Beauty Launchpad India, December 2019

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Editor In Chief & Publisher Ritoo Jhha

EDITORIAL

as see it!

Features Editor Isha Gakhar Editorial Coordinator Rakhi Jerly

COnTRIbuTORs Meher Castelino

ART Designer Raghab Panda MEDIA & EvEnTs Marketing Executive K. Nanda Kumar (South)

Dear Friends

Marketing & Distribution Consultant

Well, the biggest news as the year ended came from L’Oréal - ‘L’Oréal will open a school dedicated to hairdressing in the beginning of 2020, offering the first bachelor’s degree in “entrepreneurial hairdressing”whilst this will be in Paris, there’s definitely a throwback to the initiatives taken by the L’Oréal Professionel Products Division in India with respect to professional education in hairdressing including the ARTH certificates. AI and other platforms and technologies are also at the top of the agenda of companies as they move into the next decade. We present to you the first part of a Series on Professional Education in our year-end issue.

However, as we bid the last of the 2010s goodbye we can easily call it a year when the industry found itself trodding more than galloping. The Indians caught up with K Beauty as Nykaa launched its line with Bollywood glitz & glamour and huge marketing campaign, the make-up brands roared as Colorbar remodeled its logo, look & feel and bared its fangs so to dare one and all from masstige to prestige. Kiko Milano, Chambor & Glam continued with value-based advancement and the green & clean brands dug in their heels with Innisfree taking newer initiatives and The Body Shop maintaining its steady cruise. Then scientifically speaking, Kiehl’s continued to amaze with newer notes and the giants Unilever pushed Dermalogica with all strength on the professional market amongst others.

Jaguar’s TCC was an innovation that we talk about as it thinks out of the box and brings a new element into scissors apart from sharpness & ergonomic comfort. At Beauty Launchpad & Beauté Espace Media, we ill continue our relentless pursuit of industry news, the inspiration, and the innovation.

Keep us posted and tag us across platforms.

Kaushik Karmakar (East) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal)

bEAuTé EspACE MEDIA pvT LTD New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4010 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman

See you in 2020!

Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Print Works, C-94, Okhla Phase-1, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110048.

Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 914062042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

CONTENTS Off the Shelf 50

On The Cover

Education 52 Skincare 53 Trend Report 54

Beauty Beauty Block: Find Out What’s New and Raging on the Beauty Block!

Explore Education @ Ritu Kolentine’s Stay Soft When Winter Bites!

Something New, Something Blue

Body Art 56

Tattoo Talk with Malani Brothers

Portfolio 58

Faceta Collection

Special Feature 60

Of Captain Marvels & Wonder Women

Faceta collection

Metal Bling ColleCtion Hair: Rafael Bueno @Rafael Bueno Peluqueros Assistant Hairdresser: Moyses Utrera Photographer & Retouch: edu gomez Make-Up: lulu Pérez; Stylist: Xisco Morales; Models: Mariam agredano, Diana arbuzova, anna Zarechnova

Regulars News Updates 18 Innovation 24

Quick Updates on What’s Happening in the World of Beauty K Beauty & Upcycling Beauty Innisfree leads with Example

Business Brand Talk 64 Event Preview 65

Hair Preview 26

Hair at this Moment: Get All the Latest Updates of Hair Industry!

Event 27

CM Kejriwal Felicitated @ AIHBA Hair & Beauty Skill Mela 2019

Care 28

Detox, Nourish & De-Stress with HairSpa

In Focus 30 Celebration 32 Focus 33

This Season, Transform Unmanageable, Dry Tresses With MATRIX YLG Hairstyle Runway Good-hair Days are back!

Brand Launch 34

Innovation To the Fore

Cover Feature 36

Metal Bling

Education 38

Holding the Reins on Skill Development

Education 40

A Call For Revolution

Industry Speak 42

Education @ 2020

Journey Into Aromatherapy South China Beauty Expo: Grand Debut Expects 20K Visitors

GLOBAL NEWS

Now

EWS Quick updates on what’s happening in the world of beauty

BriTish hairdressing awards 2019 winners announced British Hairdressing Awards 2019, organised by Hairdressers Journal and sponsored by Schwarzkopf Professional, took place at London’s Grosvenor House. The star-studded ‘Oscars’ ceremony of the hair world was hosted by TV personality Rylan Clark-Neal, alongside HJ’s executive director, Jayne Lewis-Orr and Schwarzkopf Professional’s General Manager, Julian Crane. More than 1,750 of the top hairdressing talent from across the country attended the awards, which is a celebration of the most creative and technically gifted hairstylists in Great Britain and Northern Ireland. Hosts Schwarzkopf Professional presented a stunning ‘Celebration of Colour’ show created by power team: Essential Looks Global Colourist Lesley Jennison and Schwarzkopf Professional Global Editorial Stylist Tyler Johnston.

Winning the ultimate accolade of the night was Robert Eaton from Russell Eaton Hair in Leeds, who was announced 2019 British Hairdresser of the Year.

Federico Patelli from TONI&GUY Victoria won the inaugural Trend Image of the Year title – a new category for entrants under the age of 30 to showcase incredible skill in just one photograph. The second addition to this year’s line-up was International Collection of the Year, which was awarded to Jacky Chan from Australia.

The awards covered were a total of 18 categories, covering both regional and specialist collections including men’s hairdressing, avant-garde work and afro.

Among other winners, East Yorkshire’s city of Hull had two winners – Rick Roberts from Beverley won Afro, and Alexander Turnbull from Hull gained the crown in North Eastern Hairdresser of the Year category. Artistic Team went to Midlands salon group Mark Leeson, and Essex bagged men’s hairdresser thanks to Jim Shaw & Daisy Carter from Essensuals in Billericay. The one to watch Newcomer award went to Alex Morton from Jamie Stevens and the hotly contested London Hairdresser of the Year title was won by Andy Heasman from RUSH Victoria.

Taking home a trio of titles was TONI&GUY, whose female partnership of Hayley Bishop and Sophie Springett from TONI&GUY North Audley Street impressed with their highly intricate, textured work to pick up Avant-Garde, whilst Jon Wilsdon from TONI&GUY Deansgate in Manchester won North Western and young star Federico Patelli from TONI&GUY Victoria picked up the inaugural Trend Image prize.

Two further styling stars were welcomed into the Hall of Fame 2019 for their triple wins. Michelle Thompson for her hat trick in Afro Hairdresçser of the Year, and Marcello Moccia for a three-time triumph in North Western Hairdresser of the Year.

Securing a spot in the Hall of Fame 2020 was Martin Crean from MODE Hair in Gloucestershire, who won Wales & South West Hairdresser for the third time.

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BoBBi Brown To Teach Make-up & BeauTy on MasTerclass Exclusive e-learning platform MasterClass announced its new lifestyle category, with the first class to be conducted by beauty industry expert and professional make-up artist Bobbi Brown. She will be providing practical lessons and tips on a variety of makeup fundamentals, such as selecting the right foundation, properly applying bronzer and blush, skincare essentials and more.

“Make-up has the power to not only enhance your natural beauty but change the way you feel about yourself. It’s about looking like yourself and feeling better,” said Brown. “I hope students walk away from my MasterClass with the understanding that makeup doesn’t have to be complicated, and once you master a few simple techniques, you can then layer in your own creativity and style.”

Brown’s MasterClass will offer an in-depth look at her beauty philosophy and the path she took to get there. Through step-by-step make-up tutorials, Brown demonstrates how to achieve a range of looks for different ages and skin tones and tips for enhancing your natural beauty. Students can subscribe for unlimited access to new and existing classes of 70+ instructors through the All-Access Pass.

Each MasterClass has digestible video lessons sized to fit into any part of your day and cinematic visuals with close-up, hands-on demonstrations that make you feel one-on-one with the instructor.

naha 2020 finalisTs announced The Professional Beauty Association (PBA) announced the finalists for the 31st annual North American Hairstyling Awards (NAHA). For the second year in a row, NAHA will take place during the International Salon and Spa Expo (ISSE) show scheduled for 25th January 2020.

The entries by industry artists are judged blind by a panel of judges and the finalists were chosen by an anonymous process with no contact between judges or knowledge of artist names to ensure anonymity and fairness. This year’s finalist candidates span 15 categories across hair, make-up and nail artistry.

The Live NAHA event kicks off with a red carpet reception, followed by the awards ceremony at the Long Beach Convention Center Terrace Theater in Los Angeles County. Tickets are on sale at probeauty.org/ naha, with special packages available to Professional Beauty Association members. The award ceremony will also stream online on www.nahalive.com.

glo inTroduces innovaTive recycling soluTions for salon wasTe GLO™ (Green Life Organization) aims to reduce the 877 pounds of waste created each minute by the beauty industry using innovative recycling solutions and making sustainability accessible for salons in the US. Salon owners can join the waitlist to become part of the GLO community, which features a customizable salon recycling service. GLO aims to grant hard-to-recycle items, including hair, foils, gloves and more, a Second Life® that reduces landfill waste.

“When first developing GLO, we listened to what salon owners told us about feeling uncertain in finding the right recycling company and how their salon waste would actually be recycled,” says Tonya Martin, VP of Business Development for GLO. “Still, we knew our business could take on the logistical challenges of salon recycling while ensuring 100% of salon waste was given a Second Life®.”

cosMoprof asia 2019 concludes in hong kong The 24th edition of international beauty trade event Cosmoprof Asia concluded its four-day run at the AsiaWorld-Expo (AWE) and Hong Kong Convention and Exhibition Centre (HKCEC) on 15th November 2019. The successful “One Fair, Two Venues” formula offered updates, industrial solutions, and innovative content to 2955 exhibitors from 48 countries and regions, who showcased their new products and services across 118,900 sqm of exhibition area.

24 Country, Region and Group Pavilions presented new projects from across the globe, with small and medium-sized companies coming from Australia, Belgium, Bulgaria, California, Mainland China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, New Zealand, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, USA, and for the first time, Russia. Korea was the Country of Honour for the 2019 edition, featuring around 600 companies across all sectors and presenting seminars and live demonstrations of what is new in K-Beauty.

“The show confirmed its leading role as the global beauty event dedicated to Asian-Pacific markets,” said Antonio Bruzzone, General manager, BolognaFiere Group, a joint venture partner of Cosmoprof Asia Ltd. David Bondi, Senior Vice President - Asia of Informa Markets and Director of Cosmoprof Asia Ltd, added, “This year, we had made unprecedented investments in visitor promotions and logistics 20 Beauty Launchpad India | 12.19

arrangements showing our commitment to delivering a world-class trade show experience to our customers.”

In addition to its wide range of exhibits, the B2B marketplace featured an exclusive programme that aimed to inspire, educate and drive innovation. COSMOTRENDS Gallery showcased the most interesting products and the upcoming trends of the beauty community. The Cosmoprof and Cosmopack Asia Awards Ceremony on 13 November 2019 celebrated the most outstanding products and industrial solutions. CosmoTalks sessions across both venues provided market updates and insights dedicated to specific beauty segments.

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INDIAN NEWS

oBituary CeleBrities & MaKe-uP industry Bids a Final Farewell to suBBu

IMAGES: InSTAGRAM.CoM/SUBBU28/

Beloved celebrity make-up artist Subhash ‘Subbu’ Vagal lost his battle with cancer and passed away on 6th December 2019. Subbu was a renowned name in Bollywood and a favourite among A-listers, many of whom took to social media to express their grief.

He has worked closely with Anushka Sharma, Katrina Kaif, Kareena Kapoor Khan, Malaika Arora, and many more B-town stars.

“A great loss, so unexpected, cannot believe it … such an incredible talent, The first makeup artist I ever worked with, taught me so many things, by my side for so many shoots, days, weeks, months.

It doesn’t seem real, such a gentle kind quiet soul, u never heard him speak about anyone in any way, he could transform your face and bring out beauty u could not see. Gone way too soon, cannot believe we will never have our discussions again. Rest in peace Subhu you will be missed,” posted Katrina Kaif on Instagram, mourning the loss of the much-loved artist.

BKCCad hosts MaKe-uP trends 2020 Preview Dr Blossom Kochhar, the Chairperson of Blossom Kochhar Group of Companies, recently hosted an exclusive preview of Make-up trends 2020 by Samantha Kochhar - MD, Blossom Kochhar Group of Companies. The event was organised to celebrate BKCCAD’s (Blossom Kochhar College of Arts and Design) association with the IMA (International MakeUp Association). Beryl Bernard, the Co-founder and Senior Examiner of IMA was present on the occasion as the Guest of Honour. BKCCAD claims to be India’s first and only academy to receive IMA recognition where make-up artists can now earn the coveted certification in India.

“We are delighted to announce our association with International Make-up Association.

We have many other international associations; this is another very prestigious association which adds to our bouquet of distinguished certification standards that we follow at BKCCAD,” said Dr Blossom Kochhar. Samantha Kochhar added, “It has been my endeavour to bring International level education for Beauty and Hair in India. We started with our first International Association with Pivot Point in 1984 and have never looked back since. IMA has 16 schools worldwide, including the famous London School of Make-up and now BKCCAD. It is the very best and we are very happy to have brought it to India.”

Speaking at the event, Beryl Bernard said, “It has been my pleasure to be the Chief of Honour for the BKCCAD graduation ceremony as well as the soiree. Although many schools and colleges had approached us, what interested me about BKCCAD is that the management understands the profession and can create make-up artists for the industry.

The IMA qualification takes you through different stages of becoming a make-up artist from the basics of understanding colour to applying make-up to interacting with clients and promoting oneself as a make-up artist. Basically, you cover every aspect that takes to be a successful, international, make-up artist.”

22 Beauty Launchpad India | 12.19

Paula’s ChoiCe in india USA-based Paula’s Choice Skincare was recently launched in India and is now available on Amazon. The skincare range will be launched in two phases, with the first phase featuring their Skin Perfecting 2% BHA Liquid, Skin Perfecting 8% AHA Gel, and 10% Azelaic Acid Booster.

“Skincare has never been more exciting; the advancements are beyond anything I ever thought possible. At Paula’s Choice, we only use smart, safe ingredients that are supported by published research to give you the best results.

Every product is a curated blend of science and nature with absolutely no hype or misleading information. My hope is Paula’s Choice products will bring about a change in the way people here in India think about skincare so they clearly understand what the science says can truly make a difference. This has been my goal around the world for over 35 years,” says Paula Begoun - Founder, Paula’s Choice.

Beauty worKshoP By inatur organic skin and hair care brand, InATUR recently conducted a workshop on ‘How to read ingredients & DIY Ingredients’, where Aromatherapist, Cosmetologist, and Founder of the brand, Pooja nagdev shared her insights on everything to know about ingredients before choosing a product. She also shared tips on how to make scrubs and masks at home, which will keep the skin and hair hydrated as well as nourished.

the Body shoP dreaM Big initiative The Body Shop India recently announced its partnership with Plan International, a global non-profit organisation that is leading the movement to campaign for the rights of young women and girls, to take their fight against gender inequality a step further. The event was hosted in Gurgaon with a panel of five successful women from different walks of life who chose to break the stereotype and fulfil their dreams. An open ended conversation with Harmeet Singh (Vice President, Marketing, Merchandising and E-Commerce – The Body Shop India) and panelists Anuja Bansal (Executive Director, Plan International India), Dr. niharika Yadav(Professional Super Biker), Anju Mangla (First Female Police Superintendent of Tihar Men’s Jail) and Vankadarath Saritha (First Female DTC Bus Driver in Delhi) led to unfolding of inspirational stories of their struggles and success.

Harmeet Singh, VP Marketing, Merchandising E-commerce, The Body Shop India said, “In a corporate career spanning 20+ years, I have seen numerous instances of disparity between men and women - women are often disadvantaged to succeed despite being as capable and more. Self-belief has played a big role in my journey and I truly hope young girls everywhere believe in themselves and have the support of their family and community to achieve what they want to be. I am an advocate for gender equality and my dream for a better world is one where men and women are treated equally.”

PinKathon MuMBai 2019 riMMel london re-launChed in india British Cosmetics brand from the Coty portfolio, Rimmel London makes a come back to the Indian market with a bigger portfolio boasting of over 300 products.

The founders of mascara are bringing to India their global bestsellers along with new launches in foundations, lipsticks, mascaras and eye pencils.

Rimmel London has been in the business since 1834 and believes that everyone should be able to experiment and express themselves with make-up and be their authentic self, without the fear of judgment, criticism or shame.

Super model, actor, Ultraman and Pinkathon founder Milind Soman along with co-founder Reema Sanghavi, world champion Man Kaur, Bollywood actress Karisma Kapoor and other key dignitaries flagged off the 51st Pinkathon, India’s biggest only women multi-category run.

The eighth edition of Pinkathon Mumbai 2019 concluded successfully with an overwhelming response of over 10000 women participating for the VWash Plus 3 km, 5 km, Volini 10 km and Raja Rani 21 km of the multi-category run held on December 15, 2019 at the MMRDA, BKC, Mumbai.

Inspiring thousands, a team of 100 visually challenged & 50 hearing-impaired girls, cancer sheroes, Baby-wearing mothers and senior citizens enthusiastically joined the run as well.

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InnovatIon

K Beauty & Upcycling Beauty

InnIsfree leads with Example

Mini Sood BaneRJ Head of Marketing, Innisfr ee ee India

The South Korean brand from the stable of Amore Pacific Group, Innisfree, introduced its newly launched Innisfree Recycled Coffee Line. The line has been developed from leftover coffee grounds. With this - Innisfree has taken a significant step in upcycled beauty. — By Ritoo Jhha

A

surge in café’s, restaurants and coffee consumption has led to an exponential increase (nearly 270,000 tons of waste coffee grounds are produced annually with a high disposal cost) in these waste coffee grounds. Keeping environmental issues as their main focus, Innisfree added new value to such waste and curated a beauty range that not only exfoliates and moisturises the skin but also helps in curbing coffee waste and extracting maximum benefits from it. This led to the formation of Innisfree’s Green Project for a Clean Jeju Island.

Says Mini Sood Banerjee, Head of Marketing, Innisfree India “Based on intense review & testing of ingredients and a thorough examination conducted by the Ministry of Enviornment, innisfree secured both safety and expertise in establishing its own mechanism of üpcycling beauty” Innisfree Jeju House, a place that gives an in-depth experience of the brand has been built to preserve the natural environment of the area while embodying its natural beauty. Innisfree uses the waste coffee grounds from its Green Café in Jeju House to truly add meaning to its own upcycling beauty and taking a lead in environmental protection.

Innisfree Recycled Coffee Line is formulated with leftover coffee extracts such as coffee oil and coffee powder. Coffee 24 Beauty Launchpad India | 12.19

Oil helps in moisturization and firming while coffee powder helps in exfoliation. This upcycled beauty range is said help in restoring the skin cell turnover cycle that has slowed down due to external factors and lack of care. Since the skin’s surface collects stacks of dead skin cells which further slows down the skin turnover cycle.

“We currently have 4 products under Innisfree Recycled Coffee Range. It is a perfect Daily home spa line for moisturizing and taking care of your skin during your shower: The line-up includes body wash, body scrub, jelly mask, and lip scrub”, shares Mini.

The brand will be expanding the current coffee line and taking the upcycle project even further. As per Mini “Our main focus currently is Coffee Upcycling. This is our first upcycling beauty project. We have received a massive response for this globally and are hoping for a similar response in India as well.

We will be introducing the Innisfree Beer Upcycling Project in the near future. This project is also extremely close to our heart. This beauty range will consist of products that will cater to the consumer’s needs while also protecting the environment by making use of the discarded resources that consist of beauty benefits”.

Hair: anna Barroca; PHotograPHer: DaviD arnal; Make-uP: WilDer roDrĂ­guez; StyliSt: aaron gil

HAIR

Hair / Preview

Hair

What’s new in ad hair-town? Re ore! on to know m

w o n d n a e Her Curly & Wavy Hair Care

Wella Professionals launched NUTRICURLS – a complete range of hair care products in India.

NUTRICURLS products claim to have a ‘NourishIn Complex’ with wheat bran extract and jojoba oil, which is expected to help give curls and waves definition, anti-frizz effect, better manageability, softness, and bounciness. The range includes sulphate-free shampoo, conditioner, and mask, now available at Wella partner salons and Nykaa.

Price Range: NUTRICURLS Shampoo `1,050 for 250ml; NUTRICURLS Conditioner `1,050 for 200ml; NUTRICURLS Mask `1,150 for 150ml

SOS Treatment by TIGI The TIGI Custom Care Treatment from the Copyright Care range promises to restore your hair to virgin strength in just five minutes - an instant result that Beauty Launchpad experienced first-hand at the Lakmé Salon in Greater Kailash, New Delhi.

This expert treatment system is created to understand individual hair concerns, and accordingly repair and reconstruct hair. It also promises to replenish it with a year’s worth of protein, with a Marine Protein Complex that penetrates the hair fibre right at the core. It is said to be clinically-proven to repair hair’s internal damage while providing resilience. The product is said to contain 100x more Keratin than just shampoo and conditioner. It also contains black rice, Marine Collagen Amino Acids, and Elastin.

When paired with TIGI Copyright Repair Shampoo and Conditioner, the Extreme Recovery treatment is expected to be the ultimate damage repair. It can be used before or after a bleaching or colouring service or any heat or styling service to provide resilience and reduce the level of damage during the process. The three-step SOS Extreme Recovery in-salon treatment takes about 15 minutes.

26 Beauty Launchpad India | 12.19

Naturica Energizing Miracle Shampoo claims to contain vitamins and natural extracts of Ginseng, Capparis Spinosa, and Watercress that fortifies hair while mildly cleansing the scalp. A special formula of Vitamins A, B, C, F, PP, and H, along with essential oils of Rosemary and Mint, and Panthenol is said to activate and stimulate micro blood circulation up to hair follicles, while the extract of Ginkgo Biloba is expected to restore health to lacklustre hair. Ideal for thinning hair prone to loss. Marketed and distrubuted by ESSKAY Beauty Resources in India.

Hair / Event

CM Kejriwal Felicitated @ AIHBA

Hair & Beauty Skill Mela 2019

The event organised by Delhi Chapter of All India Hair & Beauty Association (AIHBA) put the focus on the Delhi government’s initiative to set up a first-of-its-kind Kesh Kala Board that recognises the contributions of the hair & beauty industry.

D

elhi, under the guidance of Chief Minister Arvind Kejriwal, has emerged as the first state to set up an official body to discern the needs of the hair and beauty industry. In recognition of this initiative, All India Hair & Beauty Association (AIHBA) Delhi Chapter felicitated Delhi’s Chief Minister Arvind Kejriwal, along with his Minister of Social Welfare Rajender Pal Gautam and the leader of Aam Aadmi Party Sanjay Puri, at an event held on 4th December 2019 at Dilli Haat, Janakpuri.

The Kesh Kala Board, comprising of the representatives from leading hair and beauty associations, is expected to create policies for the growth of hair and beauty industry and its members. The core focus areas of the Board, as mentioned by CM Kejriwal, are to provide skill development and employment opportunities as well as improve standards in the Industry.

Aashmeen Munjal - Owner, Star Salon and Academy, Nirmal Randhawa - Owner, NR’s Beauty Academy, and beauty industry veteran Gyaneder were the guest of honour for AIHBA Hair & Beauty Skill Mela 2019, where more than 500 hair and beauty professionals showcased their talents with 200+ models presenting their work to the live audience.

Addressing the audience Nirmal Randhawa spoke about the need to bring degree-equivalent recognition in beauty training.

Aashmeen Munjal inspired the young beauty professionals at the event with her own life story.

TalenT CenTresTage LA VIVO International Hairstyling Academy presented their students’ work at the event, followed by a fashion show by models on the ramp with choreographed moves orchestrated by Sandeep from Rubaru International. LA VIVO Cosmetics also launched its Kesar Facial during the show.

Visions for The fuTure AIHBA President Dr Sangeeta Chauhan, who delivered the welcome address appreciating CM Kejriwal for his initiative, also announced a strategic digital partnership with skillskonnect.com, a career-focused social network for the beauty & wellness industry in India. The goal is to bring all AIHBA members on the unique digital application and enable skill training, jobs, loans, and many other benefits from the industry.

CM Arvind Kejriwal also addressed the gathering and awarded participants and organisers for their inspiring efforts. The event was organized under the leadership of AIHBA Founders - Dr Sangeeta Chauhan (President), Ashok Paliwal (General Secretary), O.P.Verma (Vice President & Competition Director), and Vijay Bhardwaj (Treasurer). AIHBA’s Delhi team that planned and executed the event includes Namita Bose (Vice President), Nisha Singh (Vice President), Rajini Rustagi, Shubham Rustagi, Anju Guar, Sarika, Zaheer Ahmed (Treasurer), Kanika Batra, Suman Chandra, Shagun Goyla, Naresh Goyla, and Seema Verma.

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Hair / Care

Detox, Nourish & De-Stress with

Hair Spa Give your clients an indulgent ‘Do Not Disturb’ experience to detox, nourish, and de-stress with L’Oréal Professionnel DND Hair Spa.

28 Beauty Launchpad India | 12.19

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onsumers believe that their hair and scalp are under constant attack. Fast-paced urban lifestyle and aggressors such as UV rays, pollution, and humid weather take a toll on their hair and scalp health. Dull, dry, and frizzy hair is a big NO! Hence, it is essential to keep it nourished and what better than a hair spa to maintain and refresh the health of your hair & scalp? After all, sometimes hair just needs a bit more pampering and they are just one consultation away from getting a Hair Spa done every month!

Hair Spa is a complete range of rejuvenating and nourishing hair & scalp care. It derives its efficacy from active natural ingredients, the star product ‘Creambath’ and the therapeutic signature Hair Spa massage that gives purifies the scalp, nourishes the hair, and give the client a distressing experience leading to healthy hair and scalp.

Experience the superior DND benefits of Hair Spa DETOX: Enriched with active natural ingredients, the Hair Spa service detoxes and purifies your scalp from aggressors like dirt, oil, etc.

DETOXYFYING

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Cleanses the scalp to remove dandruff** and excess oil

Smoothens the hair, and makes it soft to touch

Shampoo: `380 for 250ml Conditioner: `380 for 200ml

Shampoo: `380 for 250ml Conditioner: `380 for 200ml

** Visible Results

cOlOUR pURE

DEEp NOURISHING

For Coloured Hair

For Dry Hair

NOURISH: With the power of Hair Spa’s intensely-nourishing ‘Creambath’, the hair is deeply nourished strand by strand for renewed health.

DE-STRESS*: Rejuvenation and relaxation through Balinese massage and Shiatsu finger pressing techniques.

Extend the Hair Spa Experience with Home Care After the in-salon DND Hair Spa service, it’s time to maintain the hair’s healthy glow for longer. Recommend the right range of Hair Spa home care products as per the client’s hair type. *In salon use

Protects hair colour and keeps it radiant for up to 48* washes

Nourishes the hair and keeps it hydrated and healthy

Shampoo: `380 for 250ml Conditioner: `380 for 200ml

Shampoo: `380 for 250ml Conditioner: `380 for 200ml

* Instrumental Test 12.19

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Hair / In Focus

This Season,

Transform Unmanageable, Dry Tresses With MATRIX

It’s time to bid adieu to frizz and split-ends with Biolage Smoothproof Serum and Opti.Long Nourish Protect Leave-in.

W

ith less than a month to go, 2020 will be upon us sooner than we realize!

It is time to leave behind all the negativity and walk in to the new year with a changed and cheerful attitude. The festivities and celebrations continue to take place with great vigour and the parties seem to never end.

During this time, haircare and styling are two of the most important elements of their appearance for women. However, no matter whether you opt for styling at home or in-salon, we unanimously face concerns regarding split-ends and frizz. Dry, curly, straight, wavy, no matter the type of hair, no one is exempt from battling these concerns daily. An insufficient amount of nourishment, your surrounding environment and the usage of heat tools for styling are all factors that play a role in the creation of split-ends and frizz.

Coming to your resuce is MATRIX, the world’s leading American professional brand with its power-packed serums and leave-in creams that can help nourish your hair for a sleek and smooth finish all-day long.

MATRIX’s 6 in 1 Biolage Deep Smoothing Serum and Opti.Long Nourish Protect Professional Nourishing Leave-in Cream present the perfect solution to protect your hair and help you attain manageable, healthy, and gorgeous tresses for this festive season and beyond!

Biolage Deep Smoothing Serum Due to the tropical weather and humidity, Indian women often complain about frizzy hair. However, did you know that not all frizz is the same? The most common kinds of frizz are Static Frizz that causes flyways to appear all over your hair and give it a messy look; Halo Frizz that causes baby hair to occur only at your temples and forehead, while the rest of your hair appears controlled; and Surface Frizz that appears all over your hair. Spending even a short amount of time outdoors can turn hair frizzy due to humidity and the tropical environment conditions. However, no matter the kind of frizz you face, Biolage SmoothProof Serum will help you combat it all!

Enriched with the goodness of Avocado, Grape Seed Oil and frizz-taming polymers, the serum controls frizz by providing nourishment from root to tip.

It gives life to rough, lifeless, dry, unmanageable and tangled hair. The SmoothProof Serum can be used during and after a blow dry service, as well as after a shower to detangle your hair.

Six benefits of the serum • Controls frizz • Smoothens rough ends • Protects from humidity • Adds instant shine • Nourishes dry hair • Instantly detangles 30 Beauty Launchpad India | 12.19

Walk into the new year flaunting frizz-free and manageable tresses with MATRIX serums.

Opti.Long Nourish Protect Professional Nourishing Leave-in Cream Indian women have always preferred to maintain long locks. However, retaining them becomes a challenge due to external factors like dust, pollution and humidity that make the mid-lengths rough and the ends tangled, leading to split-ends. To help make your luscious long tresses manageable across the length and also provide protection from split-end damage, MATRIX presents Opti.Long Nourish Protect Leave-in cream – a deep nourishing leave-in cream that offers up to 3X more protection* from split-end damage for your hair by providing nourishment and strength to the hair fibre.

*Instrumental Test: Shampoo + Conditioner + Leave-in vs. Non-conditioning shampoo These services are available at all MATRIX salons across India 12.19

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Hair / Celebration

YLG Hairstyle Runway Bengaluru-based premium salon chain, YLG (You Look Great), celebrated 10 Years of Beauty with a stunning hair showcase in association with L’Oréal Professionnel. The brand has been built by sheer dint of courage and dogged persistance of husband & wife duo Vaijayanti and Rahul Bhalchandra.

YLG

celebrated its 10-year journey in the Indian beauty industry with its first-ever fashion show event - YLG Hairstyle Runway - organised in association with L’Oréal Professionnel at the Shangri-La, Bangalore. The salon chain spread across Bangalore, Chennai, and Hyderabad aims at redefining the salon culture in India and caters to more than 5,00,000 loyal customers.

YLG X L’OreaL The primary audience of the event were 300+ of YLG’s customers, joined by beauty industry veterans such as Binaifer Pardiwalla - General Manager, L’Oréal Professionnel India and Dr Blossom Kochhar - Founder, Aroma Magic.

Vaijayanti Bhalchandra, the co-founder and CTO of YLG, delivered the welcome address, followed by a live video message from YLG’s founder and CEO, Rahul Bhalchandra who was in Delhi for receiving the CII (Confederation of Indian Industry) Award for Customer Obsession.

IndIan BrOwns 2.0 COLLeCtIOn The brand then showcased a video of its 10-year journey and the YLG International Hair Collections. Towards the end, models donning the ‘Indian Browns’ hairstyles and the International Looks by YLG, walked the ramp. YLG employees captivated the audience with their moves on the YLG anthem, composed

by Grammy® Award Winner and US Billboard #1 artist Ricky Kej and sung by 2-time Grammy winner Laura Dickinson. YLG also announced 5 of the 10 lucky winners of their 10th-year contest. The winners were presented a golden ticket to Bali.

The event was also graced by the veteran fashion stylist and choreographer Prasad Bidapa, who choreographed the show.

32 Beauty Launchpad India | 12.19

Our journey commenced with the settingup of YLG Institute of Beauty Therapy, Hairdressing. and Makeup in 2008.Today, we have achieved a milestone by creating a salon chain with over 60+ salons spread across three prominent regions of Southern India.This event was our humble way to express our gratitude towards our beloved customers and the dedicated employees who’ve helped us get to where we are today.With ‘Indian Browns’ we aimed to showcase the splendid collection of looks we introduced exclusively to celebrate the gorgeous browns of Indians. Our mantra, since our inception, has been to make every woman love herself and feel beautiful.We will continue in our efforts to satisfy our clients with our services.” — Vaijayanti Bhalchandra It is overwhelming to see our brainchild grow up to be one of the most prominent salons in the industry.The support that we have garnered from all our stakeholders has kept us strong and motivated to work harder and provide the best of services in the country.This event was a medium to acknowledge the support that we have received from our customers and return the love that we constantly receive from them.”

— Rahul Bhalchandra

Hair / Focus

Good-hair Days

are back!

TIGI Copyright Care Introduces Signature Copyright Service

TIGI

Copyright care introduces Signature Copyright — a service for intense hair-repair to reverse the damage done due to colour and chemically lightened hair; extremely damaged,chemically relaxed over processed hair.

It is a hair-restoring innovation that reinvigorates damaged hair with potent products like TIGI Copyright Repair Shampoo and SOS Extreme Recovery System. Infused with key ingredient Marine Protein Complex formula, it dives deep in the hair fibre treating and reconstructing it at the core level. The service brings back the good-hair day experience by reinstating the lost protein to damaged hair in just a few minutes.

The 3-step process of TIGI Signature Copyright Services reverses the damage and restores the vitality of the hair.

tIGI Signature Copyright S erv is available ice at all premium s alons across.

Step-1: tIGI Copyright Repair Shampoo: Start by applying TIGI Copyright Repair Shampoo evenly to scalp and working it up gradually to create lather. Follow this procedure with a gentle scalp massage which is essential for roots to have their share of nourishment..Enriched with a unique blend of coconut oil, keratin and originally sourced lipids, the copyright repair shampoo strengthens bonds within the hair fibre and smooths external damage.

Step-2: SOS Once the hair is thoroughly cleaned, SOS is applied to wet hair and evenly distributed on mid lengths to ends, focussing on areas most in need. Leave in for 5 minutes. SOS has the exceptional ingredient benefits of black rice protein, elastin, keratin and marine collagen amino acids.

Step-3: tIGI Copyright Repair Shampoo Post SOS treatment application, rinse hair thoroughly and follow once again by TIGI Copyright Repair Shampoo.

Step-4: treatment Base + Booster The last and final step includes applying the treatment base cream and booster from the mid length to the ends. The three type of boosters - Smooth, Shine and Repair can be customised as per individual needs. Boosters offer an added intense level of repair, smooth or shine and are intermixable depending on the primary and secondary needs. This mixture is worked into the hair fibre

making sure each strand is evenly coated and receives its full benefit.

Allow the treatment to rest for 20 minutes and then rinse thoroughly.

With its exceptional healing quality, the Signature Copyright Intense Hair Repair service puts back shine, moisture and smoothness into the hair, leaving it soft and full of life.

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Hair / Brand Launch

InnovatIon to the Fore

R

TCC - The Care Cut Scissors were launched in India recently. At Noir, the upscale salon at The Chanakya, New Delhi, Robin Huth, International Brand Ambassador, Jaguar detailed the new innovation that makes TCC such a big deal with additional inputs

by Navdeep Jayee, MD, Groom Tools, the distributors of Jaguar in India.

— By Ritoo Jhha

obin Huth owns two salons in Dusseldorf, and whilst hairdressing is his passion, he has also formally trained as a Makeup Artist.

Cares Whilst it Cuts TCC THE CARECUT seals the ends and strengthens the hair. The longer the hair, the more it is exposed to the various influences of UV radiation, or mechanical and chemical loads such as the hairdryer, the flat iron and dyes. As of shoulder length, the ends of hair may become dull and brittle. And the ends start to split. Care Cut literally makes long hair healthy whilst I cut it. I can seal the ends of the hair as I cut it. I take the analogy of boiled egg. When we boil the egg, the boiled egg becomes strong inside. With a normal scissor, the hair opens and every time you wash the hair, it opens further.

Very short hair or line on the neck therefore cannot be done as the scissor is hot. You have to be a bit careful when cutting around the ear etc.

I never have to re-sharpen this scissor. I have used it for more than 1 & half years- everyday 15 times and its sharp as the first time.

I only use Jaguar Scissors - for me its important that the scissor is very smooth.

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When cutting hair you open your fingers 1000-2000 times. and in a life of a hairdresser just with your thumb you are pushing 2000 kgs.

My mom was a hairdresser too and she had to quit work when she was 45 because of her thumb’s inability to support her work. For me smoothness of movement & sharpness & ergonomic comfort is of prime importance and my favourite is Jaguar Blackline, I also have a couple of scissors from the Gold Line.

When should the hairdressers start using tCC? sinCe it’s heating up shouldn’t they be properly experienCed to avoid any aCCidents?

Any hairdresser who does long hair can use this after a bit of training. You have to know the temperature settings and get practice to cut with the wire.

Client relationship For me, the most important things what kind of hairdresser you want to be. I never wanted to open my own shop. I wanted earn a lot of money, though (smiles).

Strength & Sharpness & Comfort Navdeep Jayee, MD, Groom Tools, the distributors of Jaguar in India informs “Its very high quality steel like powdered metal where the structure of the steel is even. Hence this scissor has a much longer life and it has an integrated edge. You cannot make out the edge with naked eye. Therefore these are very sharp scissors.

In this innovation we are using the Black Line jaguar scissors for TCC. Normal price without the heating mechanism is `75,000 for this scissor. This one is `150,000.

Made of the hardest steel at 64 Rockwellthe harder it is, the sharper it gets.

Guarantees & pricing & promotions It’s the Maserati of scissors. Normally there is no warranty on scissors. But we are giving a one year warranty for TCC. Besides, we work closely with the salon through social media to promote.

Since we say that the cut with this scissor is the care cut not simply a hair cut- we are not using any chemical. and treating hair at about 500 rupees added to the price of the regular cut. Across the globe every hairdresser is charging over ad above the regular haircut.

Launched in Germany a year and half back.

Every scissor has a unique code. Moment you are in an area where a salon uses TCC, it will pop up on the map.

We are running a campaign on FB, giving the link of our TCC portal. We will drive traffic to the salons. For hairstylist more promotions will continue on Instagram.

So you have to figure out what you need to do so that the client likes to pay to your salon and not any other- I was initially the only one to use this scissor in Dusseldorf - I tell my clients with great conviction that if they want long hair this is their best friend.

When you have connected earnestly to your customer, they can feel it and then they trust you completely. I tell my customers that they can try it for free for the first time and then they can check the next time whether they are ready to pay more or not. A customer coming to me for the last five years believes in me.

Robin Huth Personal Care & Wellness Choices / Meaning Hair: I wash my hair everyday, blow dry, straighten my hair, do a new dip dye every 3-4 weeks. I have a hair cut every 1 and a half to two weeks.

Normally my hair is curly- products I use include heat protection before I straighten my hair, use Kerastase shampoo, conditioner & mask and Fusio Dose. Use hair spray and structure spray from Maquiagem Capilar.

Skincare: Wash regularly, peeling once a week, use a Serum, and a cream from La Mer. FragranceS: My current favourites are Tom Ford & Philip Starck WellneSS: I love to get a massage and go into the sauna once a week.

TaTTooS: First one was my hairdressing scissor- 12 years ago.

I got a turtle when I was in Thailand as I saw a turtle there. Key note because I am a singer as well. I have a balloon - which represents the earth-coz I travel around the world and feels home every where. adviSe:  Firstly, believe in yourself.  Never stop to learn - stay tuned  Every morning I have to wake up and say today is my day. You have to loo forward what you do. You have to love what you do.

COVER FEATURE

The collection by Rafael Bueno uses metal as a source of inspiration. Bling is a fashion, an aesthetic current used in hip hop culture that this collection characterises through the provocation and freshness seen in each of the creations. The looks presented in this collection give prominence to different types of meticulously worked, cut and polished metals.

36  Beauty Launchpad India | 12.19

Hair: Rafael Bueno @Rafael Bueno Peluqueros Assistant Hairdresser: Moyses Utrera Photographer & Retouch: Edu Gomez Make-Up: Lulu PĂŠrez Stylist: Xisco Morales Models: Mariam Agredano, Diana Arbuzova, Anna Zarechnova

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EDUCATION

Holding the Reins on

Skill Development As Beauty & Wellness Sector Skill Council (B&WSSC) takes its mandate forward, Beauty Launchpad spoke to Monica Bahl, CEO at B&WSSC to get a thorough perspective.

Evolution as a quasi-government body promoting skill development India’s beauty & wellness industry is expanding like never before, but still primarily remains an unorganised sector. Having existed in the skilling ecosystem for more than five years, B&WSSC is helping the industry to get organised. We are seeing a mammoth growth in the industry with encouraging developments such as increasing interest among men to avail services that were earlier typified as only for women. There’s a realisation that formallytrained professionals are essential for this service-driven industry.

B&WSSC has been instrumental in developing the qualification criteria for popular job roles that have immense demand in the immediate future, such as Assistant Beauty Therapists and Hairstylists. Having acknowledged the significant need for competent faculty at academies, B&WSSC conducts ‘Training of Trainers’ as an ongoing program to produce enough faculty members to suffice the current and future requirements of our partners, academies, colleges and universities in the domain. Furthermore, it leads to capacity building and contributes to IndiaSkills competitions which are a step-up to WorldSkills competitions.

RPL & Results

Monica Bahl

Recognition of Prior Learning, often referred to as RPL, is of particular significance in India, especially in the informal sector that employs more than 90% of the workforce (MoSPI 2012). While there is an urgent need for skillbased training for jobs across the country, the absence of sufficient training avenues prevents the existing workforce to acquire skill training through formal channels. RPL will be particularly beneficial for the youth of the country because it can enable individuals to build on skills acquired. It can bridge the entry restrictions of the formal training system by providing clear linkages

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between vocational learning and formal learning. This will not only enable the socio-economic mobility of workers but will also facilitate professional/educational progression. An outcomes-based approach is integral to the RPL that will recognize the skills of workers irrespective of the methods/inputs utilized. So far, there are 1.39 lakh candidates trained and certified under 10 different job roles

by B&WSSC.

sElEction critEria The selection criteria of the education partners, more commonly called as Training Partners (TP’s) by the industry are based on parameters such as B&WSSC-certified trainers, classroom size, lab size, and equipment available, to list a few. There are appox. 300 training partners on board, across India, imparting skilling across 22 NSQC (National Skills Qualifications Framework) cleared job roles.

staff poaching - solutions & rEgulations Availability of trained professionals has always been challenging in this sector due to poaching of resources amongst the players.

Enhancing the employability of the youth and providing a trained workforce to fulfil staffing requirements of beauty & wellness employers, is an area of prime focus. Thus, active participation in Job Fairs organized by NSDC (National Skill Development Corporation) and conducting exclusive job fairs at regular intervals across India, are at the forefront of B&WSSC’s agenda, which in turn helps balance the demand and supply equation of the industry. This financial year, five B&WSSC exclusive job fairs have been organized already.

skill lEarning across schools B&WSSC has developed a syllabus and aligned content for vocational studies in Beauty Therapy for CBSE and ICSE IX-XII classes, which shall be formally taught in the schools from the upcoming new session in April 2020. There has been considerable development on the assessments; B&WSSC conducts assessments across 21 states and four Union Territories for the Rashtriya Madhyamik Shiksha Abhiyan (RMSA) Schools.

Beyond schools, B&WSSC has also made inroads into universities and colleges under UGC, who are currently running B.Voc programs assessed by the Council.

Availability of trained professionals has always been challenging in this sector due to poaching of resources amongst the players. Enhancing the employability of the youth and providing a trained workforce to fulfil staffing requirements of beauty & wellness employers, is an area of prime focus. statE-lEvEl subsidiariEs In this direction, we have already brought on board a Regional Engagement Officer based out of Kolkata, as a resource for East & North-Eastern states, who will implement engagement plans for projects and services facilitated and implemented by the council, including state government as well as special & CSR projects throughout the region. This officer will also ensure advocacy of skilling initiatives and act as a strong interface between the council and various stakeholders — industry members, training partners, assessors, contractors, and local government bodies for various associations and projects.

a nEw dEcadE of ExpEctations Beauty and Wellness industry in India is growing at a pace almost twice as that of the US and European market; India is the 10th fastest growing Beauty and Wellness market, globally. The wellness sector as a whole is expected to double by 2020, while the Beauty & Wellness industry is expected to be the largest job creator by 2022 with a substantial contribution of grassroots entrepreneurship and related aspiration. Only 30% of the trained resources are getting into organized employment, while the rest 70% go in for entrepreneurial opportunities. Hence, the role of B&WSSC will be to ensure faster and more professional engagement with all stakeholders.

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EducaTION

Certification

AhA offers two certifications, including CIdesCo (Comité International d’esthétique et de Cosmétology). however, I would proudly say that apart from these certifications, we are a strong brand — we have a strong brand because of our training methodology that has evolved over time. It has been tried and tested over and over again and tweaked to suit the existing times. our techniques have kept pace with what’s new in the market — both in product and education arenas.

A Call for

Revolution

Artist and educationist Asha Hariharan believes that it is past time for a revolution in beauty education. — By Isha Gakhar

T

Asha Hariharan

he advent of social media, uninspired young professionals, lack of standardisation, and an overall decline in passion poses serious challenges to the future of hair and beauty education in India - opines Asha hariharan, Founder-Director, Beyond The Fringe Salons & Asha Hariharan Academy (AHA) in Mumbai. Beauty Launchpad was all ears to her observations of the current educational scenario in the industry. Here is a round-up from the conversation to inspire you as we eagerly look towards the future of beauty education in India.

AshA x Godrej My association with Godrej goes back a long way. I was there at the beginning when we started working on the hair colours — way before Godrej Portfolio happened. Godrej has backed my ambition to promote education.

So, when I joined them, we created a multilevel educational approach. I am proud to have been involved in developing a robust colour book that gives extensive information on the commercial value each hair colour, a list of possible causes for error etc. It’s a complete manual for colourists — they can confidently experiment and refer to it throughout the process.

Having created these colours keeping the Indian market in mind, we launched them in 40 Beauty Launchpad India | 12.19

about 25 cities across the country, followed

by Look and Learn events. The key to the success of this campaign was to mentoring the trainers and creating a strong hair and fashion culture that empowers the colourists.

We targeted 1500 salons, but we have covered over 6500!

I am proud of the work we have done together —- it’s good to have an Indian company that can put its head up high and be trusted for its quality.

homeGrown vs GlobAl brAnds The movement never comes from the masses, it always begins with a few people. I think it has already begun and now we must ensure that it keeps going. India is a country

of numbers. So there is tremendous potential.

Stars like Adhuna Bhabani, Kanta Motwani, Natasha Naegamvala, and Aalim Hakim — how many more hairdressers of such calibre have we created in recent years? So, we have the numbers but need more stars.

Today, most hairdressers simply look at it as a profession — they think they only need to earn a living. I don’t think enough is being done to create an Indian brand of hairdressing masters. Why don’t more Indian artists go abroad to teach and train? Why are they not encouraged to explore and experiment? Our education system has to do a lot more to create Indian masters.

new Gen ChAllenGes Lack of education, proper guidance and ideal exposure is a sad reality. Today, the youth is resilient and street smart but emotionally vulnerable and lack self-belief. In a world where everything is so fast and transient, they no longer have the appetite or time to invest in themselves.

Education and holistic growth as a professional takes time, and thus, unfortunately, they miss out on all the time-tested tips and secrets. This serious lacking makes them mere ‘Fly by Night Operators’. FOMO (The fear of missing out) is so great that they want to jump into everything without realising that they are in fact losing out on learning the fundamentals, either in an academy or on the floor in a salon.

There’s often a case of too much attitude as well. I tell my students that attitude comes in the absence of confidence. An inferiority complex, the lack of knowledge — these are

insufficiencies, so you put on an attitude to cover it up. Today, the struggle is even bigger as there’s social media too — everybody is addicted to ‘likes’, while forgetting that genuine admiration comes more privately. Narcissism is a rising challenge among the younger generation; while they are longing for attention, they forget to build themselves up. When you are a professional hairdresser, it’s not just about you — it’s about your clients, the audience, and your work should mirror that.

eduCAtIon on PrIorIty Many years ago, when I came into the Indian industry, my goal was to promote hair education and not just be an artiste. So, when Godrej approached me, I told them that the only reason I would come on board would be if they had education at the forefront. Fortunately, Godrej too believes that education is the way forward.

In the current scenario, we have hairdressers and colourists in India who watch the international artists that brands bring in for brief events; they watch these global icons work, they like it, and they go back — the information stops there. It’s high time we figure out an educational system that goes beyond this. It shouldn’t be about selling products, it should be about empowering our professionals. Train them to be confident with any given challenge — if you put any hair colour in front of a colourist, they should be able to do the calculations by themselves. It’s not about selling colours but creating colourists.

the mAkeuP room IndIA AHA’s latest collaboration is so exciting as we have experienced at its forefront; we are exposing students to the reality behind shoots and films.

There is also a class on salon management.

The Makeup Room India is in partnership with Ishan Education run by Mamta and Gautam

Vivek have fashion institutes of their own and it makes so much sense that we work with fashion students as well. This is to ensure that when the student’s head out into the competitive market, they do not waste any time adjusting to the reallife work scenario. We have teachers from various fields, including AHA alumni who are eager to share their experiences and be a part of this initiative.

sAlon & sPA mAnAGement We definitely invest in exploring salon and spa management, as times are changing.

Now, since there are so many players in the market, it is important to effectively manage and market your business.

Make-up is often a mono person led industry, so you have a lot of stars come up.

We teach them what it means to build a brand, the values that you want to attach to the brand, how they can practice and put that through their media and marketing, how they want to be represented by their work, beliefs, strategy and professionalism, etc. Whether you are a big company or a single-player and no matter what the concept is, the fundamentals about building your brand never go out of vogue.

brIdGInG the GAP In ProfessIonAl eduCAtIon This requires mindful thinking because here, it’s not just a responsibility for the academies. Train a person to be a professional is not only about skill development; we also need to teach them professional ethics, leadership, teamwork, etc. We need to teach them the right attitude first — I think that is the biggest gap in the industry’s professional education strategy.

Apart from this, I think the millennial generation also experiences higher levels of emotional/personal needs - which can restrict them from giving their best to the profession. So, more than education, we really need to help our youth come to a place of passion, where they are inspired and taught self management.

the wAy forwArd Changing the scenario will require tackling the issues on two fronts.

Firstly, the government must implement standardisation of qualifications at different levels of expertise within the educational set up. Minimum qualifications must be made mandatory for trainers, so that each academy is recognised as per their years of experience and level of education they offer.

At the second level, I think academies need to set internal standards. While hiring trainers, they need to be sure of their standards. They need to figure out a system and strategy that has maximum benefit to students. Academies must work towards building their own certifications too — as they are a proof of standardisation and recognition.

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INDUSTRY SPEAK

Education @ 2020 The yawning gap in India’s beauty and hair education has been a cause for concern for various stakeholders of the industry. While there is still a lot to learn and adapt, the initiatives taken by government bodies like B&WSSC and NSDC, along with the dedication and leadership of industry pioneers such as Shahnaz Husain, Dr Blossom Kochhar, Late Maya Paranjapye, and Jawed Habib, serve as valuable inspiration. To gauge the current opinions about our academic scenario, Beauty Launchpad reached out to some of the leading educators in the country. Here are their recommendations and offers to bridge the skill gap and lead India towards achieving global standards. (Part 1 of a 2 Part Series)

Dr Blossom Kochhar Founder of Blossom Kochhar Aroma Magic and Chairperson, Blossom Kochhar Group of Companies ImprovIng the IndIan educatIonal ScenarIo Salon and beauty education is just as important as getting any other degree. While the numbers are certainly growing, quality education and training are still lagging.

Where India still lacks is in awareness and acceptance of this as a legitimate career option. The course structure needs to be updated to equip one to set trends in the industry and the basic academic reach should not be limited to owning a pair of scissors.

BKccad & Ima BKCCAD has affiliations with many international certification bodies like Comité International d’Esthétique et de Cosmétology (CIDESCO) for beauty, Pivot Point and The Institute of Hairdressers & Beauticians (IHB) for hair, and now, the International Make-up Association (IMA) for make-up — which makes it India’s first and only academy to receive IMA recognition.

IMA is a body formed by the London School of Make-up that empowers students 42 Beauty Launchpad India | 12.19

to achieve international exposure. The association gives BKCCAD students the advantage of studying different levels in any of the 18 schools associated with IMA, across 30+ countries. Many make-up artists make a beeline to the European countries to get IMA certified, but now BKCCAD students can earn the coveted certification in India.

IMA encourages students to explore their creativity using trending techniques.

The international faculty nurture them with skills and knowledge that truly makes them Hollywood ready.

of creative students, but most of them fail as professionals or entrepreneurs due to a lack of management skills. Hence, Salon Management is an extremely vital aspect of professional education. It teaches the students how to use their creativity to start their very own businesses, and upskill their people management.

BKCCAD offers 300 hours of Salon Management training and put in 100% of our manpower towards it. Many of our students now serve at premium salons as managers and some of them are even running their own salon chains successfully.

haIrdreSSIng vS maKe-up

WorKIng WIth nSdc

While hairdressing can make or break a trend, make-up is equally important. Hair and make-up — they always go together.

Buying make-up has become a rite de passage starting with every teen girl who has a stable internet connection. The beauty industry that was valued over $750 million, has grown substantially over the years. While hair trends have never failed their course, make-up is growing as a separate industry and is booming through bloggers and influencers as well.

BKCCAD works closely with the National Skill Development Council (NSDC). I have been a co-chairperson of NSDC since the last four years and have supervised many beauty skill sectors. NSDC has played an important role in downloading international expertise and guiding the masses on beauty. We believe that our country is truly capable of having beauty experts and entrepreneurs. Awareness about the systematic education system for beauty, encouraging passion over a job, and efficiently employing skills will definitely work in favour of the beauty industry in India. We believe that this education through us should reach the masses and help in inculcating entrepreneurship skills in our youth.

teachIng Salon management Beauty is not just a skill anymore, it is a potential business. Our country has a lot

Blossom Kochhar College Of Creative Arts & Design (BKCCAD)  established 35 years back  minimum course duration: 30 days (make-up & cosmetology diplomas - 1.5 years)  Brand associations: Wella professionals, l’oréal professionnel, Kryolan, and matrix  Student ratio: 5-6% men (Beauty), 10-15% men (make-up), and 20-25% Women (hair)  Student age-group: 16 - 60 years

PushKaraj shenai CEO – Lakmé Lever aptech collaBoratIon The collaborative venture between global education and training leader Aptech Ltd. and Lakmé Lever Pvt. Ltd. is turning out to be one of the biggest players in the beauty and wellness vocational skilling sector. It continues its impressive growth in opening training academies and imparting the best of beauty skills to turn aspiring students into skilled professionals.

learnIngS Formalizing a strategic partnership to establish beauty training academies, the alliance between Lakmé and Aptech has set up 108 active academies in the last five years. The tie-up leverages the strengths of Lakmé Salon and Aptech and creates a compelling Win-Win proposition for Lakmé, Aptech, students, and finally, the consumers who get high-quality experience and expertise at Lakmé Salons

BenchmarK For certIFIcateS The Lakmé Academy certificates are aligned to the protocols of the Beauty and Wellness Sector Skills Council (B&WSSC), to provide certified beauty courses and produce skilled candidates of the highest calibre in the beauty and wellness sector.

certIFIcatIonS oFFered Lakmé Academy provides both basic and advanced training and guidance in skincare, hairdressing, nails, and make-up.

The courses integrate soft skill development along with technical knowledge to ensure all-round customer satisfaction.

challengeS & WaY ForWard The Beauty industry is changing at a rapid pace and there is constant innovation at every level. In lieu of this, the curriculum and methodology are constantly reviewed and updated. We have introduced courses in exciting areas like Nails which is fast growing and there is a massive surge in the demand.

FacultY recruItment & development The faculty is recruited after a rigorous selection process and their training spans over a period of 11 days. Talented faculty members go through the Lakmé Backstage Heroes programme and perform backstage at Lakmé Fashion Week. The best performing students are assisted with placements through the Lakmé Salon Network.

Lakmé Academy powered by Aptech (LAPA)  Year of establishment: 2015  no. of academies:108  certifications available: certificate course in advanced hair design, certificate course in advanced Beauty therapy, certificate course in advance make-up artistry, certificate course in cosmetology  no. of Students passing out each Year: 6000 students on an average  male to Female ratio: 85% female  placement opportunities: a-graders land jobs at lakmé Salons

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INDUSTRY SPEAK

certIFIcatIon oFFered We provide 3 levels of our diploma courses - Basic diploma, Professional diploma, and Advanced Diploma. One of our USP is that international certificate from the UK – VTCT is awarded as part of our diploma course.

Students also have an option of topping up their qualification with other renowned certifications like CIDESCO and CIBTAC, as our curriculum is aligned with these as well.

WorKIng WIth nSdc We have been working closely with NSDC for WorldSkills training and setting up of beauty skills competition at IndiaSkills. As the nodal body between the government and the general public, some really good work has been done by NSDC in the skilling space. It is just a matter of time for their work to start showing positive results and have a profound effect on our skill landscape.

FacultY recruItment & development

Vaishali shah Director, LTA School of Beauty ImprovIng the educatIonal ScenarIo The most crucial way we could improve the salon and beauty educational scenario is by making hair and beauty a part of the optional vocational skills to be taught right from school and college levels. Once youth learn about these skills and start appreciating it better, the groundswell of the workforce requirement could be created. Top this up with international quality skills in their chosen area of specialization, once they complete basic skill training - this will ensure high quality skilled workforce. While govt and educational bodies could work towards imparting basic skills, private players should take greater responsibility in producing world-class professionals.

haIrdreSSIng vS maKe-up/naIlS We have seen the demand for make-up skills trending right now. However, career aspirants are always advised to include at least one additional skill to their portfolios to ensure continuity of income, which could either be hairdressing or beauty therapy skills. Demand for learning skills in Nail category seems to be tapering for now.

Salon/Spa management SKIllS Management skills are imparted to our students who take up higher diploma courses. Right now, it is integrated into our program and the demand for management skills is on the rise. At an appropriate time, we would be introducing salon/spa management as a standalone course.

We have a robust system where faculty members undergo a rigorous training program at various stages of their job cycle with us. They are made conscious of the purpose of their role at every point and what is expected of them each time. We have quality control systems in place to ensure there is no deviation from the standards expected from our faculty members.

challengeS & the WaY ForWard The gap between our collective wish for excellence and ground reality is due to the deep-rooted culture prejudice against manual labour. A change in this mindset can only be brought about by the collective effort of every stakeholder in the industry. A major thrust in creating awareness is required, along with identifying and promoting the right skill institutes who genuinely work towards students’ career goals.

lateSt @ lta LTA has been moving from strength to strength in the last 15 years. Most of the 10 LTA centres have been upgraded to nearly double its capacity to cater to growing demand. Industry liaisoning for LTA student placements has touched a new high with top establishments entering into agreement for not just job placements but also for internships. In the year 2020, LTA would be launching its high-end ‘Center of Excellence Facility’ for preparing WorldSkills contestants and Training of Assessors & Training of Trainers (TOT/TOA).

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LTA School of Beauty  Year of establishment: 2005  number of academies: 10  certifications offered: International cIdeSco, cIBtac, and vtct  no. of graduating Students per Year: 1000  male to female Student ratio: 95% of female students  placement opportunities: 100% track record for student placement.

Industry is more than willing to pay a premium for lta graduates

aVleen Bansal Head of Trainings, Make-Up Studio (MSTC) contrIButIon to SKIllIng Our mission is to offer students the best and most comprehensive make-up training in the country. We have gathered together the elite of the make-up industry to pass on the craft and technical know-how to the next generation of aspiring make-up artists. Courses are designed to be ‘hands-on’ and less theoretical, to impart as much experience as possible during the course. We set exceptionally high standard from the outset for all our students and a large part of this stems from our expert teaching panel.

Our priority is to develop top-quality courses that reflect values and contribute to the development of the students’ skills to deploy their abilities and enhance their professional opportunities.

proFeSSIonal educatIon For many years, the beauty industry has seen a huge gap between the promise and delivery by palyers in the industry. MSTC is filling the gaps in beauty education between artistic techniques and theory. We focus on teaching practical knowledge that up-skill beauty professionals. We believe if they learn modern science and business skills, it can help them function at a higher level, better service and educate their clients, and increase their earning potential.

prIor learnIng recognItIon We do recognise the prior learning of an individual. This is an important aspect when we talk about professionals who have been working in the respective field for years and wants to update themselves with formal education. We have specially designed short term courses for such scenarios.

certIFIcatIon oFFered MSTC is internally accredited with the UKbased internationally Vocational Training Charitable Trust (VTCT), which is the beauty industry’s oldest awarding body. MSTC issues certificates that are both nationally and internationally recognized. We offer our students with a diploma in Comprehensive Make-up Artistry. Certificates are also offered for short-term courses in Bridal Make-up, Airbrush Make-up, Bridal Trends etc.

onlIne educatIon

ImprovIng the educatIonal ScenarIo Having an official regulating body or an association for make-up schools and institutions in India is vital. This will help in standardisation and quality control on the

level of education imparted. Otherwise, there have been various artists, schools, and institutions which are running just for the sake of making money.

Online learning is great to gain a few useful make-up tips and tricks. But you won’t receive the comprehensive education necessary to call yourself a professionally-trained make-up artist.

Online education will never teach you make-up theory, basic application techniques, how to use your own creativity, how to dissect and recreate a look just by examining it, how to adapt a look for a diverse clientele, safety and sanitary practices etc.

FacultY recruItment & development

Make-Up Studio Training Center  Year of establishment: 2009  no. of training centres: Five locations across India, including the headquarters in delhi  course duration: 36 days (full course) to 3-4 days (short courses)  Student age-goup: 18 - 50 years

Upon recruitment, the candidate goes through a period of intensive training to understand the roles and responsibilities of the given job. We run faculty development programs twice a year, along with monthly review and feedback sessions. We make sure our faculty is updated with current trends and techniques to deliver best to their learners.

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INDUSTRY SPEAK

raman BharDwaj Director, AN John Salons & Academy SKIllIng For the Future Though over the years, hair academies have mushroomed across the country, only a handful of professional academies provide the right skill set with reliable certifications.

We have been operating a hairdressing academy in Kolkata for the past 12 years. Back when we started, there were hardly any academies in this part of the country. Though we only had two salons at the time of launching our academy, we had realised the need for fresh talent foreseeing the dynamic future of hairdressing.

proFeSSIonal educatIon Lack of professional education in India is perhaps the biggest bane for a rapidly growing cosmetic industry. There is still a big vacuum in the hair and beauty education industry. As we have successfully run our academy for more than a decade now, we have trained hairdressers across all levels of experience. Primarily, our students are from the eastern regions if the country. Today almost 50% of hairdressers at our salons have been recruited from our academy.

courSeS & certIFIcatIon We are a L’Oréal Professionnel Partner Academy offering Absolute Route To Hairdressing (ARTH) course for beginners. This is a diploma course for 3 months and the certification is provided by L’Oréal Professionnel upon successful completion of the course and examination. We also offer courses for hairdressers as per different levels of experience — these are 3-day courses for advance education and updating skills.

ImprovIng the IndIan educatIonal ScenarIo The demand and supply economics in the Indian hair and beauty industry is an issue. As more professional academies develop thorough training skills, the more qualified and skilled professional hands would be available. Education in the hair industry is more than technical training. One needs to be better with their digital skills, soft skills, fashion sense, and more.

So, it is not merely the technical aspect that will get an aspirant ahead in this industry. Also, mandatory standardisation of the courses within the top hairdressing institutions is crucial.

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melissa hughe Technical Head, Schwarzkopf Professional India business and support each of the partners in the best possible way.

proFeSSIonal educatIon We provide education to strengthen the essential skill set of all hairdressers Colour/Cut and Dressing. These workshops are an excellent base for all hairdressers, whether they are freshers or need to refresh their basic skills. The name of the workshop is ‘Essential Skills’ and it is extremely accessible.

haIr educatIon In IndIa The academic scenario has definitely evolved over the last 10 years, with the sprouting of well-reputed academies and affiliates across the country.

contrIButIon to SKIllIng We, at Schwarzkopf Professional, take education seriously. We ensure to execute regular workshops relevant to trends and

certIFIcatIon We follow our brands’ international certification guidelines and train an average of 12,000 hairdressers every year.

ImprovIng the IndIan educatIonal ScenarIo While the basic skill set is taken care of by the numerous academies, the industry requires soft skill enhancement and of course, digital training.

onlIne educatIon Basic online education available on our website is open to all. A more systematic and intense online training, localised, and customised to India is in the making.

advance educatIon Advanced education and updating skills are definitely something we believe in and promote.

We as a brand, launch two collections in a year called ‘Essential Looks’ showcasing trends evolving from the fashion runways across the world. These form a part of our most advanced workshops exploring the latest in trend cutting, colouring, and styling techniques.

FacultY recruItment & development We have an in-house talent recruitment team that ensures that the best of talent and brand fit from the industry is recruited. Their development program involves an induction period, on floor learning, and exposure to external artists from across the country and globe.

Kanchan mehra Founder & Director, ICKONIC Beauty Academy ImprovIng the IndIan educatIonal ScenarIo I suggest all the educational professionals in Indian salon and beauty industry to constantly upgrade their skills with periodical training from international artists. They should enhance their knowledge of the latest trends and should invest their time and resources in upgrading their knowledge.

Salon/Spa management Management is always an essential part of making any organisation work. In all our courses, we include a compulsory module of management where we teach topics like inventory management, staff management, and client consultancy. Our academy also offers a separate course in salon management, specially curated for salon owners and managers, where the emphasis is given on salon promotions to enhance the business on a regular basis.

contrIButIon to SKIllIng I believe that the country’s academic scenario has been divided into two categories, one is the skilled and the other is ignorant. People who are skilled, invest in upgrading themselves. The latter do not upgrade themselves but follow the trends that have always been followed.

I have always been an enthusiast, especially when it comes to education.

I not only upgrade myself but also gives seminars and workshops to hundreds of beauty enthusiasts, on the latest trends.

Under Kanchan Mehra’s Foundation in association with Kanchan Mehra’s IBA, we reserve 10% of the seats in each course for people who have financial constraints.

proFeSSIonal educatIon Lack of Professional education in India is the biggest bane for a rapidly growing cosmetic industry. Apart from the ignorant, who only follow the already followed skills, there are also people who do not undergo any professional course but starts their journey in the field just through Look ‘n Learn experiences. This can be very alarming in terms of providing standardised services.

I, as a professional and as an academy owner, try to spread knowledge in the form of seminars and workshops. We provide 27 courses in our academy, with different levels, to promote a wide variety of quality education for beauty enthusiasts.

certIFIcatIon We provide ISO certification and till date, more than 1000 students have been educated from our academy.

ICKONIC Beauty Academy  Year of establishment: 1997  minimum course duration: 3 days to 1 year  course Fees: `20,000 to `3,50,000  male to Female Student ratio: 4:6  Student age-group: 18 - 50 years

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INDUSTRY SPEAK nalini Kalra General Manager, Christine Valmy India contrIButIon to SKIllIng Beauty is still not considered a great academic option, however, the fact that it is a good career is slowly but surely gaining acceptance. Other than actively pushing it on social media, we try and hold seminars in schools and colleges to create awareness about Beauty as a recessionproof career. We have so far trained thousands of students and are proud to say they get placed with the best brands. A CV certificate assures the employers a certain International standard of education.

proFeSSIonal educatIon ImprovIng the educatIonal ScenarIo In IndIa Beauty as a vocational course needs to be introduced into mainstream education, only then will it become a popular career option. The Govt is working towards this and hopefully, in the not too distant future, it should become part of all school curriculums.

While the Indian Salon industry is showing good growth, the value attached to qualified staff is not aligned with the salaries. Hence, people are not seeing the value in spending on education.

Internationally, one needs a license to practice esthetics or cosmetology, so by default everyone entering the field has to have some basic education - unfortunately, in India that is not so.

lateSt @ chrIStIne valmY We are constantly introducing new courses and holding seminars on various interesting topics like trichology, 3D make-up, etc. We also offer free skin training to salon owners and staff on the first Monday of every month - this is a look and learn session of two hours.

The tragedy is that the demand is a lot more than the supply. We offer courses to beginners as well as training for the existing salon staff. We do training for a lot of well-known brands for their staff upgradation and also do customized ‘Train the Trainer’ sessions.

certIFIcatIonS oFFered We offer US, UK (CIBTAC), and Swiss (CIDESCO) certifications. We currently have four academies in India and have had a few thousand students over the years.

onlIne educatIon So far, we have used online education mostly for theory subjects. We also conduct a lot of the theory exams for our courses online; we have tried the same for the practicals but we have not been happy with the results, as most of the subjects are very visual and the same is not easy to capture via video conferencing.

updatIng SKIllS We ensure our trainers constantly upgrade themselves, with a combination of DIY YouTube videos as well as attending seminars and workshops.

Christine Valmy International Academy of Beauty  Year of establishment: 2004  minimum course duration: 21 hours (personal grooming) - 1200 hours (cIdeSco & International cosmetology license courses)  male to Female Student ratio: 1:5  Brand associations: christine valmy professional Skincare  Student age-group: our minimum age is 16 years; no maximum age limit. currently, our students are in their 20s or 30s.

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Pammy Kaul Technical Director, Headmasters & CEO Scratch Salon & Academy Academic Scenario in India: Academic scenario in traditional universities and colleges has not imparting education of the 1900s in 2020. That explains why the graduates passing out are least employable.

Contribution to Skilling: Our courses are constructed in a manner that meets the broad and specialist needs of the industry. The trained students are able to work on the floor immediately Certification Offered: We offer diploma courses with the certification of our own academy. We also offer students the option to take international certification training.

Improving Educational Standards: The same way that school education is regulated by CBSE or state boards, beauty and hair academies also need regulation by a vocational board to maintain a uniform standard.

 Year of Establishment: 2008  Minimum course duration: 10 days to 6 months

 Male to Female Student Ratio: 5:5  Student Age-Group: 18 - 35 years

Hair: Makeover; PHotograPHer: DaviD arnal; viDeo: gerMan De la Hoz; Make-uP: WilD van Dijk; StyliSt: aaron gil; MoDelS: Flor, laura, elSa anD aDriana; ProDuctS: ScHWarzkoPF ProFeSSional

Beauty

Beauty / Off the Shelf

Beauty

k c o l B raging on d n a w e n hat’s Find out w block! the beauty

CLInIqUe’S latest launch, the Fresh Pressed Clinical MD MULTI-DIMenSIOnaL age TranSfOrMer DUO, targets lines, wrinkles, dullness, and uneven skin tone to make skin look more youthful. The two specialized formulas, available in one jar, include: The Resculpting Gel Cream, for areas that need lifting such as jowls, neck and jawline, claims to rejuvenate facial morphology with advanced peptides.

A blend of polymers including Sweet Almond Seed Extract is said to provide an instant tightening sensation, while Soybean Seed Extract helps to visibly lift jawlines and reshape facial contour over time.

LOTUS HerbaLS has launched PrObrITe, a premium skincare brand with seven new products, said to be India’s first probiotic skincare range. The range is said to be formulated with the science of Probiotics, to ensure that skin receives the right balance of nutrients and stays protected against bad bacteria.

The range includes an Illuminating Radiance Crème, Illuminating Radiance Night Crème, Illuminating Radiance Sleeping Mask, Illuminating Radiance Moisturiser, Illuminating Radiance Serum + Crème, Illuminating Radiance Exfoliator and Illuminating Radiance Cleansing Foam.

Said to be suitable for all skin types, products in the LOTUS Herbals PROBRITE range are clinically tested, preservative-free, and sulphate-free. The products are priced between `295 – `645 and are available at LOTUS Exclusive Brand Outlets, select premium beauty stores, and LotusHerbals.com

aVOn has launched three new shades of red under its TrUe COLOr PerfeCTLy MaTTe Lipstick range. Rose Red is for light skin tones, Crimson Tide looks best on medium skin tones and Sunbaked Red is for darker skin tones. The lipstick is said to provide a matte look with a high pigment colour, which does not cake, crack or dry out lips.

50 Beauty Launchpad India | 12.19

baTHIng barS by One LIfe come in four variants — Lavender and Green Tea, Charcoal and Clay, Himalayan Pink Salt and Mocha. The soaps are meant for for oil control and dirt removal and total cleansing of face and body. Said to be 100 % handmade, the bathing bars use the finest natural ingredients made with cold process method.

After being an international hit, the L’OréaL ParIS LeS CHOCOLaTS Liquid Lipsticks in shade Volupto Choco 862 and Truffa Mania 866 are sure to be the hottest nudes of the season. Enriched with chocolate fragrance, the lipsticks claim to have a melt-proof formula that does not smudge up to 12 hours. With its slanted teardrop shaped applicator, the product is said to be easy-to-use and the matte texture gives your lips an even finish without clinging to dry patches.

KIeHL’S annual holiday celebration for this year showcases a new collaboration with the world-renowned graphic artist, Janine Rewell. The annUaL HOLIDay COLLeCTIOn 2019 features a selection of popular Kiehl’s products encased in whimsical, limited edition designs by the Helsinki-based illustrator. The collection showcases six limited edition products as well as a selection of gift boxes and tote bags, each one a result of Janine Rewell’s and Kiehl’s love of art, colour, and beauty. The product offerings include Midnight Recovery Concentrate, Ultra Facial Cream, and Calendula Herbal-Extract Toner.

The OPI x HeLLO KITTy COLLeCTIOn will now be available in India. This limited edition collection unveils OPI’s new range of glitter shades in Nail lacquer (delivers chip-free color up to 7 days) and GelColor (A ‘Salon only’ service delivering chip-free color up to 3 weeks). The much-loved Hello Kitty character inspires a range of colours relevant to the Indian audience. The limited edition assortment includes 13 signature shades in Nail lacquer and 12 Shades in GelColor formula.

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Beauty / Education

Top courses offered

by Ritu Kolentine Makeover Studio and Training Academy (Jalandhar & Amritsar) • Hairdressing Course (4 weeks) • Advance Hair Styling (4 weeks) • Spa Management (2weeks) • Elite Make-up Airbrush Artistry course (4weeks) • Advance Make-up (4weeks) • Special Effects Make-up (4weeks)

Explore Education @

Ritu Kolentine’s

• Nail Technician (2weeks) • Salon Management Courses (4 weeks) • Advance Beauty Courses (6 weeks)

W

ith the number of salons, spas, and wellness centres doubling every year, high-quality professional beauty & grooming services have become a priority. The young Indian beauty industry is currently experiencing rapid growth and thus, increasingly driving the requirement for qualified practitioners trained at authorized beauty academies.

In order to create vocational and direct employment opportunities, Ritu Kolentine Bridal Make-up Studio and Training Academies in Jalandhar and Amritsar imparts training by delivering various courses suitable for the current requirements of the beauty and wellness industry. On successful completion of these academy courses, students are offered dual certification from Ritu Kolentine and International Glow Academy, Canada or Repêchage, USA. Professional training at Ritu Kolentine’s Training Academy is designed to suit the current requirements of the Indian beauty and wellness industries. Spanning hair, make-up, nails, and spa treatments, the variety of courses are offered to students include everything from basic training such as make-up application and beauty therapy to specialised courses such as Basic Make-up for Television, Special Effects Make-up, and Airbrush Make-up Artistry.

The academy also provides students exposure to the film and fashion industries, by collaborating with fashion shows, beauty pageants and film production houses.

Ritu Kolentine’s training academies have been the leaders in moulding well-trained professionals with high levels of confidence, for Beauty, Spa, and Hair industries in India and abroad, through their specially designed courses. In addition to skill development, special emphasis is given on the management, cleanliness, and hygiene to be followed by a salon professional. Going one step further, Ritu Kolentine also offers specially designed courses on ‘Salon management’ for aspiring entrepreneurs who wish to run successful businesses in the beauty industry.

The courses open opportunities which prove extremely beneficial to the students to pursue their career in the beauty industry, either in India or anywhere around the world.”

— Ritu Kolentine - Founder and MD, Ritu Kolentine Makeover Studio & Training Academy 52 Beauty Launchpad India | 12.19

Beauty / Skincare

Stay Soft When

Winter Bites!

Presenting a range of deeply nourishing and hydrating moisturizers designed to restore moisture in all types of skin.

T

he winter season is upon us, bringing with it a cold and harsh chill in the air. The rapid drop in temperatures has us all putting on warmer layers to protect ourselves. While we take precautions for the outer surface, it is important to understand the effects it has internally on our skin. Due to an insufficient amount of protective oils in the skin, moisture escapes from it causing skin to turn dry and dull. While cleansing and exfoliating is a part of our daily routines, it is imperative that we follow it up with moisturizing to ensure that there is no loss of moisture from the skin.

No matter the type of skin, the winter wind unanimously affects everyone.

However, it is important to understand the need for a customized moisturizer, basis your skin concern. Understanding this and providing targeted solutions specifically designed for Indian skin, Cheryl’s Cosmeceuticals, a pioneer in professional skincare, presents five different moisturizers that ensure smooth and soft skin irrespective of the type of your skin.

Achieve hydrAted Skin With cheryl’S Oily Skin clariMoist Sebum Regulating Moisturizer is an oil-free moisturiser that fades dark spots and blemishes due to the presence of active ingredients like Argan and tea tree Oil . It intensely moisturises the skin and keeps it fresh through its unique sebum-regulating formula that minimizes the appearance of oil.

dry Skin hydramoist is a powerful, quick absorbing, lipid balancing moisturizer that protects the skin’s natural oilmoisture balance to promote healthy and radiant skin. The goodness of Sodium hyaluronate brightens and hydrates skin.

SenSitive Skin SensiMoist is formulated specially for dry and sensitive skin. It strengthens

the skin’s barrier by moisturizing and nourishing it. Olive leaf extract helps to reduce skin redness and normalize the skin’s natural balance.

dUll, Uneven Skin dermalite Fairness Lotion contains a unique formula that inhibits melanin production to reveal spotless even toned fairness by reducing unwanted age spots. Enriched with Grape extract and vitamin c, the skin is left brightened and softened after usage.

FOr crAcked Feet heelPeel effectively repairs painful calluses and cracks, revealing soft and pampered feet. Enriched with Urea, this foot cream leaves skin soft and smooth by working as a moisturizer, deodorizer and rejuvenator.

This winter, rejuvenate and hydrate your skin with power-packed moisturizers from Cheryl’s Cosmeceuticals!

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PHOTOS: CLASSIC BLUE INSPIRATION By SK STyLE BARCELONA

Beauty / Trend Report

N

g n i h t e m So

New Blue

and confident de with a calm ca de w ne e th your hair and coming ue. Time to plan Bl Pantone is wel c si as Cl ” rly ar 2020 d. — By Rakhi Je “Shade of the Ye blue year ahea a r fo d ar bo d beauty moo

ot cerulean nor cobalt, just a no-frills classic blue that will remind you of clear skies and tranquil times. It could even evoke a bit of nostalgia if you consider one of the most common colours for school uniforms — blue and white, or the classic pair of denim and white shirt with its unisex appeal.

Pantone itself goes on to describe their elegantly simple choice as “Instilling calm, confidence, and connection” — and that works for most avenues. Blue can seamlessly blend into the upcoming fashion trends, even into home decor, and architecture — but what about hair and make-up. Well, looks like we do have some trendsetters who have already embraced the colour and shows us the way around it.

Go as bold as electric blue highlights or ultramarine blues on short-cropped hair. Or play around with midnight-blue global finish for long layers or blueberry on jet-black hair — perfectly suited for natural Indian tresses. Want to go a bit edgy this new year?

Try ashy blue or lavender ombre on textured waves; while for a unique and daring look try metallic streaks on one-length lobs or a dark blue fringed bob.

Dark blue highlights on natural black hair is a safe bet and can work seamlessly into your everyday styling. But if you love to stand-out a bit more, go all out and explore metallic highlights, smooth balayage, or even a brown and blue combo.

For men, a silver-blue finish is quite appealing.There are multiple ways to work in the hues of blue into a hairstyle, depending on the client’s specific needs.”

— Deepak Jalhan, Creative Director & Educator, Looks Privé 54 Beauty Launchpad India | 12.19

HAIR: BORjA CARBONELL @ SALONES CARLOS VALIENTE; PHOTOgRAPHER: ESTEBAN ROCA; MAKE-UP: NACHO SANz; STyLIST: SALONES CV

A Classic Blue is such an intensely beautiful colour and pretty under-used in the Indian make-up context. I would absolutely love to see very clean, sheer skin with Classic Blue Kohl smudged along the upper and lower waterlines. And not just that... a good lashing of mascara in the same tone on the lashes!

So little and such a huge impact and so wearable too!

— Pallavi symons, Celebrity Make-up Artist

instagram / Priyanka Chopra

Be it the mesmerizing shimmery blue eye-shadows or deepblue eyeliners, blue does play an interesting part in makeup.

Remember Priyanka Chopra Jonas’ aqua blue graphic liner at Cannes 2019? The key is to play around with the hue and add elements that highlight it. Shimmer works well with classic blue to add a bit of glamour but if it is understated elegance you are after, a swipe of blue liner along the waterline or switching your regular black mascara for a midnight-blue one should do the trick.

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Beauty / Body Art

Tattoo Talk with

Malani Brothers Vikas and Micky — Bollywood’s favourite tattoo artists and the founders of BodyCanvas Tattoo & Piercing Studio, explores the growing opportunities for India’s tattoo industry.

— By Isha Gakhar

V

ikas Malani, and his younger brother Micky Malani, have earned their reputation as India’s leading tattoo artists with an extensive business portfolio that spans Bollywood and across the seas to London. Beauty Launchpad spoke to the expert artists to understand where the tattoo industry stands in India and what are the steps needed to encourage it further.

How is the industry fairing currently and what is your advice for aspiring tattoo artists?

The industry is booming, with a large number of artists flourshing. On an average, artists could earn Rupees 20,000 to 2 lakhs in a month but they need to be careful not to let their standards slip. Money comes to consistent performers with a focused business plan.

The advice to aspiring artists is to meet and learn from those who are excelling in the tattoo industry — they are the ones who use good-quality products and have the skills to meet expectations. Start as an apprentice and learn from practice — just like any other field of art, tattooing keeps evolving every day and there’s always something new to practise.

What are the Regulations needed for Tattoo Art in India?

With ink and needle coming in contact with skin and blood, tattooing should be done carefully to avoid side-effects. Right now, the industry is saturated as there are no government regulations keeping it in check. Tattoo art is being practised on the streets without any restrictions or guidelines on the needles or ink being used. Adulteration is rampant; inks banned by the FDA are being openly used in India, with neither clients nor the government aware of the adverse effects. If adultered or expired ink is injected into one’s blood capillaries, it goes into every part of the body including vital organs and could cause health problems. In the absence of proper sterilisation, needles and studio equipment can quickly spread infections.

We need effective rules and regulations that make it mandatory to use government-certified, sterilised equipment and ink, as well as provide provisions for safe disposal of used needles. It is also important to have an authority overseeing these regulations so that tattoo artists and studios take better 56 Beauty Launchpad India | 12.19

Vikas Malani Founder - BodyCanvas

“Art gives me peace and my mother’s support encouraged me to choose tattooing as a profession.”

I was always rebellious and refused to settle for something stereotypical. I wanted to be self-made and chose tattoo — firstly, because of my mother’s support and secondly, because my clients would remember me till they die. I am marking their body forever. My mother was an artist and she appreciated my work — she always encouraged me with tips on drawing and painting and that’s how I approach tattoo art.

When we started, finance was the initial challenge. But more importantly, standing up to society’s misunderstandings about tattooing was an even bigger challenge. At that time, people thought tattoos were only for junkies and outlaws.

But eventually, it got better as people became more aware and has now accepted it as a full-fledged career.

responsibility. Once the rules are in place, illegal product usage and improper practices could be brought under control.

Health inspectors and fire compliances for tattoo studios are also crucial.

Finally, paying taxes and getting tattoo art recognised as a profession is also important, so that tattoo artists need not feel insecure when they retire. With government recognition, they can avail financial and social benefits after retirement.

What is the current educational scenario for tattoo art, in India?

People have been exploiting the tattooing academies and schools in India. There aren’t sufficient schools and fees charged by existing academies are often so high that it becomes impossible for many aspiring artists to pursue this profession. If the government supports tattoo art under the National Skill Development Council (NSDC), it could offer basic skill education to those interested in learning the art and turning it into a career. Once the foundation is strong, higher courses can be pursued to refine skill and creativity.

Micky Malani Co-Founder - BodyCanvas

“Tattooing is the closest thing I have experienced to love. I have nine tattoos so far and aim to cover 70% of my body in the next few years.”

I started my career with temporary tattoos. Initially, it was just because of an obsession I had with WWF (WWE) and I used to make temporary tattoos for my friends, during school days. From there, I started creating temporary tattoos for college events, corporate events, birthday parties, fashion shows and eventually, Bollywood. It wasn’t too late when I realised that I wanted this as a career; to do the art every day and meet different people — it gave me purpose.

Vikas (Malani), who is my elder brother, was already doing permanent tattoos and he was my first inspiration.

I did my apprenticeship under him and in few years, we were ready to open our first commercial studio with each other’s support. We have never looked back since then — Studio after studios, attending conventions abroad and continuing the tattoo education in England!

I see myself growing with this industry.

My brother once told me that tattooing is never going to get easier; the more you do the more you want to learn and invent new styles.

What are the trends in London and how do you plan to expand business there?

The tattooing industry in London follows different trends. Each artist develops a distinct style and clients choose from these varied styles. Most recently, prison-style tattooing is gaining popularity among Londoners. Westerners have also taken paisley and henna art to another level. The traditional style of tattooing has always stayed in trend and is a part of the English culture. Blackwork tattoo, that uses bold black patterns, are also a major hit nowadays.

Our idea is to open a tattoo studio based on cultures, mostly from across India. We plan to gradually add more culture-based designs including Tibetan, Chinese, Japanese, African, Maori etc. London has people from all over the world and we want to help them connect with their cultures. At the same time, people who have experienced different cultures and want a tattoo to represent it can get it inked too.

How can tattoo artists make the best use of social media?

Social media is a great tool to reach out to a larger audience and it helps to be more artistic and educational than glam.

Influence with content that helps promote the industry — even if you have only a handful of followers, being the right source of information matters. Quality over quantity, always.

How popular are piercings and what are the dos & don’ts?

Belly and nose piercings are common among women, apart from ear piercing that includes the helix, tragus, upper lobs, etc. Among men, the maximum they will go for is a helix ear piercing.

Piercing guns are not recommended, as it simply causes blunt-force trauma. Piercing is best done with a needle by someone who has surgical knowledge. Make sure the doctor/ artist doing your piercing is wearing gloves and that your skin is sanitised. The needle should be sterilized with spirit before piercing the skin so that no bacteria is transferred.

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PORTFOLIO

A T E C FA ca;

er: Esteban Ro liente; Photograph Va s rlo Ca s ne lo ell @ Sa lones CV Hair: Borja Carbon Sanz; Stylist: Sa Make-up: Nacho

58  Beauty Launchpad India | 12.19

F

aceta conveys the incursion of its creator into the world of Commercial Feminine Fashion and represents change. After creating several masculine collections, Faceta symbolizes a transfer in style, that of a man to a woman. The collection varies from medium length cuts to a fun and daring shaved look, all of them consisting of colour with lively tones that convey happiness, and which are in line with current trends.

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59

SPECIAL FEATURE

Of

Captain

&Wonder Marvels

Women Meet three remarkable women who live amazing lives on their own terms.

— By Meher Castelino

SCHULEN FERNANDES Creative Head Wendell Rodricks Label Born in Mumbai with Goan roots, Schulen Fernandes is a multiaward winner for her graduation fashion collection from Premlila Vithaldas Polytechnic, SNDT University. She has valuable designing, styling, and retail experience with top brands. As the Creative Head of the Wendell Rodricks label, she has designed 8 collections do far, starting with “Trapezoid” in 2016.

How do you perceive beauty for a woman of 2020?

Beauty to me is holistic and essentially innate - more personality, less physicality. It’s an investment in health, happiness, emotional & intellectual growth, and also about being productive.

This is the new-age mantra. In 2020, I perceive the beauty industry as being value driven by a body positive ideology, with genderless products that are eco-conscious, and more indigenous brands drawing from our rich Ayurvedic culture and simple, clean botanical basics.

60 Beauty Launchpad India | 12.19

2020 Goals: My blue print for the brand was to explore its horizons beyond fashion and further into retail. We have just launched ‘Wendell Rodricks Luxury Lifestyle’, an extension of the company in Mumbai.

2020 will be exciting as I realize that goal and look forward to new and interesting collaborations. On the personal front, I wish to commit my time to the cause of sexual abuse against women, where work to be done is never enough.

Feminism to me: I see feminism as celebrating womanhood away from society’s contrived beliefs of marginalization. If we as women choose to do so, we stand as equals in every way. A woman embodies many tender and fierce emotions that truly are our strength. I see unbiased genderless feminism and believe that men can be feminists too. Once rules are blurred, the definitions of feminism will cease to exist.

Cult ProduCts: I love Hyaluronic acid for my skin, so Recast’s Vitamin C serum and cold pressed apricot oil for the night are my daily beauty regimes. Staples are The Body Shop’s matte clay skin clarifying foundation with tea tree oil, Kiki’s fuchsia eyeliner, Shiseido’s mascara and Huda Beauty’s liquid matte lipsticks - the Trophy Wife shade. I read all labels with awareness before I buy beauty/fashion products.

2020 Goals: We celebrated 30 years in 2019 by giving benefits of gratitude to our clients. 2020 will be a new era, re-evolving and restricting our jewellery and brand. From fusion, multimedia, materials and colours, we will focus on gold and monochromatic looks with a new fashion line for millennials. For loyal buyers it will be Poonam Soni designed gold coins with vintage motifs as jewels and focus on global online customers.

Feminism to me: Feminism to me is strength, compassion and a power, which is complimentary to the other half of humanity. Feminism is a celebration, compatible to any situation. It gives and derives power from the environment to create a harmonious fusion in this world. Feminism is rejoicing as it empowers others. As a Buddhist practitioner for 15 years I truly believe in this.

Cult ProduCts: It’s a joy to be alive and care for myself. First thing in the morning it’s Saundarya Radiance gold-based cream from Forrest Essentials then moisturising with the Serum Algenist Genius liquid Collagen. Make up remover is coconut oil and 2 drops of Estée Lauder night Serum before sleeping. I start my day drinking apple cider vinegar.

POONAM SONI Internationally Renowned Jewellery Designer Poonam Soni’s path breaking journey started in 1989, creating jewellery and handcrafted miniature paintings on canvas inspired by Gaudi Architecture. Poonam’s jewellery is coveted by global buyers since she travelled with Prince Albert’s Eco Art Tour, interacted with Michael Kors and showcased at Incredible India in Paris.

How do you perceive beauty for a woman of 2020?

The woman of 2020 will celebrate humanity and not just feminism as she emerges to a new level of wisdom and secure thinking. She will be the fulcrum to emit strength positivity and power to fight challenges, not only at home but also on a world stage. She will emerge not to revel in her power but to respect the power of others.

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SPECIAL FEATURE

SHWETA SHIWARE Journalist Par Excellence Shweta Shiware tracks fashion and lifestyle for work and leisure, and began writing on it when it wasn’t quite the opium of urban India. Her experience in research, reporting, writing and editing spans 16 years and various formats. After holding the position of Fashion Editor at Mid-Day for five years, she took a study sabbatical in 2010 to earn her masters in Fashion Journalism from Central Saint Martins, London. Upon her return to Mumbai, she worked as Fashion Features Editor with Grazia India in 2015, but resigned from the position to focus on researching and writing Aharya, a coffee table book on the aesthetics of the Kumbh Mela, as seen and discussed through cultural and fashion symbolism.

She is currently writing for some of India’s top publications, including leading the fashion-features coverage for Mumbai’s largest independent-selling tabloid Mid-Day, and a fortnightly column in its weekend edition, Sunday Mid-Day.

2020 Goals: Blimey, it’s a fairly long list starting with finally getting my act together and launching my own website, which would include a collection of my published pieces as well as personal non-fiction work. Approach a commissioning agent, and get the ball rolling on my muchdelayed first book! Personally, it’s about taking more time off from work for holidays with my partner, charming my mother to teach me family recipes, and adopting a stray dog. Learning shadow boxing is also a must-learn for 2020.

Feminism to me: Is gender equality. Period.

How do you perceive beauty for a woman of 2020?

That women place as much importance on internal intangibles such as being confident in their own skin. Nothing compares to a healthy glow of positive self-esteem.

62 Beauty Launchpad India | 12.19

Cult ProduCts: I’ve learned the benefits of weekly almond oil hair massage from my mother, which I continue to date. I never leave home without applying my dermatologist-recommended Suncros 50 sunscreen, Shahnaz Husain Kajal, Chanel Vitalumiere Aqua foundation, and my constant companion; Forest Essentials Body Mist. Before bedtime ritual comprises Forest Essentials’ Sandalwood and Orange peel face wash followed by a fiveminute massage with L’Occitane Immortelle Divine.

photo: aNJohN haIRDRESSING aCaDEMY

BUSINESS

Business / Brand Talk

Jour ney int o

Aromatherapy Samir Dugar, founder and MD of Manipura Ayurveda, recounts his foray into the wellness business and his passion for pure fragrances that put the mind and body at ease.

— By Kaushik Karmakar

“I

t is always very easy to love and be passionate about anything in life, but it is extremely difficult to be able to convert that passion into dedicated work. I cannot say how or when my passion got converted to work, however, I was absolutely in love with fragrances since my childhood days,” says Samir Dugar - Managing Director, Manipura Ayurveda. While juggling career options from Aeronautical Engineering to Palmistry, Samir happened to dabble in business - experimenting with selling everything from foreign chocolates and cigarettes to diamonds and gemstones. The spirit of enterprise and the quest of doing something unique finally led him to Wellness, which he foresaw as a fortune spinner industry in India. This realisation coupled with his childhood passion for fragrances piqued Samir’s interest in Aromatherapy.

Having found that most Aromas available in the market are synthetic fragrances formulated from harmful chemicals, Samir embarked on a journey across India to gain more knowledge about this field and procured samples. These samples were then tested at different certified labs and the results encouraged Samir to take more interest in Aromatherapy, as it promised a robust business angle waiting to be properly explored.

Once he had developed a good knowledge of Aromatherapy through research and reading, Samir understood how the right applications can have a long-lasting 64 Beauty Launchpad India | 12.19

positive impact on people’s health and well-being. Aromatherapy is believed to not only cure physical ailments but also has the capacity to cure and improve the mental as well the spiritual aspect.

Aromatherapy is all about the correct use of natural essential oils. Manipura Ayurveda creates several formulations by mixing these oils in the right quantities to produce different products they market. Samir says that these products are time-tested by him and his family as well as friends with remarkable success. The products of Manipura Ayurveda guarantee usage of 100% organic essential oils and thus pose no physical or mental side effects.

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Business / Event Preview

South China Beauty Expo: Grand Debut Expects 20K Visitors

The debut edition of the South China Beauty Expo also promises 800 high-quality exhibitors from China and overseas.

S

outh China Beauty Expo (SCBE), organised by BolognaFiere, Informa Markets, and Shanghai Baiwen Exhibition Co Ltd, is scheduled to debut from 30th July 2020 to 1st August 2020, at the Shenzhen Convention & Exhibition Center in Shenzhen, China.

Centred on “Creating a new era in the beauty industry in the Greater Bay Area” to meet the demands of new consumer communities, high-tech retail channels and the development needs of manufacturers, SCBE will cover both Cosmetics & Professional Beauty Products as well as the Beauty Supply Chain.

SCBE will feature an “Innovative Retail Area” for service providers in unmanned stores and smart retail concepts to showcase design and development, manufacturing, sales and operations. “E-Beauty Experience” will be another feature focusing on digital marketing and e-commerce platforms.

Leading agencies of cosmetics industry insights and data analytics will exhibit in the “Trends Zone”, providing reliable, accurate market information for global cosmetics manufacturers seeking growth. Focusing on international vogue, SCBE will introduce a “Beauty IP Licensing Area” for the IP licensing industry and a “Beauty Start-Up” 66 Beauty Launchpad India | 12.19

area to present domestic and foreign niche brands and influencer-owned brands.

The “Omni-channel Retail Conference” will bring together brands and retail experts to take a multi-faceted look into the future of the cosmetics industry. The “Trends Forum” will highlight hot topics spanning the consumption behaviour of Generation Z and popular trends, to sustainability and the “Customer to Manufactory” (C2M) business model. The Supply Chain Conference and Cosmetics Retail Conference are also scheduled to cover the entire industry chain. SCBE will, in addition, offer a series of beauty lectures to analyse industry development and the global market, where delegates will get to interact with the speaking panel of renowned industry experts and technical professionals.

The VIP Buyer Programme will create high-quality opportunities for in-depth exchange between exhibitors and those with specific sourcing requirements. The programme will be an effective platform for those companies wishing to expand overseas. The “Factory Exploration Tour” during the show period will be a dedicated tour for invited domestic and international VIP buyers to visit the manufacturing facilities of well-known brands in Shenzhen and the neighbouring areas.

Boyz 2 Men Vol. II - 2020

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