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coVer
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By Daniel Bauer academy
ProfeSSional
Skincare
The Golden realm
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Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani
i
EDITORIAL Features Editor Isha Gakhar
COnTRIbuTORs Meher Castelino
as see it!
ART Designer Raghab Panda MEDIA & EvEnTs Marketing Executive K. Nanda Kumar (South) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki Legal & Corporate Affairs Atul Jha (Manu Law Associates)
Dear Reader
Finance & HR Consultant Sarwar Raza (Legislegal)
This month we have trained our eyes on the skincare segment of the Indian salon industry. Although its a known fact that the industry is growing rapidly, the disparity between the hair and skin segment is vast. This reality is changing but at a slow and steady pace. We see facial bars popping up across the country, but it is hard to term it as a trend. For us, skin is still secondary, albeit an important, part of the salon business. With a skincare special issue, we want to bring forth the major challenges faced by this segment and also ways in which salon owners can make it more profitable. Our feature ‘Professional Skincare – The Golden Realm,’ we explore these different aspects and consult industry experts for their opinion. We are happy to conclude that the segment holds immense potential and its one that needs to be the focus in 2019. In this issue, we also bring you innovations happening in the skincare space including an online community of beauty reviewers. In keeping with our efforts to give exposure to upcoming talent, we have on our cover a stunning creation by the students of Daniel Bauer Makeup and Hair Academy by Artist Factory India. Along with our main features and interview, we bring you a steady stream of news, reviews and updates from around the country and globally. And of course, our cover story that features avant garde editorial looks designed to inspire every hairdresser’s creativity. I hope you enjoy reading our features as much as we enjoyed putting them together for you.
Ritoo Jhha, Editor in Chief @beautycaravan
@rjhha
@ritoojhha
bEAuTé EspACE MEDIA pvT LTD New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4010 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net
Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman
Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Print Works, C-94, Okhla Phase-1, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110048. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 914062042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.
CONTENTS Off the Shelf 38
What’s New in Beauty: The Latest in Skincare & Make-up
Skincare 40
Reveal Spotless Fairness with Cheryl’s Derma Range
Lookbook 41 Wellness Retreats 42 Skincare Special 46
On The Cover
Beauty
V-Day Beauty Flowing with the Divine Feminine Professional Skincare: A Golden Realm
Runway Report 50
Lakmé Fashion Week Summer/Resort 2019 Trends
Dermat Profile 54
Towards Holistic Beauty
Hair & Make-up: Pearl Nagpal for Daniel Bauer Academy Model: Alexia Faka for Inega Photographer: Mr T for Anagram Studio
Regulars News Updates 16
Quick Updates on What’s Happening in the World of Beauty
Business Conference 56 New Avenue 58 Event 60
Standards Created in Yoga Go International Ikinaki: A Social Network for Beauty Shoppers Professional Beauty Kolkata
Hair Preview 22 Care 23 Box Office 24 Trends 25 Event 26 Solution 30 Brand Talk 32 Portfolio 34
Hair at this Moment: Get All the Latest Updates of Hair Industry! Complete Colour Care by L’Oréal Professionnel Styling the Gully Boy Reshape, Reinvent Celebrating the Business & Art of Indian Hairdressing Tame the Frizz Indian Hair Gets a New Taste of European Luxury Periscope Collection
Masterclass 61
Hindi Supplement
GLOBAL NEWS
Now
EWS Quick updates on what’s happening in the world of beauty
garnier and goodplanet Foundation’S 3 Year Joint Venture Garnier has partnered with the GoodPlanet Foundation for the launch of an affordable range of organic skincare products certified by Ecocert. Elodie Bernadi, Brand Director Garnier France explains, “We want to establish the launch of Garnier Bio within a ‘giving back to nature’ initiative, with concrete and local actions to support farmers in their transition to ecological practices.” This partnership will raise awareness and assist farmers in the Seine-Normandy region with their farming, forestry projects and the ecological transition of energy-greedy farming practices towards more self-reliant farming methods that regenerate soils and natural resources, protect bio-diversity, diversify and increase farmers’ income. Alongside, it plans on planting 2,800 trees on 35 hectares of land and will provide training to 50 farmers, with 3 training days every year. A farming-forestry monitoring committee will also be set up as an online platform for visualising linear and surface changes due to the planted company aware of its responsibilities to the environment in terms of sustainable retail,” says Matthieu Jousset, Manager of the Community Carbon Action programme for the GoodPlanet Foundation.
global wellneSS induStrY propelS the demand For probiotiC CoSmetiC produCtS The global probiotic cosmetic product market and the global wellness industry are mutually dependent, which is further explained in the global probiotic cosmetic products market report of 2019-2023. The rise in health consciousness among consumers and the increasing adoption of a healthy and balanced lifestyle drive the global wellness market, with salons and spas being the core contributors. According to the report, the availability of several low-priced alternatives hinders the sales of probiotic cosmetic products. Therefore, the manufacturers of probiotic cosmetic products focus on their pricing strategy and often compromise on their profit margins. This serves as a price challenge for the vendors operating in the global probiotic cosmetic products market. The latest trend gaining momentum in the market is the high demand for beauty products among men . Hence, a wide variety of BPC products for men are available in the market across different categories. The report has predicted that the probiotic cosmetic products market will register a CAGR of over 7% by 2023. The market appears to be fragmented and with the presence of several companies including The Estee Lauder Companies and Unilever, the competitive environment is quite intense. It considers ESSE SKINCARE, L’Oréal, Procter & Gamble, The Estée Lauder Companies, and Unilever as the key players in the global probiotic cosmetic products market. 16 Beauty Launchpad India | 02.19
SalonCentriC tieS up with bgX SalonCentric, L’Oréal USA’s salon professional distribution operation announces a U.S. partnership with bgX, the beauty tech platform, which offers on-demand beauty services and is one of the world’s fastest retail ecommerce delivery platforms. This partnership will provide SalonCentric with expanded distribution of salon professional products within New York, LA and Las Vegas, with a further 40 cities in the United States.
Beauty services app bgX brings top beauty salons to the homes or workplaces of consumers within 30 minutes, thanks to its partnership with Uber. The service evolves the way salons engage with urban customers to cater for their increasing need for instant-response premium salon services, which includes retail products. BgX is the first beauty tech company in the world to build and launch a truly ‘on demand’ fully automated platform that connects customers to stylists and retail products at top US salons. This partnership helps drive new revenue streams for the local salon whilst driving market growth through ecommerce. Ali Rafi, Co-Founder and CEO of bgX, said, “Very excited to work with L’Oréal and SalonCentric integrating our platform with the global giants to offer the world’s fastest ecomm platform and lead platform for the on-demand beauty service in the US market. It is an honour to be working with a team representing, so many US salons.”
INDIAN NEWS
sKindereLLa 2019
Kama ayurveda X manish arora ‘Love is Love’ BoX Kama Ayurveda teamed with renowned Indian designer Manish Arora to present a Valentine special, ‘Love is Love’ limited edition box. The #LoveisLove campaign is an effort to combine their unique sensibilities in a cohesive way, bringing the best of fashion and beauty together to celebrate diversity. The edition presents the best of Indian heritage through a contemporary lens with Kama Ayurveda’s natural essence combined with Manish Arora’s quirky and vivacious designs. The designer has worked with his signature aesthetics using pink and gold to design this unique gift box. The gift box is curated by the designer himself and offers Kama Ayurveda’s bestseller pure rose water re-designed in Manish Arora’s exclusive packaging, along with an exquisite Manish Arora brooch. The handcrafted brooch displays intricate zardosi embroidery and is available in the shades of pink and blue. Each box carries a personalised note from Manish Arora & Kama Ayurveda . The limited edition box is available on Amazon.in exclusively for `1,850.
The skin care brand, Skinella recently hosted the 2019 edition of ‘Skinderella’ — a beauty pageant that glorifies the real beauty in every girl. The contest that bashes and breaks all myths and pressures that young girls take upon themselves to have an acceptable look. Shreya Singh won the coveted crown with a cash prize of INR 1 lakh. Dolly Kumar, Founder and Director at Skinella said, “As a cosmetic engineer and an entrepreneur, I have travelled across the worldand explored the beauty industry, and its trends in different parts of the world. Although the beauty industry is growing, I am saddened by the fact that the typecast of defining beauty and that the so called ideal beauty standards still exist in every corner of the world. I believe that every girl is most flawless and beautiful when she is her natural self. That’s why I went ahead and launched Skinella and its exclusive property Skinderella to encourage real and natural beauty. I feel that the most beautiful thing is to feel confident in who you are.” Currently, in its second season, the contest received enteries from over 10, 000 participants.
renew your senses at sohum spa, radisson BLu Goa During your stay at the Radisson Blu Resort Goa, set aside time to harmonize your body and mind at Sohum Spa. The spa offers a range of services from Ayurvedic therapies to western massages. Parents travelling with kids can take advantage of their babysitting services and treat themselves to a couples’ massage or a soak in the two-person jetted tubs, available in the private treatment rooms. Sohum Spa has integrated healing and wellness modalities from various streams of healing coupled with relaxing and pampering experiences after all getting back to being healthy should be an enjoyable experience. By adopting only those therapies that have scientific validity, they have ensured that all their therapies are highly effective and safe. One such treatment is the Shirodhara, which is an ultimate Ayurvedic therapy for relief from anxiety. Warm medicated herbal oil is poured in an even stream onto the forehead during this treatment. This therapy is known to pacify and revitalize the mind, taking you to a deep peaceful meditative state. Shirodhara is also effective in improving memory, sleep, reducing stress etc.
davines day out @ LooKs prive LOOKS Privé recently hosted a Davines Day to create an exclusive brand experience for their clients. On offer were a host of complementary Davines spa and care treatments based on the various hair needs. The evening also saw the presence and participation of the brand’s international Master Trainer, Brian Suhr. Davines is a North American hair care brand that encourages sustainable beauty and is exclusively distributed in India by Tangy Roses. 18 Beauty Launchpad India | 02.19
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Hair: Grace DalGleisH at Brooks & Brooks, lonDon; PHotoGraPHy: Jenny HanDs; MakeuP: HannaH Davies; Masks: alexanDra aBraHaM; stylinG: karina Jones
HAIR
Hair / Preview
Hair
Hair oils by Neemli Naturals
What’s new in ad hair-town? Re ore! on to know m
w o n d n a e Her
Go natural with Body Cupid Body Cupid’s newly introduced shampoo and conditioner not only condition and beautify hair but also soothe the irritated scalp. Its natural ingredients help to nourish damaged hair and give it a long lasting lustrous look. Body Cupid’s Keratin Shampoo heals hair damage, lessens tangling and evokes healthy gloss. It is made of 100% plant sourced bioactives, contains no sulphate, salt, parabens or colour, and is suitable for all hair types. Body Cupid Keratin Hair Conditioner gives your hair all the rich care, it contains hydrolysed keratin protein that heals hair damage caused by lack of moisture, heat and chemical styling treatments. It also has pure almond and argan oils to revive gloss and boost silkiness. Use after shampoo to ensure stronger, silkier and glossier hair. Both the shampoo and conditioner come in a 300 ml packaging and cost `699.
Paul Mitchell’s new moisture range Paul Mitchell has introduced its new moisture range in India for hydrating, reviving and relishing the damaged hair. The Instant Moisture Shampoo, containing the Color Safe formula, deeply cleanses and hydrates the scalp giving volume to the skinny strands and also helps repair the damage. The Instant Moisture Complex provides superior conditioning and UV protection. The Instant Moisture Conditioner contains soy protein and shea butter, which is known for its properties to moisturise and strengthen the hair and repair the damage from the roots. This helps in providing hydration to the moisture-starved strands and detangles the hair making it more manageable. The SuperCharged Treatment of this range is the Intense Hydrating Treatment that delivers a correct dose of moisture to dehydrated hair giving it a boost of shine and improving elasticity. It contains vitamin E along with soy protein that will make hair look and feel healthier. The Instant Moisture range and the Super charged treatment of Paul Mitchell is available at leading salons in Mumbai and Delhi. 22 Beauty Launchpad India | 02.19
Neemli Naturals is a sustainably sourced, environmentally friendly, safe and effective skincare brand free from synthetic ingredients, parabens, chemicals, animal testing, mineral oils, petroleum, animal based ingredients. They use a varied mix of ingredients that range from activated charcoal to sea buckthorn from the Himalayas to olive squalane from Japan. They have newly launched Rosemary and Jojoba hair oils, a proprietary blend that helps relieve scalp of itchiness and redness, it curbs excess oil production and eliminates flakiness, dissolving sebum and dirt clogging hair follicles. It is an all-natural blend of carrier and essential oils. It is ultra light, nourishing, deeply hydrating and brightening. It also helps remove unwanted tan, and acts as an indulgent massage blend.
Hair Essence Oil By GlamPalm GlamPalm Hair Essence Oil is a lightweight serum with a unique formula rich in nutrients found in the seeds of the fruit that blooms on baobab trees. The instant absorption into hair enhances immediate manageability, shine, helps to eliminate frizz and deliver long term healthier hair. Baobab oil is rich in nutrients as it contains all three omega fatty acids – omega 3, 6 and 9, as well as some rare acids and a host of vitamins. It includes vitamins A, C, D, E and K and treats damaged hair in the most natural way. The hydrolysed keratin in the oil effectively repairs damage from chemical treatments and heat styling, which gives hair the strength and shine it needs and enhances immediate manageability.
Hair / Care
Complete Colour Care by L’Oréal Professionnel HairSpa Colour Pure Range is the newest offering from L’Oréal Professionnel, which holds the promise of long-lasting hair colour.
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s per the Kantar World Panel 2016, almost 3.5 million hair colourations are done annually. This figure has skyrocketed since then, making colour the fastest growing category in the salon market in India. In spite of this growth, post colour care still remains one of the top concerns for colour enthusiasts. L’Oréal Professionnel comes to the rescue, like a knight in shining armour, with its new HairSpa Colour Pure Range.
Client ConCerns Hair colour that fades or looks dull after a few washes, and coloured hair that feels dry and loses its smoothness and softness, especially at the ends, are some of the problems that clients face. Whether you colour your hair for grey coverage or as a fashion choice, colouration is an investment that you obviously want to last long. However,
there are a few factors that deter your hair colour to stay vibrant and cause fading, such as exposure to harmful UV rays and pollution. Moreover, these factors also strip the hair of essential lipids, leading to dryness and loss of radiance.
All About HAirspA Colour pure rAnge The HairSpa Colour Pure Range has a refining shampoo, a first-of-its-kind by L’Oréal Professionnel, which ensures refreshed and clean roots and hydrated ends*. Infused with Clay, Geranium Oil and UV fi¬lters, it provides radiance and protects** your coloured hair. The range owes its performance to its key ingredients that keep your hair colour radiant for up to 48 washes. The Clay ensures fresh clean roots. Geranium Oil leaves your ends hydrated and UV Filters provides the Anti-Fade action that protects the hair colour upto 48 washes.
The HairSpa Color Pure Shampoo and Conditioner are must-have products for you if you want to keep the vibrancy of your hair colour intact for long. The Shampoo and Conditioner are priced at `380 for 250ml and `380 for 200ml respectively. Available exclusively at L’Oréal Professionnel salons across the country. *With usage of Hairspa Color pure shampoo & Conditioner. **protection from fading. 02.19
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Hair / Box Office
Styling the Gully Boy
BBLUNT Shoot Crew team is behind the styling of two key characters in the movie Gully Boy. We get the stylists to decode the looks for you.
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he BBLUNT Shoot Crew team have made a noteworthy contribution to the Gully Boy, a Ranveer Singh-Alia Bhatt starrer and one of the most awaited films of 2019. The team styled Siddhant Chaturvedi who plays the character of Sher, a rapper, and Kalki Koechlin who plays Sky in the movie. Gully Boy is produced by Excel Entertainment and directed by Zoya Akhtar.
Sher’S (Siddhant Chaturvedi) look Look brief: A budding rapper whose style is very street; inspired by Western rappers. Inspiration: Young upcoming rappers of India who come from small backgrounds but have made a big impact on the Indian music scene. Decode: The haircut is a very modern fade on the sides, retaining the actor’s natural curly texture on top. Apply BBLUNT Gel Oh! to slightly damp hair. Application of this lightweight strong hold gel on wet hair helps enhance the natural curly texture. If you prefer more defined curls, you’re best off using the HD curl leave in cream that not only fights frizz but shapes and defines your curls even more. Then diffuse dry the hair 100%. Finish with Spotlight hair polish to add sheen to the look. For a slightly more matte finish, you could apply It Matters Zero Shine Moulding Clay whilst diffusing your hair.
24 Beauty Launchpad India | 02.19
Sky’S (kalki koeChlin) look Look brief: The look is very urban chic; that of a young musician from a wealthy family. She is a very modern girl who has studied abroad and as such is influenced by Western culture and style. Inspiration: Her look was inspired by various upcoming young Indie musicians that you would come across at music festivals or live acts. Decode: The haircut she sports is a Modern Shag with a shattered/ choppy fringe. Prep towel-dried hair with a dollop of Repair Remedy leave in cream which not only tackles frizzy fly aways but combats any possible damage caused by heat styling tools. Layer it with a little lightweight Gel OH starting from the ends and working your way upwards so that the roots don’t get too sticky. Section the hair into 4-5 large sections. Twist each section tight and move the hairdryer from root to end of every section. Then twist them up into messy knots and pin. Using a diffuser dry the hair 100%. Now open up the hair and throwing your head upside down, shake it up to lend movement and give it a messy appearance. Finish with hairspray for hold or scrunch with some Intense Moisture Serum for shine. For hair, more texture and natural progression is the theme for 2019. Each of the looks has been created in keeping with the direction that hair texture is moving – free and unstructured. The cutting is very free style, using the scissor to create a ‘character’ to the hair, and the finish is almost made to look like you are ‘coming in from, not going out to a party’.
Hair / Trends
Reshape, Reinvent If ‘straight hair, don’t care’ is your mantra, X-Tenso Oleoshape by L’Oréal Professionnel is your goto option.
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on’t let anything come between you and super sleek straight hair. Say Hi to the all new X-Tenso Oleoshape by L’Oréal Professionnel, a breakthrough formulation that provides intense care as it transforms and straightens even the most resistant hair. X-Tenso Oleoshape packs a powerful punch with THIO COMPLEX. This low odour innovation enhances the straightening process for both the hairdresser and the client. What’s more, it effortlessly reduces frizz for wavy to curly hair types. Combined with OIL TRIO and cationic actives, the product is designed to nourish and strengthen the hair fibre. It comes with two variants – Resistant and Extra Resistant – that deliver a unique sensorial experience and beautifully straight tresses with a sleek shine.
Nutritive care The OIL TRIO in X-Tenso Oleoshape is a blend of sweet almond, cotton seed and rice oils, which ensure that hair quality is visibly improved and the hair fibre more nourished. X-Tenso Oleoshape services when combined with SMARTBOND ensures that the hair is even more protected and strengthened. To further enhance your experience, you can straighten and colour your hair on the same day. Thanks to Dia Richesse, the ammonia free, tone-on-tone colour service by L’Oréal Professionnel, you can choose from 21 shades and get your mane coloured a glossy hue, right after the straightening service. Book your appointment for X-Tenso Oleoshape service at the nearest L’Oréal Professionnel and get your ticket to sleek glamorous hair. 02.19
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Hair / Event
Celebrating the Business & Art of Indian Hairdressing L’Oréal Professionnel marks the culmination of the Indian Hairdressing Awards 2018-19 with a spectacular grand finale in Dubai.
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’Oréal Professionnel has created an exclusive platform in India to recognize not only the creative talent of hairdressers but also the business of hairdressing – the Indian Hairdressing Awards. The competition, in its 3rd edition in 2018-19, culminated in a grand finale in Dubai, featuring the winners from the 4 regional finals and 4 categories of the competition. The Indian Hairdressring Awards (IHA) 2018-19 kick-started in September 2018, when L’Oréal Professionnel invited hairdressers from across the country to submit their entries in any of the 4 creative categories of their choice: Colour Trophy, Cut & Style, Young Colourist and Men’s Image. For the first time ever, the entry submission to the competition was completely digitized with Binaifer Pardiwalla, General Manager, L’Oréal Professionnel India
26 Beauty Launchpad India | 02.19
DP Sharma, Director, Professional Products Division, L’Oréal India
In the future, being different, relevant and bespoke will be of prime importance. With technology and digitization becoming driving forces in the way lives run, L’Oréal Professionnel looks forward to working with each one of its salon partners to create the next generation of the in-salon experience.” — DP Sharma, Director, Professional Products Division, L’Oréal India
contestants uploading the images of their creative hair looks on a specially created digital platform – www.iha2018.in. A whopping 1500+ entries were received across all the 4 creative categories from across the country out of which 140 regional finalists were shortlisted for the 4 regional rounds: North (Delhi), South (Chennai), East (Kolkata) & West (Mumbai). In an effort to take the creative work of the hairdressing fraternity to the consumers, this edition also saw the roll-out of the 1st ever Creative Award – Consumer Choice, where consumers could view and vote online for their top 5 looks from across all the regional finalists’ entries. In the regional rounds, the shortlisted teams recreated their hair 02.19
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Hair / Event
looks live before a panel of judges, represented by experts from the fashion and beauty industry. From the 140 teams that made it to the regional finals, 43 national finalist teams were finally shortlisted to battle it out at the grand finale. The jury of the finale featured eminent personalities including Adam Reed – International Hair Artist, Founder of Percy & Reed, London; Nonita Kalra – Fashion Editor, Jatin Kampani - Fashion Photographer; Gavin Miguel – Fashion Designer & Mehera Kolah – Make-up Artist. The Business Awards – with 6 different categories - saw 100+ entries. The categories for the awards were : The Best Salon (Chain), The Best Salon (Non-chain), The Best Salon Design, The Best ARTH Academy, The Best Salon Digital Marketing & The Best Salon – Consumer Choice. The Business Awards were judged by Gavin Hoare, Salon Director of Richard Ward Hair & Metrospa, London, the award-winning eponymous salons to the British Royals.
It’s an incredible experience to witness the display of talent and craft on the L’Oréal Professionnel IHA stage. Team Vipul Chudasama has always had an inspiring time participating in various categories, and we have always left with renewed enthusiasm for the next year’s competitions. It is truly a celebration of our craft and passion - Aniket’s big win in the Men’s Image category makes it more special. I am proud and grateful for all the appreciation and encouragement showered on us. Looking forward to be back on the IHA stage with bigger and better skills, innovations, and talent." — Vipul Chudasama, Director, Vipul Chudasama Salon & Academy 28 Beauty Launchpad India | 02.19
It has been an amazing journey seeing such great talent in our country. We are absolutely ecstatic to have won the L’Oréal IHA colour trophy. Many congratulations and a big thank you to our incredible team of colour specialist Biak Lun for her hard work to make sure that the look was perfect, creating a French Chic look and an on-trend look. Big thank you our model Kanishka Naidu and our make-up artist Naina Singh. We are very fortunate to have such a talented team who are a credit to Play Salon. They are truly an insipiration. For the first time, our team would be representing India with the same winner look in L’Oréal international colour and style competition 2019 in Paris. This such a proud moment for Play Salon team." — Neeru Radhakrishnan, Founder and Cheif Creative Head, Play Salon
The finale witnessed a grand celebration of hair artistry. The piece-de-resistance was the act by Team Adam Reed who showcased international hair artistry by making the impossible come alive on the ramp, creating avant-garde hair looks live on stage! The L’Oréal Professionnel Dream Team, represented by some of the best hair artists in the industry today, showcased their creativity, inspired by art that truly withstands the test of time, with their show ‘ART Infinite’. The L’Oréal Professionnel ID Artists, a group of dynamic young hair artists who are the stars of tomorrow, showcased their vision of creative hairdressing with their show ‘#FUTURISTIC#HAIR’. The show concluded with the announcement of the IHA 2018 winners. Binaifer Pardiwalla, General Manager, L’Oréal Professionnel India shared, “Our mission of empowering hairdressers now gets stronger with the revolutionary digital innovations we’re bringing to our salons. With the new Learn N Connect app, we will reach our hairdressers digitally to inspire and educate them through world-class e-tutorials. With the Style My Hair app, L’Oréal Professionnel introduces augmented reality to improve the process of in-salon consultations!”
CREATIVE AWARDS COLOUR TROPHY
Winner: Biak Lun (Play Salon, Bangalore) First Runner-Up: Imran (Looks Salon, New Delhi) Second Runner-Up (Tie): Grace Singlienmawi (Reflexions Unisex Salon, Surat) & Ashwin Kshirsagar (Envi Salon & Spa, Mumbai)
CUT & STYLE
Winner: Martha Foning (Eye Catchers Hair & Beauty Salon, Kolkata) Runner-Up: Esther Huailianmawi (Jean Claude Biguine, Bangalore)
MEN’S IMAGE:
Winner: Aniket Jadhav (Vipul Chudasama Salon & Academy, Mumbai) Runner-Up: Dhirender Kumar (DC Lounge, Jamshedpur)
YOUNG COLOURIST
Winner: Karina Yeoh (A N John Salon, Kolkata) Runner-Up: Kajal Dipak Gohil (Arman’s Salon & Spa, Mumbai)
CREATIVE AWARD: CUSTOMER CHOICE
Winner: Mamta Chaudhary (Kapil’s Salon & Academy, New Delhi)
BUSINESS AWARDS Best Salon (Chain) NORTH – Geetanjali Salon Best Salon (Chain) EAST – Head Turners (Invogue) Best Salon (Chain) WEST – Enrich Salon & Academy Best Salon (Chain) SOUTH – YLG Salon Best Salon (Non Chain) NORTH – Noir Salon, New Delhi Best Salon (Non Chain) EAST – A N John Salon, Kolkata Best Salon (Non Chain) WEST– Lemon Salon, Mumbai Best Salon (Non Chain) SOUTH – Mirrors Salon, Hyderabad Best Salon Design (NORTH) – Geetanjali Salon, New Delhi Best Salon Design (EAST) – Eye Catchers, Kolkata Best Salon Design (WEST) – Enrich, Mumbai Best Salon Design (SOUTH) – Vurve Salon, Bangalore BEST ARTH ACADEMY – Mirrors Academy, Hyderabad Best Salon DIGITAL MARKETING – Green Trends Salon Best Salon – CUSTOMER CHOICE AWARD – Kapil’s Salon & Academy 02.19
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Hair / Solution
Tame the Frizz
Don’t fret over frizz - it’s not as much of a nuisance as it appears to be. Just get Biolage SmoothProof and you’ll soon be saying a forever farewell to the frizz.
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F
rizzy hair takes the cake, when it comes to dreaded reasons for a bad hair day. The heat and humidity of our tropical environment are the perfect breeders of frizz and no amount of your ordinary products can tame it with perfection. Even on a casual day, most women think twice before leaving their hair open - least they invite the unyielding frizz. This is exactly where Biolage steps in. It comes with a targeted solution to keep your hair’s natural beauty intact. Biolage, a pioneer in offering nature-inspired haircare, presents BioSpa — a unique collection of insalon hair treatments that are inspired by natural ingredients to address everyday hair concerns. In a time, when everyday needs to be a good hair day, nothing puts a crimp in your look faster than frizzy hair. Biolage strongly believes that every day must be a good hair day for women. Inspired by the water-resistant camellia flower, SmoothProof range is specially formulated for frizz free hair. Biolage SmoothProof works to encapsulate hair and align the cuticle
to help lock out moisture for control and smoothness. Biolage SmoothProof Biospa uses products such as the Biolage SmoothProof Masque to create a rejuvenating experience for the client. This revolutionary range is one of the most powerful solutions for frizzy hair, backed by a strong claim of smooth, frizz free hair for 72 hours*.
Freedom From Frizz Challenge
Biolage launches ‘Freedom from Frizz’, a challenge that promises to free clients from the fear of frizzy hair. Hairdressers and salons can encourage their clients with frizzy hair to try Biolage SmoothProof. They can then share before and after photos of their clients’ hair after trying Biolage Smoothproof BioSpa on Facebook tagging Matrix with relevant hashtags such as #freedomfromfrizz along with a few lines on why they love the SmoothProof range. The select hairdressers will become a part of Biolage’s Anti Frizz Brigade. Check out Matrix India’s Facebook page for more details.
Freedom from Frizz is a great platform for hairdressers to give their clients the confidence to free their hair from frizz. This is also a golden chance for stylists to be a part of Biolage Antifrizz brigade and be the specialist to handle any kind of frizz related issue.”
— Melroy DickSon, general manager - education, matrix india
sk Go ahead and a to ts n ie your cl take part of this challenge. Help e ti them #daretoun their hair!
02.19 | Beauty Launchpad India 31 *When using the system of SmoothProof shampoo, conditioner and serum vs non conditioning shanmpoo.
Hair / Brand Talk
Indian Hair Gets a New Taste of
European Luxury Within a year of its Indian debut, MARCO Aldany has made its mark with five swanky salons across Delhi-NCR. Isha Gakhar discusses the luxury salon brand’s future in the country with CEO Yogesh Samat joined by Richard Guliker of Balmain Hair and Ankit Arora of Streamline Services. MARCO Aldany opened their Indian account with a flagship salon at New Friends Colony, New Delhi. One year since then, the Delhi-NCR has been gifted four more outlets to experience European luxury in hair and beauty services. In tune with this promising journey, the brand recently hosted an event where media members and influencers were invited to experience of the leading hair brands - Balmain Paris Hair Couture. On the occasion, Launchpad was honoured to have
L-R: Ankit Arora of Streamline Services, Richard Guliker of Balmain Hair with Ritoo Jhha, Editor-in-Chief, Beauty Launchpad India and Yogesh Samat of MARCO Aldany
Balmain Hair is bullish with plans to introduce its product ranges in the country soon, especially in the colour category. Richard believes in crafting an experience — and that is why there is a trained focus on Balmain’s product packaging and other design elements. He aptly defines the brand as the ‘Chanel of the Hair Industry’. 32 Beauty Launchpad India | 02.19
engaged in an insightful talk with the Yogesh Samat - CEO, MARCO Aldany India, Richard Gulker - Founder, Balmain, with Ankit Arora of Streamline Services who hold the distribution rights for Balmain product range in India.
ExciTing EnTry Delving into the dynamics of luxury hair brands and their approach in India, we first discussed Balmain’s interests in the Indian Market. The brand is bullish with plans to introduce its product ranges in the country soon, especially in the colour category. Richard believes in crafting an experience — and that is why there is a trained focus on Balmain’s product packaging and other design elements. He aptly defines the brand as the ‘Chanel of the Hair Industry’. As for the response from the Indian market, Balmain is quite impressed is looking forward to taking luxury to the next level. MARCO Aldany has clearly expressed their pride in hosting the Balmain product range and is aggressively working towards the expansion of their salon chain with a focus on the northern region, followed by the western India.
PrOmisE Of Luxury Marco Aldany is the pre-eminent salon brand within ALMA beauty corporation, one of Western Europe’s largest Beauty and Wellness businesses. The luxury beauty and hair salon brand was created more than two decades ago and is the acronym for ‘Marcos, Alessandro and Daniel’ who are members of the family that owns the business. But when it comes to India, which not the bit stranger to global brands, how will MARCO Aldany ensure a distinct identity? Yogesh explains: “Without doubt, India has a good standard of salon experiences. There are ood chains. But we have a distinct identity due to the following reasons: We have a tie-up with popular brands in India such as Decleor, and of course now Balmain, to name a couple. Our service protocols are internationally accepted. They are created from our global training and R&D in ESIP in Spain and then taught here in our local captive ESIP training branch in India and then passed on to the staff. Most of the consumable we use are disposables. We have very few reusables that we use. Also, our hygiene standards are way ahead of the market. You need not be worried about skin, scalp or nail problems, etc. Our appeal is universal, which is evident in the 14 countries and 600+ MARCO Aldany salons that operate successfully globally.When asked about their expectations from the Indian market, Yogesh said, “It is too early to make out the ticket size for a Balmain client, as we have just introduced the products and services in our stores. Our services will yield an average between `4000-`5000. That is our best estimate.” With respect to expansion, Yogesh signs off, “Initially, the plan is to be focused in the principal cities of North India with NCR being the prime focus. Then, we move westward to Mumbai and cities therein. Though our first 10 stores are all meant to be self-owned, we are pleasantly surprised by the active interest from franchise prospects so early. So we opened discussions with them a year ahead of plan. The objective is to build about 30 salons in North India in the next 2-3 years from the present 7 salons.” It’s true India already has set standards for luxury experience. But for MARCO Aldany, with the promise of globally respected brands such as Balmain in their kitty, there is certainly the scope to redefine those standards and raise the bars a bit more higher.
L-R: Richard Guliker with Isha Gakhar of t Beauty Launchpad India and Yogesh Sama
Balmain’s legacy
Over these 40 years, Balmain Hair has established its legitimacy in the field of luxury. The brand pays meticulous attention to detail and perfection, and is always researching and creating new application techniques to guarantee the best-quality products, while always respecting its proud and rich heritage. All collections consist of a small but complete line of only the best-selling products. The design, manufacture and retail teams continuously raise the bar for excellence in our products. The long-term vision based on heritage, creativity and innovation drives the success of Balmain Hair and ensures its promising future.
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PORTFOLIO
PERISCOPE
“With Periscoped, we aimed to change the way people look at an image. It is about experimenting with layers/shape and colours, getting people to engage with a different side of their brain to waken the child in them. It is It is a poem in image form. Words can be powerful but so can images. We wanted to breake the rules of fashion, letting our imagination run wild to see what was possible.”
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PORTFOLIO
Art Director/Photo/Retouch: Magic Owen Stylist: @msbeaux Model: @gemmahuh Hair: @annevecksalons Mua: @vickylin.makeup Paper Flowers: @tissue_blossoms 36  Beauty Launchpad India | 02.19
Beauty
NOHEMI CAPETILLO, MARKHAM IL; PHOTOGRAPHY: noAMY THE PHOTOGRAPHER
Beauty / Off the Shelf
Beaut y
Block
the beauty block! on ng gi ra d an w ne t’s Find out wha Epique Hydra Bright Peeling Gel is a natural exfoliating gel with unique gommage action specially developed for mature skin care. Claims to be enriched with Epique’s HydraBright Phyto-Concentrate Complex of Pure Coconut Fruit Oil & Turmeric Root molecular extracts, this formula gently cleanses the impurities from within the pores without leaving the skin feeling tight, dry or irritated. Priced at `2,500.
Casmara Balancing Cleanser is an all-purpose cleansing gel. Suitable for all skin types and can also be used on eye contour. It is an emollient facial cleanser made up of Goji berries. Given the endless properties inherited in Goji berries their use goes back thousands of years in traditional Chinese medicine to recover vital energy to the skin cells. The treatment is to overcome signs related to the ageing process and strengthen the skin’s natural cells. Available at Esskay Beauty Resources, the cleanser is priced at `2,500 for 150ml.
THE BODY SHOP Mediterranean Almond Milk & Oats Instant Soothing Mask is a soothing, calming and gently exfoliating mask, designed to relieve signs of sensitive skin. The mask also claims to have Jojoba Beads and Oatmeal from the UK to provide the gentlest exfoliation, and known to seal in moisture. Priced at `1,895
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Maybelline New York’s Master Brushes by FaceStudio are professional quality brushes that claim to perfectly blend liquid foundations, and seep on blushes & bronzers seamlessly. Available in variants such as Powder Brush, Foundation Brush and Oval Foundation Brush, the brushes are available at select retail and online stores for `499.
Flash Lip Paint Trio by Bollyglow comes in three finishes: cream, gloss and matte in the sets of reds, pinks and nudes. The mini lip kits are available in three variants — Thriller, Romantic Comedy and Raw Footage to match any look or mood. Priced at `795.
Moonstar Herbals Olive Charcoal Peel Off Mask claims to remove dulling surface cells and impurities while Vitamins E & B, plant extract softens the skin to restore a youthful glow. Regular use helps to remove blackheads or oil spots from your face, tightens pores, collagen repair, anti-ageing and brightens the skin. Product is available in individual pack of 100ml and salon pack of 500ml at select online and retails stores across the country.
Infused with Thyme Essential Oil and Lemon Balm Floral Water, Kiehl’s Herbal-Infused Micellar Cleansing Water is reportedly formulated with a nonstripping, soap-free and sulfate-free micellar cleansing system to gently remove dirt, impurities and makeup without stripping the skin’s moisture barrier. Suitable for sensitive skin, non-comedogenic and ophthalmologisttested for use around the eye area and dermatologist tested for use on the lip area.
The soothing and moisturizing properties of Argan Oil and the absence of Colophony make Rica Argan Oil Wax the ideal choice for sensitive skin. Skin is left hydrated and calm post epilation. The thin application gives much quicker drying time in comparison to conventional hard waxes. The experience of using Argan Oil wax gives much more comfortable waxing which is ideal for sensitive areas of one’s body. Due to it’s smooth removal process, it reportedly has minimum or no irritation. Available at Esskay Beauty Resources.
Innisfree’s new Jeju Orchid (AD) range comes with a special anti-ageing moisturizing ingredient, Jeju Orchid. The range specializes in anti-ageing solution, which is an enhanced Orchid Elixir 2.0 that claims to improve skin’s firmness and brings intensive control over the acceleration of ageing. The range consists of products such as an eye cream, fluid, enriched mask, and lotion, etc. 02.19
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Beauty / Lookbook
V-Day
Beaut y
A step-by-step tutorial by Rozar Lobo, Makeup Artist at The Body Shop India. ENDURING EYES
LUSCIOUS LIPS
NAIL THE BASE
Prep your skin with a skincare regime (cleansing– toning–moisturizing) as per your skin type. Use Instamatte Primer for a perfect base; followed by a concealer to combat skin perfections. Apply Matte Clay Skin Claryfying or Fresh Nude Cushion Foundation with a make-up brush or a sponge. Wait till it settles. Take the two shades of compact – one lighter and darker; the lighter one for the T-zone and the darker one on C-zone to get the ideal sculpted look. 40 Beauty Launchpad India | 02.19
Before the application of the lipstick, remove the dead skin using ‘Lip Scuff ‘ for smooth effect. Prep your lips with the lip primer. Apply eye definer in brown all over the lip, followed by a matte liquid lipstick shade Sicily Iris 019.
Apply Instamatte eye base prior to the eye shadow to enhance its vibrancy and lasting results. Cover the under eyes and the lids with the suitable shade of Matte Clay Concealer. Use a drop of Shade Adjusting Drops (Light) on the eye lid and blend it with blender brush. Apply 2-in-1 Gel Eye Liner in brown as a base on the lids and blend it on the crease area. Top it off with Down to Earth eye shade from the Brown Quad shade Idaho jasper eye shadow for desired look. On water line, apply matte kajal black & on the lower lash line use Down to Earth eye shade from the Brown Quad shade Idaho jasper. Apply Shimmer Waves (Coral) for brow bone highlighting (lighter shade). Finish the look with Fiber Lash Mascara. Groom brows with 3-in-1 Brow Definer for intense application and apply transparent mascara to fix it.
HIGH CHEEKBONES
Contour with Shade Adjusting Drops (Dark) with blusher brush on hollow of the cheek. Use #bronzing powder 05 to make your contour more intense. Highlight cheekbones with Drops of Glow for the perfect gradation. With the help of Fan brush, gently apply Shimmer Waves on the temples of your face.
Beauty / Skincare
Reveal spotless fairness with Cheryl’s Derma Range Cheryl’s Cosmeceuticals presents its Derma range as a one-stop solution to all your skincare needs.
W
omen are constantly looking for convenient and easy ways to achieve flawless radiance and glow. With rising pollution levels, the skin takes a beating. Skin dehydration, dullness and darkening are just a few of the ill effects. Giving a one-stop solution to all the skincare related issues, Cheryl’s Cosmeceuticals, the professional skincare brand brings to you an exclusive Derma Range of skincare products comprising of a facewash, lotion and sunscreen. The brand offers an ideal skincare regime formula that includes 3 essential products — the DermaLite Facewash that delivers instant fairness and brightness by thoroughly cleansing the dirt and impurities; DermaLite Fairness Lotion that moisturises the skin and gives an instant brightening effect. Lastly, DermaShade Sunscreen that protects the delicate layers of the skin from the harmful Ultra-Violet radiations of the sun leading to wrinkles, uneven skin tone, loss of fairness and thus helping in toning the skin.
“It’s important to take good care of our skin for one’s overall well-being by following a regular skincare regime that enriches our skin with essential nutrients for healthy growth and development. With the Derma range of skincare products, Cheryl’s Cosmeceuticals aims to contribute to the longevity of a woman’s naturally glowing skin by providing products that are backed with scientific active ingredients to protect the skin from the harmful environmental factors.” — Gunjan Jain, National Education Manager, Cheryl’s Cosmeceuticals
A gentle and effective cleanser that cleanses and lightens the skin tone. It contains Chamomile Oil that has a soothing effect on the skin while Niacinamide is a powerful lightening agent that helps in reducing the pigmentation.
DermaLite Facewash The lotion provides targeted action with a unique formula that reveals spotless and even-toned fairness. The Daisy Flower extract reduces unwanted age spots and provides long-lasting fairness while the Arbutin reduces pigmentation and skin discolouration.
Der maLite Fair ness Lotion
The Noni Fruit extract ingredient encourages the production of collagen and elastin fibres when exposed to sun rays, while the Tomato Fruit extract acts as a powerful anti-oxidant that helps to reduce melanin synthesis. Available in 2 Variants: DermaShade SPF 30 Spray (for oily skin), DermaShade SPF 50 Cream (for dry skin).
DermaShade Sunscreen
Beauty / Wellness Retreats
Flowing with the
e n i n i m e F e n i v Di
K
handro Rinpoche’s guru had clearly said, “everything that you are going to teach will come from your own heart!”. For years now her devoted students have journeyed with her on many levels - inspired by her care, compassion, guidance infused with wisdom, warmth and humour. she beautifully weaves the East & the West.
InsIghts 2018-19 Ayurveda and Buddhism have co-existed since the time of the Gautama Buddha and there are many references to Ayurveda in Buddhist texts. At a recent retreat in Kerala, which marked the end of a 9 month teaching tour of Australia, we had the wonderful opportunity to heal not just our bodies with traditional Ayurvedic treatments and yoga, but also to 42 Beauty Launchpad India | 02.19
A spiritual master, mystic and Vajrayana Buddhist, Khandro Thrinlay Chodon, called Khandro Rinpoche by her students, is all and none of these embodying love and compassion in all that she does. Khandro Rinpoche belongs to a lineage of authentic meditation masters and this includes her great grandfather Togden Shakya Shri and father Apho Rinpoche and her mother, Sangyum Orgyen Chodon. After losing her parents at an early age, Khandro Rinpoche undertook rigorous practice with her guru, Gegen Khyentse Rinpoche amongst others, and later also gained a Masters of Psychology in the United States. Khandro Rinpoche married the ninth Shabdrung, Ngawang Jigme. Khandro Rinpoche served her husband until his Parinirvana in 2003. In 2005 Khandro Rinpoche accepted an invitation from a great Vajrayana Buddhist Master to teach in Australia. Since then Khandro Rinpoche has been inspiring her students in Australia and other parts of Asia to flow with the Divine Feminine within each of us.
spend time with Khandro Rinpoche to receive direct teachings and discuss key issues in this degenerate age such as the karmic influences of our family histories, colonisation of Australia and the effect on the earth and living sustainably. Malcolm, an Australian scientist, found the treatments beneficial. He was moved by the caring professionalism of all of the staff that were part of his treatment from the masseuses and yoga teachers to the kitchen staff who prepared individually prescribed meals from the doctors. Helen, who has been a student of Khandro Rinpoche’s for many years, said that she is inspired by Khandro Rinpoche’s steadfast approach to her students. She feels personally held in her Buddhist practice and inspired to do more. She said “it’s about accepting this is where you’re at and little by little going forward. I feel very privileged”. Yasmin, who has completed three years in retreat in Australia and is one of Khandro Rinpoche’s first students, said she is inspired by Khandro Rinpoche’s compassion, generosity and caring. “I have never received so much from any lama or teacher”. The feminine magnanimity creates that personalised space for each person who signs himself or herself with Khandro La. Ann, a teacher from Sydney, finds Khandro Rinpoche’s instructions very clear, flowing and open “Rinpoche’s extraordinary care and compassion are a teaching in themselves”.
serendIpIty & super spontaneIty Khandro Rinpoche ‘walks the talk’ in all that she does. This includes supporting the spiritual and cultural heritage of the areas that she takes students to while on pilgrimage or retreat. In the
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Beauty / Wellness Retreats
never know what to expect and with an open heart and mind, the blessings flow in many ways. Gina has travelled with Khandro Rinpoche on three trips and says “they are all different with an element of surprise, energy and real aliveness; Khandro Rinpoche makes a personal connection with everyone that she meets and there is a flow with a strong purposeful intent. It is about being in the present but it is fuelled by stories of the past; Khandro Rinpoche is working on a great aural intact personal history. She brings together the stories of the people, places and history and there is always a bigger context, no matter what is immediately around you.”
australIa glImpses 2018
Indian Himalayas this includes supporting the health, education and culture of nomadic peoples, and the arts in Bhutan. Rinpoche is spontaneously mind expanding. On the recent visit to Kerala, in one day she had her students visit the oldest Catholic church, a sacred Buddhist site and a Hindu temple as well as release live crabs back to the sea. One of the highlights of a tour to north-west India was to visit the Sikh Golden Temple in Amritsar and make prayers and offerings. Khandro Rinpoche and her yogic lineage are well respected in the Himalayas and unexpected teachings occur on pilgrimage from many respected Buddhist masters. You 44 Beauty Launchpad India | 02.19
Khandro Rinpoche has spent more time with her students and others in Australia in 2018. She had a very busy schedule – public events include an address to Curtin University Professorial staff and students “Sustainability from the Ground Up”, Sacred Sound experiences in Sydney with the Sufi Ensemble and also at the Mind Body Spirit Festival. Rinpoche shared her experience in the remote West Australian Desert with others including Christian pastors, and once again, she lead her annual pilgrimage with a local custodian Aboriginal elder to world heritage site, K’Gari (Fraser) Island. Rinpoche met regularly with her students in practice groups and individual sessions. Healing the rifts within families is another hallmark of Rinpoche’s work – mothers with their daughters, children estranged from their
parents, between siblings. Another popular focus for Rinpoche in Australia includes bringing depth and meaning to the process of dying in the west – even though it happens to everyone, people have become very disconnected from death in the West, its not talked about, not seen, not planned for. Making this process consciously a natural part of life’s transitions is benefitting many as Rinpoche and her students tend families, engage in awareness raising workshops and aid people to prepare death care plans. Khandro Rinpoche’s address to the University’s, John Curtin Institute of Public Policy, entitled “Sustainability from the Ground Up” focussed on how we can unfreeze our fear to face seemingly overwhelming global environmental crises and go beyond balancing the ‘triple bottom line’ by building communities guided by wisdom and compassion.
A DAkini’s Blessings “Watching and absorbing the blessings of this Dakini has been my life’s journey these past 15 years - a deep learning of mind and its potential. Khandro Rinpoche has, at every step encouraged me to become more aware of the many contributing causes of each thought and deed and to become more flexible and light hearted in how I respond in any situation. This learning cannot be bought. It is an ancient wisdom that is the heritage of the east. Serving in India and the West, as part of her vision and projects, has shown me just how different these two cultures are at their very root. Watching how Khandro Rinpoche preserves the inherent and subtle depth of the eastern teachings in this modernising world has unfathomable beauty. Steadfast in her flow, she dances the idiosyncratic India with the lost directions of the West. Valuing and maintaining the stability of a compassionately wise heart and mind is of timeless value to all cultures in this fast moving age. For me I am eternally and simply grateful. Life’s lessons with Rinpoche continue and this story is still unfolding.”- beautifully sums up Jane Mikinus. This piece has been Prepared by khandro Rinpoche’s Australian sangha.
Beauty / Skincare Special
Professional skincare
m l a e r n e d l A go
‘The global skincare market is growing by leaps and bounds’ is an understatement. The growth in this category cannot be measured merely in terms of profitability as there are numerous other factors that are fuelling its flow. In this exclusive feature, we aim to understand the game drivers and expectations from the skincare vertical from a macro view, while keeping our micro lens focussed on the professional salon segment. — By Kanishka Ramchandani
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Global findinGs a report by statista.com depicts the estimated size of the global skincare market from 2012 to 2024. By 2024, the global skin care market is estimated to be 180 billion U.s. Dollars. There is a tilt towards younger consumers as more young people are using skincare products. The consumer focus is more on natural skincare products and, of course, cheaper alternatives. as per a study conducted by grand View Research Inc, the global skin care products market size is projected to reach UsD 183.03 billion by 2025 expanding at cagR of 4.5%. Increasing
Images: PeXeLs.com
Fact No. 1: colour cosmetics have a stronger presence in the beauty industry in the B2c space. Fact No. 2: ‘Hair’ is the hero of any salon. The above cited facts are running the risk of becoming obsolete because there is a much wider category that’s claiming its lion’s share. skincare has always enjoyed the status of being an important aspect of the professional salon industry. However, with the changing trends, it is likely to be a standalone hero. With the rise in the number of facial bars is any indication, skincare in India and globally is geared for a breakthrough.
demand for natural, herbal, and organic products that have no adverse effects is expected to boost the market growth over the forecast period. Rising concerns regarding skin problems are also driving the skincare products industry. Rising awareness about natural ingredients providing UV protection is also expected to fuel the market growth. In terms of volume, the global revenue for body lotion is said to be the fastest-growing product segment at a cagR of 5.3% over the forecast period. Face cream segment led the global skincare products market in 2017 accounting for 48.5% of the market share and will maintain the dominance throughout estimated period. Favourable regulatory support in countries like India and mexico encouraging investments at domestic level is expected to open new avenues for the market in future. as per a Technavia.com report, the global skincare products market will grow UsD 18.5 billion between 20162021. 49% of the market’s growth will come from the asia-Pacific region. The global skin care products market will generate a revenue of more than UsD 137 billion by 2021, owing to increasing product innovation and product line extensions. The report also pointed out a growing preference amongst customers for preventive skincare products, green cosmeceuticals and multi-functional products. amongst the key market trends, the report enlisted the following: growing popularity of professional, athome products and kits Rising demand for multifunctional and organic men’s skincare products current market players partnering with more salons and spas Use of nanotechnology in product development for suncare products Increased e-tailing and social media marketing apart from salons and B2c skincare, there is a tremendous impetus for the global dermatolgy market, too. It’s a segment that’s growing thanks to the rising awareness amongst the customers about curative and enhancing treatments. according to a report on www.blog.marketresearch.com, The global dermatology market (oTc and prescription) is vast and evolving quickly with forecasts that indicate a global market of €81.9 billion in 2028, growing
We asked our paNel oF experts oN What measures caN be takeN to make skiNcare more popular amoNgst the customers.
“With the trend for natural and organic beauty, using organic beauty products in salons will help to drive growth. In fact, we have seen that our organic products, based on Ayurveda, are actually being used by other salons. Innovative products and treatments also help to make skin treatments more popular and profitable. Customised treatments, depending on skin types and skin problems, have helped to drive the demand for skin care in our salons. We have also innovated treatments like Veg Peel for scars and blemishes, as well as Thermoherb, a mini face lift. These treatments are done with our organic products. Offering treatments for specific problems and special occasions also help to drive growth of skin treatments. A retail segment also helps.” — Shahnaz Husain “More intensive training for the skin technicians especially in the area of client consultancy. Salon owners should make their skin services more visible and make sure that there are good interiors for skin rooms making them more aesthetic, even a simple idea like making the skin rooms look more clinical with white colors can make a difference.” — Gunjan Jain “Today’s consumer increasingly seek transparency when it comes to beauty products. The ingredients need to be simpler. The therapist and the stylist need to be trained with the virtues of the product and also to suggest the right product to the right customer. At the end the product should be able to deliver the desired results as expected.” — Pooja Nagdev “Skin services are extremely profitable for most organised salons and contribute significantly to the salons bottom-line. This is given the fact that skin services are not restricted to only the face but also pedi-mani and body services. So, using the same resources (same space, same manpower and within the given service time) multiple services can be delivered. Also, skin retail is a tremendous and unexplored business opportunity for most salons, which can further contribute to the bottom-line of the salons.” — Nitin Passi 02.19
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Beauty / Skincare Special
significantly from €44.1 billion in 2018. The cosmetic skincare market size was valued at €130 billion in 2016. The global cosmetic skincare market is dominated by key multinational corporations including olay, avon, and L’oréal, which provide a vast array of over-the-counter products in the beauty and skincare industry. The global dermatology market focuses on a combination of oTc and prescription products, which treat acne, psoriasis, alopecia, skin infections, skin cancer, rosacea, and atopic dermatitis. With such promising findings globally, we now turn our attention to the skincare vertical in the Indian salon industry.
skin is in – skincare seGment Garners a stronGer foothold During her visit to India last year, Lydia sarfati, Founder, Repechage, had mentioned how she helped a salon better its bottom line by bringing its facial chairs up in the front. This daring move not only brought skincare to the immediate attention of the walk-in customer but also snowballed into the concept of facial bars. shahnaz Husain, Founder, chairperson and managing Director of the shahnaz Husain group, says, “generally speaking, hair care is the largest segment, with skincare being a close second in the beauty industry. Hair care and hair styling make the hair vertical stronger, especially since men are more concerned about the condition of their hair. colouration is also an important segment. The skin vertical in salons is also growing and is being driven by increasing awareness.” speaking about this growth factor, Nitin Passi, Director, Lotus Herbals, clarifies, “Hair services were developed in India much before skin services. But as per our available information skin services in salons and spas in India are the fastest growing amongst all categories. The problem in skin segment is that
As per our available information skin services in salons and spas in India are the fastest growing amongst all categories. The problem in skin segment is that it is still much more unorganized compared to hair but this is also changing dramatically." — Nitin Passi
it is still much more unorganized compared to hair but this is also changing dramatically.” While change is evident, it is imperative that the stakeholders of the industry are able to channelise this change in the right direction. gunjan Jain, National education manager at cheryl’s cosmeceuticals states, “salon owners in India need to change their mindset regarding skin. They pay more attention to hair compared to skin even in salon interiors. The hair section is given more prominence while the skin section is confined to the basement or loft with dingy interiors. Hair staff are more trained and qualified. even in the recruitment process, owners are willing to pay more to a hairdresser while offering very poor starting salaries to beauticians. The salon owners need to realise that the skin business has immense potential and is highly profitable.”
customer is always riGht... and always trendinG social media, blogging, the Internet and more opportunities to travel has made today’s customer trend savvy. They don’t wait for aestheticians or dermatologists to recommend treatments to them. on the contrary, they ask about the latest techniques proactively and follow up the information they get with google searches. To conclude, there’s no stopping a customer from knowing all about skincare and making informed choices. so, how do we deal with such a customer once she is sitting across you on the consultation chair in your salon? Throwing light on a customer’s mind set, Pooja Nagdev, Founder, Inatur says, “In India, we have seen many brands venture into salon products and industry has witnessed tremendous growth because of the beauty service consumption. also, in beauty segment for premium facial services people trust international brands more. These days consumers are becoming more aspiration driven which has led to the evolution concept of grooming and beauty for both male and female segment. consumers flocking to beauty and skincare products, which have simple ingredients, and which are chemical and paraben free and result oriented.
keepinG up with the skin trends as with hair trends, a skin professional needs to be abreast with skin trends, too. In the dermatology space, PRP, Botox, fillers and dermalinfusion are still popular. according to Inatur, “Use of plant 48 Beauty Launchpad India | 02.19
2019 and beyond
beauty launchpad's salon manaGement Guide
skincare brands are definitely optimistic about 2019 and the future beyond, especially so in the professional space. There is much regulation required still as the market is largely unorganised but salon owners realise that they can no longer ignore the skincare segment. Instead of being just a mandatory part of the salon’s offering, skincare is the luxury-based, experience-driven and result-oriented focus for salons today. at Inatur, 2018 has been particularly rewarding. It got through strictest audit done by sgs for the good manufacturing practice. “We were also awarded as India’s most admired beauty brand. We also opened our two outlets in Pune and first franchise outlet in Pune. In 2019, our focus is in R&D and quality to create all natural, organic and dermatologist tested safe products. We plan to reach to more of us opening newer markets and avenues,” confirms Pooja. For cheryl’s cosmeceuticals, technology is the way forward. gunjan affirms, “We plan to reach out to more salons and their staff through education and upgrading expert formats like the skin scan app, which is based on visual diagnosis. In addition to this, we want to drive more visibility in salon and outside salon for cheryl’s as a brand.” Passi explains, “2019 shall see tremendous movement towards organic beauty and Lotus Professional is rightly positioned to tap into this mega trend. We shall be introducing new training and education to salons on how to benefit from this customer paradigm shift apart from launching cutting edge services as well as products.” Husain is extremely bullish about the future. she states, We will be expanding our franchise ventures in countries like UK, Usa, Uae, the middle east, malaysia, singapore, eU countries like austria, Netherlands, switzerland, Italy, France, as well as canada, australia, New Zealand, Russia, Peru and more countries in the asian and african sub continents. shahnaz Herbal has set up a Liaison office in London to oversee the business in europe. The company has also set up targets to increase the export base at least five times the current level of exports.” With so much happening in the skincare vertical, it is a space to watch out for. We expect to see more brands coming into the industry, more product innovations and most importantly, more technological advancements. There will be an increased demand for preventive and enhancing treatments, with the main focus on customer experience. stay tuned to Beauty Launchpad as we keep you up-to-date on the business of skincare.
Recruit well-trained and qualified staff for your skin department. Provide them with appropriate soft skills and customer management training. Regular advanced training is a must. ensure that your brand partners are able to give your staff regular training. Keep yourself abreast with the latest development in skincare, new treatments and techniques and innovations. conduct a trial run on each new treatment before rolling it out to your customers. create a marketing strategy with seasonal offers and discounts on skincare treatments. encourage your staff to upsell and boost retail sales. Product sales has a huge potential in skincare. You can contribute towards it by installing a display rack. curate customised packages for brides, bridegrooms, bridesmaids, etc. create a different set-up for skin services that demarcates it from the hair area. soothing lights and ambience will add to the overall customer experience.
Salon owners in India need to change their mindset regarding skin. They pay more attention to hair compared to skin even in salon interiors. The hair section is given more prominence while the skin section is confined to the basement or loft with dingy interiors." — Gunjan Jain
stem cells is the new innovation to the skincare as they can stimulate better cell turnover, leading to more youthful skin cells at the surface of the skin. There is also evidence that stem cells can promote the production of new collagen, which can also make your skin appear more youthful.” gunjan adds, “The current trending new treatments are skin lightening, anti-ageing and radiance. add-ons like extra masks and serums are also in demand. Using machines for facials and treatments like photo therapy is also being used.” men’s skincare and grooming and spa treatments are the driving trends for the near future. There is a major thrust in the growth of spa treatments and salons are offering both salon and spa treatments. Husain observes, “In keeping with the current ‘total well being’ trend, the shahnaz signature salons offer exclusive spa treatments like Body Polish and Foot spa, along with all other salon services. Premium spa treatments, like Platinum and Diamond Body Polish, designed to invigorate the entire body, are popular for bridal packages, too.”
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Beauty / Runway Report
Lakmé Fashion Week Summer/Resort
2019
Trends
SHANTANU & NIKHIL 50 Beauty Launchpad India | 02.19
The Summer/Resort 2019 season of Lakmé Fashion Week held in Mumbai at Jio Garden from January 30 to February 3 had some interesting new looks for the hair and face. Rosario, Lakmé Make-up Expert for Lakmé Fashion Week Summer/Resort 2019 created the looks for the next season. — By Meher Castelino LAKMÉ SALON – THE ART OF LATTE The specially conceptualized hair looks for the show by Lakmé Salon’s Experts took inspiration from their newest haircut and colour collection that brings the hues of coffee brews to hair colour. The hair was interspersed with pops of colour - from deep copper to vivid berry tones, icy blues to gentle hazelnut highlights to create statement-looks on the ramp. The make-up looks channelled colour to create a drama on the ramp. The hues ranged from soft pink sweeps to electric blue, block orange eyes and coral lids – taking from the pantone colour of 2019. Pushkaraj Shenai, CEO, Lakmé Lever said, “With this show, we unveiled our new ‘The Art of Latte’ collection that brings a twist on traditional browns. Each cut and colour in the collection is individualized to the lifestyle of the Indian woman and to ensure that she effortlessly stands out from the crowd.” Pooja Singh, National Creative Director, Hair at Lakmé Salon shared, “With ‘The Art of Latte’ collection, it is our endeavour to give the Indian woman a makeover that lets her stand out without trying too hard. The hair for the show gave a sneak peek into our new cut and colour collection of the same name. The aim of the collection is to reinvent traditional brown hair colour. We have interspersed pops of colour – red, blue and hints of gold - to create looks that are wearable, yet glamorous.”
LAKMÉ ABSOLUTE MATTE REINVENT The Lakmé Absolute Ultimate Finale which showcased a stunning collection by Shantanu & Nikhil, called “The Recruit” was inspired by Lakmé’s beauty theme of ‘Matte Reinvent’ and flaunted by the ultimate diva and Lakmé Brand Ambassador, Kareena Kapoor Khan. This season of Summer/ Resort also marked the launch of Lakmé’s newest lipsticks, the Lakmé Absolute Matte Ultimate Lip Colour with Argan Oil that also inspired the theme of the Ultimate Finale. Matte Reinvent is all about being bold, intensely matte and yet comfortably glamorous, which tied perfectly with Shantanu & Nikhil’s design philosophy. Black, gold and the ‘ultimate’ red ruled the runway. Kareena sported a bold red lip as she walked the runway in a stunning black ensemble by Shantanu & Nikhil.
LAKME SALON
CASTE NO BAR
ROHIT BAL The beauty look for Rohit Bal’s show was a classic matte appearance - a dark matte eye with strong kohl and a dark brown tinted nude on the lips.
ANKA
ART MEETS FASHION
VARUN BAHL For Varun Bahl there was a new take on statement eyes with bright coloured flowers near the eye, very spring-like. The blushed coral pink for the lips added a beautiful depth to the look.
SHANTANU & NIKHIL For “The Recruit” collection a splash of red on the forehead along with red lips and slicked back hair was the perfect look for the Grand Finale.
SAYANTAN SARKAR
RAJDEEP RANAWAT
ANKA There were a series of distinct looks all with statement eyes with bold colours for the AnaamxRangsutra, Anka, Ereena show. The lips were given a soft but matte coral pink using the lip colours from the new Lakme Absolute Matte Ultimate range.
ROHIT BAL
RAJDEEP RANAWAT It was the classic deep blue liner and pink lips as the makeup for Rajdeep Ranawat, which proved to be a perfect look with the spring ensembles.
SAYANTAN SARKAR For Sayantan Sarkar and Tahweave the look was created with silver eyes,
VARUN BAHL
PAYAL SINGHAL
Beauty / Runway Report
AMRAPALI SINGH
GAZAL MISHRA
PARVATHI.DASARI
highlights and strong rouge on the cheeks bones to accentuate the outfits.
MISHRU The face was matte with a strong highlight. A smoked out lower lash line and bold brows with the Lakmé Absolute Matte Ultimate with Argan oil was used to finish the look in a nude shade.
GAURAV GUPTA
EREENA
AMRAPALI SINGH Giving bright blusher prominent patches on the cheeks, the eyes were kept natural with swept back hair.
ART MEETS FASHION
MISHRU
Bright neon green/blue for eyes and lips was completed by adding 3D motifs for the face and a messy top knot for the hair
CASTE NO BAR Heavy kohl lined eyes were balanced with a mini swept back bouffant that was balanced with straight hair.
EREENA Add fabric tassels as fringe for the hair that was tied up in a topknot and keep the lips pale. 52 Beauty Launchpad India | 02.19
INIFD LAUNCHPAD
NEHA AGARWAL
GAURAV GUPTA The off-centre chignon was highlighted with rose red shimmering lips, while the eyeliner was gentle but there were the glittering eyelids that created drama.
GAZAL MISHRA A messy topknot was balanced with bright orange shadow and pale nude lips.
INIFD LAUNCHPAD Braids were the look of the season and made a statement with saffron on eyelids and brows for a youthful look. NARENDRA KUMAR
KANCHAN MORE SABHARWAL RAGHVENDRA RATHORE
A swept back high bun was highlighted with oriental sticks, shimmering shadow and nude lips.
MISFIT PANDA Two side braids and nude face were just right for the summer heat when the mercury rises.
NARENDRA KUMAR Multiple braids are back and in-style and when they are created all over the head and balanced with a nude face it’s a great sporty look when outdoors or indoors.
NEHA AGARWAL This time it’s messy long braids but the face was kept bare for that innocent look.
KANCHAN MORE SABHARWAL SHIVAN & NARRESH
PARVATHI.DASARI A messy topknot with side tendrils and a nude face works well for a feminine look.
PAYAL SINGHAL Keep the emphasis on a silver or gold cord covered long plait at the back with multiple ones in front.
RAGHVENDRA RATHORE Centre parted, gelled back hair, ended in 2 firm peaks, while the eyes were smoky and lips pale pink.
SHIVAN & NARRESH Wild curls held together with an ornate headband looked festive, while lips were pale and so was the face.
SUKRITI AAKRITI SUKRITI AAKRITI
MISFIT PANDA
Heavy kohl lined eyes balanced a centre bouffant with slicked back hair at the sides to give a slightly retro look. 02.19
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Beauty / Dermat Profile
Dr Shrilata Trasi
Towards Holistic
Beauty
Dr Trasi’s La Piel Clinic is helmed by Dr Shrilata Trasi along with her daughter Dr Shefali Trasi Nerurkar, and it offers complete solutions for healthy skin, hair and body.
D
r Trasi’s clinic has a legacy of more than 70 years since its beginning in 1950. Established by Dr Manohar Trasi, the clinic was given a facelift once Dr Shrilata Trasi took over. The clinic is renowed as Dr Trasi’s La Piel and has a dedicated and qualified team of dermatologists, cosmetologists, plastic surgeons and cosmetic dental surgeon. The clinic offers a slew of treatments such as anti-ageing, scar and acne treatment, pigmentation removal, hair growth, nail consultation and treatment of all dermatological conditions, as well as weight loss and spot reduction. What sets La Piel apart from other clinics in the field is Dr Trasi’s commitment toward holistic beauty. In keeping with this philosophy, she introduced the concept of HealthyYou. HealthyYou is a complete non-surgical body contouring clinic that focuses on weight loss, cellulite reduction and skin toning, which is attained using multiple techniques and avoiding crash diets and strenous workouts. Some of the procedures that are part of the treatments under HealthyYou include Diathermy, Lymphatic Drainage 54 Beauty Launchpad India | 02.19
Dr Shefali Trasi
Therapy, Radiofrequency, Ultra Cavitation, Cryolipolysis, MultiPolar Radiofrequency, Pulsed Magnetic Treatment, Vari Pulse Technology and High Frequency Ultrasound. These treatments are ably complemented by the skin procedures offered at La Piel. This ensures that the patients not only attain their weight loss goals but are also benefitted by the enhanced skin treatments like peels, medi-facials, etc. Dr Trasi ensures that the new and trending treatments and technology are introduced at the clinic at regular intervals. The latest offering at La Piel is the dermalinfusion technique, which involves the removal of outer layers of skin through exfoliation techniques with the help of peels, to reveal a polished and glowing face. Dr Trasi’s La Piel, Oshiwara Link Plaza, Gr floor, Near Oshiwara Police Station, Behind Yoko, Oshiwara, Andheri (W), Mumbai 400102. Tel: 022 26373767 / 26373930; 5th floor, Gupte House, S.V Road, Khar (W), Mumbai 400 052, Tel: 022 26051858; Samruddhi, D L Vaidya Road, Opp. Ranade Road, Below Maharashtra Bank, Dadar (W), Mumbai 400 028. Tel: 022 2430 2773 / 6514 5687
LIVE YOUR NOW (LYN) SALON, VASHI, MUMBAI
BUSINESS
Business / Conference
Standards created in Yoga go International The word ‘Yoga’ is derived from the Sanskrit word ‘yuj,’ which means ‘to unite’ or ‘to integrate’. Yoga includes physical, mental, and spiritual practices or disciplines which originated in ancient India.
Y
oga is not only a great stress buster, but also an effective therapy option. According to ASSOCHAM Co-Chairman of Health Committee Council, Dr. H K Chopra, ‘Yoga helps people to think clearly, sharpens intelligence, improves learning ability, helps cope with problems and produces better job performance.’ Practising yoga at workplace offers a manageable way for employees to have a balanced life, by accommodating their fitness regime within the office schedule. As per a recent report by ASSOCHAM, there is an annual increase of 35% in demand for yoga learning courses in India. The report is based on the views of 1,500 corporate employees from 250 companies across 18 broad sectors such as media, telecom and knowledge process outsourcing (KPO), etc. from major cities such as Delhi-NCR, Mumbai, Bangalore, Kolkata, Chennai, Ahmedabad, Hyderabad, Pune, Chandigarh, Dehradun, etc. With the growing awareness about health, the demand trend will accelerate further to turn it into a multi-billion-dollar market comprising of health clinics, Ayurveda centers, Yoga camps, corporate training, etc. Many B-Schools are also following corporates in incorporating compulsory yoga modules to minimize the stress of the students. Due to high stress levels and challenging targets at workplaces, nearly 40.5% of corporate employees sleep less than 6 hours in a day, which in turn causes diseases such as depression, hypertension, diabetes, etc. The increased emphasis laid by the Prime Minister Shri Narendra Modi and his government on yoga, along with growing awareness about the traditional Indian ways of dealing with stress, seems to have increased job opportunities in yoga training. Even though yoga is gaining popularity around the world, there is a shortage of trained yoga instructors. According to the study conducted by ASSOCHAM, the demand for such trainers is likely to grow by 30-35% in the next couple of years. In India, a yoga instructor can earn between `30,000 to `60,000 a month, as per the report. B&WSSC has recently signed MoUs with Yoga Alliance International, which has a global presence, and White Lotus, an organisation based in Malaysia. The MoUs will facilitate the training and assessment of international candidates of Yoga in China, Malaysia, Africa and Europe, as per the standards created by B&WSSC. This is the first time that a Sector Skill Council has signed an MoU with an international body for boosting global mobility and taking Indian standards beyond borders.
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Others InItIatIves In YOga: As part of the skilling initiative, B&WSSC has developed 3 roles in Yoga, which are entry level roles for the youth of India who want to pursue yoga as a career but don’t have the requisite qualification to enter directly into the mainstream. These courses will give them a platform to enter into the skill arena and they can further pursue advance courses in yoga or get into employment in the field. B&WSSC has worked with AOL, Pantanjali, Vyasa, and other renowned schools of yoga in India, to create standards in yoga. 111 yoga centers were launched on 15th July 2017. These centers are spread pan-India and include centers belonging to AOL, Patanjali, Vyasa and other standalone renowned centers. B&WSSC has conducted RPL for Yoga professionals from AOL and Patanjali. By the end of 2019, we would have approximately 65,000 yoga trainers certified by B&WSSC in the country, either ready for employment or beginning as freelancers. For two years, consecutively, B&WSSC has been given the mandate to lead the International Yoga Day celebrations, pan-India. This year, B&WSSC conducted ‘Yoga Day’ across 1500 locations, with the support of its training partners, Governing Council members, School and colleges associated with B&WSSC.
Business / New Avenue
IkInakI a social network for beauty shoppers Product reviewers are the latest influencers of the beauty world. Realising the need for every shopper to first ‘Google’ the product for reviews, Malvika Khajuria along with Priyanka Tariyal have launched Ikinaki — a one-of-its-kind networking platform for shoppers. — By Kanishka Ramchandani
I
ndia is witnessing an online shopping boom. From apparel to personal care products and from furniture to real estate, everything under the sun is bought and sold online. While the sporadic rise of malls nudged the consumer culture in our country, online shopping has hurled it onto a different level. But its zenith is still not reached and for online shopping the sky’s the limit. One of the key categories that command a strong hold in the online space is beauty. Egged on by social media and the rising awareness amongst consumers, beauty, which includes grooming, personal care, skin and hair care as well as colour cosmetics, is a rapidly spiraling industry today. Helping customers to make informed choices and keeping them abreast with the latest trends is Ikinaki — a social network of beauty and health enthusiasts. It’s an app where the community members read and share product reviews. Ikinaki is a name as unique as the concept itself. It helps first-time buyers to get inputs from genuine users and understand how a certain product works. It also gives users an opportunity to share their knowledge with like-minded people. Ikinaki is the brainchild of Malvika Khajuria, an alumnus of MICA, Ahmedabad. Regarding the genesis of Ikinaki, she said, “We wanted to build a platform for the modern day shopper, where she could evaluate different brands and products, explore niche segments and network with fellow users and shoppers before deciding upon what to buy. Ikinaki aims at replicating the offline model of product sampling. In China, there
58 Beauty Launchpad India | 02.19
Priyanka Tariyal
is a beauty community that does this, but there was no such thing in India. We aim to fill this gap with Ikinaki.” She further explains, “Men and women in India are now looking to buy skincare and grooming products online, but choice evaluation is a time consuming exercise because of the inefficiencies involved. While the marketplaces offer plenty of options, Indian consumer is a discreet spender and wants maximum value for money. E-commerce sites list products, so it’s easy to shop if you know exactly what to buy, but what about instances when you are not sure which brand or variant is ideal for you? Or when a new product was launched in the same category? Discovery and evaluation is where Ikinaki comes to play.” Malvika was joined by Priyanka Tariyal as an Investing Partner to drive platform growth. Priyanka is an alumnus of Illinois Institute of Technology, Chicago.
How does it work? First and foremost, Ikinaki is a community. And like any other community, it offers certain perks to its members. Users can watch and read reviews from other users, read and watch Ikinaki’s editorial content, and even post and share their own experiences of using various products. Reviewing more and getting a bigger subscriber base, helps users gain better discounts, offers, and trials from brands in Ikinaki’s exclusive section. When asked how the app ensures honest product reviews, Priyanka said, “Ikinaki users give each other a thumbs-up if they find a particular review helpful. Members follow each other and add to each other’s subscriber base and popularity. Every reviewer has to upload a picture of the product they have used. Since we are neither selling nor influencing, the users find it easy to share their experiences with the product.” Initially, all kinds of products were reviewed on Ikinaki, but eventually the founders noticed that make-up and skincare categories became quite popular. That’s when they decided to focus on beauty. Reviews in both written and video formats are popular.
BuSIneSS prevIew Ikinaki has been garnering encouraging response from viewers and users. The feedback that the team has received shows that the users need such a platform as they are tired of bloggers and are happy to see reviews from regular people. The premium beauty and health market is a billion dollar industry in India, and millions of women and men are shopping for these products online every day. Today, Ikinaki has close to 8000 sign ups and is growing steadily. Over the next 5 years, the platform aims to reach out to half a million subscribers and to be the No. 1 place for all product related banter and shopping decisions. Speaking about investments, Malvika shared, “Right now Ikinaki is operating on the funds that I and Priyanka have invested. But we are looking at expanding and that calls for more investments. So, for us the path ahead involves raising more funds and reaching out to half a million subscribers.”
Malvika Khajuria
Step-by-step Step-1: To get on the Ikinaki platform, users need to download the app.
Step-2:Sign up using mobile number sign up or using one-step Facebook sign up.
Step-3:Once they’ve signed up, they need to create a basic profile and choose interests.
Step-4: First time users land up on the search
page, which has a feed of featured reviews from top reviewers.
Step-5: The new user can subscribe to these
reviewers to keep receiving updates when they review something new.
Step-6: All users are by default subscribed to the Ikinaki Discovery profile.
Step-7: They can go through the content from all subscribed profiles through the home page.
Step-8: Once the user attains a certain number of
subscribers, they are eligible to receive free sampling hampers.
Step-9: Brands also run specific trials in a bid to reach out to their TG.
Step-10: Ikinaki is an iOS and Android app, and is also available on web. 02.19
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Business / Event
Professional Beauty Kolkata Professional Beauty’s Kolkata edition is lined up on April 1- 2 at Big Lawn, Nico Park.
N
orth East India has an inexhaustible talent pool of beauty professionals, yet the salon industry in the region is still at an early stage of growth. Professional Beauty, India’s only B2B beauty show that connects all four corners of India, is coming back to Kolkata with its 5th edition bringing together the key markets from across the East and North East over two jammed packed days. The show provides a platform for reliable sourcing, superior quality education and business networking to all stakeholders in the salon and spa sector. Scheduled to take place on April 1 and 2, 2019 at Big Lawn Nicco Park, this will be the 27th edition of the Professional Beauty Show in India.
LEADING THE WAY Professional Beauty provides a unique platform where stakeholders gather each year in their particular zones to get up-to-date with the latest developments in their industry. Over the years, the shows in Delhi, Mumbai and Bengaluru have been a roaring success, with a record number of visitors attending each year to learn about the latest trends in the beauty and cosmetics industry. Professional Beauty Kolkata will be no different as thousands gather to witness what’s new for 2019.
INNOVATION & EDUCATION The Kolkata show will showcase brands and their innovative line of products and services. The show will also host plenty of look and learn sessions across the hair and make-up categories. To help 60 Beauty Launchpad India | 02.19
professionals and customers discover the new techniques and trends of 2019, Ikonic has joined the Kolkata show as Associate Partner. The other brands participating in this journey are Aroma Magic, BioLine, Bridal Dreams, Casmara, Europe Girl, Glam, Lure Nails, Make-Up Studio, Marc, Mr. Barber, Ozone, PAC Cosmetics, Skin Secrets, Spatex Disposables and The Body Care amongst others.
BUSINESS AVENUES Apart from brands, the show will also have manufacturers, distributors, suppliers and business owners of various brands showcasing their latest products and technologies; while people from all walks of the beauty industry — professionals, salon owners, salon managers and students — will be present at the show.
www.matrixprofessional.in
/matrixindia
@matrix
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GUTTER CREDITS
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Posting on 12th and 13th of every month. Total pages: 74