Bli February 2015

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February 2015 ` 100

VALENTINE MAGIC! Getting an insight into valentine business.

INTERNATIONAL

YOGA FESTIVAL An Interview with Bhagwati Saraswati

RAW The edgy collection by Gary Ford

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ADVERTORIAL AD A DV VE ERT ERT RTORIA IAL L

b eauty l aun chpad | 01.15

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THE

FEATURING

CARAMEL CHIGNON

outfit courtesy – Sonaakshi Raaj

BE A COLOR CONFIDENT BRIDE WITH SOCOLOR

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Get Drashti Dhami’s Caramel Chignon look Ask your stylist today! Available only at MATRIX Salons.

For more information Call toll free: 1800-22-4247. Email: matrixhelpline@in.loreal.com. *Based on 2012 Kline data of $ sales worldwide for professional brands.

Celebrate the allure of the Indian bride.

Always captivating, beyond confident.

THE WORLD’S #1 AMERICAN PROFESSIONAL HAIR COLOR BRAND*

i

Editor In Chief & Publisher Ritoo Jhha

as see it!

T

he Beauty Business wakes up to love season as brands go all out to offer coffrets, special packages and more on Valentine’s. The reds rule the roost as expected!

We have a take by leading professionals on Valentine!

As we move towards the seasonal fashion weeks in Mumbai and Delhi, we are quite intrigued by the dramatically changing cosmetic retail business as brands go online and entertain bloggers to get the word out! We are in an increasingly ‘viral’ world which is good for smaller brands who do not have the wherewithal to pay for print or electronic media but one has to be wary of the dangers of manipulation! But in this increasingly democratic world it makes each one powerful and assertive inaugurating a new era in beauty business as it were!

The International Yoga Festival gets inaugurated in Rishikesh where trainers from all over the world converge and divulge immense knowledge on this huge science. We have an exclusive tetea-tete with Sadhvi Bhagwati Saraswati on the same.

Beauty Launchpad will soon be embarking on a new year of more intimate contact with its readers and a huge focus on education in beauty and wellness. Do write back

Managing Editor Kanishka Ramchandani CONTRIBUTOR Meher Castelino ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS General Manager (East & South India) Kaushik Karmakar (West India) Gajender Singh Rawat Executive (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Sr. Executive Vikas Upadhyay Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit

Ritoo Jhha

Editor in Chief

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

WRITE YOUR OWN SUCCESS STORY!

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R

VE O EC

BEAUTY

H

T ON

Preview 56 V-Day Feature 60 V-Day Hue 64 Perfumes for V-Day

66

V-Day Facial 69

On The Cover

Hair & Photography: Stevn

Skincare 70

Thomas Yankowski

Make-Up: Alessandra

Barlaam

Bridal 72

Specials in luxury & masstige Celebrate love in style The colours that will rule the fashion scene this Valentine’s Day. The scent of love

Power facial Aesthetically Speaking: workshop on advanced laser technology Eternal wedding collection

Styling: Stephanie Kherlakian

BUSINESS REGULARS News Now 18 Nails 22

Cover Feature 24 Trendsetters 34 Portfolio 38 Blowout Art 42

Recent updates from the world of beauty Swoon-worthy shades run the gamut from flirtatious fun to fiery passion.

HAIR RAW: A collection by Gary Forde

Making the cut

Femme Fatale

The art of blowout

Peview 48

This month’s smartest hair essentials

Profile 50

Radical Artistry

Tools 52

Tooling around

Conversations 74

The spiritual calling

Industry Updates 82

Training The Talent

Event Review 78

L’Oréal Professionnel Color Trophy and Indian Hairdressing Awards

Event Review 82

Understanding John Paul Mitchell Systems

readers' LETTERS

The January Anniversary issue is indeed interesting. You have given a new look to Richa Chaddha! Congrats!

ANNIVERSARY SPECIAL/Analysis

Browse,

Click,

— Ayush Talpade

September 2014 ` 100

Shop!

IN THE FAST CHANGING PACE OF ONLINE RETAIL, THE BUSINESS OF BEAUTY IS UNDERGOING A TRANSFORMATION, TOO. FALGUNI NAYAR OF NYKAA.COM HELPS US UNDERSTAND THE BEAUTY SALES ONLINE- WHAT’S HOT AND WHAT’S NOT IN ONLINE RETAIL.

SKINCARE BATH & BODY PRODUCTS

THE RAMP

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AT VEGAS!!!

108

October 2014 ` 100

Falls around 5 PM Again peaks at dinner around 9 PM

MAKE-UP

50%

HERBAL FRAGRANCES

LAKME SALONS HOSE METAMORP IC

Reaches at peak at lunch between 12 to 2 PM

In beauty market, customers want fresh and genuine products.

Research of online retail has shown that customers prefer online shopping because of the variety of choice that they get.

Since we are an inventory-based business, we make sure that we offer our customers authentic products. We don’t keep stock of products that are nearing expiry. And that’s what gives Nykaa.com the upper hand over other market-based sites.

Nykaa.com is a purely inventory-based retail site.

In the open market place, lot of sites provide clearance stock, which differs greatly in quality. The customer needs to be aware of this. We offer genuine, fresh products that are sourced directly from the brands. Our products are well-evaluated for expiry dates and we have a wide selection on the rack.

THE SALVO

LIGHTS UP

1.5 million visitors per month.

— BY KANISHKA RAMCHANDANI

EING ANTI-AG CONTINUES PAUL MITCHELL

The TrafÀc

beauty l aunchp ad | 0 1 .15

MAKE-UP TAKES THE CAKE Make-up is the biggest revenue churner, amounting to 50% of the sales. Next is skincare, followed by haircare. Other categories are fragrance, herbal and bath and body products.

ILLUSTRATIONS: ALL-FREEDOWNLOAD.COM

I like the stats shared by NYKAA, I am a manufacturer from Nagpur and would recommend more such features

— Yasmin, Hyderabad

HAIRCARE

CREATE ECSTAT HAIR DESIGNS!

FRAGRANCE

LF W A BEAUTY FEAST TOO!

WORLDD SKILLSS

Geetsts Graphic!!!!!!

DER NDER MA IINDER NEE MACK N I VIVIEN

COVER SEPT

2014 Final.indd

ANNIVERSARY SPECIAL/Women in advertising

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GEAR S UPP

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November 2014 ` 100

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A COLLECTION

WHEN

CREATIVE MAGIC

By Rohan Jagtap

HAPPENS

December 2014 ` 100

SALON INTERNATIONAL

COVER OCT 2014

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LONDON

MYNTRA FASHION WEEKEND SPELLBINDING WARDRO

THE IMPECCABLE BRIDAL SOIREE

of

women FREEDOM

for

QUALIFIER: ALL THE INSIGHTS MENTIONED IN THIS ARTICLE ARE GLEANED FROM THE CUSTOMISED RESEARCH CHLOROPHYLL HAS UNDERTAKEN IN THE PROCESS OF DIFFERENTIATING OVER 200 BRANDS SINCE 1999

Unravelling

BES

The new axis

The World Of Peels

NAIL STORY Nail Lounge Marches On

DERMALOGICA + BIOSURFACE PEEL

By Pammy Kaul

90

Here are some aspects of the description of a brand launched in 1953.

37-year-old; father Andrew, mother Monique; family motto Orbis non sufficit (Latin “The world is not enough”).

The creator of the brand was Ian Fleming.

Six famous actors have played James Bond since the first feature film was made in 1962.

As societal norms changed, aspects of Bond changed.

As sexual promiscuity became not-sopolitically correct in a post-HIV era, Mr Bond became less casual in his bedroom encounters, and more sensitive to the emotional needs of the female protagonists.

As smoking became infra-dig, Mr Bond gave it up altogether.

As fitness got redefined, Mr Bond got more muscular and athletic.

But Mr Bond remains 37: in fact the official web site suggests at least two actors who played Bond refused the role when they were younger.

He remains British.

He continues to hold death in contempt.

Moral of the story: every brand has many unchanging aspects, and many changing aspects.

The changing aspects respond to the changes in the life context of the stakeholders, to changes in technology, to changes in competition.

Without this change, a brand would rapidly lose relevance.

What then have been the life context changes for women in India...that brands would have to adapt to?

At the most basic level, a continuous struggle for freedom.

India has been one of the few nations on earth that treated men and women equally in their right to vote franchise on the day it gained independence (USA granted that right 144 years after its own independence).

When the women stand in the queue outside the voting booth, they actually experience the equality...they are on par with the men, they are on par with higher castes, they are on par with richer women.

With the exception of this sole event that arrives in her life after she is above 18 (courtesy a modern nation) the Indian woman is wrestling against the disempowering structures and attitudes of a very old and complex civilisation: a patriarchal order, a joint family system, a belief that she does not carry forward the

I have been reading your magazine for over a year now. Must say it gives me a lot of useful insights on beauty business.

However I would suggest you make it more available in smaller cities.

— Rohit Sinha, Patna SOURCE: DOVECAMPAIGN FROM YOUTUBE

ONLINE SALES INNOVATIONS WELLNESS

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January 2015 ` 100

COVER Dec 2014_Final.ind

d 1

Anniversary

Loved the feature on brides! Kindly give more step by steps

— Anita, New Delhi

RIC HA Chadda

By Asha Hariharan

Trending

ANDROGYNY COVER Dec 2014_Final_Packed.indd

1

MASTER’S SPEAK

The Caramel Chignon look, featuring Drashti Dhami, is a modern take on the classical updo that is worn by the bride for the Wedding ceremony. The Caramel Chignon has been created using Light Master and SoColor 6.35 (warm dark blonde)

¿ Amy Dodds

¿ David Arenson ¿ Kiran Khalap

¿ Vivienne Mackinder

bea u ty la u n c hpa d | 01.15

Biggest

INNOVATIONS

2014!

47

DELHI | GURGAON | NOIDA | CHANDIGARH

LOCATE YOUR CLOSEST AFFINITY SALON VISIT

www.AffinitySalon.com

GLOBAL

NEWS

QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

BATTLE ROYALE

Sixteen pro teams prepped models for the runway.

Battle of the Strands 2014 pitted 18 teams of beauty pros from nine different countries against each other in a high-energy, ultra glam competition for the title of Global Beauty Masters.

Culminating with a nale in Las Vegas streamed live in more than 600 theaters nationwide, the weeklong tournament was lmed for broadcast as a fourpart docu-series on Discovery Fit and Health Network. For more photos, visit beautylaunchpad.com/battle-of-thestrands-2014. —Angie Reiber

GROUPE GM AND YVES ROCHER ANNOUNCE THE LAUNCH OF NEW HOTEL AMENITY LINE: LES PLAISIRS NATURE – ORGANIC OATS

Groupe GM, international player in the hotel amenities industry, is to launch a new organic oat-based amenity line with long-term partners and French leaders in the cosmetics industry, Yves Rocher.

The Organic Oats – Les Plaisirs Nature (French for “Nature’s Pleasure”) hotel line is based on the range of the same name sold in Yves Rocher retail outlets globally. All products in the line are enriched with organic oats extracts, a calming and softening cereal that soothes and protects the skin.

“Groupe GM and Yves Rocher have a long shared history marked by successful collaboration, most recently introducing Un Matin au Jardin – Citrus Flower,” commented Véronique Gohmann, International Head of Marketing and Communication at Yves Rocher. “Les Plaisirs Nature – Organic Oats seemed to be the natural complement to our hotel product offering. It is based on one of our bestselling ranges, enriched with organic oat extracts, which give hotel guests a unique sensory experience, allowing them to enjoy the benets of the oats, with a reassuring and protective sweetness, like an enveloping cocoon.”

“We are very pleased to be able to offer the Les Plaisirs Nature – Organic Oats line to our clients,” added Laurent Marchand, President of Groupe GM. “We have worked with Yves Rocher for over 20 years and sharing the same environmental commitment. The new Yves Rocher hotel amenity line comprises Shower Gel, Shampoo, Hair & Body Gel, Silky Lotion and Conditioner in 30ml (1 .oz.) translucent tubes and two Allegro soaps in 20g and 40g, as well as an elegant bamboo display tray. The line is complemented by 300ml Ecopump dispensers. A matching accessory line is available in cardboard boxes, featuring a shower cap, cotton buds, shoe care, sewing kit and dental set.

As Botanist, Harvest, Manufacturer and Distributor, the Yves Rocher Brand is the only global cosmetics Brand to control the entire life cycle of its 700 products, from the plant to the skin of its 30 million clients over 90 countries. This specicity allows Yves Rocher brand to lower its environmental impact and offer every women quality products at an accessible price.

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COTY SIGNS UP EASTWOOD

COTY has signed an agreement with actor Scott Eastwood to be the new face of the DAVIDOFF Cool Water fragrance advertising campaign starting worldwide summer 2015.

The American actor has already made a name for himself with roles in over 20 lms, with his latest, “Fury”, where he co-stars alongside Brad Pitt and Shia LaBeouf, which debuted in theaters October 2014.

Scott recently wrapped his rst major studio lead for Twentieth Century Fox, “The Longest Ride,” which will be released April 10, 2015. This March, Eastwood starts shooting the as-yet-untitled Oliver Stone lm opposite Joseph Gordon-Levitt.

The agreement with COTY marks the rst time that Eastwood crosses over into the fragrance market.

“The ocean has been a huge part of my life for as long as I can remember, and I’m proud to be the face of the fragrance that is synonymous with that lifestyle”, says Eastwood.

“Scott Eastwood is a rising star in Hollywood who has always been committed to the ocean and nature.

He is part of a new generation of man who is outdoorsy, adventurous and cares about the environment, but doesn’t take himself too seriously. He truly embodies the spirit of DAVIDOFF Cool Water,” says Steve Mormoris, COTY’s Chief Marketing Ofcer, Fragrances.

Eastwood will be the worldwide public face of DAVIDOFF Cool Water in print and TV. The rst ad for the fragrance featuring the sexy, down-to-earth actor will appear this summer.

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MEMBERS ONLY

Here’s a cool concept: Introducing Society (societysalons. com), L.A.’s rst membership-based salon. Owners Sam DiVine, Ashley De Azevedo and Bridget Toscano believe the salon experience should be part of daily life. Rather than paying for single treatments, clients can choose from three tiers: blowouts only; single-process color, cuts and blowouts; or highlights, lowlights, single-process color, cuts, blowouts—all unlimited. The Sophisticate, a plan for men, offers unlimited cuts.

CURLS, CURLS, CURLS!

Victor Mendoza, Matrix Latin Expressions Team Member, offers his tips on helping your curly girls look their best—in English and Español!

CARE

Curly hair can be fragile—the cuticles are delicate and the curl shape prevents natural scalp oils from traveling easily along the strand, which results in dryness. So moisture and conditioning are critical! At the shampoo bowl, I like to condition the hair before I shampoo, and gently comb through from ends to top JUDY REYES with a wide-tooth comb to detangle. Then I shampoo with a curlfriendly formula like Matrix Total Results Curl Shampoo, condition once more, and, if the hair is not too ne, I apply a leave-in formula for long-lasting moisture. I also tell my clients that daily shampoos are not necessary for their hair. A perfect solution?

The new Biolage Cleansing Conditioners and Leave-In Treatments. They provide the ultimate in modern care—cleansing without stripping and conditioning without weight.

STYLING

I believe curly hair requires two important things—a rich product that helps form the curl, and a heat protector. Matrix Total Results Heat Resist stylers provide both— great moisture and shape for curls, along with protection from thermal heat up to 450 degrees! After applying the styling product, gently cup curls with the diffuser, or allow hair to air dry. Above all—hands off! Fingers are not a curl’s friend—they will destroy the shape and create frizz.

NOW MANGO BUTTER FOR NOURISHMENT

American manufacturer Natural Sourcing has introduced premium Mango Butter within its growing line of specialty organic ingredients for use in innovative personal care product formulations.

Similar in properties to that of cocoa butter and shea butter, Natural Sourcing Mango Butter is said to offer a soft, semi-solid, creamy texture and with a very mild aroma that will not compete with the aroma or fragrance of the nished product.

USES:

When used in moisturizers or alone, Mango Butter helps reduce the appearance of wrinkles and is ideal for moisturizing, soothing and protecting parched, dry, or damaged skin, lips and hair.

JPG FRAGRANCE TO GO TO PUIG

The Shiseido group started negotiation with PUIG, S.L. (“Puig”) to sell IP rights of Jean Paul GAULTIER (JPG) regarding fragrance products and its business, which an afliate of Shiseido, BEAUTE PRESTIGE INTERNATIONAL S.A. (BPI), has been managing. When Shiseido and Puig shall agree on the terms of the sale, and when the BPI work council consultation is completed, in accordance with French labor law, Shiseido will enter into an agreement with regard to the sale, targeting to transfer in January 2016.

BPI has developed and distributed JPG fragrance products since 1991 under a license agreement for class 3 products, the term of which is June 2016. Puig became the majority shareholder of the Fashion House Jean Paul GAULTIER in 2011 and wants to develop and sell JPG fragrance on its own and BPI and Puig started negotiation regarding the transfer of IP rights of JPG fragrance.

Puig is a third-generation familyowned fashion and fragrance business based in Barcelona. The strength of Puig lies in its ability to build brands, to shape the image of brands through fashion, and to translate that same image into the world of fragrance

through storytelling and product excellence. The company’s strong performance has resulted in substantial growth and revenues of €1.5 billion in 2013. Puig success stories include a combination of owned brands such as CAROLINA HERRERA, NINA RICCI, paco rabanne and Jean Paul GAULTIER, licenses such as PRADA, VALENTINO, COMME des GARÇONS, and celebrity fragrances. Earlier this year, Puig acquired the Bristish fragrance house PENHALIGON’S and the French perfume house L’Artisan Parfumeur.

Puig products are sold in more than 140 countries.

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INDIA

CHERYL’S ADDRESSES SENSITIVE SKIN L’Oreal owned professional skincare brand Cheryl’s Cosmeceuticals, has come up with SensiCare and SensiGlow, a solution to soothe and calm sensitive skin with specially formulated ingredients. The product line comes with both professional and homecare kits.

With the SensiCare home care kit, Cheryl’s provides a 4 step maintenance regime with herbal anti-inammatory ingredients which reduce redness and protect skin including Portulaca, niacinamide, Biosaccharide gum, and Sodium PCA in SensiTone, amongst others.

For a harmonizing facial to address sensitive skin concerns, Cheryl’s has

launched SensiGlow with main actives: Sodium PCA which is a key water soluble natural ingredient in the epidermis that keeps the skin well hydrated and radiant and Sea Buckthorn Oil – a natural plant ingredient that plays a vital restorative and revitalizing action on the skin.

Cheryl’s SensiGlow is an instant glow treatment that aims at making the skin lighter and radiant by eliminating dead skin cells. Cheryl’s SensiGlow is a 6 step process which involves cleansing, deep cleansing, toning, massaging,

GCPL ACQUIRES FRIKA HAIR (PTY) LIMITED

Godrej Consumer Products Limited (GCPL) has acquired 100% stake in Frika Hair (Pty) Limited, - in its hair extensions business in South Africa. Frika Hair (Pty) Limited enjoys a premium position in the South African market. It has particular strengths in the Western Cape, Eastern Cape and Gauteng, and is the market leader in key accounts in organised retail. In 2014, net sales of the company was approximately ZAR 73 million. This acquisition helps GCPL in consolidating its presence in the hair extensions market in South Africa.

Commenting on the acquisition, Vivek Gambhir, Managing Director, GCPL, said: “We are delighted to add the Frika brand to our hair extensions portfolio in Africa. With its quality range of premium hair extensions, the Frika range of hair extensions provides a strong complementary addition to our Darling masstige portfolio. This acquisition reects our continued commitment to scaling up our presence in Africa and providing African consumers with a wide range of superior quality products at affordable prices. We remain very excited by the tremendous potential of the African market and look forward to further building our business.”

TANGLED - A PHILANTHROPHIC INITIATIVE BY GREEN TRENDS GOES NATIONAL

After a successful inaugural campaign last year, Green Trends Unisex Hair & Style Salon rolld out nationally, the hair donation entitled Tangled, for making natural wigs for cancer patients from the 4th to the 13th of February, 2015.

Tangled is a hair donation drive conceptualized by the rotractors of Women’s Christian College, executed along with Green Trends salon and the Adyar Cancer Institute in Chennai. As we go to press, the drive is set to kick off on World Cancer Day which falls on the 4th of February, the annual campaign is aimed to support cancer patients who undergo hair loss due to the prolonged chemotherapy treatment.

Speaking about the initiative, R.Gopalakrishnan Business Head, Trends In Vogue Pvt.Ltd. mentioned “We are enormously inspired by the response and support received for the launch campaign last year, and as an activity it gave us tremendous satisfaction to be associated with such a noble cause.

For Tangled 2014, we had over 3,500 people donating their hair willingly, creating about 300 wigs beneting the cancer affected patients. We are positive on receiving a similar in fact a much stronger support this year. ”

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packing and refreshing. The products used in this treatment are enriched with power-packed ingredients like aloe vera, chamomile oil, lactic acid, shiso extract that are specically formulated to avoid irritations and provide instant glow that makes the skin lighter and radiant by eliminating dead skin cells.

TAMAYA SPA @ JAYPEE VASANT CONTINENTAL & JAYPEE SIDDHARTH WITH SPECIA MEN’S FACIALS

Tamaya Spa at Jaypee properties at Vasant Continental and Siddharth Hotels has launched smoothenng, anit-aging treatments for men, like the : Skin t Caviar for Him: (Ultimate Rejuvenating just for Him)- a tri-phase treatment that combines rejuvenating Caviar and repairing freeze-dried Escutox™ to replenish the skin while counteracting the signs of ageing, razor burn, folliculitis, sensitivity and lines and wrinkles, dehydration and loss of elasticity.

Luminous ‘C’ and ‘Sea’ Facial: a radiance booster, this facial is said to counteract photo-aging, reducing ne lines and strengthens the skin’s elasticity. Its meant to be an exceptionally hydrating and detoxifying facial due to the high concentration of sea weed, and stabilized vitamin C which is vital for collagen production.

WIN This Valentine’s Day Luxurious fragrance treats

The Love Story Starts Here...

2012 Signorina Eau de Parfum A celebration of style, inspired by the elegant and all-Italian style of Salvatore Ferragamo. Floral infusions of jasmine, rose and peony petals with an addictive delicate sweetness of creamy pannacotta. In shades of powdery pink and rose gold.

2013 Signorina Eau de Toilette

A fragrance to celebrate a girl’s most joyful and vivacious moments.

Exceptionally fresh with sensations of rose and rice steam coloured with feminine floral and fruity tones on a milky woody dry-down.

2014 Signorina Eleganza Eau de Parfum

1

3

Teasing juicy grapefruit and pear infused with elegant osmanthus with an addictive delicate sweetness of almond powder. A rich and velvety olfactory creation that celebrates the most refined and gracefully seducing facet of femininity. The cheekiness of Signorina, the glamour of Ferragamo.

Answer these questions to win Ferragamo Parfums treats

2

Signorina Eleganza is: a) Floral Fruity b) Floriental Chypre

Signorina Eleganza bottle has a beautiful two toned: a) Bow at the neck of the bottle b) Clip at the neck

c) Floral

c) Leather jacket at the base

d) Oriental fragrance

d) None of the above

Signorina Eleganza features: a) Almond powder and osmanthus b) Pepper and rose c) Rice steam and peony d) Pannacotta and jasmine

Send the responses to: vikas@beauteespace.net Beauté Espace Media Pvt. Ltd 1500 B&C, 16th Floor, Devika Towers, Nehru Place, New Delhi - 110019

NAILS

Queen of Hearts SWOON-WORTHY SHADES RUN THE GAMUT FROM FLIRTATIOUS FUN TO FIERY PASSION.

KBShimmer Nail Polish Turnip the Beet kbshimmer.com

CND Vinylux Crimson Sash cnd.com

Cuccio Colour Manhattan Mayhem cuccio.com

Smith & Cult Nailed Lacquer Kundalini Hustle smithandcult.com

Morgan Taylor Professional Nail Lacquer Man of the Moment morgantaylorlacquer.com

Essie Gel Nail Color Button On Up essie.com

Everglaze Extended Wear Lacquer Taken Pomegranate everglazelacquer.com

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Alessandro International Striplac Classic Red alessandro-international.us

ARMANDO SANCHEZ

OPI Infinite Shine Lacquer Raisin’ the Bar opi.com

HAIR

GUTTER SOURCE:CREDITS MARK VESSEY

BEAUTY/Preview

GUTTER CREDITS

Ac

rde

y b G n a o i r t y c Fo lol e

GUTTER CREDITS

RAW is a phenomenal collection by Gary Forde of Forde Hair. He says “Raw is an amalgamation of styles I’ve been inspired by throughout the years; from the 80s flat top to the brushed out blunt cut”.

GUTTER CREDITS

BEAUTY/Preview

GUTTER CREDITS

GUTTER CREDITS

BEAUTY/Preview

GUTTER CREDITS

BEAUTY/Preview

Hair: GARY FORDE@FORDE HAIR Photography: MARK VESSEY Stylist: FORDE Makeup: SEAN CHAPMAN & JESS EATON

GUTTER CREDITS

CREDITS

Garnet

REDS On trend this season!

SPOTTING ‘COOL’ RED AS TRENDING BIG IN 2015!

TRUE-TO-TONE Reds with cool, garnet accents INTENSE Deep captivating shades LONG-LASTING Fade resistant vibrancy THE INOA EDGE Ammonia-free Optimal Scalp comfort 6 weeks of hydration and care Long lasting Tone-to-tone Intense

Red stands for fiery passion, flaunted on couture hair and fashion by the boldest and the most beautiful!! And Now with INOA Carmilane Reds aren’t just for the bold and the brave - with the right colour, reds can be for everybody!

Finding the perfect red can brighten the skin tone, make eye colour ‘pop’ and leave you feeling confident and radiant - now RED is not just hot but COOL as well!

L’Oréal Professionnel has chosen the apt month of Valentine and love to introduce INOA Carmilane - a new range of 3 captivating intense shades of red hair colour that offer unparalleled true-to tone results, intensity and fade resistance with sublime shine.

DOING AWAY WITH THE NEGATIVES CARMILANE has sorted the typical complaints about red colour – it fades quickly, it’s not as intense as promised, and it leaves a coppery orange tone after a couple of washes. With the NEW red colorant - Carmilane and the trusted INOA ODS2 technology, colour fading is a thing of the past.

NOW LOCK IT IN FOR PROLONGED EFFECT L’Oreal Professionnel’s COLOUR LOCK PROCEDURE from its Serie Expert Cristalceutic range further enhances the impact and makes it long lasting for 6 weeks of colour radiance!

The shine and vibrancy that you experience on the day of the colour service can be locked in for 6 weeks*! (*Based on 2 shampoos per week).

All you need to do is ask your stylist to perform the Colour Lock Procedure on the day of your hair colouration!

GlucoMineral technology, stands at the heart of Cristalceutic range, enabling the 1st colour crystallization procedure that traps the colorant at the heart of the hair fiber so you can experience longer-lasting colour radiance.

GETTING TO THAT PERFECT RED The trained L’Oréal Professionnel Colourist can help you choose the correct tone of red to suit your skin tone and personality. If you have a cool skin tone the ruby, garnet and violet reds will suit you; if you have a warm skin tone the copper/ bronze reds suit best.

Whether you want it bold or soft, pieces of colour through the hair or a global result- will determine the placement of colour!

Red hair is so much more than a just hair colour — it’s an attitude… so be fun, fierce and ready to take on the world with red!

HAIR /Trendsetters

SCENE STEALER

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MAKING

CUT THE

BEST DRESSED

SEXY HAIR’S LATEST COLLECTION TAKES INSPIRATION FROM TODAY’S YOUNG HOLLYWOOD TRENDSETTERS. — BY AMY DODDS

HAIR: RAFE HARDY, NADIRAH VOLPE, MEGHAN MASTERSON, PETER BOKANOSKI; PHOTOGRAPHY: ROBERT LYNDEN; MAKEUP: TEAL DRUDA; WARDROBE: DEBORAH WAKNIN

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t a sleek, contemporary mansion in the Hollywood Hills, an ingénue gets ready for her close up—thanks to Sexy Hair Artistic Director Rafe Hardy. “We’re creating a cut collection that encapsulates all the looks a young woman living in Hollywood would want to wear, helping them to develop a personal style that is unique and ready to be discovered,” Hardy says. This is Modern Hollywood, a trio of looks on three different models that are designed to offer versatility and adaptability.

Since last year’s collection gleaned inspiration from Marilyn Monroe, who continues her reign as the brand’s Global Ambassador, this year it was only natural for the team to turn to Tinseltown for Modern Hollywood. “Hollywood is very young, it’s very spirited,” muses Hardy. “Girls from all over the world dream of making it big here and seeing their names in lights.”

The collection’s cuts and styles reflect the glamorous looks seen on the red carpet. “The looks aren’t totally polished,” he explains of the cuts that mix soft texture with strong visual lines, “but they still have a really glam feel to them.”

The “Best Dressed” look, ideal for clients with longer hair, is sleek and intricate—just the thing for a night on the town (read: fending off the paparazzi). Channeling socialites who spend hours to appear effortlessly chic as they sit poolside, the “Gen Hollywood” look is perfect for catering to clients who want to make their mid-length hair seem Rapunzel-like from time to time. Finally, taking a cue from the more rebellious side of young Hollywood, “Scene Stealer” updates the undercut with fierce results.

But don’t be misled and think that these cuts are only suitable for your younger clientele, warns Hardy. “These cuts will look great on women from 18 to 80,” he asserts. “If you feel sexy, you are sexy.

With the right attitude, the right haircut and the right products, anything is possible.”

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ADVERTORIAL

DISCOVER THE DAZZLING SIDE OF DARK with Opti.black Dazzling Shine Specialization is the order of the day and in keeping with the trend MATRIX, the world’s no. 1 American professional brand* has brought Opti.black Dazzling Shine – the 1st PROFESSIONAL SPECIALIST CARE RANGE FOR DARK COLORED HAIR. This all black range enriched with Antioxidant Vitamin E, is designed to specifically protect dark colored hair for upto 24 washes** and lend a mirror shine finish throughout the lengths of the hair.

This is an answer to the everyday woes of every woman with dark hair- the challenges of maintaining dazzling hair that makes heads turn! Hair becomes dull in today’s fast paced life what with external aggressors such as pollution, dust, prolonged exposure to sun, excess humidity, etc apart from internal stress that draws out the life from your dark colored hair look leaving it looking, dull and lackluster.

BLACKSPA: Trending All New Opti.black Dazzling Shine!!

MATRIX’s all new Opti.black Dazzling Shine Professional Hair care range includes 2 new BLACKSPA in-salon treatments & a range of home-care products to prolong the longevity of your dark hair color and impart dazzling shine to them.

The In-salon Treatments The Supreme Shine & Protect Blackspa: This supreme black dazzling shinee enhance treatment intensely treats hair post a dark hair coloration service. Infused with thee concentrated power of Antioxidantt Vitamin E, this treatment protectss dark colored hair for upto 24 washes** and hence it is strongly recommended for people who opt for grey coverage coloration services es with any dark shade of color.

Mirror Shine Blackspa: This professional shine enhance treatment imparts high intensity mirror shine throughout the lengths of the hair. This BLACKSPA ensures that your dark hair dazzles noticeably more than ever.

The Homecare Product: A Ready Reckoner Opti.black Shampoo Priced at `290/ for 200 ml. It is perfect for Indian hair, maintains the dazzling shine of your naturally dark hair or dark colored hair.

Opti.black Conditioner At `240/ for 98 g, it is specially formulated black conditioner rich in Antioxidant Vitamin E that lends mirror finish throughout the lengths of the hair.

Opti. black Serum m Costs `410 for a 100 0 ml bottle, a high intensity sity shine serum that adds dds to give you the perfect ect mirror finish that you ou always desired.

Use of Homecare Range can protect dark colored hair for upto 24 washes** The brand new professional BLACKSPA treatments and the homecare range from Opti.Black Dazzling Shine is exclusively Available at MATRIX salons across the country! Log-on to Facebook/ matrixindia to find a MATRIX salon near you! * Based on 2012 Kline data of $ sales worldwide for professional brands. **System of Opti.black shampoo + Conditioner + Serum vs. Non conditioning shampoo

BEAUTY/Preview

NEW COIF RULES “The gender ambivalence displayed with this coif takes elegance to a cutting-edge level,” Doughty says of the fashion-forward, noirinspired updo. Key products: Awapuhi Wild Ginger HydroMist BlowOut Spray, Paul Mitchell Hold Me Tight, Awapuhi Wild Ginger Shine Spray.

AUL TIC, P E H T GS S BRIN OIR E Y N T H M L IC FI DOUG LASS UCIE C L E R H DS. O T IRECT AVE TREN D TO D O L N A I A H WITH LL EDITOR ’S MUSTN E O H S SEA MITC E THE F I L TO

HAIR: LUCIE DOUGHTY; PHOTOGRAPHER: DARREN TIESTE; MAKEUP: IRIS MOREAU; WARDROBE: RAF LINARES; PRODUCTS: AWAPUHI WILD GINGER, NEURO TOOLS

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CROWN OF LOVE With a thick rope braid woven with a ribbon, Doughty fashions an elegant, ’50s look that’s polished and chic.

Key product: Awapuhi Wild Ginger Shine Spray.

LOW NECKLINES, LOTS OF LIPSTICK, EVERY HAIR IN PLACE—LOOKS THAT COULD KILL. This is Fall Into Noir, the latest collection from Paul Mitchell Editorial Director Lucie Doughty and photographer Darren Tieste, which updates the film noir femme fatale for today’s woman. Incorporating retro rolls, sophisticated twists and extremely textured tresses, Doughty says, “The looks create drama reminiscent of the structure, mysteriousness and sultriness of classic noir.” The wardrobe embodies the essence of the fall/winter season—deep, lush fabrics, draping dresses and dark hues—while the makeup looks are pulled in two directions: a strong, defined lip, inspired by the Vivienne Westwood and Guy Laroche runways, complemented by an understated yet strong eye, à la Antonio Berardi and Marchesa. “I love collaborating with Darren as he has such a great eye and is always open to trying new ideas,” Doughty says. “We wanted to give the shoot a rich, luxurious feel with layers of dimension.”

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BEAUTY/Preview MAKING WAVES “Taking tame curls to a new level, texture and body are added by pulling out and teasing the hair until it creates a carefree style that’s pinned down at that tip of the ears to create a structured, edgy, yet free-form look,” Doughty explains. Key products: Neuro Unclipped 1” Rod, Paul Mitchell Extra-Body Finishing Spray.

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TOP KNOT Doughty creates a fantastical, stylized topknot that exudes glamour. “A return to the true film star, this look’s polished appearance will turn every head,” Doughty assures. Key products: Straight Pin Studio Big Bun Trend Kit, Awapuhi Wild Ginger Shine Spray.

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HAIR /Blowout art

Interested in es learning techniqu er si for a faster, ea ic and more ergonom t ou blowout? Check on r” ai ff “A Classy A page 44!

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The

Art of the Blowout

WE’VE ROUNDED UP A BEVY OF PRODUCTS AND EXPERT ADVICE TO HELP YOU BRUSH UP ON YOUR BLOWOUT BASICS. — BY AMY DODDS IT’S DRY TIME

An artist is only as good as her tools: Invest wisely. Here are a few of our favorite dryers that will help you deliver killer blowouts.

1. A ceramic heater emits natural ions in three temperature settings to seal in moisture, while Rapid Clean Technology reduces bacteria buildup within the dryer itself, ensuring optimal air quality and extending the dryer’s lifespan. DURA CHI Professional Dryer, farouk.com

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2. Made with Black Ceramic Titanium Technology to help lock in natural moisture, repel humidity, and create less static and frizz, the dryer features three speeds and two temperature settings, plus an on/ off ionic generator. Sexy Hair Ultimate Control Professional Dryer, sexyhair.com 3. This powerhouse boasts two speed and three heat settings, includes two concentrator attachments and comes with a bonus drawstring bag and cord organizer. 1907 Zero7 Professional Hair Dryer, frommbeauty.com 4. Designed for those blessed with coarse and highly textured tresses, the DC motor generates 1875 watts of power, while tourmaline ceramic reduces drying time and frizz. FHI Heat Essence Nano Ionic Pro Tourmaline Ceramic Hair Dryer, fhiheat.com 5. The 1875-watt motor emits tourmaline ions to gently and quickly dry hair from the inside out, while a SmartSense microchip lets you know when it’s time to clean the filter. Paul Mitchell Neuro Dry, paulmitchell.com

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6. Featuring a nine-foot, no-tangle cord and a long-lasting AC motor that generates 2000 watts of power, this dryer also boasts ionic technology to help preserve natural oils in the hair shaft. Unite Ionic 2000 Pro-Dryer, uniteeurotherapy.com

STILL LIFE: ARMANDO SANCHEZ

7. Made in Italy, the dryer boasts a super-long 10-foot cord; four temp and two speed settings; and ceramic and far-infrared heat for frizz-free styles. Sarrela Professional Turbo Ionic 5200, sarrela.com

How Ionic

In case you wondered but were afraid to ask: If your dryer has an on/off ionic switch, turn it on for fine to medium hair to generate positive ions, which create volume and enhance texture. Switch it off when blowing out thick or coarse tresses because negative ions help to break up water molecules while locking in moisture to create sheen.

8. Direct Ion Technology helps reduce frizz, conditions and enhances shine, while 175 watts of power are controlled by eight heat and speed settings. Hot Tools Radiant Blue Turbo Dryer, hottools.com 9. Tourmaline-boosted ceramic technology leaves hair smooth and shiny in half the time. Keratin Complex HydraDry Professional Smoothing Dryer, keratincomplex.com b eauty l aun chpad | 02.15

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BRUSHING UP

OUR NO-NONSENSE CHEAT SHEET TO CHOOSING NG THE RIGHT BRUSH FOR THE JOB.

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“Let extensions air dry as much as possible before blowdrying,” says Tiffany Hoover, Halocouture Extensions Specialist.

1. Detangling While many still swear by using a wide-tooth comb to unsnarl wet locks, there is a new generation of brushes perfect for use right after washing. We recommend The Wet Brush, which features bendable, ball-tipped bristles to easily disentangle knots. thewetbrush.com 2. Long and Straight The paddle brush is great for styling long, luscious locks. Featuring a bamboo handle and wooden bristles, The Green Brush

by Bass Brushes redistributes hair’s natural oils, ideal for coarser strands.

But for those with finer hair or who want a faster drying experience, the Keratin Complex Ceramic+Ionic Curved Vent Brush not only smoothes and detangles wet hair, but its design allows for more heat to flow to the hair shaft, cutting drying time. thehairdoccompany.com; keratincomplex.com 3. Volume, Control A round brush is the go-to choice for creating shape, bend and body. Perfect for finer-haired clients, the Marilyn Tuxedo Pro brush features 100 percent natural boar bristles and the company’s signature hourglass shape. marilynbrush.com 4. Drying Extensions For extensions to last as long as possible, they can’t be pulled or tugged. That’s why we love The Brent Brush, which features boar bristles combined with looped bristles to gently detangle wet or dry hair—including extensions—and is ideal for blow-drying a smooth look. thebrentbrush.com

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Debate

WE ASKED, YOU ANSWERED. HANDLE OR NOZZLE— HOW DO YOU HOLD YOUR HAIRDRYER? HERE’S HOW YOU RESPONDED VIA FACEBOOK. “Nozzle. I get the best control.” —Linda

“Both. It feels good to switch it up from time to time.” —Joanna BOTH

26% HANDLE

36%

38% “Vivienne Mackinder slapped my hand for holding it by the nozzle once. Lesson learnt!”

—Janie

NOZZLE

PRIME TIME

FINISHING SCHOOL

THE PERFECT BLOWOUT REQUIRES THE PERFECT PREPARATION. BE SURE HER HAIR IS PRIMED WITH PRODUCTS THAT PROTECT AGAINST HEAT AND FRIZZ WHILE ENHANCING PLIABILITY AND STYLE MEMORY.

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THE FINAL TOUCHES ARE SOMETIMES THE MOST IMPORTANT. ENSURE THAT HER BLOWOUT CONTINUES TO LOOK GOOD HOURS (EVEN DAYS!) AFTER SHE LEAVES THE SALON WITH THESE FINISHING PRODUCTS.

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1. Prep the canvas before perfecting the masterpiece! This two-step insalon service removes mineral deposits from strands while strengthening and adding shine, leaving hair bouncy and healthier-looking. Malibu C Malibu MakeOver, malibuc.com 2. This product is made just for the rough stuff—the rough drying, that is. Just work into damp hair and it becomes more manageable, making the styling and finishing portion that much easier and faster.It Factor Simply Extra Blowout Sensation, itfactorbeauty.com

IMAGES: ALL-FREE-DOWNLOAD.COM

3. Ideal for medium to thick manes, this light spray offers heat and UV protection and speeds dry time while delivering shine and smoothness.

Oribe Royal Blowout Heat Styling Spray, oribe.com 4. The heat is off ! This blow-dry cream offers light to medium hold while Heat Screen Technology delivers heat protection up to 450° F. Matrix Total Results Heat Resist Blowout Tamer, mymatrixfamily.com 5. Smooth, defrizz and protect against heat with the macadamia and argan oil blend that is safe for color-treated tresses. Macadamia Professional Blow Dry Lotion, macadamiahair.com 6. Perfect for thinning or fragile strands, this foam makes hair look thicker and protects against breakage thanks to BioPeptin Complex. Hair Advanced by Revitalash, revitalash.com

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1. Seal blowouts with max hold—the spray provides style retention and humidity resistance to boot. Kenra Platinum Finishing Spray, kenra. com 2. Smooth on a few drops after the blow dry, and the blend of cupuacu and shea butter moisturize, alfa-bisabolol and chamomile enhance chemical services and botanical moisturizers impart shine. All-Nutrient Pure AllNutrient Oil, allnutrient.com 3. Lightly mist all over hair for a durable finish, or layer for a fuller, more stylized look. JKS International Glam Spray, jksusa.com 4. After blow-drying, apply a small amount of product to fight frizz and enhance shine. Can also be used before styling for heat protection! Crack Original Styling crème, prolocksusa.com 5. Don’t let your hard work go to waste just because it’s humid outside. A few spritzes of this moisture barrier provide lightweight hold and reduce frizz while protecting against UV rays. Moroccan Organics Radiant Anti-Frizz Finishing Spray, moroccanorganics.com 6. Only a few pumps deliver product to enhance gloss, protect against humidity and boost color. Soma Hair Technology Prism Spray Shine, mysomahair.com

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DRY CLEANERS

ENCOURAGE YOUR CLIENT TO EXTEND YOUR MASTERPIECE BY UTILIZING ONE OF A SPATE OF DRY SHAMPOOS AVAILABLE. JUST BE SURE SHE KNOWS NOT TO SPRAY IT TOO CLOSE TO THE SCALP, RECOMMENDS JACKIE YOCHIM, CREATIVE STYLIST FOR SURFACE HAIR: “COACH YOUR GUESTS HOW TO PROPERLY USE THEIR DRY SHAMPOO BY HAVING THEM APPLY IT THEMSELVES WITH YOUR GUIDANCE. SET THEM UP FOR SUCCESS WHEN THEY USE YOUR PRODUCT AT HOME.” 1. Push that blowout to the max with this three-day style extender, which absorbs oils with zeolite and nixes caking via silica. Style Sexy Hair H2NO 3-Day Style Saver Dry Shampoo, sexyhair.com 2. Tapioca starch instantly absorbs oil to refresh second- or third-day hair—just use fingers to distribute. Sebastian Professional Dry Clean Only Instant Refreshing Spray, sebastianprofessional.com 3. Wake up tired blowouts with a sweet, citrusy mist that helps hair literally rise and shine thanks to amaranth protein, as well as babassu and linseed oils. Surface Trinity Dry Shampoo, surfacehair.com 4. Add volume, nix odor and protect against environmental factors in one fell swoop. Aware Products JustBlow Dry Shampoo, club-aware.com

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Blowout no-no: “Use the concentrator for control,” says Hot Tools’ Debrah Smith.

Don’t Try This At Home OF COURSE, WE ALL KNOW THAT THERE’S REALLY NO SUBSTITUTE FOR A TOP-NOTCH BLOWOUT FROM A PRO, BUT THERE WILL BE TIMES WHEN YOUR CLIENT WILL WANT TO GO IT ALONE. MAKE SURE YOU RELATE TO HER HOW SHE CAN AVOID COMMON ATHOME DRYING MISTAKES.

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5. The oil-absorbing formula doesn’t leave hair tacky or heavily perfumed—just lightweight and feeling cleaner. Redken Pillow Proof Blow Dry Two Day Extender, redken.com

Wait for the air to clear. Sure, there are times when it’s awesome to be hot and steamy—but not when trying to perfect a blowout. “Humidity is never our friend when it comes to frizzy hair,” says Gregory Patterson, FHI Heat Spokesperson. “The minute that a section is finished, it’s already compromised by the humidity in the bathroom, making her work twice as hard, and twice as long.” And, no—simply using the dryer to nix the foggy mirror is not enough.

Cut out the rough stuff. Clients read it everywhere: “Towel dry hair.” But what exactly does that mean? Well, it certainly doesn’t mean rubbing a towel over your hair like you’re trying to get a stain out of the carpet. “The best way to remove excess water is to squeeze hair with a towel, rather than rough-drying with the towel, which can tangle the hair and rough up the cuticle layer,” recommends Ruth Roche, Pureology Artistic Ambassador. Curly girls are wise to invest in a towel of the super-absorbent variety, and don’t wrap it up, which can also lead to frizz, damage and breakage.

Less is more. Too much of a good thing? It can happen when using product, says Nick Stenson, Matrix Artistic Director. Make sure she uses products sparingly and as directed, especially if she wants her hard work to last for a few days.

Use protection. “I always prep the hair with a good thermal protectant spray, like Bosley Professional Strength’s Leave-in Nourisher,” says celebrity stylist Dean Banowetz, who

adds that it’s an especially crucial step for those with fine or damaged hair. “Fine hair can be very fragile, so adding heat can break down the hair fiber even more. Using a heat protectant can help to prevent breakage.”

Not so hot. Advise your clients that when they rough-dry hair, the dryer should be on a lower heat setting, says Estevan Garner, Unite Guest Artist. “This will help to remove moisture but not at a high, harmful temp right off the bat.”

Out of order. Make sure your clients are sectioning their hair and blowing it out in the right order—face-framing area first, then from back to front, bottom to top. To make it extra big and bouncy, Oribe educator and Umbrella Salon owner Kien Hoang suggests focusing at the hairline and, “over-direct, over-direct, over-direct at the roots.” He also recommends popping each section into a roller. “Once it’s cooled, take the rollers out for a beautiful, bouncy blowout with tons of body.”

Create tension. A crucial step in achieving a salon-worthy blowout is drying taut sections of hair, says Bonnie Sporn from Spornette International. Tell clients to make sure there’s tension with the brush as they go section by section to smooth and create lift at the root.

One direction. Clients shouldn’t place the dryer too close to the hair, and should be coached on how to properly direct airflow, says Detra Smith, Hot Tools Educator. If the nozzle’s too close, hair can become superheated and damaged. “They also need to pay attention to the roots, otherwise they’ll get fuzzy flyaways,” she states.

Always use the diffuser attachment to create soft, frizzfree curls—even on tresses primed with a smoothing treatment.

OF COARSE

YOU KNOW THE CLIENT—THE ONE WITH AMAZING UPPER BODY STRENGTH FROM LIFTING HER DRYER AT IMPOSSIBLE ANGLES TO PAINSTAKINGLY BLOW OUT HER WIRY, UNRULY TRESSES. WHY NOT SUGGEST A FORMALDEHYDE-FREE SMOOTHING TREATMENT TO CUT DOWN ON DRYING TIME? SHE’LL JUST HAVE TO PRACTICE PUSHUPS TO MAINTAIN THOSE BUFF ARMS.

The exclusive blend of keratin, cysteine and buriti leaves hair with shine, silkiness and movement. Uberliss Fiber Restructive Smoothing Treatment, uberliss.com

Smooth locks while imparting antioxidant protection from buriti oil, moisture and shine thanks to acai extract, hydration via panthenol and strengthening from BoNT-L peptide to fill in porosity. Trissola Solo, trissola.com

Completely customizable, you can remove frizz without taking out curl, or make strands stick-straight. Inoar Power Powder, inoarprofessional. com

With this easy, in-salon treatment, you cut blow-drying time by half for up to three weeks for your clients, making it easier for them to replicate the salon look at home. GKhair Fast Blow Dry, gkhair.com

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DE NOVO

HAIR /Preview

THIS MONTH’S SMARTEST HAIR ESSENTIALS RUSK

American brand RUSK®, introduced the “KERATIN SPA”, a multi-functional hair spa therapy to induce natural Keratin into hair. The spa is targeted towards two concerns:

DAMAGED HAIR - It is formulated with Natural Keratin, Vitamins and Nourishing Marine Botanicals which allows for deep penetration into the cortex layer and restores the natural Keratin of the Hair, thereby improving the hair porosity, strength and elasticity, while providing a lustrous healthy shine.

KERATIN SMOOTHENED HAIR - It is a Sodium Chloride Free Spa which is a

must after the Keratin Smoothening Treatment. It helps to prolong as well as enhance the effect of the Keratin Smoothening Treatment.

TALKING ABOUT THE SPA, SIMPY PARDHAL, CREATIVE DIRECTOR – Rusk, comments, “This Hair Spa offers a superior performance and indulgence, which provides deep care for structural regeneration, thereby giving an extraordinarily feeling of improved hair with deep penetration of Natural Keratin.”

In-salon products along with a set of after care products include shampoo, conditioner and Deepshine Argan oil: • Keratin Care Smoothing Shampoo • Keratin Care Smoothing Conditioner • Keratin Care Deep Penetrating Treatment • Deepshine Argan Oil

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MOROCCANOIL SMOOTH COLLECTION

American brand Moroccanoil has launched ‘New Moroccanoil Smooth Collection’, comprising of shampoo, conditioner, Smoothing lotion and Mask that is said to infuse smoothness and manageability whilst simultaneously strengthening, nourishing and conditioning the hair.

Hair is smoothed from the inside out through an advanced, proprietary AminoRenewTM ingredient that infuses hair with vital amino acids.

SENSORIES ™ - A CARE RANGE FROM RUSK

American brand RUSK positioned as fashion+culture+attitude brand is back with Sensories™ hair care range, which revitalizes and rejuvenates tired tresses.

Sensories™ products are a blend of argan oil and awapuhi. They are formulated with sulphate-free and paraben-free ingredients for ecological and environmental respect and the well-being of the hair’s health.

Sensories™ hair care product line features different ranges of products, which target different concerns and are specially crafted for different hair types.

Sensories™ hair care range has been brought into the country by Headstart International. The products are available at leading salons.

Price points: All Shampoos & Conditioners – 400ml @ `975/ Leave-in Conditioners – 250ml @ `975/ Moist Hydrating Treatment – 222ml @ `975/

BROCATO HAIR THICKENING SPA TREATMENT Brocato, introduces the hair

thickening SPA, a rejuvenating therapy with a unique combination of natural ingredients that will give the dead hair a new lease of life. This is a one of its kind treatment, which connects deep inside the hair structure, as the combination and shape of its Amino Acids match that of human hair completely.It has Macadamia Seed Oil & Murumuru Seed Butter, that match the DNA of natural hair.

This Spa is said to involve a patented technology of thickening the hair shaft by 20-25% with each sitting, by inducing lost Amino Acids in the hair.

ASHLAND FOCUSES ON STYLING WITH STYLE ADVANTAGE

To better support manufacturers working on new or reformulated hairstyling products , American manufacturer, Ashland has launched the Style Advantage program, a service offering that includes a combination of technical and market-based solutions modules that Ashland’s Style Advantage offering is based on three modules: a consumer science laboratory team with expertise in hair optics and an in-house salon and stylist with expertise in the latest hair styles; an aerosol applications group with expertise in designing optimized high- and low-VOC formulas based on customer needs and consumer trends; and a polymer synthesis and materials group with expertise in designing and evaluating the structure-property relationship of hair fixative, styling and conditioning polymers.

HAIR /Profile

RADICAL

Artistry

Robert Lobetta

M

ore art and less math. As a child, this was the burning primal impulse that drove Robert Lobetta.

Growing up in London’s East End was a struggle, as the rebellious youth scorned schoolwork and found it hard to focus. Attention deficit disorder was not a readily recognized condition, so the teen often felt detached from peers.

Eventually his yen blossomed into a full-blown realization: The industry icon was destined to pursue a creative life. As for hairdressing? “I hated the idea,” he laughs. “I wanted to attend art college, and it was only at my parents’ insistence that I took up the cutting craft.”

Yet sometimes, dreaded obligations yield the most surprising results. At Ricci Burns salon in Chelsea, Lobetta first learned how to fuse the geometry of a haircut with the art of styling

ROBERT LOBETTA SET OUT TO BECOME AN ARTIST. TODAY THE PROLIFIC CREATOR IS ALSO KNOWN AS ONE OF THE BEST HAIRDRESSERS OF HIS GENERATION. — FRANCESCA MOISIN tresses. “Everything changed when I turned 18,” remembers the famous mane master. “Burns taught me to be bold and embrace experimental edges.” Confidence imbued, Lobetta found courage to pursue his singular ideas—which proved essential one year later at his first editorial photo shoot, in 1972. After curling and coloring a wig blood-orange, he turned it upside down and placed it backwards on the model’s head. The stunning result was first in a long line of subsequent striking strand creations, and the beginning of the end of being just a hairdresser. “I’ve always felt compelled to work across different disciplines, such as photography, video direction, graphics and contemporary art,” muses the innovator. “This also lends a definite advantage, as I swipe principles from each domain to implement into my thoughts for hair.”

In 1977, Lobetta began using hair as a fiber. That realization allowed him to twist, weave and mold three-dimensional forms that had never been seen before.

Soon in hot demand, the pro began collaborating on commercials, music videos, advertising campaigns and magazine spreads.

He opened the first of two eponymous London salons in 1979, but closed both a few years later, unwilling to drag himself from editorials for time behind the chair. “I couldn’t find the right compromise, and eventually realized I loved being in the studio best,” he says. Lobetta likewise turned down Ridley Scott’s request to style the funky neo-noir Blade Runner coifs, worried that six months was too long to spend on a single project. It seemed like a sound idea at the time. Now: “Blade Runner became one of my favorite films, reaching cult status among my peers,” he recalls. “I’d like to say I feel fine about it—but I’d be lying through my teeth.”

Redemption came three years later, in the role of lead hair artist on Scott’s fantasy hit, Legend. “Ridley’s eye to detail is exceptional,” Lobetta reveals. “From him I learned to always strive for the unachievable without accepting second best.” Two additional events made 1985 monumental. The stylist was appointed Global Creative Director of Sebastian Professional, tasked with the fitting challenge of conceptualizing groundbreaking brand imagery, wild graphics, clever copy and radical hair shows. (A gig held until 2008, when he felt he’d taken his vision as far as he could go.) And he won Avant Garde Hairdresser of the Year at the British Hairdressing Awards. “After that, I never again entered a contest,” he says. “It was simply the most nerve-wracking experience.”

Except one might argue that his whole life has been a competition. Not content to rest when discovery could be gleaned, he has consistently gone up against himself. “Now I’m realizing that the culture I know is changing so fast, I need a change of direction myself,” says Lobetta. The world of beauty can only guess where this artist will go next.

Creating art has always been an important part of my work structure, as it allows me to tap into my most human of flows.”

Inner Musings

I’m inspired by…great artists. The ones who craft beautiful films or clever photographs.

The designer or architect who lets you see work from a different perspective. A music beat that makes you push the volume beyond ear capacity. In short, anyone who goes the extra mile to make something exceptional.

My significant other…is my wife, Kay. Her knowledge, impeccable taste and logic have impacted my whole life and career. She does everything better than me, but I just talk twice as much—which is maybe why I’m the one who got famous.

Five adjectives that describe me…Rebellious. Intuitive. Daring. Provocative. True.

To relax, I…play soccer or tennis, visit art galleries and exhibitions.

Most challenging aspect of my work…Nothing lasts forever. But forcing ourselves to change keeps us all relevant.

b eauty l aun chpad | 02.15

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HAIR /Tools

WHAT A BOAR STRAIGHT TALK Specifically designed for coarse, highly textured hair, FHI Heat Essence Golden Titanium Professional Hair Straightener produces high amounts of negative ions to seal in moisture and repel humidity.

Bristles of ionic, heatresistant nylon and smoothing boar team up on the Unite Boar

Bristle Paddle Brush

to enhance luster and easily detangle. unitehair.com

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HAVE A BALL The easy-grip handle of The Twirler Classic Ball Brush allows for agile positioning in any direction, providing maximum comfort and control. thetwirler.com

Tooling

Around

THE HEAT IS ON Featuring durable ThermaFlex bristles that withstand temps up to 450° F, The Hot Brush by Wet Brush lends blowouts a lustrous finish. thewetbrush.com

TAKE THESE TOP TOOLS FOR A SPIN AROUND THE SALON.

ON THE FRINGE The Washi 24-Tooth Fringe Styler glides through hair to remove up to 35 percent of each section, creating faceframing fringe or invisible layers. washiscissor.com

SPRING FORWARD The barrel of Hot Tools Nano Ceramic Spring Curling Iron supplies gentle farinfrared heat up to 430° F to reduce frizz and maximize shine. hottools.com

NEW WAVE For fun texture or added volume, Ergo Research Mini Crimping Iron boasts titanium- coated plates supported by silicone on a durable, ergonomic body design. askergo.com

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AHEAD OF THE CURVE The innovative design of Keratin Complex Curved Vent Brush enables more heat flow to the hair shaft to reduce drying time and increases stylist comfort. keratincomplex.com

Available for right- or left-handed use, offset ergonomic handles open the hand while blades flaunt anti-push edges for superior cutting performance.

Washi Black Dragon Shear Set washiscissor.com

Optional vapor setting allows for a nourishing mist of argan treatment, as heat from the nanoceramic plates enables the blend to penetrate strands.

Hot Tools Cool Tools Conditioning Vapor Flat Iron

Bristles slide through wet hair, instantly detangling to lessen breakage and loss and diminish split ends.

Unite Pro-System Detangler Brush

hottools.com

uniteeurotherapy.com

Lightweight body and titanium-coated adjustable blade are engineered for versatility, boasting a turbo button for extra power and a cordless option.

Oster Turbo Style Clipper osterstyle.com

Rechargeable lithium ion battery supplies consistent power for up to two hours of continuous use, and the soft-grip inlay lends comfort and control.

Andis SlimLine Ion Cordless Trimmer andis.com

Concave ceramic aluminum barrel handles any hair type, imparting volume and reducing static and frizz for a smooth blowout.

GKhair Concave Round Brush gkhair.com

Aerated ceramic barrel features tourmaline-enhanced bristles, which help to reduce breakage and static, and a one-piece handle design.

Spornette Ion Fusion spornette.com

Avoid cuts, burns and other mane mishaps by protecting the thumb and index finger while using shears or styling irons.

Jatai Heat Shields

ARMANDO SANCHEZ

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This unique retail display bar safely holds the Express Ion Dry+, Smooth+ and Unclipped 3-in-1, allowing clients to try these thermal tools before purchasing.

Paul Mitchell Pro Tools Salon Kit with HeatSafe Display paulmitchell.com b eauty l aun chpad | 02.15

53

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BEAUTY/Preview

35

Beauty Beat

1 CLINIQUE

SPECIALS IN LUXURY & MASSTIGE

custom-repair serum

2

BODYOGRAPHY

MAYBELLINE color show in down town red

3

4

sugar sheer lip gloss

ESTEE LAUDER

5

eye shadow palette

L’OREAL PARIS midnight blacks

IRAYA

6

cellulite detox balm

ATTITUDE

7

8

BODYOGRAPHY electric lip slide

compact powder

10

9 ESTEE LAUDER Sumptuous Extreme mascara set

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L’OREAL PARIS top coat range

12

LOTUS ECOSTAY™ Nourishing Lip Gloss in 5 shades

MAC casual color range

11

13

COLORBAR Deep Matte Lip Crème in 10 shades

14

15

MAYBELLINE bold matte lip stick

MAYBELLINE

MAC

super stay non stop red

red red red lipstick in sheer

16

17 18 ESTEE LAUDER sumptuous extreme mascara set

ZA

LOOK BEYOND

true white liquid foundation

19

Adam and Eve oil serum

21 ESTEE LADUER

20

ESTEE LAUDER double wear stay eye pencil

lip gloss set

22 KAMA AYURVEDA rose and jasmine hair and body care

23 TATHA massage oil

b eauty l aun chpad | 02.15

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BEAUTY/Preview

25

24

L’OREAL PARIS

28

EPIQUE

star pure rouge

advanced balancing day cream

IRAYA cellulite detox gel

26 LANCOME

27

Mythical roses range

MAC STUDIO nail lacquer

31 30

ESTEE LAUDER enlighten night serum

Roamnce Combo2.jpg IRIS

29

romance combo

CLINIQUE aromaatics in white

IRAYA

32 SHISEIDO ULTIMUNE Power infusing concentrate

34 ESTEE LAUDER modern muse eau de parfum

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35 GUERLAIN ORCHIDÉE IMPÉRIALE age defying treatment

cellulite detox haritkyadi balm

33

VALENTINE /Special

T

here are no two ways about the fact that Valentine’s Day requires special grooming sessions for those in love. Since it involves preplanned dating expeditions, women and men alike make sure that they are looking their dapper best on this day.

Gone are the days when you had to make do with the small supply of grooming products on your bathroom shelf to get ready before your candle-lit dinner or brunch on the beach. Today, salons and spas are catering to the special needs of people planning to celebrate Valentine’s Day in style. Be it skin treatments or hairstyling services, there are customised packages for every individual and every mood.

Let’s look at what’s on top of hair trends for this day of love.

Soft curls: On the day dedicated to romance, you can’t go wrong with soft curls. Use medium sized rollers and work them in your hair from ends to lengths. Leave them on for 20-30 minutes. Remove the rollers and detangle the curls with your fingers. Finish off with a shine spray.

Celebrate love...

In style!

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IMAGES & ILLUSTRATIONS: ALL-FREE-DOWNLOAD.COM

VALENTINE’S DAY IS THE PERFECT EXCUSE TO TRY NEW CUTS AND STYLES. CHARM YOUR WAY INTO YOUR DATE’S HEART WITH THESE LOVABLE IDEAS. — BY KANISHKA RAMCHANDANI

Cut of the day

The one cut that we are truly hearting this season, and which is quite the look to sport for a V-Day date is the midi. With manageable lengths and ease-of-use, make a midi your new BFF. A midi is an efficient multi-tasker, just like you. You can wear it sleek and straight for boardroom meetings, wavy and dishevelled for girly brunches, curly with straight bangs for night-outs and pinned in a loose updo for a romantic date. Midi is the perfect haircut to have this season.

Full-bodied bounce: Flaunt your tresses to their best advantage with a voluminous blow-dry. This can be your go-to trick as you change from office clothes to evening wear. Blowdry two inch sections of your hair with round brush. Once the tresses are smoothed, use a large curling iron to shape up the ends. Spritz a light hold spray to keep the style in place. You can make this look more glamorous by making a deep sidepartition and placing the lengths over one shoulder.

Undone updo: If you are sure this

is going to be the pop-the-question dinner date, you have to look your stunning best. Nothing will elevate your womanly charms than an undone updo. Wash your hair a day prior and work with a curling wand to create loose waves across small sections of your tresses. Spray light hold spray. Pin the lengths at the nape of your neck while leaving curly wisps to frame your face. This style says cute, adorable and stylish at one go!

For best results, indulge in relaxing Moroccanoil Hair Spa to give your mane a luxurious relaxed feel.

And while you reach for your hair dryer and curling wands, keep a heat protection spray handy. We recommend the Wella Professional Thermal Image Spray for damage-free styling.

Scintillatingly fresh

While you are getting your hair ready, you can’t afford to overlook your skin.

Skin needs prepping up, days ahead of the big date. As you follow a strict CTM routine at home, make sure you are visiting a beauty salon to address particular skin concerns.

After a thorough consultation, b eauty l aun chpad | 02.15

61

VALENTINE /Special confer with the aesthetician on your primary skin problems, such as acne spots, fine lines, dullness, pigmentation, tanning or open pores, and undergo treatments to fix the problems. It is preferable to opt for a treatment that addresses multiple issues at one go. However, do not sign up for any drastic treatments a few days ahead of Valentine’s Day as some procedures require downtime and post-treatment care.

Skin enhancing therapies, which will include skin brightening, oil control and de-tanning, can be tried out for glowing results. Some salons and spas also provide combination services for couples, wherein both the partners can sign up for treatments and enjoy them together. There’s nothing more romantic than having a luxurious massage with your loved one.

Biz sense

Looking at the popularity of Valentine’s Day and the growing demand for grooming services amongst consumers, salons and spas develop a special menu much prior to 14th of February. This allows customers to undergo both correctional and enhancing treatments, for both hair and skin. V-Day celebrations are no longer the domain of college-going teenagers, the older generations are equally interested in it. This presents the perfect opportunity for salons and spas to expand their business.

keralatourism.org

Let’s look at the improvisations made in salon/spa menus around Valentine’s Day to increase footfalls.

About You salon, Gurgaon

About You salon has anti-tan treatment combined with other grooming procedures at discounted rates for those looking for a flawless look for V-Day.

Shamana Spa, Grand Hyatt, Goa

The Body Massage Candle Treatment sets the perfect romantic mood. As the candle burns, it liquefies to form a pool of luscious massage oil, which is close to the body temperature works as a daily moisturiser, a massage potion or pure aroma.

Espace spa, Radisson Blu, New Delhi

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Espace’s Signature Rose Rendevous is rich in antioxidants and vitamin A and C as well as rose oil. The treatment includes rose scrub, hydrating face pack and Signature Heart-Warming Massage Oil. Another V-Day special is the Balinese Boreh with chocolate wrap.

Dessange Paris, Mumbai

Dessange’s signature Three Continents Massage is the perfect spa therapy to indulge yourself and your partner with ultimate luxury.

The treatment uses the goodness of various oils – sunflower, sesame, Macadamia, orange, lavender and orange – combined with Californian, Swedish and Chinese massage techniques.

Rewa Escape, Mumbai

The couple’s treatment is rightly called Sneh Abhishek, which is an aphrodisiacal ritual. The treatment

Zingrawon Shatsang, Owner, Zido Salon, Mumbai

consists of a royal foot soak, an aromatic steam bath, body massage, scrub and wrap.

The Deltin, Daman

The Deltin Duo massage is based on healing traditions, this massage is performed by two therapists mirroring each other’s movements. It’s like experiencing two full body massages at one go. The therapists uses the client body as a form of canvas onto which they choreograph slow, detailed moves of varying paces and pressures.

Warren Tricomi, Mumbai

The luxury brand not only offers special discounts for V-Day but also gives its clients interesting packages to combine treatments.

L’Occitane Spas

There’s no better gift than customised gift cards with personal messages from L’Occitane Spas.

ALL FREE DOWNLOAD.COM

Stylist’s speak

We got privy to the V-Day plans of top hairstylists of the country. Read on to know how stylists like to work on and celebrate Valentine’s Day.

Shirin Merchant, Owner, Kut n Make Salon, Mumbai

“Valentine’s day is special as it’s one of the busiest days at the salon. I love making my clients feel special by beautifying their hair and dolling them up at our Valentine’s special offer prices. It’s a happy feeling to make them feel loved.”

“I once tried something really interesting on myself for V-Day. I sported a short hair wig and had sprayed the tips red.”

Swati Gupta, Owner, Bodycraft Salon, Bangalore “We try and work stuff for couples in order to give them a chance to spend time together without any interruption and I think spas are the best way to truly relax and pamper yourself. We keep are a step ahead of competition as we offer a onestop-shop for all your beauty needs, including skin and dermatology.” “ This year has been different as we have received a lot of appointments for weddings on V-Day. Generally the customers come from the age group of 20s, 30s and early 40s. Men have become proactive when it comes to grooming, and it’s not limited to V-Day. Men now take more interest in what has to be done to their hair and skin.”

“On the personal front, my husband and I make a conscious effort to ensure that we spend time together each day. I think we would order in, watch a movie and spend quality time together.”

“We believe in giving our best service every day. Although we don’t have special packages for V-Day, we do give out surprise goodies to our clients.”

“From a business point of view, a week before Valentine’s Day the footfalls generally increase. However, if Valentine’s Day falls on a weekend, it gets extremely busy. The age group of clients is between 16 and 35. One important change that I have noticed in customer behaviours is that men come to get a haircut especially for Valentine’s Day. It’s actually refreshing to see men taking more interest in grooming themselves.”

“For V-Day this year, I will be working at the salon during the day and go out for dinner in the evening. Although I haven’t planned on any special look for the day, I will be wearing my favourite red lipstick for sure.

Design separately One product-one tool trick

If you have 10 minutes and one styling product before your V-day date, which style would you create for yourself ?

Here’s what our experts say:

Shirin: I would definitely try a

messy look. A quick scrunch with a curling product is my idea of a quick style. The spiral splendour can then be put in place with a few bobby pins.

Swati: I would use System

Professional Delicate Volume and scrunch up my hair for a voluminous look or use Velcro curlers for soft pretty waves.

Zingrawon: I would use Totally Baked (BedHead by TIGI) and tong my hair into a tousled, wavy hair look. b eauty l aun chpad | 02.15

63

BEAUTY/Preview

V-Day

MEHER CASTELINO PUTS TOGETHER THE COLOURS THAT WILL RULE THE FASHION SCENE THIS VALENTINE’S DAY.

V

alentine’s Day is just a day but it makes the whole month of February an interlude for love. It’s a day when lovers, friends and parents profess their love for their dear ones. The colours red and pink are strongly associated with this day. These are also the hues that play an important role in traditional Indian celebrations. It’s no doubt then that Indian fashion for V-day takes on a unique aspect.

While many designers prefer to showcase their work in shades of pink and red, there are others who prefer to add variations to the V-day colour palette.

Valentine ensemble

Designer Aniket Satam has created a special collection to celebrate the day of love called ‘Love is Blind’. “Red is the ultimate colour of passion and strongly reflects a sense of intense emotion, whereas pink compliments the feminine grace of the intimate relationship, which we share with our loved ones. In the modern marketing dynamics, these two colours are now extensively commercialised with the universal celebration of Valentine’s Day,” he said.

Aniket feels that the vast and versatile variation in terms of shades and tints of these two colours allows the wearer to experiment and adapt these hues to their personal style. “Instead of bold and bright reds, opt for deeper sophisticated burgundies and maroons for formal dinners and elegant black-tie affairs. If you love scarlet, avoid flashy and shiny fabrics such as satins and velvets as they look tacky

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when photographed. Opt for shades of wines, from rose wine to Marsala, as they are predicted to be the colours of the season.

These shades look best in fabrics with luminous shine for more luscious impact,” adds Aniket.

He continues with more advice, “In pinks, opt for seductive cosmetic palettes of rich mauve, plum, radiant orchids to magenta and deep plums for an elegant look. For a softer impact go for lacy numbers and classic silhouettes like full skirts and sweaters, sheath and shifts in delicate pastels like marshmallow pink and soft lilacs.”

For designer Nachiket Barve there’s something visceral, bold, striking, defining, passionate, authoritative, unapologetic and confident about red that captivates the eye and the imagination as its myriad shades work on every skin tone and ethnicity. “I always like to use some tones of red in my collections either as an accent or a whole segment and they are ideal for Valentine’s Day. Red is a part of world cultures – Russian, Red Indian, Masai, Japanese, Indian and Chinese – red works across age, profession and is truly eternal.”

Power of colours Po

Red comes with a glamour factor with celebs pirouetting in dazzling designer wear in red at glitzy events. The famed Italian couturier Valentino’s wel-known love affair with red was so intense that he had complete collections of red garments, which prompted the fashion world to rechristen the colour ‘Valentino Red’. Christian Louboutin’s obsession with red soles for his shoes is legendary, which have now become synonymous with his brand.

Priya Patil a Space Stylist for Visual Atmosphere who designs the visuals of stores and displays for various products shares her vision for the two colours on Valentine’s Day: “Most people get in touch in the first week of February for visual merchandising (VM) for their stores. I am currently designing some Valentine jewellery displays. I usually do not like to go the obvious route of design for Valentine’s Day like using hearts. Instead I would play on the emotion of love and convey the message using graphics and props such as birds. However, there are clients who insist on a more direct approach, in which case I use laser cut hearts with neon green acrylic.”

Styling the celebs

Celebrity stylists, too, are busy around V-Day. Sakshi Mehra, stylist to Sonakshi Sinha reveals her ideas: “I would love to see Sonakshi in an ash pink leather skirt teamed with a teal or baby blue cropped top and some silver metallic pointy pumps to keep the outfit edgy and cool. Though I would love to keep the romance alive I would stay away from the clichéd reds and pinks instead go for ash pink or lavender.

For Sonakshi’s crowning glory, Sakshi recommends, “For a feminine whimsical look, I would go for a floral crown and a full turban with a vintage pin for a dramatic look. And it will be pastel pink, mauve and lavender for hair accessories.”

Make up with love

Red and pink lipsticks and nail colours are definitely popular around the 14th of February, with brands sparing no efforts in highlighting them.

Nothing looks more seductive than red or hot pink lipstick.

Red/pink lipstick looks great on all skin tones – giving a tanned look to the wheatish complexion, turning fair-skinned ladies into fragile beauties and making dark skin look exotic.

You have a plethora of choices with nail art which can infuse motifs of love with the colours of the season.

Dressing up do’s and don’ts

1. Don’t be afraid to mix reds with pinks but maintain sharp contrasts. Think light onion pink with deep maroons or fuchsia with poppy reds.

2. Experiment with lady-like silhouettes with modern patterns.

3. For more drama opt, for tone-on-tone embellishment or soft fuzzy textures or lace details for a fairy-tale impact.

4. For a dreamy romantic look, try play of sheer layering, ombré with whites, floral prints, vintage bias cuts and lace details.

5. Avoid dressing in one tone. Matching accessories is a crime.

6. Avoid black accessories with reds; opt for camel or tan accessories for subtle impact.

7. If not sure about all red garments just throw a scarlet pea coat or trend in suede for an interesting element.

8. Men should stick to classic polo or oxford shirts in dusty pink for luncheon with khaki formals or crisp tailored city shorts, Fedora and aviator are best companion for cafe meets.

9. For dinner dates, men can opt for burgundy shirts with black trousers. b eauty l aun chpad | 02.15

65

FRAGRANCES /Valentine special Police

Icon Personality type: Stylish

man

Scent The

of

L VE IT’S THE SEASON OF ROMANCE... GET ADDICTED!

Inspiration: Eagle is the symbol of this fragrance, as it stands for majesty, elegance and aggression. Icon is created for a man who wants an energetic fragrance characterised by fashionable and definite colours.

The perfume bottle has a complex design as it is shaped like a chiselled eagle.

Notes: Fruity and spicy flavours burst as the top notes with pink pepper, cardamom and strawberry. The heart notes are rosemary, lavandin and patchouli. The scent ends with the bottom notes of vanilla, leather and sandalwood.

Giorgio Armani

Code Ice Personality type: Charismatic man Inspiration: Classic fragrance gets a

modern twist in Armani Code Ice. The oriental, aromatic feel of Code Ice permeates the air with a captivating, sensual scent developed by Alberto Morillas, Master Perfumer. The perfume bottle is inspired by the design of an Armani tuxedo.

Notes: Code Ice flaunts woody oriental notes mixed with tonka bean, blond tobacco and guaiac wood. Its light citrus notes clash with sweet and aromatic star anise to enhance the scents of wood mixed with leather and vibrant amber. Lemon, clary sage and tonka bean come together to exalt a delicate and invigorating peppermint aroma.

Ralph Lauren

Midnight Romance Personality type: Modern The Body Shop

Scandal in a Bottle Personality type: The unconventional woman Inspiration: The hot red musk fragrance in indeed

a ‘Scandal in a Bottle’ as it contains no flowers and is yet seductively feminine. Perfumer Corinne Cachen reveals the inspiration behind this scent to be the movie ‘High Heels’, which uses red to dramatise women’s sensuality. She combined the warmth of spices with the essence of musk to create a unique feminine fragrance.

Notes: The top note comes from pepper plants, while the

heart note is that of cinnamon, a known aphrodisiac. The end note has tobacco for a mysterious addictive allure.

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woman

Inspiration: A male and a female

perfumer have created this scent that is a mix of feminine charm and mystery.

There is an undercurrent of contradiction in the fragrance as sensual tones meet mysterious ones. The transparent bottle has soft pink juice sealed in it with a shiny metallic black cap.

Notes: It opens with fruity top notes of raspberry, Italian bergamont, juicy lychee. The heart is floral with tones of peony, jasmine samba and freesia, while it ends with base notes of black vanilla, iris absolute and ambrox that add to its wonderful mystery.

Giorgio Armani

Sì Eau de Parfum Intense Personality type: Self-confident lady Inspiration: This perfume showcases a

gamut of attitudes – modern, sophisticated, strength of desire, serenity and self-confidence – and it is for a woman who says an emphatic yes to all of them. The falcon comes with a 3-D lacquered effect, inspired by hand-blown Murano glass.

Notes: Blackcurrant neo jungle essence is

illuminated with zesty bergamot and mandarin essences, with a hint of freesia. The heart offers rose de mai super essence and neroli absolute with velvety davana and osmanthus blossom.

The end notes have fir balsam, golden benzoin and orcanox and patchouli.

Diesel

Wild Personality type: Wild man Inspiration: The key to this perfume is its

user – the man who is connected with his wild side even amidst urban life. Little by little he rebalances with nature and plant life, concrete and wood, the craziness of the city and the sense of wildlife.

Notes: Ancient powders complement

the creamy coconut note, while the moist mousse stands out as a rugged vetiver, earthy and primitive. The Provencal lavender note is set off by exotic tones of musk. And citrus fruit with its acidic note from the citronella adds an urban touch.

Nautica Emporio Armani

Diamonds Rose Personality type: Free-spirited woman Inspiration: The sparkle of diamonds and the

freshness of roses, this perfume is a true reflection of the uber-chic femme fatale. The perfume has ingredients that make the overall scent powerful yet comfortable as it merges irresistibly with the skin. The multi-faceted bottle scintillates with rose-tinted reflections.

Notes: Bergamot mingles with the juicy tones of raspberry and blackcurrant in the opening notes. Bulgarian rose lies at the heart of the scent enveloped with crunchy tones of lily of the valley and freesia. Amber in the end notes meet the woody sensuality of patchouli.

Nautica Live Personality type: Adventure-loving male

Inspiration: The new edition of Nautic

Life stands for love, passion, freedom and adventures; it is dedicated to the sea and has a direct and fresh appeal. Extending the overall marine theme of the brand, the new scent links the free spirit and masculine energy with aromatic and sea notes full of strong character and freshness. The bottle has an interesting detail of a boat rope inside that serves as a pipe for the spray.

Notes: Nautica Life is a romantic blend of a

bunch of freshness combined with mysterious herbal flavors and seductive woody notes. b eauty l aun chpad | 02.15

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FRAGRANCES /Valentine special Jimmy Choo

Exotic Personality type: Strong yet

playful woman

Inspiration:

Created by Oliver Polge, Domitille Bertier and Veronique Nyberg, Exotic is inspired by the signature Jimmy Choo leathers. It has an exuberant character punctuated with lively colours and exotic elements. The glass faceted bottle comes in an intense fuchsia and an enamel cap, with python print on outer packaging.

Notes: The top notes are blackcurrant sorbet and pink grapefruit.

The heart notes are tiger orchid and passion flower. The dry down comes with the delicious tones of raspberry and patchouli.

Paco Rabanne

Black XS Potion Personality type: Woman of

passion

Inspiration: This limited edition fragrance has been created for those who know extreme desire. The perfume comes encased in a red and black bottle signifying sultriness and mystery with Gothic title for its the rock identity. It’s also available for men.

Notes: Driven by grapefruit, the opening notes are zesty. At the heart is the sensuous accord of Baccara rose and Hellebore rose, which dissolves into the voluptuous aromas of black sandalwood.

Karl Lagerfield

Karl Lagerfield Pour Femme Personality type: Fashionable Carolina Herrera

212 VIP Rosé Personality type: Party girl Inspiration: The best party is the key idea behind this

perfume. Authentic, spontaneous, creative and sophisticated are words that best describe this scent and its wearer. It has a fresh, feminine and sensual feel about it. The flacon sports a degradé effect in matte pink. An engraved ring, VIP signature and the magnetic cap gives the bottle a cool and chic look.

Notes: It opens with the Champagne rose accord that’s fresh

and fruity. At the heart of the perfume is the delicate and tender peach blossom. The scent culminates in queen wood notes.

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woman

Inspiration: Perfumers Christine

Nagel and Serge Majoullier have created an elegant green floral for Karl’s eau de parfum for women. The perfume stands for Lagerfield’s philosophy of accessible luxury and complete fashion. Clear glass with a large metal ring makes for the irresistible bottle.

Notes: The fragrance opens with a burst of fresh lemon, velvety peach and a full bouquet of roses, magnolias and plumeria. It becomes contemporary with musk and dark, ambery woody notes at the base.

BEAUTY/Skincare

Power Facial Dr. Kiran Lohia, MD and Medical Director of Lumiere Dermatology, New Delhi, unravels the power facial!

IN HOLLYWOOD AND BOLLYWOOD, MORE AND MORE CELEBRITIES ARE SHYING AWAY FROM THE SCALPEL, AND MOVING TOWARDS NON-INVASIVE THERAPIES. HENCE, THE EMERGENCE OF THE ULTRAEFFECTIVE DERMATOLOGY FACIAL, WHICH GIVES INSTANT AND LONG LASTING RESULTS, WITHOUT ANY PAIN OR SUFFERING! THE POWER FACIAL, INNOVATED, CREATED AND ADAPTED BY NY DERMATOLOGIST DR. KIRAN LOHIA FOR INDIAN SKIN, IS THE LATEST IN MEDI-FACIAL TECHNOLOGY, OFFERING A 360-DEGREE THERAPY THAT ALL THE CELEBRITIES ARE DOING BEFORE THEIR RED-CARPET EVENTS! EVEN KIM KARDASHIAN FAVORS THE POWER FACIAL WHEN SHE IS LOOKING FOR INSTANT RESULTS WITHOUT THE DOWNTIME! DR. LOHIA ELABORATES FOR BEAUTY LAUCHPAD INDIA.

IMAGE: ALL-FREE-DWONLOAD.COM

What Does it Target?

The Power Facial erases pigmentation, under eye circles, fine lines, freckles, blotchiness and open pores while also tightening up the face and neck! Ultimately, you walk out of the clinic looking 10 years younger with an iridescent glow and smooth complexion. With this magical facial, there is no need for any injections or surgery, and you don’t have to worry about pain, side effects or risks!

How Does It Work?

With 6 different technologies in one, the Power Facial gives you instant and permanent results. Gentle resurfacing and brightening with two different sciences, combined with AFT technology beautifully erases pigmentation, fine lines, blotchiness and open pores. Then, we tighten and lift the entire face using US FDA Approved state-of-the art contouring technology, making you look like time has reversed almost instantly!

Finally, gentle mesoinfusions of actives with light stimulating therapy cap off this

luxurious treatment to help brighten, tighten and soothe your skin.

Who Should Go For It? For those who need an instant dramatic result or have an event the same day, the Power Facial is ideal for your skin; particularly if in addition to a dull or blemished complexion, you also suffer from facial sagging, under eye circles, jowls or even a double chin. Because the Power Facial targets the superficial skin’s defects as well as the deeper sagging and aging issues, it gives you a 360-degree result even in one sitting.

How Many Sittings does one need?

For a pre-event result, only 1 sitting is required, giving you long lasting results due to the Power Facial’s antipigmentation and collagen boosting activity. However, if you are looking for a 100% improvement in your concerns, a few sittings are required, after which the results are permanent! At most, a touchup once every year or few years after that can be done to maintain its anti-aging effect! b eauty l aun chpad | 02.15

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BEAUTY/Skincare

Aesthetically Speaking COHERENT MEDICAL SYSTEMS ORGANISED A WORKSHOP ON ADVANCED LASER TECHNOLOGY TRAINING FOR DERMATOLOGISTS AND COSMETIC SURGEONS IN MUMBAI. — BY KANISHKA RAMCHANDANI

A

nti-ageing is one of the prime concerns in skincare, not only in India but also worldwide.

In an effort to bring forth the medical developments in anti-ageing technology, Coherent Medical Systems conducted a workshop on cosmetic surgery and dermatology. The workshop aimed at providing information about advanced technologies in anti-ageing and served as an educative platform aesthetic dermatology.

The panel of experts included Dr Abnoel Bakus, Practicing Clinical Dermatologist and Co-Director of Clinical Research, Chicago, USA, Michael Byers, Clinical Specialist Cynosure, USA, and

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Dr Inna Belenky, Clinical Manager Viora, Israel. Amongst participating Indian experts were Dr SC Rajendran, Dr SG Parasramani, Dr Chytra Anand from Kosmoderma Bangalore, Dr HK Kar and Dr Minal Patwardhan from Dubai.

The panel experts discussed in detail the use of latest technology in correcting skin toning, pigmentation, tattoo removal, skin tightening, body and face contouring, removal of stretch marks, fine lines, wrinkle reduction and cellulite reduction.

Dilip Meswani, Managing Director, Coherent Medical Systems, said, “Antiaging is now becoming a buzz word.

Indian skin which is so different from Caucasian skin needs safer and result-

oriented technology. Current modalities have lots of limitations. Technology like RevLite is one of the best modality with unique PTP technology which addresses the problem of anti-aging and other skin related problems on the Indian skin.”

“MedLite’s homogenous beam delivers energy evenly over the skin’s surface, minimising epidermal injury and increasing patient satisfaction. This safest, fastest and easiest–to–use laser revolutionised the way physicians think about aesthetic laser procedures. Melasma, a challenging indication to treat by medicines and other cosmetic procedures, can be treated effectively by MedLite and RevLite Q-switched laser therapy,” said Dr Bakus.

Dr Belenky and Dr Bakus gave exclusive interviews to Beauty Launchpad India Tete-a-tete Dr Belenky Tell us more about radio frequency technology in dermatology.

Radio frequency technology has been used in medicine and surgeries for more than 100 years. In the 1980s, this technology was used in aesthetics for skin tightening and lifting. Now it is used in many applications like body contouring, cellulite treatments, wrinkle reduction, fat volume reduction, apart from tightening and lifting.

Some companies combine radio frequency with other technologies in the same machine, such as infrared and vacuum. The combination of radio frequency and vacuum section helps lymphatic drainage and blood circulation and gives mechanical stimulus for collagen production. Vacuum also helps in deeper penetration.

Do you think this technology will help Indian consumers?

Given the Indian culture and lifestyle, I think body contouring is going to be really popular. There are consumers who want contouring in specific regions such as cheeks, arms and love handles.

Radio frequency will be popular amongst these consumers and also amongst women burdened with post-natal tummy flab, including stretch marks. This will also help people who have undergone extreme weight loss or liposuction. It also does wonders while dealing with cellulite.

What is the radio frequency treatment like?

There are actually no guidelines to be followed before the treatment although it is recommended that you drink a lot of water. You will get better results if your skin is well moisturised. Otherwise there are no special guidelines for radio frequency treatment. You come in the clinic, the required area is cleansed as per regular process and the treatment is administered. The time span can range from 15 to 35 minutes. During the procedure you will feel heat but it’s not painful.

In our training we tell doctors that if the client is complaining of pain, then you are doing something wrong. It is absolutely safe to use around the eyes, too. After the treatment, you can continue your daily life. Some post-care suggestions include avoiding hot baths or Jacuzzi baths on that day. There are no side effects, no down-time and no healing process.

When will the client start seeing results?

health conditions such as heart pacemaker, active cancer, type I diabetes, etc.

Have you noticed any difference in the way the treatment works on people of different skin colour?

More than the skin colour, the treatment differs for people from different ethnic group. This is mainly because of the genetic differences in these groups and also because photo-ageing affects them differently. So, most companies develop customised protocols to suit these varied ethnicities.

Tete-a-tete with Dr Bakus Tell us how the Q-switched laser therapy works.

Q-Switched laser comes in very fast pulses, for instance the RevLite machine gives us pulses at the rate of five nanoseconds, and maintains this rate for the entire duration of the treatment. This helps in keeping the peak power of each pulse and the beam profile the same.

Which issues can be addressed with this technology?

We did a lot of clinical research and found that it is useful in fine hair removal and active acne amongst males in the beard area. It can also be used for skin toning, facial rejuvenation, tattoo removal, melasma, hyper pigmentation, open pores, blackheads and light scars. Moreover, RevLite is safe to use on darker skin, too, with no side effects.

In the anti-ageing realm, do you think this laser treatment will replace fillers?

No, this laser is not meant to replace fillers or Botox, which are for deep lines and wrinkles. Laser will help you more with fine lines and facial rejuvenation.

Is special training required to operate this laser?

Usually dermatologists who are familiar with laser machines will not find it difficult to operate this one. The distributors, of course, provide training sessions.

Visible results differ from patient to patient. Some people see immediate results, some see them after two sittings, some after four sittings, so it varies. You can never judge the results before the treatment. But what we can promise the patients is that they will eventually see results because radio frequency always works.

What should be the time gap between treatments?

That really depends on the protocol charted out by the doctor for you, taking into account what problem are you addressing with the treatment and the age factor.

Is there any age restriction?

Not really, the contra-indications of radio frequency are not based on age but on the client’s b eauty l aun chpad | 02.15

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BEAUTY/Bridal

Eternal Wedding Collection FOR THE FIRST TIME EVER WELLA LAUNCHED A COLLECTION OF WEDDING LOOKS FOR THE INDIAN BRIDES

W

ella Professional’s recently unveiled their very own Eternal Wedding Collection- the collection presented a majestic range of wedding hair styles designed to make the Indian bride shine.

The looks were inaugurated in the presence of Stan Darren Newton Creative Director P&G Salon Professional India , and Bollywood Diva Aditi Rao Hydari.

Says Stan Darren Newton, “A wedding is one of the most important occasions in anyone’s life. Creating a look that amplifies the bride’s beauty has been a truly enriching experience”.

Ace styist Placid Braganza and Darren Newton have together created the “Eternal Wedding Collection”, - comprising of looks such as Bridal Crown, Cascading waves, Charming Jewel, Intricate Weave, Lotus blossom and Timeless weave. Stan also introduced the audience to the unique range of products by Wella Professionals used to create these looks.

Placid Braganza, Expert Wella Professionals commented, ““The opportunity to play with various coloring techniques while creating this wedding collection for Wella, has been a wonderful experience for me” Through this collection Wella Professionals has tried to give a modern interpretation of wedding looks by creating a perfect fusion of tradition and modernity.

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BUSINESS

GUTTER CREDITS PHOTO COURTESY: VIKI THAKKAR

BUSINESS /Conversations PAVING THE PATH FOR SPIRITUALITY AS A WAY OF LIFE TO BATTLE THE UNENDING STRESS AND DAUNTING CHALLENGES OF MODERN LIFE, SADHVI BHAGVATI SARASVATI, OF PARMARTH NIKETAN, OPENS UP WITH BEAUTY LAUNCHPAD INDIA ON HER BLISSFUL SOUL ENHANCING LIFE JOURNEY & Shri Narendra Modiji and Pujya Swamiji met in New York during Pujya Swamiji and Sadhvi Bhagawatiji’s visit to the US for meetings on Climate Change at the United Nations.

THE INTERNATIONAL YOGA FESTIVAL IN RISHIKESH FROM

SPIRITUAL

1ST TO 7TH MARCH 2015.

THE

CALLING

Q.

What was the essential reason that made you come together with Parmarth Niketan Ashram and leave your homeland, USA?

I was 25 when I came to India, on a visit as a tourist, with no knowledge at all about India. I had graduated from Stanford undergraduate and was doing my PhD in psychology. I also studied yoga at that time, which was greatly helpful to me physically and emotionally, but I never had thought much about spirituality. The only reason, I actually even agreed to travel to India was that, I was a strict vegetarian and so when India was suggested as a travel destination, I agreed because I knew that at least I would be able to easily eat pure vegetarian food without having to worry about speaking the language, quizzing waiters about broths, stocks and sauces, etc. However, the Divine had different plans for me…When I stood on the banks of the Ganga (the Ganges) I had the most incredible, indescribable spiritual experience. It felt, as though a veil that I had worn for 25 years was pulled off and I could really see, I could see the incredible divinity, the presence of the Divine, wherever I turned, it was truly magical.

When, I finally met Pujya Swamiji (Pujya Swami Chidanand Saraswatiji, the President of Parmarth Niketan), I knew that it was here, at his ashram, in his seva, that I was meant to live. The vows of renunciation came automatically, actually. That which I was renouncing paled in comparison to that which I was receiving.... It was the most natural step to take.

Q.

We have learnt that in the year 2000 itself, you had taken sanyas diksha from your guru, His Holiness Swami Chidanand Saraswatiji Maharaj.

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What has been the essential difference in your ways

of living since then?

My life pre-sanyas but post-arrival in India and post-sanyas have not varied much at all. I was already living the life of a sanyasi from the moment I decided to live in India. The official initiation in 2000 was the beautiful and powerful ritual of solidifying that decision and commitment.

As a sanyasi, I live in the service of God, Mother Earth, my brothers, sisters and Mother Ganga. Life has become much simpler…

Simplicity is a key feature of living as a Sanyasi. One really learns to distill life down to the essential components. So much of what most of us worry about and spend our days fretting over is not essential. One does not have to take Sanyas to live like that, every one can live more simply. We can all de-clutter and simplify our lives — from our wardrobes, to our schedules to our closets to the food we put in our body. The mind and thoughts are the first things that need to be simplified though, because otherwise it’s just suppression of desire. The goal is really to simplify the mind so that it focuses on that which is present, true, beneficial and essential and doesn’t get lost on a trip into the deep past or unknown future.

Q.

What would be your advice for women in an increasingly violent world, especially in India?

The shift needs to come not only for the feminine in the form of human females, but also for the feminine in her form as Mother Earth and Mother Nature. The same callousness with which our society believes that human females can be used and abused

at will, also applies to our treatment of the earth and nature, as purely a commodity to be exploited to our advantage.

The shift towards a true empowered Shakti will include not only Shakti in the form of human girls and women but Shakti in all her forms. We need a cultural shift towards absolute abhorrence and intolerance of violence and exploitation towards any aspect of the feminine.

Additionally, I always remind women that we are frequently our own enemies. Just because the media or the culture indoctrinates us with the view, that we are only a body, that the body has to be svelte, sexy and appealing to men, that our greatest asset is our sex-appeal, it doesn’t mean, we need to internalize this insidious indoctrination. Magazines, advertisements and TV shows may say it. But that does not mean, we have to believe it! We need to really use our own power of intelligence and discrimination to see what is true and what is false, and move forward with an ardent commitment toward only the truth, rather than buying into the indoctrination by the horribly limited way. We starve ourselves, doubt ourselves, develop eating disorders and generally undermine the very divine nature of who we are. Lastly, of course, we need to utilize our resources and our power to ensure that strict laws are enacted and enforced against any violence towards women, of any age, in any place and at any time of the day or night.

Q.

What does wellness mean to you?

Wellness means that In this present moment in this breath, I find peace and joy. That does not necessarily mean that I don’t have my little pain in my back or I would not like to loose that little bit of weight or I absolutely got my 8 hours last night. But it only means that in this moment there is a level of ease. Disease is the opposite of ease.

Yet there’s so much today that ails us- it may not be a diagnosable disease but yet we are not at ease. So what we are looking at is psychologically and physically- medically the number of undiagnosable illnesses that people manifest – this muscle issue, nerve pain, fatigue issue. We often hear people say “my system is out of balance”.

Wellness is when our system is in balance. There are many of us whom a Doctor would categorise as being well and absolutely fine and yet there’s such a state of dis-ease inside of us. There are several others whom a doctor might detect unwell based on certain parameters and yet because of their internal sense of stability and groundedness, there is health and wellness that radiates from them. Wellness is different from just physical health.

It’s a full sense of wellbeing. A sense of being at ease. Of course physical health is important but wellness is much more than just physical health, being free of disease, free of physical issues as well as free of emotional restlessness which amounts to a sense of there being something wrong with one’s self. Wellness is a sense that - all is right! The field of psycho neuro immunology is a whole field interlinking psychology- our thoughts and emotions, neuro- the actual chemical and electrical signals in the brain and immunology – there’s a very well defined relationship between the soft psychology, the hard science and our immunity.

the universe. So the conclusion would be that this being is a full organism, what happens in one part of the body or mind impacts the other. That doesn’t mean that I am to be blamed if I get cancer, its just an understanding that I am one organism. That being said , there is a physical component, you cut us we bleed, if we are in close proximity of a contagious illness eventually we will catch it.

These are called illnesses of the body. That’s why we take care of it, it’s a vehicle that’s been given to us. This is my vehicle, its one whole entity, but we have to understand that IT is not who I AM. Even if it has fever or pain, doesn’t mean who I am needs to have an experience of suffering. You have cut me I have pain- neural signals of pain going to my brain but that does not mean I have emotional response of pain- that’s my choice. Wellness is to first and foremost take care of the vehicle, recognize the interactions between the different parts of the vehicle, and to realize that I am not the VEHICLE. If my car gets a dent that does not mean I have been dented. I am just the driver or the passenger.

Q.

With the 2015 edition of the Yoga Festival coming up, what is it going to be like? What are the key elements?

This will be the 16th year of the Yoga Festival. This year we have 60 different saints and ‘yogacaryas’, (teachers) coming from all over the world. Its probably the biggest we have ever had , typically we have aroud 500 to 600 people. Last year we had people from 51 different countries.

Patanjali spoke about 8 limbs of yoga- beginning with yama and niyama, asana, pranayama, and moving all the way up into Samadhi. Most people focus on limb 3 which is ‘asana’, and ‘pranayama’. We are trying to give people experience of all the limbs- one to seven. You cant give Samadhi as an instuction. That’s the grace of ganga. We will give you the full spectrum!

Q.

Finally what is the message of the yoga Festival?

Yoga is union. We aim to bring about as many different unions as we can. It’s a union of different schools of yoga- we have about 50 different types of classes, as many yogacharyas, a union of countries, colours, cultures. Union of ourselves to each other, to ourselves and to the divine. I feel India calls people and if you have come all the way here you have been called and the fruit of this journey is union.

Q.

With your background in science and now spirituality what are your conclusions about the human existence?

We are a whole organism. The more separate we feel from ourselves the less at ease we are. Whats the difference between aerobics and Yoga? Yoga is uniting us – at its core it is union with the divine- uniting with your breadth, fullness of your being and b eauty l aun chpad | 02.15

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BUSINESS /Industry updates

Training The Talent INCREASING SKILLED MANPOWER IN BEAUTY AND WELLNESS SECTOR IS TOP ON THE AGENDA FOR BEAUTY & WELLNESS SECTOR SKILL COUNCIL. — BY KANISHKA RAMCHANDANI

T

he 4th Governing Council meeting of the Beauty & Wellness Sector Skill Council was held in New Delhi on 30 January, 2015. The chief guest for the event was the honourable Minister for Skill Development and Entrepreneurship Mr Rajiv Pratap Rudy. Other esteemed guests for the occasion were the Director General of the National Skill Development Agency (NSDA), J P Rai, the CEO and MD of the National Skill Development Corporation (NSDC), Dilip Chenoy, Senior Adviser at CII and Supriya Banerji as well as leading beauty and wellness industry players. The meeting was presided over by Vandana Luthra, Chairperson, Beauty and Wellness Sector Skill Council.

Outlining her vision for the Council, Vandana said, “We have a dream to ‘Make in India’ the best beauty and wellness professionals worldwide.” An increased focus on the beauty and wellness arena will also be in keeping with the Government’s Beti Bachao Beti Padhao initiative.

She pointed out that the Beauty and Wellness Sector Skill

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Council was keen to work in close collaboration with the Ministry of Skill Development and Entrepreneurship in order to contribute significantly to the Prime Minister’s ‘Skill India Mission’.

While speaking about the enormous potential of the beauty and wellness sector, Minister Rudy complimented the Council’s initiatives. The other spokespersons at the event also made valuable suggestions for transforming India’s skills landscape.

IN THE WAKE OF THE 4TH GOVERNING COUNCIL MEETING, VANDANA SPOKE EXCLUSIVELY WITH BEAUTY LAUNCHPAD: Tell us about the Council’s efforts for the idea of ‘Make in India.’

At the Beauty & Wellness Sector Skill Council, we have decided to adopt a two-pronged strategy to contribute to the Government’s ‘Make in India’ Mission. At the one hand, this involves providing young people cutting-edge,

industry-oriented skills mapped to global standards, so that those undergoing training may emerge as the best beauty and wellness professionals internationally and be capable of finding employment anywhere in the world. On the other hand, our efforts are geared towards instilling the spirit of entrepreneurship among our trainees, particularly among women, so that we may produce more first generation entrepreneurs.

How will these efforts help women?

The beauty and wellness domain employs more women than men and also presents them the scope to turn entrepreneurs in their own right. Therefore, harnessing this sector offers a fantastic opportunity to improve the lot of women nationwide, and by extension speed up the progress of the country.

The Council is in talks with the Ministry of Skill Development and Entrepreneurship ways to empower women to start their own salons in rural and semi-urban areas by also helping in arranging funds for them through facilitating tie-ups with banks.

We are also discussing with the Ministry and the NSDC ways to design short-term management courses on beauty and wellness for which students may enroll at any training centre affiliated to the Beauty & Wellness Sector Skill Council. It is our intent to pilot this project in Bihar once the Hon’ble Minister for Skill Development & Entrepreneurship approves the initiative. Moreover, we are looking at the possibility of having our website double up as an employment portal.

Beauty and Wellness Sector Skill Council’s efforts in a nutshell:

1. To contribute significantly to the ‘Skill India’ Mission 2. The Council has internally worked out a target of training and certifying 155,000 people in the financial year 2015-16. 30,000 of them will be trained under the nonSTAR category.

3. The Council has affiliated with 13 training partners that run 105 affiliated training academies across India.

4. The Council also intends to match this performance on the Train-the-Trainer front. It has already piloted 24 Train-the-Trainer initiatives so far.

5. The Council is exploring the possibility of setting up a Centre of Excellence in Gurgaon to undertake Trainthe-Trainer programmes. The proposal will be shared with the Hon’ble Minister for Skill Development and Entrepreneurship Mr Rajiv Pratap Rudy to seek his intervention for coming up with an incentivising scheme for training trainers on the lines of the STAR scheme.

6. The concept of a ‘Beauty and Wellness Day’ is under way, which will be observed every year to make people aware of the vital role that this sector plays in the economy.

7. The Council is keen on tapping unutilised government facilities and school and college premises during nonclass hours to provide training in beauty and wellness.

What are your views on the ‘Beti Bachao Beti Padhao’ initiative?

As a woman and as an ardent advocate of women empowerment, I feel the Beti Bachao Beti Padhao initiative will unleash the dormant potential of nari shakti, which is what India needs to achieve the progress it desires. As Swami Vivekananda rightly said, “The best thermometre to the progress of a nation is its treatment of its women.”

Share with us your views on the development of the beauty industry in India in Year 2015.

Increasing awareness about health and well-being, the rising cost of curative healthcare, which is prompting people to look at preventive healthcare as an option, and a growing middle class population nationwide with both the conviction and the resources to spend on aesthetic treatments are all factors contributing to the development of a vibrant and sustainable Beauty and Wellness sector in India. I expect the growth momentum to be maintained in 2015 also.

As per a FICCI-PwC report titled ‘Imperatives for growth: The wellness industry,’ released in August 2013, India’s wellness sector grew 18-20% year-on-year in 2012 to touch the Rs 70,000-crore mark. The same report projected that the Indian wellness sector will continue to show a strong growth trajectory in the coming years also, with the market size likely to rise to `100,000 crore in 2015.

b eauty l aun chpad | 02.15

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EVENT/Preview

Awards Extraordinaire!

AS L’ORÉAL PROFESSIONNEL REVEALED THE NEW AVATAR OF COLOR TROPHY AND THE FIRST EDITION OF INDIAN HAIRDRESSING AWARDS, IT ALSO RAISED THE BENCHMARK FOR CREATIVITY AND INNOVATION IN HAIRDRESSING AND SALON BUSINESS AT THE EXTRAVAGANT GRAND FINALE. — BY KANISHKA RAMCHANDANI

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GUTTER CREDITS

T

he stage was set for some scintillating performances. The evening was glittering with stars... on the inky blue skies of Goa as well as at the venue of the ‘Oscars of Hairdressing’ award function. The erstwhile Color Trophy

by L’Oréal Professionnel was revamped as the Indian Hairdressing Awards. While this took the benchmark for creativity and business in hairdressing several notches higher, it also set a new aspiration in the hearts of aspiring hairdressers.

After successfully hosting the Color Trophy for four years, L’Oréal Professionnel added a unique aspect to the Indian Hairdressing Awards with the inclusion of business awards, which were introduced for the first time, to recognise salons that demonstrate excellence in the business of hairdressing.

A gala celebration

The L’Oréal Professionnel Indian Hairdressing Awards were held on 02 February, 2015, in Goa. The event was a grande affaire, one that was full of creative fervour, learning sessions and performances by the crème-de-la-crème of the styling world.

But the journey towards the grand finale night was full of hard work for the participating hairdressers. The four regional rounds, which were held in the four metros, brought out the aspiring talent of 144 L’Oréal Professionnel stylists. Winners of the regional rounds got the opportunity to showcase their creative work in front of the who’s who of the industry and work alongside the coveted Dream Team.

The grand finale of the Indian Hairdressing Awards was woven into the format of a two-day salon congress. It started off with Laetitia Guenauo, world-renowned Parisian hair artist and L’Oréal Professionnel ambassador, conducting sessions on cutting-edge styles and techniques. This was followed by a workshop by London-based Julie Eldrett, a customer care consultant with over 35 years experience in the hair and beauty industry.

Rocking the show

GUTTER CREDITS

The two-day salon congress culminated in the grand finale night where the stage got a glamorous uplift with the host for the evening, the stunning Shibani Dandekar. On such a prestigious platform provided by L’Oréal Professionnel, the 39 competing hairdressers showcased their looks on their models for an audience of over 500 people.

The audience was further left enthralled by the live hair artistic show, themed ‘Tribes’, presented by the L’Oréal Professionnel India Dream Team. Choreographed by renowned fashion choreographer, Anu Ahuja, the models sashayed down the ramp in designer wear by Gavin Miguel.

The guests were in for another treat as Laetitia showcased

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awards. Under the now bigger aegis of the Indian Hairdressing Awards we mean to bring together the best minds in the industry and help chart the next level of creative and business growth for it. We received a fantastic response from the industry on this – with a record breaking number of entries for creative awards and a robust set for the business awards, too, considering this was its first edition.

As the winners rejoiced in winning the coveted trophies with their enthusiastic cheering, the hairdressers and guests continued to celebrate the success of the first edition of the Indian Hairdressing Awards by L’Oréal Professionnel by partying the night away.

About the jury

At the grand finale event, 9 creative awards and 12 business awards were presented. The jury panel included ace photographer Tarun Khiwal, celebrated make-up artist Anu Kaushik and Nishat Fatima, Editor, Harper’s Bazaar India as well as Jo Hansford, the celebrated First Lady of Color and Michel Claire, Director for Professional Development for Professional Products Division, L’Oréal.

The business awards were given away by Julie Eldrett and Manju Sara Rajan, Editor, Architectural Digest India.

Aseem Kaushik, Director, L’Oréal Professional products Division

GUTTER CREDITS

her collected titled ‘IT LOOKS’, with hair designs ranging from street and ready-towear to more arty and prestige universes.

Speaking about the styling extravaganza, Aseem Kaushik, Director, L’Oréal Professional products Division said, “This year marks the first edition of the Indian Hairdressing awards – the new avatar of Color Trophy, and we have received a fantastic response from the industry in both creative and business entries. We are extremely proud to say we have created hairdressing history with this two-day event leading to a fantastic showcase of art and talent at the grand finale. I would like to give my heartiest congratulations to the hairdressers and salons who have won these prestigious awards.”

When asked about the transformation from Color Trophy to Indian Hairdressing awards, Aseem said, “Rather than a change, I would call it an event in a bigger and newer avatar. Color Trophy still exists as the coveted award for creative colour in the country. The objective was to create a much bigger platform that encompasses all areas of hairdressing; therefore, the introduction of the cut and style trophy as well as the art of business in hairdressing, and hence the business

And the award goes to...

CREATIVE AWARDS

The Colour trophy Award:

Winner - Kandasamy Amali Perera, Looks Salon 1st Runner up – Kamal Lal, Looks Salon 2nd Runner up – Rajan Devrukhkar, Runah Salon

The Cut and Style Award:

Winner – Noah Michael Paul, Looks Salon Runner up – Subrata Senapati, Drama Salon The Men’s Image Award: Winner – Rohith Kumar, B Blunt Runner up – Dheeraj Kohli, B Blunt

The Young Colorist Award:

Winner – Sumitra Subba, Lime Lite Salon & Spa Runner up – Amir Budhwani, Toni & Guy

Business Awards:

Best ARTH Academy Award – Geetanjali Academy Hair & Beauty, Delhi Best Salon Digital Marketing – Enrich Salons & Academy Best Salon Design – Silhouette Hair & Beauty, Mumbai Customer Choice Award – Kapil’s Salon & Academy

Best Salon Non-Chain:

North – Meenakshi Beauty & Academy Pvt. Ltd South – Mirrors & Beyond East – A N John West – Jean Claude Biguine

Best Salon Chain:

North – Looks Salon South – Green Trends Unisex Hair & Style Salon East – VLCC West – Enrich Salons & Academy

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Understanding

John Paul Mitchell Systems® JOHN PAUL DEJORIA WAS HONORED IN THE US FOR HIS CONTRIBUTION TO SOCIAL CAUSES. BEAUTY LAUNCHPAD BRINGS YOU THE BRAND AND ITS SOCIAL OUTLOOK

Paul Mitchell co-founder & CEO John Paul DeJoria

John Paul DeJoria honored by The Dream Foundation

John Paul DeJoria received the Humanitarian Award at The Dream Foundation’s 2014 celebration of dreams gala on November 8th, 2014. The Dream Foundation honored John Paul for the significant impact he has made through vital contributions to Dream Foundation programs, helping dream recipients and their families since 2002.

John Paul was honored alongside biotechnology company, Genentech. The award was given from Bill Nicholson, longtime Dream Foundation supporter and Dream Maker. A video highlighting DeJoria’s tremendous philanthropic work played as he received his award, further distinguishing his dedication to giving back with the tagline “Giving Back is the New Black.”

In the spirit of the evening, John Paul spontaneously donated $100,000 to the Dream Foundation’s latest project, Dreams for Veterans. John Paul was received with a standing ovation as this generous contribution will further support dreams of U.S. military veterans.

The only national wish-granting organization for adults, Dream Foundation enhances the quality of life for individuals and their families battling life-threatening illness. Dream recipients are those individuals who have been given a year or less life expectancy. Dreams range from basic need items, like a working stove, to bedside reunions and meaningful experiences with children and loved ones.

The organization receives no US federal or state funding, relying solely on corporate and individual contributions and grants. Dream Foundation has never turned down a qualified dream request.

Founded in 1994, Dream Foundation serves more than 2,500 dreams each year and relies on a network of volunteers, sponsors and individual donors. Key aspects John Paul Mitchell Systems®, a leading manufacturer of salon-only professional hair care products, has been serving the professional beauty industry for over 30 years.

The company currently produces over 150 professional and consumer products (including the brands Paul Mitchell®,

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MITCH®, Awapuhi Wild Ginger®, Tea Tree, Paul Mitchell® Pro Tools™, and Neuro™ Tools) that have won over 45 beauty awards.

John Paul Mitchell Systems products are sold through distributors to over 100,000 hair salons in North America, and internationally, to thousands of hair salons in 84 countries.

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John Paul Mitchell Systems does not test its products on animals, nor has it ever done so. In accordance with CoFounder and Chairman of the Board, John Paul DeJoria’s motto, “Success unshared is failure.”

The company has a strong commitment to giving back; supporting a wide range of philanthropic causes both domestically and internationally.

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