BLI January 2018

RNI. NO:.DELENG/2014/56137 DL (S)-17/3529/2017-19

January 2018 www.beauteespace.net #beautylaunchpadIND

False cover AD.indd 1

` 100

29/01/18 11:52 AM

RNI. NO:.DELENG/2014/56137 DL (S)-17/3529/2017-19

January 2018 www.beauteespace.net #beautylaunchpadIND

` 100

5

th

SMOOTHPROOF: Smooth frizz free hair for up to 72 hrs~

ASOURCE: ULTRA HYDR ** e of hydration Non stop sourc

COLORLAST: Salon-vi brant hair for up to 9 weeks*

OILTHERAPIE: Nourished hair with 3X more shine#

NATURE INSPIRED HAIR CARE BY

CORE For Essential Hair Needs

Biolage Core range provides solutions to everyday hair needs and concerns.

www.matrixprofessional.in

/matrixindia

@matrix

*When using the system of shampoo and conditioner vs. a non-conditioning shampoo. **When using the system vs. a non-conditioning shampoo. # Oiltherapie system vs. non-conditioning shampoo. ~When using the system of shampoo, conditioner and serum vs. a non-conditioning shampoo.

Bright Skin Overnight Correcting Cream The latest addition to Éminence’s VitaSkin™ Bright Skin solution targets hyperpigmentation and dark spots while your skin naturally repairs and regenerates – at night. A potent combination of botanical ingredients: Gigawhite™, Natural Hydroquinone Alternative, Punarnava Root, Stone Crop, Licorice Root and Bearberry help fade dark spots while Lavender calms irritated skin to reduce unevenness and reveal more balanced looking skin.

Brighten Up! Decrease the Appearance of Dark Spots While You Sleep

51 29% 24% 49% %

Reduction in Melanin Reduction in the Color of Dark Spots Increase in Skin Lightness Increase in Skin Hydration

Lightens with Natural Hydroquinone Alternative

ears in a Row 8Y

Contact Skin Essentials, M-27 Chittranjan Park, 2nd Floor-New Delhi 110019 E-mail niyatis@skinessentials.org, vandana@skinessentials.org Tel 011-41604555 Mobile Niyati +91 9999933688, Vandana+91 9810603966

i

Editor In Chief & Publisher Ritoo Jhha

as see it!

Managing Editor Kanishka Ramchandani

EDITORIAL Features Editor Isha Gakhar Editorial Co-ordinator Rakhi Jerly

COnTRIbuTORs

Dear Reader

Meher Castelino

As we raise the toast to our 5th anniversary, we thank everyone from the cosmetic & beauty services business for being an important part of our success story. Half a decade may not seem such a long time but for the industry the past five years have been one of constant change and upgradation. And we are proud to be on the forefront of this dynamic process.

For the last five years, we have been bringing you all the news, business updates, interviews and launches from the world of beauty. In this issue, we collect a few accolades for ourselves as the top honchos from beauty brands give their testimonials for Beauty Launchpad. To mark our fifth year celebrations, we had an exclusive photoshoot with the beautiful Saiyami Kher and the creative genius, Rohan Jagtap from BBlunt Salons.

Check out the inspiring hairdos he has created for Saiyami that befits Beauty Launchpad’s aesthetic sensibility.

As with every issue, this one also has its regular dose of updates from all aspects of the beauty industry — hair, skin, make-up, wellness and business. As we look at 2018, we are hoping for a resurgence of positivity in business. Most salons are bullish about their expansion plans. There is bound to be great improvement in the education modules as the industry gears up to tackle the deficiency of skilled hands and attrition.

The trend of innovation, which began last year, will grow stronger in 2018 and we will witness major improvements in beauty-related technology.

We will carry on with our aim to provide you with the best of the beauty industry. We hope to be your guide in business matters if you are an entrepreneur and in trends and career if you are a professinal. Stay tuned with Beauty Launchpad and www.beauteespace.net!

Rohini Lall

ART Designer Raghab Panda MEDIA & EvEnTs Marketing & Sales Kanishka Ramchandani (West) Marketing Executive K. Nanda Kumar (South) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal)

bEAuTé EspACE MEDIA pvT LTD New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4010 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman

Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Thomson Press (I) Limited, 18.35, Delhi Mathrua Road, Faridabad. India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi - 110048.

Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

JB Skincare Pvt Ltd.

CONTENTS On The Cover

Beauty Preview 50

Beauty up-to-the minute: The latest in skincare & makeup

Skincare 52

5 New year beauty resolutions Your skin will thank you for!

Brand Launch 54

Huda Beauty debuts in India

Make-up Trends 56

Glam Up 2018

Bridal Lookbook 58

Bewitching Bride

Nails 60 Expert Talk 61 Store Launch 62

What’s New in Nails?

Making waves Open for Business

Actor: Saiyami Kher @ Bling Entertainment Solutions; Photography: Subi Samuel; Hair: Rohan Jagtap, Senior Salon Director, BBLUNT; Make-Up: Melanie D’Souza, Fat Mu; Styling: Leepakshi Ellawadi; Bodysuit: Flirtatious

Regulars News Updates 19 Beauty Trends 2018 22

Quick updates on what’s happening in the World of Beauty The Beauty Imperative: Trends in 2018

Business Expert Talk 64 Anniversary Time 66 Biz Talk 68 Education 70

Cutting-edge launches 2017 Beauty Launchpad completes 5 years in India Selling Beauty Online B&WSSC’s Job Mela in Mumbai

Hair Preview 26 Salon Review 27 Solutions 30 Anniversary Special 32 Education 36 Colour Trends 38 Portfolio 40 Care 44

Hair uptodate: Get all the latest updates of hair industry London Blow Dry Bar Smart care with Smartbond The Muse Reimagining Hairdressing Hottest Hair Trend Alert!

Illumination Beauty Begins With Nature

Runway Report 46

Ribbon Brigade

Runway Report 47

Odd Balls

Masterclass 71

Hindi Supplement

CONTRIBUTORS

ROhAN JAgtAp SUBI SAMUEL One of India’s leading photographers, Subi Samuel is a name synonymous with concept photography in India. His work spans across many prestigious brands and covers almost all leading magazines. Subi’s unique style, imagination and quest for perfection has lead him to become one of the most recognized and established photographers of international prestige.

He aesthetically captured our cover girl Saiyami Kher for our 5th anniversay special issue.

Rohan Jagtap, the Senior Salon Director & Educator at BBlunt has a decade over industry experience. Been actively involved in designing looks for several Bollywood movies and brand commercials, Rohan is an outstanding talent to watch out for. His work is also noticeable in prominent fashion magazines and shows. He is the master behind our 5th anniversary cover look.

LEEpAKShI ELLAWADI MELANIE DSOUZA Melanie currently is one of the senior artists and the bridal & events manager at fat mu. An English literature and psychology graduate, Melanie started her career in the vibrant work of make-up artistry by working with global brands, including Inglot and MAC. As a core member of the fat mu team, Melanie has worked with prominent magazines and brand commercials. She has styled popular Bollywood faces like Shraddha Kapoor, Lisa Haydon, Yami Gautam, Nawazuddin Siddiqui, Virat Kohli and has worked on films such as Dil Dhadakne Do, Mirzya and Rock On 2. She added the extra edge to the cover look.

18 Beauty Launchpad India | 01.18

Leepakshi Ellawadi is a costume designer for films and a celebrity stylist based out of Mumbai-London. She has been working as fashion consultant since last 10 years with some of the leading celebrity names in the country and is known for her work in the movies like Sultan, Ek Tha Tiger and Tubelight. She presents Bollywood beauty Saiyami in a stunning avatar for our anniversary special cover feature.

GLOBAL NEWS

Now

EWS

nikolaj coSter-Waldau, neW face of l’oréal pariS Star of the highly-popular TV series Game of Thrones, Nikolaj Coster-Waldau, is the new global spokesperson for L’Oréal Paris Men Expert. Nikolaj advocates for climate action, and for gender equality. He is a goodwill ambassador for the United Nations Development Program. As he puts it, ‘The greatest threat is inaction.’ “I’m absolutely on-board with Men Expert’s ethos of being the best man you can be, at any age. Their goal to have a positive influence on men’s daily lives, through grooming expertise, philanthropy and everything they support as a brand, speaks to me and the projects I take on personally,” Nikolaj said.

unilever to acquire Schmidt’S naturalS Unilever announced an agreement to acquire Schmidt’s Naturals, a personal care company based in Portland, Oregon.

Schmidt’s Naturals started as a deodorant brand and has extended its offering to bar soap and toothpaste. Schmidt’s natural deodorants include award-winning formulas derived from plants and minerals.

Co-founders Jaime Schmidt and Michael Cammarata will continue to be involved with the brand. Terms of the transaction were not disclosed. Subject to any applicable governmental authorizations, the transaction is expected to close no later than the first quarter 2018.

Quick updates on what’s happening in the world of beauty

neutrogena Skin360 app launch Neutrogena® is all set to debut its sophisticated skin imaging technology that allows consumers to measure what’s happening above and below their skin’s surface, at the Consumer Electronics Showcase (CES) in Las Vegas. The Neutrogena Skin360™ app and the accompanying SkinScanner powered by FitSkin™ give users an in depth understanding of their skin’s condition and needs, customised advice to address those needs, plus a clear way to track and assess skin’s progress over time. The SkinScanner tool fits over the user’s phone, and utilizes precision technology to reveal key metrics of skin health that are invisible to the naked eye. Built with 12 highpowered lights, a 30x magnification lens, and highly-accurate sensors, the SkinScanner captures the size and appearance of pores, the size and depth of fine lines and wrinkles, and measures the skin’s moisture levels. The user can also set skin care goals, journal her progress, and benchmark results using crowdsourced data from others using the app.

pantone color of the Year Pantone has announced PANTONE 183838, Ultra Violet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future. In the context of Beauty, Ultra Violet is well-suited for beauty looks created by combinations, blends, and ombrés. A singular matte purple on the lips or nails makes a bold statement of nonconformity, while softly blended metallics and shimmers in Ultra Violet transform the eyes into windows to the cosmos. Purple shades in hair continue to elevate street styles as a symbol of creative expression.

ShiSeido introduceS optune Shiseido has developed a new skincare system, called ‘Optune.’

It realises skincare personalisation by coupling digital technology with cutting-edge skin science and beauty research. ‘Optune,’ an IoT skincare system developed with a new concept, uses a special machine backed up by unique algorithms to satisfy skincare needs in real time. This is achieved through the coupling of skin measurement data from dedicated application software, which is downloaded into a smartphone, with current environmental data.

Its â version will be set up for a test sale in Japan beginning in the spring of 2018, with the goal of prompt full-scale subsequent introduction. Using unique algorithms, Optune draws the best out of one’s original skin condition and tones the skin to achieve a healthy, moisturised state.

01.18

|

Beauty Launchpad India

19

BEAUTY TRENDS 2018

The Beauty Imperative:

Trends in 2018

Extracts from the Mintel Report. — By Ritoo Jhha

T

he four trends that are crucial to the cosmetic business as it moves into 2018 include:

Playing MotheR natuRe The concept of natural beauty ingredients is expanding in an everchanging world; brands will give Mother Nature a helping hand by encompassing local approaches and developments in biotechnology.

As per the first trend: A move to become more ‘local’ in terms of ingredient sources will create opportunities for consumers to protect and preserve resources within their surrounding environment. In order to meet consumers’ growing demands for pure and efficacious products, a dependence on science and technology will be essential for the future of ‘natural’ beauty products.

From ingredients to packaging to branding, over the next three years, brands will be challenged to focus on safety and purity, to clearly communicate product benefits, and to turn to technology in order to take alocal and ethical stance.

22 Beauty Launchpad India | 01.18

My Beauty, My Rules Brands will stop targeting consumers based on their age, gender, or body type as consumers increasingly demand personalised beauty defined on their terms.

Brands should focus on people’s behaviour instead of simplifying complex human beings into a demographic or by using labels based on just one aspect of them. Consumers want products that fit their own personal routines and meet their own sensitivities. The beauty consumer is more than just a part of a demographic, a generation, or a gender—they are an individual.

CaMpaign Capital Simply selling a great beauty product will no longer be enough; brands must have personality and purpose that align with consumers’ own beliefs in order to win them over.

The onus is now on brands to impress consumers with a human-

like personality that’s relatable, personable, and sincere. Brand marketing campaigns need to align with consumers’ own beliefs and values, so people feel like they are buying an attitude and lifestyle, and not just a product. Although some beauty companies have championed worthy causes for many years, it has now become an essential element of branding. pRivate eye Digital technology will follow consumers everywhere, influencing their product purchases and helping them to navigate the complexities of the beauty aisle. Apps will become digital personal assistants, while voice-based technology will evolve to curate products. Overlying all of these developments will be the everpervasive social media, converting beauty tourists into beauty shoppers. This will come at a price for the beauty industry, however, as consumers recognise the value of their biometric data and demand either privacy or compensation.

01.18

|

Beauty Launchpad India

23

INDIAN NEWS

the joy of ‘giving’ ‘Giving’ is the new fragrance developed for ‘The Giving Back Foundation’ by Meera Gandhi. The proceeds from the sales of both the candle and the fragrance will go back to ‘The Giving Foundation’ and help empower women and children across the globe.

The Giving Back Foundation was established in 2010 by Meera Gandhi as a not-for-profit organization. Its beneficiaries are carefully selected existing charities around the world, with special emphasis on women and children in need. The launch of the perfume was attended by reputed names such as Sadhguru, Oprah Winfrey, Mark Antony, Kerry Kennedy and Rahul Gandhi amongst others.

Pond’s Pocket skincare coach Pond’s has come up with a game-changing skincare app. The Skin Advisor Live (S.A.L) created by The Pond’s Institute is designed to not only educate us about our personal skin health, but also encourage us to take action to transform our skin.

Virtual assistant S.A.L is a witty, empathetic and candid skincare coach, available 24/7 to provide us with customised skincare support. S.A.L is able to capture and analyse your skin health to offer solutions personalised to each skin issue. It’s also equipped with SKININDEX & Dashboard. It is available for both iOS and Android users.

Amy Jackson, Pond’s Brand Ambassador said, “I can see that S.A.L will become the first point for trusted skincare advice and tips for many girls out there. My favourite feature is the chatbot. It’s fun, interactive and personalised.”

hairline ranked no. 1 yet again Hairline International Hair and Skin Clinic has been ranked as the #1 Trichology Clinic in Bengaluru for the third year in a row. This is in the Regional Rankings (South) of the All-India Lifestyle Hospital and Clinic Survey conducted by i3RC Insights. The ranking is based on a survey that involves desk research, factual data collection and perceptual survey. Dr Bani Anand, Founder and Managing Director says, “Every year we have worked consistently at introducing the latest in technology and treatment forms for our clients.”

Wellness fest in goa Sahyadri Wellness & Educational Foundation is organising the Goa Wellness Fest as a five-day retreat of mindfulness, physical well-being and food-based detox.

The festival is being organised at a location, which provides abundance of sunny non-polluted ocean breeze. The event, which is being held from January 24 to 28, 2018 at The International Center, Dona-Paula, Panjim will focus on three aspects of life: wellness practices, food as medicine and nature-based cure. The Goa Tourism Ministry is changing the face of the State with art and culturally rich events and festivities. The Goa Wellness Event aspires to be part of this positive wave.

24 Beauty Launchpad India | 01.18

Msde aPPlauds young talent Beauty & Wellness Sector Skill Council (B&WSSC) tweeted a video of Karishma Sunil Gupta and Vaishali Shah of LTA Academy being felicitated by the Ministry of Skill Development And Entrepreneurship (MSDE) for bringing laurels to India at the WorldSkills Abu Dhabi 2017. Karishma brought a Medallion of Excellence in Beauty Therapy category. She came 6th of 29 competitors and scored above France, Switzerland, Singapore, Germany and Japan. WorldSkills India is conducted to create an aspiration around the pursuit of skills training in our country and benchmark the skillsets of our youth against their counterparts in other parts of the world.

RLG SALON, AUSTIN, TX; PHOTOGRAPHER: KEITH BRYCE; WARDROBE STYLIST: KEITH BRYCE; MAKE-UP: NICK MARSHALL

HAIR www.beauteespace.net #beautylaunchpadIND

5 th

Hair / Preview

Hair

at this moment Get all the latest updates of hair industry!

Party hard with L’Oréal Professionnel Keep your wardrobe and hair party ready. Don’t let the cold weather dampen your spirits.

L’Oréal Professionnel comes to your rescue with an array of easy-to-carry, work-to-party products. Huile Richesse is highly concentrated with natural origin apricot oil and enriched with natural argan oil. It intensely nourishes the driest hair and softens it. It’s priced at `950 for 100ml.

Huile Radiance has natural cranberry oil, cares for colourtreated hair and protects with its UV filter. Its lightweight fluid texture facilitates hairdrying. It’s priced at `950 for 100ml. Tecni.ArtLissControL+ controls volume and smoothes frizzy, wavy or rebellious hair with enhanced shine. It’s available for `525 for 50ml. The French Girl Styling products — Messy Cliché and French Froisse (both for `700 for 150ml) are must-haves for party styling.

While the former provides messy texture for fine hair, the latter does the same for thick hair.

26 Beauty Launchpad India | 01.18

Sparkle with Schwarzkopf Schwarzkopf Professional’s Osis + Sparkler is your go-to styling product for that enviable V-Day look. It enhances and gives a glamorous shine to your style and provides a light reflective sparkle, just right for your Valentine’s Day celebrations.

Apart from adding shine, the product gives instant light finish, light conditioning and detangling aid without overburdening. To use OsiS + Sparkler, spray it on dry hair in short bursts from roughly 30 cm away. Finish the style as desired. It is priced at `950 for 300ml. It available at all leading salons in the country.

Hair / Salon Review

AmeliA DAswAni

London Blow Dry Bar Amelia Daswani brings the concept of blow dry bars to India as her unique salon-cum-make-up studio debuts in Mumbai.

I

nstant hairdos are perhaps more in demand than instant karma! Understanding this gap in the Indian salon industry, UK-based stylist Amelia Daswani opened the London Blow Dry Bar and with its express services for men and women came to the rescue of fashionistas who are hard-pressed for time. Amelia hails from London where she learnt and practised hairdressing and make-up. She holds a Masters degree from a top British University and has previously worked with Chanel as senior make-up artist for over seven years. Today, she juggles her time between the salon, photoshoots, fashion events and her daughter, who is also called Amelia.

Getting a blow dry or beachy waves or straight hair together with the right kind of make-up is super easy at the London Blow Dry. We will tell you the hows and whys, but first read up on what Amelia has to say about her new venture.

Why a blow dry bar?

I had worked at a blow dry bar in London and loved the concept. Customers walk in and choose from the different looks in the pictures. I realised this concept was not available here. So, I went ahead with it. I chose this location as it has lot of expat crowd and multi-cultural vibes.

The response has been awesome. We are getting a lot of repeat customers. We have blow dry, make-up, hair cuts, colour and texture services as well as eye lash extension. We have a section called LBDB brides wherein we are creating our signature looks for brides.

What kind of products are you using here?

Predominantly, it’s L’Oréal. But I have also got lot of products from London like the Roots and Rituals Oil. I am trying to bring international products, which nobody else has. That’s our USP. We are aiming for organic and vegan products as well. We retail these products, too.

What are your plans for 2018?

We will open up more branches with franchisee model. One in Powai and one in South Mumbai. We are also considering opening the LBDB Academy for professionals, providing them with advanced training, business know-how and marketing and soft skills.

Tried and TesTed London Blow Dry Bar is a full-fledged hair salon albeit in a capsule format. Tucked away in a quiet lane in Bandra, it has four modular hair/make-up stations and one

Pro-Tip For Working Women

“Keep the skin clean and healthy.

Pop of colour on the lips or lilac on the eyelids. Keep it simple yet classy.

For hair, texture and highlights are in. Fashion colours are trending, too.

Bobs are the ‘it’ thing for 2018.” back wash chair. The walls are lined with the salon’s menu. Yes! The hairstyles and make-up looks are visualised on models and framed on the walls to make it easy for the customers to walk in, select their style and walk out with a quick makeover.

I selected a big over-the-top-with-bigcurls look for myself. After a quick hair wash and blast drying, Amelia got to work with rollers for my hair. She used L’Oreal Professionnel care and styling products for my hair, which looked straight out of a collection from Beauty Launchpad!

If you are in Mumbai and need a quick mini makeover, head for London Blow Dry Bar. We promise you won’t be disappointed!

London Blow Dry Bar, Bajaj Arcade, Danda, Pali Hill, Mumbai 400052.

Tel: 097698 87228 01.18

|

Beauty Launchpad India

27

Hair / Solutions

Smart care with Smartbond As 2018 opens its doors, we bring you more reasons to fall in love with your hair. Now you can strengthen your tresses, even as you colour and straighten them. Simply ask for Smartbond by L’Oréal Professionnel.

The Smartbond Kit (500ml Step 1+1000ml Step 2)

M

ost women fear a colour/ straightening makeover because of damage. How will they manage coloured and chemically treated hair? What if their hair gets damaged beyond repair? Don’t shy away from getting your favourite colour or flaunting a new texture. You can bid adieu to fear of damage as Smartbond by L’Oréal Professionnel is here to give you the hair of your dreams.

A revolutionary product, Smartbond is the breakthrough bond reconstructing system

by L’Oréal Professionnel. Whether you are colouring your hair or straightening it, all you need is a dose of Smartbond to seal health 30 Beauty Launchpad India | 01.18

and goodness into your mane.

Bonded to Care This breakthrough bond reconstructing system does miracles when it gets added to your colour, pre-lightening or straightening treatments. It protects and strengthens hair during these chemical processes and delivers softer and smoother results after the service. No hair makeover experience, be it colouring, pre-lightening or straightening, is off limits for you. Smartbond will ensure that not only are your tresses left damage-free, but are also protected while the treatments are getting done.

The Smartbond Mini Kit (125ml Step1 + 250ml Step 2)

Before you rush to get a makeover, you need to understand how smartBond works: Step 1 Additive - The additive is to be put in colour or prelightener mix or used after the straightening cream.

Step 2 Pre-Shampoo - This product has to be applied on hair after rinsing colour or prelightener or straightening.

There were a host of influencers who tried Smartbond and their testimonials add to Smartbond’s reputation. Here’s what a few of them have said about this wonder product.

kayaan ContraCtor

Juhi godamBe

Kayaan Contractor, Blogger, Loveandotherbugs.com, says, “I loved the fact that I could get my hair coloured while also making sure it stays healthy and strong.

The colour is subtle yet sassy.”

Juhi Godambe, Blogger, Juhigodambe.com says, “I just got my hair coloured by L’Oréal Professionnel through Smartbond and its so great for hair. I don’t really have to be scared to try new trends.”

natasha Patel Natasha Patel, Senior Beauty Editor, MissMalini.com says, “I had no intention of colouring my hair as I was terrified about the damage but I took that plunge and fortunately I absolutely love the colour.”

Validated by experts

We ask veteran hairdressers from the L’Oréal Professionnel Dream Team to share their views about Smartbond. Here’s what they have to say about this ‘miracle in a bottle.’

“Smartbond is a must-have to get long coloured hair with movement and energy. It protects and strengthens hair while colouring and the hair really feels soft after a colouring service.”

— akshata honawar, dream team member, l’oréal Professionnel

“After Smartbond our clients have overcome their fear of hair colour.

Smartbond doesn’t require any additional processing time nor is there any damage involved as it is a hair fibre strengthening treatment.”

— walter dorairaj, dream team member, l’oréal Professionnel Smartbond is exclusively available in L’Oréal Professionnel salons in a pack size of 500ml Step 1+ 1000ml Step 2. L’Oréal Professionnel now introduces the Smartbond Mini in a pack size of 125ml Step 1 + 250ml Step 2 for `3,500 only.

01.18

|

Beauty Launchpad India

31

anniversary special

Ruffle Top: Theatre Earrings: Misho Designs 32  Beauty Launchpad India | 01.18

The

Muse Beauty Launchpad raises a toast on its fifth anniversary with the ace lensmen Subi Samuel and the hairgician Rohan Jagtap. The enchanting Saiyami Kher plays muse to the maestros, presenting a stunning soirée of styles that explore the world of volume and texture.

The state-of-the-art collection is designed considering Saiyami’s angelic face and gorgeous curly hair.

Text: Isha Gakhar Actor: Saiyami Kher @ Bling Entertainment Solutions Photography: Subi Samuel Hair: Rohan Jagtap, Senior Salon Director, BBLUNT Make-up: Melanie D’Souza, Fat Mu Styling: Leepakshi Ellawadi Headgear: Alexander McQueen Fringe Jacket: L’Mane 01.18

|

Beauty Launchpad India

33

anniversary special

Blouse: Saaksha & Kinni Earrings: Paroma Popat 34  Beauty Launchpad India | 01.18

On Location...

Saiyami Kher talks about her hair and beauty preferences.

Mane ‘n’ Make-up

I did my first film with Rohan (Jagtap) and Melanie (D’Souza); so there is a special bond between us that I want to carry forward. It is crucial to have hair and make-up artists who are fun to be with, as you spend a considerable amount of time and energy with them.

With regards to variations, there is a set look that one needs to follow in the movies; however, there is scope for variation in editorials. I barely explore different avenues in terms of my offscreen hair, particularly if it is not for an occasion. That is additionally my secret to keeping them healthy. I feel that I have curls which I’m blessed with; they give character to my face.

Beauty rituals to indulge in...

BBLUNT salon offers these lovely rituals that not only nourishes your hair, but also enhances their texture.

lesser is Better

I like to keep it as natural as possible! With my skin, I always like to keep it clean — just a dash of mascara with a lip balm. As I have curly hair, it is important to have a compatible product. I have been using L’Oréal Absolut Repair for the longest time, as it really works on my hair texture.

Hero products

The product that I always carry along is my sunscreen. I swear by Avene Emulsion Sunscreen with SPF 50. Make-up removing wipes are also one of my absolute necessities, as I never sleep with my make-up on.

non-cosMetic trick

I’m a big fitness freak and really fond of running. One of my secrets to being fit and healthy is to drink over five litres of water every day. In fact, I begin my day with lemon and water. As far as my diet is concerned, I like to have fruits and raw vegetables.

Beauty quick-fix

When I’m really tired, I like to spritz rose water all over my face. It’s an instant booster!

Wellness on My Mind

Wellness has to be a right harmony between mental and physical fitness. We all give a great deal of significance to physical fitness and working out. However, people ought to focus on being mentally fit as well. My rule of thumb is to be happy; it will automatically show on your body.

favourite Beauty icon

Audrey Hepburn. She personifies beauty and style.

Beauty sHopping destination

It has to be the duty free shops at the airport.

a trend tHat sHould fade...

I’m not particularly fond of black lips.

01.18

|

Beauty Launchpad India

35

Hair / Education

Reimagining Hairdressing Margaret Macdonald, Senior Global Education Manager, Wella Professionals, was recently in India on a training tour. She divulged details about Wella’s latest development in hair education in an exclusive interview with Beauty Launchpad. — By Kanishka Ramchandani What’s your agenda for this visit to India?

I’m incredibly excited! We have launched Master Color Expert, which is Wella’s colour excellence programme. It’s a brand new six-month blended learning programme to ensure colour mastery in hairdressers. We have launched it in India as well now and have completed six days of training.

What is this programme exactly?

Master Color Expert is our ultimate colour mastery programme. It includes six months of online training, including homework, lectures and assignments as well as 12 face-to-face days.

You work with models and trainers and with the rest of the team. This programme has brought to life a new education methodology, which is intelligent play. It’s all about remembering all that you have learnt. It drives salon relevance so that you can actually take back what you learn and use it. It’s also about increasing the engagment of the participants so that while they are learning, they are rehearsing for real life. As they go back to the salon, they are automatically implementing their learnings. They learn to personalise trends for their clients, improve their colour mastery and increase their scientific knowledge about hair colour.

I have been working extensively on this programme. Designing it, exploring new markets and testing it there. It has been launched in around 12 countries now. India is the first Asian country to go live with it. We have been working at Wella Studio and had stylists from all across the country.

What can a stylist expect from this programme?

He can expect a full packed agenda, completely an intelligent play, which is all about 36 Beauty Launchpad India | 01.18

creating a relevance. In colour, we have deep scientific knowledge. We go down to the composition of natural colour. We take this in-depth knowledge and make it understandable and relevant. But simply knowledge is not enough. With intelligent play and face-to-face interaction, we ensure that the stylist gets learning with understanding. Colour mastery means using the right tools to do the right job and get perfect results every time you are using the colour.

Who will continue this programme here after you are gone?

The programme is online so we will constantly be working with the stylists. We are also working with select Wella trainers who are gold masters in colour training. We have had an internal knowledge and facilitation training to ensure that these trainers can deliver the programme here. We also have a core team that will be taking it nation wide in India.

What are the requirement of the colourists to enroll for this programme?

They need to have specific requirements. They have to be at the mastery level to understand the colour essentials, corrections, the craft of highlighting and techniques.

With Master Color Expert, salons are seeing a 9% growth. When we talked to stylists who have undertaken this programme, they have reported a 26% growth. That’s hugely enabling!

When salon owners realise that education is a business driver, it will make all the difference.

It’s designed around four key areas – excellence in craft, science and business as well as personal growth. Stylists want to grow in their personal capacity, in the eyes of their clients and as compared to their peers.

Margaret Macdonald Senior Global Education Manager Wella Professionals

MaRgaRet’s Bio With over 30 years of experience in hairdressing, Margaret Macdonald is a name to reckon with. She has been named one of the top 10 Flipped learning corporate trainers in the world. She is a reputed trainer and facilitator with over 20 years’ experience designing, delivering and motivating both internal and external audience.

She had also owned her own salon for 10 successful years. She has also been the redken Senior educator UK for 9 years.

Hair / Colour Trends

Hottest Hair Trend Alert!

MATRIX presents the most coveted hair highlighting technique Color Melting in India. So kickstart a new you for the year ahead!

I

n India, colours indeed play a significant role in defining a fashion statement. From make-up to highlights in your hair, colour transforms a plain Jane to a sassy Sally, in the stroke of a brush! Wanting to look Insta-perfect is no longer a myth and Pinterest boards are flooded with #haircolourgoals.

Been inspired by the fact, MATRIX, the world’s leading American brand, brings the international hair highlighting technique Color Melting to India.

Blended seamlessly together to create the ‘melted effect’, this technique mirrors natural hair patterns and shades together.

The melting effect ensures that there is no line of demarcation, making it look completely natural. Whether its loud and vibrant or subtle and soft, Color Melting is about combining two or more shades with that flawless melted effect.

38 Beauty Launchpad India | 01.18

Looking hot in stubborn strands and choppy transitions aren’t in vogue anymore. Color Melting has taken the fashion world by storm, as it not only amps up your look, but also gives you that much-needed edge. Internationally, color melt looks mostly see the use of bold and stark colors such as blues, pinks and shades that work well on blonde to light hair.

Specially adapted for Indian skin tones and dark hair, MATRIX has customized an exclusive colour palette to suit Indian hair with darker hues from the SoColor palette. Color Melting, The Berry Edition is inspired by decadent berries and rich chocolate, and includes 3 breathtaking looks — The Caramel Raspberry Melt, The Blackberry Melt and The Choco Cherry Melt.

The Color Melt Range from Matrix includes 3 distinct looks: • The Caramel Raspberry Melt - using shades #6.5 & #7.45 • The Blackberry Melt – using shades #5.26 & #6.62 • The Choco Cherry Melt – using shades #5.8, #6.8 & SR RV

Reasons we love Color Melting: • It’s versatile - the soft gradation effect can be used on any client, with any colour combination.

• It’s natural - seamless transitions make any hair colour look like it could have happened naturally.

• It’s original - an exciting, new technique that any stylist can use to push their client’s look.

Color Melting The Berry Edition

THE CARAMEL RASPBERRY MELT: Inspired by the warmth of Caramel and a hint of raspberries, this melt is subtle yet elegant, using SoColor shades #6.5 & #7.45

THE CHOCO CHERRY MELT: Inspired by sinful chocolates and the zing of cherries, this melt, uses SoColor shades #5.8, #6.8 & SR RV

THE BLACKBERRY MELT: Inspired by the richness of blackberries, using SoColor shades #5.26 & #6.62

01.18

|

Beauty Launchpad India

 

39

Portfolio

n o i t a n i m Illu 40  Beauty Launchpad India | 01.18

01.18

|

Beauty Launchpad India

 

41

Portfolio Portfolio

42  Beauty Launchpad India | 01.18

Hair: Ashley & Stephanie Gamble Photographer: Andrew O’Toole Styling & Make-up: Ashley Gamble Beauty Team

Hair / Care

Beauty Begins With Nature

edients

u nature’s best ingr Matrix Biolage brings yo to soothe your tresses.

T

ake in a breath of fresh air this new year and give your hair the natural TLC it needs.

Inspired by the goodness of nature and all its glory, MATRIX, the world’s leading American professional brand presents Biolage Core range for essential hair needs.

Formulated with natural ingredients such as Camellia Flower, Aloe Vera, Orchid and Olive Oil, the range unlocks the secrets of nature provides solutions to everyday hair needs and concerns.

BIOLAGE SmOOTHPROOf Get smooth frizz free hair for up to 72 hours* The tropical climate of the Indian subcontinent leads to excess humidity in the environment. When exposed to high humidity levels, hair absorbs water from the air, causing the cuticle to swell, become rough, thereby creating frizz.

With Biolage SMOOTHPROOF range, let go of frizz and unwanted volume with formulas inspired by the water resistant properties of the Camellia Flower. Formulas help lock out moisture for control and smoothness even in 97% humidity.*

BIOLAGE COLORLAST Get salon-vibrant colour for up to 9 weeks* Worried your hair colour will bleed out soon?

Don’t fret, Matrix Biolage COLORLAST Range is the optimum hair care solution for your colored tresses. Inspired by the anti-fade properties of the vibrant orchid, the formula not only protects your hair and balances moisture, but also evens out the hair’s surface for shiny colour that stays truer.

External aggressors such as wind and pollution leaves locks rough and tangled.

Brushing the hair constantly drains the natural moisture present in the scalp, making hair dry and brittle. Help revive your dry, stressed hair with Matrix Biolage HYDRASOURCE range that includes formulas inspired by the moisture-retaining properties of the Aloe Plant.

BIOLAGE OILTHERAPIE Nourish your hair with 3x more shine* Biolage OilTherapie has micronized olive oil that penetrates deep, nourishing both hair and scalp. It conditions from root to tip, resurfacing the hair for ultimate softness that shines.

With the goodness of Olive Oil, this range truly nourishes the hair and scalp and restoring its lost shine and lustre.

BIOLAGE HYDRASOURCE Give your hair a non-stop give your hair non stop hydration*

POST WASH CARE: With the goodness of avocado, grapeseed oil and frizz-taming polymers, Biolage Deep Smoothing Serum keeps hair intact even in up to 97% humidity. The serum is a fabulous partner after every hairwash.

Join hands with nature and embrace the new year with beautiful nourished tresses by a range of Matrix Professional care products & services available across all Matrix salons.

44 Beauty Launchpad India | 01.18

Trendsetters / Runway Report

Ribbon BRIGADE

Tory Burch

Rochas

R

46 Beauty Launchpad India | 01.18

ibbons of all types weave their way into hairstyles this season, oftentimes adding a feminine fl ourish to a ponytail or chignon. At Tory Burch, Redken global creative director Guido knots a thick velvet ribbon around the base of a low-slung tail, noting it “evokes a romantic, sophisticated, soft, pretty look” that plays nice with the femininity of the Tory Burch brand. For the Philosophy di Lorenzo Serafi ni ponytail, a lanky black bow offers a sweet contrast to the rather risqué wares. While the typical bow-tied hair narrative skews youthful, not all ribbons are meant to charm. In fact, how they’re tied (perfectly or lopsided), what they’re made of (velvet, grosgrain or satin) and how they lay (stiff or fl oppy) certainly play a role in a ribbon’s style impact.

Witness the broad, rigid satin bows that dress the mussed chignons at Marchesa; more regal than cloying, they lend an air of sophistication. Or the streamers of black ribbon that trail down the backs of models’ heads on the Emilia Wickstead runway—the effect is edgy, and not in the least bit sweet. And the teensy bow nestled above a fl awlessly looped chignon at Rochas? Hair lead Paul Hanlon explains that it’s meant to mimic a horsetail quaffed for a dressage horse show—a nod to majestic equestrian beauty that also looks quite stately.

The common thread that runs through this trend: All you need is one strip of ribbon and a little creativity to churn out endless styles.

CLOCKWISE FROM BOTTOM LEFT: ANDREEA ANGELESCU; ANDREEA ANGELESCU; COURTESY OF MOROCCANOIL; COURTESY OF REDKEN; IMAXTREE; SAMIR HUSSEIN/GETTY IMAGES

Marchesa

Philosophy di Lorenzo Serafi ni

Temperley London

Have clients tie one on for size this season. —KLF

An Earfull

The two topknots mirror the oversize ears of iconic Disney character Minnie Mouse.

ODD BALLS Two youthful top twists play to the eccentric side of beauty at Anna Sui. —Karie L. Frost

ANDREEA ANGELESCU

F

amed Italian fashion designer Elsa Schiaparelli knew how to throw a party; her dalliances in the Surrealist and Dada art movements ensured that personalities like Salvador Dalí and Jean Cocteau would make an appearance at her soirees. The cast of characters at these parties was eccentric to say the least, and modernday designer Anna Sui fi nds inspiration from these decadent gatherings for her fall/ winter 2017 show.

To capture the vibe of “Schiap” in the ’40s while keeping the style modern, R+Co (@randcohair) hair lead Garren takes the era’s iconic look, the victory roll, and refocuses it with texture on certain girls, while those with short hair receive bowl cuts and others fi nd their natural curls enhanced and defi ned. “We’re using a variety of products

Hero Product

R+Co OUTER SPACE Flexible Hairspray leaves no twist unlocked.

to achieve the texture we want [for each look],” he says.

But the scene-stealer is the revised victory roll, which begins with a spritzing of SAIL Soft Wave Spray to conjure relaxed texture for the style. After drawing a center part, Garren twists the front section of hair on each side and secures them into what he calls “Minnie Mouse twists,” where the ends splay in a whimsical fashion. To lock down the look, he mists OUTER SPACE Flexible Hairspray over the crown. As a fi nal runway-worthy touch, Garren runs TROPHY Shine + Texture Spray from the mid-shafts through the ends to cast gorgeous light and defi ning texture on the lengths. The resulting style is youthful, a little sassy and above all, eccentric—a look that would fi t right in with Schiap’s most famous friends.

NUOVO ROCKABILLY “For this model, Kristina, I microcrimped her entire hair with the Sam Villa Textur Iron and then rolled it into a French twist,” explains Matthew Tyldesley. “I made the oversized roll that adorns the top of her head for added drama and fi nished the style with Redken Control Addict 28.”

01.18

|

Beauty Launchpad India

47

SubScribe Now

RNI. NO:.DELENG/2014/56137 DL (S)-17/3529/2017-19

December 2017 ` 100

RNI. NO:.DELENG/2014/56137

November 2017 ` 100

RNI. NO:.DELENG/2014/56137 DL (S)-17/3468/2017-19

October 2017 RNI. NO:.DELENG/2014/56137 ` 100 DL (S)-17/3468/2017-19

September 2017 ` 100

Repêchage’s

LYDIA SARFATI

in India

Cover_September_2017.indd 3

in India

Cover_September_2017.indd 3

LYDIA SARFATI

Repêchage’s

Essential Looks Schwarzkopf Professional

MEN’S SPECIAL 08/09/17 9:40 PM

MEN’S SPECIAL

Skincare with Eminence Organics

08/09/17 9:40 PM

Salon ManageMent CongreSS 2017 Exclusive report

Final_Cover_October_2017.indd 3

Exclusive report CongreSS 2017 Salon ManageMent

Final_Cover_October_2017.indd 3

Snapshots 2017

Science of

 Hair: Style becomes the man!  Skin: Groomed to perfection  Wellness: Indulgence for the gentleman  Wellness: Indulgence for the gentleman  Skin: Groomed to perfection  Hair: Style becomes the man!

Academy Collection

roManCe

by Vipul Chudasama

18/10/17 9:03 PM

by Vipul Chudasama roManCe

GODDeSS

by Patrick Cameron

18/10/17 9:03 PM

Academy Collection

Looks Essential Schwarzkopf Professional

Glamourising the Indian bride

FINAL_Cover_Nov_2017_02.indd 3

23/11/17 3:47 PM

FINAL_Cover_Nov_2017_02.indd 3

GODDeSS

the Indian bride

Glamourising

Romance Hair Texture Redefined

from the Indian Beauty Industry

spring/summer ‘18 Beauty Trends

Cover final2017.indd 3

22/12/17 1:45 PM

Cover final2017.indd 3

Romance Hair Texture Redefined

Skincare

with Eminence Organics

Modern

Science of

DL (S)-17/3468/2017-19 RNI. NO:.DELENG/2014/56137

Modern

23/11/17 3:47 PM

by Patrick Cameron

` 100 September 2017

HigHligHts

22/12/17 1:45 PM

Beauty Trends

spring/summer ‘18 Beauty Industry from the Indian

HigHligHts Snapshots 2017

Subscription ........................1 Year ..................... 2 Years .........................3 Years Cheque*/ DD No............................................................ Dated....................................... ` 100 October 2017

for `...................................... drawn on (specify bank).................................................

DL (S)-17/3468/2017-19 RNI. NO:.DELENG/2014/56137

*Favouring Beaute Espace Media Pvt. Ltd., payable at New Delhi Date........................................ Signature............................................................................. ` 100 November 2017

Name Mr/Ms.........................................................................................................................

Designation............................................................................................................................

No of Issues Term Cover Price (`) Saving Discount Amount (`) Amount Payable (`)

RNI. NO:.DELENG/2014/56137

Company.................................................................................................................................

I am [ ] Salon owner

[ ] Professional

[ ] Entrepreneur

[ ] Others - please specify Address....................................................................................................................................

City............................................ Pin Code...............................State ..................................

Tel......................................................................... Fax ...........................................................

E-mail.......................................................................................................................................

Subscription No. (for Official use Only) ...................................................................

(Please attach your business card)

12 1 Year 1200 30% 360 840

24 2 Years 2400 40% 960 1440

36 3 Years 3600 45% 1620 1980

Please fill in the order form and mail with your remittance to : Subscription Department - Beauty LaunchPad India, Beauté Espace Media Pvt. Ltd. A-2, 2nd Floor, DL (S)-17/3529/2017-19 Greater Kailash Enclave-II, Near Savitri Cinema, RNI. NO:.DELENG/2014/56137 New Delhi - 110048 Tel: 011 41324010 Sagar Raj Chakraborty (North): + 91 - 9953949021 K. Nanda Kumar (South): + 91 - 9962557223 Adrish Narayan Chkarborty (East): + 91 - 8348829978 Url: www.beauteespace.net; www.salonnspaguru.com Facebook: https://www.facebook.com/BeauteEspace.net ` 100 December 2017

Terms & Conditions : This is a limited period offer. Rates & offer valid in India only. Allow 3-4 Weeks for processing of your subscription. Payment can be made only through cheque, demand draft and not cash. Beauté Espace Media Pvt. Ltd. will not be responsible for postal delays, transit losses or mutilation of the subscription form. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. Beaute Espace Media Pvt. Ltd. reserves the right to accept or reject any or all forms at their absolute discretion without assigning any reason.

barron’s london salon, atlanta, Ga; PhotoGraPher: John rawson; wardrobe stylist: Jared Green; make-uP: lan nGuyen-Greails

Beauty www.beauteespace.net #beautylaunchpadIND

5 th

Beauty / Preview

Intensive care by Divine Organics Get sculpted with Epique Epique has introduced multi-action Sculpting and Firming Cream that makes your skin feels firmer, tighter and more resilient.

Its Phyto-concentrate formula has Pure Coleus Forskohlin root, Centella Asiatica leaf, Escin(horse chestnut) seed and vitamin E. Priced at `3,900 for 50ml. Available at www.myepique.com.

Lip colours by M.A.C M.A.C relaunches its Retro Matte Liquid LipColour line with 12 original and 3 new hues. The LipColour gives a matte metallic colour in liquid suede finish. It is priced at `1,900 each.

M.A.C also brings its ranges of velvet mattes, with 12 deep dark shades. It is priced at `1,500 each.

Available at M.A.C stores.

India’s first ECOCERT certified COSMOS V2 ORGANIC beauty care brand, has introduced Intense Skin Care Pollution Defense Day Cream with SPF 30 (`1,250) and Intense Skin Nourishing Night Cream (`1,095). The day cream promotes cellular detoxification and strengthens the skin defense system.

The night cream comes with healing properties.

w e N s ’ t a h W

y t u a e in B p

re & make-u

skinca The latest in

L’Occitane brings roses for you

Fixing Powder by BeYu This make-up fixing powder provides Ultrafine and pressed texture making skin look even. It comes in high-quality mirror compact form with a brush for that flawless application. Priced at `1,650. Available at all leading retail counters.

50 Beauty Launchpad India | 01.18

L’Occitane en Provence launches its limited-edition Rose Rouge Collection. It comprises eau de toilette, shower gel, body milk and hand cream. Each product is endowed with the benefits of rose petals. Prices starts from `710. Available at leading outlets.

Get strobed with NYX The Strobe of Genius Holographic Stick by NYX Professional comes in two shades – Mermaid Armor and Electric Invasion. It is loaded with lustrous particles and light-reflecting pearls.

This creamy highlighter illuminates your face with a prismatic finish. Priced at `750. Available across all retail outlets.

SoulTree’s travel kits SoulTree presents natural and eco-friendly Travel Kits equipped with skincare essentials. The big travel pouch (`575) comes in the beach or mountain essentials options and consists of shower gel, lip balm, face wash, etc. The small travel pouch (`295) has various ranges such as bath care, face cleansers and hair care. Available at www.soultree.in.

Silk route with Brillare The new Silk series by Brillare Science includes a face wash to gently cleanse face, a skin polish scrub to exfoliate dead skin cells and silk moisture crème made with nourishing ingredients like butter, oil, humectants and algae to revitalise stressed skin within 3 days. Maintain moisturised and nourished skin with Brillare, even in winters.

Lip balms by Skinella Skinella’s new range of lip balms is infused with superfoods and essential oils. The variants are Blueberry, Chocolate, Coffee and Strawberry.

Priced at `110. Available at all the leading stores.

Glow with Lotus Herbals Lotus Herbals presents WHITEGLOW™ Skin Whitening & Brightening Hand & Body Lotion SPF 25 | PA+++. With active ingredients of liquorice, green tea and grape extract it reduces dark spots and gives radiant skin. Priced at `320 for 300 ml. Available at Lotus Exclusive Brand Outlets and select outlets.

V-Day with Alanna Alanna’s valentine skincare collection comprises chocolate nutty lip scrub and lip balm, sensuous rose and geranium facial body soap, invigorating rose and grape seed face mist and wild rose body butter. Price range starts from `135. The Valentine’s Day hamper is for `350. Available at online store.

Winged look with Lakmé Lakmé has introduced it Eyeconic Liner Pens in two variants of block and fine tips. The stamp format of the block pen gives you winged eyes in seconds. The products deliver deep black intense colour that lasts for 14 hours and is water-resistant. It’s priced at `475.

Big Make-up Launch Party Colours by The Body ShoP

The Body Shop extends Jacqueline Fernandez’ Signature Line with a plethora of colour cosmetics to charge up your party looks. It has Shine Lip Liquid (4 shades, priced at `695 each), Matte Clay Foundation (3 shades, priced at `1,295 each), Lash Hero Fibre Extension (4 shades, priced at `1,495 each) and Eye Colour Sticks (3 shades, priced at `995 each). All the products are 100% vegan, except the Sticks, which are 100% vegetarian.

01.18

|

Beauty Launchpad India

51

Beauty / Skincare

5 New year beauty resolutions

Your skin will thank you for!

For all the make-up hoarders and skincare connoisseurs, a new year is a great way to reflect on your routine and ensure it suits you.

E

ven the most beauty-wise woman still occasionally sleeps in her makeup, skimp on sunscreen, or forgets to make a yearly appointment to see a skin expert. In the spirit of the New Year, we have compiled new year’s resolutions to keep your skin to keep your skin radiant and beautiful. As we tend to make resolutions to keep fit and healthy, our skin also needs a little more TLC every year.

Stick to keeping yourself hydrated through the day and use the correct products that will give you that instant glow.

KNOW YOUR SKIN Do you know what your skin is today? Skin is impacted by weather, pollution, stress, travel, food habits and many more factors.

Ensure this New Year you begin with a consultation at a salon near you.

A simple hydration check, pigmentation scan can show you the way to keep your skin healthy through different seasons.

STAY LOYAL TO SKIN REGIMEN! With so many skincare products in the market, it can be tempting to forgo your routine in order to try something new. But dermatologists recommend maintaining a consistent skincare routine for at least three months before making any changes to truly see results. Essential to keep up your facial appointments, home care and follow up treatments. Cheryl’s offers a range of facials that cater to personalized concerns – from TanClear, to de-tan the skin ; GloVite for lighter skin or OxyBlast for radiant skin.

52 Beauty Launchpad India | 01.18

NEVER LEAVE HOME WITHOUT SPF Sunblock isn’t just for the summer and should be worn throughout the year, as there is still damaging ultraviolet radiation around. Sunblock should be broad spectrum offering protection against UVA and UVB and at least SPF 30. This is particularly important if you enjoy outdoor hobbies such as running, hiking or snowsports. Regular sunblock use will help prevent against the development of skin cancer and premature ageing. Cheryl’s DermaShade SPF 30/50 are light weight which have actives that act as blocks for harmful UVA/B rays while lightening the skin. If you managed to get tanned during your new year break or while chasing the warmth of the wintery skin, walk in to the salon to clear away the Tan with Cheryl’s TanClear facial.

STAY HYDRATED! A food routine high on water content will compensate for lack of moisture around and give your skin the hydration it really needs. Another great way to hydrate is to opt for a Cheryl’s HydraMoist Treatment.

HydraMoist keeps the skin hydrated while restoring the oil- moisture balance.

Cheryl’s has moiturisers that keeps the skin hydrated – DermaLite for instant fairness; HydraMoist for hydration; SensiMoist – perfect for moisturising sensitive skin, ClariMoist – perfect for oily skin.

TAKE CARE OF THOSE HEELS We take over 10,000 steps in a day and our feet bear the brunt of it, resulting in the buildup of dead skin and callouses.

Cheryl’s HeelPeel Treatment effectively and conveniently eliminates rough skin and cracked heels in just 20 minutes! It is recommended to use Cheryl’s HeelPeel in-salon treatment once a month.

So, let’s make 2018 about committing to taking care of our skin with resolutions which will help us look radiant and youthful in the years to come. Bring in the new year with the best expert advice for your skin at all Cheryl’s Salons across India.

Beauty / Brand Launch

Huda Beauty debuts in India

Huda Beauty, the sought-after beauty brand from the Middle East, makes its entry in India exclusively through Nykaa.com.

H

uda Kattan, the Dubai-based beauty blogger, is a name to reckon with in international make-up circuit. She is recognised as an iconic beauty influencer. Her namesake brand — Huda Beauty, which is popular amongst beauty aficionados makes its debut in India with Nykaa.com. To Huda goes the credit of making false eyelashes and contouring a beauty necessity. Her love for beauty and make-up tutorials and photos of her perfectly contoured lips, cheeks and eyes, made her a blogging sensation almost overnight. She started making customised eyelashes for her clients and in 2013 started her own brand of make-up and eyelash line. Today, the Huda Beauty repertoire includes trendsetting products such as the Lip Strobe Metallic Liquid Lipsticks, Lashes, Faux Filter Foundation, Desert Dusk Eyeshadow Palette, 3D Highlighter Palette, and Liquid Matte Lipsticks.

Speaking about the launch, Falguni Nayar, CEO, Nykaa.com, said, “We are

Falguni nayar CEO, Nykaa.com 54 Beauty Launchpad India | 01.18

very excited to have Huda Beauty on board. If there is one person who deserves the title ‘beauty mogul’, it’s Huda Kattan!

With her social media stardom and her own beauty line that sells by the second, she truly is a superstar and we are proud to bring her make up onto Nykaa.com.

Huda Beauty will be part of the Nykaa Luxe portfolio on Nykaa.com. Our luxury beauty sales have grown exponentially since we on-boarded leading international beauty brands like M.A.C Cosmetics, Estée Lauder, Bobbi Brown and Clinique in 2016. This shows that the Indian beauty consumer is well informed on the latest trends and will to invest in their beauty regimes. With efficient omni-channel retail, Nykaa is able to make all these brands available to such consumers at every touch point. Also, the innovative and original content on our social media platforms has led to a highly engaged audience.”

Huda’s must have products for Indian women Huda Beauty Desert Dusk Eyeshadow Palette Huda Beauty lashes in Farah #12 Liquid Matte in Heartbreaker #FauxFilter Foundation Lip Contour in Trendsetter

Here’s an excerpt from Huda Kattan’s interview regarding her foray in the Indian market with Nykaa.com: How do you feel about launching into India?

I am so excited that we will be launching on exclusively on Nykaa.com in India!

carry with me on a night out and I never have anything. My makeup will stay on from morning until late and people are always like, ‘How? What do you do?’ I know this sounds bad, but it comes down to really layering lots of makeup properly. I can go all day without retouching my makeup.

India is a really vibrant market and the beauty industry fast-growing, particularly when it comes to indie and niche beauty brands so it’s a market that I know will really appreciate Huda Beauty.

Tell us how Huda Beauty came about?

Being a make-up artist and working on clients, I was never satisfied with the style and quality of false lashes that were available at that time. To get the look I wanted, I often ended up stacking and customising the lashes myself to suit the client’s eye shape. After receiving several enquiries about the lashes I had customised, my sister Mona suggested I start my own line, which I hand-designed myself. The brand later launched at Sephora in Dubai Mall in February 2013.

Mona and my older sister Alya really helped me out so much in launching the brand and I couldn’t have it done without them.

What are the challenges and benefits of working with family?

Huda Beauty is a family owned and operated business and this is really the heart of the company. I work alongside my sisters Mona and Alya, and my husband Chris. We’re all workaholics within the family so it becomes really hard to switch off on weekends, which is why we have implemented a rule in the family where we don’t talk about anything work-related on Fridays. My sisters and I regularly drive each other crazy, and there are some boundary issues at times; but we’re all very

open and honest people — so we always work it out.

What do you believe makes Indian women so unique and beautiful?

Indian women are naturally beautiful — they always have shiny hair, really expressive eyes and glowing skin. What I love about them is that they tend to have strong features, which they play up rather than mute — so instead of a nude lip and neutral eye, you’ll see them with gorgeous red lips and a dark, smoky eye. They are very striking.

How instrumental are your middleeastern genes in shaping your perspective of beauty?

My mother has always been a firm believer in DIYs and it’s actually through her that I learnt so much and decided to create a DIY section on the blog. I remember as a child, she had a DIY book that she would refer to for EVERYTHING. Some of my favourite remedies include using garlic to treat nail fungus, coconut oil for dry hair, turmeric, honey and coconut oil make a great face mask, and potatoes or lemons to lighten dark underarms, knees and elbows — so my heritage has definitely helped define my beauty perspective.

What products do you always have in your make-up bag?

I always have my Huda Beauty Lip Contour Pencil in Trendsetter, but that is it. It’s so funny because I am always asked what I

Favourite budget beauty product?

There are so many that I love, but If I had to choose just one, I’d say Maybelline’s Instant Age Rewind Eraser Dark Circle Treatment Concealer. The formula is amazing and it has a really unique applicator that works perfectly on dark circles — it blends with the skin really smoothly and it doesn’t crease at all.

What’s your daily morning and nightly beauty regime?

I don’t wash my face in the morning. I just splash it with water and dab it dry with a bamboo cloth. I then use the Mario Badescu Facial Spray with Aloe, Herb and Rosewater, followed by the Aerin Rose Oil, and then the SkinCeuticals Skin Firming Cream. I also love the Anne Semonin Super Active Contour Serum for around my eye area. At night, I remove my makeup with Organic Extra Virgin Coconut Oil. I warm it in my hands, and then just massage it all over my face. Then I just wipe off the excess with a couple of cotton pads. Then, I cleanse my face with the Bioderma Sébium Gel moussant cleanser; it gets rid of everything, and is super gentle on my skin. I can’t live without my Clinique Clarifying Lotion too.

I get really bad acne, and if I don’t use this I break out! It’s amazing for getting rid of any residue or flaky skin, and it really controls oil and tightens pores. I’m really into face oils, so I often use a few. I start with the SkinCeuticals C.E.FerulicVitamin C Serum; it’s like a massive burst of vitamins and antioxidants that work magic on your skin. Then I follow it with the Ren Rose O¹² Moisture Defence Oil, which is so hydrating.

01.18

|

Beauty Launchpad India

55

Beauty / Make-up Trends

Glam Up 2018

Gear up for a brand new year with these fun make-up looks.

PhotoGraPhy: MohIt hoLanI; ModeL: taMara CosovIC; haIr and Make uP: shIrIn MerChant, owner, kut n Make saLon

— By Kanishka Ramchandani

Queen of the night

A

s Pantone declares violet as the colour for 2018, we get make-up expert shirin Merchant to interpret this colour for us. she creates wearable looks with a palette that suits all skin tones. year 2018 brings with it a plethora of possibilities in experimenting with your make-up. however, healthy skin is your pre-requisite.

56 Beauty Launchpad India | 01.18

Continue spilling your deep dark secrets as you match your luscious lips with ‘bold n beautiful’ lingerie. eyes go all metallic as they flash sensuality.

PuRPle Passion hike up the mercury with these deep dark wine lips. team them up with smoky eyes. Complete your beach look with soft curls. this look throws the pink-hued day look out of the window. own the sassy colour this 2018.

Beauty on the Beach

sultRy n sassy

soften the purple depth of your lips and add more intensity to your eyes for yet another take on a beach day look. the minimalist look gets all its glamour from the fine balance of eyes and lips.

this look clubs together several classic styles – glossy red lips, diffused metallic lines over the eyes and gelled-back hair. not an easy look to pull off, it can look absolutely stunning if you pair it with the right accessories and outfit.

Pop-up box

Keep your skin hydrated.

Wear a sunscreen.

Remove make-up before sleeping.

Invest in a good night cream Use a face pack twice a week.

Pop-up box

Condition your hair every time you shampoo it.

Use a hair serum to keep frizz at bay.

Get a hair cut every six weeks.

Colouring or straightening, home care is important.

Wash off products before hitting the sack.

Pop-up box

Experiment with lip colours – mix n match!

Clean your make-up brushes regularly.

Lip liner and highlighter will give an edge to your look. Use them.

Test the tone of your foundation before buying.

Don’t use make-up products beyond their expiry date.

01.18

|

Beauty Launchpad India

57

Beauty / Bridal Lookbook

Bewitching

Bride

A round up of wedding looks by beauty expert Samantha Kochhar.

L

ove is in the hair — especially in this stunning bridal collection, designed by Samantha Kochhar, Deputy Chief Expert, World Hairdressing and Managing Director, Blossom Kochhar Group of Companies. Entitled as ‘Joy’, the collection features a bouquet of mesmerising looks, which combines Samantha’s technical expertise with today’s bridal aesthetics.

Mehendi Mane: A loose fishtail braid with twists evokes a sense of the endless sea. Complete the look by bringing out waves of hair to the face as a crown. Throw a few small flowers in-between the strands and maang tikka for the final touches.

Make-up: Liquid yellow golds and pastels are the way to go this wedding season. Starting with a monochromatic shade in pastel pink, play around with the trend for a subtle romantic look. Pale pink is the best choice to nail this trend. Advance the trend by using another contrasting pastel in purple for a more modern look. To keep this trend looking of the moment, make pastel the statement piece of

the entire look. Tone down the pastel eye shadow with a heavy black liner and lashes with nude lips.

Nails: Apply the shades of nude/pastel pink with yellow gold in ombre effect to give the perfect liquid gold effect. A 3D ceramic flower stuck on one nail adds a 3rd dimension to the nails.

SAnGeeT Mane: Half-up, half-down cascading curls with fresh flowers is ideal for women with long curly locks. The hairstyle is completed with soft curls, adding dimension to the tresses with side-swept parting and flowers at the sides.

Make-up: A dash of pink colour will add oodles of oomph to the overall bridal look. Enhance the look with soft pink lips.

Nails: The mint nail shade can be used in contrast or matching the bride’s sangeet/mehendi outfit. The hue in itself is a statement and a little floral nail art on one nail completes the entire look.

58 Beauty Launchpad India | 01.18

weddinG Mane: The sleek pulled back traditional hairstyle with midparting looks stunning on all Indian brides. Fresh flower gajra and red roses adds traditional touch to the hairstyle.

Make-up: Monochromatic colours have made a comeback this wedding season. Red on gold throughout, red on red, beige on beige stands out. The make-up remains in antique golds and bronze with traditional kohl rimmed eyes and lush lashes. The ever-elegant antique golds add depth and expand the eyes to look bolder and bigger. Brown shades instead of black match well with the monochrome traditional wedding outfit. The cheeks remain subtle with sunbeam strobing and the lips gorgeous, bold and timeless classic in deep matte red.

Nails: Nails in a rose gold base with orange-red dry flowers on the ring finger with Swarovski adorning them are perfect for the traditional bride. Skipping the top coat, the nails are left with dry flowers giving a 3D effect.

RecepTion / cockTAil Mane: Elegant waves chignon look fabulous on anyone and go well with a gown or a cocktail dress.

It goes well with Indian outfits too. This style is great for almost any occasions paired with a delicate crystal hair piece.

Make-up: Black smokey eyes with hints of graphite grey and intense 3D lashes are perfect for a dreamy wedding reception. To maintain overall balance on the face, the skin must be clean and dewy with a good contour and a pearly highlight. Top off the look with maroon matte red lips.

Nails: Apply a metallic silver base with square shaped maroon rhinestones and silver swarovski’s on the ring finger.

01.18

|

Beauty Launchpad India

 

59

Beauty / Nails

Bridal Goes Bespoke NailSpa Experience has come up with a premium Nail Art service – the luxury Bespoke Bridal Nails. The brides can craft unique stylised patterns on their nails. NailSpa offers a specifically curated limited range of nail lacquer, which are classic and elegant. By using micro bronze glitter to sculpt design, the patterns of embellishments and embroidery designs of the ornate wedding attires are replicated on nails. One can further highlight it with real Swarovski diamonds to bring the best in the design. This service is available at all NailSpa Experience outlets.

Price starts from `2,500 onward.

Quick Gel Manicure

What’s New

in

Nails?

Discover the dynamic launches in nail art and care in the first month of a brand new year.

Ellement Co is a start-up with its eyes on providing ergonomic beauty essentials for today’s busy women. To reach this goal, the company has launched Just-A-Minute! Gel. It gives you the luxury of time by getting you a salon quality gel manicure, in under 15 minutes! Just-AMinute! Gel is a result of German research with special focus on suitability to tropical climes. The manicure kit emphasises on quick application and removal solution. It is free from Camphor, MEHQ, Formaldehye Resin, BPA, Toulene. It is highly pigmented and glossy. It has a lasting time up to three weeks once locked in using Ellement Co.’s LED Nail Lamp. The formula is safe for pregnant women and new moms. The ‘Back-to-Bare’ Gel Polish Remover does not thin your nail beds due to buffing, and causes no pain. You can call on 8879192878 for a Dial-AManicure only for `1,650. A removal kit, which serves for 5 Gel Mani/ Pedis is priced at `625.

Star Studded Nykaa has launched Star Studded Glitter Coats for the party-goers. The collection includes 3 top coats in Gold, Silver and Rose Gold. They are called Silver Snow, Golden Ticket and Boujee Rose Gold respectively. These shades can be worn alone for a sheer, sparkly finish or apply it on your favorite nail polish for a burst of glitter. Infused with hi-shine sparkles that won’t fade out, these top coats are guaranteed to give you a long lasting shine. The top coat also ensures your nails remain chip-free, keeping your manicure lustrous. They are free of five most harmful chemicals and cruelty free. The glitter fragments gives any mani a dazzling look, making sure your nails are party-ready at all times. It is priced at `199 each.

60 Beauty Launchpad India | 01.18

Beauty / Expert Talk

Making Waves

Celebrity stylist Sarah Potempa (@sarahpotempa) wears many hats and has no plans of slowing down anytime soon. When she isn’t managing the manes of A-listers like Millie Bobby Brown, Lea Michele or Reese Witherspoon, the inventor of the Beachwaver PRO continues to grow her successful brand. Launchpad’s Jasmine Coreas sat down with Potempa, who talked holiday traditions, hair inspo and best advice.

Nickname?

My daughter gave me the nackname Pinkie Pie after I dyed my hair bright pink.

What accomplishment are you most proud of?

Inventing the Beachwaver, a product that truly makes it easier for women to curl their won hair.

Celeb whose hair you’re loving?

If you could have dinner with one person who would it be?

CLOCKWISE FROM LEFT: TWWW.YAHOO.COM; HE BEACHWAVER CO.; WWW.USMAgAzINE.COM; ALL-FREE-DOWNLOAD.COM

Estée Lauder. I named my daughter Lauder after I discovered what an innovative strong and hardworking woman she was. I would have loved to learn how she grew her business from making cleansers in her kitchen to selling billions in beauty products.

Best piece of advice?

Do what you love and you will never work a day in your life.

Dream vacation?

With my family on the beach in Turks and Caiocos.

Personal mantra?

Leap and the net will appear.

Reason you became a stylist?

While playing sports growing up, I loved braiding my friends’ hair before games. I started working in a salon at 15 and created photo shoots in my basement using lamps for light and my sister as my model. I later moved to New York to attend NYU and worked my way onto the sets of real photo shoots.

SARAH POTEMPA

I’ve worked with Lea Michele for over 10 years. Her hair is gorgeous, long and healthy.

From braids to sleek, straight strands she always looks stunning on the red carpet!

If you weren’t a stylist you’d be ___?

A singer/songwriter.

Favorite holiday family tradition?

Picking out a Christmas tree and decorating it with my kids. We paly holiday records, dance around and admire all the ornaments we’ve been collecting since my husband and I first started dating 12 years ago.

01.18

|

Beauty Launchpad India

61

Beauty / Store Launch SephOra SeTS ShOp iN kOlkaTa

Open for Business Here’s a round-up of the stores that opened doors this month.

Nykaa ON TreNd STOre Nykaa has launched ‘Nykaa On Trend’ under the leadership of Adwaita Nayar, Head – Retail, at Skyzone North, High Street Phoenix, Mumbai. The Nykaa On Trend store offers a unique curatorial experiences with best selling products chosen from over 100 beauty brands.

This curation is a selection of products that are trending on Nykaa.com based on sales, reviews and ratings. The tech savvy store allows customers to browse online reviews and ratings. The Nykaa On Trend Store presents a selection of best selling online brands including - Lakmé, Kama Ayurveda, Maybelline New York, Toni&Guy, The Face Shop, L. A. Girl, DearPacker, Kaya, Wella Professionals, Calvin Klein and Davidoff amongst others.

“Nykaa currently has two store formats – Nykaa On Trend and Nykaa Luxe. The On Trend format houses a wide selection of best selling beauty products, with the Luxe stores focusing on prestigious beauty brands,” says Nayar.

62 Beauty Launchpad India | 01.18

Kolkata gets its dose of beauty with Sephora opening a store at South City Mall. While a first in Kolkata, this is the beauty giant’s 15th store in India.

Spread across 3,200 squarefeet, Sephora will present their complete offering with special sections for make-up, skincare, fragrances, bath and body, haircare and accessories for women and men’s grooming.

Brands like Sephora, Benefit, Makeup Forever, Becca, CoverFX, Smashbox, Stilla, Burts Bees, Glam Glow, Boscia, Foreo, Percy & Reed, Zirh, etc. will be exclusively available at Sephora.

The grand opening featured mini flash makeovers and make-up looks conducted by Sephora’s trained beauty advisors. The new store was graced by Bollywood beauty Bipasha Basu.

bella rinova salon, houston, tX; PhotograPher: marcus loPez

BUSINESS www.beauteespace.net #beautylaunchpadIND

5 th

Business / Expert Talk

vikram mOhan, CEO & FOundEr, SpalOn india “I really don’t think any brand came as a major game changer last year! Opi finally came into India; dEpOt men’s grooming has been great for us since we are finally seeing focus on men’s beard and grooming sector, which is growing fast. Then, Salon CRM software has evolved a lot and continues to help us improve customer service through effective data management. Even Cartridge Wax has been a great addition to the waxing segment...more convenient and hygienic.”

64 Beauty Launchpad India | 01.18

Samir SrivaStav, CEO, JEan-ClaudE BiguinE “The launch of daFni Go-Hair Straightening Ceramic Brush in March 2017 has been a major game changer in the Indian beauty appliances industry. Jean-Claude Biguine caters to clients individual needs, so keeping in mind today’s busy women, the DAFNI Go Hair Straightening Ceramic Brush provides straight, blow-dry finish while maintaining the beautiful volume of the hair. This remarkable tool is effective on all hair types.”

The best of 2017’s revolutionary launches, backed by the recommendations of eminent salon gurus. Here are the game changers of the year that optimised both business volume and profits. — By Isha Gakhar

2017

turned to be a breakthrough year as anticipated by the salon industry. Since the year saw a bevy of hair & beauty brands foraying into India, we spoke to a few industry pioneers for their take on the best launches of the year.

2017 nataSha Singh Chauhan, OwnEr tangErinE thE BOutiquE SalOn “Footlogix is a brand I am excited about, having introduced it in my salon too. Its anti-fungal tincture spray doesn’t make only feet feel beautiful and soft, but also make your toes healthier.

Products like these bring new dimensions to pedicure services. Balmain paris hair is an elegant and professional designed hair styling range that has picked up really well in premium salon services category.

My salon is giving Balmain Paris based services and clients are delighted by the products. Infused with Argan oil and silk protein, the treatments work like magic, and leave you feeling so good. I think these two brands were definitely the discoveries of 2017 and I see their usage picking up exponentially in 2018.”

ryan d’rOzariO, OwnEr & dirECtOr, SalOn muah “godrej professional, with the ‘Make in India’ initiative, has come up with a range of colours that can give clients the same shades as any normal colour present in the market, like brunettes or reds, burgundy, mahogany or gold hues all with ammonia-free hair colours infused with Argan oil for lustre, even the peroxides are oil-infused with the same level / percentage of peroxides that are normally used in salons / or used professionally. Not to forget, they can be used for complete grey coverage as well, with the regular mixes.

How’s that for a game changer.”

Bina punJani, art dirECtOr, Bina punJani SalOnS & aCadEmy “There are quite a few products that have been launched in 2017, however, the usual problems of distribution and availability remain. At the end of the day, it is about solving the client’s problem, which a good stylist or brand can do today with the existing range of products. So, in my mind, there really has been no standout product that has changed my life as a business owner or the life of my clients.”

viBhOar, dirECtOr, nEu SalOnz “Just like every year, we witnessed many brands come and go in 2017, but if we had to zero down on the best, it has to be ilCSi. Bringing in ILCSI’s organic clean-up and facial has definitely been a big game changer, and we only expect it to further explode in 2018. Being 100% natural, ILCSI has quickly become one of the most trusted brands for our guests. The results are great; we’ve never had to try and push the product as much. It has made a good impact on our sales as well. While another brand named tigI has also become a styling favourite for our artists and guests. With a wide range of styling products, chic packaging and funky names — it has definitely climbed the charts of preference for our guests.”

01.18

|

Beauty Launchpad India

65

Beauty Launchpad India / Anniversary Time

Beauty Launchpad completes 5 years in India Each year begins with us celebrating our anniversary.

Year 2018 marks a special ocassion for us as we reach the five-year milestone. It has been a thrilling journey as we have attempted to cover every aspect of the dynamic salon industry in India.

We hope to bring to you more informative features on hair, skin, make-up, wellness, business and education month-onmonth for years to come.

Beauty Launchpad has garnered a brand equity within the industry and have all the top notch brands participating in the magazine. However, 'we have miles to go...' As the Indian salon industry grows by leaps and bounds, we promise to deliver to you the dynamism of this vibrant sector, right at your doorstep. If you want to keep up with what's happening in the world of beauty, you need Beauty Launchpad by your side.

66 Beauty Launchpad India | 01.18

A

s we celebrate our 5th anniversary, we resolve to put in more efforts to bring you the best of beauty from India and the world.

Let's kick-off the anniversary issue with some heartfelt testimonials from the who's who of the beauty industry.

“Wella Professionals has had a wonderful relationship with Beauty Launchpad over the last five years. In India today, the beauty landscape is constantly evolving with a new surge of global as well as local brands entering the market. Over the years, Beauty Launchpad has kept a watchful eye on the Indian beauty industry, updating its readers with the latest changes that take place. I want to congratulate Beauty Launchpad and wish them the best of luck for many more successful years going forward!”

— P.K HariHaran, General Manager - India Consumer and Professional Beauty, COTY India

“Congratulations to Beauty Launchpad on their 5th anniversary in India! Beauty Launchpad is an excelelnt source for the latest beauty trends and deep industry insights globally. Repechage brand is proud to be associated with Beauty Launchpad in the US as well as in India. We wish them much success in the future.”

— BiKram SaPra, Repechage, India

“I am so overwhelmed!! Thank You so much, you have been with me throughout and I am grateful for every opportunity and success to be part of Beauty Launchpad India.

— ViPul CHudaSama, Creative Director, Vipul Chudasama Hair Education Studio

“I am happy to know that Beauty Launchpad is celebrating its 5th Anniversary and convey my congratulations to the magazine on this occasion. Among the magazines for beauty professionals, it surely must be one of the best. Beauty Launchpad puts the reader in touch with the latest in the world of beauty, from new trends in skin, hair and make-up to newest launches and advanced developments in beauty products. It is not only most informative, but also very appealing, both in design and content. It surely must be the best of its kind.

I extend my best wishes to Beauty Launchpad for its Anniversary and a bright future.”

"Beauty Launchpad has been one of the leading publications that have brought updated information on the happenings in the beauty industry, keeping the true spirit and values of ethical journalism. We wish Beauty Launchpad and the entire team at the publication the very best on completion of five successful years and for the years ahead."

— SHaHnaz HuSain, Chairperson & Managing Director, The Shahnaz Husain Group of Companies.

— Biju antony, Chief Executive Officer, Kredo Beauty Pvt Ltd. 01.18

|

Beauty Launchpad India

67

Business / Biz Talk

Selling Beauty Online

In conversation with Deep Lalvani, Promoter and Director of Ador Group that offers international premium beauty and grooming brands and hygiene products via Sublimefactory.com. — By Kanishka Ramchandani

T

he Ador House stands in the quiet lane at Kala Ghoda in Mumbai.

The old Victorian building holds the office of Sublime Factory, which is making its mark in the new age of digitisation. Sublimefactory.com is a destination for luxury beauty and grooming products from around the world for men and women.

Sublime Factory has exclusive rights to represent international brands in India, namely, Milk & Co. (Australia), Mojo Haircare (UK), Elemis (UK) and the recently launched premium skincare brand for men – Black Leopard (Australia). While more brands are in the offing, Sublime Factory also has its own hygiene brand for women – Be. The Solution. It has handy products such as hand sanitisers, body mists and the hero product being the toilet seat sanitisers.

Hygiene foR HeR When we asked Deep Lalvani, Promoter and Director of Ador Group, about how Sublime Factory started, he said “Ador Multi-Products has been contract manufacturing personal and skincare products for other brands for almost 30 years.

Around 15 years ago, we pioneered hand sanitisers with Himalaya. Since then we have been developing and expanding this

68 Beauty Launchpad India | 01.18

category further. We wanted to go beyond contract manufacturing and build our own brand. That’s how Be. The Solution came off that.”

They have two plants, one each in Bangalore and Pondicherry. Their research threw light on the fact that in many places in India water is not available for hygiene purposes, public toilets are sub-standard and scarce, posing a sanitation problem especially for women. The toilet seat sanitiser is not 100% germ-proof but it will make it easier for you to use public toilets. Be. The Solution has glycerine in it, which doesn’t dry out the hands, like other alcohol based products.

“Our current strategy focusses on online and modern trade (pharmacy and health and beauty chains). Our advertising and marketing is digital focussed. Our target is to have 25 SKUs by end of 2017 and hitting 150 stores offline. We also have a couple of standalone kiosks in high footfall places,” he said.

LuxuRy BRigade “When we were looking at what we could do beyond manufacturing, we identified a couple of areas. We set up a new company for marketing and management of brands.

Within this we have two divisions – one is Be. The Solution and other one is platform of premium and luxury beauty brands both from India and abroad. We took on exclusive rights of these brands and introduced them to the Indian market, thereby enabling them to scale up here. Currently we have around 100 brands in our portfolio,” Lalvani shared.

Another gap which Sublime Factory fills is that of being premium and luxury. Most players in the online beauty products space have a wide gamut – from `100 to `10,000.

“By setting up Sublime Factory, we thought that we could address that niche market,” he explains.

The market is strongest in Delhi-NCR and other metros for luxury brands. Of the 100 brands that they have, around 20 are exclusive to Sublime Factory.

Post-Gst scenario “It is difficult to be in the luxury space after GST but its a long term play.

India is a growing market for luxury products. While numbers don’t justify being in this space, the consumer is evolving in terms of knowledge building and awareness, especially digital marketing. It’s moving very fast. Consumer spends on luxury products is improving every year. The next 3-5 years are crucial for the market growth.”

Business / Education

B&WSSC’s Job Mela in Mumbai B&WSSC had organised a Beauty & Wellness Job Mela in Mumbai to provide a platform for the talent pool of India’s beauty industry.

T

aking forward the mandate of ‘Skill India’ mission of skilling the youth and providing them with the right platform for employment, Beauty & Wellness Sector Skill Council (B&WSSC) organised an exclusive job fair for the beauty and wellness professional in Mumbai, at the Guru Nanak Khalsa College, Matunga. Trained and certified beauty professionals, hairstylists, make-up artists, yoga and fitness professionals nail technicians and spa therapists participated in the job fair. The event was inaugurated by eminent members of the beauty and wellness industry in Mumbai.

More than 25 employers from beauty and wellness industry participated in the job fair. Besides beauty and wellness, employers from hospitality industry also participated. Since there is a huge demand for beauty and wellness professionals in the media and hospitality industry, this job fair gave them an opportunity to select the right candidate.

Encouraging thE skillEd forcE Speaking on the occasion Vandana Luthra, Chairperson, Beauty & Wellness Sector Skill Council said, “It is our earnest endeavour to ensure skilling to our young and deserving talent of the country and this job fair is just the perfect culmination to all our efforts. I am so happy to see the industry rally together to provide ample employment opportunities to the youth.

The Beauty & Wellness Sector Skill Council aims to make this first of its kind job fair the right platform to match talent to demand.

With the success of this event, we hope to increase the frequency of these fairs to help in placements of our pass-outs.”

70 Beauty Launchpad India | 01.18

Financial institutions like Muthoot Microfinance and Edu Vanz were a part of this job fair to provide candidates loans to start as an entrepreneur. The list of participating employers included VLCC, Lakme, Nail Spa, Lakme, Iosis, Aroma Magic, UrbanClap, Nail Spa, Strands and YLG amongst others. An International cruise Liner Steiner also participated in this job fair, making the fair aspirational for the candidates.

The western region is the largest contributor to the beauty and wellness

industry in India. The demand for beauty and wellness professionals is the largest here, as well. Events like this will go a long way in bridging the huge demand and supply gap in beauty and wellness domain. This recruitment event can prove to be a remarkable platform to make the right candidate reach the right employers and vice versa.

This is the third job fair organised by the sector after the huge success of the job fair in North East (Guwahati) and North (Delhi).

There is a series of job fairs planned for 2018 as well.

01.18

|

Beauty Launchpad India

 

75

78  Beauty Launchpad India | 01.18

01.18

|

Beauty Launchpad India

 

79

80  Beauty Launchpad India | 01.18

M‚- crqy iVsy

01.18

|

Beauty Launchpad India

81

Boyz 2 Men Vol. II - 2018

releasing this

summer Book your copis now e-mail: harvinder@beauteespace.net Contact: Harvinder Solanki - +91 - 9999949106

Posting on 12th and 13th of every month. Total pages: 84