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salon Management Congress Delhi 2019
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OO NN E EB B RR AA NN DD : :A AWW OO R LR D L DOO F FOO I LI -LI-NI N FU FU S ES D E DB B EA EA UU TY TY
Editor In Chief & Publisher Ritoo Jhha
EDITORIAL
i
Features Editor Isha Gakhar Editorial Coordinator Rakhi Jerly
COnTRIbuTORs Meher Castelino
as see it!
ART Designer Raghab Panda MEDIA & EvEnTs Marketing Executive K. Nanda Kumar (South) Marketing & Distribution Consultant Kaushik Karmakar (East) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki Legal & Corporate Affairs Atul Jha (Manu Law Associates)
Dear Friends
Finance & HR Consultant Sarwar Raza (Legislegal)
This edition is special as we move forward in the digital world and deepen our offer with digital copies going straight to the phones of our readers. Within the scope of the magazine, this issue includes a free ‘Look Book’ supplement’ - going forward, we will release 10 supplements with content that is stimulating and invaluable. Our cover story investigates how tools, specifically Hairdressing equipment, are evolving and what is available in the current market. It also examines how leading hairdressers choose their favourite tools of the trade, with insights coming from across India. Showcasing global brands, Cosmoprof made its debut in India while Professional Beauty continues to push the envelope. Salon Management Congress brings the best industry leaders together again - each sharing unique experiences of building their salon business in various aspects - interiors, investments, training and so on. We look forward to continue adding value as we move ahead - do keep us posted and on our toes!! Ciao!!
bEAuTé EspACE MEDIA pvT LTD New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4010 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net
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CONTENTS Off the Shelf 44 Event 46
On The Cover
Skincare 47 Special Feature 48
AMMON CARVER Ammon Carver Studio | New York, NY Photographer: Richard Monsieurs; Wardrobe Stylist: Jennifer Daniels; Make-up Artist: Deney Adam
Regulars News Updates 14 Market Analysis 18 Biz Front 20
Quick Updates on What’s Happening in the World of Beauty
Beauty Beauty Block: Find out What’s New and Raging on the Beauty Block! Look & Learn with Dominique Roberts Bid Adieu to Monsoon Skin Woes Of Captain Marvels & Wonder Women
Business Event Report 52
Cosmoprof: The Big One Finally in India
Event Review 54
Professional Beauty Delhi Marches Ahead
In-cosmetics Korea: 3 K-Beauty Skincare Trends to Watch SMC Delhi 2019: Key Takeaways for the Future of Salon Business
Hair Preview 26 Treatment 27 Solutions 28 Portfolio 30 Colour 33 Event 34 Tools 35 Product Launch 41
Hair at this Moment: Get All the Latest Updates of Hair Industry! For Hair that Stays Alive: Serie Expert Nutrifier from L’Oréal Professionnel MATRIX Hair Transformers Hairdressing Talents from the Digital Space Trends & Textures Radiant & Chic in Parisian Cool Bronzing Edition New Talents Emerge at TIGI Backstage Heroes Season 2 Tools of the Trade Vario Lights
Masterclass 55 Loobook 67
Hindi Supplement Trends 2019
GLOBAL NEWS
Now
EWS Quick updates on what’s happening in the world of beauty ALASTIN SkINcAre® GeTS 2Nd U.S. PATeNT for TrIHex TecHNoLoGy®
crUeLTyfree IS THe PrIorITy for emINeNce orGANIc SkIN cAre
Eminence Organics’ mission statement reflects its commitment to “enhance well-being naturally,” and provide results-driven products that support sustainability and an organic way of life. Rooted in this ethos, the brand supports a wide array of charitable initiatives, from planting a tree for every product sold to providing organic meals to children undergoing medical treatments. Pledging to always be cruelty-free is only one more manifestation of the Eminence Organics credo. Many beauty brands are hopping on the ‘cruelty-free’ movement but producing cruelty-free formulas has been a priority for award-winning professional skin care brand Eminence Organic Skin Care from the very beginning. The term “cruelty-free” refers to products that are created without harming animals and are not tested on animals. In the 1990s skin care companies began creating their own arbitrary terms, such as ‘animal friendly’, but without a clear, universal standard of what the terms meant consumers were left confused. To ensure customers of the brand’s position on animal cruelty, Eminence Organics has worked directly with nonprofit organizations, such as Beauty Without Bunnies, for many years. These thirdparty certifications have global standards and enable consumers to have confidence that the products they purchase and the brands they support are truly “crueltyfree”. In addition to holding cruelty-free certification, Eminence Organic Skin Care is a Certified B Corporation®, evaluated by the non-profit B Lab® to meet rigorous standards of social and environmental performance, accountability and transparency.
ALASTIN Skincare®, Inc. - aesthetics company dedicated to developing and marketing innovative, clinically-tested physician-dispensed skin care products, has announced Issuance of a 2nd U.S. Patent covering a variety of topical compositions based on ALASTIN’s TriHex Technology®. The technology is featured in both procedureenhancement and daily skincare products. ALASTIN’s Procedure Enhancement line of products claims to support the body’s natural healing processes related to the generation of new collagen and elastin after a procedure. Key products in the line include ALASTIN’s Regenerating Skin Nectar with TriHex Technology® and the recently launched breakthrough product TransFORM Body Treatment with TriHex Technology®.
INSIGHTS by LAUNcHmeTrIcS - A New brANd decISIoNING PLATform Launchmetrics — a Marketing Platform and Analytics Solution for Fashion, Luxury and Cosmetics professionals — has released its new brand decisioning platform called ‘Insights by Launchmetrics’, designed for decision-makers and C-level executives who seek to better arbitrate marketing investments in order to maximize brand impact and measure the evolution of their brand equity against that of the competition. An interactive microsite dedicated to the Insights100 was also launched - a selection of brands, prepared by the Launchmetrics Data Analyst team to provide a comparative benchmark and offer an analytical vision on the impact that marketing investments have for brands within the same segment. The website allows visitors to discover the Media Impact Value and Voice split of brands and influencers. In the race to reach today’s digitally savvy consumer and stay relevant, brands are facing more challenges than ever before. Siloed KPIs and a lack of industry standards make it difficult for brands to identify which marketing strategies are most effective and benchmark performance against their competitors. “The challenge for brands is not having an accessible, global view of what’s work14 Beauty Launchpad India | 07.19
ing, which hinders their ability to adjust strategies in real-time. Insights by Launchmetrics will transform the way executives approach decision-making and give them the ability to leverage our unique data asset to quantify every marketing and PR action. Using our proprietary Media Impact ValueTM algorithm, executives can assign a monetary value to these activities to measure their performance and see which investments help build brand loyalty, as well as how they benchmark against competitors,” said Michael Jais, CEO of Launchmetrics.
INDIAN NEWS
L’OréaL Paris #WinOverDamage CamPaign L’Oréal Paris launched a ‘Total Repair 5 #WinOverDamage’ campaign featuring its global brand ambassador Aishwarya Rai Bachchan and the new face of the campaign, Sobhita Dhulipala. The commercial film was launched across all platforms showcasing the two actresses shooting in harsh conditions. The creative premise of the advertisement revolves around effectively winning over hair damage. In the commercial, Aishwarya recommends Sobhita to try the L’Oréal Paris Total Repair 5 Advanced Repairing range of shampoo, conditioner and serum to fight against hair fall, dryness, roughness, dullness and split ends. Speaking on the announcement, Pau Gruart – General Manager at L’Oréal Paris, said, “We are elated to announce the release of our Total Repair 5 #WinOverDamage campaign with the gorgeous Aishwarya Rai Bachchan and Sobhita Dhulipala. Harnessing the latest in scientific innovations tailored to specific haircare needs, the campaign aims to highlight the proposition of our Total Repair 5 hair care range that helps repair hair damage because we believe every woman deserves the extra care and she truly is worth it!”
nOuveau COntOur in inDia Headquartered in the Netherlands, permanent makeup brand, Nouveau Contour was officially launched in India by beauty influencer Shagun Gupta, at an event in Mumbai. Celebrated dermatologists, cosmetologists, make-up artists, socialites and beauticians were present at the launch event. Shagun Gupta, a practising aesthetician and micro pigmentation specialist is the Indian partner for Nouveau Contour.
retrO remix Streax Professional recently showcased their latest ‘Retro Remix’ collection in Mumbai, featuring vintage styles, reimagined for present-day fashionistas. The looks were created using products such as Steax Professional’s Argan Secrets hair colour, CanvoLine straightening cream, and the Hold & Play styling range. With Bollywood actress Sonakshi Sinha as the showstopper, models walked the ramp with an array of styles like a romantic amber retro chignon, bouffant fudge sleek, dark chocolate precision bob, undone beige messy ponytail, and gypsy tangerine blonde heart-shaped braids. Hair colours in play were a mix of brunette, gold and copper blonde, and brown shades. 16 Beauty Launchpad India | 07.19
Jhanvi KaPOOr FOr BenettOn PerFumes Bollywood starlet Janhvi Kapoor has been named Benetton Perfumes Global Brand Ambassador. She is expected to represent the brand’s values through her dedication, optimistic outlook, and devotion to her culture and roots. As of January 2019, Benetton Perfumes have taken onboard four young spokespeople with different origins and with distinct personalities, to convey the spirit of the brand, internationally. This team of global ambassadors embodies the brand’s essential values, including diversity, colour and optimism. Apart from Janhvi Kapoor, Russian video blogger Sasha Spilberg, Argentinian singer Emi Mernes, and the Mexican actor/model José Pablo Minor have been roped in by the brand.
sPirit OF summer Heavenly Spa by Westin at The Westin Gurgaon, New Delhi invites guests to pamper themselves with ‘Spirit of Summer…Your Fruit, Your Facial” available daily from July 1-31. The promotion offers refreshing fruit facials and body scrubs. Fruit treatments are priced at `3,000+ for body scrubs and `3,200+ for facials.
vLCC’s COnvOCatiOn VLCC Institute of Beauty and Nutrition held its 18th Convocation ceremony at the India Habitat Centre, where over 400 students were awarded their certificates. Dr Mahendra Nath Pandey Honourable Cabinet Minister of Skill Development & Entrepreneurship, was the Chief Guest for the event. While the Guest of Honour was MP Delhi (North-East) & Delhi President of Bharatiya Janata Party, Shri Manoj Tiwari. VLCC Founder Vandana Luthra and India TV Chairman and Editor-in-Chief, Rajat Sharma along with Sr. Officers from NSDC, CII, JSDM and OSDA were also present at the event.
WOnKy is WOnDerFuL @ the BODy shOP
maKeOvers By get gOrgeOus saLOn at June rOse Pageant June Rose Beauty Pageant 2019, held at the 150-year old Dalhousie Institute club in Kolkata, saw the finalists walking down the ramp in exclusive hair and make-up looks created by Get Gorgeous Salon. The annual event was held after a gap of 22 years and saw 20 contestants walk the ramp to entertain the audience that comprised of the club members and their guests. Convened and orchestrated by former model Nicola Gomes, the event was rechristened from May Queen Ball to June Rose’ 2019, with the concept of presenting roses to favourite contestants. The jury included eminent names such as Jessica Gomes, Aniruddha Chakladar, Sneha Ghosh, Mohammed Iqbal, and club president Jayajit Biswas.
In their quest to celebrate sustainable skincare, The Body Shop presents ‘Wonky is Wonderful’; another inspiring initiative to help make the world a fairer place to live in. To help reduce food waste, the brand is enriching its latest Carrot Skincare range with organic products that are too naturally wonky to sell in the supermarket. Known for being rich in antioxidants The Body Shop are sourcing thousands of these wonky carrots from a Brtish family-run farm.
FaCiaL yOga By Dr DeePaLi BharDWaJ Deepanjan Charitable Trust and Lions International Delhi Veg Club celebrated International Yoga Day 2019 with ‘Yoga Pe Charcha’ inaugurated by Delhi Chief Secretary Vijay Dev. Over 200 people participated in the initiative at Lodhi Garden with the aim to showcase the importance of Yoga. The yoga sessions were led by dermatologist Dr Deepali Bhardwaj - Founder, Centre For Skin And Hair Clinic and Shri Yogacharya Mishra. The event also received immense support and participation Rashmi Singh (Secretary-NDMC), Seshadri Chari (Senior BJP General Body Member), H.E. Pham Sanh Chau (The Ambassador of Vietnam), and MP Manoj Tiwari. 07.19
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MARKET ANALYSIS
In-cosmetics Korea: 3 k-beauty skincare trends to watch Hwa Jun is a Senior Beauty and Personal Care Analyst at Mintel, based in Seoul. — By Hwa Jun Lee
S
outh Korea’s beauty industry has officially gone global, impacting markets and influencing beauty and personal care trends worldwide. So much so, that this year at in-cosmetics Korea’s new K-Beauty Inspiration Zone, Mintel highlighted the next phase of the K-beauty phenomenon, including the major trends that are set to shake up the future of the industry. Skincare undoubtedly plays a major role in the success of the K-beauty sector. Here we take a look at three exciting skincare trends Mintel has predicted will hit the thriving K-beauty marketplace in the months and years ahead.
EMERGING VEGAN In recent years, the South Korean beauty industry has seen a steady increase in demand for vegan cosmetics. According to Olive Young, sales of vegan cosmetics rose about 70% in 2018. Since South Korea has not yet established its own vegan certification, the products are qualified as ‘vegan’ by other countries, such as the UK and Australia. The growth of vegan cosmetics is part of a bigger ethical skincare trend that includes eco-friendly packaging. Companies, brands and manufacturers in the skincare field should explore this emerging trend for future growth opportunities.
18 Beauty Launchpad India | 07.19
Vegan crosses new categories Derma.e Hydrating Serum: A USbased brand, Derma.e is an eco-ethical skincare range with 100% vegan, crueltyfree formulas. This product, spotted in South Korea, is an intensively moisturising serum which claims to reduce the appearance of fine lines and wrinkles.
Holika Holika Essence Pad: This product is a mild, cica-based essence pad that contains EWG verified greengrade ingredients to soothe skin without irritation. The product is said to be made with 90% natural ingredients. Its formula contains water and glycerin to moisturise skin, and centella asiatica extract and panthenol to protect skin against harmful elements.
BODYCARE GETS FRAGRANT Fragrance has been gaining the attention of consumers and top brands alike, and today, fragranced bodycare is becoming big business. In fact, Mintel estimates that the bodycare market in South Korea will grow at a faster pace than that of the facial skincare market. Fragranced bodycare can be marketed as a subtle alternative to wearing perfume, and the fact that it spreads smoothly and gently on the body—due to its formulation—is an attribute that can play to its advantage. Meanwhile, fragranced bodycare can also activate emotions among consumers. According to Mintel Global New Products Database (GNPD), aromatherapy-related claims in new South Korean bodycare launches are growing, rising exponentially between 2016-18.
Fragranced bodycare that eVoke emotions Hera Velvet Night Perfumed Body Lotion: Innisfree Bija Trouble Body Mist: This This perfumed body lotion features a floralOriental fragrance that gently touches skin with a sensual harmony of iris, violet and musk. The product is said to deliver a ‘blissful moment’ with a dense finish and an attractive fragrance, and is enriched with moisturising lavender oil to brighten skin; firming flower complex to provide firming and moisturising effects; and shea butter to hydrate and nourish skin.
easy-to-use moisturising body mist helps relieve stress on the body with the energy of pure bija forest. It features a citrusgreen herbal fragrance that’s enriched with a woody scent of phytoncide, as well as lavender, lemon and 100% natural essential lime oil, to calm the body and mind.
CLEANSING AWAY THE DUST More cleansers are making ‘dust-cleansing’ claims to address South Koreans’ concerns about microdust, according to Mintel GNPD. New cleanser launches in the country with ‘anti-dust’ claims nearly quadrupled between 2015-18. Therefore, brands should offer strong-performance, hypoallergenic, dust-cleansing products to support consumers affected by air pollution. And the issue is not only affecting the skincare category. When a fine dust cloud hits South Korea, sales of consumer goods such as air purifiers, clothes dryers, dust masks, cleaners and sanitary goods tend to increase rapidly, indicating an opportunity for skincare players to consider cross-category opportunities.
high-perFormance dust cleansers Isoi Sensitive Skin Anti-dust Happy Bath Natural Micro Cleansing Water: This is a 2.5 Watery Cleansing Oil: cleansing water designed for sensitive skin which is said to remove makeup and fine dust. Its formula is said to be free from harmful ingredients to minimise skin irritation and support skin’s self-recovery.
This product is a cleansing oil with moisturising properties that removes fine dust and deeply cleanses the pores while supplying moisture to the skin. It’s also passed the skin irritation test.
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EUDCATION / Biz Front
L-R: Ritoo Jhha, Editor & Publisher, Beauté Espace Media, Dr Blossom Kochhar - Chairperson, Blossom Kochhar Group of Companies; Vikram Mohan - CEO & Co-Founder, Spalon India; Raman Bhardwaj - Owner & Director, ANJOHN Salons & Academy, Kolkata; Indra Ahluwalia - Owner, Grace Beauty Clinic; and Pankaj Killa, Founder-Director, Head Turners, Kolkata
SMC Delhi 2019 Key Takeaways for the Future of
Salon Business Salon Management Congress (SMC) concluded its 4th edition in Delhi with several insights into building better businesses. A co-initiative of Beauté Espace Media and Professional Beauty India, the 2-day business conference focused on the trends and developments in India’s salon business - here’s an exclusive report. 20 Beauty Launchpad India | 07.19
F
rom analysing the salon industry’s evolution to highlighting the future of building businesses in the sector, the Salon Management Congress (SMC) has been instrumental in highlighting some of the key thoughts in India’s current beauty business space. The one-of-its-kind business conference is an initiative by Beauté Espace Media and Professional Beauty India, where top experts, industry veterans, successful professionals and entrepreneurs come together to share their insights with a select audience of enterprising salon professionals and business owners. Post the well-received success of three editions — two in Mumbai and one in New Delhi — the 4th edition of SMC was held at the capital’s Pragati Maidan from July 1-2, 2019. Several eminent personalities from various avenues of the salon and beauty industry extended their support to the event by participating as speakers and panellists. The 2-day event hosted a selection of panel discussions and management workshops that explored various opportunities to improve salon businesses and consequently, contribute well to the development of the industry.
Day 1 Report Day 1 of SMC Delhi 2019 was dedicated to extensive panel discussions covering some of the hottest topics in salon industry today – such as the Evolution of Salon Industry, Balancing Creativity & Business, Content Strategy & Digital Marketing, Budget Salon Renovations, etc. The engaging sessions were moderated by Ritoo Jhha, Editor & Publisher, Beauté Espace Media, while the panelist coordination was done by Isha Gakhar, Features Editor, Beauty Launchpad.
Salon ViSion 2020 The inaugural session saw Dr Blossom Kochhar - Chairperson, Blossom Kochhar Group of Companies; Vikram Mohan - CEO & Co-Founder, Spalon India; Raman Bhardwaj - Owner & Director, ANJOHN Salons & Academy, Kolkata; Indra Ahluwalia - Owner, Grace Beauty Clinic; and Pankaj Killa, Founder-Director, Head Turners, Kolkata on the panel. The experts discussed the evolution of salon business sector while analysing pain points in growth and development. The innovations and growth areas in the sector were explored as the panellists shared their personal experiences too. Indra Ahluwalia stressed on the key driving factors for business and differences in client needs according to the region, by taking the Punjab belt, as an example. Dr Kochhar stressed on providing a holistic experience to the
clients, while Vikram Mohan spoke about the green initiatives that his brand has taken recently and shared relevant points on eco-salon vision.
attrition & Pay Structure The discussion between Samir Srivastava - Chief Executive Officer, Jean-Claude Biguine and Kohinoor Mandal - Master Franchisee, Jawed Habib Hair & Beauty (West Bengal & Jharkhand) was on streamlining the pay structure in the industry. The duo focused on fundamental aspects like what percentage of turnover should staff costs be; how to develop a robust pay structure that promotes staff retention; how much do incentive structures matter and so on.
L-R: Anjum Bhardwaj - Make-up & Beauty Expert; Ritoo Jhha with Vibhoar - CEO, NEU Salonz, and Sachin Kamat - Director, Employee & Customer Engagement, Enrich Salons
Digitizing the Salon SPace Implementing the correct social media and content marketing strategy was the main focus of the discussion between Sachin Kamat - Director, Employee & Customer Engagement, Enrich Salons; Vibhoar - CEO, NEU Salonz, and Anjum Bhardwaj - Make-up & Beauty Expert. Sachin, as an industry veteran, shared key pointers to tap the market with the right content plan — further sharing pro tips to get the connection with your clientele. On the other hand, Anjum shared the guidelines on using social media for business in terms of investment, measuring returns etc., with Vibhoar sharing the expert tips to stand out on social media.
L-R: Pammy Kaul, Technical Director, Head masters & CEO Scratch Salons; Isha Gakh ar, Features Editor, Beauty Launchpad; Rach it Malhotra - Creative Hairstylist & Director, Femina Plus Salon; Savio John Pereira - CEO, Savio John Pereira Salons with Ritoo Jhha and Deepak Jalhan - Creative Director & Educ ator at LOOKS Privé
chisee, Jawed Habib Hair L-R: Kohinoor Mandal - Master Fran and Samir Srivastava d) khan & Beauty (West Bengal & Jhar Biguine Chief Executive Officer, Jean-Claude
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EUDCATION / Biz Front
BuDget-frienDly checkliSt The panel discussions continued with the significant topic - ‘Renovating your Salon on a Budget’. Viki Thakkar Director & Owner, Viki Thakkar Design Studio alongside Subham Virmani - Director, Sales & Strategy, ESSKAY Beauty Resources; Ruchi Vedwa - Co-Founder & Creative Director, Vanity Lounge Grooming & Wellness and Pammy Kaul, Technical Director, Headmasters & CEO Scratch Salons spoke about the interior aspects of the salon. They highlighted the key points on the right time to renovate, choosing to upcycle, recycle or revamp, and understanding the costs and benefits of renovating.
L-R: Ruchi Vedwa - Co-Founder & Creative Director, Vanity Lounge Grooming & Wellness; Viki Thakkar - Director & Owner, Viki Thakkar Design Studio alongside Pammy Kaul and Subham Virmani - Director, Sales & Strategy, ESSKAY Beauty Resources
the cut aBoVe Having Savio John Pereira CEO, Savio John Pereira Salons; Rachit Malhotra - Creative Hairstylist & Director, Femina Plus Salon; Deepak Jalhan - Creative Director & Educator at LOOKS Privé with Pammy Kaul, the panel was about cutting the right balance between creativity and business. The speakers discussed their professional voyage as well as their creative abilities and challenges so far.
ak Jalhan and Pammy Kaul
with Deep L-R: Rachit Malhotra, Savio John Pereira
Day 2 Report Day 2 at Salon Management Congress Delhi centred around the workshops — a first at the SMC after the three past editions that entirely consisted of panel discussions. The attending delegates were presented with the opportunity to understand the industry dynamics and interact with the speakers on a one-on-one level.
retail oPPortunitieS The exclusive workshops were kick-started by Subham Virmani and Pankaj Killa, who presented a detailed class on ‘The Art of Retailing in Salons.’ They focused on the correct ways of tapping retail opportunities in salons, followed by training salon teams to upsell and cross-sell, product categories to focus on, and partnering with brands for a successful formula.
carVing a niche The second presentation of the day was by 22 Beauty Launchpad India | 07.19
L-R: Subham Virmani and Pankaj Killa Pierre Rennette – Vice President, Special Markets & Export at Olivia Garden, who gave the attending delegates an international perspective on the hair tool and equipment business. He shared some exclusive tips on building a brand by balancing people and product portfolio.
Pierre Rennette – Vice President, Special Markets & Export at Olivia Garden
nailing the BuSineSS In the next workshop, young entrepreneur Ubaid Dandekar – Director, R Nail Lounge gave an insightful talk on the business of nail bars. He addressed the challenges that are faced by nail business and how salon owners can leverage the opportunity
by setting up a nail bar in their salon. He also spoke about team training, products and customers.
freelancing MarketPlace
L-R: Isha Gakhar with Ubaid Dandekar – Director, R Nail Lounge
Veer Kaul – Director, Headmasters Salon gave a perspective on ‘Freelancing & Uberisation of the Salon Services’. The 1-hour session devolves on the fact that freelancing is here to stay - brick & mortar salons cannot wish it away. Kaul shared a detailed presentation on devising strategies to meet this challenge and exploring solutions such as creating a technology platform, salons coming together as a federation to deliver home service, and engagement with the supply chain. He also stressed on usurping staff who freelance while working at a salon.
Skill DeVeloPMent Geetanjali Agrawal – Head SSC Governance, National Skill Development Corporation. She detailed the Government Mandate in Skill Development and how BWSSC is taking it forward. It was quite an eventful session as the audience was keen to explore the initiatives taken by these governing bodies so far. The day concluded with a thank-you speech by Ritoo amidst huge applause by the audience. After yet another successful edition that threw light on many relevant topics in the salon industry, SMC has once again offered business owners and professionals an in-depth look on how to take their ventures ahead. The next edition of SMC will be held in Mumbai, alongside Professional Beauty India show, scheduled for September 16-17, 2019. For more details, please log on to www.beauteespace.net
L-R: Indra Ahluwalia, Vikram Mohan with Dr Blossom Kochhar and Raman Bhardwaj
Veer Kaul – Director, Headmasters Salon
Geetanjali Agrawal – Head SSC Governance, National Skill Development Corporation 07.19
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What’s new in ad hair-town? Re ore! on to know m
w o n d n a e Her Monsoon hair care
Vivid hues Wella Professionals launched Color Fresh CREATE – a palette of 12 semi-permanent shades (including one clear shade) that claims to contain carefully-selected dyes that pastelize over time for a true-to-tone fade that is expected to last up to 20 washes. The collection is about turning any inspiration into a hair colour creation and expressing your individuality through your looks. The Color Fresh CREATE line is created by a team of 9 Global Creative Artists including the founder of OPI - Suzi WeissFischmann. Her eye for show-stopping shades and the expertise Wella’s top hair artists has culminated in a vivid collection of yellows, corals, pinks, blues and greens. The shades are fully intermixable, allowing limitless colour creations. Using the Precision Cream formula, colours can be melted and blended to create bold and bright fresh pastels or a rainbow of hues. Color Fresh CREATE will be available in leading Wella Salons, starting August 2019 26 Beauty Launchpad India | 07.19
Dessange Paris, the luxury French salon & spa, is offering haircare rituals for the monsoon season. On offer is an Anti-Pollution Hair Spa that claims to combat the effects of pollution on scalp and hair. Priced at `4,500 onwards, the spa is available at Dessange Paris outlets across Mumbai.
Copper-Ceramic Technology barrel that heats up twice as fast and retains heat much longer. It also has an advanced thermal reflection for a gentler heat, while then ultra-fast drying without heat damage is helpful in creating superior and longer-lasting hairstyles. Heat Pro 52 has a special cap design that boosts ventilation and a snag-free seamless handle with a retractable pick. Available in four sizes - 22,32,42,52, the styling tool is marketed and distributed by ESSKAY Beauty Resources.
Hair / Treatment
For Hair that Stays Alive
Serie Expert Nutrifier D
ull, rough, lusterless tresses are victims of undernourished hair care — leaving them untreated could result in further harm. Just like the body, hair requires the right nutrition to look and feel healthy too. However, aggressive humidity, excessive heat styling, and most importantly, the lack of proper hair care can all contribute to dry hair woes. Bring dull hair back to life with a nourishment system specially formulated to treat dry hair. L’Oréal Professionnel Serie Expert Nutrifies is powered by Glycerol and Coco Oil to keep hair nutrified for up to 48 hours. While Glycerol helps hydrate and nourish dry hair, coconut oil leaves it soft and shiny.
Experience happy and healthy hair with three new expert haircare products that target dryness and pump up the nutrition. STEP 1 - Serie Expert Nutrifier Shampoo A light and gentle shampoo to cleanse undernourished and dry hair, leaving it silky, soft and supple. Price: `635 for 300ml STEP 2 - Serie Expert Nutrifier Masque A silicon-free creamy hair masque designed to give dry hair the right boost of nutrition, with deeply nourished hair lengths. Price: `780 for 250ml STEP 3 - Serie Expert DD Balm Nutrifier A unique on-the-go hair balm to transform dry hair ends — easy-to-apply and carry as a lip balm and handy for a quick hair touch-up anywhere, anytime. Formulated specifically for the fragile ends of hair, a touch of this balm instantly softens, detangles, and protects hair to leave it with a lingering fresh jasmine fragrance. Price: `575 for 40ml
Discover the Serie Expert Nutrifier range at a L’Oréal Professionnel salon near you! www.hair-salon.lorealprofessionnel.com
In-Salon
from L’Oréal Professionnel
PowErMix Nutri Expert hair care treatment for the perfect boost of nourishment and protection for hair, with added softness and shine for up to 48 hours.
Hair / Solutions
MATRIX Hair Transformers Hairdressing Talents from the Digital Space In an industry first, MATRIX launches a digital competition for hairdressers in India to showcase the beautiful transformations made possible with its newest ammonia-free hair colour range – Wonder Color.
W
ith over 3.4 billion active social media users, social media apps, and platforms, the digital space is brimming with ever-growing opportunities. Whether it’s shopping, trendspotting, or looking for inspiration, we’re all hooked to our smartphones. And it’s no different in the world of hairdressing - while Facebook helps the hairdressing community stay connected and YouTube is an easyto-access educational resource, it is Instagram with its visual appeal that allows artists to showcase their craft. MATRIX has always been at the 28 Beauty Launchpad India | 07.19
forefront of the digital revolution, whether it’s introducing salons to cutting edge diagnostic and consultation tools or creating multilingual educational content online. Taking this digital focus a step forward, MATRIX presents MATRIX HAIR TRANSFORMERS - a property that identifies hairdressing talent, helps them elevate their skills and provides a platform for them to showcase their craft.
To kick off the campaign, MATRIX called upon its community of hairdressers to exhibit their work on Instagram tagging @matrix and #MatrixHairTransformers. This served as an effective means to showcase the beautiful transformations made possible with the brands newest ammonia-free hair colour range. To drive awareness, an online and Whatsapp campaign was also run, leading to a
staggering 7500+ entries received within a span of 75 days. A professional jury led by Melroy Dickson, Head of Education for MATRIX India identified the top 10 winners, who were given the grand title of MATRIX Hair Transformer 2019. These 10 hairdressers were then invited to Mumbai to participate in the MATRIX Hair Transformers event that spanned over 2 days. On day 1, hairdressers attended advanced styling and digital upscaling workshops and on Day 2 they got a once-in-a-lifetime opportunity to create looks on some on India’s leading fashion
and lifestyle bloggers whilst being broadcasted live online. At the Hair Transformers Event, the hairdressers were mentored by Melroy himself who was supervising everyone’s work as they created their signature looks in a buzzing New York-themed studio. The bloggers were super excited with their hair transformations and were super stoked to be featured on MATRIX’s global Instagram with over 400k followers. The entire property was a great synergy between the brand, its hairdressers and their muses.
“As a brand, Matrix has always believed in helping stylists reach their highest potential and with a platform like MATRIX HAIR TRANSFORMERS, the hairdressers got a chance to showcase their work to a wider audience. They also got an opportunity to learn advanced styling, and trending techniques through the workshops held in our academy. Added to that they also participated in a digital workshop held by our experts to understand the importance and relevance of social media and upscale their social media skills. I can’t wait to see how our top 10 winners evolve and create magic in the world of hairdressing! ”” — Melroy Dickson, General Manager - Education, MATRIX India.
Name
Instagram ID
Salon Name
Manasee Dograa
@Manaseedograa
Manasee Studio 101, Pune
Sue Chen Liang (ivy)
@Ivylee_8
Fali Salon, Mumbai
Anil Sen
@championsalons
Champion Hair Salon, Udaipur
Keval Ganatra
@Kevin_ganatra
Vaishali Beauty Salon, Ahmedabad
Sakshi Upadhyay
@Hair_by_sakshi
Glam & Grace Unisex Salon, Anand
Samy
@Pocohairdesignerzone
Poco Hair Designer Zone, Chennai
Sonia Sarfare
@soniasarfare
Sonia’s Beauty Care, Pune
Jagjit Singh
@Smsludhiana
Scissorscut Makeover Studio, Ludhiana
Nikhil Bedi
@Nikhil_bedi_2
Jakir Hussain, Jalandhar
Dilip Kumar
@Dilipchoudhary1977
DC Lounge Family Salon, Jamshedpur 07.19
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PORTFOLIO
s d n Tre tures & Tex
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Ammon Carver Studio New York, NY Photographer: Richard Monsieurs Wardrobe Stylist: Jennifer Daniels Makeup Artist: Deney Adam 32  Beauty Launchpad India | 07.19
CLOCKWISE FROM TOP LEFT: IVAN LATTUADA/IMAXTREE.COM (2); ESTROP/GETTY IMAGES
COVER FEATURE PORTFOLIO
Hair / Colour
Radiant & Chic in
Parisian Cool Bronzing Edition L’Oréal Professionnel introduces four new INOA shades for the perfect #FrenchBalayage
L
’Oréal Professionnel unveiled the hair colour trend of the year – Parisian Cool – inspired by the quintessential French approach to beauty. With looks featuring cool tone palettes in Mocha, Caramel, and Burgundy, hair experts have designed the collection using the trending #FrenchBalayage technique. If that hasn’t sparked your curiosity to try the coolest hair colour trend of 2019, get introduced to the Parisian Cool Bronzing Edition for a cool tone glamorous look with a touch of bronze radiance. Cool tone shades have been trending all year long with radiant undertones to create looks that truly standout. With four new shades - INOA 5.42, INOA 6.20, INOA 6.24, INOA 7.42 - Parisian Cool Bronzing Edition features two new looks; Cool Bronze Balayage & Cool Rose-Gold Balayage. Cool Bronze Balayage Created with the new INOA 5.42 & INOA 7.42. to channel the inner glam goddess. Cool Rose-Gold Balayage Personalize a rich & lustrous look with the new INOA 6.24 and Dialight 9.21 & 10.22.
Hair / Event
New Talents Emerge at
TIGI Backstage Heroes Season 2
‘Champion of the Season’ Mohammad Amjad took home the coveted trophy along with a 7-day trip to the TIGI Academy in London.
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ver 3000 hairstylists from across India participated in the second season of TIGI Backstage Heroes — a hairstyling competition featuring creative looks developed by budding hairdressers. The grand finale recently held in Mumbai saw finalists in six categories bring out their best skills and ideas to showcase their commendable talents. 250 shortlisted contests from the initial applications were put through a training program conducted by TIGI Global Ambassadors, giving them an inside look at the latest cut, colour and style techniques. Based on their training, the contestants resubmitted their entries and the top 25 were selected to further compete for the grand prize. The finalists 34 Beauty Launchpad India | 07.19
in each of the 6 categories were given a different theme to work on and impressed the jury with sleek waves, sassy bobs, pop of colours, and majestic updos. The jury comprising of Gen Itoh TIGI APAC Creative Director, prominent hairstylist Savio John Pereira, Mehernaaz Dhondy - Fashion Editor, and Andy Cheong - Regional Education Copyright Colour: Mansoor Ali Powerplay: Pushkar Sen Serious Glamour & Queen for a Day: Anil Vishwakarma Masterpiece: Irfan Mohammad Upfront: Aly Hirani Street Style: Mohammad Amjad
Director TIGI Copyright Colour (Asia), selected one winner from each category. They are: Mohammad Amjad of Salon 11 from Jalandhar, Punjab emerged the ultimate champion of the season. He will soon embark on a 7-day all-expensespaid trip to the TIGI Academy in London where he will undergo a 5-day training program. Pushkaraj Shenai, Head - Professional Beauty, Unilever said, “TIGI is made by the hairdressers, for the hairdressers. TIGI Backstage Heroes is the perfect platform for us to discover cutting edge hairstyling talent and give them a global platform. We are extremely excited to have our global experts come to India to train the candidates and unveil the brand’s future line-up.”
Hair / Tools
Natasha Naegamvala Director, Nalini of Nalini & Yasmin Salon
Tools of the
Trade With ground-breaking innovations and inspiring technology, the hairstyling equipment market has made the best use of global beauty industry’s exponential growth in recent years. Beauty Launchpad spoke to some of the top salon professionals, and key market players to understand the current dynamics of this niche industry.
Latest Upgrades: Presently, Dyson has taken over the hairdressing world — as in our salon too. The technology certainly looks good on the quality of hair. Branded Or nOt: I’ve always preferred branded tools over unbranded — which isn’t to say that the latter may not be good but it may just be a case of hit-n-miss. You might pay a higher price for the branded ones, but it’s assured quality. HOmegrOwn vs InternatIOnaL: I do want to enable homegrown brands and have only recently discovered an Indian company - Asbah. I have bought a few things from them - the hood steamer, the wax heater, etc, and so far I am very pleased. However, when it comes to tools like the WAHL clipper, there is nothing to beat it.
— By Isha Gakhar
A
ccording to the market forecast*, professional users — salons, spas, hairdressers and stylists - contribute to more than 40% hairstyling equipment sales, especially for hairdryers, hot brushes, and straighteners. “Brands are indeed going to lengths to ensure the availability of the most cutting-edge technology for professionals in salons”, says Dr. Farouk Shami Founder and Chairman of Farouk Systems, as told to Kamala Kirk of Beauty Launchpad (US). Says he, “I’ve been inspired by how elements are used outside of our industry. While traveling, I saw ceramic technology used in pizza ovens and lava stone used for cooking. We have incorporated them into our tools, both serving as excellent conductors of heat. I have also worked with NASA to incorporate their technology into our tools.” As for consumer trends, there is a unanimous demand for light-weight portable products that suit the pace of modern life. Haircare professionals are also keen to welcome technology upgrades that ease the process of hairdressing and styling while reducing the time needed for quality outcomes. In terms of preferences, branded tools trump cheaper options - quality is vital especially as the consumer is more aware of the accuracy in outcomes that the right product can give. Personalised tools have many fans too, as they reduce stress and facilitate a better quality of work — however, as it does come at a price, it is not a feasible option for everyone.
Rachit malhotRa Creative Director Femina Plus Salon
Haircutting and styling have come a long way since the days when the same clipper/scissors were used for every style. But now there is a variety to choose from each specialised for different needs such as long or short hair, trimmers etc. Tongs are also available in different sizes that help in creating a range of waves and curls. Even hair irons are come out of the 230-degree limit there are new irons that can go to -16 degrees and freeze hair!”
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Hair / Tools Latest Upgrades: Today, we have the tools with which we can control and limit the amount of heat being used on hair. Dryers are being designed with the latest in Air Flow technology. Dyson Supersonic with air-multiplier technology and Dyson Airwrap with the Coanda-effect technology are a good representation of the latest upgrades. Branded Or nOt: With branded tools, you are sure of what you are buying as brands come with a reputation. They are tried and tested, backed with a lot of research and technology, and also give you good after-sales support. Unbranded tools may be cheaper but you cannot be sure of the technology being used in them, or their durability and support. While buying tools, it’s better to do your research on the brand - ask around if anyone has used them before, study the technology behind it, and finally give it a trial run to see how comfortable you are using it. HOmegrOwn vs InternatIOnaL: IKONIC had become a very strong brand, nationwide - with its roots in Mumbai and now grown to the international market. DYSON is currently the most exciting international brand - with its tools backed-up by the latest technology and research. persOnaLIsed tOOLs: The only personalized tool I use is my hair cutting scissors. I sourced it from a manufacturer in Japan, whom I had met at one of my training sessions. He measured my thumb, assessed my grip, took note that I am right-handed, understood my preference in cutting techniques, the blade, colour of the scissors, etc. They are the most expensive scissors that I have used - but also the most comfortable and precise.
Latest Upgrades: Awaiting the 3D printer for hair colours from Davines Branded Or nOt: Except for our scissors and clippers, we are not very brand conscious when it comes to tools. HOmegrOwn vs InternatIOnaL: IKONIC has done a good job in recent years.
“With 45 salons in our group, we spend around INR 1 lakh per month for repairs in tools and equipment. The maximum wear and tear is from blow dryers, tongs, flat irons, clippers, etc, which amount to purchase of INR 50-60 lakhs per year.”
vikRam mohaN CEO & Co-Founder, SPALON India
maleeha JaffeRbhoy Style Director, Jean Claude Biguine, Juhu
We can’t list down the most exciting new styling tools without the buzzy Dyson Airwrap Dryer. It features a technology far more advanced to gently treat hair without damage - it doesn’t heat beyond 186 degrees C, which makes it possible to use every time you wash your hair. In fact, it replaces your tongs, iron, hot brush, and dryer all in one package. Then there is the Dafni Hot Brush - which is also available in a portable format and can be used as an on-the-go styling tool. I also like the Dyson Supersonic Hair Dryer, GHD Platinum+ Iron, and Dafni Allure Hair Straightening Brush.”
Nikhil shaRma Art Director at NIKHIL SHARMA HAIRDRESSING 36 Beauty Launchpad India | 07.19
six aspects to select styling tools by priscilla corner, creative head - hair at June tomkyns does it contribute to more precision and accuracy? personal choice: The entire range of YS Park Combs, especially the YS Park Guide Comb is exceptionally good to work with and deliver more precise sectioning. Framar balayage painting brushes, power painted brushes and metallic big daddy colour brushes make the application and the quantity dispensing on the section of hair chosen a cinch. Joewell scissors just slide through when texturising and delivers a precise line cut of the given section. does it work towards delivering quicker outcomes? personal Choice: All heating tools with titanium plates because the heat transfer is quicker. They are also less prone to scratches and hot spots and are therefore durable.
Is it ergonomically designed so as to prevent repetitive stress injury? personal Choice: The Hot Tools Professional styling range. How environmentally conscious the product is? personal Choice: Parlux EcoFriendly 3800 Hair Dryer. Is it visually appealing? personal choice: The Hot Tools Range of styling products as the black and 24K gold themes look stunning! Plus Hot Tools Evolve and Hot Tools 24k CURLBAR.
expert tIps • Good tools are expensive so choosing renowned brands means there is a certain accountability on the manufacturer should the tool just stop functioning. • If one takes good care of one’s tools, like not allowing styling products like gel and mousse to settle on the barrels or ironing plates, or run the driers for prolonged periods without giving them rest time, tools can last for years. • Items like brushes however do need frequent replacement as the chemicals they are subject to causes.
How safe is it? choose tools with pulse technology and negative ionic generators to create shine and protect moisture levels of the hair personal choice: I use a premium GHD Platinum+ Straightener and GHD styling brushes.
Latest Upgrades: For faster, better and smarter service, it’s always important for hairdressers to use upgraded tools with the latest technology. The Dyson hairdryer is handy, lightweight, and has a heat controller. Andis cordless clippers and trimmers, as well as the L’Oréal Steampod Iron, are noteworthy too. Branded Or nOt: Clients are happy to know that only the best good tools are being used on their hair - they are aware that only a branded tool can give a good finishing and the perfect result. In order to maintain that quality in service, branded tools are absolutely essential. HOmegrOwn vs InternatIOnaL: IKONIC is certainly a homegrown brand to watch out for. Among international brands, Babyliss would be my preference.
vipiN tamta Creative Director at Toni&Guy Gurgaon
persOnaLIsed tOOLs: Most reputed hair companies and salons used personalized tools, especially hair dryers, irons, tongs, brushes etc. I do not have a personalized tool yet but have been using my company’s personalized tools. 07.19
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Hair / Tools Latest Upgrades: When it’s about Innovation, we are constantly evolving. Initially, we had hood dryers or hair dryers only — not even straightening irons. With increasing customer demand and expectations, there have been massive innovations and upgrades. From curling irons, tongs, and wands to steam straighteners, the hair industry has certainly adapted to change. Most importantly, these tools are now personalised as well, manufactured in different sizes, colour variations, textures, temperature settings, etc., as per market need. Branded Or nOt: My personal advice is to go for branded tools, considering the quality of the product. To prevent heat damage, the most important factor to consider in a heat styling tool is the temperature control plus the diffusion of heat, to avoid heat shocks. The comfort, ease in styling, the speed, style quotient, usability etc are the other factors to be considered before buying hair tools. HOmegrOwn vs InternatIOnaL: There have definitely been upgrades in homegrown brands, however, the Indian market is witnessing the entry of more and more international brands as well. Hairdressers get a new perspective and dimension to doing hair, as the international tools are slightly more advanced compared to homegrown brands. Ultimately, it is the personal preference of a hairdresser to choose between the two. persOnaLIsed tOOLs: Yes, I do use them, because it cuts down on the time taken per client and also eases my job. For example, my ultra-light hairdryer doesn’t put any strain on my wrist because of its well-balanced design and super-compact size. Also, using personalised/ professional tools sets you apart from the rest and it shows your clients that you are always on the cutting edge of what’s latest and unique.
sumit malkotia Creative Director & National Academy Trainer, LOOKS Salon, Identity Artist at L’Oréal Professionnel
Latest Upgrades: If you like the original Chi flat iron — with the stronghold grip — you’re going to love the upgraded versions of latest products in the market. The new variants of smoothing iron fully heats-up in 30 seconds, and thanks to the reformulated titanium plates, your hair is transformed to a glossy and smooth finish with a single pass — zero pulling or yanking. If you’re committed to styling with the creme de la creme — the most en vogue vacuum technology is offered by the buzzy new Dyson Airwrap dryer. Steam pods are also trending in branded salons. Branded Or nOt: Branded tools are usually the best ones as they come with a proper health and safety check. Also, the ‘how to use’ and ‘how to maintain’ instructions are available on the box. These days, clients are also well aware of brands — so using a brand is safe and beneficial in the long run. We keep in mind that cheaper products are made of cheaper materials - leaving it with a greater risk of breaking. My suggestion is to spend your money wisely and efficiently when you are weighing out your decision on being cheap vs expensive. HOmegrOwn vs InternatIOnaL: Ulta reviewers are touting Instyler’s newest ceramic brush tool as the best styler they’ve ever used. It combines the technology of a hairdryer and a round brush, delivering the same volume and smoothness in a single hot tool. persOnaLIsed tOOLs: Personalization allows you to apply a price premium to your product offerings. It is worth noting that consumers are willing to pay about 20% more for customized products versus standard ones. When customers can create a product the way they want, order returns are much more unlikely. 38 Beauty Launchpad India | 07.19
mallika piRaNi Proprietor & Director at Vannilla Salons, Mumbai
bRaNd talk Precision and innovation being the cornerstones of modern hairdressing, tools and technology need the right backup from brands who are in the business of selling them too. Understanding what the stylists and barbers need is a vital step to an
effective brand strategy, followed by a willingness to dig deep and upgrade with cutting-edge technology that makes hairdressing an easier process, with room for creativity. Key players like Dyson, Babyliss, gHD, Framar Brushes, WAHL, and Jaguar are
teCHnOLOgy At Andis, we believe in adding continuous value to our products. As a latest, we have shifted to Brushless Motor Technology for some of our key Clippers, which gives us 10000 motor running hours, continuous speeds and a much quieter long-lasting motor. We also use Li-Ion Batteries for longer running hours of our cordless clippers. We manufacture products with Cord / Cordless features to provide continuous running for our customers. Above all, our Fade Blade Technology is a big hit wherein we provide a Blade with our Clipper that can help the barbers and stylist create the perfect fades. HOt-seLLIng CHOICes Andis Nation Fade, T-Outliner Cordless & Profoil Li-Ion Shaver are our hot-selling products. Hairdressers these days are looking at lighter tools (Cordless) and are using multiple tools to achieve a particular look. For example, close fades are a big trend and to achieve it stylists prefer a Fade Blade - which Andis provides. Besides, to finish the fades and get the perfect smooth looks, our Finishing Tools like T-Outliner Cordless Trimmer & Pro-Foil Li-Ion Shaver are being accepted well. trends Longer-lasting power and personalization are the most visible trends being seen in the equipment industry. Moving out of the traditional black/white Clipper-Trimmer bandwagon and experimenting with designs on the lids, has given Andis an edge in the market. Today’s Barbers / Hairdressers want to relate to products in line with their own identity.
FUtUre pLans India is a Key Market for Andis and we are watching it very closely. We will continue to make strategic investments to grow our brand here and gain more market share. All this while continuing to invest heavily in education and creating some amazing digital marketing content from which our customers can benefit and gain knowledge.
on top of their game with a wide variety of interesting offerings. We try to shine the spotlight on a few major players to understand their positioning and vision. Beauty Launchpad spoke to the experts themselves to get more insight into the situation.
Rohit sood Business Head – Asia Pacific, Andis
expeCtatIOns FrOm tHe saLOn IndUstry In 2019 Very Bullish. With the welcome our brand got from the Indian Industry, we are confident of growing very quickly in 2019. Besides, the trend for short hair continues among men, making Clippers & Trimmers an indispensable tool for the industry. Also, the Barber Culture is on a growth trajectory in India, which is good for our brand. Overall, a very positive outlook for 2019.
marketIng pLan 2019 Andis will participate in the upcoming Professional Beauty Show in Mumbai and will be doing more BTL, Education and Digital Marketing to stay connected with our end customers. prICe range Andis products are priced between `2,000 to `12,500 Brand amBassadOrs Our India Brand Ambassador is Ity Agarwal who is a very wellknown celebrity hairdresser. edUCatIOn At Andis, we strongly believe in Education and that is the reason we have an online platform www.master-barberschool.com - where you can train yourself on Clipper Cutting Techniques. We also have a strong International Education Team and have published 3 Clipper Cutting Books – Clipper Cut 101, 201 & 301. We intend to do much work on education in India to train the Indian Barbers and Hairdressers on Clipper Cutting Techniques. 07.19
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Hair / Tools Rayed Merchant is a young turk with astounding energy and enthusiasm for the professional salon business. Apart from being the go-to retailer (Beauty Palace) for professional products in Mumbai, he has single handedly built IKONIC — the salon tools brand, a value for money brand that has very quickly become the brand of choice of salons across the country.
expeCtatIOns FrOm tHe saLOn IndUstry In 2019 They are the reason for what we are and they are like one large family for us. All I want from them is to continue their support for Ikonic, as they have till now, and keep on sharing their valuable feedback to help enhance our products and services.
sUCCess mantra Focus on process and strategy — and not just results. Success is a by-product of plans and processes. Customer feedback and personal connectivity with them is the key. Our backbone is our super team who help us reach every corner of the country. COst-BeneFIts ‘Right products at the right price’ has been our USP. When you buy IKONIC, you get more value for the cost you pay. Our range is extensive, and it has been loved and appreciated by most of our customers. IKONIC is fashionable and sensible - that’s a rare combination these days. teCHnOLOgy Ikonic’s array of hairstyling products ranging from Hairdryers, Stylers & other electricals right down to protective accessories. Our products uniquely crafted to spark the imaginations of style connoisseurs and their designs are inspired by a clean aesthetic profile - with clear lines and simple geometric shapes that guarantee perfect ergonomics and simplicity of use. Each Ikonic product highlights characteristics such as long lifecycle, efficiency, noise-free technology, and lightweight but sturdy materials. It has been IKONIC’s continuous endeavour to bring the latest in hair styling technology and design to the Indian hairstylist. In keeping with this philosophy, we are planning a host of new hair styling products that are innovative and help ease the hairstylists’ job while providing amazing results. event assOCIatIOns Hairstyling is integrated with fashion - both complement each other. Our association with fashion weeks and leading Indian fashion designers, with our creative team complimenting and at times, enhancing their creations, help us stay tuned to the needs of hairstylists and hairstyling trends
Rayed meRchaNt Director, Beauty Palace
We intend to bring in more products to cover the entire spectrum, of course in keeping with our brand vision of quality and innovation. We plan to strengthen our export business as well as consolidate our leadership position in India.”
BeneFIts OF manUFaCtUrIng In CHIna You have the highest level of technology and great craftsmanship in China. Having said that, not all products are from China we have products produced in Korea, Italy, and Japan as well. We get great products at par to the western brands with pricing that is quite pocket-friendly. marketIng pLan 2019 We have been active with trade shows, print media as well as social media. We will continue to have more investments and a complete 360-degree marketing plan which covers all mediums to communicate and reach more and more audience. We also have a range of new products lined up for this year - innovative and tech-heavy - which are bound to revolutionise the hairstyling category. HOt-seLLIng CHOICes Hair irons lead the show in our business portfolio. Hairdryer, Curling Tong, and Crimpers are next in giving us big numbers and turnovers. Hairdressers opt for products which are light-weight and have a good grip. The shape and design also play a big role, however, in the end, the most important feature is the functionality and performance. Ikonic is an all-in-one package for them. 40 Beauty Launchpad India | 07.19
*As per “Global Hair Styling Equipment Market Outlook 2024: Global Opportunity And Demand Analysis, Market Forecast, 2018-2024
Hair / Product Launch
Vario Lights Schwarzkopf Professional presents new colour transformation VARIO LIGHTS with IGORA Vario Blond.
S
chwarzkopf Professional has introduced exclusive looks created by their experts using a unique technique and IGORA Vario Blond. The creative styles will be best suited for Indian hair colour and skin tone. Here are the highlights of the looks and techniques.
BLOnd FOILAYAGE Using the technique of Balayage in foils, this hair colour is for a dramatic and bold look that gives an intense contrast highlight to the overall appearance.
Golden Glow
CHOCOLATE COnTOUR The Balayage technique allows the colourist to take a freehand approach, strategically adding colour around the head. It can really blend the highlights into your natural hair colour, which contributes to the sun-swept look. The technique here is free-hand painting and contouring.
GOLdEn GLOw For curly hair, this casual look with sun-kissed glow adds dimension and perfectly accentuates the natural texture. The scrunching technique of ‘Diffused lights’ (colour diffused towards the end of the hair) along with scrunching pre-lightener into curly hair, is used to give a natural radiance. “Indian women have varied skin tones, ranging from fair to dark; this affects the choice of hair colour, hair contouring, and more. Taking that as an inspiration, we have created Vario Lights - signature highlights that can be personalized according to one’s skin tone and facial structure. Vario Lights will help us create trendy looks that are customized for each of our clients’ style and personality.” — Florian Hurel, Celebrity Stylist & Schwarzkopf Professional Ambassador
Chocolate Contour
Blond Foilayage
The HERO product behind these fabulous looks is IGORA Vario Blond with Fibre Bond Technology which protects the hair from damage during lightning, lifting or colouring. The 1st Ultimate Blonde & Bond Lightening Service from the IGORA range. The Lightening range has been to known offer up to 8 levels of lift, with minimised breakage*, for endless blonde transformations:
• Salon clients can now go from classic highlights or balayage to daring blonde transformations, without compromising on hair quality • Hairdressers can rely on the ultimate lightening and neutralising product performance with superior hair quality The Anti-Yellow Effect ensures clearest results thanks to mattifying agents and anti-red pigments that efficiently neutralise upcoming warmth
*compared to a lightening service with IGORA Vario Blond without Fibre Bond Technology
We are in an era where customization has come to the forefront. We all look for something that is unique and specially designed for ‘me’.
— Melissa Hughe,Technical Head, Schwarzkopf Professional
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cassandra clark, tangerine salon, coppell, tx; photographer: frank marott; hair stylist: adrian franco & blue gilmore; make-up artist: john ball & kari wawrzonek
Beauty
Beauty / Off the Shelf Bobbi Brown Molten Drama eye shadow palette features vibrant shades of coppers, golds and earth metals that promise to be ultra-reflective, pigment-packed, and multi-colour pearl infused. The weightless creamy powder is said to feel almost fluid, delivering a molten-like finish perfect for achieving high-impact multidimensional looks. The 10 shimmer and matte shades in the new palette include Pale Cream, strange Fire, Lost Treasure, Love on the Rocks, Metal Vision, Rock steady, White Flame, sun Daze, steel Orchid, and Electric storm.
Clinique Fresh Pressed Clinical™ Daily + Overnight Boosters. The system features two boosters – one for daytime with Vitamin C (ascorbic acid 10%) and the other for nighttime with Vitamin a (Retinol) – that are expected to work synergistically and help reduce the look of lines and wrinkles after 12 weeks of use. It is then said to go beyond lines and wrinkles to provide a visible reduction in major signs of ageing as well. available at Clinique stores, shoppers stop, sephora and online on Nykaa, Myntra, shoppers stop and sephora.
Beauty
Block Find out what’s new and raging on the beauty block!
TonyMoly on Nykaa Online beauty retailer Nykaa has exclusively launched Korean beauty brand TonyMoly in India. Known for its whimsical packaging and innovative ingredients, TonyMoly offers products such as sheet masks, blackhead scrub stick, egg pore blackhead steam balm and the snail eye cream, to name a few. 44 Beauty Launchpad India | 07.19
Ideal Waterless Manicure claims to be a cleaner and safer alternative to the traditional bowl of water for soaking the fingers. The gloves completely eliminate the use of water and reduce the risk of contamination and infection. Marketed and distributed by EssKay Beauty Resources.
Revlon PhotoReady Insta-sculpt Contouring Palette - a fourstep kit that is said to help you achieve an enhanced and perfectly sculpted look. Compact packaging with three contouring shades (light, medium & deep) and a blush shade in an easily blendable formula & lightweight powder format. The palette powered with highdefinition filter technology is expected to flatter all skin types, giving a flawless complexion and long-wearing outcomes.
Bioderma sébium H2O claims to be the ‘world’s 1st and only specific cleansing and make-up removing micellar water for acne prone, oily and combination skin’. It is said to mimic the natural composition of skin for perfect cleansing and total respect for even the most sensitive skin type. With Fluidactiv™ - a patented sebo-correcting complex - the product is said to biologically regulate sebum quality to keep the pores from becoming clogged and clears up the skin.
Clarins Extra-Firming Jour & Nuit Creams. Day and night skincare creams offering anti-ageing benefits for all skin types and preferences. Clarins ExtraFirming Jour, the silky day cream, is said to contain organic oat sugars and acerola seed extract that gives an immediate smoothing effect and enhanced radiance. While the velvety night cream, Clarins Extra-Firming Nuit, claims to contain extract of hydrated silica of moonstone that acts when cellular renewal is at its peak.
Jhelum Loves Essential Oils Nine fragrant and therapeutic pure essential oils, that claim to be non-greasy with no side effects and can be used for multiple purposes, ranging from skin and hair care to pain relief. These essential oils are said to be helpful in addressing concerns such as acne, congestion, dandruff, and as a stress buster. Extracted from natural ingredients, these oils could be seamlessly introduced to a person’s healthcare routine. 3-4 drops can be mixed in a tablespoon of water or carrier oils like olive, almond, jojoba, coconut or rosehip, and used as per requirement.
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Beauty / Event
Look & Learn with
Dominique Roberts
The award-winning MUA showcased a variety of make-up looks, ranging from bridal to high-end fashion.
B
lossom Kochhar College of Creative Arts and Design (BKCCAD) — India’s first and only academy to receive IMA recognition — recently hosted a professional make-up training class by award-winning artist Dominique Roberts. The event held in New Delhi saw Dominique demonstrating several trend-setting looks in the presence of academy students, budding make-up artists, and media professionals. Dominique Roberts is the OMC World Champion 2018 and OMC Europe Champion 2016 in Bridal Makeup. He is a highly respected global make-up trainer with his speciality based on Russian aqua make-up technique, Ukrainian pencil technique, as well as a gel cream, and acrylic techniques. He is an expert at combining the influences of these popular make-up techniques.
We are delighted to announce our association with International Makeup Association.We have many other international associations; this is another very prestigious association which adds to our bouquet of distinguished certification standards that we follow at BKCCAD.” — Dr Blossom Kochhar, Chairperson of Blossom Kochhar Group of Companies 46 Beauty Launchpad India | 07.19
Beauty / Skincare
Bid Adieu to
Monsoon Skin Woes Cheryl’s Cosmeceuticals puts an end to monsoon issues with Clari-range for oily skin
W
ho doesn’t love the rains? After the scorching sun and all that dust, it is a relief to feel those drops on your face pouring from the sky. While one cannot resist splashing around and enjoying this season, it comes with its set of skin problems like acne, skin impurities and bacteria. During this season, the humidity levels escalate, causing oily and greasy skin. Other than excessive humidity, it’s also the time where fungal infections show its ugly fangs. In such a scenario, it is vital to take that extra step and opt for a professional solution to avoid any breakouts. Cheryl’s Cosmeceuticals, a renowned name in skin care industry provides an ideal solution — ClariGlow Facial, a deep pore cleansing facial which addresses skin concerns caused during monsoon season. An in-salon brand which pioneers in innovating effective skincare solutions since 1986, Cheryl’s understands the skin of Indian consumers & provides solutions accordingly. Cheryl’s ClariGlow facial is specifically formulated with actives like lemon extract and tea tree oil that removes impurities, controls excessive sebum while providing lightening & hydration to the skin. It reverses the damage caused by free radicals making it the perfect facial for dull and damaged skin that needs radiance and energizing during this monsoon weather!
Step 01
Step 02
Step 03
Step 04
4 Simple StepS For mattiFied Skin After the facial it is important to follow a strict home-care regimen to derive the best results. For this, Cheryl’s presents a complete monsoon arsenal that helps in cleansing, exfoliating, moisturizing and protecting.
Step 01: Cleansing – Cheryl’s ClariWash Consisting of lemon extract, which is known to clear excessive sebum, this anti-bacterial facewash exfoliates dead skin cells and prevents accumulation of pore clogging impurities.
Step 02: Exfoliate – Cheryl’s Clari-Fi Buffing Grains A gentle scrub that exfoliates dead cells on the skin’s surface and cleans clogged pores to prevent whiteheads and blackheads for clearer skin.
Step 03: Moisturize – Cheryl’s ClariMoist
Benefits of the ClariGlow Facial ClariGlow is a six-step facial which helps the skin in fighting the monsoon season. It is an ideal solution as it provides the following benefits: • Removes impurities and the appearance of oily and greasy skin • Prevents acne and improves the skin tone for a radiant glow • Reduces blackheads, whiteheads and open pores
A unique sebum regulating moisturizer that provides a matte finish to oily skin by minimizing the appearance of shine on the skin.
Step 04: Protect – Cheryl’s DermaShade Sunblock SPF 30 Spray This Sunblock offers complete sun protection, with its latest sun care technology. Being a spray format, it is perfect for oily skin as it doesn’t leave a greasy appearance. This rainy season keep your skin healthy with Cheryl’s Clari-range; Available at your nearest Cheryl’s Salon! 07.19
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SPECIAL FEATURE
suvidha Patil Fashion designer, founder and chairman isFt College & Go-Karting Champion Enthralled by her newfound independence and fulfilling experience as a Fashion Designer, Suvidha shares her empowerment with many. Over the last decade and a half, she has empowered thousands with the aid of her vibrant and versatile journey of learning through the International Society of Fashion Technology (ISFT). She is a born sportswoman winning medals at state/national levels in marathons, swimming and throwball. She also succeeded in breaking the male stereotyping by winning the national level Go-Karting Championship.
2019 Goals: With achievements made in training
How do you perceive beauty for a woman of 2019? I can’t think of a single word for beauty, but to describe the beautiful woman of 2019 — gorgeous, radiant, exquisite, divine, enticing, enthralling, mesmerizing, captivating and alluring.
Of
programs for Fashion, Interior and Jewellery Design in 2018, this year we aspire to expand and diversify into more professional as well as industry-oriented platforms such as Make-Up and Hairstyling, Pageant Training, CAD, CAM, Animation, Multi-media and other digital technologies and thus soar to new heights. As an entrepreneur, my goal is to impart quality education not just commercially but also as a social responsibility to support the underprivileged children, through our NGO - Duayen Foundation.
Feminism to me: My ideology of feminism is “Women’s Liberation”. A woman needs to give up the conventional thought that “I can’t do it”. There is nothing that a woman can’t do. My activities are hence directed towards establishing and achieving the political, economic, personal and social equality of the sexes. Cult ProduCts: I am loyal to Wella Professionals
Captain
&Wonder Marvels
hair care systems as hair deserves daily care to look good. For skin, it’s MAC Cosmetics. I follow a healthy regimen of a 30-minute daily workout like walking, playing pickleball or aqua fitness and consuming lots of water to keep my skin hydrated.
Women
48 Beauty Launchpad India | 07.19
Three women reveal their passions for life and how they achieve their goals with their perseverance, goals and drive. — By Meher Castelino
sheela tiruchi Model, Dancer/instructor, Entrepreneur Born and raised in Germany, and now living in Mumbai for eight years, Sheela fluently speaks German, English, Tamil and Kannada. A popular model who has appeared in over 1000 shows by top designers, Sheela also holds an MBA in Public Management from Berlin University and owns ‘Libelle Event’, a business venture that focuses on dance and fashion events. She is also Sandip Soparkar’s dance partner for Latin American styles.
2019 Goals: Through my experience in the industry, I’ve mentored many new models and I would like to keep a stronger focus on doing that, this year as well. While still keeping an eye on my modelling career, dance has always been an important part of my life, which I’m very eager to expand further by choreographing shows/weddings and being a dance instructor. Travelling and exploring new cultures/ cuisines will be high on the agenda. My events company was started last year with a focus on fashion, but this year it’s expanding into cultural events too - with my German background to give Indians an experience of the German culture.
Feminism to me: I I feel that some women take feminism a little too serious. This is not supposed to be against men in general; we empower each other and many men support that. My father always believed in making me independent and encouraged me to make my decisions. I love the fact that there are so many women following their dreams today. Cult ProduCts: I use only Clinique face wash, toner and moisturizer that does wonders to my skin. I swear by “as natural as possible”, so water is my long-term favourite. Invest in a nice mascara and lipstick and you’re set to conquer the world. I do yoga for my body, dance for my mind and eat for my soul.
How do you perceive beauty for a woman of 2019? Beauty lies in the eye of the beholder; for me, it’s the personality of a woman that catches my attention. Good conversations and ambitious women are sexy. Confidence is one of the key elements that shape a person’s personality. Thanks to social media, access to the Internet and many women speaking up a strong message goes out to other“not so confident women”to feel good about themselves, which is a wonderful achievement of the powerful women of today. 07.19
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SPECIAL FEATURE
Anna Bredmeyer soft skills trainer for Retail sales Associates Former Miss India International Pageant winner and brand expert, Anna has launched several international products and has guided luxury malls with her expertise. She now conducts Personal Development and Guidance Workshops.
2019 Goals: To continue to share the experience I’ve gained from the many diverse opportunities afforded to me — thereby enriching as many young ones as possible, as they stand on the launch pad of their own lives. Having garnered a wealth of experience from my many years in the glamour/modelling and fashion world and later, in the corporate international luxury retail space, I now draw upon this experience and expertise to conduct workshops that guide teens as well as youngsters across the board, who are embarking upon life as well as transitioning into the workforce.
Feminism to me: Having grown up in a household predominantly ruled by women, it was always impressed upon me that nothing is impossible! I have to stand up for myself, stand on my own two feet and look out for me. Passion, hard work and dedication awards you with equal opportunity. Thus, Feminism is not a word that played a part in my life. I have never felt less than. At the end of the day, the world will see you as you see yourself. Today opportunities are aplenty and the workplace has evolved into a level playing field. So, if you are up for the task, the world is your oyster. Cult ProduCts: My fragrance is Premier Jour by Nina Ricci, during the day and Paloma Picasso for the night. For my skin, it’s Lancôme Day, Night and Eye creams as well as Lancôme lip liner pencils, while Lakme Red Lipstick Midnight Fire is my favourite.
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How do you perceive beauty for a woman of 2019? The concept of Beauty in today’s world has expanded way beyond the mere surface. It’s what you reflect from the inside coupled with what you project from the outside that matters and counts.Your personality in totality and your capabilities is what comes into play in today’s scenario where opportunities abound. Thus, when the world around you compliments you on being beautiful they are looking beyond the surface and recognizing“All of You!”
STUDIO BRANCA SALONSPA; CHESTERFIELD, MO; PHOTOGRAPHER: MADELYN ALEXANDER
BUSINESS
Business / Event Report
T
Cosmoprof: The Big One Finally in India
Cosmoprof India, a part of the International Cosmoprof Network, recently concluded its first edition in Mumbai with resounding success. Adding to the excitement at the threeday trade event, the inaugural Cosmoprof India Awards were also announced with a gala celebration at the Bombay Exhibition Center.
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he future of the Indian cosmetic industry is safe in the hands of innovative businesses and enterprising professionals — proves the inaugural edition of Cosmoprof India. The mega event concluded successfully after three-days of exhibitions, business networking, on-stage presentations, in-depth talks, and more. Held in Mumbai at the Bombay Exhibition Centre from June 12-14, the event saw over 7,429 professionals walk into the venue — a significant growth as compared to 3,898 attendees at the preview edition held last September. 237 exhibiting companies from 23 countries and regions took part in this edition, compared to 107 exhibitors at the 2018 preview. “These figures well represent the growth of Cosmoprof India, compared to the preview edition of September 2018. Thanks also to the new location, the Bombay Exhibition Center, with a richer exhibition offer.” declares Enrico Zannini, General Manager of BolognaFiere Cosmoprof. “Cosmoprof India does not stop there; this year’s success bears witness to the enormous potential of this event in a constantly growing market - in the period between 2018 and 2023 an overall growth of 9.7% is expected, with significant growth rates in particular for the perfumery sector (+ 19.6%) and for make-up (+ 13.1%). To facilitate networking and business between companies and international and local operators at the next edition, we will increase the display area available to exhibitors, focusing on manufacturing, a key sector of the cosmetics industry in India. We are sure that these are the first steps for the development of an event, which will soon
become a reference appointment for the beauty sector in India.”
Brands Galore Cosmoprof India 2019 hosted the best of local and international companies from varied sectors in the industry such as — ingredients and raw materials, machinery, OEM, contract manufacturing and private labels, primary and secondary packaging, service providers, finished products (divided into Perfumery and Cosmetics, Beauty Salon and Spa, Hair, Nail) and Natural & Organic. Country pavilions from Italy, USA and South Korea were also set up on the show floor. Over 100 top buyers were invited to the event, as part of the Buyer Program — a consolidated tool for all the events on the Cosmoprof platform. Particular attention was paid to retailers and salon owners from the main Indian states, as well as key markets for the local cosmetics industry – such as China, Czech Republic, Kenya, Malaysia, Saudi Arabia, South Africa, Spain, Thailand and the United Arab Emirates. Exhibitors were quite thrilled by the response and the quality of the event organisation. Matteo Locatelli - CEO, Pink Frogs, which was one of the participating brands as well as the winner in the Sustainable category, says, “It’s usually difficult for us to find the right buyers at
an event, as we do not sell finished products. We target B2B buyers who understand the product formulation they are looking for and then send us the brief to develop it. Our brand has exhibited at Cosmoprof for so long, starting in Bologna - we believe the Indian market is growing faster and we are expecting the organisers to step up every year; that’s what will keep us coming back.”
CosmoTalks There were eight seminars of CosmoTalks with the involvement of 20 international speakers and 800 participants. At Cosmoprof Onstage, selected exhibiting companies - Dermapen, Dng Group With Barba Italiana, LookX, Pevonia International, RICA - presented their products and services to operators and buyers, with live demonstrations.
InnovaTIons • The five Official Bloggers of Cosmoprof India 2019 engaged their followers - about 1 million fans - by sharing their views on new products, trends and significant initiatives at the event and involved them in the international Cosmoprof community.
• The CosmoTrends report covered key trends in the local market. Prepared with the participation of Beautystreams, the report served as interesting content for professionals participating in Cosmoprof events. • #VibrantIndia: The Scented Fabric Play, in collaboration with centdegrés, was one of the most appreciated areas of the event. The installation offered a new perspective to understand the potential of the Indian market, by highlighting the culture and traditions of the country. Among the many successes of the event, the number of satisfied exhibitors and visitors makes the debut edition of Cosmoprof India a truly impressive feat. “This was the first time for us to be exhibiting in India - and it was great. The footfalls were good, we met some great people and it was inspiring,”said Swati Verma - Co-Founder, Swati Cosmetics, which was announced as the winner in the Make-up & Nail category. Cosmoprof India is all set to return next year with the second edition scheduled for September 2-4, 2020 at Bombay Exhibition Centre, Goregaon.
Cosmoprof India Awards
The inaugural Cosmoprof India awards were announced at the Cosmoprof India Gala night, on June 12. The initiative aimed at recognizing those exhibitors at Cosmoprof India, who invest in research and develop new technologies. The winners received an exclusive trophy, created and designed by the French agency centdegrés. across the five award categories, 103 entries were submitted – proving that the Indian market is constantly growing with locals businesses paying more and more attention to building quality and innovation. 20 finalists were chosen with the help of international trend agency Beautystreams and 11 key players of the Indian beauty industry, who made up the jury. In the Hair category, Italian company Tricobiotos was awarded for their avocado shot – the first hair serum in the market with a high concentration of the pure superfood containing omega 3 that hydrates and protects hair. swedish company Swati Cosmetics won the award in the make-up & nail category for their line of cosmetic contact lenses with natural colours. In the category dedicated to skincare, Personal Care and Fragrances, ‘superfood salad for skin’ by Farmskin won the award; the south-korean company combines nutrients from superfood with colostrum to create fresh skincare masks. In the sustainable category, the winner was Pink Frogs – an Italian contract manufacturer offering a sustainable Coffee scrub. The facial scrub uses production waste from the coffee company lavazza. 99.9% of its ingredients have natural origins and the product contains only 3.25% of water, thus ensuring a low environmental impact. The packaging is also refillable, thus cutting down on post-consumer waste as well. In the ‘Innovation and design for supply Chain’ category, the award went to Ancorotti Cosmetics for their vegan multi-Tecnic Foundation sFC015-00 – a universal white foundation that transforms into a shade to match the skin tone once applied. 07.19
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Business / Event Review
Professional Beauty Delhi Marches Ahead Welcoming 13.613 official trade visitors at its latest edition, Professional Beauty Delhi once again proves its mettle as north India’s largest beauty & salon industry event.
T
he 8th edition of Professional Beauty in New Delhi, played host to a variety of live demos, look & learn sessions, the AIHBA National Awards, and the Salon Management Congress 2019. Held on June 1-2, the event was buzzing with beauty professionals exploring the length and breadth of the venue to fulfil their networking, educational, and sourcing requirements.
Showtime: Artists had a field day One of the key attractions at Professional Beauty is its demo stage. Artists who presented their creativity on stage included: • Simon Shaw, Global Creative Director, Wahl with the Indian WAHL Education and Artistic Team • Sayani Halder and Avik Hore from Kryolan • Gourav Bhardwaj and Renee Melek from Ikonic • Avleen Bansal and Sandeep Shrestha from Make-Up Studio • Rekha Sharma from Mr. Barber • Cherry Petenbrink from Olivia Garden • Dipika Parihar from Glam • Samantha Kochhar & Paolo Guatelli for Aroma Magic • Joakim Roos from Streax • Atul Chauhan from PAC Cosmetics • Leyla Vazirova from Lure Nails • Ajay Kumar from Shahnaz Herbals
Brand mania Professional Beauty saw brands such as our Associate Partner – Ikonic, make-up partner – Kryolan, hair tools partner – Mr. Barber, Streax Professional, Temptu, PAC, Aroma Magic, The Body Care, Glam, Cuccio, Skeyndor, Zongshian Jiali Cosmetics, Morfose, Zero Gravity, WAHL and many others spending time educating and interacting with buyers and distributors from across South Asia. Connecting brands to buyers, Professional Beauty, for the first time, 54 Beauty Launchpad India | 07.19
launched its new B2B matchmaking portal at the Delhi show.
Salon Management Congress: getting down to business The fourth edition of Salon management Congress made its way to Delhi by delivering a whole new level of business expertise to the participants. Some of the key speakers on the first day at SMC Delhi were Vikram Mohan of Bounce Salon, Samir Srivastava of Jean Claude Biguine, Sachin Kamat of Enrich Salons, Pankaj Killa of Head Turners, interior designer Viki Thakkar, Subham Virmani of Esskay Beauty Resources, Savio John Pereria of Savio John Pereria salons, to name a few. Second day at SMC Delhi was about to management-related workshops. Some of the key sessions included: • Subham Virmani’s and Pankaj Killa’s
workshop on understanding the art of retailing in-salon. • Kohinoor Mandal – Master Franchise, Jawed Habib Hair & Beauty had a workshop on how one can measure productivity and ROI in salons. • Pierre Rennette – Vice President, Special Markets & Export at Olivia Garden Int.Inc recounted her success story • Ubaid Dandekar, Director of R Nail Lounge, spoke on how to set up a nail bar business in salons. • Veer Kaul, Director of Headmasters Salon, had a workshop on freelancing and uberisation of the salon services. All in all a packed out two days delivering thousands of buyers and hundreds of brands the perfect opportunity to learn, network, receive business and technical education and witness new product launches and innovations – cementing Professional Beauty’s position as the industry show.
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RNI. NO:.DELENG/2014/56137 DL (S)-17/3529/2017-19
LOOKBOOK Volume 01
Free with July issue
Business / Conference
& Style Top Up
Danielle Keasling Salon Karma | Bluffton, SC
Photography: Richard Monsieurs; Wardrobe Stylist: Danielle Keasling; Make-up: Deney Adam
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Paint me
Perfect
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Jake Thompson Hair | Holladay, UT Photography: Jake Thompson; Wardrobe Stylist: Kelsey Thompson & Charlie Price; Make-up: Charlie Price
Monsoon
Hair Makeover
Go short or tie it up in top knot or ponytails BBLUNT recommends gifting yourself a chic monsoon-friendly haircut. Here’s a breakdown of the styles that you can opt for.
R
oll in the thunder and bring out the rains! But first, if you haven’t got your hair ready for the monsoon showers yet - now’s the time. Try a deconstructed pixie, a messy/graduated bob, or even a lob - all low-maintenance cuts perfect to keep your hair healthy and stylish during this wet and humid season. It’s recommended to trim your hair regularly, every 6-8 weeks, to get rid of split ends as well as to maintain the shape of your haircut. You can also try simple but stylish hairstyles such as the Top Knot or the B-Witched ponytail - this half top knot is a sassy, cool option to combat humidity that causes frizz whilst staying on top of your trend game. It’s easy to style and can be done with just about any length of hair.
Quick tip
Top Knot
Flirty Bob
Step 1: Use your fingers to direct all of the hair to the crown of the head. Secure with a bungee.
Step 1: Spray a fine mist of Blown Away Volumizing Leave-In Spray, close to the roots.
Step 2: Using a teaser brush, loosely backcomb the length of the ponytail from root to tip to create volume & texture
Step 2: Take a small amount of Climate Control Anti-Frizz Leave-In Cream into the palm of your hand and apply evenly throughout the middle lengths and ends of the hair.
Step 3: Take the entire ponytail and literally, tie it into a knot. Secure the hair with U-pins but maintain the messy mood of the look.
Don’t forget to opt for deep conditioning treatments to ensure that the monsoons don’t leave your hair dry and frizzy. A good relaxing head massage at regular intervals will stimulate the scalp and promote blood flow feeding the root of the hair. It is the circular motion of a massage that works for hair growth; this can be done with or without the use of any product.
Step 3: Determine your parting and comb the hair into place. Step 4: Attach your diffuser to your hair dryer, keep the setting to slow speed and medium heat. Gather the lengths of your hair into the diffuser and dry the hair section by section, encouraging your natural waves to form.
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PORTFOLIO
Julie Vriesinga
Salon Entrenous | Forest, ON Photography: Paula Tizzard; Wardrobe Stylist: Julie Vriesinga; Make-up: Florenica Taylor
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101
Texture
Step up to
Styling Hair & Make-up: Sherri Jessee; Photography: Eric Donahue; Model: Mel Lamon
Before
Pull Through Braid. Use a tiny elastic band to secure each section.
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Mowhawk with braids. Elastic is woven from cornrowed braids on each side to create a mowhawk.
Celebrity hair and make-up guru Sherri Jessie breaks down the trendiest details in hairstyles. Get a step-by-step look at the creative process behind wearable styles with braids, ponytails and more.
Twist rope braid to form side bun and pin to secure.
Spiral with Rope. Twist fringe section into a spiral and pin. Twist remaining hair into a rope braid.
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