i
as see it!
Editor In Chief & Publisher Ritoo Jhha EDITORIAL Assistant Editors Jhumur Nandi, Vandana Thakur Senior Features Writer Sohani Dogra ART Designer Raghab Panda Design Consultant Kaustubh
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s half the year is over, summer holidays been put behind us, we prepare for the monsoons that have already broken out in some parts of the country, the time is apt for one to explore beauty with a different lens. The challenges of melting make-up and frizzy hair may be called the more topical issues — we have them addressed by the greats themselves. It also being regarded as the best time for Ayurvedic therapies, we go a step further and explore the growing market for Ayurvedic beauty brands, centres and more. We would also like to draw attention to the World Skills International — a skill contest that is being fronted by the Beauty Sector Skill Council and would be a great platform for professionals to compete at a global level. The professional hairdressing business has a reason to smile, as L’Oréal Professionnel appoints Kirsten Dunst as its face — a first ever for a professional products brand. As if echoing it in India, Matrix has also got a celebrity face for hair colour in the small screen actress - Drashti Dhami. This indicates the brand’s coming of age in India and its ambition to further grow the market. We are also proud to present, Creative Guru, K V Sridhar’s views on representation of women in advertising. The way the fairer sex is depicted in advertising and films has indeed been evolving and Shridhar puts a perspective and separates the grains from the chaff. So Happy Reading !!!
Ritoo Jhha
Editor in Chief
MEDIA & EVENTS Assistant General Manager (East & South India) Kaushik Karmakar General Manager (West India) Gajender Singh Rawat Senior Manager Abhishek Gourav Manager (North India) Subrata Mohanty Executive (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Executive Vikas Upadhyay Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Assistant Manager - Circulation & Subscription Sarvesh Singh Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in
Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.
redefining beauty since 1992 NEW DELHI
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www.affinitysalon-india.com FOR YOUR NEAREST SALON CALL 011-2685 2662, 2686 2662
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VE O EC
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Collection 29 Preview 34 Conversations
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Focus 38 Trendspotting 40 Solutions 44
Credits: C
Photography: Phil Fernandez P
News Now 16 Announcement 22 Retail Round-up 26 Design 104 Events Calendar 106
REGULARS
Trends 62 Focus 74
Latest in hair care In talk with L'Oréal Professionnel's Anthony Turner, International hair stylist Winnie Loo and Tony Cuccio, founder and CEO of Star Nail International and Cuccio Naturale Monsoon must-haves from Tigi Macadamia's International Creative Stylist Giannandrea styles Naomi Watts Stay away from frizz with Matrix's new Pro-Keratin Smoothing Service — Opti. smooth, the new Hair Spa range from L'Oréal Pofessionnel and monsoon quick tips from Paul Mitchell Just tuck it and get away
BEAUTY
Recent updates from the world of beauty L'Oréal Professionnel names Kirsten Dunst as their first Ambassador
Preview 72
New offerings in skin and make-up
Latest salon, store, spa and gym openings
Feature 74
Monsoon hair and beauty tips from industry stalwarts
Viki Thakkar, Owner of Vikipedia cuts some crucial design points Beauty events happening across the globe
AYURVEDA SPECIAL
Spotlight 56
Runway Report 46
The Goddess shoot by Pastels Salon in Dubai
Evolution and the business of brand Ayurveda Popular ingredients and innovations within Most reckoned Ayurvedic centres and therapies
Trendspotting 80 Nail Preview 82
An insight on L'Oreal's L'or Lumiere collection looks Latest hues out now
Dermat Speak 86
Dr Deepali Bhardwaj answers common skin queries
Fragrances 90
Smell beautiful with the latest monsoon wafts
FASHION & LIFESTYLE Market Trend 92
K V Sridhar speaks about dominance of fairer sex in the advertising world
Coversations
94
Wendell Rodricks, the leading Indian Resort Wear designer on his journey
Portfolio
94
Poolside Preview of BCBGMAXAZRIA's 2014 Resort Collection
Academics 100 Profiles106
BUSINESS A sneak-peek of work by Pearl Academy students A quick chat with industry's movers and shakers
readers' LETTERS
HOLIDAY & SUNCARE SPECIAL/Business
THE
As an ardent reader of your magazine, I must compliment you for generating great content as well as designs, issue after issue. The themes are great and make for a great read. The covers add on to the fun and visual appeal. Good to have it in my library.
SUN IS HERE TO STAY!!!
The suncare segment is slated for growth as the consciousness on sun protection itself grows. But also a sense of exploration seeps in with naturals, chemical free suncare and more. As per Euromonitor International sun care increased by 16% in current value terms in 2012, to reach Rs. 2 billion. The focus has been primarily on introducing higher SPF variants in India. — BY RITOO JHHA
S
un protection is the only category present within sun care in India. Having said that its important to point out that the trends for de-tanning products appearing on retail shelves, along with different formats like sprays etc. is catching on. Hindustan Unilever maintained its lead in sun care in 2012, with a value share of 37 per cent. The latest offering from Lakme in the market comprises of Lakmé 9to5 hydrating and mattyfying super sunscreen. This new sunscreen acts as a base to the makeup along with giving protection with its SPF 50 formula. They are designed around skin conditions / types eg Dry / oily / normal. As per HUL spokesperson “trends in today’s Suncare market offers not only technologies which provide advanced protection but more importantly are increasing focused on delivering superior sensory and good aesthetics. From sensory perspective, consumers want products which are wearable daily and comfortable for all day use. They also want product with superior textures & skin feel”. Hence “Pond’s
— Alankrit Kapoor, Bengaluru
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Institute has combined the dual-acting sophisticated skin lightening GenWhite™ Cover Formula and SPF 30 PA++ advanced sunscreen protection for the Pond’s white beauty™ BB+ foundation and fairness cream. GenWhite™ Formula is enriched with a powerful mix of Vitamin B3, Vitamin E, Allantoin and advanced superior sunscreen protection”.
THE LUXURY TAKE
The debate in sun protection is about suncare products vs. multiple benefit products including suncare. Given the desire for fairer, flawless skin in Asian communities including India, Estee Lauder has further raised the bar with its Cyber White HD Advanced Spot Correcting Collection. The products in the range include the NEW CyberWhite HD Advanced Brightening UV Protector SPF 50 as well as the NEW CyberWhite HD Advanced BB Creme SPF 50. Whilst the former promises advanced broad spectrum protection and the formula also includes powerful anti-oxidants and features a lightweight, non-greasy texture - a smooth base for make-up, the latter offers advanced brightening effects and
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COVER C COVE CO OVE ER FE F FEATURE EAT ATUR URE
— Arjun Kapoor Kapoor, New Delhi
2014 April 2014 ` 100 May 2014 ` 100
JOHN THE SUAVE TREND-SETTER
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ECT CO UMER CONN S CONS DAY WITH WI BEAUTY
ME MEN’S EN’S S FASHION & LIFESS IN MEN TYLE
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June 2014 ` 100
COVER MAY 2014.indd
— Vrinda Patel, Mumbai
MEN’S SALO SA AL LON N BEAUTY SU SURV S URV VEY Y
PM 12/04/14 6:21
THE BIGGEST TREND
Fi
IMAGE COURTESY: DHARMA PRODUCTIONS
ABRAHAM
The man who has always been known for his athletic physique and passion for fitness, been honoured with several titles including being crowned as the Sexiest Asian man in the world, John Abraham believes in living life that’s blessed with health and wellbeing. Showing an active interest in PETA and Habitat for Humanity, besides being part of some great cinematic entertainment, John definitely displays a multi-faceted personality. Beauty Launchpad India brings to you the life and times of one of the country’s leading movie star, also known as a fitness freak. — By VANDANA THAKUR
The June issue was magnificient. What I especially liked about the magazine was reading John Abraham's as well as Yami Gautam's interview. I must say, you guys are really pushing the envelope and getting the known faces from the business of entertainment, and this is certainly an add-on.
HOLIDAY & SUNCARE SPECIAL/Packaging
EXCLUS USIVE IVE
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EXCLUSIVE
JOHN HAM ABRA Personal Care On
Choices
THE BEST
SUNCARE & HOLIDAY SPECIAL
WELLNESS GETAWAYSA OF INDI
’S MENA POND DEBUT IN INDI
VIVIENNE MACKINDER S-S 2014 Unleashes Intercoiffure PM 05/06/14 6:37
1 014 Final indd
Absolutely loved your feature on Holiday packaging! Honestly, despite living in a high-tech city and being an ardent beauty afficianado, there were still a couple of brands that I really never knew about. Great going guys. Remember it's just the beginning of the Launchpad world in India.
— Kaushaki Lamba, Chandigarh
UPGRADE THIS SEASON WITH PERFECT AND EASY TO CARRY PRODUCTS FROM SELECT BEAUTY AND PERSONAL CARE BRANDS OF THE COUNTRY TO MAKE YOUR VACATION JUST FUN WITH NO BAGGAGE HASSLE, AS BEAUTY LAUNCHPAD INDIA BRINGS TO YOU THE IN DEPTHS FROM THESE BRANDS THAT GO AN EXTRA MILE TO ADD TO THE HOLIDAY FUN. THOUGH BRANDS IN THE COUNTRY IN PARTICULAR DO NOT CATER TO THE SUMMER HOLIDAY SPECIFIC MARKET AS THE DEMAND MAY NOT BE SIZEABLE YET. BUT KEEPING IN MIND THEIR OVERSEAS BUSINESS, WHERE HOLIDAY’S IF NOT IN THIS SEASON BUT AROUND THE CHRISTMAS AND NEW YEAR’S ARE BIG, THE BRANDS WORK ON CREATING INTERESTING AND DETAILED GIFT PACKS, WHICH CAN BE SUBSTITUTED IN INDIA TO THE SUMMER HOLIDAY PACKAGING MARKET. — BY SOHANI DOGRA
THE NATURE’S CO The Demand
With onset of summers there is a sudden surge in purchase of sun protecting range like sunscreens, sun-protecting gels, sun care lip balms and with vacations nearing there is a sudden outpour for travel friendly packaging. We have also noticed our customers stocking on their holiday essential beauty products they can’t do without before they leave for their vacations, mostly comprising of a mix of body mists to moisturisers and hand & feet creams.
The Basis
Yes definitely! Summer time calls for a definite inclusion of summer care range along with refreshing and strong aromas in form of shower gels, body mists and light weight hydrating body lotions. Besides season, we also keep in mind the mix of products to be of utility during travel specifically, and also the size of the products is given equal importance, as we understand no one wants to carry bulky products during their travel.
Revenue Generated
We have always introduced sun essential kits, beach kits, travel kits which is a revenue booster during the hot season. Catering to the demand of the moment for our customers always works! These kits give consumers a way to try out more range and category of products that helps in building loyalty and repeated purchases.
Price vis-à-vis individual products & the Profit attached
The profit is lesser than compared to individual retail packs sold, but there is a considerable increase in number of products sold. Volume business helps recover the profits. Grouping and clubbing of a number of products together also benefits is many ways, as the products which may not particularly sell as much as a single retail product, moves in the group packs much faster.
Biggest Consumer group
Age group of 20 +, as this age group is beauty conscious and travels mainly to beach destinations that are cheaper on the pockets like Thailand and Goa. They never forget
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DEAL
SHUTTERSTOCK.
What I like most about your magazine is the amount of research you guys do for every story and feature. And by this, I specially meant your suncare story which was simply informative along with great content. The brands, the market projections, the analysis, everything was perfectly covered and presented. Looking forward to your next issue and hopefully the flow of infomation continues with that.
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Global *
news now QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY
L’Oréal Paris unveils augmented reality makeup mirror: Makeup Genius
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he leading global beauty brand is making history with the introduction of Makeup Genius – a game-changing app that uses advanced facial mapping technology to turn the front-facing iPhone and iPad camera into a virtual mirror that allows women to try on products in real-time. Based on technology previously only used in Hollywood and the gaming industry, Makeup Genius allows consumers to scan a L’Oréal Paris product or advertisement to detect a
colour match, virtually try on individual products or test out curated looks from expert make-up artists, and share with friends and family on Facebook. The virtual makeup app was born out of L’Oréal USA’s Connected Beauty Incubator, a new business division based out of L’Oréal ‘s Research and Innovation labs in Clark, New Jersey, dedicated entirely to technology innovation. For Makeup Genius, the brand enlisted the expertise of Image Metrics, a company known for its advanced facial mapping technology
Henkel strengthens hair professional business in North America
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enkel signed an agreement with TSG Consumer Partners, San Francisco/USA, to acquire the three US Hair Professional companies SexyHair, Alterna and Kenra for around 270 million euros in cash. These businesses will strengthen the Henkel US Hair Professional portfolio especially in the categories of Care and Styling. The acquisition will position Henkel as one of the leading companies in the world’s single biggest Hair Professional market. In the fiscal year 2013, the acquired companies generated sales of about 140 million euros. “This acquisition is part of our
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strategy to invest in attractive country category positions in mature markets,” said Henkel CEO Kasper Rorsted. “North America is the biggest single market for Henkel and with these companies, we will further strengthen our presence in this region.” “The high-performance and highquality brands and organizations are a perfect fit for our Beauty Care business and will significantly expand our Hair Professional core category,” explained Hans VanBylen, Executive Vice President and responsible for Henkel’s Beauty Care business. The acquisition is subject to approval from anti-trust authorities.
in movies and video games and whose team of data scientists worked on the animation for The Curious Case of Benjamin Button, a film which went on to win an Oscar for Visual Effects. Makeup Genius is available in The App Store for the iPhone and iPad. An android version will be available by 2015.
Givaudan acquires Soliance SA
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ivaudan has acquired 100 per cent shares of Soliance SA and its subsidiaries. Soliance provides innovative cosmetic solutions to its international clients and partners and develops high added-value active ingredients, derived from vegetable sources, microorganisms and microalgae. Soliance currently has two sites in France, located in Pomacle and Ile Grande, and employs 96 people. Michael Carlos, President of Givaudan’s Fragrance Division, said, “Soliance will become an integral part of the Fragrance Division and bring significant contributions over the next few years, with its capabilities in innovation and mastering of advanced technologies. Soliance has a strong track record of identifying natural and unique molecules which can bring value to our customers and to their consumers.”
COLOR WITH CONFIDENCE - Low-Ammonia hair color with natural beeswax base - Outstanding vibrancy and shine - Unique ChromoLuxe technology For Trade Enquiries : Farah Meezan ( Business Development Manager ) +91 85530 28053 / +91 88927 19457
Global *
Coty Inc and Li & Fung announce a distribution agreement in China
C
oty Inc and Li & Fung have entered into an agreement in which Li & Fung will distribute some of Coty’s power brands in China, including adidas, Rimmel, and Playboy. This agreement with Li & Fung represents a shift in Coty’s go-to-market strategy for brands sold through the mass distribution channel in China, by allowing Coty to leverage Li & Fung’s broad distribution network in that channel. Coty will oversee development, production, marketing and brand building activities, while profiting from the strong go-to-market capabilities of Li & Fung. At this juncture, Coty will also discontinue the TJoy brand to focus on the international power brands that have more growth potential in China. This distribution agreement is consistent with Coty’s previously announced intent to reorganize Coty’s mass business in China, with the objective of bringing significant benefits to the profitability of Coty China and to the overall skin and body care segment. “We expect our partnership with Li & Fung to accelerate the expansion of some of our international brands in the mass channel, strengthening Coty’s position in this fast growing market,” said Michele Scannavini, CEO, Coty Inc. “Li & Fung is a valued business partner, and we look forward to a long term and successful partnership in China.”
Macadamia wins Best Hair Masks at Elle Beauty Grand Prix 2014
M
acadamia Natural Oil Deep Repair Masque won Best Hair Masks category at 2014 Beauty Grand Prix - Elle Canada and Qubec, beating out the other two finalists L’Oreal Professionnel and Joico. The Natural Oil Deep Repair Masque comes in a extreme Rich and Creamy texture with soothing fragrance and instant results.Macadamia spokesperson
Get on the Bus
T
he Beauty Bus (beautybus.org) held its 5th annual Beauty Drive on Sunday, April 27 at the California Science Center’s Wallis Annenberg Building in Los Angeles. This year the organization, which provides complimentary beauty services to terminally ill people and their caregivers, honored Deborah Carver, Publisher and CEO of Creative Age Publications, with the Lifetime Achievement Award. Carver was presented the honor for her company’s ongoing support of the charitable organization, which in five years has provided 4,300 services to more than 3,000 people and donated 15,000-plus Bags of Beauty to those in need. Ronda Wilkin, Beauty Bus’ new CEO, choking up with emotion several times, explained the charity’s core programs, which include: caring for terminally ill people and their caregivers; hosting pop-up salons to raise awareness and funds; and donating Bags of Beauty to those touched by the organization. An avid tennis player, Wilkin then introduced Carver, herself a tennis player: “In tennis, ‘love’ means nothing, but in life it means everything.” After detailing how impressed she was with the Beauty Bus when the nonprofit started five The Beauty Drive offers complimentary beauty treatments to years ago, Carver talked about showcase the services they provide to terminally ill patients and their caregivers. how beauty has affected her
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exclusively shares with beauty Launchpad India that, “It felt great to be recognized by so many avid beauty consumers and professionals for our hair mask as people always rave about how wonderful it is and it’s great to get recognized with such a prestigious award Our plans are to continue to create quality products with our Pro Oil Complex therapeutic blend of macadamia oil and argan oil, expanding our current care line based on hair texture and their individual needs.”
personally and how important it is. “There truly is nothing as comforting as the human touch,” she said. Also on hand at the event were past honorees Redken’s Ann Mincey, Hollywood Hair Guy Dean Banowetz and NYX Cosmetics’ Toni K., not to mention industry leaders including Intercoiffure President Lois Christie, Mary Wilson, Malibu C’s Deb Porter, among others. The event held a silent auction to raise money as well as a live donation portion, during which more than $20,000 was raised. Wendy Levine, Cofounder, spoke about the Beauty Bus’ humble beginnings. The charitable organization started after Levine’s younger sister Melissa received in-home beauty treatments as she was battling a terminal illness. “Melissa told me how it made her feel normal,” Levine said, and after Melissa passed away, Levine and her cousin Alicia Liotta started Beauty Bus. The first year, Levine says, only 11 clients received beauty services; now, thousands of people are receiving services, including Beauty Drive attendee Joan DePriest, who is a caregiver for her husband of 55 years, Herb. “It’s like a party when the Beauty Bus arrives,” DePriest smiled. “And as the Beauty Bus departs, a beauty professional never fails to say, ‘Thank you for allowing me to help you today.’ This to me personifies the Beauty Bus.”
India *
ASCI introduce new draft for fairness product advertisements
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he Advertising Standards Council of India has released a new draft targeting the advertisements related to fairness category. The draft shows a strong concern that advertising of fairness products tends to communicate and perpetuate the notion that dark skin is inferior and undesirable. As ASCI code’s Chapter III 1 b already states that advertisements should not deride race, caste, color, creed or nationality. ASCI therefore felt a need to frame specific guidelines for this product category. The following guidelines are to be used when creating and assessing advertisements in this category: 1. Advertising should not communicate any discrimination as a result of skin colour. These ads should not reinforce negative
social stereotyping on the basis of skin color. Specifically, advertising should not directly or implicitly show people with darker skin as
unattractive, unhappy, depressed or concerned. These ads should not portray people with darker skin as at a disadvantage of any kind, or inferior, or unsuccessful in any aspect of life particularly in relation to being attractive to the opposite sex, matrimony, job placement,
promotions and other prospects. 2. Advertising should not use post production visual effects on the model/s to show exaggerated product efficacy. The pre- and –post product usage visuals of model/s using special effects should not be dramatized or exaggerated so that efficacy depicted is not drastically different than what can be delivered by the product . Further, the expression of the model/s pre and post usage of the product both in the real and graphical representation should be the same. 3. Advertising should not associate darker or lighter colour skin with any particular socio-economic strata, caste, community, religion, profession or ethnicity. 4. Advertising should not perpetuate gender based discrimination because of skin colour.
Emami enters deo space with ‘HE’
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mami Ltd has forayed into the competitive market of deodorant with the launch of its “HE” Deodorant. Hrithik Roshan has been roped in as brand ambassador for his charismatic macho appeal across urban and semi-urban demographies as a celluloid ‘superhero’ which complements the brand’s promise—‘Be Interesting’. On the occasion of this announcement, Harsha V Agarwal, Director, Emami Limited said, “Deodorant, despite being cluttered Rs 2,000 crore category, is still the largest and fastest growing in the male grooming segment clocking double digit growths. The level of penetration being very low, the segment has dynamic prospects. Moreover, consumers have been shifting brand loyalty in this category with a multitude of me-too brands, all in the chic magnet space jostling for consumer attention. This is where “HE” Deodorant with its differentiated promise of urging its customer to ‘Be Interesting’, as ‘Being Normal is Boring’ will have an edge. ‘HE’ is expected to carve a significant consumer mindshare and establish itself as a dominant player in the next few years.”
“He” Deodorant will introduce a slew of interesting fragrances inspired by all-time bests from the international
fragrance family bottled in six variants—Smart, Confident, Extrovert,
Recharge, Ruler and Magician. The wide range “He” Deodorant offers fragrances from the citrus, oriental, marine, fougere, woody and musk families. w The product comes in a stylish and masculine seamless bottle without cap m aand stylized grooves. The first ever brand in a premium fiber exterior with b snazzy graphics offering differentiated sn packaging to break the clutter and appeal pa to the youth, has been designed by a London based firm. Lo The pan-India rollout of the product is currently under way. The product will be available across all markets focusing on 23 top cities including metros and mini metros, tier I and tier II cities in m the North, West and East markets of the th country in the initial phase. The brand co will be introduced in Hyderabad and w Bangalore markets in the second phase. B The launch of “HE” Deodorant would Th be supported by a 360 degree integrated communication, including digital media. co Conceived and Developed by Leo Burnett, C the TVC featuring Hrithik Roshan is on th air across channels. ai “HE” Deodorant will be available in 150 ml bottles, competitively priced at ` 180. b eauty l aun chpad | 07.14
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Himalaya enters the men’s grooming segment with the launch of men’s face washes
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he Himalaya Drug Company has forayed into the men’s grooming segment with the launch of new products in the face cleansing category. The brand has introduced two new men’s face washes Instant Oil Clear Lemon Face Wash and Power Glow Licorice Face Wash. The Intense Oil Clear Lemon Face Wash has lemon and Indian Willow to help clear excess oil, impurities and pollutants, while the blend of Licorice, Alfalfa and Wood Apple in the Power Glow Licorice Face
Wash helps enhance complexion. Powered with Active Boost Technology that increases the penetration of actives and helps in rapid action of the herbs, the face washes are specially designed for men to help enhance complexion, keep skin oilfree and refreshed. Ashwani Gandhi, Category Manager – Mens, The Himalaya Drug Company mentioned, “We spoke to several male consumers who seemed to have one overriding concern – oily and dull skin, which plays on
their mind and keeps them worried, especially before important milestones. They are looking for safe-to-use products backed with a strong reasonto-believe in the promise. Efficacy of the product is a top priority for men and we believe this is where our brand strength lies.” “With the men’s range, we aim to replicate our success in the face washes category especially the Purifying Neem Face Wash, which is a market leader today, with 16 per cent market share. We are also looking to expand the men’s range soon,” said Rajesh Krishnamurthy, Business Head Consumer Products Division, The Himalaya Drug Company.
Garnier Fructis Makers of Vedicline Makeup Revolution, names Alia Bhatt as launched Herbal London comes to its brand ambassador beauty brand Inveda India with big plans
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arnier Fructis, has named actor Alia Bhatt as the new face of Garnier Fructis in India. This is the first time that Garnier Fructis has signed on a brand ambassador in India. Alia Bhatt will feature in Garnier Fructis campaigns this year. Commenting on Alia’s association with the brand, Rupika Raman, General Manager, Garnier said, “We’re very happy to welcome Alia on board as the face of Garnier Fructis. Her personality and energy finds great synergies with Garnier Fructis. No other brand is as synonymous with youth and vitality as Garnier Fructis. Alia brings both these qualities to the table with her talent and individuality”.
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MV Networks Pvt Ltd, the makers of Vedicline has launched another umbrella brand Inveda, a herbal beauty product range. Inveda is founded by Harshvardhan Modi to enable woman to find the best herbal skin care products to suit their skin type. Bharti Modi, Technical Director of Vedicline said, “We want to create separate verticals of brands in our company. Vedicline is for beauty parlours while Inveda is for retail. At present we are supplying Vedicline products to almost 25,000 beauty parlours in India and want to increase the same to 40,000 in the next two years. Later we want to open our own training center. Through Inveda we are trying to connect with customers directly, as with Vedicline we connect to the beauty expert, so we are glad that customers can now also purchase our products from various retail outlets.” Inveda USP lies into Inveda Colour Philosophy. It infuses the age old wisdom from the Vedas with the therapeutic and regenerative qualities intrinsic in natural extracts.
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akeup Revolution, London, a colour cosmetic beauty brand that recently launched in India plans to promote the products online and offline niche counters. The products are targeted to girls from 15 years of age to all fashion conscious women. The products are available on shopping portal Jabong.com and has been brought by importer, distributor and retailer Kanvar group to India. The brand plans to position itself in the market on the basis of its prodigious collection of products at a very affordable price range. It almost have 300 products available since the brand got launched In India and aims to come up with some more categories for our customers. Future expansion plans includes growing and having few niche outlets in the next one year and further launching their own website.
ANNOUNCEMENT
Kirsten Dunst On Board With
L’ORÉAL PROFESSIONNEL Adding yet another feather to its cap, L’Oréal Professionnel has got Kirsten Dunst, the raging Hollywood beauty to be the brand’s very first Ambassador in turn leading to strategic launches including Wild Stylers from Tecni.ART, amongst many others.
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mong her many accolades she’s been felicitated with the Best Actress award at the 2011 Cannes Film Festival for her intimidating performance in Melancholia. As a part of her 2014 projects, Dunst is slated to play the lead actress of Hossein Amini’s next thriller, The Two Faces of January.
PERSONAL STYLE
Born in New Jersey, USA, but of German origin, Kirsten Dunst has both natural beauty and a unique spirit. She is one of the most talented young American actresses of her generation and perfectly embodies the values of L’Oréal Professionnel. Her passion for fashion and effortless personal style have made her one of Hollywood’s most elegant and sophisticated celebrities. When taking on a new movie role, Kirsten Dunst is always keen
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to radically change her hair colour, from reddish tones to bright blonds, from a smooth sophisticated look to a wilder, unruly style, to best prepare for the part.
FILMOGRAPHY
Kirsten Dunst’s filmography includes over 50 films, which makes her one of the most prolific actresses of the last two decades. Though she enjoys new experiences and is curious about what life has to offer, she is particular about the roles she chooses and has made sure she’s been part of both, major cinematic productions as well as boundary breaking independent films. Dunst started her career at a very young age following her breakthrough Golden Globe-nominated role in Interview with the Vampire, where she played a graceful, china-doll face vampire
who steals the long-dead heart of Brad Pitt’s character. Her performances in Spider-Man trilogy as Mary Jane Watson are some of the most successful milestones of her career, generating very positive reviews. Many critics praised her ability to morph herself into the character and make a real and rarely-seen connection with her on- screen partner, Tobey Maguire. As Sofia Coppola’s muse, Dunst portrayed Marie Antoinette in 2000, a charming theatrical drama and stylish performance that took her career further. But Dunst was singled out for great praise playing a depressed woman at the end of the world in Lars von Trier’s Melancholia, a role like no other.
KIRSTEN DUNST FOR L’ORÉAL PROFESSIONNEL
“I feel very close to L’Oréal Professionnel. The brand is strongly connected to fashion and I admire its commitment to innovation, constantly creating new professional services and products to achieve the most on-trend styles. L’Oréal Professionnel empowers hairdressers to transform and reveal the beauty in each woman all over the world. It makes me very proud to be a part of this stunning project,” says Dunst. “Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion. She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the talented actresses I have ever met. She has the perfect attributes to embody the new values of L’Oréal Professionnel.” says Anne-Laure Lecerf, International Managing Director of L’Oréal Professionnel. Kirsten Dunst will be the face of three key launches in 2014, to be revealed exclusively in L’Oréal Professionnel salons. The first of these — Wild Stylers by Tecni.art, a professional hair styling line to create a rock-star like grunge look, a highly-sexy tousled style much seen on the recent fashion week runways.
TECNI.ART GOES WILD
From red carpets to magazine covers- matte hair worn in a messy, tousled style is all the rage. This July, L’Oréal Professionnel introduces Wild Stylers by Tecni.ART, a range of 4 styling products to make hair look wild and grungy without any rough feel.
Crepage De Chignon: Mineral powder fixing spray, wild effect Next Day Hair: Micro-propelled texturizing powder, tousleddisheveled effect Scruff Me: Disheveling gelée, tousled-effect Depolish: Destructuring paste, rough effect
THE KILLER TOOLBOX GETS A NEW LOOK
This July will also see the re-launch of 13 Tecni.ART Styling fundamentals in an all-new avatar. Tecni.ART, the leading styling brand and the only hair styling range that puts on-ramp looks in to your salon, will be revamped with an ultrastylish, ultraprofessional new look. Wild Stylers and new Tecni.ART range will be available from July 2014 onwards at L’Oréal Professionnel salons.
ANNOUNCEMENT
MARK YOUR CALENDAR W
orld Skill Competition is the largest skill competition in the world, organised once every two years in one of the member countries. More than 1000 contestants below the age of 22, compete for gold, silver and bronze medals, in over 46 skills. The competition is held over a span of four days. World Skills India is an initiative of the National Skill Development Corporation (NSDC) and CII which has been leading India’s participation at World Skills International competitions since 2011. In 2013, NSDC led a delegation of 24 candidates who participated in 22 skills at the World Skills competition in Leipzig at Germany. India won three medallion of excellence at the competition, in graphic design technology, IT software solution for business and jewellery designing. The next edition of the competition will be organized at Sao Paulo, Brazil in August 2015. This is the second time India is participating in the beauty segment. World Skills India along with its partners will hold regional competitions in various categories across the country between July and August 2014. The selected candidates will participate in the rational competition, which will be organized in July 2014. Two candidates selected in each skill will undergo specialized industry training for 3 to-4 months, before they compete in the final selections. The winner of each competition will represent India at the World Skills International Competition 2015 in Sao Paulo, Brazil. The competitors must not be older than 22 in the year of competition that is born not before January 1st 1993, except in skills of Network Cabling, Mechatronics, Manufacturing Team Challenge and Air Craft Maintenance where the candidate must not be older than 25 years in the year of competition. There is no participation fee for a candidate to take part in the competition. The last day for submitting the registrations is June 30, 2014. The completed registration forms need to emailed to the following: Neeta.das@cii.in, worldskillsindia@nsdcindia.org, Beautywellness.ssc@cii.in.
BELOW ARE THE DETAILS FOR REGIONAL COMPETITION DATES
ZONE
DATE
LOCATION
SOUTH
July 5th and 6th
VLCC INSTITUTE, 98 Skylark Palazzo (1st floor), Airport Road, Bengaluru 560017
WEST
July 7th and 8th
VLCC INSTITUTE, 101 / 102 Madhavkunj Building, Opp Prabodhankar Thakrey Hall , Chamunda Circle , Above provogue showroom, Borivali West , Mumbai 400092
CENTRAL
July 9th and 10th
BHOPAL / INDORE (TO BE CONFIRMED ON NO. OF ENTRIES RECEIVED)
EAST
July 14th and 15th
VlCC INSTITUTE, No. 41/2B, 2nd floor, Sarat Bose Road, Kolkata-700020
NORTH
July 17th and 18th
VLCC INSTITUTE, C-1 / 713 E, Palam Extension, Sector -7, Dwarka, New Delhi
The final list of selected candidates for the Regional Competition will be intimated by the following dates
ZONE
DATE
SOUTH
July 2nd
WEST
July 3rd
CENTRAL
July 4th
EAST
July 6th
NORTH
July 8th
SOME IMPORTANT POINTS TO REMEMBER:
• Travelling costs / Boarding / Lodging / Expenses incurred will be borne by the individual / academy sponsoring them. • At the competition the candidate will have to carry along the tool kit ( details will be sent by tomm ) , while all other requirements pertaining to the products used , equipment required, infrastructure , models required , food for the competitors will be borne by the Organiser . • The candidate applying for registration in the competition will need to be well versed in all the mentioned skills to be eligible, which includes Spa manicure and Spa pedicure, Nail Art, Advanced facial treatments with electrical instruments, Basic facial treatments, Full spa body treatment and body massage, Bridal and fantasy makeup, Temporary hair removal on lip and eyebrow, waxing, Lash and brow tint • There would be three winners from each zone in each of the Regional Rounds . • In case of bad weather if a contest date needs to be changed ( due to Monsoon ) then an alternate date will be provided asap to candidates and all will be intimated on registered phone numbers via a call & sms before the contest. • Pls ensure candidate marks what zone she/he would be participating from on the Registration form .
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www.facebook.com/streamlineindia
Retail Round up *
GREEN TRENDS UNISEX HAIR & STYLE SALON NOW IN CIT NAGAR
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avinKare Pvt Ltd’s beauty salon division, Trends In Vogue Pvt Ltd launched in CIT Nagar its 189th salon of its flagship salon brand Green Trends Unisex Hair & Style Salon, further strengthening its ongoing commitment in providing convenient, affordable and quality beauty salon services. “We believe CIT Nagar is a potential market for a professional salon chain like Green Trends Unisex Hair & Style Salon. Customers are looking for quality, value, and
convenience i and d our salons l across the country offer these three key features. All services are delivered by professional stylists with strong technical skills. We are also planning to
JYOVI’S LAUNCHES JYOVI’S INSTITUTE
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yovi’s Group launched its beauty/ skin care, wellness, training and skill development arm Jyovi’s Institute, accredited by IAO (International Accreditation Organization). The Institute will function out of a lush 3,200 square feet area located at Dadar (W), Shrada Ashram, Mumbai, which will also host ‘Jyovi’s Skim Clinic’ the cosmetics Skin care arm of Jyovi’s. The institute will provide its students with specialized courses in beauty, wellness, alternate medicine therapy, skin, hair and spa as well as provide overall personality development programs. Dr Jyoti Satpute, MD Jyovi’s and Jyovi’s Institute said, “Graduates from this institute will be presented with
the opportunity to work at Jyovi’s and will also be given placement assistance with renowned spas, hotels etc. in India. Students may choose for opportunities between renowned resorts, five star hotels and high-end spas.” Moreover, Jyovi’s Institute aims to educate its students, on the importance of Reiki, Ayurveda, Panchkarma, Shirodhara treatments, stress and colour therapy, as the institute believes that true beauty reflects only when mind and body are in sync with each other and stress free. The courses are designed and priced to make it affordable for all income groups. Jyovi’s institute will be offering diploma in Skin Care, Hair Treatment & Spa therapy.
SPALON FAMILY SALON AND SPA LAUNCHES FRANCHISE AT SECUNDERABAD
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palon an initiative by Dreamz International launched its franchise Spalon family salon and spa, bridal studio at Willington road,
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Secunderabad. Franchise partners Bhanu Prakash and Teja Reddy shared Spalon offers only women specific services. “Spalon the premium brand of Wellness Lounge is on the vision of opening up their chain of centers across India and intends to facilitate lady entrepreneurs and investors to invest on the concept which is affordable and with a faster breakeven, ready for the expansion plans with a workable module for the emerging entrepreneurs who wish to venture in this spa and beauty Industry,” said, Dr Roopa Lakshmi Bhat, founder of Spalon.
open a few more salons in this region and expand further as we see a great potential in this market.” said R Gopalakrishnan, Business Head of Trends In Vogue Pvt Ltd. The salon has spacious facilities like eight hair zones, three hair wash zones, four facial and body spa rooms, one bridal room and three pedicure zones. It is also furnished with modern, stylish and comfortable equipment and seating zones. The modern interiors are serene with ample lighting giving customers a relaxed atmosphere.
GLAM NAILS OPENS IN KOLKATA
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ity of joy gets an exclusive nail studio named Glam Nails. The 250 square feet studio can accommodate four clients at one go and offers all nail related services starting from nail art to nail extensions. Owner of Glam Nails Krishna Banerjee comments, “Our main focus is providing quality nail services to our clients.” She plans to open one more outlet of Glam Nails at Bhabanipur, Kolkata and also a beauty salon at South City mall, Kolkata within this year itself. The brands used at the Glam Nails include OPI, Kinetic, Nail Pro and Nubar. The company plans to set up more centres in Hubli, Mysore, Dharwad and Mangalore, Hyderabad, Ahmedabad, Jaipur, Delhi, Indore, Chandigarh, Panjim, Madurai, Coimbatore, Cochin, Trivendrum, and Vayanad by end of 2015.
Retail Round up *
SPA CEYLON LAUNCHES IN MUMBAI
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fter having created a rage in Sri Lanka with its meticulously crafted services, Spa Ceylon, Sri Lanka’s premium lifestyle brand recently launched in India with its very first outlet in Bandra, Mumbai. Making the announcement a huge success, Jacqueline Fernandez, the Bollywod beauty gave way to the launch event of SPA in Mumbai. Speaking at the launch, Fernandes said, “Yes, I am from Srilanka, and this brand too is from Srilanka and
is big there. I am really happy that Spa Ceylon has come to India because their products are nice and are truly Srilankan in nature. The brand will surely do well in India. Ayurveda is an ancient practise and is very much a part of our culture.” Combining the Ayurveda wisdom, fine natural ingredients and contemporary design philosophy, Spa Ceylon has been known for offering the ultimate in Ayurveda luxury—for health, wellbeing and relaxation.
ANYTIME FITNESS BRAND PLANS EXPANSION IN INDIA
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SA based, Anytime Fitness brand is eyeing to open 250 clubs in India within the next 10 years. The fitness brand recently opened its 2,500th gym in Madrid, Spain. Having opened its first gym in USA in the year 2002, the fast growing fitness brand now has nearly 600 gyms outside of the USA. Currently, there are six Anytime Fitness gyms located in India, three in Delhi, one each in Gujrat, Mumbai
and Hyderabad. “A very small percentage of the US based franchisors can say that nearly one fourth of their units are located outside of the United States. It’s a proof that our business is attractive to potential franchisees and consumers worldwide. In fact, 2014 will likely be the first year that we open more gyms internationally than in the US,” said Chuck Runyon, Chief Executive Officer, Anytime Fitness.
WESTIN HOTELS & RESORTS TO GROW PORTFOLIO IN INDIA
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estin Hotels & Resorts, a worldfamous brand of Starwood Hotels and Resorts Worldwide, Inc. has planned on a gigantic expansion drive in the emerging Indian market by increasing its portfolio by 50 per cent in the next three years. The disclosure was made in the event organised to celebrate the brand which reached 200th hotel milestone by opening of The Westin Chongqing Liberation Square in China. Commenting on the Indian scenario, Simon Turner, President of Global Development for Starwood said, “Emerging markets now account for nearly 70 per cent of the Westin development pipeline, fueled by
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accelerating demand in China and India, where rising wealth and rapid urbanisation have generated a fierce appetite for strong global brands.” In India, Westin will be opening, The Westin Delhi-NCR Noida next year, for the brand to remain on track to grow its portfolio in the country by 50 per cent in the next three years. Westin also plans to cater to the surge in demand for luxurious resorts and spa by opening, The Westin Bekal Resort & Spa in India very soon. Starwood is also planning massive expansion through its other brands and has also announced the entry of two new brands in the country’s Tier-I cities.
SPORTSFIT IN PLANS FOR SWIFT EXPANSION
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itness brand SportsFit by Indian cricket team skipper MS Dhoni is all set to launch 300 more gyms by 2015. The brand started franchising in 2013 and has already established a strong presence with 3 fitness centers, one each in Gurgaon, Faridabad, Vasant Kunj, and another one coming soon in Chandigarh. The brand has plans to expand aggressively on a pan-India level via a well-strategised franchise network. Sporstfit already has a substancial presence in cities like, Lucknow, Jaipur and Dehradun. Parminder Datt, Business Head, Rhiti Sports Management Pvt Ltd. that manages chain of SportsFit Gyms, said, “We are expanding rapidly not only nationally but internationally also as we have got a great response from customers who have had an immediate brand and fitness connect with us.” SportsFit is a fitness brand with a different approach, as it not only offers the regular body fitness solutions, but also offers a fitness regime that breeds athletes. Specialised trainers are fitness experts, who help assess the body, create workout regimes, offer personal attention, conduct gym floor training and group exercises within the gym and fitness centre. They create and manage the overall exercising experience. To be a SportsFit franchisee, a prospective person is requied to have passion to not only run a fitness business model but also be the best in it and have a long term plan. The brand assists them in technical and operation support.
Hair
Soft natural ombre on the ends fused with soft and effortless curls define the style of the eternally revered Goddess of love and beauty, Aphrodite. b eauty l aun chpad | 07.14
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PORTFOLIO The Sharp line of the style combined with the purple pieces flashing through pay homage to Hekate, the goddess of Magic witchcraft moon night and ghosts.
The Goddess Shoot
STYLISTS’ CREDITS: PASTELS ARTIST TEAM WARDROBE: JAMES HARRIS MAKE-UP ARTIST: JO JODANTESPADUA
The stylist embraced a soft romantic look to reflect the sentiment of Eos, the goddess of the Dawn.
PORTFOLIO
To channel Artemis, the goddess of hunting and mistress of animals nature and birth, the stylist looked to nature for inspiration giving the model vibrant fire-red hair and an on-trend braid which is bang-on-trend.
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HAIR /Preview
DE NOVO THIS MONTH’S SMARTEST HAIR ESSENTIALS
Matrix OPTI.SMOOTH provides the in-salon Pro-Keratin Smoothing service, giving a perfect frizz-free smoothness with 25 per cent more conditioning, as it infuses extra nutrients and oligominerals to the hair. These proteins help prevent hair breakage and reinforce the hair fiber. MRP: On request
L’Oréal Professionnel WILD STYLERS BY Tecni.ART is a range
of four styling products that makes hair look wild and grungy without giving them a rough feel. The usage makes hair appear matte and texturised but retains a soft feel. The range features Crepage De Chignon, a mineral powder fixing spray for wild effect; Next Day Hair, a micro-propelled texturising powder for a tousled-disheveled effect; Scruff Me, a disheveling gelée and Depolish, a destructuring paste for creating a rough effect on the hair. MRP: On request
Paul Mitchell SUPER SKINNY RELAXING BALM is a shine
enhancing hair serum that provides a superior slip, wet combing and prevents cuticles from mechanical damage caused due to heat styling. The exclusive super skinny complex displaces water and speeds up the drying time. The presence of wheat proteins, with conditioning ingredients, moisturise hair by protecting the locks. MRP: `1,809
Ayorma INTENSE REPAIR SHAMPOO controls hair fall,
Kaminomto ACCELERATOR II UPGRADE is a lotion, which claims
to rejuvenate chemically treated hair. Formulated with Kamigen E+K, it aids the supply of nutrition to hair roots by stimulating blood circulation; the CS-Base activates cell function of the roots. The product is also enriched with isopropylmethylphenol that accelerates hair growth, repairs and prevents dry itchy scalp, giving the hair a healthy and shiny look. Rich in multivitamins, it protects hair from dryness, frizz and split ends, while leaving them healthy. MRP: On request
rejuvenates scalp and repairs the damage by infusing natural Ayurvedic ingredients to hydrate and strengthen, while the SPA oils nourish and protect hair from environmental stresses. Lavender and Wheat protein strengthens hair follicles, Rosemary oil increases blood circulation, Lemongrass oil adds volume and bounce while Aloe vera provides intense moisture-lock. MRP: `449 for 200ml
Avon FRIZZ CONTROL helps control the frizz, flyaways and untamed hair and claims to contain a breakthrough lotus-inspired technology that defies up to 97 per cent humidity, keeping hair smooth for upto three days. MRP: `599
HAIR /Spotlight
Kirsten Dunst Having found her calling from a very young age itself, Kirsten Dunst, one of the most acclaimed Hollywood actor has been a part of some of the most influential projects of the West, including the likes of, Melancholia, All Good Things, Marrie Antoinette and the undoubtedly famous Spiderman series, earning immense global fame as Mary Jane Watson.
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preading the magnitude of her fame and expertise, Dunst has now come on board with L’Oréal Professionnel, as their very first Brand Ambassador. Celebrating this union, Beauty Launchpad has put together, some of Dunst’s remarkable red carpet hair looks along with identifying products from L’Oréal Professionnel’s Tecni.ART range in order to achieve the same.
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At the age of 11, Kirsten Dunst gained widespread recognition playing the role of Claudia in Interview with the Vampire, a performance alongside movie stars, Brad Pitt and Tom Cruise which got her nominated for a Golden Globe Award for Best Supporting Actress in 1995. Her characters in films like Little Women, Jumanji and The Virgin Suicides were much acclaimed and acted as a springboard for her career.
PHOTO CREDIT: GETTY IMAGES
And Her Glorious Avatars!
Meet Anthony Turner Having created inexplicable artistry for innumerable fashion weeks in New York, London, Milan and Paris, including the runways of Chloé, Kenzo and Anthony Vaccarello, Anthony Turner, the world renowned hairstylist has become the synonym of cutting edge looks in some of the hottest magazine editorials and fashion campaigns. With his profound expertise in the business, Turner is one of today’s most important session hairstylists worldwide. Get your hands on the raging trends of the season, as the master artist shares his know-how of the business and his latest, uber chic yet messy look created for Kirsten Dunst, L’Oréal Professionnel’s first ever spokesperson along with the usage of brands Tecni.art range.
What’s your vision of styling?
Styling should be effortless and real. I always try to maintain an element of something raw about how I style hair in order for a real woman to relate to it.
What do you expect from a styling product?
I expect a styling product to do what it says. Talking to women on an everyday basis, a lot of them tell me that they have numerous styling products and yet nearly all of them don’t provide the expected results. I think that this is one of the key benefits of Tecni.ART products, they do exactly what they say.
What are the biggest upcoming hair trends?
The romantic up do’s. Loose, light hair that is taken up in a dishevelled, relaxed and romantic way. The 90’s supermodel hair, inspired by models of the time, such as Cindy Crawford and Christy Turlington. It’s about thick, luscious hair with a sporty edge that nods to a 90’s American vibe.
What are your must-have styling products during Fashion Weeks? Volume Architect, Super Dust and of course, Infinium Spray. I love Volume Architect because it’s a really great base product. It not only helps to maintain a great set or blow dry, but it also helps me to achieve great texture. Super Dust is an amazing product to create guts at the root to keep my backcombing in place or for amazing textures on big, fluffy hair.
How does Tecni.ART makes styling ideal for professionals yet easy and playful for consumers?
I believe the products really do what they say they do. And for the professionals, mixing them together and experimenting with them really does create some amazing results. The packaging and easy-use dispensers make for quick application and straightforward, no-nonsense styling.
Recently, we’ve seen a lot of dishevelled textures with matte finishes. Can you explain this wild hair trend?
I think that it’s a natural reaction to the shiny hair we saw for so long and for which we used enormous quantities of serums to make the light reflects in the hair. I think it also has a lot to do
with the fact that nowadays, trends rarely come from the catwalk, but from the streets.
How do you play with the Wild Stylers?
I love mixing products for a really cool, grungy look! My advice would be to use less product at first and then build up the product, considering how wild you would like to be.
The new Crêpage de Chignon is ideal to create what kinds of styles and textures?
I have found that it’s really amazing to create messy, funky up do’s with body. It keeps everything in place but at the same time allows me to still move the hair around with minimal effort and brushing.
Can you explain the wild rock-n-roll look you created on Kirsten en for the campaign? For Kirsten’s great rock’n’roll, matte textured look, I experimented using Scruff Me and Depolish. I used thesee on damp hair and then let her hair to dry naturally. It was exciting, fusing the two products together er and was totally thrilled ed with the results. Oncee Kirsten’s hair was dry, y, we were left with a really cool, disheveled d texture that I can’t wait to create again.
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HAIR /Focus
CARE FOR YOUR MANES THIS
MONSOON!! EVERY CHANGE OF SEASON THROWS UP A NEW CHALLENGE FOR THE HAIR. IN SIMILAR WAY THE WARM AND HUMID MONSOON MONTHS MAKE HAIR MAINTENANCE A CHALLENGE. ACID RAIN, DIRTY RAINWATER AND INCREASED LEVELS OF HUMIDITY TRIP AWAY THE OUTERMOST LAYER OF THE HAIR STRAND CUTICLE MAKING IT BRITTLE, ROUGH AND PRONE TO DRYNESS. BUT WITH TIGI’S WIDE RANGE OF ANTI HUMIDITY PRODUCTS YOUR MANES CAN LOOK LUSTROUS AND GLAM EVEN IN THIS ‘BAD-HAIR’ WEATHER, INFORMS AYESHA MISTRY, EDUCATOR, TIGI INDIA. HERE WE GIVE YOU THE DETAILS OF THE PRODUCTS
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Bed Head Masterpiece is humidity resistant product. With a delightful tropical fragrance it leaves hair with a sensational smell. It adds gloss and shine while conditioning your hair and guarding it against dryness. The anti-static protective barrier also fortifies hair shaft, giving thick and textured hair look.
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Bed Head Control Freak fights the frizz and stomps the curl. It leaves hair smooth and silky with a glossy finish, light and nongreasy, fights humidity, acts as a thermal protectant. It has a fragrance of Pineapple. TIGI Bed Head Control Freak is frizz controlling and straightening serum.
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Bed Head Ego Boost is a split end mender/leave-in conditioner which protects cts dry, damaged hair from environmental elements, chemical treatments, shampoos and brushing. It lightly conditions and mends split ends and leaves hair smooth & healthy althy looking. Ego Boost is the right product for highly textured hair or hair with split ends.
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Bed Head After Party is the perfect conditioning styling aid for hair as it controls funky flyaway’s and smoothens the hair for a shiny, lightweight and healthy look. It is suitable for any hair length or texture and works well during the monsoon season to control high humidity.
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Bed Head Small Talk thickens, energize and stylize hair locks. Enriched with a blend of Jojoba and Sunflower Oils, Small Talk is a 3 in 1 styling lotion that conditions the hair and adds a healthy radiance and shine whilst protecting the hair against external environmental aggressors.
• Bed Head Foxy Curls Contour Cream leaves curls looking shiny, bouncy and frizz free
during the monsoons. Foxy Curls encourages and supports natural curl formation and is infused with a blend of antioxidants such as Jojoba Oil, Shea Butter and Green Tea Extract to protect curly hair from the frizz forming effects of humidity and environmental aggressors.
• TIGI’s S Factor Serious Conditioner is an intensive hair treatment which strengthens
and intensely moisturises the hair. Perfect for stressed hair types that are in need of some serious conditioning, S Factor Serious Conditioner is enriched with Hydrolysed Silk which helps to minimise split ends and repair damage. A blend of Silicone Polymers and Amino Acids work to strengthen the hair whilst Vitamin E rich Sunflower Seed Oil effectively hydrates the hair and promotes a natural radiance and shine. S Factor Serious Conditioner leaves the hair lusciously nourished, hydrated and reconditioned with split ends and damage noticeably repaired for renewed health and vitality.
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HAIR /Trendspotting
Get that look GIANNANDREA, MACADAMIA INTERNATIONAL CREATIVE DIRECTOR STYLES NAOMI WATTS’ HAIR USING MACADAMIA NATURAL OIL AT THE 86TH ACADEMY AWARDS.
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ditorial and Celebrity Hair Stylist, Giannandrea whose roster of clients includes Emmy Rossum, Chrissy Teigen, and Naomi Watts styled Watts’ hair for the 86th Academy Awards using Macadamia Natural Oil products. Wearing a stunning and classy white Calvin Klein Collection gown, Watts dazzled the red carpet with her sleek and chic slicked-to-the-side do. Giannandrea went for a modern and elegant look, “The inspiration behind Naomi’s look was Grace Kelly. I wanted that Grace Kelly elegance that Naomi possesses, to shine through” Giannandrea explained, to achieve the look he started with a large round brush to boost volume from the roots using Macadamia Natural Oil’s large Boar Hot Curling Brush (43mm). He rolled three one inch sections at the front of Watts’ hair in Velcro rollers and sprayed with Control hairspray for added volume and control. “Control is great for award shows as it is resistant to humidity and free from nasty build up,” Giannandrea detailed. “We wanted a little more shape for the dress so I decided to continue with the trend of sleek, chic and straight with some height,” Giannandrea continued. Further he added that he blow dried the rest of Watts’ hair and smoothened it down with Healing Oil Treatment for added shine, then flat ironed down the side and all the way through for added length. After letting the rollers sit, he unravelled and brush swept hair to the side, creating a deep side part and finishing off with Control hairspray.
Five steps to get Naomi Watts look: 1. Blow dry hair with large round brush. 2. Separate front of hair into one inch sections and roll in three Velcro rollers to create volume on top, spraying Control hairspray. 3. 3 Let rollers sit and flat iron hair, using Healing Oil Oi Treatment as a finisher to create shine down the th side and all the way through the length. 4. 4 Unroll rollers and brush hair back all the way through the ears, creating a deep side part th 5. 5 Finish with Control hairspray
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CREATING THE
BEST
SALONS IN
INDIA
INDIA
CANADA
USA
Showroom: 3, Stanford Plaza, Oshwara Link Road, Andheri (W), Mumbai-400 053 Tel. (off): 91-22-2674 4047/48 Fax: 91-2226744050 E-mail: beautyshapecorp@gmail.com
HAIR /Conversations
Creative
ALLIANCE
LAKMÉ SALON IN ASSOCIATION WITH AN INTERNATIONAL HAIR STYLIST - WINNIE LOO INTRODUCES A NEW HAIR COLLECTION ‘SHOW STOPPING HAIR’. THE COLLECTION HAS BEEN CONCEPTUALIZED BY THE LAKMÉ SALON TEAM OF EXPERTS ALONG WITH LOO. IT INCLUDES THREE CREATIVE AND ARTISTIC HAIR THEMES: ILLUSION, METAMORPHOSIS AND MOULIN ROUGE. — BY JHUMUR NANDI
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innie Loo, founder and chief creative director of ‘A Cut Above’, the most distinguished group of salons in Malaysia is an acclaimed and celebrated hairstylist who adorns the covers of many fashion magazines globally. She has over 37 years of experience under her belt and has won several awards. In 2010, Ernst & Young presented Loo with the Woman Entrepreneur of the Year award and Women In Leadership Forum Asia bestowed upon her the Most Innovative Woman Entrepreneur award. Beauty Launchpad India interviews Loo on hairdressing business and her association with Lakme.
Why you chose to be in the hairdressing business?
From childhood I’ve always been in love with creative and fashionable things around. I always had a keen interest to create something different which can be a fashion statement. Then in 70’s I saw an opportunity in Malaysian newspaper which inspired people to become a hairdresser in eight and a half months. This was a great opportunity that came across and I went ahead with the course. This was my first step towards becoming a hairdresser and from there on, I started progressing each day.
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With a career spanning almost 38 years what kind of challenges you have faced so far?
My 38 years of career in this industry has been extremely challenging. But I have learnt to overcome every hurdle, every challenge that I face and stand up stronger the next time. The hair industry is growing tremendously, with new brands coming up, competition is getting tougher. However, these challenges make me more focused and motivate me to work harder.
From where do you get inspiration for your creations?
Traveling is my biggest inspiration. Owing to my profession I have travelled to the fashion capitals of the world like London Fashion Week, New York and Milan Fashion Weeks spotting latest trends on the runways. I love walking down the streets of London and Paris looking for inspirations for new styles.
What is the best part of your professions?
Travelling is the best part of my profession as it allows me to travel around the world. Owing to my profession I get
Indian women are very lucky to have wavy, long hair with brilliant texture. They can try bangs or fringes if the hair is really long to give a fresh look or opt for textured layers which give movement and volume. opportunities to travel to the fashion capitals of the world like New York, Milan working for some of the interesting fashion shows like Mercedes Fashion Week and Paris Fashion Week. I am visiting Mumbai for the fourth time which I never dreamt of.
What is your take on Indian hairdressing industry?
The Indian hair industry is growing at a rapid speed. Fourteen years back when I visited India I could only spot people with long hair, same length and no styling. This time I see many people experimenting with different hair styles and colours. People are keen to know more about this industry and are also interested in pursuing a career as a hairstylist.
Tell us about the collection you are launching with Lakmé Salon.
Lakmé Salon is introducing a new offering ‘Show Stopping hair’ - an exclusive hair collection along with me. This unique collection includes three creative and artistic hair themes: Illusion, Metamorphosis and Moulin Rouge, inspired by runway trends across the fashion world. • Illusion is an edgy, stylish and an unconventional trend. It showcases dual texture, modernistic style and metallic colours with simple cuts and flawless detailing. • Metamorphosis is straight hair blended with tousled looks, combination of long and short hair. • Moulin Rouge gives the retro feel and is always in trend. In this collection we present Moulin Rouge in a modern yet elegant manner.
Which hairstyles, cuts or colours are best suited for Indian men and women? Indian women are very lucky to have wavy, long hair with brilliant texture. They can try bangs or fringes if the hair is really long to give a fresh look or opt for textured layers which give movement and volume. Since Indian skin tone is wheatish or fair, colours like soft ombre or mocha brown will do wonders!
Lastly what is your suggestion for the aspiring hairdressers?
If you love what you do, nothing can stand in your way. So go ahead and find out what you are passionate about and pursue it with love and dedication. b eauty l aun chpad | 07.14
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HAIR /Solutions
Say GOODBYE to frizz with the
NEW Pro-Keratin Smoothing Service from MATRIX
MATRIX HAS ALWAYS BELIEVED IN INNOVATING AND DEVELOPING PRODUCTS TO CATER TO A WIDE VARIETY OF HAIR CONCERNS. WITH THE SUMMER SEASON ALREADY IN AND MONSOON ROUND THE CORNER MATRIX HAS LAUNCHED THE PRO-KERATIN SMOOTHING SERVICE USING NEW OPTI.SMOOTH. THE PRO-KERATIN SMOOTHING SERVICE HAS BEEN DEVELOPED WITH THE UNDERSTANDING THAT WOMEN ARE LOOKING FOR A ONE-TIME FIX FOR FRIZZ-FREE SOFT, SHINY HAIR WITH A MORE NATURAL LOOK. THE NEW OPTI.SMOOTH IS THE ULTIMATE PRODUCT FOR STYLISTS TO DELIVER A SMOOTHER SUMMER FOR THEIR CLIENTS.
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ith the scorching summer and increasing humidity levels, women always look for a smoothing service that can help them beating the relentless summer frizz. A tamed yet naturally smooth finish is a key requirement this season, doing away with the everyday battle with heat straightening tools and various styling products. To provide a solution to this problem Matrix has launched the in-salon Pro-Keratin
Smoothing Service using the new and improved Opti.smooth that provides the
perfect frizz-free smoothness with 25 per cent more conditioning! New Opti.smooth is enhanced with ProKeratin formulas, which refers to a mix of
proteins that infuse extra nutrients and oligominerals to the hair. These
proteins help prevent hair breakage and reinforce the hair fiber. MATRIX Opti.Smooth is available in three different strengths depending on the hair type: Resistant: for thick, seriously curly hair Normal: for fine, wavy hair, even colored hair Sensitized: for chemically treated, pre-lightened hair
The in-salon Smooth and Seal treatment is recommended once every 20 days
following a Pro-Keratin Smoothing Service. The specialist treatment incorporating
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the Opti.care in-salon range of products moisturizes hair with essential oils, smoothes it while protecting the hair from external damage. It combines the intense nourishment of the mask and sealing properties of the splitâ&#x20AC;&#x201C;end serum to give way to replenished, silky-smooth hair. Take home the Opti.care shampoo, conditioner and split-end serum for daily
maintenance of your smoothened locks. The smoothing shampoo comprising of silk amino acids and shea butter softens texture, tames frizz, improves manageability and adds shine to the hair. The Opti.care smoothing conditioner is infused with ingredients like apricot kernel oil and shea butter adds intense smoothness for frizz free and slick hair. And the Opti.care Split End Serum is a light, non-greasy formula infused with apricot kernel oil and shea butter which repairs frayed tips and helps prevent split ends. The Pro-Keratin Smoothing Service is a professional service available exclusively at MATRIX salons.
Whatâ&#x20AC;&#x2122;s more?
The service is safe and delivers results even on fragile, coloured or chemically treated hair. This permanent smoothing service ensures more conditioned and naturally smooth looking hair; a fresh and healthy look for the summer, set to make heads turn!
Vera Wang
Marc by Marc Jacobs
Mary Katrantzou
HAIR /Runway Report
Tuck,Tuck,
Thakoon
Loose ’DOS GET STUFFED, TUCKED AND TETHERED—ALL IN THE NAME OF STRAND DOMINATION. —KARIE L. FROST
Nipped Neck! Strands are cinched momentarily at the neck to create an inverted shape.
ANDREEA ANGELESCU
A
throat-clutching trend sprouted up on the spring runways, and it’s one worth noting. Its first appearance: backstage at Thakoon, where Kérastase Paris Lead Stylist Odile Gilbert tied an elastic around both heavily textured hair and the neck. In this case, the elastic was temporary, used to lock in a head-framing shape; after blow-drying the cinched strands, Gilbert released the elastic and the hair maintained the inverted shape. Yet the trend’s next appearance, at Marc by Marc Jacobs, became more of a serious statement: Redken Creative Consultant Guido Palau bound both neck and lengths with silk scarves, loosening up manes above the wrap for an exaggerated hourglass silhouette. Across the pond, Mary Katrantzou’s girls nixed silk binders in exchange for stuffing strands into collars, which your clients may find to be a less constrictive take on the trend. If throat-cinching tresses isn’t in the cards—but you still love the idea of a little nip—move the tuck upward, such as the locked yet popped ponytails seen at Vera Wang.
HAIR /Spotlight
Sushant & Esha, Managers, Affinity
EXPERIENTIAL:
Rahul Singh, SP Alchemist
SYSTEM PROFESSIONAL’s ALCHEMY TREATMENT AT AFFINITY SALON, SECTOR 51, NOIDA WELLA PROFESSIONALS HAVE LANCHED A SET OF 130 TREATMENTS WHICH INVOLVES DIAGNOSIS, PERSONLAIZED CONSULTATION AND SERVICE IN A SPECIALLY CREATED LUXURY ZONE WITHIN THE SALON. HENCE IT INVOLVES : a) Alchemy boutique - an exclusive luxurious space b) Scientific Diagnosis - with an instrument which allows zooming hair upto 700% c) System Professional Alchemist recommends and creates a personalized solution to ensure perfect results for individual hair needs. SP Alchemy Treatments have been designed to offer: a) 5 Hair Care Levels b) 8 Product Lines What they have defined as Mixology, blending of solutions depending on the
need of hair & scalp respectively. THE EXPERIENCE: As I walked into the brand new Affinity Salon at Sec 51, I was welcomed by Sushant & Esha. I was ushered into the Alchemy room that was done up in shades of purple and lxrious cream, with head wash, consultation station and experiential zone. I was introduced to my SP AlchemistRahul Singh! He quickly diagnosed my primary problem which was indeed of dry and frizzy hair and my secondary issue of oily scalp. My hair was washed with the Balance Scalp Shampoo by Kunal. The treatment itself involved a blend of Color Save Infusion & Hydrating Mask whilst the former wold reenforce the depth of my fading hair color, the latter wold bring it back to life! The best part was the absolutely rejuvenating head massage by Rahul for nearly 20 minutes! His expertise was
very evident and also his intent to make the client feel better at the end of it! Following which was the steam that was given section wise and not overall. The hot towel later was left as a fine touch was added with eye compress that was soaked in rose water. The rinse happened finally followed by blow dry. Ambience: ïïïï The Alchemist: ïïïïï The Salon : ïïïïï Products: ïïïï — Great Fragrance! No serums for take away Uniqueness & Innovation : ïïï
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HAIR /Solutions
Detox Your Hair!
EXPERIENCE COMPLETE WELLBEING FOR YOUR SCALP AND HAIR WITH L’ORÉAL PROFESSIONNEL HAIR SPA RENNOVATED INTO A NEW AVTAR WITH THE INTRODUCTION OF A NEW SERVICE —DETOX HAIR SPA
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unning through the day completing your daily chores with hardly anytime for yourself between work at home and office can be an everyday challenge. Keeping upbeat with you through this everyday test, your hair go through as much stress as you do, in turn becoming dull and lifeless. Ending this despair and working towards the restoration of your tresses, L’Oréal Professionnel’s HAIR SPA helps heal hair from the root to the tip, so that they look beautiful inside and out. Hair Spa, is now infused with the soothing and calming Water Lily, to give you an even more relaxing and restorative experience. Known for its hydrating and therapeutic properties, Water lily helps relieve pressure, for a soothing experience.
DETOX RANGE
Enhancing the endeavour of purity, Hair Spa has further introduced its Detox Range—targetted to the top scalp concerns of oily scalp and dandruff. The range is enriched with Tea Tree oil, which is known to fight infections and soothe skin irritation. The combination of Tea Tree oil along with the signature Hair Spa massage results in a cleansed, relaxed and rejuvenated scalp with deeply nourished hair. The New Detox Hair Spa in-salon service includes the tea tree oil enriched Detoxifying clay and Detoxifying shampoo with the signature massage. Together these cleanse the scalp free of excess oil and dandruff, leaving it rejuvenated, soothed and fragrant. Other spas available in salon include the quick yet effective Express oil spa, the Extra Nutritive oil spa, the Deep Conditioningg oil spa and the Signature hair spa. Experience this at your nearest salon.
THE RETAIL RANGE
Now, you can take home the Hair Spa with the introduction of its retail range. Immerse yourself in a deep nourishing routine with the all new, Hair Spa Deep Nourishing range available in a shampoo and conditioner. Also, available for your home care is the New Detoxifying range—perfect for a oily and dandruff prone scalp. So go ahead and give your hair a therapeutic treat at home in between your in-salon Hair Spa services.
Pricing:
Hair Spa Deep nourishing shampoo: `400/for 230 ml Hair Spa Deep nourishing conditioner: `400/ for
200 ml
Hair Spa Detox Shampoo: `400/ for 230 ml Hair Spa Detox Conditioner: `400/ for 200 ml
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HAIR /Focus
MATRIX India announces its first ever brand ambassador
DRASHTI DHAMI
TELEVISION STAR DRASHTI DHAMI KNOWN FOR WINNING HEARTS THROUGH HER POPULAR TELEVISION SHOW MADHUBALA, AND AS THE WINNER OF REALITY DANCE SHOW JHALAK DIKH LA JA SEASON 6, WILL BE SEEN IN SOCOLOR’S NEW CAMPAIGN ‘COLOR WITH CONFIDENCE’.
F
or the first time MATRIX India has appointed an ambassador for its hair colour brand SoColor. The brand proudly presents Drashti Dhami as the brand ambassador, who will be featured in SoColor’s new campaign ‘Color with Confidence’. The ‘Color with Confidence’ campaign will feature Dhami in a neverbefore avatar. Her exclusive look has been created using the Caramel Twist technique, developed by the Matrix Technical and Artistic teams. Inspired by the concept of a twist with two tones, the look showcases an interplay of dark and light tones of SoColor warm brown shades. The colour is placed in a way that accentuates her features and delicately blends into a dark caramel base, revealing hidden colour accents as the hair moves. This will be the first of many trendsetting looks that will be unveiled by the brand during the course of the campaign. Monalisa Dowerah, Marketing Manager, MATRIX India, said, “We are thrilled to have Drashti as the brand ambassador of MATRIX SoColor. Drashti’s energy, confidence and accessibility make her a perfect fit with our brand values. She is a beauty icon and we’re extremely delighted to have this strong and talented personality joining the Matrix family. We are confident that our audience will love seeing their favourite TV star in the new looks that she will showcase for the brand.”
Top 3 things Drashti Dhami loves about Matrix SoColor: • I found my perfect hair color shade SoColor 6.35! • SoColor protects the hair’s keratin in 360 degree during the coloring process, which leaves my hair super shiny and makes the color last • Best of all Matrix is 100 per cent professional, only a trained salon expert can deliver the right results
SoColor is the ‘Color with Confidence’ brand in over 60 countries and trusted by thousands of hairdressers across the world. Optimized for Indian hair, SoColor formulas are pre-adjusted to neutralize warm undertones providing a vibrant color impact even on darker hair. Path breaking Kera-Protect™ Technology has been specifically developed to protect hair’s keratin in 360 degree during the coloring process. Kera-Protect™ Technology creates the perfect foundation to enhance color’s long-lasting vibrancy and beauty. The SoColor palette is available in 27 shades including warm brown, mocha, burgundy and highlift shades.
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GUTTER CREDITS
About SoColor:
GUTTER CREDITS
I am honored to join the Matrix family. Matrix is known for setting trends when it comes to hair. I am most excited to be part of creating and showcasing the latest cut and colour looks from the brand. My new look the â&#x20AC;&#x2DC;Caramel Twistâ&#x20AC;&#x2122; has been created using SoColor shade 6.35. The shades of SoColor have been designed to complement Indian skin tones and work on our naturally dark hair. I would recommend SoColor for both everyday wearable hair color and for a stunning, head turning look!
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HAIR /Rising Star
Rising STAR AS CUCCIO NATURALÉ CELEBRATES 15 YEARS OF SPA-SAVVY INNOVATIONS, BUSINESS CONTINUES TO BOOM FOR THE BRAND. —TRACY MORIN
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ony Cuccio, Founder and CEO of Star Nail International and Cuccio Naturalé (cuccio.com), had decidedly humble beginnings in 1981, peddling $200 worth of lipstick and nail polish on the boardwalk in Venice Beach, California. He soon moved into wholesale, private-labeling polish for salons, and by 1982, he muscled in on the burgeoning nail enhancement biz. But 1999 proved a pivotal year, as he saw a massive shift from nail salons to spas. “We needed to change our image; Star Nail had always been known as an inexpensive brand, which pigeonholed us into a lower perception by professionals,” recalls Cuccio. “We created the Cuccio Naturalé brand to raise our perceived value and pinpoint our marketing to spas.” Cuccio Naturalé, now celebrating 15 years of service to the professional, is the company’s fastest-accelerating brand (growing by 40 percent in 2013), with presence in 120 countries, and Cuccio plans to triple business in the next five years. He may credit “right place, right time” for his meteoric ascent, but in fact
he’s a razor-sharp businessman who always has his finger on the pulse of pro beauty—giving him an advantage, he believes, over his behemoth competitors. “Being a truly professional-only brand when many others have gone retail is really our niche,” Cuccio muses. “The global market is booming for us; we have a consultant on every continent, but we want to grow that to four per continent and obtain better market shares all over the world.” This year at CosmoProf, he’s kicking off a sampling program for his Cuccio Colour polishes (to the tune of $20 million), and he prioritizes giving back to his staff—astoundingly, nearly half of his employees and reps have been with him 25-plus years. But most of all, he wants to preserve the professional-only, top-tier reputation of his products as he continues expansion. “I got into this business because I always loved money and women,” Cuccio jokes. “But, honestly, this is a fun business; we make people look good and feel good. What could be better?”
Tony Cuccio, Fo under and CEO of Cuccio Naturalé
Being a truly professional-only brand when many others have gone retail is really our niche.
Cuccio’s Breakthroughs OVER THE YEARS, TONY CUCCIO HAS INTRODUCED A SLEW OF GAME-CHANGING INNOVATIONS TO THE BEAUTY INDUSTRY. HERE ARE HIS TOP FIVE FAVES:
1982 1983 1989 2002 2012
Invented the sanding block
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Released the first polish corrector pen
Created the first disposable pedicure slipper
Developed Earth Stone Lava Pumice from volcanic material
Introduced DetoxSoak, the first system for spas to offer detoxification through the feet
HAIR /Solutions
HAIR GUIDE BY PAUL MITCHELL WITH UNRIVALLED RANGE OF SIGNATURE HAIR CARE TREATMENTS, PAUL MITCHELL BRINGS YOU THE BEST SOLUTIONS TO TREAT YOUR HAIR PROBLEMS THIS MONSOON. GET UPBEAT AND GOING WITH HASSLE-FREE STYLES, POWERED BY GREAT HAIR TEXTURE BY FOLLOWING THESE SIMPLE TIPS RIGHT FROM THE EXPERT.
1. Washing your hair every day can take away nutrients that help keep them manageable. Instead, few times a week, just wet your hair in the shower without shampooing. Apply a conditioner, rinse out and follow with a leave-in Paul Mitchell The Conditioner. 2. Determine your washing regimen by checking the oil level of your hair. To do this, run an open napkin through your hair after a day or two of not washing it and with hardly any product in your hair. If the napkin looks oily, consider washing your hair four to five times a week and not using a leave-in conditioner. Further, if still there’s any oil, then wash hair every three days and use a moisturising shampoo and conditioner such as, Paul Mitchell Instant Moisture Daily Shampoo/Instant Moisture Daily Treatment or Paul Mitchell Awapuhi Shampoo. 3. Avoid extra hot and extra long showers. The hotter the shower and the longer it lasts, the more are the chances of your hair getting stripped of natural oils that keep frizz at bay and locks shine. Lukewarm water is your friend. 4. Did you know that your shampoo can help in keeping away split ends? Look for cleansing duos containing orchid extract, which restore the ‘cement’ between the cuticle cells to strengthen and protect hair. 5. Always shampoo your hair twice. First shampoo to remove grease and dirt, then shampoo again to cleanse the hair. Follow by conditioning to moisturise your hair. Take Paul Mitchell Effervescence Treatment for best results. 6. Rub a protein-rich hair product, Paul Mitchell Hair Repair Treatment on the ends of your hair to help fix split ends caused by heating tools, hair dyes and standard wear and tear. 7. Use oil-based setting or shine spray/gel such as, Paul Mitchell Gloss Drops if your hair is prone to frizz or if you live in a really humid environment. This will nourish the shaft and keep hair from swelling with the moisture in the air. 8. Want that messy, grungy, scratchy hair texture? Apply a salt spray dry, on day two hair. Then, tuck it all up under a cap. Blast with a blow dry and leave to cool for five minutes, then take it out, shake it out and hit the disco! 9. To create a great base for styling, the best way to avoid frizz is to blow dry your hair from the top down. Direct the dryer towards the ends. 10. Another blow drying tip: Always dry the roots about 70 per cent first and then focus on the ends. 11. When hair is fully dirty and you don’t have a place to wash it, use a diffuser on a blowdryer around all your hair for about 10 minutes while rubbing your fingers through the lumps of hair strands. You’ll find your hair looking clean and fresh like its right out of the shower. 12. If you’re a frequent swimmer, rinse your hair before you dive in the deep end. This keeps hair from absorbing the chlorine and other chemicals present in the pool, which damage hair. 13. To endure longevitiy to show off your natural curls, ask your stylist to add layers to your look. This will remove some of the bulk that may weigh down your curls. 14. Stayed the night at a certain someone’s house and have no hair products? It’s A-OK to use his products, too. In fact, a lot of men’s hair products like Paul Mitchell Dry Wax or Paul Mitchell Super Clean Sculpting Gel are formulated for superior hold. 15. If you need a quick refresher but don’t have time for a full wash, blow dry and style, just wash your bangs or the face-framing layers around your face before heading out the door. 16. Stuck in a hair plateau? It may be your products’ fault. Once you find a cleansing and conditioning agent that works miracles on your strands, that feeling won’t last for long. Shock the strands by switching up cleansing and conditioning agents at least every 4 to 6 weeks. 17. Always check the ingredients on your products. Some ingredients may contribute to excess frizz, especially alcohol or water-based products. b eauty l aun chpad | 07.14
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HAIR /Moodboard
Creative Visualization COLORPROOF INTERNATIONAL CREATIVE DIRECTOR PHILLIP WILSON CHATS WITH EXECUTIVE EDITOR AMY DODDS ABOUT HOW FAMILY, STUDENTS AND ARCHITECTURE KEEP HIM IMAGINATIVE AND INSPIRED.
Clothes designer Mary Quant, one of the leading lights of the British fashion scene in the 1960s, has her hair cut by another fashion icon, hairdresser Vidal Sassoon.
FAMILY FIRST
The greatest influence in my work and life is my family. They are my support network, my motivation and inspiration. When you live a lifestyle that constantly involves planes, trains and automobiles, it’s essential to have an infrastructure at home that supports your dreams and pushes you forward to be the best you can be.
Phillip Wilson and Jim Markham
GENERATION NEXT
I am forever inspired by the next generation of hairstylists who have a completely fresh outlook and are the industry’s future trendsetters. I love visiting schools and listening to young artists’ perspectives, particularly on graduation day. In addition, I am forever inspired by the iconic work of Vidal Sassoon and of famous Spanish hairstylist/ sculptor Luis Llongueras. Luis’ entire process of creating based on feeling alone and his outof-the-box thinking blow my mind.
MY HERO
My mother often said, “Being different is not a bad thing.” In addition, she said, “Boundaries are in your own head, not in other people’s.” She always encouraged me to embrace my own uniqueness and dream big to achieve all I want in life. 54
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ARTIST’S TOOLKIT Win this duo! Check out page 135.
Hands down, ColorProof Evolved Color Care products are the best performing products I have ever used. The ingredient technology consistently delivers unsurpassed results and allows me, as an artist, to create with endless styling possibilities. In addition, the color protection you get with ColorProof is second to none.
TOP, RIGHT: ©ISTOCKPHOTO.COM; RONALD DUMONT/GETTY IMAGES
Jim Markham has not only been a very dear friend of mine, but also one of my mentors. As a hairdresser who went on to found four successful haircare companies and develop five, he is the ultimate example of someone with an affinity for combining creativity and art with business.
GUTTER CREDITS PHOTO CREDIT: SOUKYA
Ayurveda Special
AYURVEDA /Spotlight THE ORIGIN
The oldest known Ayurvedic texts, Samhitā and the Charaka Samhitā, are amongst the foundational and formally compiled works of Ayurveda. Born in 300 BC, Charaka is said to be one amongst the pioneering contributors of Ayurveda. Also referred to as the Father of Medicine, Charaka was the first physician to have designed and presented the concept of digestion, metabolism and immunity. Of what his translations have been found in the vedas, Ayurveda is believed to be revolving around the three dosha or principles of the human body, namely movement (vata), transformation (pitta) and lubrication and stability (kapha). Charaka Samhita has for centuries remained a standard work on the subject and was later translated into several foreign languages, including Arabic and Latin. During the early centuries, British physicians who travelled to India saw the usage of native methods while performing rhinoplasty and in 1794 Gentleman’s magazine published reports on Indian rhinoplasty.
THE WESTERN INFLUENCE
BRAND AYURVEDA
BEAUTIFYING THE ROOTS AYURVEDA IS AN ANCIENT TRADITION OF MEDICINE, WELL DOCUMENTED AND ADOPTED IN MODERN TIMES. TODAY, RIGHT FROM THE FOOD WE TAKE, TO THE PRODUCTS WE USE ON OUR SKIN, DRAW A DEEP INFLUENCE FROM OUR AYURVEDIC INHERITANCE. BEAUTY LAUNCHPAD INDIA EXPLORES THE TENDENCIES IN THIS MARKET THAT HAVE REVOLUTIONISED THE WAY BEAUTY WAS EVER PERCEIVED.
— BY VANDANA THAKUR
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Horst Rechelbacher, famously known as the creator of the currently Estée Lauder owned brand — AVEDA, was one extraordinary person who combined the western understanding of cosmetic usage with that of ancient Indian way of lifestyle by creating AVEDA in 1978. The brand was inspired from his visits to India in 1970 and, thereafter, his interaction with Swami Rama — a qualified Doctor of Medicine from the UK as well as a yogi under whose guidance he learnt, Hatha Yoga and practiced meditation. The impact was so deep that Horst started visiting India every year, consequently learning the science of Ayurveda and integrated medicine including Panchkarma, and 8 years after his first visit, he launched Aveda which was a western way of pronouncing Ayurveda. The understanding of Ayurveda came as a breath of fresh air for the western world who, till date, were concentrating all their lives around the synthetically processed medicines and healthcare. It took no time for them to understand the impact of Ayurveda on their lives and the beauty that it was bringing into their daily world through several forms of usage, one of them famously being cosmetic care. It was from there that the idea of combining Ayurveda with the daily beauty regimen gained momentum and those searching for hassle-
free, calming and age-defying rituals took it up in no time. The modern scientific approach to Ayurveda in the West, perhaps, inspired a trend in India.
INDIAN BRANDS AND EVOLUTION
Though the roots were always here, the need to package a brand and market it as an upscale Ayurvedic treatment took some time for the Indian counterparts to work upon. With changing lifestyle and western propagation of yoga and ayurveda, a new business started making sense to a lot of domestic players and having ‘Indianness’ in their skincare and cosmetic brands was now a new trend. Agreeing on the same, Priti Mehta, founder and director, Omved continues to add, “While I do tend to agree with the thought that the West made us realise the power of using Ayurveda in business branding, I do believe that Ayurveda and Ayurvedic products have always been a part of the Indian psyche and healing practices. It is a part of our everyday lives; we just didn’t exploit its ‘marketing’ potential. Also, the market wasn’t very receptive to the idea of branded ‘Ayurveda’ as it is now. Today more people understand the importance of living healthy. They want to use products which don’t harm them as well as products that are eco-friendly, in turn making the market for such products vast. People have resorted to Ayurveda because the science is accurate and it helps them to live better and healthy lives.” The idea of Ayurveda caught fancy of the Indian masses and people were now willing to experiment with the old
form of medicine in their day to day lives. Right from having the cream with benefits of amla, saffron, rose and turmeric to the powders and oils made out of eucalyptus, tulsi, neem and herbs, the customers were demanding a market that increasingly became receptive to the idea of natural indigenous products. Realising the same, a lot of brands, some new and some existing, jumped into the picture and soon India was the new and evolved market for Ayurveda. “There has always been an awareness of the benefits of Ayurvedic treatments and recipes. Today, however, the consumer is far better informed and the question in our minds is more likely to be: ‘how’ it works and not simply ‘does’ it work? There are several clinical studies and research papers, that now show us exactly how a particular recipe or herb interacts with the chemistry of
our body and benefits us. We, therefore, decided to capitalise on this growing awareness about the scientific benefits of Ayurvedic recipes and herbs, and combining that with the aesthetic sensibilities of modern consumers to create a line of Ayurvedic products, that retained the core principles and benefits of the Ayurveda recipe. The piority though, remained to create a format that was packaged well, convenient to use and well fragranced,” shares Rahul Kale of Iraya, who revived the 30 year old family business of Sadatan Laboratories and built a masstige Ayurveda skincare brand. The presence of Ayurveda in the Indian sub-continent was not enough. It needed proper execution of concepts and, hence, a lot of Indian brands started creating their own retail space as they understood that a customer interaction and understanding of the brand was the most important part. At the same time, they realised that having a smart and a learned sales person was also intrinsic to their business ventures. “We realised that whenever a customer walks in, for any size of the product, there needs to be a salesperson to inform them about at least the minimum benefits of using the said product and what the product is all about. From this they understand what Ayurveda means and that b eauty l aun chpad | 07.14
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BEAUTY/Ayurveda Special what they are buying is a treatment that will actually help them, apart from just smelling nice. However, when we put the product in a general department store, without a salesperson, it’s not really promoting anything because most people don’t understand the science. Also, a lot of companies are now using ayurvedic ingredients and advertising about the same, in turn creating an awareness among consumers, that there could be a natural version of this product,” explains Vivek Sahni, director of Kama Ayurveda, which has partnered with Arya Vaidya Pharmacy (AVP) in Coimbatore (south India) with Ayurvedic hospitals and clinics all over India, duly approved by the Department of Science and Technology. The brand has also stepped up its presence with edgy packaging and branded retail outlets in malls and high streets alike.
BUSINESS OF AYURVEDA BRANDING
Ayurveda defines beauty mainly by prakriti (body constitution), sara (structural predominance), sanhanan (compactness of body), twak (skin completion), praman (measurement) and dirghayu lakshyana (symptom of long life). Evidently the market for ayurvedic beauty products is growing fast and several companies and brands have entered the segment with specialised products under various categories such as, skin care, hair, soaps and essential oils. Given the concern, regarding the presence of harmful chemicals in beauty products, the consumer interest has now increased in natural cosmetics. More and more products now include herbal
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and botanical ingredients with India’s mainstream cosmetics industry targeting this section in a big way. Indian herbs and Ayurveda products have been sourced and tested for use in the Cosmetic industry and practiced beauty parlours. Therefore, one can witness a sea of mass products that have always spoken of Ayurveda — whether, it’s Vicco Vajradanti, Boroplus, Chyawanprash, or the masstige like Shahnaz Husain, Biotique, on the one hand to the high-end like, Forest Essentials and Kama Ayurveda. However, the early trace of Ayurveda branding in beauty industry could be very-well attached to Shahnaz Husain, the lady who pioneered the concept in India as well as the West in the 1970’s. As in the words of Husain, “I decided on beauty as a career and was determined to get the best training possible. I worked my way to
leading institutions in the West, like Helena Rubinstein, Christine Valmy, Schwarzkopf, Lancôme and Lean of Copenhagen. While training in London, I came across instances of damage caused by chemical treatments and in a way this changed the course of my life and career. I wanted to find a natural alternative that was safe and without risks. My study of Ayurveda, the ancient herbal healing system of India, convinced me that it could offer the ideal answers to modern cosmeticcare. I came back to India and started my first herbal salon in the verandah of my home in New Delhi, in 1971. I established customised beauty care, based on individual needs and problems and adopted the concept of herbal care and cure. It was a totally unique, path-breaking concept. Today, we have become known, not only for our treatments for general beauty care, but also for our therapeutic products and salon treatments for problems like acne, hyper-pigmentation, scars, pre-mature ageing, dandruff, hair damage and loss.” However, the design and presentation of the concept was still an arduous task for the domestic brands, since a lot of labels from the West started making their way on the Indian retail shelves with the liberalisation of economy in 1992. Though the contents and ingredients were all Indian, many brands started taking inspiration from western design sensibilities, in an attempt to create their niche clientele by branding their skincare Ayurveda offerings as luxury. Kama Ayurveda, for example, has soaps that are intricately
designed keeping in mind both the worlds to which it caters to — the high-end luxury spas as well as the upper-middle class customer group. By the look of it, one can easily confuse it with some of its western counterparts, but the brand itself is quite upfront about its Indian lineage. “We have different kinds of soaps, including ayurvedic soaps, nice smelling soaps and treatment soaps. The treatment soaps are simply packaged as they follow the ayurvedic packaging pattern, which is a pure medicinal concept. Those which are nice-smelling, involve usage of aroma-therapy oils and have a western sensibility to them, since the target consumer is fairly exposed to such sensibilities. These particular soaps are largely given as gifts, so they are put into gift boxes. Therefore, the packaging is not really western looking in that sense, but is actually a mixture of India along with the European flowers used. Basically they make for pretty gifts and people are essentially buying them for that purpose,” says Sahni. In the words of Priti Mehta of Omved, this has further resulted in the emergence of a new generation of Ayurveda manufacturers in the Indian beauty market, which so far, was largely divided into two categories — natural D.I.Y solutions and off-thecounter bottled chemical cosmetics. The new category is a mix of Ayurvedic ingredients with bottled branded cosmetic bases, which are now readily accepted by the Indian market, since there is a familiarity to the ingredients while also satisfying the western appeal of being a branded product. Added to this, a lot of brands are also offering ‘made to order’ products, addressing the various doshas of respective human bodies, along with the skin type and an individual’s preference of fragrance, beauty regime and skin concerns. Forest Essentials, a leading name in the world of Ayurveda, offers the specially designed Ayurvedic formulations in the form of their ‘Made to Order’ beauty cream. Adding to the
uniqueness of this customised Beauty Cream, Forest Essentials formulations use some original and personalised ingredients, which so far, have been unused in the existing collections of facial care of the brand, besides creating an individual labelling in a signature Forest Essentials 50gm jar, made to order with the users’ name and special ingredients used.
AYURVEDA – A WAY OF LIFE
Ayurveda believes, that the secret to true beauty lies in blending one’s inner self with their outer self, leading to a perfect and timeless glow of balanced health that invokes body, mind, and soul, all at the same time. On a physical level, beauty has been described by Ayurveda, as a product of general good health and a daily regimen which stands appropriate to one’s constitution. It goes beyond the mechanical cosmetic task, that involves self-knowledge and incorporates the right eating and lifestyle habits. As rightly said, beauty is skin deep, the understanding and knowledge of
Ayurveda and its vital role in the world of beauty is immense. But its basic principal notes, that the inner beauty, in its turn, draws its sustenance from the spiritual wealth, residing within each of us, reaching a stage of self-realisation and pushing the envelope where the regular beauty practices seem to be fading away. In other words, putting the most easily accessible treatments to best and regular use would ultimately result into a life, that has a better quality and a better vibe to it. As rightly noted by Sahni, “I think getting a massage on a regular basis, ideally once a week, automatically improves your blood circulation, you feel better and it calms you down. On daily basis, washing your face with a natural product, applying oil in the night before going to sleep, putting oil in your hair a couple of times a week are small things but improve the quality of your life to a great level.” Having said that, it’s interesting to note that according to a study paper penned by T.Balakrishnan, titled Ayurvedic Industry Challenges and Opportunities, in the current scenario the export of Ayurvedic drugs and allied herbal products is estimated at `440 crores and the Indian herbal and Ayurvedic industry has been forecasted with a potential growth of `7,000 crore by 2020. As per a data from, Drug Manufacturer’s Association — Kerala solely contributes less than 1400 Ayurvedic industries, with a total turnover of close to `400 crores. b eauty l aun chpad | 07.14
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QUICK TIPS è Milk — It can be used as a face cleanser. It lightens the skin tone and is a natural moisturiser. Take cold raw milk and dab it all over your face with a cotton ball. Let it stand for a minute or two and then wash it off.
LOOKING WEST
A lot of western brands, inspired by the Indian Ayurvedic route, made their debut in their respective markets, catering to an audience which had taken up to the idea of positive living and healthy looking. One such brand has been Sodashi, an Australian skin care company, founded by Megan Larsen in 1999, that has successfully harnessed the benefits of natural ingredients. It offers a range of products that work holistically to nurture the skin and enhance the overall wellbeing. Catering to both men and women, the products are created for the face, body, hair and lifestyle needs, and are formulated using a unique combination of biochemistry, aromatherapy and Ayurvedic principles. Produced at Fremantle in Western Australia, the company’s own laboratory, the range draws on the regenerative and anti-ageing qualities of plant essences and other natural ingredients, all sourced for their purity, potency and therapeutic qualities. Apart from this, Katharina von Nagy founded the Lakshmi Company in 1988 as a wholesale and mail-order supplier of Ayurveda products in Munich. She drew inspiration from her acquaintance with Dr. Shri Balaji També, a renowned Indian physician, scientist and teacher, recipient of numerous awards and an expert in Ayurveda, yoga, meditation and music therapy in India. With its headquarters in Wolpertshausen, Baden-Württemberg, Lakshmi specialises in the production and sale of ayurvedic kajals, natural perfumes and natural cosmetics as well as the marketing of health products. The company currently supplies to over 1,000 retailers, including well-known mail-order houses, health shops, opticians, pharmacies, organic food shops and cosmetic salons in Germany, France, Austria, Switzerland, England, Hungary, the U.S., Spain and Canada. Another name in the world of spiritual healing and Ayurveda is Dr. Deepak Chopra, who for years has been the front-runner of Ayurvedic therapies for the western world and offers as many as four brands under the names of Abhy, Rupa, Adara and Ayurna at his Ayurveda centres located across the world. Right from massage oils, to bath and body oils, body mists and sprays, shampoos, conditioners, lip balms, hand & body lotions, essential oils, salts, eye pillows to several anti-oxidants and Ayurvedic herbs, the centre offers every possible product for one’s daily beauty and lifestyle regimen. Each product has been designed keeping in mind the basic principle of doshas that are key to the ancient Indian Ayurveda.
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è Sugar — Sugar acts as a natural scrub. Sugar granules give an instant glow to dull and flaky skin. You can mix the sugar with a little bit of almond oil and massage all over your face. è Lemon — Can be used as a natural exfoliator to remove dead skin cells. It lightens skin colour and helps in detanning. You can directly rub a half cut lemon on your arms and legs. Leave it for a while and then wash it off. è Honey — The ingredient is great for your hair because of its hydrating and healing properties. It can be used as a hair conditioner. Mix honey with water in the 4:1 ratio and apply all over your hair. Rinse it off after 10 minutes. Tomato — Tomato helps to tighten open skin pores due to its acidic nature. It acts as a sunscreen. Rub a raw tomato on your skin, leave it for a while and then rinse it off.
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SOURCE: Kama Ayurveda
Also Available at : AHMEDABAD Panash International, Ph.: 09099660909 AGRA R.S.Enterprises, Ph.: 09897579450 AMRITSAR P.L. Traders, Ph.: 09888033538 BANGALORE Vaibhav Store, Ph.: 08041518183, 09886597935 BHOPAL Rishi Enterprises, Ph.: 09826058102 CHANDIGARH Srishti Enterprises, Ph.: 09988272847 CHENNAI Angel Enterprises, Ph.: 9962737051 INDORE Monalisa, Ph.: 09826070857 JAIPUR Sondaryam Enterprises, Ph.: 09829053507 JALANDHAR Impression Beauty Zone, Ph.: 09464520041 KOCHI Live in Health, Ph.: 09447169659 KOLKATA New Look, Ph.: 9830690842 KANPUR Vee Pee Enterprises Ph.: 9235839431 LUCKNOW Super Sales, Ph.: 09795192968 LUDHIANA United Marketing, Ph.: 09814418767 MUMBAI (West) Beauty Planet, Ph.: 09819396690 (South) Ultimate Beauty Solutions- 022-23454671/72/73 NAGPUR Bhagwan Das Traders, Ph.: 9372397208 PUNE Rohit Enterprises, Ph.: 09766261188 Angtarang Academy, Ph.: 9822067404, 020-24243656 RAJKOT Rushi Cosmetics- 9428266072 RAIPUR Roshan Agencies, Ph.: 09893157777 VADODRA Shradhdha Agencies, Ph.: 09825037944
Magical Constituents PHOTO CREDIT: KERALA TOURISM
AYURVEDA /Trends
AYURVEDA LIES AT THE ROOTS OF INDIAN CULTURE. AN ANCIENT SCIENCE THAT THE SAINTS PRACTICED TO TREAT MANY DEFICIENCIES, AILMENTS ETC. USING AYURVEDIC MEDICINES. BUT WITH THE CHANGING TIMES AYURVEDA HAS BEEN PACKAGED IN REGULAR FORMATS LIKE CREAMS, SHAMPOOS, COSMETICS ETC. HENCE BEAUTY LAUNCHPAD INDIA LOCATES THE MOST POPULAR INGREDIENTS IN USE, IMPORTANCE OF VATA, PITTA, KAPHA, HOW TECHNOLOGY HAS IMPROVED THE EFFICACIES OF AGEOLD INGREDIENTS AND INGREDIENTS BEST FOR MONSOON BY SPEAKING TO TAKING EXPERTS ACROSS BRANDS. — BY JHUMUR NANDI 62
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A
yurveda is an ancient Indian system of holistic and natural medicine that refers to ‘the knowledge of life’. It is based on the fact that the five elements of the universe: air, fire, water, earth and space are represented in humans by three ‘doshas’, or energies: Vata, Pitta and Kapha. Every human body is made up of unique combination of these ‘tridoshas’, and if there is imbalance in the tridoshas, then the body loses its balance. “In Ayurveda, disease is the manifestation of negative influences and imbalances caused by a disbalance of the doshas. This is true for skin and hair problems too. When one dosha becomes predominant, an imbalance occurs. For example, in a constitution of VataKapha, if Vata becomes excessive, the Kapha is reduced. When Vata is reduced through treatment, Kapha increases and a balance is restored. The aim in Ayurvedic treatments, therefore, is to restore the equilibrium,” shared Shahnaz Husain, CEO of Shahnaz Herbals Inc. Adding to this Vishal Bhandari, founder of Soul Tree says, “The concept of doshas (Vata, Pitta, Kapha) is the founding philosophy of Āyurveda and cannot be ignored. Not only do human beings have doshas but herbs and oils also do. And we formulate our products keeping this underlying philosophy in mind.” Therefore the fact remains true that till now Vata, Pitta and Kapha are followed for formulating Ayurvedic products and the ingredients are also selected according to their dosha. Not only these two brands, other players in the market such as Dabur, Iraya, Kama Ayurveda, Just Herbs, Omved, Vedic Line to name a few agrees to the point that the concept of tridoshas are still followed in the Ayurveda study and the ingredients
are also selected accordingly. Here are the lists of most popular natural herbs which are used extensively since ancient times but now they are formulated in form of creams, face pack, facewash, shampoo, conditioners, even as kajals and lipsticks.
Most popular Ayurvedic ingredients Neem also known as Margosa is a versatile product and every part of the tree is used for healing purposes. It contains organic sulphur compounds, which have powerful healing actions. Neem leaf infusions have been used to cure skin diseases for ages now and are still used to relieve itching, soothe rashes, create a germicidal environment and clear inflammatory conditions. It is anti-fungal, anti-bacterial as well as anti-protozoan. It is effective in treating eczema and acne. Tulsi (Holy Basil) is one of the best-known anti-oxidants due to its high polyphenol content helping to fight free radical damage. It is useful in all skin disorders (pacifies Kapha/Vata). It is also used to treat many common ailments, like coughs and colds, digestive disorders, etc. Amla (Gooseberry) is the
richest source of Vitamin C. Amla’s cooling property makes it ideal for all skin disorders. Its strong anti-oxidant property helps in protecting skin, slows down the appearance of wrinkles and fine lines. It is also known to prevent graying and hair loss, removes excess oil from the scalp and maintains the normal pH balance. Sandalwood has powerful germicidal and antiseptic properties, while its exotic fragrance is said to have a relaxing effect on the mind. Not only does sandalwood soothe the skin and heal inflammatory conditions, but also has anti-ageing and rejuvenating effects. It is ideal for all skin types. Sandalwood also protects the skin from the effects of pollutants, sun-exposure, dehydration and skin sensitivity. Aloe Vera boosts the cell renewal process. It is a powerful natural moisturizer and seals off loss of moisture. It also softens dead skin cells and helps their removal, leaving the skin smoother and brighter. Turmeric is mainly used to ensure glowing, bright skin. Turmeric pastes cure pigmentation, maintain the pH factor and are constantly applied on the neck, face and over-all body to enhance the complexion and brightness of skin. It cures acne because of its
antiseptic and antibacterial properties, reduces blemishes, prevents blackheads, reduces inflammation and evens out skin discolouration, cures eczema and psoriasis and prevents dry skin as well. Manjista, according to Ayurveda, is a superior blood purifier. It improves the complexion and alleviates skin disease. It is known for its use on age (brown) spots and also for its antiinflammatory action (Pacfies Kapha/ Pitta). It is widely used in various skin disorders like erysipelas, eczema, acne and allergic manifestations. Rose has been one of the most common cosmetic ingredients. Local applications (such as in creams and poultices) cool, moisturize, and tone the skin. Apart from helping to tone the capillaries, improve blood circulation and help skin texture, the fragrance of rose has a calming effect on the nerves too. Sesame Oil molecules absorb quickly through the skin, into the tissue to stop inflammatory processes, make
‘TRIDOSHAS: VATA, PITTA AND KAPHA’
According to the ‘the knowledge of life’ along with our body shape, our bodily preferences such as choice of food and digestion, emotions, temperament of mind also depends on Vata, Pitta and Kapha. But what exactly is the tridoshas – here are the details:
Vata: the air and ether elements dominate. It is generally seen as the force, which directs nerve impulses, circulation, respiration, and elimination. Vata dosha is light, dry, and cool. If your skin is thin, dry, fine-pored, delicate and cool to the touch, you probably have Vata skin. When out of balance, it may become excessively dry, rough or flaky, or be subject to dry eczema or skin fungus. Vata skin tends to wrinkle more as it ages, due to the dryness of Vata dosha, and can take on a grayish or dull quality if your digestion is not in balance. If you have Vata skin, you are particularly sensitive to mental stress, which tends to show up in a tired, stressed look.
Pitta: the fire element dominates. This dosha governs metabolism that is transformation of foods into nutrients. Pitta skin is more fair or rosy in color, soft, warm to the touch, and of medium thickness. These qualities, along with blond and redcolored hair, correspond to the warm, fiery Pitta dosha. When out of balance, Pitta skin types can suffer from skin rashes, breakouts, acne, liver spots or rosacea. Pitta skin is usually more sensitive, and emotional stress can cause you to blush when embarrassed or experience breakouts, canker sores or rashes when under stress.
Kapha: pertains to water and earth elements. It is responsible for growth and protection. The mucousal lining of the stomach and the cerebral-spinal fluid that protects the brain and spinal column are examples of Kapha. Kapha skin is cool to the touch and is thicker, softer, oilier and smoother than the other two types. If your skin is pale and your hair thick, wavy, oily and dark, you probably have Kapha skin. People with Kapha skin don’t tend to form wrinkles until very late in life. When out of balance, Kapha skin can suffer from excessive oiliness, enlarged pores, blackheads, pimples, moist types of eczema and water retention. b eauty l aun chpad | 07.14
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AYURVEDA /Ingradients skin look and feel youthful, soft and resilient making it the very best natural conditioner for the skin. Sesame Oil penetrates to the very marrow of the bone. On the way it gathers oil soluble toxins and takes them into the blood stream to be eliminated by the body as waste. It also neutralizes oxygen radicals, which are thought to be one of the major causes of aging. It helps in detoxification of the skin and helps repair damaged skin cells. Its antiinflammatory property helps to prevent bacterial infections. Aswagandha is extremely beneficial to check the early signs of skin ageing. It is often described as the Indian version of ginseng because, like ginseng, ashwagandha is revered as a non-specific tonic and adaptogen. It also relaxes blood vessels and stimulates circulation. Vetiver (Khus) regenerates skin tissues. It speeds up the disappearance of scars, dark spots and other marks on the skin helping to create a more even skin tone. It rejuvenates the skin and gives it a young and healthy look. Trifala, is a combination of three herbs, has varied uses, from washing the hair to curing eye ailments, digestive disorders and soothing coughs and inflammations. It consists of amla (Embelica officinalis), haritaki (Terminalis chebula) and vibhitika
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(Terminalis belerica). It uniquely cleanses and detoxifies at the deepest levels without depleting the body’s reserves.
Benefit of technology
Technology has proved its importance in all fields and similarly in case of Ayurveda. It has helped in evolving many ancient natural herbs, improving Ayurvedic formulations, standardising regulations and many more. Agreeing to this fact Priti Mehta, Founder and Director, Omved adds, “Advances in biotechnology, commercial processing and mass manufacturing have offered many invaluable improvements to Ayurvedic formulations, examples being new methods of culturing plant cells and tissues, standardization, extended shelf lives and presenting traditional knowledge in modern convenient forms. Quality control measures and testing tools have eased worries of contamination of plant products by heavy metals, pesticides, and other substances.” Bharti Modi, technical director of Vedicline comments, “Nowadays many of old ingredients are not available but with the help of technology we have evolved active ingredients from natural herbs which are able to substitute the usefulness of the old ingredients.” While Dabur India, Marketing Head of Ayurveda, says that
“Technology has mainly helped in standardising the raw material and procuring the most authentic ingredients for our products. There are many techniques such as TLC, HPTLC etc which are useful to rule out any adulterants, identify the suitable herbs through marker compounds which has a main role in improving the efficacy of herbal ingredients.” Noting on an important new technology Anand Srinivasan, Manager, Branch Operations for Kama Ayurveda identifies Carbon dioxide or Super Critical Extraction and a further advanced version is the Post Supercritical Extract (PSE) as an important technology that has been developed for improving the efficacy of the existing Ayurvedic ingredients. The Co2 extraction process consists of pumping pressurized carbon dioxide into a chamber filled with plant matter. When carbon dioxide is subjected to pressure it becomes “supercritical” and has liquid properties while remaining in a gaseous state. Because of the liquid properties of the gas, the CO2 functions as a solvent, pulling the oils and other substances such as pigment and resin from the plant matter. Thus, the difference between CO2, or supercritical, extraction and traditional distillation is that CO2 is used as a solvent instead of heated water or steam. The temperature involved in the supercritical extraction process is around 95 to 100 degrees F as opposed to 140 to 212 degrees F in steam distillation. There are several benefits of using
CO2 extraction such as it is superior in terms of both freshness and breadth of active constituents left in the herb. Full spectrum or more active constituents of the plant are realized with a potency that cannot be surpassed. The extracts are pure and clean – free of solvent residues. Mild operating temperature ensures product stability and quality. It is the only type of extraction that unlocks the fat soluble components of the plant. “Whereas PSE refers to the water soluble extract that is performed after (in addition to) the CO2 extract. The CO2 extraction delivers the fat soluble plant “goodies”, while the PSE or water extract, delivers the water soluble components of the plant. Using these extraction procedures we get the best out of a particular plant material and using this in the formulation will provide better efficacy leading to faster results,” indicates Srinivasan. Not only this, Srinivasan further enlightens about Liposome technology, the skin care and research methodology, which has been prevalent for some time is making its entry into the Ayurvedic industry. It provides a superior method of active ingredient delivery. This breakthrough method allows active natural ingredients to penetrate through the outer layers of the skin (epidermis) to reach the inner layers of the skin (dermis). Liposome bilayers can then fuse with other bilayers such as the cell membrane and deliver the liposome contents to the skin.
In addition Dr Neena Chopra, Director, Beauty and Technical, Just Herbs organic skincare, adds, “There have been several technological advances both in farming and processing of natural raw materials used in personal care but we at Just Herbs do things the traditional way. We use the highest possible concentration of certified organic and wild crafted (harvested from their natural or “wild” habitat, for food or medicinal purposes) ingredients in every treatment, and use cold-pressed, certified organic plant oils as the base wherever possible.”
Ingredients popular in monsoon season
Monsoon is a big relief from the scorching heat but one has to take care of skin big way from the atmospheric humidity. It brings a lot of skin problems-such as acne, fungal infections, skin eruption, the skin suffer from oiliness and dehydration in monsoon. Srinivasan points out that the monsoon season is the time for pitta aggravation. “All the heat that accumulates in the body in the greesham ritu (summer season) is aggravated in the rainy season. Pitta symbolizes heat or fire. Therefore all those foods or activities that increase the fire element in the body should be eliminated.” Products containing antiinflammatory and anti-microbial are very beneficial for this season. Therefore the ingredients like basil, turmeric, neem, manjista, bhringaraj, amalaki, Nutmeg, Lodhra and Vetiver as well as brahmi are useful for monsoon.
HERBAL REMEDIES FOR MONSOON BY DR DURGA PRASAD MARKETING HEAD OF AYURVEDA DABUR INDIA Pollution, dirt, grime and the harmful UV rays of the sun are the common culprits that damage your skin, especially during the rains. Herbal remedy for dry skin: The crunchy seeds of Pomegranate are loaded with anti-ageing compounds, like antioxidants and vitamin C, and provide great nourishment for dry skin. In a food processor, combine 2 tablespoons of pomegranate seeds and 1 cup uncooked oatmeal. Pour this in a bowl; stir in 2 tablespoons honey and 2 tablespoons buttermilk. Apply to face for a few minutes, then rinse. This will help remove dead skin cells. Herbal remedy for oily skin: Take 2 tablespoons papaya pulp, 1 tablespoon curd, 30 gm of aloe vera gel and mix it. Now add a few drops of lavender oil to this mixture. Papaya works as a great detanner; curd clears blemishes; aloe vera soothes the skin; and lavender boosts rejuvenation Herbal remedy for normal skin: To rejuvenate your tired skin after a stressful day, make a paste of one custard apple and blend it well. Now, add 1 tablespoon sugar and ½ cup milk and a few drops of chamomile to the mixture and apply. It hydrates as well as deeply nourishes the skin, giving it back its lost sheen and radiance.
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AYURVEDA /Focus
Science Of Living DELVE YOUR SPIRITS THIS MONSOON IN ATTAINING PERFECTED WAYS OF HUMAN LIFE BY INDULGING IN THE ANCIENT PRACTISE OF AYURVEDIC LIVING. WIN OVER THE CONSTANT BATTLE BETWEEN YOU AND YOUR INNER SANCTUM, BY PUTTING YOUR SENSES TO COMPLETE SERENITY AS BEAUTY LAUNCHPAD INDIA BRINGS TO YOU THE BEST RATED THERAPIES FROM SOME OF THE LEADING WELLNESS/AYURVEDIC RETREATS WITHIN THE COUNTRY. — BY SOHANI DOGRA
O
riginally an Indian form of holistic medicine and cure, Ayurveda is derived essentially from the Indian manuscripts, the Vedas. Be it in the form of cosmetic products, ingestibles, medical aids or just ways of healing, the Ayurvedic science is being adopted globally today like never before. In the words of Sebastian Pole, author of Discovering the True You with Ayurveda: How to Nourish, Rejuvenate, and Transform Your Life, “Because we cannot scrub our inner body we need to learn a few skills to help cleanse our tissues, organs, and mind. This is the art of Ayurveda.” Catering to this ever growing need, there are wellness centres in India, completely focussed to bring to its clients the traditional science of holistic healing and disease management with their uniquely designed Ayurveda services, while eliminating the root cause of their very occurrence. Shreyas Yoga Retreat, founded in 2004, is dedicated towards promoting authentic and spiritual traditions of healing and is known world over for its various and thoughtfully constructed yoga forms and Ayurvedic practises. According to Dr. Arun Kumar, Ayurveda expert, Shreyas Yoga Retreat, catering to a smaller group enables us to provide personalised attention at each step, from detailed wellness consultation at the beginning as well as at the end, to understand the areas of concern. A combination of Ayurveda, yoga and naturopathy helps in effective management as well as long lasting results. Most importantly, we provide practical guidelines with inputs on integrating yoga, naturopathy and Ayurveda in daily life, also making Shreyas Yoga Retreat stand out amongst its competitors. Going with the pace of time and constantly working towards better developments and advancements is a formula that is applicable to just about everything. The science of Ayurveda, being no different, follows the same principles too. Lending his
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GUTTER CREDITS
SHREYAS YOGA RETREAT, BENGALURU
affirmation on the same, Dr. Kumar says, “Earlier, Ayurvedic medicine oils and other medicines were prepared based on classical scriptures which were written by great Ayurveda acharyas and these medicines were called ‘classical preparations’. Amongst these classical preparations a lot of medicines were made of one or two herbs only, but these days a lot of Ayurveda pharmacies are trying new combinations of herbs which have similar properties. These new combinations of herbs help enhance the efficacy of the medicines and hence the medicines react very quickly in the body, while offering effective and quick results.” Best rated therapy: Synchronized Abhyanga & Shirodhara INNOVATION: Decoction Shirodhara. Usually, Shirodhara treatments include the usage of a lot of medicated oils. For people who don’t like too much oil application on the head and yet would like to have the benefits of Shirodhara, we suggest Decoction Shirodhara, which is prepared with freshly collected medicated leaves, herbs and medicinal powders (choornas). These herbs and powders are mixed and simmered with water. This process helps absorb medicinal effects of the herbs. This decoction is used for shirodhara treatment instead of oil. For better results, this treatment is suggested to be taken thrice for therapeutic purposes and once a week for relaxation. Brands used: Arya Vaidyashala, Kottakal, Nagarjuna, Arya Vaidya Pharmacy and Himalaya. Duration: 60 minutes along with 10
minutes of steam.
Typical Clientele: Women within the age group of 30-45 years. For relaxation, rejuvenation, stress management, to manage ailments like backache, sleep disorders etc.
SOUKYA
Situated on a 30-acre organic farm with natural, serene landscaping, Soukya is located on the outskirts of Bengaluru, the city known for ideal climatic conditions for Ayurvedic treatments throughout the year in India. A residential international holistic health and integrative medical centre taking a holistic approach to treating guests, Soukya, is one stop destination for wellbeing seekers within India and abroad. The facility helps restore one’s natural balance by combining modern medical advancements, ancient medical techniques and complementary therapies. Providing ultimate Ayurvedic experiences to its visitors, Soukya thrives on practicing the most authentic and genuine Ayurveda as per the knowledge and wisdom passed down through generations. Treatments are delivered in a manner to derive the best results. The combination of the right prescription by the most knowledgeable doctors, the practice of techniques as prescribed in the texts, the usage of the best herbs and products available, all together makes it most effective. Contrary to the innovation technique adopted by other centres, Dr. Isaac Mathai, chairman, managing and b eauty l aun chpad | 07.14
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science which does not change. However, to cater to the modern lifestyle, Kairali has done some innovations without changing the core of the science. We have formulated therapies like Royal Make Over, Holistic Therapies, Rejuvenating Therapies, Milk Baths etc. for our wellness centres.
DEVAAYA, THE AYURVEDA RETREAT, GOA
medical director, Soukya says, “When talking about changes in the oils and herbs used for Ayurveda treatments, I would say, no, there cannot be any changes, as this is a 1000 years old formulation. Best rated therapy: Pizhichal Brands used: Soukya brands. We manufacture our own medicated oils, medicines etc., which ensure authenticity. MRP: Starting from `4,400 approximately Duration: Varies according to the treatment. Typical Clientele: 40% males and 60% females in the age group of 50+.
KAIRALI AYURVEDIC GROUP
With the first centre set up in New Delhi in the year 1989, there has been no looking back for the Kairali Ayurvedic Group. The numerous centres of the group provide true to the core, traditional Kerala Ayurvedic therapies which are different from the normal therapies given at other spas. Currently, Kairali is present not only in India but abroad as well. Personally looking into each guests rejuvenation and relaxation programme, the group emphasises on complete wellbeing through its effectively crafted services. Gita Ramesh, joint managing director, The Kairali Group, hails from a family of traditional Ayurveda physicians and, therefore, lays extensive importance on the usage of authentic oils for typical Ayurvedic services. Elaborating on the same, she adds, “In therapies we use our patent products, which include our Ayurvedic Oils and Herbal Cosmetics. We also serve herbal tea to our clients, which aids in the process
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of healing along with detoxifying the body. Our centre at Delhi is situated at a peaceful location which helps in calming the mind. The look and feel of the centre also reflects the traditional Kerala Ayurveda set-up. The therapies that are given at the centres are done on traditional Patis (massage tables) and are performed by our trained staff from Kerala. We know Ayurveda well, and this is truly proven by the fact that Kairali has published two books talking about the subject extensively— Kairali Ayurvedic Massage Book and Kairali Ayurvedic Cook Book.” On the subject of change in oils and herbs over the years, Ramesh says, “For treatments both classical and patented products are used. Classical formulations do not change but it depends on how best each company adheres to the exact procedure, keeping in mind the quality and quantity of the exact herbs that are required for the production. It gives the best quality classical product, and the proper effect for the therapy.” Best rated therapy: Shirodhara Brands used: Sudhabala Thailam and Ksheerabala Thailam are the most common oils normally used for all types of people. However, depending on the requirement and disease condition of the person, our oils like Kairoil, Karpasathyadi Thailam or freshly prepared decoctions are also used. MRP: `3,250/ Session Duration: 60 minutes Typical Clientele: Both males and females are regular visitors for consultation. Mostly in the age group of 30–50 years. INNOVATION: Ayurveda is a proven
Situated on the Divar Island, just 10 kms from Panaji (Goa’s capital city), and set on a lush five acre property amidst swaying palms, Devaaya consists of 60 luxurious rooms built in true Goan style cottages. The ambience, the serenity and the spiritual vibes make Devaaya a true paradise for its visitors. Devaaya Ayurveda and Nature Cure Centre has been set up by Victor M. Albuquerque, founder of the Alcon Victor Group in Goa. “Ayurveda offers a holistic solution for everything— from a healthy lifestyle, healthy food habits, the art of positive living to treatment management and the cure of chronic ailments without any harmful side effects. The combination of Vedic philosophy and health practises form the basis of the activities offered along with hygiene and high levels of guest satisfaction being the hallmark of our Ayurveda Centre,” points Mabel Pereira, manager, Devaaya. Different treatments are offered to healthy people for ‘wellness’ as well as patients with serious diseases such as arthritis, diabetes, asthma, paralysis, kidney disorders, obesity, spinal disorders, nervous disorders and so on. “Customised treatments, diets, daily personal consultations with in-house doctors, wholesome programmes including yoga, meditation, Ayurveda cooking classes, conducive to physical as well as moral wellbeing with the add on of natural and scenic surroundings are the main factors that keep us distinct and ahead of our competition. As far as innovation, in terms of oils and herbs used for Ayurvedic treatments is concerned, we usually tend to indulge in the practise of trying and testing new products,” further adds Pereira. Best rated therapy: The Detox or
Panchakarma
Brands used: Arya Vaidhya
Pharmacy, TN., Swadeshi Ktaka, Chaitanya, Nasik. MRP: Per therapy `3800/- per day Duration: 2 sessions of therapy, 45 minutes (major) and 35 minutes (minor)each day. The treatment may be from a minimum of 7 days to a maximum of 21 days, depending upon the ailment. Typical Clientele: 80% females with average age between 40-50. 20% males within 30-40 age group. INNOVATION: Our centre now includes Ayurveda Study programmes at basic and intermediate level for small groups. This is with an intention of spreading the knowledge and benefits of Ayurveda.
INDUS VALLEY AYURVEDIC CENTRE
Situated at an altitude of 787 metres at the foot of the scenic Chamundi Hills, the centre has been designed on the basis of ancient principles of Vastu, the science of construction and architecture. “In business since 1999, IVAC is renowned as an ultimate wellbeing haven in the country and was set up by Dr. Talavane Krishna’s conviction, passion towards Ayurveda and with a vision to bring it to the forefront of the modern medicine,” says Dr. Deepti Niranjan, manager and HOD of Therapy, IVAC. Firmly believing that Ayurveda is based on the premise that, the universe is made up of five elements— air, fire, water, earth and ether, these elements are represented in humans by three ‘doshas’, or energies— Vata, Pitta and Kapha. When any of the doshas accumulate in the body beyond the desirable limit, the body loses its balance. Every individual has a distinct balance, and our health and wellbeing depends on getting a right balance of the three doshas (Tridoshas). Ayurveda suggests specific lifestyle and nutritional guidelines to help individuals reduce the excess dosha. “Therefore, the functional aspects of the centre are fashioned to accommodate the five elements in a natural way,” adds Niranjan. Best rated therapy: SSPS Brands used: Herbal Hills, Arya Vaidya Sala and Vaidyarathnam.
MRP: `7,000 Duration: 90 minutes Typical Clientele: Both genders
equally distributed, within the 40 – 50 age bracket. INNOVATION: Our speciality is the skin and hair care treatments and trails are in progress in modifying the classical treatments, as in SSPS and Sweda.
SOMATHEERAM AYURVEDA RESORT, KERALA
A serene Ayurvedic resort by the sea in South India, Somatheeram Ayurveda Resort, Kerala is known to be the world’s very first Ayurvedic Resort, located at the Chowra beach on a hillock 9 km south of the famous Kovalam Beach, Trivandrum, Kerala with over 15 acres of greenery all around. With Ayurveda being the soul and essence of Somatheeram, this wellness destination has been providing Ayurvedic treatments the traditional way for more than 20 years and has rightfully earned the name ‘The Ayurveda People’. According to Subhash C Bose, corporate general manager, Somatheeram Ayurveda Resort, Somatheeram is dedicated to providing uninterrupted wellness services to its vast clientele. Keeping in mind the authenticity factor, there has been absolutely no change in the Ayurvedic therapies, procedures along with the ingredients being used in several oils and herbs at the centre. All the medicines are prepared as per the traditional Yogam (authentic recipe from the traditional palm scripts). Further, Bose adds, “The essence and soul of the Resort is the ancient medical
science of Ayurveda and Art of Yoga.”
Best rated therapy: As a result
of long years of research and developments, the centre offers a highly effective Anti-Ageing Ayurveda package. Ayurveda Anti-Ageing programme will help turn back the clock, as this is the prime treatment in Ayurveda for reducing the ageing process and regenerating the body cells, most effective if taken before the age of sixty. Specially created Ayurvedic medicine, along with the Rasayana treatments are offered. According to Ayurveda, the nourishment of body is through Dhatu, which are the different tissues or build ups of the body. The quintessence of all the tissues is named as ‘OJAS’. The vigour and strength starts deteriorating once the Ojas starts to weaken. Here in Rasayana chikitsa, what Ayurveda science aims is to improve the status of Ojas via therapies, internal medicines, foods and habits. The mode of this treatment helps to rejuvenate the Dhatus and improve the supremacy of Ojas. Brands used: The availability of the genuine medicines is the major challenge. To overcome this and give the guests the best of service, the centre has its own Ayurveda medicine manufacturing unit (GMP licensed), which is under close supervision of our team of doctors. MRP: `1,40,000 Duration: 21 days, per day, 3 hours Typical Clientele: Females from 30 onwards. INNOVATION: A research and development wing is in operation and new packages and special Monsoon packages are developed by the team.
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AYURVEDA /Focus
Backed by one of India’s leading Ayurvedic Institutions, Kerala Ayurveda Limited (KAL), AyurvedaGram Ayurvedic Health Resort is an Ayurvedic village with resident Ayurvedic physicians, therapists, health centre, dispensary, yoga and meditation centre, heritage cottages and an ever-attentive service staff. An acknowledged pioneer in wellness delivery through authentic Ayurveda since 2000, AyurvedaGram Heritage Wellness Centre is rated amongst the top five spas or Ayurvedic health resorts in the country. “People from around the world come to us with body, mind and spirit disorders or simply with the need to rejuvenate. In our tranquil beautiful 13 acres just outside Bengaluru, living in heritage Kerala houses from the 19th and early 20th century homes, our guest regain peace, harmony and wellness. This is why we call Ayurvedagram—The Heart of Healing, says Venkatesh Anilkumar, head of operations, AyurvedaGram Heritage Wellness Centre. All oils for various therapies are prepared in the typical traditional method and, therefore, there are no changes in oils at the centre. “Our team of on campus doctors use authentic Ayurvedic medicines validated through scientific testing along with yoga, meditation, pranayam, Kerala massage therapies and a tailored diet to deliver holistic health at the resort. We still follow the most authentic form of Kerala style Ayurveda in both the treatments that we offer and the medicines that we manufacture,” further states Anilkumar. The highpoint of the centre remains its way of treating all patients as part of their family and giving them the care that a family provides in turn helping them heal much faster. “Kerala has always been known for its vaidyans, Ayurvedic doctors who themselves living an Ayurvedic lifestyle, see it as their mission in life to bring people healing through Ayurveda. It is the descendants of one such
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famous Vaidyan, K.G.K Panickar who created AyurvedaGram. Today we still preserve the philosophy with which AyurvedaGram was built—to heal, be happy and live in harmony with each other, all nature and ourselves,” adds Anilkumar. Best rated therapies: Pizichil, Shirodhara and Abhyangam Brands used: Kerala Ayurveda Limited MRP: Pizichil —`3000 per session (minimum 3 sessions suggested), Shirodhara—`2500 per session (minimum 3 sessions suggested)and Abhyangam—`1500 per session. Duration: 45 minutes and 30 minutes for Shirodhara. Typical Clientele: Male: Female ratio—40:60. Most of the clients are between the age group of 40 to 60.
GUTTER CREDITS
AYURVEDAGRAM HERITAGE WELLNESS CENTRE, BENGALURU
KATY ALBRIGHT, NAHA 2013 MAKE-UP ARTIST OF THE YEAR, SALON NAME: KATY ALBRIGHT, WAXHAW, NC, PHOTGRAPHY: ANTHONY PARMELEE
Beauty
BEAUTÉ BEAT
BEAUTY/Preview
ELIZABETH ARDEN Ceramide Boosting 5-Minute Facial helps in achieving a spa-facial
glow at home. The skin looks instantly refreshed and feels smoother and firmer as it helps support skin’s elasticity and minimises the appearance of wrinkles. The product is dermatologist and clinically tested. MRP: On request
BOBBI BROWN CC Cream SPF 35 provides a
blend of colour correcting coverage and high performance treatment benefits to visibly brighten the complexion and a unique moisture complex that instantly plumps skin and improves its ability to retain moisture over time. It provides all day shine control and daily UVA/UVB protection, helping to prevent signs of premature ageing and future discolouration. It is available in 3 Shades: Pale Nude, Warm Nude and Golden Nude. MRP: `2,940
THE LATEST IN BEAUTY AND SKINCARE OFFERS ACROSS SHELVES
LANCÔME City Miracle CC Cream, Complexion Beautifier
Daily Defense SPF50/PA+++, combines the instant perfection of a make-up effect with lasting skincare benefits to create a beautiful perfect complexion. MRP: `2,800
YVES ROCHER Anti-Age comes
enriched with precious oils with a creamy non-greasy texture, that is a complete anti-ageing day care cream for dry skin. Skin seems protected and regenerated, wrinkles smoothed with a visibly firmer and denser skin that is perfectly moisturised and restored to radiance. MRP: On request
MAC The Play Land Collection features the luscious
shades of lipstick and lipglass in playful pinks, brilliant purples and bright corals, and toy around with a carousel of casual colour pots in neon orange and hotpink. MRP: `1,190 onwards
THALGO Marine Shower Gel comes enriched with red algae that removes impurities, hydrates and softens the skin. It neutralises hard water and can be used on hair as well as body. MRP: 250ml for `1220
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SKEYNDOR Derma Peel Urban White range is part of a new
generation skin lightening treatments that directly addresses colour producing cells and is an innovative strategy for depigmenting skin blemishes caused by the sun and ageing, and for lightening the natural tone of dark skins. The range includes Skin Foaming Cleanser, Spot Eraser Cream, Overnight Serum and Shield Day Cream. MRP: `1200 onwards
INGLOT AMC Pure Pigment Eye shadow is
moist and creamy and gives a shimmery, metallic finish. It blends easily with the skin and can be used with or without a base that is available in over 70 shades. This highly pigmented product consists of 90 per cent of pure pigment and Sponge Gourd oil. MRP: `1,000
H2O+ Hand and Nail Cream contains Shea butter,
Hydrolyzed silk proteins and Hydrating marine blend that gives a lightweight, nongreasy spa treatment, leaving nails and cuticles soft and strong, while moisture-rich marine botanicals, including Wakame, Sea lettuce, and Sea fennel provide deep hydration for visibly smooth skin. MRP: On request
COLORBAR Just Smoky Kajal helps in achieving the mysterious smokeyeyed look that is trending the fashion scene. This long-lasting, multi-tasking eye pencil gives 3-in-1 benefits of an eyeliner, kajal and eye shadow that is waterproof and does not transfer. The five super-saturated shades give an intense colour payoff featuring Just Black, Just Grey, Just Green, Just Teal and Just Blue. MRP: `650
OMVED Daily Body Moisturiser claims
to naturally soothe and protect the skin against the damaging effects of the sun while hydrating it with moisturising skin food. The formulation is specifically lowallergenic and raw-blended that is good for all skin types. MRP: `790
OZONE Acne Healing Treatment
offers the goodness of a neem cleanser, sanitising acne beads, healing serumoid, gel and mask, and acne check hydrant. It claims to effectively heal and avert whiteheads, blackheads and pimples, and brings out the naturally clean, clear and baby soft facial skin. MRP: On request
AVON Natural Ayurvedic Whitening Cream comes infused with 19 powerful
GUTTER CREDITS
ingredients and provides a shine free, smooth, soft, even toned fair skin with no signs of clogged pores or rough patches. It helps fight pigmentation and skin complexion problem but also soothes the skin, leaving it gentle and fresh. MRP: `249
TATHA Geranium Exilir has the fresh, floral and sweet aroma of geranium which is a great reviver for oily, acne and dull complexion. MRP: `460 for 60ml
PALMERS Skin Therapy Oil claims to contain an advanced
non- greasy multi-purpose skin perfecting product that can be used all over the body including the face. Its fast absorbing, preservative-free, light-weight â&#x20AC;&#x2DC;dryâ&#x20AC;&#x2122; oil is ideal for daily moisturisation that helps improve the appearance of scars, stretch marks, dry, damaged skin, uneven skin tone, ageing skin and fine lines and wrinkles. MRP: `670 onwards
NIVEA MEN ACTIVE LIP CARE (SPF 15) is an exclusive men lip care balm
with no shine, no colour and no fragrance. It protects against UVA and UVB rays with SPF 15 along with a long lasting moisturisation in all weather conditions. It prevents drying out and leaves lips looking healthy. It contains an innovative formula with Provitamin B5 and Hydra IQ. MRP: `99
LOTUS Make-Up Colorkick Kajal claims
to be 100 per cent vegetarian, long lasting and waterproof. Enriched with botanical extracts of Almond Oil, the kajal lasts for upto 8 hours without smudging. MRP: `199
BEAUTY/Special Feature DOMINANT COLOURS
CORY WALIA
Clean, natural looking skin combined with soft eyes and beautiful matt lips in shades like peach, coral, rose, crimson and lavender will rule the monsoon trend. Also we will see the return of frosted metallic lipstick in the same shades. Gloss will be limited to night time drama.
For the eyes, soft blue, grey, lilac…echoing the colours of the monsoon sky, while cheeks will be soft with barely seen blush.
FRIZZ FREE
For hair that is naturally frizzy/curly, use good quality serum and a wide toothed comb while allowing hair to dry naturally after shampooing.
ASIAN OBSESSION WITH KOHL ASIA
In gloomy weather use coloured kohl pencils/gel pot in colours like cobalt blue, p purple, magenta, emerald green and p stone grey. Also one can opt for brightly st coloured pencils and liquid eyeliners in co quirky tones. q
WATERPROOF PRODUCTS W
A long as they are of renowned As brands and do not cause your pores and b tear t ducts to get blocked, go ahead and have fun.
PRODUCT RECOMMENDATION
rain on
With the rain god’s beginning to show their merciful side e to the th it the earth inhabitants and giving way to the monsoons, comes with midity… undoubted accompaniments of the season—stickiness, humidity… in turn making it a daunting task for fashion and beauty y lovers d to this to maintain their fashionised avatars. Put an effective end melancholy of unruly, frizzy hair and melting make-up bases playing havoc with your daily appearances as Beauty Launchpad India a brings rom the to you individual and personalised creative recommendations from connoisseurs of the Indian beauty industry. — By Sohanii Dogra
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PHOTO CREDITS: RAINBOW ROOM INTERNATIONAL, GEORGE SQUARE; LAKMÉ FASHION WEEK (LFW) 2014
A new range of Lakmé 9 to5 products, like the lipsticks, p , gglosses,, kohl unlimited etc. are fabulous to use. u
OBSESSION WITH KOHL
Kohl will always be around, it’s very integral to being Indian, since we just love kajal in our eyes. Just switch to smudge proof eyeliners and try to use colours like chocolate browns, indigo blues as these colours just look nicer in the season than a full on black.
WATERPROOF PRODUCTS
If you love your make-up and want to use it irrespective of water or sun, I would definitely recommend waterproof products. Waterproof mascara for sure, even if you feel you will be out for only half an hour and won’t get wet in the rain, always curl your lashes with waterproof mascara. You can also switch to liquid cheek tints, since the powder forms run off easily. A lot of brands EXPERIMENT WITH BRAIDS do amazing gel formulations for this purpose. One could also opt for the Blushing Fabric from Giorgio Armani or even YSL, which has a lovely gel based cheek tint. These products are good as they stay on well, even if your face gets wet, it won’t look patchy.
KANTA MOTWANI
It won’t be so much about cuts as would be about colours. In the monsoons, the hair loose the bounce and volume, so one always ends up tying them, but if you have a good dash of colour in your hair, you can just braid them, add a fringe and break the monotony of the drab weather. Just make sure to wear your hair away from the face.
PHOTO CREDITS: CHARLES DOUEK ROYSTON BLYTHE
DOMINANT COLOURS
Deep colours, such as deep reds, chocolate browns, velvet and mahogany browns.
FRIZZ FREE
When you know your hair is not going to behave itself
NAMRATA SONI
In my opinion lips will be dominant. In the monsoons it’s always great to wear a matt lipstick than an eyeshadow. Use matt colours because the others usually have a tendency to run. Try on beautiful colours like, coral, pink, burgundy, since they just instantly brighten up the face in this dull season. For people who are scared to wear them as full on lipsticks, can wear them, as seen, and it will look as pretty.
and is going to be frizzy, one should in fact take more care. Go to the salons and get your hair coloured and keep them trimmed. If your bangs are nice, even if you have tied a simple ponytail, irrespective of you being at work or casually out, it will just do the trick and not look messy. If your hair is curly, don’t try to straighten it because the minute you step outdoors, it is going to get kinky again. So best is to just wear it curly and use products (styling foam or shining foam) that can make the curls look more formed and not frizzy.
ACCESSORISE THOU MANE
Hair accessories are definitely a big boon. A nice flat band if put around the ponytail, covering the elastic used, can add a nice touch. Just make sure to do something that is practical and invest in a couple of good products.
PRODUCT RECOMMENDATION
I honestly don’t like constraining to any one brand, though I like Kérastase range of boucles d’art. It is a nice mousse that can be used on curly hair and can define them well while not making them very heavy. If your hair is straight and if you can be indoors and lazy for a wash, then Dry Shampoos are good. b eauty l aun chpad | 07.14
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BEAUTY/Special Feature
CLINT FERNANDES
This monsoon nail art will be a big trend, inclusive of bright colours as well as colour blocking on them. Besides this, use of coral lips and coloured liquid eye liners will be a rage too.
DOMINANT COLOURS
Coral, pink, magenta, red, pop shades like blues, greens and yellows too, besides the usual kohl and the metallic smokey eye.
FRIZZ FREE
The best way to tackle bad hair days is to use some leave-in conditioner post wash and pre blowdry. Seal it with a silicon serum, like a shine spray or detangling serum. It’s good to brush the hair into place and to do a tied up style.
ACCESSORISE THOU MANE
Using bandana’s and ribbons into the hair work well to perk them up. Also hair bands work well besides some nice plastic clips and flat pins. There is a lot available in the market, but be vary to be age appropriate when shopping.
OBSESSION WITH KOHL
One has a lot of freedom these days with waterproof make-up and kohl, so one can get the same effects in make-up during the rains as on dryer days. Doing
smudged kohl on the lids is a good idea. Remember to smudge soon after applying or else the kohl once set will not move. Also winged eyeliners are easily achieved with kohl pencils.
WATERPROOF PRODUCTS
I like using waterproof products even on non humid days as the make-up stays longer and in place.
PRODUCT RECOMMENDATION
Lakmé Iconic kohl pencils and the 9 to 5 range of make-up, Sheisheido waterproof eye creams and Max Factor waterproof mascara.
DIY Monsoon Look
Smudge kohl along the lash line and blend it out with some waterproof eye shadow. Also put the kohl inside, on the waterline and finish the eyes with waterproof mascara. For the lips, use a light colour. Line the lips with a lip pencil and then fill in with a long stay lip colour.
Tone on tone or pastel colours are totally in, but to dress it up with blue or neon shades is a new trend. Keep it light during the day, but you can totally pop the blue or bronze quotient up at night. Apply a light gloss for shine and you’re monsoon ready.
seeing a woman with ‘Bad Hair’ during the rains.
Keep your hair trimmed and under control by using a serum or a light hairspray. There is nothing scarier than
ASIAN OBSESSION WITH KOHL
FRIZZ FREE
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ACCESSORISE THOU MANE A tip for a monsoon accessory is to use a product that is pretty and quick to get on and off and something that suits your personality.
Try to step out of the box. You
PHOTO CREDIT: MAC COSMETICS; WILLS LIFESTYLE INDIA FASHION WEEK 2014
STAFFORD BRAGANZA
During monsoons, heavy make-up has a risk of being smudged and washed out severely. Light and sheer make-up is more advisable. Use waterproof mascara, transfer-resistant lipsticks and waterproof liners or even tinted moisturisers, if it is necessary for you. Indian girls can put their ‘Kajal’ (kohl) away until fall/winter and bring out the coloured waterproof kohl.
don’t want to be as boring and dull as the weather by wearing black or brown kohl. Instead opt for coloured kohl like blue, green, purple or aqua.
WATERPROOF PRODUCTS
Ideally, the invention of waterproof products has only been a blessing for make-up junkies.
PRODUCT RECOMMENDATIONS
Hydra Zen Beauty Balm Neurocalm™, Crayon Khôl
Waterproof, Air de Teint Foundation.
DIY Monsoon Look Foundation-Use a foundation brush for
application. It’s quick, easy and idiot proof. Eyes-Use your ring finger for a quick application and smudge your kohl liner to soften the eyes. Cheeks-Use a cream blush. Apply to the apples of the cheeks with your fingers till it looks soft and well blended.
or Moroccan Oil or a good leave-in conditioner on freshly washed hair. For curly and treated hair(and individuals who use hot styling equipment such as dryers and irons/tongs on a frequent basis)apply more product towards the last 2 inches of your hair ends. Moderate the number of times you style with heavy styling products and heated styling tools.
ASIAN OBSESSION WITH KOHL
Eye kohl is a make-up staple for most Asian women. The monsoon season, however, makes what is essentially an exotic look, more like racoon eyes, due to the excessive smudging of the product around the eyes.
being that their extensive use can block the pores and tear ducts.
PRODUCT RECOMMENDATION
Tony & Guy Curl Spray or cream, Liss Control from L’Oréal, Moroccan Oil. For make-up, matt eye shadows of neutral colours (Bobbi Brown/ MAC). Waterproof liner (MAC - Liquid/ Chambor Pencil) and Mascara (L’Oréal/ Sephora).
Lips–Coral (MAC), Tangerine (Ambika Pillai/ L’Oréal).
WATERPROOF PRODUCTS
Waterproof liners and mascaras are both safe and practical to use. However, make sure that you have a good waterproof make-up remover as removing them can be harsh on the skin otherwise. I advise against using any waterproof products on face, lips or inner lash line. The reason
AMBIKA PILLAI
Try using hair clutches with flowers to add a splash of colour and freshness. Pin back unruly bits of hair with flowered or jewelled clips or pins. If you have made a messy bun, then try randomly dotting diamante pins for a hint of sparkle.
PHOTO CREDIT: GENEVA COWEN, NAHA FINALIST, EDITORIAL STYLIST OF THE YEAR CATEGORY
Hair–Keeping hair softly messy but
chic with very little product will work perfectly for the season, for example, messy buns either on the nape of the neck or taken to the side, soft messy fish tail braids. Scrunch and twist and clip up, sweep your hair to one side and pin neatly to fall over your shoulder. Make-up–Simple, matt and clean. A pop of colour on either the eyes or the lips with clean natural looking skin will look wonderful. Liners work well, either black and winged or a lovely bright colour(matt). Neon is in and works well on the eyes, lips or nails.
FRIZZ FREE
Use anti fizz products like Liss Control b eauty l aun chpad | 07.14
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BEAUTY/Special Feature
AALIM HAKIM
Men — Since it is most likely for the hair to be constantly wet this weather, the most prominent style is short buzzed haircuts. Also to add some fun, boys can opt for hair designs and hair tattoos. Women — Due to high maintainence this season women are ready to have shorter carefree hair, so a lot of bobs and variations of shorter styles are in. For the less experimental ones, who want to retain their length, lots of layers can be adopted. Create movement and texture to add bounce and waves as the hair tends to go flat and limp wa during the season.
It will be all about easy, natural hair as a lot of styling and styling products are not recommended, since they weigh down the hair with product build-up and can cause dandruff on the scalp. For men, subtle natural tones with a dash of a bright slice of colour can be added for some omph in their stylish short hairstyles. Fringes too are a big hit this season, along with the dip and dye, balayage and ombre colouring techniques. With these techniques people can be more experimental with brighter and vibrant shades as these colours are mostly on the ends and, hence, can work for people of all genres.
FRIZZ FREE
* Make sure to wash your hair more often using a mild cleansing shampoo or a volumising shampoo as this will help prevent any built up of dust and grime, preventing the scalp from itchiness and dandruff, in turn avoiding any bacterial growth. *Avoid hairstyles that require hair to be straightened or curled. * Avoid the use of gels and hairsprays as the gum can stick to the scalp and cause dandruff. *Avoid any chemical treatments as the hair is hydroscopic and
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absorbs moisture, thus hampering your treatment. * Go in for a formeldehyde free keratin treatment to add more shine and reduce the frizz from the hair.
ACCESSORISE THOU MANE
Hair accessories are the best cover-ups for a bad hair day and monsoon is the season of bad hair days. One can use stylish scarves to cover the hair from getting wet, besides floral or bright neon hairbands, fancy clips of different shapes, sizes and colours, glittery rubber bands etc. They are a great way to take the attention away from a bad hairstyle. Men can also opt for hair tattoos, in which the hair is short and the usage of any product is not required.
PRODUCT RECOMMENDATION
Clarifying shampoo from Paul Mitchell, Anti Frizz Smoothening conditioner and Hyderation conditioner from Moroccan Oil, Liss Unlimited from L’Oréal Professionnel, Leave-in Conditioner, Moisture Kick Spray from Schwarzkopf, Ego Boost from Bed Head. Hair Mask–Hydration Mask from Moroccan Oil, Absolute Repair Conditioner from L’Oréal Professionnel.
DIY Monsoon Look
Play around with different hairstyles like a messy bun, a nice high ponytail, different kinds of braids, be it fishtail, French or the regular. Blowdrys won’t last you this season, so it’s best to work with texture.
PHOTO CREDITS: EMBRACE COLLECTION BY FRANCISCO GROUP CREATIVE TEAM; LFW 2014; MATHEW MORRIS, NAHA FINALIST, MEN’S HAIRSTYLIST CATEGORY
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BEAUTY/Trendspotting
L’OR LUMIERE BY L’ORÉAL
AT CANNES FILM FESTIVAL 2014
FOR L’OREAL’S 17TH APPEARANCE ON THE RED CARPET AT CANNES FILM FESTIVAL 2014 THE BRAND UNVEILED “L’OR LUMIERE” FOR ITS THREE BRAND AMBASSADORS - AISHWARYA RAI, FRIEDA PINTO AND SONAM KAPOOR. LAUNCHING THE L’OR LUMIERE COLLECTION, SONAM KAPOOR IN AN ELIE SAAB SHIMMERING GREY WILL-POWER DRESS, DESCRIBED THE THREE LOOKS NAMELY REIGN IN RED, SPRING RADIANCE AND RESPLENDENT IN GOLD THAT WERE CREATED BY NAMRATA SONI, L’OREAL PARIS, BEAUTY EXPERT. — BY MEHER CASTELINO
T
o achieve the neo gold looks, the L’Oreal collection has Color Riche Moist Matte, a range of 12 irresistible shades of lipsticks, a twist up pen format eye liner, super liner Gelmatic, 2 stunning shades of nail colours called the Color Riche Le Vernis and an intense range of eye shadows available in 12 shades, Infallible Monos eye Shadow. Manashi Guha, General Manger L’Oreal Paris added “L’Or means gold as this year the inspiration is gold. Makeup must make a woman look beautiful and L’Oreal makes colours for all skin tones. We have 32 shades that cover all types.” “We have designed a mix of gold and silver looks which accentuate the Indian skins,” explained Namrata Soni. Sonam Kapoor stated, “I am sporting a look which is relevant to the Indian market. Last year we did Bollywood heroines. We are trying to set relevant Indian trends worldwide.” To achieve the three looks here are the directions.
REIGN IN RED is for the lips with golden eye shadow and focus on Indian skin.
DECODING THE LOOK
Moisturise your face with Hydra Fresh Aqua Cream. Follow it up with the True Match liquid foundation and True Match Compact Powder for a flawless finish. Use the Infallible Mono Eye Shadow all over your eyelids. Draw a line close to your upper lash line using Super Liner Gelmatic and smudge gently with a brush or cotton bud. Continue with a lighter line below the bottom lash and smudge. Apply Super Liner Gelmatic on your water line to intensify the eyes. Finally, add the Volume Million Lashes mascara. Complete your look with a touch of colour on the lips with the Color Riche Moist Mat Lipstick.
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RESPLENDENT IN GOLD has touches of gold eye shadow with brown or indigo liner on top and subtle lips. DECODING THE LOOK
Moisturise your face with Hydra Fresh Aqua Cream. Buff the True Match foundation into your skin followed by the True Match Compact Powder to lock the foundation. Apply a light coat of the Infallible Mono Eye Shadow all over the eyelids from the lashes to the brow bone. Draw a medium thick line using Super Liner Blue Force Gelmatic Wing it towards the end of the eyelid. Continue under the lower lash using Super Liner Glamor Gold Gelmatic from the inner corner of the eye to about a millimetre and follow it up with Super Liner Turbo Turquoise Gelmatic and join the winged line on the upper lash. Finish your eye makeup with two coats of volume Million Lashes Mascara. Finally add lustre to your look with the Color Riche Moist Mat Lipstick.
SPRING RADIANCE is a pretty look that highlights the skins in shades of pink and peach with silvery mauvish eye shadow creating a flower goddess look. DECODING THE LOOK
Prep your skin by moisturising with the Hydra Fresh Aqua Cream. Follow this up with the True Match Liquid Foundation and True Match Compact Powder for a dewy fresh complexion. Apply the Infallible Mono Forever Pink Eye Shadow all over the eyelids from the brow bone to the lash line. Apply the Infallible Mono Purple Obsession Eye shadow as eyeliner close to the lash line and deepen the colour with a second coat to make a statement. Finish the look with the Color Riche Moist Mat Lipstick from the L’Or Lumiere Collection.
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NAILS /Preview
BOBBI BROWN Limited Edition Nectar & Nudes Collection Nail Polish creates a glamorous look with a
pop of colour and shine. For a fun twist, one can layer Bare Peach Glitter Nail Polish over Nectar Nail Polish. It comes in shades of Nectar Nail Polish, Bare Peach Glitter Nail Polish. MRP: `850
HOT T I PS
SALLY HANSEN Nail Rehab and Cuticle Rehab are the two new emergency rescue treatments for the nails developed to nourish them back to their original shine and strength. New Nail Rehab restores severely ravaged nails by instantly bonding and sealing the weak, fragile nail layers, while Cuticle Rehab, Sally Hansen’s new brush-on cuticle treatment, hydrates, defends, and nourishes stressed cuticles. MRP: On request
THE LATEST IN COLOUR THERAPY FOR HANDS AND FEET
MAYBELLINE NEW YORK Color Show Glitter Mania features the most stunning range of textured nail
polishes. A range of 8 trendsetting shades gives the hottest runway ready nails. It claims to have a new technology in nail enamel, textured nail paint, resulting into a shimmering effect, while the Color Dry technology provides an all new sandtextured effect in shades of Paparazzi Purple, Starry Nights, All That Glitters, Red Carpet, Matinee Mauve, Dazzling Diva, Pink Champagne and Bling on the Blue. MRP: `125
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BEAUTY/Solution
H
ome care has always been extremely important as it helps the client to keep up the facial glow. Keeping this in mind, O3+ has launched Deep Concerns that has been carefully designed for various skin concerns, such as Dehydration, Dullness and clogged pores which occurs during monsoon. There are three ranges namely, Hydrating Moisture allowing the skin to maintain its moisture level, Pore clean up that helps in getting a relief from clogged pores and Brighten up that helps the skin regain the lost radiance.
However talking specifically about monsoon season cleansing is of utmost importance, which needs to be done thrice a day as the skin needs to be relieved from the excessive oil. Toners should be used to balance the skins pH level which needs to be followed by a serum for a pore clean up. Hence Deep Concerns’ Pore clean up set is the best for monsoon as it does not only minimizes oil but also clears dark spots and stickiness during monsoon.The set comprise of three product which includes a cleanser, tonic and a serum. Going into the details:
Pore Clean Up Serum – The serum is enriched with white tea extract that minimizes oil, while filling up the pores. This is an excellent product for calming irritation and shrinking pores.
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MONSOON
Clean-Up
THE ARRIVAL OF MONSOON IS SURELY A RELIEF FROM SCORCHING HEAT BUT ATMOSPHERIC CONDITIONS COULD BE A MAJOR THREAT TO THE INTERNAL FACTORS OF THE SKIN. INSPIRED BY DERMAL PRESCRIPTIONS FOR HOME MAINTENANCE, O3+ INTRODUCES THE DEEP CONCERNS HOME CARE LINE COMPRISING OF A STEP BY STEP REGIME FOR DAILY SKIN MAINTENANCE.
Pore Clean Up Cleanser – It is enriched with botanical extracts and not only cleanses skin but also clears dark spots. Moreover this cleanser comprises of orange peel extracts which is excellent for exfoliation.
Pore Clean Up Tonic – This tonic not only minimizes the pores but also the mushroom extracts help in giving a smooth matt finish to the skin.
a
Initiative
“If I’d known I was going to live so long, I’d have taken better care of myself.” - Leon Eldred
Love your soul, de-stress your mind
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BEAUTY/Dermat Speak
CHECK Your Facts
IN THIS COLUMN DR DEEPALI BHARDWAJ, RENOWNED DERMATOLOGIST AND LASER SURGEON AND FOUNDER OF THE SKIN & HAIR CLINIC ANSWERS SOME OF COMMON QUERIES ABOUT SKIN AND VARIOUS TREATMENTS THAT OFTEN COMES TO OUR MIND.
• What is botox and what is its importance?
Botox is a trade name for a content called botulinum toxin which is a neurotoxin inhibitor and blocks the muscle contraction look by temporarily blocking Ach ( an enzyme) to complete the action. It’s importance is in the field of poliomyelitis ( polio) management to anti ageing where it’s used to erase the dynamic lines and wrinkles.
• How safe is it?
It’s very safe if the product is by a standard company like Ranbaxy (Neuronox) or Allergan (Botox) in India as both are US FDA approved products and also it’s safety is more when the injecting it doctor is experienced and well versed with the facial anatomy.
• Does it have any side effects?
“Temporarily ptosis of eyelid” is commonly seen when eyebrow shaping is attempted for someone whose frontalis muscle is not strong enough that means the eye lid droop besides some very rare times droop of the lip margin too can be seen. Also if under dosed then no results and if over dosed then an artificial plastic face look may get formed.
• At what age one should go for botox?
Not before 25-30 and not beyond 65 I recommend. Also at 25 it should be used for facial aesthetic correction like of eyebrow balancing or excessive crowe’s feet, gummy smiles and other indications, it should be used mainly after 35-40 years of age.
• Is there any difference in botox treatment for
men and women? If yes then what is it?
Male skin is more thicker than a female’s as muscle fibers are thick hence they need more number of units of the botulinum toxin to knock the muscle to ease, than in a females skin.
• What are the preventive measure after
having botox?
Not one should lie down straight for six hours, any strenuous exercise for 24 hours like lifting heavy weight or bending down
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excessively should be avoided, avoid steam and sauna for 24 hours, avoid facial massage for seven days and to animate, as in use the muscles which have been injected as much as possible so as to help the effect settle in sooner and better.
• What kind of investment does it require?
Investment directly depends upon the number of units needed and that’s dependent on the number of wrinkles and the depth of same. Hence longer and deeper the wrinkle means more number of units is needed and generally botulinum toxin wears off in 3-4 months and hence has to be repeated in that time span to continue to be wrinkle free. Costing is per unit `250-350 per unit.
• How many sitting one has to undergo and what are the complications? It’s a single sitting procedure specially when done by an expert and lasts for 3-4 months time period and then it has to be repeated. In some ladies who take it regularly for years, complications most commonly seen are thinning of the skin muscle fibre and hence a very plastic look of the muscle. Also,if injected wrongly or over dosage or in patients with history of neurological complications are injected, then ptosis (droop) of muscle can happen eg: eyelid droop, lip droop, cheek droop but they are all temporary and shouldn’t last more than 3-4weeks. Also bruising can occur at the injection site which dissolves in 3-4 days.
• Who are contraindicated for this procedure?
Ladies who are pregnant & lactating should avoid botox injections. Also, patients of Myasthenia Gravis, neuromuscular disorders and dystrophies, past history of facial paralysis should not take the treatment.
• What to watch out for during the treatment
Few things to remember is never go in for botox, even if not your first time, 2-3 days before an important function also when you are taking the treatment please see the vial of botulinum toxin. It should be a fresh vial opened just for you and prepared for injection.
BEAUTY/Focus
Luxury Skin for
A RUN THROUGH OF SKIN SENSATIONS TREATMENT FROM CASMARA PRESTIGE
S
kin Sensations Treatment from Casmara Prestige is a premium quality professional facial treatment, which provides all the necessary elements to help the skin to function better (water, minerals, vitamins, etc.). Generally these elements are always present in healthy skin, but for diverse reasons these elements get lost causing imbalance (dehydration, lock of vitality, elasticity, tone, etc.) and leads to premature ageing. Therefore Skin Sensations Treatment with the high-tech liberation of active ingredients is comparable to the invasive treatments available at cosmetic medical clinics. The treatment comprises varied range of products which makes this treatment best for the skin.
increase the penetration of Vitamin C, in this way it oxygenises the skin making it firmer end it has antioxidant properties.
Vitaminic Enzymatic Serum
This cleanser contains trace elements such as Copper and Sulphur. The antiseptic qualities of these elements delicately and profoundly rinse away the dirt particles.
The serum contains EUK-134® an ingredient derived from manganese, this imitates the activity of two important enzymes that defend the body from free radical attacks. Vitazyme® Ace Complex is an original and innovative way of making the most of vitamins. It consists of joining them with vegetable: Vit. C (vital for the formation of collagen) joined with citric peptides. Vit. A (controls the rhythm of epidermal renovation) joined with carrot peptides. Vit. E (essential for maintaining cellular defence) joined with wheat peptides. Fucogel 1.5P®, this active ingredient comes from focus seaweed and is considered a hyaluronic acid but of a marine origin. It forms a totally permeable hydrating film for the skin.
Stimulating Ampoule
Vitaminic Mineralizing Serum
Melt on Cleansing Gel
The concentrated serum stimulates mechanisms of absorption and helps make better use of the active ingredients in this phase end the other phases to follow. It contains; Oligogeline®, an extract of the Chondrus Crispus seaweed with a gentle mineralising effect: provides Calcium, Magnesium, Manganese, Zinc and Phosphorus. It forms a film or «patch» which aids absorption end helps make better use of the trace elements and the other active ingredients. Ellagi-C® is an ecological extract from the bark of an African tree Anogeissus Leiocarpus very rich in special tannins that
A light emulsion that has a wealth of active ingredients: minerals, proteins, vitamins, trace elements and active nutrients and protectors for the skin. Casmara is the first Derma-cosmetic Laboratory in the world to incorporate Trace Oat Protein Complex®, an OAT protein complex made up of the most interesting and active minerals and trace elements for the skin. It contains Vitazyme® Ace Complex (Vit. C, Vit. A, Vit. E) and Aurealis®, a moisturising ingredient able to increase hyaluronic acid synthesis by .44 per cent. Natural Jeju Organic Camellia Oil®:
moisturising, anti wrinkles and soothing; highly recommended for sensitive skins. ARGAN OIL, ecologic, very nutritious and easily absorbed. Rich in Vitamin E and Polyunsaturated Fatty Acids (Omega 3 and 9) gives great elasticity to the skin and moisturises.
Gold Mask 2080
A seaweed based mask with carbohydrates that are able to set and form a plastic like film exerting some pressure on the area where it has been applied, aiding the penetration of the principal ingredients applied in the previous phases and those of the mask itself. It contains 24 Karat Gold Dust which nourishes and revitalises the skin as it induces absorption of the mineral nutrients, it also helps to avoid flaccidity of the skin.It has antioxidant properties that impede the accumulation of free radicals and strengthens the skin’s protective barrier, defending it against external aggressions. Magnesium is another active ingredient with a grand capacity to retain moisture and improve the permeability of the epidermal barrier. Calcium acts as a modulator af the proliferation and differentiation of keratinocytes. Sodium, together with Potassium regulates the moisture balance in the skin tissue.
Mineralizing moisturizing cream
The light textured Cream Gel contains the fundamental ingredients of this product line and completes the Skin Sensations Professional Treatment: Trace Avena Protein. Complex®,Betaina,Vitazyme Ace Complex® Y Natural Jeju Organic Camellia Oil®.
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BEAUTY/Solutions
flaunt Spotless Fairness DELVING DEEP INTO THE SCIENCE BEHIND SKIN CARE, CHERYL’S COSMECEUTICALS HAS DEVELOPED PRODUCTS SPECIFICALLY DESIGNED TO ADDRESS SKIN CARE NEEDS WITH FABULOUS RESULTS. IN CUE TO THAT THE BRAND HAS LAUNCHED DERMALITE - A REVOLUTIONARY SKIN TREATMENT THAT GIVES INSTANT FAIRNESS AND LIGHTENS SKIN.
W
PROFESSIONAL TREATMENT PROCESS: Step 1 | Cleansing
Face Wash - Exfoliates and hydrates skin. Inhibits melanin production and soothes skin
Step 2 | Deep Cleansing
Deep Cleanser - Lightens skin and improves skin texture. Protects and moisturizes skin
Step 3 | Toning
Freshner- Constricts pores. Cools, soothes and hydrates skin
Step 4 | Peeling
DermaLite Peel- Helps in skin desquamation and exfoliation. Improves
Cheryl’s DermaLite Professional Treatment
skin’selasticity and revives skin’s healthy tone and texture
Step 5 | Neutralizing
Peel Neutralizer-Neutralizes the peel and moisturises skin
Step 6 | Massage
Vitality Cream-Maintains condition of skin and moisturizes skin
Step 7 | Concentrate
Intensive Concentrate - Lightens and soothes skin.
Step 8 | Mask
Intensive Fairness Mask - Lightens and soothes skin. Moreover to maintain the results of the professional treatment, one has to continue with proper care at home with Cheryl’s DermaLite Homecare Treatment that helps in lightens skin, promotes radiance, glow, evens skin tone and prevents darkening. The homecare treatment is infused with Chamomile, Liquorice, Vitamin B3 that helps in skin lightening. Cucumber extract prevents excessive sebum secretion. Arbutin stabilized Vitamin C prevent melanin synthesis. And Titanium Dioxide and Vitamin E protect skin and prevent further darkening.
HOME CARE ROUTINE Step 1 | Cleansing
Face Wash- Exfoliates and hydrates skin while increasing skin barrier protection
Step 2 | Toning
Freshner - Lightens skin and acts as antioxidant. Controls sebum secretion and constricts pores
Step 3 | Whitening
Fairness Lotion - Improves skin texture and reduces fine lines and wrinkles also Inhibits melanin production
Step 4 |Sunblock
DermaShade - Provides complete UV protection and prevents from sun-damage. Known to work as an anti-oxidant
Cheryl’s DermaLite Homecare Treatment
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GUTTER CREDITS
omen are constantly looking for convenient and easy ways to achieve flawless radiance and glow. With rising pollution levels, the skin takes a beating. Skin dehydration, dullness and darkening are just a few of the ill effects. Giving a one-stop solution to all these problems Cheryl’s has launched Dermalite, backed with scientifically-proven herbal actives and bio-technological ingredients in the purest form.It not only reduces tanning but also exfoliates skin to protect against the sun, while giving instant fairness, radiance and glow. This path - breaking product lightens, soothes, improve the skin’s barrier function and inhibits melanin synthesis. Cheryl’s DermaLite Professional Treatment is an eight step procedure specially designed to achieve the desired results. It comprises of Liquorice extract and Niacinamide that gives instant fairness, fresher and radiant look. Along with Cucumber extract which provides intense hydration, glowing skin and youthful look. The Green tea extract works as anti-oxidants and protects skin from damage.
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FRAGRANCE/Preview
Fresh Wafts GET SEXY AND SEDUCTIVE THIS MONSOON
SALVATORE FERRAGAMO
BECKHAM
Leading beauty and lifestyle stores
retail stores
Inspiration: The
has been created to convey the world of Victoria and David Beckham that has sophistication, luxury and intimacy. It infuses in an atmosphere that sparkles and sizzles with the attraction and between the both of them. electricity betw
Signorina Eleganza nza Packaging: 30ml, 50ml 0ml and 90ml MRP: `3,600 onwards Availability:
Intimately Packaging: 30ml, 50ml and 100ml MRP: On request Availability: Leading lifestyle and beauty Inspiration: A brand new fragrance duo
fragrance depicts grace and refinement, and is a tribute to sophistication that celebrates feminine seduction.
Notes: The perfume introduces
Notes: The fresh head
Lotus breeze, sweet and fresh Bergamot and Rose petals. The middle notes include mid Lily Li from Casablanca, seductive notes of se Tuberose and Neroli, T while the base fondles w with w powdery Vanilla, warm and milky w Sandalwood and S sensual Musk notes. s
notes of Grapefruit and Pear open the stimulating sensation, followed by Almond powder and Golden Osmanthus petals that provides delicate and intense note in the heart and rounds it all up with Patchouli and White Leather, creating a dry-down effect.
JAGUAR
stores
IInspiration: The fragrance
comes across as fresh and seductive, inspiring the senses and appeals to the natural instinct of the modern man.
Notes: The refreshing note
perceived at first contact comes from the refined blend of Mandarin, Bergamot and Orange. This pleasing prelude flows immediately into the aromatic accord of Lavender, Juniper Berry, Basil and Anise Star. This further invokes the delicacy of Lotus flowers and Orange blossoms seductively blending with the spiciness of Ginger. In the base, the subtle woody and balsamic notes are accompanied by luxurious Sandalwood, sumptuous Benzoin and White Musk.
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MARKS & SPENCER
Per Una Opulence Packaging: 100ml MRP: `1,399 Availability: Marks & Spencer
retail stores
Inspiration: The EDT invokes
England’s romanticism that’s sensuous as well as warm.
Notes: It has a lavish blend of
Orange and Ginger top notes warmed by spicy Pepper and exotic Orchid. This is closely followed by unveiling the luxurious accords of Vanilla and Vetiver in the base.
GUTTER CREDITS
Classic Packaging: 100ml MRP: On request M Availability: Beauty retail A
GUTTER CREDITS WLFW 2014, FIAMA DI WILLS SHOW, PANKAJ AND NIDHI
Fashion & Lifestyle
SPECIAL
Making it fair for the
FAIRER SEX A PHRASE THAT HAS OFTEN COME TO THE RESCUE OF ADVERTISERS FOR MOST OF THE THINGS THEY ARE ACCUSED OF IS THAT ‘ADVERTISING REFLECTS THE SOCIETY’ IT’S BORN OUT OF SOCIETAL BEHAVIORS AND TRENDS. WELL AS I SECOND THIS VIEW, I FEEL IT’S INCOMPLETE AND THAT THE VICE-VERSA IS ALSO EQUALLY TRUE. OWNING TO THIS BELIEF I DON’T ACQUIT ADVERTISING COMPLETELY OFF THE GUILT THAT IT IS IN A SMALL WAY CONTRIBUTING, MAY BE NOT TO RAPE OR OTHER HEINOUS CRIMES AGAINST WOMEN, BUT TO REINFORCE A STEREOTYPICAL IMAGE OF WOMEN IN THE SOCIETY WHICH IN TURN CONTRIBUTES TO A CHAUVINIST MENTALITY AGAINST WOMEN.
A
s the cliché goes ‘a picture speaks louder than words’, for TV ads it should be rephrased to ‘a motion picture speaks the loudest’ and with the media planners ensuring that you are exposed to an ad many times in a day, it enters the realm of subconscious. Like everything else, this input and the resulting output can be positive or negative and advertising is no different. There is this preposterous ad where a bikini clad model seductively walks out of water in the beach… don’t yet raise your
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eyebrows to question ‘what’s wrong?’, not until you guess the product it was promoting. It was a TVC promoting an Indian cement brand, yes you heard that right! And voice over said “Vishwaas hai, Isme kuch khass hai”. Then there are product categories that often stereotype women, for instance, many deodorant ads make us believe that if you wear them you become a chick magnet. It’s not just in television you see them on billboards, print ads, internet etc; not just in India, objectifying women is
prevalent in many developed countries. American Apparel, a popular brand in America, is known for its provocative and controversial advertising campaigns that are often sexually charged. One such billboard in Manhattan proved to be too much for local residents, who not only issued numerous complaints about the ads, someone also tagged the billboard with graffiti which said - “gee! I wonder why women get raped”. The message aptly reads as the copy of the billboard highlighting the consequences of such
Brands like ICICI, HDFC, TATA Tea, Fast Track, Nirma, sanitary napkin brands and many more have done great work to demolish the typecast. This IPL season saw brand Havells air the brilliant ‘Respect Women’ campaign, consisting of five TVCs, one each for a product range and a youtube video that went viral. mindless promotion. On the other hand the recent Tanishq (TATA’s jewelry brand) commercial sends out a bold message where a dusky lady with a child is getting married again in Indian tradition and when the 5 something girl child insists that even she wants do the ‘round-round’ (the saat phere) her would-be dad picks her up to the complete ritual with the lady. The ad garnered almost half a million hits on YouTube in 1st week and most comments read ‘beautiful…’ ‘it made me cry…’. Most brands in the organised category and most big agencies have consciously checked and corrected the way they portray women in their communications. Brands like ICICI, HDFC, TATA Tea, Fast Track, Nirma, sanitary napkin brands and many more have done great work to demolish the typecast. This IPL season saw brand Havells air the brilliant ‘Respect Women’ campaign, consisting of five TVCs, one each for a product range and a youtube video that went viral. The campaign centered around tongue-in-cheek ads where the women made the men realise that they are not home appliances responsible for household chores and the men are equally responsible. A strong message coupled with clever copy went a long way in breaking the stereotype of the typical jobs women are expected to do. The times are changing and the ad industry has taken conscious steps to break the typecasts, take for instance the Google reunion ad, what I love about the ad is that it’s the grand daughter who takes the initiative and makes things happen and the Bournvita ad where a girl is shown practicing and winning in boxing. A rough estimate would put 90 per cent
of the national brands fall in this category and especially in the last 4-5 years the awareness has increased manifolds; it’s the 10 per cent of insensitive advertising that puts the industry in the bad light. It will be unfair just to blame ads for such behavior feature films, music, tv shows, soap operas, news papers, social media, internet etc are partners in crime. Also lawlessness when a culprit is not punished, delayed justice and inappropriate punishment are ingredients in creating an insensitive and dominant society. Does regulation help? Yes it does. Advertising Standards Council of India (ASCI) is very active; viewers can report objectionable ads on their website and immediate action is followed. But regulation can go only that far and ban, on the contrary, popularises the content even more. The regulators have little control over the unorganised sector where there is a dire need for supervision. Marketers who value advertising, who value their customers, they respect their audience. Most of the big advertisers really understand how they should treat woman and are extremely sensitive towards their customers, the Dove’s campaign for Real Beauty is a case in point. There are NGOs like Laadli, a communication and advocacy initiative, for a balanced planned and stable population who apart from regular activities to reduce gender imbalance in communications host a national level award - The United Nations Population Fund (UNFPA)-Laadli Media Awards where they highlight, acknowledge and celebrate the commendable efforts by various media at providing gender-just perspectives, portrayals and analysis
programmes, policies, social trends and behaviors. . Above all it’s about sensitising the brand makers, both the advertisers and the agency. Many a times it’s very subtle but the consequences are far-reaching. For instance, the family planning ads always promote the imagery of a perfect family with two kids ,unanimously a boy and a girl, sounds fair at the outset; but this imagery is contributing to huge menace of non survival of the second girl child in the quest to complete a perfect family. The 2 C’s needs to be carefully looked into i.e. the content and the context – the client writing a brief or the creative person writing the copy has a blank paper and they have a choice. They can choose to write about girl who is presented like a gift to the boy who wins a bike race, or they can write about a girl driving the bike. The need of the hour is to make creative people aware of the power which they posses, because they have a power to influence mindsets and change behaviors. Make them realise that they have options and can choose to tell better stories.
About the author: KV Sridhar is the chief creative officer with the digital agency SapientNitro. During his previous stint, he has worked in the capacity of chief creative officer of Leo Burnett for South Asia. SapientNitro, which works with brands like Coca-Cola and Absolut in India, has created such a creative role for the first time. b eauty l aun chpad | 07.14
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FASHION & LIFESTYLE FASHION FOCUS
For this your readers need to read, The Green Room, my memoir published by Roopa Raintree. It all began 54 years ago. Too many events, people and places to recount in an interview. Read the book.
AS ONE OF COUNTRY’S FIRST RESORT WEAR DESIGNER
Goa made me think of resort. I started off by translating the sea, the breeze, the surf into my clothes and, in turn, ended up giving India —Resort wear...alongside minimalism and eco-friendly clothes steeped in India, Goa and the Indian geometry. None of it was planned. It evolved as a natural process by living in Goa.
AT RECEIVING THE COUNTRY’S HIGHEST HONOUR, THE PADMA SHRI AWARD 2014 FOR EXCEPTIONAL AND DISTINGUISHED SERVICE IN THE FIELD OF FASHION, TEXTILE AND CRAFTSMANSHIP
THE FASHION
MAVERICK
Having been known as the creator of minimalistic yet effective fashion statements, Wendell Rodricks has been praised in the country for his experimental drapes complimented by the usage of sheer fabrics and a hint of Goan influence. As the undeniable guru of Resort Wear fashion in the country, Rodricks has been juggling various hats, that of a writer, fashion consultant and an educationist in his attempt to give back to the land which gave him such accolades and stardom. His creativity is mastered by his enormous hard work coupled with his strongly opinionated and effortless style, while greatly emphasising on the Goan culture. Being unapologetically open about his love for fashion and life, the creative genius was recently (2014) felicitated by the Government of India with the fourth highest civilian honour of the country, The Padma Shri for his unbridled contribution towards the Indian Fashion industry. Get to know the man of the hour, Wendell Rodricks, as he talks about the business and his creativity in an exclusive with Beauty Launchpad India. — By Sohani Dogra 94
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I worked very hard in fashion and for Goa. The award is an innate station and anyone who works for state, country and the international image of India can achieve the same. I am happy. But more so I am honoured and humbled.
BOLLYWOOD STYLING
Bollywood and I are toxic for each other. Many stars wear my clothes and are my friends. But my ambition lies far from Bollywood. I want Indian women to feel taller, slimmer and more beautiful in my clothes. I don’t care about their size. They are all voluptuous goddesses in my mind. As for Indian men, I want them to explore and feel proud of Indian clothes, whether, in a lungi or a dhoti pant.
DOMINATION OF COUTURE IN INDIA
Couture? This is a French domain. Our so called couture designers are Shaadi Dresswallahs milking Indian artisanship to the hilt. Please remember that we are no great artists. We are glorified tailors at best, embroidery hijackers at worst and humble tailors at honest admission.
THE BIG FAT INDIAN WEDDINGS, THE BIGGEST REVENUE GENERATORS Have it...flaunt it, seems to be the
motto of the moment, though the truly enlightened stick to the spiritual part of the ceremony, the rest just want to do a Karan Johar wedding from celluloid to real life.
style...not trends. We don’t want a dictator who tells us about colour, hem lines or silhouettes. We know what we want. SHRINGHAR...plain and simple art of beauty!
FUTURE OF THE INDIAN FASHION INDUSTRY
UNWINDING YOURSELF
I have a lot of hope. I hope what I imagine becomes real. That our weaves and dyeing and artisanship, that has wowed the world since millennia, continues to glorify Indian clothing.
EXPANDING BUSINESS FORMAT, RETREAT ‘N’ STYLE
I don’t care about business. Retreat ‘N’ Style does a great job. They let me handle creativity and don’t let me mess with the rest. That keeps my creative side intact and their business model running like a well oiled car.
INTERNATIONAL FAME
Each time I showed overseas, whether in IGEDO or at the Salon Pret a Porter de Paris, I always kept in my mind that I am representing my country and I must make India shine. Thankfully I succeeded in that task. I am a fierce patriot.
SHEER AND FLOWLY FABRICS RULING THE COLLECTIONS
India is a mystery for everyone. That is because it is sheer. You see veils, layers...that unveil the truth eventually. My sheer layers reveal my Goan Indian soul.
CONCEPT MODA GOA
MODA GOA published by Harper Collins is a long eleven year old legacy of love to my state. I wanted to record my state’s costume legacy. Via MODA GOA, I have left that legacy for Goans to follow the pursuit of the same. My Museum MODA GOA will perpetuate that legacy.
AMONGST THE VARIOUS ROLES OF A DESIGNER< WRI TER<CONSULTANT<EDUCATIONIST...THE FAVOURITE Creating clothes! It is an unparalleled joy to make flat fabric into beautiful clothes that move, breathe and live on a human body.
BUSINESS FORCAST
I don’t care about business. That is merely money. I want to leave a legacy of culture; not a bank account.
ASSOCIATION WITH THE BOARD OF TECHNICAL EDUCATION OF GOVERNMENT OF GOA
That is only one of many projects I work on in Goa. Closest to my heart is the environment at GreenGoaWorks, of which I am the Chairman. And the FDCI. I want to improve fashion in procedures and image in India and internationally.
UNDERTAKEN RESEARCH
I research till I find the emotion, then passion takes over. I want to do a collection that speaks about a philosophy...not just a visual delight.
INDIA AT PAR WITH THE WEST
Trends are for fools in the West. Indian women and men know what suit them. It’s about style, Indian
I live life. Totally. Live in a world of art, music, culture, fashion and travel. I dream the dream and then live it.
BEAUTY/Preview
LAUNCHPAD IS INVITED TO AN EXCLUSIVE POOLSIDE PREVIEW OF BCBGMAXAZRIA’S 2014 RESORT COLLECTION AT THE DESIGNER’S PALATIAL ESTATE IN LOS ANGELES BY AMY DODDS
The sleek pony is inspired by Helmut Newton’s body-con photography.
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PHIL FERNANDEZ PHOTOGRAPHY
Garden
Celebrity stylist Sean James gives the models lived-in, beachy hair for the first look.
With the show taking place on Max Azria’s estate, the feel is more laid-back than haute couture, even with designer duds.
GUTTER CREDITS
James preps a model “backstage”— in the sauna, that is.
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BEAUTY/Preview
T
GUTTER CREDITS
he grounds of celebrated designer Max Azria’s home in Los Angeles’ tony Holmby Hills neighborhood above Sunset Boulevard are an oasis amid urban sprawl. Palm fronds sway in the warm breeze, Zen meditation areas dot the landscape and perfectly maintained organic gardens take your breath away. It’s the perfect backdrop for the preview and celebration of key looks from the BCBGMAXAZRIA, Hervé Léger by Max Azria and Max Azria Atelier Resort 2014 collections. Launchpad is here to join Fred Segal’s Sean James as he preps models for this exclusive showing. Working with Phyto, James and cohort Matthew Preece craft two separate yet sexy hairstyles: sultry, loose waves and a severe, high pony. “There isn’t a lot of time to change up the looks,” James laughs, “so it’s rather chaotic.” James and his team spritz damp hair with Phyto Phytovolume Actif Volumizing Spray, then blow it out with a medium-sized Spornette brush and the Super Solano Professional Hair Dryer. First up is the beachy style, so hair is left to look natural and slightly wavy. Next is the severe pony: “We have to slick the ponytails down right up until the moment the models walk out!” James exclaims. The second style is meant to reflect images from photographer Helmut Newton, James says: “We want the ponytails to look very tight, so we are slicking them with Phyto Phytolisse Ultra-Glossing Finishing Serum.” As the final girl is whisked out from the sauna to the poolside catwalk, James heaves a sigh of relief—with a huge grin. “What a luxury to be on this estate,” he beams. “It’s so glamorous and expansive. What a great time!”
As the sun sets in the sky, the show ends with a collection of ball gowns—a perfect fit for a Hollywood fete.
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GUTTER CREDITS PHOTO COURTESY: VIKI THAKKAR
Business
ACADEMICS /Student’s Corner
Creative minds @ work
PEARL ACADEMY OF FASHION PUSHES THEIR STUDENTS TO GO BEYOND THEIR LIMITS AND DO SOMETHING DIFFERENT THAT CAN SET THEM APART FROM THE CROWD. BEAUTY LAUNCHPAD INDIA ONCE AGAIN IDENTIFIES FOUR GREAT WORKS DONE BY THE YOUNG TALENTS AND GIVES THE IN AND OUT OF THE ENTIRE EXERCISE. — BY JHUMUR NANDI
A
s a part of their curriculum the students’ enrolled in Fashion Media and Makeup of batch 2013-2014 were given a project wherein they have to create unique looks on three broad categories: Promotional makeup and hair, Creative make-up and hair, Character make-up and hair using special effects/prosthetics. Anjum Bhardwaj, Course Leader said, “The Fashion Media Makeup course at Pearl Academy of Fashion is an extensive program where we teach the basics of hair and make-up and further to a more advanced level. The students get input on basics of photography, styling, visual studies, working environment, cosmetic skin care and IT along with make-up and hair. Such Projects allow the students to think, design, research, comprehend and articulate their thoughts, their designs, and their creative sides and understand trends, market and application. Since the demand is high in the beauty industry, the competition is immense. Our students of Pearl are given more exposure and inputs of the beauty and fashion industry and hence this gives them an edge with such Projects and builds a good portfolio.” Bhardwaj further details the brief given to students for the chosen looks, “The students are given project briefs to design
hair and make-up looks around the themes they are assigned. They had to study their subjects carefully in terms of past campaigns, the market segments it caters to, styling, makeup, hair, layout and photography and apply the latest techniques and trends taught to execute their final looks.” Further detailing the three categories Bhardwaj informs that for promotional make-up and hair, the idea was to create a look to promote a social cause or a product/ brand through an advertising campaign. The entire exercise was for them to understand how an advertising project for a magazine works. This gave them an extensive experience on how the advertisements are designed. The Creative make-up and hair project allowed the students to bring out their creative sides. They were assigned themes/ key words around which they had to create and design hair and make-up looks. The students designed their respective looks firstly on face templates and then executed them. They worked on the entire look in terms of styling, colour schemes, make-up, makeup attachments and hair design. While in Character make-up and hair using special effects/prosthetics, the students had to create a character either real or fictitious using various techniques and application of prosthetics and special effects.
Inspiration: SABYASACHI CAMPAIGN (Promotional make-up and hair) Student’s name: MOHINI ARORA Preparation: While working on this project, I prepared
Learnings: By creating this rusty look inspired by Sabyasachi, I could inculcate in me an understanding of how designers and a make-up artists work hand in hand and how each element is equally important and influential. Working on this project made me organised, enhanced my time management skills as well and enlightened me with new make-up techniques which will certainly help me in future.
myself in advance. I had to match Sabyasachi’s style of simple and antique styling which made me work on the garment, detailed make-up which was an amalgam of both Indian and international touch. I required a dusky model who was an apt for my complete look and last but not the least, I prepared a hairdo which matched the cultural traditions of Sabyasachi styling. I researched on the reputed designer, his history, the trend that he has been following since 1999 when he launched his label. These made me acquainted with the kinds of hue and colour used in the make-up and styling that gave the touch of ancient and medieval times. Process: Sabyasachi’s philosophy is to give an international styling with an Indian soul and similarly I tried to achieve the same philosophy in my make-up, hairdo and styling which focused on Indian lehnga as a garment, subtle and traditional make-up paired with a big contrasting bindi and a low graceful bun which gave a feeling of revisiting an ancient mystical era.
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Inspiration: BUTTERFLY (Creative make-up and hair category) Student’s name: SWATI MARWAHA Preparation: Right after I got my theme, I started to look for pictures of butterflies,
and think up all the colour combinations I could try. I also looked up pictures of what has been done already- to take inspiration, as this was my first time, but at the same time I wanted to do something different. So I drew up a couple of face charts, made different designs, gave them different colour combinations, clicked pictures after execution, and finally did my final project, which was more of a ‘spur-of-the-moment’ thing. I wanted to use beautiful, bright colours, and convert my model’s face into that of a butterfly, rather than drawing the wings of one, as the ones that had been done before. Process: I decided to style my model accordingly, and turn her into a pretty butterfly with wings, flora and fauna halo, along with other required elements. The whole outfit had to be selected according to my look, so I gave her a dress and shoes to match as well. The halo was created with artificial flowers and vines, and tiny butterflies. The wings were photo shopped and printed, and stuck over the fairy wings that are available for kids in the market. I also used Swarovski on the face to add to the look. The look was to be delicate and pretty, and colourful. Learnings: This project really helped me to tap into my creative side, as I came up with so many ideas. I also learnt how to put it all together aesthetically.
Inspiration: ZOMBIE (Character makeup using prosthetics/ special effects) Student’s name: ADITI JAIN Preparation: Firstly I had to do a lot research about my character. I wanted a male
model for this whom I selected beforehand. Since the look was to be very gruesome, I prepared and explained the model in terms of expressions and how to bring the character alive. To get my Zombie look as real, I saw a lot of movies, clips and pictures of my character. I practiced the look in our make-up studio at least twice to get the techniques right. Process: Since using prosthetics material is a quite technical, I had to do a lot of practical application before finally getting it right for my final look. I used blood powder, hydro fix blood, tooth enamel, Artex, eye blood- blood capsules and colour spray for my zombie. Learnings: This particular project helped refine my skills at special effects / prosthetics to do character make-up. We also learned how to create burn marks, stitches, wounds, bruises, old age makeup, bald cap etc. This is additional creative make-up that we learned and this will help me work in movies, stage, theatre etc wherever special effects are required.
Inspiration: ABRAHAM LINCOLN (Character make-up using special effects/ prosthetics make-up) Student’s name: YOJNA ATTRI Preparation: I studied a lot of pictures of Abraham Lincoln, how he looked, the
clothes he wore etc to exactly replicate the look. I arranged for a male model, clothes, accessories, and shoes and did the entire styling along with hair and make-up. Process: For my Abraham Lincoln I used old age stipple and skin plast to create wrinkles. I also used crepe hair to make the beard along with spirit gum. Learnings: Learning prosthetics was one of the most interesting modules we got to learn. I am sure this will be an addition to my technical skills and I am looking forward to opportunities to apply the same. b eauty l aun chpad | 07.14
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BUSINESS /Profiles
GETTING TO KNOW YOU
MEET THE INDUSTRY’S MOVERS AND SHAKERS.
WHO Diana Schans
WHO Kiyah Wright
WHO Wayne Grund
What current industry trend excites you most right now? Anything and everything anti-aging! Our Marine Collagen Cream is a favorite.
What is your current haircolor obsession? I’m currently obsessed with platinum haircolor. It’s so edgy!
What do you love most about this industry? The people—I love being surrounded by such giving and inspirational hairstylists.
What is the best career advice you have ever received? To listen. It’s as simple as that. This came from my father years ago, and it’s really true. You’d be surprised how much you can learn by simply listening!
Who are your style icons? My No. 1 style icon is Kelly Osbourne. I also love Rihanna, Victoria Beckham and Gwen Stefani.
What is your advice to stylists looking to further themselves in this industry? Be ready to be a people-person. Be non-judgmental, and think before you speak. And always ask yourself, “What can I give to my client? What sort of style will make her feel good?” At Surface, we have a New Beginnings symposium that really speaks to this and many other facets of what makes a strong stylist.
Who is your industry icon? Without a doubt, Sylvie Hennessy, Founder of Pevonia. Her meticulous product formulations, endless energy, wealth of information and grace have always inspired me. When you’re not hard at work, how do you like to spend your free time? I cherish spending free time with family and friends; they are very important to me. I’m also an enthusiastic gardener and love anything related to herbs. I find gardening therapeutic, and it allows me time to think about things that matter.
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WHAT Celebrity Colorist, Clairol Professional
What is your go-to advice for new stylists? Find your niche in styling and build your skill from there. If you love haircolor, study the trends, keep up your education and be creative to become the best at what you do. When you’re not hard at work, how do you like to spend your free time? I travel 50 percent of the year for work, so I like to relax during my free time either at home or in Miami, which is one of my favorite places.
WHAT Founder and CEO, Surface
Any trends you’re currently obsessing over? The retro-glam look. I love a good finish; we’re really in the age of dressing hair! When you’re not hard at work, how do you like to spend your free time? Family—I find spending time with them rejuvenating, refreshing and inspiring. Especially grandchildren. They keep the world young.
THINKSTOCK
WHAT Vice President of Business Development, Pevonia
W H E R E B E AU T Y M E E T S B U S I N E S S
MEDIA PARTNERS
Diva Talk Bangalore I Capetown I Dubai I Dublin I Durban I Delhi I Johannesburg I London I Manchester I Mumbai
SALON /Design
QUICKBeauty TIPS and spa zones BEAUTY AND SPA ROOMS ARE A CRUCIAL PART OF A SALON OR A SPA. BUT THE DESIGN, LIGHTING AND AMBIANCE OF THESE AREAS DIFFER FROM THE HAIR STYLING AREA. THE BEAUTY ROOM NEEDS TO BE BRIGHT WITH PROPER LIGHTING, MIRROR AND STORAGE FOR EQUIPMENTS WHILE THE SPA ROOMS SHOULD BE DIMLY LIT CREATING A SOOTHING AND RELAXING ENVIRONMENT. Viki Thakkar, architect and owner of the design firm Vikipedia pins essential requirements for designing beauty and spa rooms, in the Eighth part of the SERIES! Beauty rooms and spa rooms should be located and zoned in the most silent part of the salon or spa. This can happen at the planning stage and not after. Noise insulation, equipment, routines of the therapists and beauticians, preparation platforms, inventory area etc. are to be considered at planning stage itself. The beauty and spa rooms should be located where availability of water supply for shower is conveniently available as are the washrooms. The plumbing layout has to be made considering the shower and steam facilities, if any. The shower and steam may be attached to a room or commonly used for functional and viable reasons. Care has to be taken of clients’ privacy, changing rooms and locker facility. Noise should be avoided from the hair area, use sound proof materials in the partitions. Doors should have privacy hardware for the attendees to know whether the room is busy or vacant. A runner to be provided with basin for keeping sterilisers, diffuser, candles, products and storage for fresh towels. Size of the beauty or spa bed to be considered at planning stage. Storage below the bed is preferable. Spa bed should be accessible from three sides and beauty room bed from two sides. If space permits have special wax rooms with ergonomic benches. Lighting should be mood and functional both with dimmable options. Air conditioning should be preferably split air conditioners or should have option to control room temperature if package units. Wallpaper adds a lot of character to the space. Use it and keep changing every year for a change in flavour and mood for the clients. Aroma candles, wall lights, up lighters and wall pieces etc should have dedicated spaces in all rooms for enhancing the ambience. Try and incorporate this also at the planning stage itself. Accessorisation is very important in a spa as that creates and gives the desired mood and ambience. Have a story board and theme attached to the spa and salon beauty room for a value addition to the design elements For more tips contact Viki Thakkar at viki@thevikipedia.com/vikithakkar@gmail.com or visit www.thevikipedia.com.
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SAS Group Company
luxury
SAS LOGISTICS INDIA
WE HANDLE
JMD SUPPLY CHAIN SOLUTION PVT. LTD.
WITH CARE
FREIGHT AND CUSTOM CLEARANCE SERVICES
AIR SERVICES
OCEAN SERVICES
WAREHOUSING AND STORAGE
SOME OF THE BRANDS HANDLED Paul & Shark Roxy Diesel Fashion Clarks Quiksilver Timberland Reliance Brands Elc Ifb Brands Claire’s Fcuk Hugo Boss Giorgia Armani Satya Paul B’witch Mothercare Versace Celio Future Fashion Hackett The Body Shop Mango Marks & Spencer Dkny Dlf Brands Premium Garments Kenneth Cole Fred Perry Ted Baker Forever21 S.Oliver Kelvin Clein Versace Address: D-607 IIND FLOOR WEST VINOD NAGAR DELHI 110092. For Queries Please Contact : Mr. Ashok Kumar Dubey, Director, +91 9650195222, +91 8860638340; Raju Pant, Senior Manager - +91 8860638342, +91 9650716173 Mumbai Head, Mr. Joe Fernando - 09967453336 For Custom Clearance Query Please Contact : Deepak Kataria - +918860638343 Branch Office Address :- Heritage Apartment Ist Floor room no. 102, Near VVF limited next to Aryan college sion killa, Sion east mumbai -400022
EVENTS CALENDAR
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PBA Symposium Las Vegas, USA Professional Beauty Association www.probeauty.org/ beautyweek/
Splash Pool & Spa Trade Show Gold Coast, Australia Interpoint Events www.splashexpo.com.au
Cosmoprof North America Las Vegas, USA Professional Beauty Association www.cosmoprofnorthamerica. com/
World Natural Hair Health & Beauty Show New York, USA World Natural Hair Health & Beauty Show http://newyorknaturalexpo.com/
Cosmobeaute Asia Kuala Lumpur, Malaysia ECMI Trade Fairs S.E.A Sdn Bhd www.cosmobeauteasia.com/
India 8th to 9th July 2014 International Beauty & Spa Expo New Delhi, India Nexus Business Media www.beautyandspaexpo. com/
24th to 25th July 2014 Health beauty & Wellness Forum Mumbai, India UBM India Pvt. Ltd www. healthbeautywellnessindia. com/
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