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July 2015 ` 100

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By Viv

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Transforming Beauty & Wellness to the next level

Editor In Chief & Publisher Ritoo Jhha

as see it! W

e are talking natural this month! Hence an analyses of natural, organic and herbal skincare and what these terms actually mean? The North American Hairdressing Awards continue to set an unearthly standard and we are proud to present Vivienne Mackinder’s winning Collection: Journey. Exquisite techniques adorn this collection, part of a master’s repertoire. I would indeed like to point at the ‘Braid Bars’, that seem to be trending in the UK currently. These pop up braid bars take the concept of blow dry bars a notch up and are styling all kinds of braid designs from the French plait, to the Dutch braid and ﬁshtail. From Selfridges to Harvey Nichols all have allocated space for this new concept in partnership with leading stylists from around the city/country. Well, indeed an interesting trend that can ring registers in the upcoming festive season in India as well. We also chat with the CEO of KOSE India to understand how the giant is taking on the Indian market! KOSE has launched a brand tailored to the market, with a promise of Japanese technology at Indian prices.

Managing Editor Kanishka Ramchandani CONTRIBUTOR Meher Castelino ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS General Manager (West India) Gajender Singh Rawat Sr. Manager (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Sr. Executive Vikas Upadhyay Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

As we continue the journey onwards, we would indeed like all to watch this space for a big announcement coming up! Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit

Ritoo Jhha

Editor in Chief

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

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ON THE COVER

BEAUTY Preview 50 Bridal Diary 53 Fashion Update 54 Movie Time 58

The Haute Bride: Pragya Yadav Fashion Round-up Silverscreen style: Dil Dhadakne Do looks unrevealed

Fragrance Review 60

A bouquet of scents

The Make-up Story 62

Outbound beauty: Goa Calling

Skincare Special 66 Skincare 71 Fashion Report 72 Monsoon Care 74

On The Cover

Beauty Beat: The latest in beauty and skincare oﬀers across shelves

Natural loving care: An analysis Revitalise with Cheryl's Ambika Pillai launches Style Loft Getting the perfect pedicure

Hair Design & Color: Vivienne Mackinder Founder of

HairDesignertv.com

Photography: Julia Pogodina Make-up: David Maderich; Fashion Styling: Beagy Produced by: HairDesignertv.com Team

News Now 16 Nails 24

REGULARS Quick updates on what's happening in the world of beauty Shine On!

HAIR Preview 28

This month’s smartest hair essentials

Cover Feature 30

The Journey by Vivienne Mackinder

Brand News 38

Eva Green: The new face of L'Oréal Professionnel

Trending Big 41

High on style

Haircare 44 Highlight Of The Year 46

Detox for your scalp Matrix SoColor usheres the new colour trend for year 2015

BUSINESS New Launches 79 Market Trend 81

KOSÉ awakens to India with Spawake Organic orientation

GLOBAL

NEWS

QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

QUADPACK LAUNCHES AIRTIGHT JUMBO STICK

Quadpack’s Make-Up Divsion has released a new airtight version of Jumbo Stick, its high-performance pen for lip or eye colour. Part of the Q-Line make-up range, the new format is specically designed to be air tight to keep the products from drying out. The product’s design shuts off the air ow into the pack. The base, which twists to eject the colour bullet, features a rubber O-ring. A special snap-on cap blocks air entry from the top. The two measures effectively seal the pack to create an airtight environment. Jumbo Stick features a smooth swivel mechanism to prevent tilting. As a result, the colour bullet twists

EARTHOIL’S FAIRTRADE ARGAN OIL TO HELP MOROCCO WOMEN WITH HEALTHCARE BENEFITS

An all-female co-operative in the Souss Valley area of Morocco has gained better access to healthcare, due to its partnership with Earthoil to produce the only Fairtrade argan oil. A full check-up was completed for each of the 60-strong group of women and a medical record created, with the majority having never previously seen a doctor. The initiative was funded by fair trade premiums, which have been paid as a result of Earthoil providing the co-operative members with a direct route to the global cosmetics market. The co-operative has had a very positive impact on its members and their families. The women now benet from a regular income, and healthcare knowledge and overall literacy have improved. The most recent fair trade premiums have been used to make working conditions more comfortable, as well as giving access to medical professionals.

SHISEIDO MAKES BREAKTHROUGH DISCOVERY ON ANTI-AGEING

Shiseido Co., Ltd has discovered the link between Impaired Lymphatic Function and Sagging Skin. It has further discovered that ‘pine cone extra’ has the effect of strengthening and normalising the lymphatic vessels. Therefore, by using ‘pine cone extra’ for two months the effects were observed to improve the nasolabial line, the facial line and sagging of the neck. Shiseido will continue to conduct basic research on capillary and lymphatic vessels to develop new skincare cosmetics and apply these study ndings to skin care cosmetics.

UNILEVER JOINS HANDS WITH WWF TO STOP DEFORESTATION

up and down in a perfect straight line, preventing damage and making application easier and more comfortable. Types of decoration techniques – silk screening, hot stamping, heat transfer, spray coating and metallising – can transform the product to achieve any look desired. Jumbo Stick Airtight has a cup size of 10.50mm, with ABS components. It comes in standard and airtight slim formats, allowing brands to offer everyday and travel variants of their product. A metal version of Jumbo Stick is also available.

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WWF and Unilever have announced a one-year, international partnership to engage consumers in the ght against deforestation – one of the key drivers of climate change – and help protect a million trees. The partnership between the world’s leading conservation organisation and the global consumer goods company will raise awareness of the importance of forests to life on earth as well as the threats our forests face. The campaign will engage consumers in the issues and give them practical ways to raise their voice and make a difference. Marco Lambertini, Director General, WWF International, said, “This partnership with Unilever is an opportunity to engage millions of consumers for forests and for the climate, inspiring positive change in people’s everyday lives.” Paul Polman, CEO, Unilever, said, “Stopping deforestation is an urgent priority in tackling climate change. Forests are second only to the oceans as the largest global store of carbon and support 80 percent of terrestrial biodiversity across the globe. As a business it is crucial that we operate sustainably and take action to help consumers live sustainably. We are delighted to be partnering with WWF to bring together a growing community of people that want to ght deforestation.”

GLOBAL

NOW PLANT JUICES FOR COSMETIC APPLICATIONS

CARBON FOOTPRINT NEUTRALITY FOR L’ORÉAL’S YICHANG PLANT

L’Oréal’s investment plan for the extension and connection to hydropower of its Yichang plant has been signed in the presence of French Prime Minister Manuel Valls and Chinese Prime Minister Li Keqiang in Toulouse, France. This project is part of the strategic agreement between the Yichang government and L’Oréal regarding the use of clean and renewable energy such as hydropower and solar panels. By the end of 2015, Yichang will become L’Oréal’s rst Asia-Pacic plant for efcient energy utilisation and to reach carbon footprint neutrality. “Our world-class Yichang plant is L’Oréal’s largest make-up production center in Asia-Pacic,” said Alexis Perakis-Valat, Executive Vice-President, Asia Pacic Zone and CEO of L’Oréal China. “For Yichang to become carbon neutral demonstrates our continued condence in the long-term prospects for China and the Asian market, as well as our strong commitment to sustainable development.”

NIVEA REMAINS TRUE TO ITS BLUE

The Federal Supreme Court of Germany reversed a 2013 decision made by the Federal Patent Court. The case was about the deletion of the registered colour trademark, NIVEA Blue. At the instigation of a competitor, the Federal Patent Court ordered the removal of the colour trademark from the German trademark register. The case will now begin at the Federal Patent Court again. Beiersdorf welcomes this decision by the Federal Supreme Court, which regards the colour as a trademark and not only as a decorative background.“Since 1925, the colour NIVEA Blue, as it is used on the legendary blue NIVEA Creme tins for example, has stood for the brand values of NIVEA: Trust, Closeness and Care. It is the ‘face’ of the brand and the foundation for the global design language of NIVEA products. Its wide use over a long period and across the brand portfolio has ensured that consumers around the world associate the characteristic blue with the absolute highest skin care competence. For this reason we will spare no efforts in protecting the iconic colour image as well as all other brand and design rights,” says Board Member Ralph Gusko.

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Symrise launches a series of freshly pressed plant juices within its Actipone® range. Manually pressed without the use of any solvents, the juice varieties are traceable and certied organic. Their proven effects in cosmetic applications range from moisturising properties to soothing and antioxidant ones. Consumers associate green smoothies with fresh, natural and healthy benets, a vitamin boost, which is provided in an easy-to-consume format. Traditional plants have long been used in food, as tea and for herbal medicines and skincare. Now, the trend has evolved to green smoothies, which offer alternatives to the standard fruity options, chock-full of green leafy components and vegetables. This ‘green smoothie’ trend originated in the US and the UK and is now spreading around the globe. At Symrise, too, fruits and vegetables with proven in-vitro tested efcacies play an important role as natural ingredients in cosmetics. For this reason, the Cosmetic Ingredient Division is now extending its range of offerings to include freshly pressed plant juice varieties that can easily be incorporated into cosmetic applications. The plant juice varieties are suitable for a vast number of cosmetic applications and beyond, e.g. hair, face and body care.

BURT OF BURT’S BEES PASSES AWAY

Burt, an inspiration for Burt’s Bees, passed away among family and friends in his home town in Maine. He dened this brand in immeasurable ways and was a champion of sustainability practices. Burt was a beekeeper, a reverent observer of nature. Burt was an uncompromising individual of his own invention – shaped by the moment and his curiosities rather than his ambitions or someone else’s grand plan. He was a pioneer who found himself always on the precipice of progress.

INDIA

AMAZON.IN LAUNCHES LUXURY BEAUTY STORE

Amazon.in announced the launch of its Beauty Luxury Store, which has a wide range of products from 17 luxury brands catering to skin, body and hair care needs. From luxury facial skincare rich in exotic ingredients to perfumes and products for hair, body, eyes, lips, hands and feet, all the products on the Beauty Luxury Store are from brand authorised sellers. “Looking at the growing demand of skincare and beauty products among discerning Indian consumers, the luxury beauty store reinforces our vision of transforming the way India sells and buys. In our effort to make luxury easily available to our consumers, we are excited to offer a wide selection of handpicked luxury beauty products. Customers can now order their favourite luxury beauty brands from the comfort of their homes with Amazon.in,” said Samir Kumar, Director, Category Management, Amazon India. The Beauty Luxury Store on Amazon.in is designed to cater to grooming needs of both men and women. The beauty luxury store features selection from leading brands including L’Occitane, Crabtree & Evelyn, Kama Ayurveda, Forest Essentials, Davidoff, Calvin Klein, Dermalogica, Ren, Temple Spa, Leighton Denny, Jo Hansford, Shaze, Dr. Lipp, Eve Snow, Pangea Organics and The Camel Soap Factory and men’s grooming products from Gentleman’s tonic, Kama Ayurveda, Davidoff and Calvin Klein.

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CHINA BEAUTY EXPO GETS UNPRECEDENTED TURNOUT

China Beauty Expo (CBE), Asia’s leading beauty trade, recently concluded its 20th edition on a high note. Held in Shanghai New International Expo Centre from 19 to 21 May 2015, CBE, a large proportion of visitors were senior decision-makers, including executives from companies such as SASA, Sephora, Watsons and a number of leading distributors. There were 2,120 suppliers from all over the world, including Cheislie Formulations, Jala, L’Oreal, P&G, Reef Cosmetics and Shanghai Jahwa, showcasing the latest beauty and cosmetics innovations during the three-day event. Claudia Bonglioli, International Director, Informa Beauty and Informa Baiwen (CBE), said, “The global beauty market has been projected to reach new heights, with Asia continuing to lead the global market in the years ahead. The show is well poised to support the industry’s growth, and we look forward to bringing more of the industry together to help them realise the full potential that the market possesses.” The show offered new attractions for exhibitors such as WeChat Conference and CBE-Beyond Beauty Trends Conference, besides increase in footfalls. This year’s event occupied over 150,000 sq m of exhibition space. China Beauty 2016, the 21st edition of CBE, will once again be held in Shanghai, from 18 – 20 May 2016. “We are pleased to announce that we have signed a long-term contract with the Shanghai New International Expo Center, where CBE has been held since 2005. We are looking forward to welcome more than 2,300 participating companies, over 180,000sqm of exhibition space. In addition, CBE will continue developing more benecial and more in-depth contents, to continue the support of the development of the beauty industry,” said Sang Jingmin, Chairman of China Beauty Expo Organising Committee

VLCC CELEBRATES INTERNATIONAL YOGA DAY

On the occasion of International Yoga Day, the wellness brand VLCC advocated the cause of holistic wellness by conducting yoga sessions, across its 250 wellness centres and vocational training institutes in India and the Gulf Cooperation Countries (GCC). Over 5000 people participated in the session conducted by the company’s trainers and wellness experts. Vandana Luthra, Founder, VLCC Group, said, “Given the hectic pace of our lives, it is imperative to pay attention to our health. We are blessed to be born in a country, which has given Yoga to the world, a 3000 year-old tradition that is now being recognised as a holistic approach to health and wellness.” Luthra is a general-body member of the prestigious Morarji Desai National Institute of Yoga in New Delhi. VLCC offers a service called YaPTM – a unique combination of Yoga and Physiotherapy. It is a novel concept that combines the Eastern philosophy of Yoga and ancient Oriental principles of balancing vital energy, with the Western technology of Physiotherapy using Bio-Energy Stimulation. YaP accelerates the recovery of damaged tissue at the cellular level providing pain relief as also overall wellness. YaP is available as a service at select VLCC centres and the company has recently launched YaPTM Organics products, too.

INDIA

TAJ SALON NOW OFFERS EXPRESS TREATMENTS

Taj Salon has introduced express treatments and quick xes to t into your city slicker life. Taj Salon has curated a corporate menu for both men and women that cater to hair, nails and skin. A complimentary shoe shine and blazer ironing for men and an eyebrow shaping and sari/blazer press for women can be availed upon request. An array of innovative techniques and styles to deliver the latest trends in beauty and fashion the express way are: Color me instantly: This ten minute express treatment for men is priced at `2540. The Classic Grooming Package: Enticing you to groom your complete self, the classic grooming package offers a haircut and shave along with a fast face x in 20 minutes. Nailing it: Pamper yourself to the express manicures and pedicures in 20 minutes, priced at `660 and `870 respectively. Go hairless: Avail Intimate Waxing and Threading procedures for 10-15 minutes starting at `1530 (intimate waxing) and `210 (threading). Other items on the corporate menu include cut and le for hands and feet and regenerative face mask for men and wash and blowdry/ updo, anti fatigue/brightening face mask and light make-up for women.

20TH ANNIVERSARY OF THE TEA TREE RANGE

The Body Shop’s Tea Tree Oil is a potent purifying treatment that targets blemishes for clearer-looking skin. The original Tea Tree Oil became an instant success for its skinpurifying, blemish-beating effects. Now, a complete line-up of Tea Tree products for blemishprone skin, including washes, treatments and even a BB Cream is available with The Body Shop. All together, the Tea Tree range offers a complete solution for blemished skin. “I love The Body Shop’s Tea Tree Oil because it’s powerful and doesn’t irritate my skin. I use it almost every single day and keep a bottle handy in every handbag I have,” Dr Terry, Global Skincare Expert, The Body Shop. The Body Shop is launching the two best-selling Tea Tree products in limited edition super sizes – Skin Clearing Facial Wash that deeply cleanses and puries without drying the skin and Tea Tree Oil that targets blemishes.

MOMMY MAKEOVERS AT AESTHETICS MEDISPA

Motherhood brings with it a number of woes that can seriously affect your self-condence. Sagging and loss of breast volume, stretch marks, bulging tummy, overhanging paunch, deposition of fat around waist, hips and thighs, Caesarean scars are a few of them. Aesthetics Medispa offers to give you the pre-pregnancy body back with a combination of body transforming surgeries under the package of Mommy Makeover, a range of cosmetic surgical techniques. It includes procedures such as tummy tucks, breast aesthetic improvement and liposuction for a slimmer, tter body post-pregnancy. Other treatments are skin tightening, cellulite treatments and stretch mark elimination. Dr Ashish Davalbhakta, Founder, Aesthetics Medispa says, “Women nd it difcult to lose the excess weight they gain during pregnancy despite following a strict diet and rigorous exercise regime. Mommy Makeovers addresses a woman’s post-pregnancy body issues in a single-session surgery or in planned stages.”

FACETHETICS CONFERENCE HELD IN MUMBAI

Facethetics 2015 is a one-of-a-kind conference providing a platform to doctors dealing with various aspects of dermatology to share their knowledge and learn from each other. Brainchild of AFAASI (Association of Facial Aestheticians and aesthetic Surgeons of India), Facethetics is the only conference that brings doctors from different specialties under one roof to bridge the gap between various specialists. Over 400 delegates and 35 eminent national and international speakers marked their presence at 2 days conference. The conference was held at Nehru Centre, Worli, Mumbai. Dr Apratim Goel, Organiser and Vice President, Facethetics 2015 and Dermatologist, Cutis Skin studio, says “Facethetics is committed to deliver the highest quality of education and knowledge sharing in the eld of Facial Aesthetics. It is a platform to discuss the newer treatments and technologies available in the western world and be the rst one to get it to India.”

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NAILS

Shine On!

Sally Hansen: The Sally Hansen Magnetic Nail Color comes with a magnet. Place it above the nail when the polish is still wet and after 10 seconds lift the magnet to reveal designs. Now great nail art is on your ﬁnger tips, quite literally!

JULY IS FULL OF COLOURS, THANKS TO THE NEW LAUNCHES IN NAIL ENAMEL. — BY KANISHKA RAMCHANDANI

FACES: FACES Hi Shine Nail Enamel gives an immaculate ﬁnish and intense shine to your nails, just with a single stroke. With such trendsetting colours, you can be as trendy as you want.

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Chambor: Chambor’s Happy Hues collection has some happening colours for your nails. Infused with matte eﬀect and glitter, the nail polish helps create interesting styles for your tips and toes.

IMAGE: ALL-FREE- DOWNLOAD.COM

HAIR

HAIR /Preview

PARACHUTE OIL WITH THE GOODNESS OF ALOE VERA

Parachute Advansed has launched its premium haircare product – Parachute Advansed Aloe Vera Enriched Coconut Hair Oil in Maharashtra. The first of its kind amalgamation of coconut oil and aloe vera promises to enrich the hair quality. While coconut oil nourishes and strengthens the hair, aloe vera is known to moisturise thereby keeping the hair soft, silky and smooth. The Parachute Advansed Aloe Vera Enriched Coconut Hair Oil will be available at retail outlets across Maharashtra. The product will be available in 75ml (`35), 150ml (`65) and 250ml (`99) bottles.

KMX BY KEVIN.MURPHY

KMX, the signature KEVIN.MURPHY Experience, is here. Following the three step process of prime, prep and finish, KMX exfoliates, cleanses, conditions and adds a finishing touch to the hair. This treatment is specially formulated for personalised preferences, offering a luxurious experience to restore shine and nutrients within the hair. The treatment offers the ultimate salon experience giving smoothness and softness to the tresses leaving them flexible and manageable. The masque is a perfect treatment for chemically treated and coloured hair. Abundant in vitamins natural aloe extracts, jojoba esther, quinoa and proteins are used to promote growth and cellular regeneration. Price: On request

MOROCCANOIL® TREATMENT NOW HAS HOME AND AWAY OFFER

A conditioning, styling and finishing tool, Moroccanoil® Treatment is now available in Home and Away offer. The offer includes Moroccanoil Signature Scented Candle as a free gift. Moroccanoil’s innovative, high-performance haircare line gets instantly absorbed into the hair to help create luminous shine and luxurious and silky perfection, transforming hair with dramatic results.

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Featuring a proprietary blend of powerful ingredients, including Moroccanoil’s signature argan oil, this advanced treatment fortifies hair, improves elasticity and shields against harmful environmental stressors. Providing the perfect foundation for hair styling, Moroccanoil® Treatment instantly brings relief to damaged hair, leaving it shiny and healthy from root to tip. The pack contains Moroccanoil® Treatment (Original) in 100ml (Home Size) plus in 25ml (Away Size) bottles.

NEW CURLING IRON BY BABYLISSPRO

BaBylissPRO, a name to reckon with in electrical appliances in professional hairstyling, brings to India the eco-friendly coneshaped Curling Iron. This conical iron creates beautiful loose curls and waves ensuring quick styles with the least of efforts. This easy to use this iron is made with Titanium Tourmaline Technology that heats up quickly with preferred temperature control. The heating barrel comes with a safety feature - ‘staycool tip’. With a separate power button, the conical iron comes with power indicator lights and auto-shut after 72 minutes. BaBylissPRO has also included heat mat and 2 heat finger shields to ensure safety and protection against direct contact with heat. The BaBylissPRO Cone-shaped Curling Iron has been made in consultation with the creative leaders in professional hairdressing, and hence is ideal for all hair types and thicknesses. It is priced at `5,475.

HAIRCARE LINE BY IRAYA

Iraya has introduced a selection of haircare products to suit any hair type. These products give your hair the tender loving care making it shine all day long. Choose from Iraya’s no-fuss haircare range of hair oils, masques, conditioner and shampoos. The Fruit & Honey Shampoo and Black Tea & Lime Shampoo

add bounce and lustre to the tresses. Restore vitality and shine to the hair with deep conditioning Hibiscus Balsam and Hair Masque with 11 herbs. Revitalise the scalp with Nourishing Hair Oil and Essential Hair Pack that brings essential nutrients to hair roots. Prices start at `345.

JAGUAR UNVEILS J-CUT 30

The Jaguar J-Cut 30 is a mini trimmer for facial hair contouring. Weighing just 120 grams, the trimmer comes with an outstanding running time of 60 minutes once fully charged. Posh and versatile in design, the trimmer delivers an amazing contoured cutting styling that is suitable for all kinds of detailed work and finishing. The sleek profile and battery powered operation makes it perfect to be carried on journeys, helping maintain a groomed appearance. The set contains one attachment comb for three cutting lengths of 3, 6 and 9 mm. It is priced at `9,975.

DOVE INTRODUCES OXYGEN MOISTURE RANGE

The new Dove Oxygen Moisture range is an advanced solution to give hair the balance of moisture and volume. This new range with innovative Oxyfusion Technology leaves the hair nourished, smooth and 95% thicker. The Dove Oxygen Moisture Conditioner delicately moisturises dry and dull hair, restores smoothness and leaves hair looking thicker. Speaking about dry and dull hair problems, Dr Punit Saraogi, Clinical Dermatologist and Trichologist, said, “To treat dullness and combat dryness, there is a need for a well-balanced formula that nourishes your hair and adds the right amount of moisture, without weighing it down.” The range contains Dove Oxygen Moisture shampoo and conditioner. The price range starts at `83 for 80ml shampoo and `91 for 80ml conditioner packs.

DE NOVO

THIS MONTH’S SMARTEST HAIR ESSENTIALS

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By Vivienne Mackinder

Inspired by Japanese Samurai Warriors

This collection uses all disciplines in hairdressing:- razor cutting, precision cutting, back combing, sets, hair pads, hair extension, hairpieces and wig work. All of the shapes play with a bold placement of color to accent the Geometry in design.

CREDITS Hair De esign n & colo or Vivie enne Maackkinde er = Founder of HairDesignertv.com Photog graphy = Julia Pogodina Fashion n Styyling g = Beagy Makke up = David Maderich Produced by = HairDesignertv.com Team * VIDEO OF COLLECTION ALSO AVAILABLE UPON REQUEST

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June 2015 ` 100

RNI. NO:.DELENG/2014/56137 37 DL (S)-17/3468/2014-16 16

May 2015 ` 100

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April 2015 ` 100

Drive away

Monsoon Blues

March 2015 ` 100

Beauty Solutions

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BOYZ I 2I MEN VOLUME 01, 2014

A collection of men’s hair styling collections by the best in the world Over 100 pages of mind blowing styles Salon Consumer friendly looks Product Guide & More

BOOK YOUR COPY

! ! ! ! W O N WORTH 1500 `

BOYZ I 2I MEN STYLING AT IT’S BEST

VOLUME 01, 2014

BY BEAUTÉ ESPACE MEDIA

For booking call: 011 - 41324044 / 45 or mail: info@beauteespace.net

HAIR /Brand news

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Eva Green

the new face of L’Oréal Professionnel L’Oréal Professionnel, the Parisian house of hair couture, ropes in Bond-girl Eva Green as its international spokesperson. The sultry brunette will be the face of the brand for strategic launches for 2015 and 2016. — BY KANISHKA RAMCHANDANI

’Oréal Professionnel adds to its repertoire of beautiful brand ambassadors. The latest addition is none other than the red carpet queen, Eva Green. This Hollywood heartthrob will helm the major launches by the brand in the current year, including Wet Domination styling by Tecni.ART.

EVERGREEN EVA

There is something truly wonderful that Eva Green shares with L’Oréal Professionnel. As her die-hard fans will know, Eva was born in Paris... and so was L’Oréal Professionnel. Eva’s face and poise have a magnetic charm, which is heightened by her fashion sense. Her aesthetic tastes as completely in tune with her translucent complexion, blue eyes and signature brunette hair. She is known to experiment with hair colours and styles both for her ﬁlms and red carpet appearances. A favourite with the shutterbugs, she has been spotted with loose, wavy mane and sophisticated and glamorous chignon. No matter how she styles her hair, she presents a picture of powerful femininity every time she steps into the limelight.

EVA FOR L’OREAL PROFESSIONNEL

Eva takes pride in her hair and has built a relationship of trust with her hairdresser. Speaking about her association with the brand, she says, “As an actress, hair is so important. You need a very good relationship with your hairdresser and together we create the hairstyles. My hairdresser uses, of course, the leader of hair products,

TREND-O-METER

The Autumn/Winter 2014-15 fashion shows, catwalks and red carpet were unabashedly sporting the look of the season – the wet look. So popular is this look today that it has trickled down from high-street to street level. The look includes sleek, slicked down looks, after-pool styles, shiny wet buns or even dual-effect looks with wet roots and textured lengths. Inspired by the wet look, L’Oréal Professional has created Extreme Splash – an elastic-hold, wet look gelée for an ultra-sleek, yet supple effect that lasts, even in extreme conditions. Its revolutionary unbreakable technology includes a mix of high-fixing, texturising polymers and glycerine. It can be used on dry or damp and on any length. Extreme Splash is ideal to create wet looks – from a slicked back, after-pool look to the wet look ballerina bun, or even dual-textured styling effects. Pro Tip: For a side-swept wet look, make a side part, then bring hair over to the other side and comb the gel through from roots to mid-lengths. Do not apply to hair ends for a dual- texture styling effect. Extreme Splash: `700 for 150 ml

b eauty l aun chpad | 07.15

HAIR /Brand news

L’Oréal Professionnel. I am very glad to be on board on this new adventure.” “We have chosen Eva Green because she perfectly embodies our values. She is extremely sensitive to fashion trends and counts on the expertise of hairdressers, both on and oﬀ screen. Her beauty, modernity and personal appeal captivate. I am convinced that Eva Green will be an amazing advantage for L’Oréal Professionnel," says Anne-Laure Lecerf, International Managing Director, L’Oréal Professionnel.

GET THAT LOOK

Recreate Eva's high glam dual-texture wet look with tips from experts:

1. Create a voluminous quiﬀ by backcombing the hair at the root area on

the crown using a ﬁne-tooth comb. Fix with L’Oréal Professionnel Inﬁnium. Secure the section with pins on both sides.

2. Slick back the sides with L’Oréal Professionnel Extreme Splash by Tecni.ART. Apply it evenly from the roots to the ends.

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EVA ON THE SILVERSCREEN � At 34, Eva has 18 ﬁlms and a TV series to her credit.

� She began her ﬁlm career in 2003 with Bertolucci’s

The Dreamers.

� In 2006, she joined the ranks of the famous and

beautiful Bond girls, landing the role of Vesper Lynd opposite Daniel Craig in Casino Royale.

� Her other important ﬁlms are Dark Shadows with Johnny Depp and Sin City 2: A Dame to Kill For as well as independent ﬁlms like Perfect Sense and White Bird.

� Currently, she is seen in the hit American TV

series Penny Dreadful, in which she plays the title role alongside Josh Hartnett.

� Her next major ﬁlm will be Tim Burton's new ﬁlm

Miss Peregrine's Home for Peculiar Children, due for release in 2016.

3. Apply L’Oréal Professionnel Crystal Gloss by Tecni. ART to boost shine and intensify the wet look on midlengths and ends.

BEAUTY/Trending big

On Style THE STYLING COLLECTION BY RUSK IS ALL THAT YOU NEED TO UP YOUR STYLE QUOTIENT THIS SEASON.

RUSK

’s Styling Collection will help you create any look with ease – be it casual day look or a cutting-edge style. To know more about what the range holds for professionals, read on. RUSK Texture It is a dry finishing hairspray for all hair types, including chemically coloured and natural hair. It helps to add texture, shape and grip to create instant volume and fullness while maintaining the natural sway and movement of the hair. Shake can well and spray in short bursts on roots or entire head to achieve a flexible, finished, long-lasting and medium hold. `975 for 50ml and `1975 for 268ml RUSK Paste RUSK Fibrous texture paste is for those who desire textured looks and frequently changing styles by lifting, separating and defining hair. Rub a small amount between hands and apply using finger tips. Begin at the roots and work through to the ends. This product can be applied on wet or dry hair and creates web-like texture that allows you to style hair into any desired shape. `975 for 43gm and `1975 for 113gm RUSK Putty RUSK Putty, a matte wax cream, is for those who desire the crunch-free and flakefree control all day. It adds texture and defines the hair with added thickness. Rub ba small amount between hands and apply using fingertips. `975 for 14gm and `1975 for 105gm RUSK Glue RUSK Glue is for gravity-defying styles. This product is flake free and amps up any style. ylee. Rub a small amount between hands and apply using fingertips by beginning from the roots and working through to the ends. This product can be used on wet or dry hair and nd d washes off the hands and hair easily, making the hair look and feel thicker. `975 for 43gm and `1975 for 113gm RUSK Freezing Spray This is a humidity resistant hairspray extreme, long-lasting hold. It is a quick-drying ng hairspray that delivers powerful shape, definition and shine for all-day control and d hold. This product is flake-free and does not build-up or fade colour. Post achieving ngg the desired style, spray over entire head to lock-in style and lock-out humidity. `975 for 50ml and `1975 for 332ml b eauty l aun chpad | 07.15

HAIR /Haircare

Detox

your scalp THE MATRIX BIOLAGE SCALPTHERAPIE ANTI-DANDRUFF TREATMENT IS YOUR KNIGHT-IN-SHINING-ARMOUR AS YOU BRAVELY FIGHT OFF DANDRUFF DURING THE MONSOONS. — BY KANISHKA RAMCHANDANI

ome monsoon and you have two major hair problems to contend with – dandruff and frizzy hair. This season as you find yourself facing such weather-induced hair woes, don’t make a beeline for over-the-counter product, instead get to the root cause of the problem. When tackled correctly, your hair will remain your crowning glory throughout the rains. What causes dandruff ? Dandruff is caused by a fungus called M. Ovalis. The monsoon creates humid and moist air. This humid climate is a breeding environment for this fungus, which is the main cause of a flaky scalp. What causes frizzy hair? Frizzy hair is caused by

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humidity, which is the amount of water content in the air. The level of water content is highest during the monsoon because of which hair absorbs too much water from the air, causing the cuticle to swell, become raised and rough, thereby creating frizz in the hair. Dandruff during monsoons affects both oily and dry scalp. Constant sweating can lead to fungal infections or exaggerate already existing ones and hence, enhance oily scalp dandruff. It is hard to take care of your hair in the monsoons as the moisture levels are at an all time high. Matrix Biolage to the rescue Matrix offers a professional in-salon treatment to fight dandruff and get healthy scalp. The Biolage Scalptherapie Antidandruff Treatment uses the

Biolage Scalptherapie Antidandruff Purifying gel to give you problem-free scalp. This is a concentrated clarifying treatment, which takes only 10 minutes to clean the scalp from dandruff. It is formulated with a high concentration of active ingredient Piroctone Olamine, which kills the fungus M.Ovalis hence preventing dandruff*. This treatment is recommended for severe to persistent dandruff and should be done every 15 days.

HOW BIOLAGE AGE AN ANTI-DANDRUFF -D DANDRUFF TREATMENT ATMENT WORKS

Dandruﬀ Flakes

DANDRUFF SCALP

The presence of M. Ovalis causes an over production of cells, which become dandruﬀ

Follow up the in-salon treatment with the Biolage Scalptherapie Anti-dandruﬀ Shampoo at home to keep the scalp puriﬁed and refreshed, followed by the Smooththerapie conditioner and 6-in-1

Piroctone Olamine cton ct on ne Ol O am amin min inee

ANTI-DANDRUFF PURIFYING GEL

PURIFIED SCALP

Deep Smoothing Serum to keep the hair smooth and frizz-free throughout the rainy season.

dandruﬀ-ridden scalp and a big YES to smooth, glossy tresses and dandruﬀfree scalp.

Active ingredient piroctone olamine ﬁght M Ovalis to help eliminate and prevent dandruﬀ*

This monsoon, say no to frizzy hair and

Active ingredient piroctone olamine ﬁght M Ovalis to help eliminate and prevent dandruﬀ*

*visible ﬂakes only, with regular use b eauty l aun chpad | 07.15

HAIR /Highlight of the year

Matrix SoColor ushers the new colour trend for Year 2015

Embrace the multidimensional highlights look from Matrix and be the trendiest diva in town. — BY KANISHKA RAMCHANDANI

ove over Ombre, bold highlights are here! Year 2015 is boasting of natural sun-kissed highlights that are creating waves in the world of fashion. As experts would tell you about highlights, the best result comes from taking your natural colour and complimenting it with warm or cool highlights. It’s a much softer eﬀect than Ombre and creates a more blended multi-dimension throughout the hair. STYLE CHECK Hair colour can change your appearance to the exact degree you desire – from a subtle change to a drastic transformation. Not only can the right hair colour amp up your style quotient but also add a touch of glamour to your overall personality. Highlights oﬀer the ability to switch your hair colour without getting a dramatic overhaul, while adding depth and life to your hair. HERE’S A QUICK GUIDE TO

HIGHLIGHTS

• Know what will suit your skin tone. Your complexion will help you decide the best natural-looking highlights for your hair. • Since Indian women generally have darker hair bases with skin tones that range between wheatish and olive hues, a great highlight look is to focus on vibrant, face-framing highlights in the front while adding softer pieces to the rest of your head. • Professional stylists are trained on how to determine the best colour and technique for you basis your face shape and skin tone. So, visit a trained salon professional do the job. • George Papanikolas, Matrix Celebrity Hairstylist, also advises that the tones in your hair match up with your skin tone. He says “If you are fair or pale, ask for some golden tones to add vibrancy. If you’re closer to an olive colour or have a pink complexion, ask for some ash elements

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to give your skin a more natural, sun-kissed look.” MATRIX MULTIDIMENSIONAL HIGHTLIGHTS LOOK This look showcases a subtle swirl of blonde londe highlights over a chocolate base that perfectly blends together. This look hass been created using the Matrix highlift range ange SoColor 12 Series. The SoColor 12 Series ies range includes 5 shades with ash, warm, m, copper and mahogany reﬂects, all optimised mised for dark hair. The high lift shades are perfect erfect for soft, light brunette highlights. All 12 2 series shades from the SoColor range are built with nourishing formulas that oﬀer up to 4 levels of lift along with 3600 keratin n protection during the colouring process. s.

IMAGE: ALL-FREE- DOWNLOAD.COM

BEAUTY

BEAUTY/Preview

LOTUS HERBALS introduces ‘Youth RX Youth Activating

Serum+Crème’. Enriched with Gineplex Youth Compound, tthis crème consists ingredients such as ginseng, ginger and milk p peptides, which work deep within the skin to restore its youthful llook. The serum boosts the production of collagen and the ccrème helps in hydrating and nourishing the skin keeping it well m moisturised. It is priced at `695 for 30 ml.

LAKMÉ ENRICH Satin

introduces 40 new shades of lip colour. Available in new stylish packing, these lipsticks have ingredients such as sunscreen, vitamins and olive oil to give the lipstick its ﬂawless feel. The Enrich Lipsticks are smooth while gliding over your lips, delivering a strong colour payoﬀ. The colours range from burgundy red and fuchsia to deep plum to complement your style and your wardrobe. Each lipstick costs `260.

OSHEA HERBALS

launches Phytolight 9-in-1 multipurpose day cream, which helps ﬁght nine skin problems such as sun tan, acne, pimples, wrinkles and rough skin. The product is also eﬀective in reducing the skin pores, lightening the skin giving it day long moisturising. A blend of natural ingredients, multivitamins, blueberries, this product has SPF 25 PA+++ to protect the skin from the harmful sunrays. Available at all leading stores, this day cream costs `585 for 50 gm.

Beauty Beat THE LATEST IN BEAUTY AND SKINCARE OFFERS ACROSS SHELVES

5. 4.

BLUSH CLINIC introduces its own homecare products formulated to keep the skin fresh, glowing and nourished for the whole day. These tried and tested products protect the skin from harmful UVA and UVB rays giving it a natural glow. The product range includes Replenishing Night Cream `500 for 50 gm, Protective Day Cream `500 for 100 gm and Cleansing Face Wash `300 for 100 gm.

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EPIQUE launches its ‘Active

Regenerating Day Cream’ w with Phyto-Concentrate complex containing pure Bosewellia Serrata Resin and Glycrrihiza Glabra Root that helps in the skin to fight off daily environmental attacks. The cream also helps in renewing the surface cells and removes dullness for a fresher and flawless complexion, while the algae extract, vitamin E and C help in renewing and balancing the skin’s equilibrium thus leaving it soft, w wrinkle free, firm and hydrated. It is priced at `2,600 for 15 ml and `3,500 for 50 ml.

BODYOGRAPHY presents ‘Every Finish Powder’, a multipurpose finishing powder that can be used either wet or dry to achieve the desired finish. Made with microfine powder, it is a long wearing formula that gives a silky smooth texture without settling into fine lines, wrinkles or pores. Made up of finely milled mineral powder, infused with vitamins and anti-ageing ingredients, it gives the skin a soft and beautiful finish. It gives a matte finish, heals and prevents breakouts, relaxes fine lines and wrinkles as well as allows the skin to breathe. It is available in six translucent shades, individually priced at `1,875.

BOTTEGA DI LUNGAVITA

introduces two new product ranges – Balsamo for hair and Bioclarine to protect the skin from humidity as it leads to moisture accumulation thus making the skin and hair sticky. This also results in acne and hair fall. The Balsamo product range has an array of hair conditioners for dry, ﬁne and damaged hair along with spray conditioners. This range is loaded with vitamins and proteins and is a rich source of jojoba oil, shea butter and aloe. This range is suited for sensitive and fragile skin and is available on www.bottegadi lungavita.in

NATIO has introduced Mineral Pressed Powder Bronzer that oﬀers radiance in a ﬂash. Enriched with natural earth minerals, plant extracts and vitamins, this luxurious over-sized bronzer provides long lasting colour suitable even for sensitive skin. Natio’s Mineral Pressed Powder Bronzer is formulated with antioxidant vitamins C and E to smooth and rejuvenate the skin and jojoba oil to soften and moisturise the complexion. It is free of talc, parabens, preservatives, dyes and fragrance. This over-sized bronzer palette gives a subtle golden radiance and minimises the appearance of pores. It is free from animal testing and is made in Australia. It is priced at `1190.

VICHY LABORATORIES has launched

the Fresh Cleansing Gel in its Purete Thermale range to combat the skin problems caused by lifestyle habits. It is enriched with Moringa, an anti-pollution active ingredient, which protects skin cells against daily pollutants like smoke and extreme pollutants like mercury. With a cushion-effect foaming texture, the cleanser creates a rich, creamy, lather with a fruityfloral-green fragrance. The Pureté Thermale range is made up of five products with different textures and application techniques with prices starting at `990.

10.

THE NEW REVLON ULTRA HD™ LIP LACQUER is a revolutionary

product that provides lips with true colour clarity, high gloss shine and a lightweight feel. Featuring Revlon’s unique high-definition gel base formula, the Lacquer gives the lips high shine finish and a bouncy, lightweight feel. The shiny rich colour instantly hugs lips for the ultimate tempting pout. The range is available in 15 high-definition shades.

b eauty l aun chpad | 07.15

BEAUTY/Preview

12.

SKINTRUTH

11.

SEASOUL COSMECEUTICALS has

launched Phytogel Mineral Foaming Cleanser, Intensive Mineral Rich Clarifying Toner and Dead Sea Facial Mud Mask. Enriched with the goodness of Dead Sea salts and other vital minerals, these three monsoon essentials will ﬁght excessive oil, detox and improve overall skin texture with regular use. With Noni Fruit and Lemon Balm, the cleanser is ideal for removing make-up, residual oils, preventing acne and healing the skin. The toner, which has green algae and goji berries, minimises enlarged pores, ﬁne lines and wrinkles. The mask helps heal dull and tired skin and is infused with Moroccan argan oil and plant stem cells. Price on request.

13.

WIKKA launches Avocado Hand Nourish & Basil Walnut Exfoliating Scrub for soft, fresh and radiant skin. Enriched with the ingredients of walnuts, milk extracts, avocado oil, extra virgin olive oil, cider vinegar and beeswax, cocoa butter with essential oil basil and lavender, these natural ingredients help to nourish, moisturise and cleanse the skin. Non-oily in consistency, Avocado Hand Nourish (`700) nourishes legs and arms while the Basil Walnut Exfoliating Scrub (`600) removes dirt, blackheads and dead cells.

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presents revitalising body essentials to exfoliate and hydrate your skin. The body polishing range is enriched with black pepper, menthol, shea butter and lavender extracts. The products can be used to exfoliate, moisturise and massage. The signature Skintruth Body essentials include two vital products – Stimulating Body Scrub and Nourishing Body Lotion. The range is priced at `1275 onward.

14.

L’ORÉAL PARIS brings a shine-free, flawless matte finish Mat Magique Compact. It comes in five shades and is formulated with Volcanic Perlite Minerals. It has SPF 34 PA+++ giving an impeccable coverage with looking cakey. It is long lasting and keeps the skin looking smooth and dewy and keeps the skin nourished throughout the day. It is priced at `399 and helps eliminate the need for touch-ups.

BEAUTY/Bridal diary

The Haute Bride

THE WEDDING CEREMONY OF THE ACE FILMMAKER ABHISHEK KAPOOR AND MODELACTOR PRAGYA YADAV WAS QUITE AN AFFAIR. WITH A LESS-IS-MORE ATTITUDE FOR MAKE-UP AND HAIR, PRAGYA MADE FOR AN ELEGANT BRIDE. BEAUTY LAUNCHPAD GETS AN EXCLUSIVE SCOOP OF THE GALA WEDDING. — BY ISHA GAKHAR

he stellar bride, Pragya Yadav, nailed bridal elegance in a Varun Bahl pink and white lehenga with gold detailing and gorgeous jewellery. She was the very picture of perfection in her classic updo and luminous make-up. UNDERSTATED YET CLASSY She amped up the glamour with having an army of topnotch hair and make-up experts – Kanta Motwani and Meghna Bhutani. Her hair was effortlessly draped in a classic bun with a deep side-parting. Accentuating the look was a gold passa, placed at the right side of her head. Motwani says, “Start with tonging the hair after prepping them with mousse and styling spray. Create a 40s’-inspired retro wave at the front with a side parting. Pull back the rest of the hair into a ponytail, further splitting it into three sections. Braid these sections and texture them, then hold them into a bun with a net over it. Finish the style with a vintage passa – add stuffing underneath for the extra hold.” Her make-up was extremely fresh. Bhutani applied brown liner and antique gold shimmer on the eyes with loads of mascara on the lashes. The look was ﬁnished with petal-pink glossy lips and blush on. “On her D-day, Pragya wanted to look like herself, so I kept her make-up extremely subtle and muted with hints of pink here and there,” shares Bhutani. HERE’S PRO ADVICE TO CHANNEL THE LOOK 1. Start by spritzing Chanel Hydra Mist Spray all over the face. It works like a prep spray, further aiding in moisturising and priming the skin.

downwards to the neck. Just remember to use the colour of the neck to choose your foundation and not the other way around. This way your make-up will match perfectly. 4. Use a Bobbi Brown Concealer under the eyes. One can also use the corrector, but it wasn’t required here. Post that, dust a Chanel Powder to seal the make-up. 5. Apply Benetint Cheek Tint across the apple of your cheeks, followed by the use of NARS Blush for that pretty natural glow. 6. Dab the Urban Decay Primer Potion on the lids to make the eye shadow last longer. Thereafter, apply a wash of Bobbi Brown Antique Gold Cream eye shadow. 7. To highlight the eyes further, run brown liner using Make Up For Ever eye shadow on the upper lid. Followed by the application of black eye pencil on top of it; make sure to smudge it nicely for a pro effect. Finish it off with a coat of YSL Mascara and another of Benefit They’re Real Mascara to achieve the volume in lashes. 8. Complete the look with Lip Tarte lipsticks, topping it with a layer of MAC Lip Glass in Lust for extra shine. 9. Finishing products included MAC Fix Plus sprayed all over the face from a little distance. It not only sets the make-up, but also gives a sheer glow, by absorbing the excess powder. Post this, dust Guerlain Météorite Powder loosely all over the face as well as MAC Shimmer Powder on the collar bones.

2. Apply SmashBox Photoﬁnish Primer with a foundation brush. It’s advised not to use a sponge, but pat it on instead. It needs to cover the face like a thinr ﬁlm, rather than being absorbed. 3. Thereafter, apply Chanel Liquid Foundation all over the skin and blend it properly. Start from the forehead, working

b eauty l aun chpad | 07.15

BEAUTY/Fashion update

Shantanu & Nikhil

Fashion Round-up BEAUTY LAUNCHPAD BRINGS TO YOU A ROUND UP FROM THE WORLD OF FASHION.

JD Annual Design Awards 2015 The JD Annual Design Awards 2015 turned out to be two days full of vibrancy, designs, colours, and textile designs as Delhiites revelled in the richness of Fashion. From baseball jackets and tuxedos to elegant women’s wear, the event had truly avant garde ideas. Students of JD Institute of Fashion Technology came out with artistic ideas and made the best out of this opportunity to gather useful inputs from industry professionals. Eminent personalities from the Indian fashion fraternity present on occasion included Rocky S, Manjeet Bhullar, Varija Bajaj, Shantanu & Nikhil and Saket Modi amongst others. “Each and every piece was like nothing I have ever seen before. Each designer had his own individual take on the collection, and you could tell why they put so much time, sweat, tears and love into their designs. It made me remember those days when I received the trophy 25 years back on the same platform,” said ace designer Rocky S. “It’s amazing to see Rocky S, who passed from here 25years ago, coming back to hand over awards to the students of today’s generation. I wish all the students the very best in their careers and hope they make their parents and JD Institute proud,” said RC Dalal, Executive Director, JD Institute of Fashion Technology.

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Rocky.S

Aamer Zakir

VIDM presents Graduation Design Collection VIDM and MOD’ART International, New Delhi, presented the ‘A La Mode,’ the Graduation Design Collection, which showcased collections of the first, second and final year students. Beautiful models complemented the glamorous outfits created by the students. The opening collection kicked off with the ‘Make in India’ theme, a national programme designed to transform India into a global manufacturing hub. The audience was enthralled with collections of divergent inspirations, which ranged from the baroque period to outer space ‘Humaliens’, from the epic ‘Mahabharata’ to architectural wonders of the human mind. The show was choreographed by Kaushik Ghosh, India’s leading fashion choreographer and international renowned model/beauty pageant grooming expert. MOD’ART, France’s premier fashion design and management institute, has centres in New Delhi and Mumbai. As members of the Fashion Design Council of India, the students of Mod’Art and VIDM have umpteen opportunities in the world of fashion and design. The event was graced by eminent personalities such as Satish Gujral, renowned painter, sculptor, muralist, graphic designer, writer and architect; Honorable Minister for Textile, Shri Santosh Gangwar; Udit Agarwal, Director, MOD’ART, New Delhi, Sunil Sethi, President, FDCI; and Patrice de Place, President, Artistic and Educational Committee, of MOD’ART Paris.

Mr. Udit Agarwal Director VIDM Institute of Design & Management FDCI President Sunil Sethi and Mr. Santosh Gangwar Minister of State for Ministry of Textiles

Collection by VIDM Institute of Design and Management

Mr. and Mrs. Patrice de Place, president of Artistic and Educational Committee MOD’ Art International

Designer Rosy Ahluwalia

Collection by VIDM Institute of Design and Management

Collection by VIDM Institute of Design and Management b eauty l aun chpad | 07.15

BEAUTY/Fashion update

Neha Dhupia at the Grand Jury Meet of the 11th Annual Gemﬁelds and Nazraana Retail Jeweller India Awards 2015 Rouble Nagi at the Grand Jury Meet of the 11th Annual Gemﬁelds and Nazraana Retail Jeweller India Awards 2015

Grand Jury Meet for jewellery awards

Michelle Poonawalla, Rouble Nagi, Neha Dhupia, Radha Kapoor, Ananya Banerjee, Vaishali Banerjee, Shazia Khan at the Grand Jury Meet

Michelle Poonawalla, Neha Dhupia & Rouble Nagi

b ea u ty la u n ch p a d | 0 7 .15

The 11th Annual Gemﬁelds and Nazraana Retail Jeweller India Awards 2015, also known as the Oscars of jewellery industry, held its Grand Jury Meet at Sahara Star, Mumbai. The event showcased India’s top 200 nominated jewellery creations. The pieces displayed at the ‘Grand Jury Meet’ have been screened through a rigorous 2-tier selection process that included initial screening by IMRB and process auditors for the awards, followed by an online judging by the jury. The jury panel included Neha Dhupia, Actress, Michelle Poonawalla, Director, Poonawalla Group of Engineering Companies, Rouble Nagi, Artist and Muralist, Ananya Banerjee, Artist, Vaishali Banerjee, Managing Director, Platinum Guild India, Shazia Khan, Vice President & Strategic Planning Director, JWT, Radha Kapoor, Founder & Executive Director, Indian School of Design and Innovation (ISDI), and Ashit Kukian, President & COO, Radio City 91.1 FM. The short-listed 200 pieces were chosen from world class precious jewellery designs across 12 categories including 4 vivah and 8 non-vivah jewellery categories. The Awards will be based on the jewellery categories as well as retail and marketing categories.

BEYOND

BEAUTY ASEAN BANGKOK

Your gateway to the Southeast Asian Beauty and Cosmetics markets The ASEAN beauty trade show where 4 beauty segments meet and present their best elements The best place to expand your business to the ASEAN region and stay updated on the latest industry trends

BEAUTY & COSMETICS

HERBAL & HEALTH

INTERNATIONAL SALES ENQUIRIES Juliette Blanzy Show Director Tel: +33 (0)1 44 69 97 67 E-mail: juliette.blanzy@informa.com Organised by

Show Managers

HAIR & NAIL

Daniel Shi Sales Director Tel: +86 21 2326 3669 E-mail: daniel.shi@informa.com Endorsed & Supported by

PACKAGING & OEM

THAILAND SALES ENQUIRIES

Peerayaphan Pongsanam Project Manager Tel: +66- 2833-5215 E-mail: peerayaphanp@impact.co.th Silver Sponsor

The Federation of Thai industries Health & Beauty Cluster

Bronze Sponsor

Co-located

BEAUTY/Movie time

Silverscreen Styles THE ACTORS OF THE HIT ROM-COM DIL

Priyanka Chopra as Ayesha

The brief was to give Priyanka a fresh and soft look. So, her hair length was taken below her shoulder with a soft wavy texture as her signature style. The colour was also very subtle to enhance the texture, her skin tone and her wardrobe, which was typical of a hip and trendy career woman. Inspiration was drawn from high street fashion.

BBLUNT SALONS AND ACADEMIES, THE

Ranveer Singh as Kabir Mehra

DHADAKNE DO SPORTED LOOKS THAT SUITED THEIR URBANE CHARACTERS.

STYLES PORTRAYED BY THE LEADING CAST PLAYED AN IMPORTANT ROLE IN MAKING THEM APPEALING FOR THE AUDIENCE. — BY KANISHKA RAMCHANDANI

e look at how the leading characters of the Zoya Akhtar’s Dil Dhadakne Do were styled to perfection by Avan Contractor of BBlunt Salon. The hairstyles were created in collaboration with make-up and wardrobe thus creating all-rounded appeal and realistic characters.

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It was simple. Kabir needed to look like a rich, young urban boy. He’s a very warm and sensitive character but also bit of a goof ball that wears his heart on his sleeve.

Anushka Sharma as Farah Ali

Anushka is a performer in the film. She’s a free-spirited girl who lives life on her own terms. Boho chic was the inspiration behind her look, which remained very natural unless when she was performing. Disheveled Elegance from BBLUNT’s Carefully Careless Collection was the inspiration behind Anushka’s look.

Farhan Akhtar as Sunny Gill

He’s an outdoorsy kind of guy. So, his look was a bit rugged but not unkempt, disheveled but not messy. His look in the title track however is inspired by Mad Men from BBLUNT’s Carefully Careless Collection.

BBlunt D.I.Y tips 1. Prep hair with BBLUNT’s Blown Away Volumizing Leave-in Spray. Blow dry smooth with a big round brush giving lots of volume at the roots. 2. To add volume at the crown, use BBLUNT’s B Hive Volume on Crown Clip On Hair Extension 3. Backcomb the hair at the crown and dress over the extension. 4. Use BBLUNT’s Spotlight Hair Polish on midlengths and ends. Use a tong on the ends to turn them outwards. 5. Dress the hair according to your parting, keeping the fringe clean and ﬂat with volume only at the crown. * Ideal for adding softness or square-shaped face.

Ranveer Singh 1. Damp hair down and prep with BBLUNT’s Gel oh! natural hold gel. Blast dry the hair in all directions to create a lot of movement. This can also be done using Back To Life Dry Shampoo on the roots and push drying. 2. Use BBLUNT’s 3D Texturizing Wax paste and mould the hair with your hands to keep the texture. * Ideal for oval or square-shaped face.

Anushka Sharma 1. On damp hair, spray BBLUNT’s Blown Away Volumizing Leave-in spray at the roots. On the mid-lenghts and ends use BBLUNT’s High Definition Curl Curl-defining leave-in cream. 2. Flip the hair upside down and scrunch with a diffuser till 100% dry. Lift sections of hair randomly and wind around the mid-sized H2D Curling Wand. 3. Rub a bit of BBLUNT’s IT MATTers Zero Shine Moulding Clay in your palms and scrunch up the hair making it disheveled and grungy. * Ideal for heart or round-shaped face.

Farhan Akhtar 1. On damp hair, apply BBLUNT’s Climate Control Anti-Frizz Leave-in Cream and blast dry in direction of haircut shape. 2. Apply BBLUNT’s Total Control Maximum Hold Fibre Paste on your palms and run through the hair creating a messy yet controlled shape. * Ideal for a face with strong jaw line.

Image courtesy: Abhijeet Gidwani

Priyanka Chopra

FRAGRANCE /Preview

3 1 2

Scents A bouquet of

THIS MONTH WE BRING YOU A DOUBLE TREAT. HERE’S A SET OF AMAZING PERFUMES TO SUIT YOUR VARYING MOODS IN BOTTLES THAT ARE A COLLECTOR’S DELIGHT.

the perfume c omes in a slender, dusky bottle that shows a subtle touch of the Orient. Notes: The scent opens with the fragrant and rare resin Agarwood, followed by Damask rose and patchouli and it ﬁnally culminates in woody accents of black tea

2. LE GEMME ORIENTALI SELIMA BY BVLGARI Inspiration: Selima exudes a ﬁery red energy that relies on the restorative powers of Carnelian. This scent derives its name from the Arabic word for “serene and calm.” The falcon is delicately shaped and is reminiscent of a sensuous Arabian beauty.

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Notes: At the centre of this deliciously rich journey into the Arabian Nights is a saﬀron-veiled rose of the Orient, rendered intensely gourmet by the embrace of velvety candied dates and a profusion of spicy top notes. 3. INCANTO CHARMS BY SALVATORE FERRAGAMO Inspiration: Like a modern version of a jewel box, the

packaging protects the bottle and then opens to reveal all of its beauty. The luxurious gold decorations evoke a childhood toy full of movement and joy, while preserving the innate and timeless elegance of the brand Notes: The Mini Fragrance Collection is the new line by

COMPILED BY KANISHKA RAMCHANDANI

1. EAU PARFUMÉE AU THÉ NOIR BY BVLGARI Inspiration: Crafted by Master Perfumer Jacques Cavallier,

Salvatore Ferragamo. Inspired by the whirling spin tops of our childhood, the fragrances are created with the most luxurious materials.

4. JAGUAR INNOVATION BY JAGUAR Inspiration: Composed by the legendary perfumer Michel

Almairac, the scent is inspired by latest model from Jaguar, the F-Type. Notes: The top notes comprise bergamot, mandarin and coriander, followed by the heart notes of iris, patchouli and cedar wood. The scent culminates in leather, musk and vanilla.

5. NARCISO EAU DE TOILETTE BY NARCISO RODRIGUEZ Inspiration: Narciso Rodriguez presents a complementary

addition to his latest fragrance NARCISO - NARCISO eau de toilette. A transparent glass cube, the bottle reveals a soft sculpted half-oval suspended within, a rich black almost heart-like shape that echoes the provocative image of Raquel Zimmerman. Notes: The bright top notes of white peony meld with Bulgarian rose to compose a heady white ﬂoral bouquet. The woody accords reveal black and white cedars and vetiver.

6. FOREVER SAILING BY MOSCHINO Inspiration: The perfume is dedicated to the protagonists of

reveals a harmony of icy mint, emphasised by accents of primoﬁore lemon and grapefruit.

7. CHIC PETALS BY MOSCHINO Inspiration: Chic Petals comes from the Moschino Cheap

And Chic line. The ﬂacon sports and interesting shape and has ﬂowery decorations and a cute looking stopper. Notes: The scent opens with pomegranate, wild strawberry and red ginger. The heart notes are gardenia, water lily and red orchid followed by the dry-down of hinoki, wood musk and Iris Italy Absolute.

8. DESIRE BLACK BY DUNHILL Inspiration: The inspiration for Desire Black is decidedly

masculine. The duality of the bottle exhibits all that this fragrance stands for: to desire and to be desired. Notes: Black pepper and the reﬁned citrus essences of bergamot, grapefruit and petitgrain make up the opening rush. Rich saﬀron and cypress oils blend with luxurious Turkish Rose to add to the intensity of the middle. A smoky haze of vetiver, Arabian frankincense and Persian aamber bring on the dry-down.

an athletic lifestyle, always in motion, navigators and explorers dressed in white and blue. Enhanced by the light blue marine hues and enclosed in a clear glass bottle, the silver cap recreates the iconic Moschino logo in relief. Notes: The scent is a blend of amber woods and musk and patchouli, followed by lavender and Juniper berries. The heart

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TOP (FOREVER 21), EARRINGS (FOREVER 21), RING (FOREVER 21), NECK CHAIN (FOREVER 21)

BEAUTY/The make-up story

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IMAGE IN CIRCLE: TOP (FOREVER 21), NECKLACE (FOREVER 21), SHORTS (FOREVER 21)

bikini (Forever 21), necklace and earrings (Forever 21), Sun glasses (Ray Ban)

Jumpsuit (Forever 21), Earrings (Forever 21), Sunglasses (Ray Ban), Hat (Forever 21)

D N U O B T OU y TAKE YOUR BEACH VACATION A NOTCH HIG HIGHER WITH BURSTS OF CO COLOURS. GO BOLD WITH MAKE-UP WITH THESE B BEACH EFFECTS IDEAS.

t u a e B

Photography and Editing: MOHIT HOLANI Model and Stylist: TAMARA COSOVIC Hair and Make Up: TAMARA COSOVIC b eauty l aun chpad | 07.15

Bikini (Forever 21), Robe (Forever 21), Necklace (Forever 21)

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IMAGE GUTTERINCREDITS CIRCLE: TOP (FOREVER 21), NECKLACE (FOREVER 21)

BEAUTY/The make-up story

BIKINI (FOREVER 21), EARRING (FOREVER 21), NECKLACE (FOREVER 21), ROBE (FOREVER 21) GUTTER CREDITS

Top (Forever 21), Earrings (Forever 21)

b eauty l aun chpad | 07.15

BEAUTY/Skincare special

Image courtesy Dune/PRshots.com

I Image courtesy Primark/PRshots.com

Natural Loving Care NATURE-INSPIRED IS THE NEW MANTRA FOR PROFESSIONAL SKINCARE PRODUCTS. BEAUTY LAUNCHPAD UNRAVELS A FEW FACTS ABOUT WHAT IS AND WHAT IS NOT NATURAL IN SKINCARE. — BY KANISHKA RAMCHANDANI 66

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ndia is a mix of traditional knowledge and western influences when it comes to beauty concepts. While we have our indigenous ideas of what beauty is and how to achieve flawless skin, we are continuously being bombarded with technology, scientific breakthrough and marketing strategic of the West. Skincare brands play a vital role in moulding the consumer psyche and spending patterns. Use of natural ingredients for skincare has been part of our kitchen remedies and grandmothers’ secrets since ages. Now, this line of thought has taken a commercial route with the presence of nature-inspired brands in the professional beauty sphere. We have sought to unravel the thought-process, business plan and consumer insight behind this trend by talking to top brands in the professional beauty circles.

Nature in business

Shahnaz Husain, Chairperson and Managing Director, Shahnaz Husain, says, “Herbal beauty care has actually driven the growth of the beauty business in India. The market share of herbal products has been increasing. A combination of herbal ingredients and advanced scientiﬁc techniques has given rise to products in Indian herbal beauty care industry. According to GCI, in addition to a widening base of consumers, colour cosmetics and antiageing and anti-wrinkle creams are expected to be the future drivers of growth in this segment.” Nitin Passi, Director, Lotus Herbals, claims, “Today the market is ﬂooded with products and countless brands, giving plethora of choices to the consumer. Consumers today are extremely conscious of the harmful chemicals and other potentially skin damaging substances. In fact it is the fastest growing segment of the global personal care industry and is expected to reach $ 13.2 billion in another 3 years at a CAGR of 9.6%. All the developing countries including India are equally accepting the change. Concern about health disruptors has further reinforced the objective of Lotus Herbals to

come up with preservative free beauty solutions that give unbelievably marvelous results without making your health pay for it. We adopt precautionary principles and believe in delivering only the safest product formulations.” Vivek Sahni, Director, Kama Ayurveda says, “Increasing awareness towards beauty and wellness and rapidly changing lifestyle are some factors that attribute to the growth in this sector. Natural ingredients have always been a part of the beauty regime of Indian women. The market in India is estimated to grow two-fold in the next ﬁve years. What we see is that the growth rate of natural ingredients skincare brands continues to outperform other categories. Functional natural ingredients play a major role in this segment. Though natural ingredients are gradually replacing synthetic ingredients, they still have a long way to go to compete with synthetics.” Avni Amlani, International Skincare Expert and Consultant, Dermalogica, says, “Any products, which are natural but packaged to last more than a few days, will need to include some type of preservative within its formulation, to stop the growth of bacteria and mould. Sometimes manufactured synthetic ingredients are safer on the skin than absolute natural ingredients which can lead to sensitisation.” “Best way to educate the consumer about natural ingredients is to educate the skincare therapists, equipping them with information on beneﬁts of these formulations and how best to use these,” she adds. Speaking about his brand’s philosophy, Rahul Kale, CoFounder, Iraya, says, “At Iraya, we understand that health and beauty is created by balancing the three dimension of the human personality – body, mind and soul. Our research team has delved deep into the ancient books to create the right combination of natural ingredients.”

Natural, herbal and organic – what’s the diﬀerence?

We got experts from the contributing brands to tell us what the key diﬀerences in these terms are, which are usually ﬂaunted by nature-inspired brands in their communications. Here’s what they had to say.

Shahnaz Husain: Today,

these terms overlap. The term ‘natural’ includes ‘herbal’, ‘Ayurvedic’, and organic’. Natural signiﬁes non-chemical

substances that are obtained naturally or made naturally, without any chemical or synthetic ingredients. Ayurvedic products contain plant ingredients and oils, as well as natural substances like minerals, gems, honey and yogurt. They can be called “herbal” because they contain plant ingredients (including herbs), but they follow a speciﬁc system. Strictly speaking, the term “Organic” is used for plants, (including herbs and crops), grown on soil that is free from chemical pesticides and fertililisers. Formulations made with organic plant products are purer, free from chemicals and richer in nutrients. We have set up our herb and ﬂower farm near Delhi, in which we use only natural composts and fertilisers.

Nitin Passi:

Herbal products are made of plant extracts, plant roots, leaves and ﬂowers and used as per their properties. Natural products

are made from plants and minerals that occur freely in nature and have not been produced in a laboratory and are not manmade. However, pesticides and chemical fertilisers might have been used to enhance their growth. Organic products are also made from natural ingredients but they are grown without the use of chemicals or pesticides. Organic products do not contain any genetically modiﬁed ingredients or petrochemicals. They do not undergo any animal testing and are minimally processed.

Vivek Sahni: A product is considered ‘natural’ when it contains ingredients that are sourced from nature rather than created synthetically. Natural products generally don’t include ingredients like petrochemicals, Parabens, sodium lauryl and laureth sulphates, phthalates, synthetic dyes and synthetic colours. If a cosmetic, body care or personal care product contains or is made up b eauty l aun chpad | 07.15

BEAUTY/Skincare special

Image courtesy Veramont/PRshots.com

of agr agricultural ingredients can meet the National and ca Organic Program (NOP) Organ organic production, organ handling, processing and handl labelling standards it may labelli be eligible to be certified as an organic beauty product under the NOP regulations. Herbal Cosmetics H b lC i are fformulated, l d using various permissible cosmetic ingredients to form the base in which one or more herbal ingredients are used to provide defined cosmetic benefits only. It is purely made of herbs and shrubs.

Rahul Kale: Natural products are free from chemicals,

ﬁllers, parabens or additives. Organic refers to product ingredients that are grown without the help of pesticides, chemicals and artiﬁcial fertilisers. Moreover, it is the proven method of agriculture that conserves environment by eliminating the use of synthetic inputs and using means such as vermi-compost and bio pesticides.

Avni Amlani: Natural and herbal are part and parcel of each other. Both are sourced from the plant kingdom and minerals. Organic refers to ingredients sourced from organic farming, where specific criteria are followed with the farming process, which eliminates the use of chemical fertilisers and pesticides. However, there is no uniformity in organic certification on products. This allows many brands to label their products ‘organic’ even though the formulation includes the use of non-organic ingredients. Many brands are getting away by using clever marketing to label their products ‘organic.’ Organic ingredients do not provide effective results in skincare, e.g. peptides are an essential component for anti-ageing and skin brightening products, but can’t be classified as organic. Natural/Organic product ranges will need to use higher percentage of natural preservatives which in itself can be detrimental to the skin. The product bouquet

The product ranges that these brands oﬀer are best examples of how natural ingredients work in beauty products. Husain says, “We use hundreds of natural extracts in our

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Need to know Here’s what you need to know about the natural ingredients products at a glance:

NATURAL

ORGANIC

HERBAL

SHELF LIFE

MORE THAN 36 MONTHS

24-36 MONTHS

MORE THAN 36 MONTHS

PRICE

CHEAPEST

MOST EXPENSIVE

EXPENSIVE

EFFECTIVENESS

STANDARD

BEST

GOOD

NATURAL

ORGANIC

HERBAL

SHELF LIFE

1 YEAR

2 YEARS

PRICE

MEDIUM

HIGH

LOW

EFFECTIVENESS

EFFECTIVE

VERY EFFECTIVE

MODERATELY EFFECTIVE

GEOGRAPHICAL AVAILABILITY

URBAN, SEMI URBAN AREAS AND SOME RURAL AREAS

URBAN & SEMI URBAN AREAS

BOTH URBAN & RURAL

NATURAL

ORGANIC

HERBAL

SHELF LIFE

THREE OR FOUR MONTHS

UP TO 6 MONTHS

2YEARS

PRICE

HIGHER IN PRICE

NORMAL

MODERATE

EFFECTIVENESS

EFFECTIVE IN LONG TERM

GEOGRAPHICAL AVAILABILITY

WIDELY AVAILABLE

NATURAL

ORGANIC

HERBAL

SHELF LIFE

LESS THAN 12 MONTHS

12 MONTHS

1-3 DAYS

PRICE

DEPENDS ON THE BRAND AND QUALITY OF INGREDIENTS USED

DEPENDS ON THE BRAND AND QUALITY OF INGREDIENTS AND FARMING METHODS USED

DEPENDS ON THE BRAND AND INGREDIENTS USED, BUT RELATIVELY INEXPENSIVE.

EFFECTIVENESS

EFFECTIVENESS DEPENDS ON THE INGREDIENTS AND ITS FORMULATION.

TENDS TO BE LESS EFFECTIVE THAN THOSE PRODUCTS THAT USE A COMBINATION OF SYNTHETIC AND BOTANICAL INGREDIENTS.

DAILY USE OF HIGHER PERCENTAGE TO PROVIDE SOME BENEFITS.

GEOGRAPHICAL AVAILABILITY

AVAILABLE EVERYWHERE

CAN BE LOCATION-SPECIFIC

Inputs from LOTUS HERBALS

Inputs from KAMA AYURVEDA

Inputs from IRAYA

Inputs from DERMALOGICA b eauty l aun chpad | 07.15

BEAUTY/Skincare special products. We have evolved over 370 formulations for skin, hair, body and health care. Among these are amla, neem, rose, sandalwood, turmeric, ashwagandha, aloe vera, basil, ashwagandha, trifala, anantmul, arishtak, brahmi, mint, saffron, lemon, bael and khus. We also use several floral extracts and aromatic oils of lotus, jasmine, marigold, calendula, sunflower, hibiscus and tube rose as well as Himalayan herbs like malkangni, kalmegh, winter cherry and spices. Our top sellers are Shalife Plus, Sharose Rose-based Skin Toner, Shatone Herbal Hair Tonic and Shaeyes Herbal Kajal.” Passi reveals, “We have products catering to all segments and service categories from basic to premium facials – Preservita and 4-layer are unique products. The entire PHTYORx™ range employs potent organic formulations that administer higher concentration of active botanicals in each product to provide safe and natural care effectively.” “Our best performing products are Bringadi – Intensive Hair Treatment, Kumkumadi – Miraculous Beauty Fluid, Rose & Jasmine Face Cleanser, Extra Virgin Organic Coconut Oil, Organic Almond Oil and Nalpamaradi – Skin Brightening Treatment & Pure Rose Water,” elaborates Sahni. Iraya uses pure saffron and precious ayurvedic herbs as well as lotus seed extract and liquorice in its products. Dermalogica has products infused with argan oil, essential oils, oatmeal, rice bran oil, neem, tulsi, eggplant extract and pearl powder. The brand’s best performing products include

Daily Microfoliant, AGE Smart Overnight Repair Serum and UltraCalming Redness Relief Primer.

Market conditions

With the growing popularity of the natural trend and with many brands already on the bandwagon, it is important to know how the market and the end consumers are reacting to it. Here’s what the industry experts had to say. “The market has not reached a saturation point for two reasons. Firstly, India is the largest consumer market base in India. There is room for more players. Secondly, with the entry of foreign multinationals in the Indian market, the expectations of quality and variety of products have increased,” points out Husain. Passi opines, “Indian market has always been open to natural ingredients based products. In the longer run it’s about the product, which harnesses the best of nature and technology and offers consumers innovation and solution as per their specific needs. The market will continue to long for such brands” Sahni explains, “The market is flooded with beauty products from various brands that claim to be natural and organic. But actually all these brands are hybrid lines. They use both synthetic chemicals and little natural/organic ingredients and yet market themselves as being natural and organic. The brands which list only the key ingredients are not at all organic and natural in our eyes.”

In the wellness sphere

Speaking about the use of nature-inspired products in the wellness industry, Rahul Kale, Co-founder, Iraya, says, “There is tremendous synergy between Ayurveda and the spa, and there is no doubt that Ayurveda can contribute tremendously to the wellness industry. However, it is important to understand how Ayurveda can be presented in a spa environment. The response has been very encouraging; in fact even before we formally launched Iraya, spas were calling us up for our products. Now, our ever-expanding clients appreciate our product quality and commitment to providing them with top-notch service. We have expanded from 3 to 65 clients within a span of 3 years, and we are hoping to be present at many other premium Spas in the country soon. At Iraya, we understand this well, and hence we believe that we can oﬀer a very unique proposition to spas globally. He shares a few pointers for the aesthetician and spa owners as well as end-consumers.

The wellness industry has to keep up with new techniques and products also a

The aestheticians have to keep an eye on the new trends in market.

Attend seminars.

Reputed brands are best bet and are likely to be most eﬀective and safe.

Don’t buy any product without thorough research.

Read properly the ingredients of the products that you have chosen to see what active they have used.

Consult experts/ consultations.

Consumers should not buy any product without thorough research and knowledge of their skin type. Read about the ingredients of the products thoroughly. Opt for reputed brands.

Choose creams and moisturisers that contain at least SPF since that is crucial and will help maintain youthful skin.

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BEAUTY/Skincare

Revitalise with Cheryl’s Flaunt summer-defying skin with Multivitamin face washes by Cheryl’s Cosmeceuticals. — BY KANISHKA RAMCHANDANI

S ummer comes with its big bad baggage of skin woes. And with the usual brunt

of dust, sweat and pollution, your face ends up ‘facing’ more than its share of problems. Open pores and break-outs become the bane of your life, no matter what your skin type. Dry, oily or sensitive, every skin needs the perfect face wash to enhance its natural beauty. Cheryl’s Cosmeceuticals, India’s first professional Cosmeceuticals skincare brand presents a range of five moisture balancing face washes for everlasting healthy and glowing skin, suited for different skin types. After all, the first step of cleansing in the must-do CTM routine begins with the right face wash.

THE POWER OF 5

Formulated with scientiﬁcally proven herbal ingredients, the new range works on deep cleansing as well as balancing the skin’s moisture level.

� Cheryl’s SensiWash (normal to oily

and sensitive skin without acne): It is a unique, skin lightening, foaming, and moisture balancing facial cleanser for sensitive skin. With herbal ingredients like bisabolol, portulaca

extract, niacinamide, alpha lipoic acid, phragmites kharka and poria cocos, it soothes irritations, restores epidermal balance and increases the skin’s tolerance to environmental aggressors. � Cheryl’s ClariWash (for oily skin without acne): It has a thorough cleansing and exfoliating action that sloughs oﬀ surface dead skin, while its power-packed ingredients like tea tree, lemon extract, cinnamon extract, niacinamide and gluconodeltalactone

reduce excessive sebum secretion and keep the skin well-hydrated. Its antibacterial action protects the skin from acne breakouts. � Cheryl’s DermaLite (for normal to dry skin): It hydrates and exfoliates the skin. It has ingredients like chamomile, licorice, yogurt, lactic acid and niacinamide.

� Cheryl’s Clari-Fi Bufng Grains:

It is an exfoliating scrub that rids the body of dry, dull skin by removing dead skin cells from the surface of the epidermis. It prevents clogging of pores, leaves the skin with a refreshed and rejuvenated feeling.

� Cheryl’s Clenzima Face Wash:

This face wash not only controls blemishes without drying the skin but also discourages future breakouts by controlling excess sebum. With a new Cheryl’s face wash that’s best suited for your skin type, you are sure to win the war against summer. b eauty l aun chpad | 07.15

BEAUTY/Fashion report

Ambika Pillai launches

STYLE LOFT ON MAKING DESIGNER WEAR MORE AFFORDABLE AND REACHABLE TO THE MASSES, AMBIKA PILLAI HAS LAUNCHED STATEOF-THE-ART STYLE LOFT AT HER FLAGSHIP SALON IN SOUTH EXTENSION NEW DELHI. HERE’S WHAT THE STYLIST-CUMENTREPRENEUR HAS TO SAY ABOUT HER NEW BUSINESS VENTURE AND THE EXPANSION PLANS. — BY ISHA GAKHAR 72

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ow, get your beauty makeover and fashion ﬁx under one roof! Beauty maverick Ambika Pillai has set up an ultra-modern fashion store within her salon, featuring stunning creations of Indian designers.

From styling to Style Loft

The multi-brand store houses 11 fashion designers including Malini Ramani, Pankaj & Nidhi, AM:PM, Pallavi Mohan, Dhruv Kapoor, Nandita Mahtani, Shalini James, Raakesh Agarvwal, Pia Pauro, Mandira Wirk and Poonam Bhagat, as well as two accessory labels, Preethy Vaidya and Renu Ganeriwala. “Initially, I wanted couture designers, but later on I decided to go with a younger lot along with a few veterans in the industry,” says Pillai, who has created a benchmark in the salon and beauty business with this unique concept. Elaborating on this shop-in-shop format, she says, “Since ages, I have been addressing the queries of my clients on clothes and accessories that will go with

GUTTER CREDITS

WITH A STRONG FOCUS

their hair and make-up, hence the idea of Style Loft came along. Moreover, there are many budding designers who are brilliant with their work, but they don’t have outlets of their own. So, I thought of establishing a retail platform for both designers and customers. Now they can shop everything at one place.”

On the rack

GUTTER CREDITS

As far as the offerings are concerned, one can find a varied range at Style Loft. Pillai wanted to settle down with the designers, who can create for all seasons and occasions, and not just only bridal. She has further maintained an economical pricing strategy that suits everyone’s pocket. She adds, “I was very clear with the designers that I want garments below `30,000 to encourage more people to walk in the store and discover something they like.” She also has a focused approach towards Style Loft. “For now, we want to stick to these designers only and see the response of our customers. We’re not sure of creating the Style Loft at our other existing branches, obviously due to the space constraint. But we would definitely like to take this concept to Dubai, as we will be opening a new salon there by this year end,” concludes Pillai.

b eauty l aun chpad | 07.15

BEAUTY/Monsoon care

Image: House of Bath, PRshots.com

Getting the perfect

PEDICURE

hen you dress up for any occasion, it is always from ‘head to toe.’ The importance of well-groomed feet cannot be underestimated. Regular pedicures leave the feet looking pretty, making them ﬁt to ﬂaunt and ready to take on the world. After all, there is a reason why this practice dates back to where noblemen in southern Babylonia used solid gold tools for manicures and pedicures and the Chinese used nail colour to mark their social status. Like then, this age old tradition is not only restricted to women.

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What’s your pedi story?

While a pedicure procedure may vary according to the salon or nail spa you are visiting, the procedure of the traditional pedicure remains the same. Your foot is first soaked in sanitised/ bubbly water and is then exfoliated with a pumice stone. Then, the toe nails are trimmed and groomed. This is followed by cuticle treatment. Finally, you get a dose of some pampering foot massage. At the end, your chosen nail colour is expertly applied and finished off with a top coat.

IMAGE COURTESY: TIGER STORES/ PRSHOTS.COM AND HOUSE OF BATH/PRSHOTS.COM

WHILE LOOKED-AFTER TOES AND FEET DEFINITELY ADD TO YOUR GLAM QUOTIENT, GETTING THE RIGHT PEDICURE DONE DURING MONSOON IS A MUST-HAVE. — BY PREETI KOPPIKAR

THE PEDI BENEFITS Keeping pesky infections and foot odour at bay

The cutting and clipping of toe nails averts in-growth. As the process involves cleaning the foot, toe nails and removing bacteria, it prevents nail disorders and diseases including fungi. This also minimises the rather embarrassing foot odour. Especially during monsoon, pedicure is a must to prevent contamination and infection.

Exfoliation helps

Thanks to the exfoliation process, the dead skin on your feet, especially on the heel, gets removed. This promotes cell growth responsible for softer and gorgeous feet. It further avoids cell accumulation, preventing bunions or corns.

Locking in the skin’s moisture

As you soak your feet in water and lotions are gently massaged, the moisture of the skin is preserved. This prevents painful blisters and cracks. At Juice salon, to remove cuticles a Frizz Ball is added in the tub of warm water. Then LYN Cuticle cream is applied to the feet before immersing them in warm water for up to ﬁve minutes or longer for softening of stubborn cuticles. Then the cuticles are treated with the LYN Cuticle Pusher and Cuticle Cutter. Calluses are then removed with the LYN Foot File.

Reliving stress and boosting circulation

What’s new?

Dessange Paris has added some new pedicure treatments, such as the Balinese Warm Candle Pedicure, to its menu to help their clients sail smoothly through the monsoons. “Candle Pedicure is recommended during monsoon as it is apt for people with dry-combination skin type. It removes tan and reveals the inner radiance of your feet instantly,” says Vinayak Utkar, Manicure and Pedicure Supervisor, Dessange Paris, Kemps Corner, Mumbai. Vinayak explains that in this pedicure, warm candle and various bath oils are used for nourishment, followed by exfoliation with crystal salt. Another hit pedicure treatment that the salon oﬀers is the Asepta Spa Pedicure, which is enriched with minerals that gives an instant shine to your skin. “The OPI Pedicure and Jessica Pedicure are other popular choices amongst clients,” he adds.

SPOILT FOR CHOICE

Offer a well-appointed pedicure menu to your customers by making trendy and smart additions to it. Sheer French: After a good pedicure treatment, the feet are beautified by applying white polish on the nail tips and painting the rest with sheer pink. Hot stone: Apart from the normal procedure, different essential oils are massaged on to the skin with hot stones.

Had a hard day? Just sit back and enjoy a pedicure as the massaging helps in relieving stress, makes you feel relaxed and also boosts circulation of the foot.

Spa: A spa pedicure usually has more steps and involves fragrant salt rub, hot stone massage, hydrating mask, hot towel wrap or paraﬃn dip.

PRECAUTIONS

Paraffin wax: After washing the foot, cleansing, cutting as well as filing the nails, paraffin wax is applied. The feet are then wrapped in warm towels or cotton booties for better results. This procedure is said to work wonders on those who have dry and cracked skin.

Ensure that the salon or spa that you go to follows stringent hygiene rules. Also, in case you have bruises and cuts, avoid a pedicure as you may be susceptible to infections. Hence, it is best not done after waxing.

Image: courtesy Tiger Stores, PRshots.com

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BEAUTY/Monsoon care

Lavender oil pampering: Lavender oil is known for its healing properties. The warm water with Epsom salts and a few drops of essential oils feels magnificent and reduces tiredness. Sea salt scrubs: To remove stubborn dirt and to exfoliate thick skin, offer a pedicure with sea salt. Add a few drops of essential oils for a better effect.

LYN NAILS PEDICURE AT JUICE SALON

An intricate procedure where nail and skin analysis is performed and the nails are shaped with LYN 220/220, nail buﬀer is used and ﬁnally a mask is applied.

TIPS FROM JUICE SALON

î Once a week dip your feet in hot water. Add liquid antiseptic to the water to get rid of all the dirt. Apply a good feet moisturiser to take care of the dry skin. î Give enough time to take care of your feet and avoid using cheap products. î Once in a while visit a good nail spa to tend to your tired feet. î Ask experts to recommend services and home-care products. î And the best part about pedicure? You always have the option of doing it at home.

KNOW MORE ABOUT PEDICURES

Apart from the regular pedicure instruments such emery board, nail cutter and filer, cuticle clippers, nail brusher, nail pusher and scrubber, there are a plethora of new foot lotions and sprays to try out. Magnesium flakes are a good example of this as they are effective in keeping the feet soft and help in inducing restful sleep. Vinayak believes in adding a creative touch to pedicure services to increase customer satisfaction. Use of quality products, skilled hands and personal attention to individual customer needs will ensure complete client satisfaction and repeat footfalls to the nail bar of your salon.

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OUT OF THE BOX IDEAS Among the latest entrants in pedicure procedures is the waterless pedi. Post clipping of the nails, a sanitiser spray is used. The feet are then wrapped up in warm towels and a plastic wrap or a mask, followed by a procedure of maintenance and massage. This green approach towards pedicure is also said to be more hygienic. Chocolate, fruit pulp, caramel, ice cream and cold green tea are trending as star ingredients for pedis. While ﬁsh pedicures have grown fairly common in the Indian market, with ‘garra rufa’ or nibbler ﬁshes nibbling away the dead skin on the feet, Margarita pedicure has caught the attention of the elite customers now.

CRYSTALSpa™ by Lotus Professional

Lotus Professional has introduced CRYSTALSpa™, a luxurious spa Pedicure & Manicure that restores hand & foot health, relieves tension and relaxes the mind and body. Based on crystals in the soak & micro-crystals in exfoliation, CRYSTALSpa™ is a great diﬀerentiator for spas and salons who are looking for unique ways to pamper their clients. Lotus Professional CRYSTALSpa™ Manicure and Pedicure is enriched with active ingredients that include wheat germ, jojoba, avocado, honey, sugarcane extract and milk enzymes. It is available in four exciting variants that include Rejuvenating Rose, Refreshing Sweet Orange, Relaxing Lavender and Nourishing Strawberry. Priced at `1495, it is available at select spas and salons across the country.

STEP 2: Add CRYSTALSpa™ Hand & Foot Soak to very warm water and watch the solution thicken into soft and relaxing crystals. Soak for desired period of time (10-25 minutes). This will cleanse and loosen the dead/dry cell around the heel and the density of the soak allows the muscles in the feet/hand to fully relax and rest.

STEP 3: Add CRYSTALSpa™ Decrystalizer to dissolve the

soak and watch the crystals turn back to a liquid that can be simply used to wash the masque and then be drained.

STEP 4: CRYSTALSpa™ Cleansing Skin Polisher has a good exfoliation action for feet and hands, removes dead cells, softens cracked heels and palms.

STEP 5: Apply CRYSTALSpa™ Hand & Foot Rescue

STEP BY STEP

Masque provides essential nourishment and moisture while rejuvenating the skin. Wipe the masque after 10 minutes.

STEP 1: Apply CRYSTALSpa™ Healing Cuticle Crème to

STEP 6: Use CRYSTALSpa™ Milk & Honey Massage Crème

provide anti oxidant, healing and protecting properties to the nail cuticles.

to massage hand/feet to relax the muscles. This crème not only provides extra- nourishes but also moisturises and revitalises. b eauty l aun chpad | 07.15

IMAGE: BE BONNIE SALON, KOLKATA

BUSINESS

BUSINESS /New launch

Second from Left- Masanori Kobayashi, Director, Kose Corporation, Aditi Rao Hydari (3rd) and Takashi Nomura, Director & CEO, KOSÉ India (5th from left)

KOSÉ

Awakens to India with

SPAWAKE KOSÉ CORPORATION, THE JAPANESE COSMETIC GIANT, ENTERED INDIA THIS APRIL WITH THE LAUNCH OF YET ANOTHER SKINCARE BRAND- SPAWAKE! KOSÉ CURRENTLY OPERATES IN 25 COUNTRIES AND REGIONS ACROSS THE GLOBE INCLUDING US, CHINA, AUSTRALIA AND EUROPE! — BY RITOO JHHA

ith a history of nearly 70 years, KOSÉ is known to have introduced some breakthrough products like the development of the ﬁrst ever beauty serum in 1975, and the ﬁrst powder foundation in 1976, again a two way type foundation which could be used both wet or dry in 1979 and so continues the saga. With “sensuousness”, intelligence and reliability epitomizing the spirit of R&D at KOSÉ, the wide range of brands available across spectrum of High Prestige, premium to Masstige and holding their own in complex markets like China and USA, may say a lot about the strong heritage of the company. Given such a powerful parenting, KOSÉ India was a well considered step forward for the company when the decision was taken in 2013. Takashi Nomura, the young Director & CEO of KOSÉ Corporation India, seems extremely focused on the b eauty l aun chpad | 07.15

BEAUTY/Preview

Fact File Spawake No. of SKUs: 13, all facial skincare Distribution: Across 300 plus doors in Delhi and NCR TG: Female – 20 + and 30 + Brand Ambassador: Aditi Rao Hydari Investment in the Market: 40 CR Fragrance: Floral

task at hand as he shares the initial excitement of launching a brand in India, the company’s assessment of the market and how he sees it panning out!

� Why Launch in the masstige Segment in India? Whats the KOSÉ India strategy?

Nearly 41% of the market in Japan is in the premium segment whereas in India it is only 5 %. However, the market segment between the premium and the mass is growing rapidly. That’s precisely why we are focusing on the premium mass range. In our survey done over the last 3 years we find that firstly, natural brands and visible effect brands have great acceptance in the market. Secondly, Indian women prefer ‘Made in India’, products but the ‘Made in Japan’, label comes right next to that, as Japanese products imply high quality for them.

� So how is the brand positioned and what is the diﬀerentiation?

We have therefore decided to incorporate 4 characteristicsindulgence, new eﬀective ingredients, Made in India but inspired by Japan, and modernity combining Indian traditional practice and best of Japanese. Spawake is positioned in the same category as Pond’s and Olay.

� Why Spawake- the name connotes more of a spa brand and a body care brand?

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Spa Awake comes from spa and Awake! When we did our survey – the word Spa often conjured up products or for some it was the sea. Whilst some other consumers said hot spring. But overall it was a very positive image. Since the two most important elements are from the sea,- Laminaria Japonica (Japanese sea weed) and Maris Salt (sea salt from Brittany, France) hence the name made a lot of sense.

� How have you strategized marketing this brand?

We have noticed that most brands spend the maximum marketing spends on electronic meda- specially television, whereas we really believe in the digital media- be it Facebook, blogging, youtube, contests, mobile apps or tutorial videos apart from BTL activities followed by out door media, newspaper and magazines.

� Why focus on North India ﬁrst?

We strongly feel that if we can establish ourselves in such a complex market, we can go to the next city very easily. After Delhi NCR, we will look at other cities like Mumbai or Chennai. We will go step by step. Given that our competitors are huge giants like Unilever or L’Oreal, we would rather not make such a huge investment initially but act more prudently and focus at a region-wise expansion plan.

KOSÉ Corporation, Japan Founded: 1946 Founder: Kozaburo Kobayashi Presence: In all categories of High Prestige (Cosme Decorte), Anna Sui etc. ; Prestige ( Astablanc, Paul Stuart) to Cosmetaries (self selection) brands like Rimmel, Je L’Aime etc. Global Presence: Across 25 countries , aims at increasing overseas sales ratio to 20% and 30% from a current over 12% � Why did you choose to launch a new brand for India rather than introduce any of the several brands you have in your portfolio? Most of our subsidiaries outside Japan would import one of the various brands that we have in our portfolio in Japan. Two reasons why we did not do that IndiaIf we import from Japan, the costs will be very high given the duties, transportation cost etc. As mentioned earlier the premium category is still very small compared to the mass and the masstige in India, hence we have decided to focus on the bigger market ﬁrst.

BUSINESS /Market trends

Organic Orientation ORGANIC IS A BUZZWORD THAT’S BEEN GAINING MOMENTUM WITH EACH PASSING DAY. NOT ONLY IS THE BEAUTY INDUSTRY THAT IS GROWING MORE AWARE OF THIS TREND BUT ALSO THE END CONSUMER. ADITI VYAS, FOUNDER AND DIRECTOR, AZAFRAN INNOVACION LTD TALKS ABOUT THIS TREND. — BY KANISHKA RAMCHANDANI

rganic skincare market in India is estimated to grow two-fold in next ﬁve years and cross the mark of `1,000 crore by year 2020, according to promoter sisters of Azafran Innovacion Ltd, an integrated ‘Farm to Face’ player oﬀering innovative skincare solutions. Organics is one of the fastest growing segments in the global personal care industry. Currently the market in India is estimated at `500 crore and growing at 20-25% per year. The report by Transparency Market Research ‘Organic Personal Care Products Market for Skin Care, Hair Care, Oral Care and Cosmetics – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012–2018, says the global demand for organic personal care products was over $7.6 billion (approx `50,000 crore) in 2012 and is expected to reach $13.2 billion (approx `80,000 crore) by 2018, growing at a CAGR of 9.6% from 2012 to 2018.

What is your take on the organic skincare market in India?

Organic skincare products are gaining fast traction in the Indian markets, with notable brands making a foray. Rising concerns for health, safety, green consciousness and growing awareness towards hazards of synthetic chemicals has fuelled the demand for organic personal care products in India. With the emergence of a young urban elite population, rising disposable incomes and increase in working women looking for lifestyle-oriented and luxury products, the market for organic skincare in the country is expected to grow.

Why is India looking at the West for trends in organic beauty products?

Women in ancient India developed beauty practices, understanding the cultural meaning of the body. The organic cosmetics described in ancient literatures are still used by women today. Due to globalisation, the traditional notions of beauty changed and a shift was seen from the traditional hair and skincare to products from the West. Multinational corporations developed and promoted products through branding and advertisements. Television played a major role, too. Increased disposable income led to consumption of beauty products from the west. This paved way for consumption of organic products from the West.

What is the deﬁnition of organic skincare? How is it diﬀerent

from natural and herbal?

Organic skincare is a term that indicates products that are devoid of harmful chemicals, pesticides and fertilisers. These products contain only plant-sourced ingredients that are cultivated without the use of synthetic chemicals. According to USDA (United States Department of Agriculture) National Organic Program, organic is “a labeling term that indicates that the food or other agricultural product has been produced through approved methods. These methods integrate cultural, biological, and mechanical practices that foster cycling of resources, promote ecological balance, and conserve biodiversity. Synthetic fertilisers, sewage sludge, irradiation and genetic engineering may not be used.” Natural skincare products are made from naturally derived ingredients from plants and minerals that occur in nature. These products do not have any synthetic b eauty l aun chpad | 07.15

BUSINESS /Market trends

compounds present while herbal products are made of plant extracts, plant roots and leaves.

What solutions do Azafran oﬀer for the beauty segment?

Azafran Organics is a research oriented skincare company and aims to provide Indian women with world-class organic products to meet their beauty needs by offering innovative products in terms of quality and purity. Azafran offers a complete range of face care, body care and haircare products, which are applicable to all skin types on a daily basis. The company currently offers 25 products and our R&D is in advanced stage to add more 40 products by end of the year.

Tell us more about your ‘Farm to Face’ model.

Azafran set up its completely integrated ‘Farm to Face’ model, perhaps the only one-of-its-kind in the Indian organic skincare market. Purity being our foremost goal, we grow over 35 varieties of plants, flowers and herbs specifically for our organic skincare range on 40 hectare farmland in Sanand, Ahmedabad. Plants are harvested during the season and are sent through the extraction process. Following the extraction botanical ingredients are sent to our manufacturing unit where they are further processed to final packed formulations. The ‘Farm to Face’ model has skincare R&D, raw material cultivation, extraction, cosmetic formulation, filling and packaging, sales and marketing of finished skincare products.

What kind of R&D have you done in the beauty vertical? General market research looks only at the current industry happenings. But our clients believe in us to predict the future. We understand who our beauty customers are, where they come from, what are their preferences and what they want. We distil this knowledge into actionable insights, craft successful products and stay one step ahead of our competitors. Our products are not just based on research and creativity, but also on the understanding of the needs of our

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customers, and with a comprehensive view of the cosmetics market.

Have you tied up with any major brand for this enterprise?

We have started with the sale of our products by tying-up with retail chains such as Star Bazaar, Health & Glow and Heritage Fresh and are in the process of ﬁnalising marketing tie-ups with other Modern Trade chains. Our products are also available on leading e-commerce platforms such as Amazon and Flipkart as well as our own website.

What eﬀorts are being put to make beauty professionals and consumer more aware of organic products?

The green bandwagon is truly picking momentum, and customers today are well aware of the requirement for organic products. Still campaigning and building awareness is one of the major thrust areas of Azafran. Our cosmetic packaging speaks about the quality of our products inside. Our packaging is not just for product protection, but also has an interesting combination of colours, textures and instructions, which informs about the organic and authentic nature of our cosmetics. The utilisation of print media in creating awareness has been more generous. Brochures, ﬂyers, product guides, newsletters, booklets and versatile pieces of printed information play a vital role. Apart from this, we also use social media engagement to create a strong social awareness. Our beauty advisers receive intense training which is equally competent to a college graduation.

Do you have any plan focusing on the professional beauty industry? We are currently developing technology to launch our mobile app, and expand our services into tier II and III cities. Having travelled to many countries across the globe, I have learnt about the tremendous potential of beauty cosmetics industry. Currently our products are marketed for the environment-conscious organic lifestyle-oriented customers. However, we are exploring options to enter into professional beauty industry.

What are the plans ahead for Azafran?

a. The company is aggressively focusing on South Indian market, which is the most important market for it and has a great potential for organic skincare products. Currently, the company has presence in 36 modern retail stores located in Mumbai, Pune, Ahmadabad, Hyderabad, Chennai and Bengaluru and planning to have presence in 100 stores pan India by December this year. The company is hoping for turnover of `40 crore by the next three years. b. Penetration of brand across India; to launch Azafran products in North India and Eastern India in next 2-3 months; focus on modern retail; recent tie-up with Star Bazar, Health and Glow and Heritage Fresh; consumer awareness and education programmes for organic skincare through beauty advisors and kiosks. c. Company is planning to venture in to organic colour cosmetics and could launch them in the market in the coming few months.