BLI June 2014

June 2014 ` 100

EXCLUSIVE

JOHN ABRAHAM On Personal Care Choices

SUNCARE & HOLIDAY SPECIAL

THE BEST

WELLNESS GETAWAYS

OF INDIA

POND’S MEN

DEBUT IN INDIA

VIVIENNE MACKINDER Unleashes Intercoiffure S-S 2014

Get that

GLOW

Revolutionizing the world of professional skincare, Cheryl’s Cosmeceuticals has quietly build a brand equity in India since 1986. Known for delivering promised efficacious treatments through precise protocols and education that’s easily comprehensible by the aesthetician, the brand is on its way to take the next big leap!

An Indian skincare brand created in 1986 by Oscar & Cheryl Pereira and today synonymous with superlative skin care treatments and products across salons in India, in over 10,000 salons.

Cheryl’s is all about scientific understanding of the skin, about developing proprietary knowledge of skin concerns like pigmentation, acne, sensitive & oily skin! From diagnosis to prescribing correct products with equipment, the brand has a proven track record of efficacious skin protocols!

The brand has developed home care kits for personal use that educate the consumers to maintain a home care regime specifically designed for her skin.

Cheryl’s has brought values of hygiene, safety, contamination proof packaging through kits to the salon environment. This ensures that the consumer gets to experience the product at the highest quality.

The great emphasis on education by Oscar & Cheryl have ensured that salon aestheticians trained by Cheryl’s understand the science of the skin and are equipped to conduct an accurate diagnosis of the concern faced by the client and recommend the most effective solution. Specially her training in the use of skin enhancing equipments allows her to deliver a outstanding result to her client.

Some of the celebrated products from the house of Cheryl’s Cosmeceuticals: O2C2 radiance lotion for radiance, Dermalite Face wash with Chamomile for fairness, the innovative DermaShade Spray– a sunblock in a spray, ClarifiAcne kit for acne prone skin, SensiNzyme– a lightening treatment for g sensitive skin and Banmark to tackle stubborn pigmentation.

THE O2C2 MAGIC The In-Salon Treatment comprises of O2C2 Radiance Facial Kit—a Revolutionary Oxygen enzyme treatment that infuses fresh oxygen deep into the skin.

The Promise to transform is for REAL as it Provides instant radiance and glow.

Gives the skin a brighter look.

Softens, soothes, hydrates and refreshes the skin.

Protects skin against tanning, pigmentation, fine lines and wrinkles.

The Home Care Must Have is the O2C2 Radiance Lotion that enhances the skin’s natural radiance and shine and absorbs, retains moisture and reduces inflammation on skin.

PAINLESS HEELPEEL TREATMENT A unique treatment from Cheryl’s, it ensures soft, ccrack-free feet in 20 minutes flat. Experience the HeelPeel Treatment Kit in the salon and maintain H tthe amazing results with HeelPeel Cracked Feet Eliminator at home, that repairs cracked heels, E ssoftens skin, restores elasticity and prevents rrecurrence of dry feet.

For availability requests the reader can: Call our consumer advisor on +91-22-67003666 or Toll Free No: 1800 221 802; e-mail: info@cherylsglobal.com | website: www.cherylsglobal.com | facebook.com/cherylsglobal

i

Editor In Chief & Publisher Ritoo Jhha

as see it!

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he Summer Issue is here! The Sun is growing in itensity as we focus on the suncare business that has all reasons to grow across the world. We analyse the segment, formats and categories with prediction of growth in formats and products next year.

We have an exclusive on VLCC’s market entry with a SALON line - SPECIFIX – as per our assessment this will heat the domestic professional skincare segment like never before.

Having said that, the men’s category will also see a flurry of reactions with Pond’s Men launched across India.

We present an exclusive interview with Megastar John Abraham on his wellness choices.

Do keep writing in, we love to hear from you.

Ritoo Jhha

Editor in Chief

EDITORIAL Assistant Editors Jhumur Nandi, Vandana Thakur Senior Features Writer Sohani Dogra ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS Assistant General Manager (East & South India) Kaushik Karmakar General Manager (West India) Gajender Singh Rawat Senior Manager Abhishek Gourav Manager (North India) Subrata Mohanty Executive (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Executive Vikas Upadhyay Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Assistant Manager - Circulation & Subscription Sarvesh Singh Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

redefining beauty since 1992 NEW DELHI

GURGAON

NOIDA

CHANDIGARH

www.affinitysalon-india.com FOR YOUR NEAREST SALON CALL 011-2685 2662, 2686 2662

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VE O EC

HAIR

H NT

Preview 30 Latest in hair care

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Collection 32 The Goddess shoot by Pastels Salon in Dubai Tool Talk 34 New tools in the trade Solutions 36 Mythic Oil Rituals with L'Oréal and Color

Credits: C

Hair Stylist: Vivienne Mackinder, H IIntercoiffure Fashion Director

F Fashion Stylist: Beagy Zielinski Photography: Julia Pogodina P Make-up: David Maderich M

REGULARS News Now 16 New Entrant 22

Recent updates from the world of beauty Know the biggest launches of the month: Pond's Men range and VLCC Specifix

Retail Round-up 26 Latest salon, store, spa and gym openings Design 104 Viki Thakkar, Owner of Vikipedia cuts some crucial design points

Academics 108 An overview on Juice academy

Therapy from Paul Mitchell

Trendsetter 38 New tools in the trade Detail for retail 40 Save planet in simple steps Focus 42 One stop solution for Hair Fall: Matrix Fiberstrong

Portfolio 44 Latest collection by Chrystopher Benson, Matrix Artistic Director and Vivienne Mackinder, ICA Fashion Director

Trendspotting 52 Check out the cool hairstyles for this summer Guru Speak 54 Anthony Cole, Sebastian International Stylist talks about his enriching journey, while detailing an exclusive step-by-step

Conversations 60 TIGI's International Creative Expert talks about his journey so far

Runway report 62 Ponytails with a twist

BEAUTY

Event Preview 110 A close preview at the Cosmoprof North America 2014 scheduled in July

Event Review 111 A look at last month's shows: Portfolio 2014,

Beauty & Spa Expo and FICCI Wellness event Bologna 2014

Events Calendar 114 Beauty events happening across the globe

HOLIDAY & SUNCARE SPECIAL Business 64 An insight on suncare market

Products 68 Best sellers in suncare across categories

Special Feature 72 Bollywood mega star John Abraham talks

Preview 82 New offerings in skin and make-up Conversations 84 Dr. Apoorva and Sonal Shah in a one on one about their brand, Richfeel

Dermat Speak 86 Dr. Deepali Bhardwaj answers common skin queries

Nail Preview 88 Latest hues out now Summer Guide 90 Update with a sun proof nail care regimen from Ciaté

Fragrances 92 Smell beautiful with the latest summer wafts

about his grooming choices

Spas 74 Destination spas to get away from the scorching heat

Packaging 78 A look at the holiday packaging business

FASHION & LIFESTYLE Runway report 94 SBJ partners with Looks Salon in celebration of life

Star Power 98 Bollywood Actress Yami Gautam shares her skin and hair secrets

Coversations 100 Student's corner 106

BUSINESS Shiseido shares its India plans for Za A sneak-peek at the looks created by Pearl Academy's students at Portfolio 2014

readers' LETTERS

I read 'Buddy Project' and I must say that it was an impressive one. While I have always admired Beauty Launchpad for its fresh and creative concepts, this particular article has further raised my expectations.

The writer has described so beautifully that how these talented new comers in the field of make-up artistry have worked extremely hard to attain domain expertise. Also, to handle projects of such international repute, how important it is to get primary grilling done at college level.

Anxiously looking forward to read more such stories from you guys!

BEAUTY/Grooming BE EAU AUTY TY Y/Gr Grooomi ming mi ngg T Tools ools oo ls

Grooming gets

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he grooming sector is often dominated by female products, but today’s men are as stylish as women starting from trying out new hairstyles to styling their beard everyday.

Thus men also need and demand equal tools for their grooming and highly precise shavers, razors and trimmers are becoming a must for them. Catering to this need brands are also coming up with tools having new and innovative technology. Vikram Mohan, Founder and Director, Bounce salon said, “According to me clippers with detailing like Wahl have are the next high-end gadgets to look in male grooming sector. These are easy to use men can just trim their beard, shave their sideburns and do desired styles.”

Mitesh Rajani owner of Nuevo salon and also owner and make-up artist agrees on the same that clippers are one of its kind innovations in male grooming market, “Clippers are two-in-one solution as they also act like trimmers. These can be used for hair, trimming beard and also for body hair.”

Brands like Philips, Wahl, Gillette, Vega, Panasonic and many more keep on innovating new technologies to give more options to their male consumers.

I really like the new revamped version of Beauty Launchpad India. A thicker edition, with lots to read and a wholesome variety makes for a fun read.

Looking forward to many such Men’s Grooming specials-!

VEGA T-PRO HAIR TRIMMER The T-Pro hair trimmer comes under Vega’s innovative styling and grooming products range ‘The Styled You’. It gives you very precision hair trimming by its unique blade settings.

Innovation: Equipped with a high-torque, powerful motor and razor sharp blades, this trimmer can trim stubble or shape your hair in various styles easily.

— Ankit Bhatnagar, Communication Manager, Dentsu India Group

Highlights: The Vega hair trimmer

features precision-honed steel blades, which are accurate and durable with self sharpening property. This clipper features an ergonomic shape which makes it comfortable to hold in a variety of positions.

NAHA 2014 Finalist

STYLIST’S NAME: PAUL PEREIRA CATEGORY: MEN HAIRSTYLIST OF THE YEAR PHOTOGRAPHER: RICHARD SIBBALD SALON NAME: SOLO BASE

GUTTER CREDITS

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THE DAILY CARE REGIMEN FOR MEN GETS SMARTER WITH THESE BEST-SELLERS CLINIQUE FOR MEN Range claims to bring a curated

H HL AHL BRIAN WA

portfolio of specialised skin care products for men including cleansing, moisturising, exfoliating, shaving, and targeted grooming. MRP – `1,113 onwards

E VE USIVE US LU CL EXC E CT ECT

Frankly, I never thought that men's grooming could acquire such amount of space in our daily lives. Your magazine has been doing some amazing features and I sincerely look forward to your every issue since everything comes across as nicely researched work, that's well communicated. Great going team!

Y DAYS

WITH BEAUTY

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— Ayushi Mendiratta, Mumbai THE BIGGEST TREN

FASHION & LIFEDS IN MEN’S STYLE COVER MAY 2014.indd

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MEN’S SALON BEAUTY SURVEY

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uncompromised durability with high performance and long lasting professional V5000 clipper motor.

Highlights: The Super Taper kit comes with the standard Indian plugs and cords and no Adaptor is required. Ideal for all clipper work, it is rust resistant, high precision, chrome plated blades.

Price: `4250

— Neha Shinde, Business Partner, Pratham PR BEAUTY/Grooming

ONNE CO May 2014CONSUMER CONN ` 100

Innovation: Super Taper features an

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UPBEAT & GOING On The Ru

WAHL’s professional range of corded clippers – Super Taper has the most powerful motor of WAHLs’ classic series of corded salon products in India. Super Taper is a professional kit featuring a Corded Clipper with Taper Lever with a 3mm/ 6mm/10mm and 13mm Attachment Comb along with a Styling Comb and the rust resistant, high precision, Adjustable Blade. In addition, a Cleaning Brush, Oil and a Red Blade Guard are a part of the kit.

Beauty Launchpad Magazine has proven to be a very important asset. The editorial team takes the time to understand and analyse the brand which manifests into a masterful result. I congratulate Beauty Launchpad team for their endless efforts.

Beauty Launchpad Magazine has proven to be one of the most profitable decisions ever. These folks are simply the best at what they do, and we are blessed to be their long term readers!

2014 April 2014 ` 100

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WAHL SUPER TAPER

Price: `2499

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fashionable SMART GADGETS, INNOVATION AND TECHNOLOGY ALWAYS ATTRACT MEN. APART FROM PLAY STATIONS, MOBILES, AUTOMOBILES -- ELECTRIC SHAVER, TRIMMER AND RAZOR COMES ALSO UNDER SMART GADGETS CATEGORY COMPRISING THE GROOMING PART. BEAUTY LAUNCHPAD HIGHLIGHTS SOME OF THE INTERESTING TOOLS WITH CUTTING-EDGE TECHNOLOGY.

VICHY HOMME Hydra Mag C comes with a fortifying 24-Hr hydrating care that boosts energy and recharges the skin cells while helping in blood circulation and improving radiance.

MRP – `1550

TONI & GUY Deep Clean Shampoo

clarifies and cleanses the hair to remove product build up and grease for a complete hair detox. MRP – 250ml for `700

GARNIER MEN Acnofight face wash is its first anti-pimple face wash for men, which promises to fight the six signs of pimples and provide pure and smooth skin. MRP – 50gm for

`85

TIGI Bed Head features products

that texturises the hair including, Hard To Get which is a light, matte separated hold for a totally piecedout look; Hard Head Mohawk Gel that dries quickly, defies gravity for ultimate hold; Manipulator that spikes, twists and texturises and Bed Head Stick for instant texture and hold with a semi-matte finish. MRP – `800

onwards

THALGO Wake-up Shower Gel is an exclusive men’s offering for

both body and scalp that contains Algue Bleue Vitale, an extract from algae growing in a medicinal lake. It has energising, cell renewal and anti-ageing properties. MRP –

200ml for `1,300

KAMA AYURVEDA Himalayan Almond face Scrub for men is specially formulated to

exfoliate and promote new cell growth. The Saffron induction brightens skin, clears complexion and reduces pigmentation while finely ground sweet Almonds that are rich in Vitamin E & D nourishes, nurtures while exfoliating and preventing ingrown hair. MRP – `750

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Global *

news now QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

L’Oréal reveals its first connected beauty digital innovation

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’Oréal launched the first connected beauty digital innovation called “Makeup Genius” exclusively available through L’Oréal Paris.

Based on the insight that beauty is one of the most Googled topics in the world (about 4 billion searches a year), the group’s innovation incubator decided to respond to the needs expressed by consumers by offering greater customisation and interaction with their brand.

“By combining our knowledge of

consumers and the science of colours with technologies for monitoring facial expressions, we have been able to calculate the best possible algorithm capable of producing an extremely realistic colour-rendering in real time using just an iPhone camera,” said Guive Balooch, Director of the Connected Beauty Incubator, L’Oréal Research & Innovation. This innovation will enable L’Oréal Paris to offer all women an unprecedented beauty “e-routine”.

Makeup Genius will enable consumers to test make-up products using their mobile phone or tablet as a virtual mirror. It has been launched in May in France, the United States and China and then it will launch in other countries where the brand is present.

Ashland HydroSheer™ II technology wins the Beiersdorf Innovation Pitch award

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shland Specialty Ingredients, a commercial unit of Ashland Inc offered HydroSheer™ II formulation technology, a system designed to modify emulsion behaviour in such a way that finished lotions appear clear or virtually clear during rubout on wet skin. Solving a long-standing formulation challenge, Ashland won the first ever Beiersdorf Innovation Pitch award at the in-cosmetics trade show.

The featured ingredients are Escalol™ UV filters for SPF protection

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and Prolipid™141 lamellar gel for smooth feel, application uniformity and formulation stability.

“Manufacturers of skin care emulsions wanted a system that worked better, more efficiently and more simply than anything in the marketplace. A series of investigations pointed us toward a solution that we call HydroSheer II formulation technology,” said Hani Fares, senior director – skin care, Ashland Specialty Ingredients.

Coty and Avon signs an agreement for Brazil

C

oty Inc and Avon Products, Inc have entered into a partnership by which select Coty fragrances will be marketed and sold through Avon Brazil’s network of 1.5 million independent sales representatives.

Brazil, Avon’s largest market, is also the largest fragrance market globally. The deal brings together Avon’s extensive network of representatives in Brazil and Coty’s portfolio of celebrity and lifestyle fragrance brands, in an effort to increase companies’ global fragrance market share, consumer loyalty and brand appeal in Brazil.

“This commercial partnership allows Coty to expand its geographical reach and strengthen our footprint in the emerging markets, with Brazil being a key driver in our growth strategy,” said Renato Semerari, President, Coty Beauty. “Avon’s extensive experience in Brazil makes the company an ideal partner, and we look forward to working together.”

David Legher, President, Avon Brazil said, “Coty’s celebrity and lifestyle fragrances further expand our portfolio of high quality fragrances here, which will help our representatives increase their earnings and reach a broader consumer base.”

an ultimate spa vacation

100% Carbon Neutral Natural Extracts of Lemon, Sage, Lavender & Mint

Global *

Beiersdorf appoints new head of research and development

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tarting on October 1st, 2014, the Head of Beiersdorf Skin Research for many years, Professor KlausPeter Wittern will enter retirement.

His successor will be Dr May Shana’a who has many years of experience in research and development, which she acquired in management positions in internationally active companies.

Professor Klaus-Peter Wittern has been at Beiersdorf since 1977, and has led Research and Development in the company since 1998. His name is connected to numerous product innovations in the field of skin care.

These include the use of the skin’s own Q10 as an ingredient in skin care products as well as the development of Nivea Black and White Deodorant.

Wittern’s successor, Dr May Shana’a, has more than 26 years of expertise in the management of global R&D organizations of multinational companies. For 20 years she worked in

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skin care and cosmetics. Most recently she led the global R&D organization of Ashland Specialty Ingredients (ASI), located in Bridgewater, USA. Before that the Lebanese-born Shana’a assumed international leadership positions in the research departments of Johnson & Johnson and at Unilever in the company locations in Italy, the U.S. and in the UK. She is among the world’s leading innovation experts in skin care.

Marc Jacobs Beauty launches e-commerce site

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arc Jacobs Beauty unveiled www.marcjacobsbeauty.com, the brand’s e-commerce website to offer an immersive experience into the world of Marc Jacobs Beauty.

Featuring over 150 products in the Marc Jacobs Beauty collection, the dot-com beauty destination also provides exclusive access to limited edition product offerings.

Integrating innovation into its product and website, marcjacobsbeauty.com was developed with responsive design, while showcasing a modern, center navigation, high-definition product shots with zoom capability, and

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OPI partners with the Coca-Cola Company launches new nail paints

true-to-life product swatches.

Clients are encouraged to engage in the product ratings and reviews, be captivated by the artistic editorial photography, and be inspired by the wealth of beauty advice, including the informative how-to videos.

The website also highlights a unique feature on its product detail pages – hand-sketches and notes from Marc, the designer himself, revealing the behind-the-scenes insight into the creative process and involvement in the product designs. Marc also makes a personal appearance via video, sharing how he defines beauty.

PI launches nine new limited edition nail lacquers inspired by the Coca-Cola Company. Coca-Cola by OPI offers a range of colours and hues representing everything from classic red for Coca-Cola to metallic silver for Diet Coke, dark red and black for Coke Zero, black cherry for Cherry Coke, cream and warm pink for Vanilla Coke, shimmering citrus green for Sprite and glitter-packed orange and deep purple for Fanta Orange and Fanta Grape.

“I have always believed that wearing nail lacquer can change your look – and your outlook,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Executive VP. “Both OPI and CocaCola truly deliver happiness in a bottle to consumers looking for an iconic product of the highest quality. The nine shades in this collection represent not only bestselling Coca-Cola Company products, but also the styles of the women who enjoy them – from classic and glamorous, to hip and trendy!”

“We are thrilled to partner with OPI – a brand that, like Coca-Cola, exudes optimism,” says Kate Dwyer, Group Director, Worldwide Licensing, the Coca-Cola Company. “It gives us another opportunity engage an important trendsetting audience and help further build favourability for our brands.”

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’Oréal Paris launched its make-up collection L’Or Lumière for the Festival de Cannes 2014. The collection and the looks were unveiled by L’Oréal Paris’s brand ambassador Sonam Kapoor.

The L’Or Lumière collection is inspired by the purest of the elements, ‘Gold’ and the coming of the spring season. To commemorate the launch of this collection, L’Oréal Paris Beauty Expert Namrata Soni has created three looks inspired by this infusion of gold and

exciting spring hues. Flaunting the Neogold g trend, this collection includes Color Riche Moist in Matte, a range of 12 shades M of o lipsticks, a twist up pen format eye liner, Super f Liner Gelmatic, two shades L of o nail colors called the Color Riche Le Vernis and C eye e shadows in 12 shades called Infallible Monos Eye c Shadow.

S Speaking about their vision behind creating v the collection, Manashi Guha, General Manager - L’Oreal Paris said, “Cannes

The Body Shop India names Jacqueline Fernandez as its new brand ambassador

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he Body Shop India appointed Jacqueline Fernandez to represent its range of naturally inspired and ethically produced cosmetics products. David Smith, Managing Director, Asia Pacific, The Body Shop said, “For The Body Shop, India is a very important market and it is one of the fastest growing markets in Asia Pacific with 115 stores across 40 cities. We are thrilled with this partnership with Jacqueline Fernandez as she embodies everything that the brand stands for – natural beauty coupled with a deep respect for people, animals and the environment.”

As the face and voice of The Body Shop India, Jacqueline will appear in multimedia campaigns spanning print, instore, digital and social platforms.

Shriti Malhotra, COO of The Body Shop India, says “Jacqueline portrays the modern and intelligent woman who is conscious and aware of her beauty needs. She believes in looking good, feeling good and doing good. She has widespread appeal and this association will resonate with the aspirations of today’s generation while promoting the brand’s uniqueness through its products and values.”

Paul Mitchell shines at PESIT annual fest

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aul Mitchell partnered with Bling Salon for creating in-fashion chic hair styles over 38 models at the fashion show of PESIT college of Engineering & Technology (PESIT), Bengaluru’s annual fest ‘Aatmatrisha’.

The styles were done

by Paul Mitchell hair stylists using the award winning styling products

– Round Trip, Extra Body Daily Boost and Sculpting foam. Paul Mitchell samples and spa was won by many students and retail products were sold over the counter at the fest.

The fest was held for two days with various events.

About eight colleges from all over the country participated in the event which had a crowd of about 1500 to 2000.

is an extremely inspiring platform and we are proud to showcase our beauty expertise through the L’Or Lumière range.

In India, we love gold which flatters our skin tone well; we have used this insight to interpret this collection. The looks we have launched today exude glamour and we’re sure that all our ambassadors will look stunning on the red carpet.”

Namrata Soni, L’Oréal Paris Beauty Expert said, “L’Or Lumière is a revelation in itself that takes the concept of style and beauty to a whole new level. The products are a fine representation of glamour, elegance and will certainly heighten the allure of any look.”

India debuts the AXE Boat Party

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XE successfully launched the first Indian edition of its exclusive, invite-only AXE Boat Party. Hosted atop the Deltin Royale, sailing along the coast of India’s party capital – Goa, AXE guests had the chance to witness one of the snazziest sundowners ever.

The AXE Boat Party was attended by well known faces like Evelyn Sharma, Malika Haydon, Surily Joseph, Ash Chandler, celebrity blogger Malini Agarwal, a host of international models and more.

Firebrand Archana Vijay played hostess for the evening.

Over 1.5 million AXE users participated in the contest over a span of two months; only a lucky few were invited to it. The winners were flown down from different parts of the country to Goa.

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India *

L’Oréal Paris unveils L’Or Lumière

India *

Naturals signs MoU with Bharatiya Mahila Bank

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aturals unisex hair and beauty salon signed a Memorandum of Understanding (MoU) with Bharatiya Mahila Bank. This partnership aimed at support banking needs of women who aspire to become entrepreneurs and thereby promoting economic empowerment in order to leverage women’s growth and developments.

As part of this partnership women with entrepreneurial skills and potential can look forward to setting up a Naturals spa, salon or lounge for which they can avail financial assistance in terms of loans from Bharatiya Mahila Bank.

CK Kumaravel, CEO and Co

Founder, Naturals said, “Our objective is to empower women with, resources.

Majority of the women who own salons in various parts of the country are from middle class and it is not very easy to get a bank loan to set up various facilities in every outlet. So, this MoU has been signed with the hope that women are given the exposure to explore their entrepreneurial skills.”

Usha Anantha Subramanian, Chairman & Managing Director, Bharatiya Mahila Bank added, “This partnership will help aspiring women showcase their hidden talent and unshackle themselves from the worries of investment.”

O3+ launches skin care products in Mauritius

“W

ith a vision to create beauty to generate confidence in mankind, O3+ launched its skin care products in Mauritius,” informed Vidur Kapur, Director, O3+. The official launch event in Mauritius is said to be sometime in August. The brand’s will be officially representative

by Shaheen Boodhoo, a well known business woman and an aesthetician in Mauritius.

O3+ known for its ‘magic Vidur Kapur, Director, O3+ of science and

wisdom of nature’ is expected to capture a large market share in the professional skin care industry in Mauritius by emphasizing new technologies and education. The technical team of O3+ will be soon travelling to Mauritius to conduct seminars to introduce various new technologies.

The brand has extended in London, Dubai, Nepal, Sri Lanka, and Bangladesh and is expected to mark footprints in Pakistan soon. Presently the brand is working with professional consultants from Europe and the US, and is expected to do an Australian Collaboration in the Herbal Skin Care sector soon.

Juice Salon launches ‘Kérastase Treatment’ for hair relaxation

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or the first time Juice Salon introduced ‘Kérastase Treatment’ in their Khar outlet. Juice has been in existence for the past decade and has been trying to set benchmarks in the hair and nail care industry.

As one step into the Kérastase Scalp and Hair Institute at Khar outlet, clients are personally attended by a highly trained Kérastase Ambassador who diagnoses scalp and hair concerns with a special camera. The dual lens

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of the camera magnifies scalp 200 times and hair 1000 times to minutely examine scalp and hair condition.

Based on the concerns identified, the Kérastase Ambassador recommends the most appropriate salon ritual (hair care treatment) and home care products.

One can choose from Experience Rituals, Elixir Ultime Liquid Gold Oil Ritual, Express Rituals, and Instant conditioning Booster doses.

Blossom Kochhar launches own online store

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lossom Kochhar Beauty Products Pvt Ltd (BKBP) launched its own online store shop.aromamagic.com, in order to give an opportunity to all the buyers to shop from their home in any location of the country; easily and quickly. Once the order is shipped, the customers will receive an email with the details of the courier company and the tracking number to track the status of the order. The online store offers various modes of payment like cash on delivery (COD), payment via credit cards and online cash payment through net banking. The online store also offers the facility of the product cancellation and return policy.

Emphasizing on the need of the online store for the brand, Samantha Kochhar, Managing Director, Blossom Kochhar Group of Companies, remarked, “The size of India’s e-commerce market in 2013 was around $13 billion, and is expected to become $70 billion industry by 2020. India has close to 10 million online shoppers and is growing at an estimated 30 per cent CAGR vis-à-vis a global growth rate of 8–10 per cent.

This data clearly shows that in this digital age consumers are becoming more and more internet savvy and are using online portals for their shopping needs. Looking at the boom in the e-commerce industry and to target this group of consumers we decided to launch our own online store.”

NEW ENTRANT/Conversations

A BIG

BANG: POND’S FORAYS INTO MEN’S SKINCARE IN INDIA

MINTEL REVEALS THAT BEAUTY AND PERSONAL CARE LAUNCHES SPECIFICALLY TARGETED AT MEN HAVE INCREASED GLOBALLY BY 70 PER CENT OVER THE PAST SIX YEARS (2007/2012). IN INDIA THE MEN’S MARKET HAS BEEN GROWING AT ALMOST 25 PER CENT PER ANNUM AND IS PROJECTED TO REACH `75 BILLION FROM A CURRENT NEARLY `40 BILLION MARKET. — BY RITOO JHHA

P

erhaps the time was right for launch of Pond’s Men in India which happened with a big bang and announced the brand associating with Bollywood leading young star Varun Dhawan. Beauty Launchpad India got talking with Srinandan Sundaram, VP-Skincare, Hindustan Unilever, on the occasion of this new beginning for an age old brand in India.

Having launched Pond’s Men, how would you break the perception of Pond’s being a brand for the female customer?

I think we have proven the model globally.

So it is about understanding how men’s skin are different from women’s skin and offering the right products. Since we have proven it globally so we are confident that it will work here. If we look at two three other facets of what we are doing it further strengthens are proposition.

The insight is very true. It is true about all of us that after a day of travel and exposure to dirt and pollution, at the end of the day the skin also feels dull and tired. If you have a

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product that delivers brightness and energy, you know you’ve got it there. That’s what the energy charge is.

The second fact is about some men having very oily skin and men’s skin being 25 per cent thicker than women’s skin and the pores are also much bigger and so in response we have our second range on oil control. Ingredients like mineral clay and witch hazel work on oil control. These are different to ingredient’s in producs for women. Of course having ng on board a young and energetic brand ambassador like Varun un Dhawan further adds to break the perception, I am sure.

But the core is that the products are delivered on men, having proven globally. Its not a question of - if it will fire in India but more a question of when!

SO what is the global presence of Pond’s?

Pond’s as a brand is present in 56 countries ntries whereas Pond’s Men in a fewer countries. ies. We are in the process of launching in manyy more countries. Its been a big success in South outh East Asia and we do mirror those trends and nd that’s why we are bringing it to India.

Could you share your strategy for distribution- is it only organized ed retail?

Organised retail is very very important nt indeed. But our distribution strategy stems from the study that 10 years back it was all about your personality sonality alone but today its about personality and thee looks that gives you the confident to move ahead. That trend is changing and therefore the adoption of male only products is very high. The male grooming segment on facial cleansing has tripled in the last year. That tripling has not happened only in organized trade. It has in fact happened in organized trade and then moved on to general trade. So we are launching right across as we believe that the timing is right to get the next set of benefits that appeal to men.

Given that the brand ambassador appeals to the younger crowd, is the youth therefore your natural target group?

It is true that some of the newer categories get adopted by the younger people first and then it starts getting picked by others. Therefore getting a person who is bright and energetic is a more important aspect. Having a younger celebrity really does relate to them a lot better.

Our target is indeed Y (we would not narrow type cast it into 18-21 years age group) but we do believe that the early adopters would be the younger age group.

So how would you market this line in light of increasing competition from other MNCs and Indian brands?

We would like to play up the reason to believe

whether it is coffee bean extract at the heart of the energy play, or the mineral clay and witch hazel. You will see us doing a lot more efforts in educating. I think its not only about a television commercial but also about educating on why it works.

Also the key fact here is not about fighting competition but more about growing a market which is nascent.

How have you positioned it in terms of pricing sstrategy?

IIt is at a premium to what we have in Fair & Lovely Menz but more importantly Pond’s does have an M eequity amongst many more people and as long as I clearly communicate that it does have coffee bean extract which has proven anti-oxidant properties, ex simply for its efficacy we think a younger and more sim affluent consumer will be adopting it. But it will be at premium to what we have in Men’s so far. ap

W With respect to the overall growth in the skincare category how do you see the sk future growth? fu

Ou job as one of the leaders in skincare business is Our to grow this market. Many years back we grew the skin lightening market with Fair & Lovely. I think the ski time tim is right when between us and competition we together grow this market. It is not about us winning tog therefore them loosing. It is about how we can grow the collectively.

Then people will choose. I do believe that co as a company we offer a mix whereby more people will w make their first try with us. It is more about how ho many new users can we bring in with this. It’s a market marke development task not a share gain task for now.

Pond’s has upscaled its offer in the last few years.

How has the response been?

From where we see it we have had a successful foray into something like anti-aging where we are doing well even competitively. So its been a good journey for us. I think Pond’s has reached a space where the brand has equity in face care. So it is the right time to branch out and say that there are products for women and for men as well.

Varun Dhawan with Srinandan Sundaram, VP-Skincare, Hindustan Unilever

NEW ENTRANT/Products

VLCC to STORM Professional Skincare in the Premium Segment!!!

LAUNCHES

SPECIFIX VLCC IS WELL ON ITS WAY TO LAUNCH AN ENTIRE RANGE OF PROFESSIONAL SKINCARE PRODUCTS UNDER THE SPECIFIX LINE.

“H

aving taken the lead in the single use kit category the brand is poised to launch high efficacy concentrates including lines like the Specifix Oceano Hand & Foot spa, Melanoclear Skin Whitening Facial amongst others,” shares Ashutosh Bharadwaj, CEO, Personal Care, VLCC. This will be exclusively available for in-salon services and will be supplemented by a retail line again to be exclusively sold out of salons. These products have been developed in Singapore by VLCC owned GVIG (Global Vantage Innovation Group), a company taken over by VLCC recently.

“To make the complete impact “the company has appointed a team of 80 professionals for training and sales of this category only,” adds Bharadwaj.

OCEANO HAND & FOOT SPA

Comprises of cleanser, scrub, foot salt, cream and foot pack!

The novel formula is said to be enriched with proven phytoconstituents from Pineapple & tomato along with rose petal and sandalwood promote eventoned complexion by regulating melanogenesis. It aims at lightening marks and hyperpigmentation spots alongwith increased blood circulation, leading to beautifully radiant healthy and nourished skin for hands and feet.

SPECIFIX MELANOCLEAR SKIN N WHITENING FACIAL AL

A novel product containing vitamin B3, lemon and orange ge peel extract alongwith mulberry and aloe vera extract that hat act synergistically to lighten, whiten and brighten the skin kin

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A BEAUTY LAUNCHPAD INDIA EXCLUSIVE

SPECIFIX NUTRIHYDRA SKIN NOURISHING FACIAL

With advanced technology based on trilamellar moisturization that works deeply to maintain natural moisture balance and provides long lasting deep moisturization and nourishment to skin

SPECIFIX RADIANTON RADIANTONE SKIN BRIGHTENING FACIAL

A scietifi scietifically cally designed formula based bas on prove proven natural ingredients that work deeply into the skin to improve complexion. Wi With naturl extracts and vitamins, helps promote cellular regeneration. The formulation works synergistically to form increase skin elasticity and leave the skin balanc balanced, nourished, radiant and with even toned complexion

SPECIFIX PIGMENTCLEAR SKIN SPECIF N PIGMENTCONTROL FACIAL Reduces m melanin formation for a long lasting, lighter, ghter, even complexion. Vitamin B3 and ower extract removes dullness from skin saffron flow kin and promotes cellular regeneration and blood circulation. The lightening agents increased b ts and natural plant extracts normalises formation for a clear, nourished, even toned complexion. With a combination of melanin for advanced sscientifc technology and Ancient proven phytoactives, this product helps remove blemishes and promote radiant spotless complexion. Natural extracts like scars and b Brahmi and jethimadh alongwith Vitamin E work towards a blemishfree look.

SEBUMCONTROL S SKIN PURIFYING FACIAL

It is a unique and scientifically designed kit for oily to combination skin, controls sebocyte and decreases inflammation, differentiation and proliferation, reduces sebum secretion se undesirable shine and provides matte while maintaining skin’s moisture balance. Controls un Comes enriched with salicylic acid, Alpine appearance to bring the skin to its healthier state. Come willowherb extract, Witch hazel extract and African yellow wood bark extract.

CELLRENEW FACIAL

This includes a combination of botanicals and antioxidants ntioxidants which protects internal skin structures and reduces signs of ageing . This advance vance formulation gets absorbed well into the skin upto the cellular level for maximum m , long lasting action and cell renewal.

It is said to have a novel formula enriched with black crowberry juice, hydrolysed Soya proteins, rice proteins, carnosine, SOD from yeastt and Vitamin E.

b eauty l aun chpad | 06.14

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Retail Round up *

M&S UNVEILS ITS FIRST STANDALONE LINGERIE AND BEAUTY STORE IN INDIA

M

arks & Spencer (M&S) launched its first standalone lingerie and beauty store in India at Infinity Mall, Mumbai.

The new store features an inviting and inspiring store design. A neutral colour palette and flattering lighting complement the stylish lingerie and beauty collections, while feminine finishing touches add

glamour to the store and overall customer shopping experience.

Inspiring in-store imagery gives the store a unique identity. The beauty section allows consumers to browse and test the products on offer and all purchases are carefully wrapped in bespoke paper bags and luxurious tissue wrapping for a truly special shopping t experience. e The beauty department includes d lines such as Autograph l professional cosmetics, p Limited Collection L cosmetics, Pure natural c beauty range and b Ragdale Hall R spa s collection.

HEADTURNERS ADDS ONE MORE OUTLET IN PATNA

T

he 2,200 square feet salon in Patna is designed with two different concepts. The gents section is built up with white and black combination. The mirrors are designed to give an ultra modern look to the section with built in television in the mirror for the clients to enjoy their own favourite channel during the service.

While the ladies section is built with fuchsia pink combining it with white to provide a girlish atmosphere with colour bar and a separate pedicure section. The shampoo stations are all Italian matching with the decor. Along with this a separate nail bar, a consultancy section has

been built up which adds glamour to the whole area. The salon also has a separate gym section.

In addition Headturners plans to start up 10 new salons in this year in major satellite towns.

plash Salon and Spa is the new beauty and wellness destination in Kolkata. Spread across an area of 5,000 square feet in Ballygunge Circular Road, this unisex spa is an initiative of the JGD Group. The spa intends to usher in an international feel and has been designed by a Singapore based architectural firm Renaissance Designs.

With a specialized team of 35 professionals on board which would go up to 60 in the coming months, these professionals are from

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S

mileBar that has launched its first outlet in Mumbai in mid March 2014, has started one more outlet in Mumbai (Andheri –West) and another outlet at Snip Salon in Goa (Calangute). They will soon set up SmileBar outlets in cities like Delhi, Bengaluru, and Chennai. Moreover in terms of expansion SmileBar plans to introduced self-owned and shop-in-shop lounge format outlets in phase one and will also explore the franchisee model in phase two.

INDICA MAKEOVER STUDIO LAUNCHES ITS FOURTH WOMEN SALON

N

SPLASH SALON AND SPA OPENS ITS DOORS IN KOLKATA

S

SMILEBAR ON EXPANSION MODE

Thailand and Mumbai.

“Our aim is to strive for customized service for each and every person who walks in and create a space where the senses are spoilt and the soul indulged. Talks are on to get a full time nutritionist on board, so that the customers can get additional diet counselling services as well. We are very ambitious about our future and intend to open more branches in Eastern India,” said Arshad Ali, Director, Splash Salon and Spa.

irmal Randhawa founder of Indica Makeover studio is all set to spread her beauty business. She recently launched her fourth women only salon under the brand name Indica Makeover located in Shalimar Bag, New Delhi. She plans to open her next unit by the end of this year. “My focus is to open separate salon for men and women as they are more comfortable in separate spaces,” shared Randhawa.

Randhawa has been successfully running a make-up studio, ultra modern gym, spa, salon, aerobics center and the academy named as NR’s School of Beauty.

www.facebook.com/streamlineindia

Retail Round up *

WAVE GROUP LAUNCHES REVA IN THE CAPITAL

T

he capital recently saw the launch of a yet another beauty destination, Reva, a beauty and aesthetic clinic. Embracing the launch event, Jaz Brar, CEO, Reva said, “For more than a year, we have put in the efforts to study the beauty and aesthetics market in India. We’ve found that there was a lack of a player, who could provide a full spectrum of non-invasive as well as surgical procedures, which are at par with international standards. With Reva, our reach to our patrons does not end at skin rejuvenation, face and body enhancement procedures. We will take care of our clients to ensure that every action of ours results in a work of art.”

Reva is poised to be a state-of-

the-art aesthetics clinic that will offer services for skin rejuvenation, face and body enhancement using non-surgical treatments. An initiative of the Wave Group, the facility is on its way to becoming a 7-star luxury medi-spa resort.

Devinder S Mangat is on board as the chief medical director, Reva, and Reema Arora, national and international trainer in Botox and fillers, will be the senior consultant.

The launch event also saw the presence of several Bollywood personalities, including the likes of, Kirron Kher, Aamir Ali, Sanjeeda Sheikh and Aamna Shariff along with many other from the capital’s social circuit.

PULLMAN GURGAON CENTRAL PARK LAUNCHES SPA LOUNGE

O

ffering highly specialised and therapeutic treatments enriched with authentic products, Pullman Gurgaon Central Park has recently launched its Spa Lounge, featuring five treatment rooms including a couple spa suite with an ensuite bath, steam shower and a tranquil relaxation lounge.

“Unique in ambience, Spa Lounge is truly a place which will elevate you to a mantle of exclusive sanctuary, supported by a service style that considers the guest’s need for escape, unobtrusive delivery and attention to detail, ” said David Hopcroft, GM, Pullman Gurgaon Central Park while announcing the launch of the Spa Lounge.

The spa menu has a wide range of wellness and beauty treatments, including pampering facials, Ayurvedic therapies and customised aromatic back massages. It also offers impeccably created bridal packages to give the bride-to-be, a pristinely beautiful look for the big day and bespoke couples treatment experientials too are on offer.

WORLD BEAUTY LOUNGE NOW OPEN IN ANDHERI, MUMBAI

O

ffering herbal skin treatments inclusive of skin whitening and slimming, World Beauty Lounge recently opened its doors to Mumbai. Taking into consideration the super conscious metropolitans and their obsession for appearance, the beauty lounge is a franchise from the original Singapore Lounge, which treats skin and body through herbal and natural methods.

Essentially based on Japanese methods for herbal skin treatments, the centre is headed by, Bui, CEO, World Beauty Lounge and emphasises on giving out solutions to skin treatments without causing any side effects.

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“We use natural whitening substances from precious herbs for extreme body whitening. After a process of body massage, scrub and steam, we apply Japanese whitening skin solutions and then use rare Colostrum, imported from Australia and Ginseng herb to generate natural whiteness in the skin. It is a complete natural process unlike others which use chemicals for skin whitening.

Ginseng is our USP and we import this herb from Korea. It is all because of Ginseng that the Korean people have extraordinarily white skin,” says Bui, explaining the concept of the treatments offered at the centre.

GOLD LEAF SPA IN EXPANSION MODE

E

xpanding its portfolio in the country, La Vita Services Pvt. Ltd., one of the fastest emerging wellness products and services company in Delhi-NCR, has extended the reach of its extremely successful Indo-Thai Spa chain, Gold Leaf Spa, with the opening of its new location in Gurgaon. Catering to the grooming and wellness needs of guests, the facility is also equipped with a well appointed salon. With an add on differentiator of being the only spa in the city offering, hundred per cent natural, and made in-house products including, lotions, oils, balms and hydrosols. Commenting on the launch, Deepak Mittal, Founder and Director, Gold Leaf Spa said, “It is the love and affection of the customers of our existing spas that has encouraged us to reach out to the discerning customers in Gurgaon. We’re confident that Gurgaon residents will be enamored by the unparalleled quality of our indigenously developed spa products that are used to deliver our world class services.”

With great attention to detail, the spa flaunts a perfect ambience including, the wooden finish flooring in 2 tones to the lighting arrangement that enhances the overall experience.

COLOUR: FAYE TURNER @ HOB SALONS; CUT & STYLING: SEAN DAWSON @ HOB SALONS; GUTTER CREDITSJOHN RAWSON; MAKE-UP: CIARA MCCARTHY PHOTOGRAPHY:

HAIR

HAIR /Preview

DE NOVO THIS MONTH’S SMARTEST HAIR ESSENTIALS

L’Oréal Professionnel CRISTALCEUTIC range

which locks-in six weeks of colour radiance is powered with GLucoMineral technology that claims to enable the first colour crystallisation procedure as it traps the colourants at the heart of the hair fiber, giving out a longlasting colour radiance.

MRP: On request

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Paul Mitchell LITE DETANGLER is a weightless

detangling, super conditioning and fragrance-free spray. It contains an ingredient derived from castor bean that serves as an excellent humectant. The spray is designed for ease of combing both wet and dry hair and protects them when exposed to sun and pollution.

MRP: On request

Label.M LAB REMEDY

comes loaded with exclusive TriKeravitaplex complex that goes below the surface, to work deep down in the hair’s cells. There are three treatments available under the Lab Remedy range including, Coloured Hair, Dry & Itchy Scalp Hair, Dry & Damaged Hair.

MRP: On request

Matrix Biolage SMOOTHTHERAPIE

GUTTER CREDITS

formula contains the silky serum of camellia that provides controlled smoothness even in the worst monsoon. It continuously smoothes frizz during the humid weather as the serum-infused technology moisturises and helps control frizz and fly-aways for instantly silky and shiny hair.

MRP: `160 onwards

Park Avenue SPEED SHOWER offers 2-in-1 benefit

of a shampoo and a shower gel along with exotic ingredients such as Grapes, Avocados and Rosemary oil. It comes with a unique PH neutral formulation that is gentle on skin and hair. Grapes are rich in antioxidants and are known to protect the skin from damage caused by toxins and pollution whereas Avocados are famous for its deep conditioning properties for hair and body. Rosemary oil, on the other hand, rejuvenates the senses.

MRP: `149

Pantene TOTAL DAMAGE CARE claims to be enriched

with new and improved Keratin damage blockers which identifies and neutralises free radicals in water that preserves hair’s vital proteins, making them healthier and tangle free with a 100 per cent damage protection. The range consists of a shampoo, conditioner and an intensive hair mask.

MRP: `120 onwards

b eauty ty l a aun chpad ad | 06.14

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Greece Is The Word

THE ARTISTIC TEAM FROM PASTELS SALON IN DUBAI OFFERS UP A COLLECTION CELEBRATING THE BEAUTY AND ELEGANCE OF ANCIENT GREECE.

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The world of classical mythology continues to inspire—and the team at Pastels Salon in the United Arab Emirates’ capital city, Dubai, is not immune to the charms of the goddesses who reigned millennia ago. In their latest collection, The Goddess Shoot, Ancient Greece is updated to showcase how the country’s beautiful goddesses might look in this day and age. Here, Aphrodite, the goddess of love and beauty, flaunts soft, natural ombré color complemented by effortless curls crowned with a simple, chic plait.

SALON: PASTELS SALON DUBAI (PASTELS-SALON.COM); HAIR: PASTELS ARTISTIC TEAM; PHOTOGRAPHY: PETER RICHWEISZ; MAKEUP: JOJO DANTESPADUA; FASHION STYLING: JAMES HARRIS;

HAIR /Collection

13TH - 15TH JULY 2014

LAS

VEGAS

M A N D A L A Y B A Y CONVENTION CENTER www.cosmoprofnor thamerica.com

√ √ √

THE PLACE WHERE “IN THE KNOW” DISTRIBUTORS FIND RESOURCES THE WORLD OF BEAUTY UNDER ONE ROOF – 36 COUNTRIES REPRESENTED LEADING CONFERENCES WITH KEY INFLUENTIALS

ATTEND THE LARGEST INTERNATIONAL BEAUTY B2B SHOW OF THE AMERICAS!

A

NEW

B O LOG N A

WORLD L A S VE GA S

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P EEK

T H E AWA R D W I N N I N G B 2 B E V E N T P R O V I D E S :

EDI TI ON

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BEAUTY HO NG K O NG

Organizer - North American Beauty Events LLC

Sales Office US, Canada, Mexico: PBA - Scottsdale, AZ - USA - ph. +1.480.281.0424 - fax +1.480.905.0708 - info@cosmoprofnorthamerica.com Sales Office Europe, Africa, Middle East, Asia and South America: BolognaFiere spa - Bologna - Italy - ph. +39.051.28.28.48 - fax +39.051.63.74.022 - international@bolognafiere.it Marketing and Promotion: SoGeCos spa - BolognaFiere Group - Milan - Italy - ph. +39.02.796.420 - fax +39.02.795.036 - sogecos@cosmoprof.it

HAIR /Tool Talk

Make the CUT

WHETHER WE’RE TALKING ABOUT A TRIM, A CHOP OR AN OUTRIGHT TRANSFORMATION, THESE SHEARS AND COMBS WILL ENSURE YOUR HAIRCUTTING IS THE CREAM OF THE CROP! Cross Section Styling comb is designed to detangle, smooth the cuticle and glide through hair without snagging.

Hot Tools NexGen Comb hottools.com

Play the Part Built from silicone, graphite and carbon, the comb’s polished teeth are static-free, so it’s perfect for clipper and shear-over-comb cutting.

InfraShine SGC Cutting & Styling Comb infrashine.com

Great Divide Detangle, part and section hair with this finetoothed helper, perfect for precise designs.

GKhair Fine Tooth Comb gkhair.com

Chop, Chop Two functions in a single tool! The specially crafted teeth at the first inch of the top blade are ideal for point cutting, while the center is razor-sharp for slide cutting.

Enjoy 7-inch Point & Slide enjoyhaircare.com

Make Your Point Well suited for blunt cutting and dry point cutting, the lightweight shears boast an offset handle design and bent thumb ring to accommodate the hand’s range of motion and prevent injury.

Fromm Infinity Series Summit Shear frommbeauty.com

Cut It Short Crafted from Japanese Hitachi ATS-314 Steel, the shear’s convex edges and Anti-Push Edge Technology make it perfect for slicing and either wet or dry cutting.

Washi Ultimate Sabre washiscissor.com

Ergonomically Friendly Designed and patented by stylist Carmelo Zammitto, the groundbreaking design allows the eye of the lower blade to rotate 360 degrees, supporting freedom of movement.

Tondeo Rotation Free Model Shears tondeo.de

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HAIR /Solution

Get Nourished & Radiant Hair This Monsoon L’ORÉAL PROFESSIONNEL INTRODUCES MYTHIC OIL ALCHEMY IN-SALON RITUALS FOR YOUR HAIR.

M

onsoons bring tough challenges of stickiness and humidity that manifest in a host of hair problems.

L’Oreal Professionnel introduces mythical secret to legendary radiance and intense nourishment to the hair with its NEW OIL ALCHEMY RITUALS.The three new in-salon rituals bring to you the power of 8 precious oils in unique blends suited to your hair type.

RICE BRAN OIL

ARGAN OIL A COTTON SEED OIL L LINSEED OIL

CRANBERRY OIL

GREEN TEA OIL

UNLOCK THE POWER OF 8 ESSENTIAL OILS!

Now discover, legendary radiance and intense nourishment, through bespoke rituals enriched with magical oil potions

CITRUS OIL

CYPRESS OIL

MYTHIC COLOUR GLOW RITUAL: The new Mythic Colourr Glow Oil is enriched with the power of the illuminating cranberry ry oil. This oil when blended with the NEW Mythic Oil protecting concentrate in the Mythic Oil Colour Glow Ritual, helps protect coloured hair from oxidative damage and provides them with protection from UV rays. The extremely lightweight Colour Glow w Oil gets easily absorbed into the hair, thus giving deep nourishmentt and that legendary colour radiance you always wanted.

MYTHIC INTENSE NOURISHMENT RITUAL: One can experience intense nourishiment for extremely dry, damaged hair ir with the new Mythic Intense Nourishment Ritual. This service uses the all new nourishing concentrate enriched with rice bran oil, in n combination with the argan oil empowered Rich Oil, so you can have deep and enhanced nourishment for your scalp and hair. Not to forget the magically smooth and shiny feel you will leave with!

THE MYTHIC REPAIR RADIANCE RITUAL: For coloured hair that crave nourishment, this ritual ensures that your hair have radiant colour coupled with deep nourishment.

Inspired by ancient art of alchemy, these rituals unleash a unique combination of precious oils, blended to suit your individual hair type, so you can experience the Mythic Magic.

Get ready to say goodbye to damaged, dull hair and discover thee ultimate mythical radiance at your nearest L’orealProfessionnel salon today. Pamper your tresses with the beautifully sensorial rituals inspired by the ancient eastern beauty secrets and make your hair legendary.

What’s more, the experience extends beyond the salon with the home care range, inclusive of the following products;

Mythic Oil Colour Glow Oil: `950 125ml Mythic Oil Shampoo: `750 250ml Mythic Oil mask: `800 200g Mythic Oil Rich Oil: `950 125ml b eauty l aun chpad | 06.14

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BEAUTY/Trendsetters

My Obsessions

SCRUPLES INTERNATIONAL CREATIVE CONSULTANT CHARLIE PRICE TELLS EXECUTIVE EDITOR AMY DODDS ABOUT HIS LOVE FOR ARCHITECTURE, HIS INNER GOTH AND WHO’S HELPED HIM GROW.

I learned from Oscar Bond to constantly hone basic technical cutting skills. From Ray Civello, I learned how to craft a step-by-step collection. I learned the charm of being an authentic speaker from Van Council, and how to think big from David Raccuglia. I was inspired by Robert Lobetta to let my imagination run wild, and learned the value of wielding power with kindness from Sam Villa. Horst Rechelbacher always said to us at Aveda, “Do what you love and the money will follow”—it has worked.

On the flip side, I also quickly learned the damage caused by leading through meanness and insecurity from a few who shall remain nameless.

MODEL BEHAVIOR

“I’m not a nature person,” says Scruples International Creative Consultant Charlie Price. “The only time I go outside is to walk from the car to Neiman Marcus—seriously.”

DESIGN GEEK

I am an unabashed architecture enthusiast and absolutely love the work of the Japanese architect Tadao Ando and the Iraqi/English architect Zaha Hadid. Both exude restraint, elegance and timeless modernity. I think of their immaculate lines, sharp clear concepts as well as startling, stark silhouettes when I cut hair.

I am going to be super bitchy and pretentious and say most celebrities are beyond banal these days—none of them inspire me. Having said that, I am actually obsessed with model Kristen McMenamy, who at 47 is still mesmerizing and edgy enough to star in the first campaign for Balenciaga by Alexander Wang.

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BLACK CELEBRATION

TEAM EFFORT

I storyboard and keep journals of tear sheets that over time emerge into patterns or “stories”—like everyone, I am drawn to certain things over and over. I also collaborate with the same circle of hairstylists, photographers, makeup artists and fashion stylists because the synergy, trust and rapport that develop over time ultimately lead to magical images.

I love that black is the new black, and the aging goth in me loves large, voluminous coats with slim, clean trousers.

I’m fascinated by fashion houses like Undercover, Junya Watanabe, Rick Owens, Damir Doma, Haider Ackermann— and of course Japanese masters like Rei Kawakubo, Yohji Yamamoto and Issey Miyake, who continue to astound and challenge my eye every season.

ARCHITECTURE: OLI SCARFF/GETTY IMAGES; KRISTEN: VENTURELLI/WIREIMAGE; JUNYA WATANABE: CATWALKING/GETTY IMAGES; OTHERS: COURTESY OF CHARLIE PRICE

LIFELONG LEARNING

DETAIL FOR RETAIL /Live & Learn

Green Easy Being

PRESERVING THE PLANET CALLS FOR SIMPLE STEPS. —FRANCESCA MOISIN

Y

ou already recycle empty product containers, and have perhaps even invested in CFL lighting or energyefficient equipment. But in honor of Earth Month, the extra green mile doesn’t feel like too far to go in the quest to end environmental apathy. Read on for tips on how to further promote eco-awareness.

AIM FOR A TINY FOOTPRINT .“A number of easily implemented actions

SPOTLIGHT ECO-FRIENDLY ITEMS.

Proclaim your choices proudly by making these products easily accessible on reusable displays set up in hightraffic areas. “Clients who opt for earthconscious purchases usually want to know the why behind what they’re buying, so place small signs next to the materials, explaining what they are,” advises Ian Weber, owner of the Paul Mitchell-affiliated Studio Be Salon in Fort Collins, Colorado. A special menu— printed on recycled paper!—can also highlight discounts on such merchandise during the month of April.

DON’T BE CONTRADICTORY. Avoid using excess supplies to create

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exhibits, which would counter the message of reducing waste. When it comes to services, wholesomeness is again key. “Showcase treatments free of toxic fumes or chemicals that might harm clients and staff,” urges Trisha Rice, Malibu C Director of Global Business Development.

PROMOTE EFFORTS.

Utilize websites, social media and local press to post pictures and spread the word about steps your salon is taking, Galloway suggests. Such actions can often be contagious. To keep momentum going, reward within the ranks via perks for stylists who commit to their own planetfriendly practices, like carpooling or taking public transportation to work, Rice

enthuses. Such actions not only reduce your salon’s carbon footprint, they also encourage others to follow suit.

THINK LONG-TERM.

“Having an environmentally responsible salon requires continuous effort and should be an ongoing commitment,” reflects Weber.

Seize this opportunity to implement permanent changes, such as introducing separate bins for garbage, glass, paper and plastic, repurposing boxes and packaging components from shipments and offering reusable bags for product purchases.

Even the smallest of endeavors can resonate with long-lasting impact. And don’t be afraid to let your clients in on all that you’re doing to help!

ALL-FREE-DOWNLOAD.COM

will help businesses operate in a globally responsible way,” informs Katie Galloway, Aveda Earth Fund Director. It can be as simple as switching to natural cleaning agents, purchasing office supplies made with recycled content and stocking local, fair-trade food and beverages while forgoing the use of single-serve items like bottled water. Eager to expend a bit more effort? Install low-flow water fixtures to conserve H2O, or incorporate green designs such as solar panels and motion lights.

HAIR /Focus

An experiential:

GET 12 TIMES STRONGER HAIR WITH

BIOLAGE ADVANCED FIBERSTRONG IN WHAT MAY BE EASILY CALLED ITS BIGGEST LAUNCH OF THE YEAR, MATRIX HAS COME UP WITH BIOLAGE ADVANCED FIBERSTRONG, A MAGICAL PRODUCT INFUSED WITH THE GOODNESS OF SCIENCE AND NATURE. FOR THE FIRST TIME THE BRAND ADDRESSES ONE OF THE MAJOR HAIR CONCERNS HAIR FALL, AS THE PRODUCT PROMISES TO REDUCE HAIR BREAKAGE BY 95 PER CENT IN JUST ONE APPLICATION WHILE MAKING THEM 12X STRONGER. BEAUTY LAUNCHPAD INDIA EXAMINES THE PRODUCT AND THE WHOLE TREATMENT PROCESS.

THE PRODUCT

The essential USP of Biolage Advanced Fiberstrong, as the name suggests, is to address the huge concern of hairfall that ails all irrespective of demography or geography. It tackles weak, fragile and brittle hair and is also suitable for colour or chemically treated hair. The range includes a shampoo, conditioner, masque, concentrate and a leave-in cream. Whilst the masque and concentrate are meant only for in-salon treatments, the shampoo, conditioner and intra-cylane strengthening leave-in cream are part of the home-care set of products.

IN-SALON USE ONLY

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FROM SCIENCE

INTRA-CYLANE FILLS GAPS AND SEALS HAIR CUTICLES

FROM NATURE

BAMBOO BOOSTS HAIR RESILIENCE & ELASTICITY

Biolage Advanced Fiberstrong is said to combine the goodness of nature with bamboo and the power of molecular science with intra-cylane, an exclusively patented L’Oréal molecule. Bamboo with its innate quality of strength and flexibility passes this to the hair promoting the elasticity of hair strands. Intracylane helps fill in the gaps and seals cuticles to reduce breakage.

THE TREATMENT

The process starts with the consultation with clients, making them understand the entire treatment, the product range and checking their hair & the level of weakness. The Advanced Biospa treatments are divided into three levels based on the specific levels of hair weakness. The weakness of hair is checked by making one or two hair strands wet and then stretching it further.

If the hair strands roll up like a spring and breaks occasionally then the hair is fine and is in level 1 weakness. If the hair strands gets stretched that means that hair is weak prone to breakage and is in level 2. And if the hair strand gets breaks and also falls from the roots with a white ball attached in the end roots then the hair is in level 3 weakness.

The unique feature of this treatment is the massage technique inspired by Ayurveda that Matrix experts use during the process. These techniques focus and activate different pressure points which correlate to a specific benefit such as higher mental concentration, relieving of insomnia and headaches etc. Regular Massage techniques involve a lot of rubbing and kneading on the scalp and hair, which can have an adverse effect on weak and fragile hair causing more breakage. This treatment not only helps in relaxing the scalp but also in improving blood circulation and boosts hair growth.

PERSONAL REVIEW

Before starting with the treatment, the hair expert at Matrix technical centre consulted and checked my hair on the level of weakness. It was diagnosed with level 1 weakness. So I was given Advanced Strengthening treatment that defends against breakage, moisturises hair, making hair stronger and shiny. It was indeed a relaxing and rejuvenating experience as the Matrix expert applied the product on my hair using Ayurveda massage techniques which, he emphasized, not only improves blood circulation but also relaxes mind. The brand promises to reduce 95 per cent hairfall in one application and I sure hope it did in my case! And above all I can feel my hair healthier. Personally I would grant a 9 out of 10 to the experience and will recommend to all those suffering from hair fall or hair breakage problems.

— By Jhumur Nandi b eauty l aun chpad | 06.14

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MATRIX ARTISTIC DIRECTOR CHRYSTOFER BENSON TRANSPORTS ONLOOKERS TO THE TEXTURE DIMENSION IN HIS LATEST COLLECTION. —AMY DODDS

Transported

F

uturistic, seductive and larger than life: The looks in Matrix Artistic Director and Global Design Team Member Chrystofer Benson’s latest collection, Transported, are designed to take you beyond the everyday and into the futuristic world of amplified shapes, juxtaposing colors and hair so beautifully sculpted it’s as though you can feel it on the printed page. “I chose to shoot in black and white because I wanted to enhance the contrast between the blonde texture and the black wardrobe,” says Benson, who explains that he channels inspiration to transport him. “I look at outside influences like art, artists, other mediums, textures and cultures; find out what I like; and extract certain elements to make it my own—and then practice, practice, practice.”

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CONCEPT, HAIR, ARTISTIC DIRECTION AND WARDROBE: CHRYSTOFER BENSON; PHOTOGRAPHY: JAKE GARN; MAKEUP: DANIELLE DONAHUE

PORTFOLIO

“Working with Matrix Total Results Amplify Proforma Hairspray, I set hair on a two-prong iron as well as an embossing/crimping iron, and using a metal highlighting comb I created a loose dread texture to complete the looks,” Benson explains. “Then I used my hands, a blowdryer and Proforma Hairspray to shape and mold each texture to the end result.” b eauty l aun chpad | 06.14

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PORTFOLIO

“Matrix is not just about the products, they invest in their people—the way we train, the way we train our teams, the celebration of each other’s successes and opportunities to grow,” Benson says. “We create art with our products, but it is the whole family of coworkers who help me realize my vision.”

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CREATING THE

BEST

SALONS IN

INDIA

INDIA

CANADA

USA

Showroom: 3, Stanford Plaza, Oshwara Link Road, Andheri (W), Mumbai-400 053 Tel. (off): 91-22-2674 4047/48 Fax: 91-2226744050 E-mail: beautyshapecorp@gmail.com

PORTFOLIO

New

Wave

In my new Intercoiffure Spring Trend Collection, “New Wave,” I imagine seven variations on the theme of my model’s long, fine hair. Soft curls, up. Soft curls, down. Crimped waves.

“Short” hair (long hair pinned to mimic a short cut). French twist. Braids. A controlled explosion of texturized hair. The different shapes and textures make the model’s hair come alive.

— Vivienne Mackinder ICA Fashion Director

Hair Stylist: Vivienne Mackinder, Intercoiffure Fashion Director Fashion Stylist: Beagy Zielinski Makeup: David Maderich Photographer: Julia Pogodina

PORTFOLIO

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HAIR /Trendspotting

Summer

Know your hair quotient this

AS THE SEASON GETS WARMER, HARSHER AND DIFFICULT, HERE ARE SOME NEW WAYS TO STAY SUPER STYLISH IN SUMMERS. CHOPPING OFF HAIR LENGTHS IS OFTEN THE OPTION TO COMBAT SCORCHING HEAT, BUT TRESEMMÉ RECOMMENDS FOUR HAIRSTYLES TO FLAUNT LONG LUSTROUS LOCKS IN COOL WAYS AND MASTER SOME OF THE TRENDIEST HAIRSTYLES. MARCUS FRANCIS, OFFICIAL STYLIST, TRESEMMÉ COMMENTS, “SUMMER IS ALL ABOUT FLAUNTING LONG TRESSES WHILE MANAGING FRIZZY, DRY HAIR AND SPLIT ENDS. USE TRESEMME SPLIT REMEDY SHAMPOO AND CONDITIONER TO RESCUE YOUR ENDS FROM SPLITENDS.”

FISHTAIL BRAID THE LOW PONYTAIL

The ponytail is never quite out of vogue. This season try the sleek high or low ponytail to flaunt that polished look. From hassle-free to sumptuous, from day to evening wear, this style is the best suited for this season.

• Wash and condition hair with Keratin Smooth shampoo and conditioner to tame frizzy hair.

• Blow dry hair straight and center part with a fine-toothed comb so that there are no flyaways.

• Work on the ponytail with a flat iron to give it a polished look.

This hairstyle is great for one of those straight-off-the-beach days. It’s simple, easy-to-do yet very fashionable.

Accessorize the braid with small pearls to add a feminine touch.

LOOSE WAVES

Give tresses a break from the blow dryer this summer. Opt for soft, smooth, loose waves to give a relaxed beach look.

• One just need to do is blow dry your hair and brush with a soft paddle brush.

• Side part your fringe to give a softer look.

• To get the shiny, glossy look, condition hair with TRESemme Smooth and Shine hair masque.

MESSY BUN

This hairstyle is the easiest way to get hair off the face and neck, and it looks adorable too.

• Gather hair and twist it until it makes a donut shape.

• Fasten hair, tie around the outer edge, secure with bobby pins.

• Pull out a few wispy pieces for an undone look.

HAIR /Guru Speak

ANTHONY COLE

ARTISTRY THE BEGINNING

Both my sister and my uncle were hairstylists, so from a very young age, I was introduced to the salon life/business. Hence, on the weekends at the age of 12 or may be 13, I used to go and help around in the salon by even sweeping the floors to earn my pocket money. It’s there where I used to observe, that how people would get completely transformed, how they would come one way and leave so happy the other way. And that’s what really made me want to get into the profession. To realise how one can change people’s lives and give them the confidence.

THE STORY

My first job was at my uncles’ salon. He owned three salons at that time and I happen to work for one of them, but that lasted for only three months. Around the corner of my Uncle’s salon, there was another salon run by a person named, Ceaser, whom I used to watch working all the time through a window and finally one day he invited me in. My interaction with him, led me to realise that he was on the International team for Vidal Sassoon, and that left me even more intrigued by his work. He advised me to join the Vidal Sassoon academy in UK. I remember going back home to my mom and sharing my wish to join Vidal Sassoon and her simple reaction was, ‘are you crazy?’ But then I spoke to my uncle about it, who organised everything for me. Having had my base thus built, my next inspiration was at the Sebastian show when I saw this person up on the stage depicting amazing shapes along with totally unconventional ways of cutting hair. I was totally stunned by what I saw and post that I went down to LA. Starting from being in their Urban team, to getting into their Design Team, I went on to teach their design team in the United States, and then further the Global Artistic Team, where I taught all the core teams throughout the countries. The position that I currently hold, is the height of where I could be. So, now I look at mentoring and teaching people, because now it is

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really not about me but about the people who learn from me.

WORK WITH THE FASHION INDUSTRY

As a fashion hairstylist, I do a lot of hair for editorials of various magazines. For the United States, I lead Sebastian, for all of their editorial and fashion shows. In the USA, I have been a part of a number of shows and have worked with a number of leading fashion designers, be it, Betsey Johnson, Justin Timberlake for his line for William Rast, Regan Bones, Allison Olivia and many more. Everything that I do, I try to link it with education, as at the end of the day, my goal is to be an inspiration in some way, go around the world, educate by sharing bits and pieces of everyone’s creativity and culture.

FAVOURITE ROLE

My heart is totally for education. I love being an educator, being with people. It’s my element.

KEY TREND 2014

It’s going to be much stronger shapes like the late 50’s going into the 60’s. Basically, big and strong shapes with movements.

BUMPS IN THE JOURNEY

You always tend to bump into egos in this industry. You see the biggest of egos in the fashion industry, especially during the editorials. Nobody wants to talk to you unless you already have the experience of working with other magazines. It’s really hard, when you get into that zone as a Sebastian artist and when the fashion director tells you all the time what to do and what not to. So you really have to prove yourself in the industry and once you have done that for the most part, you are relaxed.

BEING AN EXCELLENT HAIRDRESSER

I think being an excellent hairdresser is to follow your dream, vision and be true to yourself as an artist without getting effected by what’s happening around you.

HAIR INDUSTRY IN INDIA TODAY I think it’s definitely a hundred per

cent on its way. Women here are starting to realise that they can have something other than one length hair.

When I look at Indian women, I see beautiful features, amazing eyes. But unfortunately I haven’t seen one Indian woman with a fringe which is the current voice or maybe a disconnected blunt haircut, but yes I simply can’t deny that I can see a huge change.

WORTH OF A PROFESSIONAL DEGREE

Without education you cannot get anywhere. I say to all my students that even when you pass out the beauty school keep working on educating yourselves all the time, be it through Facebook, Youtube or any tutorial available online. Today it is a global world, your competition is no longer the salon down the block, around the corner of the street or a mile away. Today your competition, as a stylist, is global because your clients could just go online and type anything they want from runways or salons globally. The answer is that you have to be a customised hairstylist.

Everybody today can do a graduated bob, but the way I do it or the technique that I use, becomes my signature and that’s what the future at the Sebastian is about.

You make your finger print with each style or haircut you do.

RESEARCH AND INSPIRATIONS

I pick my inspiration from the streets.

I love going around the world, going to the underground, where you can spot young kids, who cannot afford to get their haircuts done by professionals, flaunting amazing style statements with their hair. The way they design their hair just on their own with brilliant end results intrigues me a lot. I king remember once asking a girl, looking at her hair that how did she got it.

She answered saying that, “I just picked up a section of the hair, put it in a ponytail and chopped it.” So

these are instances which help us even in bringing out our hair collections. You can also get inspiration from the architecture.

When I was in Shanghai, just looking at the architecture of the city, which is unbelievable, really inspired me. You can basically get forms of hair looking at that architecture. It all depends on where my creative mood is, it could be just about anything, the streets, the nature. It’s all about creating different shapes by just celebrating different countries and their histories.

WHEN NOT AT WORK

I don’t think I really experience any free time at all. I am almost working round the clock. But yes, when I am really away from work, I try to answer all my emails, and surf on Facebook, because I simply love answering all my mails and my messages personally, instead of hiring someone to do the job.

BEING IN-TREND COMMANDS A PRICE

Not at all, it comes with your creativity. If you are willing to experiment or willing to let your stylist experiment with his/her uninterrupted creativity.

SOCIAL NETWORKING PLATFORMS A BOON FOR THE INDUSTRY

It is definitely a boon. A friend of mine is a make-up artist and has managed to pull in business for herself by putting up all her work pictures on her Facebook and Instagram. Thanks to that, she ended up doing make-up for Lady Gaga. Facebook is amazing and I advise all of my students to put up their work online, the minute they finish a job because you never know when an opportunity comes your way.

b eaut eauty l aun chpad | 06.14

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HAIR /Guru Speak

SHARP FINNESE

A TRUE PERFECTIONIST AT HIS JOB, ANTHONY COLE CREATED A VERY CLEAN, SHINY YET INTRICATE LOOK WHILE DETAILING IT IN STEPS FOR BEAUTY LAUNCHPAD INDIA AND ITS READERS. USING THREE FORMS FOR THIS HAIRDO, SMALL IN THE FRONT, MEDIUM IN THE CENTRE AND A LARGE ONE AT THE BACK, COLE HAS ESSENTIALLY USED PRODUCTS FROM THE FLAUNT LINE (FOR SHINE) MIXED WITH MOUSSE FORTE FROM FORM LINE (GIVING A STRONGER HOLD) OF SEBASTIAN PROFESSIONAL. GIVING OUT THE SPECIFICS OF THE LOOK COLE SAYS, “THIS LOOK IS VERY CLEAN AND MORE OF A RUNWAY THAN AN EDITORIAL.” Create triangular sections on the top of the hair while breaking it further down to three, and blow drying the back to smooth it out.

Make partitions in the hair, creating three triangles while making use of Professional Sebastian Trilliant Texture for shine/UV protection, as it protects the hair from the heat of the iron.

On the top use Mousse Forte while further creating the sections.

Blow dry the side sections of the hair back, again with using Mousse Forte and some Trilliant, in order to get shine and control all together.

Use Shine Define (setting lotion) to set the hair in the back to give a slick look.

Create a clean ponytail at the back. But make sure the ponytail has hair flowing yet strong on the top and the sides.

Use a bungee cord to hold the ponytail neatly in place.

Use a straightening iron from the root while giving a bend in the front section of the hair.

Put the forms in the top of the hair and secure them with bobby pins.

Use the technique of cinching to further secure the forms. On each side place the cinch below the form and then sew it back in.

Add a little more mousse to add texture to the hair while backcombing them.

Continue backcombing while taking smaller sections to make the second and the third triangle with the same technique of cinching the forms in their respective places.

End with pleating in the ponytail with ironing rod to give natural waves, while breaking the monotony of the clean look.

After having pleated the hair, just finger tease them to give the natural beachy wave. Make sure to create erratic texture with teasing.

Offset with the shine on the top.

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PHOTOS BY HARVINDER SHARMA

THE LOOK

“We have done something that is very formed. At Sebastian, we have collections and in each collection we have three looks. So when I say that, I mean in all fourteen looks. We further categorise them into a Flow, a Flaunt and a Form.

The Flow means softness, beautiful soft highs and lows. The Flaunt means shine, either with strong or just with softness, and the Form means something that is going to be really solid in shape, which means that when you are looking at it, it is a square or a triangle. The look designed here is a Form Look, with cinching. With Sebastian, we are now working aggressively with the cinching technique. When we think of hair, we think of them as fabric and what the clothing stylists or designers do with them. They pick fabric, cinch it, pleat it, sow it and that exactly is the inspiration behind this look.�

Make-Up Courtesy: Make-up Studio b eauty l aun chpad | 06.14

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HAIR /Solutions

FLAUNT YOUR STYLE WITH

COLOR CARE THERAPY AS COLOUR TREATMENTS GAIN MOMENTUM, ONE OF THE MOST COMMONLY FOUND PROBLEMS IN THIS PROCESS IS THE LACK OF MOISTURE AND LUSTER IN HAIR STRANDS. THEREFORE, THE CONCERNS OF GETTING ONE’S HAIR NOURISHED AT REGULAR INTERVALS COME ACROSS AS A NATURAL THOUGHT. PAUL MITCHELL’S LINE OF COLOR CARE IS HIGHLY RECOMMENDED BY PROFESSIONAL HAIR STYLISTS, WHICH COMES ENRICHED WITH SUNFLOWER EXTRACTS PROVIDING A NATURAL SUNSCREEN. PAUL MITCHELL COLOR CARE range is a perfect must have for this summer, which allows one to effortlessly flaunt their most stunning hair styles with ease and comfort. The treatment offers Color Protect Daily Shampoo, Color Protect Reconstructive Treatment and Color Protect Locking Spray. This synergistic fusion of nature’s science gently cleanses, moisturises and boosts shine.

The Color Protect Daily Shampoo contains cystine, the important disulfide capable of chemically binding human hair, resulting in long lasting reconditioning results. It’s a unique hydrating complex that helps to alleviate the brittleness often associated with low humidity and limpness experienced at higher humidity.

Color Protect Reconstructive Treatment is a highly active UV/UB absorber that protects the cuticle and the cortex from the sun while greatly improving both wet and dry combing, adding strength and preserving colour, since it is rich in protein, making hair soft by binding moisture and preventing split ends.

The treatment can be finished off with Color Protect Locking Spray also known as Paul Mitchell Light Weight UV Protection Spray, which is a blend of Algae, Aloe, Jojoba and Rosemary that helps in enhancing the shine and prevents the hair colour to fade. The presence of Awapuhi helps in balancing moisture thus, preventing dryness.

It comes with a retail pack of Color Protect Daily Shampoo and Color Protect Daily Conditioner – a home care treatment. A state-ofthe-art silicone technology formulated with wheat proteins in Color Protect Daily Conditioner, improves the integrity of hair by moisturising from within.

Price on Request 58

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Also Available at : AHMEDABAD Panash International, Ph.: 09099660909 AGRA R.S.Enterprises, Ph.: 09897579450 AMRITSAR P.L. Traders, Ph.: 09888033538 BANGALORE Vaibhav Store, Ph.: 08041518183, 09886597935 BHOPAL Rishi Enterprises, Ph.: 09826058102 CHANDIGARH Srishti Enterprises, Ph.: 09988272847 CHENNAI Angel Enterprises, Ph.: 9962737051 INDORE Monalisa, Ph.: 09826070857 JAIPUR Sondaryam Enterprises, Ph.: 09829053507 JALANDHAR Impression Beauty Zone, Ph.: 09464520041 KOCHI Live in Health, Ph.: 09447169659 KOLKATA New Look, Ph.: 9830690842 KANPUR Vee Pee Enterprises Ph.: 9235839431 LUCKNOW Super Sales, Ph.: 09795192968 LUDHIANA United Marketing, Ph.: 09814418767 MUMBAI (West) Beauty Planet, Ph.: 09819396690 (South) Ultimate Beauty Solutions- 022-23454671/72/73 NAGPUR Bhagwan Das Traders, Ph.: 9372397208 PUNE Rohit Enterprises, Ph.: 09766261188 Angtarang Academy, Ph.: 9822067404, 020-24243656 RAJKOT Rushi Cosmetics- 9428266072 RAIPUR Roshan Agencies, Ph.: 09893157777 VADODRA Shradhdha Agencies, Ph.: 09825037944

HAIR /Conversations

Precise Lines BARBERS TEND TO WORK WITH A MORE LIMITED CREATIVE APPROACH BUT AIM FOR A SPECIFIC, PRECISE END RESULT, “I LIKE TO BRIDGE THE GAP BETWEEN THE HAIRDRESSER AND THE BARBER,” SAYS KIERON WEBB, TIGI’S INTERNATIONAL CREATIVE EXPERT. KNOWN FOR HIS PRECISION CUTTING AND EXACT EXECUTION OF HAIRSTYLES, DURING THE LAST FEW YEARS, WEBB DEVELOPED A PASSION FOR THE CREATION OF MEN’S HAIRSTYLES AND HAS A SPECIALIZATION IN THIS AREA. HE SHARES HIS JOURNEY AND EXPERIENCE SO FAR, EXCLUSIVELY WITH BEAUTY LAUNCHPAD INDIA. — BY JHUMUR NANDI

Define a regular day from your life.

Q

I am a TIGI educator and I travel across the globe educating hairdressers. Hence no two days are ever the same. The term ‘regular’ doesn’t really apply to my life!

Q Please share your experiences, achievements and learnings so far.

I’ve had a really exciting career in the past 10 years where I have travelled to several countries in Europe, as well as USA and Australia. I began my career with renowned hairdresser, Trevor Sorbie, and also worked with renowned session stylist, Angelo Seminara.

I later joined another esteemed hairdresser, Anthony Mascolo, and very quickly became part of the TIGI International Creative Team. During 8 years of working with Anthony Mascolo, I became a respected teacher and educator, hosting seminars in the UK and abroad and teaching in the London TIGI Academy. I’ve also worked at hairdressing shows, exhibitions and events and participated in photographic shoots. In past few years, I developed a passion for the creation of men’s hairstyles and have specialized in this area, where in my expertise lie in cutting and exact execution of hairstyles Also, I would like to bridge the gap between the hairdresser and the barber.

Barbers tend to work with a more limited creative approach but aim for a specific, precise end result. My aim is to take the artistry of the hairdresser and the precise execution of the barber to create men’s hairstyles for the contemporary male market. Men are now more interested in their hair, more aware of trends and happier to not only change their haircut, but also to use different products to achieve the finish they want.

Q

What is the best part of your profession?

For me the best thing about it is getting to connect with new and different people!

Mainly what I love is being able to teach hairdressers new techniques and watch them grow!

Q Describe your role with TIGI and what do you like the most while working with TIGI?

My work with TIGI involves a lot of education - travelling all across the globe for the various TIGI shows and seminars. I also work on the creating collections for the brand like the Masterbrand, Academy collection and timeless classics etc.

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Q At your level, what do you feel about the importance of education in hairdressing business?

Hairdressing tends to be creative and hairdressers are constantly looking at ways to create different textures and finishes using classic cutting techniques and then applying advanced finishing techniques.

Education is proof of our commitment to the art of hairdressing. But for salon owners it’s a way to keep your staff motivation high, improve team dynamics and build strong client relationships. TIGI education focuses on four key areas of development for hairdressers and salon owners -- Colour, Styling, Cutting and Business.

Q What is your overview about Indian hairdressing industry?

I think there is a lot more of classic work in terms of cut and colour. Indian hairdressers are very eager to learn and are constantly striving to better themselves. This is great for me as I get to add real value in teaching them new techniques and helping them grow.

You have worked with various celebrities, so how is it different working with celebrities and regular clients ?

Q

For me there is no difference! The only difference is that some of my clients are famous! I have a personal rapport that I maintain with all of them (doesn’t matter if they are famous or not) Q

What are the trends for 2014 for both men and women?

For men, we will see more sharp and tailored haircuts. We will see more usage of shine based products such as pomade and wax stick. For women, we will see more of longer lengths but there will be a lot more variations on fringes, softer layering and vibrant colours.

Q

What is your advice to apprentice hairdressers?

GUTTER CREDITS

Focus on learning the classic cutting techniques to the best of your ability. Once you have a strong foundation of classics, work gives you the freedom to be more creative while graduating to advance cutting.

b eauty l aun chpad | 06.14

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HAIR /Runway Report

Shooting Loops

Acrylic loops spray colorful hair down each ponytail.

TOTAL

Opposition

Hero Product

Wella Professionals Ocean Spritz turns up the texture.

ROUGH MEETS SLEEK, NATURAL MEETS SYNTHETIC: WHEN POLAR OPPOSITES COME FACE-TO-FACE AT MISSONI, THE RESULT IS PURE GENIUS. —KARIE L. FROST

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then attached the hair to the loops,” he says. Each hoop gets “looped” into the style, splaying a super glossy trail of—again— contradictory color down each naturally textured ponytail. To amp up opposition, Souleiman spritzes Stay Firm Finishing Spray on a soft-bristle brush and runs it through the faux tail for increased sleekness before showering a few more applications of Ocean Spritz on the natural ends for additional texture. Opposites, in this case, definitely attract.

The addition of an acrylic ponytail hair accessory contrasts the more tactile, natural ponytail underneath.

COURTESY OF WELLA PROFESSIONALS

T

here are always two distinctive sides to a hairstyle: the front and the back. Wella Professionals Global Creative Director Eugene Souleiman finesses this idea even further, playing with juxtaposition at every point of the ponytail he’s fashioning for Missoni. “I wanted to create a feeling of polar opposites within the same hairstyle so that each detail has a counterpart,” he explains.

The first inverse point occurs in the front. “The low, sharp side part contrasts with the raw texture at the front of the head,” Souleiman remarks. After drawing the parting, he sprays strands with Wella’s Ocean Spritz (wella.com), then musses hair with his fingers for a roughed-up feel.

The second contradiction comes into focus in the back. “The addition of an acrylic ponytail hair accessory contrasts the more tactile, natural ponytail underneath,” Souleiman says. About these additions: The moment Souleiman saw the acrylic hoops the Missoni team molded for the collection’s jewelry, the master hairstylist schemed on how to work them into the hairstyle. “I created these very strong, shiny ponytails from acrylic hair and

THE GUTTER LEELA CREDITS PALACE UDAIPUR

SUNCARE AND HOLIDAY SPECIAL

HOLIDAY & SUNCARE SPECIAL /Business

THE

SUN IS HERE TO STAY!!!

The suncare segment is slated for growth as the consciousness on sun protection itself grows. But also a sense of exploration seeps in with naturals, chemical free suncare and more. As per Euromonitor International sun care increased by 16% in current value terms in 2012, to reach Rs. 2 billion. The focus has been primarily on introducing higher SPF variants in India. — BY RITOO JHHA

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Institute has combined the dual-acting sophisticated skin lightening GenWhite™ Cover Formula and SPF 30 PA++ advanced sunscreen protection for the Pond’s white beauty™ BB+ foundation and fairness cream. GenWhite™ Formula is enriched with a powerful mix of Vitamin B3, Vitamin E, Allantoin and advanced superior sunscreen protection”.

THE LUXURY TAKE

The debate in sun protection is about suncare products vs. multiple benefit products including suncare. Given the desire for fairer, flawless skin in Asian communities including India, Estee Lauder has further raised the bar with its Cyber White HD Advanced Spot Correcting Collection. The products in the range include the NEW CyberWhite HD Advanced Brightening UV Protector SPF 50 as well as the NEW CyberWhite HD Advanced BB Creme SPF 50.

Whilst the former promises advanced broad spectrum protection and the formula also includes powerful anti-oxidants and features a lightweight, non-greasy texture - a smooth base for make-up, the latter offers advanced brightening effects and

SHUTTERSTOCK.

S

un protection is the only category present within sun care in India. Having said that its important to point out that the trends for de-tanning products appearing on retail shelves, along with different formats like sprays etc. is catching on.

Hindustan Unilever maintained its lead in sun care in 2012, with a value share of 37 per cent. The latest offering from Lakme in the market comprises of Lakmé 9to5 hydrating and mattyfying super sunscreen. This new sunscreen acts as a base to the makeup along with giving protection with its SPF 50 formula. They are designed around skin conditions / types eg Dry / oily / normal.

As per HUL spokesperson “trends in today’s Suncare market offers not only technologies which provide advanced protection but more importantly are increasing focused on delivering superior sensory and good aesthetics. From sensory perspective, consumers want products which are wearable daily and comfortable for all day use. They also want product with superior textures & skin feel”. Hence “Pond’s

natural-looking, sheer coverage to help minimize imperfections.

The product therefore helps to prevent new spots and discoloration, which helps keep skin looking bright and flawless.

Elizabeth Arden, another brand known for breakthrough products in skincare has now gone a step further on suncare.

As per Art Pellegrino, Vice President, Global Research & Development, “new research has identified Infrared-A radiation as a serious source of long term damage to skin. Infrared radiation is longer wave (760-1000nm) solar radiation that produces heat. IRA penetrates deeply into the skin, attacking skin at the cellular level and causing cumulative damage over time. Sunscreens only protect against UVA and UVB rays, but Idebenone has been shown to neutralize free radical damage due to IRA radiation as well”.

Hence the brand has brought PREVAGE® Triple Defense Shield that has SPF 50 UVA/UVB, broad spectrum sun protection and added antioxidant protection that can help shield skin from Infrared-A damage as well. “Our complex includes Idebenone, the most powerful antioxidant*, along with Thiotaine and Vitamin E, which boost the power of Idebenone.

The formula also includes a soy peptide complex to help restore skin’s barrier to promote moisture retention” she says.

Another multi-benefit product high on suncare!

NON-CHEMICAL SUNSCREEN & NEW TEXTURES

Sunscreens are almost always leaving a white residue on the face.

Clinique, has come up with new breakthrough, patentpending Invisible Screen™, in it’s NEW Even Better Dark Spot Defense SPF 45 product that is said to provide high 3:1 UVB / UVA protection while appearing virtually invisible on all skin tones. This innovation uses a medical-grade film barrier former that is sprayed onto the finely milled titanium dioxide. This slow-speed process promotes adhesion of the film to the UV, thus yielding a breathable, light-as-air mesh that glides onto skin for a virtually invisible protective shield against harmful UVA / UVB rays. As a result of the groundbreaking technology

of Invisible Screen™, this formula is non-chalky and sheer upon application, making it suitable for women of all skin tones.

L’Oreal Paris has launched a gel sunscreen- Aqua Essence that promises a UVA protection level of 15.5 PPD. Hence it brings out the fact that the PA+++ indication on sunscreens for protection against UVA can be ambiguous as it is uniformly applied to protection above a PPD of 8. The gel texture is a first from L’Oreal Paris.

ACTIVE COSMETICS

A string of brands available at chemists only and recommended by dermatologists for specific skin conditions like Vichy, Avene, La Roche Posay, Ranbaxy’s Suncros to name but a few have developed specialized lines for sun protection. The Capital Soleil Range from Vichy has been available on the market for several years. The Mexoryl XL technology and with formulations for Combination to Oily skin, Normal to dry skin and sprays for active individuals and in textures that range from creamy to spray formats.

Another French active cosmetic brand Avene has recently launched the SunSitive Protection Range formulated for sensitive skin. The range includes Very High Protection CreamFOR FACE-For Dry skin, Very High Protection Emulsion - For Face for normal to combination skin, Very High Protection Spray-FOR BODY- perhaps a unique offerand a high Protection Lip Balm-FOR LIPS-Perfect for the lips, the SPF 30 Sunstick is easy to slip into a beach bag.

As per company spokesperson from Pierre Fabre Dermocosmetics, “this range promises triple protection by using three types of effective barriers. The first one offers direct photo protection using mostly mineral and organic filters which are carefully selected to ensure that they don’t irritate the skin. The second barrier is indirect protection, which gives essential cell protection that is complementary to the direct photo-protection, using a photo stable precursor of vitamin E. The third barrier offers the soothing benefits of Avène Thermal Spring Water, which is a natural

HOLIDAY & SUNCARE SPECIAL /Business anti-irritant.”

Avene promises high photostability which implies the persistence of sun protection on during the day. Hence there is no sign of diminished protection after application to the skin.

Avene products have the Seal eal of Recommendation from the Skin Cancer Foundation (SCF), which ch was founded in 1979, is the onlyy global organization solely devoted to the prevention, early detection and treatment of skin cancer. The mission of the Foundation is to decrease the incidence ncidence of skin cancer through public and professional education and research.

QUESTIONS?

The American watchdog Environmental Working Group’s 8th annual guide to sunscreens, warns against presence of toxic ingredients in sunscreen products including including vitamin A and oxybenzone.

The FDA has called any product with SPF above 50+ “inherently misleading.” High-SPF products offer slightly more UVB protection than those with lower numbers, but studies show that people misuse them and end up with more UV exposure and more sunburn.

Another product EWG recommends avoiding is spray sunscreen.

The EWG 2014 sunscreen guide offers consumers some good news: reseachers have found more zinc- and titaniumbased mineral sunscreens that offer stable, lasting protecting from UV rays without penetrating the skin.

EWG recommends that instead of relying on sunscreens, people turn first to protective clothing and stay in the shade during hours when the sun is most intense. They should schedule regular skin examinations with their dermatologists However the Skin Cancer Foundation has denied some of these claims including the presence Vitamin A.

THE HERBAL QUOTIENT

Given the Indian propensity for herbal products one seriously wonders about pure herbal extracts and sun protection factor.

Says Rahul Kale, MD, Iraya, “basically it’s very difficult to formulate effective sunblock products from purely natural ingredients, as one is restricted to using zinc oxide or titanium dioxide both naturally occurring minerals. They are quite safe and effective but can be used only in very low concentrations as they impart a heavy, whitish film on the skin if used in higher percentages. For achieving SPF factors higher than 10, one needs to use heavy chemicals.

We are currently doing R&D to develop sunscreen products and trials are going on”.

He adds “However we have developed a product to repair the damage that is done by excessive exposure to the sun, specifically uneven pigmentation, excessive tanning and dark spots”.

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Iraya has a Sun-Damage Repair Cream called Morning Glory that is said to lighten uneven pigmentation, excessive tanning & dark spots with Glycosidic resins present in Nishoth ((Morningg Glory) y and the powerful renewing properties of Arjuna (herb) helping correct these o skin tone irregularities.

CONCLUSION

Good part of average Indian skin is the higher level of melanin in the skin which in itself is a natural protector. That w said, the growing temperatures and the sa overpowering sun calls to attention the ove specific needs of the Indian / subcontinental spec environment coupled with increasing envir pollution in the urban centres. polluti The growing culture of travel, beach sports children opting for sports like never before and chil therefore sets up the increasing need for suncare products that are safe, suitable forIndian skin cacious. and efficaci Sun care is expected to increase by a constant value CAGR of 6% in the forecast period (next reach Rs3 billion by 2017. We think the 5years) , to re category of natural and herbal sun protection should be watched as should be the kids and sports categories.

GETTING IT RIGHT:

LOTUS HERBALS

LOTUS HERBALS IS ONE OF THE LEADING COMPANIES KNOWN FOR SUNCARE PRODUCTS SHOWING A YOY GROWTH IN BOTH THE ASSORTMENT IT OFFERS IN THE SUNCARE SEGMENT AND THE GROWTH IN CONSUMPTION OF ITS PRODUCTS. BEAUTY LAUNCHPAD GETS THE LATEST FROM NITIN PASSI, DIRECTOR, LOTUS HERBALS.

2014 and Suncare at Lotus herbals?

You have a very wide offer from Sun blocks for kids to Men and anti-aging and collagen combinations on the one hand to sprays, and scrubs to blocks and gels- how popular is each category?

Do you really think there is a need and maturity in the market?

With such a complex range of products, BA selling is a must- do Wyou agree?

Sun Care is one of the key skin care categories in the Indian skin care market. As India is a hot & geographically diversified country, people in different regions have different needs and usage patterns. It is very important to understand their sun protection needs before designing any product. t.

Lotus Herbals has the widest range of sun care products because we understand what people need in different parts of the country.

Though there are many variants which are widely accepted like Matte Gel SPF 50, its gel base protects from harmful UV rays and at the same time gives soft, smooth & non greasy matte look all day.

Today’s consumer in the metros is highly evolved, they understand what they need. Therefore it is important to offer them a wide basket of products to satisfy individual needs. Lotus Herbals works on the philosophy of first understanding the consumer’s needs and then formulating and manufacturing products that are truly required. We have never felt that this is a complex issue for the brand. Sometimes we need to discontinue some products due to low demand but that only helps to streamline our sun care portfolio.

Its true that being in the beauty care business you need BAs to demonstrate the product to the consumer effectively and we make sure that they get the right kind of training so that they can impart salient features of the product to customers.

Any changes in available technology? There are brands that are sporting technologies like Helioplex etc. - how different are Lotus Herbals products?

Our core philosophy is to offer the finest and best products to the consumer. Since our inception we have been offering Herbal products only, which are not only effective but safe too. We don’t necessarily create products to show that we are technologically different. Our main motto is to serve our consumers with safe and effective products and gain their trust and loyalty over a long period of time.

Being safe is the mantra for us and in fact, recently we developed Daily Multi-Function SunBlock SPF 70 which is a preservative free and highly effective sun block.

With multiple benefit products being the order of the day, do you think the BB creams etc. will make the older concepts redundant?

It is true that most of the brands are offering multiple benefit products, but I think it’s a conscious call which a consumer should take. A BB cream will never give you proper protection from sun damage. If you are playing in the sun, swimming at the beach or doing any outdoor activity, you need a good anti tan product. A multiple benefit product won’t be able to do that.

Its only an advanced sunscreen product that will protect the skin from the harsh rays of the sun.

Once you understand your core skin care needs, you will tend to use specialized products only. If sun protection is a core need, a BB cream or say any other multiple benefit cream will not give you the kind of protection that a sunscreen can give.

What percentage of your business is sun care and what kind of growth have you seen in this category?

Lotus Herbals is the pioneer in Sun Protection/Sun Care and we are proud to offer the best products in this category to a large customer base in the country. Being the market leader in this category, Sun Care will always be a key area that the brand will continue to focus on. We are extremely bullish about this category and we expect to see healthy growth year on year. b eauty l aun chpad | 06.14

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HOLIDAY AND SUNCARE SPECIAL /Products

BEAT THE

HEAT

AS MERCURY SOARS HIGH AND TEMPERATURES PUSH THE LEVER UPSIDE, WE BRING YOU THE MUST – HAVE PRODUCTS FOR YOUR VANITY THIS HOLIDAY SEASON TO MAKE YOU SUMMER READY.

COLORBAR Perfect Match BB cream is

VLCC Whitening Day Cream SPF 20 comes

with oil free and quick absorbing formulation and is ideal for day use as it prevents skin darkening and corrects skin imperfections like pigmentation and dark spots.

NIVEA Extra Whitening lotion is

LOTUS HERBALS Anti-Tan scrub is a skin

lightening and exfoliating scrub, ideal to remove any superficial tanning caused by the sun’s UV rays.

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meant for women who experience visible tan marks and drier skin over time or due to continued sun exposure. It activates skin’s own water channels which tend to dry out due to exposure to external environmental conditions.

L’ORÉAL PARIS White Perfect Fairness Revealing Soothing Night Cream contains melanin-

vanish™ that helps inhibit melanin production, while tourmaline gemstone stimulates the skin’s microcirculation. Meanwhile Vitamin E helps fight against free radicals that damage the skin.

made up of expert actives from USA containing potent botanicals like Apple Extract, Aloe Vera, Sandalwood and Cucumber. It also has a broad spectrum sun protection of SPF 20.

IRAYA Jirakadi Lepa helps remove blemishes, scars and black spots, lightens pigmentation.

OLAY Total Effects Cream+ Serum is

designed specifically to combine the benefit of an anti-ageing cream with the boost of intensive whitening serum. In addition to niacinamide, glycerin and panthenol, it features a new ingredient, N-acetyl glucosamine that stimulates skin’s natural hydrating while inhibiting tyrosinase action for fairness benefits.

L’OCCITANE Cade Body and Hair Shower Gel has been

launched under the suncare offerings of the brand that cleanses the skin and hair with the complex of organic CADE essential oil (purifying and stimulating) combined with an extract of quinquina (rebalancing and revitalizing) that energises the body, restores its well-being and leaves hair strong and shiny.

L’ORÉAL PROFESSIONNEL Serie Expert Sensi Balance Shampoo is

a perfect solution for the summer heat and monsoon moisture, the shampoo gently cleanses the scalp and refreshes the hair in just one simple step.

VICHY Capital Soleil Mattifying Face Fluid Dry Touch is enriched

with Mexoryl, which helps protect the genetic capital against sun damage, brown spots, and sun induced premature skin ageing. The Silica micro-beeds, disperses sebum and light scattering effect avoids shine along with Cornstarch powder that absorbs sebum droplets on skin surface to enhance powdery feel and softness.

NEUTROGENA Ultrasheer Body Mist SPF 30 offers the ease of

application, with just a spray on the body lending a clean light, non greasy feel with an added hint of sheen.

MATRIX BIOLAGE Deep Smoothing Serum is the perfect

quick fix solution for rough, frizzy, dull, lifeless, dry, unmanageable, coarse and tangled hair which has been created with a fusion of elements including Avocado, Grape-seed oils and Frizz Taming Polymers.

MAYBELLINE Baby Lips Lipcare lip balm

THE BODY SHOP Wild Rose Hand Cream SPF 15

with rose hip oil provides much needed moisture to mature skin while helping to reduce the appearance of brown spots.

MARKS & SPENCER Autograph Moisture Colour Lipstick is a

limited edition colour rich moisturising anti-feathering lipstick, with SPF 30. It is suitable for vegetarians, hypoallergenic and parabenfree. It is suitable for all skin types and also suitable for all ages.

offers sun protection as it comes enriched with SPF 20 and keeps the lips moisturised for up to 8 hours and visibly renews lips within 4 weeks.

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BEAUTY/Suncare Specail

LUXURY BEAT

CLARINS White Plus Brightening Hydrating Emulsion

provides radiance, hydration and well-being with its milky texture, fluidity and silky softness on the skin. This facilitates the application of make-up and makes it last longer even under harsh sunrays.

SISLEY Body Sun Oil SPF 6 comes as tanning oil

ESTĒE LAUDER Double Wear StayIn-Place High Cover Concealer offers an

SPF 35 cover that evens the skintone and helps hide scars, camouflage blemishes, erase dark spots and diminish the appearance of tattoos as well.

CLINIQUE Superdefense SPF 20 Moisturiser helps

YVES ROCHER Protective Cellular Whitening Lotion SPF 30 cellular revitalising power helps in providing the skin a shield against the harmful sunrays, thereby maintaining the skin’s flawless appearance.

for the skin that is already tanned or has been regularly exposed to the sun. The spray also produces a fine mist and can also be used on hair that protects them against the sun, wind and sea water without weighing it down and filters the harmful sun rays, while producing a long-lasting tan.

ELIZABETH ARDEN PREVAGE Triple Defense SPF 50 PA+++ combats

environmental threats with unprecedented protection as it combines Idebenone, an antioxidant with Thiotaine that neutralises damage caused by exposure to UVA, UVB, and Infrared-A radiation. It delivers an extra level of protection against the visible signs of damage caused by IRA rays.

ALL PRICES ON REQUEST

boost skin’s ability to protect against the first signs of ageing while also helping to prevent future damage from the UV rays.

COMPILED BY VANDANA THAKUR

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BOOK/Review

Title : The Art & Science of Makeup About the author

Lippi Lal is a multi faceted professional who has spent the last 20 years indulging her passions by working with some of the best names in prestige Beauty, Luxury and Lifestyle/Fashion- be it Nina Ricci, Azzaro & Shiseido amongst others.

She is a trainer, prestige beauty professional and now entrepreneur who has combined her experience to create umbrella brand Lilac, whose scope of business is “Anything “that relates to beauty, fashion, lux and lifestyle-my top passions in life!” as she puts it.

Given below is her review of the contents of this book an excerpt.

REVIEW

This book is a great place to start learning about the exciting and glamorous world of Makeup. It is ideal for those who either wish to become professional Makeup artists and work commercially or even for those who just love makeup so much that they want to explore it in more detail. This is the first in a series of books that will explore the most important element of understanding the basics of makeup theory and then moving on to help the reader learn how to create beautiful, modern, evening and bridal makeup looks. Fashion and Film makeup will be covered in more detail in the next series. I have always maintained that makeup is as much a science as an art because there are some aspects of makeup that can be studied and applied with great accuracy. However, the fun part of makeup is of course the art and creativity which is ultimately also the most fulfilling aspect of being a makeup artist! I know from personal experience that nothing is more satisfying than creating a beautiful look for a client and putting a big smile on their face! Here is wishing you lots of creativity and lots of happy clients! Enjoy learning from this book and enjoy your journey as a Makeup Artist!

EXCERPT

CLASSIC WINGED LINER AND

RED LIPS

THIS LOOK IS A SIMPLE YET EFFECTIVE WAY TO ADD INSTANT GLAMOUR TO YOUR FACE AND SUITS JUST ABOUT EVERYONE! Create it effortlessly in these few simple steps:

1. Using the smoothing technique of applying foundation, apply a high coverage foundation on the face.

In this case a high quality cream foundation is recommended.

(Such as Miracle touch from Max Factor, Matte cream foundation from Ben Nye or Studio finish from Mac)

2. Dust over your base with a small quantity of loose powder using a fan shaped brush.

3. Next, apply some powder blush in a colour matching your

skin tone on the pad of the cheeks. Be careful to apply only a small quantity as you will already have a dramatic eye and lip application.

4. To create winged eyeliner effortlessly use a good quality gel

based liner. We love the ones from Mac and Inglot. Using a clean and well maintained eyeliner brush draw at first a very thin line close to the lashes. Next, using the brush to create a tip of the desired length at the outer corner of the eye.

Now that you have your basic shape build over it till you get the desired thickness you like.

For an added touch of glam you can also put kohl or black pencil in the inner rim of eye. We love the Bourjois clubbing liner and eye pencil range for their long lastingness and dramatic black colour!

5. Frame your lashes with two coats of mascara on both top and bottom lashes. For this look we recommend Max Factor false lash effect mascara for an ultra glam finish.

6. Use an eyebrow pencil or eyebrow brush to gently groom eyebrows into place.

7.To apply the perfect red lipstick start by exfoliating lips with a

soft flannel cloth then apply a coat of lip balm and dab a tissue over lips to absorb any excess grease. Next, use a concealer to cover entire lips so that you have a nice clean canvas for the lip colour to really stand out.

Contrary to popular belief red actually suits everyone but the shade of red will vary according to complexion. As a general rule of thumb fairer skins work better with coral or pink reds whereas darker skins look better with maroons or deep orange reds. If in doubt, when buying a shade of red at the store request to use a tester and photograph it under different lights (strong white light, candlelight etc) Don’t underestimate the power of instinct in guiding you-if something doesn’t feel right-it probably isn’t! b eauty l aun chpad | 06.14

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COVER C COVE CO OVE ER FE F FEATURE EAT ATUR URE

JOHN THE SUAVE TREND-SETTER

The man who has always been known for his athletic physique and passion for fitness, been honoured with several titles including being crowned as the Sexiest Asian man in the world, John Abraham believes in living life that’s blessed with health and wellbeing. Showing an active interest in PETA and Habitat for Humanity, besides being part of some great cinematic entertainment, John definitely displays a multi-faceted personality. Beauty Launchpad India brings to you the life and times of one of the country’s leading movie star, also known as a fitness freak.

— By VANDANA THAKUR

IMAGE COURTESY: DHARMA PRODUCTIONS

ABRAHAM

COVER FEATURE How important is grooming to you as an individual and how have your choices changed over the years?

Grooming is absolutely important. I am a strong believer in fitness and in cleanliness in terms of hygiene. When I was very young, I used to play football in the field and come back fully brown with mud in my hair, but back then it really didn’t matter to me. However, as you age, you realise that there are certain audiences in front of whom you need to project, position and present yourself. Hence, in order to do the same grooming is important and by this I don’t necessarily mean that your hair needs to be combed a certain way or you need to wear a white shirt. If you look at me I am always in sweat pants and beach wear. I still manage to look so groomed as there is a lot of method in it. I love to keep myself absolutely clean and sanitised. I make sure that I have my Garnier Men Powerlight facewash with me since I am a big fan of the product along with a deodorant, spray and sunblock. The point I am trying to make is that I groom myself by keeping my hygiene levels practically close to 100 per cent which is really tough in a city like Mumbai.

According to you, what amount of your personality is depicted by your physical appearance?

“What you eat, you wear in public”. So my lifestyle is pretty evident from the way I look. If I look fit, it automatically means that I am leading a healthy lifestyle. I think my personality has a lot to do with my physicality and my appearance to a large extent, because that’s the way I actually want to speak to my audience, emphasising on the importance of grooming, a healthy lifestyle and fitness.

How often do you visit a salon? What are your favourite services at a salon?

Though I strongly believe that being groomed is essential but I am not a meterosexual man. I am not a man who probably sits in a salon to do a facial that’s because John Abraham comes with certain bunch of values. The Garnier commercial speaks a lot about my core values as you would see me either rock climbing, cycling or doing a taekwondo kicks. But when I am out there, I need to protect myselves from the sun which is why I use the Garnier Men Powerlight SPF 15 and Garnier Men Oil Clear facewash, especially when my skin feels oily and has been exposed to dirt. So, I don’t believe that a visit to a salon can make one look groomed.

Any one product that you can’t do without?

IMAGE COURTESY: DHARMA PRODUCTIONS

For me the most important thing, even when I am going out on a trip, is a well arranged toiletry bag, which should carry not just a regular facewash, but products to do with my entire hygiene.

Being well-groomed doesn’t necessarily mean carrying fancy clothes to me. You rather be clean than knocking.

Have there been any product launches (creams/ shampoos/fragrances/ tools) that have made a big difference to your grooming habits?

Not really. But one product that I really loved was a Garnier Men Powerlight facewash. I think that’s interesting for me because I always need a facewash but I didn’t have anything back in the days until this was launched. I was very excited because to date I use Powerlight.

What is your association like with the brands you endorse?

I could have endorsed a lot of products in life but I chose to endorse only those that I truly believe in. I am really true to my brands and I have had a great association with all my brands as they understand my core values and I understand theirs.

What is your wellness regime?

I have only one thing in mind, to battle, to fight fat, to beat the heat and work out like a beast. My wellness regime is waking up in the morning and finishing what I really need to do first and that’s actually my workout. Of course, the rest of the day .... take care of your skin, face and body, eating the right food, it’s all very important. An absolute part of my wellness regimen is my diet because I think when you talk about healthy lifestyle, a good body, having a good diet is a pre-requisite. I endorse and I say this on record that I have never done drugs and I think it’s sad when I hear youngsters doing it.

How does your profession define your grooming choices?

In best case possible, look at my movie Dostana. I don’t think that I was fancy enough because I practically had nothing but I was well groomed in that movie. I think the important thing is when you look at the films that I do, it’s difficult to say that I have groomed myself with every film since I am playing different characters.

You have been known for being a trendsetter when it comes to hair styling in Bollywood. How would you respond to that and who is your favourite hair stylist?

Sapna Bhavnani styles my hair and she’s a great friend. She always tries and sets new benchmarks with my hairstyles. We try and keep it simple. We don’t try to make a statement but eventually, be it my locked hair or short, they end up making one.

Which one has been your most favourite look so far in a Bollywood movie?

I think in terms of grooming I would put Dostana as number one. I also think Karan Johar has a lot to do with it because he himself is a very well-groomed man and that’s how he likes all his films to be.

HOLIDAY & SUNCARE SPECIAL /Spas

ANANDA IN THE HIMALYAS

Extravagant

ESCAPE

With the tar melting on the streets and the blazing sun making it more and more difcult to carry on with the daily chores, it‛s the ofcial sign to pack up your bags in order to escape the harsh sun and make way for some refreshing holiday magic. Breaking away from the current phenomenon of travelling to foreign locations, give way to the destinations within your country a chance to uplift your souls from the mundane holiday routines.

Explore the nation with an approach to rejuvenate yourself with the undoubted adventure of a holiday coupled with wellness in its kitty. Giving you the options for perfect escape routes this season, Beauty Launchpad India has brought to you some of the best rated holiday spas around the country, for you to plan your vacation keeping in lieu their presence in equally enthralling setup‛s. So, get ready to discover your winner sanctum, as you step in to the passage of wellness this holiday.

— BY SOHANI DOGRA

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Set amongst 100 acres of virgin forest, Ananda in the Himalyas is a luxurious destination spa resort located in the picturesque foothills of the Himalayas. At the heart of the wellness focus, is the integration of Yoga and Ayurveda philosophies along with purifying whole body therapies, while incorporating the five elements of Nature, thus creating harmony between the mind, body and spirit. With firm belief that calm and peace play a vital role in a successful wellness regime/ lifestyle, the interiors of the spa facilitate the feelings of absolute calm.

Commenting on the growth of the business around the summer holiday season of the country, Mahesh Natrajan, Senior Vice President, sales, marketing and business development, IHHR hospitality Pvt.Ltd. says, “Though Ananda is an all year destination, however, we see more of footfall amongst the Indian clientele during the summer season and more of international guests during the winter months. Our services are for hotel guests only, which we receive at our facility from all over the world, privacy and exclusivity being the prime factors for the large numbers.” Further highlighting on the concept of investing to upgrade the facility, Natrajan adds, “Most of our budgets are spent on training our staff, this is a real differentiating factor for us vs any competition and this is our strength today.”

Products used: Ananda signature brand of products Male to female ratio: 50:50 Best selling service: Wellness services including, detox and weight loss (amongst the Indian clientele)

WILDFLOWER HALL SPA SHIMLA, OBEROI HOTELS AND RESORTS

Situated 8,250 feet above in the magnificent Himalayas, Wildflower Hall is a fairy tale luxury resort set in 22 acres of virgin woods of pine and cedar, recreating the grand style of the colonial era. Housing one of the country’s most awarded holiday spa, The Oberoi Spa, offers holistic treatments based on Ayurveda, Oriental and Western traditions in private spa suites or pavilions ensconced in a dense cedar forest offering breathtaking view of the majestic snow peaks. With the spa open to the in-house guest only, it focuses essentially on

Ayurveda as its primary feature. Supporting the same, Kate Sim, Head, Spa Operations, The Oberoi Group says, “Ayurveda is a holistic system of healing which evolved among the sages of ancient India over 5000 years ago. This ancient science focuses on establishing and maintaining the balance of energies within us, promoting harmony between the individual and nature. In Ayurveda each person is viewed as a unique individual governed by one or more of the universal forces of nature. Good health is promoted by balancing these energies. The trained therapists at our spas use the finest Ayurvedic oils and herbs for treatments to refresh the mind, detoxify the body and restore the natural balance of the energies within, leaving guests completely rejuvenated.”

The luxurious setting accompanied with perfectly designed services of the spa makes it complete wellness retreat making the ‘off ’ time of its visitors a purely indulgent experience Products used: The Oberoi Spas use select body oils infused with specific aroma oils. ‘Calm’, which helps to slow down the active mind, ‘Refresh’, for physical stress and ‘Uplift’, for elevating the spirit (emotions). The spa also promotes the use of locally grown ingredients.

Male to Female Ratio: We have a balanced ratio of male and female clients.

Best Selling Service: The special Oberoi Massage Therapy relieves tense muscles and improves sleep quality, while Spirit of Ayurveda, which includes Abhyanga, is a specific oil application followed by herbal poultice along the meridian lines. This is followed by Padabhyanga, a traditional foot massage and a relaxing soak in neem herbs.

SHAMANA SPA, GRAND HYATT, GOA

Keeping with 17th century theme architecture, embracing the mythical concept of the ‘monastery of the Indo-Portuguese Palace’, Shamana Spa at Grand Hyatt Goa offers a peaceful and serene retreat for the ultimate in wellness and relaxation.

With Goa rating amongst India’s most revered destinations, the Shamana Spa is a perfect wellbeing retreat for the travellers out on a beach holiday. As per Ram Chatterjee, Director Of Spa, Grand Hyatt Goa, there is a visible change in the sales at the spa during the holiday season, as there are more of leisure guest travellers during this time of the year. An increase in the number of treatments as well as increase in an average cheque is registered.

Disengaging you from the modern chaos of the bustling city life, Shamana Spa is known for catering exquisitely to its guest.

Keeping in mind the holiday season in mind the spa also indulges in offering season specific therapies, for instance, the Summer Aloe Vera therapy that can relax burnt and sun damaged skin.

The spa also boasts of its policy of customising extensive holiday packages for its visiting guests. Lending his affirmation on the same, Chatterjee adds, “We do have wellness packages which offer guests complete rejuvenation. There is one which includes a minimum seven nights stay package inclusive of spa therapies, specialised spa cuisine, yoga, meditation and fitness training. The purpose of this package is to help people break away completely from their city lives and offer absolute refreshment.”

Products used: June Jacobs and Iraya Male to Female Ratio: We have balanced clientele. The

frequency of women clientele is more for the spa services though.

Best selling service: Abhyanga is taken from the centuries–

old Indian philosophy of Ayurveda. The long, slow and smooth strokes of an authentic Abhyanga massage is deeply uplifting.

Muscles are warmed, the circulation is increased and the body’s cells are simultaneously detoxified and nourished.

MAYA SPA, THE ZURI RESORTS, KUMARAKOM, KERALA

Spread across 15,000 square feet of area which includes 14 treatment rooms, a gymnasium and wet areas, Maya Spa with an idyllic location is set amidst the Kerala backwaters on the shores of Vembanad Lake. Home to the largest spa in South India, Maya Spa offers not only Western and Oriental therapies but also authentic Ayurvedic practices. For those looking to attain inner solitude and peace, the distinctive Body Temple, picturesquely situated on an island in the centre of the lagoon, is the perfect location for yoga and meditation.

Giving out to its vast clientele the experience of the heavenly beauty of Kumarakom in all its tranquil glory, the Maya Spa is a perfect wellness model even for the hotel. “Also open to nonresident guests or walk-in clients, the Maya Spa, which also happens to be the only spa in Kumarakom has a huge range of exclusive facilities as against its competitors like, the Vichy shower, hydroaromatic bath tub, Nuvola bed to name a few. The Spa contributes a significant 10 -12 per cent of total revenue of the hotel with 68 per cent GOP,” says, Priti Chand, VP PR and Corporate Communications, Zuri Group Global.

“With growing market for wellness in the country, spas today form an integral part of not just a resort but business hotels too and play a big role in increasing occupancy and other incidental b eauty l aun chpad | 06.14

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BEAUTY/Holiday Special

revenues. Therefore, 5-7 per cent of the Spa’s GOP is spent annually for the training of staff and new services at the spa in order to stay abreast in the competition,” further adds Chand.

Products used: At Maya Spa, for the Ayurveda section, we use products from Iraya and Raja Ayurveda Herbals. For the western and oriental treatments, we use products from Pevonia.

Male to Female Ratio: 65:35

THE SPA BY ESPA, THE LEELA PALACE UDAIPUR

Inspired by the magic and grandeur of Udaipur’s past, Espa, the spa housed at The Leela Palace Udaipur is located on the banks of Lake Pichola, offering a spectacular view of the tranquil lake, the historic City Palace and the majestic Aravali mountains. With a lake facing majestic view, the spa provides a fairy tale setting for a royal Mewar experience.

Spanning over 10,000 square feet area, Espa is India’s only tented luxury spa providing holistic and deeply therapeutic treatments with products developed from the finest, organic plant extracts and oils from around the world making way for an enchanting blissful experience. Pampering the holidaying guest especially around the spring/summer season the spa offers a gamut of specialised services. “ESPA at The Leela Palace Udaipur is fully equipped with all the services and facilities throughout the year but also indulges in offering customised vacation packages for its clients. The Leela Palace Udaipur also offers ‘Spa and Spiritual Journeys’ that blend award-winning ESPA spa therapies with enchanting local experiences, which are based on achieving total balance and restoring natural energy over three, five or seven days. The programmes combine ancient Ayurvedic and modern western spa treatments in the ESPA tented spa suites with private plunge pools overlooking Lake Pichola including tranquil yoga and meditation sessions in lush Guava gardens.

The holy Jain temples at Ranakpur and the historic Kumbhalgarh fort are experienced in the longer programmes. The days begin with a traditional ritual ceremony at the 150-year old Lord Shiva temple and are ended with serene sunset boat cruise on tranquil Lake Pichola,” elaborates Dr. Abhishek Jain, The Spa manager, Leela Palace, Udaipur detailing the services of the spa.

The property, a modern palace that encapsulates the magic of Udaipur’s royal past invigorates the mind, body and soul while discovering one of Rajasthan’s most exotic and picturesque lands, adding to the USP of the spa. “Complementing its location, the spa also offers, two exclusive and extensive signature treatments

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– ‘Royal Princess of Rajasthan’ for women and ‘Royal Knight of Rajasthan’ for men,” adds Dr. Jain.

Offering a calming prelude to the overall treatment experience, Espa is a perfect healing hideaway from the hustle and bustle of busy city lives and is perhaps one of the acclaimed wellness destinations of the country.

Products used: From two brands - ESPA and OPI. Male to female ratio: 45:55 Best selling service: Aromatherapy massage, which is a therapeutic full body massage that uses blends of essential oils personally selected for individual needs. This deeply relaxing and aromatic massage works on the pressure points of the body using slow massage techniques and aromatherapy oils, known for their healing properties, that are inhaled and absorbed through the skin to achieve desired results.

KAYA KALP, THE ROYAL SPA AGRA, ITC MUGHAL HOTEL

Hailed as one of India’s foremost luxury destinations, ITC Mughal expresses the untrammelled opulence of a royal refuge spread on acres of gardens that bear the mark of the paradisiacal landscaping typical to Mughal gardens and houses the country’s largest, most luxurious and award winning spa, Kaya Kalp —The Royal Spa. Offering an unsurpassable experience of royal Indian hospitality complemented by equally authentic ambience, the theme of the spa is the real differentiator which is prominently seen in the interiors, spa menu and even the service design. “In salutation to Mughal Emperor Babar, the pomegranate fruit has been adapted as the theme (liet motif) of this very regal spa.

At Kaya Kalp, a ruby red pomegranate trellis is dramatically used along the wall and the ceiling. The same motif is repeated in the white terrazzo flooring inlaid with red engineered stone - stretching diagonally across the floor in a dramatic design concept,” says Ashutosh Chhibba, General Manager ITC Mughal, elaborating on design concept of the spa.

Created by the ITC hotels essentially to add a luxury signature service for the guests staying in the hotels, the Kaya Kalp-Royal spa greatly lays emphasis on its location while offering services to its vast clientele. Highlighting the same, Chibbha adds, “As like the Mughal Emperors were pampered with luxury, at Kaya Kalp, we offer a journey through a land of ancient customs and rituals, to recapture its spiritual and medicinal legacies in Mughal country, so that the guest feel themselves as nothing less than the royalty, admiring the beauty of the nature, fountains, greenery and serenity from the Art of the Spa comprising of Whirlpool, steam, sauna and a relaxation lounge. Adding to the experience is the spacious state-of-the-art fitness centre offering a breath-taking view of the pond area, along with a specially created sundeck for relaxation.”

Products used: Forest Essentials & Comfort Zone Male to Female Ratio: 40:60 Best selling service: Kaya Kalp massage, which is also the signature massage, based on Swedish techniques. It is a slow paced, rhythmic relaxing massage and it soothes the nerve endings. As it is a western therapy the blood is circulated towards the heart increasing blood circulation, increased lymphatic flow, improving skin texture, natural desquamation, soothing the nerve endings, while improving skin elasticity. The massage uses indigenous oils from Forest Essentials which uses Sesame as its base oil (as used in Ayurvedic oils) blended with essential oils to give the guest the feel of traditional Indian therapy rather than using grapeseed oil that they would use in Europe. Each spa treatment begins with a foot ritual which is steeped in the Indian culture.

JIVA GRANDE VIVANTA BY TAJ BEKAL, KERALA

Aaimed at providing holistic spa retreats, while offering authentic, location-based, and signature experiences that draw directly from ancient Indian wellness steeped in unique local traditions and natural assets of the region, The Taj Hotels for long have been dedicated towards providing ultimate soulful experiences to its clients. Located at one of the best known holiday destinations of the country, Jiva Grande at Taj Vivanta, Bekal, Kerela is spread across 165,000 square feet area and effortlessly focuses on long term wellness programmes of two to four weeks of Yoga, Ayurveda, Detoxification and Spiritual Retreats. Adding to that, the Jiva Spokesperson points, “Design plays a very crucial role in the success of our spas. The design theme at Jiva Spa incorporates natural elements; a minimalist yet exotic décor; sinuous curved designs; and elements of Vastu, the traditional Indian canon of space planning. At the Jiva Resort spas, the spa design embraces water bodies, for their calming visual effect, the therapeutic sound of water and the restorative attributes of soaking in water as well as pockets of greenery that are a perfect antidote for the weary.” Witnessing a remarkable increase in spa consumption during the holiday season, the Jiva Spa offers the best in Indian rejuvenation therapies ranging from Indian aromatherapy massages, time-honoured Indian treatments, body scrubs and wraps using products that are 100 per cent natural and uniquely developed from Indian herbs, essential oils and special ingredients. Each treatment and experience has been carefully selected to initiate physical, mental and spiritual equilibrium.

“The soothing ‘Spa Sojourns’ from Taj Holidays are just designed to restore complete physical, mental and spiritual equilibrium and have customised services on offer to provide complete wellbeing to its patrons from all over. The Ayurveda and Yoga Retreats at Vivanta Bekal appeal to people looking for long term wellness solutions wit the spa offering Panchakarma – Ayurveda Detox. This package includes accommodation and meals as prescribed by the Ayurveda Physician, Yoga, meditation and spiritual discourses,” adds the Spokesperson.

Products used: Staying true to traditional wisdom, Jiva Spas use all natural and authentic preparations and products in their pristine pure form.

Male to Female Ratio: A healthy mix

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HOLIDAY & SUNCARE SPECIAL /Packaging

UPGRADE THIS SEASON WITH PERFECT AND EASY TO CARRY PRODUCTS FROM SELECT BEAUTY AND PERSONAL CARE BRANDS OF THE COUNTRY TO MAKE YOUR VACATION JUST FUN WITH NO BAGGAGE HASSLE, AS BEAUTY LAUNCHPAD INDIA BRINGS TO YOU THE IN DEPTHS FROM THESE BRANDS THAT GO AN EXTRA MILE TO ADD TO THE HOLIDAY FUN. THOUGH BRANDS IN THE COUNTRY IN PARTICULAR DO NOT CATER TO THE SUMMER HOLIDAY SPECIFIC MARKET AS THE DEMAND MAY NOT BE SIZEABLE YET. BUT KEEPING IN MIND THEIR OVERSEAS BUSINESS, WHERE HOLIDAY’S IF NOT IN THIS SEASON BUT AROUND THE CHRISTMAS AND NEW YEAR’S ARE BIG, THE BRANDS WORK ON CREATING INTERESTING AND DETAILED GIFT PACKS, WHICH CAN BE SUBSTITUTED IN INDIA TO THE SUMMER HOLIDAY PACKAGING MARKET. — BY SOHANI DOGRA

THE NATURE’S CO The Demand

With onset of summers there is a sudden surge in purchase of sun protecting range like sunscreens, sun-protecting gels, sun care lip balms and with vacations nearing there is a sudden outpour for travel friendly packaging. We have also noticed our customers stocking on their holiday essential beauty products they can’t do without before they leave for their vacations, mostly comprising of a mix of body mists to moisturisers and hand & feet creams.

The Basis

Yes definitely! Summer time calls for a definite inclusion of summer care range along with refreshing and strong aromas in form of shower gels, body mists and light weight hydrating body lotions. Besides season, we also keep in mind the mix of products to be of utility during travel specifically, and also the size of the products is given equal importance, as we understand no one wants to carry bulky products during their travel.

Revenue Generated

We have always introduced sun essential kits, beach kits, travel kits which is a revenue booster during the hot season. Catering to the demand of the moment for our customers always works! These kits give consumers a way to try out more range and category of products that helps in building loyalty and repeated purchases.

Price vis-à-vis individual products & the Profit attached

The profit is lesser than compared to individual retail packs sold, but there is a considerable increase in number of products sold. Volume business helps recover the profits. Grouping and clubbing of a number of products together also benefits is many ways, as the products which may not particularly sell as much as a single retail product, moves in the group packs much faster.

Biggest Consumer group

Age group of 20 +, as this age group is beauty conscious and travels mainly to beach destinations that are cheaper on the pockets like Thailand and Goa. They never forget

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DEAL

their sunscreens and want to soak in the sun with minimum damage on their complexion.

Travel Sizes and the Indian Traveller

Yes, Indian travellers have become conscious. No one now wants to carry full size retail bulky packs and want to travel light. In fact with the new air tariffing rules on no liquids over 100ml has made each flier conscious on buying travel friendly pack sizes only.

Natasha Sha, founder, The Nature’s Co

L’OCCITANE

Increased Demand

Yes, customers do visit us to buy travel friendly product sizes

The Basis

We launch a new range with 3-5 products every month, hence invariably the gift sets which are requested for include the new launches. We are a brand known for our packaging both of our products as well as gift boxes, hence a customer usually chooses a set of fragrance, shower gel and body lotion if it’s a fragrance gift or our award winning skincare gift set.

with the gift set, the customer may also get a L’Occitane travel pouch and 75ml sizes of shower gels and body lotions depending on the offer running at the time in-stores. Hence, we make the customer happy with this value add and this also ensures a repeat purchase.

Biggest consumer group

We have products suitable for all ages hence there is no specific age group.

However, we have a very rewarding VIP loyalty program, and VIPs are huge

contributors to our sales. So during festive time, these VIPs come and buy gift sets as few as 5 or as many as 25.

Travel sizes and the Indian traveller

Given the limitations of what one can carry on board in flights, the customers are conscious of what they can or cannot carry.

Mitsu Dhawan, Marketing Head, L’Occitane en Provence India

Upswing in the business

We see a demand at the time of the new launched product, gifts for birthdays and anniversaries and of course during festive gifting season.

Price vis-à-vis individual products & the Profit attached

We do not discount our products in bundle offers however we offer value adds to the customer with a very lucrative gift with purchase offer. Along b eauty l aun chpad | 06.14

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HOLIDAY & SUNCARE SPECIAL /Packaging THE BODY SHOP The Demand

Gifting for us is a year round process as we make the perfect gifts to celebrate any occasion, from birthdays to anniversaries to weddings, holidays and all. Our packed products come in a range of sizes from luxurious bath and body sets to fabulous fragrance, to pampering skincare sets.

We also help create personalised gifts/ sets for our customers according to their requirement from across 1200 products from the brand. The demand for our gift sets is all year round as we have established ou brand, The Body Shop as the one stop destination for gifting. The peak seasons apparently are Diwali, Christmas and wedding season during which we witness a progressive demand for our customised packs.

The Basis

We have special offerings for all occasions, gender and age groups, which consist of our most popular and loved products that are easy to gift, but at the same time ensuring a large variety. We also ensure that the assortment has products covering all price points, catering to the needs of all consumers for all occasions.

Revenue Generated

With our packed and unique personalised options available both online on our website and offline in our store, this category contributes a substantial part to our business.

We see a favourable trend in sales as people from all age groups and genders like to purchase compactly packaged products. We have also encountered positive growth of this category through the concept of corporate gifting. We have seen an upsurge from corporates from all sectors.

Travel Sizes and the Indian Traveller The demand for travel size products have definitely increased in the past few years.

Times are changing; people are travelling constantly and are hesitant to carry full size products during their trips. Also airline regulation prohibits carrying liquid products of more than 100 ml. All these reasons are strong enough for beauty retailers to focus on an important opportunity of travel size products.

Sanjali Giri, Product Merchandising Head at The Body Shop India.

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NAHA 2014 FINALISTS, MAKE-UP: KATELYN SIMKINS; CATEGORY: MAKEUP ARTIST OF THE YEAR; PHOTOGRAPHY: CRYSTAL ALLEN

BEAUTY

BEAUTY/Preview

BEAUTÉ BEAT

BOBBI BROWN Perfectly Defined Collection features

gel-pencil eyeliner, a gentle lash curler and dual-ended mascara for layering formulas. It ensures a 12 hour wear that is resistant to water, sweat and humidity and comes in shades of Pitch Black, Chocolate Truffle, Sapphire, Steel Grey, Scotch, Violet Night. MRP: `1,540 onwards

L’ORÉAL PARIS L’Or Lumière Sunset Collection

dazzled the Cannes Film Festival with its new makeup line, inspired by ‘Gold’ that at includes the Vivacious Moistt Matte lipsticks, Super Liner Gel Matic eye liners, Infallible e Mono eye shadows and Color or Riche Nail Colors.

MRP: `235 onwards

MAC Patent Polish Lip Pencil Collection brings the shine of a gloss

and precision of a lip pencil in various shades of Innocent, Teen Dream, Go For Girlie, Revved Up, Fearless Deep, Berry Bold, Sultana, Hopelessly Devoted, Spontaneous, Kittenish, Patentpink, Pleasant. MRP: `1,300

CLINIQUE Lash Power Mascara has

an advanced formula and innovative new brush and is resistant to tears, rain, sweat, pool water, ocean water and humidity. The 12-hour long formula does not smudge or flake and can be easily removed with warm water. MRP: `1,400

THE LATEST IN BEAUTY AND SKINCARE OFFERS ACROSS SHELVES

ESTÉE LAUDER Pure Color Envy Sculpting Lipstick

claims to contain the high-intensity colour that stays up to 6 hours and time release encapsulated moisture complex that helps seal-in continuous hydration. It comes in 20 dazzling shades from Nudes to Browns, Pinks to Berries, Corals to Reds and Mauves to Plums. MRP: `1,950

H2O RASPBERRY Guava Shower &

MAXFACTOR Colour Elixir Giant Pen Stick is a range of

giant lip pencils featuring a pigment-rich colour palette for impact, and a precision sculpted tip for true definition.

MRP: On request

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Bath Gel lathers away impurities while nourishing and moisturising the skin with Raspberry Guava Essence, Vitamin E conditioning capsules repairing the skin from environmental damage and Natural Fruit Enzymes pomoting cellular renewal.

MRP: On request

LOTUS Ecostay™ Long Lasting Lip Color has introduced five colours that are long lasting, preservative free and comes enriched with Bilberry extracts, Jojoba oil and Vitamin E, keeping the lips soft and moisturised all day long. MRP: `545

RIMMEL Scandaleyes Eye Shadow Sticks are super-sized pencils of creamy,

MARKS & SPENCER’S Vintage Forget-Me-Not Collection comes LAKMÉ Absolute Gloss range includes

Skin Gloss Gel Crème, Reflection Serum, Overnight Mask and Gloss Addict lipcolor.

The products claim to hydrate the skin by giving an overall glossy finish.

MRP: `399 onwards

infused with a soft floral fragrance includes Fragrant Cream Bath, Fragrant Hand Balm, Hand & Body Lotion, Hand & Nail Cream.

MRP: `199 onwards

crease-free, waterproof colour. It blends effortlessly giving a luminous finish and the waterproof formula won’t crease or smudge and lasts up to 24 hours and comes in nine outrageous shades.

MRP: On request

POND’S Men range consists of two FACES Ultime Pro X- Pert Cover 3 in 1 Compact Foundation mattifies the skin instantly and is enriched with Vitamin E that delivers perfectly natural and fresh finish. It comes in five shades including Ivory, Natural, Beige, Sand and Tan. MRP: `749

L’ORÉAL PARIS White Perfect range

claims to take care of various skin issues pertaining to changing weather and increasing pollution. It features Purifying & Brightening Milky Foam, Anti- Dullness Scrub, Whitening & Moisturizing Toner, Fairness Control Moisturizing Day Cream, Fairness Revealing Soothing Night Cream.

MRP: `389 to `650

COLORBAR Perfect Match BB cream

hydrates, smoothes, protects, hides fine lines and corrects skin tone in one effortless step leaving behind a sheer coverage.

The cream is paraben-free and contains botanicals like Apple Extract, Aloe Vera, Sandalwood and Cucumber alobng with sun protection of SPF 20. MRP: `550

different product platforms Energy Charge and Oil Control. Men Energy Charge range contains Coffee Bean Extract, known to be an anti-oxidant that also helps in improving skin’s texture. Men Oil Control Range, on the other hand, comes as a skincare solution for men who want instantly refreshed skin and an oil- free look as it claims to reduce the pimple causing germs. MRP: `85 to `135

O3+ Diamond Radiant range

brings clarity and radiance to the skin while the pearl powder properties restore elasticity, delay signs of ageing and give uniform texture to skin as it contains proteins and minerals. The range features Diamond Radiant cleanser, Radiant peel, Caviar cleansing moussse, Radiant serum, Radiant eye repair system, Radiant cream and Radiant peel off mask. MRP: `10,000 to `15,000 b eauty l aun chpad | 06.14

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BEAUTY/Conversations

RICHFEEL CROWNING YOUR GLORY | BY MEHER CASTELINO |

DRS APOORVA AND SONAL SHAH’S RICHFEEL BRAND HAS TAKEN INDIA BY STORM IN THE LAST FEW DECADES. STARTING WITH TRICHOLOGY TREATMENTS IN 1981, THEY HAVE GROWN LEAPS AND BOUNDS. THE ENTERPRISING PAIR REVEALS THEIR PATH TO SUCCESS. Please give information about Richfeel and how it started?

In the first year of medical college in 1981, we formulated a tonic called ‘Dr. Shah’s Hair Tonic’. This product became the most sought after hair tonic at beauty salons and markets all across Mumbai. Together, we floated a company called ‘Meenaxi Pharmaceuticals’ in the year 1986, under which we introduced and patented a brand called ‘Richfeel’ with the ‘Richfeel Hair Tonic’.

What made you concentrate on hair initially?

Indian men have a deep psyche of having their wives with beautiful hair. The same reason I fell in love with Sonal, unfortunately when I saw her the first time was from behind and just could not take my eye off her lovely hair. The first product which we discovered in our first year of medical college was Richfeel hair tonic and thus Richfeel was born.

Please give the difference between Tricology and Anagrow treatments that you launched in 2013?

Trichology is the science of hair/scalp in health and disease.

It encompasses all hair/scalp related problems, common or uncommon. Anagrow is an innovation to fight hair thinning which has been pioneered by Richfeel in partnership with Mibelle, Switzerland and Biotech, Italy. So Trichology is the entire field of hair /scalp study, while Anagrow is a specific solution for fighting thinning hair.

How effective are these and how long do they take to show results?

Treatments offered at Richfeel have been developed after years of cutting edge research in collaboration with our partners internationally. Visible results can be seen in more than 90 percent of our patients, however the duration for results vary from person to person. The duration and effectiveness also depends on how the patient follows the hair care regime which has been recommended.

What has been the success rate and who are the best patients?

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More than 90 percent patients see visible results and are extremely satisfied with the treatments. The best patients are the ones who follow our advice diligently. Hair care requires a change in lifestyle including healthy hair food habits and preventing damage from fashion and stress.

Is there any age limit for these treatments?

There is no defined age limit for benefitting from Richfeel hair treatments, however, results can vary from case to case.

Depending upon the condition, our Trichologists use different diagnostic tools to assess the damage and offer customised solutions.

Is Richfeel the only brand that is offering these treatments or are there others in India?

Richfeel is the only brand in India which offers solutions for all kinds of hair/scalp problems under one roof. There are other brands which offer piece meal solutions, like only hair transplants and some brands do only non-surgical systems. However, except Richfeel, nobody offers hair solutions for all kinds of hair problems.

What are the other services you offer?

While we offer a host of services, we are outlining the main services below Tricho Scalp Treatment+ for preventing hair loss, this is an Austrian Technique based on Manual Lymphatic drainage that helps drain toxins from the scalp Anagrow containing three different kinds of plant stem cells and is helpful in fighting hair thinning Hair Tissue Mineral Analysis which can detect the presence of trace elements in the body and help fight life threatening diseases.

Hair Dx can help determine the chances of a person going bald in future and take preventive steps for this

What are the services in Personal Care, Wellness spa and Education?

Richfeel has four different verticals Trichology, Spa – Some unique massages and spa treatments for detoxification; Education – We have a tie-up with WMTA & MET to train doctors to become trichologists; Personal Care – we supply professional products to more than 5000 salons all over the country through a network of wholesales, distributors and stockists.

What are the services offered at the spa?

The Richfeel spa offers some unique services like detox massage, crystal massage, bamboo massage, facials, body polishes and body wraps. It is a luxury spa aimed at detoxification of the body, mind and soul.

Please take us through your product range?

We have products for both hair and skin care. Within this range we have more than 120+ products each catering to a unique need of a customer. So Calendula soap helps fight acne, hair oil and tonic nourish the scalp and our facial kits are very popular with aestheticians in salons for in-salon usage.

How do you handle the foreign brands and competition from the local ones in the beauty segment?

Competition is not a concern for us – in fact if there is organized

FACT FILE

Richfeel Clinics: Year Established - 1986 Patents if Any? - Tricho Scalp Treatment How many SKUs in Hair care /treatment products - More than 60 SKU’s How many in Skincare? - More than 150 SKU’s No. of Clinics (Owned & Franchised respectively) Total 61 clinics out of which 13 are franchisees and rest are owned

Foot Print (How many Cities across India)- 25 cities How many Spas? - Two - One at Peddar Road and One at Mumbai Domestic Airport

competition that delivers quality services, it is welcome. When we started practising, Trichology as a science was completely unknown and we were India’s first certified trichologists. It has taken more than 25 years of customer education to help build the category and it gives us immense satisfaction that people now know about Trichology and would like to visit a Trichologist for any hair and scalp problems.

Your skincare products are vast please name them.

We have close to 90 skin care products which are all professional products and supplied to salons. This includes different kinds of facial kits, massage oils, face masks etc.

And what about the hair care products?

There are close to 120 different hair care products including hair oil, tonic, shampoos, combs, internal supplements and so on.

All these products are manufactured at our in-house facility at Parwanoo (Himachal Pradesh).

How do you advertise and promote your Richfeel brand?

We take a 360 degree approach for marketing and communication which is a mix of print, digital, outdoor and advertorials. We realise that our patients are hungry for information on hair care so we invest significant resources on customer education in all the mediums which we use.

How often do you update the technology of the treatments?

We typically introduce two to three new services every year which are all unique and typically in collaboration with international research partners.

What is the turnover of the company now and when you started?

We have grown by over 10 times in terms of our top line in the past seven years. The turnover for the last financial year was around Rs 80+ crores and we are expecting to cross Rs 100 crores in the current financial year. b eauty l aun chpad | 06.14

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BEAUTY/Dermant Speak

CHECK Your Facts IN THIS COLUMN DR DEEPALI BHARDWAJ, RENOWNED DERMATOLOGIST AND LASER SURGEON AND FOUNDER OF THE SKIN &HAIR CLINIC ANSWERS SOME OF COMMON QUERIES ABOUT SKIN AND VARIOUS TREATMENTS THAT OFTEN COMES TO OUR MIND.

• How safe is laser hair removal and does hair comes back?

It’s completely safe and hair doesn’t come back of course unless a thyroid disease or another hormonal imbalance is triggered and that too affects only few areas like chin, breasts, maxillae generally. But generally it’s hair reduction and the result achieved is 90 per cent and stays for atleast a decade plus.

• Is it suitable for everyone?

Absolutely suitable and safe for everyone except for pregnant ladies and also vitiligo/leucoderma patients.

• What are the common side effects seen even if machine is good?

Very rare but sometimes burns can be seen which are mild, one degree sorts and can be dealt easily with creams and heal without a mark and commonly occur due to the fault of the laser technician if he or she doesn’t keep mouth piece of laser in good contact with the skin surface but also sometimes I see increased hair growth after laser which is most common on chin of women who have been treated by various different machines and are also suffering from a un diagnosed hormonal imbalance.

• How many sitting does it require?

Totally depends on age of patient, body part. Also in men I like to advice them to only soften the body hair and not completely get rid of same unlike women hence number of sittings is lesser in them. In healthy women commonly when laser is good then 8-10 sessions are maximum and sufficient.

• What kind of investment is required?

It depends, for example, full body laser hair reduction is approx `120,000 to `180,000 depending on laser machine used and number of sessions.

• What kind of precautions one has to take?

Only waxing, bleaching and threading is not allowed in between the treatment.

No other precautions unlike the earlier technology in machines which would also suggest avoiding sun protection, etc.

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“Laser hair removal is completely safe and hair doesn’t come back of course unless a thyroid disease or another hormonal imbalance is triggered and that too affects only few areas like chin, breasts, maxillae generally.”

a

Initiative

“If I’d known I was going to live so long, I’d have taken better care of myself.”

- Leon Eldred

Love your soul, de-stress your mind

208-209, 2nd Floor, JMD Regent Arcade, M. G. Road, Gurgaon, Tel: 0124-3108181 11-14, 2nd Floor, TDI Mall, Rajouri Garden, New Delhi, Tel: 011-47252281 FF-05, 2nd Floor, City Square Mall, Raja Garden, New Delhi, Tel: 011-43550081 409-410, 4th Floor, City Centre Mall, sector-10, Rohini, New Delhi, Tel: 7838618181 #1, 3rd Floor, The Centrestage Mall, Sector- 18, Noida, Tel: 7838900081 A-23, Mahipalpur X-ing, NH-8, New Delhi-110037, www.sushanto.in Follow us on twitter/ facebook/ Youtube

FOR FRANCHISING OPPORTUNITIES, PLEASE CONTACT: INFO.SUSHANTO@GMAIL.COM

NAILS /Preview

SALLY HANSEN Triple Shine Nail Color comes formulated with an Ultimate Shield Complex, designed to help polish withstand the wear and tear of everyday living along with an exclusive complex of Pro-Vitamin B5 and Vitamin E for daily defense from water and detergent, plus Sea Kelp and Panthenol for maximum hydration besides Guanine, a natural crushed pearl found in aquatic life, that delivers a natural iridescence and high-impact, lasting shine. MRP: On request

HOT T I PS

LAKMÉ Absolute Illusion Color Nails recreate the

magic of shimmer for nails and comes in four dual-tone nail colours. The product comes with a colour lock technology that lets the luscious colour stay for long. MRP: `200

THE LATEST IN COLOUR THREAPY FOR HANDS AND FEET

REVLON The Amazing Spider-Man 2 Electric Chrome Collection

features six new shocking shades of Revlon’s iconic Nail Enamel in1000 Volts, Gwen’s Crush, I’m Electro, SuperPowered, Spidey Sense and Electrified Web. MRP: `295

ORIFLAME Giordani Gold Lacque Brilliance

is powered by Fortifying Complex that not only delivers excellent coverage but also protects and improves the nail enamel for smoother, healthier nails. The long lasting, chip-resistant finish comes in miraculous shades of Misty White, Pearly Nude, Pink Carat, Royal Red and Lacqured Cherry. MRP: `449

W H E R E B E AU T Y M E E T S B U S I N E S S

MEDIA PARTNERS

Diva Talk Bangalore I Capetown I Dubai I Dublin I Durban I Delhi I Johannesburg I London I Manchester I Mumbai

NAILS/Summer Guide

NAIL GUIDE WITH

CIATÉ PARTNERSHIP WITH SEPHORA

Ciaté works really well with Sephora in terms of our innovate nail art kits and premium colour selection of Paint Pots. The collaboration has been fulfilling.

SUN CARE SHIELD IN A NAIL PAINT

The key is locking colour in with a good topcoat to avoid fading. Nails should only be matte when you want them to be not because of an overdose of sunshine!

SECURING AN IN-BUILT SUNCARE SHIELD

The real focus when the sun is shining should be on the colour selection. One should go for a classic corals or a neon orange for a juicy summer treat for the nials and the eyes.

INDIA SPECIFIC PRODUCT LINE

In excessive heat, moisture is the key – the Nail Tonic Hydrator is a saviour for brittle, dried out nails. You should always eep one by your bedside and paint a fresh coat every night for 7 days straight and you’ll notice a real improvement in the nails’ health!

BEFORE STEPPING OUT IN THE SUN

Enjoy the sun and complement your summer complexion with a bright and beautiful Paint Pot at all times. Getting into the sun and at the same time having a really stylish nail colour has got nothing to do with each other!

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AS SUMMERS AND HOLIDAY SEASON MAKES THEIR WAY TOGETHER, CONCERNS OF HAVING A SUN-PROOF NAIL CARE REGIMEN CALL OUT THE FASHIONISTAS BIG TIME. BEAUTY LAUNCHPAD INDIA CELEBRATES THE ARRIVAL OF CIATÉ, ONE OF THE MOST ACCOMPLISHED FASHION NAIL BRAND GLOBALLY WITH SERIOUS LUXE CREDENTIALS IN INDIA AND BRINGS YOU AN EXCLUSIVE NAIL CARE GUIDE RIGHT FROM THE EXPERT.

— BY VANDANA THAKUR

GET PERFECT & HEALTHY

Nails

WELL MANICURED NAILS ARE INDISPENSIBLE FOR THE WELL GROOMED LOOK. CHECK OUT THESE EASY NAIL CARE TIPS FROM BIO SCULPTURE, THAT DON’T TAKE MUCH WORK OR TIME FOR THOSE PERFECT NAILS!

CUT NAILS AFTER SHOWER OR BATH

When you need to trim your nails, it’s best to do it after they’ve been soaking for some time. They are easier to trim without cracking. You don’t need to specifically soak the nails if you don’t have time, just cut them right after your shower or bath. They’ll be perfectly ready to cut.

PUSH BACK CUTICLE

When you are done cutting your nails, use a Bio sculpture remover and cuticle stick and give your cuticles a gentle push back. This shouldn’t hurt at all. If your cuticles are dry and cracking, skip pushing them back and put cuticle oil on them every day after your shower and they’ll be healed in no time.

BASE FOR POLISH

When applying nail Polish, apply Executive Base or Lavender Base as a fist layer over the entire nail. Leave to dry. Press with a dry, clean nail wipes to test whether it is still damp. Proceed with polish application.

TOP COAT

Apply the top coat to give high shine on nail paint and to make it last longer. It can also be used one week for a fresh new finish.

NAIL STARTING TO PEEL?

If you notice that your nail is starting to break or peel mid-day, try filing it a bit on your jeans. No, it’s not comparable to using a file, but you’ll soften the edges enough to keep the breaking at a minimum until you can take care of it at home with your file.

MOISTURIZE NAILS

Your nails will get dehydrated just like your skin, especially if you’re using nail polish remover on them on a regular basis.

When you wash hand use hand cream. Use Cuticle oil to nourish your cuticle. And drink lots of water to hydrate your body.

FRAGRANCE /Pr Preview

Fresh Wafts

GET SEXY AND SEDUCTIVE THIS HOLIDAY SEASON

BULGARI B BU LGA

Omn Indian Garnet Omnia Packaging: Pac 25ml, 40ml and 65ml 65m

M MRP: On request Availability: Leading A

beauty and lifestyle stores b

IInspiration: The

fragrance is a modern tribute fr tto the breathtaking beauty o IIndia, inspiring through a of kaleidoscope of colours, textures ka ale leid id aromas. and arom om The Omnia Indian Garnet woman carries within her the essence of this exceptional culture, the ideal meeting point between space, time and cultures.

Notes: The top notes have Sicilian Mandarin

that brings an exquisite freshness which exalts the fragrance of its acidic orange tonality enriched by a touch of Saffron. The middle notes have Indian Tuberose and Osmanthus expressing floral femininity.

In the base, the intensity of Indian Woods blends well with the warmth of Amber infusing seduction.

GUESS G

N Night Packaging: 100ml P MRP: On request M Availability: Leading beauty Av

and fragrance stores an

Inspiration: The EDT gives the In sexy sex energy and confidence to own the night. It is ‘designed to have all eyes on you’, and created for a man who loves adventure and is ready to face anything the night throws at him.

Notes: A fresh woody fougere Not fragrance wrapped up with hot fragr Pepper, Grapefruit, Malaysian Elemi Pepp in the beginning is closely followed Cedar wood, Geranium, Haitian

by Ce Vetiver in the heart. Finally, Indonesian Vetive Patchouli, Black Vanilla and Spanish Labdanum brings it all together really well in the bottom.

L’OCCITANE MARKS M AR & SPENCER

Bohemia Bohe Packa Packaging: 100ml MRP: `1,399 M Availability: Marks & Spencer A stores nationwide s

IInspiration: Bohemia is an

intense floral - fruity fragrance in which is pleasant and extremely w sophisticated, free-spirited yet so artistic and calm. ar

Notes: The EDT has an eclectic No

fragrant fragr blend of Lemon, Blueberry and Bergamot with floral heart notes of Lily Bergam a am of the valley, Mimosa and Gardenia that finally dries down to warm aromas of Cedarwood, Amber and Vanilla.

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Cherry Rouge Packaging: 75ml MRP: `3,390 Availability: L’Occitane stores nationwide

Inspiration: The EDT is a part of new Cherry Rouge Collection from the house of L’Occitane and is inspired by a valley of colourful orchards filled with cherry trees, a symbol of youth and renewal.

Notes: Top notes of Cherry and

Freesia illuminate the warmer base of Wood, Amber and Musk.

This olfactive setting allows the heart of the fragrance, a duo of Cherry blossom and Lily of the valley, to truly bloom.

SOUNIA GUTTER GOHIL CREDITS AT LFW SR 2014

FASHION AND LIFE STYLE

FASHION & LIFESTYLE /Runway Report

Glamourised WELLBEING COMMEMORATING THE RAPIDLY GROWING WELLNESS INDUSTRY IN THE COUNTRY, GTM GROUP ALONG WITH STUDY BY JANAK’S IMMACULATE AND PRECISE DESIGN PHILOSOPHY RECENTLY HOSTED A GALA EVENING IN DELHI-NCR. FELICITATING THE INDUSTRY PROFESSIONALS ALONG WITH ADDING THE UBER CHIC GLAM QUOTIENT, THE EVENT WAS ATTENDED BY THE WHO’S WHO OF THE BUSINESS, DISTINGUISHED SOCIALITES AND A FEW BOLLYWOOD VETERANS, INCLUDING THE LIKES OF SURESH OBEROI, SHAKTI KAPOOR AND VIVEK OBEROI. CELEBRATING THE CORE ESSENCE OF HUMAN EXISTENCE, TUSHAR KUMAR, CMD, GTM GROUP ALONG WITH BUSINESS PARTNER ACTOR VIVEK OBEROI HIGHLIGHTED THE EVENING WITH THE GTM HOLISTIC WELLNESS AWARDS. — BY SOHANI DOGRA

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A

ptly amalgamating wellness within beauty and fashion, The SBJ runway show was the main highlight of the event. With four essential elements, Peace, Love, Happiness and Celebration as their absolute concepts, the designs and colours seen on the runway were completely intune with the theme of the evening, wellness. Complimenting the marvellous creations of SBJ group, were the in-trend yet in theme, make-up and hair looks created by the, LOOKS Salon Team. Giving way to perfected creativity, the make-up division for the show was headed by Deepika Sadanah, Make-up Director, LOOKS Salon, while the hair expertise were showcased by, Deepak Jalhan, Senior Stylist, LOOKS Salon. “We want to take fashion and style beyond ramps and mannequins and take it to the real client who till now has worked hard to get into the garment. We work the other way round and make the ensemble compliment the client,� shared, Vandy Mehra of the SBJ Group.

FASHION & LIFESTYLE/Runway Report Being essential parts of the show, Deepak Jalhan and Deepika Sadanah of LOOKS salon detailed their individual experiences backstage exclusively with Beauty Launchpad India.

HAIR BY DEEPAK JALHAN THE THEME

As the theme of the show was peace, love, happiness, celebration, so for the hair, we kept it very versatile, very free flowing, which complimented each segment of the show.

THE BRIEF

Though a brief for creating the looks was shared by the SBJ team along with a few references but I was given my individual creative freedom to work on the looks.

THE EXPERIENCE

My experience was really good, especially when I used the hair accessories, which were really different and heavy.

THE CHALLENGE

Hmm! not really a challenge, though it was a little hard to work and give everyone a similar look, since a few models had short bangs and flicks and we needed to make the hair look the same for all that would also go well with all the four different segments in the show.

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MAKE-UP BY DEEPIKA SADANAH THE THEME

The theme was very interesting — love, peace, happiness and celebration. We used mixed colours for all the moods like red for love, peach for peace, blues for happiness and multi colours for celebration. They were four rounds in total and we worked on 16 models in all.

THE EXPERIENCE

It was a great experience to work with SBJ for The Holistic Awards Show. The show was extremely well organised in the Kingdom of Dreams. Looks Unisex Salon was the official hair and make-up partner and we enjoyed creating the styles for the show.

PHOTOS BY ABHAY SINGH

THE CHALLENGE

Doing regular brides in the salon and doing for a fashion show is all together a different experience. For the typical brides, we work more with traditional colours in the make-up like, reds and greens and when we work with models specially for a fashion show, the makeup becomes much louder like smokey eyes and lot of contouring to make the features look more enhanced. I gave smokey black eyes and big eye lashes to each one of the brides and almost nude shiny lips and hair in messy low buns.

For male models all gel look with a little base on the face. We use all premium brands like MAC , Makeup Forever, Inglot, Bobby brown , Stilla, Krylon , Benefit etc. b eauty l aun chpad | 06.14

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STARPOWER

The Real

STRENGTH

“YOUR REGIME BEFORE GOING TO BED IS OF UTMOST IMPORTANCE,” SAYS BOLLYWOOD ACTRESS YAMI GAUTAM WHO HAS ACTED IN VICKY DONOR AND TOTAL SIYAPPA. BEAUTY LAUNCHPAD EXCLUSIVELY BRINGS HER BEAUTY AND SKIN SECRETS

utmost importance. I ensure I remove all my makeup with a good remover and try using water based products on my skin which have minimum chemicals.

FAVOURITE MAKE-UP AND HAIR LOOK FOR THIS SEASON?

I personally like to go heavy on the eyes with a kohl, mascara/ smudged eyeliner and soft on the lips. But sometimes it also works vice-versa. With my hair I generally like to wear my hair down, preferably with soft curls.

A REGULAR DAY

On a regular day, I am generally bouncing from one shoot to another. Being an ardent believer of yoga I carry my yoga mat with me even when I’m travelling and try to squeeze in some time to practice between my shoots. On a daily basis I also try to follow a healthy diet. Being an actress, I generally have to wear make up for long hours but on a day off, I try to keep it really simple and avoid wearing foundation or concealer. On casual outings, I put on a rich face cream or a moisturizer, lip tint, and a dash of mascara.

YOUR GO TO HOME BEAUTY RITUALS

I do believe in a lot of home-made remedies and beauty concoctions to keep my skin healthy and flawless. I make an exfoliating face mask by using finely ground rice powder with milk or yogurt. I also like to treat my skin to a honey and lemon face pack.

BEAUTY ICON YOU REVERE

Tyra Banks. She’s someone I’ve always felt carries herself with utmost grace.

BEAUTY FOR YOU

I believe in inner beauty. I believe that beauty stems from within one’s soul.

CHANGING CHOICES IN BEAUTY & WELLNESS Over the years I’ve realized the importance of taking care of your skin and hair. I am from Chandigarh and there was nothing glamorous about my life. It was all about school, oiled hair and pigtails. Being in this glamorous industry I’ve picked up a thing or two and I’ve realized the importance of taking care of

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your skin and hair. For example, I know now how important it is to know your skin type. I for instance have sensitive skin so I take care of my skin by not eating very spicy food.

I also believe in using simple, basic products for your skin as well as your hair. Such as on a regular day, a bottle of Pantene’s Total Damage Care shampoo would be my go to product rather than visiting a spa. I believe in hydrating your body and eating a healthy diet. Lastly your regime before you hit the bed is of

I am not very loyal to beauty brands. But often use a M.A.C lipstick and a Chanel compact. I also never step out of my home without a sunscreen.. For my hair as well,. I had recently taken up Pantene’s Hair Dare challenge which helped me say goodbye to all my hair fall woes hence as a part of my daily routine I wash my hair with Pantene’s Total Damage Care shampoo followed by the conditioner and hair mask.

FITNESS REGIME FOR DIVA LOOKS

I practice yoga and meditation to get in touch with my inner self. On a regular basis, I jog for 20 minutes and practice hot yoga for 90 minutes every alternate day—yoga helps me cleanse myself from within.

PHOTOGRAPHY BY ROHAN SHRESTHA

SKINCARE, MAKE-UP AND HAIRCARE BRANDS THAT YOU SWEAR BY

GUTTER PHOTO COURTESY: CREDITS AROMA MAGIC, HAUZ KHAS VILLAGE

BUSINESS

BUSINESS/Conversations

TRANSCENDING

BEAUTY SHORES SHISEIDO WAS ESTABLISHED IN 1872, AS A COMPANY THAT STARTED AS JAPAN’S FIRST WESTERN-STYLE PHARMACY IN THE UPSCALE GINZA DISTRICT OF TOKYO. SHISEIDO HAS BEEN IN THE PRESTIGE/LUXURY SPACE IN INDIA FOR NEARLY A DECADE AND IS AMONGST THE BETTER RECEIVED BEAUTY BRANDS IN INDIA. KEEPING TO ITS TRADITION OF OFFERING BEST SKINCARE PRACTICES, IT HAS NOW LAUNCHED ZA- A BRAND THAT IS POSITIONED IN THE FASTEST GROWING MASSTIGE SPACE IN INDIA. ZA IS SAID TO HAVE ALREADY CREATED A STIR IN 12 COUNTRIES WORLDWIDE. BEAUTY LAUNCHPAD INDIA CAUGHT UP WITH SALMAN Z. BUKHARI – MARKETING DIRECTOR, SHISEIDO INDIA PVT. LTD. ON ZA’S PLANS FOR INDIA. — BY VANDANA THAKUR

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What was the idea of launching Za under the premium yet affordable brand category? How many SKU’s do you plan to come out with over a period of time?

India has been an important destination for Shiseido. The House of Shiseido has over 100 brands that address the beauty and wellness needs of people across all walks of life and the Indian consumer, on the other hand, has emerged and come into its own over the past decade, with more exposure and more evolved preferences especially in Beauty.

We knew that as a Company we have to be present in this diverse and exciting country and share the experience and expertise of Shiseido. We researched the market for over 3 years before deciding to launch the most relevant brand from our portfolio ‘Za’ (pronounced zee-ei) that also happens to be our Powerhouse brand in the premium segment.

Shiseido has launched three distinctive lines from Za this year – An advanced Whitening range ‘Za True White’, a Youth Retention range ‘Za Perfect Solution’ and a skincare meets make-up pressed foundation

range ‘Za True White Two-Way Foundation’.

At present we have introduced 15 SKUs in the market and will launch new and exciting formats from time to time.

So far Za seems to be available only through Dabur New U stores. Is there an exclusive retail partnership with the retail chain? Do you have any plans of having your EBOs for future expansion or if you will be retailing through Shiseido’s outlets?

Za is available across multiple Retail formats like Department Stores including Shoppers Stop and Central, Multi-Brand outlets like Health & Glow and of course NewU. In addition to this our brand is present in many top-end beauty speciality stores that fall in the Traditional Trade category.

Each one of our brands has its own unique identity and retail model as they cater to different audiences. Za will not be retailed out of the Shiseido outlets as these brands are in distinct universes. Za does not lend itself to the Exclusive Brand Outlet (EBO) model at the moment, but there is always a possibility.

Who would be your competitors, or so to say, the brands that you would be looking forward to as you enter the Indian market?

The Indian market is extremely exciting with the level of activities in the beauty category. All the players both domestic and international have helped in growing the category. As a new entrant there is a lot we can learn from the others and that is what we are doing.

Given that you have positioned yourself in the premium category, you are sharing space with some of the major established brands. How do you plan to stand out?

Za is highly acclaimed brand loved by millions of metropolitan women around the world for its high efficacy, sensorials and elegance. The brand’s concept, superior quality and breakthrough Japanese technology are our key differentiators. Za is all about experiencing beauty like it should be.

Your initial set-up of products boasts of whitening range. Has it anything to do with Indians’ fixation for a fairer skin or it just seems to you as an ideal business decision to come around with such offerings during Indian summers?

skin and its requirements. What exactly were your findings from this study?

A market like India can never really be fully studied, even though we conducted qualitative, quantitative and skin anatomy studies here for over 3 years. The diverseness of the nation and its growing and ever changing preferences will always make any study a constant endeavour. Having said this, we did see an increased inclination of the consumers towards beauty. Their habits and attitudes were remarkably different from the other markets. The Indian skin is also different from other regions, but at the core of it – we learnt that the need to look and feel beautiful is universal.

Why have you specifically chosen the 25-30 years age group for the fairness offerings since pigmentation is a huge concern even in the 35-45 age bar as well?

Za is a brand that is designed to suit the needs of urban women in all age groups but more specifically it addresses the needs of the city women’s fast moving lifestyle.

How do you plan to expand in terms of geographies in terms of North vs South and Metros vs Tier cities?

This year we have entered the Indian market in Mumbai, Delhi NCR and Bangalore, by the end of the year we aim at being present in around 250 stores. The brand will grow its geographical footprint over a period of time.

Do you have any plans of having a brand ambassador since almost every leading brand in India has one as it helps them in building up the audience?

We do not have any plans at the moment.

Are there any targets that you have set in for yourself or would you just like to take it slow and understand the consumer behaviour?

Our target is first to create maximum awareness for Za in the markets where we are present and for this we want to take one step at a time.

Za is a skin expert brand and we have introduced three lines this year, out of which one of them is our advanced Whitening range ‘Za True White’ that has a complete regime from cleansing to night care. Za True White is formulated with effective whitening ingredients like 4MSK that is a breakthrough patented property developed by Shiseido, SPA Ingredients and Prism Enhancer. The line gives even-toned, translucent and radiant skin.

Shiseido Group has a long history of skin care expertise and we were perhaps the first ones to have introduced whitening products way back in 1917. In these 97 years, the company has made many technological breakthroughs. Za True White is a result of our company’s constant endeavours to deliver effective, qualitative and superior whitening products.

Your press release reads that you undertook an intensive skin study to evaluate diverse Indian b eauty l aun chpad | 06.14

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ADVERTORIAL

'327)'6%8)( 74%')7 ANCIENT CULTURES HAVE ALWAYS CENTERED AROUND POWERFUL ENERGY FIELDS, OR PLACES OF IMMENSE SPIRITUAL SIGNIFICANCE. IN THESE CULTURES, EVERY ASPECT OF LIFE WAS CAREFULLY STUDIED WITH A VIEW TO ASSIST THE INDIVIDUAL’S INNER GROWTH.

T

emples or consecrated spaces stood at the very heart of these early societies.

Life within these spaces was a manifestation of the most unbridled exuberance. This was because the people always found that the energies emanating from these spaces were conducive to prosperity, good health, success and spiritual wellbeing. Hence, living in an energized space was considered an indispensable necessity, one that the people valued over everything else.

Civilization today has grown to such an extent that we do not live in such spaces any longer. Modernization has taken precedence over our ancient cultural treasures.

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Consecrated spaces are filled with limitless possibility. Imagine an atmosphere akin to ancient temples but within the four walls of the house.

Imagine a maternal compassionate energy in whose lap you are nurtured to your full potential. Imagine a higher intelligence steeped in ancient culture, helping you to flow effortlessly through life.

There is a means, a way to create such a space in your own home.

Yantras are powerful forms which are uniquely personalized and will work to create the right energy for your home and workplace. A Yantra in Sanskrit means a machine. These yantras are machines for empowerment: materially and spiritually.

Living in a consecrated space, created by yantras, nurtures human wellbeing and bring benefits in various aspects of life. This will offer protection from any sort negative energy, besides enhancing and inviting material prosperity and health.

“One who earns the Grace of Bhairavi neither has to live in concern or fear of life or death, of poverty or failure. All that a human being considers as wellbeing will be his if only he earns the Grace of Bhairavi.”

— Sadhguru, profound mystic and yogi

“Every human being deserves to live in a consecrated space.Consecration is a live process.

It is like this: if you transform mud into food, we call this agriculture. If you make food into flesh and bone, we call this digestion. If you make flesh into mud, we call this cremation. If you can make this flesh or even a stone or an empty space into a divine possibility, that is called consecration.”

— Sadhguru

WHAT THE PEOPLE TOUCHED BY THESE YANTRAS HAVE TO SAY: “Since Sadhguru blessed us with the Linga Bhairavi Avighna Yantra, unbelievable things have happened in our life. I’m a surgeon. The moment patients arrive at our unit, they experience a tremendous sense of peace and serenity. I’ve begun to understand what Sadhguru always says about the importance of living and working in a consecrated space.”

— Vilpuroy Rathod (M.S), Endoscopic Surgeon, Mumbai “Anxiety, fear and anger which had crippled me got transformed into serenity, calmness and peace from the day we received the Linga Bhairavi Yantra from Sadhguru. Now that the Devi is home, the house is filled with elation and tremendous energy which is also felt by people who visit our house, even those who know nothing about the Devi.”

— JD Ghosh, Professional, Essex, UK

You can receive Yantra during the Yantra ceremony – a powerful initiation conducted by Sadhguru on 26th June 2014 at Isha Yoga Center, Coimbatore. For more information – Please call 094890 45131 or 094890 45132, or email: yantra@lingabhairavi.org

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SALON /Design

QUICK TIPS PROPER PLUMBING, ELECTRICAL AND AIR CONDITIONING FACILITIES LIE AT THE BASE OF SMOOTH FUNCTIONING OF ANY SALON. THESE FACILITIES ARE THE HEART OF A SALON JUST AS IN A HUMAN BODY, IF EVERYTHING IS FUNCTIONING IN HARMONY AESTHETICS TEND AUTOMATICALLY FALL IN PLACE. Viki Thakkar, architect and owner of the design firm Vikipedia details the importance of services which results in smooth functioning of a salon, in the seventh part of the SERIES! Appoint a consultant rather than getting work from electricians and plumbers directly. The consultant will make a drawing and give you at the handover stage to help you in maintenance.

Make sure there are minimal bends and turns in plumbing and enough check points for trouble shooting. It is important to ensure that no carpentry nails are present in plywood panelling of AC pipes, as nails can puncture the pipes. The drain pipe should have proper slope.

Air conditioning is the most challenging service in a salon due to the quantity of suspended particles present in the air; it has been observed that package units suits the best as the distance between suspended particles and the filters are very high, overcoming the challenges mentioned before; quality of air and evenness is better.

AC outdoor units should be at convenient location for cleaning and maintenance.

Plumbing in salons has to be designed in the most effective way as solid waste like hair and water leads to choking of the outlets; so a dedicated outlet from each section and foot spa makes the system lighter; dedicated geysers for each backwash should be used for load-sharing; modern technology like CPVC should be considered in some areas as compared to the conventional GI plumbing because of the risk of internal rusting of water pipes.

Electrical lines should be smartly moved so that they don’t coincide with plumbing lines.

Telephone, internet, cctv, bio metric device, genset to be considered beforehand at planning stage.

Segregation of lights is important for power cuts and minimal lights used while genset or inverter in use.

Water storage tanks need to be of higher capacity and should be tailor made to fit the size of the loft.

Location of pump should be such that humming sound should not interfere with silent areas of the salon.

Gadgets like pressure pumps, automatic kits, high capacity geysers, inerter and battery should be strategically located so that they get enough ventilation and should be easily serviceable by an external agency.

For more tips contact Viki Thakkar at viki@thevikipedia.com/vikithakkar@gmail.com or visit www.thevikipedia.com.

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Terms & Conditions : This is a limited period offer. Rates & offer valid in India only. Allow 3-4 Weeks for processing of your subscription. Payment can be made only through cheque, demand draft and not cash. Beauté Espace Media Pvt. Ltd. will not be responsible for postal delays, transit losses or mutilation of the subscription form. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. Beaute Espace Media Pvt. Ltd. reserves the right to accept or reject any or all forms at their absolute discretion without assigning any reason.

ACADEMICS/Students Corner

THEY ARE JUST STUDENTS! YES, THEY ARE JUST STUDENTS BUT THEIR WORKS LOOK LIKE A SEASONED PROFESSIONALS’ WORK OF ART. PEARL ACADEMY’S STUDENT’S OF FASHION MEDIA MAKE-UP COURSE CREATED OUT-OF-THE BOX LOOKS ON AVANTE-GARDE THEME AT THEIR ANNUALK EVENT PORTFOLIO 2014. BEAUTY LAUNCHPAD INDIA TALKS TO FEW STUDENTS TO KNOW THEIR INSPIRATION BEHIND THE LOOKS. “My look is robotic – a fusion of humans and robots. It is inspired by robots and technology. The look shows how we depend on technology throughout our lives. The colours used were bronze, copper, silver, purple and white,” Melissa Angel Chang

“It was a great experience working king backstage at portfolio. I was chosen osen to work in the make-up department. ment.

So I decided to do some creative work, I used black swarovskies under the eyes, with a bright combination of aqua blue and sea-green eye shadows and fuchsia lip colour.” Kashish

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“It was an amazing experience working backstage at portfolio. b I was chosen to work in the hairstyling department th and the theme for my look Punk. So I decided to was Pu mohawk, a classic punk go for a m hairstyle! With a bright combination of blond and black hair extensions along with some red and black feathers to give a touch of contrast along with boldness. The hairstyle was attached on a base of black foam to make it higher and hence impactful on the ramp. In the end the model’s hair were taken back into a sleek updo and the punk headgear was fixed on the models hair with the help of velcro tape and hairpins,” Sumedha Kashyap.

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ACADEMICS

Become

A hair and nail pro JUICE AS A BRAND HAS BEEN A PIONEER OF SORTS IN THE MODERN SALON CHAIN BUSINESS IN MUMBAI. IN ORDER TO EQUIP PROFESSIONALS WITH HAIRDRESSING AND NAIL ART SKILLS JUICE SALONS HAS RE-LAUNCHED ITS EDUCATION ARM THROUGH THE NEWLY REVIVED JUICE ACADEMY IN MUMBAI.

“O

ur main aim is to gift the hairdressing industry what it needs the most ‘young passionate talented hairdressers’. The philosophy of our academy is to ‘Educate, Equip and Empower’, we will like to encourage the youth to take up hairdressing and build a great career as a hair dresser as its gaining status of a high paying vocational job,” emphasizes Ambrin Feroze, Technical Director, Juice Salons & Academy. Feroze’s passion for education has been her driving force for the last 10 years. She has been trained under Paul Serveilles academy (New Zealand), L’Oréal, Toni & Guy (Hong Kong) and various other esteemed professional educators. She has worked at many fashion events such as Kolkata Couture Fashion week and Lakmé Fashion week, Mumbai.

Though there are various academies and training schools but Juice academy differentiate itself from others with an experienced professional team, “We have been very specific while setting up the education team for the academy all four educator come with extensive knowledge and have profound understanding of educational experience in all aspects,” details Feroze.

The academy offers 100 per cent authentic tools and products, simple to understand yet detailed syllabus, personalized learning, extensive hand on practice on blocks and live models. Along with the hairdressing course, the students are given basic make-up and photography knowledge with guest teachers from respective fields. They are taken through workshops by make-up artists and photographers to help prepare their own work portfolio.

Also when the students start their internship in Juice salon post their academy; they assist the salon directors/ art director alternating by week, which gives them personalise coaching to help them experiencing live salon clients and the salon

frenzy. Moreover at the end the academy arranges graduation soiree/ photo-shoot for the students.

The academy has been kept spacious, equipped with the latest modes of class room education. Students are provided with technologically advanced products and tools to learn with.

However the academy does not promise for job assistance but they do give preference to the graduating students, if the academy have an opportunity within the Juice brand, otherwise they have leads to guide them.

ADMISSION PROCESS: Students can email the academy for enrolment, or download the enrolment form from academy website www.juicesalon.in. Post applying, the students will be chosen on the basis of a personal interview.

COURSE DETAILS: The various hairdressing courses offered by the academy are: Kick start hairdressing 4 months – It’s a foundation course for beginners with duration of four months. The hair dressing course costs `1, 45,000 that include tuition fee, study material and the technologically advanced tool kit.

Kick start hairdressing 2 months – It’s a two months re-visit foundation course for existing hair dressers and costs Rs 80,000.

It is an opportunity for existing hairdressers who have never been to a finishing school and acquired professional learning in a systematic logical way. This course help them amplify their profound skills and also get professionally certified.

Fast track styling – It’s a 10 days course with three hours per day of tool training basics of session styling and updos. It is priced at Rs 25,000.

• Advance cut – For five days at `35,000.

• Advance colour – For five days at `45,000.

As for nail, the Juice Academy provides short term courses for nail artistes.

• Acrylic extension and nail art courses – For 10 days at the cost of `15,000.

• Gel extension and nail art course – For 10 days at the cost of `15,000. b eauty l aun chpad | 06.14

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EVENTS /Preview

COSMOPROF NORTH AMERICA:

Promises on all Counts COSMOPROF NORTH AMERICA (CPNA) IS ALL SET TO ENTER A NEW YEAR WITH GREAT INNOVATIONS AND A FORWARD LOOKING PROGRAMME AS USUAL.

A

mongst some unique features will be the first-ever interactice experience technology area on the show floor. This interactive, multimedia exhibition, sponsored by The New Agency, will feature blue-sky concepts and experts who will teach attendees how to build desire, brand impact and foster consumer engagement. This inaugural program will allow attendees to immerse themselves in the big picture of the beauty landscape and explore future trends.

Within this interactive exhibition, The New Agency will host The Digital Discovery Tool Booth, a quick-stop opportunity for brand representatives to use various analysis tools to see more clearly the state of their online and YouTube presence. Experts from Bamboo, SpringBox and Strike Social will be available to discuss ideas and tactics to make quick and long-term improvements to their online marketing strategies. In addition, brands will have the opportunity to discuss overall video, YouTube and online strategy with The New Agency’s founder, Erick Brownstein.

“The Digital Tool Booth will give beauty brand representatives a glimpse into how their web and YouTube presence compares to leaders in the industry. The New Agency and our digital partners will be available to discuss strategies and share tools and tactics to help brands navigate more successfully through the ever changing digital landscape,” said Brownstein.

ART OF STORY TELLING

Through the educational session “Storyteling: Tell Me a Story, Sell Me Your Brand,” Cosmoprof North America will bring marketing experts to advise attendees on how to best tell their brand’s story. This session will focus on telling brand stories through creative marketing techniques like design elements, features

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of the products and in store presentation displays. This session also offers the collaboration with the Fashion Institute of Technology’s Cosmetics and Fragrance Marketing and Management Master’s Capstone presentation.

Amongst others in this session, Colleen Celentano, Director of Human Resources for the Professional Products Division of L’Oréal will give a crucial presentation. In Celentano’s current role with L’Oréal, she is responsible for Talent Management across the nine divisional brands: Redken, Matrix, Pureology, Kerástase, Essie, L’Oréal Professionnel, Shu Uemura Art of Hair, Mizani, and L’Oréal Technique. She joined L’Oréal in April of 2010 and has held several Human Resources positions throughout her tenure. Celentano will receive her Master’s of Professional Studies in Cosmetics and Fragrance Marketing and Management from the Fashion Institute of Technology in May 2014, as a scholarship fellow on behalf of L’Oréal. Celentano will present her FIT Capstone presentation during this session, centered around the changing face of the beauty consumer and how this change will affect top beauty companies from innovation to execution. Celentano will also discuss how mens beauty has become a booming sector of the beauty industry and how companies can make their brands more accessible to men.

PBA BUSINESS FORUM

The Professional Beauty Association (PBA) has announced famed businessman, TV personality and Dallas Mavericks owner, Mark Cuban, as the keynote speaker for the 2014 Business Forum held during PBA Beauty Week.

Hosted by Cosmoprof North America (CPNA), PBA Beauty Week is North America’s largest, most inclusive beauty event, offering unlimited networking, education and business-to-business opportunities to all sectors of the

professional beauty industry. PBA Beauty Week will be held at the Mandalay Bay Resort and Casino in Las Vegas, July 13 – 15, 2014.

2014

PORTFOLIO

PEARL ACADEMY COMMENCED ITS TWO-DAY ANNUAL GRADUATING SHOWCASE – PORTFOLIO’14 AT PRAGATI MAIDAN, WITH INGENIOUS PROJECTS BY STUDENTS FROM VARIOUS COURSES AT THE INSTITUTE. AROUND 500 STUDENTS FROM GRADUATING BATCHES OF MULTIPLE UG AND PG COURSES PARTICIPATED IN THE EVENT.

F

ounded in 1993, Pearl Academy is one of India’s largest institutions in fashion, design and related businesses, which has helped shape the business and creative landscape of these industries over the past 20 years. Backed by the resources and expertise of a global network of renowned institutions such as London College of Fashion, Nottingham Trent University (NTU), Domus Academy (Italy), and NABA (Milan) among many, Pearl Academy ensures that its students are able to achieve their personal goals of success in this chosen field.

Portfolio is an open platform wherein students showcase their creativity and talent to the whole world. Sharad Mehra, CEO, Pearl Academy, said, “Portfolio is not only the culmination

of students’ academic years at Pearl, but an opportunity for the students to display their creative best. It inspires students to go beyond their limits and produce highly competitive work which is recognized by the industry experts present at the event.”

The grandeur of the exhibition reflected the creation of the most artistic and innovative apprentices of Pearl Academy. During the day, graduating students from various courses such as Communication Design, Textile Design, Interior Architecture and Design, Retail and Business, Fashion Design and Photography amongst others showcased their final projects. Innovative and out-of-the-box ideas were at display in the form of installations, projects, presentations, movies, photographs

and explorations.

The day one evening ended on a high note with the research presentations by students from various Retail and Business courses at Business Colloquium. The projects were presented in front of Guests of Honour Rahul Narvekar, CEO, NDTV Ethnic Retail Limited, Co-Founder and Director Brand Sourcing at Fashion and Yogeshwar Sharma, COO, Select City Walk and audiences from the domain of fashion business and retail.

In day two the students of Fashion Media Make-Up course presented Avant Garde make-up and hair styles which were the special attraction on day two.

Ashima Kapoor, faculty of the course said, “‘The look’ at portfolio 2014 is an amalgamation of the best of students work at the end of the year!

This year students showcased creative make-up and hairstyles to the best of their ability with great perfection, finesse, ambition, innovation and perseverance with the aggressive attitude in mind ‘why be Anybody when you can be Somebody!’.”

In an award ceremony before the grand finale in the evening, department wise awards were given away by some of the renowned names in the industry. Also industry leaders and Guests of Honour David Abraham, Rajesh Pratap Singh, Payal Pratap Singh, Nikhil Mehra awarded the topin-class talent with due recognition. b eauty l aun chpad | 06.14

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EVENT/Review

Beauty & Spa Expo Fa c il it a ti ng t he Trade Tra f f ic

THE RECENTLY CONCLUDED BEAUTY & SPA EXPO, WHICH TOOK PLACE IN MUMBAI FOR THE FIRST TIME EVER, WITNESSED A RECORD NUMBER OF VISITORS, PROLIFERATING THE INDUSTRY EXPECTATIONS OF HAVING BETTER TRADE COMMUNICATION.

O

ne of the most anticipated b2b event of the year kickstarted in Mumbai on 5th May 2014 and continued till 6th May, pulling in as many as 5,438 visitors, marking a big success for an event which took place here for the first time at the Bombay Exhibition Centre.

Nexus Beauty Spa Expo, which so far has conducted four back to back successful shows in Delhi, put forth a show that saw participation from close to 60 leading brands, with visitors coming from places like Pune, Nasik, Nagpur, Patna, Indore, Hubli, besides many other.

While talking about the turnout at the event, Mrs. Wahi – Director of Nexus Exhibitions said, “We experienced a huge flow of crowd and exhibitors, who were there are the event, selling the products even after we extended the show timing till 7:30 pm.

We had never imagined that Beauty Expo will receive such an overwhelming response from a tough market like Mumbai.”

What pulled a great show even on the second day were free workshops, continuous stage shows, and huge discounts that the brands offered to the crowd. Brands like Beauty Palace, Beauty Bazaar pro, COSMET, Farma Vita, TIGI, Rahul Phate, Marvie Ann Beck Academy, Marc Slimming Beauty Equipments, Lure Nails, Yuvalin and several others looked all excited with the business propositions.

Moreover, hair shows by TIGI and b:blunt were a big draw, while Kiana, Lure Nails, Marvie Beck, TIGI, Rohit Singh, Jo Rego & Jaycee, Beauty Palace - Seema V Jerajani, Rahul Phate, LTA, and Farma Vita grabbed a lot of attention from the visitors alike.

While the average inquires received by each exhibitor were close to 150-170, the OnThe-Spot sales registered were about `3 Lac to `5 Lac on an average.

Out of the total visitors that made it to the event, about 80 per cent constituted the salon operators and associates, 10 per cent were from spas and hotels, 5 per cent came from Skin Clinics and the rest 5 per cent included the Distributors, Manufactures, Traders and regular crowd.

Some of the well-known salons and hotel chains that made it to the show included b:blunt salon and academy, Enrich salon and academy, Lakmé Salons and VLCC salons.

Since 2010, Nexus Exhibitions has been known for revamping the Beauty Exhibitions in India and with its 5th Beauty Expo that took place in country’s financial capital, Nexus has now taken up the mission of promoting brands in different cities and states of India.

EVENT/Review

WELLNESS on the go FICCI BRING WELLNESS INDUSTRY UNDER ONE ROOF; F; ORGANIZES B2B WELLNESS EXPO FOR THE FIRST TIME TO ADDRESS INDUSTRY CHALLENGES.

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he health and wellness industry in India has grown considerably in the last few years and the Federation of Indian Chambers of Commerce and Industry (FICCI) hosted its first annual India International Wellness Expo from May 15 to 17, 2014 at the Bombay Exhibition Center in Goregaon, Mumbai, India.

The three day expo showcased successful businesses as well as business opportunities and growth available in the industries of beauty services, cosmetic products, fitness, nutrition, rejuvenation, and alternate therapy. The keynote speakers were Sandeep Ahuja, Chairman, FICCI - National Wellness Committee and MD, VLCC Healthcare Ltd, Nawaz Modi Singhania, Founder, Body Art, Carina H. Chatlani, CEO and Wellness Strategist, Body Bistro and MindSet Spa, G Ramachandran, Director, Gold’s Gym, Mickey Mehta, India’s Leading Holistic Health Guru, Anurag Kedia, Director, The Four Fountain Spa and Ranjit Choudhury, Principal- Program Development, NSDC Corporation to name a few.

Raj Kundra, Celebrity Entrepreneur who graced the inaugural function of the FICCI India International Wellness Expo 2014 in Mumbai said that despite the slowdown in economic growth in 2013, the wellness industry has shown little sign of downturn as consumer spend on wellness products and services continue to be resilient. He also stated that the impressive growth is one of the reasons that wellness industry is generating substantial interest among private equity players, with many players undertaking third and fourth stages of funding to fuel expansion plans. And also the growth has moved beyond the major metropolitans to Tier II and Tier III cities where affordability levels have increase and the demand for salons and spas, yoga centers, cosmetic products and beauty services is on the rise.

Delivering the welcome address Sandeep Ahuja, Chairman, FICCI - National Wellness Committee and MD, VLCC Healthcare Ltd., urged the industry players to come together and use the FICCI platform to set the common agenda for the wellness industry and address the policy and regulatory issues being faced by all the industry stakeholders. He also informed that Quality standards are very important part of the wellness industry and FICCI has been doing remarkably good work and remained engaged with NABH for accreditation.

Dr Gayatri Mahindroo, Director, National Accreditation Board for Hospitals and Healthcare Providers (NABH), highlighted that wellness centres need to focus on promoting, restoring and maintaining optimal health and well-being. Wellness addresses not only the single beneficiary but whole community by making them aware and making positive choices, adopting healthy

lifestyle. She further added, “Wellness industry should emphasise on the importance of improving the overall quality standards and project the image of well-structured quality services.

Accreditation and quality certifications are pre-requisites in order to achieve this goal”.

Istayak Ansari, Chairman, Steering committee-IIWE and Director, Truefitt & Hill in his opening remarks praised FICCI’s effort in starting an expo which covers entire value chain of wellness industry and has never been attempted before.

Lastly, Vinay Mathur, Deputy Secretary General, FICCI proposed the vote of thanks and said that next year this wellness expo will grow by atleast 50 per cent.

EVENTS CALENDAR

June 2014

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Intercharm Professional St. Petersburg, Russia Reed Exhibitions www.intercharm.ru/en/

Cosmetic Business Munich, Germany Cosmetic Business www.cosmetic-business.com/ tradefair/e

The Makup Show Chicago Chicago, USA Metropolitan Pavilion www.themakeupshow.com/ makeupshow/CH/

Hair Expo Australia Sydney, Australia Reed Exhibitions www.hairexpoaustralia.com/

I Beauty Show Columbia Medellin, Columbia International Beauty & Barber Show INC www.ibeautyshow.com.co

International Beauty Show Pasay, Philippines UBM Exhibitions Philippines,Inc. www.philbeautyshow.com

International Make-up Artist Trade Show, London London, Uk Make-up Artist Magazine www.imats.net/

Professional Hair & Makeup Exposition Pasadena, USA PHAM Expo https://www.phamexpo.com/

Cosmetica Frankfurt Frankfurt, Germany Kosmetk International Messe GmbH www.cosmetica.de/

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India 2nd to 3rd June 2014 Professional Beauty India Mumbai, India IX Events Private Ltd.

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