Bli june 2017

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June 2017 ` 100

TECHNOLOGY AMPS UP Skincare Industry SUNSCREEN: Myths and Facts

BOHO ROCK COLOURS OF THE SEASON

i

Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani

as see it!

EDITORIAL Associate Editor Sukriti Shahi Features Editor Isha Gakhar Editorial Co-ordinator Rakhi Jerly

Dear Reader I came across an interesting study wherein Dr Win L Chiou, a world-renowned authority in pharmacokinetics, an expert in dermatology and a former FDA consultant, has questioned the responsibility of photoageing in the development of age spots and depletion of skin collagen.

He has also questioned other popular aspects of ageing such as cumulative oxidative stress.

The solution he offers is in the form of a nutritional topical serum, called Eternal Spring Serum, which is derived from body-natural™ nutrients. His solution might become a subject of another discussion, but the reason I brought this up here is to point out the immense scope of development in skincare. We have, I believe, merely scraped the surface of the humungous potential that this industry has. There are still myths to be overturned, facts to be uncovered. Today, for skin science, the sky’s the limit!

In this issue, we focus on what is trending in skincare and bring in experts to discuss all aspects of this hugely popular segment. We have dermatologist Dr Deepali talking about sunscreen and Dr Agarwal discussing the latest technology. We also have Nanda Asudani, who helms two young skincare brands and is quite bullish about their growth.

The recent AT Kearney report on the personal care market reports that the Indian Beauty & personal care market is a expected to grow at a CAGR of 5-6% from US$ 8 billion in 2016 to US$ 10 billion in 2021. Whats interesting is that premium segment will be growing nearly at 6% compared to a 1% for the mass, another interesting projection is for the pharma channel led sales increasing relative to the grocery store channel that contributes to 60 per cent of the current sales. More on this in July!

With this thought I leave you to enjoy this issue. Hope you find it informative, useful and indicative of where the Indian beauty industry is truly headed.

Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

CONTRIBUTOR Meher Castelino ART Designer Paramjeet Kaur MEDIA & EVENTS Marketing & Sales Suhail Ansari (West) Marketing Executive K. Nanda Kumar (South) Distribution Adrish Narayan Chkarborty (East) GM. Finance & Administration Ashish Jha Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Beauté Espace Media Pvt Ltd New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4044/45/49 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Thomson Press (I) Limited, 18.35, Delhi Mathrua Road, Faridabad. India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi - 110048.

Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

CONTENTS Interview 44 Academy Launch 46

Esskay Amps up Macadamia in India Toni & Guy Hairdressing Academy Debuts in India

BEAUTY Preview 48

ON THE COVER

Dermat Speak 52 Skincare 54 Salon Launch 56 Summer Special 59 Trends 60 Skincare 62 Fragrance Preview 63 Nail Preview 64

Beauty up-to-the-Minute: The Latest in Skincare & Makeup Caring the Right Way Technology Amps up Skincare Industry Cheryl's Opens Flagship Outlet Summer Staples Fresh Looks from the French Riviera Sunscreen: Myths and Facts Cool Summer Fragrances Nail it!

Hair: Vivienne Mackinder, Gay Dering & Bridget Chiariello Make up: David Maderich

Fashion Styling: Montgomery Frasier Photography: Roberto Ligresti

REGULARS News Updates 14

Quick Updates on what’s Happening in the World of Beauty

BUSINESS Biz Talk 68 Expert Talk 70 Expert Profile 72 Brand Launch 74

The Beauty Venture Creating Backstage Heroes: Neeraj Gaba The make-up Maestro O·P·I Forays into Indian Market

HAIR Preview 24 Portfolio 26 Trends 34 Style 36 Education 38 Launch 42

Hair Uptodate: Get all the Latest Updates of Hair Industry BOHO Rock...

Colour Them French!

Why Chop When you can Style those Locks!

ASK Comes to Delhi Headstart Bets Big with KEVIN.MURPHY

Masterclass 75

Hindi Supplement

GLOBAL NEWS

NEWS now QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

NO TO ANIMAL TESTING

The Body Shop has launched a new campaign for a global ban on cosmetics animal testing on products and ingredients by 2020. Partnering with the leading non-profit organization working to end animal testing, Cruelty Free International, The Body Shop will take the campaign to the United Nations, and request an international convention banning cosmetics testing on animals.

The potential for animal testing is still a huge risk around the world, with over 80% of countries still having no laws against testing in cosmetics. Cruelty Free International estimates that approximately 500,000 animals are still used in cosmetics testing every year. The Body Shop and Cruelty Free International’s new campaign is calling for an international ban on animal testing in cosmetics, on both products and ingredients, everywhere and forever. The petition can be signed online or at any of The Body Shop’s 3,000 stores across the world. Consumers are being encouraged to use the campaign hashtag, #ForeverAgainstAnimalTesting, on social media to raise awareness of the issue.

COSMOPROF ASIA ALL SET FOR NOVEMBER

Cosmoprof Asia will return in November with “One Fair, Two Venues”, following a record breaking year. 76,818 visitors from 129 countries and regions attended Cosmoprof Asia 2016, an increase of 21% from the previous year. 2,698 exhibiting companies from 49 countries and regions, including 24 country and group pavilions took up 98,000 sqm of space at the two venues.

Cosmoprof Asia has confirmed its position as the most powerful networking event for the beauty industry in Asia Pacific. The 22nd edition of Cosmoprof Asia will draw attention to the cosmetics supply chain with the rebranding of the event at AsiaWorld-Expo (AWE) from 14 to 16 November as “Cosmopack Asia”, mirroring Cosmopack, held in Bologna, Italy, alongside Cosmoprof Worldwide. A spotlight at Cosmopack Asia will be the new zone “Ingredients & Lab” dedicated to ingredients, fragrances, testing lab equipment and regulatory solutions, providing an ideal networking and sourcing platform for formulators, R&D personnel, business development and marketing professionals. In addition to the new Ingredients & Lab, Cosmopack Asia will also introduce Print & Label, which will be a showcase of decorative packaging and labels. Cosmoprof Asia will take place from 14 to 16 November 2017at AsiaWorld-Expo and from 15 to17 November 2017 at the Hong Kong Convention & Exhibition Centre.

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BELLA HADID, THE FACE OF BULGARI

Bulgari introduced Goldea, The Roman Night, the new Eau de Parfum, inspired by the night-time enchantment of the Eternal City at an extravagant evening event. Its floral musk chypre scent is a powerful, hypnotic addition to the iconic Goldea collection.

The unveiling took place on Rome’s iconic Spanish Steps where the brand’s CEO, JeanChristophe Babin announced Bella Hadid as the new face of the fragrance. Guests enjoyed the charms of the city and sipped on cocktails under the Roman night sky, while Irish, disco and hot jazz singer-songwriter Róisín Murphy performed.

L’ORÉAL TO HOST HAIR FASHION NIGHT

L’Oréal Professionnel will host Hair Fashion Night with 70 participating salons from across the US on Thursday, June 15.

Initiated in Paris and celebrated annually as a global event, Hair Fashion Night is a special evening where all consumers are treated to complimentary styling by professionals featuring the latest looks from Paris runways. Guests will be treated to a hair look of their choice and personalised touches ranging from festive cocktails to custom consultations.Hair Fashion Night celebrates the artisanship of some of the best professional stylists in the U.S. and encourages customers to seek the salon professional in their local areas. Salons in top markets like Chicago, Las Vegas, Los Angeles, New York, Miami, and Charleston are participating alongside those in Canada, France, Great Britain, Irelandand other countries.

GLOBAL NEWS

SHISEIDO OPENS BOUTIQUE IN SINGAPORE

L’ORÉAL RECEIVES AN OFFER FOR THE BODY SHOP

Shiseido Group’s high prestige brand – Cle de Peau Beaute – opened its first free standing boutique in Singapore, on Orchard Road at Mandarin Gallery. The 1,012 sq ft outlet is a concept store inspired by the ‘limitless radiance’ that every woman can exude with the brand’s products. The facade of the boutique is an architectural feat while the concept is epitomised with 12,000 suspended Swarovski crystals. The interiors of the store include an entrance area, consultation area, gifting area and two cabins for facials.

L’ORÉAL AT TECH SHOW

L’Oréal will present its latest connected beauty innovations at Viva Technology Paris.

Five popular brands from the Group’s portfolio – Lancôme, Kérastase, L’Oréal Paris, La Roche-Posay and L’Oréal Professionnel – will showcase how they leverage advanced digital technologies to create personalised services for their customers. Loated in the center of Hall of Tech, the L’Oréal space will also include a startup corner dedicated to Group’s partnerships with startups in the area of human resources. L’Oréal will present Lancôme’s Le Teint Particulier Custom Made Foundation, a patented technology that precisely matches an individual’s unique skin tone, and Kérastase Hair Coach Powered

by Withings, the world’s first smart hairbrush. In the startup corner of its HR disrupt café, L’Oréal and three partner startups – OSCARh, Never Eat Alone and Monkey tie – will present innovative methods to improve work experience. Viva Technology Paris, an international event co-organized by the Publicis Group and Les Echos Group, is dedicated to the growth of startups, digital transformation and innovation. Viva Technology will be held at the Porte de Versailles in Paris from 15 to 17 June 2017.

L’Oréal has received a firm offer from Natura Cosméticos SA to acquire The Body Shop and has entered into exclusive discussions with Natura.

The proposed transaction values The Body Shop at an enterprise value of 1.0 billion euro. Acquired by L’Oréal in 2006, The Body Shop is a British iconic brand, focusing on innovative, nature-inspired products.

Founded in 1976 by Anita Roddick in Brighton, England, The Body Shop has expanded into a global leader in ethical and natural beauty, with the deep-rooted belief that business can be a force for good. It is now present in more than 60 countries around the world, through various distribution channels including more than 3,000 point of sales and e-commerce. In 2016, it generated retail sales of around 1.5 billion euros and net sales of 921 million euro. The proposed transaction will be submitted to L’Oréal’s employee representative body and is subject to regulatory approval notably in Brazil and in the United States. The proposed transaction is expected to close during 2017.

SHISEIDO LAUNCHES WASO

Shiseido has introduced a new product range, WASO. Designed for Millennials, the range has been crafted with authenticity at its core. Through WASO, Shiseido is redefining beauty, empowering Millennials to feel beautiful in their own skin whatever their gender, nationality, age or status. The word WASO originates from a combination of two words, “WA” meaning a Japanese sense of peaceful, harmony, and “SO” meaning inspiration, idea and thought. Shiseido has shot a campaign for WASO, which has resulted in a film that is a celebration of the key ingredients in each of the WASO product. Shiseido has designed a unique method for formulating whole botanical cells into the WASO range, to deliver a total skincare solution, called Whole Cell Release System W. (for moisturizers). Designed to treat the needs of Millennial skin, the product range resolves skincare concerns like dryness, oiliness and visible pores. Some of the unique Japanese ingredients used for WASO are carrot, loquat leaf, tofu, white jelly mushroom and honey. WASO will be available in some Asian countries and online in the USA from July, with further regions to follow across 2017 and 2018.

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NIVEA LAUNCHES PWA

Nivea has been presented with a Progressive Web App (PWA) at Google I/O 2017. A best practice from Europe: the new Progressive Web App (PWA) from NIVEA which will be rolled out this summer as part of the brand’s loyalty program ‘NIVEA for me.’ PWAs are platform-independent applications, which can be accessed from all common smartphones, tablets or other mobile devices. The new NIVEA web app offers consumers all the important features of a native app, like push messaging, home screen integration, offline use, access to camera features for an easy sales receipt upload as well as a general user experience designed for mobile use and intuitive navigation.

At the Google I/O a prototype is used, which has already integrated some of these features.

Neveling.net is responsible for the mobile development of the new NIVEA PWA. The technical project management is supported by the digital communication agency TenFour.

INDIAN NEWS NOW SALON LAUNCHED IN MUMBAI

NOW Salon - The Hair & Skin Clinic by Heetika Shah, said to be an all natural skin & hair salon, is now open in Bandra. Owned by Heetika Shah, MD in Naturopathy, the Organic Salon and Clinic uses fresh, hand-crushed fruits, herbs, and oils to create personalised products and treatments for hair, skin and body. The roots of Heetika’s result-oriented packages stemmed from her grandfather, who was a researcher and scientist, wherein he would prepare organic and natural based beauty products along with customized herbal rituals and treatments. N.O.W’s handpicked products are made on organic farms while each treatment is vegan, against animal testing, with no added parabens, silicon or preservatives.

ESRI INDIA LAUNCHES YOGA DAY APP ‘YOGAMPLIFY’

Leading Geographic Information System (GIS) Software & Solutions provider, ESRI India has announced the availability of ‘Yogamplify’ - an app to help yoga enthusiasts locate a Yoga Centre and join the International Yoga Day celebrations on 21st June. Yogamplify is available through web and mobile phones. Using Yogamplify app, Yoga event organisers can list Y their International Yoga Day events and provide details like location, timing, chief guest and capacity. This information will be placed on an interactive map. Yoga enthusiasts can view the yoga events organised near their locations.

KALKI KOECHLIN UNVEILS GILLETTE VENUS BREEZE RAZOR Bollywood star Kalki Koechlin along with celebrity make-up artist Namrata Soni and celebrity-dermatologist Dr. Rashmi Shetty unveiled the new Gillette Venus Breeze Razor in Delhi.

The three came together to educate women on shaving and debunk myths surrounding it. The interactive session saw the Venus beauty experts encouraging Indian women to break away from conventions, refresh beliefs and embrace change with respect to their evolved lifestyles and beauty regimen.“Venus Breeze has revolutionized the hair removal experience with in-build moisture gel bars enriched with body butters. It doesn’t happen every day that you get a chance to endorse a brand that you’ve been using and identify with,” said Koechlin.

HINDUSTAN UNILEVER PREPARES TO LAUNCH CITRA IN INDIA Consumer goods company Hindustan Unilever (HUL) has announced the launch of its skin care brand, Citra, in India. Citara will be joining Indulekha in HUL’s herbal space. Citra is currently available in Indonesia, Thailand and West Asia, amongst other countries and targets women consumers aged between 15 to 35 years. The brand houses a bouquet of products, including hand and body lotions, body scrubs, facial wash and facial moisturisers.

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REGIONAL NEWS DR BLOSSOM KOCHHAR HONOURED @ ICD WORLD CONGRESS IN JAPAN

Dr Blossom Kochhar was awarded with the ‘Knight Award’ at 22nd ICD World Congress held in Osaka/Kyoto Japan, from May 15 to 17. The award was presented for her contribution to the world of beauty and hair as well as her continued efforts towards strengthening ICD India’s position at International level. Dr Kochhar was also declared Vice-President Oceania Region by Mr. OCHS at the congress. Says she, “I feel proud and humbled at this honour. I would like to dedicate this award to ICD India members. I wish ICD India grows by leaps and bounds in future.”

ENRICH ASSOCIATES WITH SYMBIOSIS FOR ITS FIRST-EVER SKILLING INITATIVE

Enrich Salons associates with Symbiosis Skills & Open University as the Industry Knowledge Partner in the Beauty & Wellness Sector. The establishment of the University was announced by Symbiosis Open Education Society on May 16. Enrich is considering it as a major step towards its focus on skilling, education being the biggest driver of sustainable growth for the beauty and wellness industry. As Knowledge Partner, Enrich will be involved in infrastructure, training, assessment, placements and research.

JAWED HABIB TO STYLE FOR BOSS 2 Known as hair magician, Jawed Habib becomes the styling partner for an upcoming Bengali movie Boss 2. This is the first time Jawed Habib Hair & Beauty has taken up a Bengali movie project. The news was announced at Novotel Kolkata Hotel and Residences.

NSDC PARTNERS ORANE National Skill and Development Corporation (NSDC) partners Orane to set up skills university in Punjab.

It claims the University to be the first in north India to impart jobrelated, employable skills training to 40,000 young people. Orane has its headquarters in Chandigarh and operates a chain of academy for beauty and wellness with 75 centres.

HEADMASTERS SALON OPENING IN BHATINDA

Chandigarh-based premium salon & spa chain, Headmasters has recently opened another branch in Bhatinda at Ghoda Chowk. Spread across 2500 sq ft area, the neighbourhood salon offers a range of hair, beauty, nail and skin care services. The media event presented the trendy cut & colour looks as well as bridal looks created by Headmasters team. The looks were designed by Pammy Kaul, Technical Director of Headmasters chain of salons.

Says Veer Kaul, Managing Director, Headmasters, “We are expanding using two formats. One a super salon format, which is a one-stop shop for salon, spa, wellness services and premium personal products retail destination. Usually in area of above 10,000 sq ft, neighbourhood salons operate in 2,500 sq ft formats in localities within big cities of tier II towns. Our mantra is that we will expand gradually so as to ensure seamless service standards. Headmasters now operates in 10 locations in two formats i.e. super salon – in area ranging between 7,000 to 20,000 sq ft. Three locations where super salons are – Chandigarh, Ludhiana and Surat.

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IHBA LAUNCH

Adi Godrej (Third from left) along with Senior Business Leaders at the launch

IBHA-A.T. Kearney Demystify

Future of Beauty I ndian Beauty & Hygiene Association (IBHA) hosted an industry conference themed “Redefining Beauty: The Changing Indian Scenario’ at St. Regis, Mumbai on June 9, 2017. The key highlight of the event was the launch of an IBHA – A.T. Kearney knowledge report ‘Demystifying the future of Beauty and Personal Care’ by Adi Godrej along with leading members from the industry.

The report, launched in association with A.T. Kearney and Nielsen, unearths 8 key consumer trends, along 3 broad dimensions - “who is consuming”, “what is being consumed and where”, “why is it being consumed”. The report brings in focus a paradigm shift in consumer preference from ‘looking good’ to

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‘feeling good’, and how the industry is innovating to address the evolving consumer awareness and aspirations.

The event also witnessed three panel discussions, wherein speakers discussed the changing face of the BPC industry and defined trends and imperatives for tomorrow.

“The personal care industry is an exciting and vibrant one, and we are working to accelerate its development by partnering with key leaders and innovators in the market. Hosting an industry seminar with frontrunners from the beauty industry was an effort in the same direction. In the recent years, we have witnessed an evolution in the market; trends of which have been incorporated in the knowledge report launched by us today in association with A.T. Kearney,” said

Dinesh Dayal, President, Indian Beauty & Hygiene Association.

“I have enjoyed a long association with IBHA in its erstwhile avatar as the Indian Soaps & Toiletries Makers’ Association and served as the President for two terms. I am very glad that as a trade association, IBHA ensures focus on relevant policy, selfregulation & knowledge dissemination for the beauty & personal care industry. These are of course subjects close to my heart; I have seen the Industry grow over the years but behind the growth headlines is an even more important story - consumer behaviours and spending patterns that have shifted & continue to shift as incomes rise and Indian society evolves,” said Adi Godrej, Chairman, Godrej Group.

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HAIR

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LABEL.MEN BY LABEL.M label.men has launched an innovative collection reflects the latest trends in hairdressing. All the products under label. men are infused with hair-building botanicals that help soothe scalp, restore hair vitality and stimulate the growth of healthy hair.

These botanicals are New Zealand tea tree to unclog hair follicles, soothe the scalp and nourish the roots. This wide range of men’s range from label.m includes lScalp Purifying. Shampoo, Invigorating Conditioner, Thickening Tonic, Grooming Cream, Scalp Tonic, Max Wax, Sculpting Pomade and Deconstructor.

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METALLIC HAIR COLOURS BY ALFAPARF MILANO ALFAPARF Milano launches Metallic Hair Colours! Launching vibrant shades of the season, ALFAPARF Milano Metallic are now in India with its Silver and Rose colour palette.

These are the newest launches in permanent hair cosmetic colouring. With exclusive 3D Cube Tech technology, these guarantee great results while ensuring good health of the hair. These new metallic shades, tone in tone, extends its maximum power of 1to lighten the tone, which makes it a perfect product for both – global hair colouring as well as for reflections.

SMOOTHENING SOLUTION BY SUPERSILK Supersilk™, a formaldehyde-free keratin treatments, is a smoothing service with a deep conditioning treatment that infuses hair with NANO SILK COMPLEX™ particles and Sericin protein, derived from the cocoons of silk worms.

Leaving hair soft, frizz-free, lustrous, silky and smooth, Supersilk™ is well suited for all hair types - bleached, coloured, under-nourished, over-processed or damaged.

Supersilk™ treatment, being offered at leading salons, is a smoothing service that seals the cuticle, locks-in strength and leaves the hair smooth as well as manageable.

Price: `9,975 (Supersilk Kit);

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SCHWARZKOPF PROFESSIONAL’S DIGITAL INITIATIVE FOR HAIR STYLISTS Schwarzkopf Professional’s Hair-Volution is a new digital initiative that provides a platform for stylists to showcase their work to a large audience. The initiative was rolled out last month.

Any salon or stylist who has created a look or done a service using any of Schwarzkopf’s products lines can upload their work picture on their social media handle and tag the brand.

In case they do not have a social media presence, they can directly send their work to the brand via email or WhatsApp. Through this Schwarzkopf wants to connect stylists to new clients who are looking to get a hair makeover. The initiative has also managed to create an online community of stylists on their page. Since the launch, the brand’s social media engagement rate has jumped 300%

STRENGTHEN COLOURED HAIR WITH COLORPHLEX colorpHlex, a bond builder, penetrates, protects and strengthens hair during the colour and bleach process with ColorStrong™ Complex, a naturally derived vegetable protein molecule that helps reduce damage and breakage. colorpHlex’s colour strengthening technology bonds to the hair and polymerises inside the hair, correcting damage during the colouring and bleaching process as it occurs. To combat colour loss and damage, colorpHlex has launched its Home Care Kit. Price: Range starts from `2,475

TRUEFITT AND HILL HAIR CARE RANGE Hair Management Frequent Use Shampoo The shampoo’s moisturising ingredients add body and shine while helping to prevent styling damage. Wheat protein coats the hair follicles which make the shampoo gentle enough for everyday use. Hair Management Replenishing Conditioner. It contains milk and wheat protein which strengthens hair. The protein not only make the hair appear thicker, but also adds loft to the hair follicle, helping hair to appear fuller.

Price: `2,000 (each)

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PORTFOLIO

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Hair: Vivienne Mackinder, Gay Dering & Bridget Chiariello Make up: David Maderich Fashion Styling: Montgomery Frasier Photography: Roberto Ligresti

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PORTFOLIO

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PORTFOLIO

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The French Browns Colour Collection by L’Oréal Professionnel is ruling the hair trends and how! From dazzling the tresses of its brand ambassador Twinkle Khanna to uplifting the confidence of every girl out there, the French Brown trend is here to stay.

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ringing understated brunette looks to the salon floor, L’Oréal Professionnel launched the French Browns Colour Collection earlier this year. Soon actor-turned-author Twinkle Khanna was on-board as brand ambassador, endorsing the collection with her unmissable verve.

The French Browns Colour Collection combines bespoke techniques with a curated palette of warm and cool browns from the Majirel and INOA portfolios. As L’Oréal Professionnel’s first ever Indian ambassador, Twinkle currently wears a bespoke contoured look with INOA 6.23, recommended by her hairdresser.

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BEAUTY LAUNCHPAD INDIA | 06.17

Read on to know more about the iconic looks from the French Brown Colour Collection.

Cocoa Cherie This trend pays tribute to the icon of everlasting love – the Eiffel Tower. Twinkle sports a classic French fringe for this look, harking back to the eternal beauty of Paris and the charm of the quintessential French girl. The rich hazel hue, applied using bespoke contouring technique, is in a cool shade of INOA 6.23. The luxurious waves create a tousled look with a strong chic undercurrent, which is in tune with the city’s sophisticated lifestyle.

Caramel Belle Feel the electrifying atmosphere of Moulin Rouge and imagine the French Girl in her full glory. The Caramel Belle wears cascading layers enhanced with voluminous curls. Soft Balayage technique is used to create dark gold honey tones with INOA 6.53.

Auburn Muse The Auburn Muse is easily identified as an urban muse.

The geometry of the structured bob is reminiscent of the magnificent Louvre, which stands for French culture and avant garde style. Using the Babylights technique, the tresses are delicately highlighted with Majirel 6.52. The colour is completely in sync with the perfection of the bob’s structure.

Caramel Belle

Personalised colours What sets the French Browns palette apart is its focus on personalisation. Taking into account the client’s skin tone, the looks are created with customised shades. Personalisation also means that each shade is seen clearly on the wearer, while remaining minimalistic and easy-to-wear.

Icy cool brunettes Ashy bronze or espresso can be used to match your skin complexion and eye colour. This palette includes INOA – 5.12, 5.25 and 6.23 and Majirel – 6.13 and 7.23.

Rich luscious brunettes For warmer results, add richness and depth with mocha, caramel, honey or golden browns. This palette includes INOA – 5.52, 6.32 and 6.53 and Majirel – 6.52, 6.53, 7.35 and 8.31.

Sophistication was never so easy-to-get! Channel your inner French Girl by opting for one of the trending looks from the French Browns Colour Collection.

Don’t forget to indulge in the sensorial colour radiance protection with the Top Coat Treatment using the Serie Expert Vitamino Color A-OX range.

Auburn Muse

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HAIR/Style

WHY CHOP WHEN YOU CAN

Style those Locks!

Rising temperatures might prove to be a trouble for your tresses, but experts at MATRIX provide the best tips to keep the heat at bay this summer.

T

he rising mercury makes it tough to handle those long tresses. The first thought that crosses almost every girl's mind is to run to a hairdresser for a quick snip. That may look like an easy solution, it’s not always practical. Also, why give up those locks when you can get a stylish

alternative. However, while flaunting away the style, it’s equally important to protect hair from harmful heat and sun rays.

The hair experts at MATRIX, the World’s leading American Professional Brand, bring to you some handy hair care tips for the summer.

SUMMER HAIR CARE MADE EASY

#1 FRIZZY & UNMANAGEABLE HAIR: The humid summer months cause hair to frizz up, making them unmanageable. Experts at MATRIX recommend Biolage SMOOTHPROOF, a range with new BIOMATCH technology, infused with the benefits of Camellia flower that helps control and smoothen frizzy hair resulting in a sleek and polished shine.

Use Biolage Deep Smoothing Serum, with the goodness of avocado, grapeseed oil and frizz-taming polymers, this serum keeps hair intact even in up to 97% humidity. Also, SMOOTHPROOF Homecare range that includes the SMOOTHPROOF shampoo, conditioner and serum helps tame frizzy hair.

Pro tip: While styling, use the Matrix Style link heat buffer thermal styling spray to protect hair from any adverse heat effects and maintain smooth, shiny frizz-free hair.

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BEAUTY LAUNCHPAD INDIA | 06.17

#2 DRY AND DEHYDRATED HAIR: Did you know that excessive use of chemicals, and continuous brushing of the hair drains the natural moisture present in the scalp, making hair dry and brittle? Along with pollution and dry wind, loss of moisture can damage your tresses.

Experts at MATRIX recommend the professional moisture-care innovation Biolage HYDRASOURCE range, inbuilt with the goodness of aloe vera which increases hydration levels in the hair.

Use the Biolage HYDRASOURCE home care range - HYDRASOURCE shampoo and conditioner - regularly to ensure maximum hydration to hair.

Pro Tip: Create a mixture of the Matrix Style Link Smooth Setter Smoothing crème and the Biolage deep smoothing serum and apply on damp hair to keep it hydrated even while you style it!

#3 COLOUR FADING: Worried that your beautiful hair color will fade in the sunny summer months?

Don't fret! The Biolage Colorlast range, enriched with Orchid extracts, ensures that hair colour stays vibrant through 9 weeks of summer. To maintain the colour, use the COLORLAST Home care range which includes a shampoo and conditioner.

Pro Tip: To maintain your colour for long, avoid spending too much time in the direct sun and get a COLORLAST Biospa at least once every 15 days.

#4 DULL & UNDERNOURISHED HAIR: Don’t let the sun dull the shine of your hair. To keep hair healthy and shiny, make sure to oil it at least twice a month and follow it up with a nourishing shampoo and conditioner. Or indulge in a Biolage OILTHERAPIE BIOSPA at a MATRIX salon. Infused with olive oil, that reaches deep into the scalp, the range truly nourishes the hair, restoring its lost shine and lustre.

For long-lasting nourishment throughout the season, use the Biolage OILTHERAPIE Homecare Range, which includes an oil, shampoo and conditioner. It helps elongate the results of the in-salon treatment to keep hair strong, shiny and well nourished.

Pro tip: Avoid stepping out with damp hair, the humidity in the air will make it frizzy!

EXPERT’S TAKE "We at MATRIX always recommend products with ingredients that maintain nourishment as well as make your hair look and feel healthy. Inbuilt with nature’s finest ingredients combined with newest haircare technologies, Matrix provides professional hair care solutions for every season and every hair concern.”

Melroy Dickson, General Manager- Education, Matrix India

Bid adieu to summer hair woes and not to your tresses. Embrace the season with beautiful nourished hair with a range of Matrix Professional care products & services available across all Matrix salons.

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37

HAIR/Education

ASK comes to Delhi A Schwarzkopf Professional opened the doors to its new ASK Academy in the capital.

fter successful stints in Mumbai, Bangalore, Kolkata and Chennai, Schwarzkopf Professional has taken its state-of-the-art ASK Academy to Delhi.

In its unwavering commitment towards education, setting up an academy in the North zone is a crucial step. The Academy was officially opened on 08 June, 2017. It is located at Salcon Rasvilas, Saket District Centre, which is an upscale business district in South Delhi. It is spread over 2,300 sq ft area ASK Academy is meant for hairdressers who share ‘a passion for hair’.

It is designed as a space for personal interaction and business excellence within the education programme from Schwarzkopf Professional. The brand will provide training in latest trends, techniques and skill in haircare, colour and styling at the Academy.

ASK is derived from ‘Academy Schwarzkopf’. It also stands for Attitude, Skills and Knowledge, which are the key values that define a top hairdresser. From basic to advanced level, ASK education sets standards in professional hairdressing training. The fully integrated global system delivers high quality skills in cutting, colouring, forming and styling hair – to empower salon owners and their teams to drive their business forward.

Speaking about the Academy opening, Kartik Kaushik, General Manager, Henkel Beauty Care India, said, “The grooming and beauty industry in India is growing and evolving at a healthy pace. The evolution has brought the focus back on quality of products and services.

Sound technical education and exposure to global standards thus have become business imperatives not just for product manufacturers but also for salon owners and operators.”

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BEAUTY LAUNCHPAD INDIA | 06.17

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HAIR/Launch

Headstart Bets Big with

KEVIN.MURPHY

KEVIN.MURPHY, an Australian haircare brand, was recently launched in India in the presence of its style masters.

K

EVIN.MURPHY, an Australia’s fashion focused salon-only range, forayed into Indian haircare market with Headstart International.

Two educators from Australia - Nathan Gorman, Head Master and Design Director, Asia Pacific and Middle East and Wade Blackford, Style Master and Design Director, Asia Pacific and Middle East launched the brand from 15th to 18th May 2017 in Delhi and Mumbai.

During the 4-day launch, the hair masters showcased the expert styling techniques they rely on and shared the host of unique benefits KEVIN.MURPHY products offer.

KEVIN.MURPHY enters the Indian market with an endeavour to bring premium hair products that offer convenience to salons and homes alike.

The range of solutions offered include products for washing, rinsing, styling along with treatments, providing holistic and intensive hair care.

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BEAUTY LAUNCHPAD INDIA | 06.17

Nathan Gorman and Wade Blackford on KEVIN. MURPHY India Launch

feels like a moisture treatment has been done.

We want to be at right salons and keep it exclusive. Rather than flooding the market, we should be at right salon with right stylist using the product.

With the show, we wanted to reach and explain clients about KEVIN. MURPHY and beliefs it stands by. For India, we are focussing on our care line. In India, women want to have healthy long hair nad that is in perfect sync with the brand. We have a special range for long hair which would work the best for Indian hair. It is good to see Indian hairstylists being excited about styling.

Nathan: Our products have lower molecular weight and high on technology so that we can get the best hair - that’s one of the best innovations we can get on board.

On Innovation Wade: A soon-to-be launched range in India is the Repair line. It strengthens the hair with protein. So it’s a highprotein treatment but hair looks and

On trends Wade: Balayage is going stay; it’s not a fashion trend but a technique now. As a technique, it has many applications.

Nathan: Natural texture its an important trend. In order to wear the natural texture, people have to look after the condition of their hair.

The brand was conceptualised to address the need of the hour – to present a long-term solution for a generation that is obsessed about styling on a regular basis.

Wade Blackford (left) & Nathan Gorman

SPOTLIGHT Aman Agarwal, Managing Director, Headstart International In the professional space, our aim is to provide the country with products that are safe and clean in multiple ways.

The problem I see in the industry is that a lot of what is said is not true.

Our policy is simple that we will not do anything that will harm client or stylist.

Plans for KEVIN.MURPHY in India What Headstart stands for strongly is transparency through and through whether it be with clients, brands, vendors, distributors or salons. For us that’s the most important aspect for our business. With KEVIN. MURPHY we are looking to make it extremely premium. For first two years, we don’t want to be the brand which is available in every local corner. Eventually we are looking at 100 salons all over the country in a year. What we want from salons is a session salon commitment. Session salon is where a salon commit itself to KEVIN.MURPHY and hold it to its entirety and to project itself as KEVIN.MURPHY salon. We then will give the salon a lot of support in terms of training and media interactions.

We will develop the business of KEVIN.MURPHY for the salon and with the salon. That’s the kind of engagement we are looking at. We rather have 75-100 session salons than 300 non-session salons.

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HAIR/Interview

ESSKAY Amps Up

MACADAMIA in India Macadamia Hair recently launched its salon-specific professional range in India.

Brand’s Sales Representative, Imke Van Der Wijst and Education Manager (Europe/ Africa), Kristen Neevel were present to launch the range. — By Sukriti Shahi

B

y 2015, Macadamia Natural Oil line - the classic range - got globally accepted. It was then that the brand decided to step up and launched its Professional range. The classic line is for all hair types but professional one caters to specific hair type and concern. The brand is anticipating major value add to its name with this launch. The professional range is said to be sulphate, gluten and paraben-free with pro-oil complex (blend of macadamia and Aragon oil). “As we went around the world, we discovered that every hair has a specific texture which needs a specific moisture level. This the main reason three professional collections - for baby fine to fine hair; medium to coarse hair and for thick and chemicals processed hair - are launched,” said Imke Van. A TÊTE-À-TÊTE WITH BRAND REPRESENTATIVES:

Journey so Far First of all, with Esskay Beauty resources the relationship has

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BEAUTY LAUNCHPAD INDIA | 06.17

been built in couple of years and it’s going good. It’s always a pleasure to be in India but what I mostly like about India is spa treatments done here. It’s not as popular in Europe as it is in India. We get to learn a lot her. It’s interesting to see how hair dressers work. We are sure that Macadamia Professional will work well here. We have introduced customised consultation with this range so that customers can discuss hair type, texture and need with the hairstylist and then choose the treatment.

Brand’s SKU There is a shampoo, conditioner, mask and oils for four different product lines.

Vision The strategy is to create house of brands. It started with Macadamia Nature Oil and now Macadamia Professional has also been launched. There are different brands for different needs and consumers. The idea is to fit in every need that the consumer has. That’s pretty much the vision for next couple of years.

In Focus:

Beauty Launchpad India had a quick discussion with Shubham Virmani, Director Sales and Strategy at Esskay Beauty Resources Pvt Ltd. The company is responsible for exclusive distribution of Macadamia products in India. Shubham Virami talked about the support the company is expecting from the brand and its business prospects.

Marketing of Professional Range The USP of this range is that the retailing of the line stays exclusive with salons. Apart from the imagery and standee at salons, we will also be having brochures and travel kits for consumers to first try out products. We are also planning for Macadamia hair day celebrations and sampling program at salons.

Exclusive salon-education programs at our academy and international workshops will be organised regularly. The main focus right now is the in-salon product retail apart from the three treatments.

Expansion Target Target right now is to have the first 100 accounts for the brand and most importantly choosing the right salon.

Macadamia classic - the green line - will be available on all platforms - online, offline and at salons. However, professional range will be exclusive to salons.

Expectation from the Brand

Training and Education in India The level of education in India is good. Esskay Beauty reserves an exclusivity for special salons with Macadamia Professional line and good level of education. They know well about the products and thus give proper advice to clients. Having their own academy, the training and eduction of people about the brand has been taken care of really well. While visiting the four salons during the visit, I realised the hairstylists know what they want to do and seem enthusiastic about education.

Brand and Macadamia Story Pro-oil complex is what the brand started with and have infused it in Macadamia Professional Range as well. That’s what makes it close to the Macadamia story but in a modern way. Also, the brand thrives to stay true to the Macadamia oil, a light-weight oil.

It’s a team work which makes a brand successful. We need exhibition support to participate in any trade show, for advertising in various magazines, sampling programme for trials, training and education, international expertise and regular communication on progress.

Online Business Our e-commerce website was primarily to reach out to people in tier-2 and tier-3 cities where the offline distribution network is not strong. From that angle, the response has been good. However, it is not easy as there are COD and return issues among others. Being the first company in India to launch an e-commerce store, it has been a good experience.

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EVENT/Academy Launch

TONI&GUY HAIRDRESSING ACADEMY

DEBUTS IN INDIA

Toni&Guy launches its first-ever Hairdressing Academy in New Delhi in the presence of its International Artistic Director, Bill Watson.

C

ontinuing with their aggressive expansion across North India in a short span of 4 years, Toni&Guy is now focusing on bringing up an effective education and training system in the industry. The recently launched first-ever Toni&Guy Hairdressing Academy (in New Delhi on May 25) emphasises on skilling and upskilling the stylists they recruit at par with international standards.

The Hairdressing Academy will serve as a means to educate and train the internal team in the first year before opening to the public. The Academy will benefit not only by curriculum, which will provide them knowledge on the latest global trends and practices, but also from expert instructors and access to the best facilities.

“We are the ‘Indian Institute of Technology’ of hairdressing education worldwide. We are changing the industry.

We want a parent to be proud of his child becoming a hairdresser at international level.

The six stylists who are going to be here in the academy are the head of education in India. We are going to train the staff internally and sell that in the market then in terms elementary and advance courses,” says Shiv Bhambri, Director and Master Franchise at Toni&Guy North India.

The brand has over 50 years of experience in superior client service, hair-care expertise and education.

One skill that hairdressers globally should work on is to open their minds, stay flexible, look with a fresh eye and the ability to stay little young and immature. If you keep your approach fresh, you find the work exciting. Surround yourself with people who are on the same journey as you are.

Be as good as you can be and that’s the trick. Toni&Guy’s principle philosophy is embedded in the mere notion of education, which serves as a strong foundation of the brand. One does not join Toni&Guy only to make money; they join it to chase dreams. For us, education exceeds technology. Ever since the launch of our very first Toni&Guy Academy in Japan, education has served as a breeding ground for international and local talent. It encompasses all our brand values and ethics. Education is Freedom freedom to dream, to inspire and to learn. It is the heartbeat that drives all the other facets of the brand to fall into place.” — Bill Watson, International Artistic Director, Toni&Guy

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BEAUTY LAUNCHPAD INDIA | 06.17

PHOTO: VIVIENNE MACKINDER

BEAUTY

Clinique introduced Moisture Surge™ Hydrating Supercharged Concentrate that delivers a surge of hydration to help increase skin’s moisture reservoir with an immediate 179% moisture boost that is retained for 24 hours at 65%. The intense hydration of a moisturiser comes in an addictive ultra light water-gel texture.

Price: `3,950

MAKEUP

Lakmé presents Lakmé 9to5 Primer+Matte lipsticks with an in-built primer which forms the base to get even strokes of colour. With primer, the product promises to look flawless and matte for 12 hours non-stop. These matte lipsticks come 30 shades ranging from brown to coral and reds and pinks.

Price: `480

KIKO MILANO launches ‘Tropic Heat’ - the second of the 7 capsule collections created in collaboration with designers Juan Caro and Fabio Sasso. - the creative minds behind the Leitmotiv brand. With a floral and fruity decoration, the pastel colours are a reference to the shades of fruit with the fruity fragrances. The collection also includes a eye mask.

Price: Range starts from `800

Kiehl’s chemists introduce Dermatologist Solutions™ Breakout Control Targeted Blemish Spot Treatment, with Sulfur and Vitamin B3. It is said to be a fast-acting, yet gentle formula is clinically demonstrated to reduce the appearance of breakouts and blemishes in as little as 24 hours.

Price: `2,450 (20ml)

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BEAUTY LAUNCHPAD INDIA | 06.17

UP T O

KINCARE & THE LATEST IN S

THE MIN UTE

BEAUTY/Preview

NYX Professional Makeup has launched High Definition Foundation which use light-diffusing technology to enhance the appearance of silky smooth skin. It has a creamy, fluid texture and is available in popular shades like Natural, Nude, Soft Beige, California Tan and Sand Beige and is invisible under the latest, ultra-magnified resolution Price: `1,900

Avène’s launched the Avène Cleansing Foam which has a fine, rich texture and is even suitable for the most sensitive skin. It also contains moisturising agents that restore the skin’s suppleness. Its gentle, soap free cleansing base eliminates impurities and excess sebum while tightening the pores. Glutamic acid present in the foam helps to mattify the skin.

Price: `1,600

Innisfree launched its My Body range of body cleanser and lotion in natural and fresh flavours that are said to be treat for the skin. Packaged in transparent bottles, the My Body lotions soothe both senses and skin. Available in 13 fragrances including grapefruit, vanilla and tangerine, these are for soft supple skin.

Range starts from `700

Oriflame India introduces its latest “Essense & Co”, a bath & body range infused with natural essential oils, perfumes and textures. The range uplifts the aroma of Lemon & Verbena. Essense&Co. Lemon & Verbena range consists of Liquid Hand Soap, Hand & Body Lotion and Body Wash. With vitamin C, the lemon oils present moisturises and smoothens the skin and Verbena contains natural detoxifying properties.

Price: Range Starts from `499

L’Occitane en Provence launches the floral Arlesienne collection which is a floral fusion of rose from Grasse and violet and saffron from Provence. The Arlesienne collection includes an EDT, bath & shower gel, delicious gloss, beauty milk, velvet hand cream and perfumed soap. The fragrance is of of rich floral notes and scent of white musk for feminine sensuality.

Price: Range starts from `380

NYX Professional Makeup launched Ombré Blush created to give one multidimensional look around two different colours. The two-toned blush inspired by the latest ombré trend encompasses a gradient of colour from blush to highlighter all in the one compact, this formula features two silky colours blended into one coordinated shade combo.

Price: `1200

Lakmé has launched introduced Lakmé Enrich Lip Crayons, a new addition to Lakmé Enrich Range with an all-new format and design. The Enrich Lip Crayons bring back the same soft matte texture, with the convenience of a sharpenable crayon and comes in 10 colours from shades of reds, pinks and browns, to soft nudes.

Priced at `185

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49

BEAUTY/Preview

FACES Canada introduces Ultime Pro Mystic Kajal in vibrant colours. An extension of FACES Ultime Pro Intense Gel Kajal, it comes in four shades - brown, blue, grey and green. The multi-purpose kajal can be used as kohl, eyeliner, and eye shadow with the help of the smudger. It is long-lasting with a stay of more than eight hours.

Price: `599

Astaberry Biosciences has launched Fruit Face Wash which gives skin a healthy and brighter glow.

Added with the fresh fruits pulp of strawberry, green apple, orange and watermelon, this face wash refreshes the skin while cleansing the skin texture and tone.

Price: `95

Fiama introduces Cool Burst shower gel, a new bath gel variant that promises to cool body temperature by 3 degrees instantly. It comes with menthol and a refreshing fragrance. Men Cool Burst has a dual cleanser for body and hair that gives a relaxing experience.

Price: `000

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BEAUTY LAUNCHPAD INDIA | 06.17

Amway India has launched Attitude Spring Summer collection under its colour cosmetics portfolio. It comprises of six new shades of lip colour and four hues of nail paints. The new Attitude Spring Summer Collection also includes Eye Liner, Mascara, Kajal Pencil and Compact powder. All products are about intense colour and smooth finish.

Price: Range starts from `206

Avon True Skin Goodness Color Corrector Powder is AVON’s first ever pressed powder with Skin Brightening Technology that gives instant colour correction and provides buildable coverage that nourishes skin with vitamins and tea extracts for a radiant look. It comes in natural and medium wheat variants. It promises to improve skin discolouration and texture within 8 weeks!

Price: `799

Lotus Professional has launched dermoSpa Japanese Sakura Skin Whitening Home care range.

The hidden potential of Japanese Sakura comes in this range of products that include Face Wash, Day Crème and Night Crème. The products cleanses the skin and and gives a whitening and lightening effect.

Price: Range starts from `375

Blossom Kochhar Aroma Magic launched Under Eye Gel which is 100% free from parabens, petrochemicals, phtalates, toxic ingredients, artificial colouring and fragrances. Its hydrating fusion of cucumber extracts and aloe vera gel that refreshes skin, while the exotic extracts of horsetail & green tea complemented by gotu kola act as powerful antioxidant agents that firm and tighten skin.

Price: `195

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DERMAT SPEAK

Caring the right way Dr Madhuri Agarwal, Founder and Medical Head, Yavana Aesthetics Clinic, discusses the trends and innovations in skincare in India. — Kanishka Ramchandani

D

r Madhuri Agarwal was warm in her welcome and eager to share information about dermatology as I stepped into her beautifully appointed clinic. She has been practising at her clinic for close

to a decade and now she revamped the 2000-sq-ft facility to provide better services to her clientele. With the experience of being the medical head of Kaya Skin Clinic behind her, Dr Agarwal not only thoroughly knows

the medical part of skincare but also the business part of it.

Popular Demand Having seen the Indian skincare market through its nascent stage 10 years ago, Dr Agarwal kept upgrading Yavana Aesthetics Clinic to accomodate the latest trends in treatments and technology. She also takes patient feedback and incorporates it. For instance, when her patients requested her to start medifacials as they found it inconvenient to go to other places just for facials, she gladly did it. She elaborated,

Query box Which skincare treatments are trending?

HIFU – High Intenstiy Focussed Ultrasound is in demand. It offers tightening, shaping and contouring of face. There is no downtime. It takes care of ageing concerns, loose jawline and double chin.

Another trending treatment is radio frequency, which is for skin tightening. For acne we have a lot of new options such as innovative peels and lasers which are effective on adult acne. Of course, there is skin lightening, too. And lastly, there is thread lift. Although in its nascent stage, it is still quite popular.

Which treatment is passe?

With new technology coming in, skin polishing or microdermabrasion has lost its demand.

Advice for consumers  Follow an at-home skincare regime.  Sunscreen in a must.  Skincare treatments are not a one-time-thing, it’s a lifelong commitment.

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BEAUTY LAUNCHPAD INDIA | 06.17

“Since awareness about facials has grown and people have now realised that steam and bleach is not good for the skin, they understand the importance of medifacials. Also a lot of patients travel abroad and experience facials there, so, they demand similar services.

Speaking about popular treatments at her clinic, she said, “Medifacials are of course popular. We are trying to increase our bouquet of medifacials to keep up with the demand. We have a new technology called Helios-III, which is instant skin lightening laser. I was on the advisory panel for these machines and received them for demo purposes.

After experiencing treatments with the machines, patients kept hounding me for it and eventually I got it. And the third most popular treatment is the botox. These are the treatments that patients demand by themselves. Other treatments like peels and hair removal have become almost like routine.”

She also mentioned that PRP treatment for hair regrowth is trending big amongst patients.

Skincare Mantra Given the outburst of skincare clinics at every nook and corner in Mumbai, I was curious to know Dr Agarwal’s philosophy behind skincare as it is the motto of the clinic that sets it apart from the rest. Dr Agarwal replied, “Firstly I want to give my patients healthy skin because to me healthy skin is beautiful skin. I don’t believe in giving instant

Dr Madhuri Agarwal, Founder and Medical Head, Yavana Aesthetics Clinic,

My Experience

fairness or instant results because they don’t last. So, I like to work over a period of time with my patients.

Secondly, I believe in customisation.

The tagline of Yavana is ‘Best in Beauty just for You.’ I believe these two maxims are the reason for Yavana’s success.”

Expanding the Footprint When asked about her plans for expanding Yavana’s reach, Dr Agarwal quite openly negated the idea of franchising. She said that she prefer being hands-on with her patients. For at least a year, she will continue with her current clinic at Mulund and then perhaps look at expanding in South Mumbai or the central suburbs.

Understanding the grave problem of duplicitious skincare clinics that the city faces, I asked Dr Agarwal to give out some pointers for consumers to avoid being entrapped by frauds. Here’s what she concluded:  Check for the doctor’s degree. He/ she should be MD in dermatology and/or plastic surgery.  Don’t get tempted by offers. Look for quality rather than discounts.  Ensure the machines used at the clinic are USFDA approved.  Check the ambience and hygiene of the place.

Dr Agarwal recommended the Red Carpet Facial and the Peau Claire Treatment (skin lightening laser) after a thorough skin consultation.

While the facial took care of my primary skin concerns such as black and white heads, open pores and hydration, I was pleasantly surprised with the effects of a facial sans steaming. The aesthetician was well-versed with the technique and required very little help from the doctor. The mask that concluded the facial was relaxing for both my face and mind. The Peau Claire Treatment was the perfect finishing treatment.

One treatment visibly improved the dullness, fine lines and freckles while giving the face an instant lift with no side effects or downtime. The Peau Claire Treatment is something I recommend you try if you are visiting Yavana Aesthetics Clinic.

Prices Consultation Fee: `800 Laser treatments starts from `3,500 Red Carpet Facial range from `5,000-8,000 per session Yavana Aesthetics Clinic, Hallmark Complex, 236-239, 2nd Floor, Marathon Ave, Moti Nagar, Vasant Oscar, Mumbai 400 082. www.yavana.in 0 6 .17 | B EAUTY LAUNCHPAD INDIA

53

BEAUTY/Skincare

TECHNOLOGY AMPS UP

SKINCARE INDUSTRY Beauty Launchpad India brings a summarised report to know the game-changing technologies and trends in skincare industry.

T

he consumer today is making a conscious shift from a regular ‘parlour’ visit to a long-lasting result-oriented aesthetic treatment. His need for a quick-fix option has made the skincare industry to evolve. According to one of the reports by Euromonitor International, “Skincare continued to register double-digit current value growth in 2016, on the back of an increasing emphasis on looks

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BEAUTY LAUNCHPAD INDIA | 06.17

and appearance from urban Indian consumers. Rising consumer image consciousness is boosting demand for skincare products among those who want to look their best at all times.

In addition, increased exposure to international beauty and grooming trends is also resulting in more awareness of the benefits of different skincare products. Consumers are showing a willingness to spend on beauty products that they perceive to

be of value and that enhance their looks and appearance.”

Skincare is one of those categories of beauty industry that has come up with some unique treatments in recent times.

Ingredients and treatment-procedures have evolved, specially in last 5 years.

Basic facials are now amped up with special ingredients and hi-end technology.

Services focussed on specific skin issue fine lines, anti-ageing, skin brightening and lightening, blemishes - are getting popular.

Facials using PRP (Platelet Rich Plasma) Couple of years ago, Vampire Facials took the skincare industry by storm and it is still tending. This facial uses PRP where micro-droplets are infused into the skin. “This makes the skin glow and increases collagen synthesis,” says Dr Lohia.

“Platelet rich plasma is derived from patient’s own blood, processed and then used in creams, lotions and serums. It can also be refrigerated for future use. It has high concentration of growth factors and rich in nutrients for skin without any side effects and can be used as fillers and hair treatments.

It promotes synthesis of extracellular matrix and hyaluronic production and DNA synthesis. It is high performance skin recovery procedure,” explains Dr Bharti Magoo, Aesthetician & Owner at Golden Touch Clinic.

allows the product to penetrate deep into the skin and not rest on its outer layer. “Technology-backed services are targeted for one particular area, they are focused and go deep into the skin to increase collagen thereby having a lasting effect of anywhere between 1 to 3 years,” explains Dr Magoo.

HIFU (high intensity focussed ultrasound) has made its space in this category. It is a non-surgical skin tightening device for face and neck - mostly double chin, jawline, contouring and skin rejuvenation. “It stimulates collagen production and tissue rejuvenation and further leads in tissue tightening and smoother, younger skin,” says Dr Shefali Trasi Nerurkar, MD Skin, Consultant Dermatologist, Dr. Trasi’s Clinic & La Piel. It uses ultrasound technology to generate low levels of energy production. HIFU stimulates collagen production in the skin’s foundation, resulting in a clinically significant lift of tissue over 2-3 months. “Ultrasound has properties that allow it to bypass the surface of the skin to treat depths not matched by any other non-invasive cosmetic device,” adds Dr Agarwal.

The newer chemical peels that are based on liposomal & nano technology are also latest products used by

dermatologists in place of conventional peels. They are based on the concept of liposomal delivery of the peel active ingredients. This ensures that the skin surface is intact and the active ingredient is delivered to the target issue such as acne or pigmentation.

Products available are Sesdermarange, Blackpeel, Fasderma range.

PREMIUM SERVICES Ingredients infused with technology have definitely persuaded consumers to shed more money. However, the informed customer is ready to pay for advanced technology than a basic one.

“The results are long lasting as compared to basic services. So the consumer requires lesser number of services and gets quicker, at times instant, results. Hence there is a definite differential pricing,” says Dr Agarwal.

The demand of rapid results given the lifestyle changes, the technology-based services have come as a comfortable option. “The new improvised technology-based treatments reduce time as these are called lunch-time therapies – in 45 minutes you can get your treatment done and go back to work. Their quick-fix and permanent features justify the expensive bills,” adds Dr Magoo.

PHOTOS: NIKITABUIDA / FREEPIK.COM

SERVICES HIGH ON DEMAND Non-surgical skin/facelift Treatments Non-surgical treatments have revolutionised skincare industry.

Ulthera-for under eyes and skin tightening-is one of the most popular services these days. For the conscious shift the consumer has made today from filers and surgical procedures, non-surgical treatments are boon.

“Ulthera uses sound waves to go deep into skin and stimulate collagen synthesis, thereby removing lines and making skin tighter and younger,” says Dr Kiran Lohia, Celebrity Dermatologist, Lumiere Dermatology. “This technology has made its space in the skincare category as what used to be a surgical treatment is now easily done in an office over lunchtime!” she adds.

“Non-surgical Threadlift involves the use of threads or sutures made from the same materials used in surgery to close wounds. When placed under the skin, they can be used to tighten and volumise areas of the skin that are loose or sagging,” says Dr Madhuri Agarwal, founder and medical director of Yavana Aesthetics Clinic

THE NEWEST TECHNOLOGY Use of technology in any skincare treatment helps prolonging its effect. It 0 6 .17 | B EAUTY LAUNCHPAD INDIA

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BEAUTY/Salon Launch

Cheryl's Opens

Flagship Outlet

Cheryl's Cosmeceuticals has tied up with LookWell Skin and Makeup Studio to open the Cheryl’s SkinCare Institute Flagship at Kalyan, Mumbai.

— By Kanishka Ramchandani

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he Cheryl’s SkinCare Institute is the first ever skincare flagship by Cheryl's Cosmeceuticals.

It is a new collaborative platform based on three transformative forces - the salon, the skincare professional and the consumer.

Paving the way for diagnosis led consultation, the Institute offers complete skincare solutions in a soothing environment.

The interiors of the two storied structure are dressed completely in white with a reception area that houses the diagnosis section. Post the service, the skin expert helps the consumer in checkout with recommendation on the targeted homecare to maintain the results at home.

Sunita Pawar, Founder, LookWell Salon & Spa Academy, has been a Cheryl's loyalist for the last 20 years. With 7 salons and a staff strength of 100+ beauty care experts, make-up artists and hairdressers, LookWell has been a specialist in providing quality beauty services to its clientele.

“We look forward to a long and fruitful association with Cheryl’s Cosmeceuticals and are confident that Cheryl’s will help us deliver expert solutions and professional skincare advice to our customers,” she said.

Speaking about this collaboration, Aby George Philip, General Manager, Cheryl’s Cosmeceuticals, remarked, “Cheryl’s Cosmeceuticals is steadily growing across the country. Partnership with renowned salons such as LookWell Academy will further strengthen the brand’s position in the professional beauty sector.”

Stressing about the education at Cheryl's, Melroy Dickson, General Manager Education, Cheryl’s Cosmeceuticals, said, “Cheryl’s has been a pioneer in education with its first seminar dating back to 1986. The launch of the first flagship salon, along with LookWell reflects the journey that the brand has made in the past three decades. This venture will further drive the brand’s growth and advancement in the professional beauty industry in India”

MY EXPERIENCE I was welcomed into the swanky salon by Team Cheryl's, which included Melroy Dickson, and Head Trainer for Cheryl's, Gunjan Jain.

After a thorough skin consultation, I was ushered into a cozy treatment room on the upper floor of the Cheryl’s SkinCare Institute. Using the diagnostic tools, such as Wood's lamp, Hydrameter and the digital diagnosis app, the skin expert recommended Sensiglow Facial treatment for. The aesthetician who attended me was well-versed in Cheryl's methodology and provided me with all the product details, too. The products addressed the primary concerns of my skin, while the aesthetician ensured my comfort. I was especially impressed with the smooth scrub,which shooed away the dead cells without being rough on the skin. At the end of the session, I was left with a refreshed and softened facial skin, and a home care kit to maintain the Cheryl's effect.

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AD (TAB)_Bodyography and Rusk.indd 23

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SUMMER SPECIAL

STAPLES Team Launchpad tried some of the summer special products of different brands and here is what we think works the best in this scorching heat.

Soultree Face Scrub - Walnut & Turmeric with Cooling Sandalwood The ideal product to scrub off a summer day's dirt and tan instantly. We used it on oily skin and were certainly impressed by how effectively the scrub cleanses the face without stripping off the natural moisture if your skin. The scrub beads are even and just the perfect size for a smooth, non-abrasive scrubbing experience, which leaves your skin smooth and visibly clearer. The pleasant fragrance is an add on advantage, which you can enjoy even a while after washing off the creamy product.

Head & Shoulders Cool Menthol Shampoo Daily use mild shampoo that does just what a shampoo is least expected of - help clean your scalp of sweat and dust. The 'Cool Menthol' factor leaves you with a tingling sensation akin to that of toothpaste in your mouth. A mid fragrance emanates from the pale blue product, which leaves without a trace as soon as it is washed off. Exposure to heat may loosen up the product consistency, however, it's not a cause for worry. Recommended, if you are looking for a mild shampoo that can be used daily, without causing damage to your hair.

Blossom Kochhar Aroma Magic Lavender Face Wash er A face wash is an inevitable step of our skincare regime. Aroma Magic Lavender at face wash is one of the best we have tried this summers. Taking away the sweat and stress, it leaves a tingling fragrance and soothing effect on skin. Believe us,, it’s all you need after a tiring day!

BBlunt Back To Life Dry Shampoo Dry Shampoo is every girl's saviour irrespective of the season! This spray-on powder-based formula is an incredible option, for the times when you don't feel like washing your hair! BL recommends BBlunt Back To Life Dry Shampoo to keep your summer greasy hair at bay! All you need to do is sprinkle this dry shampoo to your greasy roots, it will quickly soak up every ounce of grease and buildup (provided you follow the correct technique). Packed in a handy can, this dry shampoo is quite affordable and keeps your tresses non-greasy for over 2 to 3 hours!

Schwarzkopf Moisture Kick Shampoo Summers make hair frizzy for most of us. We couldn’t thank much for this shampoo this season. Apt for the weather, it gives that much needed ‘moisture kick’ prolonging a good hair day to at least three days. The fragrance is great, it makes you feel good about your hair.

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BEAUTY/Trends

Fresh looks from the French Riviera The Cannes red carpet was watched closely by fashionistas and beauty aficionados across the globe. — By Isha Gakhar

Eva Longoria

Lara Stone

Thylane Blondeau

Old world elegance: Vintage-inspired hairstyles were favourite amongst stars.

From Aishwarya Rai Bachchan to Emily Ratajkowski to Bella Hadid to Jessica Chastain and Esla Hosk, everyone brought an element of old world charm to the red carpet.

Deepika Padukone

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he Cannes Film Festival is one of the most glamorous events of the year round! A parade of beautiful people walk the red carpet in their ‘signature style’, not wanting to escape the paparazzi! From the most opulent hair and beauty looks, to couture outfits to sparkling jewellery, everything falls into place just perfectly.

This year's Cannes took place from May 17 to 18, producing a bunch of inspiring looks for the season. Here's a round-up.

Flick it off: Gorgeous ladies including the likes of Bella Hadid, Elle Fanning, Cara Delevingne and EmRata stunned us with their best avatars. They topped off their beauty looks with the classic winged liner.

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Bold lips: Aishwarya, Deepika Padukone, Lily Collins, Rihanna, Jessica Chastain, Nicole Kidman, Lara Stone and Adriana Lima mesmerised the audience with their stunning choice of lipstick shades.

Smokey eyes: Dazzling divas like Deepika, Sonam Kapoor, Rita Ora, Eva Longoria and Kristen Stewart complemented their neutral tone make-up with smokey eyes.

Aishwarya Rai Bachchan

A LOWDOWN OF CANNES BEAUTY LOOKS WORN BY L'ORÉAL PARIS BRAND AMBASSADORS AISHWARYA RAI BACHCHAN, SONAM KAPOOR & DEEPIKA PADUKONE.

Deepika looked drop dead gorgeous in a jewel-toned maroon creation by Marchesa. The look was enhanced with bold lips, smokey eyes and dollops of mascara.

Her tresses were styled in loose waves to complement her nude make-up.

For her second look, Deepika made a mark in a bottle green Brandon Maxwell gown.

Keeping her look graceful yet upbeat, she sported stark smokey eyes in antique green with nude glossy lips. She finished the look with a sophisticated 'do.

Sonam don donned nned an exquisite pink ensemble tailor-made

by Elie Saa ab. Teaming it up with custom-made rose gold Saab. jewellery from fro om Kalyan Jewelers, Sonam S channelled a dewy look. Pink glossy lips and m mascara accentuated her look further.

PHOTOS: L'ORÉAL PARIS

The diva yet again stepped out in a sstunning body-fitting Elie Saab couture creation, which was cinched at the waist with a sleek gold belt.

She paired her outfit with statement C Chopard rings and centre-parted hair.

The queen of Cannes was celebrating her 16th year on the red carpet, look looked nothing short of magical, as sshe recreated the modern day Cin Cinderella on the red carpet. Looking resp resplendent in a Michael Cinco ens ensemble, she teamed the beautiful g gow gown with Ferragamo shoes and Bou Boucheron jewels. Her doe-shaped eye eyes were highlighted with a black eye eyeliner, beige eyeshadow and tons of m mascara. Her cascading waves proved to be a maj major hit.

Ai A sh Aishwarya dazzled in a fiery red Ralph & Russo e ns ensemble.

She nailed it in the perfect red pout and glowing skin.

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BEAUTY/Skincare

SUNSCREEN: MYTHS AND FACTS

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sunscreen is essential all through the year, even in rains, but it’s needed mostly during summers, as UVB gets stronger causing sun burns. Use a waterproof sunscreen with at least a 30 SPF (sun protection factor) for protection from the sun’s UV A&B rays, sun burns, premature ageing and skin cancer. For oily skin, gel-based sunscreen is recommended. For combination and dry skin, use a sunscreen moisturiser with matte finish, especially if putting makeup on, otherwise a cream-based one is suitable as it gets absorbed well without leaving a residual layer.

SUNSCREEN FACT FILE  A sunscreen is essential throughout the year, especially during the monsoons.

However, it’s mostly needed during summers, with UV B rays getting stronger and causing sun burns, tanning, etc.  A waterproof sunscreen with minimum 30 SPF (sun protection factor) is recommended for UV protection, sun burns, premature ageing and skin cancer.  Sunscreen should be applied first, followed by a day cream and a foundation/BB cream.

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 Sunscreen prevents skin tanning and helps prevent skin cancer and effects of photoageing such as wrinkles and pigmentation.  The higher the SPF the more effective your sunscreen is. SPF matters only when you are exposed to sun for prolonged hours and it needs to be reapplied every three hours.

A SPF 26 and above is sufficient for Indian skin.  Daily-use sunscreens do not leave a white residue as in the case of special products such as physical sun blocks used by sportspersons.  Sunscreen used to contain PABA (Para-Aminobenzoic Acid) and caused complications. However, there are rarely any sunscreen brands that uses PABA since 2013.  It has been proven that sunscreen does not interfere with vitamin Dabsorption.  Sunscreen can be used by people suffering from skin ailments. If you have sensitive skin, choose a sunblock with titanium dioxide or zinc oxide, instead of para-aminobenzoic (PABA) dioxybenzone, oxybenzone and sulisobenzone. Avoid sunscreens with alcohol, fragrances or preservatives.

Dr Deepali Bhardwaj is an internationally-trained dermatologist and laser surgeon with more than a decade of experience. She is also the founder of The Skin & Hair Clinic, which has outlets in Delhi and Gurgaon each. Dr Deepali is also Honorary Dermatologist to the President Estate Clinic, Rashtrapati Bhawan.

PHOTO: JANNOON028 / FREEPIK.COM

Dr Deepali Bhardwaj expounds on the importance of sunscreens while dispelling myths about it in her expert column.

BEAUTY/ Fragrance Preview

1

FRAGRANCES Stay cool this season with new edgy fragrances!

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1. KENZO LEAU D’AMOUR FELIN

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Intensely Seductive!

Inspiration: For the woman who is wild, mysterious and follows her instinct.

Notes: The fragrance opens with strawberries, white tea and clementine; continues at heart with tuberose, red peony and jasmine petals and settles with amber, patchouli and must at base.

2. ARMANI CODE COLONIA

Stylish and powerful!

Inspiration: The elegance of a man who knows exactly how to wear his clothes with a discreet, casual ease, giving him a certain allure and seductive power.

Notes: Combination of citrus (bergamot, mandarin, pink peppercorns); middle notes of clary sage with floral notes and orange blossom.

The trail ends with woody, amber, tonka and heliotrope notes.

3. NAUTICA VOYAGE SPORT

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Capturing Mind, Body & Heart!

Inspiration: It speaks to the man with a competitive spirit, who commits to every task.

Notes: Opens with accents of SeaSpray Accord and SeaSalt; enhanced with doses of spicy Coriander and Citrus Zest.The heart is a combination of Geranium, Green Peppercorn, Apple and Palm Leaves. The base is a blend of Brazil Wood, Musk, Patchouli and Vetiver.

4. BVLGARI SPLENDIDA IRISD’OR

Journey of Iconic flower!

Inspiration: Splendida unveils the most precious facets of the iris, the rose and of jasmine.

Top notes are of Violet Leaf, Raspberry and Heliotrope. Enhanced by mimosa absolute - an Iris absolute at heart, it ends with tonka bean absolute and sandalwood essence at base.

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63

BEAUTY/Nail Review

REVIEW: NAIL IT! R

Deepak Dhingra

Nailspa Experience introduces

Photos: Rakhi Jerly

emember how we used to limit ourselves to the boring maroons with some shimmer. The best wicked foot forward was a cheap red or max-to-max a lifeless black. All in all, just a single odd hue was our game back then! Whereas today, the market has entered into a new era of nail art. You bet!! Some awesome nail enamels and pattern designs are waiting right next door, just for you!

Although, we still think twice before spending a heavy buck on nail extensions, I guarantee they are worth every penny of yours. As they are an awesome approach to making your hand look appealing! Based on your nail base and condition, you can settle on Gel or Acrylic nails; expert help recommended.

My nail technician, Deepak Dhingra suggested Acrylic Nails, which was courtesy to my short nail base. Deepak is Delhi-based nail technician with over 8 years of industry experience. He works on a freelance basis and enjoys a loyal clientele across Delhi & NCR. The application started with pasting an artificial tip on my nails. Post which, a hard protective layer ( a mix of liquid monomer and a powder polymer) was sculpted on the tips. The look was finished with buffing and shaping the extensions. The entire process took approximately an hour.

My nails were then painted Neon Pink gel nail polish, followed by a top coat therein sealing the look. Deepak used OPI acrylic products and Konad Nail Paints.

Check out what he created on my nails! I preferred to keep the length short. As I’m not a huge fan of nail art! I decided on wearing a pop of pink on my nails — as it brightens up the whole look, especially during monsoons.

The extensions lasted for over two weeks — in case you have healthy nails, there’s a fair chance that they will stay much longer. — By Isha Gakhar

CATEYE NAIL ART AND SHATTER GLASS NAILS THIS SEASON!!

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ailspa Experience launches Cateye Nail Art and Shatter Glass Nails as new trends for the season. The Cateye Nails Shellac Polish adds a twist to the metallic nail trend. Post nail paint application, a strong magnet is rolled over nails to give a Cateye effect. The position of the lines changes with the movement of hand.

Shatter-Glass Nails is another bold look which is achieved by slivers of cellophane arranged on the nail to reflect light.

Shatterglass Nails

Cost–Rs 1500 for ten fingers (Taxes additional)

Cateyenail Art

Cost–Rs 1300 for ten fingers (Taxes additional)

Availability: Khar, Oshiwara,

Lokhandwala, Breach Candy, Bandra, Powai & Colaba

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IMAGE: SHAMYS LOUNGE

BUSINESS

BIZ TALK

The Beauty

Venture

In conversation with Nanda Asudani, CEO, Em & Em Personal Care. — Kanishka Ramchandani 1991, which was into selling concept formulations. It represented many ingredients from all over the world and catered to the FMCG industry. The owner of Mascot Universal set up a laboratory to research these ingredients and come up with skin and hair care solutions. So, he wasn’t just selling ingredients, he was also selling concepts for skin and hair. He kept building this up and for the last 20 years we have had this expertise of researched ingredient and formulations with us. We decided to leverage on it and came up with Em & Em Personal Care.

Initially we launched two brands – Iraa and Marzzo (men’s range) – and added a third brand called Cocoon later. We spent two years in building the brands and six months earlier launched them in retail. We are currently focussing on Iraa and Cocoon as the men’s skincare market is still a nascent one.

Tell us more about Iraa and Cocoon?

Primarily, both brands have a common USP - nature’s goodness. We have researched extensively for ingredients so actives present in products actually work. However, we don’t claim to be 100% natural. Anyy p product with a Nanda Asudani, CEO, Em & Em Personal Care

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m & Em Personal Care holds two beauty brands ds under its umbrella – Iraa and Cocoon. These brands e offer a range of products that are based on unique natural ingredients and extracts, sourced from all over the world. Some of the exotic ingredients used in the du products are Cauliflower Mushroom, White Mulberry, Kakadu Plum, Purple Shamrock, Japanese Camelia, White Tea, Saffron and Indian Lilac. The products are clinically tested and dermatologically approved for skin and hair.

Iraa brings together unique, natural and active ingredients from around the globe. The products offer instant, visible results as well as long-lasting skincare and haircare solutions. The highlight of Cocoon is that it offers smart products for skin. The multi-tasking range of nd products take care of concerns such as dehydrated, dull and damaged skin as well as dark spots, fine lines and tanned skin. The Cocoon line offers a one-stop solution for all yourr skincare. Iraa and Cocoon products are available across Health & Glow stores in Bengaluru and Mumbai.

We get Nanda Asudani, CEO, Em & Em Personal Care, to talk more about the brands:

How did you take off in the skincare industry?

We had another company called Mascot Universal since

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shelf life of three years cannot be natural. We source our ingredients from Brittany (France), Jeju Islands, Korea, Australia, Brazil and Japan.

Iraa is a masstige brand while Cocoon is a premiumluxury brand. Iraa products are priced lower (starts from Rs 135) than that of Cocoon’s (starts rom Rs 500). However, both brands offer thoroughly researched, high quality and effective products.

Do you have plans of getting into the salon space, too?

How do you manage such exotic ingredients at affordable prices?

What is your retail footprint like?

That’s the beauty of the research we do. We make sure to meet the quality. We are not here to make quick money. It’s a long term game. The industry will eventually give us results we are looking for.

Do you have hair products, too?

We haven’t rolled out the hair range under Cocoon yet. We do have hair products under Iraa which includes hair serum, hair spa, hair mist, et al. We will be coming up with three new variants of the hair spa soon.

We definitely want to target salons. Salon space is a potential space to be in. We have taken both Iraa and Cocoon to the professional beauty industry. So far, products have been well-received in salons wherever we have introduced them.

Additionally, products are available on e-commerce platforms like Flipkart, Amazon and Snapdeal.

Currently, we are in the South and the West. We plan to expand in these zones before looking at other regions. We also have a presence in the East and plan to expand in the North by the end of this year.

What is your retail format?

We are in both general and modern trade. In modern trade, we have strategic approach. We are in wellness stores and in general trade, we are associating with chains of pharmacies.

We are not looking at having a flagship store for at least next two years but definitely considering shop-in-shop options.

Nanda Asudani recommends a bouquet recomm to answer the of products prod everyday skincare needs everyda of women: wom From Iraa for the day • Instarad Instaradiance Purifying and Brighten Brightening Face Cleanser • Instarene Instarenew Multi-action Under Eye Crea Cream • Instashie Instashield Anti- photo ageing cream with SPF 30 • In nstarad Instaradiance Hydrating face mist From m Iraa for the night • Instar arad Instaradiance Brightening Facial S Sc Scrub • Instarad d Instaradiance Purifying and Brighten nin Face Cleanser Brightening • Instarep air Multi-action Night Cream Instarepair • Instarene ew M Instarenew Multi-action Under Eye Crea am Cream From Coc coon fo Cocoon for day • Eternal Youth Y All In One Smart Cream with w SPF 30 From Coc coon for nigh Cocoon night • Eternal Youth All In On One Smart Night Serum

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BUSINESS /Expert talk

Creating Backstage Heroes:

Neeraj Gaba

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eeraj Gaba is an acclaimed image consultant who has undertaken one of the modules at Lakmé Salons Backstage Heroes training programme.

Gaba’s module for the intensive skill enhancement programme is aimed at discovering and transforming Lakmé Salon’s existing pan-India talent. The sessions’ core strength focusses on the ‘inside out’ philosophy that he practices with his mentees.

Gaba is known to be a youth mentor and a reality show star. He is also a celebrity speaker and a host, apart from being one of the best grooming experts in India.

HOW HAS YOUR ENGAGEMENT WITH LAKMÉ BEEN? My association with Lakmé Salons has been on for many years now. This is the second season of Backstage Heroes that we are conducting. The

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Beauty Launchpad in conversation with the motivational speaker and image consultant, Neeraj Gaba, on his association with Lakmé Salon’s Backstage Heroes. — By Isha Gakhar

annual activity is hosted in three cities — Delhi, Mumbai and Bangalore.

My sessions are concentrated on the personality development as well as the ‘inside out’ grooming. When I say ‘inside outside’ that implies they start understanding themselves better in their personal and professional arenas.

Thereafter, they start attending to the people who they meet in their personal lives as well as professional lives much better.

My particular element has always been for people to start understanding themselves better because my experience says that people who don’t talk truth to themselves are the ones who are not able to live life to the fullest, personally and professionally.

So, the whole idea is that they connect with themselves. When everything comes from a true source, then everything starts manifesting and expanding better!

DOS AND DON’TS OF STYLING  Don’t try to fit into something that does not go with your body type.  In terms of colour, settle for the ones that suit your skin tone.  People try to go way too experimental by trying to copy what they have seen in magazines. Don’t do that because that one shot came out of 500 shots that were captured and your are doing it in real life. Do what works in real life and don’t copy such things.  Do not wear which is not you.  People ask me what is fashion and I always say fashion is you everything else is a fad. Don’t copy wear something which makes you comfortable. Always wear something where your moments are not restricted.

My particular element has always been for people to start understanding themselves better because my experience says that people who don’t talk truth to themselves are the ones who are not able to live life to the fullest, personally and professionally. So, the whole idea is that they connect with themselves.

IN THE ERA OF CUSTOMISATION, WHERE THERE’S NO ‘ONE-SIZEFITS-ALL’, HOW DO YOU ADVISE THE PROFESSIONALS? I always tell them that if you are hired for a job, you are hired for a unique capability that you bring on board.

Copy cats are fads — if everybody starts looking the same way then you stop appreciating beauty. You need to carry uniqueness in you so that you can project that uniqueness out in your work. My rule of thumb — uniqueness is the key!

WHAT’S SO UNIQUE ABOUT THE SERVICE INDUSTRY? Service industry is a processorientated one. There are these process that are put in place, however the moment it comes to a front line staff, it is that human touch that makes the difference. The human touch coming from a true source establishes the honest rapport that one is looking for and that only happens when you practice your uniqueness.

For instance, if I’m good at saying a ‘hello’ I should say a ‘hello’, but if

I know I’m not that great at conversing I might as well keep the conversation to the least and try my hand at other attributes showcasing my work.

Identify your core your USPs and work on them.

WHAT ARE THE ABSOLUTE NOSNOS FOR THE SALON INDUSTRY? In salon business, giving sub-standard service is an absolute no-no. I think a lot of salons are running on that. If I go to a doctor I put my life in their hands and when I go to a salon, I put my looks in their hands.

WHAT DOES IT MEAN TO LOVE YOURSELF AND HOW ONE CAN PRACTICE THIS? A part of my session is called ‘I Love Me’. I believe a glass or a jug of spills water, when it is overly filled. Similarly, how can you be a loving person, if you are not full of love. And you can only be full of love when you love yourself. When you love yourself more than enough, you are able to give the excessive love outside. Loving yourself is the only thing that is required on this earth for you to have a meaningful life because if you can’t love yourself then you are not loving anybody else. Your are lying to yourself and other person as well.

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EXPERT PROFILE

The make-up

maestro

Catch Cherag Bambboat, a make-up artist par excellence and educator, in an exclusive tete-a-tete with Beauty Launchpad. — By Kanishka Ramchandani TELL US MORE ABOUT YOUR ACADEMY MAGICAL MAKEOVERS? My dream has been to have a whole team of professional artists in India who are all speaking the same language. I see this dream coming true with Magical Makeovers.

We have courses ranging from4 to 8 weeks and specialized sessions on air brush make-up. We offer refresher courses to ex-students at zero cost. We are also working with the NGO Umang. It is my long term aim is to have an education trust, which would sponsor the under privileged and give them an opportunity to step into the beauty industry.

HOW DOES YEAR 2017 LOOK FOR YOU? My astrologer says it’s going to be a difficult time for me (laughs). I am a self-made person and my professional journey has taught me many things. I have a supportive family backing me so I have made up my mind that no matter what the year brings forth, I will make the best of it.

Cherag Bambboat, make-up artist and educator

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TELL US ABOUT THE MAKE-UP TRENDS FOR THE YEAR. Strobing continues to be in trend. People now know what strobing is, however, not many know about the baked look. That’s a trend, which is likely to become popular. Contouring takes a backseat and highlighting comes to the forefront.

So, the trend is fresher looking skin - you just work on the areas that you need to highlight, which are the high planes of the face. Illuminating liquids, creams and shiny glossy textures are in.

To tell you more about baking, here’s how it is done. You do the base with liquid or cream foundation and then layer it with powder. You allow the powder to settle in for an hour or so. The powder goes in and locks the foundation. It eventually disappears due to high humidity levels.

In terms of colour, rose quartz, lavender, indigo-blue, purple, plum and amber shades will be in vogue.

WHAT ARE THE COMMON MISTAKES THAT PROFESSIONAL MAKEUP ARTISTS COMMIT? Make-up artists are like painters. There is nothing wrong or right about a painting. Since make-up is a creative field, there can be no rights and wrongs. However, there is a lot missing in the technical sphere. Lack of proper education in make-up leads to technical difficulties, which results in mistakes. And this is where I hope to make a difference with Magical Makeover Academy.

WHICH TREND WOULD YOU LIKE TO BID ADIEU TO? I think the metallic finishes – they have been over done! I feel there is so much more that you can do in make-up rather than just add silvers and golds. You can add dimension, you can add pop colours.

TELL US ABOUT YOUR ASSOCIATION WITH PROARTE? Proarte is the brain child of Beauty Palace. I would often complain about the lack of good brushes. One day Rayed Merchant asked me to tell him exactly what I wanted and he would make it for me. I wanted high-quality, professional brushes at affordable prices. And that’s how Proarte was born.

If you look at the wide range of brushes offered by the brand, you will understand the philosophy of the brand.

WHAT IS IN THE OFFING FOR PROARTE? We will soon be introducing lip tattoos and eyebrow pencils.

WHAT ADVICE WOULD YOU GIVE TO THE CONSUMER WHO WANTS TO DO GOOD MAKE-UP? I would tell them to take a basic course in grooming with a wellknown make-up artist. This will help them find out what works for them. When I was an artist at a M.A.C store, the beautiful actress Rekha visited the store. She wanted to try shades of blues and greens. When her companion discouraged her from trying, saying nobody has seen her in such colours, Rekha said, “I know I have a power in me to set a trend”. And that’s my line of belief, too.

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BUSINESS /Brand Launch

O·P·I Forays into Indian Market OPI, the professional nail care brand of Coty and a leading manufacturer of hand, foot and nail care products, is set to establish its position in the Indian market.

O·P·I,

known for its formula, hi-fashion colours, imaginative collections and iconic names, has finally come to India. It offers pigmented nail lacquers that are long-lasting and chip-resistant – all in all a luxury nail brand for consumers. India will initially witness the launch of some of O·P·I’s iconic nail lacquer shades with the rest of the portfolio and collections gradually coming to the country. Currently, the brand is available in over 100+ countries with a diverse product portfolio.

“The year has started on a very exciting note for us. With Coty entering the Indian market, we have brought together a powerful portfolio of much loved beauty brands.

Through the launch of OPI in India, our aim is to strengthen our presence in the beauty industry by providing the best nail colour & care products to Indian consumers,” said P.K.Hariharan, General Manager, Coty India.

AN EXCLUSIVE Beauty Launchpad interviewed Sophie Harris, Nail Expert at OPI, who spoke about her association with the brand and upcoming nail trends.

“About five years ago I started working with OPI for some of their collections. I had used OPI before they approached me and always been an OPI girl myself. It’s a number one go-to brand,” says Harris about the brand. “Lot of nail art, metallics, and glitter are as popular as they were last season. Ombre fade with metallic sheen, geometric colour blocking and cuticle embellishments are going to be big trends,” she says on nail trends for the season. *The lacquers will be available at Rs. 850 at leading Wella Salons, high-end department stores and luxury beauty portals.

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BEAUTY LAUNCHPAD INDIA | 06.17

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