BLI March 2018

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Spring Trends

2018

Beauty MeMoirs

NATURE INSPIRED HAIR CARE BY

CORE For Essential Hair Needs

Biolage Core range provides solutions to everyday hair needs and concerns.

Available at your nearest Matrix Salon

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*When using the system of shampoo and conditioner vs. a non-conditioning shampoo. **When using the system vs. a non-conditioning shampoo. # Oiltherapie system vs. non-conditioning shampoo. ~When using the system of shampoo, conditioner and serum vs. a non-conditioning shampoo.

SMOOTHPROOF: Smooth frizz free hair for up to 72 hrs~

ASOURCE: ULTRA HYDR n** ce of hydratio Non stop sour

COLORLAST: Salon-vi brant hair for up to 9 weeks*

OILTHERAPIE: Nourished hair with 3X more shine#

Bright Bright Skin Overnight Correcting Cream The Thelatest latestaddition additiontotoÉminence’s Éminence’s VitaSkin™ VitaSkin™ Bright Bright Skin Skin solution solution targets hyperpigmentation and dark spots while your skin naturally naturallyrepairs repairsand andregenerates regenerates––atatnight. night.AApotent potentcombination combination of of botanical ingredients: Gigawhite™, Natural Hydroquinone Alternative, Alternative,Punarnava PunarnavaRoot, Root,Stone StoneCrop, Crop,Licorice Licorice Root Root and and Bearberry Bearberry help fade dark spots while Lavender calms irritated skin totoreduce reduceunevenness unevennessand andreveal revealmore more balanced balanced looking looking skin. skin.

Brighten Up! Decrease the Appearance of Dark Spots While You Sleep

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i

Editor In Chief & Publisher Ritoo Jhha

as see it!

Managing Editor Kanishka Ramchandani

EDITORIAL Features Editor Isha Gakhar

COnTRIbuTORs Meher Castelino Rohini Lall

Dear Reader The summer is upon us and how!

As the temperatures hit the roof, we go all out to keep our minds cool with a heady mix of Spring/ Summer trends and wellness stories.

We are gearing up for the second edition of the Salon Management Congress (SMC), which will be held at Professional Beauty Expo in New Delhi. This round of SMC will focus on skill development, salon expansion, employee retention, and the oft neglected aspect of the beauty business, hygiene and sanitation.

As is the standard of SMC, we will have eminent personalities from the industry to partake as panelists and disburse valuable knowledge about getting a salon up and running. The Delhi edition of SMC is not to be missed!

Check out our cover collection on latest styling and colour trends for the season. As always we have endeavoured to provide inspiration to creative hair artists with our cover story collection showcase. Getting back to summer, the salon industry is witnessing steady business. The mini-bridal season is still a month away, but the heat is driving customers to salons as they seek a stylish respite. Another facet that’s gaining from the rising mercury is the wellness sector. Spas are encashing upon the need of the hour by providing customers with hydrating therapies to keep the heat at bay. Delving further into the wellness segment, we have brought to you a spa experience in this issue.

In the following pages, you will also get to know about the launch of the Fusion range by Wella Professionals. Our launch pages are full of information about hair, beauty and nail products that are ready to amaze beauty professionals and aficionados.

Without much ado, here’s the March issue of Beauty Launchpad for your perusal. Happy reading!

Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

ART Designer Raghab Panda MEDIA & EvEnTs Marketing & Sales Kanishka Ramchandani (West) Marketing Executive K. Nanda Kumar (South) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal)

bEAuTé EspACE MEDIA pvT LTD New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4010 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Royal Press, B-82, Okhla Industrial Area, Phase-1, New Delhi-110020, India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi - 110048.

Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 914062042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

JB Skincare Pvt Ltd.

CONTENTS Beauty Preview 40 Fragrance 44 Sap Review 46 Make Up 48

The Scandal! of Paris A Tranquil Retreat Beauty Memoirs Celebrating Women’s Day

On The Cover

Event 52

What’s New in Beauty: The Latest in Skincare & Make-up

Salon Karma, Bluffton, SC Make-Up: Jessica Quito Photography: Daryna Barykina Wardrobe Stylist: Argie Mitra

Business Brand Talk 54

Branding in the Lifestyle Segment

Conference 56

Skill Development

Event 58

Professional Beauty Concludes in Bengaluru

Regulars News Updates 18

Quick Updates on What’s Happening in the World of Beauty

Hair Preview 24 Solutions 26 Cover Feature 30 Care 34 Salon Review 36 Colour Trends 37

Hair at This Moment: Get All the Latest Updates of Hair Industry!

Exclusive Care with Xtenso Spring Trends 2018 Long Hair, Don’t Care!

In Beauty Launchpad February 2018 issue ( Lakme Fashion Week on Page No 58), 'Free Spirits Colour Collection’ was mistakenly printed as 'Free Spirits Colour Cocktail Collection’.

The error is regretted. - Editorial Team

A Calm Retreat Step-by-Step: The Caramel Raspberry Melt by MATRIX

Masterclass 59

Hindi Supplement

GLOBAL NEWS

Now

EWS Quick updates on what’s happening in the world of beauty

AngelinA Jolie At guerlAin store Guerlain welcomed its muse Angelina Jolie at its store in Paris to kickstart the celebration of the brand’s 190th anniversary. Laurent Boillot, President and CEO, Guerlain, gave Angelina a tour of the historic boutique located at 68 Avenue des Champs-Elysees. Angelina is the face of Guerlain’s latest perfume – Mon Guerlain.

She participated in one of the brand’s bespoke perfume ateliers with Guerlain’s master perfumer Thierry Wasser.

elizAbeth Arden, reese Witherspoon teAm up Elizabeth Arden announced the launch of the March On campaign, featuring a limited edition lipstick, in the brand’s signature Red Door Red shade and signed

by Reese Witherspoon, which will be sold globally with 100% of the proceeds donated to UN Women.

An early advocate of women’s rights, Elizabeth Arden famously provided red lipsticks to the suffragettes marching on Fifth Avenue in 1912. Wearing red lipstick, which wasn’t a socially acceptable practice at the time, became a symbol of the women’s movement and has remained an icon of female power to this day. As the women’s movement remains in force over 100 years later, Elizabeth Arden continues its fearless female founder’s legacy of advocating for women and honoring their ability to be forces of change in the world with the introduction of the March On campaign. The programme, in partnership with the brand’s Storytellerin-Chief and female advocate Reese Witherspoon, is designed to celebrate women’s achievements.

18 Beauty Launchpad India | 03.18

WellA to reinvent itvA Coty’s Wella Professionals has announced that this year’s International TrendVision Award (ITVA) competition finals will take place in Lisbon, in the first week of November, 2018. The 16th edition of ITVA will feature a new, redesigned format aiming to take the creative excellence of competitors to the next level and leveraging digital technology and social media channels to connect an even greater number of hairdressing fans around the world. The first part of the reinvention will be to raise the global finals to a new level of creative hands-on experiences and mentorship. Instead of a 3-hour model preparation time from previous years, the competitors will have a chance to experience a 2-day Creative Retreat with some of the top names in the industry. During this time they will be challenged and supported to go beyond their comfort zone in various areas of hairdressing skills, craft and creativity. The whole programme and the finals in Lisbon will be accompanied by an expanded digital engagement plan, which will give the audience around the world a chance to have a closer look at the finalists’ work, go behind the scenes and vote for their favourites.

AWArd for l’oréAl L’Oréal and Hong Chi Association have been honoured with the Certificate of Merit for the Outstanding Partnership Project Award 2017/18 by the Hong Kong Council of Social Service (HKCSS) for their Beauty for a Better Life (BFBL) programme. The award was presented to the organisations at a ceremony held during the Caring Company Partnership Expo 2018. L’Oréal was the only beauty company to receive the award in recognition of its long-term commitment to serving the community by promoting diversity and social inclusion. The Beauty for a Better Life (BFBL) programme, launched in partnership with Hong Chi Association in 2009, has resulted in the first-ever accredited hair care training course for the intellectually-challenged in Hong Kong.

GET UPTO 98% MORE NOURISHMENT* AND PROTECTION FOR YOUR HAIR #

NEW NOURISH PROTECT

Available at your nearest salon! www.matrixprofessional.in *Instrumental Test - Shampoo + Conditioner + Leave-In Cream vs. non-conditioning shampoo # Protection from hair fall and split end damage

/ matrixindia

@ matrix

INDIAN NEWS

azafran aims to expanD footprint

Dream DiamonDs’ neW collection On the event of International Women’s Day, Dream Diamonds launched its new collection of designer jewellery. The collection comprised several signature pieces that have the potential of being family heirlooms. The collection is dedicated to those who want a ‘no-fuss wow factor’ for their day. The launch event was attended by actors and celebrities from different walks of life, including Shahnaz Husain, Chairperson and Managing Director of the Shahnaz Husain Group of Companies.

Praveen Goel from Dream Diamond said, “With the launch of our new collection we will establish a new benchmark in the jewels and ornaments industry. Our designs are inspired by creativity, simultaneously they embrace contemporary styles and modern innovations. Our new stores will provide an exhilarating shopping experience to its discerning customers.”

Azafran Innovacion Limited has revealed its plans of making its products available across 10,000 retail outlets nationally and expand through combination of modern retail stores, multi brand outlets, general trade and is also exploring tie-ups with major retail chains as part of its expansion strategy. The brand aims to be present in all metros, cities and towns with population of 20 lakh and above and penetrate in existing market. Azafran’s product lines are created using natural ingredients that are grown, harvested, extracted and processed at its own facilities. The brand offers a complete range of face care, body care, hair care anti-ageing and baby care products. Reports suggest that India’s natural and organic personal beauty care products market is expected to grow at a CAGR of 17.27% during 2017–2022. Having set up its completely integrated ‘Farm to Face’ model, Azafran has done extensive investments in R&D and a production facility certified

by ISO 9001, ISO 14001, OHSAS 18001, WHO and GMP. It has been awarded the USDA, ECOCERT France stamp of approval.

tHermage at skinlab Dr Jamuna Pai’s SkinLab is recognised as a leader in skincare and cosmetic medicine.

One of the most popular procedures at the clinic is Thermage. On the occasion of completion of 10 years of Thermage, Dr. Jamuna Pai - SkinLab explains the procedure and its benefits: Procedure: Thermage uses a unique radiofrequency technology to safely heat the deeper layers of the skin whilst cooling the surface of the skin, thus keeping it intact during the procedure. This deep heating stimulates your body’s natural skin renewal process.

Application: Face, neck, eyes, hands, wrinkled or saggy skin and cellulite are key problem areas that can be successfully dealt with through Thermage.

Results: Over time, sagging or wrinkled skin is replaced with smoother, tighter skin, improved tone and texture and an overall youthful appearance.

Thermage is the only non-invasive procedure that helps tighten and contour your skin in a single treatment with no surgery, no injections, and little to no downtime.

‘caring WitH style’ fasHion event

Women’s Day at truefitt & Hill Truefitt & Hill celebrated International Women’s Day by throwing the doors of its stores open to women. This activity was conducted at the Khar, Peddar Road and Colaba stores in Mumbai and Gurgaon. Women who visited Truefitt & Hill experienced various services such as mani-pedi and facials. It proved to be a memorable experience for the first-time women patrons of Truefitt & Hill.

20 Beauty Launchpad India | 03.18

Fevicol has initiated a flagship campaign #JudengeLadengeJeetenge. The brand held its 13th edition of ‘Caring with Style’ fashion showcase in association with Cancer Patients Aid Association (CPAA) at NSCI Dome, Worli. This joint initiative by Fevicol and CPAA aims at raising funds for the Cancer Survivors and help them to lead a happy and healthy life. In this edition of ‘Caring with Style’ fashion show, renowned social worker, BJP spokesperson and fashion designer Shaina NC and celebrity duo-designer Abu Jani Sandeep Kholsa participated to showcase their collection. The event was graced by Bollywood actress Sonakshi Sinha, power couple Zaheer Khan and Sagarika Ghatge, and others. The event also had three high octane performances by leading new-age singers Amaal Malik, Harshdeep Kaur and Sachin Jigar.

professional beauty kolkata

stylpro makeup brusH cleaner anD Dryer launcHeD in inDia StylPro™ launched its Make-up Brush Cleaner and Dryer in India in association with Jean Claude Biguine at their Bandra outlet in the presence of Mandana Karimi.

The make-up brush cleaner and dryer is the latest invention from BBC Apprentice Winner Tom Pellereau. It comes with a a cleanser, which is used when there is non-water soluble make-up in place of anti-bacterial liquid soap and water.

“We at Jean Claude Biguine India are delighted to announce our association with Tressmart for the launch of yet another revolution - StylPro and happy that we can mark their entry together into India.

Tressmart is known to come up with some great and innovative products and the new product from their range is truly magical,” said Samir Srivastav, Chief Executive Officer, Jean Claude Biguine India.

Professional Beauty is coming to Kolkata on April2-3, 2018. The expo will see leading international and local brands in the beauty, cosmetics, wellness and spa business showcase the latest products and techniques from around India to beauty professionals from across North East India.

The fourth edition of the international expo in East India, with Vatenn Italy as Title Partner, Ikonic as Associate Partner, and Make-Up Studio as the Make-up Partner, will host leading brands. The list of exhibitors include A N John Academy, Aroma Magic, Bioderma, Temptu, Vatenn Italy, Beardo, Alan Truman, Marc, Europe Girl amongst others. With its 23rd edition in the country in less than 7 years and 4th edition in Kolkata, over 5,600+ professionals are expected to attend the Kolkata show, making it the busiest beauty expo in the North East. It provides beauty professionals with the opportunity to meet and network with the industry’s finest, test products and witness launches before they hit the market, attend free seminars from leading artists, do business with cutting-edge beauty and wellness manufacturers, retailers and distributors.

myntra beauty eDit’s seconD eDition The second edition of Myntra Beauty Edit features 15 new brand launches including MUD (Make-up Designory Cosmetics), the American professional beauty brand which is being launched for the first time in India, The Face Shop, 3INA, Myglamm and Aveeno among others.

The two day festival will have exclusive offers from various brands as well as an assured gift on every order. An exclusive hotline has also been set up for the event to cater to queries on skincare and hair care. The festival offers shoppers an opportunity to stack-up beauty products across make-up, skincare, bath and body, perfumes and beauty appliances categories for the season ahead.

mask presents ‘tHe makeup Week’ MASK introduced ‘The Makeup Week’ at an event ‘The Prelude’ on February 16 at Shangri-La Hotel, Bengaluru. The ‘invite-only’ event was a sublime blend of doyens – Leila Sharma, Asha Latha, Roopa Ambekar, Zorain Khaleeli, Zara Syed, Gouri Kapur and Zeba Sheriff, to name a few. Also lending their support were Chirag Shah of Vaibhav Stores, Emraan Khaleeli of PAC Cosmetics and Swatty Kumar of Bodycraft Salon among others. The launch event saw the make-up artist Zeeshan Ali’s live make-up transformation.

The Makeup Week is the brainchild of four young women – Manasa Sagaraju, Ankita Pathak, Sanmati Hiregoudar and Kirthi Sagaraju.

With Zorain Khaleeli backing the IP as the Curation Advisor for ‘The Makeup Week’, and many others contributing their expertise through various other advisory verticals, the mission is to ‘Showcase Talent, Share Experiences and Sharpen Skills’.

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Events

Fusion for your tresses Get ready for a brand new range of hair care products – the FUSION range by Wella Professionals.

O

n a sultry afternoon in March, Wella Professionals invited the media at a cozy venue in Mumbai to unveil its all new FUSION range. Adding a unique element to the launch was Wella’s association with designer Payal Singhal. The event saw a fusion of fashion and beauty where Wella Professionals global expert Martina Brand educated the audience on the revolutionary and groundbreaking SILKSTEEL technology while Payal spoke about why silk is her favourite fabric.

This was followed by the highlight of the event – a fashion tableau – which had models showcasing the new FUSION range. Their beautiful flowy silk-like hair complemented the silk designs from Payal’s latest collection.

Designer Payal Singhal (L) with Wella Professionals Global Expert Martina B (R)

The sTory of fusion FUSION is Wella’s first targeted intensive repair system for supreme hair care featuring a unique SILKSTEEL FUSION PROGRAM. It’s inspired by nature’s strongest fiber – spider silk – and formulated to capture hair’s most luxurious potential leaving your hair as soft as silk and as strong as steel. The range 22 Beauty Launchpad India | 03.18

combines amino acids with micronized lipids to treat hair damage at multiple levels. It penetrates hair down to the cortex. It refills and replenishes worn hair fiber to optimum condition, leaving hair up to 95% more resilient to breakage. Hair cuticles are protected and sealed against free radical damage from the environment

or overwork, while instant conditioners leave it primed for hairbrushes and tools to glide through.

The range includes Intense Repair Shampoo, Conditioner and Mask. It will be available at Wella Professional salons and on e-commerce website Nykaa.com across the country.

Junryl Molina, Patrick Evan Salon, San FranciSco, ca; PhotograPhEr: MichEllE MoniquE; WardrobE StyliSt: JarEd Pati; MakEuP artiSt: Sandy nguyEn

HAIR www.beauteespace.net #beautylaunchpadIND

Hair / Preview

irent Ha is mom

at th

s of hair industry!

Get all the latest update

Teal & Terra INOA Color Care by L’Oréal L’Oréal Professionnel has unveiled its INOA Color Care range to provide professional care to coloured tresses. This sulphate- and paraben-free range is infused with AntiFade System and Advanced Hydra Repair Technology. It is a professional colour care formulated in synergy with INOA Hair Colour.

It is enriched with Argan Oil and Green Tea Extracts, which intensely nourishes and protect INOA colour treated hair, leaving the hair soft and silky. The range comprises INOA Color Care Shampoo and Masque.

The benefits it delivers include powerful antioxidation and deep moisturisation due to its non-stripping formulation. The Shampoo is priced at `900 for 200ml and `1,100 for 196 gm. Available at all the leading L’Oréal Professionnel salons across the country.

24 Beauty Launchpad India | 03.18

Macadamia Classic Deep Repair Masque Macadamia classic deep repair masque is a regenerating hair rebuilder for dry, damaged hair. It is formulated with macadamia and argan oil.

Blended with tea tree oil, chamomile oil, aloe and algae extracts which helps in revitalizing and reconstruction of hair. It gives a persistent conditioning benefits making the hair bouncier, intensely hydrated and more lustrous.

Price: `2,350

The Teal & Terra Hair Conditioner claims to be 100% natural with no artificial colours and fragrances and free of paraben and sulphate.

The ingredients include argan oil, jojoba oil, brahmi, gudahal, vitamin e, amla, lavender oil, mango butter, bhringaraj, olive oil, aloe vera gel, shea butter, extra virgin coconut oil.

It can be used daily on hair and scalp. It helps in treating sunburns and rashes and also deeply conditions hair, promotes hair growth and tames fizz while hydrating the strands and repairing the tissues. Priced at `1,120 for 200 ml.

SoulTree Hibiscus Shampoo It’s a perfectly balanced shampoo with honey and aloe vera that cleanses the hair as well as scalp without removing the natural oils and making the hair dry. Suitable for all hair types, it works best when followed up with SoulTree Hibiscus Hair conditioner, especially for dry hair. Priced at `475.

SOVA Draksh & Bitter Orange Flower Luxury Hair Oil For Thinning Hair The hair oil claims have fragrant bitter orange flowers, hand-plucked from the Himalayas and intense Draksh Oil, which gives your hair deep-root nourishment.

Regular massage with this oil will hydrate your hair and repair damage, leaving you with healthy and luxuriously shiny hair.

Price: `1500

Schwarzkopf’s OSiS+ Curl Honey OSiS+ Curl Honey by Schwarzkopf Professional is a curl cream that helps define natural, coarse and frizzy curls and waves.

The cream provides control for coarse curls, adds bounce and has a taming anti-frizz effect. OSiS+ Curl Honey leaves the hair with a smooth and touchable finish. The shine enhancing agents help tame unruly hair, whilst styling polymers enhance the natural curls, making it manageable from root to tip.

It also provides blow-dry heat protection.

Apply a small amount to damp hair, to define and hold the natural curls. Diffuse or let air dry. Priced at `750 for 150ml. Available at all leading salons in the country.

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Hair / Solutions

Exclusive care with

Xtenso

It’s time to put your concerns about maintenance of straightened hair to rest. Xtenso Care by L’Oréal Professionnel is here! Now enjoy silky smooth hair without compromising on your hair health.

A

s every woman who has undergone a straightening service is well aware, the key to maintaining its effects is appropriate post-treatment care. For most women in India, managing frizz, volume and length, all at the same time is a herculean task. While Xtenso Moisturist Treatment has helped hundreds of women get hassle-free straight hair, Xtenso Care by L’Oréal Professionnel has been looking after their post-care needs.

Given the fact that Indian women are constantly fighting a battle against frizz, L’Oréal Professionnel has unveiled

its Xtenso Care range in a new avatar. While the Xtenso Treatment will give you the smooth silky tresses of your dreams, it’s the post-treatment home care that will determine your hair’s health in the long run.

Haircare expertiSe Looking at yourself in the mirror after the straightening treatment – with soft silky hair, blow-dried to perfection – don’t you wish you could maintain the look even at home? With the Xtenso Care range, you can easily take care of all your hair maintenance needs for straightened hair at home.

What makes the Xtenso Care range so effective, you ask. Well, it is a fusion of Pro-Keratin and Incell.

Pro-keratin fortifies the hair fiber from outside and the L’Oreal patented Incell strengthens hair fiber from inside.

The 3-step hair care range includes a shampoo, a masque and a serum.

While the Shampoo and Masque provide superior protection to your hair as you are washing it, the Serum adds to your hair’s strength post your shower.

95% Indian women agree that Xtenso Care gives their hair strength, nourishment and manageability.

The Xtenso Care Serum provides 7x stronger hair, 4x more manageability and 4x more hydration.

26 Beauty Launchpad India | 03.18

Let’s look at the wonders these products can work on your tresses:

Benefits of Xtenso Care Shampoo

Benefits of Xtenso Care Masque

Benefits of Xtenso Care Serum

• Gently cleanses the hair • Recharges depleted moisture • Rebuilds the hair fiber Price: `530 for 250 ml

• Intensely nourishes the hair • Strengthens the hair fiber • Controls frizz and fly-aways Price: `630 for 200 ml

• Protects against breakage • Anti-frizz action • Provides lasting shine Price: `575 for 50 ml

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COVER FEATURE

30  Beauty Launchpad India | 03.18

s d n e r T g n i Spr 2018 03.18

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Beauty Launchpad India

 

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COVER FEATURE

32  Beauty Launchpad India | 03.18

Artist: Danielle Keasling Photographer: Daryana Barykina Wardrobe Stylist: Argie Mitra Makeup: Jessica Quito 03.18

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Hair / Care

Long Hair, Don’t Care!

Get your tresses summer ready with MATRIX OPTI.LONG NOURISH PROTECT range

T

he days are getting longer, spring has sprung and summer is just around the corner. Summer is all about beaches, sunshine and happiness – but your hair doesn’t feel quite so excited. The hot weather during summer can make your hair dehydrated.

So, before you end up cutting off your gorgeous locks which you so patiently grew, now is a good time to make sure it’s ready for the inevitable onslaught of summer.

MATRIX, the American professional brand, offers a professional specialist haircare range, Opti.Long Nourish Protect to nourish and protect your long hair from the scorching heat and recommends tips to get your hair summer ready!

LAYER AND BRAID YOUR TRESSES This summer, show off your client’s hair in different styles!

If your client wears her hair at one length, suggest keeping the length but cut long layers in the back. This is the best time to experiment with braids.

Not only do they keep hair manageable, but also reduce the effects of perspiration.

ALTERNATE YOUR HOmE CARE REgImE ACCORDINg TO YOUR SEASONAL NEEDS Depending on the needs of the season, the needs of your hair change. In the summer, using a nourishing shampoo and conditioner will help keep your hair healthy and hydrated. Opti.Long Nourish Protect Professional Nourishing Shampoo removes excess grease from the scalp to give a healthy, rebalanced scalp.

Fortified with Ceramide, the Opti.Long Nourish Protect Professional Nourishing Conditioner will help detangle, nourish and strengthen the hair fibre and leaves hair smooth and silky so that it is managable and tangle-free. A professional specialist care range, Opti.Long Nourish Protect gives upto 98% more nourishment* for your hair.

INVEST IN THE RIgHT HAIR PRODUCTS Summer tends to make your hair frizzy and dehydrated, in some cases. Investing in hair hydrating products like a leave-in cream can help. Leave-in creams need to be applied on damp hair after shampoo and conditioner before drying. Opti.Long Nourish Protect Professional Nourishing Leave-in is a deep nourishing leave-in cream that also provides strength to the hair fibre and protection from split-end damage. It helps to resurface hair strands for a smoother finish and nourished feel across the length of hair.

INDULgE IN PROFESSIONAL CARE Let your hair enjoy some specialised care with the Growth Booster Service**, an innovative service that helps to nourish, strengthen and protect hair.

It is exclusively available at MATRIX salons across the country. This treatment comprises of all the products in the Opti.Long range and is a targeted treatment to strengthen long hair and reduce breakage to give healthy hair. *Instrumental Test: Shampoo + Conditioner + Leave-in Vs. Nonconditioning shampoo. **Due to protection and nourishment action leading to lesser breakage.

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Hair / Salon Review

Bikash Madan and Ruchi Vedwa

A calm retreAt Draped in hues of blue and gold, Vanity Lounge reflects a sense of tranquility and warmth. Here’s Beauty Launchpad’s first impressions of the newly opened salon in CR Park, New Delhi. — By Isha Gakhar

W

ithin a short span of time since opening its doors to the public in October 2017, Vanity Lounge has attracted a loyal clientele, all thanks to its highly skilled team. The salon owners, Ruchi Vedwa and Bikash Madan, who are no strangers to the salon industry, make their expert guidance smoothen out the salon’s day-to-day operations.

Asked about the difficult aspect of running a salon, Ruchi says, “Branding, visibility and maintaining the quality of services and staff are the key challenges.

Keeping abreast of latest offerings and launching appropriate products and services is a major driver to maximize brand recall.”

ExpEriEncE

Tried & Tested: Skeyndor Power C+ facial, KEVIN.MURPHY hair spa & LYN mani-pedi Why Try These: The facial is ideal for the current climate. It also gives an instant boost to your skin, further making it hydrated and clean.

Continuous hair-colouring has led to dry hair ends for me. And my recent tryst with highlights made my hair quite brittle and dry. Hence, I was suggested the hair spa treatment, which was further complemented with a blow-dry.

VERDICT: The treatments did their job well, but what stood out for me was the impeccable standard in service and hygiene. Well done! Team Vanity Lounge.

Vanity Lounge Salons are barely newcomers into the industry — their expert service and knowledge of the field would vouch for that. Unlike many up-and-coming salon chains, VL Salons seem to have already found their direction and has a set plan to stay on track to success. It is a highly accomplished partnership of good leadership and skilled execution that drives this venture that is sure to make its mark with little effort.

In the Salon Industry, quality of staff makes all the difference.

People associate themselves with a particular staff and maintain the relationship for a long period. Hence, our most important directive is to hire, train, motivate and retain our staff.” — Ruchi Vedwa 36 Beauty Launchpad India | 03.18

Hair / Colour Trend

Step-by-Step:

The Caramel Raspberry Melt

by MATRIX MATRIX brings ‘Color Melting’, the hottest international hair highlighting technique, to India!

S

ay hello to Color Melting, a technique of blending two or more fashion shades seamlessly so that one can’t tell where one colour ends and the other begins. Internationally, hairdressers create melts with a lot of bright pop colors, which is a challenge on dark hair.

With this in mind, MATRIX has created three exclusive melts to specially suit dark hair and Indian skin tones.

Inspired by decadent chocolate and vibrant berries, MATRIX unveils Color Melting – The Berry Edition. The range comprises of three melts: Caramel Raspberry Melt, Blackberry Melt and Choco Cherry.

Melroy Dickson, General ManaGer - eDucation, MatriX inDia, shares an easy to achieve step-by-step DecoDe of the caraMel raspberry Melt In this look, the professional brand has melted SoColor #6.5 into a SoColor #7.45 to achieve a delicious caramel colour with a hint of raspberry.

Step 1: Divide the hair into four sections.

Step 2: Prelighten the ends with MATRIX lightmaster using a free hand paint-on technique.

Step 3: Over that, apply Socolor #6.5 global and then melt Socolor #7.45 into it by applying it on the prelightend ends.

Ask your MATRIX stylist for your Color Melt now!

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Beauty / Preview

Estée Lauder Pure Color Envy Paint-On Liquid LipColor by Estée Lauder is dermatologist-tested and suitable for all skin types.

It features a Time Release Encapsulated Hyaluronic Acid. These lip-sculpting liquids give a full coverage in a weightless longwearing liquid formula. The range has 24 shades divided into Matte, Metallic and Vinyl. Priced at `2,200 each. Available across Estee Lauder stores and counters, Sephora, Nykaa.com and Myntra.com.

What’s New

in

Beauty

The latest in skincare

& make-up

Ardell Magnetic Lashes Nothing opens up your eyes like long and thick eyelashes, that’s why Ardell Magnetic lashes have been one of the most renowned brands for natural eyelashes. It’s easy-to-apply them, you simply place the extensions above and below your natural lash line, and the 4 magnets will lock into place, and the fauxfringe stays at the place until you want them off. These eyelashes are reusable and claim to be made up of 100% human hair, which adds up to your beauty and glamour. Being a pure full strip lash it gives you a look of natural look.

Price: `1,350

KIKO Milano KIKO MILANO has launched its Free Soul collection inspired by a fresh and colourful ethnic-gypsy mood.

The collection offers make-up products, skin care treatments and accessories multipurpose brushes, a handy elegant pouch, an original 3D blender and a cool headband.

Available at all brand outlets.

40 Beauty Launchpad India | 03.18

Elizabeth Arden Elizabeth Arden Grand Entrance Mascara is a triple effect mascara with precision brush technology, specially designed to instantly deliver an 80% increase in lash length and volume and a 162% increase in curl. It offers all-day lift and curl that won’t flake, smudge or dry out. It comes in black and brown shades. It’s available at Elizabeth Arden counters nationwide and at elizabetharden.com.

FACES Canada Ultime Pro BlendFinity Sticks range

by FACES Canada is a stick formula, offering foundation, blush, concealer and highlighter. There are 4 shades of foundation, 3 shades of blush, 2 shades of concealer and a highlighter to choose from. Priced from `699 onward.

Available at leading stores across India.

Pond’s Pond’s has introduced its first ever range inspired by dermatologist treatments, the Pond’s Flawless Radiance Derma+ range. It has DermPerfect™ Complex, which provides a holistic skin treatment process that reduces skin spots, tightens pores and boosts skin radiance.

The range includes a moisturizing day cream, a mattifying day cream and a serum. Priced at `649 onward.

Available at all leading stores.

Malu Wilz The new range called Young Care offers a simple night and day skin care regimen. It includes Fresh Cleansing Gel, Moisturizing Fluid and Oil Control Treatment. All the products have natural plant extracts and vitamins and are priced at `699. Available at select departmental stores and retailers in metros and mini-metros.

Micellar Water Mist by Brillaire A good and effective cleanser is an essential part of our night time skin care routine to remove stubborn makeup and dirt. Brillare Science Micellar Water Mist – a magical night cleanser for super healthy skin clears away make-up and other skin impurities with deeper pore purification. It also claims to remove every bit of dirt and grime from the face and leaves a nice and clean skin behind without using water. It claims to be Sulphates, Colour, Paraben, Formaldehyde, Mineral Oil, Petroleum Wax, Animal Cruelty Free. Price on Request

Innisfree Maybelline

Big

launch

Maybelline New York’s Inti-Matte Collection has 10 nude shades in creamiest matte lipsticks. The shades include Beige Babe, Raw Chocolate, Hot Sand, Almond Rose, Naked Coral, etc. Priced at `550. Maybelline New York Color Sensational Intimatte Nudes are available across all modern retail outlets and ecommerce platforms.

Innisfree launches its My Real Squeeze Masks and Hand Cream collection. The Masks are easy to peel and comprise a 15 minute ritual. They come in water, serum and cream types such as bamboo, green tea, cucumber, aloe vera, shea butter, coconut, etc. Priced at `100. The Jeju Life Perfumed Hand Creams come in 12 variants, one for each month. Priced at `300. Available at Innisfree stores and on Nykaa.com.

Decléor

Decléor offers three unique Aromessence Oil serums that are especially blended for different skin concerns. The Aromessence Neroli Amara Face Oil replenishes dehydrated skin while providing a boost of radiance. It contains essential oils of Neroli, Sweet Orange and Parsley and Hazelnut Plant Oil. The Aromessence Rose Face Oil instantly soothes and calms sensitive skin. It has essential oils of Damask Rose, Chamomile and Neroli. The Aromessence Iris Face oil is a deeply nourishing oil serum especially for ageing skin. It has essential oils of Iris and Geranium and plant oils of Hazelnut, Plum Kernel and Borage.

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Beauty / Preview

Lakmé

Glamglow

Lakmé has introduced a line of make-up, in collaboration with Lakme Make-up Expert Sandhya Shekar. The ‘Nudes Reinvented’ collection has products for eyes, lips, face and nails. It includes six shades of Lakmé Absolute Argan Oil Lip Colours, an eyeshadow palette called ‘Nude Beach’ with six colours, Lakmé Absolute Kohl Ultimate collection with five shades, and six new shades in the Gel Stylist range for nails. The Skin Natural Mousse Hydrating foundation completes the collection. Priced from `300 onward. Available at leading Lakmé counters and stores.

GLAMGLOW has come up with GLITTERMASK under its bestseller GRAVITYMUD. It has a sparkling and firming effect on the skin, without clogging the pores. It has extracts of marine algae, Icelandic Kelp, licorice leaf and marshmallows. It has to be applied on cleansed skin with a brush and should be peeled off when completely dry. Available at Sephora.

MeN’s corNer Purearth Bitter Apricot Body & Hair Oil A quick absorbing nourishing oil cold pressed from Himalayan bitter apricot kernels, it leaves the skin feeling toned and exquisitely smooth. Works wonderfully well as a hair oil and pre-shave or beard oil.

Available at: www. beautysource.in Price: `3,780

Brickell Instant Relief Aftershave This natural, alcohol-free men’s aftershave lotion will soothe your face post-shave to prevent irritated skin, bumps, and alleviate redness. It has a lightweight, fast absorbing men’s aftershave. Perfect for all skin types, especially sensitive skin.

Available at: www.beautysource.in Price: `2,100

Brickell Smooth Brushless Shave Cream This premium, non-lathering shaving cream for men softens your whiskers, while gently lifting them up, allowing for an ultra close shave. This natural shaving cream for men is not meant to be used with a brush.

Available at: www.beautysource.in Price: `2,000

Soultree Hair & Body Wash - Aamla & Vetiver with Purifying Neem This versatile, soap-free, aromatic cleanser is a blend of potent Ayurvedic herbs such as Aamla, Neem, Vetiver (Khus), Shikakai and Aloe that rejuvenates the body, removes dirt, excess oil and other impurities from head-to-toe.

Available at: www.soultree.in Price: `525

Soultree Indian Rose Face Wash with Turmeric & Honey This moisturising face wash is prepared with fresh potent extracts from Indian Rose and Turmeric. Infused with Aloe and Forest Honey, it leaves the skin feeling refreshed and hydrated.

Available at: www.soultree.in Price: `375 42 Beauty Launchpad India | 03.18

Beauty / Fragrance

The

Scandal! ar is Daphné Bugey, Creator of Scandal la Nouvelle Eau de Parfum on the making of the fragrance....

What inspires you most about the JEAN PAUL GAULTIER universe?

His universe is naturally like him; daring, impertinent, creative and full of joy. I admire his openmindedness, his generosity and the way he celebrates all forms of beauty, including the non-conventional. He seems to

A perfume of scandal that also embodies so terribly well.”

Jean Paul Gaultier

44 Beauty Launchpad India | 03.18

of P

be interested in strong personalities. It’s like an ode to difference and tolerance.

I love the way he presents his fashion collections, turning them into veritable shows, à la Gaultier. He is full of fun, laughter, it’s loud and alive, sometimes it’s over the top. But for me, that’s what life is about, love and joy.

How does the Parisienne inspire this fragrance?

She is indeed a Parisian woman, multi-faceted, atypical elegant, sexy, carrying her fantasies and excesses with style. She is free, without taboo, without restrictions, always about to surprise us.

Why honey? What is the connection with JPG / and the concept?

JPG is an epicurean, a bon vivant as we say in French. In his interviews, when questioned about his olfactory memories, he talks a lot about food. As a teenager, the first time he smoked a cigarette, he coughed so much that he said to himself: “This isn’t for me, neither cigarettes, nor the so-called virility that goes with them. Both stink! I’d much rather a nice cake, a creamy religeuse for example!”

The reason I thought of honey for this fragrance, is that it’s an ambiguous ingredient. It’s sugar, so I’ve consciously chosen a kind of gourmandise. In addition I worked from a honey from Jujubier, a fine product from the Yemen, which has particularly pronounced facets of caramel milkiness. But honey also has an animal note. On the olfactory level, we are borderline disturbing, intimate...

But in any event, it’s fun!

What does honey-Chypre mean?

We can speak about Chypre because this fragrance is based on a patchouli structure. It was important to associate this excess of gluttony with a vertical architecture, chic, sexy and a little racy.

I used “patchoulol”, an extract taken from a purification of patchouli, here the notes are more precise, sharper, more modern.

In an interview about his memories of Paris, M.Gaultier mentions a beautiful redhead, a model he met on a show who smelled of patchouli. He said, “What a shock. An unfamiliar perfume that opened the doors to a forbidden world. The perfume of a forbidden fruit, exciting. Every fragrance is linked to sexuality, far more than a clothes.“ At the end of the day, this honey-Chypre marries eroticism and sophistication.

Packaging A glass bottle, très chic.

The juice is pink, feminine, intimate, powdery. But most of all, for 20 years Jean Paul Gaultier perfumes have been (and have had) only busts. For those who wondered where the legs had gone, here they are! A pair of legs pointing skyward, on the cap, announces the scandal. Because yes, and too bad for those that are easily shocked, one can lose one’s head - while keeping it squarely on ones shoulders.

Fragrance In the daytime, it’s honey, fresh and appetizing that clearly smells of Gardenia and Blood Orange. At night, it is a sensual and seductive honey mixed with patchouli.

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Beauty / Spa Review

A tranquil retreat

Radisson Blu Resort & Spa Alibaug offers the perfect escape from the bustling city. Check yourself in for some luxury ‘me-time.’

— By Kanishka Ramchandani

I

have been to Alibaug plenty of times, what with it being an easy-to-reach weekend destination from Mumbai.

During my visits, I have tried my hand at water sports, lounged on the beach and savoured authentic coastal cuisine but never have I tried a spa treatment. That is until I visited Radisson Blu Resort & Spa Alibaug!

Alibaug is a picturesque location. Even if you are not in the vicinity of the sea, you are still drenched in the greenery and pristine environment of the place. Taking into consideration the picture perfect beauty of Alibaug, the Radisson Blu Resort & Spa in tandem with the nature surrounding it. The hotel is designed as a spa destination with interiors that immediately put you at ease.

There are a number of water bodies within the property, and a huge Buddha sculpture that completes the Zen experience of the place.

46 Beauty Launchpad India | 03.18

My day started early as I had to take a ferry from Gateway of India to Alibaug.

The journey took exactly an hour. A car was waiting for me at the jetty and we immediately set forth on another hour-long drive towards the hotel. The lush greenery of Alibaug and the pleasant weather set the tone for things to come.

Luxurious induLgence Radisson Blu Resort & Spa Alibaug is quite popular as a destination wedding hotel.

Even as I was entering the lobby, I saw a big wedding party checking out of the hotel. The staff was warm and helpful. They offered me a suite to freshen up before I could start my treatment. The suite was appropriately designed and had a serene view of the inner grounds. The resort features seven different accommodation categories to choose from such as rooms, suites, duplex villas, spa villas and top suites.

My spa session was supposed to be a pre-lunch one. So, I headed for the spa, right after changing. The spa is located within the inner grounds at a distance from the guest rooms. This allows it to remain secluded from the humdrum of the daily activities.

The 20,000-square-foot spa operated

by Escenza is one of the unique aspects of the hotel. It has seven treatment rooms, including a couple room. The carefully designed menu covers a gamut of therapies from full body massages to mani-pedis, scrubs, wraps and baths. The spa is designed around the theme of tranquility and the decor itself helps to soothe your senses.

I met with the spa manager, Gautam, who explained to me the various spa treatments on offer. Wishing I could try the Escenza Touch, their signature treatment, I finally opted for the Aroma Candle Experience.

The reason I didn’t go for the former was the inclusion of deep tissue massage, which doesn’t suit me at all. So, the Aroma Candle Experience it was!

The therapist ushered me into the couple treatment room. Warm and cosy, the room was spacious with en-suite sauna, shower and Jacuzzi. The treatment started with the therapist melting the massage candle to get a warm sumptuous massage oil. She then poured the oil on her palms and started rubbing it onto my skin. The goodness of these natural butters seeped into my skin as the swift massage strokes released tension from my muscles. The therapist also used dry rubbing and stretching wherever required. She was quickly able to gauge the problem areas in my body, namely my shoulder and back, and worked her massaging magic on them. The hour-long therapy was accompanied by soothing music in the background. She kept the conversation to a minimum, allowing me to enjoy peacefully the therapeutic effects of the oils and the massage. I refrained from getting an oil massage on my head, so the therapist gave me a dry one instead. It helped ease a month-long stress!

The duration of the treatment was perhaps the most relaxing 60 minutes of my life in recent months. But relaxation is not enough, is it? You need to rejuvenate youself, too. Ergo, I opted for a lavendar enriched soak in the Jacuzzi. The 30-minute bath uplifted my spirit and readied me for another stint of urban life.

The spa allows the patrons to add a body scrub, wrap or bath to their body treatments at an extra charge. As I stepped out of the room, I felt refreshed not just in my body but also in my mind. Noticing a line-up of interesting essential oils at the retail stand, I bought a couple of them, hoping to extend my experience of the spa at home.

Gautam informed me that the majority of footfall at the spa is of hotel guests, and since it’s a reputed wedding destination, the spa plays host to lot of pre-wedding bridal activities. Moreover, the spa also has special offers for the guests who stay with the hotel as part of a conference, with packages that are cost- and time- effective. You can quickly rejuvenate yourself and get back to your meeting!

After the spa treatment, I made good use of the spa interiors by taking some memorable picutres. A scrumptious lunch of salad and chicken at the Apranta restaurant was all that I needed to complete my perfect day.

There were a couple of hiccups in my experience. The hotel and spa staff were not properly briefed about my arrival, so initially I wasn’t certain how to go about the place. And I was rather short of time so I didn’t get to see the entire property at leisure. That however, I am sure I can rectify by planning another trip to the

Radisson Blu Resort & Spa Alibaug. And if you are a spa aficianado like me, I think you too will quite enjoy a stay and a day of indulgence there.

Address: radisson Blu resort & spa Alibaug, raigad district, Alibag, Maharashtra-402209 Tel: 02141302400 03.18

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Beauty / Make-up

Beauty Memoirs

Here’s the step-by-step of the beauty looks created by M.A.C Cosmetics at Amazon India Fashion Week Autumn Winter’18. The team was headed by Sonic Sarwate and Navreet Josan who designed looks for over 11 designers based on the season’s theme...

Artist: Sonic Sarwate, Global Senior Artist, M.A.C Cosmetics India Designer: Adarsh Gill and Shyamal & Bhumika 1. Start by hydrating the skin with Prep + Prime Fix. 2. Next apply the Strobe Cream, a moisturizer that boosts the look of dull skin and luminizes with iridescent particles.

3. Use Studio Fix Fluid SPF 15 Foundation to even out the skin and give it a smoother and more flawless look and finish.

4. Apply Studio Waterweight Concealer that delivers medium or full buildable coverage and gives a natural finish.

5. Finish by setting the base with Studio Fix Perfecting Powder.

6. Enhance the cheekbones with a pearlized shimmer using the Mineralize Blush in Naturally Flawless.

7. Highlight with Hyper Real Glow Palette to achieve a flawless sheen.

8. For the eyes, start by lining your lash line with the smudge-proof and soft finish Pro Longwear Fluidline in Blacktrack.

9. Apply Lash No. 4 and blend with Extended Play Lash Mascara.

10. Define lips with Burgundy Lip Pencil and top it up by applying the Matte Lipstick in Diva.

11. Finish the lips with Retro Matte Liquid Lipcolour in Dance With Me.

Designer: Samant Chauhan 3. Use Studio Fix Fluid SPF 15 Foundation to even out the skin and give it a smoother and more flawless look and finish.

4. Apply Studio Finish SPF 35 Concealer that delivers highly opaque and full coverage and helps to absorb excess oil.

5. Finish by setting the base with Studio Fix Perfecting Powder.

6. Enhance the cheekbones with a pearlized shimmer using the Mineralize Blush in Naturally Flawless.

7. Highlight with Hyper Real Glow Palette to achieve a flawless sheen.

8. For the eyes, start by applying Retro Matte Liquid Lipcolour Metallics in Sliver Spoon on your eyelids to acieve a liquid suede finish.

9. Apply Eyeshadow in Scene in the crease to softly contour your eyes.

1. Start by hydrating the skin with Prep + Prime Fix.

10. Apply Lash No. 4 and blend with Extended Play Lash Mascara.

2. Next apply the Strobe Cream in Goldlite, a moisturizer that boosts the look of dull skin and luminizes with iridescent particles.

11. Define lips with both Boldly Bare & Soar Lip Pencil and finish by applying the Lustre Lipstick in Hug Me.

48 Beauty Launchpad India | 03.18

Designer: Ashish N Soni and Gauri & Nainika 1. Start by hydrating the skin with Prep + Prime Fix. 2. Next apply the Studio Fix Fluid SPF 15 Foundation to even out the skin and give it a smoother and more flawless look and finish.

3. Use the Studio Conceal & Correct Palette that delivers medium or full buildable coverage and gives a natural finish.

4. Finish by setting the base with Studio Fix Perfecting Powder.

5. Enhance the cheekbones with a pearlized shimmer using the Mineralize Blush in Naturally Flawless.

6. Highlight with Hyper Real Glow Palette to achieve a flawless sheen.

7. For the eyes, start by lining your lash line with the smudge-proof and soft finish Pro Longwear Fluidline in Blacktrack.

8. Apply Lash No. 4 to give a striking effect to your eyes.

9. Apply Retro Matte Liquid Lipcolour in Feel So Grand all over your lips. Next to achieve the ombre effect, apply Retro Matte Liquid Lipcolour in High Drama only on the centre of the lips.

10. Finish the look by applying Lipglass in Clear on your lips.

Designer: Nitin Bal Chauhan and Rina Dhaka 1. Start by hydrating the skin with Prep + Prime Fix. 2. Next moisturize the skin using Studio Moisture Cream that moistens, feeds and firms the skin.

3. After moisturizer, use Prep + Prime Natural Radiance primer all over the face to improve foundation or powder application and to get a beautiful glow.

4. Use Studio Fix Fluid SPF 15 Foundation to even out the skin and give it a smoother and more flawless look and finish.

5. Apply Studio Finish SPF 35 Concealer that delivers highly opaque and full coverage and helps to absorb excess oil.

6. Finish by setting the base with Studio Fix Perfecting Powder.

7. Enhance the cheekbones with a pearlized shimmer using the Mineralize Blush in Naturally Flawless.

8. Enhance the skin tone and achieve a natural sun-kissed look by using Bronzing Powder in shade Matte Brown.

9. For the eyes, start by applying the Kohl Power Eye Pencil in shade Feline on the lid and smudge it to get the smoked finish.

10. Next apply the Eye Shadow in shade Carbon all over the eye area for the bold look. Use Glitter in shade Black to create a high-level glitter and sparkle effect.

11. Finish the eye using Opulash Optimum Black Mascara.

12. Apply a thin coating of Prep + Prime Lip to moisturize the lip and finish by applying the Liptensity Lipstick in Doe. 03.18

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Beauty / Make-up

Designer: Shivan & Narresh 1. Start by hydrating the skin with Prep + Prime Fix. 2. Then apply moisturizing the skin using Studio Moisture Cream that moistens, feeds and firms the skin.

3. Use Studio Fix Fluid SPF 15 Foundation to even out the skin and give it a smoother and more flawless look and finish.

4. Apply Studio Finish SPF 35 Concealer that delivers highly opaque and full coverage and helps to absorb excess oil.

5. Finish by setting the base with Studio Fix Perfecting Powder.

6. Enhance the cheekbones with a pearlized shimmer using the Mineralize Blush in Like Me Love Me. 7. Blend Cream Colour Base in shade Shell on the on the high cheek plain to highlight the cheekbone.

8. For the eyes, start by applying the Cream Colour Base in Shell as base on the eyelid. Next use the Eye Shadow in Texture all over the eyelid to the crease of the eyes.

9. To complete the eye, apply Lash No. 7 and brush them gently using the Extended Play Lash Mascara.

10. Use the Prep + Prime Lip Primer to moisturize the lips. Next use Cherry Lip Pencil all over the lips and finish by applying the Matte Lipstick in Lady Danger on top of the lip pencil.

Designer: Tom Tailor 1. Start by hydrating the skin with Prep + Prime Fix. 2. Next apply the Strobe Cream, a moisturizer that boosts the look of dull skin and luminizes with iridescent particles.

3. After moisturizer, use Prep + Prime Natural Radiance primer all over the face to improve foundation or powder application and to get a beautiful glow.

4. Use Studio Fix Fluid SPF 15 Foundation to even out the skin and give it a smoother and more flawless look and finish.

5. Enhance the cheekbones with a pearlized shimmer using the Mineralize Blush in Naturally Flawless and Flirting with Danger.

6. Blend Cream Colour Base in shade Shell on the temple of the cheeks for a dewy look.

7. For the eyes, start by applying the Cream Colour Base in shade Shell all over the eye lid. Next blend the Eye Shadow in Texture all over the eyelid to the crease of the eyes.

8. Line the eyes with Coffee Eye Pencil.

9. To complete the eye, apply Lash No. 7.

10. For the lips, start the prep by applying Lip Conditioner to moisturize the lips. Next use Half-Red Lip Pencil all over the lips and top it off with Lustre Lipstick in Sheer to stain the lips.

Artist: Navreet Josan, National Artist, M.A.C Cosmetics India Designer: Saaj by Ankita, Rahul Singh and Karishma Deepa Sondhi 1. Start by hydrating the skin with Prep + Prime Fix. 2. Next moisturize the skin using Studio Moisture Cream that moistens, feeds and firms the skin.

3. Use Studio Fix Fluid SPF 15 Foundation to even out the skin and give it a smoother and more flawless look and finish.

4. Use the Studio Conceal & Correct Palette that delivers medium or full buildable coverage and gives a natural finish.

5. Enhance the cheekbones with a pearlized shimmer using the Mineralize Blush in Naturally Flawless.

6. Contour the cheeks using Mineralize Skinfinish in the shade Dark.

7. For the eyes, start by applying the long lasting Acrylic Paint in shade Genuine Orange on your lash line.

8. Apply Lash No. 4 and blend with Extended Play Gigablack Lash Mascara to complete the eye.

9. Define lips with Boldly Bare Lip Pencil and finish by applying the Amplified Lipstick in Half ‘N’ Half.

Designer: Aarti Vijay Gupta, ILK and Abhi Singh 1. Start by hydrating the skin with Prep + Prime Fix. 2. Next moisturize the skin using Studio Moisture Cream that moistens, feeds and firms the skin.

3. Finish the skin prep by applying the Strobe Cream, a moisturizer that boosts the look of dull skin and luminizes with iridescent particles.

4. Use Mineralize Moisture SPF 15 Foundation to even out the skin and give it a smoother and more flawless look and finish.

5. Use the Studio Conceal & Correct Palette that delivers medium or full buildable coverage and gives a natural finish.

6. Enhance the cheekbones with a pearlized shimmer using the Mineralize Blush in Naturally Flawless.

7. Blend Cream Colour Base in shade Shell on the temple of the cheeks for a dewy look.

8. For the eyes, start by applying the Eye Pencil in Coffee on your lash line and smudge with a brush.

Blend it softly with the Eye Shadow in Texture all over the eyelid to the crease of the eyes.

9. To complete the eye, apply Lash No. 7.

10. Define lips with Boldly Bare Lip Pencil and finish by applying the Liptensity Lipstick in Smoked Almond mixed with Doe.

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Beauty / Event

Celebrating

Women’s Day Dr Deepali Bhardwaj hosted a women’s day activity at her clinic in New Delhi.

D

r Deepali Bhardwaj’s Centre of Skin & Hair celebrated International Women’s Day with an event at their Defence Colony Branch in Delhi. Held on March 9, the occasion was graced by the city’s eminent personalities, including Pratibha Prahlad, Alka Raghuvanshi, Miss K P Vijayalakshmi, Parull Mahajan and Rashi Anand, to name a few.

The theme for International Women’s Day was ‘Time is Now; Rural and Urban Activists Transforming Women’s Lives.”

In an introductory speech, Dr. Deepali shared that a lot of efforts and progress have been registered towards achieving gender equality, empowering women and elevating them politically, economically, socially and culturally. Further, she reiterated that it is time for action to end violence against women.

Dr. Deepali Bhardwaj is a trustee in Deepanjan Charitable Trust through which she empowers girl child who are school dropouts like Ms. Rinki who dropped out of school in 2014 while she was studying

52 Beauty Launchpad India | 03.18

in 9th std and her parents who are daily wagers could not afford her to go to school and made her work with them. But now she got registered with NIOS for 10th std and will be giving her exams this October 2018 with the help of Dr.Deepali. Similarly a girl named Gungun who was found in night shelter by Lakshyam NGO founder Rashi Anand who was motivated by them and Dr. Deepali assured that all payment for a year is being borne by the Trust for her too.

Pratibha Prahlad highlighted the efforts and schemes by the government to empower women and motivated all present on empowering others by sharing some heart wrecking examples and real life stories of women she had met. KP Vijay Laxmi also shared a few inspiring lines and asked everyone to join to transform the momentum into action to empower women in all settings, rural and urban and to celebrate the activists like Dr. Deepali Bhardwaj who are working relentlessly for women empowerment and their rights.

Further, she said she would salute the indomitable spirit, determination and

dedication of this Nari Shakti on this auspicious Day. Present on the occasion was Delhi Cantt Counsellor Priyanka Chaudhary who gave examples on rural development of women and certain interesting anecdotes to make the women present encouraged to keep empowering other women.

The event concluded with a vote of thanks given by Dr. Anjan Prakash, former Addl. Medical Superintendent of RML. She thanked all the participants and appreciated to take out time from their busy schedule for a common cause.

BUSINESS

image: vanity lounge, cr park, new delhi

www.beauteespace.net #beautylaunchpadIND

Business / Brand Talk

Branding in the lifestyle segment

Tarun Sharma, Founder, MCaffeine, in an exclusive tete-a-tete with Beauty Launchpad about the genesis of the brand and its path ahead. — By Kanishka Ramchandani

What made you get into the skincare space?

Earlier I and Vikas were working on Box 8, a food tech company. I was handling the operations and multi-city expansion. Vikas was heading ZoomCars, the self-drive car rental company. We both are from the startup domain. We also had a chain of salons; we were aggregating the existing chain of salons. We were like ‘OYO’ for salons taking the existing inventory, rebranding it, scaling it up and taking a revenue cut. We had 12 salons under the brand name of Pep Salons. That’s how we were exposed to the product market. So we launched an in-salon product line under the Pep brand. We got to know the manufacturing and formulation part of the business. In 2015, when we were contemplating ‘what’s next,’ we realised that India as a consumer market has changed drastically in the last five years. We thought it was the right time to build something.

54 Beauty Launchpad India | 03.18

Consumer preferences had changed, nobody was buying products by only looking at TV ads. Everyone wants to explore their individualised taste in products and content.

To launch an FMCG product, we had a three-layer test: 1. The product has to work 2. It should fit into a segment. You cannot build a brand for 130 crore people.

3. It should have a strong pscyhological connect.

In March 2016, I had a sore eye, and someone suggested that I put green tea bags dipped in lukewarm water over my eyes.

I tried it and to my surprise, the swelling subsided and I could open my eye. So, I did some research and found out that the caffeine in the green tea sucks out excess water and reduces puffiness. We extended our research to look at the effects of caffeine

on hair and skin. Caffeine is a super food for hair and skin. It has a UV filter, it works on cellulite, it delays the hairfall process, etc. Globally there are a lot of brands using caffeine/coffee, but in India nobody was doing it. The psychological connect was always there as coffee is a part of the lifestyle today. We hang out at Starbucks, there’s a Red Bull junta out there. We thought it to be the right time to invest in the caffeine culture.

Moreover, ‘unisex’ or ‘lifestyle’ as a segment is huge in India, which led us to call our brand ‘MCaffeine’ I am Caffeine. After 7-8 months of formulations, we launched the brand in 2016.

Where are the products manufactured?

Currently we have three facilities, one each in Gujarat, Maharashtra and Madhya Pradesh.

Our manufacturing is outsourced but we own the formulations. We follow a rigorous quality check process. We are on online-only brand, we sell through Amazon, Flipkart, Nykaa, Purplle, Paytm, etch.

Tell us about your product line.

We launched with 6, now we have 16 types of products. We don’t have multiple sizing as yet. We are skincare heavy but we are working on a lot of haircare products. The Neem Caffeine facewash is one of our bestsellers. We have some niche products such as the silver gel, which the anti-microbial properties of silver. The idea is to club a key ingredient with our star ingredient caffeine. We have 10-12 active ingredients in our products. Hence, we are in the premium category. We have recently launched two choco masks.

What’s your strategy for consumer engagement?

The consumers is an important stakeholder in our company. We stay in constant touch with them.

Every product has my personal number on it, so the customer can call me directly. It’s the customer who will tell you what they want and what you should make.

We also work closely with our retailers to enhance the customer experience. Customer queries are responded to within 24 hours. We are not a discountheavy brand as we want to maintain our position as a premium brand.

Do you have plans of going offline?

We are in talks with multi-brand retail chains. People have approahced us because of the kind of difference that MCaffeine brings on the table. We are the first brand to call ourselves a caffeinated personal care brand. We are very different and that’s why retailers are excited to keep us on the shelf. We are looking at the best possible opportunity for our offline launch.

Offline is a completely different ball game.

Our business will be spaced across three verticals – domestic e-commerce, cross-border e-commerce

and offline. We envision MCaffeine as a global brand in the future. We are doing fine with SEO rating, thereby getting lot of traction from across the border customers. Offline is definitely on the cards but as of now we can’t say how and when it will come as we are still looking at our options.

We are not rushing with it. We are happy with the way things are moving in the online sphere – we have sold our products to more than one lakh customers.

Any plans of getting into men’s grooming?

Men’s grooming is a huge segment right now and it will continue to grow. We haven’t entered it yet. We are first looking at the unisex customer.

Our TG comprises the experiential male and the confident female. We are not thinking of bifurcating our product line into male-and female-exclusive but we might look at the men’s grooming segment in a year’s time.

Can you explain your logo to me?

The concept of having a living thing as your logo or identity is called anthropomorphism. I really like the monkey on the Bira beer brand.

It looks naughty but not a drunkard. We were quite sure that we wanted a mascot. A wolf has a certain pattern of walking, follows an organizational format and hierarchy. Wolves are informed and calculating animals. We correlated these attributes with our customers who are well-informed. Secondly there’s the moon. It signifies night life and gels well with the wolf’s silhouette. So, in our logo we have the moon denoting an active night life and a wolf that’s in a communicating mode.

03.18

Tried and Tested

MCaffeine Neem Cleanser with Argan Oil and Vitamin E is a bestseller.

It’s unique combination of neem and caffeine keeps the skin nourished and moisturised while cleansing it thoroughly.

Neem helps in keeping pimples at bay. I especially liked its bottle design as it sits comfortably on the bathroom shelf, with no spillage. The fragrance and texture of the product is soothing to the skin and senses.

MCaffeine Choco Glow Face Pack is an absolute treat for the sense. The heady aroma of chocolate makes this product fun to use. It comes in two variants clay- and gel-based. I tried the clay one and it was an absolute delight! It’s nongreasy formula helped in improving my skin’s texture, while working on open pores. The mask takes time to dry completely, so leave it on for a good 20 minutes or so. Follow up the mask with the MCaffeine Sea Ferns sunscreen and you are good to go!

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Business / Conference

Skill development

B&WSSC’s newly launched job portal www.bwsscajeevika.com aims to build better employment opportunities for the skilled workforce in beauty and wellness domain.

B&WSSC (Beauty & Wellness Skill Sector Council) has been organising exclusive job fairs for the beauty & wellness professionals across the country, as the Indian beauty and wellness industry is growing at a CAGR of 18.6%.

According to KPMG Skill gap report, there is an additional 14.27 million manpower required in the beauty and wellness industry by 2022. According to another report, beauty and wellness industry will be the largest job puller by 2022 even surpassing agriculture. To bridge this gap between demand and supply, B&WSSC organized its first job fair in October 2017 at Delhi. More than 2000 candidates from the beauty and wellness domain participated, and many of them got placed at renowned organization from beauty & wellness industry. Looking at the overwhelming success at Delhi Job Fair, subsequent job fairs were also held in Guwahati, Mumbai, Jharkhand, Chandigarh and Bangalore.

Major International and National Players in beauty & wellness industry participated in the job fairs. To facilitate job opportunities across the sectors, employers from Hospitality and Media industry were also invited to promote and encourage industry mobility and showcase the career opportunities available for the candidates in the allied sector.

B&WSSC also invited Financial Institutions to offer financial assistance to the candidates at a customized rate of interest. The aim was to empower the youth and facilitate placements for skilled candidates.

Vandana Luthra, B&WSSC’s Chairperson, quoted, “It is our earnest endeavour to ensure skilling of young and deserving talent of the country; and hence the job fair is just the perfect culmination to all our efforts. I am so happy to see the industry rally together to provide ample employment opportunities to the youth. The Beauty & Wellness Sector Skill Council aims to make this first of its kind job fair as it the right platform to match talent with demand.

With the success of this event, we hope to 56 Beauty Launchpad India | 03.18

increase the frequency of these fairs to help in placements of our pass-outs.”

The various initiatives of the government like “Skill India Mission” is an effort towards skilling of the youth and women in India, and job fairs and recruitments drive ensure the right candidate reaches the right employers and vice-versa.

Grooming and personal hygiene is also an important aspect while hiring the candidate in the domain, so B&WSSC makes special efforts by organizing workshops and orientation programme a day prior to the job fair making the candidate interview ready. The orientation programme includes personal grooming, mock interviews and other aspects which enables them to face the interviewers with confidence.

The next job fair will be held on May 28 in Lucknow.

Digital EmploymEnt portal launCh B&WSSC has launched its exclusive job portal www.bwsscajeevika.com to build better employment opportunities

for the skilled workforce in beauty and wellness domain.

“Aajeevika” means securing the necessities of life. As placements play a vital role in the upliftment of the trained candidates, B&WSSC has taken this initiative to ensure that the advantage of skilling can be converted into a dividend. The portal was launched at the Annual General Meeting of the Council in January in the august presence of the key industry members.

The portal caters to job opportunities across all its sub–sectors including Yoga and Fitness.

One of the unique features of the job portal is the access to a video profile of the candidate.

Benefits

• Click & connect with skilled candidates • No Consultancy • Upload profiles of trained candidates for various placement opportunities • Easy access to unadvertised jobs • Apply to jobs as per convenience and choice

Business / Event

Professional Beauty Concludes in Bengaluru P Professional Beauty Bengaluru showcased new and upcoming trends in the industry with the biggest display of beauty and wellness products in the region

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rofessional Beauty Bengaluru saw over 5,435 salon and spa owners, beauty technicians, and make-up artists who visited the show this March 5th and 6th, to see what the world’s leading beauty and spa brands were exhibiting.

Making this it’s 21st edition in the country and 5th in the city, Professional Beauty Bengaluru saw the latest trends and innovations in beauty, hair and wellness from over 250+ brands. Alan Truman, Aroma Magic, Ekta Cosmetics, Esskay, Hector, Lure Nails, PAC Cosmetics, Ikonic, Glam, Makeup Empire, Vaibhav Stores and many more brands exhibited their products at the show, making it a great display of beauty and wellness products for the region.

Top make-up, hair and skin artists included Amisha Salunke – Ferrarucci, Itty Agarwal- Ikonic, Zorain Khaleeli - PAC Cosmetics, Avleen Bansal- Make-Up Studio, Pattanam Rasheed – Pattanam Designory, Shivani Sharma – Lure Nails who took over the PB live centre stage delivering

cutting-edge educational seminars.

Professional Beauty India plays a vital role in the growth and advancement of the industry, with a solid representation of brands and products who exhibit at our shows, giving professionals an opportunity to try and test out a vast array of products that best suit their requirements. The beauty and wellness industry is an ever-growing sector fueled due to competitive landscapes, higher consumer demands, increased awareness and exposure to global trends in the beauty and cosmetics space. At Professional Beauty India our endeavour is to bring the industry together to learn about upcoming trends and spread education regarding latest techniques and product awareness to further accelerate the growth of this incredible sector.

Upcoming Shows: • Professional Beauty Kolkata, April 2 and 3 • Professional Beauty Delhi, June 4 and 5 • Professional Beauty Mumbai, October 1 and 2

Boyz 2 Men Vol. II - 2018

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