French BROWNS COLOUR COLLECTION 201 7
Featuring Brand Ambassador
TWINKLE KHANNA
French BROWNS COLOUR COLLECTION 201 7
EXCLUSIVELY IN SALONS BY L’ORÉAL PROFESSIONNEL www.lorealprofessionnel.in
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ASHLEY GAMBLE
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UNVEILING SUNCARE: 2017
ADHUNA BHABANI
On Summer Hair (An Exclusive)
“
6.23 - the perfect French Brown for my hair, recommended by my hairdresser�
Modern, effortlessly chic looks that capture the hair colour trend of the year!
French
COLOUR COLLECTION 201 7
GET BRAND AMBASSADOR TWINKLE KHANNA’S CONTOURED FRENCH BROWNS LOOK. EXCLUSIVELY IN SALONS BY L’ORÉAL PROFESSIONNEL www.lorealprofessionnel.in
i
as see it!
Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani
Dear Reader As per Euromonitor International’s 2017 edition, the beauty and personal care industry in 2016 grew at a fairly respectable 5% with India and Indonesia continuing to drive growth, at 9.2% and 10.6%, while their market size nearly doubled over 2011-2016 to reach US$12 billion and US$4.6 billion, respectively. Projections point to similar dynamics, with India expected to suffer in the short-term due to demonetisation, but is expected to recover fast as retailers facilitate cashless transactions. We see all signs of dynamism in the suncare business although awareness really lags as seen in our market survey report. Our survey brought to fore consumer behaviour regarding sunscreen and its uses. A lot depends on the presentation of the sales representative – her product knowledge, soft skills and approach towards suncare. It will help the brands and the proponents of sunscreen to train the sales reps adequately to advocate the cause of good skincare. We also get celebrity hairdresser Adhuna Bhabani to tell us about the Spring/Summer cuts, colours and styles. To log in international trends, we have an exclusive interview with education expert Richard Windle of Sebastian Professional. The underlying theme in the trends for 2017 worldwide is personalisation. Gone are the days when magazine pages were left open on the salon counter for hairdressers to copy. Now styling and colouration is all about the stylist’s creativity and the client’s personality. Summer months see sporadic growth in the skincare market while haircare and colouration segments are already riding a strong wave. Third on the demand ladder is the wellness segment. Turn to our expert column on wellness to find out what’s happening in the spa sphere. With new launches, education, business and expert interviews, the May issue of Beauty Launchpad is full of summer-centric features. Hope you will find the stories inspiring and educating.
Ritoo Jhha, Editor in Chief @beautycaravan
@rjhha
@ritoojhha
EDITORIAL Associate Editor Sukriti Shahi Features Editor Isha Gakhar Editorial Co-ordinator Rakhi Jerly CONTRIBUTOR Meher Castelino ART Designer Paramjeet Kaur MEDIA & EVENTS GM. Finance & Administration Ashish Jha Administrative Sr. Executive Vikas Upadhyay Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Beauté Espace Media Pvt Ltd New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4044/45/49 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net | www.hairdesignertv.in
Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman
Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Thomson Press (I) Limited, 18.35, Delhi Mathrua Road, Faridabad. India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi - 110048. Editor: Ritoo Jhha. Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.
CONTENTS Education 43 Trend Watch 44 Trends 46
Nalini Gives Back Inspiring the Millenials Getting Summer Ready
BEAUTY Preview 50 Celeb Speak 51 Lookbook 52 Summer Care 55 Summer Special 56 Skin Technology 58 Bridal Diaries 61 Men’s Special 62 Fragrance Preview 63 Nail Preview 64 Launch 66
ON THE COVER
Beauty Up-to-the Minute: Suncare Special The Rising Star Royal Indian Bride Make Skin Summer Ready Summer Staples Skin Diagnosis Within 60 Seconds The Million Dollar Bride For the Well-groomed Man Summer Colognes Colour Pop! Lotus Professional Launches DermoSpa Skin Spa Facials
Hair: Ashley & Stephanie Gamble Photographer: Ashley Gamble Styling & MUA: Ashley Gamble Beauty Team
REGULARS News Updates 18
Quick Updates on what’s Happening in the World of Beauty
BUSINESS Interview 68
HAIR Preview 26 Portfolio 30 Trends 34 Care 36 Men’s Styling 38 Experiential 40
Hair Uptodate: Get all the Latest Updates of Hair Industry Intergalactic by Ashley Gamble Twinkle like a Star Summer Smooth Tresses Amp Up Your Summer Hair Game LAKME ABSOLUTE: Hitting it Right with Hair Spa
Market Pulse 70 Profile 72
BelleWave-VLCC: Next Gen Tech in Skincare Summing up the Suncare Game An Enriching Experience
Brand Talk 73
Innovating Hairdressing
Salon of the Month 74
Summer Noon @Ozone
Event Review 75
Worldskills Finalists Announced
Event Preview 76
Professional Beauty Expo Returns to New Delhi
Masterclass 77
Hindi Supplement
NEWS now QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY
PORTABLE HAIR STYLING BRUSH BY DAFNI
DAFNI® Hair Products Ltd has introduced a new compact styling solution: the DAFNI go™ Ultimate Portable Hair Styling Brush. DAFNI go™ comes with the benefit of portability. It offers a superior styling experience thanks to its patented technology – utilizing seven times the power of a traditional straightener to maintain 365oF heat constantly and evenly from root to tip in order to sustain stronger and healthier hair. DAFNI go™ is suitable for all hair types and comes with a 3-year warranty.
Finalists of the Digital NEXT Generation Awards
L’ORÉAL HONOURS WOMEN ENTREPRENEURS
MICROFLUIDS FOR COSMETICS BY CHANEL RESEARCH Chanel Research has innovated in the sphere of microfluids for cosmetics with its product Hydra Beauty Micro Crème, the first cream based on camellia micro-droplets. Microfluidics make it possible to manipulate fluids with high accuracy at a micrometric scale. The resulting droplets have a new high value-added fatsoluble active ingredient is protected until application.
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For the sixth year in a row, L’Oréal USA is giving female entrepreneurs the chance to grow and scale their businesses through the Women in Digital NEXT Generation Awards. The programme offers women entrepreneurs the chance to gain notoriety, mentorship, expand their networks, connect with venture capitalists and partner on a pilot with one of more than 30 iconic L’Oréal brands. The brand has also announced that SalonCentric, L’Oréal USA’s professional salon distribution operation, has agreed to acquire key assets from Four Star Salon Services, a full-service wholesale distributor headquartered in Hauppauge, New York. L’Oréal USA has also joined the EPA’s Green Power Partnership (GPP) Top 100 list of the country’s largest green power users. L’Oréal USA uses more than 86 million kilowatt-hours (kWh) of green power annually, which represents 96 percent of its total power needs. L’Oréal, in partnership with Automat Technologies Inc, has developed a series of beauty services that will launch in the coming months on Facebook Messenger platform. The first L’Oréal service to launch in Canada will be a gifting service.
UNILEVER BULLISH IN MYANMAR
Unilever has entered a joint venture with Europe & Asia Commercial Company (EAC) Ltd to build on its current operations in Myanmar. Unilever Myanmar and Europe & Asia Commercial Company (EAC) Ltd will combine their respective Personal Care & Home Care businesses, forming Unilever EAC Myanmar Company Limited. The joint entity, with annual sales in excess of 100 Million, will manufacture, market and distribute Home & Personal Care products in Myanmar.
Nutrafol®, the fastest growing nutraceutical supplement for healthy hair growth for men and women, has closed its series A financing round. Unilever Ventures, the venture-capital and private-equity arm of consumer packaged goods conglomerate, joins as lead investor after an initial introduction from investment platform CircleUp. Unilever Ventures is the venture capital and private equity arm of Unilever. With continued investment in research and clinical studies, Nutrafol is poised to take the lead in the fragmented multibillion dollar global hair loss industry.
NAYA RIVERA AS BRAND AMBASSADOR FOR NIOXIN
KIEHL’S PARTNERS CANADIAN WILDLIFE FEDERATION Kiehl’s Since 1851 has partnered with the Canadian Wildlife Federation by donating 100% of the net profits of the Limited Edition Creamy Eye Treatment with Avocado in support of Earth Day. The Wildlife Federation is an organization dedicated to ensuring an appreciation of the natural world. Kiehl’s has also presented Jeff Koons’s Seated Ballerina, a large-scale public art installation, hosted by Tishman Speyer at Rockefeller Center. The inflatable nylon sculpture stands 45 feet high and depicts a seated ballerina.
NIOXIN® has announced actress, singer and author Naya Rivera as the brand’s new celebrity ambassador. Together, NIOXIN and Rivera will help give a voice to the 75% of Americans who are worried about losing their hair* and the 46% of Americans who think there is nothing they can do to prevent their hair from thinning. Rivera will also help educate consumers, specifically new mothers. Her confidence and honesty inspire women around the world. She said, “I am so thrilled to join the NIOXIN team as their Celebrity Brand Ambassador! Thinning hair has been misrepresented for so long and I think it’s about time we elevate the conversation.” 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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GLOBAL NEWS
UNILEVER VENTURES INVEST IN NUTRAFOL
INDIAN NEWS
GCPL ANNOUNCES LEADERSHIP CHANGES
Godrej Consumer Products Limited (GCPL) announced that Nisaba Godrej, currently the Executive Director of the company, will be the Executive Chairperson. Chairman Adi Godrej will assume the Chairman Emeritus position at GCPL. Vivek Gambhir will continue as Managing Director and CEO. Over the last ten years, GCPL’s market capitalisation has increased twenty-fold - from INR 3,000 crore to INR 60,000 crore. Nisaba has also institutionalised design driven thinking and directly leads product development. She has served on the GCPL Board of Directors since 2011.
SALONEX 2017 - THREE-DAY EVENT CONCLUDED
The hair, beauty and spa show - Salonex 2017, was held at Nehru centre from 17th April to 19th April. The show was inaugurated by make-up artist of international fame Lisa Allen, TV personalities Shraddha Nigam & Mayank Anand, Ad film director Sanjeev Chaudhari, Vickram Sethi, MD, Trade & Technology Exposition Co. (I) Pvt. Ltd., Kajal Anand, President, All India Cosmetic Manufacturers Association and Digamber Sethi, CEO, Trade & Technology Exposition Co. (I) Pvt. Ltd. Salonex had introduced India’s first inter-salon competition and on the other hand in its classroom, experts were busy teaching new techniques to the attentive audience. There were new product launches, new trend predictions, the introduction of newer techniques of make-up and haircut and much more.
INOCORP MARKETING’S FIRST SEMINAR IN SOUTH INDIA
Inocorp Marketing Put. Ltd. held its first seminar in Secunderabad, Telangana. The company brought two of its major brands – ALFAPARF Milano and label.m - live in the city. Balaji Sai - Regional Technical Trainer and K. Srinivas - Technical Trainer at Inocorp Marketing Pvt. Ltd started the session with Lisse Design Keratin Treatment, while sharing the importance of Keratin, its requirement and the difference between a Keratin treatment and SPA. The session also saw a dedicated segment on Revolution Colors and Evolution of Color. With more than 50 attendees, the seminar was to give platform to the hair stylists to understand the Keratin Treatment or property that is offered by ALFAPARF Milano.
SOULFLOWER TO EXPAND ITS RETAIL PRESENCE
Soulflower has announced its plans to expand its market network to 6000 local stores, retail outlets and pharmacy stores across India. A first of its kind retail expansion in the segment, the move will mark Soulflower’s entry into new regions across India. “Non-availability of branded all natural products has been the biggest impediment for growth of the sector. Our market surveys have indicated a strong demand even among segments that were traditionally considered secondary target audiences. Even among customers who cannot afford organic, an increasing number are beginning to purchase these in limited quantities, especially for use of children. We are hopeful of making strong inroads within a year itself,” says Amit Sarda, Managing Director, Soulflower.
L’ORÉAL PARTNERS BACCAROSE
INNISFREE RE-LAUNCHES ECO-HANDKERCHIEF CAMPAIGN 2017
Innisfree, the Korean naturalism brand from the pristine Jeju Island, re-launches Eco-Handkerchief, a campaign that was first introduced in 2010 to commemorate the brand’s 10th anniversary as an initiative to save the Earth. TheEco-Handkerchief campaign 2017 uses the slogan ‘Takeout your handkerchief for the Earth’. The campaign indicates that by using a handkerchief instead of tissue paper, we can reduce woodcutting to make pulps and save trees, protect forests and reduce global warming one at a time.
Baccarose Perfumes and Beauty Products Pvt Ltd has been chosen to distribute and build L’Oréal’s fragrance brands in India. With a portfolio of over 40 brands currently, Baccarose claims several firsts in the Indian beauty market to its credit. Barccrose will now manage L’Oréal groups Giorgio Armani, Yves Saint Laurent, Diesel, and Ralph Lauren fragrances. A vast range of brands dealing in fragrances, nail colour & care, cosmetics, and skin care comes under Baccarose’s extensive portfolio. Hugo Boss, Burberry, Cartier, D&G, Elizabeth Arden Gucci, Jacques Bogart, Van Cleef & Arpels, are just a few big names managed by Baccarose. The company’s retail partners in India include Pantaloons, Shoppers Stop, Lifestyle, Parcos and others.
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RIDING THE
RETAIL
WAVE
SUSTAINABLE FASHION SPRING/SUMMER TRENDS
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Anniversary
Making India
BEAUTY WISE!!
Nubra a HAIR R
By Rohan Jagtap ap p
THE BRIDAL SOIREE 2016 THE ‘MAKING’ OF THE BRIDE AMAZON INDIA FASHION WEEK S/S ‘17
THE ECONOMICS OF BEAUTY
OF O F THE TH T HE BR HE RIID RIDE IIDE DE DE TH THE HE ‘MAKI HE ‘M ‘MAK ‘M ‘MA MAK MA AK AKI KIIN NG NG’ G G’’
INDUSTRY REACTS TO BUDGET 2017
TH THE TH HE EB BRIDA BRIDAL RIDAL R IDAL DA AL L SOIREE OIRE OIR O IIR IREE IRE RE REE R EE 20 201 2016 2 016 0 01 16 16
IN IN NDU DU UST STRY STRY RY REA EACT ACT CTS TO TO BUD UDGE UDGE GET 20 2017 17
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PHOTO: ASHLEY GAMBLE
HAIR
HAIR/Preview
HAIR NOW GET ALL THE LATEST UPDATES OF HAIR INDUSTRY
BBLUNT COLOUR QUICKIES BBlunt has launched clip-on extensions called Colour Quickies. These quick fix clip-in hair accents are available in cotton candy pink, purple haze and cherry pop red. Made of high temperature polyester fiber, these accents are 22 inches long and blend into your natural hair. They can be straightened, curled or style with regular heated tools. This season wearing fashion colours is made more fun with BBlunt Colour Quickies.
COLORPHLEX VOLUMIZING HAIRSPRAY ColorpHlex has introduced it’s Volumizing Hairspray to the Indian salon industry. Equipped with the ColorStrong Complex molecule that penetrates into the hair and restores it from the inside out, the hairspray raises the hair at the root, giving a durable volume with shine. The hairspray enhances the look of ColorpHlex hair. It should be used on clean dry hair, focusing on ends. It is priced at `1,775 for 237ml. It is distributed by Headstart International.
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L’ORÉAL PARIS CONCEALER SPRAY L’Oréal Paris has come up with make-up for hair - Magic Retouch Root Concealer Spray. Available in two shades, Magic Retouch is a quick fix cover-up solution for at-home use. The pinpoint micro-diffuser targets greys while the colour pigments gives a blended coverage without any transfers. It lasts up to 25 applications and can be completely washed away in just one shampoo. Apply the spray from the roots up as far as the colour is needed. It takes three seconds for application and a couple of minutes for the colour to settle.
REVLON 3D COLOUR Revlon ColorSilk hair colour comes with a new addition of 3D Color Gel Technology. It is a combination of specially blended conditioners and polymers that delivers natural looking, multitonal colour from root to tip. it is also enriched with UV Defense to keep the colour vibrant. The ammonia-free range comprises brown black, deep burgundy, mahogany brown and dark auburn amongst others. The new technlogy ensures multi-dimensional long lasting hair colour and shine and 100% grey coverage. The product is priced at `410 and is available at leading retail outlets and online partners
SUPERSILK TREATMENT SPRAY Supersilk has introduced the 8X Advanced Silkening Leave-In Treatment Spray. It contains eight times more protein than other products in this category. It ensures softer styles, brilliant color and frizz-free, manageable results. It not only provides hydration but also gives thermal protection. It has to be applied generously to freshly shampooed, toweldried hair, beginning at the ends and working toward the scalp. Allowing five minutes for the product to settle, you can begin styling or blow-drying. Perfect for all hair types, it is available with Headstart International.
TRUEFITT & HILL STYLING RANGE Truefitt & Hill has launched a range of hairstyling products that is apt for the monsoons. Hair Management Styling Wax offers immediate hold for for remoulding and restructuring. It has antimicrobial and antioxidant properties. The Hair Management Texture Clay contains mineral-rich Bentonite clay that has healing and stimulating properties. Hair Management Pomade provides a medium hold and a subtle shine-finish. It contains Earthwax and can style both straight and curly hair. The products are priced at `2,250 for 100gm.
HOOKER & YOUNG MAGAZINE Gary Hooker and Michael Young have launched their debut magazine, comprising high-fashion stories, lifestyle features and hair shoots. One of UK’s top notch salons, Hooker & Young will use their eponymous magazine to showcase their collections, trends, product tips, fashion pages, regional guide and interviews. The magazine is distributed to high-end showrooms, exclusive retail outlets and boutique hotels as well as the five salons. The annual edition of Hooker & Young magazine was launched at a party organized by the hairdresser duo.
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HAIR/Preview
JAGUAR PRE-STYLE RANGE Jaguar’s newest Pre Style range offers long lasting sharpness due to the use of forged high quality stainless steel and the icetempering process. It enables easy slicing thanks to the straight hollow grinding and honing of the blades. The scissors in this range have classic design with removable finger rest, flat screw and highly polished stainless steel, making them perfect for slice cutting. The scissors are available in 5, 5.5 and 6 inch sizes. The price range is from `3,975 to `9,975. It is available with Headstart International.
LABEL.M THERAPY From the stable of label.m comes the Thickening Range and the Therapy Rejuvenating Range for the season. Designed to enhance hair thickness, density, volume and abundance, label.m Thickening collection is parabenfree and helps protect against damage with the Enviroshield Complex and antioxidants. It has Kona Red Coffee Berries along and Qmilch fibre. The range includes shampoo, conditioner, volume foam and cream. It starts from `2,000 onward. The Therapy Rejuvenating range contains amino acids and hydrolyzed oat. The Rejuven8 technology works as a hair botox to make hair more radiant and healthy. The range contains protein cream for `2,500 for 50 ml and oil for `3,500 for 100 ml. It is available with Inocorp Marketing.
ALFAPARF MOISTURE RANGE Alfaparf Milano has introduced the Semi DiLino Moisture range for dry and dehydrated hair. It is equipped with nutri-sugar molecules sourced from honey. This sulphate-free range works as a colour protector, moisturiser and shine booster. The range comprises a shampoo, essential oil, mask and leave-in conditioner. Alfaparf is distributed in India by Inocorp.
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BAJAJ HAIR OIL AND BAAHUBALI Bajaj Almond Drops Hair Oil collaborated with Arka Media Works for its magnum opus Baahubali 2, one of the most awaited movies of 2017, which was released on 28th April, 2017. As part of the association, Bajaj Almond Drops has released a new ad film based on the SS Rajamouli directed blockbuster sequel.The association brings out the synergy between Baahubali and Bajaj Almond Drops. The ad film is based on the value proposition that Bajaj Almond Drops, with almond oil and 300% more vitamin E than coconut oil makes hair stronger and is the #HairOilsKaBaahuBali.
PORTFOLIO
Intergalactic By Ashley Gamble
Hair: Ashley & Stephanie Gamble Photographer: Ashley Gamble Styling & MUA: Ashley Gamble Beauty Team
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HAIR/Trends
TWINKLE
LIKE A Star
L’Oreal Professionnel recently announced Twinkle Khanna as its brand ambassador. The chic and stylish star is rocking the French Browns hair colour trend with her usual panache. Have a dekho! — By Kanishka Ramchandani
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T
winkle Khanna is back in front of the camera doing what she does best – showing off her charismatic style as the ambassador of L’Oreal Professionnel. Earlier this year, the brand unveiled its hair colour trend for 2017 – French Browns. And who better than the chic Twinkle Khanna to portray this sophisticated trend to fashionistas. Drawing inspiration from the elegant French girl, French Browns is all about distinctly rich and luscious hair colour trends. Tailor-made for stylish modern women, French Browns offers the perfect look for Indian hair type and skin tone.
Twinkle’s French Twist As the muse for the French Browns collection, Twinkle is seen sporting INOA shade 6.23 with the French Browns Contouring Trend. Speaking about her look, she says, “L’Oréal Professionnel is a brand with Paris at its heart, which is always at the forefront of the latest trends. Inspired by the quintessential French approach to beauty, I love my bespoke French Brown colour that’s modern, understated, and yet effortlessly chic!” says Twinkle Khanna about her new French Browns look.
Stunning hair is yours for the asking. Visit the nearest L’Oreal Professionnel salon and walk away with Twinkle Khanna’s chic French Browns look.
DRAWING INSPIRATION FROM THE ELEGANT FRENCH GIRL, FRENCH BROWNS IS ALL ABOUT DISTINCTLY RICH AND LUSCIOUS HAIR COLOUR TRENDS. TAILOR-MADE FOR STYLISH MODERN WOMEN, FRENCH BROWNS OFFERS THE PERFECT LOOK FOR INDIAN HAIR TYPE AND SKIN TONE.
Customised, personalised That the French Browns collection is bang on with the latest hair colour trend globally makes it an instant pick-me-up for colour lovers. But the cherry on the cake is actually the six shade colour palette that’s tailor-made for the Indian skin tone. Six shades each from the Majirel and INOA portfolios create the perfect blend of cool and warm colours, specially curated by L’Oréal Professionnel. With 12 distinct hues at your disposal, creating trendy hairdos and wearing a new look for every season is just a salon appointment away.
Can contour, will contour After the ravishing shades of the French Browns collection, next on our list of favourites is the hair contouring technique. Taking off from the make-up contouring trend, hair contouring is a custom-made colour application technique that adds a unique touch of personalisation to the French Browns looks. The careful placement of colour around the face enhanced by the effect of light and shadow helps in accentuating the best aspects of your face. Twinkle’s look for the French Browns collection exemplifies just how cool this colouring technique is!
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HAIR/Care
SUMMER SMOOTH Tresses It’s time to bid goodbye to all summer hair woes and get ready for soft tresses with hair serums by Matrix.
A
lways on the go and up for the next challenge of the day, a woman doesn’t let anything dull her confidence and spirit. So, how can messy hair come in her way? While she has several things on her plate to worry about, summer hair care isn't one of them as she always has a solution in her bag: A Matrix hair serum. Exposure to sun and scorching heat damage hair and make them frizzy and dry. Dust and pollution add on to these woes making it difficult to manage smooth, functional and healthy hair while being on the go. Recognising this
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need for maintaining flawless hair with minimal effort, Matrix, the world’s No. 1 American Professional Brand, presents instant solutions to taming the tresses. THE CURRENT RANGE OF SMOOTHING SERUMS BY MATRIX INCLUDE: Biolage Deep Smoothing Serum Biolage Advanced Scalppure Serum Opti.care Smooth Straight Serum zzling Shine Serum Opti.black Dazzling
Biolage Deep Smoothing Serum The Biolage 6 in 1 Deep Smoothing Serum is the e professional hair solution to all hair care issues. The ment serum’s formula that guarantees new-age nourishment with avocado and grapeseed oil coupled with frizz lity taming polymers. It promises to ensure full functionality in even 97% humidity due to its light and non-sticky es. formulation. Adds instant shine and instantly detangles. d How to Use: Work a small amount of product in hand and apply evenly through damp hair. Blow dry or style e as desired. The serum can be reapplied throughout the day for added shine and frizz control. Price: `295 (100 ml)
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Biolage Advanced Scalppure Serum No more scalp woes with the Biolage Advanced Scalppure Serum- the 1st multi correcting scalp leave in serum infused with ingredients that help reduce excess sebum, remove dandruff and instantly soothe and hydrate the scalp. How to Use: Take a small amount of the serum and gently apply to scalp to remove dryness. Price: `460 (100 ml)
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Opti.care Smooth Straight Serum Opti.care Smooth Straight Serum is the perfect one for straightened or smoothened hair. Enriched with Shea Butter it not only smoothens and tames fly-aways but also prevents it from split ends. The tresses continue looking tamed, silky and shiny. How to use: Use a small amount on damp chemically straightened hair especially at the tips for a soft, smooth and shiny result.
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Price: `445 (100 ml)
Opti.black Dazzling Shine Serum Achieve natural, shiny hair with Opti.black Professional Shine Enhance Serum which is the one stop solution for all types of dark coloured hair. With dazzling shine, it protects its hair colour from the harsh summer sun for up to 24 washes when coupled with its shampoo and conditioner. How to Use: A small amount of it applied on damp hair helps render smoothness, softness and a reflective shine to it. Price: `445 (100 ml)
Advice from the ‘Hair’ Wise: Carry your hair serum wherever you go and spritz some every now and then to control your locks! 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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HAIR/Men’s Styling
MESS-UP THAT POMPADOUR Pull back those flocks to one side and add an edge to the hairstyle by curling them up.
Amp Up Your Summer Hair Game Take inspiration from Jacks of London’s recent collection - The Modern Gent - and wear an effortless hairstyle this summers. For temperatures are high, you have to be cool and confident.
Hair: The Jacks of London Art Crew Photographer: Barry Makariou Products: Jacks of London The True Gent Range
STYLISH SIDE SLICK Put your hair back, slick them on one side but create some drama by adding wave with your fingers. 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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HAIR/Experiential
lakme Absolute: Hitting it Right with Hair Spas
S
hailesh Moolya, National Creative Director– Hair, Lakmé Salon explains, “The newest hair spa range that we have introduced have been formulated using sources like Quinoa, Keratin and Essential Oils. They strengthen the inner structure of dehydrated hair, hydrate it and restructure it from any environment or chemical damage. By incorporating this into your weekly routine you can expect a healthier scalp, softer hair and increases moisture levels. It is essential to find time and take care of your hair and with nourishing hair spas, your hair gets the extra attention it deserves.” THE SET OF SPAS BEING OFFERED ARE: Quinoa Spa: Formulated using the superpowers of Quinoa, a natural source of calcium, irons and vitamins, this treatment is for dehydrated and weak hair. It strengthens the inner structure of the strands has reconstructing properties. Kera Spa: Meant for strengthening chemically treated hair, this treatment uses Keratin Impact that intensifies nourishment and increases resilience levels. Lush Organic – Cool: A luxurious treatment that induces the benefits of essentials oils like Rosemary
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Priced at INR 2600, it wouldn’t seem a lot for those who respect hair health and personal pampering!
and Mint, this hair spa prevents the ageing of scalp, cools it and smoothens hair. Lush Organic – Nourish: This intensive treatment will restructure over processed hair using Argan Oil, Vitamin A and E to nourish hair and soothe the scalp. EXPERIENTIAL: What I Chose: Lush Organic – Cool: A luxurious treatment that induces the benefits of essentials oils like Rosemary and Mint, this hair spa prevents the ageing of scalp, cools it and smoothens hair. This combines products from PURE RANGE of cooling shampoo, conditioner & Pack. The tingling of the shampoo on the scalp itself was a sensation you would love to live with, as the mercury seems to touch mid 40s! However the entire treatment that combined massage and a pack and left the hair feeling smooth, silky and perhaps denser! Since the next week & a half was travel, travel & travel I really didn’t feel the need for getting my hair styled again for a while!! Expert: Daniel at Lakme Absolut Salon, New Delhiwith over 5 years experience, he seemed to be in the groove about analysing and delivering the results!
BEFORE
AFTER
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HAIR/Education
NALINI GIVES BACK
The first guru of Indian hairdressing is endowing the lesser privileged aspiring hairdressers with the one thing that will help them win all life battles – education. We speak to the doyen herself, Nalini Nagaemwala of Nalini – Nalini and Yasmin Salon, to find out more about her initiative. — By Kanishka Ramchandani
Nalini Nagaemwala of Nalini – Nalini and Yasmin Salon
WHAT IS THE IDEA BEHIND ‘NALINI GIVES BACK’? “Nalini Gives Back” is what I wish to give back to society by creating careers for the lesser privileged in the hair and beauty industry, which is so close to my heart. WHAT KIND OF STUDENTS ARE CURRENTLY ENROLLING FOR THESE COURSES? An important course for the lower income group is the Ladies Haircutting Course and the Gents Barbering Course. This course is facilitated by Proctor & Gamble Wella, Shiksha. The course is at 50% the price as encouragement needs to be given to the lower income group specially barbers who could never afford this course earlier. Many lesser privileged young men and women are interested in careers in the hair and beauty industry. The younger lot tends to choose the hair and beauty courses while the slightly older women choose either the beauty or the spa course. While most of them take up jobs, the older women prefer working part time and going from house-to-house doing simple beauty and spa services. WHAT PROVISION HAS BEEN MADE FOR THEIR JOBS? We get inquires regularly and we refer our students to various salons. The students also make an effort and go for interviews and get jobs easily. WHERE ARE THE TRAINING SESSIONS UNDERTAKEN? A room at our salon is dedicated for the training sessions. HOW DO YOU PLAN TO EXTEND THIS PROGRAMME THIS YEAR? I am happy doing this programme the way it is but we can look at increasing the number of batches. 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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TREND WATCH
THE MILLENIALS Sebastian Professional held an invigorating gallery jam session with a music performance and live styling by their international trainer as the brand revealed its trend collection for 2017.
T
he venue was unique, so was the concept. A live hair show was combined with a scintillating music performance at the G5A Gallery in Mumbai. The hairdresser was none other than Sebastian Professional’s Creative Artist for UK and Ireland – Richard Windle, while the singer was the lady with a mesmerising voice – Monica Dogra. The event celebrated Sebastian Professional’s Eclectic Collection. Designed by Michael Polsinelli and Shay Dempsey, Sebastian Global Art Directors, the trends in the collection followed only one rules – no rules. The collection also featured master tattoo maker Maxime Buchi. The inspiration for the trends was the ‘IT’ crowd that flocks to fashion events and then trickles down to high streets and nightlife spots. The hairdressers twisted the commonplace unexpected connections. Through this collection, Sebastian also introduced Sublimate, the ultralight finishing crème, which is the last touch given to the hairdo, making the selfexpression complete. The entire styling range has graphic impressions on the packaging, created by Buchi. The highlight of the collection is the use of eclectic embellishments such as belt buckles, clip parts, leather strings, et al. High shine is juxtaposed with matte finish and undone hair is pitched against structured braids. Eclectic collection is all about the personal signature statement of the wearer. At the event in Mumbai, Windle recreated the Eclectic collection on Indian models, leaving a trail of inspiration for the hairdressers in the audience.
Sebastian Professional’s Creative Artist for UK and Ireland – Richard Windle
BEAUTY LAUNCHPAD IN AN EXCLUSIVE INTERACTION WITH RICHARD WINDLE: HOW DID YOU START WITH SEBASTIAN? I was a hairdresser at a salon and Sebastian came to our salon to open an account with us. I knew some of their products, but their back story, how they evolved over the
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years and how they have products by hairdressers and for hairdressers really interested me. They had an opportunity wherein a hairdresser could become their representative on an educational and creative level. I remained a hairdresser but would get to go for seminars and events. Then 11 years ago I joined the company full time. WHAT WAS THE INSPIRATION BEHIND THE ECLECTIC COLLECTION? The inspiration was number of elements. One of the elements was the generation of millenials. The real inference what the millenials are using and doing today. This generation doesn’t necessarily want to be one thing, they want to bring the pieces together and create their own sense of style. The other aspect was the creative process of fundamental hairdresser. We took the classic things that we do in hairdressing every day such as ponytails, braids, brushing and setting and gave them a modern twist. And finally, we used the idea of repurposing elements. So, everyday items like clips, hair clips, leather cords and pins were used to adorn the hair. All these elements were taken together and given a Sebastian twist.
with an iron. And in another part they might do something different like running the iron up and down the hair and curling it. The end result is the multi formation of movements, twists, kicks and curls all interacting together. IS STRAIGHT HAIR OUT? I think flat hair is out, but not necessarily straight. WHAT ADVICE WOULD YOU GIVE TO INDIAN HAIRDRESSERS? I would say to Indian hairdressers grab as many opportunities to observe, play and practice. Go for hairdressing courses, observe other hairdressers that you admire, learn the techniques and then bend the rules.
BUT WHY NO HAIRCUTS? This time around we really wanted to focus on styling. The idea was to give the millenials ways to style themselves with their existing look. So, we can take short hair or long hair or we can add hair and create these looks. It was not about having a certain shape, it was more about technique. MOST OF THE LOOKS IN THE ECLECTIC COLLECTION HAVE LONG HAIR WHICH WORKS WELL FOR INDIA? Absolutely! From the styling perspective we try to inspire the hairdresser to say “I could do that, but I could do it my own way!” And they also get to share that with their client who takes the basic element and does it in her own way. WHAT IS THE PLAN TO ROLL THE COLLECTION OUT TO INDIAN HAIRDRESSERS? From my perspective the plan is to educate some key hairdressers and the education team in India. They would in turn go out to train at the salons and the hairdressers through the seminars and workshops. Once they understand the technique, they can explore what else they can do with it. So, the idea is to take the essence and develop it your way. WHICH STYLING TREND IS LIKELY TO REMAIN THROUGHOUT THE YEAR? That’s a good question! I think the main styling trend for people with long hair will be to randomly weave their hair using different techniques. They might curl the hair perfectly in one area and then twist, bend and clamp it 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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HAIR/Trends
Getting Adhuna Bhabani, Founder and Creative Director, BBLUNT, pens down her ideas of a picture perfect summer with hair that’s as healthy as it is trendy.
F
rom designing iconic looks for the silverscreen stars to creating personalised style statements for her discerning clientele, from establishing a strong salon chain in the highly competitive Indian hair industry to launching her own line of hair products, she has done it all! We get Adhuna Bhabani, Founder and Creative Director, BBLUNT, to give summer hair advice on care, colour and styles. We believe in getting you the best of hair experts for our trend features, and who could be better than Adhuna!
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SPRING/SUMMER 20 2017 TOP TRENDS
With the summer sun setting in, nothing really trumps a great summer cut! The trend doing the rounds is more non-fuss hairstyles, mostly unkempt, messy and go-with-the-flow hair for 2017! There is a strong 70s influence in hair as well as in fashion. The shag is really standing out – it could be with or without a fringe. The hair is slightly longer in length and beach-y along with shorter layers on the top. Even for more dressed up hair, the idea is to work with the natural texture –slightly disheveled in terms of cuts that can be long or short.
Indian hair is different. I can’t stress this enough! While the hair canvas in the West serves as a fresh base for any colour, choosing a hair colour for Indian skin tone can be slightly more difficult. We cannot blindly follow hair trends that work in the West. Depending on what you fancy but more importantly what goes with your skin tone, eye colour, personality as well as the predominant colour in your wardrobe, you can choose from a variety of soft-warm browns such as a Honey Caramel, Mahogany to Deep Burgundy or Wine, Rich Chocolates, Coffee Browns and Vibrant Reds that top the trends this year. Another colour trend to watch out for is Blue Black – it’s BIG for this season! This is simply black hair with a tint of blue keeping it classic yet cool both at the same time. Our latest range, BBLUNT Salon Secret Hi Shine Crème hair colour comprises exactly the shades mentioned above. This is salon quality hair colour in a 3 part system v/s the regular 2 part formula that includes our BBLUNT
ine e magic of Shine Tonic. Remember, shine is as important as the colour itself. We understand that today’s on the go lifestyle makes it difficult for everyone to go to a salon, especially for a colour job, so with Salon Secret our attempt d was to bring the same quality, finish and air salon-like perfection when it came to hair colour, to every Indian household. With d at home colouring, if done correctly and with a quality product, no professional stylist will be averse to it. Having said that, some colour jobs require technique and need to be done by a professional hair stylist. The colour n palette on the salon floors comprises an infused Smokey Grey, Silver, Lavender, Lilacs, Denim Blues, Oil slick infused colours of Dark Blue, Green and Purple.. Techniques are also varying between Hair Colour Contouring, Shadowed Dark/Colourful Pastel roots, Rainbow hair, Colour Melt, Baby Lights, Sombre and Flamboyage depending on the w shape, cut, natural hair texture and how subtle or bold the client wishes to be. 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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Embrace the natural texture of your hair, don’t fight it! You can also create more texture through a haircut. Ask for texture services at any of our salons.
Experiment with a variety of braids this summer. You can choose from Half Braid, the Braided Ponytail, a Braided Bun, Messy French braids, Fishtail or Side Braids. Round brush blow dry is passé. It’s nicer to do a more natural finish blow dry with your fingers instead of the brush for a softer, easy look. Partings and fringes are a fun way to change up a practical swept back look for summer. Hair Accessories are big this year! The bold and experimental can pick from Little Shilpa’s collection of head pieces. Fun floral clips are great for our summery days and Dainty diamante pins work perfectly for a night look. WHICH TRENDS ARE PASSÉ? Blonde highlights and straightening WHAT HAIRCARE ADVICE SHOULD BE FOLLOWED FOR SUMMER? Firstly, it’s important to stay hydrated, drink plenty of water and eat right! Fresh seasonal summer fruits and vegetables along with protein rich foods whip up a much needed balanced diet. Healthy eating habits need to be supplemented with the right haircare regime which we tend to ignore amidst our busy lifestyles. To maintain a healthy scalp and decrease hair fall, make sure you shampoo at least twice to thrice a week. Don’t forget to use a shampoo and conditioner that is best suited for your scalp and hair type. Also, to avoid split ends, ensure you trim your hair every 6-8 weeks to maintain shape and cut. Limit the use of heated tools on your hair this summer. However, if you have to succumb to heat
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styling, BBLUNT’s range enriched with SPF and heatprotecting properties is your best and safest bet. I swear by Climate Control Anti Frizz Leave in Cream and use it by the bucketful. It’s a versatile product that not only protects as it styles but enhances the natural movement of your hair. For coloured hair, always use a colour protect shampoo to ensure your colour job lasts as long as possible. Also, it’s important to opt for regular deep conditioning treatments and relaxing head massages to stimulate the scalp and ensure the colour doesn’t leave your hair dry and frizzy. Lastly, always be armed with BBLUNT’s Back to Life Dry shampoo, please! In fact, this should be part of every traveller’s essentials kit. Spray from 6 inches away on to the roots, rub it in for a few minutes and revamp dull, limp or greasy looking hair instantly. This is a quick fix to refresh second day hair and is a great trick to also get your blow dry to last longer.
PHOTO: ASHLEY GAMBLE
BEAUTY
UP T O
L IA C E P S E R A C SUN
THE MIN UTE
BEAUTY/Preview
Extracts Of Tomato, Turmeric, Lemon & Grape Seed Packed Into Soulflower’s Latest Offering For Relieving Sun Tan. The brand has introduced ‘Soulflower Complete Fairness Sun Tan Removal Set of 5’ for complete fairness and suntan removal which includes Soulflower Juicy Red Tomato Soap, Soulflower Grape seed Carrier Oil, Soulflower Turmeric Essential Oil, Soulflower Lemon Essential oil and a luffa. The combo set has been put together to ensure a tan free skin by restoring natural moisture and rejuvenating skin cells. Price: `1,400
Kara Wipes has launched sunscreen wipes. With Plum and Aloevera, it protects skin from harmful UVB rays of the sun as it comes with SPF 20. It helps clear lifeless pores, dead skin cells and slows down skin ageing. Convenient to use and easy to carry, it is pure, soft and has high moisture absorption capacity. Price: `80 (10 wipes) and `200 (30 wipes) Oshea Herbals has introduced Oshea UVSHIELD Sun Block Gel with SPF 20 which blocks the harmful appearance of UVA & UVB sun rays. The gel formula prevents skin from sun burn, tanning, hyper pigmentation, premature ageing and lightens the skin tone by regulating skin darkening pigments. It has Aloe Vera Gel as an active ingredient which works on reducing sunburns and skin tan. Price: `195
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Shahnaz Husain’s sun block products come with organic ingredients and the latest scientific techniques. Quickly absorbed into the deeper layers of the skin, they protect the skin powerfully, providing broad spectrum protection and blocking out the sun’s harmful ultraviolet rays. They come in two variants: Sunb Sunblock SPF 40 and Sunblock SPF 25. The p products contain natural ingredients like a aloe vera, sunflower, cucumber seed seeds, carrot seed, ginseng, green tea, shea butter, almond oil, etc. Price: Range starts from `165 Price
Epique’s Intensive Luminescence Cream depigmentation formula helps undoing the effects of harsh sun by reducing dark spots, wrinkles and uneven skin tone. The depigmentation solution in the cream is packed with concentrated plant molecular extracts, which helps in revitalising skin and restore its luminosity. With regular usage, the cream also prevents the formation of future dark spots and other skin discolourations. Price: `3,800
A Astaberry Biosciences has launched Papaya Sunscreen Crème with SPF 30 which claims to work as a skin brightening formula and heals dark spots and pigmentations. With Papaya as an active ingredient, this Sunscreen Crème shields the skin from harmful UVA and UVB sun rays and reduces the appearance of skin tan, blemishes and freckles. It has a fast absorption and non greasy water proof formula. Price: `120 P
CELEB SPEAK
The
Rising Star This girl is all set to impress the Hindi filmdom, after having left a trail of good work down south. Meet Jyotii Sethi in an exclusive interview with Beauty Launchpad. — Kanishka Ramchandani
T
he Telegu film industry, popularly known as Tollywood, saw a rising star when Jyotii Sethi made her acting debut in the film ‘Where is Vidya Balan?’ She also made an impact with her work in a Punjabi short film. With a slew of ad campaigns to her name, Jyotii is all set to make her debut in Bollywood. We get up, close and personal with her to find out about the beauty regime of this dazzling diva.
role of a Delhi girl, which I am in reality. So I have not really got a chance to experiment much yet.
What prompted you to get into acting?
Unwind Mantra
I was never fascinated with the world of cinema and never thought of becoming an actor. One day a photographer spotted me on a social networking site and asked me if I wanted to do a shoot for him. I took it up and the pictures came out to be out to be amazing. I started with doing a few songs in Punjabi, after which I decided to move to Mumbai and take up acting as my career.
A good shower is enough.
Inspiration Every actor is an inspiration in one or the other way to me but I really respect actors such as Nawazuddin Siddique who have really made it on their own.
Beauty Regime I regularly indulge in pedicure and hair spa.
Favourites Bobbi Brown, M.A.C and Chambor
Do you spa? At least once a month!
Jyotii’s secrets •
On a bad hair day… you make a high bun
•
One skincare product you can’t live without... a cleanser
•
Journey so far It’s been a roller coaster ride. Adventures, surprises, failures, success and rejections, which have made me stronger.
One must-have make-up product... a primer before all the make-up
•
One go-to home remedy for skin... Milk
•
Five things you always carry in your handbag...
Goals in life
Perfume, sanitizer, moisturizer, dry shampoo and
I don’t set goals so I have none. I only believe in working hard every day and making the best out of each day.
some money in case I forgot any of the above
Projects My two amazing Bollywood films are in the pipeline. We will make official announcements soon.
mentioned things •
Style with comfort •
Experimenting with looks In one of my Bollywood films, my look is natural with no make-up and hairdos. And in the other one, I am playing the
Your favourite fashion statement... Die for shoes or kill for bags – what’s your fashion mantra?... Die for shoes
•
Your favourite beauty icon... Rekha ji 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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BEAUTY/Lookbook
ROYAL INDIAN
Bride Magicc Mirror Salon n Bridal Studio presents the royal bridal collection for the season. Inspired by Indian Royalty, the looks are a blend of traditional and contemporary elements. Says Veteran Industry Professional - a celebrated makeup artist, hairstylist and an educator - Meerra Mevawala, the mastermind behind the collection, “Every bridal look is given a modern touch and elegance keeping in mind the latest trends. Every look is given a feminine touch of classic styles. The collection is spread across four looks — Mehendi, Special Occasion, Contemporary Bride and Asian Bride.” Meerra Mevawala talks about the collection’s inspiration...
Hair & Make-up: Meerra Mevawala, Magicc Mirror Salon n Bridal Studio Meerra’s International School of Make-up & More Photography: Dilip Yande Styling/Wardrobe: The Image & Styling House Jewellery: Beauti Art
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Contemporary Bride
LOOKS Mehendi: Emerald itself is a stone of successful love. The richness of the emerald stone has inspired the overall look, which has been expressed on the eyes. It reflects on the dress and jewellery. Special Occasion: Saffron is priceless and so is their occasion. The colour orange gives radiance, warmth. The jewellery and outfit was chosen in blend with the entire elegant look. Asian Bride: Collection Mystical Ruby - It is expressive, dynamic magical and attitude reflects the royal queen. The hair accessories and jewellery have been inspired from the Asian Queens of India. Contemporary Bride: Collection Black Diamond - It symbolizes self control and resilience. It has protective energies. It has a subtle fashionable modern look approach.
Asian Bride
Special Occasion
INSPIRATION & RESEARCH “My inspiration is our very own Indian royalty. For centuries right until India had many princely states and ruled by the Indian Kings. The lives of the Indian Royal families has always been larger than life. The cultural heritage, the palaces, their clothes, ornaments, way of living, all things boasts about their extravaganza lifestyle and vastness. When you visit the palaces, have a peek into the way the Kings and their families used to live in old days. It was so grand and magnificent. Just a small visit to any palace makes you feel grand & loyal. Hence taking the inspiration from this, I have tried to create the whole look.�
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BEAUTY/Lookbook
Mehendi
Makeup Products: Cleansing, Toning &
Moisturizing with Dermalogica Primer: MAC & Kryolan Foundation & powder:
Airbrush Temptu, Make Up For Ever, MAC, Bobbi Brown Eye palette: MAC, Urban Decay, Inglot, Naked, Huda Contouring palette: Anastasia Mascara: Kiko and Lancome Highlighting palette: Glow kit (Anastasia), Inglot Lipstick: Huda, Kiko and MAC
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SUMMER CARE
Make skin summer ready J Tara Herron, Director, The Imperial Spa, Salon and Health & Racquet Club, talks about prepping your skin up for the hot months.
T
he sun is the giver of life on Earth but is also the harshest element that we have to face. Providing warmth and vitamin D, which the body absorbs from the sun to strengthen our bones and boost our energy levels, too much direct sunlight over 20 degrees will cause damage to the skin that can be difficult to repair. Skin that is overexposed to the fierce elements without protection, whether it is wind, sun or snow, is robbed of its natural oils, which are its innate defense mechanism causing dehydration and damage. Such damage occurs in the form of deep lines and cracking of the epidermis and burning, which results in dark spots that form beneath the layers of the skin. As we know deep brown spots known as melanoma can become dangerously malignant and form cancerous cells. Although this crucial knowledge has changed the way people sunbathe, even as recently as the 1970s sun worshippers would bake for hours without any sun protection, and aggravate the skin more by using thin oils to enhance tanning. Much has been learnt since those hedonistic days and we now know that wearing SPF not only protects the skin from irreversible damage but also is an essential anti-ageing tool to prevent the signs of premature ageing and cell degeneration.
PHOTO: FREEPIK
SAFE FROM THE SUN For optimum face protection, I advise at least a 30-50 factor SPF or complete sun block if your skin is super sensitive. In the summer months, apply sunscreen at least twice a day if you are outside a lot. When on the beach you will need to reapply it every couple of hours. Wear large sunglasses and hats to help protect the delicate eye tissue. This will help prevent unwanted lines that result from the eyes squinting against the sun. Lips also need
extra moisture and protection. Even naturally darker skin needs an SPF so no matter what shade you are, be sure to protect and cover up.
J Tara Herron
CHOOSE WISELY All parts of the body need protection from the suns’ ultraviolet rays as too much absorption of UV rays will degenerate the immune system and weaken the skin cells. Avoid creams that contain toxic substances such as octinoxate, which produces free radicals that attack skin cells; homoslate that affects hormones and endocrine balance, parabens as they contain petroleum and retinyl palmitate as research has shown that this can develop skin tumors.
To effectively avoid the sun’s damaging UVA and UVB rays find naturally blended or organic products that contain zinc oxide and titanium dioxide as well as green tea, which is a powerful antioxidant. In case of skin burn, treat it with aloe vera gel, which is a cooling and soothing natural analgesic with an anti-inflammatory effect. Calendula creams can also be helpful. Hydrate the body with water and the skin with rich moisturisers that contain important healing ingredients such as argan oil, avocado, apricot kernel, olive oil and shea butter. Enjoy the bright summer energy but be smart and protect yourself, ensure good health and preserve your beauty. 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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BEAUTY/Summer Special
Team Launchpad tried some of the summer special products of different brands and here is what we think what works the best in this scorching heat. — By Team Beauty Launchpad
STAPLES
NYKAA MATTEILICIOUS LIP CRAYON Of all the products that Nykaa has introduced recently, we loved the lip crayon for many reasons! The first and the most important one is that it needs no touch ups. It stays as it is all day long even if you eat, drink and do what may during the day. With lovely shade range, it offers supreme colour coverage exactly what you have been asking for. Though matte, it’s rich, creamy and recommended for the perfect pout!
BEYU COLOR BIGGIE (MATT)
The only lipstick which proved itself against fading and smudging is BeYu Color Biggie (new German Colour Cosmetic brand). It should be on your must-buy list this summers for it stays as it is for six hours straight tried and tested. The colour coverage is supreme and bold. Pro tip: Use a petroleum jelly five minutes prior to applying the lipstick. Forget about re-application, it won’t go anywhere off your lips. MAYBELLINE SUPERFRESH COMPACT LLINE WHITE SUPERFRES
This Compact is exactly what you need this summers. It keeps skin fresh and works as a natural layer true to your skin tone. The best part is that is comes with SPF 28 which is helpful if you’re stepping out for while. No more melting of make-up, this product should make its way to your vanity box this summers.
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INNISFREE GREEN TEA MINERAL MIST When the heat strikes you hard, believe us you would love this mist. When drained of all energy and sweating, spray this mist all over your face for instant (we mean it) cooling and refreshing effect. What more you need on a hot day? Go for it for immediate skin hydration. Minimal but pleasant, its fragrance just adds on.
OSHEA NEEM PURE FACE PACK As summers bring with it a number of skin issues, we decided to use this pack to check if it actually combats the summer skin woes as it promises. Though, it is too early to say if it really works on pigmentation and spots, what one of us experienced was that it considerably reduced the chances of pimple outburst. Do we need more? Also, it doesn’t stretch or dry out the skin. You need it in small quantity and its fine texture makes it easy to apply and wash off.
Editor’s Pick COLORBAR’S JUST SMOKEY EYE PENCIL The Colorbar eye pencils, which come with a smudge-brush on one end, is the easiest to apply. It simply glides on and is as smooth as butter; no joking there. The price is descent and the length of the pencil is relatively longer. I would want to own all seven shades for it’s all worth it. For the kind of schedule I have, I am glad it is long lasting and makes eyes pop - day or night! The smudge-brush is apt to create smokey-eye look. Apply on the waterline as well to complete the look and you may need no other eye penci!.
DEBORAH MILANO LONG LASTING LIPSTICK
As the name suggests, it lived up to its promise of being long-lasting when we tried it on. It didn’t go off, at all. What we loved the most is the hydration it provides even though it has matt finish. What more! Reap the benefit of a primer with this lipstick.
Ritoo Jhha, Editor-in-chief
* Reviews mentioned are personal opinions of writers. Readers should take the recommendations based on personal preferences. 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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BEAUTY/Skin technology
Skin Diagnosis Within 60 Seconds Cheryl’s Cosmeceuticals has developed an in-salon skin diagnosis system that will become your single stop solution for skin diagnosis.
O
ur skin goes through a lot every day leading to many skin problems. People often resort to salons for solutions however, salons too face certain limitations while diagnosing the skin to recommend suitable treatments. An accurate diagnosis is critical to get the most effective treatment for skin replenishment. There is hardly any tool available in
the market that enables salon professionals to carry out a diagnosis that is backed by science and technology. Cheryl’s Cosmeceuticals India's first professional skincare brand, introduces The Skin Scan App, India’s first professional in-salon skin diagnostic application, a tool that will enhance the salon professional's expertise to diagnose skin concerns.
APP BENEFITS Expert Diagnosis Identifies individual skin profiles and recommends treatments and home care regimes which meet every client’s needs. Detailed Client Consultation Find out which treatment and product is perfect for the client based on his skin profile. Client Management Save clients’ information and skin profile and treatment history; schedule appointments on the spot; keep a track of the client history which helps improve the consultation process. Product & Treatment Showcase Improve your expertise with the detailed Product & Treatment overview. Update yourself with new product launches and the latest promotions by upgrading the app to the latest version. Enhanced Customer Experience Enhance your services with customized recommendation and make your clients’ salon experience special. Ì
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STEPS TO FOLLOW
Step 1: Log-in Screen - One-time registration in order to sign in Step 2: Begin Skin Scan - Client’s need to answer series of questions to help identify their skin Type, Condition and Concern. Step 3: Collect Client Information - Clients are asked to update their personal information. Step 4: Quick Recap - In case the client wants to change answers! Step 5: Skin Scan Results - The results are a 3 step transformation process that highlights: The concern The cause The solution Step 6: Cheryl’s Recommendations: In-salon treatment Home care products
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BEAUTY/Bridal Diaries
The
Million Dollar
Bride
A fully charted Mediterranean cruise, a guest list peppered with celebrity names, an envysome designer trousseau and more — the $30 million Sana-Adel wedding was nothing short of a royal affair. — By Rakhi Jerly
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ormer Beauty queen Sana Khan wed Dubai based Danube Group heir Adel Sajan with a four day extravaganza cruising over the Mediterranean waters. As the ‘Princess of the Danube Throne’, the bride played her role to perfection in vibrant looks that echoed the luxurious vibe. Celebrated make-up expert Chandni Girdhar along with hairstylist Shiv Shankar Thakur created four discrete looks for the bride, who looked straight out of a fairytale on all occasions.
Retro Welcome The welcome dinner aboard the Costa Fascinosa had the bride stealing the spotlight in a glittering 1920s flapper-inspired dress by Neeta Lulla. Her hair fell over the shoulders in vintage curls, while the bold make-up was highlighted by deep red lips. Keeping up with her lavish diamond jewellery were a pair of Dolce & Gabbana statement heels.
Starry Sangeet The bride danced away the night in an embellished emerald green lehenga by Neeta Lulla. Adding a royal appeal to her lavish ensemble was the tulle cape trail, antique layered necklace, a heavy maang tikka and matching jhumkas. The shimmery eye make-up and centre parted open waves reined in the classic bridal look.
Floral Baarat The pastel blue off-shoulder outfit with 3D embellishments designed by Anjali Khushalani brought out the flower-child in Sana. A pearl-studded tiara crowned her voluminous curls, while the natural make-up syched with the colour scheme of blues and pinks. Signature diamond jewellery completed the day look.
White Gala Reception The newlywed literally lit up in a Disney inspired custom white gown by Neeta Lulla. The gala night bathed in white was accentuated by Sana’s glittering diamond accessories and crystal Jimmy Choo heels. A matching crystal tiara embellished her braided updo, while popping pink lips added contrast to the look. 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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BEAUTY/Men’s Special
For the Well-groomed Man Get hold of the latest men styling products this months! TRUEFITT& HILL BEARD AND MOUSTACHE CARE RANGE Truefitt & Hill, the oldest barber shop in the world, has introduced a range of Beard and Moustache care products in India this summers. The Beard Oil, Beard Balm and Moustache Wax are said to be a treat for beard and Moustache this season.
This product combines Bees Wax and Shea Butter with Jojoba, Kukui Nut, Avocado, Sunflower and AloeVera Oil. This allows the moustache to be styled into a variety of shapes and provides a glossy, controlled and well-groomed look. Grapefruit, Mandarin andBergamot oil, provide an underlying scent. Price: `2,000
Beard Oil:
Beard Balm
Made with a natural blend of the finest oils - Coconut, Avocado, Sesame,Jojoba and Argan, the beard oil leaves the beard looking and feeling soft, well-conditioned and nongreasy. The blend doesn’t clog pores or hair follicles. Price: `2900
Alcohol and paraben free with natural and non-synthetic ingredients, this formulation is a blend of Jojoba, Kukui
Nut, Avocado and Aloe Vera Oil in combination with Shea Butter and Bees Wax. It nourishes, conditions and softens the beard bristles. Regular use aids in the prevention of dry, itchy and flaking skin. Grapefruit, Mandarin and Bergamot oils combine for fresh scent. Price: `2500 Availability: Across all Truefitt & Hill outlets and www.truefittandhill.in
MoustacheWax Formulated using natural and nonsynthetic ingredients, Moustache Wax is alcohol and paraben free.
THE REAL MAN BEARD AND MOUSTACHE OIL Dark Classic Beard & Moustache Oil The new addition to the brand’s men grooming products is the range of beard product - Dark Classic Beard & Moustache Oil. It has a cooling effect and the key ingredients are jojoba oil, Tee tree oil, Olive oil, Almond oil, Sandal wood Oil, Cedar wood oil, Sunflower oil, Coconut oil and Vitamin E. This blend of oils has a twofold benefit on the skin and beard - It helps make the beard soft, shiny & smooth. Price on request
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Maple Mint Beard & Moustache Oil Another newly launched beard product from the brand is Maple Mint Beard & Moustache Oil. Maple Mint is beneficial as a hair growth stimulant. The Maple Mint Oil helps in preventing premature greying of facial hair. It has antiseptic, astringent & regenerative qualities aid to balance the PH level of the skin treating dry skin conditions, rashes & itchiness. Price on request Availability: www.therealman.in
BEAUTY/ Fragrance Preview
Summers
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COLOGNES Do away with summer woes with some new enchanting fragrances! 1. NAUTICA VOYAGE SPORT
Push your limits! Inspiration: This fragrance speaks to the man with a competitive spirit, who commits to every task. Notes: Opens with accents of Sea Spray Accord and SeaSalt enhanced with doses of Coriander and Citrus Zest.The heart is a combination of Geranium,Green Peppercorn, Apple and Palm Leaves and base is blend of Brazil Wood, Musk, Patchouli and Vetiver.
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2. SALVATORE FERRAGAMO UOMO
Sense of elegance and beauty! Inspiration: A modern gentleman with atypical Italian attitude, full of charisma, creativity and style wherever he goes. Notes: Opening is infused with ingredients of Black Pepper, Cardamom and Bergamot. The heart of the fragrance is built around an Italian ingredient, the Tiramisu. The combination of Orange Blossom and Ambrox and Cashmere Wood and Sandalwood seal the fragrance with a touch of Tonka Bean.
3. COACHEAU DE TOILETTE Spirited and Sensual! Inspiration: It is a floral green scent inspired by the spontaneous energy and chic downtown style of New York City. Notes: The fragrance opens with fresh pear, which gives way to white Alba roses, before drying down to cedar wood base note.
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4. UNITED COLORS OF BENETTON COLORS RANGE Celebrate Differences! Inspiration: It demonstrates that colour is not something written on the skin, it is state of mind. Notes: Colors Pink - Citrus Fruity top notes changing to floral heart notes of Orange blossom and Jasmine and ending with woody amber and Oriental musk. Colors Blue - Opening with Citrus notes, the fragrance goes down to floral tea heart notes and sets down with cedarwood, tonka bean and musk accord. 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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BEAUTY/Nail Preview
COLOUR
POP!
1.COLORBAR WONDER GEL NAIL LACQUER The Gloss Effect!
COLOUR YOUR NAILS WITH SOME BRIGHT AND COOL SUMMERS HUES.
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Wonder Gel Nail Lacquer is a new volumnising generation of creamy gel finish nail lacquer, specially designed for colour and high gloss effect which remains fresh even after two days of wear. It doesn’t require the use of UV Lamp. The professional formulation comes with benefits and care for nails. The brush is a specially designed, round cut and fan shaped, to give nails endto-end coverage. Price: `325
2. FACES CANADA ULTIME PRO MATTE Speak your Style! Speak your style with a different texture Matte. FACES Ultime Pro Matte nail enamel provides durability and colour that won’t fade, dull or streak. It’s a long-lasting, high chip-resistant formula with a short to medium drying time, It gives a chic and edgy look with its eight shades available. Price: `275
3. NATIO’S NEW CLASSIC NAIL SHADES The Colour Blast!
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Natio’s quick-drying and long-lasting nail colours now come in three new shades - an addition to Natio’s Nail Colour collection. To its collection of eleven classic nail colours Camellia (pastel pink), Valentine (vibrant red) and Maple (deep plum), have been added. Price: `595
4. NR’S NEW NAIL COLOUR RANGE The Art Effect! NR’S by Nirmal Randhawa (Make up Artist) has introduced new range in mail paints with 5 shades red, silver, reddish pink, lavender & bronze. The shades are also viable for nail art designs. These nail paints are in Gloss finish. Price: `275
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BEYOND BEAUTY ASEAN B A N G K O K
21|22|23SEPTEMBER IMPACT Exhibition & Convention Centre, Bangkok, Thailand
Your last chance to exhibit
90%
of the space taken!
w w w. B EYO N D B EAU T YASEAN .com
ORGANIZED BY |
PLATINUM SPONSOR |
GOLD SPONSOR |
CO-LOCATED |
BEAUTY/Launch
LOTUS PROFESSIONAL
LAUNCHES DERMOSPA SKIN SPA FACIALS
Lotus Professional recently launched its premium in-salon skin facial - dermoSpa Skin Spa facials in an event held at ITC Sheraton, Saket (New Delhi).
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he event was graced by Nitin Passi, Director, Lotus Herbals Pvt Ltd and Dipin Passi, Director, Lotus Herbals. After unveiling the new range of facials, Nitin Passi addressed the audience and salon professionals and shared the insights of Indian skincare industry and role of salons. The dermoSpa range of Skin Facials includes the Japanese Sakura Skin Whitening & Lightening Facial, the Bulgarian Rose Glow & Brightening Facial and the Brazilian Anti-Ageing Facial that are made with rare ingredients from around the world. Suitable for all skin types this multi-step Skin Spa Facial, cleanses, exfoliates and nourishes the skin, while also helping to support good skin health. During the event, Nitin Passi also explained how skincare industry is growing each year and waiting to be explored offering a huge opportunity to the salon professionals. Talking about the product presence, he said “We are going to be there with dermospa skin spa facial at top 500 salons.”
JAPANESE SAKURA SKIN WHITENING & LIGHTENING FACIAL Japanese Sakura or Cherry Blossom is a natural beauty enhancing agent in itself. This treatment combines Japanese Sakura with White mulberry extract which promotes melanin synthesis and keeps the skin bright & clear. Together they form a potent formula that enhances skin whitening & lightning. This facial kit reduces inflammation, skin roughness and enhances the Whitening effect. BULGARIAN ROSE GLOW & BRIGHTENING FACIAL The ‘Bulgarian Rosa Damascena’ or Damask Rose has properties that effectively moisturise all skin types against environmental drying effects and help smoothen skin thus giving glowing and bright skin. The facial kit helps in unclogging and hydrating skin as well as calming sensitivity and tiredness. BRAZILIAN ANTI-AGEING FACIAL (AMAZONIAN RAINFOREST INGREDIENTS) The key ingredients of the Brazilian Anti-Ageing Facial are Murumuru butter and Shea butter which have anti-ageing and skin firming properties. Working together, they are superior moisturisers which promote special moisture in the skin and help it appear more elastic. They also help in skin regeneration and stimulate collagen production, leading to more youthful looking skin. This facial kit is enriched with powerful Antioxidants, Improves skin moisture levels and provides Natural sun protection.
Lotus Professional’s dermoSpa facial treatments are available at select premium spas and salons across the country and are priced at `3,495
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The dermoSpa range also offers a follow –up home care Range that consists of a Face wash, Day Crème and Night Creme for all three variants. These innovative products help in slowing the ageing process, rejuvenate and illuminate the skin and calm & brighten complexion.
PHOTO: OZONE SALON GREEN PARK
BUSINESS
BUSINESS/Interview
BelleWave-VLCC:
Next Gen Tech in Skincare In a recent tie-up, VLCC brought BelleWave, a premium skincare brand, to India with their range of facials. Josephine Song, Global Head, New Product Development at VLCC in a free wheeling chat with Beauty Launchpad expands on brand ethos, innovation and more. — By Ritoo Jhha
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ttempting to tackle specific skin issues with its three premium facials, BelleWave plans to completely map Indian market with its presence through VLCC. Talking about range, ingredients and brand ethos, Josephine Song tells about the brand journey and new technology. Tell us about your journey and what made you launch BelleWave? I started in this industry about 20 years ago. I started with a salon and that’s how know the needs of the customer. Then we launched this brand BelleWave, one which not only deliver results, but is safe too. So, knowing the industry well, I started to create products which clients were looking for.
Josephine Song, Global Head, New Product Development at VLCC
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You have unique background and lot of industry insight. Is there any key insight or a new technology that you want to share with us? One of the treatments and product series that we launched is targeted at telomere level which is based on the Nobel prize discoveries in 2009. The discovery is that human age is due to the shortening of telomere which is part of the chromosome. We launched this series three years ago. People now are not only looking at superficial skincare maintenance but also talking about looking into the cellular level. The next thing will be about reverse ageing. We are already in development of a series to reverse glycation. Most of the products in market are about anti-glycation. The products that we are going to develop is about reversing the already existing glycation.
Concept of anti-ageing is changing with technology advancement. in India ageing starts in late twenties due to environmental conditions. How do you think technology handles that? Next to reverse-glycation, we are developing an antipollution series. We are working on those anti-pollution products that prevent skin from pollutants. The product has to be sprayed on and it prevents pollutants to stick to the skin. The free-radicals are causing the skin to age faster and these products will work against that. What was the first breakthrough product for BelleWave? In 2008, we were the first brand to launch the botanical stem cell. From then, as I mentioned, we have developed the telomere range. The next trend is sunblock which is not against UV rays but also against infrared and the harmful rays of electronic items we use - computers, phones etc. What are the top trends that you see emerging in next few years in skincare? Anti-pollution products, skin protection against all rays, instant result giving products like instant tightening, wrinkle remover.
to other countries. Also, entering these markets let us understand Indian demands, expectations and skin types. We may have an India-specific series! What brought you to India? We have launched new Essencious range of professional skincare facials here. The three treatments are targeted at different purpose and skin types. Plantonic from sea algae is used to energise the skin, another one is made from different plant seeds which treat winkles, fine lines and is for dry and ageing skin and third one is Fermatique Brilliance Facial which uses fermentation and thus product penetrates the skin deeply. It makes skin glow, eradicating pigmentation, spots and uneven skin. They are for both men and women and all age groups. These will be only available across all VLCC centres and priced at `2700.
We are creating BelleWave as an affordable brand in India as compared to other countries. Also, entering these markets let us understand Indian demands, expectations and skin types.”
—JOSEPHINE SONG
What you have to say about fairness products? Fairness to me is about having flawless skin. You shouldn’t have pigmentation and have glow. One of the latest ranges that we are soon going launch in India is Blanc Precision. It has a nano-technology and using a specific delivery system, it goes direct to the cell that’s responsible for the melanin production. So instant of going everywhere, it reaches to a particular cell. You are a wellness guru too, tell us your insights about the wellness space? Eating healthy, sufficient sleep and having balance diet are important. I believe we need supplements too. Our diet these days are not balanced. It is critical to replenish with necessary supplements. BelleWave has supplements which contains powerful anti-oxidant and it is water and fat soluble. It is essentially an algae extract. Tell us about VLCC tie-up and how do you see it panning out in India? It’s great to be a part of VLCC as they have huge presence in India. They have many centres which can carry out the BelleWave treatments. We are creating BelleWave as an affordable brand in India as compared
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BUSINESS/Market Pulse
SUMMING UP THE SUNCARE GAME
With growing awareness about sun protection, the sunscreen market is expanding rapidly. Technology, ingredients and consumer demands are the driving forces of this burgeoning segment in skincare. Beauty Launchpad brings an exclusive report. — By Sukriti Shahi well it is doing in terms of business as compared to other categories. In lieu of these above mentioned pointers, we conducted a small survey last year and the results were rather ‘surprising’. Brands, both prestige and masstige, are going out and about to introduce sun care as a major category (aggressive since the last five years) under the product bouquet and spreading awareness about its multibenefits. However, why is there a gap? We again set out in the market to know what has changed in one year.
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hile the brands keep investing more and more each year to their sun-defence range – be it in technology used in product development, marketing budget or addition to the product range – it is always interesting to know how the concept of sun care is being perceived in the market by consumer and how
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MASSTIGE V/S PRESTIGE A strong difference was perceived in the outlook and comprehension of the concept of sun care by masstige and prestige brands’ sales executives. The salespersons representing premium brands were better acquainted with product, its ingredients, usage and USPs. We got convincing answers from them on the concept of SPF, the relation between SPF and sun exposure, need of sunscreen product under water and the reason behind the introduction of new product formats. “You don’t need sunscreen only under the sun, you need it under LED and UV lights, even in your bedroom. Also, you need to know that your demand from a sunscreen is different when you’re heading out on field or on beach,” said one of the representatives and it was indeed a convincing statement. Our next concern was whether or not the water-resistant sunblocks are good for the skin? Though it is best to ask your dermat about this, we still
expected the brand representatives to give a genuine take on it. They were more interested in convincing customers in favour of their brand whereas it is suggested that these products shouldn’t be applied for long hours as they block skin pores. Coming to the product knowledge of sales executives representing mass brands, we were as disappointed as last year. When asked about the benefit of certain technology mentioned on the pack of the product, they couldn’t come up with an answer that could convince an ‘informed’ consumer to go ahead with the purchase. Their main aim is to sell the products as standing at one of the counters of a multi-brand store, they have targets to complete. When asked about their training before taking up the retail counter, one of the salespersons said, “Yes, we get proper training before the launch of the product but customers hardly ask such questions.” If it’s to be believed, then that leads us to the question – are the consumers using right product? “People are not aware about the benefits of sunscreen, they come to us only when they are going on trip to Goa!” laughed a salesgirl. THE RIGHT SPF VALUE What SPF value is the right value for our skin? Is higher SPF a threat to the skin? Is same SPF value needed for both face and body? We had number of questions in our mind regarding SPF. Thankfully, most of the salespersons were aware of the full-form of SPF but what came after was bit of a shock.
Almost all sales executives were convinced, with no reasonable logic, that SPF 50 is the only best-suited SPF value for Indian skin. If that is to be believed, why and for what occasions do we have SPF 15, 30, 40 or even 70? Also, they admitted that higher SPF values, specially greater than 50, are harmful for skin. Why? And why are they made then? Our questions remained unanswered. Another doubt that we wanted to clear was about the SPF makeup products have. What SPF value eventually it is if make-up (with certain SPF value) is applied over the sunscreen? There was not a single brand’s salesperson who could answer that for us. FORMAT AND FORMULATIONS Of late, number of brands have come up with innovative sunscreen formats other than moisturisers or creams. There are sprays, gels and soufflés available too. Even under eye creams and moisturisers, there are matte ones and ones which give light coverage as well. However, it’s always a struggle to decide which format works the best and under what circumstances. During the survey, we couldn’t find any sales executives who was able to help us on that. Also, the products list number of ingredients, some are mineral based and some are not but which one is beneficial and why couldn’t be explained either. Apart from the details mentioned on the product, the only information the sales representatives offered was that one is suitable for oily skin and other for dry skin. What if the consumer has a problematic or combination skin? Of all the brands representatives we spoke to, one common information we came across is that consumers ask for non-oily, matt and non-sticky sunscreen and most of the times decide against the purchase of the product if it feels sticky or too creamy. BIZ SENSE Year on year, brands grow their sales and thus profits, but sales representatives consider sun care as the least popular category (for most
of the brands) majorly because most of the consumers connect it with just ‘summers’. “Every year sale of sundefence products increases but not as much as other derma-products. We try to tell people that a sunscreen is required in winters as well because of long hours of exposure to sun. However, most of them just don’t seem to care,” said one of the salespersons. Where is the loophole? What we could understand from our research and interaction with consumers, more and more education is the only answer to the question. Relatively lower demand of sunscreen during winerts than summers, difference in women v/s men ratio using sunscreen and people unable to make it a part of their daily skincare routine, there lies a lack of knowledge and awareness on both ends – consumers and sellers. Though, there is no denying the fact that there definitely exists the educated customer who are aware of what their skin wants and ask questions too, the percentage is low. A lesser informed sales executive might be a reason why consumer decides against the purchase of a
sun care product but how many of consumers are aware of the benefits of using a sun-defence and how many of them come and buy a sunscreen other than the time they aren’t going to Goa? And if they aren’t doing it then why? “I do see ads but when I come to a store, sales people are always interested in selling make-up products. While talking about skincare also, the sunscreen comes at the end. They give all details about the product out of which last would be ‘it has SPF, too’,” says one of the customers. “Sometimes I feel the salesperson is unable to justify the price of a sun care product specially if it’s a premium brand. For mass brands they have other products of higher range so they are interested to sell those,” said another. The need of sun-defence products might have increased but it’s thoughtprovoking why many people still haven’t included it in their skincare regime. We hope our survey raises a red flag for the brands to educate their staff better and make sunscreen a mandatory part of everyone’ skincare routine.
*The survey was conducted across four malls of Delhi city among five multi-brand outlets and around thirty consumers. 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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BUSINESS/Profile
AN ENRICHING
EXPERIENCE In conversation with Sachin Kamat, Director, Enrich Salon and Academy. — By Kanishka Ramchandani
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nrich Salons have been on the forefront of salon chain business in India with a detailed strategy regarding expansion and service offerings as well as training. We get Sachin Kamat, Director, Enrich Salon and Academy, to talk about the brand’s plans for Year 2017 and the way ahead for the Indian salon industry. WHAT ARE YOUR PLANS FOR YEAR 2017? For us at Enrich, Year 2017 is yet another year in which we will come up with newer services and products. We will attempt to be the best in customer experience and benchmark ourselves against the best in the business. And we will try to get better in everything we do on an ongoing basis. WHAT ARE YOUR PLANS FOR THE NEW SALON OPENINGS? We have an expansion plan in place. We should be adding anywhere between 15 to 30 salons this year, depending upon how the year unfolds. ANY PLANS FOR EXPLORING A NEW LOCATION? We will continue to grow in the markets that we are already present in. Currently, we are in Mumbai, Pune, Ahmedabad, Bangalore and Baroda. We believe that there is significant amount of growth that we can do within these markets. And once we are done with that we will step out and look for more growth and opportunities. IN THE ZONES THAT YOU ARE ALREADY PRESENT, WHICH ONE LOOKS MORE PROMISING? They all are promising, which is why we are there in these markets. The question is the other way around – how much of the demand can we address as a brand. So, think of it about harvesting opportunities rather than finding them. Be it grooming, beauty or wellness, the entire salon segment looks interesting and all we have to do is to align ourselves in the right way. WHAT WOULD BE THE SCALE OF SALON EXPANSION IN 2017 FOR YOU? At Enrich, we have a process in place under which we
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keep upgrading our service offerings. Similarly, we spend a lot of time and energy on the upkeep of our salons. Every few years we revamp the interiors and give them a completely different look. By doing this, we are factoring the potential of that catchment. Since we are already doing well at that location, it allows us to expand sideways or next door. The situation is that of opening a salon at a new location and breaking even vis-à-vis creating a dramatic or bigger space at an existing location. We have chosen the latter at a few catchments as we already have loyal customers at that location. Moreover, where the customer is evolving the salon experience also has to keep up to match with it. WHAT ABOUT YOUR CUSTOMER ENGAGEMENT PROGRAMMES? If you look at our brand positioning, it’s all about making people feel good about themselves. Customers today not just want products or services but they also want to know the values and the beliefs of the brands behind it. We will be vocal about what we are doing and why we are doing it. We want to be part of the discussions that our customers are engaging in with their peer groups and friend circles. WILL YOU CONTINUE WITH YOUR EMPLOYEE ENGAGEMENT PROGRAMMES? We believe that our employees are our first customers. So, whatever it is that we think for our customers we start with our employees. For example any new service that we launch, our employees will be the first people to experience it. We think the only way to interact with our customers is through our team members and therefore how they feel on a regular basis has lot to do with customer satisfaction. WHAT IS YOUR VIEW ON THE ADDITION OF WELLNESS TO THE SALON SPACE? We want to be the go-to place for every family for their regular grooming needs. And we will stick to that. So, we will provide the customers with whatever services that they want within this sphere rather than differentiating it as hair, skin, beauty, nails or spa.
BRAND TALK
Innovating hairdressing Sussan Verghese, General Manager, L’Oreal Professionnel, speaks about innovations, developments, trends, and of course, the new brand ambassador. — By Kanishka Ramchandani
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s L’Oreal Professionnel introduces innovations in hair care, trends in colour and styling and a new face to the brand, we get Sussan Verghese, General Manager, to talk about all that and more.
Why did the brand select Twinkle Khanna as the brand ambassador? I think L’Oreal Professional is a brand associated with women that are not only glamorous but have strong personalities, too. When we were looking for an Indian face to represent the brand, we thought Twinkle Khanna made the cut as she is fabulous, elegant, fashionable and witty. She never hesitates to speak her mind. Being a Bollywood celebrity, she is also known to the Indian diaspora.
What is her role with the brand? We have rolled out a campaign with Twinkle wherein you see her wearing looks from our latest collection – French Browns. She will also be the face of Smartbond service and Mythic Oil. As the brand ambassador, she will represent us for almost every category. Our association with her is India-specific.
What is Smartbond technology? Twinkle tried Smartbond when we created those looks on her and she is very happy with it. While creating the Smartbond additive, we have taken care that it does not compromise the efficacy of the colour or the straightening service. It took a long time for us to create it because we had to ensure that whatever goes into a L’Oreal Professionnel hair colour is effective. We have spent three years teaching the hairdresser in the art of colouration. Today, she can do it confidently. Now that we are giving her a technology that
she will be adding into the colour, I don’t want her to think twice before colouration. She doesn’t have to re-think the time factor or doesn’t need to bump up oxidation. We didn’t want her to change the protocol. So, even when Smartbond is added to colouration or straightening services the result, process or protocol are not compromised. The technology is so fantastic that it is completely compatible with all L’Oreal Professionnel services. And the results of Smartbond can be seen in the improved hair quality. Not only the consumers but the hairdressers are also loving it. With Smartbond you can really dare all hair transformations. In colours, we have added new shades to INOA, which come with our latest High Resist Technology. As the name suggests, it will resist colour fade and make the colours last long.
What have you added to your repertoire of styling products? Along with the French Browns trend collection, we have come up with the French Girl Hair products. The range has Messy Cliché and French Froisse. We are often asked ‘what is the typical French look?’ The French look is all about understated style. It’s not overly done, and the colour is also natural looking and elegant. These two products will help you achieve the French look, with texture that is natural and doesn’t look too made up or brushed up. In our collections, the focus is not just on colour but on the overall look. One of the styles that Twinkle is wearing has fringes. So, we want people to cut, colour and style their hair. And that’s what we are going to train our hairdressers, too. We need to look at international trends for inspiration and then pick only what makes sense for the Indian consumer. 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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REVIEW
PRODUCTS USED • L’Oréal Professionnel, • label.m • Alfaparf • Dermalogica • Bomb Cosmetics • Eminence • MAC Cosmetics • Bobbi Brown
Summer Noon
@ Ozone O
zone Salon located in Green Park, one of Delhi’s plush neighborhoods, is a premium salon spread over two floors dressed in warm hues and a welcoming ambiance. With a carpet area of 2900 square feet, the salon houses a host of hair and beauty brands including L’Oréal Professionnel, label.m, Alfaparf, Dermalogica, and Bomb Cosmetics. Beauty Launchpad India stepped in for a much needed pampering session to kick-off the summers. We were welcomed by the salon’s style director, Amit Sharma, whose expert guidance helped chalk out a plan for the day quickly. With 14 years of industry experience, Sharma has worked with celebrities like Tapsee Panu and Raftar. He suggested a
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colour refreshment, as my Mahogany highlights had bleed out. Frizziness due to the current hot and humid weather added to my hair woes! As I was extremely specific about the hue of red, Sharma opted for the L’Oréal Professionnel Majirel Range. To apply the colour, he used the teasing/ backcombing balayage technique for a natural and blended look. Once the hair was set, I enjoyed a 60-minute Dermalogica Skin Brightening Facial that is perfect for this humid weather according to the therapist assigned to me. I could see the instant result of the facial — as it gave an instant boost to my skin and in addition evened out my skin tone. My overall experience ended on a positive note, though I would have preferred a faster pace in service.
Isha Gakhar spends a refreshing afternoon at Ozone Salon, Delhi, and here shares her experience with us. The salon staff stuck to their focus on customer satisfaction by ensuring that I had a comfortable time spent over my hair and beauty treatments.
The vision we all share is to maintain the quality of service, which is the key differentiator for us. We see great potential in Delhi and the salon has been received very well by our customers and we want to return that love by opening luxury salons in every niche market of Delhi in 2017-18.” —KARAN ANAND, DIRECTOR, OZONE
EVENT/Review
WORLDSKILLS
Finalists Announced
B
eauty & Wellness Sector Skill Council (BWSSC) conducted the grand finale of the WorldSkills Competition in Delhi from April 17-20, 2017. From among the five candidates each in the hairdressing and beauty therapy categories, who were selected at the national round in Mumbai, four winners were selected to undergo intensive training before moving on to the international stage. In the beauty therapy category, Nancy was declared the winner, with Karishma Sunil Gupta as the first runner-up. In hairdressing, the winner was A Karan with Simran Kaur as the first runner-up. The winners took home a cash prize of `51,000 each, sponsored by VLCC in the hair category and Enrich Salon and Academy in the beauty category. The first runners-up received cash reward of `31,000 each from Orane and YLG. The winners also received gifts hampers from YLG, Alps and Christine Valmy. VLCC also issued employment letters to all the 10 candidates at their preferred location. The competition was spread over three days where the candidates were judged as per the WorldSkills’ module. The jury for beauty category included: Dr Blossom Kochhar, Maya Paranjapye, Seema Gopujkar, Gurpreet Seble and Bharti Taneja.
The Beauty & Wellness Sector Skill Council has revealed the names of the WorldSkills Competition National Finalists.
In the hair category, the jury comprised technical experts from Schwarzkopf, Wella and WAHL and two international experts — Emma from Finland and Nayana from Sri Lanka. The four finalists will receive intensive training with international and national experts. Post the training an assessment will be conducted by the experts and the best in both the categories would be representing India at the Abu Dhabi Skill Competition.
INSIDE TALK Speaking exclusively to Beauty Launchpad India, about the response for the competition, Wadhwa said, “The response has been really good, as compared to the last edition, because obviously last year was the first time it was conducted. So this year, there has been a good response.
On the one hand, people want to compete and on the other hand they have understood that this is serious business. It’s not just a competition where you can come for fun — you really have to dedicate the next one year of your life if you come out as a winner. That’s also been a challenge for the kids — only the ones who are determined enough, passionate enough and dedicated enough are now coming forward and competing.” Dr Blossom Kochhar said, “All of them are well-prepared and excellent and may the best participant win! All are trained with the best in the industry. There were regional rounds and the best five were chosen. They were trained under the guidance of Asha Hariharan for make-up, Ity Agarwal for hair, Gurpreet Seble for nails and so on. I hope the best one wins.”
Worldskills International (WSI) is the largest skill competition in the world, organised once every two years in one of the member countries. More than 1000 contestants below the age of 22, compete for gold, silver and bronze medals, in over 50 skills. The industry has been extremely supportive whether it’s been in organising the competition or training the candidates.” — ANNU WADHWA, CHIEF OPERATING OFFICER, BWSSC 0 5 .17 | B EAUTY LAUNCHPAD INDIA
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EVENT/Preview
PROFESSIONAL BEAUTY EXPO RETURNS TO
NEW DELHI
New Delhi will witness the international beauty expo this June on 26-27 June 2017, Professional Beauty Delhi expo.
T
he expo will see leading international and local brands in the beauty; cosmetics, wellness and spa business showcase the latest products and techniques from around India and abroad With its 19th edition in the country in less than 5 years, over 15,600 professionals are expected to attend the show, making it the busiest beauty expo in North India. The show provides the platform to network with the industry, test products and witness launches before they hit the market, attend free seminars from leading artists, do business with cutting-edge beauty and wellness manufacturers, retailers and distributors. Kryolan, Official make-up partner; Ikonic, Associate partner, Alan Truman, Headstart, Richelon, Make-Up Studio, Wahl, PAC Cosmetics, Lure Nails, SSCPL, Silkberry, Nail Pro, Olivia, Bio Care and many others will be showcasing their different products at the Delhi show. This year, Professional Beauty will host AIHBA National Awards, the biggest platform for all beauty professionals to get recognised and rewarded.
Show’s USPs: A BEAUTY SHOWCASE The best brands under one roof, Professional Beauty is the place to discover new products and equipment’s and make new contacts. Discover latest trends, network with professionals, ideas exchange and learn from experts. DEVELOP YOUR BUSINESS Networking and meetings at the show aim at maximising returns by making new contacts, and trade connections.
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BEAUTY LAUNCHPAD INDIA | 05.17
FREE ENTRY Professionals get free access to the show, allowing them to try and test out new products, take back free product samples and to meet the favourite artists. LEARN FROM TOP ARTISTS With top artists on the PB live demo stage, this is the perfect time to learn new skills from the best in the business. Artists like Asha Hariharan, Vipul Chudasama, Gourav Bhardwaj, Jawed Habib, Deepika Parihar, Ity Agarwal and many more have performed on the PB demo stage.
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