BLI November 2017

RNI. NO:.DELENG/2014/56137

November 2017 ` 100

Science of

Skincare with Eminence Organics GODDeSS

by Patrick Cameron

Glamourising the Indian bride

Bright Skin Overnight Correcting Cream The latest addition to Éminence’s VitaSkin™ Bright Skin solution targets hyperpigmentation and dark spots while your skin naturally repairs and regenerates – at night. A potent combination of botanical ingredients: Gigawhite™, Natural Hydroquinone Alternative, Punarnava Root, Stone Crop, Licorice Root and Bearberry help fade dark spots while Lavender calms irritated skin to reduce unevenness and reveal more balanced looking skin.

Brighten Up! Decrease the Appearance of Dark Spots While You Sleep

51 29% 24% 49% %

Reduction in Melanin Reduction in the Color of Dark Spots Increase in Skin Lightness Increase in Skin Hydration

Lightens with Natural Hydroquinone Alternative

ears in a Row 8Y

Contact Skin Essentials, M-27 Chittranjan Park, 2nd Floor-New Delhi 110019 E-mail niyatis@skinessentials.org, vandana@skinessentials.org Tel 011-41604555 Mobile Niyati +91 9999933688, Vandana+91 9810603966

i

as see it!

Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani EDITORIAL Features Editor Isha Gakhar Editorial Co-ordinator Rakhi Jerly COnTRIbuTOR

Dear Reader The idea is to keep on inspiring others and to continue to remain inspired yourself. Inspiration is what will drive the Indian salon industry ahead... towards better creativity, more innovation, higher developments, increased profitability in business and stronger bottom line. We, at Beauty Launchpad, believe that an amalgamation of the positive synergies between hairdressers, beauty aestheticians and salon owners as well as beauty brands is what will drive the growth of the industry in the near future. And this growth is pivotal to its success.

What better time to talk about growth than the beginning of the grand bridal season. In our feature on the bridal fare, we discuss the preps that salons undertake to usher in the bridal season as it comprises vital money-making months for the salon owners. On the creativity front, hairdressers and make-up artists get to showcase their flair for trends. Perhaps the most important outcome of the bridal season is also the consumer behavioural patterns. How the bride-to-be spends, what are her preferences and demands, which trends are popular and which are not, etc. These are the lessons that salons could very well use for the months ahead.

In this issue, we also look at education-oriented events such as the WorldSkills competition, which was recently conducted in Abu Dhabi. In our business section, we have an interesting lineup of interviews with Jude Herrera of Eminence Organics Skin Care and Ajay Ghooli of Kaunis Marketing.

Having witnessed the transformation of the salon industry and understanding the importance of the auspicious days of the Indian almanac, we wish beauty professionals a margin-soaring, bottom-line-busting and creatively exuberant bridal season!

Meher Castelino Rohini Lall ART Designer Raghab Panda MEDIA & EvEnTs Marketing & Sales Kanishka Ramchandani (West) Marketing Executive K. Nanda Kumar (South) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Accounts Executive Faisal Khan Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) beauté Espace Media Pvt Ltd New Delhi | A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi 110 048, India. Tel: +91 11 4132 4044/45/49 Mumbai | 71, Ganga Tower, A wing, 202, 2nd Floor, Tilaknagar, Mumbai - 400089, Maharashtra, India, Mobile: +91 9619544787 Chandigarh | The Pioneer, SCO 61,1st Floor,Sector-20-C, Dakshin Marg, Chandigarh-160020, India Ph: 0172-4603847, 08427011004 www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Alyson Osterman

Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed in Thomson Press (I) Limited, 18.35, Delhi Mathrua Road, Faridabad. India and Published at Beauté Espace Media Pvt Ltd. A-2, 2nd Floor, Greater Kailash Enclave-II, New Delhi - 110048.

Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

JB Skincare Pvt Ltd.

ON THE COVER

CONTENTS Hair: Patrick Cameron assisted by Jo Wilcox; Make-up: Alison Chesterton; Couture & Photography: Marco Erbi; Styling Tools: BaByliss Pro; Products: Wella System Professional & Wella EIMI

Review 37

Cover Feature 38

NutriMixology: Brillare's Natural Therapy Patrick Cameron Goddess Collection

BEAUTy Preview 42 Perfumes 50 Education Expert 46

Beauty Up-to-the Minute: The Latest in Skincare & Makeup Wedding scents Science of skincare

Care 48

No more winter woes

Nails 50

Nail Premier League

Fragrance Deciphered 52

A Pure XS by Paco Rabanne

Lookbook 54

Showstopping brides

Bridal Fare 56

Glamorising the Indian bride

Skincare 59

Dr. Lohia’s guide to bridal beauty

REGULARS News Updates 16

Quick Updates on What’s Happening in the World of Beauty

BUSINESS Biz Talk 60 Store Launch 62 Event 64

HAIR Preview 22 Solutions 26 Bridal 28 Care 30 Education 32 - 35

Brand Talk 36

Hair Uptodate: Get all the Latest Updates of Hair Industry Hair Force Behold the Boho Beach Bride!

Tress me up

Interiors 68

Charting a path in beauty Open for business Professional Beauty heads to Ludhiana Nail Spa Experience

In Beauty Launchpad October 2017 issue (Salon Management Congress on Page No 64), Mr Aby George Philip's name was mistakenly printed as Aby George Mathew and Mr Rachit Mathur's name was printed as Rachit Malhotra.

The error is regretted. - Editorial Team

Enriching India’s Beauty Education; Honing young talent; India Raises the Bar at WorldSkills Abu Dhabi Shaping Futures

Masterclass 69

Hindi Supplement

GloBal News

QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

l’oréal scores aaa

L’Oréal has been identified as a global leader in corporate sustainability and has been awarded a position on this year’s A List for climate, water and forests by CDP, the non-profit global environmental disclosure platform. CDP publishes A-D scores across climate, water and forests for over 3,000 major corporates, with the leaders celebrated on the prestigious A List. This is the first year that the non-profit has announced company scores across all three areas simultaneously, reflecting a holistic approach to corporate sustainability. L’Oréal is one of only two companies to score an A for all three CDP’s programmes. JeanPaul Agon, CEO of L’ORÉAL said “We are very honoured to be recognised by CDP as one of only two companies with a three A score. Halfway through our 2020 ambitions, L’Oréal has already undertaken an in-depth transformation in order to reach the ambitious targets set by ourselves on a wider scale, specifically on climate protection, sustainable water management and our fight against deforestation.”

New appoiNtmeNt at HeNkel

Jens-Martin Schwärzler, currently Corporate Senior Vice President and responsible for Henkel’s Consumer Goods Business in North America, has been appointed to the Henkel Management Board effective November 1, 2017. As member of the Management Board, he will be responsible for Henkel Beauty Care. He will succeed Pascal Houdayer, who will leave the Management Board at the same time to pursue other interests. Schwärzler joined Henkel in 1992. Since the beginning of 2015, he has been responsible for the Henkel Consumer Goods Business in North America. Under his leadership, Henkel successfully launched leading brands like Persil or Schwarzkopf in the North American market. In fiscal 2016, Henkel Beauty Care generated sales of around 3.8 billion euros and an adjusted operating profit of 647 million euros.

The Beauty Care portfolio includes hair cosmetic products for consumers and professional hairdressers as well as well-known body, skin and oral care brands. Amongst the biggest and most successful Beauty Care brands are Schwarzkopf, Dial and Syoss.

GuiNNess record for opi

OPI has set a Guinness World Record for The World’s Longest Manicure Bar on October 21, 2017. The event was held in Santa Monica from 9am – 5pm, where all were invited to attend and receive a free OPI manicure to help OPI make history.

OPI created a 155ft long manicure bar sprawled out along Santa Monica’s famous 3rd Street Promenade shopping area. More than 50 nail technicians were seated along the bar giving event attendees OPI manicures. Celebrities and influencers were in attendance, including actress Peyton List, a longtime OPI fan, and Tom Bachik celebrity manicurist and OPI’s newest global nail ambassador. OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann was also in attendance.

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sHiseido BaNks oN NeuroscieNce

Shiseido Company has unveiled its new range - SHISEIDO Essential Energy at the Shiseido Ginza Building, Tokyo. Inspired by Neuroscience, the new range, featuring ReNeura Technology™, addresses a growing concern among women in their 30’s that their skin is becoming increasingly desensitised to skincare. Harnessing the combined power of science and nature, SHISEIDO’s ReNeura Technology™ activates the power of touch to awaken unresponsive skin and to boost the effectiveness of skincare products.

The formulation is imbued with an Active Response Powder that is made of malleable spheres that guide the skin’s senses to detect information and damage in real time.

INDIAN NEWS

PeArl AcAdemy PArtners wIth AmAzon

Pearl Academy and Amazon has announced its exclusive initiative to showcase graduating students’ and alumni’s creations at the recently launched ‘The Designer Boutique’ at Amazon.in. This tie up is special for

budding designers who would now get the platform to take their creations to millions of customers across the country. Starting from Rs 1500 to 30000, The Designer Boutique at Amazon.in offers 12,000 products for both women and men across apparels, accessories and footwear.

moVember At truefItt & hIll

Like every year, Truefitt & Hill is celebrating Movember and spreading awareness about various kinds of cancers.

The brand actively promotes awareness by training their staff and educating them about the importance of this awareness drive. Even though Royal Shave being the signature service of this luxury barbershop, Truefitt & Hill will promote other services like Beard and Styling along with Moustache Trim. Movember aims to increase awareness about early cancer detection, diagnosis and effective treatments, and ultimately reduce the number of preventable deaths. The movement is also about persuading men to get regular check-ups.

the body shoP for elePhAnts

The Body Shop has announced its first Bio-Bridge Project in India to protect Indian elephants in Garo Hills, Meghalaya.

It has pledged to help protect the endangered Indian Elephant and Western Hoolock Gibbon by constructing the Bio-Bridge with every transaction during L-R: Jacqueline Fernandez, Brand a three months long campaign, which Ambassador, The Body Shop India; Mrinal commenced in September 2017. For this Pande, Trustee, WTI; Sunil Kyarong, Joint initiative, The Body Shop has partnered Director, WTI and Shriti Malhotra, COO, with World Land Trust (WLT) and its The Body Shop local partner Wildlife Trust of India (WTI).

Jacqueline Fernandez, The Body Shop brand ambassador, expressed her delight and extends her full support to this initiative.

AAynA oPens doors In delhI KAIV comes to IndIA

KAIV, the personal grooming accessories and appliances brand, offers more than 250 world class grooming products. KAIV banks on its innovative and high-quality products. Its portfolio consists of several categories like hair dryers, straighteners, curlers, trimmers, shavers, and lady epilator, callus remover and much more. KAIV also offers a wide range of hair brush, make-up brush, pedicure accessories, manicure accessories and face care accessories.

AAYNA Clinic has launched its second state-of-the-art center at Khan Market, New Delhi. The new clinic offers safe and effective procedures in the fields of cosmetic dermatology, anti-ageing, weight management, semipermanent makeup, hair restoration and medical pedicures. Dr Simal Soin is well-recognized for her work in the anti-ageing field and is one of the leading injectors in the country.

Aesthetically done, clinic’s interiors have been designed to reflect the grace and aura of brand AAYNA. The clinic has a client base over 10,000 clients from across the world.

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INDIAN NEWS

VAselIne And tAbu hAVe A sKIn dAte

Vaseline along with its Brand Ambassador Tabu hosted a special Vaseline Skin Date in Mumbai. The gorgeous actress shared her best kept beauty secrets. She also discussed the importance of moisturisation with skin expert Dr Aparna Santhanam. Tabu then went on to demonstrate some fun and easy DIY’s using the age old favourite Vaseline Jelly. The veteran actress, who is known both for her acting skills and ageless beauty spoke about the importance of daily moisturisation in her life, and how she looks at Vaseline to provide with moisturisation that lasts all day long. Vaseline’s offerings are known to moisturise, hydrate and show results to combat dry, dull skin through its 6x longer lasting moisturisation formula.

PlAbItA re-lAunches AVon’s sImPly Pretty lIne

Avon has re-launched its Simply Pretty range with Plabita Borthakur, the sassy actor of ‘Lipstick Under My Burkha’ fame. Simply Pretty is a make-up collection and Plabita is the new face of the range. Simply Pretty comprises make-up essentials that are easy-to-use and available in budget-friendly price.

The fresh make-up line comes in trendy packaging in pastels and playful colours.

It includes mascara, kajal, eye shadows, lipsticks, nail paints and base products.

bblunt gets Its 10th sAlon In mumbAI

Spread over 1000 sq ft, the 10th BBlunt salon in Mumbai recently threw its doors open. The new salon is located at Colaba. It has six styling stations, two manicure and pedicure chairs and a private beauty room. The space is designed in a way to highlight the striking wooden structural elements, accentuated

by BBLUNT’s characteristic palette, which is rustic and industrial. Located on a busy street with high visibility, the salon is situated on the ground floor of a vintage building. The launch event was attended by celebrities such as Dino Morea and Aarti Chhabria along with Adhuna Bhabani, Founder and Creative Director, BBlunt, and Spoorthy Shetty, CEO, BBlunt.

mItchell usA comes to IndIA

Mitchell USA makes its debut as a premium anti-ageing range especially designed for Indian skin. At the heart of the brand is the extract of the sacred lotus. Mitchell USA is brought to India by the visionary Sunita Ramthankar who originally created the famous brand for bleaches - Fem. An ancient 1,228 year old Lotus seed was discovered and planted

by UCLA scientists. Within 4 days, it sprouted like a young seedling, proving that its powerful protein repair enzyme was capable of repairing DNA damage and withstand the effects of ageing. “This patented Lotus seed extract now forms the soul of Mitchell’s Age-less-line,” said Dominique Tinkle, Product Development & Education Director, Mitchell USA. The brand has also introduced its Fair & White beauty regimen in India.

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tAj weddIng studIo lAunched

Taj Hotels Palaces Resorts Safaris has launched the Taj Wedding Studio to provide patrons with a one-stopshop for all things pertaining to a wedding, including trends in cuisine, innovation in banqueting, destination planning and wedding curation. The Taj Wedding Studio is the insider’s guide to designing the best weddings.

The launch event had expert series and panel discussions with industry experts. The pièce de résistance was the Grand Finale Fashion Show, ‘Tarkanna - The Bridal and Occasion Wear 2017/18 Collection’ by Tarun Tahiliani, with his showstopper ensemble finding resonance with ‘Tajness’.

Dermat/Clinic Launches

New beauty haNgout iN Delhi

Dr Kiran Lohia, Founder and Lead Dermatologist, Lumiere Dermatology, launched a new clinic at Vasant Vihar, New Delhi, at a dazzling media event.

Influencers and party-goers had a gala time on a November weekend, as they attended the grand opening of Dr Kiran Lohia’s Lumiere Dermatology clinic at Vasant Vihar, South Delhi.

There was a good turnout of media from print to electronic, bloggers et al. Guests were serenaded by upbeat rhythms from the in-house DJ, which were elaborated upon by a trendy saxophonist who weaved his way through the crowd. Signs specially made for the event boasted phrases such as “your skin is your best accessory” to remind guests of the heart of the party – Dr Lohia’s love of all things beautiful.

Guests were offered PCO’s — cocktails infused with fresh herbs. Two doctors from the clinic circulated within the room applying 24k gold sheet masks to the hands of willing guests to promote the clinics newest Luxe Facial - the 24k Rose Gold Facial.

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Hair

PHOTOGRAPH: NOTANdAs jewelleRs

hair/Preview

Hair NOW Get all the latest updates of hair industry

Dyson showcases ProDucts in inDia Dyson, the UK-based company that specialises in products based on battery technology, brings to India varied product portfolio. It includes the Dyson Supersonic™ hair dryer, which gives the user freedom from bulky and hot hair dryers. Dyson engineers have developed the Dyson Supersonic, which has an Intelligent Heat Control that helps prevent extreme heat damage and is faster and lighter. It is equipped with Dyson digital motor V9. The hair dryer creates a focused jet of temperature controlled air, angled at 20° for controlled, drying and styling. Other products by Dyson include battery enabled and autonomous vacuum cleaners, hand dryers, lighting, heating and cooling fans, humidifiers and air purifiers.

Kérastase elixir ultime oil range This range includes argan, maize, camellia and pracaxi oils, which consists of elements such as Omega-3, 6, 9 and saturated fatty acids. To develop an oil that is suitable for all hair types, Kérastase has created Oléo-Complexe technology. The range has Elixir Ultime Original Oil, Bi-Phase Spray Oil and Radiance Beautifying Oil. The Ultime Oil can be used for pre-shampoo massage, as masque enhancer, frizz controller and even as a pre-swim oil for protection.

Priced at `1,350 for 50 ml and `2,700 for 100 ml, it’s the perfect potion for soft, shiny and healthy hair.

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neon colours by alFaParF ALFAPARF Milano has brought in the neon colour trend with Revolution Neon Hair Colors. These colours give the colourist the power to customise each client's look. The range has seven shades. The clear formula of the colours allows you to mix colours. You can reduce your inventory and expand your direct colour palette. The range includes Atomic Yellow, Dynamic Orange, Electric Red, Shocking Green, Crazy Blue, Sexy Magenta and Eccentric Pink. Neons have given 'glow in the night' an all new look with its bold shades of galaxy, pumpkin spice ombre and fiery locks. The range is available exclusively through Inocorp Marketing Pvt Ltd and is priced at `2,000 for 90 ml.

christmas looK by inocorP Inocorp has released its look for Christmas that has been put together by its educators. Here's a lowdown on how to achieve this look.

DiamonD Dust by label.m The Diamond Dust collection by label.m features exclusive micro diamond complex. Its unique blend ensures silkiness and radiance. It gently removes toxins and build-up from scalp and hair.

The collection includes Diamond Dust Shampoo, Conditioner and Body Lotion. The products are infused with black and white diamond dust, pearl dust, champagne and white rose petal oil.

The Shampoo thoroughly cleanses the hair and gives it mirror-like shine, while the conditioner deeply moisturises the tresses. The products are paraben and sulphate free. All the products are priced at `3,500.

 Cleanse hair with ALFAPARF Milano Semi DiLino Reconstruction Reparative Shampoo.  Dry hair 100% with dryer or towel.  Divide hair into two sections.  Apply ALFAPARF Milano Equipment Supermeches High Lift with Oxid'o Developer 30 vol, section by section, starting from at least 5mm away from roots until the ends globally and wrap head with foil.  Keep for 20 minutes and visually check to attain level 9-10 to have best results.  If required, re-apply ALFAPARF Milano Equipment Supermeches High Lift with Oxid’o Developer 20vol with the Hair Supporter Bond Rebuilder to the roots and mid-length of the hair (this was because the hair was uneven).  Hair processed in 20 minutes to level 9 (extra light blonde).  Wash again with ALFAPARF Milano Semi DiLino Reconstruction Reparative Shampoo.  Dry hair 100% with dryer or towel.  Once again divide the hair into two sections and apply Revolution Color in order to create Revolution Deep Red and Revolution Clear.  Color processing time 40 minutes.  Wash hair with ALFAPARF Milano Semi DiLino Reconstruction Reparative Shampoo followed by Semi DiLino Reconstruction Reparative Mask.  Keep for 5-10 minutes and wash hair (darker shade to be washed first so that it does not mix or run into the lighter shades)  Towel dry hair  Apply label.m Protein Spray and blow dry 100% .  Curl hair section by section using a curling tong.  To finish the look, apply label.m Hold & Gloss Spray.

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hair/Solutions

Hair Force Bid adieu to hair breakage! The L’Oréal Professionnel Série Expert Inforcer is here at your rescue. Let the force of good haircare be with you.

W

e love to indulge in fashion trends.

And when we have fashionable tresses, we love to flaunt them at all the right places. Be it at parties, family functions, offices and yes, while travelling, too. But all this comes at a cost. By the time we realise the price our hair has to pay for

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this, we may have caused damage to our most precious accessory.

Apart from chemicals and heat, environmental pollutants and air conditioning also leave our tresses in an unhealthy state. While the rising pollution levels in the top metros of India is a definite health hazard, we often don’t take into account the damage it causes to our tresses.

Weak, dry and frizzy mane leads to the ultimate nightmare – hair fall! Don’t lose your beauty sleep over.

Bespoke treatments Offering customised haircare solutions to millions of its patrons, L’Oréal Professionnel reimagined its iconic range - Série Expert. The new range has the revolutionary Powermix,

the first ever bespoke professional masque. The USP of this masque is that it is freshly mixed for you at the salon to provide instant restoration of hair health.

With Powermix at its core, L’Oréal Professionnel has unveiled the Powermix Inforcer Anti-breakage treatment. It is designed especially for fragile hair as it strengthens the hair fibre. It also makes de-tangling easier while adding greater shine and conditioning to your tresses. powermix force The active ingredients in the freshly created Powermix play an effective role in hair growth and stimulate the production of components that ensure good hair quality. Hair feels more resistant and stronger.

Battle on the home front L’Oréal Professionnel ensures that your war against hair breakage is not limited to your salon visits. Now you can take home the revolutionary haircare line – Série Expert Inforcer. The range includes a shampoo and a masque.

Designed to combat the weakness and damage caused to the hair follicle, Série Expert Inforcer has anti-breakage properties. It eases de-tangling and strengthens the tresses and is highly recommended for fragile hair.

The Inforcer Anti-Breakage Shampoo is infused with Vitamin B6 and Biotin for instant reduction of breakage. Inforcer Anti-breakage Masque helps in intense conditioning of the hair. The active ingredients in these formulations ensure that your hair becomes stronger and more resistant with regular use.

L’Oréal Professionnel never ceases to amaze hairdressers and consumers alike with its repertoire of technologically advanced haircare solutions. In the day and age of customisation, the brand has given the hair industry exactly what it requires. An efficient, highly advanced in-salon treatment range to combat hair breakage, which is formulated with active ingredients and is complemented with an equally potent home care range. When you try the Powermix Inforcer Antibreakage treatment at a L’Oréal Professionnel salon, don’t forget to get the Série Expert Inforcer Shampoo and Masque. Book your appointment quickly... the time to say goodbye to hair breakage is now!

The at-home haircare range for damaged hair is available at select salons. Inforcer Anti-Breakage Shampoo is priced at `690 for 300ml and the Inforcer Anti-breakage Masque is priced at `845 for 250ml.

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hair/Bridal

Behold the

Boho Beach Bride!

Matrix experts present the step-by-step look breakdown for every bride inspired by beach weddings!

A

s the concept of destination weddings is becoming an increasingly popular trend in india, so is the bride’s emphasis on adorning a look that blends perfectly with her beautiful surroundings. the thrill of a wedding combined with a dream setting at an exotic location is truly a match made in heaven. hair colour is becoming as essential as make-up for every bride to-be, as more and more brides today are choosing hues which not only enhance their features, but also their personality.

Brides-to-be aspire to look their radiant best on their big day, and hair colour being the new make-up, adds to their overall appearance. helping brides adorn the finest look for their wedding day, MAtriX, the world’s leading American professional brand, brings forward a myriad of bridal hues with its destination Brides collection.

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The Boho Beach BrIde Serene one moment, energetic the next, the beach is the perfect setting for the Boho Beach Bride,because of its hidden depths. it’s as changeable as she is,mirroring her many moods and facets. She is free spirited and playful, enjoying and cherishing each moment in life.

The TexTured down-do Get that look colour Technique: A mix of Strobing and Balayage colour palette: Wine cut: long layers for texture Styling: Apply Style link Volume Builder evenly on towel dried hair. Blow dry and then curl your hair with a tonging iron

section by section. Brush all the hair into a side ponytail, maintaining the curls for movement and texture.

Thought process behind this hairstyle: inspired by the beach, this look is for the free-spirited. like the many moods of the ocean, this look celebrates the woman who’s limitless and unrestrained. the Boho Beach Bride’s look has been created using the wine palette of hues. this bold palette’s interplay with lightMaster brings out the best of our bride to-be. it’s stylish, easyto-carry and makes you look amazing!

Products to be used: Matrix’s flagship Color brand – SoColor, shades used to achieve this look is #6.28 (Wine) and lightMaster and Style link Style Fixer hairSpray.

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hair/Care

Tress me

up

This festive season Matrix presents a range of serums to help girls on-the-go to look and feel their gorgeous best!

Biolage Deep Smoothing Serum is the ultimate professional hair solution to all hair care woes. The serum has the goodness of avocado and grapeseed oil coupled with frizz taming polymers.

Work a small amount of product in hand and apply evenly through damp hair. Blow dry or style as desired. The serum can be reapplied throughout the day for added shine and frizz control.

Biolage aDvanceD Scalppure Serum This winter season, let dry scalp not be a cause of worry, thanks to the Biolage Advanced Scalppure Serum.

The first multi-correcting scalp leave-in serum is powered with ingredients that help reduce excess sebum and remove dandruff.

Take a small amount of the specially created scalp serum and apply gently to your scalp to remove dryness.

Priced: `485 for 100ml.

Price: `295 for 100ml.

The festive season has dawned upon us, bringing with it a busy social calendar filled with excuses to rock that hair and make-up. Given the number of social outings we all have lined up this season, a proper hair care routine is a must to keep those locks lustrous and healthy! But as always, we’re racing against time to get the perfect look locked down. MATRIX, the world’s leading American Professional brand has got solutions for all the girls on-the-go with their range of serums which work wonders for instant care & styling!

Be it long luscious locks or a cute bob; bring in the festivities with perfectly healthy and styled hair!

Matrix serums are available across all Matrix Salons.

opti.care Smooth Straight Serum Perfect for taming errant flyaways, the serum works wonders on chemically straightened and smoothened tresses. Without the need for grabbing a brush or a straightener, the shea butter infused formulation gives the hair a straight, sleek appearance without weighing it down, thanks to its nongreasy and light texture.

Use a small amount on damp chemically straightened hair especially at the tips for a soft, smooth and sleek result.

Price: `445 for 100ml.

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opti.Black Dazzling Shine Serum The best way to achieve lively, shiny hair this season is now available in a bottle.

The serum is the one stop solution for all types of dark coloured hair vying for a dazzling shine while protecting its colour for up to 24 washes when coupled with its shampoo and conditioner. A small amount of it applied on damp hair helps render smoothness, softness and a reflective shine to it.

Price: `445 for 100ml.

EDUCATION

Enriching india’s

Beauty education Beauty education in India takes a step ahead with Enrich Salons & Academy’s latest partnership with Symbiosis Skills University. — By Isha Gakhar

Sachin Kamat

Enrich Salons & Academy partnered with Symbiosis Skills & Open University to set up a School of Beauty & Wellness, providing a much appreciated boost to beauty education in India. In an exclusive interaction with Beauty Launchpad, Sachin Kamat - Director, Enrich, talks about skill education and its importance for sustainable growth in the beauty sector.

How will Enrich be involved with the new beauty & wellness school?

The Symbiosis Skills & Open University is the first skills university in Maharashtra. In the first phase, they have initiated skills training courses in five industry sectors, and Beauty & Wellness is one of them. As the Industry Knowledge Partner for the Beauty & Wellness sector, we have set up the on-campus Symbiosis Enrich Academy of Beauty & Wellness. Enrich is involved

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with the infrastructure, training, assessment, placements, and research.

How will this academy be different from others?

To start with, this is the first

Skills University in Maharashtra.

Consequently, the degrees, diplomas and certifications will be from the university, that carry much more credibility than most courses currently on offer in the domain.

The degree course — BSc in Beauty & Wellness — is the first-of-itskind. It is the first time that a graduation level university program is available in this sector. Students can opt to specialise in Hair, Beauty, Make-up, or Fitness & Nutrition.

Further, being a BSc course, it is on par with all other graduation courses out there and it can be a step towards further education in the form of MSc or an MBA in the domain or even in related ones. In other words, this puts Beauty & Wellness on the same platform — something that was just not there before. With Symbiosis & Enrich, each bringing in their might in their respective domains, it is the best that could happen for existing practitioners and new aspirants to the industry.

What are the criteria for trainers?

For a skill-based domain, the best trainers invariably are hands on practitioners who have the requisite technical education and certifications.

So, the same criterion is true here as well. In addition, the set norms for faculty selection for universities have also to be complied with.

How will the curriculum look like?

The curriculum for the courses is set along the National Occupation Standards set for Basic, Intermediate & Advance Skills and the National Skill Qualification Framework, that has set credit levels for Certificate, Diploma & Degree programs. There is recognition of prior learning as well as multiple entry and exit levels — given the fact that this is the domain of skills and the target audience has a high requirement to be employed — chances are they would require the options of doing their learning in stages. For the same reasons, there will be the possibility of banking of credits and transfers to different streams too.

Skill assessments, multiple modes of teaching pedagogy, and vocational and employment guidance is also made available.

What do you think is lacking in the Indian beauty & wellness education sector?

A common qualification & syllabus framework, and comparable (to mainstream fields) certification was a gap earlier.

Now with the Beauty & Wellness Sector Skills Council is working towards setting National Skill Qualification Framework, standardisation in the curriculum has been initiated. With the Skills University and the BSc degree, another giant step has been taken. What we now need is for the same common standard to be applied across beauty academies and to scale up the effort of bringing skill-based education in beauty & wellness to the mainstream.

What is next for Enrich?

At Enrich, we are set to grow — in terms of more salons, more geographies — with a continued focus on customer experience, skills education, and optimum use of technology. In the coming year, following this approach, we will add more salons in the cities we are present, as well as a couple of new markets.

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education

Honing

young talent Here’s a closer look at the stunning hair and beauty looks, designed by the students of Blossom Kochhar College of Creative Arts & Design and Euro Chroma Institute of Cosmetology (ECIC).

BKCCAD AT MINISTry oF SKILL DEvELopMENT & ENTrEprENEurSHIp FouNDATIoN DAy The 3rd foundation day of Ministry of Skill Development and Entrepreneurship was hosted on November 9, 2017 at The Constitution Club in New Delhi. The Ministry aims to focus on achieving a ‘Skilled India’ on a large scale through efforts like these.

The event included exhibiting diverse skills from all walks of life.

Blossom Kochhar College of Creative Arts & Design (BKCCAD) students showcased ‘avant-garde’ looks at the Beauty & Wellness stall on this occasion. Quirky hairstyles and eccentric make-up by BKCCAD artists was the top centre of attraction. Dr Blossom Kochhar’s was also present at the event.

HALLoWEEN AT Euro CHroMA INSTITuTE oF CoSMEToLogy Euro Chroma Institute of Cosmetology (ECIC) celebrated ‘Halloween Day’ at their institute located at Lajpat Nagar, New Delhi. Students were dressed up in various dramatic attires and used innovative ‘Special Effects (SFX)’ make-up for participating in this gala event.

The institute had also been decorated with thematic cutouts, blow-ups and backdrops in sync with the theme, which created the perfect ambience for a Halloween Event. Students impersonated supernatural figures such as vampires, ghosts, monsters, skeletons, witches and devils to match the occasion.

There were some interesting activities with a touch of horror, which delighted everyone present during the event.

The Special Effects make-up and masks dominated the creative abilities alongside costumes throughout the day.

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INDIA rAISES THE BAr AT

WorldSkillS ABu DHABI

India recorded its best ever performance at WorldSkills in Abu Dhabi 2017 finals with the highest ever tally of two medals (a silver and a bronze) and nine medallions of excellence.

T

eam India created history when winning one Silver, one Bronze and Nine Medallion of Excellence in various other categories at the 44th WorldSkills competition, Abu Dhabi. This is India’s best performance since it started participating at these competitions in 2007. The Indian team was competing with candidates from 59 other WorldSkills member countries.

Karishma Sunil gupta from LTA School Beauty raised the performance bar for beauty skills by securing a Medallion for India in category, thus improving India’s world ranking to a never before position. By doing so , she has become a role model for many young aspiring beauty professional to showcase their talents at the highest level of skill competition. She came 6th of 29 competitors and scored above France, Switzerland, Singapore, germany and Japan.

Expressing her joy Karishma gupta said, “The four-day WorldSkills competition was incredible but my journey from being a common Indian to winning the Medallion of Excellence in Beauty and wellness sector has not been easy. In India even today, the beauty sector has not been extensively recognized. There are only a handful of people who want to make it as a career. There were people around me who were quite judgemental and sceptical about the career scope in this field for the long-run. Thankfully, such comments never demotivated me. Also, convincing my father at the early stages was difficult as he was a bit worried as to what scope lies in the field of beauty.”

Karishma Sunil Gupta at the competition

“There were times when it was hard to cope-up with the training schedules.

There were no weekends, no holidays, nothing. But nothing came in my path of becoming a proud Indian. The mere thought of holding the ‘Tiranga’ in another country was something that always kept me going on. Winning for our country is the most beautiful feeling in the world. The joy that one gets after doing something for one’s country is unexplainable. I would always dedicate a part of my success to my family, mentors and the entire LTA family who have always helped and encouraged me throughout this journey,” Karishma further added.

Mohit Dudeja won the silver for patisserie and Confectionery, whereas Kiran bagged the bronze for prototype Modelling. The nine ‘Medallions of Excellence were won for mechatronics, brick-laying, restaurant

service, automobile technology, jewellery, graphic design technology, mobile robotics, beauty therapy and car painting.

Commenting on the results, Shri Dharmendra pradhan, Minister for Skill Development and Entrepreneurship said, “It has been an incredible and by far, the best performance by the Indian Team since we began participating in WorldSkills International Competition!

This Diwali has really been special. It is an important day in the skills calendar for India and a big moment of pride for our country. My hearty congratulations to the Indian Team on their exceptional performance at WorldSkills Abu Dhabi and bringing laurels to the nation. Skills have the power to transform individual life, power to change society and power to change the world and we believe skills will make the New India of our dreams.”

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hair /Brand Talk

Shaping

Futures

Shaping Futures, a social initiative of Schwarzkopf Professional, aims to empower the underprivileged youth with the art of hairdressing, thereby enabling them to be independent.

SUCCESS

stOrIes Manashi, sOs Village (2012) Growing up in a SOS children’s village, the 19-year-old Manashi stood on stage at the Essential Looks World Tour in Berlin to demonstrate all the acquired knowledge she gathered, during the Shaping Futures trainings in Chennai, India. She was placed at Naturals, one of the biggest hair salon chains in India.

rajat Malhotra, sOs Village (2012)

S

chwarzkopf Professional has trained more than 1,800 students in over 28 countries in the art of hairdressing.

The brand has received support for this from its global network of hair professionals. From job related orientation to hands-on training as well as apprenticeships and placement, the Shaping Futures initiative is focussed on transforming lives through hairdressing. Najeeb Ur Rehman, Professional Partnership Service Director, leads the team in New Delhi while Bony Sasidharan, Regional

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ASK Manager, leads the team in Mumbai.

Schwarzkopf Professional recently concluded the four weeks session of Shaping Futures at their ASK Academy Mumbai. The batch included 22 young girls who acquired new skills and showcased their learnings via demonstrations of cut, style and colouring at the event. Sasidharan led the training in Mumbai along with international volunteers from the global Shaping Futures initiative.

The session commenced with a performance by the students, followed by demonstrations on models. The students received certificates to mark the end of their training and their convocation.

Kartik Kaushik, General Manager, Henkel Beauty Care India said, “Shaping Futures is very important to our entire team at Schwarzkopf Professional. We truly believe in ‘giving-back’ to our society and through this initiative, each one of us gets a chance to help transform the lives of many young candidates from socially disadvantaged backgrounds. Our team looks forward to setting up this activity each year.”

Rajat works as a product trainer in a reputed hair professional cosmetic company where he trains hairdressers everyday to work with his company’s products.

He believes the Shaping Futures programme has not only given him his current job, but his career and exposure to the hairdressing industry as well.

shyama Namdeo, Plan India (2016) Shyama Namdeo participated in Shaping Futures at Delhi in 2016 after which she worked at a well-reputed salon for a few months. The course and internship gave her the confidence to start her own salon and today she’s a successful business owner.

hair/Review

NutriMixology:

Brillare's Natural Therapy Indulge in a personalised experience to suit your unique hair & scalp structure.

B

eauty Launchpad experienced Brillare's innovative NutriMixilogy at Simran's Salon in Rajinder Nagar, New Delhi. NutriMixology is a personalised, natural nutritional treatment to reverse the nutritional imbalance that affects hair and scalp through continuous damage over time.

The treatment divided into seven stages can be completed in an hours’ time.

For dry hair ends and oily scalp, Brillare's experts suggest moisture replenish treatment. The first stage of the treatment consists of a pre-treat active oil, a relaxing massage session of this will enhance your mood while giving your hair concern specified solution.

After which, the hair is left wrapped in a hot towel for about 10 minutes.

Later, the oil is washed off with the blend of Elementi Puro by Brillare Hair & Scalp cleanser, followed by the Oily Scalp Corrector Shampoo Booster to remove any excess dirt and oil. The Elementi Puro Range of professional hair products is used throughout the treatment. The range that features everything from cleansers to styling products, claims to be enriched with active ingredients like macadamia nut oil, fruit and algae extracts, organic oils, herbs, wheat, oats, soy amino acids, etc that are renowned to boost holistic healing for hair. Each individual client's scalp is analysed and the following stages in the treatment are planned accordingly. For example, if you do not have major scalp concerns like dandruff, hair fall, etc, Nutri Balance scalp and shaft products can be avoided. Moving on to the next step, Moisture Replenish Synergy is used to control frizz and to treat major concern. The next step includes application of Nourishing

Conditioning Crème and Conditioner Booster according to hair type evenly throughout the hair ends. After leaving it on for around 10 minutes, the hair is rinsed with normal water. The treatment concludes with styling essentials like

Stress Defense Mist and Smoothening Fluid. Stress Defense Mist helps to prevent further damage by styling tools heat or pollution, whereas Smoothening Fluid works best to lock all the nutritional nourishment in hair.

Results: The in-salon treatment is great for intensely damaged hair and is customised as per your hair needs and condition. A complete customized natural treatment is must-try to make your hair look naturally beautiful. The treatment is ideal for people who undergo regular hair colouring sessions, as the Elementi Puro Range provides hydration and aims to restore natural balance. Plus, the therapy leaves with you pleasant fragrance that lasts till your first shampoo, post the salon session. The technicians advises six sittings for visible results and accordingly the price varies, taking into consideration hair length and thickness. Consultation plays a big part in deciding the best course of action.

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Cover feature

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Patrick Cameron’s

GODDESS Collection

Patrick Cameron’s new collection “Goddess” celebrates beautiful soft textures and artful placement of hair to create effortlessly seductive commercial hairstyles.

There is a huge demand for romantic and casual looks that appear effortless and not overly laboured, and with his Goddess collection, Patrick shares stepby-step on how to achieve these feminine hairstyles.

Says Patrick, “Most hairdressers struggle with loose, casual looks because they don’t know how to secure them, and often end up with contrived overdone hair that has lost the spontaneity that their clients want. Hair has an energy and freedom and with the correct base we can create hairstyles that capture that aspect with the added benefit of a secure hold.”

The Goddess Collection offers13 stunning looks that are of the moment and answer the needs of hairdressers wanting to learn easy techinques to achieve soft, tousled hairstyles that are both profitable in the salon and exciting for the clients.

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Cover feature

Hair: Patrick Cameron assisted by Jo Wilcox Make-up: Alison Chesterton Couture & Photography: Marco Erbi Styling tools: BaByliss Pro Products: Wella System Professional & Wella EIMI

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PHOTOGRAPH: NOTANdAs jewelleRs

Beauty

Beauty/Preview

y t u a Be te

Up to the minu

AKEUP

RE & M A C IN K S IN T S THE LATE

Brush it up with Tressmart Tressmart, an e-commerce portal, has launched StylPro, a revolutionary make-up brush cleaner. It hygienically cleans make-up brushes in the fastest and most efficient way. It uses centrifugal spin technology so that brushes are literally ready to re-use immediately. StylPro is accompanied with a deep cleaning brush cleanser created to clean the thickest oil based makeup on any type of brush.

The solution is free of alcohol, parabens, and sulfates and is registered by the Vegan Society.

The brush is priced at `6,600 while the cleanser is for `950. It is available on www.tressmart.com.

The Body Shop's multi-purpose balm Amazonian Saviour™ Multi-Purpose Balm by The Body Shop is made from 100% natural-origin ingredients. It is a nourishing formula designed to revive the appearance of tattoos and nourish severely dry skin. It is formulated without silicones, colourants, mineral oil, parafin or fragrance. It is suitable for sensitive skin. It is priced at `1,195.

Nykaa's beauty bouquet Nykaa has added five new products to its collection. These include Nykaa BlendMaster Perfecting Sponges and Nykaa BlendMaster Sculpting Sponges, Nykaa BlendMaster Oval Brushes, Nykaa Salon Shine Gel Nail Lacquer Collection, Nykaa Get Inked! And Get Winged! Sketch Pen Eyeliners and Nykaa SKINgenius Foundation Sticks. The sponges are non-disposable, washable and reusable. The brushes help achieve a seamless finish. The gel nail lacquer has light reflecting pigments. The Pen Eyeliner is fine, conical and flexible while the contouring stick is easy to blend and travel-friendly.

Elemis goes exotic ELEMIS has introduced the Frangipani Collection, which combines traditional Tahitian Monoi with fragrant Frangipani. Monoi is created using an age-old process of steeping Tiare flowers in high grade coconut oil resulting in a nourishing and scented oil. The collection includes Frangipani Monoi Shower Cream, Body Oil, Body Cream and Hand & Nail Cream. Each product has additional exotic ingredients such as the Macademia Oil in the Body Oil. Price range starts at `1,900.

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Intensive care by Spawake Spawake, brought into India by KOSÉ Corporation, has launched Spawake Age Solution Intensive Serum and Spawake Melting Makeup Remover. The serum blends the high concentration of Astaxanthin with Pelvetia Canaliculata Extract and Vitamin E. The product is in line with the existing Age Solution range. It addresses the signs of ageing in 7 days to 4 weeks, to deliver visible results. The make-up remover is a soft-textured, non-sticky cream that melts into a milky emulsion as is massaged over skin. It contains moisturizing sea minerals. The serum is priced at `799 and the make-up remover at `299.

L’Oreal Paris’ care routine for men The new Men Expert Volcano Cleansing Range by L’Oreal Paris has anti-acne properties of volcanic minerals. The range contains Volcano Red Foam (`750), which is a face wash and Volcano Icy Red Gel (`750), which is a scrub. The brand has also released its Men Expert Charcoal Black Scrub.

It exfoliates oil, dirt and blackheads to reveal smoother and softer skin. It is priced at `850.

Oil Away with Brillare Brillare Science’s new skincare range Oil Away includes a unique gel mask specially made to exfoliate and moisturise oily, acne prone skin. It's a unique 2-in-1 mask and exfoliation treatment, which increases hydration and removes surface oil instantly. This product is designed to make your skin bright and oil-free even in humid weather.

Sun crème by Azafran Azafran Innovacion Ltd has launched D’Fend SPF Crème with SPF 30 and SPF 50. It is a daily use sunscreen made with natural ingredients like mineral rich water and organic soya butter. It gives high broad-spectrum sun protection against harmful UVB and UVA rays.

It protects the skin from seasonal pollution, reduces pigmentation, sun burn and sun tan. It has a sweat and water-resistant formula. It is suitable for all skin types and can also be applied on babies two years and above.

BIG LAUNCH

Skincare with Kiehl’s Kiehl’s has come up with two new products Calendula & Aloe Soothing Hydration Masque and Butterstick Lip Treatment. The gel Masque is formulated with hand-picked calendula flower petals and aloe vera for cooling hydration. It can be used regularly up to 3x per week. Chamomile and Lemon Essential Oils add a soothing, fresh aroma to the paraben free, colorant free formula.

A multi-benefit lip treatment collection, the Butterstick is available in clear and sheer hues, to hydrate and protect lips with SPF 25 protection. It is made with a blend of nourishing coconut oil and antioxidant-rich lemon butter.

DOuBLE DOSE wITh CLArINS Clarins presents the next generation Double Serum.

This unique double formula combines the best waterand oil-soluble plant ingredients to address all visible signs of skin ageing. Its key ingredients include kiwi fruit, oats and organic teasel. The Double Serum has [20:1] potent plant extracts, including turmeric. The product has a new dial pump, which releases a customized amount of the Double Serum as per your needs.

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BEAUtY/Perfumes

Édition noirE sport BY pAshA dE cArtiEr It’s a high performing masculine fragrance. It has invigorating accords of watermelon and citrus, and earthy notes of sandalwood, amber and cedar.

s t n e Sc

GoldEA thE romAn niGht Goldea The Roman Night is a fragrance for the nocturnal Roman goddess. It has the scents of night-blooming jasmine and tuberose, berries and black peony, black musk intoxicated with patchouli heart and noble vetiver roots, which is sealed with the chypre-infused signature.

Wedding

est at ridesmaid or a gu b a , om ro eg rid b these A bride, a ur style game with yo up n ca ou ..y a wedding. is season. fragrant options th

KEnzo World Bottle and scent are designed to delight a woman. Its floral bouquet includes black plum, peony and jasmine and vanilla.

vErt EAU dE toilEttE BY l’occitAnE Capturing the fresh aroma of green tea at its heart, this unisex perfume has citrusy top notes and a woody trail of cedar and thyme.

pUrE Xs BY pAco rABAnnE It is meant for the man of the world. It has icy ginger, vegetal sap, thyme and vanilla with leather-liquourmusk inflections.

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Avon AttrAction This scent comes in for him and for her versions. The women’s perfume is laced with pear, blackberry, black orchid, vanilla amber et al. The men’s one has ginger root, cardamom, musk and tonka bean.

BEAUTY/Education Expert

Science of

Skincare Ritoo Jhha, Editor, Beauty Launchpad, in conversation with Jude Herrera, International Educator, Eminence Organics Skin Care.

How did you start your journey as a skin aesthetician?

My story is similar to Boldijarre Koronczay’s (Founder & CEO Eminence), who is also the person who invited me to join the international training team.

I am an aesthetician and also a 3rd generation beauty operator. My mother and my grandmother are hairstylists and aestheticians. Over my lifetime, I have

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had several careers – film and television work, freelance writer, house painter, a waiter. About 11 years ago, when I went back to Hawaii to visit my family, I decided I wanted to live there full time.

My mother suggested that I get my Aesthetics license.

It takes about 600 hours or 6 months of education to get an Aesthetics license in the US and I was lucky enough to

go to school full time. After 6 months, I started working at a chemical-free spa that had just opened. They were looking for a skincare brand to work with and there were a bunch of samples from different brands to choose from. One of them was Eminence Organic Skin care .

When I touched and experienced these Eminence products, I was immediately drawn to the purity and high vibration of the products. At least 30-40% of what you put on your skin gets absorbed into your bloodstream and can have long term effects on your organs. So, even though I loved these products, I double checked their ability to be effective.

Eminence has food and administration studies for all their products. The line is from Budapest, Hungary, so it is a European skin care line. The products are tested through the University of Budapest as well as a separate independent lab. As I started to work with the products more and more, and as I met more international trainers visiting us at the spa, I gained more confidence and understanding of how powerful organics can be for skincare. I was very pleasantly surprised to see that I was able to correct acne in my client’s skin, hyper pigmentation, redness, reduce wrinkles and increase brightness and luminosity, all without chemicals.

In my first year of practice, I was awarded “Favourite Aesthetician” by a local community newspaper.

About 5 and half years ago, the founder and CEO of Eminence came to visit me at my spa in Hawaii. He said, “You are the number 1 selling therapist for Eminence, in the state of Hawaii.”

Appearance is very important for everyone now, especially in the corporate world. Men are hyper-aware today, wanting to look groomed and healthy. The men’s market in skincare is growing very fast, world over.”

He was so impressed with my passion and knowledge and my drive to help the community, at the end of his visit he handed me his card and told me; “If you ever want to leave the treatment room and want to work with us in the field, give me a call.” I called him that night.

He said that he wanted me to spend two weeks with him on the road to see and learn what it is that we do as international trainers. So, I spent two weeks watching him help brand new aestheticians as well as senior aestheticians. I travel the world now and in the beauty industry there is something always new.

What is at the heart of Eminence as a brand?

It is a philosophy that is built on providing our accounts and clients with cutting edge organic technology. It’s not just about taking fruits and veggies, dropping them into a blender, and putting it on your face. At Eminence, we are providing result-oriented skincare, which is based on organic chemistry, and is also non-toxic. Eminence is handmade European skin care line that are made from components that are organic and bio dynamic, i.e, fruits and vegetables, herbs and spices. Customers love that we are chemical free and cruelty free. We use natural preservatives like citric acid. We also have philanthropic programmes such as Force for the future programme and HANK – Healing and Nourishing Kids.

What are the latest breakthroughs

by Eminence?

There are products in our line that give

instant glow as our client base demands it. But, if you want to correct something like acne, that is going to take at least a 30 day period.

Anti-oxidants accelerate the ageing process very rapidly, by breaking down the collagens, causing dryness, redness, hyper pigmentation etc. We have sourced specific high levels of organic anti-oxidants to provide instant correction and brightness in the skin.

One of them is called the ‘Citrus and Kale Serum’. When you apply antioxidants to your skin, they repel the antioxidants in the particulate matter from settling into your skin.

We have also sourced a specific type of vitamin C from salt. Most vitamin C serums come from citrus fruits and are very volatile. They can oxidise and create blackheads on skin. The amazing thing about salt is that it does not oxidise and we source the salt from Hungarian chilli peppers. Also, we have specially formulated this serum to be lightweight.

So, basically the Citrus and Kael serum clears, calms and brightens the skin. It is a 4-in-one-for-every super serum.

What is your message to Aestheticians who are really good at what they do, but can’t really find the success in this field?

A lot of the revenue in a spa or Aesthetic clinic comes from product sales, so it should be a big focus for Aestheticians.

In beauty schools, there is no talk about retailing or business, it is all about massage techniques, physiology of the skin etc. But at Eminence, when an account gets built in, their education begins. We teach them how to take their passion and turn it into something that the client wants. To develop a retail strategy is all about probing questions.

So, I never tell someone what they need to fix. Ask questions and help your client figure out what they need.

What’s Eminence offering in men’s category?

Appearance is very important for everyone now, especially in the corporate world. Men are hyper-aware today, wanting to look groomed and healthy. The men’s market in skincare is growing very fast, world over. Eminence is a gender neutral skincare line. We use natural ingredients. Our products have natural earthy fragrances, which appeal to men and women.

Men don’t like too many steps.

They are also not big fans of tubs and spatulas. They like products that they can grab, shake, pump and go. We have an attractive products line for men.

Many of them are multi-purpose, too, such as lightweight serums that act as moisturisers. The Eminence packaging is also gender neutral.

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BEAUTY/Care

Do’s

NO MORE

WINTER WOES Cheryl’s Cosmeceuticals brings you the Ultimate Do’s and Don’ts for skincare this winter season

H

ave you ever woken upon a winter morning with dry and flaky skin? We all have, haven’t we? Winter is the season to take extra care for your skin.

The temperature difference between the cold outdoors and the dry, warm indoors

also causes evaporation of the skin’s natural moisture, which gives your skin oily and dry patches. Skin reacts differently in the winter for different individuals, but generally,many experience their skin becoming extra sensitive, drying and peeling off.

 Moisturise Moisturise Moisturise: During winter, the outer layer of skin becomes dry therefore it is important to keep the skin moisturised. Even those who have oily skin must use light moisturising lotions after cleansing to keep the skin soft  Be Sun Safe: People like to enjoy the sun during winter, but little do they know that exposure to the sun can hasten ageing. Therefore, one must use a sunscreen 15 minutes before going out to allow the skin to absorb it. If you stay out in the sun for more than 30 minutes, reapply the sunscreen.  Healthy Eating: You can give your skin some extra help by making sure your food provides you with some extra antioxidants and plenty of Omega 3, 6, 7 and 9. Nuts and fruits can provide you with essential nutrients, and exercise in all its form increases the blood circulation in the skin.

Don’ts To keep that healthy moisturised skin for a longer time, use Cheryl’s home care range on a regular basis.

Cheryl’s HydraMoist Moisturizer is a powerful, quick absorbing, lipid balancing moisturiser that protects the skin’s natural oil-moisture balance to promote healthy and radiant skin. It softens the skin’s surface, with lightening and smoothing along with hydration.

Gunjan Jain

48

“To keep skin hydrated this winter, a daily skincare regime is a must! Encourage your clients to use a moisturizer that helps skin lightening and smoothing along with keeping it hydrated. Cheryl’s HydraMoist is suitable for all skin types and ensures your clients to have healthy, glowing skin through the cold winter months.”- Gunjan Jain, Head - Education Cheryl’s Cosmeceuticals Cheryl’s Services are available across all Cheryl’s salons.

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 Hot Water is a No-No: A hot water bath feels very appealing in cold days as it soothes the senses. But as tempting it might feel, it robs the skin’s natural oils and making it drier. So, it is recommended to bathe in lukewarm water instead of steaming hot water to keep dryness at bay. The lukewarm water will not only give you the warmth but will keep your refreshed and energized throughout the day.  Swiping of oil from face with water is a big NO: Does it seem like your skin always has an oily shine? Maybe your skin flares up during the summer or when you’re stressed out. Don’t wash your face 10 times a day instead quickly remove excess oil by cleansing and moisturise your oily skin to get your face look great.

Beauty/Nails

Nail

PRemIeR LeAgue

A

s a little girl I always loved fashion and beauty, after completing a fashion design and management course and working in the rag trade for a few years, I decided that I wanted to know more about the beauty industry and attended a ITeC aestheticians course and also a Nail technology course. Little did I realise more than 29 years ago now, that this would be the beginning of a lifelong career for me.

I first worked for a chain of nail salons and eventually went on to open up my own nail studio in conjunction with a beauty salon.

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I attended training courses related to nails and beauty. I then took part in the first nail competition ever held in South Africa by the Hairdressing and Cosmetology Association and secured first place. This really helped boost my business and career. I eventually attended a masters and also an educators course, which gave me even more insight. It inspired me to open my own salon and training school.

I have worked with some top international Nail and Beauty companies, educating nail artists, beauty professionals and educators not only in South Africa but also in the

A first hand account of the action, drama and creativity of the Nail Premier League at Professional Beauty India. Sonette Rensburg speaks about her experience of the first session from 2016. middle east, Netherlands, Bologna and the uK. For the past 11 years, I have been directing the Professional Beauty Nail competitions, writing articles for Professional Beauty and Nail File magazine and introduced the first educatioNail workshops at the professional beauty exhibitions.

Last year, I was awarded the opportunity to direct the Professional Beauty Nail Competition in mumbai – The Nail Premiere League. It was to be the first Nail competition of this kind being hosted in India. But I heard so many different stories about India that it made me a little apprehensive.

Competition preparation I started my preparations early on in the year compiling the categories and information, only to get a million questions and buts thrown back at me. After months of preparation and with loads of inputs from all the various experts in the industry over there, who would also act as judges for the competition, we got all the information together and finalised.

About one month prior to the competition I had another challenge thrown at me. I was told that the competitors would not be able to bring models. A nail competition with no models! It was explained to me that a lot of the competitors would be coming from quite far and that they could barely afford travel costs for themselves let alone a model. I was told they would use fake hands. How do we judge them against competitors who do bring actual live models? I explained that if we wanted to prepare them for competing in international competitions, then we should try persuading the competitors to arrange a model. But if they couldn’t, we would have to accept it.

Off to Mumbai eventually, it was time for me to be on my way with so many thoughts going through my head of what it would be like,

what the people would be like, and what the standard of work would be like, and mostly how on earth we were going to judge fake hands. After about 14 hours of travel I arrived in mumbai, the airport was quiet and not very busy, that was until I stepped outside into the most unbelievable humidity and the hustle and bustle of people as I looked for the driver who was collecting me. Nothing or nobody could’ve prepared me for what I was about to experience and see.

Competition day It was finally competition day. Arriving at the exhibition hall, I was met with a warm welcome by the people I had been planning the competition with and the judging team. The competition was running over two days, with the first day being the mixed media Nail Art and gel polish categories. Competitors eventually started arriving one after the other. I briefed them about the rules and regulations. gurpreet translated for me.

With more than 18 competitors in the gel polish category and 15 competitors in the mixed media Nail Art category, the competition started. Thankfully, there were no fake hands that made their appearance. They had all brought in models, who were beautifully dressed.

While the floor judges made their way around the arena to mark them, I kept a

keen eye to check that everything was in order and that rules were being adhered to. I noticed that many competitors were going to lose points because of consultation, hygiene and table set-up, products were not properly labeled, and uV lamps were dirty.

With mixed media nail art being an open theme, competitors were able to do whatever they wanted, creating some interesting, fun, and amazing works of art. We were pleasantly surprised at the level of skill shown but also realised that the Indian Nail Tech’s still had so much to learn to uplift their standards. During the awards ceremony and presentations we addressed these concerns. We then awarded the winners and thanked everyone for attending.

Day Two The next day the Tip Overlay Liquid & Powder and gel categories were taking place. more competitors arrived to participate in each of the categories. As the judges made their way around the arena again to conduct the pre-judging, I noticed them smiling. The previous day’s competitor’s had implemented everything that we told had them about our concerns. every single competitor whether they won or not were all smiles and so grateful for the experience. I have travelled across the world to work with and educate people in this industry, and this was one of the most incredibly humbling and rewarding experiences I have had. It made me realise just how privileged we are with so much at our disposal and that we have so much to be thankful for, in our industry here in SA and most of all that we should never take anything for granted, especially knowledge.

I would like to thank the Professional Beauty team in India for all their assistance and making me feel so welcome in India. Also the lovely and amazing ladies who made up the judging team, gurpreet Seble, meera mevawala, Olena Paul, Kavita Sheth and Runa mcNamara for their support and expertise.

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Beauty/Fragrance Deciphered

A Pure XS By

PACO RABANNE THE FACE: Francisco Henriques, the 21 year old model exudes raw sex, power and heady dozes of bullish masculinity along with juvenile vulnerability. He is everything Paco Rabanne XS stands for - all of it and a little more.

With a body and features to drive the planet wild , he was the right pick of the legendary Swedish director Johan Renck who made fantasies explode with his gothic theme.

With the XS Paco Rabanne incheS youR dReam a notch fuRtheR than PeRfection. heady, iconoclaStic, offbeat and eSSential, heRe iS the StoRy to intoXicate you. — By Rohini Lall

THE FRAGRANCE: anne flipo and caroline dumur delivered on the challenge of creating a sensation of skin shivering with desire and burning with pleasure. the fragrance also plays homage to other senses alongside olfactory and build up a sensory trap. the first sense makes you teeter on the edge with an overdose of an almost icy ginger which is succeeded by vegetal sap and thyme. to help tingle your taste buds, there is cinnamon and bare touches of vanilla and to tip you over, there is the pulsing warmth of myrrh dusted with sugar.

THE STORY: the film is opulent, the women are swooning as they voyueristically spy over the man. the tease is as hard to resist as the fragrance itself and the theme blends erotically with ‘habanera’ aria from bizet’s carmen. the camera pans out to a high angle shot and let’s you seep in everything till it reveals the serpent encircling the bottle of Pure XS. the ultimate temptation.

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BEAUTY/Lookbook

showstopping

Brides The Show Stopping Bridal Collection 2017, offering complete looks to brides, is put together by Lakmé Salon Backstage Experts and designer Nachiket Barve.

T

his bridal season, the Lakmé Salon Backstage Experts are showcasing eight exclusive hair and make-up looks for the new-age Indian bride by bringing alive the theme of 'Eternal Luminance' in their Show Stopping Bridal Collection 2017.

Inspired by the Lakmé Salon Show Stopping Bride show

by Nachiket Barve at Lakmé Fashion Week Winter/Festive 2017, the collection is set to bring out a bride’s 'eternal luminance'.

The faces of this season’s collection lookbook are ‘real-brides’ who were a part of the Show Stopping Bride Contest, which gave brides-tobe, from all over the country, a chance to transform themselves for their special day.

North Indian Bride: Reflecting Hindu culture, reds and gold dominate this look for the traditional bride.

Holographic glitter eyes, kohl defined eyes and ombre lips.

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Reception Bride: Elegant and feminine, dimensional lips with metallic sheen, highlighted cheeks paired with wavy hair in voluminous bouffants.

South India Bride: Warm shades that reflect the mood of sunset - gradients of hot orange, fiery red and gold glitter, with hints of earthy brown tones that perfectly contrast the Indian skin.

Destination Bride: Channeling runway glamour, techniques like smocking and sculpting were used for hassle-free updos with rose gold eyes.

Engagement Bride: Vintage with a hint of sophistication, the look features holographic pink blusher, soft base, retro liner, high lined brows and delicate lips.

Mehendi Bride: Luminous beauty with dewy skin and blue smokey eyes, paired with trendy interrupted liner and a shiny edge to the eyes.

Contemporary Bride: Fashion-forward with sparkling silver and grey smokey eyes, bright fuscia lips, delicate bouffants and webbed smocking on hair.

“Holographic highlights and prismatic hues are techniques we have used to not only accentuate the bride’s features and add ultra-shine, but also reflect her inner radiance. To define the eyes, technicolour and interrupted graphic liners have been used creating a bold look. Moreover, beautiful sunset and rose gold eyes have also been incorporated adding a dash of lustre. Our Dimensional lips with a touch of metallic reflects or ombré lips will create an alluring yet elegant look.”

SuShma Khan, National Creative Director - Makeup, Lakmé Salon

“We have ensured that the bride’s nails look nothing short of stunning and add finesse to her entire look. The collection features Nail art with deep and metallic hues, finished off with embellishments like foil, glitter and gems.”

Cocktail Bride: Dramatic and chic for the bridesmaids and friends who would love to experiment with latest trends. Bold burgundy graphic liners with neutral eyeshadows. Flared corn-rows and S-shaped waves complete the look.

DiSha meher, National Expert - Skin and Nails, Lakmé Salon

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Beauty/Bridal Fare

gLamorising the

Indian Bride

Beauty Launchpad decodes top hair and make-up trends for Brides this season, with expert inputs thrown in for good measure. — By Kanishka Ramchandani

Photo: Pink Peacock Couture by Masumi Mewawalla

A

ppointment diaries are full, reception area is mulling with waiting clients and cash registers are ringing. yes, it's that time of the year again! it's the big bold and beautiful bridal season. the indian salon industry chugs its way throughout the year (with a flurry of activity between march-may for the mini bridal fare) towards the year-end climax of the big fat indian

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wedding season. Beauty Launchpad brings an exclusive report on what's trending and what's not.

Salon prepS every salon, no matter how small, preps itself for the bridal season. Bridal packages, discounts, offers and addon services are displayed prominently. for the premium and luxury segment, the bridal seasons starts in october,

roughly around the end of diwali, as patrons begin pre-bridal preparations. hair treatments for scalp health and hair fall as well as thinning, facials, skin restoration, rejuvenation and detanning are popular services that brides-to-be prefer during the weeks leading up to the wedding. nearer to the wedding date, they will opt for hair colour, facials for radiance, manicure-pedicure and spa treatments. in keeping with the demands of the customers, salons design their bridal packages, which include special rates and services for the bride, the bridegroom, the bridesmaids and the bride's mother. the current trend in bridal packages include services for pre-wedding ceremonies such as engagement and sangeet/mehndi as well as for the pre-wedding photo/video shoot. considering the rising popularity of the pre-wedding videos, hairdressers and make-up artists are in constant demand during this season. while the bride might not experiment too much with her looks on the d-day, she gets to have a free hand with her hairdos and make-up for cocktail evenings and pre-wedding shoots. shailesh moolya, creative director, Juice salon, says, “we offer a variety of bridal services and packages. Bridesto-be can customise these packages, too. they can choose from a range of services spanning pre-bridal services for skin and make-up trials. wedding day package includes hairdos, makeup, saree draping and nails.”

Hair we are! we always have our thumb on the pulse of hair trends in india, especially so during the bridal season. we see texture making a big move in hairstyling with crimped braids being our favourite. Brides like to don the traditional braids for the pheras, but our stylists have upped the game by giving contemporary twists to the classic braid. this season we are witnessing a lot of innovation with braids such as fish-tails, french, messy, braided tiaras and, of course, accessorised braids. many new twists are also being added to the ubiqutous bun or jooda, which is a go-to option for most brides. temple

Photo: Pink Peacock Couture by Masumi Mewawalla

jewellery will find its way into upstyles to give that prized balance between traditional and modern looks. “for bridal hair, personally i’m completely digging sleek, groomed hair. it’s kind of the opposite of haircuts. tailored and defined is the way to go,” comments natasha nagaemwala, director, nalini of nalini and yasmin salon. moolya opines, “the upstyles that are popular and trending are ‘the textured bun’, ‘textured buffoon’, ‘mermaid textured braid’ etc. smooth done up hair is a passé. we have some of the these mentioned looks in our new Juice Bridal Look book as well.” for semi-formal functions such as mehndi and sangeet, side updos, half-updos and waves with floral adornments are trending. for a cocktail evening, the bride-to-be can wear something sleeker like polished straight tresses or an androgynous upstyle.

the pre-wedding videos, which are doing the rounds these days, offer a wider canvas. from classic ponytails to waves-in-the-wind, casual styles are in for showcasing your love stories.

Colour me new a bride-to-be will not give up her hair lengths. she will, at the most, go for long layers and bangs. But when it comes to colour, the sky's the limit! every bride wants a new look for her wedding day, but she is wary of hair colours. ergo, for bridal colouration 'subtlety' is the key. colourists understand that a girl wants to look her best, feel good and look different on her wedding day. however she will not opt for drastic hair colour makeovers. “the looks have morphed slightly. you know fashion is cyclical. colours have gone from ombre/ balayage type applications to both of the above with the addition of streaks closer to the 1 1 .17 | b eauty launchpad india

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Beauty/Bridal Fare

roots. so, it’s a little bit of old and a little bit of new,” says nagaemwala. moolya's list of popular colours includes rose gold, caramel, mocha brown, champagne blonde, copper gold, chestnut brown, deep plum, rust copper and mahogany. pro-tip for HairdoS moolya shares, “if your face type is long and you want a style with a buffoon on the crown, it will only make your face look longer. the bride can opt for something flatter on the crown and soft side waves to give an illusion of an oval shaped face.

sonic sarwate, global senior artist, m.a.c cosmetics india, likes his fair share of glitter on the bride. But it's important to place it accurately and balance it with matte elements. he is rooting for reds to be on trend for the indian brides, especially deeper tones. clear shiny skin will also be en vogue, he says. “although blues and purples are big this season, i don't see many brides adopting these colours for their d-day. for weddings make-up will remain classic with a modern twist.”

make-up ConSultation  Our experts offer these valuable pointers:  Ask your make-up artist for a full face trial.  Pre-plan your skincare treatments to avoid break-outs.  Inform the make-up artist on the features that you wish to accentuate and the ones you wish to downplay.  Keep yourself updated about the brands and products that the make-up artist will be using on you.

All rAmp imAges courtesy lAkme FAshion Week Winter/Festive 2017

make-up on my mind after hair, make-up is the next most important aspect of the bridal fare. as much as with hair, bridal make-up, too, requires detailed consultation and trials. we see a departure from the heavy 'kardashian-esque' contouring. make-up today is all about going back to basics. there is a stress on natural base and bold colours. healthy, hydrated skin is a given, which makes regular skincare mandatory. natasha nischol, co-founder of fat mu, sums up the attitude of the modern indian

bride succintly: “in today’s day, brides love to see a better, more polished version of themselves as opposed to the old school version of pancake and heavy make-up.” she is in favour of brides experimenting with colours and their willingness to try different versions of the smoky eye, by infusing colours like blue, green and bronze for their big day. illuminated skin, contouring and highlighted cheekbones have seeped into bridal couture as well.

Bijon Burepaga, director of artistry, myglamm, says, “this season, bridal make-up is more about accentuating your features rather than correcting them. so, skin is well hydrated with strategic placement of highlights and contours that enhance your natural bones.” he is definitely advocating softer smokey eyes and saturated lips for the brides. speaking about the techniques used, yashaswani gupta, makeup artist for paul penders, says, “airbrushed make-up gives a dewy fresh feel to the face, which can be paired with matte lips. shades of rose gold and copper are the way to go this wedding season.”

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Beauty/Skincare

Bridal Beauty Dr. LoHiA’S GuiDe To

9-12 months in advance erase your mistakes When you are getting hitched, its important to sometimes erase unecessary history. Tattoo removal takes time depending on what kind of laser protocol you do. Traditional tattoo removal is done in at least 10-12 sessions, while newer methods can get rid of it in nearly half of that!

Insider tip: Try the multilayer tattoo removal technique which can remove tattoos in 3-5 sessions only, just in time for your wedding day!

8-9 months to go get hair-free Waxing and threading repeatedly is well-known to cause rashes like keratosis pilaris, acne, and ingrowns that are unsightly and leave terrible marks. And, for those of you who want to go completely bare, it’s best to start early. Laser hair removal typically takes anywhere from 6-14 sessions depending on the type of hair, your own hormonal conditions, and the type of laser program you enter into. You can painlessly get rid of your hair, in a simple, once a month session, and be ready to look effortlessly smooth and soft on your wedding day from head to toe.

Insider tip: You can get any style of bikini laser hair removal you want!

French, which is simply keeping in neat and clean, landing strip, and also the always famous Brazilian!

7 months to go beauty from the inside out Diet is essential in achieving good skin health. However, having a good diet for a week will not be beneficial. So, eat a rainbow diet, where you add all the different colours of fruits and vegetables to your meals. Also exercise helps increase blood flow, thereby flushing out impurities while giving you a rosy glow.

Insider tip: i always recommend a 7 juice for my bridal clients – it includes a citrus fruit, 2 antioxidant fruits or vegetables like tomatoes and pomegranates, an iron containing vegetable like spinach, a natural source of Zinc, calcium like sesame seeds, a natural source of omega 3 fatty acids like avocado or chia seeds, and a fruit of your choice. i prefer a base of almond milk to this because of its natural vitamin e, but you can use water and ice as well.

6 months to go Dermatologists can remove your acne, scars, marks, pigmentation and pimples while also delivering glowing skin. With lasers like Neo to get rid of acne and acne marks, renew for pigmentation, Pixel Perfect or Plasma rx for acne scars, burn scars and stretch marks. But they all typically take 6 sessions spaced 2-6 weeks apart.

Insider tip: For those of you who have thinning hair, a great option to look at is PrP, or platelet rich plasma. if you do 4 sessions spaced 4 weeks apared, at the end of 6 months, you will see 3040% increase in hair growth!

3-5 months to go Consider vitamin injections. important antioxidants like glutathione, vitamin C, and B need to be repleted in a prescribed, customized way to treat uneven skin and body tanning. Typically the course takes 3 months, but in case you want an extra boost, 2 courses may be necessary.

Insider tip: You know all those celebrities whose skin seems to be getting whiter? Many of them are doing vitamin injections!

1 month to go Stress can cause pimples and sallow looking skin! So, try to de-stress as much as possible. Do yoga, exercise or try meditation at least 10-20 minutes a day. Also, stay out of the sun! Do your last minue shopping during the evening or morning, and wear a hat and sunglasses! Finally, do your facials 1 month to 2 weeks in advance of your big events. Do not even consider doing them a few days before, or you can risk rashes, acne, dryness and irritation right before your important day.

Insider Tip: For those of you who want to look photoshopped, consider all in one laser facials like the New York Facial which works on every concern such as pores, pigmentation, tanning, lines and glow 2-4 weeks before your wedding. And for the rest of your body, the Head to Toe facial, popularized by Victoria Secret models in New York, is truly the way to go.

1 week to go Avoid using any new skin or hair products at this time. Many brides try new things because they desperately want to look beautiful for their big day.

However, i have seen many brides come in because they tried multiple new products the week before their wedding and then had a reaction to it.

Maintain the same skin regimen you have been using previously, moisturise a lot and keep it simple!

dr kiran lohia Celebrity Dermatologist, Lumiere Dermatology

Insider Tip: increase your coconut water intake! its great for skin and will keep you well hydrated so you look fresh and supple!

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BUSINESS

PHOTO: InnIsfree

Business/Biz Talk

Charting

Beauty a path in

Ajay Ghooli, Managing Director, Kaunis Marketing, is bullish about the growth of beauty in India, both in retail and professional space. As he expands his brand portfolio, having recently added Malu Wilz to the rapidly expanding BeYu Cosmetics, we get him to answer our queries about his vision and plans.

AjAy Ghooli Managing Director, Kaunis Marketing

— By Kanishka Ramchandani

How did Kaunis come into being?

Essentially, I have been in the industry for about 22 years, including 14 years with L’Oréal and 5 years with Unilever.

That’s when I realised that there are 2-3 problems, which the industry is grappling with. And a solution that addresses these problems holistically was required. The first problem is of the beauty advisor, who is the backbone of any organisation and the front end for the customer. She is on third party rolls. We wanted to have our beauty advisors on company rolls and give them a platform to be part of the company and help it grow. The second problem was of trade relationships between retailers and distributors.

Retailers often complained about distributors that they do not remain in touch for long periods. We have always had a good rapport with our retailers.

The reason why we are in more than 200 stores with BeYu is because of our relationship with the retailers. The solution required here had to be a winwin situation to both parties. The third problem was that of service provided to the retailers and thereby to the consumers. Even big players are facing this problem. This means that if a retailer places an order of 100 pieces, he will get around 60 pieces. This in turn was affecting the retailer’s profits

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and the consumers. I wanted to sort out these three problems and that’s how Kaunis came into being. Kaunis is a platform for any international beauty brand that wants to come to India. We are a PE backed organisation.

Tell us about your association with the Art Deco group.

I had worked with the Art Deco group in my previous stint with Elder Healthcare.

I had launched BeYu in the country back then. I had a great equation with Sasha, who is a managing partner over there. BeYu had exited India in 2014. When we formed Kaunis, the first logical choice was to go to Sasha and suggest — why don’t you come to India again? We have had a great relationship based on mutual understanding. He also understands the Indian market and its challenges. Ever since then our partnership has blossomed well. He came to India twice this year, which goes on to prove how serious he is about this market.

How has the growing competition of the Indian market affected BeYu’s comeback?

I feel the market has been starved of a credible player. And BeYu has filled that space very well. We have received tremendous response since the time

we have hit the market. This is primarily because we have provided customers with good service experience through our counters and beauty advisors, and delivering to them quality products, which makes them come back to us again and again. Our biggest strength is the ‘made in Germany’ quality.

What was your retail plan at the start of the partnership?

When I was in Berlin last year with Sasha, I said that I wanted to get to 300 stores by the year end (2017). He had a baggage about India due to his past experience, but when he came here in February and saw our work, he was happy. We were confident that we would achieve our target by August.

The difference he noticed was in the on-ground execution. He could see the dream getting translated in real life, exactly as we had envisaged.

What kind of retail presence are you targetting?

We are looking at a combination of shop-in-shops within both general and modern trade as well as companyowned kiosks. We have about seven kiosks across the country, prominantly in the north. And the plan is to get to 20 by the year end. As of now we have not thought of an EBO model.

In India, the north and south markets are widely different? Does BeYu have enough SKUs to cover this spectrum?

You are right! The north behaves quite differently than the south. While BeYu has over 500 SKUs, we have carefully chosen about 270. And we are also

Expansion plans went into hiatus for a month or so. But we are back on track now. We were on an average of 14.5% on VAT and with GST we have gone up to 28%. But true to the brand philosophy of ‘being you,’ we are letting the consumers be themselves and we are absorbing the hit of GST.

We are trying to create employment for those who make the beauty industry work in India. The top 10% of our beauty advisors will also get enrolled for the ESOP programme of the company. working on an India-specific range, which will cater to all the four regions.

We have given Sasha our wishlist.

By February 2018, we shall have our India collection.

What’s your training module for beauty advisors like?

We have four training managers across the country, who are involved in recruiting. You have to get the right talent first and then train them efficiently. The field team recommends people, while the managers do the screening process. Once we bring them on board, we give them a combination of classroom training and on-the-job training. We also have a national head for training. Emphasis on training is very important for us. Once the induction is done, we introduce level training for the advisors so that they can upgrade and enhance their skills and give better service to the consumers.

Any plans of manufacturing the products in India?

Once we have critical mass, yes! Sasha had said ‘never say never.’ We are striding fast as far as his expectations are concerned. So, in the near future I see that as a possibility.

What are your advertising plans for BeYu? Apart from the print advertising that we started even before the brand was launched, we have played smartly in the youth-oriented digital space. We

are active on Facebook, Pinterest, Instagram et al. That’s where we are engaging with the consumer and are finding lot of traction. Now we are collecting the database of consumers as we will be launching our loyalty programme very soon. We are not looking at a one-time transaction with the consumer, we are planning longtime engagement.

Which other brands from Sasha’s portfolio are you planning to bring to India?

Our strategy is simple. Around 85% of our engagement will be with the Art Deco group. We have already signed up for two brands with Sasha and one more brand from the Art Deco group.

Annie, a nail care and colour brand, will come in in January. Make-up Factor, a luxury professional make-up brand, will come in October-November. Malu Wilz, a premium skincare brand, has already been launched here.

Is a training academy on the cards?

It’s an interesting idea but nothing on the cards yet. We are trying to create employment for those who make the beauty industry work in India. The top 10% of our beauty advisors will also get enrolled for the ESOP programme of the company. We want to make a difference to their lives not only by bringing them on rolls but also by making them a part of the wealth creation.

How have the recent economic reforms affected your business?

We missed the demonetisation phase, since we hit the ground in April.

But Goods and Services Tax (GST) impacted us because retailers started de-stocking. Initially things were not clear and there was a fear of what will happen to our economy. Now things are settling down. There was an interim lull in purchases from retailers.

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Business /Store Launch

Open fOr business 1

2

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1. KiKo milano KIKO MILANO, the Italian Cosmetic Brand, has extended it presence by opening its first-ever store at Seawood Grand Central in Mumbai. KIKO Milano has been in the industry for over 20 years with more than 1000 stores worldwide. With its widespread international presence across 20 countries, the brand makes its first entry in Mumbai, after having launched three stores in Delhi, NCR previously – in DLF Mall of India, DLF Promenade & Ambience Mall. KIKO is a one-stop shop for all, as it caters to the professional and personal beauty needs with its vast collections and innumerable colour palettes.

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2. TruefiTT & Hill Truefitt & Hill marked its 12th store in India with its Prabhadevi outlet in Mumbai. Lloyds Luxuries Ltd is found by Istayak Ansari and Krishna Gupta in 2013 and with Truefitt & Hill they aim at creating an atmosphere of total relaxation and ultimate comfort for their male guests. The outlet located in Prabhadevi is spread over 705 sq ft.

Offering a quintessential feel with its signature interiors in mahogany wood with chic blue wallpapers, the brand maintains its international look and feel.

The barbershop houses one manicure-pedicure room and four barber chairs.

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3. inniSfree Innisfree, the Korean naturalism brand, has opened its second store in Mumbai at SeaWood Grand Central Mall, making it their sixth outpost in India. Offering a full range of 100% natural and pure product lines made of ingredients such as Green Tea, Jeju Volcanic Cluster, Orchid and other natural ingredients, Innisfree is bringingan assortment of over 370 SKU’s of skin care and beauty products including colour cosmetics in bright bold colours to muted hues lipsticks, eye shadows, nail polishes, foundations, concealers; to skincare lotions, serums and much more.

4. SmaSHbox Smashbox Cosmetics has opened its first flagship store at Palladium mall, Mumbai.

The interiors of the store is inspired by a photo studio.

It has state-of-the-art studio lighting, custom designed flat lay table and interactive props. The store is divided into the Lip Bar, Post Discovery Area and Makeup Stations. The 15-minute instant makeover service provided at the store includes Get flawless skin, Define your lips, Shape your brows and Even out skin tone.

The brand’s theme of being energetic, trendy, creative and colour obssessed is stylishly reflected in the interiors of the new store.

Business/Event

Professional Beauty

Heads to Ludhiana With the overwhelming response received for the maiden show in May 2017 with over 4600 visitors, the show is back again for the second time in the same year.

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ne of the leading beauty expos in India, Professional Beauty is all set to host its Ludhiana edition from December 21 to 22, 2017.

The 2-day expo will see leading professional brands in the beauty, cosmetics, wellness and spa business showcasing their latest products and techniques from across India.

Since this is the 21st edition of Professional Beauty in India, there will be value and abundance for everyone. The beauty fraternity will witness new product launch by Vatenn Italy and an informative learning session by leading make-up expert Kanchan Mehra on the Professional Beauty Demo Stage. The line-up of the performing artists includes Gourav Bhardwaj and Anurag Arya Vardan. Professional Beauty has proved yet again to be the best platform to meet and network with the industry’s finest brands, test products and witness launches, attend free seminars from leading artists, and do business with cutting-edge beauty and wellness manufacturers, retailers and distributors.

The Associate Partner for the show is Ikonic, Bronze partner is Vatenn Italy and leading brands exhibiting include Aroma Magic, Beauty Palace, WAHL, Alan Truman, Ozone Ayurvedics and SSCPL amongst others.

HigHligHts  Punjab’s biggest beauty expo: The best brands under one roof, Professional Beauty is the ideal place to discover new products and equipment and make new contacts. Discover latest trends, network with professionals, ideas exchange and learn from experts.  Develop your business: Networking and meetings at the show aim at maximising your returns by helping you make new contacts, and trade connections.

The meetings at Professional Beauty let you discover new brands and have conversations on upcoming trends. Just make sure you carry enough business cards, you will be making many new connections at the show.  Free entry: Professionals gain free access to the show, allowing you to try and test out new products, take back free product samples and also win a chance to meet your favourite artists.  Learn from top artists: Register for the show and bring your colleagues along, with top artists on the PB live demo stage, this is the perfect time to learn new skills from the best in the business.

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BUSINESS/Interiors

e c n e i r e Exp a p S l i Na

at perience x E a p S Nail e lines nky new ned on th ig s e The swa d is the Mumbai, ping with e e k in Bandra, , ury tated lux of unders . the chain theme of

Interior designer: Sabina Punjani Area: Approximately 350-400 sq ft Key materials: Oak veneer, damask wallpapers and velvet fabrics Signature element: The elegant laser-cut design is a signature element throughout the interiors. It's a standard feature at all Nail Spa outlets.

Colour scheme: Beige / brown colour scheme teamed with golden accents to enhance the dĂŠcor.

Furniture brand: Customised furniture is used in all Nail Spa outlets. The exclusive mani-pedi chairs have in-built massagers that help the customers relax and enjoy the therapies.

Tiles and lighting: Spanish ceramic tiles and conceptual lighting.

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