Beauty Launchpad India, November 2018 by vikas upadhyay

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November 2018 www.beauteespace.net #beautylaunchpadIND @BeautyLaunchpadIND

` 100

RNI. NO:.DELENG/2014/56137 DL (S)-17/3529/2017-19

November 2018 www.beauteespace.net #beautylaunchpadIND @BeautyLaunchpadIND

` 100

IndIan Hairdressing

awards 2018-19

tête-à-tête

with Aurelian Lis of Dermalogica

Chelsea Baart

Driving Creativity

GET SMOOTH F R IZ Z F R E E * H A IR W IT H B IO S PA

d n e ss o f E n ri c h e d w it h th e g o o C a m e lli a S e e d O il t Matrix Salon Available at your neares

www.matrixprofessional.in

/matrixindia

@matrix

*When using the system of shampoo, conditioner and serum vs. a non-conditioning shampoo.

as see it!

Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani

EDITORIAL Features Editor Isha Gakhar

COnTRIbuTORs Meher Castelino

Dear Reader I can’t believe 2018 is drawing to a close already! Wasn’t it just yesterday that we were charting out plans for the year, asking experts on how the beauty segment will fare in 2018 and planning our editorial calendar to feature the best of the Indian salon industry? But nostalgia is fast forwarding me here. We still have a month ahead of us – a business-heavy, revenue-driven, bottom-line-impacting month. While the festive season started off early this year, we see it drawing to a grand conclusion in November. Its interesting to see that festive saw sales sky rocketing online with demands from Tier 3 growing by nearly 100 per cent as compared to last year. The good news is that beauty led the sales- Beauty, toys and baby care, sports and fitness, television and large appliances, followed by fashion. And what about the much-anticipated bridal season? The scarcity of mahurats this year came as a bit of a dampener for the salon business. Marriages were either postponed or scaled down. However on the flipside is the good news that it means a long-drawn wedding season, which is likely to last well into March-April 2019. We hope salons are able to do considerable business while showcasing their creativity and making the last leg of the big Indian bridal season a grand success. Beauty Launchpad as usual remains ahead of the times. For our November issue, we bring you Spring/Summer 2019 looks with our Cover Feature and Portfolio. We also have interesting interviews lined up such as Aurelian Lis of Dermalogica and Chelsea Baart of OPI. We unravel the success story of Kiehl’s 1851 for you - steeped in legacy the brand has its ear to the ground and manages to stay contemporary. And we have our eyes and ears trained on the biggest hair extravaganza of the year – the Indian Hairdressing Awards 2018-19 by L’Oréal Professionnel. To be abreast with the latest buzz in the industry, keep your latest copy of Beauty Launchpad handy. Happy reading!

Ritoo Jhha, Editor in Chief @beautycaravan

@rjhha

@ritoojhha

ART Designer Raghab Panda MEDIA & EvEnTs Marketing Executive K. Nanda Kumar (South) Distribution Real Fortune Life Marketing and Services (East) GM. Finance & Administration Ashish Jha Administrative Exective Harvinder Solanki Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal)

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CONTENTS Beauty Preview 46 Skincare 48

‘Skin Scan by Cheryl’s

Nails Preview 49

What’s New in Nails?

On The Cover

Fragrance Preview 50

News Updates 18 Market Analysis 22

Quick Updates on What’s Happening in the World of Beauty The New Teenage ‘avid’ Customer a Mintel Perspective

Scent of a Bride

Nail Expert 52

Driving Creativity

Spa Review 54

Urban Oasis

Sassoon AW18 Academy Collection ULTRA VIOLET; Hair: The International Creative Team led by Mark Hayes; Make-up: Daniel Kolaric; Stylist: Mathilde Dutheil; Photographer: Benjamin Vnuk

Regulars

What’s New in Beauty: The Latest in Skincare & Make-up

Business Know the Brand 58

Kiehl’s An Insight

Salon Launch 61

Open for Business

Guru Speak 62 Profile 64 Education 64

Bringing Skincare to the Forefront Delhi’s Own Privé Experience Empowering the Less Privileged

Hair Preview 24 Care 26 Expert Talk 28 Education 30 Trendsetter 32 Cover Feature 34 Event 38 Portfolio 40 Style 44

Hair at this Moment: Get All the Latest Updates of Hair Industry! Instant Hair Fix with Powermix Stylist Par Excellence Matrix Focus 01 Glam Waves ULTRAVIOLET Indian Hairdressing Awards 2018-19 Essensuals Hairdressing Matrix Focus 02

Masterclass 67

Hindi Supplement

GLOBAL NEWS

Now

EWS Quick updates on what’s happening in the world of beauty

FDA tAkes A stAnD AgAinst leAD AcetAte in hAir Dyes

P&g Ventures innoVAtion chAllenge

The U.S. Food and Drug Administration took action to remove lead acetate in hair colouring products given potential safety concerns about lead exposure from these products. The agency issued a final rule in response to a colour additive petition that repeals the regulation that allows for the use of lead acetate as a colour additive in these products. This rule, when effective, removes the only authorisation for the use of lead as an ingredient in cosmetic products.

P&G Ventures is issuing a formal invitation to all entrepreneurs, inventors, visionaries and startups to submit your product for consideration to win an all-expense paid trip to pitch live on the P&G stage at The International Consumer Electronics Show 2019 in Las Vegas. The winner of the pitch will receive $10,000, qualify as a finalist in a Techstars accelerator and be provided complimentary attendance to the EY Strategic Growth Forum. P&G Ventures fuels its parent company’s growth by creating new brands and businesses that solve consumers’ everyday problems in product categories new to P&G. P&G Ventures functions as a startup studio within Procter & Gamble. It takes a new approach to creating brands by developing both internal and external ideas, as well as by creating unique partnerships that bring in early-stage startups to help them grow. The P&G Ventures Innovation Challenge is an open call for entrepreneurs to submit their innovative products for a chance to partner with P&G Ventures to create the next billion-dollar brand. Three finalists will be selected and given the opportunity to present their products to the P&G Ventures leadership team in-person at CES 2019.

“Today’s action is part of our commitment to protect Americans by reducing exposure to toxic elements and builds upon federal efforts to reduce exposure to lead,” said FDA Commissioner Scott Gottlieb, M.D. “In the nearly 40 years since lead acetate was initially approved as a colour additive, our understanding of the hazards of lead exposure has evolved significantly. We now know that the approved use of lead acetate in adult hair dyes no longer meets our safety standard. Lead exposure can have serious adverse effects on human health, including for children who may be particularly vulnerable. Moreover, there are alternative colour additives for hair colouring products that consumers can use that do not contain lead as an ingredient.” This action is based on new scientific data that show there is no longer a reasonable certainty that there is no harm from the use of lead acetate as a color additive. In 1980, based on information presented in a color additive petition, the FDA originally permitted the use of lead acetate as a color additive in certain hair dye products that are typically applied over a period of time to achieve a gradual coloring effect. Because of this gradual effect, these products are sometimes referred to as “progressive” hair dyes. 18 Beauty Launchpad India | 11.18

VAseline Debuts clinicAl cAre Vaseline is introducing the next generation of healing with new Vaseline Clinical Care, a breakthrough line of dermatologist-tested hypoallergenic body products aimed to rescue hard-to-heal dry skin. As the original skin healer, Vaseline knows that hard-to-heal dry skin can be stressful and uncomfortable. While other lotions only temporarily relieve surface hydration, the innovative Clinical Care lotions deeply strengthen skin’s moisture barrier using a unique Barrier Repair Complex, which is proven to transform skin from extremely dry to healed in five days. The line features six new products that offer treatment and relief from a variety of skin concerns which can be associated with situational and ongoing skin conditions. “At Vaseline, we’re always striving to create the absolute best for our consumers, who aren’t looking for short cuts when it comes to their skin health,” says Dawn Hedgepeth, General Manager/Vice President of Hand & Body Lotion at Unilever. “We’re truly thrilled to introduce Clinical Care and its deep healing powers to help people with all types of dry skin needs.”

coVergirl gets certiFieD by cruelty Free internAtionAl Coty, one of the world’s leading beauty companies, announced a strategic partnership with Cruelty Free International that aims to end animal testing for cosmetics globally. As a first step in the partnership, Coty achieved Leaping Bunny certification by Cruelty Free International for COVERGIRL, which is the largest make-up brand ever to be awarded this certification, the internationally-recognised gold standard for cruelty free designation. Coty worked with Cruelty Free International to undergo a rigorous audit of the brand’s supply chain and ingredients, resulting in Leaping Bunny certifying that COVERGIRL products and ingredients are not tested on animals either by Coty or its suppliers.

Nykaa has introduced Routine Finder as part of its beauty advice initiative. In line with the objective to empower customers to make informed product choices, the Routine Finder is a comprehensive skin, hair and wellness tool that allows customers to build their perfect beauty regimen with recommended products best suited for their skin, hair and wellness concerns. The matrix framework of different concerns and age groups has been matched to the best suited products from within Nykaa. The tool offers different routines spanning five age brackets, with product recommendations and regimes. You can pick from four different skin types and six skin concerns, two hair types and six hair concerns, and six wellness concerns. Madhavi Irani, Chief Officer – Content, says, “The Routine Finder is our way of replicating an offline concern specific beauty solution finder. For instance, buying just one spot treatment product to treat acne will not work. You need an acne-specific face wash, an all-over-use product, an oil-free sunscreen and a SOS spot cream. Based on your concern the Routine Finder throws up a set of products for each step of the regime so that customers can choose products in a price band they are comfortable with.” On an average, Routine Finder garners close to 13000 visits per day across all platforms, of which 90% are through the App users and 10% are website. The average AOV is `1400 across platforms.

globAl beAuty secrets lAunches e-shoP Global Beauty Secrets (GBS), a premium beauty brand for modern day women, has launched its e-commerce portal – www. discovergbs.com. It’s designed as a onestop-shop for your entire beauty regime. The brand has also put in motion its editorial blog, to give consumers the best skin and haircare tips. GBS caters to three key categories – Body Care, Facial Care and Hair Care. Its product basket is inspired from six different cultures namely Indian, Japanese, Turkish, Egyptian, Aztec and Greek. Through the e-commerce website, the brand is all set to showcase its classic range with ten premium products for you to explore for those shiny locks and glowing skin. GBS is the consumer arm of Aishwarya Healthcare, which is the parent company.

liberty liFestyle unVeils 12 new PerFumes

renDezVous with shAgun guPtA Fashionista Shagun Gupta had organised ‘A Rendezvous with Shagun Gupta’, a private beauty soiree Amara Store, Kemps Corner. An all VIP affair, the event saw full attendance from beauty aficionados, fashion enthusiasts and social glitterati. The guests got a sneak peek into latest beauty trends for Fall Winter/ Festive Look 2018 with trendsetter Shagun. From bold makeup choices to creative hairdos, the guests were introduced to the hottest look for the season with Celebrity Hairstylist Savio John Pereira and acclaimed make-up artist Asha Hariharan. While Savio demonstrated trending hairstyles to an eager audience, Asha presented inspiring make-up looks. Shagun walked the guests through the season’s top trends. The floor was then open to questions and all the three experts enthusiastically answered them.

Liberty Lifestyle has come up with a range of 12 perfumes for men and women, targeting the millennial and Gen Z generations. For a brand synonymous with footwear, this venture into fragrances is a big move. The launch of the new product line which is imagined in India and crafted in France, recently took place in Mumbai in the presence of Adesh Gupta, CEO, Liberty Shoes Limited & Liberty Lifestyle along with eminent guests from perfume house Firmenich – Ian Crompton and Caroline Chaume, as well as Manoj Arora from Sacheerome. The new Eau de Parfum range consists of twelve fragrances, with names like Flirt, Eden, Bloom, Bliss, Dream, Dusk for women and OUD Gold, Legend, Passion, Marine, Rebel, Impulse for men along with an aftershave named Marine. This launch is only the beginning for us and we are also looking at expanding our product portfolio by the end of next year. We have been in the footwear business for ages, it’s time we offer final touches to one’s outfit and what better than launching a nice perfume range to complete someone’s look,” said Gupta. The prices range from `1,699 to `2,499 and are available at www.libertylifestyle.co.in and other major online platforms like Nykaa, Purplle, Myntra, Amazon, Flipkart, and Infibeam.

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Beauty Launchpad India

INDIAN NEWS

nykAA’s routine FinDer

INDIAN NEWS

inAtur celebrAtes its 4th AnniVersAry in Delhi Inatur, a natural skin and hair care brand has recently completed four years of operations in Delhi. It was in 2015 when Inatur launched its first flagship store at DLF Place mall, Saket and, since then Inatur has opened nine stores across Pan India,Inatur also announced a slew of attractive offers and customer rewards on the occasion. Pooja Nagdev, Founder & Cosmetologist said, “Inatur stores are characterized by innovative offerings, a premium shopping experience and an exceptional product portfolio. Our 4th anniversary is a milestone juncture to celebrate our relationship with our customers to whom we own our success. Inatur has constantly strive to provide the best service to all its customers at affordable prices. On this proud occasion, we want to thank all our customers for their support and faith in us. We hope to see many more years where we continue to serve our customers ensuring that we live up to our promise.”

mAle mAtters

omorFee’s men cAre rAnge Omorfee, an Indo-German exotic personal care brand, is presented in India by Naman Adlakha. The USP of the brand is that the products have exotic ingredients from across the globe, certified by EcoCert and USDA, and come in pollution-free pure bamboo packaging. It’s latest Men Care range includes Beard & Moustache Oil, a nurturing concoction of castor oil, patchouli oil, lemon essential oil and vitamin E; Beard & Moustache Growth Oil, nourishing oil with eucalyptus and argan oil; Beard n Moustache Wash, with rosemary and vitamin E; Gentleman’s Face Wash, with activated charcoal and patchouli oil; and Gentleman’s Body Wash, with coconut oil derived cleansing agents and myrrh oil. Prices start at `729. Products are available at Omorfee retail store in Bengaluru and on www.omorfee.com.

cinthol’s mAle grooming rAnge Cinthol has recently launched its Male Grooming Range with Actor Harshvardhan Kapoor and Arpinder Singh (Gold medallist, Asian Games 2018). The range includes a complete grooming kit for men. It has Shaving + Face wash with lemon peel extract, Beard + Face wash with icy cool menthol, After Shave + After Trim balm with aloe vera extract, Solid Hold Hair Gel with vitamin E, Beard Oil with argan oil, Beard Wax with beeswax, Head to Toe body wash. Products are available at all leading retail stores.

FestiVe mooD Nail Spa by Gurpreet in association with ‘Beauness By Arpita’, extended the Diwali celebration with Customer Appreciation Day on November 10 at their new location Good Earth City Centre In Gurgaon. On offer were pampering sessions to the guests. Attendees were seen flaunting the trending manicures and nail art done by the artists. The celebration continued with gift hampers and also included an exclusive, complimentary pampering session for hands and feet. The nail artists displayed new designs like wire nail art, galaxy mylar, mirror effect nail art, and the sunglass effect on nails that has become a trend for beauty lovers. The clients adorned nails with different hues were spotted relishing on the refreshments and were also posing for the photo wall. 20 Beauty Launchpad India | 11.18

Market Analysis

The new teenage ‘avid’ customer

a Mintel perspective T

he trend of celebrities in their early 30s creating brands like Fenty by Rihanna and Huda by Hudda Kattan seem to be passe’ now. The growing presence of young beauty entrepreneurs like Kylie Jenner and Zoella prove the teen cosmetics market is now worth big money. Mintel’s team of global beauty and personal care analysts has come up with an interesting acronym to identify this new generation of beauty consumers: aged 16-20*, they are Approaching adulthood, Video driven, Influencer aware and Digital natives, or ‘AVID’. • Approaching adulthood: This group is gaining independence, whether by entering the workforce or choosing higher education. They now have money and responsibility to make their own decisions. • Video driven: Their beauty education is ongoing and never ending. They grew up with video tutorials on every kind of beauty look, which has encouraged them to be more creative and experimental. • Influencer aware: While previous generations grew up with magazines and celebrities for beauty inspiration, along with social media, these pop culture elements are now combined with influencers – aspirational but accessible figures that connect with consumers on a variety of platforms. • Digital natives: They are naturally ‘internet smart’ – cautious over data sharing, aware of hacks and concerned about how brands are tracking them. This affects what they share online: mistakenly associated with the ‘selfie generation’, they are actually less likely than their Millennial counterparts to post pictures online.

Helping AViDs Define tHeir beAuty neeDs AVID consumers may be young, but they are already very engaged with the beauty market, as 80% of UK consumers aged 16-20 have bought beauty products in the last year. However, AVIDs don’t know yet what they like or want, but they are eager to learn. Indeed, most 16-20s are interested in having their skin/ hair analysed (61%) or in taking a personality quiz to identify their beauty needs (60%). Meanwhile, 58% like to watch videos of other people using the beauty/grooming products they own. Mintel research shows that only 10% of AVID consumers have bought a customisable beauty product in-store or online, highlighting that they may lack confidence in knowing their specific beauty needs. Fun retail experiences play a crucial role for this generation: over half of UK AVIDs (53%) show an interest in attending a special event at a beauty retailer, such as an exercise class or an expert talk. Meanwhile, 37% of UK AVIDs are interested in using vending machines for beauty products. “AVIDs’ beauty knowledge is still growing 22 Beauty Launchpad India | 11.18

and their tastes are constantly changing, so they need guidance and expertise to help them navigate the beauty market. Brands that are able to take teenagers by the hand and help them in their journey of self-discovery can win these young consumers’ trust and earn their loyalty in the long run. However, learning has to be a fun and pleasurable experience. We’re increasingly seeing retailers turn stores into beauty playgrounds where consumers can experiment with products and new technologies. For example, to celebrate its 20th anniversary later this year, Sephora will host ‘Sephoria: House of Beauty’ in the US. The two-day beauty convention will bring together brands, consumers and influencers and offer a range of social media-friendly experiences in interactive rooms.” says Charlotte Libby, Global Beauty Analyst at Mintel.

AViDs wAnt proDucts tHAt stimulAte tHe senses It seems that the way to AVIDs’ hearts might be through exciting and unique product concepts that appeal to the five senses. Mintel research shows that 64% of UK AVIDs are excited by beauty products that are ‘fun to use’. For instance, ‘special effects’ resonate with this age group: 38% of UK AVIDs are interested in colour-changing or texture-changing products, while 28% are intrigued by heat-activated products. Moreover, 24% of UK AVIDs are interested in products that include music playlists to accompany usage, compared with 11% of all UK consumers. Andrew McDougall, Global Beauty Analyst at Mintel, said: “Capturing the attention of AVID consumers is no easy task: they are hard to impress, they have a short attention span and they have seen it all before! They demand a product that works, but also one that is stimulating. For example, we’ve seen companies bring new musicelements to engage with teenagers. This includes music streaming services partnering with beauty brands and recommending products based on consumers’ musical tastes, or playlists of just the right length for consumers to listen to while applying skincare. Meanwhile, the link between food and beauty is getting stronger, for example, Lidl has launched a do-it-yourself face mask maker that uses fruit juices and other food-based ingredients.” *born between 1998-2002 Having said that, its interesting to note that even India is seeing a new breed of young and confident entrepreneurs fast finding their niche in the beauty business. Cosmetic Giants like Lotus are quickly moving to capture their attention, on the other hand, through launch of more forward looking brands like IKKAI, in a response to exactly these insights.

ROYAL bY HOOKER & YOUNG; HAiR : JONAtHAN tURNER; MAKE-Up : MEGUMi; StYLiNG : CLARE FRitH; pHOtOGRApHY : JACK EAMES

HAIR

Hair / Preview

ir nt Ham ome

at this

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Get all the latest updates of hair ind

Ikonic Hot Brush and Dryer Pro 2500+ The new Ikonic Hot Brush has a 50-second heat-up time for quick hairstyling. It’s unique bristle architecture ensure volume and bounce in hair. It comes with rubberised body for comfortable grip and control. It is priced at `6,500. Another offering from Ikonic is the Pro 2500+ hair dryer. It is equipped with a high performance motor for extreme velocity and maximum concentrated air flow speed. By producing high air flow at a constant temperature, this dryer protects your hair from harmful heat, offers an extra long life and is equipped with a overheating potection device, to ensure your safety. It has 2.8 meters cord and hang-up loop for convenient storage. It is priced at `4,000.

BBLUNT’s Repair Remedy range BBLUNT’s newest range works in favour of Indian hair and weather. The Repair Remedy range comprises a shampoo, conditioner and leave-in cream. Enriched with a special blend of Keratin and Argan oil with Colour protect properties, this range is perfect for coarse, brittle and damaged hair. It helps dry damaged hair get back to life, leaving it looking soft, shiny and healthy. The Repair Remedy Shampoo is priced at `675 for 400ml; the Repair Remedy Conditioner is at `450 for 200gm; and the Repair Remedy Leave In Cream is at `550 for 150gm.The products are available at all the leading retail outlets across India. 24 Beauty Launchpad India | 11.18

WOW Skin Science Shampoo and Hair Oil The key ingredient in shampoo is apple cider vinegar, which is naturally high in acetic acid and has a pH level close to that of human hair. Regularly rinsing with this vinegar can help bring your scalp and hair to its ideal acidity. Frizzy hair is caused by lifted cuticles on the hair. Other ingredients in the include sweet almond oil and argan oil. It is priced at `399 for 300ml. The WOW Skin Science 10 in 1 Miracle Hair Oil - Cold Pressed is a complete hair treatment for dull, dry, thin, lifeless and/or dandruff-prone hair. It contains 10 natural and clinically proven bioactives known to nourish hair - extra virgin olive oil, sweet almond oil, moroccan argan oil, jojoba oil, grapeseed oil, safflower oil, bhringraj extract, vitamin E, and rosemary and tea tree essential oils. Regular use helps deliver 10 hair benefits – reduced hair fall, stronger roots, less/ reduced split ends, less tangling, improved lipid barrier, softer hair, nourishing conditioning, dandruff control, higher luster and less moisture loss. It is priced at `499 for 200ml.

Macadamia Weightless Moisture Shampoo Macadamia’s Weightless Moisture Shampoo contains the essential 3R’s. It Rehydrates, Restores and Rebalances your mane in the best possible way. Apart from richness of macadamia nut, this shampoo comes with the goodness of avocado, hazelnut, argan oil, collagen and vitamins A, C and E, which nourishes and protects your hair scalp, making it an absolute amazing choice for the summer heat. It is priced at `1,600 for 300ml and available at Esskaybeauty.in/ Tel: +91-8882 800 800.

Moehair impresses Natasha Naegamvala Natasha Naegamvala, celebrity hairstylist, hair expert and the Creative Director of the famous Nalini of Nalini & Yasmin Salon in Bandra West, Mumbai, recently began her association with Moehair India Pvt. Ltd. She shared some insights on the brand and her personal experience with Moehair products.

Over the years, you have tried and tested various products. What new do you find in the market today? The market is evolving every day, new products are pouring in with something new. But you know, not all products are the best but what the client requires is what is the best. So, today I want to talk about the product line of brand Moehair. I’ve been in the hairstyling industry for a good 30 years now and and having done my due diligence with researching the products that are available to us in the market, I find this particular brand delivering phenomenal results.

Which Moehair products have you tried and experienced? And what do you feel about them? The brand has got quite a wide variety of products. Moehair Keratin, the Original Hair Repair System, is one of the better products out there. For all the reasons, for the fact that the way we lay it on the hair, the feel of the product while working with it

and how it emulsifies on the hair. This is a stylist point of view. But from the clients’ point of view, the longevity of the product, the way it lasts, the length with which it lasts, the texture. I feel it’s just a stunning product line. And then there’s another wonderful thing about the brand that they have variance in the product with the type of hair and the desires of the client. They have two variants available, OHRS Normal – for fine and frizzy hair and OHRS Plus – for coarse and curly hair.

You spoke of Moehair having a wide range of products. Which other products have you tried? There’s the other part of the Moehair that I’m quite interested in, it’s the Crazy 6 colours, the demi-permanents, the stainers, these are just different names for the product but this particular colour range is just wonderful. The bright pinks, the shiny purples, and then the yellow are just yummy. Again, the Crazy 6 colours, inherently being just a stainer, have a shorter shelf life. But what Moehair has done is that they’ve given us more length, it lasts on the hair longer, the vibrancy of the colour, and its potency is just beautiful. It’s wonderful when I started exploring it and will be trying some more of the products. Honestly, I’m really happy to be associated with it. 11.18

Beauty Launchpad India

Hair / Care

Instant Hair Fix with Serie Expert Powermix by L’Oreal Professionnel is your go-to option for great looking healthy hair. Tailor made to treat your concern, this fast and professional hair care treatment is the perfect salon solution for troubled tresses.

he festive season is upon us and the last thing you need is a bad hair day! The answer lies in proper professional haircare. L’Oréal Professionnel presents an instant solution for your bad hair day with Serie Expert Powermix. A professional, personalised and powerful haircare treatment, it will keep your hair looking healthy and shiny.

eMpower yourself

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So, what does the Serie Expert Powermix treatment do? This hair treatment uses professional masques with active ingredients freshly mixed in front of you to give your hair an instant healthy boost. In just 20 minutes your hair is refreshed, restored and reinvigorated! The first step of the treatment is consultation, after which the hairdresser recommends one of the four Powermix treatments for you. The range of hair concerns that Powermix addresses includes hair damage, uncontrollable frizz, colour protection and diminishing hair strength. It’s fast, it’s effective and it’s customised as per hair type and concern.

The mixing of two liquids with highly concentrated active ingredients creates an intensely nourishing hair treatment. Instant smoothness, repair, radiance or strength – no matter what your hair needs, it’s time to leave it to the experts with the Serie Expert Powermix Haircare Treatment. Available exclusively at L’Oréal Professionnel salons, make sure this service is on your to-do list this festive season!

Powermix coLor To protect hair colour from fading and restore radiance and shine.

26 Beauty Launchpad India | 11.18

Powermix rePair To repair hair damage and reveal soft and healthy hair.

Powermix Force For 10X strength against breakage and freedom from split ends.

Powermix Liss To smoothen unmanageable hair and control frizz.

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Beauty Launchpad India

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Hair / Expert Talk

StyliSt par excellence

In conversation with Julia Siira, Swedish Hairstylist and Hair Expert at Streax Professional. Tell us about your journey in the hair industry. I was lucky to have met Swedish celebrity hairstylist Joakim Roos very early on in my career. It was one of the best things that have happened to me. He gave me many opportunities to showcase my talent and expertise. He introduced me to many competitions that gave me exposure in the field of cut, colour and style. I got introduced to many clients at a young age, which proved very good for me. Coming to India for the Professional Beauty Mumbai event is one of the examples. I got a platform to showcase international styles and techniques to Indian salon professionals. 28â&#x20AC;&#x192; Beauty Launchpad India | 11.18

Julia Siira

Tell us about your association with Streax Professional? I have partnered with Streax Professional to introduce the ‘Avant Garde hairstyle range’ and the ‘Marigold collection’ to India. It is my pleasure to showcase to Indian technicians and salon professionals, the latest trends and styles that are in vogue. Indian consumers are open to trying and experimenting with high-fashion and global styles. I think it’s great that Streax Professional is organising hair shows that impart knowledge and skill to the Indian beauty industry. Education is the key to learning news techniques and styles. Salon professionals are benefiting with such hair shows and I am very happy to partner with Streax Professional for this purpose. I am also very happy to announce my participation in the mega hair show ‘Hair & Beyond’, yet another learning opportunity for the Indian beauty professionals. I am also travelling to Ghaziabad and Vijayawada for the mega hair show ‘Hair & Beyond’ by Streax Professional to showcase its Marigold Collection. Through these events, I am happy to empower Indian professionals by sharing worldclass hair styling techniques and tips to attain exceptional results.

What do you think of Indian hairdressers?

What inspired you to get into hairdressing? I have always had a keen interest in the beauty and fashion world, but what inspired me to choose this career path is the transformation that it brings to an individual. It’s not only about the external make over, of looking beautiful or looking gorgeous, but the transformation it brings to a person’s self-confidence and self-worth. Every time I cut or style somebody’s hair, it’s the most amazing feeling to see the body language of the person. The reaction of the transformed person amazes me, its like they exhibit the feeling of ‘I can take on the world’ and that makes me really happy and content.

Rapid fire Favourite trend: Balayage and Bohemian – very soft and textured looks A trend that’s passe: Very short at the back and Very long in the front Favourite Streax Professional product: Streax Professional’s Hold & Play range One person who you would like to style: Johnny Depp What’s your work mantra? Take risks, be Bold Advice to budding hairdressers: Practice, research and be bold

I think Indian hairdressers are very creative, they are open to trying different styles and techniques. In Sweden, hairdressers stick to the do’s and don’ts of the business. I don’t see that here, what I see is fearless professionals who are not afraid to try something new and different. What I really admire is that they don’t play by the rules, they enjoy experimenting, which is very good. To describe them in two words, I would say ‘Creative’ and ‘Fearless’.

Tell us about the trends for the season in colours and techniques. I think what is trending in hair colour techniques at the moment is Balayage. With respect to hair colouring, people are interested in warm colours such as copper, rust, gold, blonde – basically a lot of browns. All the warmer shades are very trendy right now. In terms of style, the current look is soft bangs, a lot of people are opting for that look. Long bobs, like longer from the front (shoulder length) and shorter behind, but not very asymmetrical, just a soft diagonal line are also in. 11.18

Beauty Launchpad India

Hair / Trends

Amp up your hair game

this festive season

MaTrIx experts decode the ultimate hair styles to up your client’s fashion quotient.

hat doesn’t a woman love more than to flaunt her lustrous locks or a fancy hair do? The most awaited months of the year are finally upon us, bringing on festivities and celebrations galore. Multiple occasions mean numerous outfits and a perfect hairstyle that complements each outfit. Whether your client prefers to wear it straight or loves to

The Low Chignon: Complementing your day or night look • Pull your hair up like you’re pulling it half up and half down, and clip the top half of your hair up away from your face, just to get it out of the way. • Fluff up the bottom half of your hair that is still left down, so you get a little volume. • If you have thin hair, tease the bottom portion of your hair a little. • Then, just take an elastic band and pull it back into a ponytail, pulling it under into a tuck bun. • Loosely pull the bun, just to give it a little messy texture. • Now, take the top half of your hair that is pinned up, and pull the right side of your hair down around the left side of the low bun, and take the left side of your hair, pulling it down around the right side of the bun, pinning each around your bottom bun. • Then, spray a little MATRIX Style Fixer Spray, pin more if needed.

30 Beauty Launchpad India | 11.18

experiment different trends, this festive season urge your clients to try new hairdos every time they step out. MaTrIx, the world’s leading american professional brand takes one step further with its Opti.Long Nourish Protect haircare range and the Style Fixer hair spray by giving you tips and tricks on how to achieve these looks within minutes! Give your clients their wow moment within a

The Super Braid Ponytail: For the perfect brunch look • all you have to do is start a French braid, but once you’ve reached the part of your hair you’d put into a ponytail do just that. • Make sure you secure the braid so that it doesn’t come undone in your ponytail.

*Instrumental Test: Shampoo + Conditioner + Leave-in Vs. Non-conditioning shampoo. **Due to nourishment and protection action leading to lesser breakage.

few minutes as experts provide a step by step breakdown of hottest trends this season. Get trendy hairdos within minutes by Melroy Dickson, General Manager, Education, MATRIX India Ensure your client stands out in the crowd by giving her the perfect yet elegant look as you choose between any of these styles, getting her ready to dazzle at those weddings and parties.

The Ballerina Bun: For complementing your evening attire • Make sure your hair is long enough to pull up in a high ponytail. • Proceed by brushing all your strands in the ponytail properly so they’re smooth and tangle-free. • Grab the base of the ponytail, below the elastic closest to your hand, with your left hand. • Now, take your right hand and pull the ponytail around to make a loop. • Pull the end of the ponytail through the part of hair in your right hand to make a loose knot. • Finally, fold all the loose ends of the ponytail around the knot to make a bun. Pin them down with bobby pin keep it place using the MATRIX Style Fixer Spray. Opti.Long Nourish Protect, the 1st specialist care range for long tresses from MaTrIx, offers up to 98% more nourishment* for your hair. Enriched with Ceramide, this range helps combats the various issues faced by the different sections of long hair and cleanses the scalp, nourishes the mid-lengths and protects the ends. With the revolutionary Opti.Long Nourish Protect range, MaTrIx offers a unique in-salon service, Growth Booster** Service.

Hair / Trendsetter

Glam waves

Bed Head by TIGI brings you the ultimate party look to rock your social dos.

STEP - 1 Prep and condition the hair with Ego Boost™Split End Mender.

STEP - 2 Spray Superstar™ Queen For A Day from roots to ends to give support and add volume.

STEP - 3 Rough dry hair to remove excess moisture and comb to detangle. Separate in sections then blow dry and twist using a medium round brush to create movement.

MESSY WAVES

STEP - 4 Once dry, tong loosely towards the face to create shape.

STEP - 5 Repeat in each section.

STEP - 6

Superstar™ Queen For A Day Thickening Spray

Ego Boost™ Split End Mender And Leave-In Conditioner

32 Beauty Launchpad India | 11.18

Headrush™ Shine Spray

Leave hair to cool and Spray Headrush™ from mid-lengths to ends for extra shine then blast hair to separate.

COVER FEATURE

ULTRAVIOLET Ultraviolet celebrates the visceral energy of disco taking inspiration from the seventies designs of Studio 54 habitués Halston and Yves Saint Laurent and the directional glamour of Tom Ford at Gucci during his reign as Creative Director from 1994. Ford’s uber-sexy aesthetic which included unbuttoned satin shirts worn with hipster velvet jeans and cut-out silk jersey dresses with horse-bit belts referenced the high octane look of seventies fashion as worn during heady nights at Studio 54. COLOUR TECHNIQUE This season tones are realized with refinement using an intelligent system of colour placement. Solid sections of burnished colour are subtly diffused with a classic Sassoon veil. Soft weaves placed through the parting add definition to straighter sleeker hair. Overlapping foil techniques are used to create depth and tone on textured hair. CUTTING TECHNIQUE The house codes and iconic shapes of classic Sassoon are given an edgy modernity with reverse layering. The graphic edges and shapes of the A line bob and Halo are ‘sketched’ or subtly fragmented and different effects emerge depending on which part of the head is worked. Hair can be expanded out in playful or more dramatic ways according to the width of sectioning. COLOUR PALETTE The Ultraviolet colour palette takes inspiration from the signature luxe shades of fashion designer Tom Ford during his tenyear tenure as Creative Director for Gucci from 1994. Chalky Indian rose, pink dusk and blush nude are mixed with coral, spiced honey, velvet violet and plum with bases of black dahlia and white orchid.

SASSOON AW18 ACADEMY COLLECTION | ULTRA VIOLET Hair: The International Creative Team led by Mark Hayes Make-up: Daniel Kolaric Stylist: Mathilde Dutheil Photographer: Benjamin Vnuk 11.18

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COVER FEATURE

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Hair / Event

Indian Hairdressing Awards 2018-19 L’Oréal Professionnel presents the 3rd edition of the Indian Hairdressing Awards (IHA). L’Oréal Professionnel has created an exclusive platform in India to recognize hairdressers for their art and creative talent at a national level – the Indian Hairdressing Awards. The competition has been designed to handpick the best of hairdressing talent across four categories- having four regional rounds and a national finale. Currently in its 3rd year, IHA kicked off with the SOUTH Region Final on October 28th in Chennai, followed by the NORTH Region Round in New Delhi on November 12th. The competition travels next to Kolkata for the EAST Region Final on November, 21st and finally to Mumbai for the WEST Region Final on December 3rd. IHA 2018-19 invited hairdressers from across the country to showcase their hair artistry in a creative category of their choice: Colour Trophy, Cut & Style, Young Colourist and Men’s Image. For the first time ever, the entry submission to the competition was completely digitized. Aspiring hairdressers submitted their creative hair looks on a specially created digital platform – www.iha2018.in.

38 Beauty Launchpad India | 11.18

This edition of the Indian Hairdressing Awards is significant, as it coincides with the 20 year anniversary of L’Oréal Professionnel in India. In this new era, where being ‘digital savvy’ has become a way of life, it has become necessary for salons & hairdressers to evolve at a rapid pace. With this in mind, we will bring to our partners the revolutionary StyleMyHair App – with augmented reality, developed especially for use in-salon only. This will put more power into the hands of the hairdressers, aiding increased consumer engagement.” — Binaifer Pardiwalla – General Manager, L’Oréal Professionnel India

North Region Finals’Winners COLOUR TROPHY Winner: Mohd. Kashif, Geetanjali Salon, New Delhi First Runner-Up: Imran, Looks Salon, New Delhi Second Runner-Up: Lokesh Kumar Sain, Shades Skin & Hair Care, Jaipur

SOUTH 35 teams competed during the South regionals - recreating their hair looks live in front of the jury panel featuring Simon Koh – Founder & Artistic Director, Elle Hair Studio, Malaysia; Beauty Editor Mamta Mody; Celebrated Stylist Vivek Karunakaran; National Education Director – Maybelline, L’Oreal Paris & NYX Professional Makeup - Stafford Braganza and fashion photographer Ashish Chawla. NORTH: 36 teams competed during the IHA 201819 North Region Final recreating their hair looks live before a panel of judges, represented by experts from the fashion and beauty industry. The panel featured celebrity hairstylist Aalim Hakim – Owner & Creative Director, Hakim’s Aalim; Fashion Stylist Edward Lalrempuia; Celebrated Stylist Vivek Karunakaran; Founding Partners & Directors – Y&E Consultancy &

Services – Edward Mendonca & Yatan Ahluwalia and fashion photographer Saurabh Dua. The competition was followed by the Awards evening, which was a true celebration of hair artistry. The L’Oréal Professionnel Dream Team, represented by some of the best hair artists in the industry today, celebrated art that truly withstands the test of time with their show ‘ART Infinite’. While the L’Oréal Professionnel ID Artists, a group of dynamic young hair artists who would be the stars of tomorrow, showcased their creativity with their show ‘#FUTURISTICHAIR’.

CUT & STYLE Winner: Mohammad Danish, NEU Salonz, Gurgaon Runner-Up (tie): Mohammad Siddique Shah, Kapil’s Salon & Academy, New Delhi | Prem Kumar, NEU Salonz, Gurgaon MEN’S IMAGE: Winner: Gurumukh Verma, Accord Salon, Ludhiana Runner-Up: Irfan Salmani, L’amour Salon, New Delhi | Shahzad, Looks The Barber Shop, New Delhi YOUNG COLOURIST Winner: Ankit, Looks Salon, New Delhi Runner-Up: Shubham Kaushal, Accord Salon, Ludhiana

SOUTH Region Finals’Winners

Winner: Prasanna Manohar Samuel, Kapil’s Salon & Academy, Bangalore First Runner-Up: Libemo Nguille. BBlunt Salon, Bangalore Second Runner-Up: (Tie) Khusbu Bungchhen Rai. Green Trends, Chennai | Biak Lun, Play Salon, Bangalore CUT & STYLE Winner: Esther Huailianmawi, Jean Claude Biguine, Bangalore Runner-Up: Singirala Pavan Kumar, Kapil’s Salon & Academy, Hyderabad MEN’S IMAGE: Winner: Mohammad Ali, Naturals Lounge, Trivandrum Runner-Up: (Tie) Rakesh N, Enrich Salon & Academy, Bangalore | Smaran Thapa, Vurve Salon, Chennai YOUNG COLOURIST Winner: Pema Tsethar, Rock Paper Scissor Salon, Bangalore Runner-Up: Ganesh Konduri, Kapil’s Salon & Academy, Hyderabad 11.18

Beauty Launchpad India

PORTFOLIO

40â&#x20AC;&#x192; Beauty Launchpad India | 11.18

Hairdressing WITH MORE THAN 120 SALONS WORLDWIDE, ESSENSUALS IS A MUCH-LOVED BRAND BY THE YOUNGER, MORE FREE-SPIRITED CLIENT. AND NO ONE HAS A BETTER UNDERSTANDING OF THIS THAN GLOBAL CREATIVE DIRECTOR SACHA MASCOLO-TARBUCK WHO DIRECTED THE 2018/2019 CAMPAIGN BACK TO ITS CREATIVE ROOTS.

CREDITs Creative Direction: Sacha Mascolo-Tarbuck Hair Team: Cos Sakkas, Indira Schauwecker, Francessco Fontana and the essensuals Salon Artistic Team Photographer: Jack Eames Stylist: Sarah Dunn Make-up: Lan Nguyen 11.18

Beauty Launchpad India

â&#x20AC;&#x192;

PORTFOLIO

42â&#x20AC;&#x192; Beauty Launchpad India | 11.18

However, to keep the look and feel of the imagery fresh and current, Sacha enlisted the help of TONI&GUY International Artistic Directors Cos Sakkas and Indira Schauwecker and International Technical Director Francesco Fontana to work alongside the talented essensuals Art Team. She also collaborated with the same squad who was behind the visually dazzling TONI&GUY LEGACY Collection: photographer Jack Eames, stylist Sara Dunn and make-up artist Lan Nguyen. The new collection harnesses all of the fashion credentials of TONI&GUY but with at an affordable price. Essensuals is perfect for the Millenial audience as it is more of a fun, lifestyle brand. “ESSENSUALS’ OFFERING HAS ALWAYS BEEN ABOUT ASPIRATION THAT IS ACCESSIBLE. IT’S THE BRAND WITHIN THE BUSINESS THAT ENTICES THE NEXT GENERATION INTO THE TONI&GUY FAMILY. IT’S FOR SOMEONE WHO IS FASHION-CONSCIOUS BUT ALSO RELAXED ABOUT THEIR STYLE.” Global Creative Director, Sacha Mascolo-Tarbuck The six women’s and one men’s style demonstrate the brand’s ability to keep its finger on the pulse whilst staying true to its heritage as established by founder Toni Mascolo.

Hair / Style

Festive Fervour MATRIX shares some essential tips to get through this festive season in style

s the holiday and festive season starts, your day can go from planned to outof-hand in minutes. From unending parties to multiple wedding functions, it is easy to fall short of looking your best, which is why it is important to prepare ourselves for the days ahead. A well-packed clutch/bag can be the key to that flawless transition giving you the pictureperfect look always. To help you look impeccable all the time, MATRIX, the leading American professional brand recommends the must-haves in your bag to help you get through the festive season in style.

Maintaining your Mane The ideal hairdo helps you flaunt your charismatic look with confidence. Discover new-age nourishment for your hair with MatriX Biolage Deep Smoothing Serum, a 6-in-1 must-have serum. This serum controls frizz, smoothens rough ends, protects hair from humidity, adds instant shine, nourishes dry hair and instantly detangles the hair. With the goodness of avocado, grapeseed oil and frizz-taming polymers, the Biolage Deep Smoothing Serum controls frizz & the presence of Avocado in the serum, conditions the hair perfectly, lending it shine and lustre. 44â&#x20AC;&#x192; Beauty Launchpad India | 11.18

Women always want their long hair to look perfect, especially during the festive months. However, they refrain from leaving it open due to the fear of pollution and dust. They also shy away from experimenting with multiple hairstyles, worried that itâ&#x20AC;&#x2122;ll leave their tresses tangled and damaged, especially when juggling between multiple events on the same day. Do away with all these woes, as the opti.Long nourish Protect Professional nourishing Leave-in Cream comes to the rescue! This is a deep nourishing leave-in cream that also provides hair fibre damage and protection from split-end damage*. This leave-in cream helps you not only in detangling your hair but also helps provide a nourished feel across the length of hair so that your clients can try out different hairdos on the go. Rub a small amount into hands and apply to towel-dried hair and style as desired.

A pop of CoLour Be it nudes, pastel pinks, bold berries or dusty mauves, the right lip colour will not only help you enhance your look, but also ensure you are festive ready in no time. We recommend popping your favourite shade into the bag to help take your look from natural to glamourous in minutes.

ACCeNTuATe your eyeS The best way to add that oomph to your attire is by enhancing your eyes. A good liquid liner, kohl pencil and mascara is an absolute must in your bag. Whether your client choses to fill out their lashes with a thin line of liquid liner or apply a generous amount of kohl to intensify the eyes as it provides a brightening effect giving a flawless dramatic look.

*Instrumental Test: Shampoo + Conditioner + Leave-in Vs. NonConditioning Shampoo

ROYAL bY HOOKER & YOUNG ; HAiR : JONAtHAN tURNER; MAKE-Up : MEGUMi; StYLiNG : CLARE FRitH; pHOtOGRApHY : JACK EAMES

Beauty

Beauty / Preview

What’s New

Beauty

The latest in skincare & make-up

Sephora Charcoal Exfoliating Wipes claims to provide dual benefits of cleansing and exfoliating the skin. Reportedly, this product is also Paraben and Sulphate free and therefore will not leave your skin feeling dry. Priced at `720 for big pack and `500 for small pack.

Epique’s Intensive Cellular Repair Serum claims to have a non-greasy and lightweight texture. Infused with PhytoConcentrates, the serum reportedly comes with a deep action Restoration Formula that helps increases the skin’s elasticity, firmness and smoothness by enhancing the skin’s ability to renew and revive from within. Price at `5,500.

RICA Pre Wax Gel and After Wax Lotion: Pre-wax gel prepares the skin for depilation, leaving it dry and receptive. The gel is immediately absorbed into the skin and guarantees optimum adhesion of the wax. The After Wax Lotion nourishes and hydrates the skin and reduces the redness after waxing. It claims to containsmenthol to condition, refresh and calm the skin after depilation. After wax lotion comes in different variants of Avocado, Rose, Lemon, Menthol, Aloe Vera. For more details, please log on to Esskaybeauty.in

Skeyndor has launched Power Hyaluronic Intensive Moisturizing Cream for winter season that claims to provide 24 hours continuous hydration. The moisturising cream reportedly improves the appearance of microrelief and cutaneous wrinkles.Priced at `3,883, the cream is available on www. skeyndor.in. 46 Beauty Launchpad India | 11.18

Skinella’s new launch Green Lime & Olive Gel Body Wash claims to be packed with vitamin C and antioxidants, which help rinse away daily impurities while keeping your skin smooth, hydrated and nourished. Available in 200 ml pack for `260.

Oriflame’s Giordani Gold Iconic Lip Elixir SPF 15 comes in six attractive shades, that are enriched with youth-prolonging properties and the Iconic Argan Oil to provide sumptuous moisture to the lips even after transforming into matte texture. Price: `999

GLAMGLOW’s STARPOTION Liquid Charcoal Clarifying Oil claims to unite the clarifying and protective powers of two types of charcoal (activated coconut charcoal and white Japanese binchotan), Vitamin C and salicylic acid with aloe vera, turmeric and oleic acid rich oils in this light weight oil to clarify the complexion and protect skin from pollution while it nourishes. Available at Sephora Stores and online on Nykaa. com for `4,400 (30ML)

Even skin tone quick and easy!

Here’s my experience at the Zolie Skin Clinic, in Kailash Colony Market, Delhi. My in-depth consultation procedure with Dr Nirupama Parwanda resulted in a Vitamin C Medifacial, all thanks to a bit of an uneven skin tone. Dr Parwanda recommended an exfoliation along with Vitamin C in order to decrease the pigmentation to a great extent. Since I’m mostly on the move, there is continuous exposure to sun. Taking this into consideration, the medi-facial ritual recommended to me spread across 45 minutes, and gave an instant boost to my skin. Anyone can easily get this pick-me-up procedure done during the lunch hour, as its quick and easy. It is a non-surgical procedure, which uses a cocktail of Vitamin C serum to boost collagen; improving the skin texture. The result lasted for about two weeks and on an average this facial will cost you from Rs 2,500 onward, and needs to be taken every 3-4 weeks. My experience was accompanied by dermat-based face wash and skin lightening cream suggested by Dr Pawanda, who comes with vast experience in the field of dermatology. Dr. Nirupama Parwanda

— By Isha Gakhar

FACT FILE Body Cupid has come up with a range of body lotions that not only claim to hydrate, but also softens and rejuvenates the skin. The products are totally free of harmful sulphates, parabens or mineral oils; perfect for everyday use and for all skin types. The products are priced at `446.

Top trending treatments: Photofacial, Vitamin C Medifacial; Meso BOTOX, Anti-aging Medifacial and Collagen medifacial. Footfall for these treatments: “We get patients coming in for Medifacials daily. Some even take a subscription package for the entire year. Footfall increases during wedding season. On an average, the ratio varies from 30 to 40% for women and 10-20% for men with these treatments.” 11.18

Beauty Launchpad India

Beauty / Skincare

‘Skin Scan by Cheryl’s Cheryl’s Cosmeceuticals take the beauty and cosmetic industry to whole new heights with the launch of in-salon skin diagnostic app, Skin Scan.

heryl’s Cosmeceuticals, with its lineage of expert skin solutions, has introduced ‘Skin Scan 2.0’, India’s professional in-salon skin diagnostic App powered by visual diagnosis. Designed exclusively for salon professionals, Skin Scan claims to be the ultimate skin consultation that enables skin experts to provide their clients with accurate and customized skincare recommendations and treatments at the touch of a button. Using cutting-edge artificial intelligence technology, the Cheryl’s Skin Scan app reportedly utilizes complex computer vision algorithms to analyze facial skin and diagnose concerns. This will not only help a client get a targeted solution for their concern, but will also enhance their overall skin care experience. Incorporating both machine-learning and neural-network architectures, the app aids users in formulating a treatment plan that works in tandem with tried-and-tested Cheryl’s products and services. While the app is made for professionals, it is user friendly. Cheryl’s Skin Scan 2.0 will now allow professionals to elevate their expertise and recommend personalized skincare solutions. Talking about the efficiency of the diagnosis, Gunjan Jain, National Education Manager, Cheryl’s Cosmeceuticals commented, “We believe in scientific and new age technology study. We want in-salon clients to understand that consultation for skin types is now an easy step with expected results. With Visual Diagnosis Skin Scan 2.0 app, the insalons experts will be enabled to understand the GuNJaN JaiN, National Education Manager, deeper layers of Cheryl’s Cosmeceuticals skin types, level of pigmentation and common concerns – anti-tanning, antiageing and dark-circles of the clients.” 48 Beauty Launchpad India | 11.18

SKin diagnoSiS

Face Scanning

cuStomized SolutionS

CheRyl’S Skin SCan app iS eaSy tO uSe With FOllOWinG 3 StepS: Step - 1

Client history:

Visual Face Scanning Visually diagnosis the skin to determine client’s Skin Type, Condition and Concern

A list of all the clients, data of the last skin scan, personal details and appointment history is stores.

Step - 2

Book appointments:

Generating Diagnosis Report Creates diagnosis report on 7 parameters and generates a score for each. The expert can then explain the information and the effects.

The app enables the clients to schedule appointments for any convenient date and time, also set reminders for the same.

Step - 3 Recommend Customized Solutions 1. In salon treatment 2. Home care products

OtheR FeatuReS OF the app product and treatment showcase The drop-down menu lets users view Cheryl’s product portfolio and select treatments and home care. It showcases the SKUs available by category in both retail and technical. It also gives salons access to their private password protected database.

Diagnostic tools by Cheryl’s Cheryl’s believes that skin needs are specific and require the right consultation to give results:

Cheryl’s hydrometer It showcases the efficacy of the treatment by measuring the skin’s hydration levels pre and post treatment

Cheryl’s Woodslamp It helps the skin care expert understand the underlying skin problem that may or may not be visible yet.

Elevate your experitise and enhance your client’s experience with Cheryl’s SKIN SCAN 2.0

Beauty / nails preview

What’s new in nails? Beauty Launchpad brings you a round-up of all things new in nails.

Lyn Launches chroMe effect powDers Add mirror shine to your talons with the new Chrome Effect powders by Live Your Now - LYN. Channel the futuristic vibes with the 12 LYN chrome powders for a flawless radiant finish. These powders guarantee high pigment reflection and work well with nail lacquers. Once it dries, the powder gives you a chrome finish that will last for days. The colour range includes bold metallics, shimmering golds, sparkling bronzes and copper tones. A 1 gm jar of chrome powder is priced at `900. For availability details, contact marketing@ headrushmail.com.

10 Days Long by Deborah MiLano

coLorbar’s new nuDe’it coLLection The Colorbar’s new NUDE’IT Collection has 100% vegetarian and cruelty free nail lacquers in four shades. These are anti-yellowing and chip-resistant nail polishes. The 7-free formula in the product provides protection from a range of harmful and toxic chemicals. Every coat application surface dries in 150 seconds. The special resins in the non-carcinogenic formula improve adherence, giving average wear upto five days. NUDE’IT Nail Lacquer is priced at `250 and is available at all Colorbar counters.

Following on the success of its iconic 7 Days Long nail enamel, Deborah Milano has launched 10 Days Long nail colour. It lasts for 10 days without touch up or the hassle of needing a UV light. It is enriched with special micro-bonding particles that keep the colour firmly attached to the nail and ensure ultra-long lasting performance. Active ingredients include calcium- and magnesium-rich marine bio-ceramics that nourish and protect nails as they colour them. Its shine comes from the addition of a special solid resin in a high concentration. Available in 22 new fast-drying shades and various finishes (full-colour and pearlescent) plus base and top coat, 10 Days Long nail enamels come with a maxi-brush for perfect coverage in just one coat. 11.18

Beauty Launchpad India

Beauty / Fragrance Preview

Scent of a

Bride

This bridal season enjoy a wonderful array of fragrances that are befitting for the bride and groom as they embark upon a new journey together. 1. Aqua Kenzo It’s a duo of ‘him’ and ‘her’ perfumes for ‘water addicts only.’ The women’s fragrance has mandarin, blackcurrant coupled with the new vibe of raspberry leaves and the sensuality of magnolia petals. The men’s perfume has pink berries and hazelnut with sandalwood and cedar bringing in the dry down.

3. Quelques Fleurs L’original by Houbigant Paris

2. Amouge Figment Here’s another couple perfume. Figment Man has lemon, geranium and pink pepper as top notes, with sandalwood, vertiver and leather heart. Labdanum, Guaiac wood and earthy notes round off the flavours. Top notes of Figment Woman have Sichuan pepper, saffron and gardenia with tuberose, jasmine, orange blossom, lily, ylang-ylang and cassia bourbon. Base notes include Orris, papyrus, incense and patchouli.

6. Narciso by Narciso Rodriguez This perfume for women has the signature heart of musc, animated by a floral bouquet of Bulgarian rose and iris. It’s vivid amber woody notes include tonka, vetiver, black and white cedar. 50 Beauty Launchpad India | 11.18

This bouquet of scents for women include bergamot, galbanum, tarragon and lemon as opening notes. At the heart lies jasmine absolute, tuberose, lily of the valley, violet absolute, rose absolute, ylang ylang, carnation, broom flower absolute, orange blossom, beeswax absolute and clove. Base notes comprise oak moss absolute, sandalwood, civet, cedar wood, musk and tonka bean.

5. Wanted and Wanted by Night by Azzaro Both these fragrances are designed for the urbane men. Wanted features cardamom, woody vetiver and tonka beans, while Wanted by Night has cinnamon, red cedar and tobacco. The Wanted blend is woodycitrusy-spicy and the Wanted by Night blend is woody-oriental-spicy.

7. 1 Million Lucky and Lady Million Lucky by Paco Rabanne 1 Million Lucky features zesty green plum and a masculine woodiness. Lady Million Lucky has a rose revolution with bursts of raspberry and sandalwood.

8. Declaration by Cartier This perfume brings an alliance between cool cardamom (making its dĂŠbut in Cartier perfumery) and woody notes. It is unusual in drawing upon the potency of cedar, exploring its olfactory scope from fig to waxed wood.

4. Victorinox Swiss Army For Her Eau Florale A floral bouquet starring peony, jasmine and violet at the heart, the perfume reveals a woody and sensual dry down of cashmeran and cedarwood, wrapped in comfortable musks.

AquA AllegoriA ColleCtion by guerlAin Aqua Allegoria is returning to the limelight with ten intensely fresh fragrances and ten chances for the Guerlain bee to forage the gardens, indulging in airiness and captivation. The Range Includes Bergamote Calabria, Passiflora, Mandarine Basilic, Pamplelune, Pera Granita, Herba Fresca, Rosa Rossa, Limon Verde, Nerolia Bianca and Teazzurra.

Beauty / Nail Expert

Driving creativity Beauty Launchpad gets into an exclusive interaction with OPI Global Educator, Chelsea Baart. What inspired you to get into nails? I had a friend who was in a nail school and I was frequently her model. I fell in love with the idea of creating little pieces of artwork on nails and I wanted to be just like the teacher. So, that’s what lead me to educating. Tell us about your initial days. How did you groom yourself to being an ace nail artist? Practice. Practice. Practice. My nail school teacher taught us the basics of nail art using lacquer, but I took courses and taught myself how to use other mediums like acrylic and gels. I would test new looks and techniques every spare chance I got and still do. How has your association with OPI been? In school our kits were OPI so I have been using OPI for my whole career (16 years) . And I can’t imagine using any other brand. It’s the #1 salon brand worldwide and there is a certain level of prestige that comes along with being associated with that. And of course, the opportunities and experiences that I have been given while working with them have been incredible! As the Global Educator, what are your key responsibilities? As a Global Educator, I get to travel the world teaching consumers, nail

Chelsea Baart professionals, and educators all about OPI’s products via presentations and demonstrations at distributorships or trade shows and PR events. I also get to test and give feedback on new product innovations and create new nail art looks for the collections. What was the agenda of your visit to India? My agenda in India was to cover the newest product launches in India with a focus on GelColor. We did a few days of training at the Wella Studio in Delhi and then we had some media interactions with local magazines to spread the word about the features and benefits of OPI GelColor. And finally, we created some unique to India content featuring GelColor and local attractions such as the Lotus Temple and Dilli Haat.

52 Beauty Launchpad India | 11.18

What is your opinion of the nail artists in India? I had the pleasure of meeting some very talented artists who were eager to learn more and perfect their craft. Which are your favourite OPI products? GelColor is honestly my favorite product because of its versatility and ease of use. But each category has a shining star. For example, OPI Cuticle Oil to Go is super handy and effective in aiding healthy cuticles and nails. And my OPI Titanium Tools are my precious must-have item for pros. What’s your view of the bridal nail art trends in India? I think it’s really refreshing to see bright or bold shades on the nails like reds and glitters. And coordinating your nails to match those beautifully ornate gowns is an absolute must! Which are the predominant myths around nail care? I would say that the biggest myth around nails is that gel polish or enhancements damage your nails. In reality, poor application, filing technique and improper removal is what does the damage. Always ensure that your nail professional is fully trained and qualified and that they show a deep understanding and respect for the health of the natural nail.

What are the must-dos for nail care? Use Cuticle Oil daily; do regular manicures (bi-weekly or monthly) and avoid overexposure to water and harsh cleaning agents that can dry out the skin and nails. Which are the important nail art trends for the upcoming season? I think glitters and metallics will be predominant this autumn, and there will be new and creative ways to wear them. For example, coloor blocking with chrome, cuffed nails and/or glitter fades. What should be done to promote nail education? I think it’s important for professionals to remember that there is always something to learn. That no matter how much you know, you can’t know everything and taking classes will elevate your craft and allow you to charge more for your services. It’s a win-win because the client gets a knowledgeable and highly skilled nail tech and the tech gets fairly compensated for his or her skills. How helpful are Instagram nail tutorials? When a nail tutorial is safe and nondamaging, using correct techniques, they are an amazing tool for both consumers and nail pros.

Rapid fire

Pro-tip for nail artists Take classes whenever you can. Advice to clients A skilled nail technician should always be preferred over a ‘cheap’ nail technician. One must-have OPI colour OPI Big Apple Red. Its classic and looks great on everyone. One common mistake nail technicians make Rushing through a service and consequently making mistakes. Slow down and you will speed up! Top 5 things to keep in mind before starting your own nail outlet • Keep educating yourself. • Find the one thing you’re really good at and focus on it and make it your brand. • Client nail health and safety should be your #1 priority. Anyone can do nail art. • Network with other nail pros, locally and globally. You will learn SO MUCH! 11.18

Beauty Launchpad India

Urban oasis

Beauty / Spa Review

Kanishka Ramchandani checks in at Conrad Pune to explore Conrad Spa and understand the workings of this urban sanctuary. 54â&#x20AC;&#x192; Beauty Launchpad India | 11.18

onrad Pune is a well-known hotel amongst business travellers having a layover in this neometro city. Apart from tantalising your taste buds with cuisines from different parts of the world, spread across the hotel’s five restaurants, the place also offers a peaceful respite from life’s daily hubbub. However, not many know that Conrad Pune is also a safe haven for spa enthusiasts and gives its guests and patrons a unique opportunity to rediscover their inner peace. When the hotel invited me to review its spa, I was firstly lured in by the idea of spending a day at Pune, away from the relentless humidity of Mumbai. Answering my expectations, the city met me with a pleasant weather, matched only by the warmth received at the hotel’s reception. After a traditional welcome, Surabhi Sarkar, Public Relations Manager at Conrad Pune, took me and my colleague to our spaciouly appointed room, which had twin beds, a luxurious bathroom and a fairly impressive view of the city. I was surprised to find the latter as Conrad Pune is bang in the middle of Koregaon Park and yet maintains a balance between nature and the urban landscape around it. After freshening up, Surabhi invited us to have lunch at Coriander restaurant, which had a veritable buffet of multiple cuisines. The desserts at Corainder are to die for! An hour long break followed the sumptious lunch, after which Surabhi took us on a tour of the spa.

luxury with a local touch. The interiors of the spa is done up warm tones of beige. The spacious interiors are spread across 5000 sq ft, and includes four single spa treatment rooms and one couple spa suite. Each room is equipped with a massage bed, wash basin and cabinets. There are separate shower area, powder rooms and changing rooms, too. To ensure guests’ privacy, men’s and women’s areas are kept separate with locker facility. Laltlanpari then introduced me to the spa menu. The thoughtfully curated menu includes traditional Tibetan Body Treatments, Indian Traditional Ayurveda Treatment, Modern Western Spa Treatment and Beauty Therapies such as Facials, Body Wraps and Body Scrubs.

The magic of kundalini She recommended one of the Conrad Spa signature treatments for me – the Kundalini back treatment. It comprised a 90-minute massage. The aesthetician showed me to the lounge area where I could fill in the consultation form and wait till she got the spa room prepared. I was assigned the couple suite, which had a soothing ambience. Soft music played on as I got ready for my treatment. Lying face down, I felt my senses ease out as I relaxed on the comfortable bed. The aesthetician started the treatment by

placing a hot wet towel on my feet, sending instant relaxation signals to my brain. She then performed some dry stretches on my back and limbs, calming down aching muscles, and touching various pressure points. The concept of the Kundalini massage is based on ancient marma therapy. The massage entails long strokes that rejuvenates tired muscles and have restorative effect on the nervous system. The aesthetician combined vigorous and light strokes with the goodness massage oil. I was completely at ease and felt all the tension ebb away from my body. Expecting her to start winding up the treatment, I was pleasantly surprised when she started with the best part – warm poultice application. It was out of this world! The herbal poultices were warmed up and applied onto the marma points and gently rubbed till the enriched oils seeped into my skin. Warmth of the poultices cocooned me into bubble of well-being. The aesthetician then asked me to turn over. As I lay soaking in the beauty of the massage, she gave me a relaxing head rub. Soon I robed myself and headed for the steam and sauna section. A 10-minute steam session helped my skin absorb the oil and leave lasting effects. I chose to take a shower back in my room and left the spa with a big thank-you to the aesthetician.

The Space Conrad Spa is located on the second level of the building. It is tucked inside, away from the high footfall areas of the hotel. At the entrance of the wellness space is a cozy salon that offers hair treatments such as wash, colour, blow dry, styling et al, especially to the in-transit patrons. Right next to the spa is the fitness centre. The hotel has interesting membership packages for its spa and gym. The second floor also has a swimming pool that affords a beautiful view of the setting sun. The spa opens with a reception area that sets the mood for things to come. It’s a gateway to another world! The reception has waiting area and retail shelves. I met the spa manager, Laltlanpari Varte, who showed me around and explained the aesthetics behind the spa. Conrad Spa is built around the concept of world-class 11.18

Beauty Launchpad India

Beauty / Spa Review

in converSaTion wiTh lalTlanpari varTe, Spa manager aT conrad pune... What have you planned for the spa during the festive season? For this festive season, Conrad Pune offers an aromatherapy massage with a chocolate body wrap – to destress and relax the body, mind and soul; while finishing with cocoa body wrap which will tone and soften the skin. An aromatherapy massage is a massage using essential oils that is combined with massage techniques to help increase healing power, stress reduction and pain relief.

personnel to hold a degree of certification from a registered wellness institute and relevant experience for the position. We also conduct personalised training session for the team individually based on their position, experience, strengths and weakness. We also conduct regular refresher trainings on a regular basis related to spa therapy as well as soft skills to deliver quality services to the guests.

Which treatments do you recommend to brides-to-be? Conrad Pune offers a beautiful signature treatment ‘Ku Nye Massage’ for the brides-to-be. The Ku Nye massage is performed with signature ILA Ku Nye massage oil, which has carefully selected organic and wild grown essential oils many of which are inherent to the Himalayas. This Tibetan body treatment balances the five elements to restore and revitalize which can be a perfect treatment for brides-to-be followed by ‘Ananda Facial,’ which begins with an aloe vera and pomegranate cleanse and gentle exfoliation. Specialised marma massage techniques followed by a green clay mask brings radiance to the skin and restores natural luminance.

Do you have any packages or treatments for honeymooners? We have the Honeymoon spa treatment – a relaxing Swedish massage to ease all the tired muscles, increase the level of oxygen in the blood and a body wrap that hydrates, tones and makes the skin firm. The treatment ends with sparkling wines which again relaxes and relieves stress.

Which treatments are trending? A spa package, which includes ‘wellness, health and fitness’ is a constant trend in the spa industry. Especially among the millennials, in particular, these packages are leading the charts by making healthy diet and lifestyle choices a priority.

What’s new in the spa vertical globally? Consumers have become aware about the products they use and ingredients in them. Biotechnology is aiding the formulation of cosmetic and personal care products. Among the trendiest cosmetic products are the ones made with natural ingredients that promise to bring healthy benefits. The ingredients that power cosmetics and personal care products are largely bioactive and originally found in organic sources – whether botanical, animal or microbial. Beauty and personal care products made with natural ingredients are definitely in demand.

What plans do you have for the spa for 2019? While we constantly update our menu as per latest trends and seasons, we are looking at an addition of the spa treatment next year. Our aim is to create wellness packages for patrons to experience along with their therapies. Consumers are increasingly adopting healthy lifestyles and making efforts to take care of themselves.

What kind of training do you offer to your staff? Conrad Pune follows a set standard of hiring employees as per the brand guidelines in order to ensure quality talent is added to the system. Firstly, it becomes extremely essential for Spa 56 Beauty Launchpad India | 11.18

How do you revamp the service menu? All the spa massages and beauty therapy are uniquely inspired by local culture healing traditions, reinventing them to suit modern needs, and at the same time connecting guests to local culture. Also, it is important to have a spa menu which offers varieties of Spa treatments throughout the year – from a warm treatment which can combat the chilly weather to a treatment which can beat the summer. As the seasons change and skin care needs shift, Conrad Spa menu are designed to meet all the guest needs. Right from body scrub to remove and exfoliate the dead skin cells to body wraps which can de- tan and give a cooling effect. This results in consistent delivery of the services to meet guest needs and expectations.

image: marie Claire Salon and WellneSS, Hyderabad

BUSINESS

Business / Know the Brand

An insight By Ritoo Jhha in conversation with Patrick Liew

n American brand with a legacy of nearly 175 years, Kiehl’s (Since 1857) stands out amongst others from L’Oreal Luxe as a name that has a unique heritage, which has been showing consistent double digit growth globally as per the recent half yearly report from L’Oreal. With its origins in pharmacy, the brand believes in offering the best of science and nature.

SUSTAINING A LEGACY Patrick Liew, Regional Retail & Education Director, L’Oreal Group Luxe, Asia Pacific says, “We don’t just harp about being old but constantly and consistently deliver products that originated in pharmacy, inspired by nature, scientifically proven for efficacy, hence skincare has always been our strength.” Patrick feels that the brand promise to its customers takes skincare not as a trend but as a mater of utter seriousness.

A MATTER OF DNA He goes on to reveal that USFDA rules ask for testing of all new products with a panel of minimum 100 volunteers – instead of 100 we test on 200. Kiehl’s follows up with a strong retail strategy of ‘ try before you buy.’ “We don’t pressurise the customer to buy. You can come to the store, understand our products, get to know us, take away samples, and decide later. Sampling is in our DNA,” Patrick says. Kiehl’s reportedly distributes over a million samples each year. With every purchase the customer leaves with at lest three trial size samples introducing them to a other elements of the range recommended by the KCR (Kiehl’s Customer Representative). The Beauty Advisers at Kiehl’s are trained to represent the customer and connecting them through the power of ‘empathy’, informs Patrick. Being an apothecary-based brand, besides science and nature, the brand likes to contribute through community service. With over 500 stores globally, Kiehl’s maintains a consistency in look and feel across the board – replicating the original New York Boutique as closely as possible. 58 Beauty Launchpad India | 11.18

MINDFUL BRAND As the consumer demands sustainable products that take corporate social responsibility seriously, Kiehl’s has created a system whereby from packaging to sourcing of ingredients, the system incorporates such values. “We do not believe in excessive packaging – no cartons, and very minimilastic is how we package our products. Moreover, all our packaging comes from post consumer recycled plastic. We get all new packaging only and only from recycled plastic. Hence we don’t add new plastic to the universe and that’s crucial,” Patrick points out. When it comes to community service the brand takes from a tradition set by John Kiehl’s during the World War I when he donated creams to soldiers for their chapped hands. Through Gives, it’s CSI initiatives have a three fold focus: HIV AIDS, Children’s Causes and Environmental Focus. The brand has also in the past supported the digitisation efforts of Cosmetic & Personal Care Collections at the Smithsonian’s National Museum of American History and added its own historic formulations to the list.

THE INDIAN PRESENCE In India for nearly nine years, Kiehl’s is taking it slow and steady with 11 stores across Delhi, Mumbai, Bangalore, Chennai , Kolkata, Pune and Chandigarh and online presence through their e-commerce platform and Nykaa.com. The brand promises home delivery to customers across India. “Indian customers are very sophisticated, consumers are very intelligent because of long history of Ayurveda and other natural traditions. We strongly connect with our Indian customer through empathy – respecting the customer, knowing that they are not the same as other places, we need to listen to them to understand what do they truly

Late 60s – Calendula petals are hand inserted into every bottle of Calendula Herbal Extract Alcohol-

Free Toner, still done today.

in-care liminator sk E il O e h etary 2014 - T ith a propri w d e p lo e v e an range, d in aerogel, d se a b y g lo S A, is techno used by NA l a ri te a m hemed insulation uter-space-t o n A . d e ntred on introduc n ensues, ce ig a p m a c arrying social media er balloon c th a e w a f o of the launch an elevation to ts c u d h. ro the new p ve the Eart o b a t e fe 0 0 almost 120,0

Curious Fact

Harley Davidson Motorcycle is spotted at every Kiehl’s store. The story goes that Aaron Morse observed in the early years that with every couple that walked in the store, the male counterparts did not seem particularly interested in the cosmetics products. Thus, he made the decision to bring his personal collection of cars, airplanes and vintage motorcycles he acquired from his early riding days into the store to keep the men interested while the women shopped. Eventually, men, too, started to peruse the store. Today, the motorcycles remain in display and are an important expression of Kiehl’s brand personality that is exploring and adventurous. The brand also maintains close ties with the medical community from which it was originally developed. Mr. Bones, the Kiehl’s brand mascot, serves to pay homage to the industry. 11.18

Beauty Launchpad India

Business / Know the Brand

THE KIEHL’S EMPHASIS & SUCCESS MAKERS • We don’t force a set regimen, instead we personalise all products, as one set doesn’t fit all. • For us our top 10 products contribute to 50 -60% of business. • We pioneered the concept of Kiehls

From Kiehl’s Chemists Facial masks with a first-to-market technology, non-comedogenic, hydrogelbiocellulose sheet mask. Instant Renewal Concentrate Mask infused with an exotic blend of three plant-derived cold-pressed oils from the Brazilian Amazon and promises immediate, dewy hydration and softer feeling, smoother looking skin over time.

60 Beauty Launchpad India | 11.18

Customer favourite. Top 10 has moisturizer, under eye creams, serums etc. • Our approach is all about word of mouth. We never pay celebrities, or spend on advertising. • Our products and our KCRs are our celebrities as are the dermatologists who recommend our products!

Aside...

“With no shame in showing off their skincare routines online, many consumers consider masking an activity to do with friends, including more than one quarter (27%) of skincare users overall and nearly half (47%) of those aged 18-24. The reason behind the more social aspects of masking may be because consumers agree that facial masks are fun with three in 10 (31%) skincare users in agreement, increasing to half (50%) of those aged 18-24. Photos and fun aside, across age groups, skincare users are most likely to agree that facial masks are a good way to pamper themselves (39%).”

SOURCE: MINTEL

want from the brand, what exactly is their main concern? The Kiehl’s Customer Representative undergoes hours and hours of training to get to understand the customer. They listen first, we want to make them our friends first and truly then we can come up with the best possible routine for them,” says Patrick. Patrick agrees that the brand tended to attract the mature older consumer when they started in India... “but now the millenials are increasingly coming to us as they have realised through informed online research that we provide effective solutions to a large number of skin issues encountered by them including skin breakouts, under eye dark circles, etc. They want to take care of themselves right from the beginning rather than wait for the symptoms to emerge,” he adds. “Millenials are a very interesting set of customers. They like to do research first online, what the celebrities are using, they want to hear from others first. Then they come to the store, so we have to maintain openness and transparency with them.” In India Kiehl’s has 150 SKUs, which includes baby products, too.

Business / Salon Launch

Open fOr business

Marie Claire opens its first franchisee salon and wellness centre in Hyderabad. Marie Claire Salon and WellneSS, Hyderabad The uptown location of Banjara Hills in Hyderabad was a buzz of activity on the 3rd of November as Marie Claire, the French lifestyle brand, inaugurated its first salon and wellness centre there. It is the brand’s first franchisee salon in the country. The ribboncutting ceremony was done by Roberto Bre, the Global Representative of Marie Claire, in the presence of Vandana Bhardwaj, Managing Director and Spokesperson of Marie Claire India. At the launch event, the guests and members of the media were offered exclusive experientials at the salon, which left them relaxed and pampered. Speaking about the launch, Vandana said, “After our successful launch of Marie Claire Salon and Wellness Centre in Bengaluru, it is our pleasure to launch in Hyderabad market. All our salons will be launched in high street zones, premium residential areas and retail hubs drawing huge footfalls and we are looking forward to achieve a sizeable market share for Marie Claire Salon & Wellness n India.” Roberto said, “Marie Claire Salon and Wellness provides a unique blend of product and expertise, offers an array of best-in-class services including haircare rituals, skin rejuvenation and body therapy for customers looking for relaxed pampering by internationally trained staff.” In keeping with the Marie Claire signature style, the new salon has spacious interiors, designated spaces for skin, hair, nail and spa treatments and other decor elements as per global standards. 11.18

Beauty Launchpad India

Business / Guru Speak

Bringing skincare to the forefront

Beauty Launchpad has an exclusive interaction with Aurelian Lis, CEO, Dermalogica, on the brand’s plans for India and the future of skincare. — By Kanishka Ramchandani

You are a physicist who is interested in cosmetics. How did that happen? I studied physics at Oxford – atomic physics and laser optics. The latter has some relevance to cosmetics. But I worked as an engineer for a few years, here in Mumbai. That was my first job. After that I moved quite quickly into the cosmetic industry. I am not in this industry because of my physics but because of the way I see the skincare vertical. I am quite nerdy, have an

AuReliAn lis CEO, Dermalogica 62 Beauty Launchpad India | 11.18

analytical bent on things, I do look at things through that prism. Knowing physics and engineering helps us with some of the digital work that we do as we bring our brand and its experiences to our consumers through widgets as well as provide education to our team. Why did you decide to accept the position of CEO with Dermalogica? Why did I take the job, huh? Better question would be why did they offer me the job (laughs). I have deep respect for authentic brands. Dermalogica has a history of education since 1983, and it continues to grow with the 1,00,000 therapists we teach every year. And it also has an authentic product line, which was created 3 years later in 1986. It’s amazing to head a brand that has been delivering to its consumers what it promises. It gives me an opportunity to effect lot of change and to do surprising things. Both our consumers and therapists trust us and that’s one of the facts that got me excited about Dermalogica. What key changes did you bring about in the brand after you took over? Few of the changes that are visible from a consumer and therapist point of view include the speed and cadence of innovation. We always had new products and a pipeline of new products but over the last couple of years we have brought in more products to the market. We have four big launches a year now. And the cadence of innovation, which caters to new trend and science is a big thing for us. We have also upgraded the digital presence

of the business – in terms of education, awareness building and experiences. Consumer are expecting innovation from us, science continues to accelerate, we have opportunities to do things now the way we didn’t in the past. We created a product called Sound Sleep Cocoon – it helps you sleep better while repairing your skin overnight. It has motion activated skincare, which means as you toss and turn on your pillow, the encapsulation breaks and it continues to work on your skin. That technology didn’t exist before. Are there any major changes since Unilever came into the picture, especially in India? We have more resources, we want to bring Dermalogica to more people, shout about our success a bit louder. That’s what having Unilever with us has allowed us to do. Dermalogica is doing well in India so for us it’s not about changing, it’s about being more vocal and reaching out to more therapists and consumers. Which innovations are in the offing? We are really excited about Pro Power Peel, which has been launched in some markets only as yet. It’s a therapist’s peal with multi active ingredients. We have just launched Biolumin C and it has been a worldwide success. It has been our biggest product ever. It’s a stabilised form of vitamin C, which penetrates the skin instantly. Any innovations in rituals? Yes, one of the major innovation over the past years is that we have developed a

short service. It’s a 10-minute service for the modern man and woman on the go. I was at the Dubai airport recently and I had a quick Dermalogica service there, in public at the terminal. And it was beautiful! They used some very good modalities and machines to give me a beautiful service in 10 minutes. Also the idea that services can become a little more public and not just remain in the confines of the treatment room. Getting a service in the retail atmosphere and seeing visible results immediately, I think that’s a big change in the industry. Dermalogica knows how to do it but it’s going to be a challenge for others in the industry. What’s your opinion of the Indian skincare market? It’s not as big as professional skincare is in other countries, given India’s population. But it has a good future. It is already professional but the level of expertise is going to go up. The licensing of therapists is not as solid as we would like it to be so we are investing a lot of money to ensure that the quality is as per our expectation. It’s an exciting market for sure!

product is that souvenir. Our consumer is someone who likes to invest in skin health. I think it would be disappointing if a knowledgeable skincare expert is looking at your skin and working on it and not telling you how to take care of it at home. It’s a missed opportunity. The consumer really appreciates it. It’s our job to make the therapist feel comfortable about retail sales. Given your focus on digitisation, how much of it do we see during the actual experiential? We have a form of digital skin analysis. It’s called Face Mapping. The consumer version of Face Mapping allows them to upload their image and gives suggestions. But more importantly, it points them to an expert that they

should be speaking to and perhaps even recommend a service. There is huge amount of development in technology. We have tools now that allows the therapist to see things on the skin that she can’t with her naked eye. Is there something Dermalogica that can do to bring skincare to the forefront in India? There are a few products in our range that allow men and women to be comfortable in their skin. You can prep your skin and step out without make-up. You are not going to see a lot of colour from us. We are not fashion-oriented but we focus on skin health so that gives you the power to either put make-up on or to go without make-up. It’s your choice every day.

What are your plans regarding eduation? Education is one place where we will be putting in more investment and more resources. You will see more education centres open and more focus on digital education with video conference style educational sessions going live. It allows more people to get education, even those with family commitments. How many number of salons would you like Dermalogica to be present in? As a company, we have figures and targets but to me its much more than that. I once congratulated an entrepreneur on selling his company to a big conglomorate. I told him you must be proud to be the biggest. He said ‘I never wanted to be the biggest, I only wanted to be the best.’ So, if one were to ask name the top salon in India for skin treatment and if Dermalogica is part of that, I would be really proud. That’s my ambition more than the numbers. Is retail sales training part of Dermalogica’s education? Yes, it is. If you have had a good experience at the salon, you would want to take a souvenir home with you. Our 11.18

Beauty Launchpad India

Business / Profile

Delhi’s Own

Privé Experience Luxury is no alien concept in the capital — from high-end retailers to swanky hotels, Delhi has its way with opulence. Adding yet another feather to that luxuriant cap is LOOKS Privé a new address for luxe salon services. Since it’s grand launch, Beauty Launchpad has been enjoying their hospitality and world-class quality on a regular basis. And here’s why we think you’ll love it too. — By Isha Gakhar

pread across 2400 sq. ft. within the plush interiors of The Claridges Hotel, LOOKS Privé is the perfect representation of global standards in India’s salon industry. Co-owned by Delhi’s favourite hairgician Deepak Jalhan aka Deejay, no stones have been left unturned, when it comes to the high-class services and ambiance of the new salon space. The salon opened its doors with a promise of inimitable standards and unmatched services — within just a month or two, they have managed to ace the test with flying colours. From mane to makeup and skincare — having tried almost everything on offer at #LOOKSPrivé, it is easy to say that the salon has truly stolen the hearts of Delhi’s beauty enthusiasts. Attention to detail is the major player in LOOKS Privé’s distinct identity as an exclusive salon experience. Deepak and his team make sure that every visitor takes back more than just a haircut or glowing skin. The overall experience is an amalgamation of world-class products including Wella Professionals, Sebastian Professional, Moroccanoil, Dermalogica, Rica, and more, the services overseen by well-trained staff, and an expertly designed space that instantly puts you at ease in a luxurious setting.

Deepak stresses on keeping up the unique identity of his salon through constant up gradation, which is only possible through continued education of the hair and beauty professionals working under him.” 64 Beauty Launchpad India | 11.18

Look and FeeL The spacious salon is dressed in monochrome shades accentuated with wooden furniture and follows a rich & sophisticated look from end-to-end. Deepak and his team have given special attention to the decor, with minute details such as fresh flowers giving the space a pleasant vibe.

THe eXPeRTS The staff has a professional approach towards their clientele and are well-aware about the trends; thanks to Deepak who always keep a check on constant training. Speaking about hiring staff, he says, “The team is handpicked with respect to their expertise and experience in the industry, as I wanted to keep it different than other salons. We hire young, passionate, like-minded people who are eager to go that extra mile in providing the best experience to clients.” Deepak stresses on keeping up the unique identity of his salon through constant up gradation, which is only possible through continued education of the hair and beauty professionals working under him. Though he himself comes with 10 years of experience and laurels that makes him a name to be reckoned with in the industry, Deepak continues to train every day and upgrade his craft as well. He passes on these merits of this quality to his staff, who in turn find it easier to keep up with the dynamic demands of the salon industry.

Isha Gakhar with Deepak Jalhan

Trust us, you really are in good hands at this luxe salon, when it comes to your mane and makeup preferences!

Tête-à-tête with Deejay.... • A breast with trends: “Upgrading is not just learning now; it’s never ending to keep up with the learning especially when you are around with fashion.” • I nteriors: “Minimalistic theme is running across the salon interiors; further high lighted with indoor plants. Then we have used the shades of gray, black and white to go with the theme.” • O n demand: “I think all the services are popular, but hair is more stronger. We are further hosting an exclusive range of pedicures from Footprint.” •

lientele: “Women footfall is more, however, men are no less in terms of C their grooming.”

11.18

Beauty Launchpad India

Business / Education

Empowering the less privileged “Sometimes in the Winds of Change, we find our direction.”

aving been in existence for just 4 years , B&WSCC has skilled and transformed over 4,20,244 youth and made them reach the employment doors by way of organised placements and with support for self-employment opportunities . Working with the underprivileged has been the mandate of the council since its inception to endow alternate means of livelihood to them and their dependants to enable them live with dignity, honour and pride along with the mainstream of the Society.” Taking forward its vision the council has worked with various communities empowering and making them self-reliant.

Safai Karmachari/ manual ScavengerS B&WSSC has been closely working with National Safai Karamchari Finance Development Corporation (NSKFDC) for the skill development initiatives for the training & upliftment of Safai Karamcharis, Manual Scavengers & their dependents as they belong to the lowest strata of the country and their living conditions are so far the poorest. B&WSSC with the help of its training partners organised & participated at NSKFDC Awareness Camps to apprise the target beneficiaries of the platform of opportunities that would open for them once they are skilled in the Beauty domain in terms of wage/self-employment and the career progression path too in the same domain. B&WSSC has conducted training of 1000 Safai Karamcharis & Manual Scavengers in the Training Programme under NSKFDC 66 Beauty Launchpad India | 11.18

with the demographic coverage of entire state of U.P where the maximum number of Manual Scavengers are declared as well as in the state of Assam. Post successful completion of the trainings B&WSSC facilitated placement & financial aid through various tie ups. For the year 2017-18 , we are in the process of initiating skilling Manual Scavengers /Safai Karmachari in the states of Karnataka, Uttarakhand, West Bengal, Madhya Pradesh & Punjab thus ensuring respect and better income sources to their existing deteriorating livelihood. SC/ST are the disadvantageous indigenous people, essentially belonging to the less privileged strata of the Indian society. Making them self- reliant was one of the key focus areas, B&WSSC has taken another significant step towards skilling of Schedule Caste. More than 2500 youth from the community have been trained till date as Manicurist and pedicurist and Asst Beauty therapist. B&WSSC took up the challenge of skilling the wives of army officers and their wards. The first “Army Wives Skilling Centre” was inaugurated in the august presence of the Hon’ble Minister of Skill Development & Entrepreneurship and Chief of Army Staff in New Delhi. The new Centre built offered 4 trades including Beauty & Wellness and has rolled out PMKVY scheme for the Army Wives and Wards and subsequently skill development initiatives.

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Posting on 12th and 13th of every month. Total pages: 80