Bli october 2014 spread

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October 2014 ` 100

FRAGRANCE ¬ ONLINE SALES

LFW A BEAUTY FEAST TOO!

WORLD SKILLS

INDIA GEARS UP

A COLLECTION

By Rohan Jagtap

¬ INNOVATIONS ¬ WELLNESS

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as see it!

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s the celebration season has begun with festivals and weddings galore, the businesses too are all geared up! Lakme Fashion week winter/festive 2014 forecast interesting hair and make-up trends, in some cases beauty taking centrestage!

Festive is the right time to talk about fragrances as well.

Apart from hair and beauty, fine fragrance business is growing at compounded annual growth rate of 40 per cent as per ASSOCHAM and by 2015 likely to reach Rs 100 billion. We give a quick recap of how celebrity fragrances have made a difference to fortunes of brands in some parts of the world, as newer brands like Omveda bring forth the typical Indian fragrances in new and innovative formats.

We also have the coming of age of Streax Pro as it launches it’s first ever Streax Pro Zodiac Hair Trendz Collection and sounds the bugle for the battle in the mid segment!

We indeed take pride in publishing BBLUNT’s Rohan Jagtap’s latest collection - DIAMOND, which is inspired by sophisticated elegant shapes and is a combination of traditional and unconventional approach to long hairdressing.

The World Skills Competition is indeed the right step forward for the industry as it hones skill sets and creates healthy competition.

As India moves into a new era with a new leadership that for the first time draws serious attention to cleaning India and the River Ganges- its time that the salon business also got itself really concerned about reducing carbon footprint, maintaining a steady level of hygiene and creating green concepts that augurs well for these businesses.

We sure hope to hear from you.

Ritoo Jhha

Editor in Chief

Editor In Chief & Publisher Ritoo Jhha Managing Editor Kanishka Ramchandani EDITORIAL Assistant Editors Jhumur Nandi, Senior Features Writer Sohani Dogra ART Designer Raghab Panda Design Consultant Kaustubh MEDIA & EVENTS Assistant General Manager (East & South India) Kaushik Karmakar General Manager (West India) Gajender Singh Rawat Senior Manager Abhishek Gourav Manager (North India) Subrata Mohanty Executive (East India) Amitabha Mallik GM. Finance & Administration Ashish Jha Administrative Executive Vikas Upadhyay Legal & Corporate Affairs Atul Jha (Manu Law Associates) Finance & HR Consultant Sarwar Raza (Legislegal) Executive - Circulation & Subscription Prashant Ambadas Sangle Beauté Espace Media Pvt Ltd New Delhi | 1500 B&C, Devika Tower, Nehru Place, New Delhi 110 019, India. Tel: +91 11 4132 4044/45/49 Mumbai | 405, 4th Floor, Nirma Plaza, Makwana Road, Opp. Antariksh Plaza, Marol Naka, Andheri (E), Mumbai 400059, India Kolkata | Cl 216, Sector 2, Salt Lake City, Kolkata 700 091, India Chandigarh | SCO 47, 1st Floor, Sector 26, Madhya Marg, Chandigarh 160 019, India www.beauteespace.net | www.hairdesignertv.in

Publisher/CEO Deborah Carver Vice President/CFO Mindy Rosiejka Executive Editor Amy Dodds Associate Publisher Danielle Timsit Owner Beauté Espace Media Pvt Ltd. printer and publisher Ritoo Jhha on the behalf of Beauté Espace Media Pvt Ltd. Printed at Samrat Offset Pvt. Ltd. B-88, Okhla Industrial Area, New Delhi-110020 and Published at Beauté Espace Media Pvt Ltd. 1500 B&C, Devika Tower, Nehru Place, New Delhi- 110019. Editor: Ritoo Jhha.

Copyright © 2012 by Creative Age Communications, Inc. All rights reserved. Beauty Launchpad® is a registered trademark of Creative Age Communications, Inc. 7628 Densmore Avenue Van Nuys, CA 91406-2042. The trademarks, trade dress and copyrighted contents of Beauty Launchpad® are used by Beaute Espace Media Pvt. Ltd. pursuant to license.

redefining beauty since 1992 NEW DELHI

GURGAON

NOIDA

CHANDIGARH

www.affinitysalon-india.com FOR YOUR NEAREST SALON CALL 011-2685 2662, 2686 2662

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Cover Feature C D Diamond Collection

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Photography: Subi Samuel P

Conversations 62

E-commerce 64 Solutions 66 Innovations 68

News Now 14 Retail Round-up 24 New Entrant 26 Event Review 102 Event Calendar 106

Portfolio 28 Preview 30 Runway Report 36

Trendspotting 40 Solutions 48

Spotlight 50

REGULARS

Recent updates from the world of beauty Latest salon, store, spa and gym openings Tanya Ahluwalia, CEO, BBlunt speaks about its new initiative in hair care market B System A look at the Professional Beauty Expo Beauty Events happening across the globe

HAIR

Danielle Keasing's Back to the Decade collection, Aveda's spectacular collection Dreams of the Sublime

Spotlight 72

Know the festive hair colour trend with L'Oréal Hairchalk Fight serious hair concerns with Matrix Biolage Advanced Repairinside and Fiberstrong, Get ultimate care for your tresses with L'Oréal's Mythic Oil, Feel relaxed with Paul Mitchell's Tea Tree Experience Streax Pro launches their first ever hair collection — ‘Streax Pro Zodiac Hair Trendz Collection’, Tigi's Bed Head shines at Lakmé Fashion Week Winter/Festive 2014

FRAGRANCE SPECIAL Elizabeth Arden India's Business Head Dinaz Jehani talks about busines of celebrity fragrances, Omved's Priti Mehta gives details about the Chakra Collection

Get a insight on online fragrance industry Experience the power of fragrance in your hair spa ritual Sue Phillips founder and president of Scenterprises Inc share her journey and latest invention In and Out of Iris Home Fragrances' succesful journey in the country

Preview 74

Smell beautiful with these newest launches

Preview 78

New offerings in skin and make-up

Preview 76 Trendspotting 78 Spotlight 82 Focus 84

Latest in hair care Watch out the hair artistry done by Eugiene Souleiman,Wella Professsional's Global Creative Director and Moroccanoil's Global Creative Director Antonio Corral Calero

Meet Dessange Paris's International hairdressers Rémy Ansola and Daniel Treussart, Get close with Macadamia's Creative Director and Celebrity Stylist Giannandrea

Challenges 86 Spa & Wellness 88 Giving back 90 Salon of the Month 92

Salon design 94 Training 98

BEAUTY

New offerings in skin and make-up Get the thair and make-up trends from Lakmé Fashion Week 2014 ITC Vivel Cell Renew's activation in Kolkata Get hold of BCL Spa's Gel Lotion

BUSINESS

Petra Lauble Bau, International Sales manager, Dr Babor GMBH & Co shares her insights about Indian market Unwind and rejuvenate at The Life Positive Soul Space Robert Reed, founder of Ergo research helps beauty pros to make their health a top priority Victoria Paul Salon welcomes O C locals and stars take a look at the magnificent interiors of Club Salon, Kolkata An initiative by Beauty & Wellness Sector Skill Council to uplift the Beauty category in the category

readers' LETTERS

— Charu Sharma, Shimla

BUSINESS/Portfolio

Power CALIFORNIA'S TOP POWER COUPLES SHARE INSPIRING STORIES AND SECRETS TO THEIR SUCCESS.

Excellent issue as always but one thing that I totally loved was the Power Play feature. It was a great read, providing so much inspiration for couples to bring out the best in each other’s professional space.

Play

WITHOUT MICHELLE, BACHELOR BARACK OBAMA MAY HAVE NEVER BECOME PRESIDENT. THE GREAT GATSBY WOULD BE CALLED TRIMALCHIO IN WEST EGG, IF NOT FOR F. SCOTT FITZGERALD’S TEMPESTUOUS ZELDA. AND WHO CAN INVOKE THE NAME CLEOPATRA WITHOUT MENTIONING MARC ANTONY? TALES OF POWERFUL PAIRS—SPARKS THAT FLY, TIES THAT BIND, CHALLENGES THEY STRIVE TO OVERCOME— HAVE COMPELLED US FOR MILLENNIA, AND WE’RE STILL EAGER FOR MORE. HERE, CALIFORNIA-BASED DYNAMIC BEAUTY DUOS SHARE THEIR OWN INTRIGUING NARRATIVES.

— Rajan Chopra, New Delhi

PHOTOGRAPHY BY: ARMANDO SANCHEZ

I am a Yoga instructor from Shimla. Reading the tribute by your magazine to the Yoga Guru-BKS Iyengar is so meaningful. Hats off to the team for paying so much respect to the industry heroes.

Excellent job. Keep up the good work.

BY FRANCESCA MOISIN

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June 2014 ` 100

EXCLUSIVE

JOHN M R HA ABRA Personal Care P Pers

BUSINESS/In Focus

THE BEST

SUNCARE & HOLIDAY SPECIAL

WEL WE LNESS WE GET GE AWAYS

OF INDIA

N D’STME ND ON PO DEBU IN INDIA D

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August 2014 ` 100

THE CHANGING FACE OF

PRODUCT OFFER

“THE GROWING DESIRE TO LOOK YOUNG AND INCREASING CONSCIOUSNESS ABOUT SIGNS OF AGEING HAS MADE WOMEN CONSUMERS TO LOOK FOR GOOD QUALITY ANTI-AGERS/NOURISHERS WHICH SUIT THEIR SKIN. ANTI-AGERS HAVE BECOME EVEN MORE POPULAR AS WOMEN EVEN IN TIER II AND TIER III STARTED TO PAY MORE ATTENTION TO THEIR LOOKS AND HEALTH, UNLIKE IN THE LAST FEW YEARS, WHEN FAMILY USED TO BE THE ONLY PRIORITY. ANTI AGERS ARE GENERALLY USED BY WOMEN AGED BETWEEN 25 AND 40 TO LOOK YOUNG”, SAYS INA DAWER, SENIOR RESEARCH ANALYST AT EUROMONITOR INTERNATIONAL IN RESPONSE TO THE GROWING DEMAND, THE MARKET HAS DIVERSIFIED BEYOND DOUBT AND GIVEN THE INCREASING CONCERN SHOWN BY LARGE NUMBER OF CONSUMERS, BRANDS HAVE BEEN FEEDING THE APPETITE FOR ANTI-AGEING PRODUCTS WITH INNOVATIONS IN FORMATS, INGREDIENTS AND DELIVERY MECHANISMS. GIVEN THAT PREVENTIVE ANTI-AGEING NOW STARTS AS EARLY AS 25 YEARS, BEAUTY LAUNCHPAD TALKS TO THE BRANDS ABOUT PRODUCTS IN THEIR PORTFOLIO, WHICH PROMISES TO BE ONE OF THE FASTEST GROWING CATEGORIES IN SKINCARE IN INDIA.

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rinkles are no longer considered the only sign of ageing, rather age spots, hyperpigmentation, dry skin, uneven skin tone, dark under eye circles and even hair damage are now topping the lists of anti-ageing concerns among the consumers. According to Global Industry Analysts report, spending on anti-ageing products is expected to reach $291.9 billion by 2015.

Therefore, it comes as no surprise that the beauty and personal care brands, manufacturers and suppliers around the world are closely monitoring consumer trends for a piece of the market, of which India promises to be a prominent part.

Looking at some of the latest launches in anti-ageing its interesting to observe that increasingly anti-ageing is one of the benefits in the trending multi-benefit creams like BB & CC creams. The serums are increasingly being introduced as an essential part of the bouquet by popular brands like OLAY whose main USP stems from its ability to provide visible anti-ageing benefits.

L’Oreal with Garnier Lift Activ was the first to launch in early 1990s in this market which was hitherto more concerned about glowing, blemish free skin.

Ageing is the subject for maximum concern for me and all my friends. Reading your article about the products catering to this category was very helpful. I have infact shared the details about it with almost everyone in my circle.

The top crop:

International labels including L’Oréal, Garnier, P&G, Estee Lauder, Avon and Oriflame have peddled their products with great success in India, courtesy a huge level of awareness on the part of women consumers in terms of what is available internationally and advertisements that are continually highlighting the importance of looking young.

However, the game-changer in this category has been the launch of Olay Total Effects by P&G in the year 2007.

A Booz study notes that within a year of its launch, the product managed to grab at least 20 per cent of the anti-ageing skin care market in India, and today it dominates the statistics of having close to 40 per cent market share. The launch was a big event in the anti-ageing category, which made the biggest of players, sit up and

— Deepti Sethi, Chandigarh IMAGE: SHUTTERSTOCK.COM

Choices

ANTI-AGEING

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HAUTE DECODING THEL JEWEL LERY &

INDIA INTERNATIONA RE WEEK’14 THE FDCI COUTU September 2014 ` 100

E UE ASSIQ THE CL TION COLLEC

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By Vipul Chudasam

THE SALVO CONTINUES

PAUL MITCHELL LIGHTS UP

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ANTI-AGEING

THE RAMP

PM 05/08/14 9:24

AT VEGAS!!!

LAKME SALONS METAMORPHOSE

CREATE ECSTATIC HAIR DESIGNS!

Simply wow, I would say for the Kingdom of Dreams feature in the September issue of your magazine. Great to see the kind of work you guyz do. I am a big fan of their plays and knowing the backstage details about the shows is so intriguing.

— Kalpana Mathews, Gurgaon

BEAUTY LAUNCHPAD INDIA TAKES YOU TO THE WORLD OF AMAZING SHOWS OF ZANGOORA AND JHUMROO AT KINGDOM OF DREAMS AND FIND OUT WHAT IT TAKES CREATE THIS MAGICAL EXPERIENCE AND PRESENT IN FRONT OF THE AUDIENCES. — BY JHUMUR NANDI

F

Gets Graphic!!!

1

The Untold Story

or the first time, India has its own version of Broadway.

With dance, drama, music, larger than life props, out of the box sets, interesting characters and aerial acts, the two shows at Kingdom of Dreams – Zangoora and Jhumroo are first of its kind theatre acts in the country. Both the shows are set in different time frame. A breathtaking presentation and enthralling performances are all result of immense hard work; research, planning and team work both on-stage and behind- thestage. We take you through the

VIVIENNE MACKINDER

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behind-the-stage journey of the two shows, starting from their creation, concept, costume, hair, make-up and accessories.

Zangoora– the Gypsy Prince is a fantasy tale set in the fictional Kingdom of Shaktishila. It’s a classic story of good vs evil as a gypsy boy Zangoora makes his journey to his true destiny of being a prince. Strung together with all time favourite Bollywood song, the story explores a larger than life world- full of magic, music, dance, colour and all things Bollywood. The costumes for Zangoora have been designed by Neeta Lulla.

GLOBAL

NEWS

QUICK UPDATES ON WHAT’S HAPPENING IN THE WORLD OF BEAUTY

L’ORÉAL SIGNS AGREEMENT TO ACQUIRE NIELY COSMETICOS GROUP IN BRAZIL

L’Oréal has signed an agreement to acquire Niely Cosmeticos in Brazil.With a net revenue of 405 million Brazilian Reals (140 million euros) in 2013, the Niely Cosmeticos group has two main brands: Cor and Ton for hair coloration and Niely Gold for shampoos and care. Sold at accessible prices and enjoying a large penetration among the country’s middle class, Niely Cosmeticos products are widely distributed throughout retailers and wholesalers, supermarkets, pharmacies and perfumery chains. Furthermore, Niely Cosmeticos has industrial and logistical facilities in Nova Iguaçu, in the State of Rio. Daniel Fonseca de Jesus founder of Niely Group will be joining L’Oréal Brazil’s Strategic Committee as Vice-President.

“The acquisition of Niely Cosmeticos is a strategic move for L’Oréal in Latin America and Brazil, one of the biggest and fastest growing hair colour and hair care markets in the world where consumers have a long tradition of beauty and demanding expectations,” said Frédéric Rozé, Executive Vice-President of L’Oréal in charge of the Americas.

TRESEMME LOOKS TO MAKE MERCEDES-BENZ FASHION WEEK FAMOUS FOR HAIR

TRESemme, the ofcial hair care sponsor of Mercedes-Benz Fashion Week, returns to New York for its 13th consecutive season to empower women with the backstage secrets of creating runway hair, you can wear. This season, the globally recognized brand is working across its 24 markets to introduce women to its team of Runway Insiders, a collection of fashion industry experts, and expose them to the professional hair expertise, at their ngertips. This new collective, which includes leading hair stylists, top established and emerging fashion designers, as well as the industry’s favourite expert insiders, will show TRESemme fans how to make runway looks work for their personal real-life moments.

Amplifying the presence TRESemme has at Mercedes-Benz Fashion Week even further, the brand will debut a unique advertising campaign in the epicenter of New York City, featuring an interactive billboard on the NASDAQ in Times Square. The “Catwalk to Crosswalk” campaign allows fans to place themselves in a TRESemme billboard, engaging spectators by giving them their own moment in the spotlight. Fans from around the world are prompted to visit www.tresbillboard. com on their smartphone and follow instructions, once they log on to the site.

To personalize their own billboard moment, they can upload a photo from their Facebook page and share their larger than life appearance on social media.

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SHISEIDO SPEEDS UP ITS MARKETING REFORM

Shiseido is implementing measures to transform itself into a “global marketing company” that focuses on marketing as a top management priority.

To this end, Shiseido has established the Marketing Academy (headed by President Masahiko Uotani) to develop world-class marketers.

Further, in order to maximize its brand value, Shiseido introduced brand manager system from October for integrated brand management including product development, marketing, sales and P/L management.

The Marketing Academy will provide three courses in total, two (advanced and basic courses) for personnel engaged in marketing and the remaining one for those engaged in sales, beauty consultation, technology and staff services, who are expected through the session to develop and adopt a marketing viewpoint to guide their respective activities.

The Advanced and Basic Courses will be launched this December, targeting a total of about 400 employees engaged in marketing for the domestic and overseas businesses at the head ofce. The target participants of these courses will gradually be expanded to include employees of subsidiaries and those working outside Japan, specically in China, Asia, the Americas and Europe.

MINDFUL MANTRA

“Are you living your résumé or your eulogy?” This was the question posed

by Dermalogica Founder Jane Wurwand at the 21st-annual weeklong Global Education Conference held at company headquarters in Carson, California.

More than 120 senior instructors from 40 countries took part in presentations, workshops and interactive activities meant to address the importance of mindfulness. Classrooms morphed into meditation rooms. Attendees unplugged from distractions like iPhones and laptops. And Buddhist philosophies were explored, all with the goal of creating a sustainable system through which artists can better remain immersed in

the present. Such keen awareness is imperative across the board, including when it comes to product. BioActive Peel, for instance, is the brand’s newest professional launch. An acid-based treatment that achieves unprecedented exfoliation results, it requires a skin therapist’s vigilant alertness to ensure safe, effective outcomes for customers.

MINTEL REVEALS: ALMOST HALF OF NEW HAIRCARE PRODUCTS CARRY BRIGHTENING AND ILLUMINATING CLAIMS

Latest research from Mintel reveals the fastest growing global haircare claims for 2014 and nds that the market is increasingly aligning itself with the skincare sector.

According to Mintel’s Global New Product Database (GNPD) Brightening and Illuminating is the fastest growing claim with the number of new products carrying this claim globally shooting up from 21 per cent of all global haircare launches in 2010 to 46 per cent in 2014*. In 2014, the top three claims in the global haircare market are - Botanical and Herbal with 52 per cent of all haircare products carrying this claim, followed by Brightening and Illuminating at 46 per cent and Moisturising and Hydrating at 31 per cent.

Speaking at Beyond Beauty in Paris, Emmanuelle Moeglin, Global Fragrance and Personal Care Analyst at Mintel, said, “Haircare has become an exciting space for NPD, manufacturers are trying to convince consumers that they should adopt a haircare regimen to match their skincare regimen and they’re doing this by using a new lexicon, learning from other categories and extending formats into new segments. Claims inspired by skincare and colour cosmetics, such as anti-ageing and product featuring lightreecting technology offer exciting growth opportunities for the haircare market.”

Indeed as the “no-poo” movement gains force, Mintel’s new research has found that a desire to cut down on haircare routines is felt around the globe. When asked about attitudes towards washing hair, as many as four in ten (39 per cent) French haircare users believe that washing hair frequently is too damaging. Meanwhile, in the US, almost six in ten (58 per cent) haircare users express an interest in cleansing conditioners - with 20 per cent of these users being really interested in using these products. Furthermore, as many as a quarter (23 per cent) of German haircare users claim they would pay more for products that make their hairstyle last longer, while 16 per cent of Spanish haircare users agree

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BREAKING BEAUTY NEWS

Blowpro announced that it’s been acquired (for an undisclosed sum)

by Basim Shami, CEO of Farouk Systems, parent of brands CHI and BioSilk. With this purchase, Shami will create a stand-alone company coined Beauty Elite Group, to be led by newly appointed General Manager (and nephew) Basel Badran. blowpro is only the rst of many upcoming prestige beauty acquisitions. “A unique brand with a strong identity, it has unlimited potential,” says Badran. “I look forward to working with blowpro’s exceptional partners to continue expanding the business.”

they are willing to pay more for haircare products that reduce blow drying time. Overall, almost one in ve (18 per cent) haircare products launched globally in 2014 carry a time or speed claim.

Furthermore, with the rising popularity of shampoo alternatives is seeing an increasing number of consumers are favouring dry shampoo, with the UK leading the way in usage across the top ve European countries. Today, more than one in ten (13 per cent) Brits use dry shampoo, ahead of France and Germany (7 per cent) and Italy and Spain (5 per cent ).

“Dry shampoo is no longer an emerging segment and is becoming a must-have for mainstream haircare brands.

Consumers want to cut down their hair washing routine, and as a result, usage is increasing and brands are responding to the demand with more dry shampoo offerings. Today’s products are about more than simply cleaning hair as the concept crosses into other categories with an increasing number of benets such as styling extender, volumising and UV protecting.” adds Emmanuelle.

In addition, the use of hair oils, now a must-have in hair treatment, is also growing. In Italy, more than a third (34 per cent ) of consumers use hair oils up from 28 per cent in 2013.

Across Europe hair oil usage continues to grow and stands at 20 per cent in France, 17 per cent in Spain and 16 per cent in Germany. And it is not just Argan Oil which is proving popular, there are a multitude of oils out there - Pracachy and Kukui, Buruti Oil and Macadamia Oil. Looking beyond established trends, the research has found anti-ageing haircare has huge scope but is yet to match skincare in this arena - while 27 per cent of facial skincare global launches in 2014 were anti-ageing, only 3 per cent of haircare global launches carried this claim, suggesting opportunities for growth in the haircare sector.

Finally, also taking inspiration from skincare, customisation in the haircare market is set to continue to grow in popularity as consumers show strong demand for these products. Indeed, in France, three in ten (29 per cent) women express an interest in buying customised hair treatment products designed for their hair needs.

INDIA

MARC JACOBS BEAUTY ENTERS INDIA

Marc Jacobs proudly announces the launch of his namesake cosmetics line, Marc Jacobs Beauty. The breakthrough brand debuts with 120 products November 2014 - exclusively at Sephora India stores.

For Marc, it’s about the spirit of youth, condence and experimentation. He inspires to push the boundaries and create own style.

Marc redenes beauty as imperfectly perfect. “I see beauty in many things and I am attracted to all sorts of imperfection, to style, to condence or experimentation. It’s unexpected and surprises you.”

Inspiration stems from the spirit of “the girl” and her makeup ritual. “I think the idea of transforming into this person you want to be, is a lot of fun…it’s this idea of a young woman enjoying creating her look, getting ready for her night out, or her night after her night out.”

Marc Jacobs Beauty is an assortment of 16 innovative complexion and colour cosmetics, and four chic and luxurious makeup brushes.

BALMAIN NAMES VIPUL CHUDASAMA AS BRAND AMBASSADOR FOR INDIA

Hair extension company Balmain Paris appointed renowned and talented hairstylist Vipul Chudasama as brand ambassador for Balmain India. Balmain in India is distributed by Streamline Services India.

Over 40 years ago, Balmain Hair (licensee holder of the Paris’ Fashion House Balmain) set out on a mission: to source, select and process the best hair in the world.

GALDERMA LAUNCHES YET ANOTHER SKINCARE SOLUTION, BI-LUMA

Galderma, the world leader focused on dermatology and skin health recently launched in the capital its new clinically-tested skin lightening cream BI-LUMA. A unique, non-greasy and steroid free formulation specially engineered for restoring even skin tone and glow, Bi- Luma is blended with natural ingredients and is scientically formulated to restore the skin’s even tone and glow and is effective for providing relief from stubborn dark patches and unevenness that surface due to various hyperpigmentary disorders. It also offers a unique, three-way solution – it corrects melanin hyper-synthesis and distribution; boosts anti-oxidant and anti-inammatory defense; and protects the skin from UVB radiation.

Spotted at the launch event was Bollywood star, Hazel Keech, who is also the brand ambassador for the brand along with, G Sathya Narayanan, managing director, Galderma India.

“In India, people generally suffer from various hyperpigmentary disorders such as melasma and post-inammatory hyperpigmentation (PIH) that result in an uneven skin tone. We are present in the Indian market for the last 15 years and have been introducing products which are unique and reliable. Like all our dermatology solutions, we are condent that our latest product will emerge as an effective dermatological solution for patients suffering from hyperpigmentary disorders and restore their skin with an even tone and glow,” said Narayanan.

BI-LUMA is available at chemist and drug stores across India.The usage of BI-LUMA cream is simple and is advised to be applied twice daily. The product spreads easily on the skin and shows visible results within four weeks.

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PANTENE LAUNCHES NEW RANGE WITH PRO-V FORMULA

Leading shampoo brand Pantene (P&G) brought actor Parineeti Chopra and Pantene Hair Expert Coleen Khan together for an event to share how she started endorsing the brand after it gave her proof, which no other brand did, and demystied hair care myths.

To help the audience check for split ends in their hair, Parineeti demonstrated the needle test by passing a thread through the eye of the needle explaining that if their hair did not pass through meant they had split ends.

The event brought to life how beauty brands often make tall claims failing to deliver the results and it’s now time to move on from these false promises and to choose a brand that gives you proof. Parineeti proudly showcased that Pantene guarantees three month split ends protection without making tall claims of instantly repairing split ends. The actor admitted she agreed to endorse the brand only after trying the product and being completely satised with the results.

INDIA

DR DEEPALI BHARDWAJ HOSTED THE LAUNCH OF ‘COOLSCULPTING(R)’

Renowned cosmetic dermatologist Dr Deepali Bhardwaj recently hosted the launch of ‘CoolSculpting®’ - the world renowned skin care technology for weight loss at her Skin and Hair clinic in Defence colony.

Cool Sculpting is Dr Deepali’s newest Hi Tech ‘Look Beautiful’ offering for the city. She is again amongst rst to offer for her valuable patients.

It is an innovative procedure that safely and noninvasively freezes away unwanted fat. The launch evening was attended by leading names of the town including Pinky Anand, Professor Kiran Walia, Vesna Jacob, Kavita Devgan, Preeti Ghai, Vanddana Arora to name a few.

GREEN TRENDS UNISEX HAIR AND STYLE SALON PRESENTS SELFIE-LICIOUS SELFIE CONTEST

Green Trends Unisex Hair and Style Salon introduces SELIFIE– LICIOUS campaign for all sele lovers. Individuals can now simply click and upload their pictures on the Sele-Licious app through Facebook to win an ultimate prize of one year free salon services.

Interested participants can upload their most stylish sele onto the Sele-Licious app by visiting ‘mygreentrends’ through facebook.

Top 10 competitors enjoy the privilege of being showcased in the ‘Top Seles’ page of the colourful app. The most ‘liked’ sele amongst the top 10 will win free Green Trends salon services for one entire year.

The remaining nine others will win free salon services for six months.

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GILLETTE VENUS UNVEILS A NEW ROUTINE FOR MODERN INDIAN WOMEN

Bollywood style icon and Gillette Venus brand ambassador Chitrangada Singh welcomed Soha Ali Khan into the Gillette Venus family to introduce a routine that caters to evolved beauty needs of the modern Indian woman and share beauty tips related to shaving at event held at The Palladium, Mumbai. With the launch of the new Satin Care gel, Gillette has taken a step further to enhance the shaving experience for women and attain smooth skin at their convenience and reveal the goddess in her.

The beautiful ladies came together and shared interesting tips on how to shave the right way. They demonstrated and highlighted shaving as their preferred method and one of the key solutions to attain smooth skin. Mumbai’s leading dermatologist, Dr Chitra Nayak was also present at the event along with Chitrangada Singh and Soha Ali Khan as they busted myths surrounding shaving as one of the convenient methods for attaining smooth skin.

Commenting on the new Satin Care shave gel, P&G’s spokesperson said, “Innovation has been at the heart of Gillette and in an attempt to enhance the beauty experience for women and give them the smoothest skin possible we have now introduced the new Satin Care shave gel in India. It is the most convenient routine that guarantees smooth skin making every woman feel special, condent and beautiful.”

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IT’S BEST

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CIREPIL WAX BY PERRON RIGOT LAUNCHES IN INDIA

Perron Rigot, a French manufacturer of depilatory waxes has launched their wide range of waxing products ‘Cirepil’ in India.

The product launched is particularly designed for the face and other sensitive areas.

The wax specially designed for the face is made of Apricot kernel oil and anti-inammatory ingredients to assist in providing gentle clean facial waxing results. The ‘New Initimate System’ by Perron Rigot is a Creamy Non Strip Wax designed and is specically designed to cater the highly sensitive areas that protects the skin and is anti-irritant.

Featuring a specic and patented epilation method superior to traditional methods of waxing combined with sophisticated product formulation, Cirepil by Perron Rigot wax encapsulates the hair rather than the skin, removing it from the root leaving the skin undamaged.

Owned by the Thalgo Groupe, French brand Perron Rigot has been delivering the nest quality waxes to salons and spas across Europe and the USA for the past 70 years. With 30 years of innovation and more than 20 patents behind them, Perron Rigot is constantly developing new formulas. The company holds the patent on formulas for low-temperature waxes and is the inventor of no-strip disposable wax.

BOYZ I 2I MEN VOLUME 01, 2014

A collection of men’s hair styling collections by the best in the world Over 100 pages of mind blowing styles Salon Consumer friendly looks Product Guide & More

BOOK YOUR COPY

!!!

NOW!WORTH `1500

BY BEAUTÉ ESPACE MEDIA For booking call: 011 - 41324044 / 45 or mail: info@beauteespace.net

NEW ENTRANT/Conversations

Taking salon to home BBLUNT ENTERED HAIRCARE PRODUCTS MARKET WITH B SYSTEM WHICH IS AN INTEGRATED 3-STEP STYLE SYSTEM DESIGNED FOR INDIAN HAIR. CREATED BY ADHUNA BHABANI-AKHTAR AND HER TEAM, THE NEW RANGE IS CATEGORISED IN THREE SECTIONS: PREP, STYLE AND TRANSFORM. MOREOVER BBLUNT HAS TAKEN A STEP FURTHER WITH ONLINE CONSULTATION TOOL AT WWW.BBLUNT.COM TO PROVIDE PERSONALISED STYLE SUGGESTIONS AND CUSTOMISED B SYSTEM ADVICE. TANYA AHLUWALIA, CEO, BBLUNT TAKES US THROUGH THE STORY OF B SYSTEM.— BY JHUMUR NANDI l The story behind...

BBLUNT has styled over 100,000 heads of Indian hair over the years. This has given us a key insight into how Indian hair behaves. Indian hair is different and needs special attention. It has varied textures (wavy, straight or curly) and diameters (fine to thick). Density of hair is also much higher in India as compared to Caucasian hair. Since most Indian women wear their hair very and longer hair being older has long, an undergone more wear and tear, it needs underg more cconditioning for the lengths and m ends. ends nds. In addition the Indian climate and weather weathe heer conditions make our hair prone environmental damage and high level to envir ronm frizz.. of frizz Wee felt that a lot lo of products ‘over do. For example, claim’ w what they can do can’t you can n’t make curly hair sstraight with

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just a shampoo. There is no shampoo in the world that can do that. So we developed the B SYSTEM to give people all the products, tools and expertise of a salon, at home. We also have brought to everyone, products that are used very extensively by the movie and fashion industry: hair extensions and temporary colours, with more fun innovations planned for the future!

Our products are specially created keeping the Indian consumer in mind.

Our shampoos and conditioners cover the diverse hair care needs of Indian hair. They provide different levels of moisture and proteins, so that each consumer can pick the one most suitable for them. Our dry shampoo is like a secret weapon in the hot and humid climate of India. Our styling products protect against environmental damage, with sun

protection and anti-frizz properties. They are also ideal to use with electric tools as they protect the hair from possible damage from heated appliances.

3. Transform: The B SYSTEM hair extensions and bold temporary colours helps to do dramatically different looks.

the Indian consumer and the Indian environmental conditions.

l USP of the range

l Research and development

Adhuna Akhtar, founder of BBLUNT, had a vision to make the brand reach out to a larger consumer group, through the introduction of a special hair care and styling product range.

BBLUNThas partnered with Godrej that has deep R&D expertise to develop the B SYSTEM, which gives users customized professional quality products, tools and advice for hair care and styling needs. As part of the development of the product range, Adhuna and her team have worked very closely with Godrej to ensure that the product range meets professional quality standards and yet is easy to use at home. The products are specially created keeping in mind the hair care needs of

The B SYSTEM is available at BBLUNT salons across the country, as well as select departmental stores, including Westside, Central and Debenhams, beauty stores of New U and e-commerce website - Purplle.com

The B SYSTEM is India’s first integrated style system, with a 3-step approach that you can easily follow at home.

1. Prep: The B SYSTEM shampoos and conditioners provide different levels of moisture and conditioning for fine hair, normal to dry hair, stressed hair and seriously dry hair; all with colour-protect formula along with the dry shampoo to revamp hair in seconds.

2. Style: The B SYSTEM styling products and tools help tame, control, fix and provides instant shine. Ideal to use with electric tools, the styling products also protect hair from high heat and environmental stress.

l Retailing plan

l Is this product launch indicative of a push for franchising BBLUNT salons?

Franchising is an important pillar of the BBLUNT business. We believe our product launch will compliment all pillars of our business.

l SKU’s

With varied range of hair care and styling produtcs in the three categories the

products are also interestingly named such as Prep comprise of Born Again Shampoo, Full On Volume Shampoo amongst others. Whereas Style includes Spotlight Hair Polish, Climate Control anti-frizz leave-in cream, Blown Away volumizing leave-in spray, High Definition Curl to name a few and Transform consist of One Night Stand Temporary Hair Color, B Long Length & Volume Hair Extension, B Witched Short Pony Tail Hair Extension, Fairytail Long Pony Tail Hair Extension to name a few.

l Packaging and price range

The products are done in bright and stylish packaging and priced reasonable.

Like the shampoos, conditioners, styling products and colours are priced between `300 to `600. While the electrical tools are priced from `7,000 onwards, and extensions cost upward of `2,000.

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RETAIL ROUND UP

VLCC LAUNCHES ITS FIRST CENTRE IN KENYA

I

ndia-headquartered Wellness multinational VLCC, in collaboration with the Sameer Group, unveiled a path-breaking initiative in the preventive healthcare and Wellness domain in subSaharan Africa with the launch of its first Slimming, Beauty & Fitness Center in Nairobi that will offer the entire bouquet of Wellness services under one roof, a first of its kind in Kenya.

Equipped with the latest appliances, using cutting-edge technology to deliver effective weight-management, beauty solutions and dermal-cosmetology solution and trained and skilled local staff, the plush VLCC Center also features a hi-tech salon.

Explaining the rationale behind setting up a facility in Kenya, VLCC Founder & Vice-Chairperson Vandana Luthra said, “The VLCC Slimming, Beauty & Fitness services Center in Nairobi, which is the first of several that we propose to set up in Kenya, is a manifestation of our confidence in the Kenyan market and our keenness to have a significant presence across all categories of the Wellness sector here.

We also plan to soon launch the VLCC Natural SciencesTM range of skin, hair and body-care products in Kenya.”

JH BEVELS OPENS IN KOLKATA

J

awed Habib’s chain of luxury salons JH Bevels that provides a holistic experience of make over from styling to colouring, beauty and grooming launched a new outlet in Kolkata. It’s a full service salons with the finest trained stylists and professional colourists, using Jawed Habib crafted cut and colour techniques and products to create and evolve the effortlessly sophisticated looks which clients love.

LEADING HOME FRAGRANCE CHAIN IRIS AROMA BOUTIQUE ENTERS MYSORE

S

trengthening its presence across the country, reputed home fragrance brand IRIS from Ripple Fragrances, subsidiary of NR Group (makers of Cycle Pure Agarbathies), launched its first store in Mysore and sixth in the country.

IRIS Aroma Boutique focuses to provide a complete fragrance experience under one roof. Speaking about the new store, Mr Kiran V Ranga, Managing Director & Master Fragrance Creator, Ripple Fragrances said “Over the last few years, through the superior quality of our product brand IRIS we have carved out a leadership position in the home fragrance market. With the opening of this new store in Mysore, we would be further extending our vision to offer the best fragrances and fragrant delivery systems to our discerning customers in the city under one roof. We already have 5 Stores, spread across, Bangalore, Pune as well as Chennai and we are looking at significantly expanding our presence across the country.”

“The IRIS Aroma Boutique is designed to provide fragrances and décor for fine living. It has an extensive collection of fragrance products, accessories and home decor artifacts. The merchandize includes exquisite novel fragrance delivery systems, like Reed Diffusers, Fragrance Vaporizers, Pillow Misters, Aroma Candles, innovative accessories & unique home décor artifacts.

The boutique also offers an extensive candle range rarely seen under one roof.

KAMA AYURVEDA SPREADING ITS WINGS ACROSS THE COUNTRY

A

yurveda brand, Kama Ayurveda, recently opened two stores, one in DLF Galleria complex in Gurgaon and another in Quest mall, Kolkata.

Both the stores stock the complete range of the company’s authentic Ayurvedic, organic and natural products including the iconic bestsellers - Kumkumadi Miraculous Beauty Fluid and Bringadi Intensive Hair Treatment. The interiors of the stores takes a step up and extends the already existing classic design language of the other stores, with its period and contemporary detailing. Jalousie shutters, chequerboard marble flooring, teak and rattan cabinetry along with finial topped brass and iron shelving and ivory painted brick walls evoke a luxurious pavilion of Well-being.

Conceptualized by Dave Chang and Vivek Sahni of Kama Ayurveda, the stores are inspired by the sophistication and glamour of early 20th century Indian interiors. These calm and well appointed spaces present the definitive environment for Ayurveda in the 21st century. The stores are designed in collaboration with Rajat Sodhi of Orproject.

The 2,000 square feet state-of-the-art salon owned by Kohinoor Mondal has been designed in a modern yet ethnic look in shades of white and brown along with chandeliers and floor to ceiling mirrors to highlight the space. The salon provides a very cozy unwinding atmosphere while providing both Hair and Beauty solutions .

JH Bevel Team inherits classic Bevel’s

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hair shaping and styling technique. It works with hair in its natural state, treating it as organic material, applying precision technique with consideration to what will suit the individual, creating genuine bespoke hair design based on ultimate suitability.

Moreover the company plans to open 100 salons across the country by 2015.

ESPA SPA NOW IN CHENNAI

I

aking up a swift expansion route, Iosis Spa recently hosted the launch of its 9th centre in Mumbai at Chembur. Spotted at the launch event were Kiran Bawa, Shilpa Shetty Kundra, owners, Iosis spa along with beau, Raj Kundra. Announcing the launch through her tweet, Shetty said, “Will be inaugurating our 9th Iosis centre in Chembur. A very special moment, as I was born and spent many wonderful years there. Really wanted to open a centre there, so Chemburites please avail all the services and get pampered.”

REEBOK FITNESS STUDIO DEBUTS IN INDIA

W

ith an aim of strengthening its focus towards becoming the most desirable premium fitness brand in India, Reebok announced the launch of its firstever Reebok Fitness Studio, an innovative format situated within the Fit-Hub store. The first Reebok ‘store and studio’ concept launched recently at Mumbai’s Linking Road, has been conceptualised to meet the fitness needs of Indian consumers and to enable them to engage in exciting studio fitness activities such as, dance, aerobics and yoga.

Inaugurated by Bollywood actors, and brand ambassadors—John Abraham and Nargis Fakhri, Reebok officially opened its doors to the Fit Hub store and studio.

Commenting on the launch, Somdeb Basu, brand director, Reebok India said, “With an aim of being the number one

TAJ COROMANDEL LAUNCHES JIVA GRANDE IN CHENNAI

T

aj Coromandel, Chennai has introduced the JIVA Grande to provide a contemporary luxury spa experience to all its guests.

Blending ancient Indian wisdom with contemporary therapies, JIVA Grande, offers the best in Indian rejuvenation therapies ranging from Indian aromatherapy massages, timehonoured Indian treatments, and body scrubs and wraps. The facility also promises a retreat for seekers of

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fitness and training brand, providing consumers with the right experiences, products and inspiration to be fit for life, we have taken several important steps.

This is an extension to our philosophy of giving authentic fitness concept and studio to our audiences.”

Further commenting on the retail strategy, Basu added, “With all our initiatives, the aim is to guide customers on their fitness journey and provide a flexible and appealing retail space that helps people discover the right exercise apparel, footwear and equipment to meet their fitness goals.” yoga, meditation and Ayurveda. Spread across 12,000 sq ft area , and spanning across three floors, the space consists of four single spa suites, a couple spa suite, a relaxation area, yoga studio, Ayurveda consultation and treatment room, extensive wet areas, terrace lap pool, a reflexology walk and relaxing lounges.

For seekers of urban rejuvenation, JIVA Grande has also specially

introduced VELLANA which is an uplifting and energizing 60-minute experience that promises to instantly invigorate and refresh.

HAIR

T

ndian luxury hotel group, The Leela Palaces, Hotels and Resorts has recently launched an ESPA spa at The Leela Palace Chennai with panoramic views of the Bay of Bengal.

The 16,000 square feet ESPA, open to all the guest offers two separate thermal zones — one each for men and women, comprising vitality pools, lounge beds, body jets, glass mosaic steam rooms, rain showers, relaxation areas and a circular oak wood sauna.

The 12-treatment room spa has been designed by Jeffrey Wilkes, of Design Wilkes, and Madhu Nair of The Leela.

An add on to the spa are the sleep pods, more relaxation areas and tea lounges.

Also accompanying the spa are a fitness studio and swimming pool.

“With this opening we have expanded our partnership with ESPA to the fifth city in India and are excited about introducing our guests to a world-class experience in Chennai,” said Madhu Nair, director of design and operations at The Leela Palaces, Hotels and Resorts.

ESPA-trained therapists will carry out the wide range of treatments offered at the facility, including Balinese massage, hot stone and the Leela facial.

GUTTER CREDITS

RETAIL ROUND UP

IOSIS SPA LAUNCHES 9TH CENTRE IN MUMBAI

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be au ty lau nchp ad | 10.14

PORTFOLIO

EASLING ! DANIELLE K GREAT SCOTT THE ’80S ATION FROM DRAWS INSPIR R HER FO THE FUTURE AND BACK TO ODDS D Y TION. —AM LATEST COLLEC

o t K C BA e d a c e d the

B

ig hair, don’t care! That’s the concept behind North American Hairstyling Award nominee and salon owner Danielle Keasling’s latest collection, Back to the Decade. “I think we all loved the ’80s but are afraid to admit it,” Keasling laughs. “I love bringing out the beauty and good points of the decade and embracing the art of it.” Using a microcrimper and a double barrel iron, Keasling heavily textured the models. After setting the hair with Oribe Soft Lacquer, she used Dry Texturizing Spray at the roots and midlengths, and Après Beach Wave and Shine Spray at the ends for separation and texture. “I also used Imperméable, as the humidity in the room where we were shooting was high and we needed the added protection,” Keasling says.

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“Every shoot I do is a learning experience and a look back in time or a vision into the future,” Keasling explains. “I love the concept of the movie Back to the Future because it leaves so many doors open for creativity. As stylists, we are always trying to stay on trend and look into the future simultaneously.”

HAIR /Preview

DE

THIS MONTH’S SMARTEST HAIR ESSENTIALS

Moroccanoil® TREATMENT is said

Paul Mitchell FREEZE & SHINE SUPER SPRAY captures

Indola INNOVA REPAIR RANGE works with

Hydrolysed Keratin, an ingredient which is highly similar to the make-up of the protein in the human hair.

Hydrolysed Keratin rebuilds and strengthens the damaged area of the hair, giving it a spa like soothing and rejuvenation treatment to the hair. The range comprise of a Shampoo, Conditioner and Treatment.

MRP: Shampoo and Conditioners for `149 (100 ml retail size) and Treatment for `249 (100 ml retail size).

Pantene’s TOTAL DAMAGE CARE RANGE comes

with the new Keratin Damage Blockers technology that delves deeper into the cycle of unhealthy hair. This superior range of hair care treatment includes, shampoo, conditioner and hair mask that preserves and protects hair against damage.

MRP: Shampoo for `152, Conditioner for `139 and Intensive Hair Mask for `199

GUTTER CREDITS

style and holds it firmly in place with a super shiny finish. Formulated to help protect from the sun, Paul Mitchell Firm Style Freeze & Shine Super Spray contains sunscreen for added protection.

MRP: On Request

to instantly absorb into the hair to help create luminous shine and luxurious, silky perfection, transforming hair with dramatic results.

Featuring a proprietary blend of powerful ingredients, including Moroccanoil’s signature argan oil, this advanced treatment fortifies hair, improves elasticity and shields against harmful environmental stressors.

Perfect for all hair types, it provides foundation for hair styling and instantly brings relief to damaged hair, leaving it shiny and healthy from root to tip.

MRP: On request.

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BEAUTY/Preview

he spell of time during which illusion becomes reality, spirits materialize and truth blurs with fantasy: This is the dreamlike space that Aveda Global Creative Director Antoinette Beenders sought to capture in Romantic Grandeur, the company’s autumn/winter 2014 limited edition hair and makeup collection. Ethereal women, donning timeworn couture and displaying haunting beauty, glide through the decaying chambers and corridors of a once-magnicent mansion. “Romantic Grandeur invites you to step into that magical realm that exists between sleep and wakening,” Beenders says. “The idea was to blur the lines between fantasy and reality, and between the past and present.”

To that end, Beenders turned to a team of expert prop stylists and set designers to convert Manhattan’s unquestionably urban Pier 59 Studios into a grand, old-world estate that’s fallen on hard times. Additionally, Beenders eschewed digital photography in favor of a blurred analog technique to further enhance the sensation of yesteryear meeting the present day. Summarizes Beenders: “The hair, makeup, lighting and scenarios are all about re-creating that bittersweet feeling of a beautiful, nearly forgotten fairy tale.”

Aveda’s fall collection explores the ephemeral beauty and magic that exists within the realm between slumber and awareness.

Dreams of the Sublime

“I was inspired by this idea of things becoming beautifully worn over time, [like how] paint can take on a different texture and tone as it chips,” explains Janell Geason, Aveda Global Artistic Director, Makeup. “So Romantic Grandeur makeup started with beautifully dened shapes, which we then smudged with our ngers or a brush to blur the lines and make it more soft focus.”

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GUTTER CREDITS

“Romantic Grandeur is about mixing the old with the new, which I think makes the haircolor fun and energetic yet still soft and wearable,” says Ian Michael Black, Aveda Artistic Director, Hair Color.

“It’s very classic yet modern.”

GUTTER CREDITS

— BY

BY A AMY MY DO DODDS

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BEAUTY/Preview

“These looks are glamorous or once were glamorous, but are now stripped down to a raw and shattered place that’s quite beautiful,” adds Tippi Shorter, Aveda Global Artistic Director, Textured Hair.

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GUTTER CREDITS

Ricardo Dinis, Aveda Artistic Director, Hair Cutting, designed the cuts to convey a feeling of eroded elegance with haunting appeal.

Dinis started by creating a strong, cleanly dened shape and then softened it with ne, uttery edges. Meanwhile, Allen Ruiz, Aveda Global Artistic Director, Styling, roughed up perfectly polished hairstyles with a wellplaced curl, bend or spike: “The hair is slightly disheveled and unnished—reminiscent of a vintage couture dress that’s delicate and starting to show signs of wear. Each look is a bit dreamy and old-fashioned.”

b e au t y lau n c h p ad | 1 0 .14

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HAIR /Runway Report

Behind the scene

EUGENE SOULEIMAN, GLOBAL CREATIVE DIRECTOR, WELLA PROFESSIONALS CREATES THE HAIR LOOK FOR JOSEPH S/S ’15 AT LONDON FASHION WEEK AND FOR PETER SOM S/S ’15 AT NEW YOUK FASHION WEEK.

West meets East

The hair look at the Joseph S/S ’15 show in London, took on a West meets East aesthetic, described by Eugene Souleiman, Creative Director, Wella Professionals, as ‘Scouse Geisha’. The Scouse element coming from the strict effect of the hair being pulled back from the face, a look reminiscent of Northern Britain, and the hint of Geisha coming from the beautifully loose sculpted pony tail at the back of the head.

The hair look brilliantly complemented the Japanese inspired clothing collection, featuring kimono influenced shapes mixed with a luxe sportswear mood. “I wanted to create a hair look that was simple and pure and looked as if something had been taken away. I was drawn to the idea of playing with tension so the front section was very modern and aerodynamic and this gave way to a much softer, sculpted effect at the back of the head. It was important for me to create a look that had crafted detail but not in an obvious way, where different points of interest were revealed gradually,” said Eugene.

Raw Refinement

The hair look at the Peter Som S/S ’15 show in New York was the perfect foil to the ‘pop art’ inspired collection. The overall impression of refinement was skewed by a rawer, more spontaneous effect. “I was inspired by the hipster guys that you see with ‘50’s style haircuts, which are groomed yet still raw. So I created a deep side parting and used mousse to replace pomade to give a softer yet controlled look with a satin shine. The front of the hair portrays a groomed, handsome look that transforms in to a tailored braid at the back for a kick of femininity,” said Eugene Souleiman, Global Creative Director, Wella Professionals.

“This season, Peter’s collection, which is always beautiful, featured some sharp, more graphic elements, which prompted me to create an assertive, strong hair look on the girls. The look exudes a sexy, slightly masculine feel – she’s edgy but still classy” added Eugene.

Get the Look:

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Get the Look:

• Wash and condition hair using Wella Professionals Brilliance Shampoo and Conditioner to preserve the brilliant shade and shine of color-treated hair.

• Spray Wella Professionals Ocean Spritz liberally at the roots then blow dry pulling hair upwards to create volume.

• Once hair is dry create a deep left side part then add a generous amount of Wella Professionals Extra Volume Mousse to the top layer of hair from the forehead to crown.

CREDIT INFO: HAIR STYLING BY: EUGENE SOULEIMAN, WELLA PROFESSIONALS GLOBAL CREATIVE DIRECTOR OF CARE & STYLING

• Wash and condition hair using Wella Professionals Brilliance Shampoo and Conditioner • Roughly dry the hair, turning the head the head upside down and blasting the roots to create volume.

• Once the hair is dry, work with the hair to create a raw, textured feeling by spraying the hair with Wella Professionals Ocean Spritz. s • Section off a circular section of hair around the back of the crown, and using a soft bristle brush, pull the hair back in to a pony tail, spraying the hair with Wella Professionals Stay Styled hairspray as you pull back. Bind the hair with elastic to a depth of around 10cm to ensure that the pony tail sits away from the head.

• Now take the remaining hair (leaving a veil of hair at the front of the head), section by section and brush back to create an outer pony tail, encircling the original one. Using Wella Professionals Stay Styled hairspray on the roots as you brush to give a smooth, taut finish. Bind the ponytail on to the bound base.

• Brush the veil of hair backwards to create a smooth effect; this should stick to the existing hairspray.

• Next, dry the hair using a diffuser attachment. Once the hair is completely dry, snip the elastic on both the ponytails, and brush the hair through. Use a straightening iron to remove the elastic line.

• Pull the hair back in to a pony tail level with the bottom botto of the ears. Tie with elastic then gently Products: pull pu the elastic around 10cm down the shaft of Wella the th pony tail to create a baggy effect beneath Professionals the t tail.

Brilliance Shampoo and • Finally pin the pony tail close to the head, Conditioner, Stay Essential ‘squashing’ the baggy section underneath to Finishing Spray, and form a loose Geisha style wave. f Ocean Spritz Beach • Finish off with a liberal spray of Wella Texture Spray Professionals Stay Styled hair spray.

Pro

• To that same section of hair, layer on Wella Professionals Sculpt Force to both keep hair in place and to add a sleek sheen to the front of the hair.

• Next, use a wide bristle brush and blow dry the top section of hair from the root for added volume.

• Take the top half of hair (right above the ears) and gather at the crown of the head. Divide the hair in three sections and French braid until all of the remaining hair has been added then secure with clear elastic.

• Add a small amount of Wella Professionals Sculpt Force to any flyaways and to the very tip of the braid.

• Diffuse hair dry to hold in place then finish by misting the whole head with Wella System Professional Keratin Boost Essence

Products: Wella Professionals Brilliance Shampoo and Conditioner, Ocean Spritz, Extra Volume Mousse, Sculpt Force and Wella System Professional Keratin Boost Essence

b e au t y llau n c h p ad d | 1 0 .14 14

37

HAIR /Runway Report

Fine finesse

GLOBAL CREATIVE DIRECTOR FOR MOROCCANOIL, ANTONIO CORRAL CALERO, CREATES UNMATCHED AND SLEEK EXCELLENCE AT THE DELPOZO SPRING/SUMMER 2015.

P

icking up his inspiration from the uniquely artistic, Nils Udo photography for the hair at the show, Antonio Coral Calero, global creative director, Moroccan Oil, kept things neat, without a single strand out of place. “Nils Udo photography, and the main inspiration for show, was very unique and modern.

Therefore, I decided to keep consistency by creating a geometric line and keeping the hair completely straight. Through my eyes, the Delpozo woman is the epitome of modern and geometric with a feminine touch, “said Calero.

Overall Inspiration: The use and perception of color were the focal points of the

DELPOZO Spring/Summer 2015 collection. We took the inspiration from Josef Albers’ “The Interaction of Color,” the land art of Nils-Udo, and marine life, as captured in Leopold and Rudolf Blaschka’s 19th Century glass creations. “This season, color is both a visual component and an architectural element, to create an aesthetic that is bold and sensitive,” further noted Calero. aesthet

CREATING THE

The Cr Creation lC Combined Moroccanoil Treatment Light and Moroccanoil Hydrating Styling Cream to damp hair to impart shine and intense hydration.

BEST

l Spritz Moroccanoil Heat Styling Protection to keep hair healthy and shiny. l Part hair in the middle and use Moroccanoil Flat Iron to create supersleek, ultra-straight style. Avoid volume while straightening.

SALONS

l Take 2” piece from the front on both sides and bring together at the nape of tthe neck, underneath the hair. l Brush through hair with Moroccanoil Boar Bristle Brush and bring hair into a ponytail 1” from the ends. (think “v” shape) l Finis Finish with Moroccanoil Luminous Hairspray Strong for long-lasting hold and sexy shine.

PHOTOGRAPHY BY DAVID WEBBER FOR MOROCCANOIL

IN

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INDIA

INDIA

CANADA

USA

Showroom: 3, Stanford Plaza, Oshwara Link Road, Andheri (W), Mumbai-400 053 Tel. (off): 91-22-2674 4047/48 Fax: 91-2226744050 E-mail: beautyshapecorp@gmail.com

HAIR /Trendspotting

GET

COLOUR OBSESSED this festive season

EMERALD TWIST:

A chic look for your hair that can be matched with large stone encrusted earrings or a heavy neckpiece. The beautiful twists of HAIRchalk Garden Party Green set into this up do will make you the centre of conversations at any party – be it a wedding reception or festival celebration.

GETTING A COLOUR FIX HAS NEVER BEEN SO EASY FOR YOUR HAIR. R. E L’ORÉAL PROFESSIONNEL’S HAIRCHALK IS ALL SET TO CHANGE THE WAY YOU DECK UP FOR ALL YOUR FESTIVE PARTIES THIS SEASON. CHOOSE FROM 6 BRAND NEW LOOKS AND YOU’LL BE READY TO ‘WOW’ EVERYONE WHEREVER YOU GO. LENDING THE LUXURY OF T, VARIETY ALONG WITH KEEPING UP WITH THE GLAMOUR QUOTIENT, THE LOOKS CREATED BY THE L’ORÉAL PROFESSIONNEL ARTISTIC F TEAM HAVE BEEN TAILOR-MADE KEEPING IN MIND THE STRING OF FESTIVALS APPROACHING, EACH UNIQUE, SO THAT YOU’LL NEVER BE CAUGHT WEARING THE SAME OLD HAIRSTYLE AGAIN.

I

nspired by make-up, nail polish, funky accessories and pop-colour shades, HAIRchalk gives you the freedom to change hair shades as often as you like! Bold on both blondes and brunettes, the shades consist of, Sweet Sixteen Pink, First Date Violet, Blue Ocean Cruise, Garden Party Green, Coral Sunset and Bronze Beach.

RED HOT ENDS:

Make heads turn with this ultra-sexy look.

Wear your hair down in a sleek blow dry with a few ends chalked using HAIRchalk Coral Sunset. This looks will set off even a simple ensemble giving you that added panache to dress up your traditional outfit or your cocktail dress.

ABOUT HAIRCHALK HAIRchalk is temporary and not a traditional hair dye. A revolutionary waterbased ink + micro-fiber polymer formula creates an ultra-thin film that attaches itself temporarily to the hair. HAIRchalk lasts for approximately 2 to 10 shampoos depending on the porosity of the hair. Once applied and dried on hair it does not transfer onto clothing.

Get your hair ‘chalked’ with these funky colours or a combination of them. The service lasts less than 20 minutes including the application and a blow dry to lock in the colour.

The HAIRchalk service is exclusively available in L’Oréal Professionnel salons across India Price: `850 per bottle (only for sale to salons)

PLAYFUL YFU UL PINK: PINK K:

This girly look with h a few ends on one sidee co coloured oloured with HAIRchalk Sweet Pink eet Sixteen S is cute enough gh to t set a trend amongst all your girlfriends. girlffriends. Make a side parting and d bedazzle the look with a glittery tterry accessory.

COVER FEATURE

DIAM

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Rohan Jagtap signs his ultimate Collection Diamond with glorified looks

mirror shine hair draped magnicently. Collection Diamond is inspired by sophisticated elegant shapes and is a seamless combination of tradition and unconventional approach to long hairdressing. An angelic and powerful sweetness is expressed through this collection.

Delicate Chignon and the French Banane provide femininity and the Aero dynamic shape focuses on an adventurous twist while retaining the creative freedom.

GUTTER CREDITS

Diamonds are indeed forever and as Rohan Jagtap signs off his latest collection ‘DIAMOND’, he creates mesmerising, sensuous looks while playing with long hairdressing techniques.Collection Diamond is a signature collection with breathtaking yet sensuous hairstyles, designed with classic and modern shapes.

This collection focuses only on art of long hairdressing as compared to previous works. It showcases an element of classic and artistic freedom through

GUTTER CREDITS

THE COLLECTION

COVER FEATURE

INSPIRATION Hair by itself is a great inspirational fabric to work with. Shapes and movement along with the beauty of Diamonds has been the inspiration for this collection.

GUTTER CREDITS

GUTTER CREDITS

THE RESAERCH Behind every collection, there is a fair amount of research. This collection is more about smooth transformation from classic to more unconventional shapes. A modern take on the long hairdressing art. b e au t y lau n c h p ad | 1 0 .14

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COVER FEATURE

EXPERIENCE WITH THE TEAM Working with the genius, Subi Samuel is always a pleasure.

His understanding and eye for detail is phenomenal. Shimsha being a colleague along with being a master make-up artist is a treat to watch and a joy to work with.

Malvika’s fashion sense is amazing, edgy, and modern and makes every look completely outstanding.

TREND FORECASTAUTUMN/WINTER 2014 Structured shapes, loose textured internally. Creating geometrical lines with interesting soft movement

The credits Photography - Subi Samuel Make-up - Shimsha Shetty (BBlunt) Styling - Malvika Talwar.

Designer - Falguni & Shane Peacock.

Model - Marijana from Facecraft model Agency

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HAIR /Solutions

MATRIX BIOLAGE ADVANCED

REPAIRINSIDE & FIBERSTRONG decodes the two most serious hair concerns

IN ORDER TO FIGHT SERIOUS HAIR PROBLEMS MATRIX INDIA, HAS DEVISED A PROFESSIONAL SOLUTION WITH PATH BREAKING REVOLUTIONARY TREATMENTS REPAIRINSIDE AND FIBERSTRONG UNDER THE BIOLAGE ADVANCED RANGE. THE REPAIRINSIDE RANGE CATERS TO SEVERELY DAMAGED HAIR PROBLEM WHILE FIBERSTRONG IS A ONE STOP SOLUTION FOR HAIRFALL DUE TO BREAKAGE.

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he extreme stress that accompanies leading a busy life is a key player in deteriorating the hair quality, leaving it dull, lifeless and severely compromised. The two most serious concerns amongst Indian women are damaged hair and hair fall due to breakage, which in turn act as a barrier to beautiful, gorgeous hair. These two concerns need to be treated independently, as they both have different effects on the hair.

The main causes of hair breakage are excessive brushing, UVA/UVB exposure and environmental aggressions and stresses. It creates a condition where the hair shaft loses elasticity and the internal structure becomes very weak.

This causes the cuticle to roughen which makes it difficult to detangle. Visually one will notice a lot of broken strands of hair on the brush, and the ends tend to look absolutely dull.

On the other hand, the main causes of hair damage are excessive heat styling without heat protection and / over processing of hair due to poor quality products and incorrect protocols. This leads to damaged internal proteins which cause

the hair to have very high porosity. Hence hair’s elasticity and porosity are the two key conditions that define hair weakness and hair damage respectively. Addressing these important concerns related to hair, Matrix India, has formulated a professional solution under the Biolage Advanced Range which combines breakthrough molecular science with nature to address the most severe hair concerns. It offers the highest level of in-salon diagnostic precision and treatment innovation for the increasing number of clients who are looking for customized care.

The entire process starts with consultation and diagnoses to identify the main hair concern (hair damage or hair breakage) and determining its underlying cause (compromised porosity Vs. compromised elasticity). On the basis of the result, the stylist then recommends the correct Biolage advanced treatment from the two new path-breaking ranges Repairinside and Fiberstrong.

Biolage Advanced empowers every hairdresser to deliver the best-in-class professional care for their customers.

The two revolutionary haircare ranges from Biolage Advanced are: For severely damaged hair:

BIOLAGE ADVANCED REPAIRINSIDE

It is the first dual repair professional treatment from MATRIX that acts both from inside and outside of the hair fiber. Biolage Advanced Repairinside brings together the goodness of Nature with Soya Oiland the power of Molecular Science with Arginine.

Soya Oilhelps to restore the cuticle shield of the hair FROM OUTSIDE. It refills depleted lipids and seals split ends to build a protective layer shielding against future damage. Arginine penetrates into the cortex to help reconstruct damaged proteins from INSIDE. It reconstructs hair at the intra- cellular level and builds Keratin, the main protein of hair.

The Repairinside services consist of a comprehensive set of in-salon treatments and home-care products with a 360 degree action that reconstructs and repairs the entire strand of damaged hair - from inside as well as outside.

Backed by research and technological innovation, two unique in-salon repairing treatments have been designed with the utmost in diagnostic care and precision to deliver the best results for the prevailing degree of damage.

The homecare range consists of a repairing shampoo, conditioner and repairing leave-in cream.

For weak hair, prone to breakage:

BIOLAGE ADVANCED FIBERSTRONG

Targeting the serious concern of hairfall due to breakage - Biolage Advanced Fiberstrong is a revolutionary set of in-salon treatments that promise to reduce hair breakage by 95 per cent in just one application. This range has been specially created to tackle weak, fragile and brittle hair by making them 12X stronger with just 1 treatment.

Fiberstrong combines the goodness of Nature with Bamboo and the power of Molecular Science with Intra-Cylane. Bamboo passes on its strength to the hair promoting the elasticity of hair strands. Intra-cylane, an exclusive patented L’Oréal molecule, helps fill in the gaps and seals cuticles to reduce breakage. These indulgent ingredients help in creating a structural reinforcement system to strengthen weakened hair cuticles as they condition the hair for ultra - soft and smooth results.

The Fiberstrong Range boasts of a comprehensive set of in-salon treatments and home-care products includes a strengthening shampoo, strengthening conditioner and the Intra-cylane strengthening leave-in cream as part of its homecare set of products. It also includes an extremely effective Fiberstrong concentrate and masque – products that are used by professionals as part of the new Advanced Biospatreatments.

Both the ranges have been professionally developed to address these specific concerns, using advanced formulas that are suited for Indian hair types. b e au t y lau n c h p ad | 1 0 .14

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HAIR /Spotlight

Cancer

Aries

Taurus

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Gemini

STREAX PRO All Set To Blitzkrieg Professional Space!!!

FROM BEING INDIA’S LEADING BRAND IN THE CONSUMER HAIR COLOR MARKET WITH HOUSEHOLD NAMES LIKE ., SUPER VASMOL 33 KESH KALA, STREAX HAIR COLOUR, VASMOL KALI MEHANDI, YOGIRAJTHANDA TEL, TO MAKING INROADS IN TO THE RAPIDLY GROWING PROFESSIONAL SALON MARKET, THE BRAND HAS REALLY COME OF AGE, AS IT RECENTLY ANNOUNCED ITS INTENTIONS LOUD AND CLEAR THROUGH THE LAUNCH OF THE ‘STREAX PRO ZODIAC HAIR TRENDZ COLLECTION’ FOR 201415. THE SHOW WITNESSED AN ARRAY OF MODELS WALKING THE RAMP WITH GREAT PANACHE AND CHUTZPAH HAVING THEIR HAIR STYLED AS PER THEIR RESPECTIVE ZODIAC SIGNS – INDEED A UNIQUE AND APPEALING IDEA!

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Libra

Scorpio

Capricorn

Aquarius

Sagittarius

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ays Rochelle Chhabra , Director, Professional Division - HRIPL, “Streax has been in the professional salon industry for a while now and being a very hip, trendy, and futuristic brand, we take up every opportunity that gives us a chance to craft grooming styles for our consumers who like to experiment. Gorgeous hair is what sets a person apart most of the times and our aim is to provide the best of hairstyling and colouring products. We have always strived to be in the forefront through constant innovations and this time was no different. Styling hair on the basis of Zodiac signs was undeniably an exciting and remarkable opportunity that we grabbed and came up with the STREAX PRO Zodiac Hair trendz collection’”. I am sure this move will prove to be fruitful for us in the coming years. When it comes to matching up beautiful hair with impeccably stylish looks, we couldn’t think of anybody else but Gauhar Khan, who fit the bill just perfectly”. Cine Star Gauhar Khan was the show stopper for the hair fashion grand finale!

Having indeed taken the brand equity a notch up, Streax Pro plans to take it right across salons from the A plus category downwards to B through organizing trainings for professionals. Elaborates Manish Chhabra, Managing Director, HRIPL, “we are already covering 37000 salons, pan India, catering to B, B plus and the A salons. Our new styling range is getting us a foothold into A & A plus. We have trained more than 60,000 professionals all across India through our workshops, seminars, and training sessions.

The next step is the rolling out of the Masterclasses where we invite professionals from across India to our centre in Mumbai and offer certified courses to learn techniques using Streax Professional Products”.

Besides having Agnes Chan as their technical head, the brand has announced training tie-ups with Toni & Guy and Sri Lankan mentor, Nayana Karunaratne recently.

Streax Pro looks all set to bridge the gap between the MNC led professional products companies and an Indian brand that “understands the Indian hair and needs of the customer”, declares Manish Chhabra.

The brand is adding professional skincare product to its current portfolio of hair care, styling and 30 shades of Streax Pro colours to ensure a complete offering for salons.

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HAIR /Solutions

MAKE YOUR HAIR

LEGENDARY THIS FESTIVE UNLOCK THE SECRET RITUAL OF PRECIOUS OILS WITH LUXURIOUS INSALON HAIR RITUALS

ith the festive season upon us in full swing, it’s time to give your hair that extra punch of care, in order to keep you ready for a dazzling avatar each time. L’Oréal Professionnel introduces the mythical secret to legendary radiance and intense nourishment with three in-salon rituals, bringing you the power of 8 precious oils in unique blends suited to individual hair type.

MYTHIC INTENSE NOURISHMENT RITUAL: One can experience intense nourishiment for extremely dry and damaged hair with this ritual. This service uses the all new nourishing concentrate enriched with Rice bran oil, in combination with the Argan oil empowered Rich Oil. Not to forget the magically smooth and shiny feel you will leave with!

MYTHIC COLOUR GLOW RITUAL: The new Mythic Colour Glow Oil is enriched with the power of the illuminating Cranberry oil. This oil when blended with the new Mythic Oil protecting concentrate, helps protect coloured hair from oxidative damage and provides them with protection from UV rays. The extremely lightweight Colour Glow Oil gets easily absorbed into the hair, thus giving deep nourishment and that legendary colour radiance.

THE MYTHIC REPAIR RADIANCE RITUAL: For coloured hair that crave nourishment, this ritual ensures that your hair has radiant colour coupled with deep nourishment.

Inspired by ancient art of alchemy, these rituals unleash a unique combination of precious oils, blended to suit your hair type, so you can experience the Mythic Magic.

So get ready to put on your festive shoes and say goodbye to damaged, dull hair and discover the ultimate mythical radiance at your nearest L’oréalProfessionnel salon today. Pamper your tresses with the beautifully sensorial rituals inspired by the ancient eastern beauty secrets and make your hair legendary.

What’s more, the experience extends beyond the salon with the home care range, inclusive of the following products;

Mythic Oil Colour Glow Oil: `950 125ml Mythic Oil Shampoo: `800 250ml Mythic Oil mask: `850 200ml Mythic Oil Rich Oil: `950 125ml

UNLOCK THE POWER OF 8 ESSENTIAL OILS!

Now discover, legendary radiance and intense nourishment, through bespoke rituals enriched with magical oil potions

ARGAN OIL

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COTTON SEED OIL

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LINSEED OIL

CRANBERRY OIL

RICE BRAN OIL

GREEN TEA OIL

CITRUS OIL

CYPRESS OIL

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HAIR /Conversations

Meet the experts at DESSANGE

DESSANGE PARIS BROUGHT DOWN INTERNATIONAL CELEBRITY HAIRDRESSER RÉMY ANSOLA AND COLOURIST DANIEL TREUSSART. HAVING OVER 20 YEARS OF EXPERIENCE EACH IN THE FIELD OF HAIRDRESSING, BOTH HAVE WORKED WITH INTERNATIONAL CELEBRITIES SUCH AS AUDREY TAUTOU, CATHERINE DENEUVE, GAD ELMALEH, CARLA BRUNI, LAETITIA CASTA, AND GERARD DEPARDIEU AMONGST MANY OTHERS. THEY HAVE ALSO STYLED CELEBRITIES FOR THE CANNES FILM FESTIVAL AND MARRAKECH FILM FESTIVAL. HERE ARE THE EXCERPTS FROM THEIR CONVERSATION EXCLUSIVELY WITH BEAUTY LAUNCHPAD INDIA. — BY JHUMUR NANDI Rémy Ansola has been one of Maison DESSANGE’s leading experts for 30 years. After gaining experience at the flagship Champs-Elysées salon, he became an assistant to Bruno Pittini at Dessange New York and then international trainer in 1993. He has contributed his haircutting expertise to benefit the brand and its franchisees in over 40 countries.

What do you love the most about being a hairdresser?

Cut Hair!

What has been the most challenging moment in your journey?

My challenge is to be present at each moment of my job and also to be present during the evolution of a Dessange employee.

Describe a regular day in your life?

Every day at the training center, transmit the values of Dessange.

What is your signature style?

In my hair cut I want to give balance and imbalance.

Who is your style icon and who is your favourite Hollywood star in terms of hairstyle?

I don’t have any idea when it comes to hair.

How do you keep yourself up-to-date with latest styles?

I’ve work a lot on my observation sense. Each women I meet is a source of inspiration and I repeat again and again when I m cutting different hair type.

How do you convince your clients for a style which they are not ready to try?

At Dessange, we have a certain protocol and an elaborate consultation which helps us to give a precise explanation. We show her in a clear way her natural beauty while using our latest collection: Cut & Colour Dessange.

What will be your suggestion for upcoming stylists?

Increase their discipline.

Which cut or style is best suited for Indian hair?

Hair cut with lot of layers.

Tell us about the 2014 hair trends?

Today women are looking for something ‘taylor made’ they won’t follow a basic trend.

Which brands do you prefer?

Dessange Paris Of Course!

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Daniel Treussart Daniel belongs to the exclusive category of experts who started their career at Dessange and who still work to share the excellence and expertise of the luxury brand. His 20 years’ experience in both salon and in training makes him a real expert of the brand’s method and classic hairstyles. He is a naturallyskilled instructor and able to deliver perfect training to the worldwide salon network for long periods.

Why did you choose to become a colourist?

I’ve decide to be colourist by passion! I wanted to promote this job because “the Colour” is a different world in a Dessange salon.

Why you opt for Dessange Paris?

If you want to grow in this industry you have to be at the center of fashion. Paris is the right city and Dessange is the leader in the industry.

From where do you draw your inspiration?

My inspiration comes from the street, the fashion magazines.

It’s very important to look around if you want to understand the fashion.

How do you select colour for your clients?

My favourite colour is a light blond or a natural brown very shiny.

Tell us one hair colour trick that can do wonders?

We have to understand what is the right colour: it’s a tailor made colour there is not one colour!

How one should take care of their coloured hair?

After a hair colour you have to use the light shampoo and mask from phytodess.

What will be the hair colour trends for 2014?

For 2014, the hair colour trend is tailor made colour… Each women in Unique.

HAIR /Solutions

PAUL MITCHELL

Tea Tree Experience WHETHER YOU ARE MORE OF THE “CLASSIC” TYPE OR INTO THE LATEST AND TRENDIEST HAIRSTYLES, A THOROUGH YET SIMPLE HAIR CARE ROUTINE IS CRITICAL TO KEEP YOUR HAIR LOCKS LOOKING GREAT. PAUL MITCHELL’S TEA TREE EXPERIENCE IS A BLESSING IN DISGUISE FOR STRESSFUL LIFESTYLE. HERE ARE THE REASONS...

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ver the last few years Paul Mitchell hair stylists have been recommending Tea Tree - The Experience Treatment. It is a one stop solution for all hair problems for men and women. As a part of the entire process the hair is pampered with Tea Tree oil with mild massages for a whole new sensory experience. In addition the senses are stimulated with a tingly treat that pampers, while cleansing hair problems like persistent dandruff and itchy scalp.

The Tea Tree Special Shampoo being an invigorating cleanser formulated with cool lavender oil derived from the silvery lilac spikes of lavender shrub emits an aroma of woody undertones as it penetrates into the skin. Not only the hair is refreshed, the additional benefit of the treatment results in getting rid off sore throat, chest infections, exhaustion, fever, headache, nausea, sinusitis and vertigo.

Adding garnish to the whole treat is the Tea Tree Special Conditioner that consists of rousing peppermint oil, superb Soy, natural Vitamin E, smooth butter conditioning and musky willow bark extracts, due to which the hair is refined and improved, including the texture of the skin. Fast acting Conditioners soften the surface and tame tangles leaving hair full of vitality and luster. Combine Tea Tree Special Conditioner with Tea Tree Hair and Scalp Treatment which is a unique treatment for both hair and scalp.

Indulge in additional pampering on your hands with Tea Tree Hand and Body Moisturizer. Being a Leave in Conditioner, it can also be used as Post Shave Soother.

The Paul Mitchell Tea Tree Experience is essentially safe for coloured hair as well as various kinds of hair from curly, straight, oily, and much more.

Therefore, step out feeling invigorated and feeling relaxed with regular use of Tea Tree Special Shampoo and Tea Tree Special Conditioner.

HAIR / Spotlight

A SHINING STAR

BED HEAD AT LAKMÉ FASHION WEEK WINTER / FESTIVE 2014

TIGI BED HEAD ALONG WITH POPXO SETUP A ‘BED HEAD STYLING SUITE’ AT PALLADIUM HOTEL, MUMBAI WHERE A TEAM OF BED HEAD EXPERTS STYLED INFLUENCERS INVITED

BY THE POPXO TEAM.

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Bio-Sols cordially invites you to visit our stall at Cosmoprof Asia Hong Kong, 12th-14th November - 2014, Stand No: CH-K1B, Hong Kong Convention & Exhibition Centre.

Avail special festive offers this season on Serenite Spa, Skin and Home care products purchase Valid up-to 25th October 2014.

Limited period offer till stock lasts.

GUTTER CREDITS

ed Head by TIGI captured the flavour of the season at Lakmé Fashion Week this year, with trends derived from ‘the street’. With a host of activities ranging from an association with popular website POPxo, engaging with beauty bloggers and styling models and celebrities at the Apartment on the 27th floor at Palladium Hotel, Mumbai; Bed Head stole the show at the Autumn / Festive 2014 event.

Some of the funky styles which the guests donned were Messy Buns, Volume Blow-dry, Spin Curls, Messy Updo, the evergreen sleek shiny super-straight blowdry to name a few. POPxo also printed fun hashtag cards in Pop Colours such as #GirlswithKink, #BedHeadFunkyGirls, #BedHeadImFoxy #BedHeadGoddess as props to be used for the photo session post styling.

Lakmé Fashion Week, this year introduced the LFW Apartment on the 27th floor of the Palladium Hotel for the very first time. The luxurious apartment was a creative hub for bloggers and fashion newsmakers where they could discover trends and relax between the shows breaks. A ‘Bed Head by TIGI’ zone was created in this very apartment where models, celebrities, bloggers and media personalities such as the renowned couture designer Anita Dongre, Malini Agarwal (MissMalini) to name a few, were styled every day by the Bed Head experts.

The last day of Lakmé Fashion week saw a bloggers meet at the Apartment.

Audrey D’souza, Technical Educator, TIGI with eight years of experience and her intrinsic ability for hairstyling and technique, hosted the event titled ‘Ask Me Anything On Hair Styling’. She was seen answering queries by different bloggers as well as gave a quick introduction on the Bed Head range.

HAIR /Conversations

Seeing

STARS

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Dianna Agron

“This was the big reveal with her new ’do. I wanted her hair in tip-top shape, with volume to boot.”

Natalie Dormer, SAG Awards, 2014

“I loved getting Emmy ready for this event. She’s a doll!”

Emmy Rossum, Global Green USA 10th-Annual Pre-Oscar Party, 2013

I strive to challenge myself, and to fulfill my clients’ desires and expectations.” —GIANNANDREA

GUTTER CREDITS

Chrissy Teigen, Met Gala, 2014

“I love working with this beauty! We were going for a sexy, rock-chic look here.”

IMAGE: ALL-FREEDOWNLOAD.COM

“Chrissy is amazing! Such a fun and vibrant energy. Oftentimes while prepping Chrissy for an awards show or event, her husband, John Legend, is practicing his music and playing piano in the background, so we get our very own private concert.”

“I love getting Naomi ready in intimate settings like her home. She’s so genuine, and I love how her boys always tell her how pretty she looks before she leaves the house. It’s sweet, and I feel humbled to be part of these moments.” — Naomi Watts, Oscars, 2014 NAOMI: ETHAN MILLER/WIREIMAGE; CHRISSY: DIMITRIOS KAMBOURIS/GETTY IMAGES; NATALIE: KEVORK DJANSEZIAN/ GETTY IMAGES; JESSICA: GREGG DEGUIRE/WIREIMAGE; OTHERS: COURTESY OF MACADAMIA NATURAL OIL

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or celeb stylist Giannandrea, a deep-seated passion for hair didn’t grow over time—it bloomed within him from the very beginning. “I love my job; I came into this industry at a young age and grew up in it,” says Giannandrea.

Born and raised in Italy, the star stylist quickly rose through the ranks, landing international print work and commercials, all while tending to the manes of top stars such as Naomi Watts and Jessica Lange. With his clients’ locks in the limelight, does he ever find the constant media scrutiny daunting? “I actually take pleasure when all the hair is done, and out in the press for everyone to comment on,” Giannandrea smiles. “I like knowing that I put my whole heart and creative vision into making women more beautiful than they already are.” Here, he gives our readers a peek into his favorite celeb looks.

FRAGRANCE

MACADAMIA NATURAL OIL INTERNATIONAL CREATIVE DIRECTOR AND CELEBRITY STYLIST GIANNANDREA SHARES HIS FAVORITE LOOKS WITH LAUNCHPAD’S ALYSON OSTERMAN-KERR.

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FRAGRANCE RANCE /Conversations

FANFARE

EXPANDING BUSINESS FORMATS HAS BEEN A TREND WORLDWIDE, AND TOPPING IN THIS CATEGORY HAS BEEN THE FRAGRANCE MARKET. THE TREND OF CELEBRITY FRAGRANCE CAN BE PERHAPS TRACED BACK TO NON OTHER THAN — ELIZABETH TAYLOR, WHO IN THE YEAR 1991 CREATED HISTORY WITH THE LAUNCH OF HER FRAGRANCE, ‘WHITE DIAMONDS’. EVER SINSE, ASSOCIATING ONESELF WITH THE FRAGRANCE BUSINESS HAS BEEN CONSIDERED AS THE MOST LUCRATIVE AND FAN FARE SUSTAINING ACTIVITY. DINAZ JEHANI, BUSINESS HEAD, ELIZABETH ARDEN INDIA THROWS LIGHT ON THE CELEBRITY FRAGRANCE INDUSTRY INSIGHTS. — BY SOHANI DOGRA Q. Your take on celebrity perfumes?

Celebrity fragrances add glamour to the category and are widely accepted by the consumers. They are mostly popular among the aspirational youth.

Q. How much do they contribute in the annual sales witnessed by your stores amongst their competitors in the market?

The sales of celebrity fragrances depend on the status of the celebrity and their popularity quotient. Overall the sales are not as high in comparison to competition.

In India they are well accepted by the consumers when they want to relate or feel connected to the celebrity.

Q. As per a study conducted in the UK, the Britney Spears perfumes world over are known to derive up to 34 percent of the total Elizabeth Arden fragrance sales. Do your statistics reflect the same?

Here, we have good business with the EA portfolio of celebrity fragrances; Britney Spears ‘Fantasy’ is one of the most popular amongst the fragrances in her portfolio.

However, I cannot comment on the global trends.

Q. How big is Asia (especially India) as a market for such fragrances?

Most Indian consumers aspire to wear celebrity fragrances. India being an extremely price sensitive market, price point is the first consideration to purchase.

Q. The ingredients chosen, specifically for celebrity perfumes, are a concoction of favoured ingredients of

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Dinaz Jehani has been working in the beauty industry since 1999 and has gained extensive experience as a training manager and brand manager for full line premium brands like Guerlain ( In Oman and in India), Elizabeth Arden and Shiseido ( in India). Her expertise lies in training for designer fragrances like — Issey Miyake, Jean Paul Gaultier, Narciso Rodriguez. Currently (since 2013) Jehani has been functioning as the Business Head for Elizabeth Arden Brands and also working as a (Creative) Product Development Manager for Chambor Cosmetics (2009) with Intercraft.

the particular celebrity or are recommended by the fragrance companies involved?

The fragrance notes are often inspired by the celebrity’s personality and are selected based on what the celebrity personally loves. In some cases, the celebrity also decides the design of the bottle and the packaging as well as the advertising campaign concept.

Q. According to various studies conducted in the domain, the business of celebrity perfumes came on the centre stage with the launch of Elizabeth Taylor’s White Diamond fragrance in 1991.

According to you, which other celebrity has been able to touch similar standards?

Elizabeth Taylor’s ‘White Diamonds’ is definitely the leader in the category, however Britney Spears ‘Fantasy’, and Jennifer Lopez’s ‘Glowing by J-Lo’ are amongst the most popular ones in India. Currently, Justin Bieber fragrances ‘Someday, Girlfriend & The Key’ and Taylor Swift’s fragrance, ‘Wonderstruck’ are the most talked about among the younger generation.

Q. What is the current trend in the category? Are there any particularities of celebrity fragrances vis-a vis the competitors in the market?

Basically it is the younger generation that aspires for this category. Currently, Justin Bieber and Taylor Swift fragrances are the most sought after. There is no preference of celebrity fragrances with their competitor brands as they are greatly influenced by the celebrity’s portray. status and image they portray

Q. Some of the major cele celebrity perfumes have recently been reported as witnessing market losses. In your opinion is tthe worldwide craze amongst buyers for such fragrances f dying out? If yes, then why?

There are always opportunitie opportunities to grow the celebrity fragrances business because tthese fragrances appeal to the young generation and tthey are extremely active digitally. A celebrity story can go viral in hours and the immediately peak up – and trend of the fragrance could im there is always a new story to tell. So despite its volatile worldwide craze over nature there will always be a w celebrity fragrances.

The history of celebrity fr fragrances dates back when, Elsa Schiaparelli almost a 100 years when perfume bottle in the 1930’s designed a curvy perfum Mae West, but the modelled after actress, M business became big only with Elizabeth Taylor’s launch of White Diamonds in 1991 in Elizabeth Arden. Elizabeth collaboration with Elizab zab the whole celebrity Taylor arguably ably sset off th perfume ume mania b e au t y lau n c h p ad | 1 0 .14

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FRAGRANCE /E-Commerce

online fragrance market

AS PER A CRISIL RESEARCH REPORT 2014, INDIA’S ONLINE RETAIL INDUSTRY HAS GROWN AT A SWIFT PACE IN THE LAST 5 YEARS FROM AROUND `15 BILLION IN REVENUES IN 2007-08 TO `139 BILLION IN 2012-13, TRANSLATING INTO A COMPOUNDED ANNUAL GROWTH RATE (CAGR) OF OVER 56 PER CENT. THE BEAUTY CATEGORY HAS ALSO SEEN SOME SERIOUS TRACTION WITH FRAGRANCES ALWAYS BEING A TRICKY SEGMENT DUE TO IMPOSSIBILITY OF ONLINE SAMPLING OR PHYSICALLY SMELLING THE TESTERS. DUE TO STRONG LOYALTIES TOWARDS FRAGRANCE BRANDS, SPECIALLY AMONGST THE MALE CONSUMER, THE UPWARD GROWTH IS ON. THE MAJOR FACTORS BACKING THE GROWTH INCLUDES THE PRESENCE OF MULTIPLE BRANDS ON ONE SITE, LARGER REACH, DETAILED PRODUCT DESCRIPTIONS, ATTRACTIVE DEALS, EASY PAYMENT OPTIONS AND RETURN POLICY. BEAUTY LAUNCHPAD IN A BID TO TRACK THE ONLINE BEAUTY RETAILING SUCCESS SPOKE TO THE TOP E-COMMERCE PLAYERS INCLUDING FLIPKAT, NYKAA AND AMAZON. — BY JHUMUR NANDI

Amazon India Samir Kumar Director, Category Management The ONLINE PERFUME SPACE

With the ecommerce industry growing rapidly, brands across categories understand the importance of having an online presence. The fragrance category is one of Amazon.in’s fastest growing categories, influenced primarily by the availability of vast selection of fragrance brands both Indian and international- at great prices and fast and convenient delivery. Today sellers are vigilant and verify sources to protect customer interests without compromising on the value proposition. At Amazon.in all customers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100 per cent purchase protection provided by Amazon’s A-to-Z Guarantee.

How does THIS CATEGORY WORK?

Nowadays Indian customers are well-informed and aware about the products/ brands they want to buy. While there are customers who prefer smelling the fragrance before buying the product, there are another set of customers who prefer reading about the fragrance notes along with the description to decide on the type of fragrance that suits them. Sometimes customers check the products offline but buy them online as they find the online shopping experience easy and convenient. From our experience, I can tell you that customers find the detailed product descriptions and customer reviews very helpful while deciding a purchase along with the additional services provided by Amazon.in.

Who buys more: MEN OR WOMEN?

While there are set fragrances for women and men respectively, both the genders buy online extensively. However, men are frequent buyers than women.

Which AGE GROUP buys more?

Ecommerce as an industry is gaining acceptance from all age groups. Customers across tier I, II and III cities - be it men, women, teenagers, everyone has access to the internet and are aware of various options available to buy online. In fact, ecommerce has enabled easy access to premium Indian and international brands for customers in smaller cities, who are responding enthusiastically, irrespective of the age-group, to online shopping across different product categories.

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According to ASSOCHAM the Indian fragrance industry is likely to reach `100 billion by 2015, growing at a compounded annual growth rate (CAGR) of over 40 per cent.

And nearly 60 per cent of the whole fragrance market is dominated by men's category which keeps on evolving with the change in attitudes and lifestyle.

Flipkart.com Kalyan Krishnamurthy SVP – Retail The ONLINE PERFUME SPACE

The fragrance industry consists of deodorants, perfumes, body mists and rollons. Like many industries in the internet retail space, the online perfume industry is in its steady growth stage. The biggest reason for consumers to flock online for perfumes is the easy accessibility of wide range of international perfumes at the best prices and convinience offered by the e-comerce portal like Flipkart. Even Tier 2 and 3 centers can access all the brands at the click of a button. E- Commerce portals like Flipkart is helping consumers adopt new formats like perfumes and body mists.

It is also helping to increase the penetration across consumer segments. This in turn is fuelling industry growth.

How does THIS CATEGORY WORK?

Flipkart offers a very detailed and elaborate description of the fragrances like a perfume’s top, heart and base notes. Most notes like aquatic, flowery, musky, citric are widely familiar to customers. Flipkart also assists consumers in making a choice on the basis of occasion and personality types. This helps first time users choose a perfume that is best suited to their needs. Also, customers are often loyal to Brands and

Nykaa.com Falguni Nayyar CEO and Founder earlier purchases. Hence, this helps them make a decisive decision.

What is the STRATEGY TO SELL FRAGRANCE online?

The strategy is to have the widest range of fragrances available with best prices.

We offer a huge range of perfumes, deodorants, body mists and gift sets. Most consumers visit online sites to access the widest range of perfumes and the new launches across brands. Online portals are the easiest way to access international brands and perfumes that may not be available otherwise. Most consumers are aware of the great deals which are available online.

Who buys more: MEN OR WOMEN?

Currently, men’s fragrances are bought more often online compared to women’s perfumes.

Which AGE GROUP buys more?

We see good traffic from across age groups as we have a rich and relevant selection of perfumes.

BEST SELLERS

Axe, Nike, for deodorants and Davidoff,Calvin Klein for perfumes are some of the best sellers.

The ONLINE PERFUME SPACE

The online fragrance market is growing rapidly. Over the last 2-3 years, all marketplaces and fashion e-retailers have begun to sell fragrances. However the biggest worry or reservation consumers may have is the authenticity of the fragrances. Most online retailers (except Nykaa) are NOT sourcing directly from the brands but are alternatively sourcing from parallel imports or grey market channels.

Therefore, we believe we have a more permanent/more secure and stable position in this space.

How does THIS CATEGORY WORK?

Most of our online purchases from our fragrance catalog are either through repeat purchases. Other customers who chose to buy their fragrances online do so through word-of-mouth or buy online after reading our user reviews. As we are the only authorized luxury e-retailer and source directly from the brand, we are able to frequently distribute fragrance samples and get many purchases through this activity.

What is the STRATEGY TO SELL FRAGRANCE online?

Our strategy is unique/different from all others. We ensure we have enough information on our site and that is well curated. We make sure that the customers can search or navigate through our catalog with ease. We categorize our fragrances by attributes such as notes/fragrance family, gender, type. We also try and educate the customers with regards to the various brands and different ranges.

Who buys more: MEN OR WOMEN?

Approximately 65 per cent of all our transactions are done by men across all categories.

Which AGE GROUP buys more?

Approximately 90 per cent of our customer base is between 20-35 years old.

BEST SELLERS

Brands such as Davidoff, Calvin Klein, Tommy Hilfiger do extremely well on our site.

We are also soon on-boarding brands such as Giorgio Armani, Polo, Fendi, Givenchy, Roberto Cavalli, Bvlgari and Yves Saint Laurent in the coming months. b e au t y lau n c h p ad | 1 0 .14

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FRAGRANCE /Solutions

Fragrant Care

THE FRAGRANCE COMPONENT

The Matrix Biolage Advanced Repairinside range is the ultimate reconstructive haircare range for damaged hair with formulas which have been designed and tested specifically for Indian hair. The fragrance too has been carefully chosen to compliment the Indian taste for scents, wherein the top note is mildly fruity - made up of apple, red fruits and greens.

The middle note, adds the main floral accent to the fragrance, which is built using white flowers like Jasmine and Lily of the valley. The base note is made up of powerful ingredients such as sandalwood and musk, which ensures the fragrance stays vibrant and fresh on the hair hours after washing.

FRAGRANCE PLAYS A SIGNIFICANT ROLE IN HAIR CARE RITUALS BY INVIGORATING THE SENSES. KNOW IT FIRST HAND FROM THE LEADING BRANDS OPERATING IN THE CATEGORY, ON HOW THEIR SPECIFICALLY CHOSEN FRAGRANCES ADD TO THE HAIR SPA PRODUCT EXPERIENCE IN PARTICULAR.

CONTRIBUTION TO THE RESTORATIVE PROCEDURE

THE CHOICE OF FRAGRANCE

The Repairinside range consists of a winning formula developed by our team, which not only addresses a consumers hair problem but also leaves them with an appealing fragrance in their hair.

With sophisticated BC Hairtherapy range and high performance Cell Perfector technology, potent tools for real perfection and tangible hair beauty, fragrance is the ultimate building block in hair spa service, The combination of Fruit, flowery and Musk fragrances enhance product performance along with energy and long lasting results.

THE CHOICE OF FRAGRANCE

Fragrance plays a key role in all personal and home care products. The main reason behind the sensually floral fragrance in Repairinside range, was to give our consumers a wonderful scent that helps them ‘smell good’ and ‘feel good’.

The fragrance burst inbuilt in this range are floral, mildly fruity and oriental complementing to the Indian taste for scents.

By- Najeeb Ur Rehman, National Technical Head, Schwarzkopf Professional

By- Faiyaz Shaikh, Artistic Educator, MATRIX India.

PAUL MITCHELL HAIR SPA TOPPING THE CATEGORY

Paul Mitchell Smoothing Range A unique solution that tames and smooths coarse textured or rebellious hair. This experience goes deep into the hair fiber to team up with conditioning ingredients to moisturise hair from within. An enriching wholesome experience.

THE FRAGRANCE COMPONENT

SCHWARZKOPF

This spa captures the fragrance of crisp french pears. One of the main ingredients are the extracts of plankton and natural oils which provide strength and moisture and add up to a more natural fragrance and fruity scent that makes one feel close to nature and freshness.

HAIR SPA TOPPING THE CATEGORY

Repair Rescue for extremely dry and stressed hair and Color Freeze hair spa to enhance shine and smoothen.

THE FRAGRANCE COMPONENT

CONTRIBUTION TO THE RESTORATIVE PROCEDURE

The fragrances chosen for BC Hairtherapy create a unique connection between high performance and well being. Each have been specially formulated to complement the product performance, with blends containing either energetic and stimulating or relaxing and calming notes. Each category of hair spa contains fruit fragrances like, orange, peach, grapefruit, lemon citrus etc. combined with rose, water jasmine, lotus etc. with a base of sandalwood, cedar wood and white musk.

Scent is one of the most powerful of our seven senses.

Smelling a fragrance of fresh pear, trigger a treasured memory and provoke enjoyable thoughts. The fragrance lingers in the background that makes energy levels up. The scent also helps in control feelings of anxiety and stressful moments.

CONTRIBUTION TO THE RESTORATIVE PROCEDURE

The oriental and powdery fragrance combines light fruitiness in the top note with deep warmth in the base, fragrances create a sense of calmness during and after the hair spa along with the treatment. For any kind of hair spa, three components are very important –ambiance, massage strokes and fragrances, if the ambiance is calm and quite then aroma and head massage movements creates all the difference.

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MATRIX HAIR SPA TOPPING THE CATEGORY

The Matrix Biolage Advanced Repairinside range

IMAGE: ALL FREE-DOWNLOAD.COM

THE CHOICE OF FRAGRANCE

Pear denotes the season of autumn. Autumn is a season of happiness when the flowers bloom. The main reason behind adding this fragrance, is to feel good after this exceptional spa experience and do good as you feel refreshed and calm. The fragrance makes one escape into a personal dreamland where there’s only you. You feel like pampering yourself again and again with this spa.

Head of Education, Paul Mitchell, India - Ms Sowmya Raghunandan COMPILED BY SOHANI DOGRA

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FRAGRANCE /Innovations

CREATE YOUR OWN

Perfume!

SCENTERPRISES™ THAT HAS BEEN LISTED AS ONE OF THE BEST PLACES TO CREATE ONE’S OWN PERFUME IN NEW YORK AND AROUND THE COUNTRY HAS INTRODUCES A DELUXE PERFUMEMAKING KIT CALLED THE SCENTARIUM, WHICH IS A GREAT GIFT AND SELF-PURCHASE ITEM FOR ALL FRAGRANCE LOVERS.

S

ue Phillips founder and president of SCENTERPRISES™ shares her journey and her perspective about the fragrance market exclusively with Beauty Launchpad India.

My passion for fragrance began in South Africa, (where I was born. Along the way, my journey into Fragrance began in New York. The first company I joined was Elizabeth Arden where I learned about the cosmetics and fragrance industry.

Soon thereafter, I became the National Training Director and travelled around the USA, presenting Training Schools for the beauty consultants selling fragrances at all the department and specialty stores. Arden’s prestige Designer fragrances were Chloe, Lagerfeld and Burberry, and in order to motivate the beauty consultants about the brands, I explained their heritage and history with compelling, exciting stories at the Training Schools.

Beauty Advisors were so motivated to sell the fragrances to their consumer that sales increased every time I conducted a Training School. I also became spokesperson, and conducted Image Updates and appeared on TV discussing Grooming Trends for the Men’s fragrances.

The training from Elizabeth Arden was formidable and soon the company promoted me into other departments: Product Development for Cosmetics and then into Fragrance Marketing.

All very different disciplines, and after six years at Arden I was hired by Lancôme as Marketing Director for Men’s Treatment and Women’s Fragrances. Fragrance was not the focus of the company at that time, but I was passionate about it and became known as “Miss Magie” because I was forever presenting marketing initiatives to help promote Magie Nôire. After four years, I left Lancôme as Tiffany recruited me to become Vice President, to spearhead their new Tiffany fragrance introduction for the 150th anniversary. It was an honor to work for one of America’s most iconic brands, and, to develop the fragrance with Jacques Polge (Chanel’s in house perfumer) was an amazing experience. Launching TIFFANY was one of the highlights of my corporate career, and after 3 years of a very successful profitable fragrance business, I left to have a launch of my own – my daughter and my own global marketing business, SCENTERPRISES INC.

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Since establishing SCENTERPRISES INC, I have developed and implemented fragrances for many brands such as: AVON, BURBERRY, DIANE VON FURSTENBURG, TRISH McEVOY, as well as helped develop innovative fragrance trends in the area of ambient and home fragrance.

INNOVATION Scenterprises™ a global marketing and branding consulting company has launched a perfume-making kit called THE SCENTARIUM – a unique fragrance ‘experience in a box’, wherein everyone can create their own signature scent.

The kit includes: • 12 unique (10ml) perfume blends categorized in four main fragrance ‘families’: FRESH, FLORAL, WOODY, ORIENTAL. Each ‘family’ consists of 3 perfume blends, which can be combined to create many unique signature scents to reflect your individuality. Refill blends can be reordered online.

• Two designer refillable 20ml atomizers (sleek silver, and black with diamante accents) • An instruction Sheet and complete Blend Chart • 12 blotter strips with matching pipettes • Formula Cards to register YOUR creation in our database, so as to order your refill of your signature scent.

• Scent personality test and eraser pen.

These 12 exquisite perfume blends are all crafted to be combined, which can be decanted into elegant refillable atomizer sprays! One can select 3 or 4 blends and create their own signature scent. One can also order refills for their unique fragrance by entering the ‘formula’ on the Formula Cards provided, and send it to info@scenterprises.com.

The kit is available online at www.scenterprises.com and at selected locations at a priced at SRP $185.00 with a value of over $540 if each of the perfume blends were purchased separately.

The Change .....

In the 1970’s European and American Designers launched fragrances to expand their brand. Fragrance was an ideal category as it was more affordable, versus the high priced Designer category. The thought process was, “if I can’t afford a $1000 for a dress or jacket, then for a fraction of the price, I can wear a piece of the designer”. It was very lucrative and consumers loved the idea of being able to wear their favorite designer’s perfume. Remember Giorgio Beverly Hills? –it was the symbol of luxury and indulgence of the 80’S. With the launch of Elizabeth Taylor’s “Passion” in 1987, the Celebrity category began, and has been the focus of the fragrance industry for the last 25 years as thousands of fragrances are launched every year by almost every celebrity, sports figure, musician, actor, reality star and more. This has now caused a backlash as consumers are shying away from the proliferation

Sue Phillips, Presi President Scenterprises™ has had a distinguished career in the and Fragrance Cosmetic an Industry, and has held Industry senior positions at Elizabeth Arden, Elizab Lancôme, Paris and Lancô Tiffany & Co. As Vice President of Marketing for Tiffany & Co., she developed and launched their first Women’s and Men’s Fragrances, TIFFANY FOR MEN TIFFANY and TIFF throughout USA and International Markets.

SCENTERPRISES™ Phillips formed SC branding a global marketing & b consulting company in 1990 and innovative fragrances has developed innovati Avon, Banana for companies such as A products, Bath & Body Republic Home produc Works, Burberry, Trish McEvoy, Origins company, www. and others. Sue’s com presents Custom scenterprises.com pr Perfume Seminars & Workshops and multi-‘scentsory’ events eve for Corporate Teambuilding, Customer Appreciation Cust Programs, Bridal Ev Events and Perfume Parties. These are ffun, interactive, innovative, informative and creative, informa and listed as one of the BEST places to create your OWN perfume by CBS!

of Celebrity Scents and the new trend is to find high quality, independent niche perfumes that are more exclusive and unique, as well as the opportunity to create their own scent.

Customization is now the new trend! This is an initiative we began 6 years ago by offering and presenting innovative, creative, interactive scent experiences for men, women, groups, Bridal Showers, Bachelorette Parties, and Corporate Teambuilding events at our new perfumery THE SCENTARIUM. Clients learn about the magic and mystery of scent and create their very own unique fragrances, which they name! We register their formula in our database, and they can be re-ordered. It’s fun, creative, educational, scentertaining™ and the fragrances are special and one of a kind.

Today, consumers are looking for an ‘experience’ to reflect their individuality through a personalized fragrance. We have designed a deluxe Custom Perfume making kit which is an ‘experience’ in a box, “THE SCENTARIUM” and which will be available this Fall in select retail stores and online shopping companies. Consumers can be their OWN celebrity and create a fragrance that makes them feel special and unique. Why wear what everyone else wears when you can create your own?

Ambient or Scent-branding is also forging its way into areas such as hotels, spas, casinos, retail stores, and corporate locations, as more companies are recognizing the emotional connection between scent and memory and emotion. When you walk into a hotel or store, and experience the ambient scent, it is tatooed on the brain and the memory becomes entwined with the experience forever.

The future......

Fragrance is the combination of enormous creativity and scientific technology and is therefore both an ART and a SCIENCE. Many fragrance introductions have become mere additions to the master brand, known as ‘flankers’ which have commoditized the category. Our Sense of Smell is the strongest Sense we have, after Sight, and Perfume, like art, music, wine, food is to be savoured, enjoyed, cherished and experienced as one of the ultimate pleasures and joys of life! I believe that beautiful, authentic, high quality perfumes will always be desired by discerning consumers and fragrance lovers who recognize that the most marvelous compliment they will ever receive is “what are you wearing? It smells wonderful”!

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FRAGRANCE /Conversations ESSENTIALLY BASED ON THE VEDIC TRADITIONS OF INDIA, OMVED IS A BRAND FOCUSSED TOWARDS DELIVERING NATURAL EXCELLENCE AND IS THE BRAIN CHILD OF PRITI MEHTA, FOUNDER AND DIRECTOR, OMVED. PICKING UP THE KNOWLEDGE OF THE SUBJECT FROM HER VERY ROOTS, A FAMILY STEEPED IN THE ANCIENT VEDIC WISDOM AND NATURAL HEALING, MEHTA WAS INTRODUCED TO YOGA AND NATUROPATHY, BY HER PARENTS AT THE AGE OF 3. OBSERVING THE EXPERIMENTATION OF HERBS, SEEDS AND FLOWERS FOR NOT JUST COOKING, BUT PREPARATIONS OF HEALING REMEDIES AND VARIOUS OTHER ASPECTS REALLY INTRIGUED MEHTA ABOUT THE SCIENCE, IN TURN LEADING HER TO CREATE HER OWN BRAND, GIVING OUT NATURAL SOLUTIONS INSPIRED FROM THE OLDEST LIVING SCIENCES IN THE MODERN WORLD. WITH AROMATHERAPY AS ONE OF THE PRINCIPAL PRODUCT RANGE, THE BRAND, OMVED HAS CONSTANTLY BEEN REINVENTING ITSELF, B LAUNCHING INNOVATIVE PRODUCTS, LA WHILE TAKING THE BASIC INCENSE W H STICKS ST TICKS TO MORE SOPHISTICATED LEVELS. L EVELS. A RECENT ONE IN THE CATEGORY CA ATEGO HAS BEEN THE CHAKRA COLLECTION. BEAUTY LAUNCHPAD CO OLLEC INDIA GETS INTO A ONE ON ONE WITH IN NDIA G PRITI P RITI MEHTA TO GET THE DETAILS. — BY SOHANI DOGRA

The Omved Chakra Aromatherapy line features 7 balancing remedy rollers, 7 incense sticks, 7 soy wax candles and 7 Chakra meditation kits. Each of the products is tailored to stimulate the energies of specific chakras to unplug blockages and antidote under-activity.

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CHAKRA COLLECTION — THE CONCEPT Chakras are energy centers that exist in our body. These 7 chakras are like coloured spinning wheels; turning clockwise at a unique rate or frequency.

They are interconnected and vertically aligned in the centre, along the spine associated with a certain part of the body, nerve centre and a vital organ which it provides with the energy to function.

Every thought and action of ours emits energy, which affects the spinning of the chakras as they absorb and filter it.

Negative energy makes the chakras spin very slowly or too fast. A balanced chakra allows a free flow of energy (prana) and consciousness from one frequency to another, thus allowing us to feel well, think clearly and live better lives. Chakra therapy is an effective and affordable alternative to many traditional medical treatments. Drawing on this ancient 5000 year-old healing tradition and science, Omved created a collection of chakra balancing tools that help balance the sacred energetic gateways. It brings them into alignment and balance, boosts health and restores well-being.

THE RESEARCH Chakra balancing can be done through simple rituals of meditation and affirmations or elaborate professional counseling sessions with expert healers. However, one of the oldest ways to balance the chakras is through aromatherapy. Essential oils easily affect the hormonal balance of the body, and because chakras are inherently entwined into the endocrine system, aromatherapy helps stimulate a chakra by triggering a particular gland into balance.

After understanding the Chakra healing system and intensively researching about the herbs that are best suited to balance each of the various chakras, we began the work of formulating the perfect aroma blends scientifically. A master aromatherapist with years of hands-on experience, a veteran Ayurvaid cognizant with the chakra balancing tradition and a technical laboratory team worked tirelessly to develop the Omved — ‘Chakra Therapy’ series.

The blends were created based on the chakras — Support, Sensuality, Harmony,

Love, Communication, Intuition and Spirituality. l The Chakra Remedy Rollers are portable aromatherapy roll-ons with unique blends and the right oils to balance a specific chakra. The oils are used in the right proportions to create a synergy effect so they don’t overstimulate and cause negative effects.

All the blends are made from pure therapeutic grade oils.

Since the sense of smell bypasses the ‘thinking brain’ and stimulates our emotions directly, aromatic substances are the most effective and the fastest way to change our mood.

The Omved Chakra Collection

1. Root Chakra - Muladhara Support & Prosperity – Vetiver aroma 2. Sacral Chakra – Svadhishthana – Sensuality & Balance – Orange aroma

l The chakra Chakra Incense are ‘masala’ blends, i.e hand-rolled with natural herbs, resins, and plant essences versus cheaper dipped synthetic fragrance ones.

3. Solar Plexus Chakra – Manipura –

l The Chakra Candles are hand poured blends of 100% pure soy wax base blended with pure essential oils.

5. Throat Chakra – Vishuddha – Communication & Positivity – Rosemary aroma

Like most Omved products, the entire Chakra therapy line too is made from organic resources and environmentally friendly production methods.

6. Third Eye Chakra – Ajna –

MARKET RESPONSE People are steering towards holistic healing and when they experience the natural power of botanicals to regain their balance, they are amazed at how simple and satisfying the results are.

Creating a balance between mind, body and spirit isnt always simple and takes conscious effort, focus and practice.

The Chakra therapy tools make it easy to incorporate in your daily routine and help you restore balance to your chakras.

Small rituals of lighting a chakra incense stick in the morning for a quick 10 minute meditation/ visualisation, burning a chakra candle just before bedtime and having a portable remedy roll-on in your pocket during the day to apply as and when you need that bit of calm, are simple methods that can be used in a regular, personal balancing practice.

EVOLUTION OF THE INCENSE STICKS Incense sticks made from aromatic extracts have physical and psychological effects and they have been used in religious rituals, meditation and prayer since time immemorial. In ancient India aromas were selected based on the feelings they evoked; oneness with the divine, harmony, calm and clarity.

Harmony & Protection – Lemongrass aroma

4. Heart Chakra – Anahata – Love & Healing – Ylang Ylang aroma

Intuition & Power – Geranium aroma

7. Crown Chakra – Sahasrara – Spirituality & Happiness – Sandalwood aroma MOST INNOVATIVE PRODUCT LAUNCH

Incense dhoop sali/sticks

To overcome the detailed time consuming process of traditional dhoop burning with charcoal, we have developed pure incense bambooless sticks. Now you can enjoy the exotic, sensual and uplifting aroma of the Indian Jasmine (mogra), Madhumalti and Parijat flowers . Till today making pure dhoop sticks was not possible since the mixture was very soft. After intensive research and trials we have successfully launched this product.

INNOVATIONS FOR AUTUMN/ WINTER 2014

Aroma diya oil

We noticed that more and more people were turning away from burning terracotta wick diyas to commercial paraffin wax candles, thus missing out on the benefit of burning vegetable oils like sesame, castor and mustard which had medicinal benefits too. Now, instead of just lighting diyas with plain oil we have blended fragrant oils to the carrier oil.

Diwali will now be an aromatic experience with the choice of 4 aromas— Jasmine, Rose, Lavender and Sandalwood. b e au t y lau n c h p ad | 1 0 .14

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FRAGRANCE /Spotlight

one each in Pune and Chennai.

• What are your expansion plans for 2014?

In 2014 , we have launched three stores(Iris Aroma Boutiques), we are looking for space in cities like Mumbai and Delhi/NCR. Brand IRIS will try to enter all lifestyle, home improvement, and leisure retail outlets in the top 30 cities of India. All hotels 3 star upwards; in the top 30 cities will have our presence.

The Journey

BEAUTY LAUNCHPAD INDIA TRACKS THE SUCCESSFUL VOYAGE OF IRIS HOME FRAGRANCES WHICH IS ONE OF THE LEADING HOME FRAGRANCES IN THE COUNTRY. RIPPLE FRAGRANCES PVT LTD WHICH IS A DIVISION OF NR GROUP MANUFACTURES IRIS FRAGRANCE. — JHUMUR NANDI • Tell us about the IRIS fragrance journey so far?

Anik Banerjee, Chief Business Creator, Ripple Fragrances Pvt ltd shares the story.

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IRIS was launched in mid 2007. The awareness levels about the category and products like reed diffusers, was very low. We have in a sense pioneered the category, through investing in distribution, and marketing communication. We have entered outlets where home fragrance products were never present like apparel outlets.

We are present in leading hotels, and have built up a strong corporate gifting business. Our year on year growth has been around 90 per cent. But we have also faced several challenges such as building awareness about the category, products etc. Our products are mostly used for gifting, and we are trying to make consumers adopt them in their lifestyles and finding distributors, as it was an unknown category.

• You are the leading fragrance makers in the country, so what is your business strategy to sustain the position in the market?

IRIS’s dream to provide sensory delight through fragrance and form and our passion about fragrance quality, and packaging aesthetics, along with the distribution in all lifestyle and home improvement outlets, and innovative marketing communication including strong public relation helped us in sustaining our leadership position.

• What is IRIS fragrance’s USP? Brand IRIS’s USP is that it provides sensory delight through fragrance and form.

• How many stores you have across the country?

Recently we have launched our sixth store at Mysore. Three are in Bengaluru,

• Where all are you exporting your products?

We don’t export under IRIS brand name, we do custom branding for customers abroad.

• What is the importance of home fragrances?

Gone are the days when home decor used to be ruled by wall paintings, today with increasing exposure to international trends, the interior decoration has undergone a sea change. They have come to become a reflection of one’s personality. More and more people are willing to experiment with colour palettes, textures, materials and even accessories to ensure visual delight. However, apart from ingredients that enhance the aesthetic look, luxurious home fragrances, the kind of products you could picture in the lobby of a five star hotel, are also fast becoming an integral part of home décor as well.

Research indicates that a ‘Fragrant home is a happy home’. There is no better compliment to a homemaker than the fact that the aura in the home is inviting and delightful. Studies on the psychology of smell suggest that humans have an inherited odour vocabulary and that the sense of smell has a strong correlation with emotions. Fragrances can create a mesmerizing effect on our body, mind and soul. Fragrances can even make small spaces seem larger, increase concentration and kindle a sense of security making fragrant living spaces a modern day living norm.

• What is your overview about the home fragrance market?

The Indian Market for home fragrances is rapidly evolving and consumers are realizing the importance of fragrances, is rapidly evolving and consumers are realizing the importance of fragrance in their lives. The early challenge was one of creating awareness for home fragrances. We overcame it by investing in manpower, and communication. Today we are present in more than 1200 outlets and favoured by leading hotels and corporate. In the next five years, Iris will be a part of all SEC A+ households, in all 3 to 5 star hotels in India, have saturation coverage in all lifestyle outlets, be the preferred gifting solution and scale up on our own retail outlets. We have started our retail journey from Bengaluru through Iris Aroma Botique.

• You have fragrances in almost

Kiran Ranga, Managing Director of Ripple Frgrances Pvt. Ltd, shares his view point on the home fragrance market and innovation in the sector. all the formats, so what is the trend that is catching up?

Ultrasonic aroma diffuser is a new standard in fragrance evaporation. The diffuser emits a cool aromatic mist by vaporizing water & aroma oil through ultrasonic vibrations, thereby creating a fragrant ambience without heat. The eyecatching shape of the diffuser compliments the décor of any home and office. It also offers soft lighting with alternating colours options to suite your ambience or mood. It is quiet, safe and convenient to use.

• What is your most innovative product launch?

Electric Vaporizers, Reed diffusers, and Ultrasonic Aroma Diffuser. b e au t y lau n c h p ad | 1 0 .14

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FRAGRANCE /Preview THE BODY SHOP

L’occitane en Provence

English Dawn White Gardenia Packaging: 50 ml MRP: ` 1595 Availability: The Body Shop

Neroli and Orchidee Packaging: 75 ml MRP: ` 4600 Availability: All L’occitane stores Inspiration: Ingredients from lands

outlets

near and far, chosen from producers in Provence and around the world, have been brought together for this fragrance. Neroli is the essence of unions and purity. It blends the scents of two precious white flowers in a beautiful harmony.

Inspiration: Created to celebrate the traditional British springtime, this fragrance joins the best-selling Voyage Fragrance Collection which features scents of the world. The special edition captures the bouquet of hundreds of White Gardenia flowers blowing gently in the first light of dawn.

Notes: With zesty notes of orange and

mandarin, the fragrance reveals another facet of Neroli (orange blossom essential oil) through resolutely floral notes, heightened by the elegant presence of white orchid. Faceted with fruity head notes, the fragrance evolves voluptuously into a base of musk and iris.

A heart of radiant neroli essence from the Mediterranean caressing white nean is blended with care esssingg wh w ite orchid Madagascar. hid absolute from Madagas asscar.

CTIVE D SEDU

Y AN

GET SEX

BEAUTY

Notes: - This glorious scent opens with a sparkling top note of Bergamot.

After a short time, subtle Tuberose accords and delicate notes of White Gardenia begin to shine through. Sandalwood underscores the subtle floral heart notes, adding depth and density.

ASON

THIS SE

DIESEL

A Acqua Di Gio Blue Packaging: 100ml MRP: `5400 Inspiration: Acqua Di Gio Blue – Homme is an interpretation of the scents from the north of the isle.

Notes: The top note contains a fresh,

intense burst of Calabrian bergamot and neroli enlivened further by the zest of green tangerine. At the heart Ozonic marine notes express the light and spray of the open sea, floral light jasmine, warm, crisp rock nose blend with the endlessly stimulating aroma of fresh rosemary and fruity persimmon.

And the base note comprise of a virile and enveloping wake with warming Indonesian patchouli and cedar.

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and 125ml

MRP: `3900 and ` 5100 respectively

Inspiration: The man

who wears Only The Brave Wild is at home in the city and the jungle. His fragrance has its roots in the heart of nature, wild and raw.

Notes: Ancient powders take the place of a creamy

coconut note; the moist mousse stands out as a rugged vetiver, earthy and primitive ; a characteristically Provencal lavender note, set off by exotic tones of musk; as for the town — citrus fruit, they take their acidic note from the citronella. The traditional fougère marks the exotic, the domesticated wild child of the city and gives to the wise world of nature, the same heart as the city.

GUTTER CREDITS

GIORGIO ARMANI

Only The Brave Wild Packaging: 75ml

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BEAUTY/Preview

BOBBI BROWN Smokey Nudes Eye Palette with formulas

ranging from creamy mattes to rich metallics, and shades of warm nudes to brilliant browns —has a combination for everyone. Housed in a smoked-out tortoiseshell case, this double-decker stack of eight eye shadows contains everything one needs to create their own nude smokey eye.

MRP: `5,470

LANCOME Rénergie French Lift™ is a night-

BEAUTÉ BEAT

time duo specially designed for exceptional anti-wrinkle and firming action. The results obtained with Rénergie French Lift™ provide new prospects for cosmetic lifting. Day after day, firmness and tone are restored to the skin and the face enjoys newly found youth.

MRP: `8,250

THE LATEST IN BEAUTY AND SKINCARE OFFERS ACROSS SHELVES

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LAKME 9to5 Crease-Less™ Crème Lipstick is a line of innovative long

wear lipstick which comes in an ultracreamy texture and delivers a high colour pay-off and stays on through the day from 9to5. Available in 20 shades the Crease-LessTM Crème Lipstick also contains vitamin E, shea butter, cocoa butter & olive oil for intense moisturization leaving lips hydrated all day.

MRP: `450

PAL PALMER’S Cocoa Butter Formula Firming Lot Lotion is a natural, non-greasy, intensive

formulation that comes with active ingredients form like pure Cocoa and Shea Butter to replenish moisture loss in the skin, Collagen to firm and moi tone, Elastin to give skin the suppleness and ton elasticity, Vitamin E for all over goodness and elas the newest antioxidant Coenzyme Q10 - to help eliminate free radicals and stimulate the skin’s elim cell for achieving a more toned and smoother appearance. The dermatologist tested, paraben app and phthalate free product contains less amount water that keeps skin hydrated and allows of w skin to breathe without blocking the pores of your skin. Moreover, it also helps in improving the you appearance of scars and marks within six weeks app its application. MRP: `520 for 315 ml of it

THE VEDIC COLLECTION Mineral eye shadows can

be b applied wet or dry .When applied dry it i can be used as an a eye shadow or lip colour. When used with a little bit of water they can be used as long lasting eye liners. The u eye e shadows are talc free and contain Zinc Oxide and Titanium Dioxide, known for soothing and sunscreen properties.

MRP: `998

INGLOT Pro Blending Sponge

is meant for blending and is carefully shaped for precise application. The pointed end of the multi-purpose sponge can be used to cover blemishes, spots, or hard-to-reach areas of the face, while the rounded area should be used for larger portions. Do moist it before use. When wet, the applicator increases in size, tends to o absorb even less product and ensures best application results. It’s hypoallergenic and latex-free.

MRP: `1400

KIEHL’s Oil Eliminator Refreshing Shine Control Toner is an ultra-fine toning mist that helps to reduce excess oil on contact.

The refreshing formulation provides a cooling sensation upon contact while vegetable-derived Capryloyl Glycine helps reduce the appearance of excess sweat and oil.

A “single handed” spray application allows for instant, any-time refreshment and a clean, matte, healthy-looking appearance. MRP: `1,800 for 180 ml

BOTTEGA DI LUNGAVITA Vita Age Prestige Concentrate Face Serum is an exclusive treatment useful to promote hydration, elasticity and skin cell turnover. Enriched with Colloidal Platinum and Silicon it is a precious ally to preserve skin density and to strengthen skin barrier, it also supports the diffusion of water into the skin, stimulating the Acquaporine3. MRP: `2,250

Revlon Super Lustrous Super Lustrous Lipstick is a light reflecting LiquiShine complex, containing Abyssinian Oil, that delivers shiny and radiant colour and moisturising formula with vitamin E and avocado Oil that conditions the lips perfectly.

The range consists of ten new exciting shades while carrying on the Super Lustrous tradition of colorful shade names like Rich Girl Red, Kissable Pink, Fuchsia Shock and Lovers Coral. PRICE: `550

Iraya Detoxifying Amla Bath Blend helps release toxins through osmosis while the minerals and nutrients are absorbed from the bath. Equipped to work on all skin types, the bath blend mainly consists of amla and natural salts and is a part of the Iraya Bath Retreat hamper that consist of 5 other products. PRICE: `645 for 200gm

ORIFLAME Pure Pu Nature Fruit Extract Face Mo Moisturizerslock

in moisture with attempts to provide atte hydration all day long hydra and is suitable for all skin s types with wit nourishing real fruit extracts extrac to moisturize, replenish and an hydrate your skin for a healthy, radiant hea glow. The face moisturizer is available variants, avvailable three hydrating h inclusive of, Pure Nature Peach Fruit inc N Extract Face Moisturizer, Pure Nature Moistu Orange Fruit Extract Face Moisturizer, Fruit Extract Face Pure Nature Strawberry Fr Moisturizer. PRICE: `199/ each

PUREZA Skin n Brightening Cream contains Shea Butter, Aloe Vera , Jojoba oil , Saffron ,Amla, Licorice, Turmeric , Red Sandal and honey. It helps in preventing dark spots and freckles caused by UV rays and removes old cells containing accumulated melanin to create bright translucent skin.

Continuous usage of this cream for 21 days, transforms the skin into vibrant clear and fairer skin.

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LAKMÉ FASHION WEEK WINT ER/ FE STIV E 2 0 14 H AI R AN D M AK E U P T R E NDS — BY MEHER CASTELINO

A

t the Lakmé Fashion Week Winter/Festive 2014 shows held in Mumbai from August 19-24 2014, curls, high bouffants, long straight hair and top knots were the look for the crowning glory; while the makeup from Lakmé Absolute’s Gloss Look had enough drama colour and glamour to make the festive season a dramatic and sensational one. Designers ensured that the makeup and hair matched the mood of their collections and the experiments that were undertaken will probably set trends for the coming season.

AARTIVIJAY GUPTA

Stark white double winged eyeliner has to be matched by pale pink lips and a top knot for a daring look.

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LAKMÉ ABSOLUTE GRAND FINALE BY MANISH MALHOTRA

The sexy siren look starts with dark smokey eyes, red lips and side swept bunch of curls.

ANAVILA SIDHU MISRA

ANITA DONGRE

Pure ethnic rustic beauty with slashes of white on the forehead, nude lips and centre parted hairstyle.

A gelled back style with a top knot for added beauty is balanced with smokey winged eye shadow and nude lips.

ARPITA MEHTA

ASA KAZINGMEI

Side swept luxurious curls for sexy that look. The eyes go dramatic with dark shadow, while lips pale with pastel peach.

Go the North-East tribal way with gelled back hair, topped with hair accessories. Black lips, winged black eye shadow add drama to the face.

ANUSHREE REDDY

There is nothing more glamorous than a nostalgic look of bygone days which came alive with centre parted hair in clusters of curls, soft eyes and pale pink lips that all looked divine.

EASTON PEARSON

Get the 1940’s Jazz era look with orange shaded white wig. Add glitter to the eyes and keep the lips pretty pink.

VAISHALI SHADANGULE

The ethnic look starts with kohl lined eyes, pale lips and a cluster of curls on top, which will add a rustic charm to the face.

FARAH SANJANA

Sleek sophistication comes in the form of a top twist, smokey eyes and dark burgundy lips.

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HUEMN BY PRANAV AND SHYAMA

Add shimmering red on eyebrows. Keep the eyelids nude along with pale lips. Style a low chignon to slicked back hair to complete the look.

JADE BY MONICA AND KARISHMA

Heavily lined upper and lower eyelids end in sweeping wings and burgundy lips add a feminine touch. Soft low chignon gives a stylish look to slicked back hair.

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IKAI BY RAGINI AHUJA Absolute sophistication comes with a side swept sleek look, while burgundy lips and nude eyes are heavily mascaraed.

KA SHA BY KARISHMA SHAHANI Get a neutral look with just pale pink lips, nude eye shadow and centre parted hair which also gives an angelic appeal to the face.

MISS SELFRIDGE

Keep it messy and back combed high in a bouffant with tendrils framing the face. Pale lips and smokey eyes go well together.

LAKMÉ SALON SHOWSTOPPING HAIR BY LITTLE SHILPA Go wild with heavily teased hair with hints of red. Funky eye makeup covers the lids, while red lips are striking and pink shimmer on cheeks gives a daring hep touch.

ROCKY S FOR TRESEMMÉ – 4

Softy feminine with gentle waves for side parted hair look great with lips that light up with bright pink and eyes are mellow with a hint of shadow.

LAKMÉ SALON SHOWSTOPPING HAIR

BY LITTLE SHILPA Weirdly stylish hair with touches of red can only be matched with bright red lips, smudgy eyes and shimmering pink cheeks.

LAKMÉ SALON SHOWSTOPPING HAIR BY LITTLE SHILPA

An ultra-show stopping hair style padded with white fluff is given an added wild look when blue and orange side temples are covered in shadow and nude lips will stop the traffic and conversation anywhere in the world.

PINNACLE BY SHRUTI SANCHETI The wild carefree look starts with curls framing the face, but deep wine coloured lips and soft eyes give a feminine touch.

MASABA GUPTA

Get the 1960’s look but cover the eyebrows and lids in gold. Keep the lips nude and go for that bouffant for the hair.

VARUN BAHL

The soft bouffant is balanced by heavily blue shadow covered eyelids with just a hint of eyeliner and nude lips.

VIKRAM PHADNIS

A prominent top puff on the slicked back hair is balanced by strong burgundy lips and sexy smokey eyes.

TRESEMMÉ PRESENTS ROCKY

The sultry Cleopatra look is completed with a lush fringe, long soft curls, red lips and pale eyes with a hint of eye liner.

TRESEMMÉ SHOWSTOPPER DIANA PENTY

Waves of hair with a side parting, looks sensuous when the face has heavy winged eyeliner and bright red lips.

SELVAGE BY CHANDNI MOHAN Gelled back straight hair is matched with a nude face, lips and eyes for a stark look

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BEAUTY/Spotlight

Brief about the activity: Cell Renew, as a brand, wanted to associate with the best names in the business of beauty, names which spell credibility and quality in the salon space. Thus, they partnered with few of the top salon chains across Kolkata. The endeavour was to make the salon therapists, beauticians, owners aware of the science and goodness behind Cell Renew products, so that they can introduce themselves and their clients to the world of expert skin care which is backed by five years of research. The objective was to build strong partnerships with the people who understand the consumer and their skin so that they can advocate a quality product to them based on their skin care need.

ITC’s Vivel Cell Renew

On-road activation COLLABORATING WITH 20 SALONS IN KOLKATA, ITC’S VIVEL CELL RENEW HAS TAKEN AN ON-GROUND ROUTE TO REACH OUT AND INFORM THE SALON PROFESSIONALS ABOUT THE BENEFITS OF THE CELL RENEW RANGE. HERE ARE SOME MORE DETAILS REGARDING THE ACTIVATION.

The idea: In a bid to get the influencers - aestheticians and proprietors to first understand and appreciate the brand Vivel Cell Renew and convince further to recommend to the consumers. Through educating the professionals at the salons , about the science of skin care, the brand targeted to get the attention of the customers in these salons. It plans to do this activity in 150 salons across the country, starting off as a pilot project from Kolkata, the brand’s headquarters.

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The objective: The higher objective was to make the consumer aware, who has been in need for a complete regimen for their face and body, a superior product in terms of quality, its expertise and formulations. Although there are many a products in the market today, but a product best suited for the customers’ skin can be recommended by people who understand skin. Thus the brand thought it to be important to work together with people in this channel and win their confidence and trust. This has lead to a very very positive feedback from these credible partners after they have themselves used or tested the Cell Renew range of products.

Aim to achieve: The aim is to give

influencers as well as consumers a touch point to see and know how important it is to repair cell damage, how different parts of the body have different skin care needs, how micro climates damage their skin day by day. The objective was to make them aware of a product which, infused with benefits of Vitamin E, is there to take care of their skin and repair damage cell by cell.

Vivel Cell Renew Backed by five years of intensive research, Vivel Skin Science has carefully crafted a complete skin care solution that helps renew skin cell by cell. Powered with the goodness of Vitamin E, Vivel Cell Renew is said to perform a dual action of repair and nourishment for holistic skin care. Not only does its advance formula repair the damaged skin cell barrier and replenish lost nutrients, it also fortifies the skin’s natural defences against free radicals and other environmental factors. Its antioxidant properties prevents further damage to make skin look brighter, feel firmer and retain its nourished, youthful glow.

Vivel Cell Renew Range includes Face Moisturiser, Hand Crème, Skin Tone Perfector, Intensive Restore Body Lotion, All Year Light Body Lotion, Deep Smoothing Body Lotion, Night Replenish Body Lotion, Face cleansers, Cell Renew Pollution Protect Cleansing Cream + Scrub, Unique Pollution Protect Cleansing Cream + Scrub, Cell Renew Energising Face Cleanser + Scrub and Cell Renew Perfect pHFace Wash.

Salons involved: Right now, there are 20 salons around Kolkata of the likes of Head Turners, The Be Bonnie, June Tomkyns, Trendz, Invogue, Headlines, Style Trends Evokes and Be Bonnie Bodycare Pvt Ltd. Looking at the stupendous response from the beauty fraternity and the consumers, the brand plans to go deep and wide with this activation. b e au t y lau n c h p ad | 1 0 .14

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BUSINESS

BEAUTY/Focus

BCL SPA® Gel Lotion BCL SPA’S MAINTENANCE AND TREATMENT LINES ARE THE FIRST ALL-IN-ONE TREATMENTS FOR THE HANDS, FEET, AND BODY WITH CERTIFIED ORGANIC INGREDIENTS. THE PRODUCTS ARE SAID TO BE FOR ANTI-AGING, PURIFYING, HYDRATING, SOFTENING AND BRIGHTENING. AMONG THE VAST RANGE OF PRODUCTS GEL LOTIONS SPECIFICALLY ARE ONE OF A KIND.

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It is available in five fragrances to provide a complete, full body restorative experience: • Mandarin + Mango: Age-defying • Lemongrass + Green Tea: Purifying and Antioxidant-rich • Lavender + Mint: Calming and Moisturizing • Milk + Honey with White Chocolate: Softening and Hydrating • Spearmint+ Vanllla: Cooling and Mood-elevating

JH BEVELS SALON, KOLKATA

T

his lightweight gel lotion formulated with dry touch technology restores your skin to silky smoothness with lightweight, instant, invisible absorption that dries in less than 2 minutes for 24 hours of moisturization. The world’s most precious certified organic ingredients such as essential oils and herbal extracts are blended with the rare and exotic Argan Oil* from Morocco to create a purely organic experience in the spa or at home. The BCL SPA® Gel Lotion are perfect for those who want a heavy dose of hydration without the heavy, greasy after-feel of a thick cream.

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BUSINESS /Challenges

BABOR NEW FOUND ENERGY DR. BABOR, THE GERMAN BRAND HAS BEEN ON THE INDIAN MARKET FOR A FEW YEARS NOW. THIS YEAR IT CHANGED HANDS AND A NEW DISTRIBUTION AGENCY STREAMLINE WITH ANKIT ARORA AT THE HELM OF AFFAIRS WAS APPOINTED FOR DISTRIBUTION ACROSS INDIA. IN THE LAST FEW MONTHS THE BRAND HAS SEEN UNPRECEDENTED TRACTION WITH SEMINARS, SALON ACTIVATION AND CONSUMER INTERACTIONS WITH A PRESENCE IN LEADING SALONS LIKE TONI & GUY, SOUTH & EAST INDIA, PAGE 3, JUNE TOMKYNS TO NAME A FEW. BEAUTY LAUNCHPAD INDIA CAUGHT UP WITH PETRA LAUBLE BAU, INTERNATIONAL SALES MANAGER, DR.BABOR GMBH & CO. KG, TRACKING THE NEW FOUND ENERGY IN THE BRAND IN INDIA.

The Challenges & USP

We know that when we brought Babor to India, it was a big challenge because of the competition, price level etc. But we also know that we have the right products to achieve the expectations of the Indian market.

Indian people majorly have dehydrated skin, lacking in lipids and moisture, they have hyper pigmentation, besides looking for products to give firmness and elasticity. This is exactly our expertise. That’s why I am absolutely convinced that we can take up this challenge because we offer skin solutions, according to demand of the skin. We do individual consultations as well. We do not give generalized treatments for skin conditions but we tailor make our solutions for each client.

Our expertise is to give individual recommendations. We know people are very result oriented, they spend money if they get great results and we are able to manage this because of our high content of ingredients. The philosophy of Babor is that we have a combination of nature and science. As you know natural ingredients are good for skin but when it comes to results, we need a science behind to deliver it.

Hence in Germany we have our own lab even as the company is closely held family owned firm. We have 15 scientists who are working daily on

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innovations together with universities and high schools to achieve better innovations.

DOCTOR BABOR cosmeceuticals offer precise solutions for every beauty concern. With innovative high-performance formulations combining the latest botanical and high-tech active ingredients, DOCTOR BABOR sets the highest standards when it comes to effective and immediate results.

In the past we had another distributor, but we changed just to ensure that our expectations in terms of service, education and continuation in stabilizing the business is met.

Expectations

By organizing number of road shows, doing beauty fairs and individual trainings in different cities, my expectation is that we get slowly but surely a higher brand awareness, more visibility not only in spas and salons but also in terms of consumers.

We also haveworkshops with consumers. At June Tomkyns Salon, Kolkata, for instance, we had a red carpet pop up spa, did a lot of demos and consultations with the consumer.

Our brand statement in itself says it all - the customer is most important at Babor and to address customers and achieve their beauty & wellbeing is our ultimate goal.

We must educate more and more consumers, to get feedback and

information on their homecare regime.

This is what you can get directly from the market not by sitting in the office alone. At my position, I have the opportunity to work together with the people and the trainer.

Any targets for education?

We have 5 trainers, each one of them responsible for their area. So that means everyday they are on the road in the salon or spa to give individual training and education. At the end of the year, our distributor can perhaps give you the concrete number.

We also have train the trainer education- again extremely important.

My target is to take the Indian Babor trainer to the next level with education.

Besides, I also got some important feedback from high end spas that exactly this is the expectationthey not only want education on technicalities and products but also how to organize homecare recommendation. Very clear statement from the market that we educate their therapists in homecare recommendations as well apart from giving them deeper skin knowledge .

Indian skin is different

We have more than 700 products in total in Babor. Not every product suits Indian market and that’s the reason why we did a lot of research in the last one and half years to figure the exact expectations. So we have fixed

line of products – almost 150 in retail and professional for India, currently.

Which are the lines most in demand as per your understanding today?

Dr. Babor whitening Range definitely, and hence we have offered whitening and brightening range. We also have a sun protection of 50 under registeration now- it’s the highest standard of sun protection as its not a thick texture but a light balm so we call it Dr. Babor Ultimate Sun Protection 50 Balm- a very unique product from Dr.Babor. nApart from others like anti-aging etc.

Dermatologists & Medical Skincare

Dr. Babor line was founded for the medical skincare. Around the world we have more than 200 medi spas, clinics and hospitals where we are working. This means we are very well prepared for pre and post surgical treatments. We work very closely with some pharmacies in Germany to retail our products. Our focus is dermatologists, clinics, hospitals and medi spas in these places.

In the Middle East medi spas are big business. In Kuwait etc. you will find our products in Clinics as they are much more focused on surgeries and injections including botox and hyaluronic acid and plastic surgeries where pre and post surgery, Dr.Babor products are being used as well.

As for the business probably 30% is the hospital part and 70% is spa institute and salon business.

Babor HERO Products

HY-ÖL®, a hydrophilic cleansing oil suitable for all skin types, contains pure, natural soybean, sesame and peanut oils, as well as quillaja extract, which enhances the cleansing effect.

HY-ÖL® is used in combination with the Phytoactive for the specific skin type to remove both oil- and water-soluble impurities gently yet thoroughly, without leaving any feeling of tightness. It lets skin breathe freely and gives the complexion a fresh, rosy appearance. Free of preservatives.

With a longer performance of massage you can dissolve more sebum.

With HY-OL you can remove all oil soluble particles. Its our star product one of the first ones from Dr. Michael Babor in 1955. We want to personalize every treatment for the customer. We train for two phase cleansing with special strokes and techniques. Special massage techniques to activate and calm down the skin.

We sell about 50,000 litres a year!

Second, of course are the ampoules –we produce and sell abot 15 million a year. We have a special production machine for sophisticated filling of

ampoules so that level of preservatives is low. We have 10 different fluids to cover all different demands and expectations.

Support to the Distributor

Dr. Babor, the company was foundedin 1956 run by a third generation. The brand is distributed across the world.

I worked before in Shangri-La Hotel Group, have done the concept of treatments with them, never stopped my research. Got all feedback from consumers and aestheticians.

We continuously do fine tuning as we grow in our understanding. A combination of my research, time spent with consumers, aestheticians comes to the fore. We cannot adapt everything to the Indian market and have to find our own way for the Indian market. With Ankit (Streamline) - we are one team, we have one dream and we want to be successful together and we have to work hand in hand with all stake holders- consumers, spa /salon owner, trainer and the headquarter in Germany- Babor.

busiNEss /Spa & Wellness

Q & A WITH ADITYA AHLUWALIA, FOUNDER LIFE POSITIVE SOUL SPACE.

Q. Why was Life Positive Soul Space started?

The mission of Life Positive has been to touch and enrich as many lives as possible. It is all about what the human spirit can achieve - not externally but internally. How we can individually grow in consciousness and subsequently raise the consciousness of society and the humanity at large. Life Positive Soul Space is another step in that direction.

Q. How will it help the magazine Life Positive?

It is the mission of Life Positive to reach out to as many people as possible and help them lead better, joyful and holistic lives.

As part of this mission, Life Positive started organizing events and workshops about 8 years ago; began a books publishing division last year, and now Life Positive Soul Space - a permanent space for the seeker to rest a while, rejuvenate and continue her journey with renewed vigour.

Q. How was the place conceptualised and designed?

The place was conceptualized by me as a single stop for a seeker for all things holistic. Others in Life Positive namely Suma Varughese, editor-in-chief; V. Venkat, Vice President refined this vision and helped give it shape. We were also fortunate to get Chef Deepak Dhir to manage and operate “Soul Cuisine”, an eclectic vegetarian restaurant within Soul Space.

Q. What is the aim of this venue?

LIFE POSITIVE SOUL SPACE Right in the thick of MuMbai’s business and industRial hub of M.i.d.c. in the subuRb of andheRi, east MuMbai, theRe is an oasis of peace and tRanquillity wheRe weaRy office goeRs can unwind and Relax and faMilies and fRiends can have a quiet tete-a-tete. the life positive soul space has eveRything that the body, Mind and soul needs. — BY MEHER CASTELINO

T

he 6500 sq. ft. place opens into an art gallery where the “Transcendence” exhibition welcomes the visitors.

Soothing paintings of Buddha, Ganesha and soulful works

by Meghna Oberoi, Ramesh Kharat and Antara Suresh Telore.

Most of the paintings displayed in “Transcendence” are abstract and devotional art like “The Unknown”, “Flute Player”, “Adi”.

On the opening day the guests were welcomed with the mesmerising melody provided by sitar player Zuber Shaikh and his group while the soothing aroma of lemon grass fragrance wafted through the air.

Mr Suresh Oberoi well-known Bollywood actor who was the chief guest at the opening, states, “Transcendence is a state of being or existence above and beyond the limits of material experience. Through the displayed art work we aim to inspire our spectators towards spirituality, inner peace and serenity.”

Artist Meghna Oberoi adds, “Art is the purest language and everyone’s understanding of it is their own. The canvas brings forth deeper areas of consciousness. Every artwork is the pure potential of what can be.”

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Through the gallery one moves into the lecture room where 35 ‘seekers’ can listen to inspiring lectures. If one wants the peace of oneness then the mediation room with 15 spots is the ideal place. The books section has everything to lift the spirits and set the soul on a peaceful journey. The large retail section has all that the heart desires, right from music CDs, organic food and clothing, along with Feng Shui items, singing bowls and other mind, body and soul products.

What is very enticing is “Soul Cuisine” the restaurant for healthy, hygienic, pure, vegetarian, food prepared by Chef Deepak Dhir. The restaurant uses only fresh, wholesome, natural and unprocessed foods. The delicious beetroot/carrot juice and specially prepared iced tea are addictive, while the pure uncooked fresh vegetable spring rolls, sumptuous tacos and wholesome pizzas are great snacks. The menu is lavish with energy boosting smoothies, snacks and meals adding to the tempting fare.

The Life Positive Soul Space is an holistic interesting concept, which is needed in fast paced cities like Mumbai where life is permanently in the high speed lane and the opportunities for “me time” and finding mental peace are few and far between.

The Soul Space is a unique concept where a person who wants to lead a holistic life can find everything under one roof; From yoga classes; meditation or quiet zone; vegetarian/vegan restaurant; groceries for home; unique spiritual gifts, books; spiritual art and interaction with other likeminded seekers through seminars and workshops conducted at Life Positive Soul Space.

Q. Are there plans to open such a place in different parts of India?

There is a plan to open three additional Life Positive Soul Space outlets in Mumbai in 2015 before moving to other parts of India.

Q. How will the place be able to sustain itself?

We are able to sustain the place by keeping the rent low by actively partnering with property owners who are able and willing to sacrifice a portion of their rent to fulfill and meet the needs of the society. We are lucky to have met such a person in Mr. Suresh Oberoi who because of his tremendous spiritual inclination believes in the concept and is our first partner in this journey.

Q. Are there plans to add any more sections to the place?

We feel that the place with an art gallery, workshop room, meditation room, retail space and restaurant is complete in itself and do not feel the need to add any section at this stage.

BUSINESS /Giving back

BUSINESS /Spotlight

Artistic Education WELLA NORTH AMERICA RELOCATES ITS WORLD STUDIO NEW YORK CITY TO SOHO TO HELP HAIRDRESSERS FURTHER TAP INTO THEIR CREATIVITY AND EXPERTISE. —FRANCESCA MOISIN

U

Reed’s Art of the Blow Dry class in a standing-room-only space at the International Salon and Spa Expo in Long Beach, California

Beauty in Motion THROUGH DEVELOPING AN EDUCATIONAL PLATFORM ON ERGONOMICS, ERGO RESEARCH FOUNDER ROBERT REED HELPS BEAUTY PROS MAKE THEIR HEALTH A TOP PRIORITY. —MOLLY KOSSOFF

B

efore Robert Reed created ERGO Research, a brand known for its focus on ergonomically designed tools (askergo.com), he was President of shear manufacturer Hikari. For many years, he traveled extensively and both observed and spoke with thousands of stylists around the world. He was struck by the prevalence of stylists who didn’t know how to use their tools in a way that would let them avoid repetitive motion injuries. Driven to help the stylist population with this growing concern, Reed began collaborating with injured stylists on an individual basis to help them get the best care possible. “I’ve worked with many injured stylists and their insurance companies,” shares Reed. “Stylists have even been directed to me by their insurance

From left: Shannon King, Reed and Cantrell Mitchell: Members of the ERGO education team explore the finer aspects of the Art of the Blow Dry at Van Michael Salons in Atlanta.

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providers to help them get back to work.”

ERGO Research was developed 20 years ago, founded on the essential need for tools that complement and support stylists’ everyday movement. “I saw so many of my friends plying their craft and creating beauty despite the bodily pains they developed using tools that were ergonomically deficient—and using them incorrectly, to boot,” remembers Reed. Knowing how a tool works is one thing—but knowing how it should feel in your hand is quite another.

Without understanding optimal ergonomic positioning, Reed explains, a stylist is likely to make uninformed decisions about tool use that may lead to long-term consequences.

That’s where ERGO’s Art of the Blow Dry program comes in. The class not only instructs on providing a fabulous finish, but also demonstrates proper physical positioning to enlighten stylists and protect what are ultimately their most important tools: their bodies. “I receive many letters and emails from hairdressers expressing their joy in learning ERGO Research is here to help them,” smiles Reed. “Through training and their newfound understanding of the relationship between their bodies, their tools and their workplace, they once again have the opportunity to do what they love for many more years.”

Robert Reed

REED’S TECHNIQUE

REED OFFERS LAUNCHPAD READERS A FEW EVERYDAY BLOW-DRYING TIPS WITH ERGONOMICS IN MIND.

1

Your most comfortable working position is critical. Your guest will happily move their head to accommodate your best working position, so don’t hesitate to ask them to do so. As an example, when you’re working with long hair, instead of elevating your arm and shoulders, ask your guest to look down at her shoes.

You will achieve the same result, with a lot less wear and tear on your arms and shoulders.

2

To blow-dry as efficiently as possible, use a brush with an extended barrel. This will allow you to take wider and fewer sections, finish faster and get your arms and shoulders down as quickly as possible.

3

When positioning your body during drying, if you’re holding the dryer in your right hand, you should have your right foot forward; it’s vice versa for the left hand. This provides you with your best balance and supports your back.

prooting its World Studio New York City from Rockefeller Center and planting it in Manhattan’s chic and artistic SoHo neighborhood was a strategic move for Wella North America.

“SoHo is a center for the arts in New York City,” notes Fabio Sementilli, North American Vice President of Education.

“We relocated to not only join that community and become a resource for it, but also to be more accessible to our artists and in touch with what inspires them daily.”

The new loft-style, atelier-designed facility boasts more than 11,000 square feet of convertible space that can accommodate up to 100 students within three practical areas, plus a 60-person theater complete with a 16-square-foot video screen, stage and catwalk.

Party Central

Sementilli says that in addition to cutting-edge educational programs, Wella World Studio will also host business-building events, photo shoots and social gatherings designed for “stylists to connect with the artistic community in New York City.”

The move ushers in a new era for Wella education, says Sementilli.

“The Studio is known for elevating technical mastery and unleashing the talent of stylists from around the globe,” he remarks. “Now it’s making its mark as a modern haven for hairdressers—a place where they can tap into their creativity and achieve technical excellence through worldclass coaching for every stage of their career.” For more information, visit wellainteractive.com.

June 2 marked Wella World Studio’s grand opening, and Launchpad was on the scene.

Visit beautylaunchpad.com/smashing-bash-thewella-studio-launch-in-nyc for more photos.

SAMPLE OFFERINGS Watercolor Techniques for Haircolorists: Discover how to become a haircolor artist through new and varied watercolor techniques as well as unique color combinations and textures. A guest watercolor artist will demonstrate how the art of watercolor can be translated into haircolor techniques, working side-by-side with one of The Studio’s top educators.

Color.id Creative Atelier: Liberate old behaviors and reflect on new ways of approaching color application through artistic applications. Learn the magic behind Wella’s “InvisiDivider” and its breakthrough technology.

Stitching a Shape with Claudio Lazo: Use a needle and thread not only to create shapes but to produce visual effects and train your eye to see shapes as you sew. This innovative teaching method will allow styles to flow with texture and softness.

Stunning models serve champagne, mimosas and gourmet hors d’oeuvres.

ributing Launchpad Cont oisin poses M a sc ce an Editor Fr tive Director with Wella Crea ve.

Christopher Do

A model sports a headpiece crafted from real hair by Sebastian Professional Top Artist Omar Antonio, who reinterpreted Wella’s “Blaze” trend from 2012.

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BUSINESS /Salon Of The Month

Real Genius

LEFT: The reception area is warm and inviting; ABOVE: Stained cement floors and bamboo-inspired wood give the upscale salon a down-to-earth vibe

ECO-CHIC WARMTH WELCOMES O.C. LOCALS AND STARS TO VICTOR PAUL SALON. — FRANCESCA MOISIN

W

hen the women (and men!) of Orange County need a beauty boost, they turn to hair and makeup guru Victor Paul, stylist on Bravo’s hit Real Housewives of Orange County and co-owner of his eponymous salon, open since 2011. A contemporary slate exterior with vibrant green striping and two long window columns draws clients—Real Housewives cast members included—into the stand-alone building, where warmth immediately replaces austere modernity. Walls are tinted delicate shades of peach and teal, and peppered with paintings by Slade Smiley, fiancé of Housewives star (and close Paul pal) Gretchen Rossi. The decor choice is fitting, given Paul’s motto: “Hair and makeup are the fusion of art with life, touching a familiar chord in all of us.” An ornate Lamps Plus chandelier (left)was a gift from the dynamic TV duo, and now serves as a central conversation piece in the reception area. Custom-constructed cabinetry is made of dark bamboo-inspired wood, its striped texture neatly mimicking that of the exterior façade. Sunlight bathes the stained cement floor.

Typical clients are female, upscale, affluent—and usually blonde! “It’s a Newport Beach crowd,” laughs Paul. It makes sense, then, that the moment’s most-requested look is long layered manes in multihued tones of gold, champagne and caramel. Yet the number of gents has also increased, now comprising a quarter of all clientele. “One of our artists actually has 95 percent male customers,” Paul marvels. This may be due to vigilant social media efforts.

“We post on top sites daily, distribute a monthly newsletter and create regular YouTube videos to keep our work relevant,” reports the pro. These valuable tools, worth employing by owners who may be are val struggling, along with two additional tips: First, develop a stru visible community presence. Says the entrepreneur, “We’re vi always doing charity work, organizing photo shoots or a hosting special events, all of which simultaneously provide h ideal networking opportunities.” And second, treat team i members like family by rewarding efforts and nurturing m new talent. “I truly love watching fresh faces rise up n the ranks,” raves Paul. “I find the younger generation of th hairdressers very inspiring.” haird

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DETAILS, DETAILS Square feet: 2,200 Stations: 17 Stylists: 12 Products: Enjoy, Oribe, Bumble and bumble, Brazilian Blowout

Color: Varies according to colorists’ preference

Special features: Private spa room for facials, plus a spacious retail lounge boasting skin care, makeup and Rossi’s Gretchen Christine handbags Hottest fall trend: “Women are tending to wash tresses only twice a week, opting instead for salon blowouts followed by dry shampoo treatments,” Paul reveals.

VICTOR PAUL SALON 763 Baker Street Costa Mesa, CA 92626 714.966.1188 victorpaulsalon.com

BUSINESS /Salon Design

ARCHITECTURAL DELIGHT BEAUTY LAUNCHPAD INDIA EXCLUSIVELY BRINGS YOU THE DESIGNING DETAILS OF THE HI-END LUXURIOUS CLUB SALON, RECENTLY LAUNCHED IN KOLKATA. OWNER ANINDA BANERJEE TAKES US THROUGH INTERIORS AND FEATURES OF THE SPACE. — BY JHUMUR NANDI

BRANDS USED Hair: L’Oréal Professionnel and Kérastase Skin: Ageloc, Dermalzone Make-up: Kryolan, MAC and Make-up Studio, Temptu for airbrush make-up

Nails: Nubar nail polishes and nail extensions.

Materials used: Vitrified tiles, lacquered glass, mirror, corian surfaces.

Malletti back wash and styling chairs, artechno trolleys, American standard pedicure stations, Takara Belmonte micro mist steamer.

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Salon: Club salon Owner: Aninda Banerjee Designer: Amit Arora of DC Architects Total covered area: 1,700 square feet No. of outlets: Three, fourth opening in September 2014 Concept: To create a premium salon with high ceiling, openness, glass and stainless steel usages apart from corian and lacquer glasses. The space should be properly utilized to ensure right flow of work. It was pre-decided not to deviate from chocolate and white combination. The ambience had to be perfectly international and material to be hi-end for everything.

Description: Club salon has been designed with a view to create a premium luxury salon with top of the line architecture, ambience, palatial mirror, Italian furniture featuring high ceiling concept. It has huge and lavish cutting area, luxurious pedispa, back wash zone, spacious facial rooms which also includes shower area and elaborate make-up zone. Soon it will also have a nail lounge. Bright yellow lights make the space more vibrant.

It comprise of a Kérastase Hair and Scalp institute which is one of its kind with immense comfort and luxury factored in, with white ritual chairs, white Malletti Backwash. It is done up with maple wood flooring and is the most important section of the salon.

The high roof and roof mounted Stain less steel ladder which hangs freely is an architectural marvel. “We have a 30 per cent mezzanine so the 70 per cent has hi-ceiling. It adds to the posh-ness of the salon,” specifies Banerjee Lighting and colour scheme: Mostly LED down lights, placed in 120 degrees focus, some exceptionally designed CFL fixtures. Colours are Chocolate, white on walls and ceiling along with golden and chocolate coloured styling chairs. b e au t y lau n c h p ad | 1 0 .14

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BUSINESS /Live & Learn

Subscribe Now

September 2014 ` 100

ANTI-AGEING THE SALVO CONTINUES

PAUL MITCHELL

August 2014 ` 100

LIGHTS UP

TIMELESS ISSUEE

TIMELESS REPLACES ES XT ANTI-AGEING AS THE NEXT RA BEAUTY MANTRA

THE RAMP AT VEGAS!!!

LAKME SALONS METAMORPHOSE CREATE ECSTATIC HAIR DESIGNS!

DECODING THE HAUTE

INDIA INTERNATIONAL JEWELLERY & THE FDCI COUTURE WEEK’14

Leader of the Pack

THE CLASSIQUE COLLECTION

By Vipul Chudasama

WELLA PROFESSIONALS VICE PRESIDENT OF EDUCATION FABIO SEMENTILLI DISHES ABOUT LEADERSHIP, WORK-LIFE BALANCE AND HIS STRICT “MENTOR OR ENTER” PHILOSOPHY.

T

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Gets Graphic!!!

By Vipul Vipul Ch Chudas hudasama hudasama

COLLECTION

THE TH E CL CLAS ASSI AS SIQ SI QUE QUE QU

—TRACY MORIN

homas Edison may have said that genius is 99 percent perspiration, but Fabio Sementilli embodies the notion. The self-described “hairdresser at heart” had humble beginnings: Inspired by his stylist sister, Mirella, he attended beauty school in Toronto in the mid-’80s so the duo could fulfill their dream of opening a salon—though at first they saw only a client or two per day and practiced more on mannequins than live models. But within a decade, they’d grown their enterprise to three locations, with nearly 100 people on staff. “I’ve truly come by everything honestly in my career; fundamentals are key, and there’s no shortcut to technical mastery,” Sementilli muses. “Still, I always knew there was more for me—I wouldn’t be working behind the chair for life.”

Indeed, Sementilli sought advanced training and competitions fresh out of school, and the brother-sister pair rose to dominance—think world championships, gold medals and stints as Canadian team coaches—as they juggled salon clients and trained budding stylists. Sementilli then conquered editorial competitions and became an acclaimed platform artist before officially joining Wella Professionals in 2006—spurred on by Mirella to spread his wings beyond the salon. “I was always very loyal to my family business, but I believed this was the best way to help my brothers and sisters in the industry,” Sementilli recalls. “Leadership is not about age; it’s about attitude.”

In 2013, Wella named Sementilli Vice President of Education, but he balances work and family life with his usual organization, focus and a few rules he laughingly calls “the world according to Fabio.” He’s a stickler about his “mentor or enter” philosophy—everyone on his team is expected to “get in the game” through mentoring, education or competitions—and he credits his own mentors (Mirella and Wella Canada’s Joe Iannuzzi) for teaching him “true leadership through character, generosity and human concern.” His next goals for Wella education: Move toward a regional/local strategy; build the perfect education experience; and reach stylists through every touchpoint, balancing technical excellence with business education.

“Hairdressers need to look beyond the sizzle and find partners who help them grow both their business and creativity,” Sementilli concludes. “Any good member of a tribe learns from his elders.”

VIVIENNE MACKINDER

Top: Fabio Sementilli is on hand at Sebastian’s What’s Next Awards; Bottom: Sementilli offers tips on stage.

Subscription ........................1 Year ..................... 2 Years .........................3 Years

THE WORLD ACCORDING TO FABIO Sementilli’s ground rules for balancing work and home life: • I never spend more than two weekends in a row away from my family.

• I’m never away for more than one week—even if I can only come home for one night.

• Every time I travel, I have three requirements: Make sure my time is used effectively; gather info to enrich Wella; and connect with schools, instructors and/or students.

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Please fill in the order form and mail with your remittance to : Subscription Department - Beauty LaunchPad India, Beauté Espace Media Pvt. Ltd. 1500 B & C, Devika Tower, Nehru Place, New Delhi - 110019 Tel: 011 41324044/45 Sarvesh Singh (North): + 91 - 8586931155 K. Nanda Kumar (South): + 91 - 9962557223 Prashant A. Sangle (West): + 91 - 9870923100 Nilesh Kr. Dubey (West): + 91 - 8452050548 / 9022986648 Amitabha Mallik (East): + 91 - 9163255919 Url: www.beauteespace.net; www.salonnspaguru.com Facebook: https://www.facebook.com/BeauteEspace.net

Terms & Conditions : This is a limited period offer. Rates & offer valid in India only. Allow 3-4 Weeks for processing of your subscription. Payment can be made only through cheque, demand draft and not cash. Beauté Espace Media Pvt. Ltd. will not be responsible for postal delays, transit losses or mutilation of the subscription form. All disputes are subject to the exclusive jurisdiction of competent courts and forums in Delhi/New Delhi only. Beaute Espace Media Pvt. Ltd. reserves the right to accept or reject any or all forms at their absolute discretion without assigning any reason.

BUSINESS /Training

Taking

INDIA to the

WORLD

WITH AN AIM TO REACH INTERNATIONAL HEIGHTS IN THE BEAUTY ARENA WORLDSKILLS ANNOUNCED THE FINALISTS IN THE BEAUTY THERAPY CATEGORY. THE FINALISTS WILL BE GIVEN SPECIALISED INDUSTRY TRAINING TO COMPETE IN WORLDSKILLS 2015 TO BE HELD IN SAO PAULO 2015.

B

eauty &Wellness Sector Skill Council (BWSSC) a not for profit organization promoted by CII with financial support from the National Skill Development Corporation had conducted the National World Skill Competition at Clarion Hotel, New Delhi. National- World Skill Competition is an initiative of NSDC and CII which has been leading India’s participation at the World Skills International Competition since 2011. The competition was opened by Dilip Chenoy, MD and CEO NSDC and Vandana Luthra, VLCC Founder & Vice-Chairperson and Chairperson, Beauty & Wellness Sector Skill Council.

Dilip Chenoy said, “The primary aim of the competition is to elevate the level of skills in young people and demonstrate that careers based on the vocational education are viable first choice career options. The idea is to enable young people in India to first compete nationally and then compete against the best of the world, and because the person gets selected to represent India it creates an aspiration in youth to actually win the competition. If someone wins a medal it will encourage others to join the industry and continue in this field. The WorldSkills competitions provides a fantastic opportunity to benchmark skills within a country, against the rest of the world. At all levels, competitors are benchmarked against their peers – locally, nationally and internationally.”

“Moreover, with the rapid increase in the disposable income taking place in our country, the beauty and wellness industry is expected to grow at a high rate. Hence, competitions such as these will only encourage the youth of our country to come forward and showcase their skills to the world in this domain. We are investing in the training of our contingent and are certain that they will make us proud at the global level.” he further added.

Vandana Luthra added, “As an organization committed

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to the skills cause to promote social inclusion and youth empowerment in India, we feel the WorldSkills Competition provides the best platform to the young men and women of this country to display what they are capable of and also benchmark themselves against their counterparts from the rest of the world. Participation of our youth in competitions such as WorldSkills could help erase concerns around career prospects post gaining a vocational qualification and will make our young boys and girls voluntarily enrol for skill development-related courses.”

However the National Selection of the WorldSkills India in the ‘beauty therapy’ category ended in great opportunities and hope, for all the 21 semi-finalists. These 21 contestants were chosen as the winners of the regional level competitions held across North, South, North- East and West zones. The national level round commenced on September 23, 2014 and ended on 25th September with five finalists, who will be competing at the final selection to represent India at the WorldSkills International (WSI) Competition 2015 to be held at Sao Paulo Brazil in August 2015. The jury panel includes Maya Paranjapayee, Dr Sneha Prabhudabholkar, Disha Meher, Violet Goswami, Satya Sharma, Madhumita Saikia, Dr Blossom Kochhar, Harshda Takkee, Kalyani Urmani, Rekha Chaudhari, Leena Khandekar, Anubha Dawar and Lata Khanchandani. The five winners declared were Dhruti Barad – West Zone, Neha Chande – West Zone, Vaghisha Raj – North Zone, Ravina Parmar – West Zone and Manashi Bharati – South Zone. And all the 21 contestants were offered a placement by VLCC at the centre of their choice. The whole process of selecting the best of candidates took more than six months.

Dr Blossom Kochchar, Chairperson, Blossom Kochchar Group of Companies explained, “We are judging on all the

aspects such as their techniques, hygiene, cleanliness and soft skills as well. It has been very exciting as all the participants are very young and very talented.”

To make them at par with the international level, all five winners will undergo specialized industry training for 5 - 6 months, before they compete at the final selections. The winner of the finals will represent India at the WorldSkills International Competition, Sao Paulo, Brazil in August 2015.

Talking on the initiative Annu Wadhwa, COO, BWSSC explained, “Beauty and Wellness industry has never been aspirational, this is not a conscious career choice that a person makes, either it’s taken as a hobby, or usually the target audience who goes into this are from LIG or the lower MIG. If at all upper HIG individuals or from HIG opt for this field they go abroad for certification as there are no standards and benchmarks available here. So the whole mandate to create the skill council is to create that standard in the country and to reposition the beauty industry in a different league where it becomes aspirational and a conscious career choice.”

WSI is the largest skill competition in the world, organised once every two years in one of the member countries. More than 1000 contestants below the age of 22, compete for gold, silver and bronze medals, in over 46 skills. The competition is held over a span of four days. b e au t y lau n c h p ad | 1 0 .14

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SAS Group Company

BUSINESS /Packaging

Package Deal KERATIN COMPLEX EMBRACES A USER-FRIENDLY PACKAGING REVOLUTION FOR ITS ENTIRE PRODUCT PORTFOLIO. —TRACY MORIN

R

ebranding oneself is always a process (just ask Miley Cyrus), but after a 10-month-long team effort, Keratin Complex is putting the final touches on a complete overhaul of its packaging—while keeping its revered formulations intact (keratincomplex.com). The goal, according to Keratin Complex Creative Director Kirstin Gundersen: Transform and elevate the entire product portfolio, from sketch to production. “We pulled accent colors from the old packaging and reimagined them as the focus and primary color palette,” she details. “The palette brightens up the backbar and carries the Keratin Complex brand image all the way through, from in-salon services to at-home maintenance.”

The team created new looks for the company’s entire product lineup, including Keratin Care and Keratin Color Care shampoo and conditioners as well as the Blondeshell, Infusion Therapy and Style Therapy collections. First, shampoos and conditioners were upgraded with custom-created, oval-shaped bottles designed to be visually appealing—think chic and modern, with unique slanted tops—and are available in two sizes for consumers and professionals. The 13.5-ounce retail size is ergonomically designed for a comfy grip while boasting easier dispensing thanks to a flip-open cap at the bottom; 1-liter custom-molded professional bottles feature pumps in two variations of gray to more easily distinguish between shampoo and conditioner. “This design concept was inspired by a perfume bottle; the sketch was scribbled down and presented in a think-tank environment,” Gundersen relates. “From there, the bottle took on a really unique shape and modern identity.”

Meanwhile, the Style Therapy collection is now packaged in sleek, matte-black cylinder bottles with matching actuators and caps. Product names pop in metallic green and silver, with the Keratin Complex logo featured prominently along the top off each component for added wow factor and a cohesive look. Finally, repackaging for the he Infusion Therapy collection, still in its conceptual stages, will roll out later this year. “This This has truly been a collaborative effort,” Gundersen marvels. “All of our team members feel as though they’ve had their fingerprint on the project, so we’re all very excited about this rebrand!”

PUMPED-UP PACKAGING Formulas will stay intact, but Keratin Complex packaging gets a reboot:

SHAMPOOS AND CONDITIONERS: New flip-top, oval-shaped bottles with

unique slanted tops in professional and retail sizes (13.5 and 33.8 ounces)

STYLE THERAPY COLLECTION: Sleek, matte-black cylinder bottles with matching actuators and caps

INFUSION THERAPY COLLECTION: New packaging launching in late 2014

This design concept was inspired by a perfume bottle; the sketch was scribbled down and presented in a think-tank environment.”

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luxury

SAS LOGISTICS INDIA

WE HANDLE

JMD SUPPLY CHAIN SOLUTION PVT. LTD.

WITH CARE

FREIGHT AND CUSTOM CLEARANCE SERVICES

AIR SERVICES

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For Queries Please Contact : Mr. Ashok Kumar Dubey, Director, +91 9650195222, +91 8860638340; Raju Pant, Senior Manager - +91 8860638342, +91 9650716173 Mumbai Head, Mr. Joe Fernando - 09967453336 For Custom Clearance Query Please Contact : Deepak Kataria - +918860638343 Branch Office Address :- Heritage Apartment Ist Floor room no. 102, Near VVF limited next to Aryan college sion killa, Sion east mumbai -400022

EVENT/Review

Business of Beauty 2014 PROFESSIONAL BEAUTY INDIA, LEADING COSMETIC AND BEAUTY TRADE SHOW, RECENTLY HOSTED ITS SIXTH EDITION IN THE CAPITAL. WITNESSING A HUGE TURNOUT OF VISITORS, INCLUSIVE OF PROFESSIONALS AS WELL AS THE CONSUMERS, THE TWO DAY BEAUTY EVENT PROVIDED A PLATFORM FOR THE INDUSTRY ENTHUSIASTS AND THE CONNOISSEURS. WITH PARTICIPATION FROM CLOSE TO 250 BRANDS, INCLUDING THE OFFICIAL MAKE -UP PARTNER, KRYOLAN; ASSOCIATE SPONSOR, BEAUTY PALACE; AROMA MAGIC, BEAUTY & BEYOND, COLOURNOW COSMETICS, COLORISTA, C2P, ESSKAY, GTG KOREA, INTERNATIONAL BEAUTY PARTNERS, KIANA, LURE NAILS, MAKEUP STUDIO, MARC, MARVIE ANN BECK, MAX FACTOR, MIX EDGE LCC, NIRVEL COSMETICS, PERISH PROFESSIONAL, RANARA NAILS, SALLY HANSEN, SAKHI, SEASOUL, STREAMLINE SERVICES, STUDEX, TEMPTU AND VLCC AMONGST MANY OTHERS, THE EVENT HAD SOMETHING ON OFFER FOR ALMOST EVERYONE.

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F

rom the latest in make-up to organic beauty, this year’s exhibition floor was packed with workshops and demonstrations on the upcoming trends in the beauty and wellness industry. Some of the educational sessions included a workshop on make-up, hair and nails by leading artists, Carlo Oliveri, Charmaine Rao, Gurpreet Seble, Isao Tokumi, Jorge Jimene, Leanne Simmons, Leyla, Manisha Chopra, Marvie Ann Beck, Pradeep Das, Raman Bhardwaj and Vipul Chudasama to name a few.

Also seen at the two day event were innovations from the Professional Beauty team including the VTCT, ‘Visions of India’ competition, where the international accreditation centre conducted a national makeup competition. Trade buyers also experienced an exclusive skin demonstration lounge, that displayed live skin demos through both days of the show by brands of the likes of, Atelo, Babor, Biosols, Bodycare, Blossom Kochhar, Casmara, Inatur, Rica, Serenite and Yellow Rose.

Apart from showcasing the Indian brands and companies, the exhibition also paved way for some noteworthy International brands in the country,

widening the prospects of their products amongst the Indian clientele.

Commenting on his experience of participating at the event, Pedro Periche of Periche Professional said, “It is the first time for us in India and it has definitely been a great experience.

We have learnt a lot about the culture and way of business in the country, and are excited to expand our business in India.”

Sharing their experience of the two day extravagant beauty carnival, some of the notable industry players made significant remarks.

“We had a great experience over the last two days, the organisation has been good. The venue has been very accessible to our clients. Over all it has been a good experience. We wish the organisers best of luck for upcoming events. Looking forward to our participation again next year.” —

Pradeeb Verma, Kryolan Cosmetics

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EVENT/Review “This is the third year in a row where Professional Beauty has hosted a show where new companies have participated. It’s growing day by day and we have seen potential clients coming from various parts of the country. We hope it continues to grow even more in the years to come.”

— Sunil Bajai, Kiana “Good experience, good people, new things to see, we launched a new hair care brand and we got a tremendous response. Overall it was a wonderful show, as always. I wish Professional Beauty great success in future and look forward to many great shows.”

—Shubham Virwani,

Esskay Beauty

“Professional Beauty Delhi was a nice experience with great crowd. The best part about the fair was that, we met buyers from various cities including, Chandigarh, Jaipur, Lucknow to name a few. Visitors buying capacity was very good, great to see the industry flourish.”

— Shivani Sharma, Lure Nails

Model: Amanat from Model N Anchors Photography: Haran Kumar

Sharing his perspective, Vikas

Vij, managing director, Professional Beauty said, “Having

received phenomenal response across all 6 shows we’ve hosted in the last 21 months across India, we have successfully made Professional Beauty an exceptional event and platform for the international and Indian beauty industry to gather at each year for the latest news, events and launches.

We are extremely glad that the Indian beauty, hair and spa sector finally has an industry event to call its own, at par with the best in the world.”

The Professional Beauty Show is recognised as one of the leading beauty and cosmetics shows in the world.

Located in twelve cities across the globe it annually brings together over 1,25,000 trade buyers from salons, spas, hotels, and training academies to meet leading hair, beauty, cosmetics and spa brands in order to do big business. And 2015 is expected to be bigger as Professional Beauty India is all set with its upcoming shows lined up for Bengaluru (2-3 March), Kolkata (6-7 April), Delhi (6-7 July) and Mumbai (28-29 September).

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Another eventful part of the day two of Professional Beauty was a special autumn/winter exquisite look created by the Kryolan International artist, Leanne Simmons exclusively for Beauty Launchpad India.

I’ve been with kryolan City London for 4 years working in all genres of make-up. My experience at the show was amazing, there was great atmosphere and everyone was very welcoming and I had a fantastic response to my demonstrations. I based this look in particular to be current and focusing on trends, using lots of fresh corals and graphic liners to bring a fun and youthful feel.”

— Leanne Simmons

EVENTS CALENDAR

SUNDAY

Monday

October 2014 Tuesday

Wednesday

Thursday

Friday

Saturday

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Interbeauty Bratislava, Slovakia Incheba Inc. www.incheba.sk/#&panel1-1

Professional Beauty Dublin Dublin, Ireland Professional Beauty www.professionalbeauty. co.uk/page.cfm/Action=Form/ FormID=67/t=m

Beauty & wellness expo Sacramento, usa Bewell expo llc www.feriabellezaysalud.com/

Cosmobeaute Indonesia Jakarta, Indonesia Ecmi Trade Fairs S.E.A Sdn Bhd www.cosmobeauteasia.com/

Clinical Cosmetic & Reconstructive Expo London, Uk Nineteen Events Ltd. www.ccr-expo.com/

Beauty 14 Expo Kuala, Lumpur, Malaysia Interexpo (M) Sdnbhd www.beautyexpo.com.my

Salon International London, Uk Reed Exhibitions www.salonexhibitions.co.uk/

Anti Aging Medicine & Spa China Beijing, China Informa Exhibitions Singapore www.aascevents.com/en/about/

Professional Beauty Manchester Manchester, Uk Professional Beauty www.professionalbeauty.co.uk/ Content/Manchester-North

Esthtics & Spa Philadelphia Philadelphia, Usa Aesthetic Expo www.philadelphia. skincareshows.com/

Beauty World Japan Osaka, Japan Message Messe Frankfurt Corporation www.beautyworldjapan.com/ tokyo/e/

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