Market Guerrilla Pygmalion-CROATIA Lesson for students
Author: Tomislav Tot Construction and Geodesy Vocational School Osijek, Croatia
What is ‘’Guerilla marketing’’
Type of marketing that uses cheap and unusual methods to gain customer attention. Instead of a lot of money, guerilla marketing requires time, creativity and energy. Guerilla marketing includes three main elements: surprise, outspread, and low cost. Main task is to catch the customer's attention
Types of guerilla marketing 1. Viral advertising 2. Ambient advertising 3. Presence advertising 4. Wild posting 5. Giveaway 6. Hidden advertising 7. Alternative advertising 8. Experimential advertising
Motivating the Learning Engine to Increase Student’s School Professional and Social Success and Reduce Absenteeism 2019-1-RO01-KA229-063851 Project Funded By The European Union
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