Beyond Baking April 2015

Volume 79, Issue 4

INSIDE THIS ISSUE

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BAKING & PASTRY ARTS SCHOLARSHIPS Apply Now for 2015 WBA Scholarship

6

MILLENNIALS & THE BAKING INDUSTRY Maximizing the Potential of Millennials

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BLUEPRINT FOR PROSPERITY Innovative School-to-Work Grants яБо Cover Photo: French Macarons

WBA Member Services Center

Phone: (800) 542-2688 Fax: (414) 258-5582 Email: info@wibakers.com Website: www.wibakers.com

2514 S. 102nd Street West Allis, WI 53227

BOARD OF DIRECTORS 2015 Chief Executive Officer Dave Schmidt, CMB

Wisconsin Bakers Association

West Allis, WI

(414) 258-5552

Lodi, WI

(608) 592-4115

Executive Committee Interim President - David Weber Vice President - OPEN Treasurer - OPEN Allied Rep. - OPEN

Weber’s Bakery

Board Trustees Judy Baggenstoss Bob Hiller

Melody Cookies Rollin Pin Bakery

Oak Creek, WI Janesville, WI

(414) 762-2720 (608) 754-8267

Directors-At-Large Ken Heil Susan Bice Tamara Mugerauer Judy Semrad Brandon Grebe

Sweet Perfections Bake Shoppe Waukesha, WI Sweetheart Cakes Port Washington, WI Tamara’s the Cake Guru Oshkosh, WI Muskego Marketplace Foods Muskego, WI Grebe’s Bakeries Milwaukee, WI

(262) (262) (920) (262) (414)

446-2253 284-6221 236-9144 679-1166 543-7001

Wisconsin Bakers Association Wisconsin Bakers Association

(414) 258-5552 (414) 258-5552

WBA Staff Debbie Lowery Jessica Hoover

West Allis, WI West Allis, WI

The WBA is a nonprofit organization dedicated to helping members increase their baking and business knowledge, fostering the education of future bakers, keeping members informed about developments in the baking industry and legislative matters affecting them, and representing members’ interests at the state and federal government levels.

It’s That Time of Year Again…

Apply now for Baking and Pastry Arts Scholarships

By Jessica Hoover

May can be a very busy month for bakers as well as students getting ready to graduate from high school and planning to enter the baking/pastry arts field.

Many high school seniors are likely to be overwhelmed with activities from Prom to Finals to Graduation! Before the calendar fills up, remember to apply for scholarships if you haven’t already done so.

The Wisconsin Bakers Association (WBA) is proud to offer two scholarships for students entering Baking and Pastry Arts programs. Between the two awards, more than $30,000 has been given to students since our first scholarship program began in 1984.

Photo credit: Apuch from Philadelphia, USA (Graduation Cap etc.) via Wikimedia Commons

The WBA has a national scholarship, the Robert W. Hiller Scholarship, available for students pursuing a degree (master’s, doctorate, associate, bachelor’s or diploma) in a baking/ pastry arts-related field that prepares candidates for a retail baking profession. The WBA established the Robert W. Hiller Scholarship to support and encourage people who have demonstrated a passion for a profession in the baking/pastry arts field. A $1,000 scholarship will be awarded per academic year to the applicant who can best demonstrate this career commitment.

In addition to the R.W. Hiller Scholarship, the WBA also offers the WBA Scholarship. This is a $1,000 scholarship given annually since 1984 to Wisconsin students in the baking profession. Only Wisconsin residents can apply for the WBA Scholarship. A limited number of scholarships are available each year, and there is no deadline for the scholarship application.

The WBA offers scholarships as a way to provide financial support for the education of students who will be the future of the Baking Industry. The Scholarship Committee will review all completed applications. All scholarships given through the WBA are awarded without regard to age, sex, race, religion, marital status, national origin, handicap or sexual preference. For more information about the Robert W. Hiller Scholarship or the WBA Scholarship, email info@wibakers.com or call the WBA Member Services Center at (800) 542-2688.

If you are planning to pursue a career in Baking and Pastry Arts, consider applying for a scholarship. There is still plenty of time to submit your scholarship application before the deadline!

After you’ve submitted your scholarship application, don’t forget to visit your local bakery and order a graduation cake! BB BEYOND BAKING

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WBA SCHOLARSHIP APPLICATION FORM PLEASE PRINT OR TYPE To: WBA Education Committee I _________________________________________, am applying for a WBA Baking Scholarship, which I understand, will be applied toward the tuition of the baking school of my choice. I intend to apply for acceptance in the baking program at: __________________________________________________ beginning ________________________________________ (Name of Baking School) (Semester Date) Name:________________________________________________________Social Security No.______________________ (Last) (First) (Middle) Address: ____________________________________________________________________________________________ (Street) (City) (State) (Zip) Phone: ___________________________________________ Birth Date_________________________________________ (Area) EDUCATION: Highest Grade Dates Attended Name of High School Location Completed From________To______ 1)___________________________________________________________________________________________ 2)___________________________________________________________________________________________ 3)___________________________________________________________________________________________ (Other Schools) WORK RECORD

Total Starting Date Hours Date Left Worked 1)__________________________________________________________________________________________ Firm name

Address

2)__________________________________________________________________________________________ 3)__________________________________________________________________________________________

Page 1 of 2

WBA BAKING SCHOLARSHIP APPLICATION

Page 2

DESCRIPTION OF YOUR JOB

REASON FOR LEAVING

Job #1 Above____________________________________________ ___________________________________________ Job # 2 Above___________________________________________

___________________________________________

Job # 3 Above ___________________________________________ ___________________________________ ________ REFERENCES Name

Address & Phone

Business or Occupation

1)__________________________________________________________________________________________ 2)__________________________________________________________________________________________ 3)__________________________________________________________________________________________ WHY I BELIEVE THAT I DESERVE AND NEED A BAKING SCHOLARSHIP ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________

The scholarship will be awarded by the WBA Education Committee on the basis of education, work experience, financial need and information furnished by your references.

Signed this ______ day of ____________, 20_________ ______________________________________________ (Applicant’s Signature) INSTRUCTIONS: Mail completed application with written references to Dave Schmidt, CEO, Wisconsin Bakers Association, Inc., 2514 S. 102nd Street Suite 100, West Allis, WI 53227

Millennials and the Baking Industry

Knowing the mindset and needs of Millennials is essential to the success of any business

By Nicole Haase

In 2014, it was estimated that Millennials – people born between 1980-2000 – make up 36% of the workforce. By comparison, the generation before them – the Gen Xers – comprises just 16%. By 2020, it’s expected that Millennials will be half of the workforce.

Knowing the mindset and needs of Millennial workers is essential to the success of any business. There is a need for communication and thoughtful understanding between generations. As these young people enter the workforce, they bring a new worldview. Accommodating Millennials and learning how to maximize their potential is just smart business.

Millennials know they have a reputation and that older generations look down on them as prima donnas who are lazy, narcissistic, needy and entitled. Frankly, Millennials need better PR. For the most part, that generation doesn’t want anything much different than their predecessors – they’re just more willing to speak up and ask for it. They have vocal demands as opposed to internalized desires.

Their forthrightness is an asset, not a liability. They’re a communicative generation – ask them what they need from you, how you can help them succeed and what their vision is for both their own career path and the company’s trajectory. It shouldn’t be “us versus them” when dealing with generational differences and both sides need to accept and respect that.

A bakery may want to hire a recent graduate and only see their short-term usefulness, but the student will be looking to see where they will be in a year or two or more. They want to be able to see long-term growth opportunities. The idea that they’d still be just mixing in a year’s time does not appeal to them. They want to continue to add to their skill-set in meaningful ways. They want to be engaged and motivated and they want to make a difference.

This group came into adulthood in the middle of a recession. They have unprecedented debt. They experienced how their parents missed their childhood while working excessive hours only to see it all disappear when the bubble burst. While they do need to pay their bills, they prioritize a sense Continued on next page

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of accomplishment, meaningful work and personal fulfillment over their paycheck. This generation grew up with all the information they could ever need readily accessible. Managers and other upperlevel talent can no longer exist primarily as gate-keepers of information. The value in management is not in sharing their knowledge, but their experience. Millennials look to managers to be mentors.

Students can go online and watch tutorials on how to mix, shape and bake bread from hundreds of sources. They have unlimited access to an unstructured flow of information. Their desire for more and varied ideas is often mistaken by older generations as a being disloyal or scattered. Instead of viewing their thirst for more as a negative, foster the curiosity of these Millennial workers.

If Millennials are the largest part of the workforce, they’re also the largest part of your customer base. Your employees most know what your customers want – they are them. You have a built-in focus group of consumers who are looking to spend money. Utilize their power.

As Baby Boomers retire, there is both a need to fill out the workforce and deal with the leadership gap that will emerge with too few Gen Xers to step into the role. Harness the enthusiasm, curiosity and desire of your Millennial workers and use the opportunity to help shape them into the workers that you want to have.

While the baking industry is all about embracing and utilizing centuries old ideas and techniques, we’re doing them in a modern way. We’re smarter about the science, we use the best, most effective equipment and technology. If we’re willing to adapt to the changing times in terms of knowledge, tools and ingredients, why aren’t we willing to do so with our employees?

With the return of artisanal baking comes the need for dedicated, experienced employees, but it’s important to remember that there are few opportunities to gain that specialized experience. Recent culinary graduates are willing to work hard, but dislike the concept of “paying your dues” as the main path to advancement simply because that’s how the older generation had to do it. They are aware of their skills and are eager to put them to use. Stifling that and having disdain for their eagerness is to a company’s detriment.

No employee, whether they have 10 days or 10 years of experience, will be exactly what you need them to be when you hire them. Each new hire has to learn the ways of your bakery and the specific details that help you to operate smoothly and efficiently. The Millennials that are graduating culinary school come to you with a fantastic knowledge base and are eager to learn the rest - you only have to be willing to train them.

Don’t be reluctant to re-define. Millennials are the predominant members of the workforce, so maybe it’s not them doing things wrong. Perhaps we need to become flexible in understanding what they bring to the table. Don’t be stuck on the process or “that’s how we’ve always done it” – you’ll lose valuable young talent who aren’t afraid to find a place that is willing to consider their feedback and not force them into narrow ideas of right and wrong in the workplace. Remember that the end results are important, not necessarily the formal process of how they’re achieved. BB

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Department of Workforce Development Secretary's Office 201 East Washington Avenue P.O. Box 7946 Madison, WI 53707-7946 Telephone: (608) 266-3131 Fax: (608) 266-1784 PressEmail: release by State of Wisconsin DWD sec@dwd.wisconsin.gov

Blueprint for Prosperity: DWD Secretary Announces Intent to Award $2.5 Million for Second Round of Innovative School-toWork Grants Scott Walker, Governor Reginald J. Newson, Secretary

Wisconsin Department of Workforce Development (DWD) Secretary Reggie Newson announced DWD’s to award 45 grants totaling $2.5 million to develop or expand employer-driven training FORintent IMMEDIATE RELEASE Thursday, April 2, 2015 programs that prepare high school pupils for workforce or post-secondary education success in CONTACT: DWD Communications, 608-266-2722 high-demand Grant funding will train up to 1,102 high school students and could involve On the Web: fields. http://dwd.wisconsin.gov/dwd/news.htm On Facebook: employment at http://www.facebook.com/WIWorkforce up to 250 employers.

On Twitter: @WIWorkforce

“Governor Walker’s Wisconsin Fast Forward – Blueprint for Prosperity High School Pupil grant Blueprint for Prosperity: DWD Secretary Announces Intent to Award program is addressing the skills gap while strengthening career and technical education in our $2.5 Million for Second Round of Innovative School-to-Work Grants state,” says Secretary Newson. “This second round of grant awards will help develop a young and MADISON – Wisconsin Workforcewith Development (DWD) training Secretary Reggie Newson today required by ready-to-work pipeline Department of skilled ofworkers the industry and certifications announced DWD's intent to award 45 grants totaling $2.5 million to develop or expand employer-driven training Wisconsin employers.” programs that prepare high school pupils for workforce or post-secondary education success in high-demand fields. Grant funding will train up to 1,102 high school students and could involve employment at up to 250 employers.

DWD issued a Grant Program Announcement (GPA) in December 2014 for up to $3 million in

potential awards forWisconsin high school pupil working training programs that include work-based "Governor Walker's Fast Forward – Blueprint for Prosperity High School Pupil grant program is learning, addressing thepreparation skills gap whileand strengthening career and technical in our state," says Secretary apprenticeship dual credit models.

Intenteducation to award projects ensure that graduates Newson. "This second round of grant awards will help develop a young and ready-to-work pipeline of skilled gainworkers industry-recognized certifications from the 2013 Wisconsin Act 59 approved list and receive job with the industry training and certifications required by Wisconsin employers." placement opportunities in high-demand fields.

DWD issued a Grant Program Announcement (GPA) in December 2014 for up to $3 million in potential awards for high school pupil working training programs that include work-based learning, apprenticeship preparation and Governor Walker’s Wisconsin Fast Forward program was quickly approved in 2013 with overwhelming dual credit models. Intent to award projects ensure that graduates gain industry-recognized certifications from the 2013 Wisconsin approvedthe list skills and receive job placement opportunities in high-demand bipartisan supportAct to59address gap through a $15 million investment in fields. grants to employers

for customized skills training to fill current job openings and ongoing skill requirements. The program Governor Walker's Wisconsin Fast Forward program was quickly approved in 2013 with overwhelming bipartisan is administered by the theskills OSD, developed an effective that businesses to support to address gapwhich throughhas a $15 million investment in grantsprocess to employers forenables customized skills training to fill current job openings and ongoing skill requirements.

The program is administered by the OSD, easily apply for grants. which has developed an effective process that enables businesses to easily apply for grants.

March 2014, Governor Walker signedsigned legislation under his Blueprint for Prosperity initiative to invest aninitiative to InInMarch 2014, Governor Walker legislation under his Blueprint for Prosperity additional $35.4 million in the Wisconsin Fast Forward program to reduce technical college wait lists in highinvest an additional $35.4 million in the Wisconsin Fast Forward program to reduce technical college demand fields, enhance employment opportunities for persons with disabilities and support collaborative schoolwaitto-work lists in high-The demand fields, enhance employment opportunities persons withand disabilities projects. first round of High School Pupil Worker Training grants funded for 30 projects to train employ 949 high school students. and support collaborative school- to-work projects. The first round of High School Pupil Worker Training grants funded 30 projects to train and(more) employ 949 high school students.

2015 Wisconsin Fast Forward – Blueprint for Prosperity High School Pupil Intent to Award Grants Applicant

Counties Impacted

Intent to Award

Lakeshore Technical College

Manitowoc, Sheboygan, Calumet

$20,455

Lakeshore Technical College

Manitowoc, Sheboygan, Calumet

$11,932

Lakeshore Technical College

Manitowoc, Sheboygan, Calumet

$14,528

Lakeshore Technical College

Manitowoc, Sheboygan, Calumet

$8,036

Lakeshore Technical College

Manitowoc, Sheboygan,

$20,547

Metal Era

Waukesha, Ozaukee, Milwaukee

$108,673

SEC-7792-E (R. 10/25/2011)

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http://dwd.wisconsin.gov/

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April 2, 2015

Trace-A-Matic

Waukesha, Milwaukee

$118,287

CL&D Graphics

Waukesha, Milwaukee

$141,528

Wisconsin Bakers Association

Milwaukee, Waukesha

$75,865

Fond du Lac Area Association of Commerce

Fond du Lac, Dodge

$43,240

Fond du Lac Area Association of Commerce

Fond du Lac, Dodge,

$42,696

Asset Builders of America, Inc.

Dane, Racine, Milwaukee

$45,150

CESA 2

Walworth, Dane, Jefferson

$52,810

Algoma High School - Algoma School District

Kewaunee, Brown

$26,134*

Community Career Connections, Inc.

Milwaukee, Waukesha

$149,000

Southwest Technical College

Grant, Crawford

$13,660

Sparta Area School District

Monroe, La Crosse

$75,036

Baraboo School District

Sauk

$58,747

Workforce Resource Inc.

Chippewa, Dunn, Eau Claire

$127,777

Milwaukee Area Workforce Investment Board

Milwaukee, Sauk

$56,152

Chippewa Valley Council, Boy Scouts of America

Eau Claire, Chippewa

$41,932

Oak Creek Franklin Joint School District

Milwaukee, Waukesha

$47,000

Northcentral Technical College

Marathon, Lincoln, Langlade, Shawano

$149,806

Wisconsin Indianhead Technical College

Washburn, St. Croix, Polk

$96,631

School District of New Holstein

Calumet, Fond du Lac

$16,570

Milwaukee Public Schools

Milwaukee

$60,637

Fox Valley Technical College

Outagamie, Winnebago, Waupaca, Waushara

$53,779

Madison Area Technical College

Dane, Columbia, Milwaukee, Sauk, Walworth

$66,219

Florence County School District

Florence, Oneida, Marinette

$45,372

Wisconsin Restaurant Association

Dane, Milwaukee

$4,310

School District of Mishicot

Manitowoc, Brown

$71,081

CESA 6

Winnebago, Calumet, Outagamie, Fond du Lac

$55,162

CESA 6

$19,188

CESA 6

Winnebago, Outagamie, Waupaca Winnebago, Outagamie, Fond du Lac, Waupaca

School District of West Salem

La Crosse, Monroe

$20,022

Gateway Technical College

Kenosha, Walworth, Jefferson

$72,826

Wisconsin Rapids Public Schools

Wood, Portage

$33,555

Spooner Machine, Inc.

Washburn, Burnett

$14,200

School District of Beloit

Rock

$23,362

School District of New Berlin

Waukesha

$36,600

School District of New Berlin

Waukesha

$14,675

School District of New Berlin

Waukesha

$46,445

Algoma School District

Kewaunee

$31,447

GPS Education Partners

Waukesha, Milwaukee, Winnebago, Brown, Marinette, Ozaukee, Washington, Walworth, Outagamie, Racine, Marinette, Kenosha

$142,718

Milwaukee Public Schools TOTAL

A summary of each award is available online.

Milwaukee

$69,300

$82,083 $2,525,173*

* Rounded to the nearest whole dollar.

###

A summary of each award is available online. BB

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Upcoming Dessert Holidays May is National Strawberry Month Celebrate World Baking Day May 19th

May 1:

National Chocolate Parfait Day

May 2:

National Truffles Day

May 3:

National Raspberry Tart Day

May 4:

National Candied Orange Peel Day

May 5:

National Chocolate Custard Day

May 5:

Cinco de Mayo

May 5:

National Hoagie Day

May 8

National Coconut Cream Pie Day

May 9:

National Butterscotch Brownie Day

May 11:

Eat What You Want Day

May 12:

National Nutty Fudge Day

May 13

National Apple Pie Day

May 15:

National Chocolate Chip Day

May 17:

National Cherry Cobbler Day

May 18:

National Cheese Soufflé Day

May 19:

National Devil’s Food Cake Day

May 21:

National Strawberries & Cream Day

May 22:

National Vanilla Pudding Day

May 26:

National Blueberry Cheesecake Day

May 26:

National Cherry Dessert Day

May 31:

National Macaroon Day

Check out our service providers!

Alternative Communications, Inc. Jesse Gnas

(781) 204-9067

Wisconsin Bakers Association 2514 S. 102nd St., Suite 100 West Allis, WI 53227 Phone: (414) 258-5552 (800) 542-2688 Fax: (414) 258-5582 info@wibakers.com www.wibakers.com

Associated Bank

Editorial Staff

(262) 367-2200 American Industrial Leasing Tammie Clendenning (800) 444-6230 Aramark Uniform Services Drew Coffey

Carol Carey (414) 321-5129

Publisher

BeneCo of Wisconsin, Inc. Steve Miller (262) 207-1999 Central Office Systems Lori Lindenberg (262) 784-9698 Financial Specialists, Inc. Charlie Popple (262) 544-6099 Soerens Ford John Schultz (262) 781-9800 Les Stumpf Ford Ken Harder (920) 731-5211, ext. 250 D.A. Berther Jim Lidwin (414) 328-1995 Pack-O-Mach Corp.

Bob Morris (763) 571-6677 Practical Baker John Stricker (815) 943-6040 WBA Credit Card Program John Gay (800) 767-2484, ext. 54587 West Bend Mutual Insurance David Nycz (262) 334-5571

Editor

Dave Schmidt, CMB dave@wibakers.com Jessica Hoover jessica@wibakers.com

Copyright Š 2015 Wisconsin Bakers Association, Inc. All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.