Volume 79, Issue 4
INSIDE THIS ISSUE
3
BAKING & PASTRY ARTS SCHOLARSHIPS Apply Now for 2015 WBA Scholarship
6
MILLENNIALS & THE BAKING INDUSTRY Maximizing the Potential of Millennials
9
BLUEPRINT FOR PROSPERITY Innovative School-to-Work Grants яБо Cover Photo: French Macarons
WBA Member Services Center
Phone: (800) 542-2688 Fax: (414) 258-5582 Email: info@wibakers.com Website: www.wibakers.com
2514 S. 102nd Street West Allis, WI 53227
BOARD OF DIRECTORS 2015 Chief Executive Officer Dave Schmidt, CMB
Wisconsin Bakers Association
West Allis, WI
(414) 258-5552
Lodi, WI
(608) 592-4115
Executive Committee Interim President - David Weber Vice President - OPEN Treasurer - OPEN Allied Rep. - OPEN
Weber’s Bakery
Board Trustees Judy Baggenstoss Bob Hiller
Melody Cookies Rollin Pin Bakery
Oak Creek, WI Janesville, WI
(414) 762-2720 (608) 754-8267
Directors-At-Large Ken Heil Susan Bice Tamara Mugerauer Judy Semrad Brandon Grebe
Sweet Perfections Bake Shoppe Waukesha, WI Sweetheart Cakes Port Washington, WI Tamara’s the Cake Guru Oshkosh, WI Muskego Marketplace Foods Muskego, WI Grebe’s Bakeries Milwaukee, WI
(262) (262) (920) (262) (414)
446-2253 284-6221 236-9144 679-1166 543-7001
Wisconsin Bakers Association Wisconsin Bakers Association
(414) 258-5552 (414) 258-5552
WBA Staff Debbie Lowery Jessica Hoover
West Allis, WI West Allis, WI
The WBA is a nonprofit organization dedicated to helping members increase their baking and business knowledge, fostering the education of future bakers, keeping members informed about developments in the baking industry and legislative matters affecting them, and representing members’ interests at the state and federal government levels.
It’s That Time of Year Again…
Apply now for Baking and Pastry Arts Scholarships By Jessica Hoover
May can be a very busy month for bakers as well as students getting ready to graduate from high school and planning to enter the baking/pastry arts field. Many high school seniors are likely to be overwhelmed with activities from Prom to Finals to Graduation! Before the calendar fills up, remember to apply for scholarships if you haven’t already done so. The Wisconsin Bakers Association (WBA) is proud to offer two scholarships for students entering Baking and Pastry Arts programs. Between the two awards, more than $30,000 has been given to students since our first scholarship program began in 1984.
Photo credit: Apuch from Philadelphia, USA (Graduation Cap etc.) via Wikimedia Commons
The WBA has a national scholarship, the Robert W. Hiller Scholarship, available for students pursuing a degree (master’s, doctorate, associate, bachelor’s or diploma) in a baking/ pastry arts-related field that prepares candidates for a retail baking profession. The WBA established the Robert W. Hiller Scholarship to support and encourage people who have demonstrated a passion for a profession in the baking/pastry arts field. A $1,000 scholarship will be awarded per academic year to the applicant who can best demonstrate this career commitment. In addition to the R.W. Hiller Scholarship, the WBA also offers the WBA Scholarship. This is a $1,000 scholarship given annually since 1984 to Wisconsin students in the baking profession. Only Wisconsin residents can apply for the WBA Scholarship. A limited number of scholarships are available each year, and there is no deadline for the scholarship application. The WBA offers scholarships as a way to provide financial support for the education of students who will be the future of the Baking Industry. The Scholarship Committee will review all completed applications. All scholarships given through the WBA are awarded without regard to age, sex, race, religion, marital status, national origin, handicap or sexual preference. For more information about the Robert W. Hiller Scholarship or the WBA Scholarship, email info@wibakers.com or call the WBA Member Services Center at (800) 542-2688. If you are planning to pursue a career in Baking and Pastry Arts, consider applying for a scholarship. There is still plenty of time to submit your scholarship application before the deadline! After you’ve submitted your scholarship application, don’t forget to visit your local bakery and order a graduation cake! BB BEYOND BAKING
3
APRIL 2015
WBA SCHOLARSHIP APPLICATION FORM PLEASE PRINT OR TYPE To: WBA Education Committee I _________________________________________, am applying for a WBA Baking Scholarship, which I understand, will be applied toward the tuition of the baking school of my choice. I intend to apply for acceptance in the baking program at: __________________________________________________ beginning ________________________________________ (Name of Baking School) (Semester Date) Name:________________________________________________________Social Security No.______________________ (Last) (First) (Middle) Address: ____________________________________________________________________________________________ (Street) (City) (State) (Zip) Phone: ___________________________________________ Birth Date_________________________________________ (Area) EDUCATION: Highest Grade Dates Attended Name of High School Location Completed From________To______ 1)___________________________________________________________________________________________ 2)___________________________________________________________________________________________ 3)___________________________________________________________________________________________ (Other Schools) WORK RECORD
Total Starting Date Hours Date Left Worked 1)__________________________________________________________________________________________ Firm name
Address
2)__________________________________________________________________________________________ 3)__________________________________________________________________________________________
Page 1 of 2
WBA BAKING SCHOLARSHIP APPLICATION
Page 2
DESCRIPTION OF YOUR JOB
REASON FOR LEAVING
Job #1 Above____________________________________________ ___________________________________________ Job # 2 Above___________________________________________
___________________________________________
Job # 3 Above ___________________________________________ ___________________________________ ________ REFERENCES Name
Address & Phone
Business or Occupation
1)__________________________________________________________________________________________ 2)__________________________________________________________________________________________ 3)__________________________________________________________________________________________ WHY I BELIEVE THAT I DESERVE AND NEED A BAKING SCHOLARSHIP ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________
The scholarship will be awarded by the WBA Education Committee on the basis of education, work experience, financial need and information furnished by your references. Signed this ______ day of ____________, 20_________ ______________________________________________ (Applicant’s Signature) INSTRUCTIONS: Mail completed application with written references to Dave Schmidt, CEO, Wisconsin Bakers Association, Inc., 2514 S. 102nd Street Suite 100, West Allis, WI 53227
Millennials and the Baking Industry
Knowing the mindset and needs of Millennials is essential to the success of any business By Nicole Haase
In 2014, it was estimated that Millennials – people born between 1980-2000 – make up 36% of the workforce. By comparison, the generation before them – the Gen Xers – comprises just 16%. By 2020, it’s expected that Millennials will be half of the workforce. Knowing the mindset and needs of Millennial workers is essential to the success of any business. There is a need for communication and thoughtful understanding between generations. As these young people enter the workforce, they bring a new worldview. Accommodating Millennials and learning how to maximize their potential is just smart business. Millennials know they have a reputation and that older generations look down on them as prima donnas who are lazy, narcissistic, needy and entitled. Frankly, Millennials need better PR. For the most part, that generation doesn’t want anything much different than their predecessors – they’re just more willing to speak up and ask for it. They have vocal demands as opposed to internalized desires. Their forthrightness is an asset, not a liability. They’re a communicative generation – ask them what they need from you, how you can help them succeed and what their vision is for both their own career path and the company’s trajectory. It shouldn’t be “us versus them” when dealing with generational differences and both sides need to accept and respect that. A bakery may want to hire a recent graduate and only see their short-term usefulness, but the student will be looking to see where they will be in a year or two or more. They want to be able to see long-term growth opportunities. The idea that they’d still be just mixing in a year’s time does not appeal to them. They want to continue to add to their skill-set in meaningful ways. They want to be engaged and motivated and they want to make a difference. This group came into adulthood in the middle of a recession. They have unprecedented debt. They experienced how their parents missed their childhood while working excessive hours only to see it all disappear when the bubble burst. While they do need to pay their bills, they prioritize a sense Continued on next page
BEYOND BAKING
6
APRIL 2015
of accomplishment, meaningful work and personal fulfillment over their paycheck. This generation grew up with all the information they could ever need readily accessible. Managers and other upperlevel talent can no longer exist primarily as gate-keepers of information. The value in management is not in sharing their knowledge, but their experience. Millennials look to managers to be mentors. Students can go online and watch tutorials on how to mix, shape and bake bread from hundreds of sources. They have unlimited access to an unstructured flow of information. Their desire for more and varied ideas is often mistaken by older generations as a being disloyal or scattered. Instead of viewing their thirst for more as a negative, foster the curiosity of these Millennial workers. If Millennials are the largest part of the workforce, they’re also the largest part of your customer base. Your employees most know what your customers want – they are them. You have a built-in focus group of consumers who are looking to spend money. Utilize their power. As Baby Boomers retire, there is both a need to fill out the workforce and deal with the leadership gap that will emerge with too few Gen Xers to step into the role. Harness the enthusiasm, curiosity and desire of your Millennial workers and use the opportunity to help shape them into the workers that you want to have. While the baking industry is all about embracing and utilizing centuries old ideas and techniques, we’re doing them in a modern way. We’re smarter about the science, we use the best, most effective equipment and technology. If we’re willing to adapt to the changing times in terms of knowledge, tools and ingredients, why aren’t we willing to do so with our employees? With the return of artisanal baking comes the need for dedicated, experienced employees, but it’s important to remember that there are few opportunities to gain that specialized experience. Recent culinary graduates are willing to work hard, but dislike the concept of “paying your dues” as the main path to advancement simply because that’s how the older generation had to do it. They are aware of their skills and are eager to put them to use. Stifling that and having disdain for their eagerness is to a company’s detriment. No employee, whether they have 10 days or 10 years of experience, will be exactly what you need them to be when you hire them. Each new hire has to learn the ways of your bakery and the specific details that help you to operate smoothly and efficiently. The Millennials that are graduating culinary school come to you with a fantastic knowledge base and are eager to learn the rest - you only have to be willing to train them. Don’t be reluctant to re-define. Millennials are the predominant members of the workforce, so maybe it’s not them doing things wrong. Perhaps we need to become flexible in understanding what they bring to the table. Don’t be stuck on the process or “that’s how we’ve always done it” – you’ll lose valuable young talent who aren’t afraid to find a place that is willing to consider their feedback and not force them into narrow ideas of right and wrong in the workplace. Remember that the end results are important, not necessarily the formal process of how they’re achieved. BB
BEYOND BAKING
7
APRIL 2015
Department of Workforce Development Secretary's Office 201 East Washington Avenue P.O. Box 7946 Madison, WI 53707-7946 Telephone: (608) 266-3131 Fax: (608) 266-1784 PressEmail: release by State of Wisconsin DWD sec@dwd.wisconsin.gov
Blueprint for Prosperity: DWD Secretary Announces Intent to Award $2.5 Million for Second Round of Innovative School-toWork Grants Scott Walker, Governor Reginald J. Newson, Secretary
Wisconsin Department of Workforce Development (DWD) Secretary Reggie Newson announced DWD’s to award 45 grants totaling $2.5 million to develop or expand employer-driven training FORintent IMMEDIATE RELEASE Thursday, April 2, 2015 programs that prepare high school pupils for workforce or post-secondary education success in CONTACT: DWD Communications, 608-266-2722 high-demand Grant funding will train up to 1,102 high school students and could involve On the Web: fields. http://dwd.wisconsin.gov/dwd/news.htm On Facebook: employment at http://www.facebook.com/WIWorkforce up to 250 employers. On Twitter: @WIWorkforce
“Governor Walker’s Wisconsin Fast Forward – Blueprint for Prosperity High School Pupil grant Blueprint for Prosperity: DWD Secretary Announces Intent to Award program is addressing the skills gap while strengthening career and technical education in our $2.5 Million for Second Round of Innovative School-to-Work Grants state,” says Secretary Newson. “This second round of grant awards will help develop a young and MADISON – Wisconsin Workforcewith Development (DWD) training Secretary Reggie Newson today required by ready-to-work pipeline Department of skilled ofworkers the industry and certifications announced DWD's intent to award 45 grants totaling $2.5 million to develop or expand employer-driven training Wisconsin employers.” programs that prepare high school pupils for workforce or post-secondary education success in high-demand fields. Grant funding will train up to 1,102 high school students and could involve employment at up to 250 employers. DWD issued a Grant Program Announcement (GPA) in December 2014 for up to $3 million in
potential awards forWisconsin high school pupil working training programs that include work-based "Governor Walker's Fast Forward – Blueprint for Prosperity High School Pupil grant program is learning, addressing thepreparation skills gap whileand strengthening career and technical in our state," says Secretary apprenticeship dual credit models. Intenteducation to award projects ensure that graduates Newson. "This second round of grant awards will help develop a young and ready-to-work pipeline of skilled gainworkers industry-recognized certifications from the 2013 Wisconsin Act 59 approved list and receive job with the industry training and certifications required by Wisconsin employers." placement opportunities in high-demand fields. DWD issued a Grant Program Announcement (GPA) in December 2014 for up to $3 million in potential awards for high school pupil working training programs that include work-based learning, apprenticeship preparation and Governor Walker’s Wisconsin Fast Forward program was quickly approved in 2013 with overwhelming dual credit models. Intent to award projects ensure that graduates gain industry-recognized certifications from the 2013 Wisconsin approvedthe list skills and receive job placement opportunities in high-demand bipartisan supportAct to59address gap through a $15 million investment in fields. grants to employers
for customized skills training to fill current job openings and ongoing skill requirements. The program Governor Walker's Wisconsin Fast Forward program was quickly approved in 2013 with overwhelming bipartisan is administered by the theskills OSD, developed an effective that businesses to support to address gapwhich throughhas a $15 million investment in grantsprocess to employers forenables customized skills training to fill current job openings and ongoing skill requirements. The program is administered by the OSD, easily apply for grants. which has developed an effective process that enables businesses to easily apply for grants.
March 2014, Governor Walker signedsigned legislation under his Blueprint for Prosperity initiative to invest aninitiative to InInMarch 2014, Governor Walker legislation under his Blueprint for Prosperity additional $35.4 million in the Wisconsin Fast Forward program to reduce technical college wait lists in highinvest an additional $35.4 million in the Wisconsin Fast Forward program to reduce technical college demand fields, enhance employment opportunities for persons with disabilities and support collaborative schoolwaitto-work lists in high-The demand fields, enhance employment opportunities persons withand disabilities projects. first round of High School Pupil Worker Training grants funded for 30 projects to train employ 949 high school students. and support collaborative school- to-work projects. The first round of High School Pupil Worker Training grants funded 30 projects to train and(more) employ 949 high school students.
2015 Wisconsin Fast Forward – Blueprint for Prosperity High School Pupil Intent to Award Grants Applicant
Counties Impacted
Intent to Award
Lakeshore Technical College
Manitowoc, Sheboygan, Calumet
$20,455
Lakeshore Technical College
Manitowoc, Sheboygan, Calumet
$11,932
Lakeshore Technical College
Manitowoc, Sheboygan, Calumet
$14,528
Lakeshore Technical College
Manitowoc, Sheboygan, Calumet
$8,036
Lakeshore Technical College
Manitowoc, Sheboygan,
$20,547
Metal Era
Waukesha, Ozaukee, Milwaukee
$108,673
SEC-7792-E (R. 10/25/2011)
BEYOND BAKING
http://dwd.wisconsin.gov/
9
Continued on next page
APRIL 2015
April 2, 2015
Trace-A-Matic
Waukesha, Milwaukee
$118,287
CL&D Graphics
Waukesha, Milwaukee
$141,528
Wisconsin Bakers Association
Milwaukee, Waukesha
$75,865
Fond du Lac Area Association of Commerce
Fond du Lac, Dodge
$43,240
Fond du Lac Area Association of Commerce
Fond du Lac, Dodge,
$42,696
Asset Builders of America, Inc.
Dane, Racine, Milwaukee
$45,150
CESA 2
Walworth, Dane, Jefferson
$52,810
Algoma High School - Algoma School District
Kewaunee, Brown
$26,134*
Community Career Connections, Inc.
Milwaukee, Waukesha
$149,000
Southwest Technical College
Grant, Crawford
$13,660
Sparta Area School District
Monroe, La Crosse
$75,036
Baraboo School District
Sauk
$58,747
Workforce Resource Inc.
Chippewa, Dunn, Eau Claire
$127,777
Milwaukee Area Workforce Investment Board
Milwaukee, Sauk
$56,152
Chippewa Valley Council, Boy Scouts of America
Eau Claire, Chippewa
$41,932
Oak Creek Franklin Joint School District
Milwaukee, Waukesha
$47,000
Northcentral Technical College
Marathon, Lincoln, Langlade, Shawano
$149,806
Wisconsin Indianhead Technical College
Washburn, St. Croix, Polk
$96,631
School District of New Holstein
Calumet, Fond du Lac
$16,570
Milwaukee Public Schools
Milwaukee
$60,637
Fox Valley Technical College
Outagamie, Winnebago, Waupaca, Waushara
$53,779
Madison Area Technical College
Dane, Columbia, Milwaukee, Sauk, Walworth
$66,219
Florence County School District
Florence, Oneida, Marinette
$45,372
Wisconsin Restaurant Association
Dane, Milwaukee
$4,310
School District of Mishicot
Manitowoc, Brown
$71,081
CESA 6
Winnebago, Calumet, Outagamie, Fond du Lac
$55,162
CESA 6
$19,188
CESA 6
Winnebago, Outagamie, Waupaca Winnebago, Outagamie, Fond du Lac, Waupaca
School District of West Salem
La Crosse, Monroe
$20,022
Gateway Technical College
Kenosha, Walworth, Jefferson
$72,826
Wisconsin Rapids Public Schools
Wood, Portage
$33,555
Spooner Machine, Inc.
Washburn, Burnett
$14,200
School District of Beloit
Rock
$23,362
School District of New Berlin
Waukesha
$36,600
School District of New Berlin
Waukesha
$14,675
School District of New Berlin
Waukesha
$46,445
Algoma School District
Kewaunee
$31,447
GPS Education Partners
Waukesha, Milwaukee, Winnebago, Brown, Marinette, Ozaukee, Washington, Walworth, Outagamie, Racine, Marinette, Kenosha
$142,718
Milwaukee Public Schools TOTAL
A summary of each award is available online.
Milwaukee
$69,300
$82,083 $2,525,173*
* Rounded to the nearest whole dollar.
###
A summary of each award is available online. BB
BEYOND BAKING
10
APRIL 2015
Upcoming Dessert Holidays May is National Strawberry Month Celebrate World Baking Day May 19th
May 1:
National Chocolate Parfait Day
May 2:
National Truffles Day
May 3:
National Raspberry Tart Day
May 4:
National Candied Orange Peel Day
May 5:
National Chocolate Custard Day
May 5:
Cinco de Mayo
May 5:
National Hoagie Day
May 8
National Coconut Cream Pie Day
May 9:
National Butterscotch Brownie Day
May 11:
Eat What You Want Day
May 12:
National Nutty Fudge Day
May 13
National Apple Pie Day
May 15:
National Chocolate Chip Day
May 17:
National Cherry Cobbler Day
May 18:
National Cheese Soufflé Day
May 19:
National Devil’s Food Cake Day
May 21:
National Strawberries & Cream Day
May 22:
National Vanilla Pudding Day
May 26:
National Blueberry Cheesecake Day
May 26:
National Cherry Dessert Day
May 31:
National Macaroon Day
Check out our service providers! Alternative Communications, Inc. Jesse Gnas
(781) 204-9067
Wisconsin Bakers Association 2514 S. 102nd St., Suite 100 West Allis, WI 53227 Phone: (414) 258-5552 (800) 542-2688 Fax: (414) 258-5582 info@wibakers.com www.wibakers.com
Associated Bank
Editorial Staff
(262) 367-2200 American Industrial Leasing Tammie Clendenning (800) 444-6230 Aramark Uniform Services Drew Coffey
Carol Carey (414) 321-5129
Publisher
BeneCo of Wisconsin, Inc. Steve Miller (262) 207-1999 Central Office Systems Lori Lindenberg (262) 784-9698 Financial Specialists, Inc. Charlie Popple (262) 544-6099 Soerens Ford John Schultz (262) 781-9800 Les Stumpf Ford Ken Harder (920) 731-5211, ext. 250 D.A. Berther Jim Lidwin (414) 328-1995 Pack-O-Mach Corp. Bob Morris (763) 571-6677 Practical Baker John Stricker (815) 943-6040 WBA Credit Card Program John Gay (800) 767-2484, ext. 54587 West Bend Mutual Insurance David Nycz (262) 334-5571
Editor
Dave Schmidt, CMB dave@wibakers.com Jessica Hoover jessica@wibakers.com
Copyright Š 2015 Wisconsin Bakers Association, Inc. All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.