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BEYOND
BAKING
FROM WBA’S PRESIDENT ••• Happy New Year!
2018 MIDWEST FOODSERVICE EXPO ••• Contest Information & Registration
V O LU ME 82 • IS S U E ONE
JANUARY BAKERY OF THE MONTH ••• Congratulations FVTC
MISSION WBA supports our members by providing access to education and resources to grow business and enhance customer experience. How? - Shared industry knowledge - Dynamic networking opportunities - Strategic partnerships
VISION To be the premier partner in the baking industry through World-class professional relationships, Building successful businesses; and Advocating for bakers of tomorrow.
WBA Board of Directors President Tamara Mugerauer, Tamara’s the Cake Guru Vice President Tony Nieto, Neat-O’s Bake Shoppe Treasurer Dawn Ebert, Simple Simon Bakery Board Trustee Bob Hiller, Rollin Pin Bakery Directors-At-Large Tara Nowak, Sweet Lola’s Jennifer Bukouricz, Monzu Bakery Ken Heil, Sweet Perfections Bake Shoppe Ralf Tschenscher, Lesaffre Yeast Corporation Joey Carioti, Cranky Al’s
WBA Staff Jessica Hoover
We have a new address! Wisconsin Bakers Association P.O. Box 658 Muskego, WI 53150 Phone: (414) 258-5552 Fax: (414) 258-5552 info@wibakers.com www.wibakers.com
From WBA’s President
• The Mugerauers (Liberty, Izzi, Larry & Tamara)
Happy New Year!
number of cream puffs ever sold (408,000), we are very proud of the records that were set.
Welcome to 2018! I am writing to share with our membership a recap of the past few months and a look ahead to the future for the Wisconsin Bakers Association.
In October, twenty WBA Members attended our sold-out Holiday Bread Workshop hosted by Lesaffre Yeast Corporation.
Along with the challenges, 2017 held many highlights for our organization. From the most competition entries (114) to date at the Midwest Foodservice Expo to the highest
Ralf Tschenscher showed everyone how to make Panettone, Three Kings Bread, a traditional Christollen, as well as decorative breads. Thank you to Lesaffre Yeast
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Corporation for hosting this educational workshop!
Brandon Grebe and Tim Gill will continue to serve as Co-Directors of the Original Cream Puff operation.
Our Fall Bakers Forum at Cranky Al’s was also very well-attended. Thank you to Joey Carioti and his aunt and uncle - Al and Sue Brkich for hosting the forum and to John Stricker from Practical Baker for leading a great discussion about bakery equipment. Thanks also to Geoff Trenholme for inviting members to come over to Rocket Baby Bakery for a quick tour after the forum. It was a tremendous networking experience!
One of the goals that the WBA Board of Directors had set out to accomplish in 2018 was crafting a Mission and Vision for the organization. With support from Valley Cooperative Association, we were able to accomplish that goal. I am so pleased to share with you WBA’s Mission and Vision: MISSION
Every year, the WBA is proud to sponsor the annual Gingerbread House Competition at Milwaukee Area Technical College by providing scholarship awards and bringing in professional judges from our industry. This year was a lot more challenging for the baking and pastry arts students as they were tasked with creating edible versions of Miller Park and the Milwaukee Bucks Arena in the new Gingerbread Pro competition. We would like to congratulate all of the baking and pastry arts students on their hard work!
WBA supports our members by providing access to education and resources to grow business and enhance customer experience. How? - Shared industry knowledge - Dynamic networking opportunities - Strategic partnerships VISION To be the premier partner in the baking industry through
WBA is on track to make 2018 and beyond even better!
World-class professional relationships, The WBA Board of Directors is pleased to announce the promotion of Jessica Hoover to Executive Director. Jessica started with the WBA right out of college and has been with the WBA for the past 10 years. She has held various positions over the years with us including that of Director of Marketing and Communications. With her experience, we believe she will do a remarkable job in this new role. Please join us in congratulating Jessica on her promotion and wishing her great success in this new position.
Building successful businesses; and Advocating for bakers of tomorrow. Thank you to Valley Cooperative Association for sponsoring our session and bringing in Alonzo Kelly from Kelly Leadership Group to work with our board. As our membership continues to grow, our Board has decided to reintroduce a dues structure. In the fall of 2015, the board made the decision to drop membership dues for a two-year period to focus on a
A long-term contract with the Wisconsin State Fair is in the process of being finalized.
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Sunday, February 25 3-6 p.m. Fox Valley Techncial College 1825 N. Bluemound Drive, Appleton Please Use Entrance 10
Stroll through endless cultural hors d’oeuvre buffets! Refresh your palate with spirits and refreshments (Non-alcoholic beverages included; beer & wine available for purchase)
Silent auction & raffle prizes in the Jones Dairy Farm Culinary Theatre $45 per person (in advance) • $60 (at the door) (Proceeds fund scholarships for FVTC Culinary Arts and Hospitality Management students)
Presented by: Fox Valley Technical College’s Culinary Arts and Hospitality Management Students & Staff In conjunction with: Wisconsin Restaurant Association-Big Four Chapter • Fox Valley Culinary Association • Fox Cities Lodging & Hospitality Association
Purchase your tickets online today ›› www.fvtc.edu/CulturalCuisine membership drive. The drive was a huge success as we have grown from 21 members to over 370 today! Beginning this month, we will start implementing a new tiered dues structure. This will give you the option to choose which membership level best fits your needs going forward. So, please keep an eye out for membership renewal information and let us know if you have any questions! The 2nd Annual WBA Member Mingle & Jingle was also a lot of fun. Thank you to Fox Valley Technical College for hosting our Winter Bakers Forum and also to Valley Cooperative Association, Breadsmith of Appleton, and Manderfield’s Home Bakery for welcoming our members to tour your businesses! Last but not least, the Midwest Foodservice
Expo will be here soon! Be sure to mark March 12-14, 2018 on your calendars. This year’s baking and cake decorating competitions will include: Creative Cake Decorating Competition, Extreme Wedding and Groom’s Cake Challenges, Wisconsin’s Ultimate Donut Duel, Art of the Bread Contest, Dessert Display Table Competition, and TWO NEW competitions: The Cheese Head Cheese Bread Challenge and The Best of the Midwest Pie Contest. We can’t wait! Warmly,
Tamara Mugerauer President, WBA P.S. We have downsized and moved our office! Our new address is P.O. Box 658 Muskego, WI 53150. BB
Will Your Bakery Be The Next Bakery Operation of the Year? The prestigious Bakery Operation of the Year award is presented annually to one outstanding WBA Member bakery operation at the WBA’s Awards & Appetizers Networking Evening held in conjuction with the Midwest Foodservice Expo. The purpose of the award is to highlight and recognize the accomplishments of WBA Member bakeries. The 2018 Bakery Operation of the Year Award is sponsored by Valley Bakers Cooperative Association. This year’s winner will receive a trophy to display prominently in their bakery.
How Does the Program Work? Nominations for the 2018 Bakery Operation of the Year may be submitted to the WBA office for consideration. A nomination form is available on WBA’s website: www.wibakers.com. This year’s winner will be selected by input from past recipients of the Bakery Operation of the Year award along with the WBA Board of Directors. Each year, the winner is kept secret until the moment the winner is announced! This year’s event will take place on Monday, March 12th at the Wisconsin Center.
Past winners of the Bakery Operation of the Year Award: 2017: 2016: 2015: 2015: 2014: 2010: 2009: 2008: 2007: 2005: 2004: 2003: 2002: 2001:
Simma’s Bakery, Wauwatosa, WI Augusta Bakery, Augusta, WI Tamara’s the Cake Guru, Oshkosh, WI Simple Simon Bakery, Appleton, WI Fosdal Home Bakery, Stoughton, WI Lane’s Bakery, Madison, WI O&H Danish Bakery, Racine, WI Melody Cookies, Oak Creek, WI Uncle Mike’s Bake Shoppe, De Pere, WI Scott’s Pastry Shoppe, Middleton, WI Wild Flour Bakeries, Milwaukee, WI Manderfield’s Home Bakery, Appleton, WI Grebe’s Bakeries, Inc. West Allis, WI Colligan’s Bakery, Plover, WI
The Bakery Operation of the Year Must Meet the Following Criteria: Be an active WBA member Contribute non-monetarily to their community, the baking industry, and WBA Have something that qualifies the bakery as an outstanding business Agree to have the award publicized in the media BB
Midwest Foodservice Expo takes place March 12-14 Wisconsin’s Ultimate Donut Duel 1.) Fritter 2.) Bismarck 3.) Cruller 4.) Long John 5.) Mini Donut 6.) Cake Donut
Are you ready for this year’s Midwest Foodservice Expo? Make sure to add this event to your calendar now! This year’s event takes place March 12-14 at the Wisconsin Center in downtown Milwaukee. The Wisconsin Bakers Association is proud to partner with the Wisconsin Restaurant Association once again, bringing an incredible line-up of bakery and decorating competitions and hands-on demonstrations!
Art of the Bread Contest 1.) Sculpted Bread 2.) Braided Bread
If you’ve attended Expo in the past and don’t think you will miss anything this year, think again! Not only is this event a great chance to network with your fellow WBA members and other industry contacts, but it’s a chance to take part in seminars, learn new skills, and compete to be the best in the industry!
Dessert Display Table Competition This year’s theme is “Modern Tea Party.”
TWO NEW CONTESTS IN 2018! The Cheese Head Cheese Bread Challenge
And, don’t forget about our Annual WBA Awards & Appetizers Networking Evening on Monday night!
Best of the Midwest Pie Contest featuring FRUIT Pies!
COMPETE!
All entries will be professionally judged at the 2018 Midwest Foodservice Expo. Admission to the Midwest Foodservice Expo is included with registration for each competitor. The early registration deadline for all of the competitions is Thursday, February 15, 2018. The standard registration deadline is Thursday, March 1, 2018. No competition entries will be accepted onsite. Registration fees are non-refundable. Winners will be announced at the Awards & Appetizers Networking Evening.
Beginner and Advanced bakery, pastry and dessert professionals are invited to compete in 4 categories in cake, Wisconsin’s Ultimate Donut Duel, Art of the Bread Contest, Dessert Display Table Competition, and TWO NEW competitions in 2018: The Cheese Head Cheese Bread Challenge and The Best of the Midwest Pie Contest. Art of the Cake Competition 1.) Creative Cake Decorating Competition This year’s theme is “Holidays.” 2.) Extreme Wedding Cake Challenge Fondant 3.) Extreme Wedding Cake Challenge Non-Fondant 4.) Extreme Groom’s Cake Challenge
Be sure to sign up today for this year’s Midwest Foodservice Expo! There will be so much going on over the three days! For more information, visit www.everythingfoodservice.com. BB
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2018 COMPETITION REGISTRATION FORM The WBA’s Baking & Cake Decorating Competitions are open to beginners/students (up to 3 years experience) and professionals (3+ years experience). The competitions include: Creative Cake Decorating Competition, Extreme Wedding Cake Challenge, Extreme Groom’s Cake Challenge, Wisconsin’s Ultimate Donut Duel, Art of the Bread Contest, Dessert Display Table Competition, The Cheesehead Cheese Bread Challenge, and the Best of the Midwest Pie Contest. Additional information and rules for each contest are available online at www.wibakers.com. Admission to the Midwest Foodservice Expo is included with registration. The early registration deadline for all of the competitions is Thursday, February 15, 2018. The standard registration deadline is Thursday, March 1, 2018. No competition entries will be accepted onsite. Competitor Name: Bakery Name: Address: City, State, Zip: Email Address:
Phone:
ART OF THE BREAD CONTEST Division:
Skill Level:
Sculpted Bread Braided Bread
Number of Entries:
☐ Beginner/Student ☐ Advanced/Professional ☐ Beginner/Student ☐ Advanced/Professional
DESSERT DISPLAY TABLE COMPETITION - “MODERN TEA PARTY” Skill Level:
Number of Entries:
☐ Advanced/Professional
Does your display table require electricity? ☐ Yes
☐ No
Select Table Size: ☐ 72” Round
☐ 72” Rectangle (6’ long)
CREATIVE CAKE DECORATING COMPETITION - “HOLIDAYS” Skill Level:
Number of Entries:
☐ Beginner/Student ☐ Advanced/Professional
EXTREME WEDDING CAKE CHALLENGE Division: Fondant Non-Fondant
Skill Level:
Number of Entries:
☐ Beginner/Student ☐ Advanced/Professional ☐ Beginner/Student ☐ Advanced/Professional
EXTREME GROOM’S CAKE CHALLENGE Skill Level:
Number of Entries:
☐ Beginner/Student ☐ Advanced/Professional
WISCONSIN’S ULTIMATE DONUT DUEL Select one (or more) category(ies):
Skill Level:
Number of Entries:
☐ Bismarck ☐ Cake Donut ☐ Cruller ☐ Fritter ☐ Long John
☐ Beginner/ Student ☐ Advanced/ Professional
☐ Mini Donut
* NEW IN 2018 * THE CHEESEHEAD CHEESE BREAD CHALLENGE Skill Level:
Number of Entries:
☐ Advanced/Professional
BEST OF THE MIDWEST ‘FRUIT’ PIE CONTEST Skill Level: ☐ Beginner/Student ☐ Advanced/Professional
Number of Entries:
Engage professionally. Recharge personally. The Midwest Foodservice Expo experience gives you access to the latest info, trends, solutions and new products in our ever-changing industry. Find what you were looking for and expect the unexpected. Challenge Your Creativity! Compete in beginner and advanced skill level bakery competitions in up to 10 categories. Roll up your sleeves trying out new and inspiring techniques in the Pastry Studio. Catch Business Building, Workforce, Marketing and Operations focused education sessions, hundreds of exhibits and after hours events while you’re at the Expo… Don’t Get Left Out!
• Art of the Bread – Sculpted Bread • Art of the Bread – Braided Bread • NEW! The Cheesehead Cheese Bread Challenge • NEW! Best of the Midwest Pie Contest • Extreme Wedding Cake Challenge – Fondant
• Extreme Wedding Cake Challenge – Non-Fondant • Extreme Groom’s Cake Challenge • Wisconsin’s Ultimate Donut Duel • Creative Cake Decorating Competition – “Holidays” • Dessert Display Table Competition – “Modern Tea Party” Bakery programs in partnership with:
March 12-14, 2018
Wisconsin Center • Downtown Milwaukee
Register at EverythingFoodservice.org
ENTRY FEES & PAYMENT OPTIONS The early registration deadline for all of the competitions is Thursday, February 15, 2018. The standard registration deadline is Thursday, March 1, 2018. All entries must be registered in advance. Each entry includes one pass to the Midwest Foodservice Expo and one ticket to WBA awards night.
Total Number of Entries:
Fee:
WBA Member - Early (by Feb. 15th)
x $30
Non-Member - Early (by Feb. 15th)
x $45
WBA Member - Baker’s 1/2 Dozen Special - Early (by Feb. 15th)
Enter 5, Get 6th Entry FREE!
Total:
x $150
WBA Member - Standard (by Mar. 1)
x $45
Non-Member - Standard (by Mar. 1)
x $60 Amount Due:
$_______________
☐ Check (payable to Wisconsin Bakers Association) ☐ Credit Card Number ____________________________ Exp. Date _________ CCID (code on back) __________ Name on card ____________________________________ Signature of Cardholder __________________________
Release: The WBA’s Baking and Cake Decorating Competitions are held in conjunction with the Midwest Foodservice Expo and are presented in partnership between the Wisconsin Bakers Association (WBA) and the Wisconsin Restaurant Association (WRA). By signature of this registration and release form, the contestant fully releases all rights to photos, publication and other sources of media for all work produced exclusively for, during and in the complete time frame of the event. Contestant is subject to all registration fees, applicable taxes, and all other related expenses on behalf of him/her entering the above competition. Contestant agrees to abide by all rules set forth by the WBA for this competition. Contestant understands that the WBA, WRA, or any sponsors assume no responsibility for loss, theft or damage to displays or personal items at the Midwest Foodservice Expo and agrees to indemnify and hold harmless the WBA, WRA, and all sponsors from and against all claims, demands, costs, loss, damage, expense, attorney’s fees and liabilities growing out of, or arising from, caused or occasioned by his/her activities in the competition. Competition entry fees are non-refundable. All judges’ decisions are final. Signature ___________________________________ Date ________________________
Send completed form along with payment to: Wisconsin Bakers Association P.O. Box 658 Muskego, WI 53150 More information: www.wibakers.com or contact info@wibakers.com or (414) 258-5552
02 06 18 6-8 p.m.
‘Chocolates 101’
BARBARA EVANS Certified Master Sugar Artist
Owner of the national award-winning Wedding Cake Connection Cake and pastry instructor at Chicago’s French Pastry School Contestant on TLC’s Ultimate Cake-off International Cake Exploration Societe’ Certification Adjudicator & Master Sugar Artist Profiled sugar artist in magazines such as American Cake Decorating, British Sugarcraft and Cake Craft & Design Free to students
| $25 tickets for all others | For tickets, visit Eventbrite and search “Baker Series”
Tuesday, February 6 | 6-8 p.m. Madison College Demonstration Kitchen Truax Campus, Room B1285 1701 Wright St., Madison, WI
Congratulations to Fox Valley Technical College in Appleton, WI The Wisconsin Bakers Association (WBA) has declared Fox Valley Technical College the Bakery of the Month for January 2018. The technical college earned the honor for hosting the WBA’s Winter Bakers Forum this month. Bakers Forums are networking and educational events for WBA members and other baking industry representatives. During the Winter Bakers Forum, attendees took a tour of FVTC’s campus including a visit to Ione’s, a student operated restaurant, and the Jones Dairy Farm Culinary Theater. Chef Jen McClure demonstrated how to make gum-
paste flowers and Chef Julia Steinhiser led a presentation on the advantages of scratch baking in addition to making and using your own flowers for decorating. Attendees at the forum participated in a discussion about employment opportunities and challenges in today’s baking industry. The Bakery of the Month Award was presented to Chef Julia Steinhiser and Chef Jen McClure by WBA’s Executive Director, Jessica Hoover. Fox Valley Technical College offers a Technical Diploma in Baking & Pastry Production. The hands-on program prepares students for a career in the bakery field. For more information about FVTC, please visit: https://www.fvtc.edu/ BB
“
Neato-O's became involved with the WBA when we received a
message encouraging us to enter the Creative Cake Competition at the Midwest Food Service Expo which included WBA membership. It was an amazing experience! Having been a new business at the time, it allowed us to make connections with other bakery owners, vendor partners, and WBA staff. This enabled us to share our stories, listen to others, ask and answer questions, and gain a sense of community! In the years that have followed, we have become more involved and we look forward to all WBA events!
”
- Tony & Amanda Nieto, owners of Neato’s Bake Shoppe, Baraboo, WI
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IDDBA’s 23rd Annual Cake Decorating Challenge The International Dairy Deli Bakery Association’s (IDDBA) 23rd annual Cake Decorating Challenge is open for entries. The event will take place during IDDBA 18 in New Orleans, LA, June 10-12. Contestants compete in a three-day event where they craft and decorate a variety of specialty cakes ranging in size, theme, and shape. This challenge is open to supermarket decorators and contestants will be chosen based on the quality of their portfolio submitted. The selection committee judges the portfolio based on use of color and consistency, creativity, and the variety of technique. The deadline for the portfolio and entry form to be received by the IDDBA is Friday, February 2, 2018. Contestants will be informed around March 15, 2018.
Over the three-day challenge at IDDBA 18, contestants create enough cakes to fill an 8’ bakery case, a tiered wedding cake, and themed/custom design cakes. They will compete for first, second, and third place trophies. For the contest, IDDBA will cover transportation, lodging, and meals for each contestant. Not only will participants gain recognition for themselves and their store, but they’ll further advance their skills and build a network, uncover more potential, and discover cutting-edge trends and techniques to bring back to their store! Read the guidelines and submit your entry form for the opportunity to compete in New Orleans. BB
A Look Ahead at Upcoming National Dessert Holidays FEBRUARY
APRIL
Feb 1: National Dark Chocolate Day
April 1: National Sourdough Bread Day
Feb 3: National Carrot Cake Day
April 2: National Peanut Butter & Jelly Day
Feb 5: World Nutella Day
April 3: National Chocolate Mousse Day
Feb 8: National Molasses Bar Day
April 5: National Caramel Day
Feb 10: National “Have a Brownie” Day
April 6: National Caramel Popcorn Day
Feb 11: National Peppermint Patty Day
April 7: National Coffee Cake Day
Feb 14: National Cream-Filled Chocolates Day
April 12: National Licorice Day
Feb 16: National Almond Day
April 13: National Peach Cobbler Day
Feb 19: National Chocolate Mint Day
April 14: National Pecan Day
Feb 20: National Cherry Pie Day
April 20: National Pineapple Upside-Down Cake Day
Feb 21: National Sticky Bun Day
April 21: National Chocolate-Covered Cashews Day
Feb 23: National Banana Bread Day
April 22: National Jelly Bean Day
Feb 25: National Chocolate-Covered Peanuts Day
April 23: National Cherry Cheesecake Day
Feb 26: National Pistachio Day
April 25: National Zucchini Bread Day
Feb 27: National Strawberry Day
MARCH March 1: National Peanut Butter Lover’s Day March 2: National Banana Cream Pie Day March 4: National Pound Cake Day March 6: National Oreo Day March 7: National Cereal Day March 8: National Peanut Cluster Day March 13: National Coconut Torte Day March 15: National Peanut Lover’s Day March 19: National Chocolate Caramel Day March 21: National French Bread Day March 24: National Cake Pop Day March 26: National Nougat Day March 28: National Black Forest Cake Day March 29: National Chiffon Cake Day March 31: National Oranges & Lemons Day
BEYOND BAKING Copyright © 2018 Wisconsin Bakers Association, Inc. All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.
Wisconsin Bakers Association • P.O. Box 658 • Muskego, WI 53150