Beyond Baking July-August 2016

Volume 80, Issue 7

 Cover Photo: Cake designed by Jennifer Bukouricz, Monzu Bakery Photo Credit: Amy Gaerthofner Fine Art Photography

3 4 9

INSIDE THIS ISSUE 2016 HILLER SCHOLARSHIP WINNER Congratulations to Gina Santora WBA BOARD MEMBER SPOTLIGHT Meet Tony Nieto from Neato’s Bake Shoppe CUPCAKE FEST MKE A Festival Designed to Celebrate Cupcakes

WBA Board of Directors President Tamara Mugerauer, Tamara’s the Cake Guru Vice President Bob Chaffee, Augusta Bakery Treasurer Judy Semrad, Muskego Marketplace Foods Board Trustee Bob Hiller, Rollin Pin Bakery Past President David Weber Directors-At-Large Tara Nowak, Sweet Lola’s Dawn Ebert, Simple Simon Bakery Jennifer Bukouricz, Monzu Bakery Tony Nieto, Neat-O’s Bake Shoppe Ken Heil, Sweet Perfections Bake Shoppe Ralf Tschenscher, Lesaffre Yeast Corporation

WBA Staff Dave Schmidt, CMB CEO Jessica Hoover Communications & Marketing Director Debbie Lowery Accounting & Financial Coordinator

2016 Hiller Scholarship Awarded to Gina Santora Congratulations to Gina Santora, the winner of the 2016 Robert W. Hiller Scholarship, a national scholarship established through the Wisconsin Bakers Association (WBA). This year marks the twelfth year the award has been given to a student studying in the area of baking/pastry arts.

This year’s recipient is from East Hanover, NJ. Santora recently graduated from Hanover Park High School and plans to attend Johnson and Wales University in Providence, RI this fall. She was one of four finalists for the award. The other finalists were McKayla Dietzen, Samantha Brown, and Katelyn Heupel.

Photo above: 2016 Hiller Scholarship winner, Gina Santora Bottom right: Gina Santora plating desserts at Johnson & Wales University Photos provided by: Gina Santora

In her essay for the scholarship, Santora said, “Culinary Arts has always been a dream profession for me.” Inspired by Rachael Ray, she hopes to one day open her own pastry shop as well as offer classes to share her love for baking with everyone.

Three WBA Members from the Education Committee interviewed the finalists for this year’s scholarship.

Tony Nieto of Neato’s Bake Shoppe in Baraboo, WI, Ken Heil of Sweet Perfections Bake Shoppe in Waukesha, WI, and Tamara Mugerauer of Tamara’s the Cake Guru in Oshkosh, WI selected Santora as this year’s winner.

“Deciding on this year’s winner was definitely a challenge for the committee,” said WBA’s CEO, David Schmidt. “All four of the applicants interviewed remarkably well and had impressive letters of recommendation.”

The Robert W. Hiller Scholarship Fund was established on Nov. 5, 2000, to support and encourage people who have demonstrated a passion for a profession in the baking/pastry arts field.

A $1,000 scholarship is awarded to the applicant who can best demonstrate this career commitment.

The program intends to provide a financial resource for the education of students who will be the future of the baking industry. BB

WBA Board Member Spotlight Series We are very excited to continue our “WBA Board Member Spotlight Series,” which will highlight different members of the WBA Board of Directors and help you get to know them!

Tony Nieto

Q. What is your first memory of baking?

A. My grandparents owned a bakery and I would come in at night with my mother and help her bake!

Q. What is your favorite thing to bake?

A. I love baking bread, there is a simplicity in ingredients and a scientific complexity in preparation.

Q. What do you find most challenging about baking?

A. The most challenging aspect to baking is the physical toll.

From long hours standing, heavy lifting, overnight shifts to restless daytime sleep.

Q. As a baker, what sorts of trends do you see?

A. Gluten free, classic preparations using clean high quality ingredients , and elimination of additives, preservatives, conditioners.

Q. What’s the best/worst thing to happen since you started baking?

Neato’s Bake Shoppe 420 Oak Street Baraboo, WI 53913

A. The best thing is the opportunity to work with my family. They are crazy talented. The worst thing is all the holidays I’ve slept through.

Q. What do you like to do when you aren’t baking?

A. I enjoy cooking and gardening.

Q. What might someone be surprised to learn about you?

A. I grew up in a small village inside the artic circle in Alaska.

Q. How did you first get involved with the Wisconsin Bakers Association?

A. My wife, Amanda, was contacted about participating in the cake competition.

Q. What would you tell someone who is thinking about joining WBA? A. The WBA is a great networking resource that will be extremely valuable to their business.

Q. What do you think will change about WBA over the next five years?

A. It will evolve to reflect the changing face of our industry. BB BEYOND BAKING

4

JULY-AUGUST 2016

FALL BAKERS FORUM Sunday, October 23, 2016 at 1:30 PM Make plans to join us for our Fall Bakers Forum at Neato’s Bake Shoppe in Baraboo, WI hosted by Tony and Amanda Nieto. A baker’s forum is a place for bakers to meet and chat about the baking industry. Some of the best conversations happen right at bakers forums!

This forum will be focused on getting ready for the Holiday season & beyond.

Members will also have the opportunity to take a tour of Neato’s Bake Shoppe.

Feel free to email any topic suggestions in advance or just bring your questions, things to share, and ideas to the forum.

RSVP to jessica@wibakers.com by 10/14/16

Welcome WBA MEMBERS

*Indicates New Member

2 1/2 Cups Cupcakery & Bakeshop

Hubbard Avenue Diner & Bakery*

Practical Baker, Inc*

Aggie's Bakery and Cake Shop

Hy-Vee*

Punky Bakes*

Alpha Delights European Bakery & Cafe*

Jen's Sweet Treats*

Quality Bakery

Artistic Cakes and Cookies, Inc.

JJ’s Bakery*

Racine Danish Kringles

Augusta Bakery

Johnston's Bakery

Raychel’s Cakes*

Bake Street Cafe*

Kangaroo Brands, Inc.

Rib Lake Bakery*

Bakery on Terrace*

KG Marketing & Bag Co., Inc.*

Rich’s House of Cakes*

Barthel's Bakery, LLC*

King Arthur Flour

Rollin Pin Bakery

Becky's Sugar Shack*

La Marie's*

Scott's Pastry Shoppe, Inc

Blue Boy Bakery*

Lakeland Baking Company

Signature Sweets*

Burke Candy and Ingredients

Lane's Bakery & Coffee*

Simma's Bakery*

CA Cupcakes, Cakes, & Candies*

Lawrence Foods

Simple Simon Bakery

Chocolate Cow Bakery LLC*

Lehmann's Bakery

Slice Custom Cakes

Clasen's European Bakery

Leighara Cake Company LLC*

Slice of Heaven*

Classy Girl Cupcakes*

Lesaffre Yeast Corporation*

Smiling Pelican Bakeshop

Cook Specialty Company, Inc.

Linda's Salem Bakery, Inc

Smurawa's Country Bakery

Country Cookie*

Madison Area Technical College

Sole Passion Baker, LLC*

Cowboy David's Cookies & Cakes*

Manderfield's Home Bakery

Spooner Bake Shoppe, Inc.*

Cranky Al's*

Mila's European Bakery

Sugar & Flour Bakery*

Crema Café*

Miller Baking Company

Sweet Lola’s*

Culinary Infusion LLC*

Milwaukee Area Technical College

Sweet Perfections Bake Shoppe

Dawn Food Products

Miss Cupcake Boutique Bakery*

Tamara’s the Cake Guru

Desserts by Deb

Monzu Bakery

The Amazing Cupcake, LLC

DLT Sales, Inc.

Moraine Park Technical College

The Cupcake-A-Rhee LLC*

Door County Kraut Co.*

Muskego Marketplace Foods

The Extra Special Touch Bakery

Downtown Dough, LLC*

Myra's Country Cakes, Inc.

The Looking Glass Bakery*

Enjay Converters LTD*

National Bakery & Deli

The Mixing Bowl Bakery*

Fiddleheads Artisan Bakery*

Neat-O's Bake Shoppe

The Pastry Pixie*

Flakey Jo's Homemade Pastries LLC*

New Glarus Bakery*

The River Bakery*

Fosdal Home Bakery

Northwoods Baking Co, Inc*

The SweetSpot Bakehouse

Fox Valley Technical College

Not By Bread Alone*

Trenary Home Bakery, Inc*

General Mills

O&H Danish Bakery

Trig’s

Global Water Technology*

Oostburg Bakery*

Uncle Mikes Bake Shoppe

Grebe's Bakery

Oscar H Hanson House B&B*

Valley Cooperative Association

Gregory's Foods

Paielli's Bakery Inc

Waukesha County Technical College

Harbour Village*

Peg's Baking Company*

Wild Flour Bakery

Hidden Cakes

Pekara Bakehouse Inc.*

Wildflour Artisan Bakery & Café*

Hill Top Bakery, Inc

Periwinkle’s Bakery on Broadway*

y!

Oda T n i Jo

BECOME A

FOR A LIMITED TIME, JOIN Or renew for FREE! Full Name: I am a:

☐ Bakery Owner ☐ Bakery Manager ☐ Baker ☐ Cake Decorator ☐ Wholesale Operator ☐ Supermarket Operator Baking / Pastry Arts Instructor ☐ Baking / Pastry Arts Student ☐ Other: _____________________________________

Bakery Name: Bakery Address: City, State, Zip: Phone:

Fax:

Email: License # or Student ID #: Select one:

☐ New Member

☐ Renewing Member

☐ By checking this box I certify that the information on this application is true and correct, and authorize the Wisconsin Bakers Association to verify the licensing of my business in the state in which I do business.

Signature ___________________________________ Date ________________________ Send completed membership application form to: Wisconsin Bakers Association  2514 S. 102nd Street, Suite 100  West Allis, WI 53227 Apply online at www.wibakers.com or contact info@wibakers.com or (800) 542-2688

Creativity Took Center Stage at The Wedding Show Summer Edition’s First Cake Decorating Competition What kind of cake design comes to mind when a couple tells you that their wedding theme is “rustic chic” with plum and grey colors? Does it have four or five tiers? Are the tiers round or square?

Photo above: L-R The couple, Lucas and Kate, with the winners of the Couple’s Choice award, Donna and Linda, Artistic Cakes and Cookies Bottom right: Cupcakes and cake designed by Tamara’s the Cake Guru Credit: Amy Gaerthofner Fine Art Photography

Creating a dream wedding cake can be quite the challenge. This past July, four WBA members competed in a new event and spotlight feature at The Wedding Show Summer Edition Cake Decorating Competition at Shopko Hall in Green Bay, WI. Each decorator had one month to design a custom wedding cake to fit the theme and love story of a real couple, Kate and Lucas, from Northeast Wisconsin.

The couple attended the show and selected the winner based on creativity, incorporation of their wedding theme, colors, and love story, and also a cake tasting. Artistic Cakes and Cookies located in Appleton, WI was chosen as the winner of the 2016 Wedding Show - Summer Edition Couple’s Choice award.

“The couple was blown away with the options!” said Heather Ohde, Expo & Event Coordinator for The Wedding Show. “The Couple’s Choice winner will be responsible for recreation of the cake for the couple’s wedding in 2017.”

One decorator was also chosen by show attendees as the People’s Choice Winner. Attendees voted for their favorite cake on iPad kiosks set-up by the Wedding Cake Display. Tamara’s the Cake Guru located in Oshkosh, WI received the People’s Choice award.

Monzu Bakery, Green Bay, WI and Chocolate Cow Bakery, Oconto, WI also competed in The Wedding Show - Summer Edition - Cake Decorating Competition. The show also featured a wedding trends display area, bridal makeovers courtesy of Paul Mitchell the school Green Bay, ideas from florists, and a Bridal Gown Boutique Sale. BB

Cupcake Fest MKE to Return to the Domes in 2016 Now in its second year, Cupcake Fest MKE made its debut at The Mitchell Park Domes in 2015.

Sponsored by local Milwaukee bakery and WBA Member, Classy Girl Cupcakes, this year’s event will be held on Saturday, October 15, 2016 from 9am – 6pm and feature attractions for kids of all ages. Activities include Cupcake Land - a life-sized Candy Land style board game, carnival games, cupcake scavenger hunt throughout the Domes, community cake decorating, an interactive cupcake factory, red carpet photos, cupcake coloring station, cupcake creation contest, vendors, and YouTube sensation Gina Naomi Baez will perform her hit song “Cupcakes” and other favorites live throughout the day.

Classy Girl Cupcakes has been Milwaukee’s go-to cupcake bakery since 2010, and sells their cupcakes at Summerfest and all over the city. Located on Cathedral Square in downtown Milwaukee, the bakery offers 25+ daily flavors baked fresh from scratch and caters hundreds of weddings and corporate events each year. In addition to cupcakes, expert cake artist, Samantha Wright, has created a prolific gallery of birthday cake and wedding cake designs, and will be building a 6 foot tall cake for guests to help decorate at Cupcake Fest MKE.

Owner, Erica Elia, had the idea for a festival celebrating cupcakes after participating in Very Fairy Princess Festival at The Domes in March 2015, which drew several thousand children and families. As her daughter Ansley (dressed in a Frozen Elsa costume of course) explored the exhibits with joy, she thought of how Classy Girl Cupcakes could contribute to the need for quality children’s activities in Milwaukee. Of course, adults will enjoy Cupcake Fest MKE as well, especially those young at heart. Classy Girl’s team of bakers, decorators, and event planners have been hard at work designing innovative activities to engage children and adults in the art of baking, which has become quite popular in recent years. For more information visit CupcakeFestMKE.com. BB

The 2016 International Baking Industry Exposition Names B.E.S.T. in Baking Award Winners The 2016 International Baking Industry Exposition (IBIE)—the largest and most comprehensive event in the Western Hemisphere for the grain-based food industry—together with Snack Food & Wholesale Bakery, will recognize its 2016 Becoming Environmentally Sustainable Together (B.E.S.T.) in Baking award winners during the triennial trade show October 8-11 in Las Vegas.

Introduced in 2010, the B.E.S.T. in Baking program recognizes exhibitors that supply equipment, packaging, ingredients, products and/or services that foster energy and water conservation, decrease landfill waste and promote overall healthy living and reduction in environmental impact. New for 2016: The program has expanded to include categories for retail and wholesale bakers, as well as products related to ingredients, packaging and logistics, in addition to equipment.

The coveted B.E.S.T. in Baking designation brings with it a bevy of benefits including mentions in pre-show promotion, the IBIE website and IBIE’s social media platforms, plus a dedicated B.E.S.T. in Baking Lounge located in the Grand Concourse Lobby of the Las Vegas Convention Center, where show attendees can learn more about the winners while taking time to relax and recharge.

The 2016 B.E.S.T. in Baking selections include:

Flynn Burner Corp.

Goodway Technologies Hayon Manufacturing Corp.

Koenig Bakery Systems KREA Swiss AG MIWE America Pfannenberg Reading Bakery Systems Sealpump Engineering Shaffer Mixers & Processing Equipment Topos Mondial Corp.

VMI WP Bakery Group USA

Equipment

Top Honors Heuft Thermo-Oel GmbH & Co. Honorable Mentions Air Management Technologies Bakery Concepts International Revent Additional Companies That Qualified for the Program American Pan Auto-Bake Bühler AG Chiorino Inc. CLM Bakery System SRL Doran Scales Doyon/NU-VU Flexco BEYOND BAKING

Ingredients Top Honors Palsgaard

Honorable Mentions Daabon Organic USA Western Sugar Cooperative

10

JULY-AUGUST 2016

Qualified for Program Arla Foods Barry Callebaut Best Cooking Pulses Briess Malt & Ingredients Ciranda Corbion DuPont Fiberstar

Packaging

Honorable Mention NetGlo Corp.

Qualified for Program Focus Works

Wholesale Bakery Top Honors Pepperidge Farm

Top Honors Citamel Packaging

Honorable Mentions ARYZTA Dawn Foods

Honorable Mention Tielman North America

Qualified for Program CraftMark Bakery

Logistics

Retail Bakery

Top Honors FlexiBake ERP

Top Honors O&H Danish Bakery

C A N DY & I N G R E D I E N TS EST.

1929

M A N UFAC T UR E R S O F

CARAMEL

Burke Candy & Ingredients has a long-standing history of providing superior ingredients to bakeries and candy makers across the United States.

Our Caramel is manufactured with fine Wisconsin AA butter and cream and has been exceeding the expectations of customers for over 80 years.

Enjoy the ease of keeping your caramel supply plentiful by ordering online!

3840 N. Fratney St. Milwaukee, WI 53212 414 • 964 • 7327 Open

m – f 10am – 5pm & saturday 11am – 3pm

b u r k e c a n d y .c om

Honorable Mentions Small World Food New Freshbread Bakeshop Qualified for Program Pearl Bakery BrewBakers A panel of judges with expertise in sustainability and baking best practices selected the 2016 B.E.S.T. in Baking winners. All submissions were evaluated for environmental impact, innovation, feasibility, ROI and practical application to the baking industry. Judges included: • • • • •

Siarl Dixon, certification manager, AIB International Dan Inman, director of quality and R&D, The Long Co. Jim Kline, president, The EnSol Group Mike Pierce, president, The Austin Co. Joe Bove, vice president, The Stellar Group

“We can make an incredibly positive impact on the environment by employing even more sustainable practices across the wide spectrum of our industry,” said Michael Cornelis, Chairman, IBIE. “IBIE is proud to lead the way in this effort and recognize those who are putting environmentally sustainable practices to use every day; they are an inspiration and we’re happy to recognize their progress.”

“We are honored to partner with IBIE on this important initiative and the vision to create a positive transformation through sustainability,” said Chris Luke, Market & Media Leader, Snack Food & Wholesale Bakery, part of the Food, Beverage & Packaging Group of BNP Media.

IBIE is sponsored by the American Bakers Association (ABA), the Baking Equipment Manufacturers and Allieds (BEMA) and the Retail Bakers of America (RBA). For more information, or to register for IBIE 2016, visitwww.IBIE2016.com.

About IBIE Sponsored by the American Bakers Association (ABA), the Baking Equipment Manufacturers and Allieds (BEMA) and the Retail Bakers of America (RBA), IBIE is recognized worldwide as the grain-based food industry’s premier trade event. A “working show,” where millions of dollars in business is conducted daily, IBIE brings the entire professional baking community together, offering the complete range of equipment, supply and ingredient solutions and showcasing the newest baking technology over 700,000 square feet of space. Since its inception, IBIE continually strives to advance the baking industry through comprehensive access to innovative products from leading manufacturers and suppliers, and provide common ground for collaboration amongst professionals in the field. IBIE LLC is a not-for-profit organization, where proceeds are invested back into the industry. BB

BEYOND BAKING

12

JULY-AUGUST 2016

ARAMARK services you, so you can service your customers ARAMARK products and services help you achieve your highest standards, with everything your business needs‌from mats, mops and restroom services to specialty garments and shop supplies.

Hand Sanitizers

Snap-front Polos

Towels and Mops

Call us today to find out how you can receive new National rates. Mention WBA National Account ID (NAID): 93120 800.332.8676 ARAMARK-Uniform.com Email: ausnatscs@uniform.aramark.com AUS-81-11

Mats and more

Valley Bakers rolled out a red carpet in Hollywood fashion at their annual food show Valley Bakers Cooperative Association rolled out the red carpet at their annual food show held on August 18, 2016 at Shopko Hall in Green Bay, WI. This year’s theme was “Valley’s Red Carpet Celebration of Stars,” and the Wisconsin Bakers Association was once again honored to be in attendance.

The event is designed to provide Valley’s customers with an opportunity to learn more about Valley and see a sample of Valley’s products & services, including new products. The food show was well attended and the WBA staff was thrilled to see many of our members. Several new members joined the WBA at the show including Enjay Converters, LTD, Fiddleheads Artisan Bakery, and Trenary Home Bakery. A tailgate party with live music and a Green Bay Packers preseason football game followed the show. BB

WBA Families Enjoyed A Day at the Wisconsin State Fair What a fun day! WBA members and their families from Augusta Bakery, Simma’s Bakery, Lakeland Bakery, Monzù Bakery, Clasen’s European Bakery, The Extra Special Touch Bakery, and Piggly Wiggly Muskego enjoyed a day at the State Fair on Tuesday, August 9, 2016.

Members had the opportunity to visit with WBA’s CEO, Dave Schmidt, and took a behind-thescenes tour of the Original Cream Puffs Dairy Bakery, where the Wisconsin Bakers Association has been producing cream puffs since 1924. The Dairy Bakery at the Wisconsin State Fair began as a joint venture between Wisconsin State Fair Park and the Wisconsin Bakers Association to establish and operate a bakery using genuine Wisconsin dairy products in front of thousands of observers. Over the years, cream puffs have become the most popular food item among Fairgoers with an average of 350,000 consumed each year.

After the tour of the dairy bakery, everyone headed over to the Miller Lite Sports Bar & Grill for a casual networking lunch with other WBA Members. For the rest of the afternoon, families explored the sights and sounds of the Wisconsin State Fair. Thank you to the all of the WBA Members that attended WBA Family Day and made it a success! BB

Photo: WBA Members took a behind-the-scenes tour of the Dairy Bakery at the Wisconsin State Fair

BEYOND BAKING

15

JULY-AUGUST 2016

1,015,815 People Celebrated the 165th Wisconsin State Fair More than 1 million people attended the Wisconsin State Fair this year. There were 1,015,815 people that attended the 165th Wisconsin State Fair. According to fair officials, this is the fourth year in a row that attendance broke 1 million.

Attendance was down from the last two years. 1,033,053 people attended in 2015; 1,030,881 attended in 2014.

By the numbers: • There were 150,000 slides taken down the Giant Slide.

• Fair goers ate 315,000 Original Cream Puffs.

• The New Berlins Lion’s Club sold 105,000 ears of corn.

• Real Wisconsin Cheese grilled cheese sandwiches served 55,000.

• At the Wisconsin Products Pavilion, there were 50,000 Wisconsin Baked Potatoes sold.

The 2017 Wisconsin State Fair, presented by U.S. Cellular, will take place Aug. 3 – 13. BB

BEYOND BAKING

16

JULY-AUGUST 2016

Visit us at prairiefarms.com

! y Sta nected Con

Editorial Staff Publisher Editor

Dave Schmidt, CMB dave@wibakers.com Jessica Hoover jessica@wibakers.com

Wisconsin Bakers Association 2514 S. 102nd St., Suite 100 West Allis, WI 53227 Phone: (414) 258-5552 Fax: (414) 258-5582 info@wibakers.com www.wibakers.com

Copyright Š 2016 Wisconsin Bakers Association, Inc.All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.