Beyond Baking March 2014 by Wisconsin Bakers Association

Volume 78, Issue 3

INSIDE THIS ISSUE

WBA BAKERS HALL OF FAME INDUCTEE Jackie Scott Inducted into Hall of Fame

MIDWEST FOODSERVICE EXPO HIGHLIGHTS Competition Winners Announced

OPERATION OF THE YEAR 10 BAKERY Stoughton Bakery Revealed

 Cover Photo: Jennifer Bukouricz, Monzu Bakery, Green Bay, received Best of Show and People’s Choice for her Cheese Cake in the Best of the Midwest Creative Cake Decorating Competition.

WBA Member Services Center

Phone: (800) 542-2688 Fax: (414) 258-5582 Email: info@wibakers.com Website: www.wibakers.com

2514 S. 102nd Street West Allis, WI 53227

BOARD OF DIRECTORS 2014-2015 Chief Executive Officer Dave Schmidt, CMB

Wisconsin Bakers Association

West Allis, WI

(414) 258-5552

Executive Committee President - Mike Vande Walle Vice President - Dawn Ebert Treasurer - Joe Crubaugh Allied Rep. - Joe Sanfilippo

Uncle Mike’s Bake Shoppe Simple Simon Bakery Fosdal’s Home Bakery BakeMark

Judy Baggenstoss Bob Hiller

Melody Cookies Rollin Pin Bakery

Board Trustees

De Pere, WI (920) 330-0048 Appleton, WI (920) 733-4377 Stoughton, WI (608) 873-3073 Menomonee Falls, WI (262) 251-1190

Oak Creek, WI Janesville, WI

(414) 762-2720 (608) 754-8267

Directors-At-Large Ken Heil Susan Bice Tamara Mugerauer Judy Semrad David Weber Brandon Grebe

Sweet Perfections Bake Shoppe Waukesha, WI Sweetheart Cakes Port Washington, WI Tamara’s the Cake Guru Oshkosh, WI Muskego Marketplace Foods Muskego, WI Weber’s Bakery Lodi, WI Grebe’s Bakeries Milwaukee, WI

(262) (262) (920) (262) (608) (414)

446-2253 284-6221 236-9144 679-1166 592-4115 543-7001

Wisconsin Bakers Association Wisconsin Bakers Association

(414) 258-5552 (414) 258-5552

WBA Staff Debbie Lowery Jessica Hoover

West Allis, WI West Allis, WI

The WBA is a nonprofit organization dedicated to helping members increase their baking and business knowledge, fostering the education of future bakers, keeping members informed about developments in the baking industry and legislative matters affecting them, and representing members’ interests at the state and federal government levels.

From the Editor’s Desk By Jessica Hoover

I love Oscar acceptance speeches. That moment when Matthew McConaughey won Best Actor and said in his acceptance speech, “It’s a scientific fact that gratitude reciprocates,” profoundly resonated with me. Keep reading… I’ll explain where this is going and what it has to do with the baking industry. We can all imagine how it would feel to win an Oscar. It might be along the lines of how Joseph Crubaugh felt when Fosdal Home Bakery was revealed as the 2014 Bakery Operation of the Year or how Jackie Scott felt when she received the honor of being inducted into the WBA Bakers Hall of Fame. To me, seeing the tremendous turnout of members, students, and supporters of the baking industry Jessica Hoover at the WBA Industry Appreciation Breakfast was without a doubt Oscar-worthy. Allow me, if you will, to take this month’s column to extend my appreciation and gratitude to the many people in this industry who helped make this year’s Pastry Studio at the Midwest Foodservice Expo a success: To Dawn Faris, thank you to you and the terrific staff at the Wisconsin Restaurant Association for all of your help with planning and promoting the Pastry Studio and WBA Industry Appreciation Breakfast. To Rick Crawford, thank you for taking time out of your busy schedule to attend the Expo, prepare and present a seminar, and speak at our breakfast. To Debra Josephs, thank you for sharing your passion and energy about epilepsy awareness and bringing The Great Purple Cupcake Project to Wisconsin. To Thomas LaPierre and MATC, thank you for the many hours spent baking, decorating, and building the biggest Gingerbread House I have ever seen in my life! Also, thank you for coordinating a chocolate demo in the new Baking and Pastry Arts lab. (I am still wondering how you managed not to get a single drop of melted chocolate on your white chef coat!) To our Pastry Studio demonstrators – Ken Heil, Gloria De Angelo, Bob Chaffee, and Tamara Mugerauer – thank you for showcasing your talents and teaching those in our industry how to make tiramisu, gel flower molds, gourmet doughnuts, and cake push-pops. To our judges – Gail Gand, Lois Federman, Michelle Axford, Thomas LaPierre, Kathleen Meisinger, Rick Crawford, Deb Socha, and Debra Josephs – thank you for providing your professional judging services in the 2014 Art of the Cake Competition. Continued on next page

BEYOND BAKING

MARCH 2014

From the Editor’s Desk Continued from page 3 To Theresa and James Cook – thank you for organizing the supplies for the demos and for your continued support as an exhibitor at the Midwest Foodservice Expo. Thank you to the decorators that stayed up until 3:00 AM just to put finishing touches on your cakes, to the bakers that prepared a massive amount of cupcake and kringle samples, and to everyone who drove to Milwaukee to attend this year’s Midwest Foodservice Expo. This is the part where in a real Oscar speech I would be advised to wrap it up! So, to those that I did not list above, I say, “Thank you”. I cannot put into words just how much it means to me to have the opportunity to work for the Wisconsin Bakers Association. To put my own spin on McConaughey’s famous line from “Dazed and Confused”, BAKERS are “alright, alright, alright.” Thank you,

Jessica Hoover Jessica Hoover

Above: Jackie Scott (holding plaque) with her family at the WBA Industry Appreciation Breakfast

Jackie Scott inducted into WBA Bakers Hall of Fame Nominated by her daughter, Scott is the third woman to be inducted into Hall of Fame By Jessica Hoover

Co-owner of Scott’s Pastry Shoppe since 1982, Jackie Scott is the heart and soul of this Middleton business. All of her hard work and dedication to the baking industry was recognized with an induction in the Wisconsin Bakers Association (WBA) Bakers Hall of Fame on Tuesday, March 11th, during the WBA’s Industry Appreciation Breakfast in Milwaukee, WI. The breakfast was held in conjunction with the Midwest Foodservice Expo. Scott was honored to be inducted into the Bakers Hall of Fame surrounded by family, friends, and industry colleagues. She was nominated by her daughter, Dawn Westhoff. Westhoff wrote in her nomination, “My mom is an inspiration to me and many around her. I’ve been blessed to work side by side with her for almost 20 years.” According to Scott’s Pastry Shoppe’s website, “Jackie and Dawn work together to bring quality baked goods and jobs to Middleton. They are joined by family and trusted friends to make this a unique family business.” The WBA Bakers Hall of Fame honors those individuals for their service to the baking industry. Since the WBA Bakers Hall of Fame was started in 2000, Scott is the third woman to be inducted into the WBA Bakers Hall of Fame. Scott was the first woman to become President of the WBA Board of Directors and served as President from 1994 to 1996. Later, she also became the first woman to serve as President of the Retail Bakers of America in 2003. BB BEYOND BAKING

MARCH 2014

Art of the Cake Competition Winners From Cupcakes to Kringle, the Pastry Studio proved to be a popular place at the 2014 Midwest Foodservice Expo By Jessica Hoover

Bakers from Wisconsin and upper Illinois participated in the Art of the Cake Competition at the Pastry Studio during the 2014 Midwest Foodservice Expo. The Art of the Cake Competition featured four opportunities for professional and beginner cake artists to showcase their talents: Extreme Wedding Cake Challenge, Creative Cake Decorating Competition, Cupcake Warrior Championship, and NEW in 2014, the Extreme Groom’s Cake Challenge. In addition to the cakes and cupcake competitions, WBA introduced a competition to determine which bakery makes the best kringle, which has recently become the state pastry. Fourteen kringles from bakeries throughout Wisconsin were entered in the Baker’s Best Kringle Contest. The winner of the contest was determined by professional judging and votes from attendees at the Expo. Winners of the competitions were: Extreme Wedding Cake Challenge People’s Choice: Amanda Nieto

Neat-O’s Bake Shoppe, Baraboo, WI

Professional Fondant: Best of Show First Place Second Place Third Place

Neat-O’s Bake Shoppe, Baraboo, WI Tamara’s the Cake Guru, Oshkosh, WI The Hidden Café, Mukwonago, WI Monzù Bistro, Green Bay, WI

Amanda Nieto Tamara Mugerauer Katharine Hincak Jennifer Bukouricz

Student/Beginner Fondant: First Place Heidi Franz Tamara’s the Cake Guru, Oshkosh, WI Second Place Angela Woodward & Connie Austin Fox Valley Tech. College, Appleton, WI Professional Buttercream: Best of Show Amanda Nieto First Place Tamara Mugerauer Extreme Groom’s Cake Professional Fondant: Best of Show First Place Second Place

Neat-O’s Bake Shoppe, Baraboo, WI Tamara’s the Cake Guru, Oshkosh, WI

Challenge Amanda Nieto Tamara Mugerauer Katharine Hincak

Student/Beginner Fondant: First Place Heidi Franz

Neat-O’s Bake Shoppe, Baraboo, WI Tamara’s the Cake Guru, Oshkosh, WI The Hidden Café, Mukwonago, WI Tamara’s the Cake Guru, Oshkosh, WI

Creative Cake Decorating Competition People’s Choice: Jennifer Bukouricz Professional Division: Best of Show First Place

Jennifer Bukouricz Sheenen Boye, Rachel Muniz, and Bridgett Cook

Monzù Bistro, Green Bay, WI Monzù Bistro, Green Bay, WI O&H Danish Bakery, Racine, WI Continued on next page

BEYOND BAKING

MARCH 2014

When you run a business, you know. The most valuable things are also

the hardest to get. Your bakery didn’t grow overnight. It came from years of hard work, confidence in what you do, and making smart decisions. That’s why an insurance policy from West Bend makes sense. It protects your valuable and hard-earned business so you can focus on doing what you do best ... and create a legacy for the next generation of bakers. With West Bend, you’re backed by the knowledge and experience of an independent insurance agent.

This program is endorsed by the Wisconsin Baker’s Association.

To find out more, contact an official supplier of the Silver Lining®. For the name of an agency near you , visit thesilverlining.com.

West Bend. Insurance you buy when you can’t afford anything less. Student/Beginner Division: First Place Irene Pawlisch Second Place Alicia McQuade & Ashley White Cupcake Warrior Best of Show First Place Second Place

Madison Area Technical College, Madison, WI Fox Valley Technical College, Appleton, WI

Championship Simple Simon Bakery, Appleton, WI Tamara’s the Cake Guru, Oshkosh, WI Sugarjones, Rockford, IL

Baker’s Best Kringle Contest Best of Show “Wisconsin Kringle” First Place Sea Salt & Caramel Cheesecake Second Place Extreme Turtle Third Place Extreme Caramel Apple

O&H Danish Bakery, Racine, WI Racine Danish Kringle, Racine, WI Uncle Mike’s Bake Shoppe, De Pere, WI Uncle Mike’s Bake Shoppe, De Pere, WI

Judges for the Extreme Wedding Cake Challenge, Extreme Groom’s Cake Challenge, and the Creative Cake Decorating Competition were Tom LaPierre, Pastry Arts Instructor at MATC Milwaukee, Chef Gail Gand, and Rick Crawford, Managing Partner of the RPIA Group. The Cupcake Warrior Championship was judged by Debra Josephs, The Anita Kaufmann Foundation, Kathleen Meisinger, MATC Baking Instructor, and Michelle Axford, The Cupcake Couture. The Baker’s Best Kringle Contest was judged by Lois Federman, Something Special from Wisconsin™, Debra Socha, MATC Baking Instructor, and Rick Crawford. All of the competitions were sponsored by the Wisconsin Bakers Association. BB BEYOND BAKING

MARCH 2014

Highlights from the 2014 Midwest Foodservice Expo: Additional photos from Expo can be found on the WBA Facebook page! 1. Heidi Franz (Tamara’s the Cake Guru) took 1st place in the Student Division of the Extreme Groom’s Cake Challenge with her firefighter cake. 2. Kevin Rietveld and Julie Enerson from Trig’s handed out strawberry cheesecake kringle samples. 3. Gloria De Angelo showed students how to make Gel Flower Molds. 4. Friends from UMBA stopped by to see MATC’s Gigantic Gingerbread House. 5. Jenny Simon and Lauren Tanzillo from Simple Simon Bakery won the Pot o’ Gold Trophy in the Cupcake Warrior Championship! 6. All three of the professional judges loved these creative cupcakes by Sugarjones. 7. The Milwaukee Art Museum replica cake placed First in the Creative Cake Decorating Competition.

2014 WBA Bakery Operation of the Year Fosdal Home Bakery awarded Bakery Operation of the Year By Jessica Hoover

Fosdal Home Bakery, located in Stoughton, WI, was named the 2014 Bakery Operation of the Year (BOY) by the Wisconsin Bakers Association (WBA). The award was presented on Tuesday, March 11th, during the WBA’s Industry Appreciation Breakfast in Milwaukee, WI. This year, two outstanding bakeries were nominated for the award. Nominations were sent in and the Past Winners of this award had the final vote to determine this year’s winner. The recipient of the BOY award remained a secret until the moment the name of the bakery was revealed. Joseph Crubaugh, owner of Fosdal Home Bakery, was in attendance to accept the award. In the nomination that was submitted for Fosdal Home Bakery, it states, “The owner’s commitment to the industry is incredible. His commitment to the WBA over the years has been truly outstanding. The bakery operation of the year award is long overdue for Fosdal Home Bakery.” Joseph Crubaugh is the WBA Treasurer and has served many years on the WBA Board of Directors. Visit the bakery’s Web site at http://www.fosdalhomebakery.com for more information about the business. The Bakery Operation of the Year award was created to recognize an outstanding bakery operation annually. Each year’s winner gets to keep the coveted BakeMark trophy for one year and the traveling trophy is then passed on to the new winner. The winner also receives a permanent plaque to display in their bakery. BB

Greg A. Wagner, Sr. Territory Manager Phone: (612)-940-7596 Greg.Wagner@genmills.com

www.professionalbakingsolutions.com

In Appreciation Thank you to the following members for renewing your WBA membership: BakeMark, Menomonee Falls, WI

O & H Danish Bakery, Racine, WI

Bakers Service Unlimited, Inc., West Allis, WI

Quaker Dairy & Bakery Co., Appleton, WI

Bear Stewart Corp, Chicago, IL

Quality Bakery, Dodgeville, WI

Burke Candy, Milwaukee, WI

Racine Danish Kringle Co., Racine, WI

Clasens European Bakery, Middleton, WI

Roeck’s Bakery Inc., Kiel, WI

Cooke Marketing Group, Inc., Ringwood, IL

Rollin Pin Bakery, Janesville, WI

Dave’s County Market, Merrill, WI

Simple Simon Bakery, Appleton, WI

Dunbar Systems Inc., Lemont, IL

Sweet Perfections Bake Shoppe, Waukesha, WI

Fosdal Home Bakery, Stoughton, WI

Sweetheart Cakes Inc., Port Washington, WI

Horizon Equipment, Eagan, MN

Swiss Maid Bakery, Harvard, IL

Jerry’s Bakery Inc., Two Rivers, WI

Trig’s Bakery, Rhinelander, WI

Manderfield’s Home Bakery, Appleton, WI

Valley Bakers Association, Greenville, WI

Melody Cookies, Oak Creek, WI

West Bend Mutual Insurance, West Bend, WI

Mila’s European Bakery, Thiensville, WI

West Side Bakery, Sheboygan, WI

Miller’s Bakery, Milwaukee, WI

Zingen & Braun Insurance Agency, Brookfield, WI

Welcome to our newest members! Bakeries: Amanda Cupcake, New London, WI Bendtsen’s Bakery, Racine, WI

C A N DY & I N G R E D I E N TS EST.

1929

M A N U FAC T UR E R S O F

CARAMEL

Burke Candy & Ingredients has a long-standing history of providing superior ingredients to bakeries and candy makers across the United States. Our Caramel is manufactured with fine Wisconsin AA butter and cream and has been exceeding the expectations of customers for over 80 years. Enjoy the ease of keeping your caramel supply plentiful by ordering online! 3840 N. Fratney St. Milwaukee, WI 53212 414 • 964 • 7327 Open

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b u r k e c a n d y .c om

Sugarjones, Rockford, IL Students: Alicia McQuade, FVTC Student Ashley White, FVTC Student Connie Austin, FVTC Student Franciane Hencke, FVTC Student Irene Pawlisch, MATC-Madison Student Khandra Henderson, MATC-Madison Student Carrie Lawson, MATC-Madison Student Raychel Smith, MATC-Madison Student Rachel Rick, MATC-Milwaukee Student

Interested in joining the WBA? Contact the Wisconsin Bakers Association office Monday through Friday from 8 am - 4 pm at (800) 542-2688 or email info@wibakers.com!

SAVE THE DATE Tuesday, April 22nd from 10 am - 12 noon

Sweetheart Cakes Bakery 211 N. Franklin Street, Suite 101 Port Washington, WI

The WBA Board of Directors would also like to extend an invitation to all WBA Members to attend the WBA Board Meeting taking place afterwards.

Please RSVP by April 4, 2014 to jessica@wibakers.com.

A Look Ahead at Upcoming Events... April 22nd WBA Board Meeting / Bakers Forum Sweetheart Cakes Bakery - Port Washington, WI May 20th-22nd Sweets & Snack Expo McCormick Place – Chicago, IL June 1st-3rd IDDBA’s Dairy-Deli-Bake Seminar & Expo Colorado Convention Center - Denver, Colorado July 31st- August 10th Wisconsin State Fair West Allis, WI September 27th-28th Oklahoma State Sugar Artist Show Tulsa, Oklahoma October 21st WBA Board Meeting / Video Conference WBA Member Service Center - West Allis, WI

Check out our service providers! Alternative Communications, Inc. Jesse Gnas

(781) 204-9067

Wisconsin Bakers Association 2514 S. 102nd St., Suite 100 West Allis, WI 53227 Phone: (414) 258-5552 (800) 542-2688 Fax: (414) 258-5582 info@wibakers.com www.wibakers.com

Associated Bank

Editorial Staff

(262) 367-2200 American Industrial Leasing Tammie Clendenning (800) 444-6230 Aramark Uniform Services Drew Coffey

Carol Carey (414) 321-5129

Publisher

BeneCo of Wisconsin, Inc. Steve Miller (262) 207-1999 Central Office Systems Lori Lindenberg (262) 784-9698 Financial Specialists, Inc. Charlie Popple (262) 544-6099 Soerens Ford John Schultz (262) 781-9800 Les Stumpf Ford Ken Harder (920) 731-5211, ext. 250 D.A. Berther Jim Lidwin (414) 328-1995 Pack-O-Mach Corp. Bob Morris (763) 571-6677 Practical Baker John Stricker (815) 943-6040 WBA Credit Card Program John Gay (800) 767-2484, ext. 54587 West Bend Mutual Insurance David Nycz (262) 334-5571

Editor

Dave Schmidt, CMB dave@wibakers.com Jessica Hoover jessica@wibakers.com