Beyond Baking March 2017

Your Baking Industry News Source

BEYOND

BAKING

BAKERS HALL OF FAME INDUCTEE ••• WBA Recognizes Shirley Heisler

BAKERY OPERATION OF THE YEAR ••• 2017 Winner Revealed

V O L UME 81 • IS S U E TH REE

COMPETITION RESULTS ••• Awards Announced

“

Neato-O's became involved with the WBA when we received a

message encouraging us to enter the Creative Cake Competition at the Midwest Food Service Expo which included WBA membership.

It was an amazing experience! Having been a new business at the time, it allowed us to make connections with other bakery owners, vendor partners, and WBA staff. This enabled us to share our stories, listen to others, ask and answer questions, and gain a sense of community! In the years that have followed, we have become more involved and we look forward to all WBA events!

”

- Tony & Amanda Nieto, owners of Neato’s Bake Shoppe, Baraboo, WI

WBA Board of Directors

WBA Staff

President Tamara Mugerauer, Tamara’s the Cake Guru

Dave Schmidt, CMB CEO

Vice President Bob Chaffee, Augusta Bakery Treasurer Judy Semrad, Muskego Marketplace Foods Board Trustee Bob Hiller, Rollin Pin Bakery Past President David Weber Directors-At-Large Tara Nowak, Sweet Lola’s Dawn Ebert, Simple Simon Bakery Jennifer Bukouricz, Monzu Bakery Tony Nieto, Neat-O’s Bake Shoppe Ken Heil, Sweet Perfections Bake Shoppe Ralf Tschenscher, Lesaffre Yeast Corporation

Jessica Hoover Communications & Marketing Director Debbie Lowery Accounting & Financial Coordinator Elise Timmerman Intern

2017 Bakery Operation of the Year

• Mark & Peggy Carollo

Congratulations!

Simma’s Bakery, located in Wauwatosa, WI was named the 2017 Bakery Operation of the Year (BOY) by the Wisconsin Bakers Association (WBA). The award was presented on Monday, March 13th, 2017 during the WBA’s Awards & Appetizers

Networking Evening in Milwaukee, WI. This year’s awards ceremony was held in conjunction with the Midwest Foodservice Expo. Six outstanding Wisconsin bakeries were nominated for the Bakery Operation of the Year this year. Past winners of this award voted to determine this year’s winner. The recipient of the BOY award remained a secret

until the moment the name of the bakery was revealed. Mark and Peggy Carollo, owners of Simma’s Bakery, were in attendance to accept the award.

the years while going to school, and their oldest daughter is currently working full time at Simma’s.

The Bakery Operation of the Year award was created back in 2001 to recognize an outstanding bakery operation annually.

This year’s BOY award was sponsored by Valley Bakers Cooperative Association.

The Carollos received a permanent trophy to display in their bakery.

In their nomination, they wrote, “We hope to continue to build on the reputation that Simma’s has developed over the last 32 years and our decision to purchase our building and double the size of our bakery during our recent expansion hopefully shows the community our commitment to continue to serve the Wauwatosa and surrounding areas.”

Mark and Peggy purchased Simma’s Bakery in 2011 and prior to that they owned Croissant Etc., a wholesale bakery, located in Greendale, WI which they continue to operate today. Croissant Etc. supplies fully baked and frozen dough croissants to food service and the retail marketplace throughout the upper Midwest. All three of their children have worked at the bakeries at times over

The bakery’s signature item is Simma’s award-winning classic cheesecake. In addition, the bakery is known for wedding cakes, pasties, conventional cakes and their famous morning buns. Visit the bakery’s website www.simmasbakery.com for more information about the business. The Carollos became members of the Wisconsin Bakers Association in 2016. BB

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Shirley “Sure” Heisler inducted into WBA Bakers Hall of Fame The Wisconsin Bakers Association (WBA) Board of Directors inducted Shirley “Sure” Heisler from LaSure’s in Oshkosh, WI into the 2017 WBA Bakers Hall of Fame on March 13, 2017, at the WBA’s annual awards night. The event was held at the Wisconsin Center in downtown Milwaukee in conjunction with the Midwest Foodservice Expo.

Due to bad weather conditions, Heisler was unable to attend the awards night. Instead, WBA CEO, Dave Schmidt and WBA President, Tamara Mugerauer made a special visit to LaSure’s Bakery on March 28th to present the esteemed award to Shirley where she accepted the award surrounded by friends and family.

Mugerauer listed many reasons why Heisler should be inducted into the Hall of Fame in her nomination.

“She is the epitome of class and amazing example for the business woman.” Heisler began the business with her husband, Tom Heisler in 1974 when they turned her cake-making hobby into a bakery. Heisler also served on the WBA Board of Directors.

• Shirley Heisler, LaSure’s

Schmidt presented a plaque to Heisler. “Not only are we here to congratulate Shirley on her induction into the WBA Bakers Hall of Fame but also on being the very first inductee from Oshkosh!” he said.

Each year the WBA Board of Directors inducts honorees into the WBA Bakers Hall of Fame.

The first inductees to the Hall of Fame were honored in 2000. Through the Hall of Fame the WBA seeks to honor an individual each year whose service and contributions to the baking industry and to the WBA have proven over time to leave a lasting impact by induction into the WBA Bakers Hall of Fame. BB

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2017 Competition Winners Announced!

Beginners and professionals from around the state of Wisconsin participated in six baking competitions during this year’s Midwest Foodservice Expo, March 13-15, 2017. This year’s competitions included: Extreme Wedding Cake Challenge (Fondant and Non-Fondant), Extreme Groom’s Cake Challenge, Creative Cake Decorating Competition, Wisconsin’s Ultimate Donut Duel, and new in 2017 – The Art of the Bread Contest and Out of this World Dessert Display Table Competition.

We are proud to announce this year’s winners: Creative Cake Decorating Competition Best of Show People’s Choice

Tara Kelliher, HotCakes by Tara Tara Person, WCTC

Beginner/Student First Place Second Place Third Place Third Place

Claire Jenkin, Madison College Hannah Buerger, Tamara’s the Cake Guru Ashley Williams, Hubbard Avenue Diner Anna Capen, Malarie Griese, Casey Weister, Amanda Schatzke, Tamara’s the Cake Guru

Professional/Advanced First Place Second Place Third Place

Chelsey Ganzer & Susan Horvath, MPTC Margaret Van Blaricom, Slice Custom Cakes Kimberly Hall, Signature Sweets

Extreme Groom’s Cake Challenge Best of Show People’s Choice

Jennifer Bukouricz, Monzu Bakery Amanda Nieto, Neat-O’s Bake Shoppe

Beginner/Student First Place Second Place Third Place

Amanda VanRyzin, FVTC EB Mitchell, Tamara’s the Cake Guru Sam Kastelic, WCTC

Professional/Advanced First Place Second Place Third Place

Tara Kelliher, Hot Cakes by Tara Amanda Nieto, Neat-O’s Bake Shoppe Rachel Muniz, Simma’s Bakery

Extreme Wedding Cake Challenge - Fondant Best of Show People’s Choice

Chrissy Meisner, Bloomer Bakery Ana Silva Garzon, MATC

Beginner/Student First Place Second Place Third Place

Jacklyn Arnoldussen, Tamara’s the Cake Guru Hannah Buerger, Tamara’s the Cake Guru Nicci Reichow, Tamara’s the Cake Guru

Professional/Advanced First Place First Place Second Place Third Place

Tamara Mugerauer, Tamara’s the Cake Guru Chrissy Meisner, Bloomer Bakery Samantha Kristiansen, Slice Custom Cakes Molly Wirz, Tamara’s the Cake Guru

Extreme Wedding Cake Challenge - Non-Fondant Best of Show People’s Choice

Rachel Oliver, WCTC Perla Rivera, Grebe’s

Beginner Student First Place Second Place Third Place

Nicole Feavel, Tamara’s the Cake Guru Denise Seibert, Monzu Bakery Lydia Brockel, Madison College

Professional/Advanced First Place Second Place Third Place

Jennifer Bukouricz, Monzu Bakery Amanda Nieto, Neat-O’s Bake Shoppe Perla Rivera, Grebe’s

Out of this World Dessert Display Table Competition Best of Show People’s Choice

Simple Simon Bakery Simple Simon Bakery

First Place Second Place Third Place

Oh Sweet Shop Tamara’s the Cake Guru Monzu Bakery

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Wisconsin’s Ultimate Donut Duel - Best Bismarck Best of Wisconsin First Place First Place First Place Second Place Second Place Third Place Third Place

Ron Stumbris, Grebe’s Mike Vande Walle, Uncle Mike’s Bake Shoppe Joey Carioti, Cranky Al’s Tony Nieto, Neat-O’s Bake Shoppe Robert Chaffee, Augusta Bakery Ron Stumbris, Grebe’s Mike Vande Walle, Uncle Mike’s Bake Shoppe Tamara Mugerauer, Tamara’s the Cake Guru

Wisconsin’s Ultimate Donut Duel - Favorite Fritter Best of Wisconsin First Place Second Place Third Place

Dawn Ebert, Simple Simon Mike Vande Walle, Uncle Mike’s Bake Shoppe Joey Carioti, Cranky Al’s Tony Nieto, Neat-O’s Bake Shoppe

Wisconsin’s Ultimate Donut Duel - Hottest New Hybrid Best of Wisconsin First Place First Place Second Place Second Place Third Place

Jeff DeSmidt, Bake Street Cafe Joey Carioti, Cranky Al’s Robert Chaffee, Augusta Bakery Mike Vande Walle, Uncle Mike’s Bake Shoppe Tony Nieto, Neat-O’s Bake Shoppe Tamara Mugerauer, Tamara’s the Cake Guru

Wisconsin’s Ultimate Donut Duel - Long John Best of Wisconsin First Place First Place Second Place Third Place

Ron Stumbris, Grebe’s Joey Carioti, Cranky Al’s Robert Chaffee, Augusta Bakery Tony Nieto, Neat-O’s Bake Shoppe Mike Vande Walle, Uncle Mike’s Bake Shoppe

Wisconsin’s Ultimate Donut Duel - Most Creative Cruller Best of Wisconsin First Place Second Place Third Place

Joey Carioti, Cranky Al’s Sarah Nelson, Muskego Piggly Wiggly Ron Stumbris, Grebe’s Tony Nieto, Neat-O’s Bake Shoppe

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Wisconsin’s Ultimate Donut Duel Most Innovative Donut Hole Display Best of Wisconsin Robert Chaffee, Augusta Bakery First Place Tamara Mugerauer, Tamara’s Second Place Tony Nieto, Neat-O’s Bake Shoppe

Art of the Bread Contest - Braided Bread Best of Show

Natalya Chaffee, Augusta Bakery

Beginner/Student First Place Second Place Third Place

Julie Evans, Madison College Julie Evans, Madison College Cherie Becker, Moraine Park Technical College

Professional/Advanced First Place Second Place Third Place

Mike Vande Walle, Uncle Mike’s Bake Shoppe Mike Vande Walle, Uncle Mike’s Bake Shoppe Tony Nieto, Neat-O’s Bake Shoppe

Art of the Bread Contest - Sculpted Bread Best of Show

Tony Nieto, Neat-O’s Bake Shoppe

Beginner/Student First Place Second Place Third Place

Megan Kosanke, WCTC Cherie Becker, Moraine Park Technical College Bridgette Schmidt, Tamara’s the Cake Guru

Professional/Advanced First Place

Judy Semrad, Muskego Piggly Wiggly

Judges for the competitions were Natalya Chaffee from Augusta Bakery, Susan Horvath from Moraine Park Technical College, Diane Wisnieski from The Extra Special Touch Bakery, Jen McClure from Fox Valley Technical College, Marlene O’ Connell from the Retail Bakers of America, Jerry Manderfield from Manderfield’s Home Bakery, Elizabeth Erenz from Rich’s Products, Tara Nowak from Sweet Lola’s Cupcakery, Ralf Tschenscher from Lesaffre Yeast Corporation, Susan Bice, Pam Barnes from Sole Passion Baker, and Suzanne Daly from Madison College.

This year’s competitions were presented by the Wisconsin Bakers Association. BB

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THANK YOU TO THIS YEAR’S SPONSORS!

Sweets & Snacks Expo Adds New Award Geared Toward Small Businesses The Sweets & Snacks Expo, hosted by the National Confectioners Association, has announced many new features including a new award for the 2017 Most Innovative New Products Program. The Small Business Innovator Award was added after retailer and attendee feedback indicated that there was a need to recognize smaller companies.

business innovators is an invaluable asset for smaller companies to gain visibility.”

In addition to the Small Business Innovator Award being introduced, award submissions, nominees and winners will all be recognized in different ways, including: • New Showcase location - center of activity on the concourse

Specially designed to highlight companies with net sales of $500,000 and under, the Small Business Innovator Award provides an avenue for those incubating companies just starting in the industry with an opportunity to shine and gain recognition along with well-established companies.

• Awards ceremony now kicks off the 2017 show opening • View and visit all 45 nominees inside the Expo app

Now in its sixth year, submissions for all of the Most Innovative New Product Award categories are now being accepted. The awards highlight the most innovative ideas, concepts and products the industry has seen this year. With an average of 300 item submissions every year, the awards provide exhibiting companies a tremendous opportunity to showcase their new products to the more than 17,000 Expo attendees.

• Access to all 300+ product submissions by visiting the gallery on the Sweets & Snacks Expo website

“Innovation continues to be at the heart of what Project 7 seeks when developing new products,” commented Tyler Merrick, founder of Project 7. “Having been fortunate enough to be nominated and win a Most Innovative New Product Award has helped with the success of our products tremendously. We were able to utilize the recognition the award brings with top retailers from across the country including Target and Starbucks. Having a new category for small

The Most Innovative New Product Awards will continue to serve as an evaluation tool for new products hitting store shelves as expert evaluator panel consists close to 85 percent of the U.S. buying power, representing a wide range of industry executives across all leading channels impacting the confectionery and snack industries. Companies that submit an entry receive direct feedback from the taste panel judges following the Sweets & Snacks Expo.

Submissions for the Most Innovative New Product Awards are now being accepted at the Sweets & Snacks Expo website. The deadline to submit products is April 7.

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SAVE THE DATE!

MONDAY, APRIL 24, 2017

SPRING BAKERS FORUM Please save the date and make plans to join us for our Spring Bakers Forum at Madison College hosted by the baking and pastry arts students and instructors at Madison College. A bakers forum is a place for WBA Members to meet and chat about what’s happening in the baking industry. Some of the best conversations happen right at bakers forums!

Members will also have the opportunity to tour the brand new, state-of-the-art culinary space! Feel free to email any topic suggestions in advance or just bring your questions, things to share, and ideas to the forum.

RSVP to jessica@wibakers.com by 4/14/17

Mouthwatering Mountains

By Chris Jossart, FVTC

Mountain range theme turns edible at this year’s Fox Valley Tech Cultural Cuisine Does smoked trout just taste better when you know it comes from the refreshing clear waters of a mountain river?

That pictorial palate primer was just one of several descriptive entrees heralding from famous mountain regions of the world at the 19th Annual Fox Valley Technical College Cultural Cuisine event on February 26 in Appleton. The event welcomed 1,000-plus visitors to raise a record $32,000 for student scholarships in the Culinary Arts program at FVTC. In addition to students displaying cooking and baking skills at Cultural Cuisine, the event

features a pre-critique luncheon a month out from the fundraiser featuring local media talent. Reporters, writers, and news anchors attend to help build visibility for the event while sampling the specialty dishes and rendering feedback so students can make necessary modifications before the big day.

The gathering also provides a great platform for students to exercise leadership and communication skills since the luncheon is run by them.

Each year the students in the Culinary Arts program devise a themed menu of samples for the public to taste. This year’s mountain range concept included these dishes:

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Team Himalayan Mountains: • Mango Lassi • Momos with a Tibetan Hot Sauce and Teriyaki Sauce • Gorkhali Lamb Curry on Roti

Team Andes: • Arepas (flatbread) with Stewed Pork • Quinoa Fritters • Grilled Mahi with Pickled Fruit in a Lettuce Wrap

Team Rocky Mountains: • Wild Mushroom Goat Cheese Strudel • “River Runs Through It” Smoked Trout on a Seeded Cracker with Dill Cream • Glacier Park Elk Empanada

Team Swiss Alps: • Tolberone Chocolate • Berlinmunkar – Donut with Raspberry Jam • Swedish Crème • Hot chocolate BB

Team Appalachian: • Sweet Corn Fritter w/ Tomato Bacon Gravy • Venison Hand Pie with Apple Butter BBQ • Cold Sorghum and Squash Salad

Merger Of ABA, B&CMA Unanimously Approved The merger of the American Bakers Association (ABA) and the Biscuit and Cracker Manufacturers’ Association (B&CMA) was approved March 27th after the organizations received unanimous consent from their respective Boards of Directors and memberships.

To commemorate this significant moment, a signing ceremony was held during the 2017 ABA Convention’s All Membership Meeting featuring the members of the Transition Steering Committee: ABA Rich Scalise, Hearthside Foods Erin Sharp, Kroger Co. Robb MacKie, ABA President B&CMA Bill Quigg, Richmond Baking Co. Todd Wallin, Ellison Baking Co. Dave Van Laar, B&CMA President “The Transition Steering Committee has done an outstanding job over the past year to complete its due diligence and ensure the voices of the ABA and B&CMA members were heard,” said ABA President and CEO Robb MacKie. “It is very clear that there are tremendous synergies and that combining our two organizations will return significant added value for the industry.”

“Together, we will be a stronger, unified organization that will offer enhanced, comprehensive services to meet the needs of our members and the baking industry,” said B&CMA President and CEO Dave Van Laar. “It has been an incredible journey thus far and we are eagerly looking forward to this next phase of transitioning into an enhanced, merged organization for our members.”

As stated in the Memorandum of Understanding approved by the ABA and B&CMA’s respective memberships, the merger closing date will be June 30, 2017. Prior to this date, there will be several forums offered to the ABA and B&CMA members to learn more about the benefits of the merger and the opportunities it presents to their companies.

Learn more about the benefits of the ABA B&CMA merger: http://bit.ly/2of3lzG BB

Planning ahead for upcoming National Dessert Holidays?

Below are some product ideas for the month of April: April 1: National Sourdough Bread Day

April 12: National Licorice Day

• Sourdough Cinnamon Rolls

• Black Licorice Dark Chocolate Toffee

• Honey-Lemon Rhubarb Pie w/ Sourdough Crust

• Blackcurrant and licorice Swiss roll

• Sourdough Chocolate Raspberry Tea Cake

• Licorice Chocolate Cupcakes

April 2: National Peanut Butter & Jelly Day

April 13: National Peach Cobbler Day

• Peanut Butter & Jelly Bars

• Blackberry Peach Cobbler

• Peanut Butter & Jelly Sandwich Cookies

• Peach Cobbler Crumb Bars

• Peanut Butter & Jelly Doughnuts

• Peach Cobbler Cupcakes

April 3: National Chocolate Mousse Day

April 14: National Pecan Day

• Baked Chocolate Mousse

• Caramel-Pecan Brownies

• Chocolate Mousse Pie

• Chocolate Pecan Pie Truffles

• Chocolate Mousse Tarts

• Pecan Pie Cheesecake

April 5: National Caramel Day

April 20: National Pineapple Upside-Down

• Salted Caramel Cookie Cups

Cake Day

• Caramel Nut Cake

• Pineapple Upside Down Cupcakes

• Caramel Banana Swirls

• Bourbon Caramel Pineapple Upside Down Cake • Red Velvet Pineapple Upside Down Cake

April 6: National Caramel Popcorn Day • Twix Caramel Popcorn

April 21: National Chocolate-Covered

• Chocolate Caramel Popcorn

Cashews Day

• Caramel-Nut Popcorn Crunch

• Chocolate-Covered Cashew Truffles • Cashew Caramel Chocolate Turtle Clusters

April 7: National Coffee Cake Day

• Chocolate Cashew Cream Cupcakes

• Sour Cream Bundt Coffee Cake • Chocolate Chip Coffee Cake

April 22: National Jelly Bean Day

• Cranberry Coffee Cake

• White Chocolate Jelly Bean Bark

April 22: National Jelly Bean Day

April 28: National Blueberry Pie Day

• Jelly Bean Popcorn Clusters

• Blueberry Lemon Pie Bars

• Jelly Bean Cupcakes

• Blueberry Cheesecake Pie • Mini Blueberry Pies with Pecan Oat Crumble

April 23: National Cherry Cheesecake Day • Chocolate-Cherry Cheesecake

April 30: National Oatmeal Cookie Day

• Cherry Cheesecake Brownies

• Oatmeal Cookie S’mores Bars

• Cherry Cheesecake Cookies

• Oatmeal Cookies with Butterscotch Chips • Chocolate Coconut Oatmeal Cookies

April 25: National Zucchini Bread Day • Double Chocolate Zucchini Bread

April 30: National Raisin Day

• Banana-Blueberry-Zucchini-Bread

• Cinnamon Raisin Bread

• Carrot Zucchini Apple Bread

• Apple-Raisin Bundt Cake • Cinnamon Raisin Peanut Butter Krispy Treats

April 26: National Pretzel Day • Peanut Butter Pretzel M&M Cookies • Brown Butter Pretzel M&M Blondies • Pretzel Brownie Bars

Add this calendar to your own Google calendar!

BEYOND BAKING Copyright © 2017 Wisconsin Bakers Association, Inc. All rights reserved. Duplications prohibited in whole or part in any medium without prior consent from the publisher/editor.

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