Beyond Baking May 2017 by Wisconsin Bakers Association

Your Baking Industry News Source

BEYOND

BAKING

NATIONAL DONUT DAY ••• First Friday in June

THE WEDDING SHOW SUMMER EDITION ••• Cake Decorating Competition

V O L U ME 81 • IS S U E FIVE

FESTIVAL OF BREAD ••• Family Fun Baking & BBQ

! e t a r b e l Ce

NATI nAL

FRIDAY, JUNE 2

nut DAY

WBA Board of Directors

Directors-At-Large

President Tamara Mugerauer, Tamara’s the Cake Guru

Tara Nowak, Sweet Lola’s

Vice President Bob Chaffee, Augusta Bakery Interim Treasurer Dawn Ebert, Simple Simon Bakery

Jennifer Bukouricz, Monzu Bakery Tony Nieto, Neat-O’s Bake Shoppe Ken Heil, Sweet Perfections Bake Shoppe Ralf Tschenscher, Lesaffre Yeast Corporation

WBA Staff

Board Trustee Bob Hiller, Rollin Pin Bakery

Jessica Hoover Communications & Marketing Director

Past President David Weber

Debbie Lowery Accounting & Financial Coordinator

National Donut Day Friday, June 2nd

Ways to promote National Donut Day at your bakery:

Crullers, fritters, long johns, even good oldfashioned cake donuts will be celebrated on National Donut Day which falls annually on the first Friday of June. The day began in 1938 in Chicago to honor the Salvation Army’s “Doughnut Lassies.” Today, bakers across the country offer specials to celebrate this wonderful treat, the history behind it, and to honor the women that served doughnuts to soldiers during WWI.

• • • •

Host a donut day event Create a special offer for your customers Reach out to your local media Design an event poster or download WBA’s FREE Printable Donut Day Poster template to display in your bakery • Invite your customers to participate • Partner with your local Salvation Army • Use hashtags #NationalDonutDay or #NationalDoughnutDay when using social media

Here in Wisconsin, Tony and Amanda Nieto, owners of Neato’s Bake Shoppe in Baraboo, WI, host a donut day event at the bakery every year. “National donut day is a perfect holiday!” said Tony Nieto. “It has a great story, with the Salvation Army donut lassies handing out cake donuts to the servicemen during World War I. It also has amazing growth potential with sales up over 20% each year, and starting to rival other holidays for busiest day of the year,” Nieto added.

Whatever you decide to do for National Donut Day, we want to hear all about it! Send your photos and donut day stories to jessica@wibakers.com to be featured in our next issue of Beyond Baking. BB

Cake Decorating Competition The Wedding Show – Summer Edition – Cake Decorating Competition A unique event and spotlight feature at The Wedding Show – Summer Edition 2017! A real couple from the Northeast Wisconsin region will be chosen to judge and ultimately pick their actual wedding cake during The Wedding Show – Summer Edition Cake Decorating Competition! Compete in a one-of-a-kind cake decorating competition where your creativity and skills will create the love story of a real life couple. The Couple Couples getting married in 2018 or 2019 within the Northeast Wisconsin region will enter via social media for the chance to say “yes” to their cake at The Wedding Show – Summer Edition. The couple will be selected on Wednesday, May 31, 2017.

The Competition The winning couple will provide their wedding theme, date of their wedding, and love story which will be given to decorators on June 16, 2017. Decorators will then have one month to design and create a cake, fitting the couple’s theme and love story for judging at The Wedding Show – Summer Edition on Sunday, July 23, 2017. Cake decorators will be responsible for bringing their cake between 7:00am to 9:00 am on Sunday, July 23 to be displayed throughout show hours. Cake decorators must also have a sample for the bride and groom to taste at 2:00pm during the taste portion of the judging by the bride & groom. Samples should not be given to any other attendees of the show unless the decorator is also participating in the show as a vendor in which case samples may be handed out to other attendees only within their designated vendor booth. At approximately 2:30pm the winners of both the Couple’s Choice & People’s Choice will be

announced. At this time, business cards may be placed by the decorated cake, but no other advertising is allowed. A $50 fee to participate in the competition is due for those not participating as a vendor in the 2017 Summer Edition of The Wedding Show. If you are a vendor at the show, your competition fee will be waived. Contact Heather Ohde if you are interested in being a vendor at the show.

• $300 Cash ($100 from Couple & $200 from PMI Entertainment Group) • The following for the 2018 Wedding Show – Summer Edition: • Complimentary 10’x10’ booth • In-Studio opportunity • 2017 Couple’s Choice Winner Full Page Directory Ad • 2017 Couple’s Choice Award

Couple’s Choice

People’s Choice

One decorator will be chosen by the couple as the Couple’s Choice Winner. The couple will select the winner based on creativity, adherence to their wedding theme, taste of the cake sample, and incorporation of their love story. The Couple’s Choice winner will be responsible for recreation of the cake for the couple’s wedding in 2018 or 2019. The decorator will be responsible for creating this cake at no charge in exchange for the following prize package valued at over $1,100:

One decorator will be chosen by attendees as the People’s Choice Winner. Attendees will vote for their favorite cake on iPad kiosks setup by the Wedding Cake Display. The People’s Choice Winner will receive: • 50% Discount on a booth at the 2018 Wedding Show – Summer Edition • 2017 People’s Choice Award BB

• Announced Couple’s Choice Winner on Resch Center Facebook Page (over 55,000 followers)

National Festival Of Breads Mixes Family Fun, Baking And BBQ This fun, family-friendly festival will be held on Saturday, June 17, 2017, at the Hilton Garden Inn, 410 South 3rd Street, Manhattan, Kansas. Additional events will be held across the blocked-off street at the Blue Earth Plaza. Admission is free with the donation of a canned or nonperishable food item. These donations will be given to the Flint Hills Breadbasket. To start the day off, there is an Enrich Your Life 5K at 7:30 a.m., and at 8:15 a.m. the 1 mile fun run begins. The Festival opens to the public at 8:30 a.m., and bread-baking contes-

tants will begin preparing their winning bread recipes. The eight finalists for National Festival of Breads were chosen from entries that came from all across the United States. Baking demonstrations will be going on throughout the day, beginning at 8:30 a.m. Torie Cox, food stylist with Time Inc., will demonstrate her “Cinnamon Swirl Brioche Loaf” all done by hand! Cookbook author and physician Jeff Hertzberg will present his “The New Artisan Bread In Five Minutes a Day: Mixing dough for refrigerator storage and basic loaf shaping” at 9:30 a.m. Hertzberg will show us how to mix basic doughs and shaping techniques. At 10:30 a.m., Paula Gray, Manager for Bake for Goods Kids Program, will demonstrate her “Bake for Good: Get Rolling with King Arthur Flour!” She will also show us some basic yeast dough tips and how to shape dinner rolls. Jeff Hertzberg will give a second presentation at 12:30 p.m., titled “Artisan Pizza and Flatbread In Five Minutes a Day: Pizza and flatbreads, the fastest breads In the world.” He will demonstrate the versatility of the flatbread. At 1:30 p.m., Sharon Davis, Family & Consumer Sciences educator with the Home Baking Association, will demonstrate her “Be a Smart Snack Baker!” She will teach us how to be healthy smart snackers. From bread to barbecue, the Festival has it all. In the barbecue tent, Rod Gray of Pellet Envy, will demonstrate how he cooks his delicious barbecue that he pours his heart and soul into. He will give three presentations, at 10:00 a.m., noon and 2:00 p.m.

Culinary Open House For Prospective Students

Thursday, June 22, 2017 anytime between 4pm-6:30pm

• Hands-on demonstrations and kitchen tours • Learn about financial aid • Visit with career coaches and current students • Learn about the growing tourism industry • Find out how you can receive credit for prior industry experience • Learn about Culinary & Basic Baking Technical Diplomas >>>> CLICK HERE TO REGISTER <<<<

In between barbecue demonstrations, the Festival boasts live music from the Past Blasters. Other events that the Festival of Breads has to offer are wheat weaving demonstrations, bread samples, trade show of vendors, Mr. and Mrs. Slice, a kids area that will have hands-on pancake making, and demonstrations from the Backyard Kitchen. The Festival wraps up at 3:00 p.m., when the finalists deliver their winning breads to the judges. An announcement of the National Festival of Breads Champion will be made later in the evening via the website, nationalfestivalofbreads.com and Facebook pages (@ nationalfestivalofbreads). So come on out and join us at the Hilton Garden Inn, 410 South 3rd Street, Manhattan, Kansas for fresh bread, barbecue, demonstrations, live music and much much more! We hope to see you at the National Festival of Breads. We’re positive you’ll love it. BB

IDDBA Launches Safe Food Matters! Campaign Focused On Handwashing “Improving handwashing practices in our fresh departments is critical,” said Mary Kay O’Connor, VP Education, IDDBA. “It’s important to educate employees about the impact of washing hands and how and when to wash hands. By bringing awareness to handwashing, we’re able to reduce the risk of contaminated food that can lead to illness and food poisoning and help to prevent cross-contamination.” For over 28 years, IDDBA has been a leader in providing quality food safety information to its members. This includes online and mobile training videos, job guides, podcasts, workbooks, and educational presentations. Current and planned programs around the Safe Food Matters! Focus on Handwashing campaign include:

Did you know that proper handwashing is one of the most effective ways to prevent the spread of germs and it only takes 20 seconds? Proper handwashing plays a vital role in reducing the likelihood of transmitting foodborne illnesses to shoppers and co-workers in our fresh departments. According to the Centers for Disease Control, the spread of germs from the hands of food workers accounts for 89% of the estimated 48 million cases of foodborne illness that occur annually in the United States. The International Dairy Deli Bakery Association (IDDBA) is conducting the Safe Food Matters! Focus on Handwashing campaign to build awareness on the importance of handwashing to prevent the spread of foodborne illnesses through contact and crosscontamination, and provide food retailers and manufacturers with education, training, and resources to help managers and service associates in their fresh departments.

• Social media campaign aimed at storelevel associates in fresh departments to increase awareness of how and when to wash hands • Understanding the benefit that when a retailer includes a reminder to wash hands on a recipe card, 70 to 80% will do so, according to Kansas State University • Handwashing training course at training. iddba.org • IDDBA handwashing job guides • Up to $2,000 in food safety certification reimbursement To learn more about IDDBA’s Safe Food Matters! Focus on Handwashing campaign, visit iddba.org.

RBA’s Pillsbury Baker’s Plus Grand Champion Creative Decorating Competition Creativity will take the stage at the The Americas Cake Fair in Orlando in October 2017. Five of the country’s top professional teams made up of amazing cake decorators will challenge each other in a contest of imagination, artistry and skill over a two-day period during one of baking’s most prestigious competitions. The competition is open to all professional cake decorators or pastry chefs who are currently working full- or part-time in a cake/ cupcake shop, retail or supermarket bakery and have at least two years of decorating experience. Contestants may enter this year’s competition one of two ways. Decorators can compete in a local, state or regional RBA sponsored con-

test. If no contest is available in their area, decorators may submit a portfolio for consideration online at info@RetailBakersofAmerica. org Application by portfolio should be received by July 1, 2017 and should include two images from each of the three competition categories: wedding cake, rolled fondant and sculpted cakes. Contestants will be notified of their acceptance by August 1, 2017. The five teams will consist of regional winners and top portfolio entries, and will compete in all three categories. Cake, icing and fondant will be provided on site, but contestants must bring their own tools and specialty items. There is no limitation on the use of molds, impression mats and fondants rollers, which

can be used in all categories. The highest scoring individual, as determined by a panel of judges, will be awarded the coveted Pillsbury Baker’s Plus Grand Champion Trophy. Gold, silver and bronze medals, along with cash prizes will also be awarded for the highest three scores in each category. All contestants will be provided with three nights of lodging and up to $400 for travel to Orlando. Contest Rules 1. Decorators must be professional cake decorators or pastry chefs working in a retail or supermarket bakery. RBA membership is encouraged but not required. Contestants for the CDC will include the top decorators from regional affiliate competitions and portfolio winner(s) from decorators in areas without competitions. Contestants can compete for a maximum of 5 years’ total. 2. Contestants will compete as a team of two decorators. Team members may come from the same bakery, family members or a member of the local affiliate if chosen through an RBA affiliate regional competition. 3. Contestants will receive complimentary hotel and travel. Hotel accommodations will be arranged by RBA. RBA will pay for up to three nights of hotel at a hotel chosen by RBA. Contestants may arrange for additional nights at their own expense. Contestants should book or arrange their own travel and will be reimbursed for up to $400 per person for travel.

5. All professional contestants will complete together on all days. Preparation time is added to the schedule. Contestants will draw a number to designate a work station. 6. Contestants must complete designated categories on each day. Details will be provided before the competition. 7. All decorative work must be constructed during the contest hours and in the contest area. No pre-fabricated decorative pieces, other than those provided by RBA or otherwise specified, will be allowed. 8. No offensive cake designs or adult themed cakes. No copyrighted designs. 9. Judges will evaluate finished pieces using the procedures developed by the judges and other members associated with the contest. All judge’s decisions will be final. 10. The first place Grand Champion Trophy winner may not compete again in the affiliate or RBA Creative Decorating Competition for 5 years. You will need to include pictures of 2 wedding cakes, 2 fondant special occasion cakes and 2 sculpted cakes. Return to: Creative Decorating Competition Retail Bakers of America 15941 Harlem Avenue, #347, Tinley Park, IL 60477 Info@RetailBakersofAmerica.org BB

4. Contestants must attend the “Contestant Orientation” scheduled Friday, October 13.

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Planning ahead for upcoming National Dessert Holidays? Below are some product ideas for the month of June: June 1: National Hazelnut Cake Day

June 14: National Strawberry Shortcake Day

• Salted Caramel Hazelnut Cake

• Strawberry Shortcake Cake Pops

• Chocolate Hazelnut Cake

• Strawberry Shortcake Cheesecake

• Pear and Hazelnut Cake

• Chocolate Chip Strawberry Shortcake

June 2: National Doughnut Day

June 16: National Fudge Day

• Strawberry Doughnut Shortcake

• Salted Almond Butter Fudge

• Lemon Poppy Seed Doughnuts

• Creamy Lemon Fudge

• Snack Food or Cereal Topped Doughnuts

• Chocolate-Peppermint Fudge

June 3: National Chocolate Macaron Day

June 17: National Apple Strudel Day

• Raspberry Dark Chocolate Macarons

• Apple Strudel Cinnamon Rolls

• Nutella Macarons

• Puff Pastry Walnut Apple Strudel

• Chocolate Orange Macarons

• Pear and Apple Strudel

June 6: National Applesauce Cake Day

June 21: National Peaches & Cream Day

• Cranberry Praline Applesauce Cake

• Peaches & Cream Pie Cookies

• Caramel Applesauce Cake

• Peaches & Cream Tart

• Applesauce Cake with Pomegranate Glaze

• Peaches and Cream Doughnuts

June 9: National Strawberry-Rhubarb Pie Day

June 22: National Chocolate Eclair Day

• Strawberry Rhubarb Puff Pastry Turnovers

• Chocolate-Glazed Green Tea Eclairs

• Strawberry Rhubarb Meringue Pie

• Triple Chocolate Eclairs

• Strawberry Rhubarb Pie Crumb Bars

• White Chocolate-Glazed Raspberry Eclairs

June 11: National German Chocolate Cake Day

June 24: National Pralines Day

• German Chocolate Cake Roll

• Pecan Praline Cake

• German Chocolate Cupcakes

• Spiced Pumpkin Praline Cake Roll

• German Chocolate Brownie Cookies

• Praline Crunch Bars

June 12: National Peanut Butter Cookie Day

June 29: National Almond Butter Crunch Day

• Oreo Stuffed Peanut Butter Cookies

• Crunchy Almond Butter Oatmeal Cookies

• Chocolate Peanut Butter Cookies

• Chocolate Almond Butter Crunch Fudge Cups

• Peanut Butter Cheesecake Cookie Bars

• Cocoa Almond Butter Crunch

June 13: National Cupcake Lover’s Day • Rocky Road Cupcakes • Coconut Cupcakes w Lime Buttercream • Banana Cupcakes with Peanut Butter Frosting

Add this calendar to your own Google calendar!

Wisconsin Bakers Association • 2514 S. 102nd Street • West Allis, WI 53227