Hello Zuidas Januari/Februari 2021 #53

HELLOZUIDAS.COM JANUARY • FEBRUARY 2021

53

‘Zuidas isn’t sustainable enough yet, but we’re making progress’

INTERVIEW WITH DIRK BELJAARTS

CEO of KHN

Bas Reussien City of Amsterdam

SUSTAINABILITY SPECIAL Goodbye Column: GREY SHAPIRO

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THE NEXT ISSUE IS SCHEDULED FOR THE 1ST OF MARCH

A GREEN ISSUE! Many people I meet in Zuidas say it’s pretty much

Award for the most innovative, impactful or

wall-to-wall concrete, and they’re not far off the

inspiring initiative in Zuidas. Submissions will be

mark. With its tall buildings towering over its

posted on the website www.zuidasduurzaam.nl,

grey streets and squares, the patches of green

grouped around the themes of Mobility, Energy,

don’t quite measure up. And yet, no matter if it’s

Buildings, Water & Greenery, Waste & Circularity,

cold or warm, people flock out to find their own

Society and Public Space. Registration is open

little spot of greenery to sit for lunch or recharge

now! Below, Olivier Otten will tell you more

during a long office day. In our ‘Got a Minute’

about this award.

section, people on the street share their favourite sustainable spot in Zuidas.

2020 was a tough year for many business owners, employees and employers. I hope we’ll be able to

This first issue of the new year is all about

continue working together in sustainable ways and

sustainability. Almost every business in Zuidas

ensure there are still plenty of spots to go around

is engaging with this theme in one way or

for everyone in Zuidas. Including those for whom

another, whether they’re using solar panels

the going is rough right now.

or geothermal heat pumps, have a green roof or are cutting down on plastic. Buildings are

Happy reading!

being built more sustainably, offices are going greener, and this year Green Business Club

Romy Lange

Zuidas, Hello Zuidas and the Zuidas district will

Editor-in-chief Hello Zuidas

be presenting the first-ever Zuidas Sustainability

r.lange@zuidaspublishers.nl

Every year, we join forces with Green Business Club and Zuidas (City of Amsterdam) to identify companies and property developers that are sustainability leaders in Zuidas. A jury selects the most exemplary projects/ cases to receive the annual Zuidas Sustainability Award. Will your organization be among the winners in 2021? Read more about it on page 60 of this issue, in which we zoom in on Sustainability. We’ll take you on a tour of plans, long-term perspectives and promising sustainable projects in and beyond Zuidas!

Olivier Otten, managing director of Hello Zuidas

•3

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CONTENTS 06

10

Coverstory Bas Reussien Zuidas biodiversity adviser for the City of Amsterdam Building the Future - Over 200 social rented apartments for first-timers - The Newton apartment complex comes to kop Zuidas.

- From jungle to design roof garden on the ITO Tower

13 Column Greg Shapiro

14 Hello You End-Of-Year Meeting

16 Property Founding Father ABN AMRO leaving and staying

19 How do you look today?

With Miranda van CommenĂŠe, Stylist & Personal Shopper

20 Got a minute The favourite sustainable spot in Zuidas

23 Share #Zuidas Social Media

24 Mobility Greening cate ring logistics

26 Hello Zuidas Agenda

30 Sustainability Special 30 Hello Zuidas - Green Business Club 32 Stibbe 34 ENGIE 36 Savills 38 Goede Doelen Loterijen 40 EDGE 42 Accenture 44 Hello Zuidas - Sustainability 46 Studio Gyzell 47 VU Amsterdam 49 Soundless Acoustics International

50 Legal News Dentons introduces Diverse Excellence Scholarship in the Netherlands

52 Courtesie International Business Affairs The specialist for all your language needs

54 Architecture Van der Valk Hotel

56 FM Platform Interview with Dirk Beljaarts

58 City of Amsterdam Interview with Josja van der Veer and Frank Tazelaar

60 Sustainability Award

62 Finance News Biodiversity loss shakes up financial sector and hits home in Zuidas

64 New artwork stands tall in Courthouse forecourt

66 Memoboard

68 Meet the Chocolatier Interview with Hikmat Neazi, owner of Leonidas

With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, Zuidas has huge potential. The foundation Hello Zuidas contributes to Zuidas by realizing a well functioning area.

The goal is to promote a district that has international appeal, and high quality working and living conditions. •5

BAS REUSSIEN • CITY OF AMSTERDAM

‘Zuidas isn’t sustainable enough yet, but we’re making progress’ Bas Reussien, Zuidas biodiversity adviser for the City of Amsterdam

Sustainability is a word you hear everywhere these days. But how can a place like Zuidas, with all its bricks and mortar, become sustainable and create enough biodiversity? Hello Zuidas talked to Bas Reussien, Zuidas biodiversity adviser for the City of Amsterdam. He answered this question and explained his role in Zuidas.

What does sustainability mean to you?

prepare a plan to minimize and compensate that. Together with my

‘Sustainability is a broad concept. Most people immediately

colleagues I also draft requirements on nature-inclusive designs for

associate it with solar panels, windmills and plastic recycling. For

property developers, like adding nesting boxes and planting. That

me, sustainability is fundamentally about preserving of what’s

way, all these projects can contribute to a sustainable ecosystem.

good, while at the same time creating something long-lasting and

In my job I’m actively involved with that, and fortunately designers

self-perpetuating, so we humans don’t always have to intervene.

are also starting to approach me directly to get my input on their

That’s also how I define sustainability in my job: to create an

plans for public spaces at an early stage, so we don’t have to

ecosystem in Zuidas for animal and plant species that are native to

backtrack later.’

this area and can survive here.’

Two new apartment blocks are going up Can you name some examples?

in Beatrixpark. What are the requirements there?

‘We still have quite a few places in Zuidas with bats. They’re a great

‘The standars are very high. Take the lighting, where I’m trying to

species for keeping insect populations in check. They eat thousands

require the least possible amount of reflection on the water. In

of mosquitoes nightly, so they don’t bother us. And we don’t need

their plans, the designers will have to figure out how to achieve

to take as many measures to combat mosquitoes as a pest. Nature

that. Keeping some areas of total darkness is vital for bats,

maintains her own balance. By helping bats, they help us in turn. The

especially over the water. My time and energy also go into mapping

same goes for common swifts, that fly over from Africa every spring

biodiversity in Zuidas so we know up front to watch for and we’ll be

to nest in cracks of old buildings. But due to stringent sustainability

able to assess the results afterwards.’

requirements for building insulation, there are fewer suitable places left for them. We’re helping these swifts find nesting spots by

Is sustainability being picked up by the construction industry?

installing nesting boxes on many new buildings.’

‘Absolutely. Fortunately, lots of developers have really great ideas.

But in the end they often still opt for things like solar panels to meet

Can you tell us more about your job as biodiversity adviser?

standards, despite starting out with ambitious plans for, say, green

My job straddles multiple tasks, but I spend a big chunk of my time

roofs. We’re hoping to challenge developers to explore and come

on various projects in Zuidas. I make sure none of them go against

up with new ideas. An example of which is The Puls, a new building

nature conservation law. With any kind of spatial development,

with an angled strip of solar panels running above the windows so

you also need to examine its effects on protected animal and

that space on the roof – on the ninth floor – can be turned into a

plant species. Bats that feed along Boelegracht have to be able to

mini forest. That’s fantastic.’

continue doing so. The municipality and Zuidas want to preserve and bolster these sites. I help projects to arrange for studies so

How does your assistance work?

they can obtain the permits they need. If research shows a certain

‘For new parcels to be issued we draw up a building envelope

development will negatively impact a protected species, I help

covering all policy rules and our requirements and wishes on all

Text Nicole Pak • Photography Michael Graste

•7

aspects like parking, lighting, energy use, building heights and

produce lots of nectar and pollen. And every additional nesting

sustainability. We also ask developers to think from the outset

box counts, every plant on a roof counts, so if we all do that, we’ll

about how urban wildlife might make use of the building, to make

create an ecosystem in which we all want to live and work.’

the building a genuine link in the local ecosystem. We evaluate the plans from time to time and add our input. I look at the quality

What more would you like to accomplish in Zuidas?

of the green spaces and wildlife measures, and at its underlying

‘Zuidas’ image now is of a concrete jungle populated only by business-

philosophy. Nature-inclusive construction is different for each

types, and not so much a green space with nature. I hope we can work

project, and I add municipal and district guidelines to the mix. In

towards making it a place people see as a beautiful green setting that

Zuidas we’re also incrementally raising the sustainability bar a little

is pleasant to live in, and where it’s nice to stroll round during lunch

higher than for the rest of Amsterdam.’

breaks. Biodiversity has to become a standard part of all property development, so that in ten years’ time we can welcome back animal

Is Zuidas sufficiently sustainable?

species that were long gone, bringing house sparrows and swifts back,

‘No, we can do a lot better, although I do think we’ve made good

and that our efforts will have really made a difference. We’ve got the

progress. My job and that of landscaping and tree advisers was

right impetus and mindset now, so let’s use it!’

the result of the designers’ ambition to be green, biodiverse and sustainable in their work. They needed help with that. That’s what

Bas Reussien

brought me here, a couple years ago. Developing new buildings takes years, so the requirements and wishes I’ve set for biodiversity will be unfolding in the years to come. I’m confident they’ll positively impact the Zuidas ecosystem.’

Age 30

There are strict requirements for all new construction,

Home Diemen

but how does it work with old buildings?

Hobbies

Bird tracking (bird ringing), long walks outdoors,

‘Although we can’t set high sustainability standards for old

but also hanging out at home watching Netflix

buildings, there’s still plenty that can be done. Adding green roof

series with my girlfriend.

and façade systems, for instance, like sedum underneath solar panels, or more nesting boxes for birds. Sedum are tiny succulents

Favourite spot in Zuidas

that can do well on rooftops, that are often hot and dry. They’re

Beatrixpark

low-maintenance but contribute to the ecosystem, as they still

8•

BUILDING THE FUTURE

OVER 200 SOCIAL RENTED APARTMENTS FOR FIRST-TIMERS The De Key housing association is

The City of Amsterdam and De Key

the City. The social rented apartments will

developing a residential tower comprising

recently signed an agreement to this

be in a tower 80 metres in height and are

216 apartments for first-timers. They

effect. Designed by LEVS architects, the

specifically intended for first-timers up to

will be the first of 2,700 apartments to

tower will be called Stepstone. Having

the age of 28. They will be permitted to

be built close to VU Amsterdam in the

received tenders and draft design from

live there for up to five years, after which

years ahead. The apartments are

three Dutch architects’ firms, De Key

the intention is for them to move on to

scheduled for completion in 2024.

selected this design in consultation with

another home.

10 •

BUILDING THE FUTURE

THE NEWTON APARTMENT COMPLEX COMES TO KOP ZUIDAS

GREEN COURTYARD GARDEN, NO CARS The apartments vary in size from 25 sq. m. to 60 sq. m. The

IMPORTANT STEP

complex will have a roof terrace featuring a sports field, a large

The realisation of Stepstone is an important

By 2023, Kop Zuidas is set to have

obliged to build a residential building

courtyard garden, and a communal living room where residents

step in this development. Construction is

another housing block. In The

with apartments here.’ And that was

can meet, organise activities, or work. There will be a storage

expected to start in Q2 2022. It is slated for

Newton, there will be 101 modern

not the only constraint.

area for bikes and scooters but no parking spaces for cars.

completion in 2024.

and energy-efficient apartments.

The building will feature light materials and glass, numerous

Judith Everaers, Kop Zuidas urban

PRECONDITIONS

balconies, and vertical planting along the façades.

designer, explains how the City has

‘There are many other preconditions

SPECS

been involved in the design and

that a design must meet’, continues

The Newton has been designed by

construction.

Everaers. ‘This includes such things as

Diederendirrix architects, and the

the height of the building, the width,

evergreen roof terrace featuring

INNOVATION DISTRICT In alliance with VU Amsterdam and Amsterdam UMC, the

Currently, there is nothing to see

use of materials, water storage, and

plants and bushes was designed

City is developing a completely new neighbourhood, the

of the apartments themselves yet.

planting. Of course, the building needs

by Felixx Landscape Architects

Kenniskwartier (Knowledge Quarter), in this part of Zuidas.

We are now preparing the plot for

to fit into the neighbourhood and

and Planners. The gross floor area

The area is to the south of A10, between Parnassusweg/

construction and working behind

with the water-retardant green strips

of the building will cover a total

Buitenveldertselaan, Amstelveenseweg and A.J. Ernststraat.

the scenes on the latest details and

that are characteristic of Kop Zuidas

of 12,000 sq. m. and there will be

Stepstone will be located on Mahlerlaan, on the area of derelict

the developer COD is developing

and help to drain away the rainwater.’

101 apartments, ranging from

land behind the Hourglass and NoMa House (offices of Loyens

a so-called BLVC plan with the

The energy performance of The

around 46 to 110 sq. m. These will

& Loeff and KraftHeinz) buildings. This is where we are building

contractor. COD did not need to

Newton has also been given additional

be non-subsidised, private sector

the Kenniskwartier – also known as the Innovation District – with

tender and already had the right to

attention. ‘The current requirements

apartments. The triangular plinth

around 2,700 homes. There will also be space for knowledge-

develop this part of Amsterdam on

are designed to ensure the buildings

of the building, located in what will

related businesses, a primary school, culture, and hospitality

Gaasterlandstraat. However, that does

are as energy-neutral as possible, and

be Hogelandplein, also has room

and catering. It will be a neighbourhood that brings together

not give a developer the freedom to

you’re aiming for a situation where a

for commercial accommodation

healthcare, science, and entrepreneurship. However, it will take

decide all of the details themselves.

building generates as much energy as

covering 175 sq. m.

quite some time before this development has been completed.

Everaers: ‘For example, COD was

it consumes.’

Text Jos Moerkamp • Artist Impressions LEVS

• 11

BUILDING THE FUTURE

Amsterdam Zuidas Information Centre Central Hall, WTC

+31 (0)800 50 65 contact@zuidas.nl www.zuidas.nl

Follow on zuidas @zuidasamsterdam

644 SQ.M. OFFICE SPACE IN “Lairessehof “ AVAILABLE

Lairessehof is a high end office in a monumental building thats located at one of the most prestegious and proment streets in Amsterdam Old South; Lairessestraat 131-143. With the well-known Van Baerlestraat, Cornelis Schuytstraat, Museumplein and Vondelpark located in the close vicinity. De Lairessestraat and the South part of Amsterdam houses the most renowed law offices, consultants, international banks and offer a wide variety of shops, restaurants, hotels and entertainment.

FROM JUNGLE TO DESIGN ROOF GARDEN

ON THE ITO TOWER

PAULO DA SILVA DIAS & PETER VAN LEEUWEN

Many of the roofs in Zuidas are

and coronavirus are against us, it does

Peter van Leeuwen, owner of roofing

not accessible to the public, which

not take much imagination to envisage

company J. de Kluyver Dakbedekking

is a shame. From the street, for

people enjoying drinks, colleagues

Rhoon, turned out to be a great

example, there is no way of knowing

having lunch on the benches or holding

partner and strategic adviser. Van

that a beautiful new garden has

a company barbecue. There is definitely

Leeuwen: ‘The garden needed to be low

been created on top of the ITO

enough room for all those things

maintenance, modular in construction,

tower in Mahlerplein. We were

without it feeling unwelcoming. ‘It used

easily accessible, attractive to large

permitted to take a look around.

to be like a jungle here’, says Associate

groups, as sustainable as possible and

Director Paulo da Silva Dias, who works

there needed to be a place for a bee

As the sun slowly sets, we are on the

for Savills, the company that manages

hotel. Of course, all of that had to be

terrace section of the new roof garden of

the ITO tower. ‘It still looked nice,

achieved within a set budget.’ Da Silva

the ITO tower. Although the temperature

but a bit wild and much less inviting.’

Dias: ‘Mission accomplished.’

Text Jos Moerkamp • Photography Marcel Steinbach

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Behind the building is a generous garden of approximately 1,000 sq.m., where tenants can find peace and quiet.

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COLUMN

Green Credibility Makes Dutch Red in the Face

When you’re living under sea level, perhaps the term

Sustainable investing might not be terribly sexy to most people,

sustainability takes on extra meaning. There are so many

but apparently, it’s sexy in Zuidas. According to I amsterdam: In

Dutch achievements in the area of duurzaamheid that

2020, a number of Dutch investment firms topped the ShareAction

you’d expect Dutch folks to show more national pride.

global sustainability rankings. And the Global Green Finance Index

And yet the Netherlands has been described as ‘the least

named Amsterdam Zuidas as one of world’s best green finance

chauvinistic country in Europe.’ Maybe that’s partly why

centres. Nederland, take more credit!

the ‘Netherlands Second’ video was such a hit here. Dutch

mentality is like: “We don’t need to be first. But we are

I once spoke at the launch of a book of infographics on the SDG

definitely better than the rest.” In essence, the Dutch don’t

Sustainable Development Goals. It was an impressive achievement

like to brag - so I’ll do it for them.

and an impressive stage. But - one after another - the speakers

chose to stand just outside the spotlight. I literally had to step

Internationally, yes the Dutch are quietly known for their masterful

in and nudge the director of the project into the light, so the

water engineering. But you don’t see the Delta Works on Dutch

photographer could get a proper shot of him. Next time I’ll just tell

t-shirts. You don’t see the term Afsluitdijk on bumper stickers. And

him, “It costs a lot of energy to shine that light. The sustainable

what about the Maeslantkering? These gates that protect the Port

choice would be to stand in it.”

of Rotterdam are an engineering marvel, each gate as large as the Eiffel Tower. But – unlike the Eiffel Tower – you don’t see them on

Nederland, you may spend your lives digging channels in the

keychains, coffee mugs or refrigerator magnets. As far as tourists

ground, but you don’t have to act like Mole People.

are concerned, Dutch culture is summed up by the national symbol of the cannabis leaf. Meaning, by default, the most popular form of Dutch water engineering is the bong.

A friend of mine from Zuidas was working at a consultancy in the US. He told me the story of how Dutch engineering firm Royal Haskoning was asked to help the US Army Corps of Engineers to prevent hurricane damage to the US coastline. Which was a Big Deal. But reportedly the Dutch management refused to issue a press release, because that would be bragging, aka opscheppen.

And in Nederland, if you are ever caught opscheppen, then Zwarte Piet kidnaps you in a sack and takes you to Spain,

Gregory Shapiro (b.1968) is the author of THE AMERICAN NETHERLANDER: 25 Years of Expat Tales and the voice of Trump on ‘Zondag Met Lubach.’ In 2020 he celebrates 25 years as corporate speaker and host. And his mini-show ‘How NOT to Zoom’ is now available for a 5-minute guest appearance in your next videoconference. www.gregshapiro.nl

Photography Jaiwey Nuij

• 13

HELLO YOU

Remco Kappelhof Zuidas Bier

Roaring cats

Reno van Dijk 14 •

HELLO YOU

Hikmat Neazi, Leonidas

Jesse Gosse, Zuidas Bier

The End-Of-Year meeting was held via an online platform on 8 December. Members shared some special stories from the past year and the meeting was capped with a terrific jazz ensemble, made possible in part Liesbeth Perdijk, The Wineboutique & Spirits

by the Grachtenfestival. Meeting participants all received a ‘Zuidas in a box’ gift package containing a selection of local products, compliments of Zuidas Bier and Hello Zuidas. Hello Zuidas also made a video about all the businesses that contributed goodies for the box, offering everyone a glimpse behind the scenes. You can find the video on Hello Zuidas’ online channels.

Lisette Hastie, De Alexanderhoeve

Rudolf Brand, Restaurant CIRCL

Romy Lange, Zuidas Publishers • 15

PROPERTY

Property

#UPDATE ‘FOUNDING FATHER’ ABN AMRO leaving and staying 16 •

PROPERTY

When ABN AMRO announced in late November that it would

trend that’s here to stay. Its office in Zuidoost will have some 6,000

be selling its office in Zuidas, the news came as a shock to

to 7,000 workspaces to accommodate around 11,000 employees.

everyone. ‘Are they leaving?’ The pioneer of Zuidas? Surely

Which departments and how many people will remain in Zuidas is

not! So it was a relief to hear that ABN is staying – sort of.

still undecided. The bank’s executive board will shuttle between

After 2025, most of its staff will be leaving for refurbished

the two locations. Zuidoost will in any case become its primary

premises in Amsterdam Zuidoost. Only the official HQ, with a

office, although the official headquarters will still be in Zuidas.

staff of 1,200, will remain here in Zuidas.

Zuidas Master Plan New owner

ABN AMRO can rightly call itself one of the ‘founding fathers’ of

ABN AMRO won’t be leaving the building. Instead, they’ll be selling

Zuidas. It was back in the early nineties that the bank decided

it and leasing it back. When that news went public, telephones at

to relocate its head office from the centre of Amsterdam to a

the bank’s press office began ringing off the hook. The property

then still relatively undeveloped strip between the Prinses Irene

will go on the market in 2021 and after the sale ABN AMRO will lease

neighbourhood and Buitenveldert. ABN AMRO’s arrival provided the

the entire premises from the new owner. However, in 2025 a large

impetus for the city’s Zuidas Master Plan in 1998 and kick-started

portion of its workforce will leave for a completely refurbished

the district’s astounding development over the past twenty years. A

office on Foppingadreef (dubbed ‘the Fop’) in Amsterdam

collection of other offices rose around ABN AMRO’s 104-metre tall,

Zuidoost. Built in 1980, this location will be renovated by property

90,000-square metre tower, at first mostly financial and legal firms.

developer EDGE – a familiar name in Zuidas – together with the

Over those two decades, Zuidas constructed some 1 million square

original architect, BroekBakema.

metres, of which three-quarters comprised office space.

Sustainability and the coronavirus

Big opportunities

According to ABN AMRO, the decision was motivated by multiple

Like ABN AMRO, Zuidas is powering ahead. After 2025, much of

factors. For starters, the bank wants to economize, which will be

the bank’s office premises – literally one minute’s walk from the

achieved partly by shrinking its workforce by 15%. Secondly, the

trains and metros – will be in the hands of a new user. That means

bank has big sustainability ambitions. Following the upgrade, the

big opportunities for organizations looking for a big space. Zuidas

Fop in Zuidoost will consume 75% less energy than the bank’s

meanwhile will be investing heavily over the next twenty years, but

current HQ and its carbon emissions will come in at 50% under the

with a shift in focus: this time three-quarters of the 1 million square

UN Paris Climate Agreement target. The part of the Zuidas office

metres it plans to add will be reserved for housing and amenities.

that ABN AMRO will still occupy after 2025 will also be overhauled

This will see Zuidas continue to grow as both an exceptional and

to bring it up to sustainability standards. Thirdly, the pandemic

perfectly ordinary urban district for all Amsterdam citizens. And

has led ABN AMRO to the realization that working from home is a

ABN AMRO will still be right there in the mix.

Text Zuidas.nl • Photography Marcel Steinbach

• 17

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with a subtle timeless twist.

Follow on

Photography Caily Bobbie Jo

• 19

PUBLIC SPACE

GOT A MINUTE? For quite a few years now, Zuidas has been pursuing a range of sustainability initiatives. By 2030, Amsterdam aims to rank among the top 10 most sustainable urban city centres in Europe. All projects under development in Zuidas are being held to the very highest sustainability standards. We were curious to what extent residents, workers and visitors in Zuidas have noticed all the work going into a sustainable future. We also asked them about their favourite sustainable spot in Zuidas!

KIKI DROGE – AGE 32 AND DRIES - ALMOST 2 Project assistant and copywriter at &C Media ‘My favourite part of Zuidas is Beatrixpark. It’s close to where I live and I like taking my son Dries to the paddling pool and playground there. It’s a perfect spot for both kids and parents, because kids can run around freely while we can relax and have a picnic in the grass; so that’s a win-win equation and a nice way to chill out on hot days. Zuidas is noticeably changing. When I started working in Zuidas five years ago, there were loads of cars, bikes and building sites. Now, there are lots more green spaces, parks, tucked-away spots, while cars and bikes are being parked underground. It’s been great to watch that development!’

HERBERT BERGMAN – AGE 34 Facilities coordinator at Stibbe ‘My favourite places are Beatrixpark and the green rooftops! From Photography Caily Bobbie Jo

my office I’ve got a view of Beatrixpark and I love going outdoors

20 •

for a walk to unwind during a busy working day. I’m all for green spaces. Not only are they attractive and restful, they’re also good for the environment and they offer a functional solution. And asides from being good for biodiversity and air quality, green roofs are also necessary for rainwater discharge in densely built-up places like Zuidas. To see that being expanded on this scale, and in coordination with the City of Amsterdam, is definitely a good thing.’

PUBLIC SPACE

PHILIP KUIPERS – AGE 29 Owner of Hedgehog Company I don’t find myself in the Zuidas area regularly, however I did had an appointment here today. I own a sustainable project agency and had a meeting with a potential client about how to reduce their carbon footprint. I believe everyone should contribute to a sustainable future. A friend recently told me about this green strip slowing water run-off, and although it’s adaptation to climate change, I think it’s fantastic what is created here in a part of the city packed with skyscrapers and concrete. Many more places in the city should have more greenery!

KARIN STARREVELD – AGE 33 Communications Manager at ABN AMRO ‘My favourite green spot is Circl, the circular pavilion in Zuidas. As everyone probably knows, its construction is completely sustainable and circular. I love being there as it’s a nice and inspiring place to hold meetings and have lunch.

Although not for the moment, of course. Like many people, I’m working from home full time. I now like going to Beatrixpark, around the corner from Zuidas.

If you ask me, this is one of the prettiest parks in Amsterdam to go for a walk. I hope that in the course of 2021 we’ll be able to work in the office some more.

Meeting colleagues, go for drinks after work... I miss the energy in Zuidas.’

• 21

SOCIAL MEDIA

SHARE #ZUIDAS

YOU CAN FIND ON THESE ONLINE PLATFORMS

www.hellozuidas.com

hellozuidas

@HelloZuidas

@hellozuidas

For employees of

companies who are member of Hello Zuidas, it is possible to join our LinkedIn group or link as a contact.

Download the Hello Zuidas City App Hello Zuidas has an app that allows you to flip through all the Zuidas news!

• 23

MOBILITY

Zuidas Mobility

GREENING CATE to businesses in Zuidas downside is that there are also high logistical costs involved, which have a considerable impact on air quality, carbon emissions and urban congestion. It’s a good thing the district is looking for a more sustainable logistics

The Hello Zuidas Foundation went in search of the ideal partners to roll out a

flow.’ Rosenberg adds, ‘I’m really glad we’re

district-wide approach. The first step is setting up a pilot to distribute food boxes

joining forces to reduce the environmental

packed with local products to Zuidas caterers. Working in partnership with

impact. Supply chain collaboration is key

Amsterdam University of Applied Sciences and the Local2Local digital platform,

here. No one player can do it all by himself.’

superfluous steps can be eliminated from the delivery process. The smaller the delivery distance, the lower the CO2 emissions.

GO LOCAL! A platform like Local2Local is premised on

Hello Zuidas talked to Pauline Rosenberg,

RETHINKING DELIVERY PROCESSES

the need to make the food supply chain a

sustainability adviser at Vermaat Groep,

The basic idea is to shorten the delivery

good deal shorter, greener and more local.

Kees-Willem Rademakers, innovation

process and make it more sustainable.

Local2Local also works with farmers to

coach at the AUAS, and Martin Topper,

According to Rademakers, there are myriad

develop new products aligned to the UN’s

a farmer affiliated with the Local2Local

advantages to buying local products,

sustainable development goals. Martin

platform, about this district-based

including health, sustainability and creating

Topper is one of the farmers who supplies

approach to catering logistics.

more commitment among farmers. ‘The

vegetables to Local2Local. ‘For example,

24 •

MOBILITY

RING LOGISTICS MARTIN TOPPER

KEES-WILLEM RADEMAKERS

PAULINE ROSENBERG

carrots in every colour, beetroot, parsnip,

them involved.’ Caterers and restaurants

players in Zuidas like Circl, Goede Doelen

onions and potatoes.’ He has an extensive

also need to be involved to assess if their

Loterijen and Bolenius. It’s a win for

crop plan to support crop rotation and

menus might have more emphasis on

farmers as well, who will get a fair price for

biodiversity. ‘You’ve got to admit it’s great

local products. Rosenberg continues,

their vegetables.’ Topper agrees. ‘We need

to drive through the polder and know that’s

‘At Vermaat Groep, we always consider

to make a living, and we also want to be

where the carrots grow that end up on your

the most efficient form of transport and

innovative. Now, I’m still dependent on my

plate. We should all be buying more locally.

delivery with each of our suppliers. It’s

exports, but I think we’d all much rather

Sure, it costs a bit more, but it has also

important to have that discussion with all

see Dutch products on Dutch tables!’

been farmed sustainably. We need to start

parties involved, because it’s the only way

taking pride in our Dutch products again!’

we’ll achieve the climate targets together.’

Want to learn more about GETTING EVERYONE ON BOARD

WIN-WIN SITUATION

opportunities for greening

A platform like this serves Zuidas

This is a unique initiative and one that

your catering logistics?

businesses and residents alike,

improves access both to Zuidas and to

Get in touch with the project

Rademakers emphasises. ‘We’re looking for

local produce. ‘This win-win situation

leader for Mobility at Hello Zuidas.

businesses that want to come on board as

dovetails seamlessly with the City of

Rodi van den Bergen

food box pick-up points and play an active

Amsterdam’s own logistics and food

rodi.vandenbergen@hellozuidas.com

role in informing residents and workers

targets’, Rademakers points out. ‘And also

+31 (0)6 36 28 38 38

in Zuidas about this initiative and getting

with the innovative image of sustainable

• 25

AGENDA

Photography Wiebrig Krakau

AGENDA JANUARY • FEBRUARY

EXHIBITION: FRANS HALS

Monday 11 - Thursday 14 January

- ALL CIVIC GUARD PIECES

Every Monday

HORECAVA LIMITED

@Frans Hals Museum

MOVIES FOR EXPATS

@RAI Amsterdam

From 19 September 2020 all Frans Hals’

@Rialto

During these trying times, hospitality-

civic guard paintings are on display at

Would you like to see some of the

sector businesses and their suppliers

the Frans Hals Museum’s Hof location in

beautiful films Rialto is screening, but

need to pull together more than ever.

Haarlem. Don’t miss this unique chance

you don’t understand all these foreign

Hence this special, smaller, one-off

to admire – and compare – all of Hals’

languages, and you cannot read Dutch

edition of Horecava Limited, aimed at

group portraits of civic guard companies

subtitles? Here are some great films Rialto

helping hospitality businesses bolster

side by side in one place. Take a fresh

screens that come with English subtitles,

their prospects for the future. Invitations

perspective and see more! More info and

or are English spoken. More info:

to the live event will be limited, but

ticket sales: www.franshalsmuseum.nl.

www.rialtofilm.nl

you can also attend Horecava Limited virtually via the platform horecava.nl.

More info: www.horecava.nl.

Tuesday 2 February TAXCI AFTER LUNCH SESSION: THE VALUATION OF SOFTWARE ACCORDING TO DUTCH GAAP @WTC During the TAXci After Lunch Sessions the consultants of Tax Consultants Friday 15 January

International will update you on a range

MASTERCLASS: SUSTAINABLE CHANGE

of specific topics during a 30-minute

@Virtual classroom

presentation, after which there will

Climate change is recognized worldwide as the single biggest business risk (World

be sufficient time for you to raise any

Economic Forum, 2020). For organizations to stay successful, sustainability and

specific questions which you may have

innovative clout are key. Although many organizations are addressing these topics,

and to make your personal acquaintance

non-financial aspects are often still far from being integrated in goal-setting and

with the speaker and his/her colleagues.

decision-making. Making the necessary changes won’t be easy, but it will certainly be

For registration visit:

relevant and inspiring! More info: www.circl.nl.

www.taxci.nl/after-lunch-sessions.

26 •

AGENDA

Photography Hans Roggen

Send your agenda to info@zuidaspublishers.nl.

Tuesday 2 February OUR PLANET, OUR BUSINESS @Circl What is the role of a circular economy in the reset of the system and how to

Friday 5 February YOUR CAREER WITH IMPACT! @Circl More than ever, the coronavirus pandemic has crystallized how necessary

accelerate action for change? How does

Thursday 4 February

advanced training and retraining is for

a circular economy contribute to the

CONCERTGEBOUWORKEST PLAYS

the workforce. With unemployment

climate crisis and ecological crisis? What

PROKOFIEV’S SYMPHONY NO. 5

rising and differences between sectors

else is needed to tackle the global issues?

@Concertgebouw Amsterdam

growing, the job market is on the cusp of

Which prime sectors and actors will help

Prokofiev’s Fifth is one of the pinnacles

fundamental changes, according to the

implementing the transition that is needed

of the orchestra repertoire: epic, thrilling

World Economic Forum’s Future of Jobs

so much? How is the Netherlands doing

and brilliantly orchestrated. Composed

Report. Jobs will disappear, but new

in terms of sustainable action and policy

near the end of WWII, the symphony is

ones are being created – and many of

making and how can we learn from other

‘a hymn to free and happy Man, to his

them will require different skill sets. The

countries? In this event, they Marc de Witt

mighty powers, his pure and noble spirit’.

clear gap between the skills of today’s

(strategic alliances Circle Economy) will

While living up to what was expected

workforce and those needed tomorrow is

give an inside look at the key leverages

of a Soviet composer, it’s shot through

threatening to split the labour market in

for change. Besides, he will explain how

with Prokofiev’s characteristic strange

two. Want to learn more about the skills

circularity can contribute to fight global

distortions and wry humour. More info:

and jobs of the future? Sign up now on:

warming. More info: www.circl.nl

www.concertgebouw.nl.

www.circl.nl.

HELLO ZUIDAS EVENT

Thursday 4 February HELLO ZUIDAS FM-PLATFORM Photography Marcel Steinbach

Strategic Environment Manager Nienke Mulder will provide us with some insights on the Zuidasdok program. opportunities and threats for caterers in Zuidas when it comes to sourcing local food with zero-emission supplies will be discussed. To learn more about the FM-Platform, send an email to project leader Fouad Benaya at: fouad.benaya@hellozuidas.com.

• 27

AGENDA

AGENDA JANUARY • FEBRUARY

Friday 5 - Sunday 7 February

Through Sunday 14 February

LITTLE ITALY TASTE & TRAVEL

EXHIBITION: VAN GOGH INSPIRES

@Westergas

Through Wednesday 10 February

JEAN-LUC MYLAYNE

Little Italy Taste & Travel hopes to return

EC SAND SCULPTURES FESTIVAL

@Van Gogh Museum

to its great location in the Zuiveringshal

@Zandvoort aan Zee

The Van Gogh Museum and Huis Marseille

at the Westergas in Amsterdam. This

Zandvoort aan Zee once more hosts the

join hands to present three works by

unique event centres on travelling and

European Sand Sculpture Championship

Jean-Luc Mylayne. Like Van Gogh,

tasting Italy, with workshops and tastings

and festival, featuring metres-tall

Mylayne seeks to express the connection

of regional products, as well as travel

sculptures rising from the sand. This

he feels to nature through his work, and

agencies and top accommodations

year’s theme is ‘Zandvoort Goes Wild’. Six

Van Gogh and his love of nature form a

presenting attractive holiday offers. A

selected artists created sand sculptures

special source of inspiration for Mylayne.

food market, live entertainment, design

around this theme and a new Euro

For this presentation, the Van Gogh

and fashion stands and local eateries

champion was announced by a jury on 18

Museum made a special selection of

complete the Italian ambiance. www.

October 2020. The sculptures will remain

three photographs by Mylayne. More info:

littleitaly-event.nl.

on view through 10 February 2021.

www.vangoghmuseum.nl.

18 & 25 February Thursday 18 February ENERGY TRANSITION THURSDAY #10: ENERGY TRANSITION DEBATE @Circl/Online

BUSINESS ENGLISH WORKSHOP @Taalcentrum-VU English fluency is crucial in international

Elections for the Dutch House of Representatives are right around the corner. In March 2021,

business. Would you like to communicate

we’ll head to the polling stations to cast our votes on key issues, including the direction of

more effectively with your English-speaking

energy and climate policy. Four years ago, the elections led to a coalition agreement with

clients? Taalcentrum-VU’s language

plans for a Climate Agreement. What can we expect this time around, and what are the

experts are here to help! Our Business

choices? What’s actually in all the parties’ election programmes? And how can we best

English workshop will boost your fluency in

use the period up to 2025 to achieve energy and climate targets? In this ETT special, sitting

no time. The workshop covers two full days,

and candidate MPs will tackle these questions in a debate. Keep an eye on this page for

from 9.30 a.m. to 4.30 p.m.. Register now at:

programme updates, and sign up now for the online session on www.circl.nl.

www.taalcentrum-vu.nl/zakelijk-engels.

28 •

AGENDA

Photography Evert Elzinga

Graphic Peter Verheul

Send your agenda to info@zuidaspublishers.nl.

Through Thursday 4 March EXHIBITION: LETTERS OF ART NOUVEAU

Through Sunday 11 April

Through Monday 31 May

@Allard Pierson Museum

EXHIBITION: HISTORY & ROYALTY.

EXHIBITION: THE ART OF THE BRICK

Art Nouveau around 1900 wasn’t just

600 YEARS OF HISTORY

@Kalverpassage

for the wealthy: this flamboyant style

@De Nieuwe Kerk

The acclaimed exhibit The Art of the

was also visible in the streets. In the

De Nieuwe Kerk Amsterdam’s latest

Brick is on view for a limited time in

exhibition Letters of Art Nouveau, the

exhibition History & Royalty. 600 Years

De Kalverpassage in Amsterdam. A

Allard Pierson in Amsterdam shows how

of History, takes you back through the

collection of 100 unique artworks built

this style dominated the public space

history of this church (founded 1408),

from more than one million LEGO®

and commercial printing with hand-

in an autobiography that’s inextricably

bricks, The Art of the Brick is sure to

drawn letters on everything from posters

linked with that of Amsterdam and the

delight all ages and everyone from

to metro entrances. More info:

Netherlands. More info:

LEGO fans to art enthusiasts. More info:

www.allardpierson.nl.

www.denieuwekerk.nl.

www.artofthebrick.nl.

Through Sunday 21 March EXHIBITION: FROM THONET TO DUTCH DESIGN Photography Twycer

@Stedelijk Museum The Stedelijk presents an extensive selection of design from its famous collection, with over 300 objects that are landmarks of design innovation and excellence from the past 125

Through Monday 10 May

years. Beginning with a Thonet bench

EXHIBITION: REPUBLIC AT SEA

that’s one of the oldest pieces in the

@National Maritime Museum Amsterdam

collection, the exhibition explores

The exhibit Republic at Sea in the National Maritime Museum’s Main Gallery shows how

major movements including the Wiener

water has shaped the Netherlands’ history as a maritime nation. With more than 50

Werkstätte, Amsterdam School and

objects telling the story of the Republic in the 17th and 18th centuries, it illuminates how

Scandinavian design. More info and

the maritime world and Dutch society have been linked for centuries. More info and

tickets: www.stedelijk.nl.

ticket sales: www.hetscheepvaartmuseum.nl.

• 29

SUSTAINABILITY SPECIAL

Special feature:

SUSTAINABILITY These days, sustainability plays a major part in our everyday lives. We’re all becoming increasingly aware of it and see the urgency to preserve a good balance between people, the environment and the economy. That’s important now and will be even more so for generations to come. Fortunately, more and more companies are making a serious commitment to corporate social responsibility and sustainability. This issue’s special feature on Sustainability spotlights companies that are making a conscious choice to be sustainable and are excited to tell our readers about what they’re doing.

Your activities at GBC centre around Zuidas. What’s the focus here and what’s your role? ‘’I’m the programme director for GBC Zuidas. We’ve got an enthusiastic team and 55 member organizations with which I work to realize this incredible club’s ambitions. One project we’re working on now is Zero Waste Zuidas. Our goals are 0% residual waste by 2030, eliminating Zuidas’ dependence on natural gas, improving urban logistics by provisioning offices from a hub using electric delivery vehicles, and installing 25,000 m2 of water-retaining green rooftops. We’re already more than halfway to achieving that last goal.’’

ELINE KIK

Is Zuidas sustainable enough, in your view?

We’re kicking off with an interview with

concrete projects to make those areas

‘’Zuidas is by no means sufficiently

Eline Kik, director of Green Business

more sustainable. It’s all about taking

sustainable. We’re up against some

Club Zuidas. GBC Zuidas is a foundation

action. Right now, there are 13 local GBCs

tremendous challenges. As the country’s

that works to achieve concrete results

nationwide as well as a broad central

premier office location, Zuidas wants to

by spearheading sustainable projects.

platform – GBC Netherlands – that supports

be a frontrunner in sustainability. We’re

the local GBCs. The idea was conceived

succeeding more and more when it comes

What’s the overall aim of

in 2011 by ABN AMRO’s sustainable

to ultra-innovative and sustainable office

Green Business Club Netherlands?

banking unit in cooperation with the City

and residential building, but there’s still

‘’Green Business Clubs (GBC) are local

of Amsterdam and ORAM network. They

so much to do. Particularly in terms of our

networks made up of industry, government

were quickly joined by founding partners

use of existing office properties and our

and knowledge sector players in a given

Loyens & Loeff, Vesteda, VU Amsterdam, RAI

behaviours, Zuidas needs to take a more

geographic area. We work together on

Amsterdam and Accenture.’’

critical look at itself. There are still a lot

30 •

SUSTAINABILITY SPECIAL

with Hello Zuidas. Since 2013, GBC Zuidas, Hello Zuidas and the Zuidas Amsterdam Development Office have issued the annual Zuidas Sustainability Report, containing an overview of sustainable developments in the district. That report is being replaced in 2021 by the Zuidas Sustainability Award, to be presented for the first time ever to the most innovative, impactful or inspiring initiative in Zuidas.

An expert panel of judges will assess all submissions, which will be published on www.zuidasduurzaam.nl.’’ of lights on outside working hours, lots of

you can exert a direct influence. That might

needless business flights and commuting

be eco-friendly or circular purchasing,

How do you envision the future of Zuidas?

by car, instead of using public transport and

or maybe setting up a more sustainable

‘’As a flourishing, dynamic district with

bikes. Much remains to be done on waste

employee mobility policy – ithat varies

impressive offices, residential towers

reduction, reuse and better processing.

with every company. And there’s no need

where everyone may find a home and a

But, on the plus side, we’re tackling these

to reinvent the wheel. Find the knowledge

place where knowledge and innovation

things together in concrete projects. And,

that’s out there and join forces with other

count as central values. With VU as the

increasingly, we’re seeing people in Zuidas

organizations in platforms like Green

country’s most sustainable university

take responsibility for their own role,

Business Club.’’

right here in Zuidas, that’s something

committing to the cause and taking real steps to make Zuidas sustainable.’’

we can achieve. These days, Zuidas is

Could you describe your partnership

seen not just as the financial heart of the

with Hello Zuidas in relation to the

Netherlands, but as a model for how profit

How can companies make a

sustainability report and award?

can go hand in hand with fostering

start on greening their operations?

‘’Green Business Club Zuidas works closely

a better world.’’

‘’One best practice adopted by GBC member Houthoff and others is to go broad and create a ‘green team’ with

Is there anything else you’d like to share?

representatives from across all of your

‘’GBC Zuidas will be celebrating her 10-year anniversary in 2021 and we want to

organization’s various divisions. Then,

celebrate with our 55 loyal members and all the wonderful organizations we work

start with a measurement: What’s your

with. We’re putting together some anniversary festivities, but are also open to more

company’s carbon footprint? That brings

ideas. Got an idea or want to get involved in Green Business Club Zuidas? We’d love to

into focus promising areas where you can

hear from you: zuidas@greenbusinessclub.nl.’’

have a big impact. Tackle projects where

• 31

SUSTAINABILITY SPECIAL

SUSTAINABILITY: A HOT TOPIC IN FINANCE AND LAW These days we all know why sustainability is important, but how financial institutions and corporates can best implement it in their operations is a different story. With all the laws and regulations developed in European initiatives to get sectors actively on board with sustainability targets, many companies find themselves in a difficult situation. Companies want to do ‘good’ and want to comply quickly. However, there are simply a lot of rules to deal with and implementation mistakes can have far reaching consequences. That’s exactly where Suzanne Kröner-Rosmalen of Stibbe can help. She specialises in advising financial institutions and corporates about sustainable finance issues. ‘Helping companies making complex laws easy to work with – that’s what drives me.’

SUZANNE KRÖNER-ROSMALEN

COMPLEX SET OF RULES Willingness is growing among sectors and organizations to tackle the sustainability challenges and take concrete steps towards a sustainable future. It’s not easy to venture into this unknown territory. Especially not with the European Commission setting out extremely ambitious regulations, Suzanne acknowledges.

Increasingly, financial enterprises and shareholders are being required to focus efforts on greening the financial sector. ‘We’ve seen the emergence of complex regulations in a short time span, and with each one we have to wait and see how legal implementation will work in practice.

The rules vary from disclosures on how green financial products are, to how sustainability is factored into decision making processes, how sustainability risks are taken into account and how sustainability fits into good corporate governance.

Being involved in this legal transition gives KrönerRosmalen immense satisfaction. ‘These regulations are complicated, but they’ll have a huge effect on

32 •

SUSTAINABILITY SPECIAL An example of sustainability regulations and how Stibbe clarifies them

all kinds of enterprises in the financial sector, from

which could lead to losses through exposures to

pension funds, banks and insurers to corporates

the sectors that are impacted.

and other stakeholders. It is exciting to experience the positive energy within companies that are

SUSTAINABLE FUTURE

implementing these rules. However, we do advise

So, what does sustainability mean for Stibbe? ‘First

to remain critical as well and to push-back when

of all, sustainability (and also Environmental Social

needed, because simply implementing everything

and Governance, ESG) are part of our services. To

as fast as possible can have its downsides and can

be able to assist our clients with the identification,

be risky in view of other legal obligations.’

analysis and integration of sustainability and ESG topics in their operations we have a dedicated

CLIMATE CHANGE AND

and multidisciplinary team combining all

RISK MANAGEMENT

relevant expertise. ESG challenges are broad and

STIBBE N.V.

‘That climate change would become part of the

require the attention of all divisions within an

Suzanne Kröner

daily job of a financial regulations specialists was

organization.’ And how is Stibbe as a company

-Rosmalen

something that I did not expect when I started

here at the Zuidas contributing to a sustainable

Advocaat

at Stibbe 13 years ago.’ As she explains that is

future? ‘Also in many different ways and on

+31 (0)6 46 20 44 52

nowadays the case. Sustainable finance laws are

different levels and we have dedicated colleagues

Suzanne.Kroner

developed as part of a bigger plan of action to

who put effort in meeting sustainability standards.

-Rosmalen@stibbe.com

limiting the global temperature increase. Also,

Our building has for example a BREEAM certificate,

financial institutions must factor consequences

was built sustainably and meets sustainability

of changing climate and the transition to carbon

standards. Beyond that, we’re constantly looking

neutral economy in their risk models. For example,

how to be more sustainable on an everyday level –

if more floodings occurs, damages can increase

from postal delivery to catering, you name it.’

Text Nicole Pak & Eefje van den Akker • Photography Caily Bobbie Jo • Visual Kim Raad

• 33

SUSTAINABILITY SPECIAL

Integrating sustainability:

AN EVOLVING PROCESS You can’t talk about the future without talking about sustainability. Just ask Bart-Jan Freriks, managing director of ENGIE Services for the West Netherlands region. He and his 5,700 colleagues across the Netherlands are working on questions at the interface of technology, energy and sustainability, such as: How can we engineer buildings like hospitals, offices, schools and universities to be sustainable? ‘There’s far more to it than only supplying renewable energy’, says Freriks.

‘Our specialists supply advice, engineering, project management and the installation, management and maintenance, optimization and operation of our clients’ technical assets.’

IMPARTIAL PARTNER

groups of users’, Bart-Jan continues. ‘Once you

ENGIE Services works closely and impartially with

know that, you can do tests and translate the

ENGIE Energie, so the sustainable technology they

results into a sustainable framework to create a

supply is fully supported by a sustainable service.

sustainable, pleasant environment for the greatest

The aim is to remove barriers between technology,

number of people.’

knowledge and convenience. ‘Working together without having to factor in all kinds of interests

CHALLENGES

keeps us open to new solutions, like reusing

Technologically, the sky’s the limit – almost – but

equipment and systems’, Freriks explains. ‘With

first the costs have to come down. Take solar

minor adjustments, it’s possible to make huge

panels, which were still a hefty investment not so

strides in sustainability.’

long ago. These days, solar power is within reach for many more people. And while the possibilities

34 •

‘Sustainability as a field is continually evolving.

are growing, that’s also part of the challenge.

From ‘smart buildings’ we’re shifting to ‘smarter

To supply enough energy to power all these

buildings’ that enhance users’ wellbeing. That

developments, we need more and more energy.

means you have to understand the different

Which can lead to ‘grid congestion’ – where the

SUSTAINABILITY SPECIAL

BART-JAN FRERIKS

power grid gets clogged up. Solutions include

economic uncertainty. Result? Investments

flexible systems to switch supplies on and off and

in sustainability are being put off. ‘A shame’,

storing power locally.

Freriks observes. ‘It’s precisely now that we can made big strides here. With fewer cars on

It’s precisely on solutions like these that Freriks

the roads, the air is getting cleaner, and that’s a

is working with his team, piecing together

great nudge to get us moving.’ Vacant buildings

new challenges and technologies to come

are forcing us to think about solutions and

up with innovative ideas. Even in these times,

alternatives. The space-to-staff ration is shifting.

when we’re all in the grip of the pandemic, it’s

If working from home sticks, desks could make

important that sustainable energy continues to

way for meeting places. Workspaces could

develop. To do something about empty office

be used more efficiently. And that would free

buildings, for instance. At the same time, it’s

up room for things like more housing. All of

raising new questions: Do we really need and

these transformations demand modifications

want so many people driving to and from offices

in technology, energy and services – think

every day? And: How might we make more

improved ventilation systems, sensors, light and

efficient use of office buildings?

climate control – to name a few.

SUSTAINABILITY AND

PROUD TO BE DUTCH

THE CORONAVIRUS

Bart-Jan says he’s proud of the Netherlands ‘That

ENGIE Services West

The kind of working from home we’re doing

we’ve come up with new, innovative ideas in times

Albert Heijnweg 1

these days has caused a lot to change.

like these is marvellous to see and be a part of. If

1507EH Zaandam

Office buildings are deserted and now we’re

we can all consciously put our minds to this, we

+31 (0)75 653 70 00

reconsidering the comfort and wellbeing of

can keep making strides. Towards a bright, healthy

www.engie-services.nl

working at home. It has also triggered some

and sustainable future.’

Text Nicole Pak & Lindelotte de Koster

• 35

SUSTAINABILITY SPECIAL

GOING GREEN, TOP-DOWN

‘There’s so much unused potential in Zuidas for green roofs’

Sustainability is a topic that’s gaining increasing traction. For real estate adviser Savills, it’s particularly relevant. Savills’ Property Management Team works for various property owners who have committed to the goals of the Paris Climate Agreement. Savills is working with its clients to examine what changes they can make to get their buildings up to the highest sustainability standards and at least comply with current laws and regulations. Associate facility manager Femke Boon and associate Irene van Esseveld talk about what sustainability means for Savills.

36 •

SUSTAINABILITY SPECIAL

IRENE VAN ESSEVELD

FEMKE BOON

What steps are you taking to

Femke: ‘Before looking at what’s on the

building. As you might know, insects are

maximize compliance with climate

roof, we need to consider the street level.

struggling to survive in the Netherlands,

legislation and regulations?

Zuidas is concrete in every direction, with

due to a lack of flowering plants, pesticides

Femke: ‘Our Sustainability Team is made

few green spaces. Those paved surfaces

and the deterioration of biotopes. To help

up of various specialists who are able

make it hard for water to be absorbed into

the bee colony, we have created a diverse

to address specific questions relating

the ground, and the municipal sewers

living environment on the new Sedum roof.

to sustainability. The custom service

aren’t equipped to handle that much

The selected plants have been chosen

we provide centres on reducing energy

runoff. Also, rainfall has been getting

for the amount of pollen they produce, to

consumption and the technical measures

heavier, exacerbating the situation. By

increase honey production. The beehive

needed to do that. Working on behalf of a

modifying the roof cladding and opting

was installed in 2019 and in September

building owner, we analyse their building’s

for an environmentally-friendly solution

2020 we were able to distribute the first

current performance and then implement

like sedum, water can be absorbed by

production of honey to the tenants of the

the investments the owner needs to make.

the plants and stored on the roof. The

building. A tangible result of this great

And of course aside from that, we have

water drains off more slowly and is partly

initiative!’

an additional focus on contracting green,

retained by the vegetated roof system.

renewable energy for all the buildings

So, as well as looking much nicer than

Is Zuidas sustainable enough,

under our management.’ Irene: ‘Another

a grey tarmac roof, a green roof does

in your opinion? And what kinds

thing we’re working on is the development

an important job, while also providing

of small modifications can go a

of Savills RISE. Savills RISE centres on

additional insulation.’ Irene: ‘At the Green

long way towards making offices

building users, and specifically on building

Roof Dinner organized by Green Business

more sustainable?

comfort. That covers everything from

Club Zuidas, the point was made yet again

Irene: ‘This is a no-brainer, but start by

friendly service to local business initiatives

how much unused potential there still

switching off the lights. For some reason

and the well-being of tenants. When we

is to make Zuidas greener by means of

that’s still a tough one. Entire towers are

start to apply Savills RISE in future, these

vegetated roofs. Union Investment, the

still blazing at night. After that, a relatively

kinds of almost unquantifiable but very

owner of a number of buildings here in

small step would be to install LED lighting

appreciable services will actually be

Zuidas that we manage, is backing this

and motion sensors.’

measurable. Using audits, we’ll be able to

initiative, enabling us to do a complete

enhance the experience of hospitality and

upgrade of the roof of the SOM building.

comfort in the buildings.’

Sedum has also been installed on part of

Savills Amsterdam

the UN Studio roof. The most recent big

Claude Debussylaan 48

You manage several properties in

project we did was to replace Accenture’s

1082 MD Amsterdam

Zuidas that have rooftop gardens.

rooftop terrace in the ITO Tower.’ Irene:

+31 (0)20 301 20 00

What do those gardens look like,

‘Together with the Beelease foundation,

www.savills.nl

and why are they important?

we placed a beehive on the roof of the SOM

Text Romy Lange • Photography Marcel Steinbach (Infra Communication)

• 37

SUSTAINABILITY SPECIAL

Goede Doelen Loterijen:

ROOTED IN SOCIAL The Dutch charity lotteries organization Goede Doelen Loterijen (encompassing Nationale Postcode Loterij, VriendenLoterij and BankGiro Loterij) supports causes that promote a just and green world. Since late 2018 they’ve normally done that from the country’s most sustainable renovated building on Beethovenstraat in Amsterdam. Awarded the highest attainable BREEAM ‘Outstanding’ certification for sustainable renovation, the premises are energy and water neutral and have PowerWindows and solar panels to generate a portion of its own electricity. Light and climate control ensure a pleasant work environment inside, waste flows are separated and toilets flush with rainwater. Fellow tenants include Beethoven Studio, from which tv-shows Koffietijd and 5 Uur Show are broadcast live on weekdays, and Ristorante La Lotteria, which serves authentic Italian fare on the ground floor. We caught up with David van der Leij, project leader CSR & Postcode Lotteries Green Challenge.

38 •

SUSTAINABILITY SPECIAL

ENTERPRISE SOCIAL ENTERPRISE

electricity. In 2018, we took the decision

TV, winning € 500,000.‘The programme’s

FROM DAY ONE

to also compensate all of our prizes in-

called Everybody can do it and is meant

David van der Leij has worked at Goede

kind. From day trips to gift packages, the

to inspire everyone to take action for a

Doelen Loterijen for 19 years now, the

lottery makes sure they leave no footprint.

sustainable future. The programme is

last two years focusing on making the

An ambitious goal that’s already fully

broadcasted on NPO1 on February 14. For

business more sustainable, so called Good

integrated in operations is the idea we had

our 2021 edition, sustainable startups can

Operations. ‘We raise funds for many

in 2018 to reduce our emissions by 50%

enter starting from 1 March on our website

organisations who are making the world

within seven years. We got started right

greenchallenge.info.’

a better place, and we want to run our

from 2019 and already got up to about

own business in a sustainable way. This

18% in our first year. That’s a brilliant initial

varies from reducing our emissions and

result which has certainly encouraged us to

use of single use plastics to being inclusive.

keep going.’ The Postcode Loterij revolves

Another but related part of my job is

around one core mission: to support

helping to set up the Postcode Lotteries

charities. But the organization is also

Green Challenge – where we challenge

keeping pace with the times and is open

startups to pitch innovative ideas for a

to change. ‘Inclusivity and diversity are

greener world. Those are just a couple of

very important issues for us. Among other

the activities Goede Doelen Loterijen is

things, we do anonymous recruitment,

involved in. We give at least 40% of our

provide training on unconscious bias to

turnover to charities and the Postcode

our staff and hold regular sessions and

Lotteries have contributed over € 10 billion

lectures on this topic.’

since the start in 1989. You could call us a proto-social enterprise’, he quips.

EVERYONE CAN DO IT The Postcode Loterij is always looking for

GOOD OPERATIONS

new ventures. Like the special opportunity

‘We measure and compensate all our

that arose this year on account of the

emissions. This includes paper usage,

coronavirus to announce the winner of the

commuter- and business travel, gas and

Postcode Lotteries Green Challenge on

DAVID VAN DER LEIJ

• 39

SUSTAINABILITY SPECIAL

EDGE: SMART OFFICE BUILDINGS FOR A SUSTAINABLE FUTURE Interview with chief operating officer Boudewijn Ruitenburg

EDGE STADIUM AMSTERDAM

From London to Boston to Berlin, Dutch-based company EDGE is blazing a trail with buildings that are as iconic as they are sustainable – and where everything centres on the comfort of office occupants. Using smart software, they’re creating offices equipped for the future and renovating old, existing buildings into a sustainable, unified whole. Hello Zuidas met with Boudewijn Ruitenburg, the firm’s chief operating officer and in charge of securing new projects. As much as the bright lights of foreign cities beckon, EDGE certainly hasn’t lost sight of its home base. ‘Zuidas has some amazing challenges in store for us.’

40 •

SUSTAINABILITY SPECIAL

EDGE Olympic Fred Roeskestraat 115 1076 EE Amsterdam +31 (0)88 170 10 00 amsterdam@edge.tech

EDGE AMSTERDAM WEST

VALLEY

new: smart software that supports the

to five, five days a week. Companies will

development of sustainable properties.

likely have to trade in some of the space

‘With this software, a building’s owner and

they’re occupying now, but I expect that

users get efficient service to use the office

sustainability and health will take more

in the most targeted and optimal way.’

and more of a front seat going forward.’

SUSTAINABLE AND EFFICIENT

HOME MARKET

Alongside sustainable engineering and

Back in the Netherlands, EDGE is putting

smart software, EDGE is working towards

the finishing touches on two high-profile

a sustainable future on yet another

new buildings in Amsterdam that also

front. ‘With our EDGE Next platform we

speak to the firm’s versatility. EDGE

want to help upgrade existing building

Amsterdam West is a building dating from

stock. Using our software, we can sit

the 1970s which was completely renovated

WHAT USERS WANT

down with users to look at things that

and upgraded to modern sustainability

EDGE started out as a Dutch property

could be healthier, greener and more

standards. And in Zuidas, Valley recently

developer focused mainly on offices and

efficient. For us, step one is always to

topped out – a building whose defining

always putting the wants of future building

measure. To measure is to know what

feature is that it’s covered in vegetation.

users first. That user-centred approach

you can do better’, Ruitenburg explains.

‘These buildings are completely different,

made it popular. Across the border,

‘When you spend a lot of time in a place,

but they do have two important things in

too. The firm also realized early on that

we think it stands to reason that you’d

common: they’re both sustainable and

sustainability would come to play a key

be concerned about its effect on health

they’re both iconic.’ The world’s cites may

role in future developments. Ruitenburg:

and the environment.’ Not surprisingly,

be beckoning, but Ruitenburg stresses

‘When developing large offices there are

Ruitenburg feels positive about the outlook

that EDGE’s home market is where some of

so many things to consider. Both during

for offices, though he expects companies

the most interesting opportunities await.

and after construction, you want the whole

will have some adapting to do. ‘Offices still

‘From existing buildings to new, high-

process to be as sustainable as possible, so

serve a purpose, but in the future as more

performing, sustainable office buildings.

that even after completion you can adapt

of a clubhouse. At the same time, COVID

Gaining recognition for building quality is

to an energy-neutral future.’ To help, a few

has made us realize that not all office

becoming increasingly important, and we

years ago EDGE introduced something

spaces were as nice to be in from nine

want to promote that.’

BOUDEWIJN RUITENBURG

Text Romy Lange

• 41

SUSTAINABILITY SPECIAL

PURPOSE, WHAT IS IT? And how to find it?

Lately, purpose is a topic on everybody’s lips. Companies are realizing now more

everyone – from team to individual – can

than ever that making a profit is only one side of the coin. Strategic objectives

see their contribution. For this approach

have to align their societal impacts. At the same time, I’ve noticed many places are

to succeed, however, leaders have to set

grappling with the question of what purpose really means, and how to embed it in

the example. Cultural change only works

their organizations. For me, purpose is really about accepting your responsibilities

if company leadership are involved in the

as a company. Not only for your own economic results, but also for the impact you

objectives and actually perform them.

have on wider society and the world, on people, and on the environment.

They have to show what they’re changing and its concrete effects.

Making that pledge sounds straightforward

INCENTIVIZING AND ENTHUSING

enough, but in practice it can be tricky.

The study also offers some practical

EMBRACING CHANGE

That’s been confirmed by a study done by

tools. Most important is to embed your

Now, telling people how to tackle their

the Dutch Sustainable Growth Coalition,

purpose objectives in your organization

purpose is relatively simple. The power of

a group of Dutch multinationals investing

and processes. That way, everybody’s

Accenture consists in coupling advice to

in sustainable growth in tune with societal

actions will indeed be guided by those

implementation: we suit actions to words.

developments. Using the UN’s Sustainable

objectives. Getting all your employees to

Also when it comes to your purpose. We

Development Goals as a basis, they

join that behavioural transformation takes

recently made that whole journey to a new

prioritize sustainability and purpose over

work. But, with training, internal incentives

– or really recalibrated – purpose again. ‘To

profits. In the process, they’re trying to

and programmes geared towards the

deliver on the promise of technology and

inspire other industry players to do the

organizational culture, you can incentivize

human ingenuity’ is now the foundation

same, for example by sharing experiences

and enthuse people to change. What also

of our organization and our activities.

and best practices in the areas they

helps, is making the steps very small,

We’re doing that by uniting the strengths

themselves are targeting.

transparent and, above all, measurable, so

of 500,000 people across the globe with

42 •

SUSTAINABILITY SPECIAL

all the possibilities technology offers. Not

serious this is for us, one of our actions

Peter Balkenende is especially on point.

merely to create value for ourselves, but for

towards creating a more sustainable future

They considered how transformations

our wider community – our own people,

was the appointment of Peter Lacy as

to purpose-driven organizations are

our clients, our partners and society as a

global chief responsibility officer in our

becoming the new normal. As much as

whole. This is how we can respond to the

global management team. His focus is

many organizations are still grappling with

inevitable changes we’re experiencing on

on making sure we work responsibly and

how to frame and effectuate their purpose,

all fronts – from digitization and climate

sustainably and tying that together across

what’s really key is that we join forces

change to the impacts of the pandemic –

all our activities and services. We’d already

and share experiences. Because, let’s be

and help to solve the big challenges.

set serious sustainability goals and now

honest, the time for talk is over. Whatever

we’re taking those a step further. In 2025

your organization and whatever you do,

JOINING THE PATH TO

we’ll be completely carbon neutral and

sustainability and a social conscience have

SUSTAINABLE GROWTH

waste-free. That makes us fully compliant

to be at the core. The only way we can truly

Purpose is inextricable from company

with the UN’s Sustainable Development

make progress is by getting to work right

strategy. So, in parallel with implementing

Goals. Moreover, we’ll tap our own

now, both within our own organizations

our new purpose, we set out a business

experiences to assist clients to create their

and beyond.

strategy wholly centred around achieving

own sustainable growth.

shared success. Having those concrete action plans, with concrete goals, bears

TIME FOR TALK IS OVER

ACCENTURE

out the strategy by which we want to make

Given that we’re striving for shared success,

Scan the QR-code

a positive difference with everyone in

I think the digital conversation Peter

to listen the podcast

our community. To underscore just how

Lacy recently had with DSGC chair Jan

IRINE GAASBEEK

Photography Davien Hulsman

• 43

SUSTAINABILITY SPECIAL

FINANCE AS A FORCE FOR How the EU Taxonomy will make Europe the first carbon-neutral continent Sustainability will be top of mind for many Zuidas workers in 2021, with several sustainable finance regulations entering into force. These regulations aim to make Europe the world’s first carbon-neutral continent. In this article, ABN AMRO’s Sustainable Finance experts Joppe van Onna, Jasper Meijer, Yu-Sha Vergeer and Julia van Boven share some insights on the impact of this important topic.

STEERING CAPITAL TOWARDS GREEN INVESTMENTS The Green Deal is Europe’s new growth strategy. Frans Timmermans, vice president of the European Commission, describes it as a strategy where environmental, economic and social sustainability go hand in hand. To execute this strategy, the European Commission will invest one trillion euros in sustainable activities this decade. But that won’t be enough. The European Commission estimates that an additional 260 billion euros a year is needed from the private sector. To ensure the private sector makes the right investments, the European Commission has created an Action Plan on Sustainable Finance. This plan increases transparency and aims to stimulate JOPPE VAN ONNA, JASPER MEIJER, YU-SHA VERGEER AND JULIA VAN BOVEN

44 •

long-term decision-making in financial and economic activities. To paraphrase

SUSTAINABILITY SPECIAL

THE SUSTAINABILITY SHIFT Timmermans, ‘the costs of climate action may seem high, but are

corporates have to disclose information on whether activities

overshadowed by the costs of inaction’.

are ‘sustainable’ according to the Taxonomy criteria. For financial institutions, this means they need to understand which of the

EUROPEAN DEFINITION OF ‘SUSTAINABLE’

activities they perform or finance can be called sustainable. And in

The Taxonomy on Sustainable Finance is the cornerstone of

order to achieve that, a great deal of work needs to be done!

this Action Plan. It introduces a common vocabulary on what is environmentally sustainable and functions as a dictionary for ‘green’

Zuidas workers will be involved in many capacities. For example,

activities. For every sector, highly specified technical criteria are

lawyers who interpret and explain the new regulations, many

defined to determine whether activities can be called sustainable.

of which are still being developed. Within ABN AMRO alone,

This is important, because without the Taxonomy, understandings

over a hundred employees are involved in making the project a

of ‘sustainable’ can diverge significantly across companies in

success. Across all of Europe, companies should be preparing

different sectors. Without a common understanding, it is difficult

for the question: ‘How green are your activities’? Or, from

for investors and consumers to compare and select genuine

a consumer perspective: ‘Which companies are genuinely

‘sustainable’ investments. The Taxonomy ensures that everyone has

sustainable’? The Taxonomy will finally create a uniform definition

the same understanding and stamps out so-called ‘greenwashing’:

of ‘environmentally sustainable’ in what was – until now – a

calling activities or products ‘green’ when in fact they are not.

fragmented landscape of definitions.

How will this work? Let’s zoom in on an example from the transport sector. To achieve climate neutrality, a significant emissions

Want to lean more about the EU Taxonomy?

reduction is needed in the transport sector. The Taxonomy informs

Listen to our podcast (in Dutch) with ABN

investors which activities contributing to emissions reduction

AMRO’s Sustainable Finance expert Julia van

are ‘sustainable’. For example, manufacturing low-emission

Boven and Brussels-watcher Evelien Alblas!

vehicles can be ‘environmentally sustainable’ when greenhouse

Available via the QR Code.

gas emissions are below 50 grams CO2/km. Of course, it would be strange to call an activity sustainable if it reduces emissions whilst at the same time causing pollution or violating human rights.

CIRCL

The Taxonomy therefore also requires a ‘do no significant harm’

This information is provided in association with Circl. Circl

assessment in order to qualify as sustainable.

was created by ABN AMRO as a place to share knowledge about circularity and provide clients with sound, reliable

ZUIDAS GETS TO WORK!

advice. As a circular platform in Zuidas, Circl is also where the

In the years to come, many companies will need to learn the

forces powering society, business and finance work together

‘language’ of the Taxonomy. The first actions are geared towards

to take action for a sustainable world.

companies with more than 500 employees. From 2022 on, these

Photography Caily Bobbie Jo

• 45

SUSTAINABILITY SPECIAL

ADJUST TO CHANGE Studio Gyzell bags are beautiful and timeless investment

IN W

pieces you can easily customize for every occasion, transforming sophisticated grey in the morning into stunning

!

gold at night. Innovating Studio Gyzell brings a limited collection of modular Leather bags to adjust to change - both bag and mindset. Handcrafted in Europe to stimulate conscious consumption representing the Dutch brand’s

GIVEAWAY

philosophy on sustainable luxury.

ADJUSTABLE LEATHER BAGS. MADE TO LAST. MADE FOR CHANGE. Let Studio Gyzell inspire you and create 30 unique looks with

Calling all ladies in Zuidas! Want to win a STUDIO GYZELL

3 timeless and adjustable bags, featuring 10 interchangeable

handbag? Or are you feeling generous and do you think

elements. Handmade of the finest Italian zero impact leather to

a colleague, friend or your mum deserves a new bag?

cherish forever, to age and change beautifully, together with you.

Enter our competition now!

In opting for a Studio Gyzell bag, you join the brand’s charity initiative of donating to LINDA.foundation.

For a chance to win Studio Gyzell’s Lyra Shoulder Bag, all you have to do is: • Follow #studiogyzell on Instagram • Send an email explaining why you or someone you know deserves a stylish sustainable luxury handbag.

• Let us know which colourful interchangeable front is your favourite and it will be included with your bag.

Submit your answer to: info@zuidaspublishers.nl before 22 February 2021 and you could be the lucky winner!

ABOUT THE FOUNDER: ANIKÓ KOSSEN-VARGA With her medical background, fifteen years of experience in environmental and occupational health and her

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Anikó Kossen-Varga brings a unique

info@studiogyzell.com

perspective as well as passion to the fashion industry. She has added a personal touch to the brand by naming it after her grandmother and turned Studio Gyzell into a melting pot of sustainability and style, with her storytelling bags symbolizing a conscious mindset.

46 •

SUSTAINABILITY SPECIAL

LIVING ROOF

does double duty for teaching and research

SDG SCANS

A blue green research roof has been installed on top of VU’s

The VU’s Amsterdam Sustainability Institute and the

Main Building. Seeded with local grasses and herbs, the

Sustainability Leadership Hub have co-developed and

system also has ponds for birds, as well as a wild bee colony.

carefully designed the SDG Scan to help businesses prioritize

Researchers at the Amsterdam Sustainability Institute (ASI)

and tackle challenges in a sustainable fashion. We have

will be using the living roof for their teaching and research.

equipped our junior consultants with the knowledge and tools

For example to study changes in air temperature, humidity,

to help you future proof your business. Let’s get started!

water balance and insulating effect. And their teaching and research work will in turn contribute to knowledge about

HOW WE WORK

green rooftops in Zuidas, which can be used to model the

1. Our junior consultants conduct a group interview with the

impact of roofing all Zuidas with blue green systems.

organization to discuss main challenges and company values.

2. Based on the interview and your company’s strategic

GREENING THE CAMPUS Green roofs also play a key part in greening the campus. The university aims to create a healthy and sustainable space that’s

documents / website / other relevant information we will identify ‘hotspots for change’.

3. These ‘hotspots for change’ are placed in the framework of

open to everyone, where people can gather and relax. Plans for the

the UN Sustainable Development Goals and targets will allow

renovated campus square will add 20-30% more green space to the

us to identify a set of priority SDGs & targets.

campus, with the planting of mature trees and a variety of bee and

4. We will provide an advisory report, that includes a set of

bird-friendly shrubs and flora native to the area. All this will make

recommendations on how to work towards this set of SDGs,

the VU Campus into something like a Living Lab – an attractive

while creating value for your company and helping it tackle

place for both nature and the people who work and study here.

challenges in a sustainable fashion.

SCAN THE QR-CODE

VU AMSTERDAM

and check out the green roof here!

Want to find out more, and to see how other organizations are tackling the SDGs? Go to: vu-ondernemend.nl/sdg-scan-amstelveen

• 47

Apartment ...

or cottage

In the city ...

or in the country

A financial advisor who arranges everything

or get a mortgage online on your own

Lost in transla�on?

We’re not. www.taalcentrum-vu.nl/en/transla�ons 020 - 598 64 20 | info@taalcentrum-vu.nl

SOUND ABSORPTIVE AND DECORATIVE 100% natural mummy-moss

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INVITE NATURE INSIDE

AND DESIGN YOUR OWN (ACOUSTIC) MOSS PANEL

D E WA R R E N 6 , 118 7 L L A M S T E LV E E N • + 31 (0) 2 0 3 69 7 0 5 0 I N F O @ S O U N D L E S S A C O U S T I C S . N L • W W W. S O U N D L E S S A C O U S T I C S . N L

SUSTAINABILITY SPECIAL

INVITE NATURE INSIDE

and create a sound absorptive wall or decorative panel with 100% natural mummy-moss!

Soundless Green wall, the new decorative and natural solution to improve room acoustics. With 100 % natural moss covering which creates a seamless and high-quality sound absorptive wall that will give your room an exclusive design.

This Green Wall will keep it’s striking appearance, is virtually maintenance free and needs no water or daylight!

HEALTH AND WELLBEING

decorative (sound absorptive) room

Pleasant room acoustics not only improve

dividers, flower pots or as “paintings” in

the sound experience in a room, they are

any desired size, with or without luxury

crucial for health and wellbeing! The call

frame. All panels are handmade which

for natural green products is getting louder

makes each and every piece fully unique!

every day. Research has shown that natural

greenery in an office boosts productivity

USEFUL EVERYWHERE

of employees, improve people’s mood and

The Green Wall is suitable for almost all

reduces sick days! It even influences our

indoor applications, including hotels,

taste, which makes it an excellent addition

lounge room, foyers, reception areas,

to the interior design of restaurants.

conference rooms, art galleries, conference rooms, showrooms, shops, airports,

This solution is custom made so it can be

restaurants, offices etc. The moss wall

produced in any sized panels to create a

will impress with its outstanding acoustic

seamless wall. It can also be delivered in

capabilities and a is stunning visual point.

• 49

LEGAL

Legal News

#INTERVIEW Dentons introduces Diverse Excellence Scholarship in the Netherlands

Dentons embraces the power of diversity. By recognizing that diverse backgrounds and perspectives are critical to business success. By recognizing that excellence has no gender, age or sexual orientation. By recognizing that excellence has no dominant ethnicity, religion or nationality. And by acknowledging that excellence comes in all shapes and sizes. For students specializing in Dutch law, Dentons in Amsterdam is introducing something new: the Dentons Diverse Excellence Scholarship.

INSIGHT INTO THE WORLD’S LARGEST LAW FIRM

mentoring scheme, pairing them with a partner and an associate to

Denton’s Diverse Excellence Scholarship provides financial support

gain insight into life at the world’s largest law firm.

for two students to do a master’s degree in law alongside the opportunity to obtain a traineeship at Dentons in Amsterdam. The

HELPING HAND

scholarship will cover the expenses for a master’s degree to be

Başak Küçük, associate in the Construction & Projects practice

pursued during the 2021/2022 academic year and the cost of books

group (and part of the D&I team in Amsterdam): ‘Our focus lies on

up to a total of € 3,200. The students will also take part in the firm’s

developing talent. This scholarship is intended to offer support to

50 •

LEGAL

Başak Küçük Job

Associate in Construction & Projects practice group

(and part of D&I team in Amsterdam)

Age 33

Favourite spot in Zuidas Rooftop garden on the Vivaldi building, with a coffee from Doppio.

Current hot topic within the firm How we run video meetings.

Marien Glerum Job

Benelux managing Officer at Dentons

Age

42

Favourite spot in Zuidas Coffee in the morning sunshine at Julia’s on the square.

Current hot topic within the firm Not surprisingly, how to shape social cohesion and our company culture now that we’re having less in-person contact – we miss each other!

talent and stems from the principle that a person’s future success

With this initiative, Dentons wants to encourage, motivate and

should not be defined by their background and/or financial

attract talented law students from all backgrounds, inclusive of

strength. It is a great opportunity for law students who are entering

race, ethnicity, faith, religion or spiritual beliefs, gender, gender

their Master’s studies to get a financial boost and a personal

identity, age, sexual orientation, abilities, social perspective and

mentoring program. This is a perfect way to get a closer look at the

other characteristics. Marien Glerum, Benelux Managing officer

legal profession and Dentons. I’m proud to be part of a firm where

at Dentons: ‘The Diverse Excellence Scholarship is part of our

we truly practice what we preach.’

ambition as a firm to create a dynamic and inclusive workplace that’s welcoming to everyone and enhances our working

ENCOURAGING LAW STUDENTS FROM ALL BACKGROUNDS

environment. We hope to motivate and encourage law students all

Key to Dentons’ success as the world’s largest law firm, is its

over the Netherlands, regardless of background, religious beliefs,

ability to create an inclusive, forward-thinking and innovative

gender and other factors, to get a closer look at international law

workplace where individuals can thrive and be themselves.

firms like Dentons.’

• 51

Courtesie International Business Affairs

THE SPECIALIST FOR ALL YOUR LANGUAGE NEEDS We’ve all experienced those situations where communication founders on a language

Far from being a luxury, multilingual

barrier of some kind. Language opens doors, and Courtesie is an international

written and oral communication is now

translation agency which does just that. Since opening a new location in Zuidas

often a necessity, and it’s common for

the agency is more connected than ever to the industries it serves, including real

sworn translations, whether oral or written,

estate, law, medicine and insurance. Courtesie’s director Antoinette Chin A Loi-De

to be required by law. That’s true in the

Hoog explains, ‘In these industries and sectors it all comes down to expertise, so it’s

case of interpreters who work for courts

essential that texts are translated at that specialized level and in the right context.’

and notaries and for translations made for foreign organizations. Apart from the

Established almost ten years ago as home-

THE CUSTOMER ALWAYS COMES FIRST

linguistic aspect, many industries also

based agency, Courtesie took flight despite

Courtesie stands for quality that’s backed

have sector-specific and business jargon

the recession to become an international

by ISO 17100 (translation) and ISO 18441

that is at least as important to know.

company serving customers around the

(interpretation) certification. That means its

Courtesie’s translators all have specialized

globe. Today, Courtesie supplies sworn

translation processes have been approved

backgrounds and are native speakers,

translations, interpretation services,

and that its interpreters, translators and

stresses Antoinette. ‘In the field of law,

language training and other language

revisers meet industry criteria. ‘Always

for example, you deal with a lot of court

services in more than 100 languages for

paired with the courteous and customer-

documents like summonses, conclusions

businesses and professionals across all

focused approach that the name Courtesie

and decisions. That’s complex material

industries.

represents’, adds Antoinette.

with a high risk factor. Knowledge and

52 •

experience of the particular area of law

‘Courtesie is more than a supplier.

Being a partner forges a mutual commitment and affinity with a sector.’

are a must to translate those kinds of documents competently. It makes practical sense to entrust all those languages to us in order to efficiently ensure consistency.

Take something like package inserts for medications, which often require

says. ‘Being responsive to developments

CSR: DIVERSITY & INCLUSION

translations into as many as 10 or 15

and trends in their sector is key, and that

Diversity and inclusion are key values at

languages. It’s good if a single agency can

takes flexibility’. Courtesie offers 24/7/365

Courtesie. The agency strives in pragmatic

do that in a uniform way.’

availability to keep pace with all time zones,

ways, in partnership with specialized

tight deadlines and ongoing developments.

organizations, to help people who are

GROWING TOGETHER

That’s a deliberate choice: ‘Personal

at a disadvantage on the labour market

Courtesie invests in lasting relationships. Its

service, confidentiality and customized

find worthwhile work. It starts with a

aim is always to be a partner to clients, thus

solutions are essential for our clients. The

positive mindset and the drive to create

building mutual trust and greater affinity

project managers at Courtesie always cater

opportunities. For Courtesie, that vision

with their sector. For clients – and their

to their individual wishes.’

has resulted in a diverse and inclusive

clients – it’s crucial to have someone who’s always on board with them, Antoinette

team and in lasting partnerships.

BEYOND LANGUAGE The playing field in which companies

ANTOINETTE CHIN A LOI-DE HOOG

operate is growing ever broader. When

COURTESIE INTERNATIONAL

doing business abroad, the cultural

BUSINESS AFFAIRS

dimension matters. ‘Business is typically

Translation, Interpretation, Language

done in English, but you’ll make more of an

training, Business support

impression with an interpreter who knows

100+ languages

the language as well as the customs and values’, says Antoinette. ‘It shows you’ve

Gustav Mahlerplein 12

made an effort and that forges commitment

1082 MA Amsterdam

and trust in your business partner. Our customized language training can help with

World Trade Center Almere

that too.’ Courtesie offers both private and

P.J. Oudweg 4

group-based lessons. Whether focused on

1314 CH Almere

a field like legal English, or on a language for intercultural communication within

+31 (0)36 760 24 77

a department. Business directors and

+31 (0)6 11 19 95 99

executives with international duties rely on

info@courtesie.com

Courtesie for discreet personal language

www.courtesie.nl

tutoring - also online.

Text Nicole Pak • Photography Caily Bobbie Jo

• 53

ARCHITECTURE

ZUIDAS ARCHITECTURE

Van der Valk Hotel: wake up with Zuidas Address Tommaso AlbinonistraatÂ

Architect

Wiel Arets Architects

Building owner Van der Valk family

Zuidas is renowned for its pioneering work in architecture. As it matures into an

Main user

Valk Exclusief

international quarter of Amsterdam, buildings are shooting up right and left in

Completed in

3 July 2020

Zuidas. Amidst all these modern skyscrapers, it may be difficult to imagine that just

Floors 13

about 20 years ago this stretch of land connecting the residential neighbourhoods

Height

55 metres

of Zuid and Buitenveldert consisted mostly of tennis courts and football pitches. In

Floor area

26,099 m

this series we zoom in on the architecture of Zuidas. This time, we take a closer look

2

at the Van der Valk Hotel.

54 •

ARCHITECTURE

BREEAM OUTSTANDING CERTIFICATE

waters. This prevents clean rainwater

FACTS

Zuidas was already famous for its

from emptying into the sewers and

• Van der Valk Zuidas has a

cutting-edge architecture, but project

helps to maintain groundwater levels

transcritical CO2 refrigeration

developers are increasingly being

naturally. Lighting is similarly keyed to

system. This system uses a

challenged to design buildings to the

sustainability, using energy-efficient LED

natural refrigerant instead

highest sustainability standards. Van der

lights that adjust to the available daylight

of environmentally harmful

Valk Hotel Zuidas is a perfect example and

and presence of people. The plain façade

boasts a BREEAM Outstanding certificate.

serves to emphasize the building’s

First of all, the eye-catching structure

glass shell and affords spectacular,

fitness and wellness centre where

is notable for its unusual shape. At one

unobstructed views. In counterpoint

guests enjoy an impressive view

end the plot on which it sits angles to a

to the angular exterior, the interior

sharp point, which has been integrated

features soft, rounded forms paired with

• Restaurant patrons will enjoy more

in the hotel’s design. The end result is a

eco-minded, natural influences, such as

than just the food: both the à la

glass triangle raised on a concrete base.

green walls and sustainable wood. That

carte restaurant and tableside

Occupying this lower section is the car

creates an interesting contrast between

service restaurant are designed to

park, deliberately incorporated into the

the inside and outside of the hotel.

serve dinner-with-a-view.

building itself and thus elevating the

The remaining seven floors are occupied

section housing the hotel.

by hotel rooms which, thanks to the

consist of parking levels plus

hydrofluorocarbons.

• On the building’s top floor is a

while working or chilling out.

• The first four storeys of the hotel

glass exterior, provide all guests with a

three ‘social return’ spaces to host

ROOMS WITH A VIEW

‘room with a view’. From their beds,

temporary shows by young artists

On the roof are solar panels and a

they can literally see Amsterdam’s

starting from February 2021.

rainwater system that drains into public

Zuidas wake up.

• 55

HELLO ZUIDAS FM PLATFORM

#INTERVIEW with Dirk Beljaarts

DIRK BELJAARTS

56 •

HELLO ZUIDAS FM PLATFORM

The Hello Zuidas Hospitality Sector Consultation meets with local sector members three times a year to discuss how to put Zuidas even more firmly on the map as a central city hotspot. To accomplish the transition from business district to a mixed-use residential and working community, we need to bring our streets to life, also beyond office hours. Hotels and eateries make an important contribution to the vibrancy of Zuidas. On 4 November 2020, all sector members logged on for an online Hello Zuidas Hospitality Sector Consultation with special guest Dirk Beljaarts, CEO of KHN (Koninklijke Horeca Nederland). Representing 19,000 hospitality businesses in the Netherlands, KHN is a leading voice in the public debate around the coronavirus response.

Dirk, you have a special connection

since no one’s to blame for this virus. At the

It’s strange to say the least – and suspicious

with Zuidas. Could you explain?

same time, the fact remains that government

– that the administration has still

‘Yes, I was director at Novotel Amsterdam

has hospitality businesses and SMEs to thank

offered no scientific evidence that these

City for almost five years, and so spent a

for the deep pockets it has now. But aside

businesses in particular are contributing to

lot of time in Zuidas during that period. I

from gratitude, there’s a lot of anxiety. The

the spread of the virus. Even after all these

have fond memories of that time aa well as

government’s financial assistance package

months, it has yet to provide proof that

made many connections and friends. I also

simply does not suffice for most places to

the measures are proportionate. There’s

saw how quality of life in Zuidas improved

weather this crisis. Hospitality business

still no prospect of reopening, and that’s a

with the big rise in housing, retail and

owners have already had to draw on almost

major source of concern.’

hospitality. And I still visit Zuidas regularly.’

4 billion euros from their own reserves and money, just to keep their businesses afloat

What do you foresee for this sector?

What is KHN’s mission and

and their people employed. Now, many are

‘It’s tough to predict. We know part of that

role during this pandemic?

at a breaking point. Politicians and the

demand will instantly bounce back when

‘KHN supports its members by providing

public seem to think the measures so far

restrictions are lifted. Domestically, for

information, assistance and support in

have been generous and adequate, but they

sure. However, for hotels in big urban areas

dealing with challenges of all kinds. That

haven’t. So, it’s crucial that we continue to

I suspect recovery will be much slower. It

takes the form of services, advice, legal

address the need for additional support and

will take time for international business and

assistance, benefits and lobbying. We

future steps.’

leisure travel to pick up to old levels, and for

advocate for the sector in The Hague where

conferences and trade fairs it will be years

we ensure policymakers have relevant sector

What’s your take on all the measures?

before they’re back to generating pre-crisis

data and advise them on what it needs.’

‘The measures to shutter eating and

numbers and revenues. This is a ‘hidden’

drinking establishments are restrictive.

hardship, since ministries are all focused on

How has the sector

That decision has been a gut punch for

the acute emergency. That makes sense, but

responded to the measures?

operators in this sector. They’ve poured

it’s also worrying. At KHN, we’ve long been

‘It really varies. On the whole, businesses are

their hearts and souls in their businesses,

calling to look ahead to the mid to longer

very grateful te receive financial assistance,

and all they want is to cater for their guests.

term and come up with some clear policy.’

• 57

INTERVIEW

Amsterdam sustainability agenda:

WHAT CAN

JOSJA VAN DER VEER, DIRECTOR OF PLANNING AND SUSTAINABILITY AT THE CITY OF AMSTERDAM & FRANK TAZELAAR, HEAD OF SUSTAINABILITY AT THE CITY OF AMSTERDAM

58 •

INTERVIEW

The City of Amsterdam is seeking to conserve energy, generate only green energy and reuse all resources and materials in a circular chain. To do that, the city council has framed clear ambitions. It aims to reduce CO2 emissions by 55% in 2030 and by 95% in 2050.

Before 2040, the city intends to be off natural gas, and in ten years’ time all road and water traffic will be emissions-free. By 2050, Amsterdam will be a circular city where everything that’s produced and consumed is renewable. It will also be equipped to deal with the impacts of climate change, including flooding, increased droughts and heat, and changes in biodiversity. Hello Zuidas met up with Josja van de Veer, former director of Corporate Real Estate and Facilities at VU Amsterdam and current director of Planning and Sustainability at the City of Amsterdam, and with Frank Tazelaar, head of Sustainability at the City of Amsterdam.

WE EXPECT? Josja and Frank, what tasks lie ahead for the

freeing up space in the railway tunnel so more intercity

city in terms of its sustainability objectives?

trains can run at the national level.’

Frank: ‘If you look at the major transitions we’re tackling within the

Frank: ‘We want to make the city radically greener. So, instead of

City of Amsterdam, you’re talking a green blue city powered by 100%

designing first and then looking if there’s space left for planting,

green energy and the major transition to a circular economy. These are

you flip it around and start at the other end. This factors in low-

challenges facing almost all urban areas, because they’re responsible

traffic zones, more electric mobility and more room for bicycles

for 70% of the sum total of emissions. Sustainability is a very concrete

and pedestrians. Another key objective is an inclusive city in which

issue in cities and one where you can make a real difference.’

everyone has equal opportunities to live, work, get an education

Josja: ‘A green blue city means a city that’s green and healthy. In the

and get around, and the way to do that is by mixing residential and

Gershwin neighbourhood in Zuidas you can see it clearly, and around

other uses. The vision will be made public shortly so people

De Boelelaan there’s also a lot of water storage and green public

– including in Zuidas – can have a chance to respond.’

space. That in turn has a positive effect on the climate. There’s an incredible amount of knowledge within the City of Amsterdam and, to

Why are we here on VU’s green roof?

me, this is an opportunity to create even better access to that, also in

Josja: ‘To me, this spot stands for connection. I worked here a long

collaboration with commercial operators and stakeholders in Zuidas.’

time, of course, but also the connection to the young generation.

There are 25,000 students walking around here and we’re working on

Sustainability also ties in with the city’s

sustainability for this generation and their children. If we don’t do this

departments of Mobility and Public Space,

right now, it will literally be too late. I feel that urgency constantly.’

Housing, and Economic Services. To what degree are sustainability efforts being coordinated?

Josja, up until last year you were the director

Josja: ‘The city is engaging with all residents and stakeholders

of Corporate Real Estate and Facilities and chair

to develop a vision for the local environment that fits in with the

of the Hello Zuidas Foundation’s Supervisory Board.

Environment and Planning Act. That’s a new law that replaces all

How do you look back on that period?

the old planning and environmental requirements. It’s premised

Josja: ‘I’m immensely proud of all we accomplished together.

on all citizens having the same level of information and having

You can see the campus has been transformed and is now much

a say in the city’s future. To guide that process, our job as the

greener and more open. We’ve also improved our facilities for

city government is to set out a vision. This vision, which covers

scientific research. On top of that, we have much stronger ties

the period to 2050, is specifically metropolitan rather than local

with companies in Zuidas, so this is growing into a true innovation

in scope, since that’s the only way we can solve and get to work

district. The VU Campus is no longer an island. It’s connected to the

on issues fast. Within the metro region, we want to relieve the

city. Hello Zuidas connects the Zuidas community and has been

city centre and get more of a distribution towards, for instance,

part of the district’s transformation. I think the foundation has done

Zuidas. Extending the North-South metro line is part of that,

an incredible job with all it’s achieved.’

Text Romy Lange • Photography Caily Bobbie Jo

• 59

First Zuidas

SUSTAINABILITY AWARD

This year, Green Business Club Zuidas, Hello Zuidas and the Zuidas Amsterdam Development Office will be presenting the first-ever Zuidas Sustainability Award for the most innovative, impactful or inspiring initiative in Zuidas! An expert panel of judges will assess all submissions, announce nominees and ultimately declare a winner. The submissions will all be assembled on the website www.zuidasduurzaam.nl, grouped under the themes: Mobility, Energy, Buildings, Water & Greenery, Waste & Circularity, Society and Public Space. Businesses, organizations and knowledge institutions can submit their cases as from January to make a bid for the title.

SUSTAINABILITY REPORT For the last eight years running, Hello Zuidas, Green Business Club Zuidas and the Zuidas Amsterdam Development Office put together the Zuidas Sustainability Report, setting out the past year’s most important sustainability initiatives and measures. The new Zuidas Sustainability Award will replace the Zuidas Sustainability Report. The award and publication of all submissions on www.zuidasduurzaam.nl will help anchor the myriad sustainable initiatives in Zuidas, share knowledge and provide inspiration for further efforts.

60 •

SELF-SUFFICIENT Another case from the report that made headlines last year is the development of the De Puls building. This concept by VORM Ontwikkeling was selected for development of the vacant parcel between the A10 motorway and SC Buitenveldert sports pitches in 2019. Scheduled to be completed in 2023, De Puls will be a sustainable urban biotope with homes, offices and amenities. The building will be wholly energy self-sufficient, generating power via solar panels on the façade and roof. In addition, high-quality energy flows from one tower will feed into the other, so no energy is lost.

The municipality is creating a park on the ground floor, and a green rooftop garden will be planted between the two towers.

ZERO WASTE ZUIDAS A notable case from the 2019 Zuidas Sustainability Report was the Zero Waste Zuidas project in which 27 companies committed to make the district waste-free by 2030. The first steps were taken in 2019.

One of the great merits of this project is that by joining forces, companies can effectively ratchet up sustainability criteria for waste processors.

AMAZE APP Yet another noteworthy case from the 2019 Zuidas Sustainability Report is the mobility solution Amaze. The tender for Mobility as a Service (MaaS) in Zuidas was awarded to a consortium of Amber, Radiuz, Transdev and Over Morgen. Working together as Amaze, they’re creating an app of the same name that can be used to plan, book and pay for travel. With the Amaze app, you’re assured the best combination for the most efficient journey.

Photography Jan Vonk

Modalities offered include public transportation, shared cars,

MORE INFORMATION

shared bikes and taxis.

www.zuidasduurzaam.nl

• 61

FINANCE

Finance News From bees to balancing act: BIODIVERSITY LOSS SHAKES UP FINANCIAL SECTOR AND HITS HOME IN ZUIDAS BIODIVERSITY encompasses every conceivable form of life on earth, including variations within species, between species and between ecosystems.

CAUSES of biodiversity loss are: changes in land use, overexploitation, pollution, introduction of exotic species and climate change.

THE FINANCIAL RISKS OF BIODIVERSITY LOSS The Dutch national bank (DNB) and the PBL Netherlands Environmental Assessment Agency reported last summer that Dutch banks, insurance companies and pension

In recent months some twenty bee hotels were set up around the district as part of

funds have a combined 510 billion euros

the Zuidas Amsterdam Development Office’s Building the Future project. But even as

in outstanding loans to organizations with

bees got buzzing outside, inside the offices buzzing started as well – about the financial

high or very high ecosystem dependency3.

sector and the potential impacts of biodiversity loss. What’s going on?

This capital – constituting a third of their portfolios – is exposed to direct risk as a

Over the last fifty years there’s been

catastrophe. The European Commission

a 68% decline in global species

has estimated the economic value of

populations1, and according to the most

wildlife diversity at as much as 40 trillion

Physical risk

recent count, ecosystems in one in five

euros a year – that’s more than half

The report distinguishes between three

countries are on the brink of collapse2.

of global GDP. The fragile relationship

categories of risk. The first is physical

Apart from the societal impacts, this

between the ecology and economics is

risk, which affects companies whose

entails a financial and economic

starting to hit home for all of us.

continuity would be threatened by loss

62 •

result of biodiversity loss.

FINANCE

use in farming. Organizations that are able

CIRCL

to adapt in time will run the lowest risk.

LEILA JASPERS

This information is provided in association with Circl. Circl was

Reputation risk

created by ABN AMRO as a place to

The third and final risk category is

share knowledge about circularity

reputation risk. Going forward, and

and provide clients with sound,

especially as financial (and other)

reliable advice. As a circular platform

institutions are expected to be more

in Zuidas, Circl is also where the

transparent, there will be increasing risks

forces powering society, business and

for any involvement in activities such as

finance work together to take action

deforestation and pollution.

for a sustainable world.

FINANCE FOR BIODIVERSITY PLEDGE

CELINE PESSERS

of biodiversity. These physical risks arise

The good news is that de financial sector

from dependency on what are known as

is starting to take first steps. A few months

ecosystem services derived from wildlife.

ago, 26 banks and asset managers around

MORE INFORMATION

A good example is insects, which pollinate

the world (representing a combined 3,000

Read the extended version of this

roughly three-quarters of all global crops

billion dollars in managed assets) signed

article on the website of Circl. (Circl.nl)

and represent an economic value of 200-

the Finance for Biodiversity Pledge. The aim

If you’re seeing the effects of

500 billion dollars annually4.

is shared development and application of

biodiversity loss in your day to day

uniform methods to measure and report

work, or want to join in discussing

Transition risk

biodiversity losses. DNB has also advocated

the issues raised in this article,

The second risk category is transition risk.

for this and is advising financial institutions

please get in touch. Leila Jaspers and

This risk applies to organizations that are

to step up integration of biodiversity risks in

Céline Pessers work at ABN AMRO’s

unable to adapt their operational activities

their strategies and processes.

Sustainable Finance Desk and analyse

to changing statutory rules, or to do so fast

how biodiversity loss affects the bank’s

enough. The problems with nitrogen in the

THE NEED FOR SYSTEMIC CHANGE

Netherlands count as a good example that

Nice as it is to see all those bee hotels

we’re witnessing now, but EU legislation

going up in Zuidas, the real task facing us

Leila.jaspers@nl.abnamro.com

is also coming our way. The European

entails a systemic change. It encompasses

Celine.pessers@nl.abnamro.com

Commission has mapped out a biodiversity

cooperation between authorities, industry,

strategy for 2030, which sets ambitious

financial services and science - not only to

targets – including protection for 30%

mitigate the risks, but above all to create a

of EU land and seas – and that will have

positive future for all creatures on this planet.

implications for numerous industries, like

That’s a worthwhile sentiment to ponder

the mandatory 50% reduction in pesticide

next time we pass a buzzing bee hotel.

Text Leila Jaspers & Céline Pessers • Photography Lotte de Graaf

commercial clients.

1 2 3

4 5

WWF Living Planet Report 2020 The Guardian: Nations at risk of ecosystem Persbericht: DNB en PBL: Biodiversiteitsverlies leidt tot financiële risico’s Factsheet Business Case Biodiversity Finance for biodiversity

• 63

64 •

‘LOVE OR GENEROSITY’

New artwork stands tall in courthouse forecourt!

At more than five metres tall, Nicole Eisenman’s artwork Love or Generosity is hard to miss. The sculpture has been erected in front of the new courthouse, on the plaza that’s open to the public. And it’s well worth making a detour to see it up close.

The artwork was made by Nicole Eisenman, an American artist best known to the art-going public for her figurative paintings tapping into a broad spectrum of styles from Renaissance painting to modern art. Since 2012, Eisenman has also been making sculptures.

Titled Love or Generosity, the artwork represents a gatekeeper of the new courthouse – not a security guard but a gentle soul who offers a moment of respite and consolation. Its impressive height is a good match for the new home of Amsterdam’s district court, which rises ten storeys. Yet, tall as it is, the friendly bearing of this ‘gatekeeper’ is sure to attract and elicit curiosity rather than scare people off.

Photography Marcel Steinbach

• 65

MEMO BOARD WINNING DESIGN FOR RAINBOW STAIRS The winning design for the Rainbow Stairs on Zuidplein has been announced. With 1,891 people casting their votes for one of three pre-selected designs, the winner got over 38% of the votes. Meant to promote awareness, visibility and acceptance of LHBTIQ+ people, it features a rainbow in the style of the new Progress Pride Flag.

This is the familiar rainbow flag plus an arrow of stripes in five more colours. The colours light blue, pink and white are from the transgender flag, while brown and black symbolize people of colour as well as those who have died of, or are living with, AIDS.

HUNDREDS OF VOCATIONAL STUDENTS GET HANDS-ON EXPERIENCE AT NH AMSTERDAM ZUID The Amsterdam Regional Training Centre (ROC) and NH Amsterdam Zuid hotel, in association with the municipality of Amsterdam, are helping 250 hospitality students re-join the real working world this week. In the coming months this group will grow to 750 students.

The NH Amsterdam Zuid hotel on Van Leijenberghlaan has been set up as a temporary training location, where tourism, hotel and

BEACON OF LIGHT RESTORED

facility services students can get hands-on experience, despite the Covid pandemic. They’ll receive supervision and guidance from

With the complex restoration of the light artwork White Noise

NH Amsterdam Zuid staff and hospitality programme instructors.

on top of the 150-metre tall Cellnex media tower, completed on

Thanks to this joint initiative, students will be able to acquire

2 December, the Zuidas skyline has been restored to its former

practical experience they need.

glory. The LED lights needed to be fixed due to wear and tear.

The media tower is used for radio (digital radio and analogue emergency alert system), television (digital TV), telecom (mobile networks), microwave transmissions and data centres. It has been one of the city’s tallest structures since 2009, when the tower was not only raised but also ornamented with a design by architect Christof Schwencke. For a better fit with the architectural and design aesthetic of Zuidas, the tower’s concrete shaft was clad in azure-blue light. Conditions up at the top are pretty rough – hence the wear and tear. Temperatures can be stone-cold and there’s no such thing as a soft breeze up there. There’s also a great view of Peregrine falcons bearing down at 360 km per hour on the few pigeons intrepid enough to fly this high.

66 •

MEMO BOARD TCA launches parcel service Same-day delivery! TCA is a trusted name

that last-minute birthday gift arrives on

for personal travel, but did you know they

time. This service does it all! With taxi

carry parcels too? The taxi service has

drivers doing duty as couriers, your parcels

teamed up with YesHugo Delivery to deliver

will be delivered locally in practically no

parcels to your doorstep on the same day

time. Plus, the taxis are equipped with

they’re sent out.

driver behaviour analysis and you can track your parcel live online.

This new partnership responds to two developments: the strong decline in taxi

The five reasons TCA in association with

demand resulting from the coronavirus

YesHugo Delivery is the best option for

crisis and the massive increase in online

parcel deliveries in Amsterdam: Faster –

ordering. The parcel service is available to

Cheaper – Safer – Eco-friendlier – Supports

everyone throughout Amsterdam. Whether

your Amsterdam community. For more

you’re a company keen to treat customers

information and to book your delivery

to tip-top service, or you want to be sure

option: www.tcataxi.nl/yeshugo-delivery

FRED. ROESKESTRAAT DECLARED SMOKE-FREE We’ve got smoke-free office locations, railway stations, sport parks and school squares, and now more and more streets, too. As from 26 November 2020, Fred. Roeskestraat is one of them. Thirty blue tiles scattered up and down the street designate this as a smokefree zone. Behind the initiative are Kiek Verburg and Wytske Kelling, whose children attend the Geert Groote College located here, where teens can regularly be seen lighting up. Verburg and Kelling joined forces and enlisted support from local residents. Several schools and businesses established on Fred. Roeskestraat also rallied to the cause. Though they campaigned for a legal ban, that was too much for the municipality, which agreed to declare the whole street smoke-free instead.

ZUIDASDOK CONSTRUCTION GOES LIVE AGAIN Calling all construction fans! A webcam was recently installed, offering a view of construction of the two roof sections of the new pedestrian passageway at Amsterdam Zuid Station. That means you can watch the work live from both the north and south sides. With work taking place between the tracks and obscured by construction hoarding, watching progress on-site is tricky, but these to webcams allow you a front-row seat.

On the north side, the camera is mounted on the roof of the Atrium building and currently offers a view of construction of roof sections 2 and 3 of the future Brittenpassage.

Seven sections in all will cover the new passageway’s roof.

Photography Marcel Steinbach

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MEET THE ...

Zuidas is best known as Amsterdam’s business district, chock-a-block with skyscrapers and scores of offices. More recently, however, the district has grown into a veritable urban neighbourhood and a great place to live and hang out. Many businesses have also discovered Zuidas, and with their arrival the district has added a wide range of services and amenities, including shops, schools, fitness centres and places to drink and dine. Powering each of these establishments are entrepreneurs and employees with their own special, personal stories that we’re eager to share with you.

MEET THE

HIKMAT NEAZI

CHOCOLATIER! Leonidas is a household name. The place for the best quality, delectable chocolates – we can never get enough of them! The chocolatier with artisanal ice cream has been established in the Xavier residential building for a year now. And the entrepreneur behind Leonidas Zuidas is Hikmat Neazi. He was happy to talk to us.

What brought you to Zuidas?

‘As a resident and business owner in Amstelveen, I’d always followed what was happening in Zuidas with interest.

I’d been looking for a good location here for several years and struck gold in 2019.

Persistence pays off! I run an artisanal

the centre of Amstelveen, which I started

ice cream parlour called FLOODA and the

some time ago. We’ve built up a large

Leonidas chocolaterie. I call it artisanal

number of regular customers over the

Can you tell us something

because I make the ice cream myself. I took

years. Almost all of them as there for the

about your background?

a special course for that and was trained by

best Butter Chicken – that’s our speciality.’

‘I was born in Afghanistan and came to the

a professional Italian gelato maker who’s

Netherlands when I was 15. That’s 24 years

been at it for 25 years. I use original Italian

You’re incredibly enterprising.

ago now. I still remember the exact date.

recipes and ingredients. And of course I

Does that run in the family?

On 30 May 1996 I arrived at Schiphol, on

also sell delicious chocolates.’

‘My professional background is completely

my own. I’d left everything behind and had

different, as I started out in ICT. Although I

to start over from scratch. These days I run

Besides Leonidas, you also

spent most of my days at a computer in an

two businesses, live in Amstelveen and am

run a restaurant. Tell us more!

office, I knew deep down I had too much

happily married and the father

‘Right, I’m also the proud owner of 7Spices,

energy to keep doing that. One day I saw the

of three children.’

an Indian takeaway and delivery place in

light and the name of that light was 7Spices.’

68 •

Members Hello Zuidas • January 2021

If your company isn’t on this list, please contact servicepoint@hellozuidas.com 01. 900 Mahler (Syntrus Achmea) 02. ABN AMRO 03. Accendium 04. Accenture 05. À Deauville 06. AFC 07. AkzoNobel 08. Albert Heijn 09. Alpha Security 10. amsterdam inbusiness 11. Amsterdamse Bos 12. Amsterdam UMC 13. APG 14. Arcadis 15. Arnold & Siedsma 16. Art Zuid 17. Asunaro Holland Interplan 18. Atrium Meeting Centre 19. Avenue Services 20. Bagels & Beans 21. Baker McKenzie 22. Bar Valdi 23. Being Development 24. Bolenius 25. Bouwens& 26. Boyden Global Executive Search 27. Breevast 28. BREIKERS 29. Broersma Nieuwbouw 30. BYCS 31. Caffè Belmondo 32. CBRE B.V. 33. citizenM 34. Che Buono 35. Club Sportive 36. CMS 37. CoffeeDC 38. Cognito Financial Communications 39. Colliers International 40. Confius 41. Corporate Housing Factory 42. Cosmo Hairstyling 43. Crowne Plaza A’dam South 44. Customized Media 45. D&B The Facility Group 46. De Brauw Blackstone Westbroek 47. De Hypotheker 48. Deloitte 49. De Kredieter 50. De Nieuwe Poort 51. De Zuidas Apotheek 52. Dentons Boekel 53. dess Kirstins 54. Doctor Feelgood 55. Eden McCallum 56. Eefje Voogd Makelaardij 57. Eigen Haard 58. Engel & Völkers 59. ENGIE 60. Etage 0 61. Euro CCP 62. Europcar 63. European Language Centre 64. Expat Center 65. EY 66. Fam. Advocaten 67. Fetch Car Sharing 68. Financial Offices 69. Flexform Amsterdam 70. FLOW Real Estate 71. Fortron B.V. 72. Freshfields Bruckhaus Deringer 73. Fris Makelaars 74. FSB Beveiliging 75. Gelderlandplein 76. G&S Vastgoed 77. Go About 78. Goede Doelen Loterijen 79. Gerrit Rietveld Academie 80. Grand Café Mahler

81. Greenberg Nielsen 82. Green Business Club 83. Greenwheels 84. Gustavino 85. GVB 86. HAB Int. Accountants & Consultants 87. Happyhappyjoyjoy Zuidas 88. Hestia Kinderopvang 89. Het Zwarte Fietsenplan 90. Hogan Lovells International LLP 91. Holiday Inn Amsterdam 92. Houthoff 93. Hotel TWENTY EIGHT 94. House of Sports 95. Htel Serviced Apartments 96. IEF Real Estate 97. IHS Markit 98. IMA 99. in2motivation 100. InAmsterdam 101. ING Rayon A’dam Zuid West 102. ISX Beveiliging 103. JLL 104. JuiceBrothers 105. JUIZZ 106. KNAP Makelaardij 107. Koetjes en Kalfjes 108. König + Neurath (Nederland) A.G. 109. Kraft Heinz 110. La Lotteria 111. Lebkov & Sons 112. Lexence 113. Leonidas 114. LibRT 115. Limon 116. Loetje 117. Loyens & Loeff 118. Lunshof Makelaardij 119. Maarsen Groep Beheer B.V. 120. Macquarie Capital (Europe) 121. Made in May 122. Market 33 123. Mastercard 124. MBO College Zuid 125. Mech Make & Take 126. Melia Hotels 127. Misura Sartoria 128. Mobeazy Flexible Carsharing 129. Multicopy Amsterdam 130. Mylk 131. NACH 132. Nannies Nursery 133. NDI ICT Solutions 134. Nederlandse Ver. van Banken 135. Nedstede Real Estate 136. NH Amsterdam Zuid 137. nhow Amsterdam RAI 138. Nicolaas Lyceum 139. Novotel Amsterdam City 140. NS 141. Olympisch Stadion 142. Oliver’s 143. ONE-Dyas B.V. 144. Openbare Bibliotheek 145. ORAM 146. Oranje Energie 147. OVG Real Estate 148. Ox & Bucks 149. PAN Amsterdam 150. Pancakes Amsterdam 151. Partou Kinderopvang 152. Pathé 153. Personality 154. Platform Beter Benutten 155. Premier Suites Plus Amsterdam 156. Projectorganisatie Zuidasdok 157. Property NL B.V. 158. Protiviti 159. Provast 160. Qbic Hotels

161. Q-Park Nederland 162. Rabobank A’dam Markt Zuid 163. RAI Amsterdam 164. Regus 165. Reset Yourself 166. Restaurant het Bosch 167. Restaurant Nine 168. RGA International Reinsurance 169. Rialto 170. Rivers 171. Rob Peetoom 172. Ronald McDonaldhuis VUmc 173. Rosarium 174. Russell Reynolds Associates 175. Savills Amsterdam 176. Salsa Shop 177. Season-Flowers 178. Securitas 179. Shinyu Body & Mind 180. Simmons & Simmons LLP 181. Sixt 182. Spa Sport Hotel Zuiver 183. Spine Health Incompany 184. Spirit Hospitality Services 185. Square 186. Stella Agency & Academy 187. Stibbe 188. Student Experience 189. Summertime 190. Sushilee 191. Sushi Time 192. Symphony’s 193. Taalcentrum - VU 194. Tandartsenpraktijk Van de Veer 195. Taylor Wessing 196. Tax Consultants International 197. Taxicentrale Amsterdam (TCA) 198. The Bank of New York Mellon 199. The Basket 200. The Bikevertising Company 201. The Breakfast Club 202. The Office Operators 203. The Upside Down Amsterdam 204. Thomaskerk Amsterdam 205. TREC 206. Tribes 207. Urban Salad 208. Van der Valk Hotel Amsterdam Zuidas 209. Van Dijk & Ten Cate 210. Van Gool Elburg 211. Van Lanschot Kempen 212. Vermaat Groep (CIRCL) 213. Vesteda 214. Von Poll Real Estate 215. VondelGym 216. VORM Ontwikkeling 217. Vrije Universiteit Amsterdam 218. Wagamama 219. Watersportvereniging De Koenen 220. We Canteen 221. WeWork 222. Wineboutique & Spirits 223. Wintertaling 224. Worldeye Amsterdam 225. WTC Amsterdam 226. WTC A’dam Business Club 227. WTCafé De Blauwe Engel 228. WuSH 229. Xavier (Syntrus Achmea) 230. XO Optics 231. X2X Worldwide Express 232. YoungCapital 233. Your Assistant 234. Zuidas Apotheek 235. Zuidas Bier 236. Zuidas gemeente Amsterdam 237. Zuidas Publishers 238. Zuidas Today 239. ZuidasTravel.nl 240. Zuidschans

COLOPHON FOUNDATION HELLO ZUIDAS Strawinskylaan 61, 1077 XW - Amsterdam, NL +31 (0)20 333 7441 servicepoint@hellozuidas.com www.hellozuidas.com www.facebook.com/hellozuidas www.instagram.com/hellozuidas/ www.twitter.com/hellozuidas Our goal With an excellent business climate, world-renowned educational institutions within reach, and leading companies in many sectors from many countries, the Zuidas has huge potential. The foundation Hello Zuidas contributes to the Zuidas by realizing a well functioning area. The goal is to promote a district that has international appeal, and high quality working and living conditions.

Magazine Hello Zuidas is issued by Zuidas Publishers WTC Amsterdam Strawinskylaan 15 1077 XW Amsterdam +31 (0)20-3620993 info@zuidaspublishers.nl www.zuidaspublishers.nl Editor-in-chief Romy Lange Editor & Sales Nicole Pak Advertising Please send an e-mail to info@zuidaspublishers.nl for questions about advertising.

Art Director and Graphic Designer Emiel Brouwers • IMAGEAU Translation Taalcentrum-VU Final Editor Ellen Josée Westrik Editors/contributors Romy Lange, Nicole Pak, Eefje van den Akker, Lindelotte Koster, Greg Shapiro, Lotte Gottschal & Jos Moerkamp Photography Michael Graste, Caily Bobbie Jo, Marcel Steinbach, Lotte De Graaf, Jan Vonk, Davien Hulsman, Wiebrig Krakau, Hans Roggen, Evert Elzinga, Jaiwey Nuij & Twycer Editorial advisory board Olivier Otten, Marius Drissen, Lydia van den Wildenberg, Jos Moerkamp & Sjors Mineur Thanks to Bas Reussien, Hotel The Grand, Zuidas (Gemeente Amsterdam), Van Gooi Elburg, Greg Shapiro, Bouwbedrijf M.J. de Nijs en zonen B.V., Reno van Dijk Media, Miranda van Commenéé, Taxi TCA, Clubsportive, Jasper Ter Stroot, Kiki Droge, Herbert Bergman, Philip Kuipers, Karin Starreveld, Sportcity, Local2Local, Martin Topper, Kees-Willem Rademakers, Pauline Rosenberg, Eline Kik, Stibbe, Engie, Savills, Goede Doelen Loterijen, EDGE, Accenture, Joppe van Onna, Jasper Meijer, Yu-Shaa Vergeer, Julia van Boven, Studio Gyzell, VU Amsterdam, De Hypotheker, Taalcentrum VU, Soundless Acoustics International, Başak Küçük, Marien Glerum, Courtesie International Business Affairs, Van der Valk Hotel, Dirk Beljaarts, Josja van der Veer, Frank Tazelaar, Circl, Leila Jaspers, Celine Pessers, Leonidas & Kroonenberg Printed by Magazine Masters Circulation Free for Zuidas and Amsterdam South. It is be distributed by promo teams, loose circulation, HRM departments of companies within Zuidas to guarantee reaching the (sub) target groups of Zuidas, Amsterdam and Schiphol.

Frequency Six times a year (bi-monthly) Copyright © 2021 Zuidas Publishers.

All rights reserved. Nothing appearing in this magazine (information, pictures, images) may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.

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