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SLEATOR PLANT CONTINUES TO GROW SANY’S MARKET SHARE Sleator Plant are gearing up to have an even bigger presence at this year’s Balmoral Show where they’ll have a wide selection of machines on display, chief among them models from the increasingly popular SANY range. Balmoral has been one of the company’s primary shows in Northern Ireland in recent years and that hasn’t changed, according to General Manager Aaron McCaul. “We believe it is critical that we have a presence at the show;
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potential customers want to get up close to the machines, they want to see just what the machines have to offer. By climbing up into the cab they can begin to appreciate how the machines could work for them,” says Aaron. It’s an approach that certainly works for Sleator Plant, because it brings in more business and helps them to increase market share. “Last year, for example,” says Aaron, “we enjoyed a huge response. On day one at Balmoral we had interested customers from
as far away as Galway on the stand from early morning to see the SANY excavators. “We believe a lot of our sales volumes are off the back of being able to present the machines directly to customers at shows like Balmoral, so we are very happy to be returning this year; it will be good to get in front of people after two years of social distancing because of Covid-19.” Not surprisingly, perhaps, Sleator Plant won the award last year for Best Trade Stand at the Show, and they will be going
all out to impress the judges this time around as well with an ever bigger and better designed and located exhibition area.
EXCELLENT AVAILABILITY Of course, it is all very well having a good display at the show, but what about machine availability at a time when many dealers are struggling to get stock into their yards?
