News in News Northeast Asia liked grilled pork belly(11.6%). Also,
Kimchi and Chicken Menus Prove the Popularity
Southeast Asia highly preferred kimchi(14.9%), and Oceania, South America, and Middle East enjoyed japchae(7%). Meanwhile, the countries with the highest recognition and satisfaction of Korean cuisine were China and Indonesia. An official from the MAFRA said, “With this survey, we were able to find out that the perception and base of Korean food among overseas consumers is developing. In the future, we will actively support Korean gastronomy and Korean restaurants by establishing strategies for each country to improve satisfaction.”
COVID-19 Influenced Consumption Patterns of French The top Korean dish that is often consumed abroad was kimchi, and the most preferred Korean food was Korean-style chicken.
The French consumers have been greatly affected by
The Ministry of Agriculture, Food and Rural Affairs
COVID-19 that their consumption and eating habits
(MAFRA) announced the results of an online survey of
changed. One of the distinctive phenomena is the de-
local residents in 16 major overseas cities. According
cline in the use of hypermarket.
to a survey, 57.4% of respondents said they knew
According to a survey by Lineaires, French food distri-
Korean food, and the satisfaction rate was found to be
bution magazine, the number of consumers shopping
81.3%. Overseas consumers perceived Korean cui-
online has skyrocketed. Last year, according to
sine as ‘spicy’, ‘exotic’, ‘savory’, and served with ‘a
Lineaires, 43% of French shopped their groceries on-
variety of side dishes’.
line, a 16% increase over the previous year.
Among those who have had Korean cookings before,
In particular, the drive service, which places online or-
kimchi(33.6%) was the highest followed by bibim-
ders on website and picks up the prepared items at
bap(27.8%) and Korean-style chicken(26.9%). The
the store at a fixed time, became very popular in
consumption of kimchi seems to have climbed as the
France. The use of such service minimizes the time
interest in health increased due to COVID-19.
spent at supermarket and delivery fee is free of
The most favored Korean food was Korean-style
charge. Also, the shopping at small independent
chicken(13.3%). It was also found that they take plea-
stores within residential areas such as butchers, wine
sure in eating kimchi(11.9%) and bibimbap(10.3%).
shops, and grocery stores climbed. It was revealed
In fact, food preferences varied by country. North and
that about 20% of people who did not go to these
Central America adored bulgogi(12.8%), while
stores before COVID-19 started having a habit of visit-
Europe’s first choice was bibimbap(12.6%), and
ing them since the pandemic.
44 Korea Agrafood
