benchmark report
airline marketing
world environment day TAP
TAP Air Portugal has long been a champion of world environment day , and last year become the first airline to produce a carbon neutral inflight sales catalogue during the month of June to support the event.
The leaflet was also photographed and placed on the TAP Air Por tugal Brasil Facebook page, followed by 20,000 viewers, unfor tunately this post has had a lower than average interaction compared to other posts on the site.
This year, to help promote the event, the airline created card leaflets to fur ther promote the concept of World Environment Day which were handed out to all flyers on the day. The leaflet was created from bio-degradeable cardboard that was infused with plant seeds with instructions on how to turn the card flier into a fully living plant. The other side of the cardboard flower was covered in a simple message in por tugese and English “Plant a positive thought in your life�
SEPTEMBER 2013 ISSUE
10
EXPERIENTIAL SOCIAL DIGITAL TRADITIONAL
