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25-hour flight simulator
#manvsplane BRITISH AIRWAYS
In July 2013, British Airways created an online video that featured South African rugby player Bryan Habana (who once famously raced a cheetah) racing against a BA A380 taking off on a runway. The purpose of this video clip was to highlight the carrier’s plan to launch the A380 superjumbo on the London-Johannesburg route, which will commence on February 12th 2014. Amassing just shor t of 2 million YouTube hits since it was broadcast, BA has fur ther developed the successful campaign to celebrate its f irst A380 f light to the African continent. On January 10th 2014, Bryan Habana personally answered (on behalf of BA) critics of the YouTube video who stated that the challenge looked too easy, challenging them to take on the
FEBRUARY 2014 ISSUE
SILK AIR
race themselves. Selected by BA, 5 applicants will now be given the chance to run against the plane when it star ts f lying to South Africa. To apply contestants had to write in 50 words why they deserved the chance to race the airline’s newest aircraft type. The handful of winners will be f lown, cour tesy of BA, to South Africa to par take in the event and the winner with the fastest time earns a pair of tickets in BA’s Club World business class anywhere on the airline’s A380 network, which currently spans from London to LA, Hong Kong and Johannesburg.
Marking its 25th year anniversary celebrations, Singapore Airlines’s regional subsidiary SilkAir has just took delivery of the f irst of its new f leet of 54 Boeing 737’s in early February 2014. In a bid to win over consumers and involve them in SilkAir’s historic Boeing delivery, the airline will bring fans and aviation followers together to ‘virtually deliver ’ the new aircraft to Singapore in a 25hour f light simulator event. Called ‘Bringing Boeing Home with SilkAir ’ the event will allow up to 150 selected members of the public to f ly a simulated ‘SilkAir’ Boeing 737-800 plane that will track the actual delivery route from the Boeing Renton factory in Seattle to Singapore’s Changi Airpor t via Honolulu, Majuro and Guam.
The par ticipants (and their par tners) will take off, f ly a scenic circuit around one of the four destinations the aircraft will land at en-route, and then land at the same airpor t again. The experience and destination depends on the time slot chosen - timed to coincide with the realworld f light. The vir tual delivery event will take place overnight on the 7th and 8th of February 2014 at Flight Experience Singapore which is located in the hear t of Singapore.
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