LAUNCH PLAN
The new launch and implementation of sustainable swimwear to H&M’s Conscious and Conscious Exclusive line will fill the market opportunity and will be a competitive advantage compared to its main competitors such as Zara, Mango, and Gap. The launch of the collection will follow its normal Conscious and Conscious exclusive launch, being in April. It will be perfect for Spring/Summer 2020. As H&M is a fast fashion affordable brand, the launch plan will be mostly focused on internal preparations, as there will be no show or pop-up store do the the collection being small. There will however be press release
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