Marketing and Merchandising Plan: H&M

Page 73

D I R E C T C O M P E T I T O R S P O S I T I O N I N G:

H&M is not included in this positioning map as H&M currently does not compete with these competitors due to not having sustainable swimwear.

Multi-style: 0-10. How many different syles the brand carries within their swimwear line. 10 being the best. Communication regarding sustainability: 0-10. Based on if the brand has communicated their sustainable line or swimwear to the public and to what extent. 10 being the best. Online Navigation: 0-10. Based on the display, layout, and ease of navigation getting to swimwear. 10 being the best. Selling Reach: 0-10. Based on number of POS and/or countries sold online in. 10 being the best.

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LAUNCH PLAN----------------------------------------------------------------------------------------P

1min
pages 112-114

PLACEMENT-------------------------------------------------------------------------------------------P

2min
pages 100-107

PROMOTION------------------------------------------------------------------------------------------P

2min
pages 108-111

DIRECT COMPETITOR POSITIONING -------------------------------------------------------------------P

0
page 73

BENCHMARK OPPORTUNITIES--------------------------------------------------------------------------P

1min
pages 74-75

INDIRECT COMPETITOR POSITIONING ----------------------------------------------------------------P

0
page 72

DIRECT COMPETITORS ANALYSIS----------------------------------------------------------------------P

6min
pages 60-69

OPPORTUNITIES & THREATS FROM INDIRECT COMPETITORS----------------------------------------P

1min
page 70

OPPORTUNITIES & THREATS FROM DIRECT COMPETITORS-------------------------------------------P

1min
page 71

OPPORTUNITIES & THREATS FROM MARKET----------------------------------------------------------P

1min
page 51

MARKET ANALYSIS--------------------------------------------------------------------------------------P

2min
pages 46-47

INDIRECT COMPETITORS ANALYSIS-------------------------------------------------------------------P

6min
pages 52-59

CONSUMER ANALYSIS----------------------------------------------------------------------------------P

1min
pages 48-50

SOCIAL & TECHNOLOGICAL ANALYSIS----------------------------------------------------------------P

2min
pages 44-45

METHODOLOGY----------------------------------------------------------------------------------------P

0
page 5

BRAND POSITION:---------------------------------------------------------------------------------------P

0
page 11

DISTRIBUTION ANALYSIS-------------------------------------------------------------------------------P

2min
pages 29-31

THE CHALLENGE---------------------------------------------------------------------------------------P

1min
page 4

COMING PRODUCT LINE--------------------------------------------------------------------------------P

0
pages 38-39

COMMUNICATION ANALYSIS---------------------------------------------------------------------------P

4min
pages 32-37

CURRENT STRATEGIC BASIS: ----------------------------------------------------------------------------P

1min
page 10

PRODUCT & PRICE CONCLUSION-----------------------------------------------------------------------P

1min
page 28
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