The Week in Retail 85

Page 43

BEFORE YOU GO

RETAIL RANDOMS

Lunchables on steroids

It appears that Asda has inadvertently – or maybe not so inadvertently – created a giant-sized adult version of popular kids snack Dairylea Lunchables. Lunchables, as any time-pressed parent will tell you, consists of a number of 10p-piece-sized crackers with accompanying slices of ham and Dairylea cheese. Not exactly the lunch of champions, but that’s pester power for you. Asda’s newly-launched-for-Christmas Party Snack Platter offers a spookily similar scaled-up collection but with the added bonus of two types of cheese and the addition of what it describes on the box as “extra tasty” chicken slices. Its similarity to Lunchables was first flagged up on Facebook’s Extreme Bargains and Savings UK page, where one eagle-eyed shopper asked: “Is it just me or has Asda remade Dairylea Lunchables for adults?” As usual, the public’s opinion was split on whether this was genius or madness,

DIPLOMATIC INCIDENT

with over 1,000 comments running the full spectrum from “Christmas dinner sorted” to “You just know that when you peel back the ham and chicken side you’ll get a waft of fart”. The truth, like a slice of extra tasty chicken sandwiched between two Ritz

crackers, probably lies somewhere in the middle.

unleashing a pack of snarling lawyers

which actually has a single Ferrero

on it by coyly calling its creation the

Rocher nestled at its core, can be

Ambassador’s Golden Balls brownie.

yours for only £26.

Sticking with the pimp-my-snack

For younger readers of The Week

You may, however, be better off

theme, UK gourmet brownie com-

In Retail, this is a nod to the classic

spending your hard-earned cash

pany, Bad Brownie, has rolled-out

1990s ‘Ambassador’s reception’ TV

elsewhere.

(literally) what it’s calling “this fes-

ad which had chocolate munchers up

Since a 300g box of 24 Ferrero

tive season’s must-have stocking

and down the land spouting “Mon-

Rocher retails for something in the

filler” – a giant half-kilo Ferrero

sieur, with zees Rocher you are really

region of £8.50, you could buy a

Rocher-inspired brownie.

spoiling us.”

whopping 900g-worth for £26.

Bad Brownie has deftly avoided confectionery

giant

Ferrero

The giant 500g brownie-fied interpretation of the iconic Italian treat,

And have 50p left over to spoil yourself with.

WEDNESDAY 8TH DECEMBER 2021 / ISSUE 85 / SLRMAG.CO.UK / 43


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