Random Editorial Ramblings

By Jack Dionne

Some say that service, as applied to modern business, is difficult to define. Not at all. It simply means that you Should serve the man who works for you, the man you work for, the man you buy from, the man you sell to, and your competitor as well-as you would like to have each of them serve you.

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The other, day I bumped into Don Montgqmery, the highly successful secretariy of the Wisconsin, retailers, and we had a talldest. For years Don tried to get me to talk to the Wisconsin lumbermen. They meet in February and I declined to go there at that time, insisting that if they ever met in the summer like they should, I'd sure be with them. One day, years ago, I got a wire from Don, calling my blufr. Said they were going to have a meeting in Northern Michigan and create a,new Association, and dared me to come. I went. Don and I promoted that Cloverland Retail Lumbermen's Club, aqd he tells me it is still going strong.

Speaking of lumber Associations, \ re ought to abolish that word "support," when applied to mernbership in sarne. Associations that have to be "supported" have no reason for existence. You shouldn't "support" your associaticin any more than you should your gr(rcer. You deal with him, for value received, but you donft do it for the purpose of 'supporting" him. A business association has something to sell that you need-something that can be bought nowhere else. When you get your money's worth, you are not "supporting." *** -Th"t snappy little magazine, the "shevlin Equalizer,,, published at Bend, Orego4, by the McCloud River Lumber Company, and by the Shevlin-Hixon Company, calls attention in its January number to the fact that the pacific Supply Company, at Portland, Oregon, lost their brick plant by fire recently, with a loss of $50,000, and commented joyfully on the fact that a brick building stocked with asbestos burns, which is all that wood does under any circumstances derful. Every piece of lurnber was perfect. It was dressed in slow'running machines with just as much care as millwork is turned out ir1 this country. Every piece was plainly marled as to species, grade, and the name of the maker, just as we would mark a can of tomatoes in this countrY' * ,r {. tl*rf

This, according to general business reports, will be merger year in the whole United States. Official opinions indicate that many big onps aro in the process of formation, and one big one has just been concluded. It is understood that Certainteed has absorbed Beaver, and that it will take in several more big corporations additionally. For the good of all concerned let us express the hope that Beaver ethics aqd Beaver sales policies will be incorporated into the combination and kept operative even though the name may disappear.

The greatest sawmill torpn in the world's history will soon be located at Longview, Washington. Therg at the junction of the Cowitz and Columbia Rivers the Long-Bell Lumber Company is already operating two mills that cut I,E00,000 feet every week day. And there \lVeyerhaeuser is now buitding the first of three mills. When completed the town will have a lumber capacity of probably 4,000,000 feet daily. The new Weyerhaeuser mills are being built to out one of their many timber units. I understaqd there is over forty billions of feet in this one unit.

The other day, in a district far removed from California, a friend took me proudly through his newly completed home. It was a mansion, the cost ran into a fortunp. The architect had incorporated into that home every idea of luxury and ingenuity for promoting human comfort that he knew of, and the owner pointed with pride to the many conyeniences it contained. I couldn't hurt his feelings by telling him that I have been in many small homes buillt for sale in Southern California that contained infinitely more and better conveniences and luxuries in, the shape of built-ins, etc., than his hundred thousand dollar home boasted. The fact is that these things aren't even known elsewhere. Yet the average $7,000 house built for sale in Southern Califorqia contains more ingenious luxurigs than the mansion elsewhere.,F

One of the latest and best examples of modern merchan. dising that I know of in any line of business, is the portable cabinet for cold soft drinks. You find them every- where. In every garage, in every little store, in cigar counters, barber shops, and what not, in places where no one ever dreamed of selling drinks before, you find these attractive metal cabinets, iced, stocked with a variety of soda water in bottles, and ready for business. They are neat, take up little room, are no trouble to run, and pop people stock them every day, and they furnish a service and return a profit. It would be interesting to know how much these cabinets will add in a year to soda water sales in the United States. It is just another example of what thinking people are doing to make it easy for the public to secure their products. There's a big thought there.

The great number of such things that we see aro,und

An American lumberman who recently returned from a us every day only serve to further convince me that, by trip of business' investigation in Europe, says that the comparison with what the other industries are doing in a most impressive thing he saw in, a lumbering way on his merchandising way, the lumber business-i4 spite It tn. trip was in JugeSlavia. The mills he visited were small, fact that it has made SOME progress-is going backwards cutting mostly five and ten thousand feet each per day, We are NOT making it easylorteople to getihose things but the conditions of the lumber they turned out was won- which lumber will build, and which people desire.

Tbe ?\ku AMERICAN \U7INDOIUI h the firft REAI Improoernent in lYindou.,s in 2oo lears!

Home Owners'Welcome Its Many Convenient Features and Low Installation Cost

Way back in 1721, when Thomas Chalkley, village carpenter - tradesman, conceived the idea of applying iron counter-weights to the windows he hung in Governor Keith's new mansion in Philadelphia, it was little realized he had creaied a type of window destined to endure, ar.rd be endured, for over 200 years.

In the subsequent march of Progress, perhaps no item of building equipment stood-at such a standstill. While newfangled, impractical windows appeared and disappeared, the type in universal use continued virtually identical with the original l72l model.

Now, the advent of the New American Window places windows in the vanguard of Progress. Though a revolutionizing improvement, the New American Window has won quick popularity NOT through newness of design, but from absolute newness of convenience and utility. lt retains th6 double-hung sash and in appearanie resembles the conventional wlndow, its lower sash raising in the usual manner. But, beyond thatr it affords many long-needed advantages, as enumerated below. r Both tor ud bottom rlrh rrc nvcrrlblc. -t .limiutirs thc heard oI prc.crt wlldov dotng mctbodr e. $*ifli:rcvcrrtblc wlth or wlthout thc a Too mh Ir automatlellv lclcd wbo votl' tr Appltqhle to windowr oI euy rlzc. thlclact, f t doien. Lyout or rdcliag. a R<uiro no mortlrtrt or countcs !lDli!3 lE t' gpplyilg irr hardworc.

Just one feature alone . . rcocrsiblc toth . . makes it indispensable. Window cleaning is no longer a semi - annual, hazardous, expensive undertaking, but an easy daily task. Windows fully perform their mission of admitting light, making interiors brighter and more healthful. The New American Window has been proven under cvery conceivable condi' tion of weather and service.

Dealers everywhere are profiting thru the installation of American Windows in thc homcs which they build and for which they furnish materials. Local mill-working plants supply them.

I Both too rad bottom mrh arc removrblc ln 't 30 roadt, Ior gleziag or rcpairias.

{. Both nrh loct sutoutlellt whq clond.

J' lated end afrordr coatiauour votiletim without wqthet hus&.

5- Aar typcoldrepcria rnd rhado. ro ot - - ttorE tr.b or wqtbal{trtpprot uy m uH.

Q Itr tsclvc rlnrrleplsot .^ WCO herdwrrc e' ont.o lo lprutl or iltriqtc mechedrn.

I i lts coat ir but rlkhtly morc thrn rhc ordiurt --. douor..hun8 wudow.

DOOR