The California Lumber Merchant - February 1928

NO. t6

We also

Index to Advertisements, Page 3 lub,lipll at Houston, Tcxas, Ths Gulf Coast Lumberman, America,s foremost which covers the entire southwest and Middlewest like' the sunshine covers

FEBRUARY 15, I92E retail lumber journal, California.

Why should REDWOOD be specified .and furnished, for

Fences Posts

Pergolas

Garden Furniture

Exterior Trim

Rustic

Be cause

Door and Window Frames Sills and Porch Flooring?

' It resists decay-every lumberman is familiar with that fact. Redwood is saturated with its own preservative.

ft is one wood which the White Ant does not like. You can cut it, shape it, bore holes in it and still the Ant will not enter.

It holds paint-and how! Redwood cells grip the paint. A paint job with good paint is a lasting job on Redwood.

It LASTS. The Elements, Insects, Moisture, Soil find Redwood impervious to them.

ft grows in CALIFORNIA, it is easy to obtain quickly. It is obtainable in the grade and size and shape you want, when you want it.

At a prohibitive price REDWOOD would be far lowest in cost in the long run. So at the present price (far from prohibitive) REDWOOD is the BEST BUY in the LUMBER WORLD.

With our mixed car service, we can make REDV/OOD a fast turning stock in the smallest yard. If you are not taking advantage of it, now is the time to start.

THE PACIFIC LUMBER COMPANY

J. E. MARTIN Muiginr Edltc

THE CALIFOR}.IIA

LUM BE R ME RC HANT

A. C. MERRYM.AN Advrrtldng Menagcr

W. T. BLACK Su Frucirco

Cwers Nqthem Calif.

ud Pacific Nnthw.st

JackDimne ,pubhsltu

lg.rceU rudcr rhc bvr of Calllania

J. C. Diorc, Prcr. rnd Tru; J. E. Mudtrn Vle-Pre;.; A. C. Mcrryru, Jr.' Socy. Publichcd thc lst ud 15tt of each Ectb .t 3r&19-20 CENTRAL BUILDING, LOS AIIGELES, CAI-, TELEPHONE VArdtc atts EDtcnd u Semd-clas uttcr Scpt Db.r 6, lgzr. at ttc Pctoffie rt Loc AngleL!, Cl[fornl+ u!d.r Act ot Mrch 3, ft?l.

Subecription Price, $2.1X) per Year

Singlc Copier,25 centa each.

LOS ANGELES, CAL., FEBRUARY 15, 1928

How Lumber Looks

Reports from the Northwert rhow that new buriners has kept weII in advance of production cince the fir* of the yeaf,. Most of the mills have good ordcn filea. Ordere for cutting are plentiful and there has been a good demend for plank arrd timbss. Prices are firrn"

The Southern Pine market har rhown rplendid fumprovernent during the palt month and report coming from the South are v€ry optimistic. Longleaf pine timberr are in bU demand. There is a big demand for badly mhed cars, and they are hard to make up. Deelcrr have allowed their *ocks to run ro low that it is now dificult to handlc their mixed car dernands and only rome of, the larger rnills are able to take care of their requiremente. Southern Pine order filea are growing and price* are getting rtronger.

Although the Cdifomia retail demand has rhown conciderable improvement since the firgt of the year, wholeralen report that buying ir rather clow. Howerrer, they ctate that pricer are much better e*abliched lhan two weekr ago. 47 lumber boats are off the Northwert nmi 44 are tied up, and 4 have been trenafetred'to the intercoartal and export trede. It is e*tirnated that there are about 12 million f€€t of rnrold lnrnber at San Pedro with only about SOV7 of thir rtock containing iteme that are readily calable.

Cargo arrivels into Southern California during January were the lightest dnce April" 1922. The total rhipmeatr for Jannary totded 89,955 M ft., which included 77r73O Nl ft of Douglas fir and 121225 M ft. of redwood. Douglas fir impqrts into San Francirco for Janrnry totaled 311630 M

SAN DIEGO HOO HOO PLANT TREES AT LAKE MORENA

The San Diego IIoo Hoo conducted their first Annual ' Tree Planting on Sunday, February 12, at Lake Morena. About 40 lumbermen, together with their families and friends, were present. From 10:00 A. M. to 1:@ P. M. trees were planted on a burnt over area. The trees were secured from the state experimental nursery at Devil's Canyon, near San Bernardino. Luther C. Gordon, county fire warden, and J. E,. Elliott, supervisor on the Cieveland Nationai Forest, also attended.

Following the tree planting, about 100 sat down for luncheon. Cofiee was served free by the committee. Herman Bjornstad, the well known San Diego lumberman, was chairman of the committee who arranged for this reforestation work. The afternoon was spent in games and outdoor sports.

Adverticing Ratce on Application

ft., compared with 31,945 M ft. for December. Red'woodcargo alrivalr at San Francisco for January were 19'85O M ft., compared with 161603 M ft. in Decernbea Redwood. The market ir showing improvement. ^All markets are active and pricel are firm. For the week ending February 4, the Chliiornia Redwood Acociation barometer showed, 15 mills reporting: Orders Received, 7'846 M ft.; Production, 8,753 tU ft.;-stripmentr, 6'545 U tt. Ior the year 1928 io February 4, 15 mills reported: Otderr Re' ceivld, 4O,O19 M fu; Production, 41,5OO M ft.; Shipmentr, 31,612 M ft. Gtfornia lilhite and Sugar Pine. Prices continue "t""Cy and dry ctocks in some items are lo$'. Production of California white and sugar pine from January 1 to 28, according to Asrociation figurec, totaled 46r327rMZ ft., a decreare frorn 1927 fi$rres for the sarne period of 8.3Vo. Shipmentl from January 1 to 28 amounted to 83r899'6EG tt, a lVo decreare ftom 1927, and orderc for thir lame p€riod w€re 75,8141878 fL, a decrease of l3.2Votrqn1927 figryes.

For ihe weeL ending February 4, tte Wert Coart Lumber' mentr Aesociation barometer, 111 mills reporting, ehorrad: Production, 108'6571252 ft,t New Busineeq 114'620-'916 ft.; Shipmentr, 1O8'OO1,8OZ ft. For the 6ret 5 wechc of 1928, 1f3 mills report€d': Production, 490rO5O'9El fL; New Burinecr, 627,253 r45O ft. ; Shipmentr, 47 81287 r23O tt

For the week ending February 4, tte Southern Pine Ar' sociation barometer, bared on 1O4 mils' reported: Pro' duction, 65,4271999 ft.i New Bueinel4 621327'51O ft.; Shipmentr, 651173,332 ft.

BLINN LUMBER CO. ENTERTAIN EXECUTIVES' ASSOCIATION

E. L. Mason, Long Beach manager of the L' W. Blinn Lumber Co. of Wilmington, recently entertained the members of the Long Beach Executives'Association at the company's plant. Following an excellent dinner, the members of the club made an inspection trip over the plant. Assisting Mr. Mason in entertaining the guests, were Marion Welc[, superintendent; William Talbot assistant superintendent; James Lawler, engineer, and A. H. Mason, sales manager.

DAVIS LUMBER CO. HAVE NEW WAREHOUSE

The Davis Lumber Co., Davis, is constructing a new warehouse which will be completed within a ferv days. E. S. McBride is manager of this progressive lumber concern.

North, South, E,q.st end West

You, too, can

KNOW THE LUMBER YOU BUY*

For nine years The Long-Bell Lumber Company has branded the name Long-Bell on its lumber and lumber products and for these reasons:

l.-It is the identifieation of a properly rranufactured articl-an idetrtification that enables t{re manufacturer to advetise it and merchandise it definitely and effectively.

2.-The identification also enables the disiributor-dre retail lumber dealer-to capitqli"e to his own advantage the promotional work of the manufacturer.

3.-The identification carries through to the consumer the proof that he is obtaining the product of a manufacturer who is willing to back it with his name.

This is the age of identifred, merchandise and in trade-marking its products this conr,pang is endeaaoring to keep abreast of progress'in merchandising just as it keeps abreast of mo dern tnanuf acturing metho ds,

THE LONG-BELL LUMBER COMPANY

The Rest Of The World Will Have A Fine Lumber Year-How About California?

By Jach. Dionne

After the most careful survcy of the national softwood lumber situation that I have ever been able to raakg and having acc€8s to the phygical facts surounding thc lumbcr industry from sourccs of the mo6t practical character, I have become absolutoly sold on the idca that l92E is going to be a splendid tumber year, considered frofir the producers'vrcwpoint.

Mo,re than that, it looks as thorrgh there were wondcrful peibititics for ore of the best years in lumbcr history. To my min{ all thc worth-whilo indicators point that way. This opinion is based on lgmber stocks in ttre hands of distributors, in the hands o{ the producers,-immediatc and p,rospective demand, and on the lqmber dclivccy sitution.

Rcmenrbcr, this iE co[ffiidered nationally, and not particularly with rcfercnce to California; but any Feat clnnge in the national lumber situation woutd of courso afrect California alaq a.nd should there' forc be intereeting to Caltfornia lumbcrmcn.

The contiaual speeding up of lumbcr shipmcnts from ttre mills during th€ past three years has brought about a vital change in lumbcring gcocrally. Thc millr thdoselvss rn I92I furnishcd car numbcrs in exactly 60 per cent of the timc they rcquired throe ycars bcforc. On top of that the railroads dclivcrcd the stock aftcr they got t$e carr on about one third thc time they uscd to ta&c. Result-in lE27 all lumber buying was done fo,r imncdiate delivery, scvice was givenn and the distributore of lumber cut down thcir ctockl on hand becausc they no lo'ngcr nccdcd thc stocks they qsed to havs to carry whcn delivcry ras sloc, and thcy had to anticipatc their necds far in advancc.

Theq the lumbcr markct in 1927 war very, vcry bad. It got worse riaht dong through the year. Mill ordcr files were low. A mill with only a woek'g orders ahead, gavc lightning shipment, and thus aidcd the buyers in theh hand-to-mouth buying.

In addition, thcre was no speculativc buying in 1927. There never is on a constantly weahening markel Eneryonc bortght lumbcr only fo,r their immcdiate nceds, but by reason of the rapid dcliverry, they gave their tnde fine servicc.

We wcnt into 1928 in most paculiar etrapc.

First, building will be greater in 192E tlran in 1927, according to F. W. Dodgc. Yet the distributors of lumber, retail and industriral, have far lees lumber on hand than they had the first of trast year, to mcet thc demand with. They supplied a large part of their 1927 sales out of thcir stocks, and in 192E they must buy for their necds.

The entire "cushion" between mill and retailer is gone. The dbtributors' stocks are as low as thcy can poeeibly get. Thcy can continue to serve ttreir trade only by continuing to receive the same lishtning service irr lumber delivery that they havc been Scttins.

But suppose that service slows up? Think what would imrnediately hap'pe,lrt And that service is slowing up right nowt Why? Because the oarly bunng of lurrber has already incrascd the ordcr files of the milla, and increased order files mean slower shipmeart. A mill with a month's orders on hand shipa much more slowly than with just a week's.

Figure it this way. We strip 110,000,fi)0 feet of lumber every day in this country. Slow up strip meng and you take 110,000,q)O feet of lumber a day out of the hands of distributors, and thosc distributors alrcady have ae low atocks ae thcy can do business with.

To mc, it look3 like a dynamitc loadcd situation. Lumber is always bought on a rising markeL Buying likc se had for the past three weeks will rapidly increasc the ordcr filc, and will slow ttp sttipmc{rtE. Thie will raise thc price. When the price starts up, ttre brryers start grabbing fo'r stock. And thern the balloon asccngion takcs place.

It may not happcrl but it looks to me like a ten to ono bet that we arc going to have a whalc of a lumber market, increased demand, increased prices, slackened delivery, etc., and that right soo,n.

We need it. The p,roducing end of the lumbcr business necds a good year, and needs it very badly. I believe they are going to have it.

It seerrs to me that evcry lumberrnan in Catilornia should know the facts concerning the national situatioq and watch his own stcp. California lumber industry also needs a good year. It has had sevcral lcan ones. And thcre is wery reason to have or-re this year, and every opportunity.

Don't ga.mble. Buy the stocks you need, Sell at a profit. Make money o,r don't do busincs* And don't be too certain that thc price of lumbcr won't go jumping upward in a single day. I belierre that it will. Normal stocks for evetryone, normal prices, normal pro6ts, etc., will mcan a big year for California, and if the national situation doos dwelop growinA pa.ins, it will only help down here.

Harnmond Senzes Both Sides of the Pacific

frrnEr large capacity sawmills: Samoa, Calif. (Redwood), Mill I City, Ore. (Douglas Fir), Garibaldi, Ore. (Douglas Fir), are the sources of supply for Hammond domestic and foreign shipments.

Cargo shipments from Hammond mills via Hammond steamers to foreign ports forms a direct overseas service on West Coast producrc.

And the same continuity is available in domestic shipments to Eastern and Southern points, supplemented by a reserve lumber stock of millions of feet always on hand at Los Angeles Harbor.

And back of these operations is a strict adherence to superior manufacture and uniformity of grading that readily identifies FIammond Redwood and Douglas Fir products. Vire our nearest office.

Exponr Drpennrrcur: Hammond-B:r$":rf.*" Company. Sruart Bldg.,

PALISADES LUMBER CO. OPENS AT CORONA DEL MAR

The Palisades Lumber and Supply Co., with one of the best equipped yards in Southern California, had their formal opening recently at Corona del Mar. The yards, buildings and supply store were constructed at a cost of $30,- 000. The company's new office building is 2Ax40, of. Spanish type with a novel roof of hand hewn shingles. The company has put in a plan service and a financing system. Lumber, hardware and a complete assortment of building materials have been put in stock, Fred J. Crosier is manager of the new yard.

A. T. SHOW CALLED TO NEBRASKA

A. T. Show, I-os, Angeles, representative for the BoothKelly Lumber Co., has been called to Nebraska due to the illness of his mother. He rvill be in the east about two weeks. During his absence, H. C. Clark, Southern California manager of the Booth-Kelly interests, will look after the trade on his territory.

SCHUMACHER MAKES NEW ADDITION TO LOS ANGELES PLANT

The Schumacher Wall Board Corporation is making a new addition to their plant at Los Angeles and when completed it will be the most modern wall board plant in the United States. With the new unit in operation, their output will be double their present capacity. The new addition is 600 feet long. The big feature of their new operations is that no handling is required from the time manufacturing starts until the wallboard comes through the finished product. Through the use of a conveyor system all handling is eliminated. The new plant will be in operation in a few weeks. Leland S. Rosener, consulting engineer, with offices in San Francisco and Los Angeleq designed the new plant.

LUMBERMEN HURT IN AUTO ACCIDENT

While recently driving to Stockton to participate in a golf tournament, Edwin Grove, city salesman for the mill department of Friend & Terry Lumber Co., and Tom Brown, representative in the Sacramento Valley for the J. E. Higgins Lumber Co. of San Francisco, were both injured in an automobile accident. Mr. Grove received bruises and lacerations on the face. while Mr. Brown had three ribs broken.

GEIB LUMBER CO. OPEN YARD AT ENCINITAS

The Geib Lumber Co. has opened a yard at Encinitas on land recently purchased there. The company headquarters are at San Gabriel. They also operate a yard at Carlsbad. L. E. Glenn, formerly connected with the Geib yard at Carlsbad, will manage the new Encinitas yard.

CONGRATULATIONS, HARVEY

Mr. and Mrs. Harvey Isenhower of Sacramento are fecipients of many congratulations from their friends on the birth of a baby daughter on January 31. Mrs. Isenhower and their young daughter are reported as doing fine' Mr. Isenhower is one of the popular young lumbermen in the Sacramento territory and represents the Holmes Eureka Lumber Co. in the Sacramento and San Joaquin Valleys.

HOWELL BAKER AND RODDY MULHOLLAND VISIT NORTHWEST

Howell Baker, president of the California Panel & Veneer Co., Los Angeles, and Roddy Mulholland of their Los Angeles sales force, are in the Northwest on a business trip. Their itinerary will include stops at Tacoma, Spokane, Portland, Marshfield and San Francisco. They will return to Los Angeles around the middle of the month.

PIPE AND TANKS

We have manufactured rand installed PACIFIC Tanlcs, Pipe and Vats for mining and milling companies, irrigation districts, etc., continuously since 1888. If you have a problem let our engineers help you.

Send for catalogs, prices and information.

As Good a,s Cash to Kdnood rytailers

Theseprospects that are sent to retail y"tdt stocking Redwood are worth money to those who are wide awake and follow them up.

A careful survey of 11,000prospects recently received brings to light the following facts: Out of every 12 prospects:

S build witbin 6 nrontlts, and 2 use fu&lood.

7 build within 18 monthq and 4 use fudutood.

Approximately half of the Redwood dealers who have written commenting on the prospects received, say that they definitely produce new business.

Theseprospects are received through national advertising. They are people who are seriously considering their new homes. Thgy have not yet secured L contructor, in most instances, and arc rca,dy to listen to your story. Be first on the ground, and get the business.

If you stock Redwood, but have not been receiving the list of prospects in your neighborhood, notify us to put you on the list.

If you have been discarding the list, gla nce ^g in at the figures above.

Be sure to ask us for your copy of "California Redwood." It gives LcctfiLte information on dozens of woods as well as Redwood. It costs you nothing.

Central Lumber Co. of Stockton a Growing Concern

Service and Courtesy mean more than mere Price alone.

President.

S. H. Rothermel,

The Central l.umber Co. of Stockton, California, is one of the most progressive lumber concerns in that part of the State. They have, just completed new and modern sheds and warehouses covering one entire city block. Located between the Southern and Western Pacific railroads, they have spurs from each road into the yard. This is not only a convenience but provides a low cost of handling in the yard. The yard is situated in the center of the city only one block from the passenger depots of both the railroads, on the Central California Traction line and Miner Subway.

The new sheds are commodious and up-to-date in every way. The offices are not elaborate but spacious and convenient. The warehouse and mill are located convenient to the offices and sheds so that everything can be reached with a minimum waste of time and energy.

The Central Lumber Co. rvas originally the C. L. Hatch Lumber Co. and was purchased by the present owners in 1919. The name was immediately changed and under the new name and new management the company has grown to the present proportions.

The business has been built up by the persistent and untiring efforts of the President, S. H. Rothermel, and the Secretary-Treasurer, O. V. Wilson. They have both been on the job continuously, giving their entire time and best thought to establishing a lumber business where Quality,

Mr. Rothermel is a native of Philadelphia, coming from the old honest Quaker stock. He resideh in Duluthl Minnesota, for a number of years where he engaged in the wholesale plumbing businiss. Ife was on thetiiy Council of that city for four years and on the Board of Trade for five years. Having removed to Portland, Oregon, in lW, he was interested in the lumber and timber business until he purchased the Glendale State Bank of which he was president for eight years. He is thoroughly familiar with the lumber business from the stump to the finished prod- uct. In 1919 he went to Stockton as president of the-Cen- tral Lumber Co., where he has madi an enviable record as an executive and business manager.

O. V. Wilson, the Secretary and Treasurer of the Company, is a native of Kentucky. His father was a lumber and mill man so he had an opportunity to learn the lumber business in his early years from actual experience. After having graduated from college he went to Texas ri,rhere he taught school for a number of years. He was instructor in Baylor University at 'Waco, Texas, for four years but al. ways looked forward to a business career in the lumber industry. In l9l2 he removed to California and.soon found an opportunity to re-enter the lumber business. He associated himself with the Central Lumber Co. in 1919 at the time of the reorganization and has been its Secretary and Treasurer since that time. Mr. Wilson takes an active part in all lumber organizations. He was president of the Central California Lumbermen's Club last vear. and is now chairman of the Board of Directors of the Hoo-Hoo Club of Central California.

The officers of the Central Lumber Co. are S. H. Rothermel, president; A. S. Rothermel, vice president; and O. V. Wilson, secretary-treasurer. The directgrs of the company are S. H. Rothermel, Stockton; A. S. R"6thermel, Stocliton; O. V. Wilson, Stockton; J. W. Jacobson, Los Angeles; and A. A. Snyder, Glendale.

J. R. H ANI FY co'. "it

SA]ITA FE TUHBER Gll.

lncorporeted Feb. 14, 19O8 A. J. "Gus" Russell's Outfit

397 Pacific Elec'tric Blds. St' Clair Blds' Bnrce L. Brnlingame l6CalifomiaSl

Phm TUckcr 57lt

What the Lumber Industry Can Do With Its Trade Promotion Funds to Make Business Good

By Jack Dionne

On January 25th I spoke to about two thousand retail lumbermen at Kansas City on the self-selected subject, "\i[/'hat the lumber industry can do with its trade promotion fuqds to make business good."

Since some of my remarks have been quoted in the Associated Press, and, having spoken without manuscript and with no short-hand reporter present, it is likely that some of the reports may not have reproduced my thoughts as I stated them, I want to state tersely the ideas that I tried to promulgate on that platform: first, to keep the record straight; second, because I intend to give those ideas all the publicity I can in the hope that they may take root. So what I said at Kansas City was this:

That the selling end is not only the most important de. partment of the lumber business, but that it is.the ONLY important department; it is the only reason why a business exists. All other departments may be weak, and the business continue. When the sales end fails, the business ceases to exist.

The selling and merchandising department is and has always been the deplorably weak end of the lumber business -56 q7g3l in its character that it is looked upon with noth, ing less than pity by the merchandising industries of the country.

The lumber industry, while it HAS made some progress in the past ten years, has, by comparison with the tremendous progress of most other industries, actually gone backward, because it has not kept up with the rapid pace of the rest of the world.

Compared with the candy, gum, cosmetic, automobile, radio, furniture, insurance, railroad, paint, travel, decoration, clothing, dry goods, shoe, talking machine, and various other active merchandising industries which have been catering to the rapidly changing public appetite, the lumber industry has failed by comparison.

The world has changed with tremendous rapidity in the last ten years. Our ways of living, our entertainment, our dress, our appetites generally, have all changed immoderately. We have evidenced a drunkard's thirst for variety, for change and yet more change, for newer and more'attractive things, for new ideas, new luxuries, new thoughts, new colorq irew conveniences, new everything. In all the world's history no such change has ever before taken place.

We have evidenced a desire to be SHOWN all these new things, and we have demonstrated that we are willing to PAY FOR THEM IF \^/E LIKE THEM.

But the world wants something different-rdifferent-different all the time, and the industries we mentioned, and others, are devoting their every mental and physical effort to supplying that demand. It is more than a demand-it is a CRAVING that the public is displaying.

fs the lumber industry keeping up with that race? It is NOT !

Is it satisfying that appetite for the new, the changing, the different, the more beautiful, the more useful, the more luxurious, the more inleresting things? It is NOT.

Can the lumber industry get into the game and meet this other competition, and successfully create a market for its products by appealing to these new public appetites? It unquestionabty CAN ! How?

I want to make a suggestion along one single line, which alone embodies possibilities that would rebuild the lumber

industry, bring prosperity to the producing and distributing departments, both, and give the millions of American people the.service they have been getting along other lines (and paying for with money that the lumber industry has been suffering for want of).

f want to suggest that in the past a'great part of the trade promotion funds of the lumber manufacturers associations has been wasted.

This year there are several big funds in existence, created for the purpose of boosting and helping the lumber industry.That money could be used this year in large part to modernize the small homes of America in such a way that it would do enormous service to the public, and bring enormous good to the industry.

There are in America about 24,000,000 homes. I should say dwellings. ft is homes that we want to transform them into. Of this number, about 8,000,000 have been built in the last ten years. The remaining 16,000,0@ dwellings are more than ten years old. Look out the train window as you go through the United States (with only one locality excepted-Southern California), north or south, east or west, and your eve everywhere lights upon the old-timey, drab, discolored, hopeless looking dwelling, with old fashioned roofs, old fashioned windows, old fashioned porches, and with practically nothing inside of the modern conveniences that would make them homelike.

There are at least 10,000,000 such homes in the United States. fn every single case the tenant would like to' live in a better, more attractive, more convenient, more homelike dwelling. In at least 75 per cent of those dwellings there is a potential demand for improvements that would mean huge quantities of lumber if that desire could be transformed into actual orders.

We all talk nowadays of home building, of the home being the citadel of civilization, that every man should own his own home, that people should live in attractive homes, etc. You hear that ever5rwhere.

Beautiful, indeed ! But glittering generalities, all of them. The question is, who is to bring it about, and how.

I heard mangfacturers say on this same program that the dealer should get out and sell these improvements. Is the dealer equipped with the proper materials, the proper ideas, the proper weapons to do this? f say that he is NOT.

Is there an5rwhere he can turn today for such equipment ! I don't know of any. Ffe can get good home plan books, and he can get partial assistance here and there for helping m4e improvements, but there does not exist today thai which is necessary if this great transformation is to be wrought.

Who should furnish it? I think the manufacturq: should devote a large part of these trade promotion funds to that end. I

Hou'? He should create a department of eqgineering, research, architecture, photography and printing, just as General Motors has, and for the same purpose.

This department should take every detail of the most modern thought in wood using, transform them into prac- tical and attractive plans, pictures, ideas, that will show just exactly what may be done to make an old box car house into a home.

(Continued on Page 16)

The Sales Chart Proves that Frgeols make the Grade!

Up and uP go Fageol truck sales!

L927 the biggest yeat of allby more thant00/s! January,L9z9. the biggestJanuary inthe historyof Fageol trucks!

There /s a reason. Every single Fageol truck from the fleet Flyer to the gteat ten-ton is built to an ideal established eleven years agowhen the first Fageol

truckwas built. Tbat truck is still n actioe sewice,

Since that time, the sales chart proves, Fageol popularity has mounted steadily. Now its rise is more sensational than ever TbeVest is going Fageol becduse Fageols make tbe grade!

There's a Fageol dealer near youwith a Fageol model for you.

T'Itere is a E AGEOL model for eoerl haulingiob."

BENJ. OSTLIND SAYASRDAYEOF AIR TRAVEL HAS

Benj. Ostlind, manager and sales manager of the Coos Veneer & Box Co., Marshfield, Ore., manufacturers of Port Orford Cedar Plywood, Veneer and Battery Separators, visited Los Angeles and San Francisco on his way home from an eastern trip which occupied six weeks. While in California he visited his company's representatives, H. B. Maris Panel Co., San Francisco, and the California Panel & Veneer Co., Los Angeles.

Mr. Ostlind, who is known all over the United States as' the president of the Tall Men's Association of Longfellows' Clubs, told the representative of the CALIFORNIA LUMBER MERCHANT that in his opinion the day of air travel is here, and that he expects to make extensive use of the air passenger lines in all his future business trips.

"Here is one instance of the time saving possibility of air travel," he said. "I stopped off the train at St. Paul on my rvay east, completed my business there, took the Air Mail passenger plane to Chicago, and made the same connection for New York that I r'vould have made had I remained on the train."

"Aviation has replaced prohibition as a favorite topic among groups of business men on trains and in hotels norvadays, and the growth of air passenger business will be rapid," Mr. Ostlind declared.

lle was pleasantly surprised to find business so good in the east, and found that business men generally there are looking for a big volume of business in 1928.

MEAD CLARK SPENDING MONTH IN SOUTHERN CALIFORNIA

Mead Clark, Mead Clark Lumber Co., Santa Rosa, is vacationing in Southern California, and expects to spend about a month there.

HUGO E. RAUSCH APPOINTED MANAGER OF NEW YORK OFFICE OF PACIFIC TANK & PIPE CO., NATIONAL MILL & LUMBER CO. AND TILDEN LUMBER & MILL CO.

Announcement was made recentlv bv the Pacific Tank & Pipe Co., National Mill & Lumber Co. and Tilden Lumber & Mill Co., that their New York office is now under the manag'ement of Mr. Hugo E. Rausch. The office is located at l2l7 Bryant Bldg., 55 West 42nd St., New York City, N. Y., Telephone, Longacre 7323.

Prior to January 1st., these companies were represented by Reynolds & Egan, Inc., in New York, but they now realize that by maintaining their own office in New York City, directed by a staff of engineers and salesmen who will be glad to supply any prices, preliminary or final, specifications and any other data concerning their products, they will be better able to serve their friends and customers.

Mr. Rausch has been connected with the Los Angeles office of the Pacific Tank & Pipe Co. for the pas.t 13 years.

R. F. HAMMATT ON EXTENDED EASTERN TRIP

R. F. Hammatt, manager of the California Redwood Association, left San Francisco January 26 on a trip which will take him as far east as Chicago and south to Memphis, Tenn., Jackson, lVliss., and New Orleans.

While on this tour, which is in the interest of market extension for the Redwood Association, Mr. Hammatt will attend the following conventions: Michigan Retail Lumber Dealers' Association, Grand Rapids, January 31 to February 4; Illinois Lumber Dealers' Association, Chicago; February 7 to 10, and Wisconsin Retail Lumbermen's Association, Milwaukee, February 2l to 23.

FRANK BUTLER VISITS SAN

Frank Butler, Western Lumber Co., recent visitor to San Francisco.

FRANCISCO

Sacramento. was a

Four reasonE why you should stock Browntr Supercedar Closet Lining.

l-Demand-greater every day because architects are specifying it.

2-Cost-about the same as lath and plaster.

3-Easily Handledpacked in fibre-board, dampproof boxes. No depreciation. No broken tongues and grooves.

4-Profit-lt speaks for itself.

PROTECT YOUR CUSTOMERS WITH MOTIT INSUR^ANCE.

I*l us senil you further inf ormation anil quotc you priccs.

COOS BAY TUMBER CO.

of California

Manufacturerr of Douglar Fir and Port Orfond Cedar

Sawmillr, Marchneld, Oregon

Distributing Plant - Bay Point

Annual Production

200,0(X),0fl) Feet

GENERAL SALES OFFICE

Bay Point, Cil

San Francisco Sales Office

lfiD Balfour BIdg.

Loe Angelee Oftce, #":;'j;HiA.

What The Lumber Industry Can Do

(Continued from Page 12)

There is nothing difficult about it. Most of the ideas that would do the business are already in existence, already in use, but not generally known, even to architects. Take the modern closet, for instance. There is hardly an old fashioned home i4 this land that would not install a modern closet, if it could be shown them, and offered to themnot in the shape of lumber-but as an actual function in their house. I mean a closet such as you will find in every modest home in Southern California already, with shoe racks, hangers, drawers, a place for things such as the housewife would give her very eyes to possess. IF THIS CAMPAIGN DID NOTHING ELSE BUT SELL A MODERN CLOSET TO EVERY HOME IN AMERICA THAT CRIES FOR ONE IT WOULD BE ALREADY A HUGE SUCCESS, EVEN THOUGH IT DID NOTHING ELSE.

But there are the thousand and one wonderful uses to which lumber can be put to transform it into things dear to the home lover. They can'be put in the kitchen, in the pantry, in the bath, in the bedroom, the living room, in every room in fact. They can be installed in any old fashioned dwelling.

I have a picture in my mind of an equipment of a thousand ideas that could be furnished a lumber dealer, so wonderful, so appealing, so filled with possibilities, that even Mr. Pip himself would grab it under his arm and tear out to show his trade what wonderful things he could do for them.

It must not be a selfish campaign. The millwork men, the paint men, and others, must work in conjunction. The public loves color, both as to quality and variety, and color would have much to do with the value of the equipment I am thinking of.

The idea would be that the dealer could then remodel an entire house, or he could sell any part of a remodeling job. New closets, new doors, new windows, a cabinet fol the kitchen or pantry, new foors, new walls for the living room that would make it a paradis+any one or more of a thousand things.

Every house that put in one improvement would be in the market for others, when they get the money. Every

ANTI-SHINGLE ORDTNANCE VOTE AGAIN POSTPONED

The San Francisco Board of Supervisors again postponed the vote on the proposed anti-shingle ordinance at their meeting on February 6, when final action in the matter was put over for a week, the reason given being that some of the new members of the board had not had time to study the subject.

installation in a neighborhood would be shown and talked about in the whole neighborhood.

I am not talking about remodeling the big building, or .the large home where an architect's service would be possible. I am talking about these millions upon millions of eye-sore dwellings that fill this land, have nothing about them inside or out that likens them to HOME. They are just shelter.

They don't know what to do. They don't know what might be done. They donlt know how the people live who occupy modern homes. They don't now how to get the things they would like, don't know if they could afford them, don't know any of the things that they MUST know if this work is to be done.

And the dealer in the small town is NOT yet in a position to help them intelligently. The av€rage Small town hasn't a single home that contains the latest wood made luxuries that cost little. The average small to,wn architect hagn't even the ideas.

Surely, if there is any great work that these trade promotion funds should be devoted to, it is this.It is a work not only for themselves and for their industry, but a work for humanity. It would rank in its vital importance to the human race, with the campaign of the great Frenchman Voltaire, whEn he set out to free the minds of the human race.

We have cou4tless millions of people in America in thehelpless,,and so far hopeless bondage of the dwelling that is only drab and dreary shelter.

They have to be shown, they have to be helped. If the lumber industry did its duty this year, we could go without building a single new structure in the entire country, and still have a big building year, if this rebuilding program were onfy carried out.

To what better use could these funds be put?

I had retailers, big and little, great and small, come to me at Kansas City, and say that it was the first suggestion they had ever heard for using trade promotion funds that seemed to them to supply a great need, and be thoroughly practical.

TWO SAN FRANCISCO PLANTS DESTROYED BY FIRE

The mill and stock of the Acme Lumber Co. and the plant of the Holmes Planing Mill Co. at Sixth and Channel Streets, San Francisco, were destroyed by fire a few days ago. The damage was estimated at $100,000. Two trucks and, an automobile were saved by firemen. This was the only property salvaged.

Quqlity Counfs In the I LOng G, Run

California Pine Doors are preferred because:

l. Their light weight and easy-worked texture reduces cost of hanging.

2. 11'^e surface is an ideal base for stains, lacquers, paints and enamels. Cost Iess to finish. Make a handsome job. Will not "grain raise."

3. Light weight saves freight.

4. Bright color and attractive faces enhance the dealer's resale acceptance.

RED RIVER

CALIFORNIA PINE DOORS

Are made of kiln dried stock.

Laminated core construction of best design and workmanship.

Will not warp, shrink, check or twist. Will withstand any boiling or soaking tert and the nore aevere tect of time and weather.

CALIFORNIA WHITE AND SUGAR PINE

Sash - Doors - Moulding - Plywood - Veneers

Pattern Stocks - Box Shook - Cut Stocks

Shop Lumber - Specials to Onder.

Door Stock for Manufacturers in l$inated and Solid Stocks

SAN DIEGO HOO-HOO HOLD BIG MEETING. INITIATE S.IX KITTENS

A big outdoor show was one of the high lights of the concatenation staged by the San Diego Hoo-Hoo on Saturday evening, January 28. Prior to the dinner, several of the kittens were s'tationed at the corner of Fourth and F streets, all decked out in special costumes and placarded with Hoo-Hoo signs, where they entertained the public with their stunts and offered their wares for sale. Among the articles for sale were "knots for knot heads," sawdust at five cents per bag, and one kitten holding a tin can was placarded with a big sign "help the poor kitten." Another kitten dressed up in a youngster's outfit was operating a

Lumber Co.; Phoenix, Arizona; E. W. Horton, Lumber & Builders' Supply Co., Solano Beac?f.'fiE loffowing were reinstated: August F. Lusardi, Benson Lumber Co., San Diego; Howard Thompson, Benson Lumber Co., San Diego; and G. E. Cavin, Secretary Northern San Diego County Lumbermen's Club, Solano Beach.

Frank Park

kiddie car at high speed to the amusement of the crowd, while another candidate seated on a high step ladder was arnusing himself fishing for knots in i big iin pail. All the kittens were securely shackeled and- chained. The show was a knockout and attracted a big audience.

About 85 sat down to dinner at the Golden Lion Tavern. All the speech-making was confined to the kittens. Frank Park, vicegerent snark of the San Diego District, acted as master of ceremonies and called on volunteers for the sev. eral speeches which were respotrded to by the new candid,ateg._ As the speeches had been prepared by members of the Nine they offered a great deal of amusement to the gathering. Jack Killam, San Diego poet, read several of his humorous poems which were greaily enjoyed. Following the dinner, the concatenation was held ri'itn tne follow1ng members of the San Diego Nine in charge: Frank P_ark, vicegerent snark: W. J. McDermott, senior Hoo-Hoo; W.!. C_owling, junior Hoo-Hoo; O. E. Hamilton, Bojumi R, O. Zumwalt, scrivenoter; William Frey, custocaiian i

Scott King, arcanoper; C. E. Freeman, jabberwock; F. L. Marvin. Gurdon. The followine Kittens were inifiared: Marvin, H. W. Silvers, H. A. Wark, San Di following Kittens were initiated: rk, Diego; C.O.Duehn, Lum- bertds Service Bureau, San Diego; Diego Screen Mfg. Co., San Diego; Lumber Co., Coronado; C. P. Henry, Chai. R.-McCormick

Among those who registered were: C. E. Freeman; Merril Edmiston, A. W. Donovan, C. C. West, H. L. Sullivan, A. D. Gaston, H. W. Silvers, C. D. McFarlane, G. E. Wilkens, A. A. Moos, W. H. Fren L. J. Weaver, M. G. Coe, C. E. Irving, Scott Kiig, Robert O. Zumwalt, J. E. Martin, W. B. Wickersham, Neil B. Taylor, Jesse Bacon, P. A. Loizeaux, W. L. Loizeaux, Terry Sullivan, Jr., Arthur Jensen, Earl McCormick, Clifi E. Roberts, Aug. F. Lusardi, D. F. Park, Jerry Sullivan, C. D. LeMaster, Al Frost, A. G. Winterstein, Jack Killam, Dick Speare, Meryl P. Bennett, George Macfarlane, R. Stork, L. R. Alten, R. H. Gurney, J. H. Bjorstad, N. E. Rendad, J. C. Baryas, C. E. Jackson, G. F. Hofi, Joe Restine, H. A. Wark; D. C. Dyer, G. E. Cavin, H. G. Larrick, J. Daugherty, W. S. Cowling, R.A. Piersall, G, E. Mattison, F. L. Marvin, C. O. Duehn, C. E. Coover, Jesse L. Boyce, Alex Serg Milter, C. P. Ifenry, Ed B. Culnan, Orrin lV. Hamilton, Howard Thompson, Harry C. McGahey, C. M. Freeland, P, W. Chantland, R. W. Reid, Robert C, Behrens, J. F. Lumpton, A. C. Pratt, M. L. Baker, O. R. Shannon. E. R. Jensen, A. L. Clendenon, W. P. Cotes, Rollins A. Brown, W. J. McDermott.

WEST COAST LUMBERMEN'S ASSOCIATION AND WEST COAST BUREAU WILL MEET FEBRUARY T7

The annual meeting of the West Coast Lumbermen's,Association, announced to take place January 27, has been postponed until February 17. The annual meeting of. the West Coast Lumber Trade Extension Bureau members will also take place on this date. A joint session of the two trodies will be held, when the matter of consolidation will be considered.

The following have been nominated for trustees of the West Coast Lumb,ermen's Association: Everett, W. H. Peabody, Weyerhaeuser Timber Co.; Bellingham,. H. A. LaPlant, Skagit Mill Co.; Seattle, I. C. Iverson, Wood & Iverson, Hobart, Wash.; Tacoma, Frost Snyder, Clear Fir Lumber Co.; Grays Harbor, E. K. Bishop, E. K. Bishop Lumber Co., Aberdeen; Centralia-Chehalis, J. C. Smith, Carlisle Lumber Co., Onalaska; Willapa Harbor, Charles L. Lewis, Raymond Lumber Co., Raymond; Portland, Wilson W. Clark, Clark & Wilson Co., Linnton; Willbmette Valley, A. C. Dixon, Booth-Kelly'Lumber Co., Eugene, Ore.

FRED J. WOOD AND H. F. VTNCENT VrSrT LOS ANGELES

Fred J. Wood and H. F. Vincent of the E. K. Wood Lumber Co. recently returned to San Francisco from a business trip to Los Angeles. They made a number of calls on. the way. The trip was made by automobile and occupied a. little more than a week.

WHOLESALERS' ANNUAL IN APRIL

The Annual Meeting of the National-American Wholesale Lumber Association will be held at Atlantic City, N. J., April lI and 12. This is the only national gathering of wholesalers and this year there will be many practical subjects to be discussed. Like the other two branches in the industry, the wholesaler has been faced with unusual competitive conditions, and Secretary Schupner states that the lumber wholesaler realizes that discussion on the subject of "distribution" is becoming of wider interest and importance, and that, in seeing his service so firmly established and generally recognized, the lumber wholesaler is sufficiently alert to further develop his function to meet the pressing demand for efficiency in distribution.

The Program Committee will give special emphasis to the consideration of convention topics which will enable the members to exchange ideas along practical lines. As a convention city Atlantic City seems to draw the largest attendance of wholesalers and the usual enthusiastic meeting is looked for in April.

C. M. SPEERS IS MANAGER OF NEW BUILDING MATERIAL STORE AT BERESF'ORD

C. M. Speers is president and manager of the Atlas Lumber Co., a new building material store at Beresford, just south of San Mateo. Mr. Speers has a lot of friends in the lumber business in California who will wish him well in his new venture. lle was at one time connected with the Union Lumber Company, and has also had wholesale experience. Since 1923 he has been associated with the Sun Lumber Co., Beverly Hills, as salesman and estimator.

CONSOLIDATED SHINGLE MILLS OF B. C. ELECT BOARD OF DIRECTORS

Consolidated Shingle Mills of B. C., Ltd., held their annual meeting recently at Vancouver, and elected the following board of directors to serve in 1928: C. M. Merritt, Huntting-Merritt Lumber Co., Ltd.; S. G. Smith, Bloedel, Stewart & Welch, Ltd.; H. J. Mackin, Canadian \Mestern Lumber Co., Ltd.; H. A. Stoltze, Stoltze Manufacturing Co., Ltd. ; Robert McNair, Robert McNair Shingle Co., Ltd.; A. L. Hughes, Joseph Chew Shingle Co., Ltd.; N. E. English, Nimpkish Shingles, Ltd.; Goodwin G. Johnson, Capilano Timber Co., Ltd.; L. Hanbury, John Hanbury & Co., Ltd.; and P. McCarter, McCarter Shingle Co.

FRESNO HOO-HOO CLUB TO BE GUESTS OF SAN JOAQUIN VALLEY LUMBERMEN'S CLUB

The Fresno Hoo-Hoo Club will be the guests of the San Joaquin Valley Lumbermen's Club at a cabaret dinner dance in the ballroom of the California Hotel, Fresno, on Saturday evening, February 18. An excellent program has been arranged for and prizes are to be awarded the ladies. The Directors of the California Retail Lumbermen's Association who will hold a meeting at Fresno on that date will also attend the evening entertainment. As the San Joaquin Valley Lumbermen are holding a meeting on that day, a large attendance will be present at the dinner dance.

The Fresno Hoo-lfoo Club have outlined an interesting program for the coming months, There will be a Concatenation in March, Forestry meeting in April, Family Weenie Roast in May and a Picnic Outing in the hills during the month of June. Definite dates will be later.

NEW CLEAN UP AND PAINT UP WINDOW DISPLAY FOR 1928

the trees fits in a slot back of the house, giving an effect of sunlight on brilliant coloring.

Dealers can display packages of goods on the "shelf" which projects from the bottom of the display. The firm name cin be prominently imprinted in one color of oil paint on the dark rectangle which is shown in the foreground of the display, or the space which is 3 I-2 high by 13 inches long, may be left inconspicuously blank, according to the wishes of the user.

These displays are being made available as a service to the trade, at a price intended to cover only the actual cost and handling, by the National Clean Up and Paint Up Campaign Bureau, 243 West 39th Street, New York, N. Y.

WADE SHIFFLETT CALLED EAST BY DEATH OF MOTHER

Wade Shifilett, manager of the Napa Lumber Co., was called east to Grinell, Iowa, January 3O, on account of the death of his mother. IIe will be gone about two weeks.

GEORGE WEIR VISITS NORTHWEST

George Weir, general sales manager of the Coos Bay Lumbei Co., was a recent visitor to the Northwest, spending several days at the company's plant at Marshfield, and also visiting Portland and Seattle.

ISS MAE W. READING BRIDE OF W. E. COOPER

Above is shown a miniature illustration of the new Clean Up and Paint Up Window Display ior 1928, made in twelve .oior. of real oil paint (not printed or lithographed) and die cut in a novel design. This display, when set up,.measures approximately folty inches high by forty-five inches wide. '!t may easily be adjusted in a.narrower space by folding'the eird pieies. The die cut circular section with

Miss Mae W. Reading of Winnipeg, Canada, was married to W. E. Cooper, president of the W. E. Cooper Lumber Co., Los Angeles, on Saturday, January 2I, at the Methodist Parsonage, Riverside. The Rev. Gillis performed the ceremony. Following the ceremony, they lelt o1 a two weeks' honeymoon which was spent at Palms Springs and San Diego.

WHEN YOU THINK OF HABIDI1rOOIDS

TY. E. COOPER LUilBER COMPANY

Carrying cornplete stockr of Handrpood Lumber and Flooring, also White Pine, Sugnr Pine, White Cedar and Spruce.

cTlte?!4q ,Adaonta{e inaffinent&uyins tArrangcment aiitlt" WeyZrhaeuser

VOU can seeWey r erhaetrser qualfty. Itshoureuprtoorinthe better service each piece delivers. The high quality comes Irom paying strict attention to dl details of manufacnrre. Precise sawing tosquare edges and unilorm sizes; scientiftc sea-

soning; e:rpert planing to smooth, satiny surfaces; careful handling and loading to insure delivery of clean stock, tOO% saleable. Youarenot bothered with the "boneyard"evilwhen you become a WeyerhaeuserPermanent Customer.

TF YOU have never dealt with Weyerhaeuser' there ie a neur I sensation awaiting you in your first talk with a Weyerhaeuser Representative.

He has lumber to sell you, oI course. That is his busines. But he has also something to giae you-the advantageof a lernanent go-ahead progrean lor the benefit oI the lumber dealer as well as Weyerhaeuser.

The way it benefits the lumber dealer is two-Iold:

lst-In his buying and supply. In the qtnl'itt of lumber he gets-grades always the same and dependable; seasoning complete; manufacturing and finish workmanlike, no need lor apologies or evasions. And a complete rangeof woods lor a large part of all your customers' requirementa

2nd-In his dealing with his customers. Weyerhaeuser redly does understand the lumber user. Practically every step in the 'Weyerhaeuser PLUS program'is intended to make the lunober better to ?r.se.

I. Concentrated buying and concentrated eelling A call lrom a single Weyerhaeuser Representative bringe you dl the difrereat kinde of lumber you need to eupply a large part of yorr aade.

2. Filteen difrerent epecies of lumber-including Douglas Fir. Weetem Red C,edar, Paciftc Coast Henloclq Pondosa Pine, and genuiw White Pine.

3. The output of 17 large mills-and three more building Shipping from 2O large stocks

{. Four huge Dietributing Plants, with 10o,(X)o,o0o leet of lumber and 25,0fi),ooo leet oI timbers alwaye on hand. Shipping in 24hoursilnecessarlL

5. The ffnest stao& of dnber in thie country. Precise manuf acturiog. Scientific eeasoniug, giving the user the maximum uatural durability oI the species

The moilern equlprnent ot Weyetlueuset milk nwfus bossible a ueryhlghtybe of set:ttc..

6. Carelul handling and loading to ineule delivery of L@% saleable and usable stocks.

J. Sales making specialties that attract trade and repeat.

$. Quicker, cleaner turnover on a smaller investment Easy buying Regular supplies of compact stock. Fewer lo$es, and less lumber throrryn into the'toneyard.'

9. Th" Weyerhaeueer Permanent Custoner Plan, operated by Weyerhaeuser Representatives who take care oI their customers in eeason and out of season A moot ptSfftable arrangernent for

thedealerwho makee useof it

The'Weyerhaeuser Plus is a ffnething to put to work in your yard.Itwill make$ermanentanstomercfot i'i\- you-and we hope will make yu a frlmlu;nont u* tomerfbrus.Callup .- theWeyerhacupr

---:- Representative.

COMPAI\Y

lllills and Disrtbating Plaats : CloquetLuberCo.... Cloquet,Minn. SnoqualmieFallsLumberCo.,snoqualmieFalls,Vsh. ClearwaterTimberCo.,Lewiston'Idaho The Nonhern Lbr. Co. , CXoquet,Minn. Humbird Lumber Co. Sandpoint, Idaho Veyerhaeurer Tbt. Co., Everett, Vash. Johnson-ITeotworth Co.,Cloquet,Mion. Edward Rutledge Timber Co. Coeu d'Alene, Idaho lVeyerhaeuser Tbr. Co., Baltimore" Md. 'VoodCoaversiooCo.,Cloquet,Minn. PotlatchLmberCo..... .Potlatcb, Idaho \FeyetbaeuserTbt.Co.,Portsmouth'R.I. BonnergFerrylbr.Go.,BomesFery,Ida. BoisePayette LumberCo. ....Boise,Idaho lFeyerhreuserTbr.Co',PortNewerl'!'fJ. 'Veyerhaeuset Timber Compeny, Minnesota Transfer, St. Paul, Minnesota

Lumber Production for L926

f.rom 1925, the cut that year being 13,235,936,000 feet.

Douglas Fir production was second with 8,806,535,000 feet, being an increase of 652,162,W feet (8 per cent) over 1925.

Western Yellow Pine was third, with 3,172,975,AN ket, an increase of. 45,767,O6 feet over 1925.

Hemlock next, with 2,I58,652,W feet; white pine, 1,366,05 1,000 ; cypress, 7 52,499,@O ; spruce, 647,191,0n ; redwood, 487,715,W.

a half billion feet; lath, seventy-seven million feet; shingles, one and a quarter billion.

The total number of mills embraced in these figures is 16,180.

Of the above aggregate production, 36,935,930,000 feet of lumber; 3,083,130,000 lath, and 6,008,346,000 shingles is credited to 15,395 mills, each of which sawed in excess of 50,000 feet of lumber or its equivalent.

In the figures which follow, the production of mills cutting less than 50,000 feet is not included.

Rail shipments of forest products totaled 3,654,432 cars, a decrease f.rom t925 of. 82,422 cars. This decrease was more than offset by an increase f.rom 2,275 tons to 3,2L2,678 tons in water shipments through the Panama Canal.

Two groups, the Southern States and the North Pacific States, contributed 67.7 pet cent of the total output.'

The Southern States contributed 35 per cent of the total cut. They are Alabama, Arkansas, Florida, Georgia, Louisi' ana, Mississippi, Oklahoma and Texas.

The North Pacific States contributed 32 per cent. They embrace Washington and Oregon.

Nine States in the billion-foot class, and the chief species of the State, are Alabama, Yellow Pjne; Arkansas, Yellow Pine; California, Western Yellow Pine; Georgia, Yellow Pine; Louisiana, Yellow Pine; Mississippi, Yellow Pine; Oregon, Douglas Fir; Texas, Yellow Pine; Washington,

of the total cut was furnished by nine

The leadership in production in the South, previously held by Louisiana, was taken by Mississippi, as noted by the above figufes, which include all lumber cut. In yellow pine, Mississippi produced, 2,331,545,000 feet and Louisiana 1,868,856,000 feet. Both States showed decreases from 1925, Louisiana's reduction being 403,561,000 feet; Mississippi's decrease, 232,684,W.

Softwood production amounted to 30,469,344,@0 feet; hardwood, 6,466,585,000 feet.

Louisiana led in hardwood production with 789,502,000 feet. Arkansas was next with 604,401.000 feet; then Tennessee, 565,048,000 feet; Mississippi, 532,360,000; Wisconsin, 518,060,000; Michigan, 4X),456,00O; West Virginia, 471,O75,M; Alabama, 273,239,W; Virginia, 266,%2,W; Texas, 2I3,916,W; Kentucky, 2C[.371,W.

Oak was the leader in the production of hardwoods, with a total of 2,1m,504,000 feet; red gum next with 1,133; 347,W; then maple,8D,OZO,ffi; birch, 365,159,000; yellow poplar, 321,579,W; chestnut, D7,540,W; tupelo, 256,276,000; elm, beech, ash, cottonwood, following in the order named.

,Over a period from l9l3 to 1926, inclusive, the Southern group shows a gradually decreasing production, the L9?:6 figures being the lowest since 1922.

Over the same period, the North Pacific group shows steady increases, production fior 1926 being higher than ever before.

Washington, with 5,135,160,000, produced 85 per cent of the shingles. Oregon was second, with 3@,727,ffi; California next, then Louisiana.

Washington also led in lath production; Oregon was second and Louisiana third.

Under the heading of average values at the mill some very interesting comparisons are revealed.

For 1926 the average value for all kinds of lumber was $27.34, the lowest since 1922. Yellow pine, however, shows a slight increase over 1925. which was $26.46 as against $26.54 for 1926. For 1924, the average mill value of yellow pine was $26.55; 1923, 029.82; 1922, $23.6; 1921, fi19.42; 1920, $35.89; 1919, $28.71.

*Note: California is combined with Nevada in the Government sta'tistics, but as Nevada production is negligible, the above figures may be taken for all ptactical purposes.

Yellow Pine led in the quantity of lumber sawed, with !1,751,647,0ffi feet. This was a decrease of. tL.Z per cent

TOM SEWELL RETURNS FROM LONG TRIP

Tom Sewell, president of the Mill Valley Lumber Co-, Mill Valley, returned recently from a vacation trip which occupied two months. Mr. Sewell, accompanied by his wife, visited Nevada, Washington, points in Canada and New York City, returning by way of the Panama Canal. During his absence his work was handled.by Roy Ibach, secretary and manager of the company.

Douglas fir figures: 1926, g20.l7;1925, $20.94;1924, $22.08; 1923, $26.99; 1922, $20.93; 1921, 918.04; 1920, $34.59; 1919, $24.62.

Only two soft woods besides yellow pine showed an increase-cypress, which was $43.33 for 1926 as against $40.90 ior 1925; and sugar pine, 948.45 as against $44.79.

FIDELITY LUMBER COMPANY OF PORTLAND WILL BUY LUMBER IN NORTHWEST FOR G. H. WALKER COMPANY. INC.

The G. H. Walker Company, Inc., Los Angeles, have appointed the Fidelity Lumber Co., Portland, exclusive lumber buyers for them in the Northwest. W. C. Krafve, manager of the Fidelity Lumber Co., was formerly sales manager of the Atlas Lumber Co., Seattle.

California Building Permits For January

150,000 ft. l" No. I Com' and Btr. K. D. Birch.

75,000 ft. l' No. 2 Comman K. D. Bircb.

100,000 ft. 1x5 and Wdr. 8, and Lgr' No. 2 Com. A. D. Birch.

10,m0 tt. 5/4" No. I Com. and Btr' K' D. Birch

12,000 ft. 6/4' No. 1 Com. and Btr. K. D. Birch.

30,000 ft. l3/16x2%" First Grade Maple Florirg.

75,000 ft. 73/L6x2l+n Sccond Grade Maple Flmring.

90,000 ft. l3/l6x2ytil Third Grade Maple Floring.

100000 ft. l3/l6x2a/L" First Grade Birch Flooring.

75,m0 ft. l3/l6x2tA" Second Grade Birch Flmring.

50,000 ft. l3/L6x2t/a" Third Grade Birch Flmring.

15,000 ft. 3/8xl% First Grade Birch Flmring.

Wcstern Representativc JEROME C. GRIPPER

714 fir*lt l&h St ' Los Angeler

KNEELAND.MCLURG LUMBER COMPANY

5f PTANER SAW

Thie raw will cut quicLly aad economically on cither hard or roft wood. l\fhcthcr ripping, cutting-ofr or mitering, it will rtand fart hand fced without rubbing or ovcrheating. The ruccctrful pcrformance of Sirnondr Sawr, Knivce and Filer ir duc to the fact that tLey rre backcd by Simonde rnanufacturing experience of neady I Gentury. \l/hen ordering rpecify Simonde Planer Saw for rnbotLcr cutting. Do not acc€pt a cubrtitute.

SIMONDS SAW and STEEL CO.

Los Angeles, Calil - San Francbco, Calif.

l. Thc Supcc Hcr produccr I)OUBII THICKNESS OVER THB BNTIRB RooF SIRF'ACB rrvr lt l. &ubly watcotlglrt, wcatlrcrlroof rd durrblc.

2. It rlll orrtbt tfic butldhg ' ' ' ' €rnF.ltlor r.oofr, of thfdrrFrc erc rtlll dvln8 aood ctwlcc rftcr rre'tlrrrr 3O ycrn of rse.

3. Imrnunc to f,yfnt rp.*. rrd cnrbccl. thctr 0r. rcdrtrncc tr cndoncd by ttr? Nrtlanal Urrclcrsrttcrs t ? ' t gtvtng than thc CIASS C UIBEL rnd lwcr Inamncc rat6 cr both hanc rnd cont.cntr.

{. Thc rernc rco,6n3 rnetcrtd crn bc urcd lor vrllcyr. rldgcr and hlpr vv r " a jrcrt $vlng ln ptrrcc of ecly mctrt wck.

5. No Rottlng, Ct cldnS ot Rutlng v r r v lGldt end 1a*r crnnoaharrntlrc 6nc rnatcdelr Supcr Hcx Stlngtcr rrc madc of t t ' r raln watcr fronr t'hc roof crn bc rfcly ucd for rll domcrtic purpocc..

O. AEAUTTFUL. T.IATURAL NON-FADING YOSts. MITE ROCI( COLORS r r r rldr rcdr, grecnr, goldcnbror.n" blua.bl,rck, tllc rpd rnd varfcgrtcd blcn& th.t afc lr pcrrnancnt aa natunc ltrclf t r r r they ncv6 ncod pctnt d.t ln.

7. Strpcr Hcr Shlnglcr paodrre thc much datrcd SEXUI-THATCIIED EFFECT duc to thclr doublo th'tcLncaa. nrgcd rock tcrturc rnd pronounccd rtredow-linc.

t. LAID RIGHT OVER THE OLD WOOD SHINGLES for rc-roo6rr8 " r r t ng cxpcrr!€ for tcdn3 o6 rnd ctcontng up t'he old rtrlngler. Thlr fcrtucc abo produccr doublc rcofing inruLgtlcr ! i " v a smlcr lromc ln rurnlncr and no heat wertc ln wlntcr.

9. Grcater ProtcetlortPcr Ycar Pcr Dollar bccrusc thc Supct Her larts lurger " " l@kt bcttcf, r " ' rcducer ingurance r t r nd8 no pelnt or gtain v v r lnnrlatec against hcat and cold t t r r dotrble thlck r " t t beautiful r r r water-tight r r rwcathcrlroof trr 0rc rctardant

t0, Manufactured Ercludvcly by tlrc Ptonccr Prpcr Company, Inc., inrurlng quallty' rcnlce, full coopcratio,n fron our ErUinccr'rng Dcpertmcnt urd r bcttcr product alwryr for yorr custdncr..

Tcn Serrh hir:

Kearncy 3788

TfN TI|E ycart of wcttcrn rooftrg cxpcrltince, rlnitrr tc otdslnd lllndrl43att ttS ? ' ' ? in t*rc largest and moct complac cxctwlvc roo6nS factorler ln ttrc rrGtt v r ' ' Itl thc devclopnrcnt of ltr own rycctel Droc€tse and manufrcturtng metlrodr ' ' t t Plqrccr har produccd a complctc linc of roofrngq butldtng papcrt ard Yocanttc roclc nrrfacod shtnglct cccond to nonc.

NOW'''' IN IITC PIONEER YOSEMITE ROCI( STJRFACED SI,'PER HEiK SHINGLE Pioneer Deelcrs ere glvcn a product with &ltr iIIe d'|ca rctling ailvantaga' v r r tiG8d thcrrr ovcr at thc lcft. Thesc are thc naasons why the SUPER HEX b thc greatcct roofng value on tlrc markct r r r r i?oSoo3 that your ctrrtqrrerd will understand and appreclatc ' r r r re88(tll3 that yotr can use to dorrble and triplc your salcr volume.

And rcniqrrbcr ' ' ' ' Plonccr becks cvcry salc you makc. You can dcpcnd on lmmenrc $oclc to fill yonr needs immcdiatcly. You cen dcpcrd on Plonecr to crcetc &rnand wtth steady, cficstlvc ad' vetttring r r r r ]|ou Gsrl dcpcnd on ttre Plonecr EnfinccrtngDPar&ncnt for rcal cooperation and cclllng help, always. And you can dcpcnd cr Pionccr Pnoductc to glvc your custdncrs thcir monc5"r wolth and to glve you biggcr pro6tr.

Random Editorial Ramblings

By Jack Dionne

Some say that service, as applied to modern business, is difficult to define. Not at all. It simply means that you Should serve the man who works for you, the man you work for, the man you buy from, the man you sell to, and your competitor as well-as you would like to have each of them serve you.

:l**

The other, day I bumped into Don Montgqmery, the highly successful secretariy of the Wisconsin, retailers, and we had a talldest. For years Don tried to get me to talk to the Wisconsin lumbermen. They meet in February and I declined to go there at that time, insisting that if they ever met in the summer like they should, I'd sure be with them. One day, years ago, I got a wire from Don, calling my blufr. Said they were going to have a meeting in Northern Michigan and create a,new Association, and dared me to come. I went. Don and I promoted that Cloverland Retail Lumbermen's Club, aqd he tells me it is still going strong.

Speaking of lumber Associations, \ re ought to abolish that word "support," when applied to mernbership in sarne. Associations that have to be "supported" have no reason for existence. You shouldn't "support" your associaticin any more than you should your gr(rcer. You deal with him, for value received, but you donft do it for the purpose of 'supporting" him. A business association has something to sell that you need-something that can be bought nowhere else. When you get your money's worth, you are not "supporting." *** -Th"t

snappy little magazine, the "shevlin Equalizer,,, published at Bend, Orego4, by the McCloud River Lumber Company, and by the Shevlin-Hixon Company, calls attention in its January number to the fact that the pacific Supply Company, at Portland, Oregon, lost their brick plant by fire recently, with a loss of $50,000, and commented joyfully on the fact that a brick building stocked with asbestos burns, which is all that wood does under any circumstances

This, according to general business reports, will be merger year in the whole United States. Official opinions indicate that many big onps aro in the process of formation, and one big one has just been concluded. It is understood that Certainteed has absorbed Beaver, and that it will take in several more big corporations additionally. For the good of all concerned let us express the hope that Beaver ethics aqd Beaver sales policies will be incorporated into the combination and kept operative even though the name may disappear.

derful. Every piece of lurnber was perfect. It was dressed in slow'running machines with just as much care as millwork is turned out ir1 this country. Every piece was plainly marled as to species, grade, and the name of the maker, just as we would mark a can of tomatoes in this countrY' * ,r {.

The greatest sawmill torpn in the world's history will soon be located at Longview, Washington. Therg at the junction of the Cowitz and Columbia Rivers the Long-Bell Lumber Company is already operating two mills that cut I,E00,000 feet every week day. And there \lVeyerhaeuser is now buitding the first of three mills. When completed the town will have a lumber capacity of probably 4,000,000 feet daily. The new Weyerhaeuser mills are being built to out one of their many timber units. I understaqd there is over forty billions of feet in this one unit.

tl*rf

The other day, in a district far removed from California, a friend took me proudly through his newly completed home. It was a mansion, the cost ran into a fortunp. The architect had incorporated into that home every idea of luxury and ingenuity for promoting human comfort that he knew of, and the owner pointed with pride to the many conyeniences it contained. I couldn't hurt his feelings by telling him that I have been in many small homes buillt for sale in Southern California that contained infinitely more and better conveniences and luxuries in, the shape of built-ins, etc., than his hundred thousand dollar home boasted. The fact is that these things aren't even known elsewhere. Yet the average $7,000 house built for sale in Southern Califorqia contains more ingenious luxurigs than the mansion elsewhere.,F

One of the latest and best examples of modern merchan. dising that I know of in any line of business, is the portable cabinet for cold soft drinks. You find them every- where. In every garage, in every little store, in cigar counters, barber shops, and what not, in places where no one ever dreamed of selling drinks before, you find these attractive metal cabinets, iced, stocked with a variety of soda water in bottles, and ready for business. They are neat, take up little room, are no trouble to run, and pop people stock them every day, and they furnish a service and return a profit. It would be interesting to know how much these cabinets will add in a year to soda water sales in the United States. It is just another example of what thinking people are doing to make it easy for the public to secure their products. There's a big thought there.

The great number of such things that we see aro,und

An American lumberman who recently returned from a us every day only serve to further convince me that, by trip of business' investigation in Europe, says that the comparison with what the other industries are doing in a most impressive thing he saw in, a lumbering way on his merchandising way, the lumber business-i4 spite It tn. trip was in JugeSlavia. The mills he visited were small, fact that it has made SOME progress-is going backwards cutting mostly five and ten thousand feet each per day, We are NOT making it easylorteople to getihose things but the conditions of the lumber they turned out was won- which lumber will build, and which people desire.

Tbe ?\ku AMERICAN \U7INDOIUI h the firft REAI Improoernent in lYindou.,s in 2oo lears!

Home Owners'Welcome Its Many Convenient Features and Low Installation Cost

Way back in 1721, when Thomas Chalkley, village carpenter - tradesman, conceived the idea of applying iron counter-weights to the windows he hung in Governor Keith's new mansion in Philadelphia, it was little realized he had creaied a type of window destined to endure, ar.rd be endured, for over 200 years.

In the subsequent march of Progress, perhaps no item of building equipment stood-at such a standstill. While newfangled, impractical windows appeared and disappeared, the type in universal use continued virtually identical with the original l72l model.

Now, the advent of the New American Window places windows in the vanguard of Progress. Though a revolutionizing improvement, the New American Window has won quick popularity NOT through newness of design, but from

absolute newness of convenience and utility. lt retains th6 double-hung sash and in appearanie resembles the conventional wlndow, its lower sash raising in the usual manner. But, beyond thatr it affords many long-needed advantages, as enumerated below.

Just one feature alone . . rcocrsiblc toth . . makes it indispensable. Window cleaning is no longer a semi - annual, hazardous, expensive undertaking, but an easy daily task. Windows fully perform their mission of admitting light, making interiors brighter and more healthful. The New American Window has been proven under cvery conceivable condi' tion of weather and service.

Dealers everywhere are profiting thru the installation of American Windows in thc homcs which they build and for which they furnish materials. Local mill-working plants supply them.

r Both tor ud bottom rlrh rrc nvcrrlblc. -t .limiutirs thc heard oI prc.crt wlldov dotng mctbodr

I Both too rad bottom mrh arc removrblc ln 't 30 roadt, Ior gleziag or rcpairias.

e. $*ifli:rcvcrrtblc wlth or wlthout thc

{. Both nrh loct sutoutlellt whq clond.

a Too mh Ir automatlellv lclcd wbo votl'

J' lated end afrordr coatiauour votiletim without wqthet hus&.

5- Aar typcoldrepcria rnd rhado. ro ot - - ttorE tr.b or wqtbal{trtpprot uy m uH.

tr Appltqhle to windowr oI euy rlzc. thlclact, f t doien. Lyout or rdcliag.

Q Itr tsclvc rlnrrleplsot .^ WCO herdwrrc e' ont.o lo lprutl or iltriqtc mechedrn.

a R<uiro no mortlrtrt or countcs !lDli!3 lE t' gpplyilg irr hardworc.

I i lts coat ir but rlkhtly morc thrn rhc ordiurt --. douor..hun8 wudow.

DOOR

l72l Thomas Chalktey plac:d oo tbc market in Philadel' phia the frst windorvs with weighted sarh, which continucd unimprovcd until now.

lT{Y FAVORITE STORIES

Age not guaranteed-ro*""t/i'i#\Tro for 2o years-some less

No Use Changing

With Presidential iolitics approaching the boiling stage, we will naturdly hear plenty of political stories during the next few months, as is eminently fair and proper. In the South things are going to be hotter even than usud for several reasons. In the first place, the Democrats are gG. ing to nominate their choice for President in a Southern Democratic city: In the second place the prospect of nominating a wet and a Catholic in a solid Democratic section that is inhereqtly dry and strongly Klux-ish, is naturdly going to stir up the emotions,

ROBERT C. PARKER BACK FROM HONOLULU

Robert C. Parker, manager of the Portland office of the E. K. Wood Lumber Co., returned to Portland a few days ago from a six weeks' vacation tripto Honolulu. Mr. Parker sailed from San Francisco on the new Matson liner Malolo, and returned from Honolulu to San Pedro on the steamer City of Los Angeles. He visited the company's offices in Los Angeles and San Francisco, and also looked up many of his friends in both cities.

But whoever the Dems nominate, the South is going to vote for, and Dick Putman, of The Southern Pine Associaiion, is telling a story that illustrates just exactly why the Dem nominee'will get tho solid South.

He says he asked an old fellow who lives in the Ozarkp back of Fayetteville, Putma4's old home, who he was in favor of for President in the next election, and the old fellovr replied:

"\A/ell, I'll tell ye, I think Bryan's done all right, and I don't see no use in changin'."

NE\^' YARD FOR NORTH HOLLYWOOD

Articles of incorporation have been filed with the secretary of state by the North Hollywood Lumber Co. San Jose and Santa Barbara residents are interested in the new yard. James Cronin, former manager of the Viney-Milliken Lumber Co. at North Hollywood until it was recently sold, will manage the North Hollywood Lumber Company.

lfhen FIBEisinturDish

No one-no plant-is immune to Fire. No matter how carefully you may safeguard your property with the most thorough measures of fire preventionno matter how fireproof everything may be madeno matter how vigilant you .uy be against carelessness on the part of visitors and in your own organization-the time may come when Fire will slip by all barricades and take his toll. When Fire is in your dish, what then?

The Associated Lumber Mutuals believe in prevention fiist. We give expert cooperation to our policyholders to eliminate fire risks and prevent loss. Ifor whenthe real emergency comes, our resources and our reputation guarantee fair adjustments ,and prompt payment of losses. This quality protection, specialized for the lumber' industry, is through our dividends provided at lowest. cost to the policyholdef.

Ash any of our companies to give you detailed information as to the advantage to you of Lumber Mutual Insurance.

ASSOCIATED LUNNBER MUTUATS

Northwestern Mutual Fire Association, of Seattle, Wash.

Central Manufacturers Mutual' Insurance Co., of Van \ilert, Ohio.

lndiana Lumbermens Mutual Innrrance Co., of Indianapolia, Ind.

The Lumber Mutual Fire Insurance po., of Boaton, Masr.

",.,,:. Lumbermena Mutual Inlrrance eo., of Manrfield, Ohio.

Pennsylvania Lumberm'ens Mutual Fire Insurance Co., of Philadelphia, Pa.

PACIFIC DOOR AND SASH COMPANY ANNOUNCE THAT NEW CASEMENT WILL MAKE ITS APPEARANCE ON MARCH 1

Since the very inception of building, either homes or skyscrapers, there has always been a problem, which, according to many, never could be solved. From time to time,obstacles have been overcome, some hard, some easy, until now it seems there is only one more river to cross.

The puzzle of the 16/o opening in the form of a casement, built to keep out all weather conditions, has up to this time, never been solved, and until a solution was recently given out, we were on the negative side of the question.

To our knowledge the Pacific Door and Sash Company at Los Angeles has. really accomplished the impossible.

For the past six months experimental work has been taking place behind closed doors, until, now the finished product, with every detail planned for perfection, is ready for use.

March I,1928 was set by this concern as the time for the casements' appearance, and it looks as if this date will go down in building history on a par with other construction accomplishments.

We would like very much at this writing to explain the workings and details of this Pacific Casement, but in all fairness to the Pacific Door and Sash Company we cannot do so until the official date for explanation falls due.

However, by March lst, we believe a detailed. account of the workings of this boon to buildingl will be given that will startle the industry. It is so simple that truly it is a wonder no one has given birth to the idea before this, and, as we understand it, certain ones will share in the popularity of this creation, as Manufacturing Agents are to be established in the principal sections of the United States, who will manufacture on a royalty basis, thus giving those best equipped to handle this article, an opportunity to supply their own market. '

Patents have been secured covering every phase of its construction, and licenses to manufacture will be granted those who are to make these casements in their respective sections of the country.

WM. C. KRAFVE COMPANY IS NEW PORTLAND WHOLESALE.FIRM

Wm. C. Krafve, recently manager of the Fidelity Lumber Co., Portland, Ore., has organized the Wm. C. Krafve Lumber Co. with offices in the Porter Building, Portland. The company wlll conduct a general wholesale and commission business, and as well will be Northwest purchasing agents for G. H. Walker, lnc., Los Angeles, and agents for their boats, S. S. Skagway and S. S. Brookdale.

Mr. Krafve is well known in the Northwest, having been in the lumber business for over trventy years. For a number,of years he was sales manager of the Atlas Lumber Co., Seattle.

1928 MOTOR TRUCK SITUATION

That both makers and users of motor trucks can count upon 1928 as being a year of healthy prosperity was the assurance of James H. Fort, general manager of the Fageol Motors Company, truck and bus manufacturers, to Fageol dealers, branch managers and salesmen who gathered at the Oakland factory for the annual convention which opened on February 3 and lasted for two days.

In addressing the delegales on the opening day of the gathering, Fort pointed out that during 1927 the truck business of the Fageol Motors Company increased approximately lW/o over 1926, despite the fact that general truck buying activity was at a lower ratio of growth than in prevrous years.

Fort stated, however, that improved business conditions indicated greatly increased expenditures for motor truck equipment in all lines during 1928 which, he felt, would be reflected in a general improvement in the situation of practically all manufacturers of hauling equipment. He pointed out to Fageol representatives that Fageol's great growth during the comparatively inactive year of 1927 was indicative of the company's possibilities for the current year.

Fort hailed 1928 as a year of potential prosperity for all rnakers of motor trucks and impressed upon the delegates that the. increasing tendency of fleet users to standardize on Fageol equipment, as demonstrated by Fageol's achievements in 1977 combined with the general trend toward freer purchasing, offered them many opportunities for businessbuilding. He stated his belief that Fageol's volume in 1928 should far exceed that of previous years.

Of paqticular interest to truck buyers, Fort stated that the Fageol Motors Company would soon enter into production of a two and a half-ton, six cylinder truck, capable of unusual speed, and featuring the new Westinghouse steel brakes which insure safe braking at any speed and full control on the steepest grades with no brake-bands to burn out and cause trouble. The new.truck which, he said, is modeled upon the design of the many other proven Fageol models, mak€s the Fageol line absolutely complete from the light, heavy-duty Flyer to the big ten-ton six-wheel job.It n'ill be announced, he told the delegates, in the immediate future.

NE\I/ PLY\I|OOD ORGANIZATION IN NORTHWEST

Four of the Northwest plywood manufacturing concerns have organized a new company to buy and sell fir panels and other products from west coast woods.

West Coast Plywood Manufacturers, Inc., is the name of the company, and the officers are: Thomas Autzen, Portland Manufacturing Co., president; E. E. Westman, Washl ington Veneer Co., vice-president; E. Q. Walton, Walton Veneer Co., treasurer, and G. L. Bartells, Elliot Bay Mill Co., secretary.

Kinne & \f,fcrtcrhoure Engilccrr rnd Contrrctorr

Cher. F. \lfhittlcrcy, Architcct

MAYFLOWER HOTEL

535 So. Grand Ave. Los Angeles, California

Approximately 30,000 sacks of

Wm. H. Aadcrron, lnc., Owncr

Meyflowcr Hotcl Co, Char. F. Dclong, Prcridcnt Lcrcc

VICTOR PORTLAND CEMENT

furnished by the Hammond Lumber Co., Los Angeles, were used in the magnificent guest house.

conitruction of this

The stone blocking on the exterior of this building shows one of the many artistic and natural effects that may be produced with finished concrete.

Santa Fe Lumber Co. Head Returns From Northwest Visit

J. Russell

A. J. "Gus" Russell, manager of the Santa Fe Lumber 'Co., San Francisco, returned February 3 from a t$'o weeks' :'business trip to the Northrvest in the course of which he .visited Portland, Seattle, Tacoma, Everett, Aberdeen and iother points, calling on all his company's mill connections ,iin that territory.

.; Asked by a representative of this paper for his impres- 'isions of conditions. Mr. Russell said that Northwest sawlmill operators generally intend mdking only what lumber ,the market will readily absorb this year. Most mills have :good order files, and operators are feeling much better about the future of the industry than they did 60 days ago:

'i Logging camps in the Grays Herbor disirict are operatin'g

.: at i6out 85 plr cent of capacity, but only at about 30 per 'cent capacity in the Puget Sound and Columbia Rivei districts. -Moit of the Willametti Valley mills are running. Orders for cutting are more pldntiful due to the big ' volume of cirnstruction all over the country. Timbers and plank are the strongest feature of the market at the pres-

U]{nil TUMBER C0.

Mcuber cltforah Rrdrood Arocietlon

OFFICES:

SAN FRANCISCO

Cruclrr Buildlbr

Phoac Suttc flTl

LOs ANGELES

Lrac Mort3ep Bld3.

Phonc TRldty22!E

ent time, and in his opinion the scarcest items for yard trade in the next 90 days will be real high grade uppers and low grade common. It is a fact that California prices today are lower than can be obtained in the Middle West for the same material.

"It would be impossible to condemn too stJongly thc transit car evil," said Mr. Russell. "Most of the talk we hear is against unsold cargo shipments, but the volume of rail transits is considerable, and much greater than is generally realized, and the situation is worse in California today than at any other period." As an instance of the poor business sense of some of those who ship lumber by rail unsold, he told of one operator. who shipped three transit cars of fir shop recently, buyers for which in the territory north of Tehachapi could easily be named on the fingers of one hand.

Mr. Russell was particularly pleased with his visit to the Western Lumber Company's mill at 'West6r, Ore. Wi,lliarn Ferrin is the manager of this fine plant, and .John Elder h. thg sales manager. The mill started up again Febluary,'S,'after being shut down since before the Decembgr holidays. They have a nicely assorted stock of well manufactured lumberlon hand, and are now logging in a stand of wonderful timber-the best thev have ever cutof the s'mlll smooth-knotted type which makes the finest yard stock in the world. The Western Lumber Co. hes a ten yearcut in this particular stand, which is located on one of the plateaux of the Cascade range.

The Saginaw Timber Co.'s shingle mill at Aberdeen started up on February 6, after seasonal shut-down for repairs and curtailme.nt. Sales manager H. J. "Bill" Bailey ieported a fat order file, denoting a brisk demand for the well-known "Saginaws," which bring a premium in all markets for their uniform high grade and quality. Shingle logs are scarce and the labor market is firm, the shingle industry workers on Grays Harbor now being 100 per cent unionized.

Greatest Forward Step

MTLLS:

FORT BRAGG

Crlifordr

Adoquetr rtonge rtocl et Srl Prdrc

A.

'We carry big stocks of the entire line listed. on this page. \J7e have nothing to do but to give the trade plywood service, and we guarantee that when you order from us you get nothing but quality in service and goods.

Also

lVhite Brothers' Stevedores Create Sensation

A big crowd gathered around White Brothers, HARDWOOD HEADQUARTERS, Fifth and Brannan Streets, San Francisco, the other day r.vatching stevedores piling hardvyood. Old, hardened lurabermen almost swooned at the sight that met their gaze.

Stevedores rvere tossing 4- by l2-inch planks lvith such rapidity and ease that it astounded the onlooker. Matt Harris of Van Arsdale Harris Lumber Company rushed across the street to see if White Brothers had succeeded in getting a new breed of stevedores.

Ifomer Maris, the panel king, passing in his sixteen cylinder Cadillac, stopped to inquire if White Brothers were feeding their stevedores oats to make them peppy.

One man would stand at the bottom of the pile and rvith one hand toss up large planks to another man rvho would

catch them with one hand and drop them on the top of the pile.

Investigation proved, horvever, that it .ivas not a new kind of super-efficient stevedore, but the wood they were piling was Balsa, that extremelv light rveight, South American wood which is now used in refrigeration and airplane construction.

This wood only weighs about a quarter of a pound to the board foot, and therefore, one can quickly see the ease rvith which it is lifted.

Ackerman and Harris, moving picture people, and the International News Reel have both taken movies of stenographers and children handling this rvood at White Brotheis' yards. These pictures are now being shown all over the wor'ld. White Brothers carrv considerable stocks of Balsa.

-The lightness of Balsa can be iud.ged. by the easy zaay Miss Ebert These young ladies are not trying to pr.t drry of the men out bf a of White Brothers' staff is handling this good-sired log. And iust tahe job. They'arc iust demonstratingini Ugtttrrtt 61 Bnlro. Left to ri'ght,

Capacity! Speed and Power!

-and the Willornette nanteplate gua,rantees reliability and seraice

HE NEW WILLAMETTE type "C" Canier will handle loads of ANY LENGTH with ease.

The heavy duty, 50 h. p. Red Seal Continental Motor, wit'h truck type Brown-Lipe transmission. Timken-Detroit differential, and Timken roller bearings throughout, allows the machine to be operated at top speed regardless of load or ground conditions.

Additional outstanding Willanette Carrier features are: 3-speeds forward and 3 speeds reverse. Swinging and compensating load grappling bars, operated by one lever. A positive screw tytrre load hoist that is very simple, and has a speed of one foot in two seconds, with capacity load. 4.wheel steering. Standard electrical and lighting equipment, including Bendix starter. Frame construction of proven desrgn. Full automotive equipment.

Carriers are built in sizes to meet your individual requirements. Vrite for detailed description, specffications, and prices.

Villamette'iutility" Carrier Model'B- with 6 cylinder Red Seal Continental Motor and 4.wheel ste€ring. Weight only 6fiX) lbe. Thlc carrler dedstred to ret a necd fcl. Carrier onall cnogh to wck in cle qurt rs; cogertcd rtrage yudq, warebouree, nar.w dcka, frclght terminalr ud rctail luber yards..

2. A enier whc€ relght, wlth fuu loa4 vllt not ovcrload dcks, wehre tlqs' ctc.

3. A cmis wllch, ir sDlte of dewud weigh! vill hudle big lode. ,1. A cuier that hu apeed, flexlblllty ard raliable power at low operatlng cct.

5. A cmier tlat lc codderably lowcr h pice, with no scrifice in cualtty.

W L ruruffiffiffiTWreil U

Willamette Iron and Steel Works, Portland, Oregon

Selling Agents: IVectern Loggers Machinery Co., Portland and Seattle; I&leyer-I|vlu'zzall, Manila an'd Zamboanga, Philippine Islands; Crawford & Taylor, San Francioco, Cal.; Opsal Steel Company, Limited, Vancouver, B'. C.

Clip and mail coupon for full information

Willamette Iron and Steel Worls, Pordand, Oregon. Please send me further information regarding Willamette Carriers.

ADDRESS

WHO PAYS FOR ADVERTISING?

Granat BroJhers, manufacturing jewelers of San Francisco, took a five column space in. a Sunday newspaper to explain to the public that advertising is not a tax upon the consumer.

In heavy display type the advertisement asked the question: "Who pays the advertising bills?" and answered the question as follows:

"A Granat advertisement in a Suqday newspaper cost $800; and that adve,rtisement brought $16,000 in sales, costing 5 per cent. It is so year in and year out. Does it raise the price of the diamond ring you select? Does it add further tax upon your pocketbook? We believe not. The advertising increases sales and as a result the ratio of oiher expense is lowered. Whether we sell $1,000 a year or $100,000 a year, the rent is the same. Advertising increased sales to a point where we could afrord to sell our diamonds and jewelry at lower prices to you and still make i larger net profit ourselves. That is having our cake and eating it, too. So our customers did not pay for the advertising ir1 increased prices. Who did pay for the advertising? We'll tell you the answer. Our competitors paid for our advertising. They paid for it in trade that slipped alway from them to us. They paid for it in the customers we got that they might have had. They paid for it in high expense, low volume, high gross profit and low net, in small turnover."

BELIEVE IT OR NOT

It rained one winter and after about six weeks of continuous downpour the rancher was passing a ranch house. He saw a woman wading in the water and poking around with a stick. When he inquirdd the reason for her strange actions, she said: "I'm looking for the well; the children haven't had a drirlk for three days.,, (Walt Hansen in Shevlin Equalizer.)

A SOUND PRINCIPLE

The biggest discovery of the Twentieth Century is the soundness of the principle of "Service above self-live and let live." Other generations acted on the principle of "Dog eat dog," and believed in that hard rule of business. In other generations we were convinced that prosperity was attained only by outwitting or destroying our rivals. While that spirit lingers in places, it is dominant no longer. Instead of fighting to undermine. our competitors we are now cooperating in an endeavor to promote the general prosperity. We of thls country have learned this lesson first, and the growth of this habit during the last few years is the most remarkable development in American life, and the discovery that there is room enough for all is the greatest advance in human history.

A MAN'S CREED

Let me live, Oh Mighty Master, Such a life as men should know; Tasti4g triumph and disasterJoy, but not too much of woe. Let me run the gamut over, Let me fight, and love, and laugh, And when I'm beneath the clover, Let this be my epitaph: Here lies one who took his chances In the busy world of menl Battled luck and circumstances; Fought, and fell, and fought again; Wo4 sometimes, but did no crowing; Lost sometimes, but did not wail; Took his beating but kept going; Never let his courage fail.

YES, INDEED

"Your daughter recites real well," the professor's wife said to Mrs. Jones at the church social.

"I'm going to give her a course of electrocution," said Mrs. Jones, much pleasedr "sort of finish her off, you know."

We cater to the small yard-----

the smaller dealers have found out that our service to them is REAL SERVICE. Our guick shipment of anything and everything for the building trade by car or truck makes it possible for the small dealer to give tip-top service to his trade, and yet keep down his investment, his insurance and his overhead.

SAN F'IiANCISCO HOO HOO CLUB

'Ted Higgins, J. E. Higgins Lumber Co., was chairman ol thed"y, which was Hardwood D"y, at the regular luncheon of San Francisco Hoo Hoo Club, No. 9, held at the Palace Hotel, San Francisco, January 26.

Witty talks by Ted Higgins, who introduced the speakers, Matt Harris, Van Arsdale-Harris Lumber Co., and C. Harry White, White Bros., speakers of the day, evoked hearty laughter, and everybody had a good time.

Ted Higgins got a good laugh when he started off by describing the hardwood dealers as the "aristocrats of the lumber industry", pointing out that one of 'Webster's definitions of an aristocrat is, "one rvho labors for pleasure only."

Short talks, also in humorous vein, were given by R. H. Hammatt, California Redwood Association, who was assigned the subject of "California White & Sugar Pine," and C. Stowell Smith, California White & Sugar Pine Association, who was asked to talk on the virtues of Redwood.

Among the guests introduced r,vere Benj. Ostlind, Coos Box & Veneer Co., Marshfield, Oregon, and Ray Andersoql General Plywood Co., Seattle.

ANNUAL MEETING OF SAN JOAQUIN VAI, LUMBERMEN'S CLUB FEBRUARY 18

Frank F. Minard, secretary of the San Joaquin Valley Lumbermen's Club, announces that the club's annual meeting will be held on February 18, in the Hotel Californian, Fresno.

The directors of the California Retail Lumbermen's Association will hold their meeting in the morning and will be the guests of the club at luncheon. The State directors and their ladies and Hoo Hoo Club members and their ladies will be guests of the club at a dinner and dance to be held in the evening.

A. C. Horner

A. C. Horner is manager of the Western Division for the National Lumber Manufacturers' Association with headquarters at San Francisco. His territory includes the states west of the Rocky Mountains.

Mr. Horner is a graduate of the University of Pennsylvania wheie he studied civil engineering. After leaving college he located at Spokane, Washington, where he followed his profession. Later he came to California where he was connected with the Southern Pacific Railway Co.

He has a large acquaintanceship with the lumbermen of California due to his activities in building code work. He has acted as Building Inspector for the city of Stockton and served as secretary of the Pacific Coast Building Officials' Conference. He was one of the framers of the Uniform Building Code which has been adopted by the Conference and is now being considered for adoption by several cities throughout the country. He is an honorary member of the Pacific Coast Building Officials' Conference. Prior to entering on his present work, he was associated with the Portland Cement Association with headquarters in Los Angeles.

A. C. H,RNER

P. R. WHITEMAN IS YOSEMITE VISITOR

P. R. Whiteman, Sunny Vale Supply Co., Sunny Vale, spent a few days at Yosemite early in February. Mr. Whiteman was accompanied by his family.

Overlooking Opportunities for Making Money of Plywood

By Chas. W. Buckner, Manager, Door, Panel & Industrial Lumber Dept. of Morrill & Sturgeon Lumber Company, Portland, Oregon.

About one year ago W. P. Fuller & Company of our city commenced making a few items of novelty furniture out of scraps, or small pieces of plywood which were not suited for use in making their cupboard doors. They did this with the idea of using up these small pieces of panels and getting them out of their way, and they had little idea of the new industrial line they were inaugurating.

The first few articles sold so rvell that they began systematic designing and manufacture of a large number of different items, consisting ol:- magazine racks, sewing cabinets, radio cabinets, book cases, end tables, children's desks, and numerous other articles which have been added from time to time. About the same time they began the

one in charge to show people horv to paint this novelty furniture, also to decorate it in various ways. They have also added a line of stencils for stencilling the different designs.

In addition to selling this novelty furniture in their retail store at Portland they have been able to sell large quantities of it to the department stores in this city; also have been able to sell large quantities of it through their thirty odd stores that they have distributed over the Northwest.

In traveling about the larger cities of our country it is surprising to see how many planing mills, sash and door companies, and paint stores have failed to profit by the experience of this one progressive firm. What can be accomplished by W. P. Fuller & Company in a city of the size of Portland, Oregon can be accomplished in any city of a similar size, and to a very much greater extent in the larger cities, and even in some of the smaller cities immense quantities of this novelty furniture can be sold to good advantage and also carry rvith it the sale of a large additional amount of paint, varnishes, and stains.

14/. Bucbner manufacture of this furniture they adopted a slogan, "Paint it yourself," having in view the idea that the housewife would like to paint this small novelty furniture to suit or match the furnishings of the different rooms in which she was going to use same, and expecting at the same time they were selling their small pieces of plywood, made into furnittrre, that they would also be able to sell a few.extra cans of paint.

This business has grown until at the end of eight months they have used approximately 200,000 ft. of Fir plywood, and it is hard to estimate the number of extra cans of paint, stains, varnishes, and enamel that have been sold through this progressive firm through their campaign of "Paint it yourself ."

Since commencing this particular line of business they have established an educational department, having some-

How many progressive retail lumber yards are overlooking one of the best opportunities they have with them today for adding a new line that will be a money-maker? The small planing mill, the paint merchant, or the hardware store cannot afford to buy a car of plywood to be used in the manufacture of this furniture. Ffowever, the retail lumber yards can afford to carry it in carload lots and sell it in their city to the various planing mills and furniture plants which have facilities for cutting and shaping this plywood and setting it up. Even retail yards in cities that are not llarge enough to justify their buying carload lots can easily secure part cars with house doors, garage doors, or even finishing lumber.

In connection rvith this article are illustrations showing several different pieces of furniture that can be manufactured from plywood. First, I wish to call attention to Book and Curio Rack No. 16. The material required to make this particular piece of furniture is : two sides, 1Ox30', 3/8" thick; one back, 18x34", 3/8" thick; three shelves-one, 4x18/'-one 6x18"; making a total of a little less than 11' of. 3/8" plywood. This can be cut out with a small band saw in a very few minutes and can be put together with a few small brads or nails and a hammer.

The next illustration is No. 15, a Waste Paper-Basketsomething that is useful in every home and in every office. The material required to make this is as follows: two sides,

THE L. 'W. BLINN LUMBER COMPANY

Chas.

Dlrtrlbrrtlnt Yu& ud Wlrno, Foot ol llcFrrLDd Avc. Lan Ar3clor tle*tor, WttEbfto. C.L

l2xl8"; two sides, 10x18"; one bottom, 9x10"; all made f.rom 3/8" or l/4" rotary cut laminated panels. The actual material used to make this Waste Paper Basket is a fraction over 7t. 3-ply.

The next illustrations are No. 12 and No. 13, 'ivhich are I am thoroughly convinced

thick; one back, l4x3O", 3/8" thick; and two pieces for partitions, 6x7", 3/8" thick. Total material required- f^or ihis Desk is approximately 12' ol3/4" S-ply, and 5' of.3/8" , yard, or

that any live retail

CHILDSDESK ano CHAIR

DESK gO WrOe 35 HIGH

sTooL ts" ,, ti ,,

a Child's Desk and Stool. The material required to make the Stool (which is No. 13) is as follou,'s: one piece or top, l2x2O", 3/4" S-ply panel; tr,vo pieces for legs, 10x18"; and trvo pieces for braces, 4x8". A11 of this material should be 3/4" 5-ply so as to give it plenty of strength. This rrnounts to a little less than 6' of material. Desk No. 12 requires two pieces for ends or legs, each 14x37", 3/4" thick;one piece for the main shelf, 16x30", 3/4" thick:. one piece for a brace, 4x30"; one piece for top,8x3O",3/8"

AI.BION TUIYIBER CO.

REDWOOD

R'LL STOCI(S GREEN LUMBER COMMON AND UPPERS AT MILI.s.

AIR DRY UPPERS AT SAN PEDRO

Mrin Selcr O6co

Hobrrt Bldg. SAN FRANCTSCO

Lor An3clcr Oficr

397 Prcific Elcctric Bld3.

Phonc TUcLcr 5779

Members California Redwood Association

SAN DIEGO

320 Sprcckler Bldg., F?anklin llSil

Ne t5 WASTE PAPER EASKET BOOK AND CURIO RACK

sash and door house can add very materially to Jhe volume of their business, and to their profit sheet, by giving some real serious consideration to the possibilities in this 'line, which has passed the experimental stage and is now being handled to exceptionally good advantage by a number of concerns throughout the Pacific Northwest.

In future articles vi'hich will follow this one I will give illustrations of other articles that can be made to advantage from this material.

In "Robbins" Flooring ybu ore ?ssurd of the very finest that has ever been, or ever will be produced. Our geographical location, t h e modern machinery in our mill, and the type of men who make our fooring, all go to malce this statement possible. "Robbins" Maple and Birch Flooring is the best.

Southern Celiforaie: C. J. LAUGHIJN

535-6 Pctrolcum Sccuritier Bld3o Lor Angclcr

WErtuorc 9055

'

Northen Californie:

GEORGE C. CORNITIUS, Amcricrn Bank Bldg.

Srn Frencirco

Jrfll{onmNsFh,oomNc

IACK THOMAS TO HEAD LOS ANG HOO-HOO GOLF COIIIMITTEE

At the Los Angeles Hoo-Hoo Club luncheon on Thursday, February 9, president J. E. Martin aPpointedJack Thomas, SoutLern California manager of the Coos BaY Lumber Co., as chairman of the golf committee for the coming Year.

Jack is an enthusiastic golfer himself and during the last Year when "Cappy" Slade was chairman of the committee he acted on the handicap committee. He Plans to appoint-the balance of his committee at an earlv date and alnounces that the firsi tournament of the year will be held during the month bf March. The golf tournaments have always been popular with the

in Southern California and whenever a tournament is staged a big turnout is always assured.

WOODLAND LUMBER CO. SUILO NEW \[IAREHOUSE

The Woodland Lumber Co' have just recently completed a new warehouse at their yard at Woodland. The warehouse replaces the one thai was dest-royed by-fire' J. F' Holmes ii manager of the Woodland Lumber Co.

LUMBERMEN INSPECT CELOTEX OPERATI IN THE SOUTH

F. Dean Prescott, Valley Lumber Co., Fresno ! tr. 4' Kewin, United Lumber Yards, fnc', Modesto; Will G-oddard, Oakland; Walter Wilkinson, Building Materlal M-erchant, Watsonville; Emil Klicka, Klicka Lumber Co', Qan Diego; Elmore King, King T.umber Co., Bakersfield; Geoige Eastman, preiident of the Los Angeles Ch.amter of CJmmerce; Waterly Tilden, Tilden Lumber & Mill Co'' Oakland; Mr.'Miller, Oakland architect; Mr. Wilson, W?tsonville architect, together with Robert lJrban, The Celotex Co., Los Angele-s, and B. G. Dahlberg, President -of The Celotex Comlany, Chicago, were recent guests of the Celotex Company on a trip to their manufacturing operations in the Soulh. The tiip included a visit to the comDanv's manufacturing plant at New Orleans, the company's iuear plantations in -Georgia and an inspection of the So-uthein Sugar Company plantation of 143,000 acres.-at Clewiston, Florida. Pllrn Beach, Miami and Jacksonville were also visited.

Following their inspection of the- co-mp11y's Florida operations, the party lCft Jacksonville for New York City' Messrs 'Eastmin, King and Dahlberg, together with their pilot, made this portion of the trip by airplane. The rest of ihe party travelid to New York by train. After spending seveial days in New York, they left for thicago where they spent a few days at the company's Chicago offices' Thiee weeks were necessary to make the trip.

In speaking of the Celotex Company operations,..IVlr' King slated that the company are manufacturing a million feet"of Celotex a day with only D7 empl:oyees required' Their plants are woiking to full capacity on a day and nisht shift. With this enormous production, he said that thE company did not have over 5 carloads of Celotex on hand at their warehouses.

On Friday evening, February 10, the pa-rty.were the suests of Ciess Steadman, Chicago, general salesman of fh" C.lot.* Co., at a dinner at the Lakeside Golf Club, Los Angeles. All the pa_{ty who_ 11?-d-e the trip, with the e5' ceplion of Messers. Miller and Tilden, were present at the dinner.

FOR GRADI UNIFORMITT DEMAND

r[AIDENA

WATER CURED AIR DRIED SUGAR PINE

A True and Durable \ffhite Pine-Pinus I.grmbettiana

MADERA SUGAR PINE ia graded bv tlre mort carefully ruperwised grading corl in California.

MADERA SUGAR PINE ir cut from relect tim' ber, manufactured and curcd by pnoven pro' cerre3, and benefite by forty yerrs continuity of management.

MADERA SUGAR PINE lets a rtanda,r'd for Quality a4d Service by which other lumber ir gawed.

Iach Thornas lumbermen

I"oading Dock-Mailera Sugar Pi'ne Co.

MADERA, CALIFORMA, [.r. S. A.

Annual Report and Extension Plans Approved by Monolith 'stockholders

. Presenting a comprehensive, rapid-fire survey of production and marketing activities, showing steady growth and substantial profits, and outlining plans for further expansion to meet steadily increasing demand for their cement products, Coy Burnett, president of the Monolith Portland Cement Company, received the hearty support of the stockholders at their annual meeting.last week.

After listening to a detailed description of the operations of the cornpany, during which Mr. Burnett pointed out that highly satisfactory returns have been made, despite heavy expenses resulting from necessary marketing and production extensions and additions, the stockholders unanimously voted to re-elect all incumbent officers and directors.

Carrotrl A. Low, vice-president and general manager, presented a brief history of the activities of the company since the first barrel of Monolith cement was produced in their plant at Monolith, Ca1i. fornia, August 8, 1920, until the end of 1927.

The first carload of cement was shipped the following month. In November of 1920 the first carload of cement was shipped to the State Highway Commission, and, Low said, many hundreds of thousands of barrels of Monolith have been shipped to them since.

only for immediate profit. That has been instanced in a number of .rvays. We have spent more than $500,000 in advertising. . That comes out of our profits, yours and mine. If we were working solely for a profit showing we might eliminate the advertising; but that would inevitably react to reduce our profits through limited sale of our products. We may not benefit immediately frorh our advertising; for it is the accumulative efiect of advertising that is valuable, But advertising is the factor that places us definitely in advance of any competitor. It is more valuable to all of us than any exclusive patents we have.

"Cement is an indispensable commodity today. We all use it and depend upon it, and with building really just commencing to grow large in volume throughout the LTnited States, and particularly right here in Southern California, we must continually expand our interests and enlarge our facilities if we are to keep pace with the steadily increasing demand for our products which have become widely known through our advertising, and are now being extensively distributed throughout the Pacific Coast Region from Canada to Mexico."

In his financial report, Mr. Burnett pointed out that the Monolith properties are now more than five times as valuable by actual appraisal as they nyere seven years ago, due to constant development of deposits and improvements in equipment. He showed that cash dividends paid out amount to more than was originally paid into the company. He called attention to the fact that the dividends paid out carried no income tax charges, because the company had already paid those for the stockholders before dividends were distributed.

Reviewing profits, Burnett pointed out that after income tax deductions the average annual profit for the past five years exceeded $500,000, and that after deducting annual expense on preferred stock, the balance still left shows earnings for common stock of approx- imately 34 per cent before depreciation and Federal taxes.

He told of some of the difficulties of the past two years, when an influx of foreign cement, produced at an iverage labor iost of 70 cents per day per man, created a temporary price war in local markets, and reduced profits in spite of the fact that more cement was produced and sold. He urged a protective tariff on cement to offset the vast difference between production costs herg and in foreign countries due to great variance in labor standards. An 8 per cent dividend on common stock and the regular dividend on pleferred at the rate of 8 per cent per annum was distributed.

ERIC BARHAM MAKING GOOD RECOVERY

CarroII A. Low Vice President and General Manager

T. R. Larson Director of Sales

Together utith oll other incumbent officers and directors of the Monolith Portland Cement Co. zttere unanimousllt reelected at annual meeting of stockhold,ers.

Total shipments for 1920 were 58,664 barrels. Each succeeding year production and shipments, inarrased rapidly, until at the end of 1927 a total of. 1,445,794 bar:cls had been manufactured and shipped for the year. Each year, tfie manufacture and shipment of Mbnolith Plastic has also increased steadily, he said.

Mr. Low stated that at least 250 carloads more Monolith would have been shipped on orders during 1927, it the cement had been avallable; but the demand was greater than the production possible at that time.

Mr. Burnett explained that the Monolith plant is now being enlarged to increase production to take care of increasing demand. He said, "'We have four times as many orders right now as we have had at the beginning of any previous year." Plant additions now under way at Monolith, he estimated to cost about $350,000.

"Profits are said to be the measure of success of any concern," said Burnett. "I think there is a very fortunate exception to that rule, however. Unless they reflect or contemplate a substantial growth of a company, profits are a snare and a delusion. I conceive it possible to make a showing of profits on the Monolith books that wdfrld tickle the fancy of the greatest imagination. But it is our duty-r*.to bear in mind that any company operated solely to make profi'lq in any one year would be the worst sort of an investment Ior a_ny of us-. It has been our policy from the beginning to keep in mind the betterment of our situation more than to work

Eric Barham, traveling South American representative of The Little River Redwood Company, who was sick for several weeks.in San Francisco, is now convalescing nicely.

BUILDING TVTAiNNTAI- SXHINiT rO HAVE OPENING ON FEBRUARY 23

The Building Material Exhibit will have their formal opening in the Architectsl Building, Fifth and Figueroa Streets, Los Angeles, on Thursday, February 23. Included in the exhibits will be displays by many of the lumber companies of Los Angeles. The California Redwood Association and the Hardwood Association of Los Angeles rvill also have attractive exhibits. All lumbermen will find these exhibits very intetesting.

RAY ANDERSON VISITS LOS ANGELES

Ray Anderson, General Plywood Co., Seattle, has been spending several days in the Los Angeles territory with Harry Hanson of the California Panel & Veneer Co. The California Panel & Veneer Co. reDresent the General Plvwood Co. in the Southern California territorv. H. P. Maris. H. P. Maris Panel Co., San Francisco, who represents the General Plywood Co. in the Northern California territory, made the trip to Los Angeles with Mr. Anderson. Mr. Maris remained in Los Angeles for a few days to confer with Mr. Anderson and Mr. I{anson. Mr. Anderson left for the Northwest about the middle of the month.

JONES HARDWOOD COMPANY

WALTER SCRIM ON EASTERN TRIP

lValter Scrim, Los Airgeles, United States' representative of the Finlay-Millar Tim6er Co. and the Kolambugan Lumber and Development Co., of Manila, P. I., manufacturers and distributorJ of Philippine Mahogany, has left on an extended eastern business trip. His tripwill include .a survey of the Pacific Northwesi, Middle West and Atlantic Coast states. Mr. Scrim will be in east about a month.

J. K. DRINNON BUYS PALMDALE YARD

Sale of the Gregg Marshall Lumber Co. at Palmdale to J. K. Drinnon of Gallup, New Mexico, has been announced. Mr. Drinnon has been engaged in the lumber business for the past twenty-six years, the last five of which was spent in Gallup whire he was the owner of the Home Lumbir Co. Mr. -Drinnon has sold his yard at Gallup, New Mexico.

HARRY GAETJEN IN HOSPITAL

Harry W. Gaetjen, popul4r president of the Millwork Institute -of California, was operated on February 2 in the Stanford Hospital, San Francisco. He is now getting along nicely and is able to receive visitors, but will likely be -in the [ospital about a month. His many friends hope for a quick recovery.

1928 HANDBOOK FOR ARCHITECTS AND BUILDERS NOW READY

The 1928 edition of the Los Angeles Annual Builders' Guide is now being distributed and even though the 1927 edition was conceded to be the finest and most complete building ordinance handbook in publication, the-present edition- is undoubtedly even better with the additional features incorporated, including the complete new Plumb: ing Ordinance and a very complete index thereto, new mips of the Fire Districts brought 9P to date, and all texi matter revised to date and officially proofread.

This handbook is now most universally used by the building fraternity of Los Angeles and Southern California and" is also uied as a text book in the schools. The Los Angeles Builders' Guide has been approved by the Los Anleles Board of Public Works, the Department. of Building"and Safety, the Builders' Exchange, the- Lrcs.Angesles ehamber of Co--.tce, the A-rchitectural Club of i,os Angeles, the Southern California Chapler.of th.e American Ins-titute of Architects, the Southern California Chapter of the Associated General Contractors and the Allied Architects' Association.

This handbook presents in official form the tr-os Angeles Building Ordinance complete, illustrated and cross indexed; t-he ttew Plumbing-Ordinance with a very complete index to same; the Los Angeles Electrical Ordinance and supplementary rulings of the Department of Electricity; the State Housing Ait of California, and special subsidiary ordinances, such- as excavations in and use of streets, set-back lines, the Ordinance on refrigeration, tables and charts and special technical articles of interest to the building frateinity. A1l text copy is read by th-e best possible aithorities -and all drawings are officially signed, so this handbook has become indispensable. The official monthly new ordinance service which goes to ^ each book holder -has proven a wonderful help in Los Angeles- on ac.ouni of ihe many changes necessary in the building ordinances of the city.

The preparation of the Present Hoff, the General Manager of the Association, about nine months work are apparent in the make-uP 1928 edition.

edition has taken A. C. Inter-State Educational and the results of his and completeness of the

Where QUALITY Counts rpecify BEDIYOOID E. J.

fuom

DODGE CO.

R. T. Bourar, Prca. Edward ll[" Paulrcn, Scc'y', COOS PILING & TIMBER CO.

North Bend, (Coor BaY) Oregon :lt

FIR PILING and PORT ORFORD CEDAR -POI.ES We SPecialize on Quick Deliveriec

Califomie RePrerentativce:

ANDREW F. MAHONY LUMBER CO.

No. I Drumm Strect, SAN FRANCISCO' CALIF.

ARCHER AIR COOLED INCINERATORS

Slow Speed Blower

Low Power SYrtemr

^A,RCHER BLOWER & PIPE CO.

Ertabliehcd lglt0

Phone HUmbolt l'13

6ll Eart 6lrt St' Lor .dngcler

,165 Californir St., Sen Frencirco

Consolidated

FtR and REDWOOD LUMBER

The Hoo Hoo Supreme Nine Meeting at

Kansas City

By Fred Roth; San Francisco, Supreme Bojum.

When Snark of the lJniverse, James Brown called the meeting of the Supreme Nine to order at .Kansas Citv. Missouri. on lan- 'uaffisemblida

t-^--group Epresenting all phases of the lumber industry and all politi- cal and social sections of the United States and Canada.

From the New England States we had Donald Hyde, representing those stern, deep-thinking pil- grim settlers, one of whom so ably rules our destinies in the White House today, giving us cool administration with Coolidge prosperity. From Miami, Florida, we had our warmhearted friend.

William Brock, who personifies that southern hospitality reminding one of those famous southern dishes and mint julips. Those who were so fortunate as to be able to attend the last Annual are still ringing their praises for his generosity and. hospitality. From Texas, where men are men and women governors, Gaines Whitsitt brought that spirit of freedom of thought from those wide open ipaces. Our jovial and colorful Scrivenator, Colonel "Hoot Mon" James Lightbody and Rex Chesbro came with their inspirations from that vast and rich Dominion of .Canada where Volstead is still a myth. Your humble representative from California tried to bring the spirit of our romantic state blessed with sunshine and flowers, to our less fortunate brother.

Charles Macrae of Cleveland. Ohio.

With this diversity of minds, what could be more fitting than Melvin Riner'i invitation to meet at Kansas Citvl. Here in the middle west, well noted for its thrift and is the balance wheel of our country, r,r'e could coalesce and render our decisions for the policies of the order for the ensuing year. Perhaps the Republican party had the same thought in mind when selecting this as iheir convention city.I wonder if Jack Dionne could ofier as good an excuse to go to Houston ?

Our first order of business was the setting of a date for the next Annual. The fourth Tuesday of September was selected so as to give our Secretary-Treasurer time to prep-are a full report after the closing of the Hoo Hoo year on the ninth day of the ninth monthbf the year. A resolu. tion'was adopted requesting the Secretary to call all the l€wly elected members of the Supreme Nine.together within thirty days after their election at the annrial. It was also the concensus of opinion that we fecommend to the next Arrnual that an amendment to the byJaws be made whereby four members of the Supreme lrline remain in

office-for two years, and that the outgoing snark be made ex-officio member of the Nine, so we will at all times have some experienced officers directing our Order.

A goal of twenty-five hundred new inembers was set for this year. The secretary was directed to advise every vicegerent to hold at least one concatenation between now and $eptember ninth. Also that vicegerents and the other officers be pledged to endeavor to secure more life membirships.

A unanimous wish was extended to Tabberwock Macrae that.a. Club be organized in Washingion, D. C., making gpecial effort to secure the membership of the Nationil Lumber Manufacturers' Association, thi members of the U. S. Forestry Department and any members of the Cabrnet.

It was the concensus of opinion that the term "Wood Products of the Coast" be used in place of the term "Lumber" and that all individuals of the lndustries coming under this title will be governed by the eligibility ruleJ of the order.

_ 4_ plan submitted to the Annual at Miami to open up the Bulletin to advertising was turned down in the beJt interests of the order.

After much thought and discussion, the advisability of enlarging our insurince benefits at increased dues was rejected for this time.

A motion was made and passed that the Snark and Secretary be empowered to put on an additional field man, or men, whel in their judgment we have the necessary funds. Some beli,eve an additional field man would more than pay his expenses.

fn counsel with past Snark Arthur Hood, recommendations were made to increase the.membership of the Osirian Cloister and that special effort be made to receive Hoo Hoo who have rendered exceptional service to the order.

Our last official act was to select Boston as the meeting place of the next annual.

We believe that our hew Hoo Hoo is of eminent value to the lumber industry and that retailer, manufacturer and all interested in the rvood products of the forest realize that through Hoo Hoo we can put the lumber business on the pinnacle of industrial prosperity.

St. Louis lumbermen are so confident that through their Hoo Hoo Club they have subscribed sixty thousand-dollars, twenty thousand ayear for three years, io be spent for prom9l-ion of woods products. The Celotex Company spent ten million dollars advertising during the past iive yCars and increased their sales from 18,699,359 fCet in tgi7 to Z3S.550,000 f.eet in 1927. Who knows but what thev will make 300,000,000 in 1928?

With our orgarrization the lumber fraternity can reach even greater goals.

IT. B. ilAnIS PANEL COilPANY

Reversible Sash a Feature of the New American Window

Ilouston, Texas, Firm Announces Extraordinary Improvements on'Present Double-Hung Type of Window

For more than a century and a half there has been no improvements made in the double-hung window. It is today exactly the same arrangement which has been in use for nearly 160 years.

As a mediurr of supplying the all-important requisites of light and air, the window has come to be a sort of necessary evit. For vears builders, architects and owners have recognized the ihortcomings of the window but it has been tol-

In the development of the American Window the present two-sash type of window remains unchanged iq 1ppearance. New tonveniences have been added through ingeniously designed hardware of sturdy dependable character. There is nothing radical in the method of attaining the improvement. No tiick hardware, springs or complicated mechanism is used. AWCO hardware fits any style or thickness of double-hung window.

Perhaps the foremost inponvenience of the present twosash type of window is that of cleaning the outside pane. With ihe advent of multi-storied skyscrapers this has become not only an inconv.enience but an expensive problem. Thousands of dollars must be added to the upkeep of buildings to provide special ways and means of cleaning the outside of windows. The best method devised so far has proven not only expensive but dangerous.

All thjs has been eliminaled now. A simple set of hardvr'are manufactured by the American Window Company of Houston, Texas, enables one to clean the outside of the window pane from inside the room with no greater efiort than required to dust the top of a table. Both sash completely ielnerse for cleanilrg without effort on the part of ihose-doing the job. Any woman can reverse and clean the ouier ["tt.. bt ttt" American Window in but a few moments'time.

The appearance and design of the present double-hung window'iemains the same. - The efiortless reversibility of both sash is one of the features of the new American Wi4dow. The upper sash tilts inward from the top, providing ventilation aGolutelv free from weather-hazard, thereby eliminating the necessity of costly ventilating acc-essories' The windo-w automatically locks in ventilating position, secure from outside entrance.

Both sash automatically lock when closed. Both sash may be completely removid in a half moment -f-or repairing or glazing. -The operation of the American Window does noiinteriere with weatherstripping, blinds, screens, shades or draperies. It is as completely weather-proof as the present two-sash type.

erated as the best that could be had simply for the want of something better.

But now, Ihe ttew American Window at one stroke wipes out all previous conceptions of what a window should be. It compietely surmounts all the old inconveniences of .the window and at the same time does not affect the use of various window accessories such as screens, iron grills, weatherstripping, curtains, etc.

AWCO hardware is marketed through modern millworking plants and sold as a complete unit of sash and frame iryiih hardware installed, according to architect's specifications. The frame necessary for the American Wind-ow difiers but slightly from the usual type. Hardware may be installed by any carpenter understanding a blue -print. It requires no niortising or counter-sinkingto install AWCO hardware. AWCO hardware for wooden sash is available in finishes to harmonize with any decorative scheme that may be utilized in the home.

This new AWCO hardware has so completely revised the convenience and utility of the window that judged by Pl1evious standards a window is no longer a window. The price of the American Window installed is but slightly ibo*,e the cost of the present two-sash type.

Toc tsh comlldtl, rauatct lot claaa' ta3. Opratloi k timgb ad .torthtt'

Bottom tqh conllatiT to*su to cl.a,nt. Opcration it *marAabll imlle atd cfiortletr.

To? tnd bottoil tuh aay be ttmotcd ln . ao6.nt lor ghairg o? r.lairint. O?cralion d,o.t not lntcrltra uith tc?a.nt, uaa,hartrri?lbrg, rhadot ot Aratrltt.

Potttit. to? t$h a^Ttildion @ithott ooatht hwd. Wlndoo rancl loc|s td o.nttl&irl ?otttio6 t.t. llot osb

JACK REA

Jack Rea is manager of the Southern California operations for W. R. Chamberlin & Cornpany.

Jack is a native Californian and was born at Alameda. Although he has been connected with the lumber business for nearly twenty years, his first venture in the business world was in the banking business in San Francisco. After spending a few years in the bank, he had an opportunity to become associated with the lumber business and joined the Albion Lumber Co. organization at their San Francisco yard where he received his early experiences in lumber. Later he became associated with the S. E. Slade Lumber Co.

He first came to Los Angeles in l9l4 to represent Wilson Brothers in the Southern California territory. He also represented Moran & Fair in this same territory for three years. In' 1920, he joined the W. R. Chamberlin organization and has been looking after the interests of this well known concern ever since as their Southern California manager.

He is one of the most popular personalities in the lumber industry in Southern California. He is progressive, a. good mixer and cooperator, well informed on lumber afiairs and is well thought of by the lumber trade of the Southland. He is a member of Hoo-Hoo and has done a lot of good work for the order'

He makes his headquart ers at 266 Chanrber of Commerce Building, Los Angeles. lack Rea

"\ltrglTr WHITACRE MAKES TRIP TO ARIZONA

"'Whit" Whitacre, Whitacre Lumber Co., Belvedere Gardens, has returned from a two weeks' vacation sPent in Arizoma where he visited many points of interest in the state.

G.H.BROWN

WALTER MEDILL HAS RECOVERED FROM FLU

Walter P. Medill, sales manager of McKay & Co., San Francisco, has made a good recovery from a severe attack of influenza, \ rhich kept him away from the office for over three weeks, and is now back on the job again.

Yards and Offices:

tOM 47th.,A,Ye. at E. 12th St.

OAKLAND CALIFORNIA

HARDWOOD LUMBER AND FLOORING, PANEIS, etc.

G. H. BROWN, herident

MANUFACTURERS

CALIFORNIA WHITE AND SUGAR PINE

LUMBER BEVELLED STDING

MOULDTNGS

BOX SHOOK

CUT SASH AND DOOR STOCK

AI.SO

DOUGI.A!' FIR AND WHITE FIR

$IESTERN SALES OFFTCE

No. lazt-to Mo'rrnocL Brlldng otl M.rt.t St.

SAN FRAIYCISCO, CALIF.

W. G. KAHMAN SAIJIS IIANAGER

S(X,THENN CALIFORNIA A}ID ARIZOIITA REPRESEI{TATTIYES FLETCHER & FRAMBES, Rlvor - Strott Bdldlt

.. LOS ANGELES, CALIF.

GeorgeW.Robinson to Represent McCormick in Valley TerritorY

George W. Robinson

The Chas. R. McCormick Lumber Co' announces the appointment of George W. Robinson as representative in the Sacramento and San Joaquin Valleys.

Mr. Robinson is well known to the lumber trade in this territory, having for the past several years been connected with the San Joaquin Lumber Company, Stockton, and prior to that period covered the territory for the San Francisco wholesale firm of Merrill Robinson Co' For some years before that he was associated with the Robert Dollar Company in Seattle, where he looked after export shipments. He will make his headquarters in Stockton.

THANK SOUTHERN CALIFORNIA LUMBERMEN FOR ENTERTAINING CHILDREN AT ANNUAL CHRISTMAS PARTY

B. W. Byrne, secretary of the \Mestern Hardwood Co', Los Angeles, is in receipt of the following letters fJom the Los Angeles Orphanage and the Los Angeles Orphans Home in which they express their appreciation to the lumbermen of Southern California who were the hosts to the children of these two institutions at the annual Christmas Party on last December 22. The party was sponsored by the Los Angeles Hoo-Hoo Club. Nearly 400 children from these institirtions lvere guests of the lumbermen on that day.

My dear Mr. Byrne:

Will yoo pleaie thank the Hoo-Hoo Club for the delightful day yoo g"i" thi children at Christmas. The thanks of the Board of -Direclors are a little late but none the. less sincere for the part taken by you and your club in helping make ihe children's Christmas a very rnerry one and one to be long remembered.

Thanking you all again, I am, believe me,

Sincerely yours,

EMMA R. DAWSON, Correspondence SecretarY, Los

Angeles Orphans Home.

GRITZMACTIER & GUNTON

Wholerder:

112 Market St. - San Francirco TclcPhonc Sutter 7l)99

Dougtar Fir - Spnrcc ' Redwood

Redwood and Cedar Shinglcr

Fir Piling ' Cdar Portr

Split Rcdwood Productr ot""t" *ir'l;oEl3*"LJlh e

THERE IS A REASON

Why the largeat millr are in' stallins our IMPROVED AIR _COOLED REFUSE BURNERS.

WE ARE ABLE to care for your requirements forair cooled and brick lined refure bunerrnew and ured boilerr of all sizes and typer.

SEATTLE BOILER WORI$

Seattle, Warh.

H()BBS, lTAtt & C().

Manufacturers

High Grade Redwood and Fir

Owning and Openting Steame.rc

Elizabeth

South Coast

The Hoo-Hoo Club, clo Mr. B. W. Byrne, 2014 East 15th St., Los Angeles, California

Kindlv accept my .in..t" thanks for the wonderful entertainment siven oirr iittle bnes at the Elite on December Z2nd' TEe day was ideal, nothing was wanting to make it a Perfect Dav and tlie self-sacrifice of the members of the Hoo-Hoo Club who so generously gave up their -time and conveniences for them will nevei be forgotien by the children. Trulv they have brough-t sunshine into their lives and their charity will not go unrewarded.

To see the joy depicted on their faces and to hear the many wonderful storiei they had to tell of the good time given them would have somewhai compensated you for the pain and trouble vou took in sivine them such a lovely time.

- May etmigtrty God bless you and may the.New Year bring many biessings-upbn your Club and each member in particular.

hgain thinking: you most sincerely, I am,

Very gratefully yours, SISTER CECILIA.

Los Angeles Orphanage,

Westport

Ample Stockc at the Mill

Plus Three Steamerg Insure

Prompt Delivery

Sar Francirco Oficc: No. t Dnrmn Strsct Phonc Kcarncy 2795

Lor An3clcr O6cc: llSl South Broadrey Phone WErtmorc 26illl

Members Colif ornia Reduood Associotion

This Column of "'Wants" and *Don't Wants" is for:

The Fellow Who Wants to Buy

The Fellow \ilho \Mantg to Sell

The Fellow \ilho Wants to Hire

LUMBER YARD SITE-For salc or lease. Two acres on a Los Angeles Boulevard. Four-cent rate, spur track, sheds, planing mill building, burner, racks, etc., all ready to go. Will sell on terms or lease with option to buy. Address Box C-160, c/o California Lumber Merchant.

EXPERIENCED LUMBERMAN-wants to locate in or near Los Angeles. Experienced in Cedar Poles, Shingles and allied products. High class references, wholesale or retail. Would consider com_mission proposition. Address Box C-l79, California Lumber Merchant.

YOUNG LADY STENOGRAPHER-seven years' experienced in wholesale lumber. on Coast. Can do invoicing and assist on books. Rapid and accurate. A-l references. Address Box C-175, care Calif. Lbr. Merchant.

SKILSAW

Electric Hand Saw

Thc saw you take to the lumber inetead of the lumbet to the saw.

Built in sizes for alt cltsser of work where a pott able hand saw cur be used.

Operates ftotn ordinary light socket. Weight 10 to 26 lbs.

The lOJb. saw ideal for cutting veneer.

Why not investigate the rnany places you can use a SKILSAV in your busin6s?

Syntron motorhss electriO hanmers for concrete &illing and chipping. For erecting machin. ery frd remodeling jobs.

Electric Drills A[ Sizes

Tqplo Sold . Rented - Repaired

M. N. THACKABERRY

306 East Third Street Los Angeles Mutual 75OS

Young Lady Estimator, bookkeeper, cashier, typist, credit and general office work, etc., wants position. Eight years' lumber experience. Seven years local. Highest recommendations from reputable concern. Address Box C-178, care California Lumber Merchant.

FINE OPPORTUNITY FOR HUSTLER-Good woodworking shop and Planing Mill in suburban town near Los Angeles. Includes land, buildings, complete and modern machinery or will sell business and equipment and leasc land and buildings. Owner has other business. Write or see J. B. Blue,2,000 V"tt.t h:levart|, Rosemead.

FOR SALE

Complete set of lumber rollers in good condition.

1 Bookkeeper's desk and stool.' flat top desk and chairs. Burroughs Adding Machine.

L. C. Smith Typewriter.

Viney-Milliken Lumber Co.

PORTLAND Oregon

Ie thc ideal location for that new lumber manufacturing plant of youre.

Pordand ic in the heart of the big timber rcgion of the Pacific Northwegt. ,It alrc has an abundancc of cheap hydro-clectric power for marrufacturing purposcs. Good occan and railway ehipping facilitieq a mild climatc and a fair cupply of ckilled labor, practically all of which is non-union.

I will bc pleaecd to eerve you in the location, deeign and conatruction of that ncw rnill of yours.

HENRY BLACK

C.a m pletc B uilding Con * r uction

Spccial Attention Given to Repair Work

383 Pittock Block - Portland, Orcgon Tclcphonc Brordway t06l)

lron \ilorkcr, Comcnt lllorkcn, BricL Lryon, C,rrlrcntcn, Roofcrr, Plunbcrr, Elcctricieur, Crbinct-neLcn, Printer rad Pepcrhugcrr; alro Rcel Ertatc Bondr aad Mort3e3cr.

(Thc Clcrltnj Hoa*)

conYinced me that what is said of the Laminex door is true."

firousaNos ofcarpenters andbuilders

I know from personal experience that moisture cannot hurt a Laminex doorcannot make it warp, swell or split.

Trouble-proof doors make satisfied customefs

Laminex doors give the kind of trouble-proof service that pleases your trade-that builds up repeat order sales -that adds to your profits. A Laminex dealer does not have the expense and bother of replacing doors. Laminex doors, bearing our yellow replacement guarantee label must make good or we will.

Made by the world's largest door manufacturer

Laminex doors are constructed and guaranteed by the largest manufacturer of doors in the world. More than a million Laminex doors have been made and distributed in all parts of the United States and foreign lands. They are standing up in climates which are notoriously hard on doors.

'Why not stock Laminex doors?

lYby don't yot condact the lamou Laminexdoornakins teil. ubicb bas been pablicly madc in a/! partr ol tbc col.ntry? It prcvct aont/il.Jtrelt to !otr ,rade -and J 0r lailf ,toJ1t- tha, damhnes uill neuer mahc a Leminex door uarp,split or come 4p4rt.

Leading distributors can supply you with popular styles of Iaminex doors, each one bearine our vellow replacement quarantee label i'nd the word "Lar',rrNnx"I If your jobber cannot supply you with Laminex doorr, write us a"d'*'e will give you the name of one who will. Other so-called guaranteed doors lack the moisrure-resistance that onlv Laminex waterproof cement can give. Wliy not put in a tiial stock and condict a soaking teit to prove to your trade how good Lamin6x doors^really ar6? Mail the coipon for our new book that describes the construction of Laminex doors and for complete instructions for conducting a business-building Laminex door soaking contest.

"This

rrrr wurnrrR, oscooD CoMPANY, Tacorna, r?ashington i i r:,-rt"-",. Plcare cen,l me vour new book on doors and complete i

I Gentlenen: PIease sen'l me your book on complgte ! insiructions for conducc.ng a Laminex door soakinS test. Ll3sL

Dollars for Dealers

In recommending \Teaver Roofing-dealers are influenced by the successful performance of this product.

'Weaver quality, sttength and durability can be counted on, for '$Teaver Roofing is built for long life. It has all the weather resisting qualities thar a high-grade roofing must have.

All this means customer satisfactiont'repeat" business -and more dollars for dealers.

SAVES O\/ERHEAD