I WO California lumberjacks out of work. . . . Had been making ties on cut. over land. . ..dssets,a1923 Ford truck, a couple of axes, a bucking saw and a lot of gumption. Liabilities, two husky appetites. Prospects, none.
Nearbywas an agricultural area. Farmers might want fence posts . . .looked like slim picking but a possible chance.
One week canvassing every farm. . . Result, contracts at profitable prices for ONEYEAR'S WORK.
The chichen that scratches hardest gets the most u)orms.
Are you stimulating the desire to build and remodel? For Business Developers
USE SPECIALTIES
LOG CABIN SIDING
LOG CABIN DOORS
KNOTTY PINE FINISH
KNOTTY PINE PLYWOOD PANELS
..MAGIC'' PANEL FOR COLOR FINISH COLOR FINISHED DOORS
SANDBLAST BEA,MS, BOX.BEAMS, TRTM, MILLWORK,. BUILT-IN UNTTS
Buy Your Specialties Along With the Volume Producing STAPLES
BOARDS, DIMENSION
FINISH, SIDING, MOULDING
SASH, DOORS, SCREENS
WINDOW and DOOR FRAMES
PLYWOOD W.A,LL PANELS
PLYWOOD SHELVTNG
HARDWOOD PANELS and DOORS
Keep life in your stock with VARIETY to meet every requirement.
Buy a little of each at carload price. One order. One handling. One loading. One ohipment. One billing.
Buy small lots often for a quick turnover.
Don't lose business for lack of items.
W. T. BLACK Su Fnncisco Coven Northen Callf. ud Prcific Ncthrert
Incoraorated unds thc levr of Califmia
J. C. Dionnc, Pnc. rnd Tnar.; J. E. Mrrtiq Vice-Prcr.; A. C. Merrynan, Jr. Scc1,. Publishcd thc lat and l5tb ol each noth at 3lt-lt.20.Centnl Building, lllt Wect Sixth Strat, Loc AngcL!, Cal., Tclephoc. VAnditrc {56i Entcred ag Secod-cl,rc mttcr Septmbcr 8, tl0tL at thc Potofflci at Lo: Ang6le, Califmla, uder Act of Merch 3, tt?9.
The lumber market in alt sectio,ns of Califomia shows very little change and the demand continues light. Some imPrgvemelt, however, has becn repoced in the demand for industrial items. According to riports from the Non{rwest logging operations have bein further curtailed due to recent snows. Cargo arrivals at San Pedro for t{re week ended Febtuary 6 totaled 4r22tr0/J0 feet, which is very low, and included fout cargoes of Fir carying 4rO31rO00 feei and one cargo of Re{woo4 with l92r000 feet. -unsold stocks on the public docks at San Pedro arnounted to 7r427rOOO feet on February lO the preyious week 8rO47,OO feet was reported. 65 lumbir vessels in the California rade were laid up on February 4, as compared with 66 the previous week, and one vessel, -the Missoula, is operating off-shore.
_ Douglas Fit-324 mills teporting to t{re Vest Coast Lumbermen's Association for the week ended January 30 opemted at 23.1 per cent of capacity, as compared to 2l..O per cent of capligy for the previous week and iO.O per cent for the same week last year. During the week ended January 27r 2O7 of these plants were relrorted as down and 1.2l as opetating. Those operating reported production as 45.7 per cent of their group capacity.
Current new business reported by 217 identical mills for the scme week was 36.6/s over production and totaled 816501000 feet more than the footage roceived the previous week. This is the foutteenth successive week that ord-ers have been in excess of production, the longest continuous pedod in at least ten years in which orders were reported in greatet volume than production. The present better relatio,nship between orders and ptoduction is due to the current low producion and an in. crease each week since January 1 in the volume of new busitess. Shipments for the week were 20.8 per cent over produc- tion. Unfilled ordets increased Er500r0o0 feeg new- export business was 550r0fi) feet more, and new domestic cargo orders were $(X)0rOOO feet over the previous week. New rail business remained approximately the same. Inventories as reported by 145 mills were decreased 1lrO00rOO0 feet during the week, and are 15.5 per cent less than at this time last year.
Productiono ordets and shipments of these 217 mrilla fot the week ended Jantrary 30 were rcported to t{re Association as follows: production 5819711960 feet: shipments 71r232rr34 feet; orders 8015641473 f,et.
Details of orders and shipments at these mills are as follows:
Orderc-Rail 22,3051569 feet; Domestic Cargo 3413221477 f.eet; Export 16,860,351 feet; Local 7rO76rO76 fe*. Shipments-Rail 2Or55Or24O feet; Domestic Cargo 2Er68t,54O feet; Export 14,924A78*f,eet; Local 7,O76O76 f.eet.* * ,r !r
Vith production remaining at current low levels lumber orders for the week ended January 30, reached the best relation-
ship to cut attained in recent history of the industry, excecding it by approximately 66 pet cent, according to repotts lla ceived by the National Lumber Mar$facturers'Association from 67O leading hardwood and softwood mills. Production of t{rece mills was 9612O5rOOO f.e*. Shipments also exceeded production by about 50 per cent. The previous woeL 693 mills teported otders 50 per cent above and shipmentcl46 per cent above a cut of 10O543,0@ feee tF{.*!f*rFt{.
The Southern Pine Association for the week ended January 3O, repotted new business from 107 mills as 24r59lr00/D fa (previous week 24,l50rofi) feet at t2O millc); shipments 2l'6091000 feet (previous week 24r9#rOOO feet) production 15r 906'000 feet (previous week 20r344rO0O f.eet). Ordem were 55 per cent above production and 14 per cent above shipments. Shipments were 36 per cent above production.
The Vestern Pine Asgociation reported new busines from 119 mills as 33,991,000 feet (previous week 12,2491000 feet at 122 mills); shipments 33,654,000 feet (previous week 32rE6Er00O feet); production 10,921,000 feet (previous week Ll,326rOOO feet). Orders wete 2lL pef, cent above producion and one per cent above shipmentc. Shipments were 208 per cent above production.
Reports f,tolnn 22O hardwood mills for the came wee& givc new busines aa t7rll4r000 feet, ot 76 pet cent above production. Shipments totaled t5r455r000 feet, or 59 per cent above production. Production was 91746r@O feet
Ray Anderson, General Furniture Company, Seattle, Wash., was a recent visitor at the offices of the California Panel & Veneer Co., Los Angeles, their Southern California representatives. Accompanied by Harry llanson, of the California Panel & Veneer Co., they called on the trade. Mr. Anderson also spent a few days in San Francisco, where he attended the Furniture Show.
{ Al Nolan, Western Sales Manager of The Pacific Lumber Co., San Francisco, left February 2 for a month's trip to Southern California and Arizona. After conferring with Gus Hoover in Los Angeles Mr. Nolan will spend some time calling on the trade with E. W. Gould, salesman in the Los Angeles territory and with D. E. Holcomb, salesman in the San Diego territory. He will then leave for Arizona, where he will call on the trade with Francis Pool, representative at Phoenix pf the E. K. Wood Lumber Co., Arizona sales representatives of The Pacific Lumber Co.
I NSALITE QUALITY PRODUCTS
Standard Building Boat&-Yn, Yr, a;o.d 1 o; Standard Lath-Y', 8l' , a d 1 "; SuPer LatF!l', y', a;o'd lt; Roof Iosulation, y' a;nd multiples thereof; Fire-Proofed Board-yr; Termite Board-Y'; !7all Board-r1"; Fire-Proofed Vall Boardrt'; Hard Board, Tile, and Acoustile. These are available in straight or mired carloads.
zTlO Provide the Lumber Dealer with an eyen more comPlete I line of insulating and structural products to fill a larger num' ber of demands and rcquirements, Insulite announces four NE!/ products: Super Lath, Vall Board, Fire-Proofed I7all Board' and HardBoard, in addition to its seven older,well-established quality products: Standard Building Board, Standard Lath, Roof Insula' tion, Fire-Proofed Board, Termite Board, Tile, and Acoustile.
f SUpnn efH A newly developed la th {24rx48'}which is sripped on two edges with galvanized metal fabric. This material combines eft' cient insulation with structural strength and, in addition, ofrers greater protection against plaster cracks.
2 VALL gOenO A new product, fa' thick adaptable for use as wal|board with a high degree of insulating aod sound deadening efficiency.
o J rrnr-pnOOrrO VALL BOARD A dual purpose board which "aa sound deadening and insulating eftciency.
1t{ rrenO nOenO. . . A versatile, new-process board adaptable to any use for which hard board is desired for such work as: concrete forms, toys, furniture, room paneling, ceilings, shelving, partitions, truck body paneling, etc.
EACH INSULITE PRODUCT,lS in all,was developed in the Company's own laboratories and is manufactured ia its own mills. Thus, the Lumber Dealer is able, through one sovtce, to obtain a perfected product for every insulatiog requirement.
Let us tell you about The Insulite C-o.'s LOOfi Lumber Dealer Distribution Policy . and give you the facts about the ever-increasing proft opportunities for the dealer who haodles the complete line of Insulite Quality Products Vrite today for this information and samples.
The guy who said that when the wolf came to his door he let him in and soon emerged wearing a nice warm wolfskin coat, has been outdone. The latest champion depression-beater is the fellow who said he was left an orphan at the age of nine months and had to battle for hirnself and make his own way from that time. When asked how hp got his start at nine months he said he crawled to a baby show, won the cash first prize, and was unbeatable from then on.
In the recent yu"r, a,rril, *ni"n our national wealth has increased about 600 per cent, our national cost of Government has increased about llfi) per cent. Not even our most notable spendthrifts have ever increased their living expenses as greatly as has Uncle Sam. We waste enough money in Washington-as compared with what we were spending for Government before the World War-to pay off our national debt in a comparatively short time. And our Government needs to do exactly what we have all individually had to do, that is, get ITS budget back where it belongs. And there will be plenty of trouble until we do.
'r**
The Chinese-Japanese muddle covers the front pages of the press these days, and Uncle Sam seems greatly interested and concerned. f guess I'nr, a little hard-hearted, and Uncle Sam isn't going to pay too great heed to my suggestions, anyway, but if it were ME, I'd get our American citizens out of the line of gun-fire, retire to a safe and sane distance, and say-"Sick 'em."
The other day there were two oil-field workers standing close to me in an elevator. One of them said to the other; "Found a job yet?" "Nope," replied the other. "Don't worry," said the first; "IJncle Sam will have a job for you in a few days." "What doing?" inquired the other. ..Shooting Japs," said the first one. "Ife'll have to bring them to Goose Creek, then," said the other. And everyone in the elwator laughed.
Surprising the number of indorsements that have come in for the opening paragraph of the Vagabonds last issue, in which a lumberman was quoted as saying he was hopeful for the future because "God in His time takes care of many things that we do not understand." Yet why SHOULD it be surprising? For certain it is that when man, after striving in vain by his own efforts and wits to overcome overwhelming odds, seems instinctively to turn for comfort and aid to a higher Intelligence.
One of the best, one of the wisest, one of the most useful men this or any otttrer nation has given the wmld for its greater glory, was old Ben Franklin. Ben used to say that the Power that made hirn and took care of him was perfectly capable of continuing that care; so why should he worry about the future or the hereafter? "And," B,en added, "the most acceptable service ure can render Him is doing good to His other children." Ben didn't pretend, with all his magnificent intelligence, to know much about this "Power", but he had perfect faith that whatever It was It had assumed the responsibility for him from the beginning, and was perfectly capable of continuing the job.
If all of us today had some of that simple faith of the great Franklin, we would quit trying to lift our.selves by our own bootstraps, and would emerge all the sooner from undesirable conditions. We need, all of us, to repeat frequently this quotation fronr, "The Game Guy's Prayer"; "Help nrre to rememb.er that You won't let anything come my way that You and I together can't handle."
The trouble is that it can be truthfully said of most folks what the fire-tongued Voltaire once said about women. It was related to him that a w(xnan of his acquaintance had become deeply religious, and Voltaire remarked: "\l[fhen woman ceases to be acceptable to man, she turns to God." ***
And now our Government turns its attention to the task of inducing this nation to quit hoarding its nr,oney. We respectfully recommend to those in charge of the work that they don't overlook putting the banks of the country on their mailing list. That's where this hoarding business started; and that's wherel
to end.
I'm very greatly enthusd over the prospect of what the Government Refinance Corporation may accomplish. That two billion dollars COULD be poured into the financial veins of this country in such a way as to develop an early and excellent condition of animation. It may easily be the proverbial straw that will strengthen the carnel's back so that the load will becomre lt*l. Ol contrast.
Think what it would mean if we could get the frozen CASH that the people of this country own, into circulation ! We have more than twenty-eight BILLIONS OF DOLLARS in the savings banks of this country. It is estimated that the safety deposit boxes, the old cupboards, and other
(Continued on Page 8)
Incorporated Feb. 14, 19OE
A. J. "Gurtt Russellts Outfit
Exclurivc Rail Reprcrentativer in Celifornie and Arizona for Central Coal & Coke Co. Oregon-American Lumbe.r,Co., .Vernonia, Ore.
Exclurive Rail Repreaentativee in Northern California for Creo-Dipt Company, Inc. North Tonawanda. N. Y.
(Continued from Page 6)
hoarding places contain probably enough more to make a total of thirty-two billions of dollars. Take the fear out of the hearts of the owners of that money and every man and woman in this country would be back to work in sixty days.
There will be an orsy :, ;";,", in this country some of these days, that will be just as definite as the present condition of non-spending. Human nature likes to spend Eroney, likes to buy things, likes to dress up, and fix up, and throw the dollars around. And within six months after we start up the prosperity hill there will develop one of the greatest spending eras this nation has known. Americans don't enjoy wearing out and running down all their possessions, and the reaction is going to be hot when it comes.
A man died the "an", ;r-** n* done rnore to prove the useful and practical application of advertising to selling than any other man in history-William Wrigley, the gum king. It was not the flavor, or the quality, or the looks, or the service behind Wrigley's gum that made Wrigley a naulti-multi-multi-millionaire. It was simply the advertisitrg. And no one knew it better than he did. And he never failed to give the credit where credit was due.
***
He said to his son, when he turned the management of the gum business over to him: "No matter what the condition of business-never stop advertising !"
*t*
He made rnany famous remarks about advertising. One of the most quoted was tlris: "I don't know whether advertising is an art, or a business, or a science. All I know is that when I advertise, I sell gumo and when I stop advertising, I stop selling gum."
*rF*
His case is more thoroughly demonstrable as an advertising miracle than probably any other in history. Other men have devised some certain product, given it an attractive name, wrapper, or sornething that appealed, and sold it to the world through advertising. But Wrigley did more than that. When he started advertising Wrigley's gum he owned nothing but a narne and a wrapper. He contracted the manufacture of his gum by people who had gum factories but couldn't keep them stocked with orders. He sold
gum first, then bought and delivered it. All he had was his name and his advertising. He spent a million dollars for advertising before he made any gum. And he has spent one hundred million dollars all told for advertising his nickle article. And he made probably that much by doing so.
Speaking of advertisi"*, n*O, " good one from Printer's Ink: "If you don't believe it pays to advertise, see how many of your friends can name the seventeen other amendments to the Constitution of the United States."
*t*
Sometimes I seriously wonder if this depression hasn't been getting us MENTALLY as well as financially. When I think of some of the stuff the American public apparently accepts and swallows of late, I can't help wondering. Often I turn the dial of my radio in the evening, and have my ear drums rapped and my reason violated before I can get off that particular patch of ether. Oh music ! Oh entertainment ! Oh news! Oh advertising! What crimes are committted in thy name ! *t+
Some of our national advertisers are thrusting upon us pitiful pap and ridiculous folderol that would turn the stomach of a Digger Indian; and it comes in such a variety of ways as must seriously strain the full capacity of a whole battery of off-balance mentalities to create and develop. As a fair example think of a screeching tenor that sounds like an unholy cross between the bray of an asthmatic burro and the caterwaul of an outraged tomcat, uttering discordant clamors and noisome maunderings in the name of news; and in fashion so egotistic that the listener instinctively grasps his nose firmly between the thumb and forefinger of one hand, while he madly whirls the dial with the other. :1. rF *
The question I ask myself-and ask it in fear and trembling-is, has the public mind really sunk to the moronic level that these money slinging adveftisers evidently assume? If it HAS, then indeed we have something to worry about in this depression. Fortunately for my own peace of mind I incline to the belief that the American public does NOT enjoy or appreciate such miasmic offerings, and that if the ether were so arranged as to work both ways, the outraged radio audience would drown out with hisses, cat-calls, and the "Bronx cheer", a lot of the highest priced programs on the air today; programs that reflect against our intellectual solvency.
There can be no community without homes. Emerson said that one thousand men make a camp; one woman makes a home. There are exceptions, but the rule holds everywhere. No subdivision grows without homes as its foundation. Business and industrial sites are without market until homes are contiguous. All lots increase in value in relation to quantity and quality of homes built. The home is an asset. Yet every home stands for individual initiative and enterprise. The home-builders' venture makes or mars the subdivision. He enriches the community. But the community, as such, contributes nothing financially toward establishing his home asset.
Public utilities become a necessity. Their resources require home consumption and home support. Their existence and support is a community liability. Their failure is deemed a public disgrace. However extravagant their equipment and administration may be, their plants, their product, their upkeep and their dividends come from the homes. The home is the asset.
Neither business nor industry has initial interest in schools, churches or other cultural features. Sometimes they claim exemption from responsibility. Occasionally they are hostile. Their own added populations must be supplied mental, moral and spiritual culture at the expense of the homes. Except in wise and honest administration, the community itself may menace the home in which it made no investment. Special assessments conclerning which the owner had no voice or informatipn puts the home into the delinquent tax list and clouds the title. It must be redeemed at excessive rates. If the community has a right to vitiate the title, with or without reason, it also has right to strengthen and preserve it and all it represents that is valuable to the community. Certainly it dare not become a parasite, feeding upon the vitals of the homes which gave it birth. 'The community can not afford to be a liability
which endangers its original resources. It is a good community only when it conserves and promotes the inherent rights of its citizens and of the basic influences in public and private life. The home never ceases to be an asset to be carefully conserved.
Chambers of commerce and promotional interests give financial aid to new industries, furnishing sites or otherriise encouraging them to make local investment. Cooperation is a vital human principal; but it has wider application than to business, nor can it long continue with only one party recognizing it. Advantages received not only justify but demand reasonable response. The citizen who, from personal pride or public spirit, improves his property promotes the good name of his community and advances the welfare of its citizens. But you look long before you find a community as such that has devoted itself to home building as a public industry. Many home builders are stopped for lack of a little money with which to complete this community unit. They assist in building beautiful public buildings at the expense of their own success. A far-visioned community might well incorporate a home-building department in its constructive program. A million dollars, the equivalent of its investment in a public building, could be invested wisely in homes. From five hundred to one thousand homes a year could be completed with an addition of one or two thousand dollars to the resources of good citizens who are building modest homes. As a rotary fund, with stated repayments, a home program could be maintained from year to year.
This would not be a cure-all. It would be subiect to abuse both in administration and in borrowing, just is public buildings too frequently prove to be excessive.investments; but it would furnish mental and financial relief to people who are adding stability to government by building on its foundations.
-Beverly Hills (California) Citizen.
Washington, Jan. 8.-Lumber stocks were reduced by approximately 2 billion feet during 1931, but a further reduction to the extent of approximately 4 billion feet during 1932 is recommended by the Lumber Survey Committee in its quarterly survey for the last quarter of 1931 just reported to the U. S. Timber Conservation Board. In this connection the committee calls attention to the curtailed market, lumber consumption having declined one-half since 1928.
Although some important factors in the industry "are apparently not participating in the effort to restore the lumber supply and demand question to a condition of reasonable balance," the industry continues to react favorably to stock reduction recommendations of previous r,eports, the survey states. Reduction during the last quarter shows more uniformity among the principal species than heretoIOre.
Among other recommendations the report suggests that lumber manufacturers consider the practicability of pooling of stocks. of consolidation of sales, and of deferred financing facilities which will stimulate building, especially farm and small residence building.
Recommendations of this latest report read:
First: That the reduction of excess stocks in the hands of lumber manufacturers be continued to the extent necessary to re-establish a reasonable balance between stocks and demand. For the industrv as a whole such reduction during 1932 should be approximately 3.8 billion feet.
Second: That manufacturers and groups of manufacturers examine their own, and the industry's, stocks by species and by items to ascertain whether item shortages in their own stocks are elsewhere available in surplus, thus avoiding the necessity of additional production of items already in surplus in order to replenish stocks of scarce items; and that in current production, diligent effort be made to avoid unnecessary additions to stocks of items already in surplus.
Third: That to the extent to which financial and commodity exigencies will permit, and with due regard in each region to seasonal production and demand factors, lumber production by individual manufacturers during the next six months be adjusted with view to the accomplishment within the year of the recommended regional reduction in stocks.
Fourth: That manufacturers in each region consider the practicability of pooling of stocks, and of such consolidation of sales as may offer sound prospects of added economy and flexibility in production and distribution; and, especially in the Pacific Northwest, the economic advantages of regional consolidations of ownership and operation.
Fifth: That consideration be given to the need and to the means of deferred financing which will stimulate additional prudent building, especially farm business buildings and small homes.
Sixth: That the Timber Conservation Board make, or cause to be made, further periodic surveys and reports on current and prospective lumber supply and demand, with suitable recommendations.
The report was signed by the full committee consisting
of Thomas F. Holden, F. W. Dodge Company; Frank M. Surface, assistant director, U. S. Bureau of Foreign and Domestic Commerce; M. W. Stark, lumber and coal economist; Calvin Fentress, president, Baker, -Fentress & Co., and Wilson Compton, secretary and manager, National Lumber Manufacturers Association.
In addition to the usual reports on manufactures of lumber and allied products, the Bureau of the Census in its 1930 Census has gathered data pertaining to distribution of lumber sales during L9D by manufacturers, wholesalers and retailers, according to the Lumber Division of the Department of Commerce.
Distribution of sales by value of the plants in the 1og, lumber and other timber products industry shows channels used by the plants in the United States engaged in producing these products and includes logging camps producing logs, bolts and rough products as hewn crossties, poles, posts, mine timbers, wheel and handle stock, excelsior stock, etc.; sawmills producing rough lumber, laths, shingles, staves, etc., and other products from logs and bolts; and planing mills operated in conjunction with sawmills. These data show number of plants, total sales by value and sales by value to the various distributors or consumers, by states. These reports will be available in printed form at an early date.
General wholesale trade reports are now available for cities of 100,000 population or over and include number of establishments, net sales 1929 by value for lumber and building material (other than metal) wholesalers. This group is broken down into 11 subdivisions, among which are lumber; lumber and millwork; millwork; 4nd roofing materials (nonmetallic). General state reports will eventually be issued covering the states as a whole but not showing smaller cities. The state reports will show 14 subdivisions under the lumber and building materials group, along which will be lumber; lumber and millwork; and millwork.
General retail trade reports are now available for cities of 10,000 population or over and eventually will be available for municipalities of 1,000 population orover. A report on general retail distribution in the U. S. is now available by counties and cities over 10,000 population showing for the lumber and building groups the number of stores and sales by value, but it is not broken down further. The individual general state reports break down the lumber and building group to show lumber and building materials at retail (including roofing) ; lumber and hardware; and roofing sales by value. The individual city reports covering retailing in general have a similar breakdown when such is possible without individual disclosures.
For the various types of business covered in the general Census of Distribution Reports the establishments have been classified according to the major line of merchandise handled.
AT LAST and for years and years you can depend on a source of uniform, customer satisfying posts.
Explanation:
Poots have been a pretty uncertain item. Sometimes you tract. This cantt be logged out, but it can be used for were lucky. Because posts were made from odds and en& postc that ratirfy. and had no cettain source they were sometimes good; This new tract cennot be logged, but is de$ined to consometimes diragpointinS tribute a chapter to Poot Hio-tory. It will be called THE Vhen our "Bull Creek fat" timber was induded in the MIRACLE OF SHIPMENT AFTER SHIPMENT OF Statc Pad< System, we took in exchange an inaccessible UNIFORM POSTS.
",-ryK You know how your cash customers Aj/ et al pick out the good posts h and leave you with a mess of culls. F# Palco pedi'greed postsare 66good to the last post'' 6ffiflvsn the last post goes. Yes suh ! When you get the posts people want you to adopt the old sales slogan: *Post 'emthere's a reason."
- Merchandising ideas and plans dominated the program at the annual meeting of the West Coast Lumbermen's Association, held at the Winthrop Hotel, Tacoma, -Wash., on January Di,1932.
- Grade-marking, research, advertising and fabrication of lumber were recommended by the speakers. A summary of the recommendations might be made as follows:
1. Lumber to hold its own in competition with other materials, must become a more standardized product.
.2. The industry must grade-mark its products for the city architect, engineer, building and loan association, and other specifiers, or it may expelt to lose a large share of its present volume in the home-building field. -
3. The most serious competition lumber has ever experienced in home-building is expected to develop through mass production of steel houses, and the best immediale fighting point West Coast lumber can ofier is dry dimenslon.
4. Our markets have moved. Formerly the farm and small town accounted for large quantities-of lumber consumption. The bulk of the people in the United States have shifted to cities or thickly populated metropolitan areas. In these areas, lumber must meet intensive competition from other materials.
5. Research to find new uses for lumber and better wavs for its employment in older uses was one of the unanimous recommendations. Mill fabrication of timber for bridges, oil derricks, airplane hangars and heavy duty building was urged.
The trustees and officers elected to serve during 1932 were as follows:
Northern District-H. A. LaPlant, Skagit Mill Co., Lyman,'Wash.
Everett District-H. W. Stuchell, Eclipse Mill Co., Everett, Wash.
Seattle District-E. C. Stone, Stimson Mill Co., Seattle, Wash.
Tacoma District-R. J. Sharp, Mountain Lumber Co., Tacoma. Wbsh.
Chehalis-Olympia District-C. H. Kreienbaum, Reed Mill Co., Shelton, Wash.
Willapa-Grays Harbor District-Frank W. Byles, Clemons Logging Co., Montesano, Wash.
Columbia River District-J. D. Tennant, ber Co., Longview, Wash. Long-Bell Lum-
Portland District-W. B. DuBois, Bridal Veil Tbr. Co., Bridal Veil, Ore.
Willamette Valley District-Chas. Snellstrom, Snellstrom Bros., Inc,, Eugene, Ore.
Oregon Coast District-R. T. Moore, Moore Mill & Lbr. Co., Bandon, Ore.
Vice-president for Washington and member of the Board of Trustees-Major E. G. Griggs, St. Paul & Tacoma Lbr. Co., Tacoma, Wash.
Vice-president for Oregon and member of the Board of Trustees-M. C. Woodard, Silver Falls Tbr. Co.. Silverton. Oregon.
Treasurer and member of the Board of Trustees-R. W. Vinnedge, North Bend Timber Co., North Bend, Wash.
Trustees at large-F. R. Titcomb, Weyerhaeuser Timber Co., Tacoma, 'Wash.; C. H. 'Watzek, Crossett Western Co., .Wauna, Oregon; C. Stuart Polson, Polson Lbr. & Shingle Co., Hoquiam, Wash.
Honorary trustee-R. H. Burnside, Porfland, Oregon.
The election of president of the Association was deferred until the next meeting of the Board of Trustees.
J. D. Tennant, Long.Bell Lumber Company, Longview, Wash., president of the Association, addressed the meeting on what the Association has done for the West Coast lumber industry during 1931. A digest of Mr. Tennant's address appears elsewhere in this issue.
Col. W. B. Greeley, secretary-manager of the Association, Seattle, 'Wash., talked on the opportunities for the Association mills in pushing grade-marked lumber, the development and merchandising of dry lumber, with reference to holding their markets, meeting the competition of steel houses, etc., and the fabrication of lumber at the sawmills.
Our future lumber markets in relation to population trends and building requirements; the changes in lumber use due to the concentration of people in the metropolitan areas and to the loss in rural mafkets was discussed bv R. J. Sharp, Mountain Lumber Company, Tacoma, Wash.
"Is the Lumber Industry Worth Saving?" was the subject of I. N. Tate, general manager, 'Weyerhaeuser Sales Company, St. Paul, Minn. Mr. Tate's address appears elsewhere in this issue.
J. E. Mackie, engineer, National Lumber Manufacturers Association, Portland, Ore., spoke on the development of building codes and what they signify in the use and grading of lumber. The development of the West Coast Lumbermen's Association grading rules, important changes contemplated in the next revision of thg rules, and the value of the services of the Association Department of Grades to West Coast mills were points covered in the remarks of L. A. Nelson, in charge of the Department of Grades, West Coast Lumbermen's Association, Portland, Ore.
What the builder and specifier wants in lumber was discussed by Major O. A. Piper, assistant city engineer, Seattle, Wash., and R. E. Borhek, a leading Northwestern architect, Tacoma, Wash.
Chester L. Hogue, in charge of the Trade Extension and Field Service, West Coast Lumbermen's Association, Seattle, Wash., described the work of the Association in promoting timber construction for local projects and public improvements, its opportunities and what the industry can do to take advantage of them. Opportunities for more effective cooperation between lumber manufacturers and retail dealers, including lumber distribution practices and creation of more business was discussed by A. J. Hager, president of the National Association of Retail Lumber Dealers, Detroit, Mich. Following the address by Mr. Hagar, a resolution was unanimously passed: "That the West Coast Lumbermen's Association go on record as supporting and endorsing the National Lumber Distribution Code."
A resolution expressing the appreciation of the earnest effort of Victor H. Beckman in behalf of the lumber industry of the Pacific Northwest, during the years of his secretaryship from 1901 to 1910 and of his continued interest up to the time of his death, on December 10, 1931, and expressing sympathy and respect to Mrs. Beckman and their children, was unanimously passed.
The remarkably consistent and aggressive program of work that has been carried dn some fifteen years was discussed at the annual meeting of the American Walnut Manufacturers Association, held in Indianapolis on January 21. This complete program of work involves 31 major projects, including trade extension work, national advertising, and similar activities.
The annual financial statement, which showed a remarkably healthy condition, together with the annual report of the Secretary, were followed by a careful discussion of general plans for the coming year. The following officers were elected for the ensuing year: President, C. B. Stem, Pickrel Walnut Co., St. Louis, Missouri; First Vice-President, V. L. Clark, Penrod, Jurden & Clark Co., Kansas City, Missouri; Second Vice-President, Roy Amos, Amos-Thompson Corporation, Edinburg, Indiana; Treasurer, S. C. Brown, Dayton Veneer Company, Dayton, Ohio; Secretary, Burdett Green.
George W. Hartzell, "IJncle George", as he is well known throughout the industry, retiring president, was presented in a most interesting and expressive rvay by Charles H. Barnaby of Greencastle, Indiana, a beautiful walnut gavel, bound in a suitably engraved silver band.
In going over those activities which the Walnut Association will emphasize during the present year, consideration was given to its carefully prepared national advertising program. Likewise, plans were made to continue such activities as the splendid series of informational bulletins which have recently been published, namely, "Walnut in French Provincial Furniture." "Walnut and the Periods of the Louis," "Walnut in Early American Furniture," "A Measure of Walnut's Popularity," and "Building Customer Confidence," as well as "The Story of American Walnut," the seventh edition of which is already practically exhausted. Among its other activities, the veneer branch of the walnut industry is now working on a most progressive plan-the development of standard specifications or grades ror veneers.
In St. Paul's Cathedral, Los Angeles, on Friday afternoon, February 5, Miss Renee Lafond, of Biarritz, France, rvas married to William H. Morrison, of Los Angeles. Mr. Morrison, a popular member of the Southern California lumber fraternity, has been connected with the lumber business in Los Angeles for a long period and is District Manager of the Weyerhaeuser Sales Company. They will make their home in Los Angeles.
Arthur Twohy, well known Los Angeles wholesale lumberman, underwent an operation at the Monte Sano Hospital, Los Angeles, on Saturday, February 6. He is reported to be convalescing nicely. During his absence {rom business, J. J. Brown, his sales representative, will call on the trade, and Miss Helen Rowan rvill be in charge of the office.
Howell Baker, president of the California Panel & Veneer Co., Los Angeles, has returned from a business trip east, where he visited the various firms his company represents in the Southern California territory. His itinerary included stops at Chicago, Louisville, Omaha, St. Louis, Milwaukee, and Algoma, Wis. He made the trip both ways by airplane.
*-Included in Los Angeles totals.
From time to time the Lumber Division receives trade advices pertaining to the confusion which often arises in foreign markets as to "common names" for American woods and certain foreign woods, according to a statement made by Mr. Leighton H. Peebles, Chief of the Lumber Division of the Department of Commerce.
On account of similar common names for woods, exporters and importers often find themselves perplexed. For example, Northern European pine (Pinus sylvestris) is commonly termed in Europe "redwood." This pine is similar to the Norway pine of our Northeastern and Lake States and is not related in any way to our California redwood nor does it have the same characteristics. California redwood is known to be resistant to decay, insect attack and fire whereas European "redwood" must be treated to give this protection.
Another illustration is European spruce (Picea excelsa) which is ordinarily called "whitewood" in Europe, yet it is an entirely different species from Ameri,can yellow poplar which likewise goes under the name of whitewood bbth in foreign markets and in certain sections of the United States. American exporters ate urged by Mr. Peebles to do more sales promotion work abroad and not permit conflicting trade names for woods to influence competition. A cleai understanding on the part of a foreign customer as to the particular,characteristi'cs and value of American woods will assist considerably in averting price competition with dissimilar species of wood.
George T. Gerken has been appointed general manager of the Sunset Lumber Co., Oakland, succeeding Gerald G. (J.rty) Pearce, who recently resigned.' Mr. Gerken, who assumed his new duties January 15, has been associated with the various companies of the Chas. Nelson Co. interests for 25 years. He was recently in charge of the pipe and cross arm departments.
In May, 1929, the Tilden Lumber & Mill Co., National Mill & Lumber Co.; and Pacific Tank & Pipe Co. were merged with the Sunset Lumber Co.
Philippine sawmill production by 43 mills during October 1931 amounted to 15,116,000 board feet.compared with 15,440,000 feet in September, a decrease of2 per cent, states a report from Trade Commissioner E. D. Hester at Manila to the Lumber Division of the Department of Commerce. Production in October l93O wat 13,673,0m feet. The Lumber Division understands that these statistics cover -approximately 90 per cent of the total Philip- pine sawmill production.
Mill inventories in October 1931 increased to n,gl0,W feet from Dp6i9,W feet in September. In October 1930 inventories were 49,757,000 feet.
Bv J. D. Tennant, President, \Uest Coast Lumbermen's Association
Digest of Address Delivered at the Annual Meetins ofthe \7est Coast Lumbermen's Association held at Tacoma, Wash., Jonuary 29,1939
"I should like to repeat again some of my remarks. of a year ago, 'Where Do We Go From Here?' I am saying this in the same friendly spirit that applied a year ago' and I would likewise like to repeat the recommendations at that time, that we develop an industry organization as complete as possible to study our marketing opportunities thoroughly, and to so organize our manufacturing and sales policies that a profit may be had from our efiorts. The day of the individualist is passed in modern industry. The forces of competition will take market afler market away from us unless we organize and consolidate our plans to fight aggressively as a unit for a place for our products t'W"
have in the West Coast Lumbermen's Association the necessary framework on which to build the kind of an organization most suitable to our common manufacturing an-d marketing needs. The Board of Trustees represents each district, with three additional at large to serve the industrv as a whole, and three other trustees representing special gror.tps, such as millwork, cedar lumber, and treated timber products. The trustees serve without compensation; arl faithful workers who may be depended upon to give profitable and interested attention to the problems of the industry.
With your secretary-manager, Col. W. B. Greeley, and working-under his direction, is a staff of men and women trained-to furnish service in manufacture and grade supervision, traffic negotiations, statistical records, engineering guidance, trade extension activities, literature writing, advertising and publicity. All of these are the proper functions oia group organization working for an industry.
By careful planning and sound administration, Col. Greeley has carri6d our Association's work through two. years of most difficult and trying times; through a period of shrinking income-due to the depressed conditions surrounding our industry-and yet the year just closed-finds us with-a sound financial structure and with some $30,0@ on hand This has only been accomplished by the means of a detailed and rigid budget system worked out to a definite conclusion twelve months in advance'
Your Association during the past three years has become a most efficient collector and disseminator of important facts. During the year just closed we have trad three major {act-finding and fact-explaining jobs, and these were handled by Colonel Greeley and his staff.
These three important undertakings were:
1. Collecting facts to enable a group of western lumber manufacturers to meet with and properly present to the presidents and traffic vice-presidentq o! the seven western iailroads, the economic position of the West Coast lumber industry and its needs for a reduction in freight rates.
2. For the United States Tariff Commission-in March Colonel Greeley appeared before the United States Tariff Commission in Washington, D. C., and after giving direct testimony, was asked to prepare in the form of a brief the facts and charts presented. The brief totaled with the charts about 100 pages of type written material which was practically composed of all of the facts dealing with the financial position, operating conditions and sales opportunities of our mills, loggers and timberland owners of westertr Washington and western Oregon.
3. For the Timber Conservation Board-in June Colonel Greeley appeared before the Timber Conservation Board in Washington, D. C., to present another brief entitled, "Problems and Needs of the West Coast Lumber Industry," in an effort to help the government to get a correct understanding of the principal difficulties of the West Coast lumber industry. Out of this understanding is expected relief in some measure from the present restrictions of the Sherman Anti-Trust legislation.
Colonel Greeley was called on to make an address December 6, 1930, before the Western Division of the Chamber of Commerce of the United States at Portland, Oregon, on the problems of the West Coast lumber industry. In this talk-delivered before business experts, he made an analysis of the lumber industry's problems and pointed out that stability could not be obtained without consolidation of properiies or permitted concerted action by individual owners.
Colonel Greeley developed the thought in this address that there is a big difference, in public interest, between" the natural resource industries and the other industries which should be cohsidered in the law of the land. He pointed out that the lumber industry carried reserves of materials in which the public has a present and a future interest, and that, in his judgment, changes should be rnade by amendment to the anti-trust larvs to permit an industry such as lumber to regulate, with proper hnd legal safeguards, its own production. He said, "I regard it as timely for the business interests of the country, as represented by the Chamber of Commerce of the United States, to develop a workable Dlan whereby the natural resource industries can fneet thi public ott a common ground of mutual interest and benefit.'.' A plan, as sugg'ested, has since been developed by the Chamber.
We are hopeful that with the national Chamber of Commerce and many other important groups now lined up in favor of an amendment which will permit group planning of production by these industries that the necessary changes will be made in the anti-trust laws this year. If and when this relief comes, we may take the credit for a large share
in- s_tarting powerful political forces operating in sympathy with the needs of the natural resource induitries.-
The Association's program in connection with retail lumber dealers has been to assist in every way possible in their local merchandising problems. This has been done through visits of fieldmen, distribution of literature and the publication of the Association's newspaper, "Big Trees." -
We have been forced, due to the necess-ity for economy in our Association budget, to discontinue I considerabl'e part of our field work, and our monthly retail dealer newsPfper. -In the meantime-or at least until the trade promo- tion efforts of ours may be begun again-I would iecommend directly to all lumber manufacturers in the West Coast territory, that they make every individual efiort possib_le,through their sales connections, to encourage inaividual retail lumber dealers to go out and get business by farm-to-farm and house-to-housi solicitation with adequate service in estimating and figuring jobs. This program has been emphasized in recent months tfrroughout-the] western part of the country before retail dealei groups by Mr. Flartwig in the name of your Associationl t stroufa tite to have all of us take a personal interest and push the idea of retailers developing new business particularly in the spring and summer of. 1932 because we are facin!, at this time, another period of low volume of building. All West Coast manufacturers should instruct their salei representatives to study up on this matter and pass the infbrmation gained along to their retail dealer friCnds.
We need to work closer with the retail lumber dealer, and we need to encourage him in the belief that we are willing and anxious to work with him as an Association.Our Association, following the lead of Southern Pine and other regional assqciations, and the National Lumber Manufacturers Association, on October 28,by a unanimous vote of the Board of Trustees, approved in full the National Code of Lumber Distribution which was developed in conference between representatives, manufacturers-, distribut. ors and retail dealers, as a trade practice code for the lumber industry.
I should, therefore, like to recommend to the members of the West Coast Lumbermen's Association, that each of us follow directly and in every particular the articles of the National Lumber Trade Practice Code. Otir Trustees believe that if our mills, individually, will approve and live by this Code in their sales, that the leiding retail lumber dealers of the country, most of whom are mlmbers of the various retail associations, and active in support of the code, will find it possible to place their ordCrl with Association mills in return for this protection in their own local territories.
Purchases of lumber by cities, counties and states at times have been large but the general tendency in public works during recent years has been toward the use of
materials other than wood. We can see this almost on every hand in our own state, county and city buildins oroBlarys.. It is our thought that siles efioris witn iu^UUc officials would be far mole effective if backed up locaily by groups of interested retail lumber dealers, as-well ai fv manufacturers and their employes. In this connection therl is a point that I think we have too long overlooked and that is the interest that those employed wlthin the industrv should take in matters of this ki;d if properly presented to them, and the benefits that might be-obiainidl I am sure, would be most surprising to us all.
The Douglas Fir Plywood Manufacturers are now enter- ing th.eir sec.on-d year of national advertising. Advertising rnsertrons of the new campaign are scheduled in twenty magazines going to architecti, contractors and builderi. carpenters, woodworkers,- speculative builders, display men, concrete operators, manufacturing designers and eiec-utives, manual trainin-g_ ins-tructors, etc.-in fact, every importani wood-using field will be reached. Approximalely 34,000,- 000 sales messages will be delivered,-or more ihan'four tlmes. as many as were provided by their advertising last year.
An igrportant feature of the year,s program is a series of cash offers and contest awards in tfe v:arious consuming fields, totaling $6500, to be paid for practical ideas incor-- porating the use of Douglas fir plywbod in home decoration,. building construction, cabinet work, carpentry, etc. In addition to its advertising and sales promotional activi_ ties, the industry's laboratoiy reseaich ind technical fact- finding cam-paign, inaugurated last year, will be continued.
Douglas fir plywood.mills spoqsoring the cooperative in_ dustry -program. are: Aberdeen Plywood Compiny, Aber_ deen, -Wash.; Aircraft ?lywood Company, Seattlej Wash.; Buffelen Lumber &^_ Manufacturing- Company, f""o-"i Wash.; Henry McCleary Timber-Co*prtv.'McClearv. Wash.; M and M Plywood C_ompany, Lbngview, Washli p]rmpia Veneer Company, Olyripii,' Was:h.; O..go" d Washington Plywood Company,-Tacoma, Wash. ; peierman Manufacturing. Comqany, Ja!9ma, Wash.; plilock Cor_ poration, Portllld, Ore.; Robinson Manufacturing Com_ pany, Ev_erett, Wash.; Vancouver Plywood Compariy, Van_ g_o_uvgr, Wash.; Washington Veneei Company, Oiympia, W.1_sh., and Wheeler, Osgood Company, Ticoma, W"rfi. __-"Remodeling old homes and busineis buildinss is verv likely to be t!: mainstay of. 1932 building trades-activit[J, and because Douglas fir plywood is an Jdeal modernizine material we think 1932 is made to order for widenine iti markets," states A. R. Wuest, chairman of the "*."iti"" committee of the industry's cooperative organization. -
Bissell Lumber Co.
Netdeton Lumber Co.
Panlcrat'z Lumber Co.
Seattle Export Lumber Co.
Stimson MilI Co.
West Vatenvay Lumber Co.
CARGO SHIPPERS
Rough Green Clears--{ommons-Vorked Uppers CALIFORNIA REPRESENTATIVE
.B*gioning February lStho we will package all roll rooi venient wrapping that is practically self.removable ! Rer most original feature of roll roofing manufacture io y Since we always maintain the highest standard of roofing itself . . . we decided to improve the pack"g*. we are over Red Seal at either end . . . and Jhe Red Seal Openers are an exclusive Pioneer feature, use, youoll wonder why no one thought of it before. B today, as in the past, Pioneer eontinues to lead io p gress by giving its customerg exclusive sales advantage that make it worth while to
you'll be as the red and enthusiastic as white cord...
55Build the furture of your buslness wlth Ploneeret
with a new, conOpeners-the II now reaoYr J in Pioneer roll when you see it, You merely pull slips off!
In an article published in the California Lumber Merchant Jan. 15th I made the statement that we wouldn't follow Moses if he should appear for the purpose of "leading us out of the Wilderness." I stated if we all had the inclination to follow, that Moses would appear. Moses has appeared. I sat next to him at a lumberman's dinner last week. He has everything, ability, integrity, courage, enthusiasm, leadership, the confidence of everyone, experience and is the biggest man I have ever known in the lumber industry. He has been with us all the time. Strange I didn't recognize him sooner. He doesn't wear flowing robes and sandals and have his hair hanging down: his back, and never toots his own horn. That's why you haven't recognized him either. Moses' name in daily life is Harry Lake, the man who has done more directly and indirectly for the lumber industry of California than any dozen other men. Generous to a fault, he has given his time and boundless energy to us in his capacity as President of the California Retail Dealers' Association without, I am told, one red cent of compensation. He can and will lead us if we will follow.
What's that you say ? Harry and I are trying to cook up something for his ben,efit ? Not a bit of it. He doesn't know I am writing this. He will be as surprised as anyone else when he sees this. No one knows better than he what we need here to correct our ills. He knows what we need and how to get it. I am for him. I am today writing him as follows:
"Dear Harry:
"We want you to take the leaders'hip in devising some plan of operation which is fair to all. Whatever you devise and sponsor is good enough for us. Here-
with we tender you. our support and offer whatever asslstance we can glve.
Hayward Lumber & Investment Co."
Please each of you write Harry, P.O. Box 6, Garden Grove. Merely say "Amen." Not tomorrow. Today. Let's start something. Let's flood him with assurance of support, just like a movie star is smothered with rnail from the movie fans.
Are you with me? If so, please read just a little further. Harry is a man of whom we all should be proud. We should honor him for what he is and thank him for what he has done for all of us. Honestly, it would be hard for me to estimate in dollars and cents what he has' done for our firm alone. I have something to suggest. The finest watch that mere money can buy with the inscription in the back, "To the finest lumberman of us all." I think Harry would be proud of such a watch but prouder still of the sentiment that went with it. I am attaching to this article as it goes in a check made to "California Lumber Merchant" marked "Lake Appreciation Fund." Come, join the parade. Send in your check if Harry has ever done anything for you.If you can't give spontaneously, don't give at all. You won't be asked for money by anyone. It must be given of your own volition, during hard times too, notps a reward, but as an expression of our appreciation of him, what he has done and is doing.
Gentlemen, it shouldn't be a watch. It should be a brand new Lincoln. If we gave him one it would be worn out in service for us.I'll bet whatever car he has now is half worn out chasing up and down this state doing what neither you nor I would do, working hard for us all in a constructive $/ay. Here's to Harry Lalie, the finest lumberman of us all.
Washington, D. C., Feb. 9.-A new leaflet that contains the latest figures on insulating values of building walls prepared by the National Lumber Manufacturers Association in lieu of information heretofore available in its publication, "The Cost of Comfort" (now out of print), is available upon request to the Association's Publication Department.
"The Cost of Comfort" was compiled in 19?8 to furnish architects, engineers and prospective builders with factual data as to heating costs and the new four-page leaflet brings up to date the facts in the original publication for securing economic heating costs.
A two-page inner spread tabulates the costs for walls and heat radiation, based on the average material prices and labor rates for fifty-five cities in the United States in 19?8, and. although a general change in labor and materials costs has become effective since that time, the relative costs of construction types appear approximately the same.
This latest information has been printed in form to be inserted into the new booklet of the Committee on Wood Utilization, Department of Commercs-r'flssss Insulation."
Portable radio broadcasting and receiving sets have just been perfected by an officer of the U. S. Forest Service in Portland, Oregon. A sixty pound set has been perfected that will broadcast the voice for ten miles and send code messag'es twenty miles through'dense timber in mountainous country, and a ten pound set that will send code messages twenty tniles. Neither set requires a ground wire, and they are ready for use as soon as the antenna are upThe larger set is designed for forest service fire lookouts on high peaks and the lighter one for fire guards and patrolmen.
Francis Skewis, field representative of The Plylock Corporation, Portland, Or'e., iecently spent two we6ks calling on the retail lumber dealers with G. F. Bonnington and J. C. Snead, Jr., salesmen for WendlingNathan Co., San Francisco, who are exclusive Northern California distributors of Plylock Wallboard.
Mr. Skewis also visited the Los Angeles territory, and went East from there on a field trip.
Red Seal Openers, an entirely new and unusual method of packaging ioll roofing that eliminates the difficulties qf opening iuch products, ind the frequent waste of material damaged by the use of knives or other tools used to remove the wiapper, is announced by the Pioneer Paper Company.
The n-ew Red Seal Opener is so designed that it may be removed in a fraction of the time formerly required to unwrap roll roofing. The entire wrapper slips off intact, without damage to the material beneath. In developing this remarkable improvement, innumerable experiments were made by the tompany with various methods of wrapping. Finally, an ingenious process was devised wherein a cord, held by two red seals at either end of the roll, was incorporated into the wrapping. To open the roll, it is only necessary to pull the cord held in place by the seal at the top or bottom of the roll, and the wrapper is slit from one end to the other and falls away, intact.
This new feature has been added to the packaging of all Pioneer Roll Roofing as an extra sales advantage for Lumber Dealers of the West. There has been no increase in the cost of the product, the entire expense of the added operation in the packaging of the product being borne by the Pioneer Paper Company. J. H. Plunkett, general manager of the company, states the new package has already met with unqualified success wherever it has been demonstrated, and that roofers are. enthusiastic over the time-saving advantage and the elimination of material damage effected by the improvement.
All future roll roofing shipments leaving the factory will be equipped with Red Seal Openers. Advertising is being employed to familiarize the roofing concerns of the West with the outstanding advantages of the improvement. Red Seal Openers are an exctusive Pioneer Paper Company feature.
Previous to the early part of 193O, the chief sources of Chilean plywood impoits-were Austria and Czechoslovakia, mostly trans-shipped through Hamburg, states a report from Assistant Tiade Commissioner O. J. Libert at Santiago, Chile, to the Lumber Division of the Department of Commerce. However, the market changed when shiprrtents from Russia were ofiered in Chile at lower prices.
Chilean plywood demand is now mostly for Russian alder and birch;-while gaboon supplied by France, Germany and the Netherlands meets a fair demand. Occasional orders are placed for Douglas fir plywood fabricate4 in GermanyDuring 1930, accoiding to official fig-ures, Chile imported 5OB metric tons of plywood from 14 different countries compared with 891 metric tons in L9D from 1O countries. Imborts from Sweden in 1930 showed over a 70 per cent deiline under l9D by weight and value, while imports from Germany increased nearly 500 per cent by weight and value, which ii said to be due largely to Russian trans-shipments through Hamburg. Likewise, plywood from Argentina increased in 193O, riported locally to be of Russian origin.
Chile ofiers a comparatively small market for veneers, total 1930 imports belng 46 metric tons. The demand is mostly for mihogany, oak, and walnut supplied mostly by France and Germany.
The most important outlet for plywood and veneer in Chile is the furniture industry. However, plywood is also used for paneling, doors, bottoms and backs of theater chairs andrailroad car finish. It is found indispensable for interiors of auto busses. One of Chiles leading architects specified plywood for doors and wall panels.
- To int?oduce high class American plywood in Chile would require considerable pioneer work and actual demonstration of its points of superiority over cheaper plywood from other souices. Foreign competition confronts the interested American exportei to Chile and the answer is said to be to ofier intermediate grades of plywood and backing up local concerns with effective advertising. The Ameri' cin trade commissioner's investigation of the Chilean plywood market brought out two trade opportunities for the sale of Douglas fir plywood.
The inalienable right of the fair sex to copy male fashions caused the death of two does during the hunting season recently ended. Decorated with fine sets of antlers with from 26 to 28 inches spread, these two does were t'he envv of their sisters in the Devils Garden district of the Mof,oc National Forest until two hunters mistook them for bucks and inadvertently ended their advanced fashion show.
In these 1932 days quick service is a most import' ant factor in your business. Our facilities enable us to furnish the lumber items you need without delay. Try us for your next car.
Our Motto: "Promise Less-Do More"
Uncle Ephriam Samson was a Deacon in the local church and a man who was known far and wide for the genuine character of his religion.
He had eight children, did Uncle Ephriam and Aunt Sarah, and they pointed proudly to the fact that they had not strayed away from the old time religion, but had named each and every one of those eight children well known Biblical narnes.
When the ninth baby showed up Uncle Ephriam announced that they would follow their usual custom of naming the child from the Bible, but for a few weeks they took
the matter of choosing the name under very serious consideration.
One day Uncle Ephriam met the Preacher, and the latter asked if the}' had decided as yet on the baby's name.
"Yassuh, Pahson, we hasr" answered Uncle Ephriam; "an'we has guv him de good ole Bible name, V.V."
"V.V.?" said the astonished preacher. "Why Uncle Ephriam, dey ain't no sech name as V.V. in the Scripchutr" What you got dat V.V.?"
"'At's jes de initials," replied Uncle Ephriam, with dig- nity. "His full name is Verily, Verily."
To stimulate activity in the remodeling and repairing of homes in their community, the Santa Cruz Lumber Co. and the Norton-Phelps Lumber Company, of Santa Cruz, Calif., are running advertisements in the local paper, The Santa Cruz Sentinel. In their advertisements they are advising the home owner that now is the time to remodel and repair as the present prevailing prices of lumber and building materials cannot last much longer.
The annual meeting of the Western Pine Association will be held at the Portland Hotel, Portland, February 18 and 19. A large attendance of members is expected.
Chicago, Ill., Jan. 25.-The head offices of the American Farm Bureau Federation here continues to rely upon the agricultural engineering service of the National Lumber Manufacturers Association for information regarding the use of lumber on the farm. Hundreds of inquiries received from farmers are forwarded to the National Lumber Manufacturers Association for dispgsition. The inquiries are usually of a definite character and result in the effective distribution of a large number of the Association's publications pertinent to the subject of farm uses of lumber.
M. L. "Duke" Euphrat, of Wendling-Nathan Co., Francisco, returned recently from a week's business to Portland. San trip
A new company has entered the building material field, and will soon place on the market a high quality cane fiber structural insulation under the brand name CANEC. This new concern, known as Hawaiian Cane Products, Ltd., has just completed the erection of a modern manufacturing plant at Hilo, Hawaii, where its product will be manufactured for distribution throughout the world. Head sales offices are maintained at 215 Market Street, San Francisco, California, with William L. Rawn as general sales manager, eastern sales offices are at 165 Broadway, New York.
Walter G. Stromquist has been appointed Eastern Sales Manager and will make his headquarters in the New York office.
The Hawaiian Cane Products, Ltd., says CANEC consists of the usual popular sizes of board from f" to I" thick, as well as insulation lath. It will be distributed solely through a selected list of lumber dealers, sales being made by the company in car load lots directly to the dealers for redistribution in the respective territories. A staff of well trained salesmen and contact men will be maintained in every section in which the company operates. Advertising of the company's products will be carried on through local trade journals and newspapers. The company wlll also conduct an intensive direct-by-mail campaign for the assistance of the dealers.
Adequate warehouse stocks will be maintained by the company at strategic points, enabling prompt service to dealers in their respective territories.
Redwood greenhouse fats end fern boxee are profit earning itemo.-- Your nurseryman will insist on Redwood because it is the most suitable wood for thic PurPos€.
Total lumber production in British Columbia during 1931 amounted to 1,948,4M.000 board feet compared with 2,63,751,000 feet in 1930, a decrease of.7I5,347,W feet or about 27 pet cent, according to official returns made to the forestry branch of the Department of Lands, states a report from Trade Commissioner E. G. Babbitt to the Lumber Division of the Department of Co_mmerce.
Saw log production.in B. C. during 1931 amounted to 1,719,n8,W board feet compared with 2,331,798,ffiO feet in 1930.
Total waterborne (by vessel) shipments from B. C. during 1931 aggregated 592,343,877 board feet, of which 566,LDpfu feet was lumber and sawn timber and 26,214,677 feet was in logs and bolts. The total for 193O amounted to 757,363,586 feet of lumber, logs and bolts, showing a decline during 1931 of aboat 2l per cent under 1930. Data covering log raft shipments to United States Puget Sound points are not available.
A total of 358,343934 board feet of sawn stock and the ?6,2L4,627 feet of -logs and bolts were in 1931 exports to destinations other than the North A.merican continents, a d'ecline of about 9 per cent under 1930.
Waterborne exports of B. C. sawn lumber and timber to continental United States ports during 1931 amounted to 176,493,986 feet compared with 258,88,206 feet in 193O, a decline of 31 per cent under 1930. The United States Atlantic coast received 8O per cent and California 20 per cent of 1931 B. C. exports as above shown. Data on rail shipments from B. C. to the United States are not available.
That rcd bart< edgc on your high rpced rtccl Lnifc ir e rymbol which idcntifiee and guar.ntect SIMONDS RED STREAK knife qudity. It ir bacl<ed by needy a centurytt cxpcricncc in thc menufacturc of high grade cuaing "dgcr.
Chronium pllting, a Simondr proces prolongr &nife lifc over 25 pcr ccnt.
Plrrce your tnife order aow Simonds Saw and Stecl Co. lha Fnncim Pctlud. Orc.
Address delivered at the Annual Meeting o[ the \West Coast Lumbermen's Association, Tacoma, \Uash., January 29,1932
' Industries come and .go. They grow old and die as surely as do nations; and much more surely than most of us realize. They die when their products are no longer needed, or when they do not adapt themselves to changing conditions. Changes in style or the invention of more efficient substitutes bring every industiy in time to a very sober self-analysis and to the need for hard decisions. Lumber is at that point today.
Is lumber worth saving? That depends entirely on the price that must be paid to save it, Perhaps a plain statement of what has hap- pened in lumber thus far and what must be done to save it, will help us to reach the right decision.
We do not mean that lumber would not continue to exist anyway as a declining industry. The only question we are interested in is whether it will drag along on a reduced basis or whether we as an industry shall step out and do those things that will make it worth while to us and our successors-whether we are willing to pay the price.
It is well to start with the fact that the final decisions are alwavs made by the consuming public, and that its acceptance of any product is always along practical, economic lines. That style changes are inclined to operate against the old established commodities like lumber in favor of newer products that have the advantage of novelty. Therefore, style changes are operating today in favor of Stucco and Glass and Steel and Prepared Roofing.and lJncased Openings and Paper Cartons. The 6nal advantage is, we believe, with the traditional building material-and that in America is lumber. But that advantage exists only if lumber is adapted to modern conditions and can be proven as good; as dependable, as enduring, as carrying at least equal value, with other materials.
Lumber is one of the oldest American industries; and the older industries must adapt always to changed conditions or die. It is being constantly emphasized that these are changing times; that the only certain thing is change. Thus far the history of lumber is not esscntially a record of change. Lumber has not been progressive as other industries have been progressive We still make the same items in the same way. We still ship many of our products green when it is cheaper to ship them green, although in so doing we are discrediting our commodity, building a just prejudice against it, and when no material needs more care in manufacture or drying than lumber.
There have been no great improvements in lumber construction methods. We have no comparable benefit from factory fabrication. We have made no sufficient attempt to protect the. user in insuring that he gets the correct grade; that he is using the right size; that he has the best adapted species; that the retail'price is reasonable and in line with the general market. There has been no adequate merchandising of our product beyond the dealer.
It is self-evident that our house must be put in order; that our product must meet every test and be the best material for each specific use before the industry can justify national advertising or national trade extension work. We must have something to talk about, and we must be prepared to back our talk with performance in order to justify going to the public and demanding for lumber the preference it must have if our industry is to prosper.
We have purposely stated these facts strongly, but you will agree that they are correct in the main. Through all the years of comfortable competition while the American town was building and the American farmer prospered and could easily finance any needed improvements, lumber could afford to be reactionary, could afford.to accept the easy way and still sell its product at a profit It could afford to be very complacent and not to worry unduly about changes. That time is past, We have come to the cross-roads. We still have the opportunity of choosing which road we shall take. But onty along the hard road of change and readjustment ties even reasonabte success. The industry as a whole realizes the situation and we are reaching, often rather blindly, for those things that must be done now.
It is a definite advantage that we will listen and heed advice in times like these as we will not when prosperous; that lumbermen are quicker to recognize the true state of affairs, particularly the fact
that competition is more with the outside world than among ourselves; that however fierce competition may have been in the last year between neighboring mills manufacturing the same species, there has been harder competition, though less seen, with mills of other regions manufacturing other species. And still harder competition with other materials outside of lumber. That the hardest competition of all for the customer's dollar has o-een against the automobile and the radio, attractive entertainment and clothing and travel features. Our internal competition is serious but not so serious as the external competition that so retards building. Unless the customer wants the things that our lumber builds more than he wants these other things our volume is reduced beyond the possibility of earning on our investment. To that extent we must think of lumber from here on as a luxury rather than a necessity.
Our National and Regional Associations are hitter organized to serve than ever before. They are ready to lead us along practical, progressive lines if we will let them. And particularly we are cheered by the fact that there is more fresh and courageous and constructive thinking being generated in various quarters than ever before. These factors are all encouraging. But they are of benefit only if used. We are afraid the old habits persist in the making and the selling of lumber. That we still expect the customer to come and take oui product as it is and as it has been all of these years. That will never happen again. But many attractive alternate materials are being perfected and are being really merchandised. The onty certain thing is change; and change is here.
That is the picture as I see it. That is a fair statement of where lumber stands today. But we must not leave our discussion there. What are we going to do? We can diagnose the disease, but that does no good unless we prescribe the remedy. Unfortunately, there is no one remedy; unless it can be described as a state of mind artd a forward-looking attitude that will go out and develop those specific things that must be done-and then do them. Without that state of mind the things will not be done.
In a general talk of this kind and in such a limited time we can suggest onl;r very briefly the things that must be done. Here they are as we see them.
First-Let's not fool ourselves. Let's not complacently die because we will not recognize the conditions and face them squarely.
Second-And just as important as a starting point-let's-recognize that the law of supply and demand ,is absolute, That we cannot legislate prosperity for our industry any more than we could legislate. prosperity for wheat, or for any commodity or utility; that r4rc rur wflcaf, or ror arry commoqrfy utl[ty; tnat pros- perity comes-only by t!-e_intelligent_ application of fundamental eco- perrry comes onry Dy lne lnrellrgent applcatron ot nomic laws that are well-known and that cannot be evaded or ugset.
There are two alternatives; production must be cut down or cons_umption must be ilcreased; but the balance between supply and demand must be maintained.
Third-We must acquire new respect for lumber, we must ship it only on grade, properly prepared. Some chbck must be imposed to see that the right grade and the right species are used. Thit prob- lem must be handled largely through the retail distributor; thich means that he must know his grades and his species and the uses for which each is best.
Fourth-We must organize to hold for lumber every possible use for which it is adapted or can be adapted. Many of the old uses are slipping away from us; other materials are ioming in, to replace wo_od crating and wood frames and sash and casing,'for ex- ample. We must not only hold for wood the present uses but we must develop new forms and uses. Just as an example: I have tong had the idea that it must be possible to perfect a new form of oanl eling for the outside walls of homes that would bring that use 6ack fo lumber and that would bring back to America the wood-covered home. How quickly that would solve the problem of a market for Selects. And this new covering for the side walls of houses would not only have to be developed and perfected, but it would have to be made the style. The importance of style work with our architects_ and.engineers has never been sufficientty emphasized. The architect has the ability to make or break any'of our ambitions in the development of lumber uses just as definilely as the stylist de-
cides the materials that women will wear. Styles in houses are just as definitely fixed, and just as defnitely changed from decade to decade. No more important work lies ahead of our trade extension men than the guidance of the architect in the establishing of wood stYtes.
As the fifth remedy, we can only mention in passing the development of preservatives and fireproofing chemicals. We of the indrrstry know the fire-resisting qualities of mill constructed buildings. We know that preservatives have already been perfected which male wood construction permanent under almost any circumstances. We mus_t develop methods that will remove lumber from being classified in the public mind as temporary construction material.
And Sixth-We must not only be progressive but we must constantly advertise our progress until the public is lumber conscious, and realizes that it is not a crime to use lumber; that the supply is inexhaustible on the reduced basis that it is now needed if handled with reasonable care. Lumbei does not lend itself easily to exhibition purposes; it- does not carry the manufacturers' individuality as a more nearly finished producl would. It is unfortunate that the more we attempt to play the game and manufacture our lumber to standard,sizes and grades the more it looks like every other manufacturers' product, and so it is hard to exhibit. The result is that lumber dealers' windows and lumber conventions have become large- ly, exhibits ,of brick and tile and paint and everything but lumbir. That is unfortunate and we should not let it continul. We must find some way of making a lumber exhibit attractive, and then either the Regional Associations or the individuat manufacturers should exhibit lumber more often and in a better and more satisfactory form than has been developed thus far.
And because lumber is just lumber it is hard to advertise-but must be advertised., Thus far the trade has been educated in lumber but the public has not; and the public, not the retail dealer, is our real customer. There is a wood for every purpose but the public knows surp-risingly little about lumber or its uses. The real jtory of lumber has never been told, and yet that story is a most interesting one. A rugged, courageous industry carrying all the hardships of the pioneer; going t9- the far ends of the country-building ioads and dams and_ sawmils; ,taking chances, suffering- disappointments, and going back,and, finishing the job anyway. This is-history thai can and should be dramatized in a way, that will catch the public imag- ination and focus attention on tumber.
ln an age of _advertising we must tell our public the story of this traditional building material, or we must not complain if thit public gets the idea that lumber was all right in a primitive day when-other materials were not perfected, but that it is now out of date and not deserving of a chance in the building of that new home. Unless we tell the story at considerable cost and with the best talent that is available-that is exactly the impression that the Amercian public will get and keep.
Just as important as the advertising itself is the need that the advertising shall be controlled and properly directed. There is too much indiscriminate advertising which does not get results. Advertising is a cumulative force, it must be consistent, must be built up from very simple statements on a progressive plan and it must be continued consistently if it is to get results for lumber.
The _seventh point is-That legislation is necessary to insure proper public forest management, and to prevent the dumpins of public forests to further increase production and competition.- Timbei conservation is a_public,.not a private duty. It is not fair to expect it to be practiced on privately-owned, heavily taxed forests boueht for investment purposes beyond the point that will yield a profit. It is fair -to expec.t that the public, tax-free lands wiil be prbperly managed and rrill be -held as the basis of our future supply. The important thing pertinent to our present discussion is the lait that these ptblic forests should not be sold indiscriminately to furnish additional competition, or else the private forest cannot continue to pay rts taxes.
We realize that certain public forests must be sold, When the
trees are over-ripe they should be cut in an orderly manner. When certain operations are depending on public forests and have been built with the assurance that the forests will be released those obligations should be completed. But in the main there is already a surfeit of privately-owned timber carrying the heavy burden of taxation and fire protection, that must be liquidated. No longer is it possible to sell standing timber profitably. The only way it can be liquidated is by sawing it into lumber, and the withdrawal of the public forests s€ems to be the only measure that will restore a reasonable basis of values to the privately-owned timber, which is adequate to take care of the needs of the country for many years.
The conserving of public forests can be made a very popular rl€as: ure and will get public support much inore quickly than forbidding the importation of foreign lumber, which is also a most important part of this program. The first thought of the public is to let other nations use their forest reserves and save our own standing timber. The fallacy of that theory is that unless a fair basis of value is maintained for our own timber there is no use in saving it, and unless a fair value is maintained for it it means a tremendous waste because only the choicest trees and the most valuable species can be cut. All other trees will be left in the woods, producing no revenue for their communities or for the carrier, and serving no useful purpose because it is doubtful whether these inferior stands and so-called inferior species will be worth going back for once the operation has passed them and the logging road taken out. It seems entirely lair and necessary that the privately-owned timber shall be cut first.
Eighth-Lumber must be merchandised. The preparation and the care of the product is futile unless our efiorts are extended to properly merchandising our lumber. More study of markets is being made than formerly. With changing transportation conditions we have more chance to pick our prohtable markets. The knowledge on which to base our decisions must be available to all. More money may be made through intelligent merchandising than through any farther refinement of logging or manufacture.
Because of the many species and grades and sizes involved; because it is manufactured in every far edge of the country; because it has so many uses, it is only natural that logging and sawing practices should be perfected before a great deal of thought was given to merchandising. It is only natural that ,men who have spent their lives iq manufacturing endeavor should be more interested in it than in selling their product; and yet I do not at all subscribe to the public idea that lumber in the main has not been intelligently merchandised when we consider all the difficulties that had to be overcome.
If we had a central trading floor with fewer items involved, where defini,te market values could be established as they are established on wheat or livestock, our merchandising problem would be sim- plbr. When that is not possible the need for' more thought and more organization in selling is tremendously emphasized. Much progress has been made; much rnore is possible; and the next few years should see more progress in careful, intelligent selling than in any other part of our business.
These eight points are each important. Just two more we want to present to you very briefly, and those two we want particularlv to stress. The first of them has to do with fabrication. -
- The_ largest single adva-ntage of competitive materials today is that they come from the factory further fabricated, with all waste eliminated, nearer. to the form in which they will finally be used. There is less work to be done with them on the job; and a satisfactory job, therefore, depends less on the uncertain ability of the Iocal hand-worker. This is a machine age requiring factoiy preci- sion. Lumber cannot hold its own and-still ieperid on hind-saw methods. No one knows yet just how far thig question of fabrication will carry the lumber manufacturer. We do know that the profits today in all lines do not lie in the primary unrefined commodity such as wheat or oil or coal or lumber. The profit lies in
(Continued on Page 28)
Ilooring
The following prayer is to be found on the wall of the old Cathedral in Chester, England: Give me a good digestion, Lord, And also something to digest; Give me a healthy body, Lord, And sense to keep it at its best.
Give me a healthy mind, Good Lord, To keep the good and pure in sight; Which seeing sin is not appalled But finds a way to set it right.
Give me a rnind that is not bored, That does not whimper, whine, or sigh; Don't let me worry overmuch About the fussy thing called I.
Give me a sense of humor, Lord, Give me the grace to see a joke; To get some happiness from life, And pass it on to other folk.
It was getting close to the tirne for the celebrated dinner guest to make his speech.
The toastmaster looked over the rocn, where muctt laughter and talk was in progress, and whispered to thc distinguished guest:
"Shall we start your speech now, or let them enjoy themselves a little longer?'f
When you look at the world in a narrow way, how narrow it seems ! When you look at it in a mean way, how mean it is ! When you look at it selfishly, how selfish it is ! But when you look at it in a broad, generous, friendly spirit, what wonderful people you find in it.-Clipped.
"Now, if you subtract twenty-seven from fifty-nine," said the arithmetic teacher, "what's the difference?"
"Yeah, that's what f say," chimed inlazy Willie; "I think it's the bunk, myself."
My brother takes me fishing, Down by the silvery sound, Where the ocean hides its treasures And the strangest fish are found.
Down by a ragged rockside
Bewitched by mermaid spells
In a sparkling blue effervescence
I found two sea green shells.
I hid them in my cedar chest
So God may well surmise
Just what shade of sea green
To color my baby's eyes.
Marie Ponge.MELVIN A. TRAYLOR SAYS:
"This is my hope for the future: That we may be rich without forgetting to be righteous; that we may have leisure without license; that we may be powerful without being offensively proud; that we may be nationally mindcd without being narrow minded; and finally, that we may live in a world of fact without surrendering our faith."
A life insurance salesman called on a big business man and was finally admitted to the august presence, at the very end of the business day. Wanting him to feel what an honor had been done him, the big business man said:
"You ought to feel highty honored, highly honored, young man, at getting in here. Do you know I have refused admission to seven insurance rnen this afternoon?"
"Sure I know," replied the insurance man wearily, "f'm the seven."
Lady-"Do you keep refrigerators?"
Smart Alec Salesm611-"]tfs, Madam, we sell them."
Lady-"Well, you'll keep the one you were going to scll lne. Good morning."
"How much does that lawyer pay you?" asked the boy next door of the lawyer's office boy.
"Fifty thousand dollars a year," replied the kid; "Ten a week in cash, the rest in legal advice."
To correct rumors concerning the Stewart Inso Board Qotp., St. Joseph, Mo., A. D. Stewart, president, has issued a statement denying the company has been sold to or consolidated with .any competitor.
"We have never considered." savs Mr. Stewart's announcement, "and do not intend ."iling or consolidating with any competitive or any other organization" We do not intend making any major change of any kind in the management or the organization of our business.
"There never has occurred, on the part of this company, a default in promptly meeting all obligations, either financial or the fulfilling of all ag'reements entered into in the sale of our product.
"What has happened is this: In order to more nearly approach that ideal situation of producing up to 100 per cent of capacity, and thereby assuring the trade of a more dependable source of supply, through the economies such maximum operation would afford, we have recently entered into a contract with the lfpson Company, Lockport, N. Y., to manufacture for them, their insulating board requirements, which the Upson Company will sell under their own trade name."
Mr. Stewart states that such an arrangement disposes of the surplus capacity of the fnso Board mill, that it will in no way afiect the company's ability to furnish present Inso Board accounts with their requirements, but to the contrary the company expects to promote the sale and use of Inso Board more ag'gressively than ever before.
"We will seek every legitimate opportunity to expand our business and to render even better service," Mr. Stewart concluded, "by improving our manufacturing facilities and creating new products whenever the opportunity of employing our surplus capital presents itself."
Portland, Ore., Jan. 30.-Following the adoption last Fall of the term. "Ponderosa Pine" by the Western Pine Association, the,Forester asked the Nbmenclature Committee of the Forest Service for its recommendations relative to the substitution of the same term, by the Forest Service, for the term "Western Yellow Pine".
A letter written by E. A. Sherman, Acting Forester, on January 9, outlining the recommendations of this Committee, and action taken by the Forester, follows:
"I am glad to inform you that the Nomenclature Committee, after submitting the proposed change to the Regional Foresters and to the Directors of the regional experiment stations of the Forest Service, recommends that in the future the name ponderosa pine be employed by the Forest Service for the wood and tree of what was formerly designated by the Forest Service as 'Western Yellow Pine' (Pinus ponderosa). The Committee further recommends that the name ponderosa pine be used to designate the wood of varieties of Pinus ponderosa and also to designate the wood of Jeffrey pine. I have approved the recommendations of the Committee and the various regional offices of the Forest Service are being informed of the change. It is fine to have this matter settled, and I feel sure that the general adoption of the name ponderosa pine will prove satisfactory to producers, manufacturers, and users of the wood."
Our most valuable service to policy-holders is unquestionably our expert coopemtion to PREVENT fires. Vhen fircs oocur, our proorpt adjustment and payment of claims is the best protection lcft. fncidentally out dividendc reduce insurancc coat<ubetantidly. Ask any of our Companies what that mutuol interest means for yort in safety, saving and satisfaction.
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(Continued from Page 25)
the next step which takes the raw material, puts it in useful form, refines it, gives it individuality, justifies its value.
Unless we can deliver standardized units of studding or rafters or sheathing on the job; unless we can improve on the wire nail as a binder and the hand-saw for accurate cutting, we do not deserve to survive in that field against steel and other materials that will be delivered in finished units. The development of fabrication is an engineering job; its results cannot be reached in a day, but a recognition that lumber must be fabricated is the first long step toward its realization, and perhaps the first long step toward a profit in lumber.
We speak of brick houses and stucco houses and many kinds of houses but, fortunately for us, thus far the heart of every one of these structures is lumber, We are very fortunate that this is so; but it will not continue to be so unless our lumber can be fabricated at the point of shipment with a lot more speed and more precision than is possible on the job. Unless these units reach the job sufficiently fabricated so that we shall not suffer from the laziness and inefficiency of the casual carpenter. We must not permit our product'to be mistreated by him as it has been thus far, 'We are not condemning carpenters as a whole, but we put the best of them in position where they cannot compete against the factory methods used in other materials.
And last and most important is the complex problem of curtailment, Let us do everything we can to extend the uses of lumber. But when we reach that total, whatever it is, there we must stop producing or our lumber cannot be sold at a profit. No over-produced commodity can be profitable.
How can production be controlled? Even if it were physically possible we are not permitted by law to conspire to hold our production in balance through agreement.
There remain two alteinatives. Governmental control. if we cannot and do not intelligently run our own business. It is unthinkable that this sturdy, pioneer industry would have to submit to government regulation of its cutting in order to survive. We do not mean there is imminent danger of governmental interference, but ultimately there is only one other alternative if our business is to be successful; and that is voluntary individual action, following the development of enough individual appreciation of the facts and intelli gence to act accordingly-the recognition that personal sacrifice is the price of success for the industry; that each individual unit must voluntarily carry its share of the load-and in addition some of the load that should be carried by the irresponsible operator who will not cooperate. The emphasis, you will note, is on individual action.
Curtailment is the most immediate of all remedies. The needs for it are perhaps best understood and appreciated, and this last year has proven that the machinery for curtailment already exists if we will but use it. The amount of lumber to be consumed during each period is pretty definitely known. The proportion that should be produced by each Regional Association can be determined without much argument. And the manag:ement of each Regional Association is now sufficiently strong and has the confidence of its members so definitely that its schedule should be followed. Our industry has, because of its very nature, been widely separated and strongly individualistic; it is only in recent adversities that we are really learning to pull together, We have plenty of leadership. We know what we should do. What we must learn now is to follow those leaders: to realize that the individual cannot succeed unless the industrv succeeds; and that the only road to profit lies in the voluntary acceptance of curtailment so that our production may always be in balance. That is the only situation in which lumber can be sold at a profit.
It is not wise'to attempt to discuss so wide a subject in such a brief time. But it is done in the hope that a plain statement of these facts, on which we do not believe there is any disagreement, may help to clarify the picture and speed our progress to the necessary goal. Let us definitely state that goal as profit, as the Atmighty Dollar, Sometimes we pretty nearly lose sight of the ob- jective. Let's not do it, Let's make lumber profitable.
We are almost as naive as the small-town merchant who exolained that he figured he lost a little money on every sate, but that hi made enough sales to make it up. Struggling every day to get every possible foot of lumber through the mill so that we shall have as large a total as possible against which to charge our costs-when we know that volume is the first big stumbling block in our path today that keeps lumber from being profitable.
We do not know whether curtailment will come to lumber through merg:er, through the formation of geographic units which will work in harmony with each other, or through following the leadership of these Regional Associations-but come it must before there will be
a profit. We do know that in these Regional Associations we havc an instrument experienced in the job for whose services we are already paying; who can do the job for us when we are sufficiently punished; when we finally get the lesson that the West Coast would be a lot better ofi to make five billion feet of lumber a year and sell it at a profit than to make ten billion feet and sell it at a loss.
If I had but one thing to say to you today it would be to urge that we talk and think and saw and sell in terms of profit rather than in terms of volume, Let's travel the interesting road that lies directly ahead with a lot of enthusiasm. Let's march a step ahead Let's rust ultimatc- of our competition by doi our competltron Dy dorng now those fl ly do. It has been said that American things that we must nerican industry is "Too ly do. It American "Too cowardly to fight and too fat to run". That is not true of lumber. Certainly we are not too fat to run. Neither are we too cowardly to fight. Lumber IS worth saving; but the fight is not for a day or for a year; salvation lies only in eternal vigilance; in constantly trying out new ideas; in an open mind; and a consistent development and molding of our product and our methods to meet these changing times.
I do not believe that I am too idealistic when I tell you that the industry can save itself by voluntary action without government control or help, if we can just get the picture and can see clearly those things that must be done if our business is to be profitable. It requires a lot of patience in educating ourselves to the new viewpoint that volume is not profit; and still more patience in dealing with the competitor who will not fully cooperate; that fellow we shall have always with us, but this is the period and the kind of a year in which we can sit down together and talk these things out to a conclusion, when our needs are so great that almost any sacrifice will be accepted that will get results.
To conclude, let me then repeat, that what we need first is curtailinent-voluntary curtailment; the balancing of supply always with demand. Our product must be improved, new forms anil uses found for it. We must develop as much fabrication as is possible at the mill, and we must advertise and sell our lumber efficiently; remembering always that the object of being in business is to make a profit. We must believe in lumber; that it is the best product for so many uses that it is our duty and our privilege to perfect it and offer it at a profit and with a lot of self-respect and assurance to a world that needs it.
The Landreth Bros. Lumber Company of Wenatchee, Wash., box and lumber manufactur'ers in the Ponderosa pine section, have recently added equipment to produce items of millwork to take care of the local demand. A section of their plant has been rearranged for this department and it is expected that it will operate steadily.
To provide properly seasoned lumber for use in building and interior millwork. a Moore Reversible Cross Circula. tion Internal Fan Kiln will be installed. The kiln building will be of brick and concrete fireproof construction located so that the lumber will be handled directly into the millwork department. A feature of this kiln installation is that the fans, which will be mounted on a single longitudinal shaft. will be located at the side of the kiln loads instead of above or below the loads as is customary.
A new boiler plant has already been installed to provide steam for the kiln and for heating the modern factory erected several years ago.
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77tis llome wt// be ue to date-and ho/d its behufr indefrnite/y.
Chicago, Jan. 25.-The executive committee of the Directors of the National Lumber Manufacturers Association 'and chairmen of standing committees met here today to consider plans for trade extension and other association activities during 1932. Reports were also presented on work accomplished during the past year.
Wilson Compton, secretary and manager, reviewed the work of the year and outlined imperative objectives.of the immediate future. A report on activities and accomplishments during 1931 was contained in the January issue of the National Lumber Bulletin, distributed at the meeting. A budget and program for promotional activities during the coming year was presented by Walter F. Shaw, trade extension manager.
A novel and perhaps the most interest-provoking proposal on the agenda submitted by Mr. Compton was one for an examination of the advisability of extending the scope of the national association in the direction of a federation of the wood producing industries, as has been advocated by the U. S. Timber Conservation Board. Pointing to the nine-billion-dollar investm,ent in timber, Mr. Compton said that the present and prospective demand for lumber alone could not be expected to carry it. The forests of the lumber industries need a diversification of products. As an aid and encourag'ement to progress in this direction he proposed the formation of an American Forest Products Industries federation. of which the lumber industry would be the backbone. The method advocated was one of gradual growth rather than complete pre-planmg.
Next in general interest was the recommendation for mote inter-regional cooperation, the idea being that the plight of the industry is more dependent upon outside conditions that affect lumber as a whole than bv conditions peculiar to species and regions. Adoption of a practical rule in accordance with this conception would mean that particular species could be recommended for special uses.
Other matters placed before the meeting by Mr. Compton for consideration included:
The status and pians for continuation of National Trade Extension;
Means of further broadening support of lumber trade extension, both National and regional, including relation bbtween National and regional activities;
Cooperation with the indicated program of the U. S. Timber Conservation Board;
The possibilities of federated forest products industries, giving united representation to timber and wood conversion products;
Anti-trust and unfair competition laws; Federal emergency legislation; the Federal building program;
Lumbermen's Blue Book, and Inter-Insurance Exchange -changes in management;
The Kendall and Oddie Bills;
A permanent joint committee on Trade Practices in cooperation with retail and wholesale lumber distributors.
The 1932 budget, although paralleling in general plan programs of former years, and capable of expansion as conditions warrant, provided for curtailments in keeping with conditions as thev now are. Provision is made for continuation of the present promotional organization and its fundamental activities but no attempt will be made to expand the present conservative program unless and until general conditions of business warrant. The 1932 budget provides for expenditure of less than a half million dollars.
Essential research work. both to discover the facts underlying the merits of wood as an industrial material and to find the media for adapting it to the changing r'equirements of modern progress, is made a highlight in the program. Much of this investigation will be of a continuing character, providing for completion of work initiated in the recent past. In keeping with the rest of the program, new work in this field has been limited to essential advances designed largely to take advantage of past accomplishments.
The developing and furnishing of retailer sales helps takes a position of importance in the new program. While this work has been conducted since the beginning of trade extension, conditions during 1931 made possible its development as a leading activity. The response from dealers proved so immediate and satisfactory that Retailer Cooperation has been incl'uded among the five major objectives f.or 1932. The Building Cod.e and Engineering Service, the promotion of lumber utilization in Federal, State and Public Utilities fields, and for Fabricated and Industrial IJses, form with Research and Retailer Cooperation, the five principal objectives of the year's program.
Every lumberman and .every other human interested in the building business in this country should read and thoroughly digest an editorial article in the February 6, 1932, issue of The Saturday Evening Post written by Joseph P. D"y. He should read it because it is the meat in the lumber and building' cocoanut; because it is the straightest, most practical answer to the question, "What's the matter with the building business?" that has ever been published in a great national magazine.
In the beginning Mr. Day qualifies as an expert on buildings, building financing, and building selling. We are told that he has sold more homes than any other man living. He sits on the loaning board of one of the world's great insurance companies, and he knows about investments.
First he makes a splendid talk on home ownership and its usefulness to the home owner and to the nation. In part, he says:
"Certainly we ought to have a great deal more of the stability that comes with home ownership. It is more than a financial stability; it is social. Two young people who have acquired an equity in a home, and the pride, the responsibility, and the improved living conditions that go with home own,ership, are thereby transformed into better citizens. They are less apt to bother about the train schedules to Reno. They are much more apt to vote, and vote intelligently. A tax bill is the soundest kind of instruction in political economy."
He opines that the Washington meeting to discuss home ownership (which was in the immediate offing as the article was written) will be a dud. It has already so proven.
The following are some of the very interesting declarations made and elaborated on in the article:
Many influential and far-sighted leaders of industry and finance are persuaded that the next cycle of prosperity in the United States is to be based on home ownership. The reason he gives is that for the last ten or twelve years people have been buying skyscrapers who should have been building homes; that is, they have been investing in big building securities instead of homes of their own, and these securities are now in doubtful condition. They will build homes in the future.
He quotes President Hoover as saying: "Our chief problem in finances r'elates to those who have an earnest desire for a home, who have a job and therefore possess sound character credit, but whose initial resources run to only 20 or 25 per cent." Mr. Day suggests this should be extended to those whose initial investment is as low as 10 per cent.
The problem to be solved, says Mr. Day, is the problem of the second mortgage. "Since the first mortgage of an owner-occupied house is the best of investments," he con-
tinues, "it is a curious fact that second mortgages on such homes are so poorly regarded as investments. They deserve a better reputation."
He gives facts and figures to show that the owner-occupied house (NOT the r'ent house, mind you) is the prime risk in the second-mortgage field, as in the first-moitgage field.
He interviews a second-mortgage loaner who states, grinningly, that they charge six per cent interest; then adds that they charge 28 per cent in advance for "costs". A man sells a second mortgage for $5,000, he actually gets $3,600, and pays interest on $5,00O at 6 per cent.
Mr. Day says that second mortgages are by no means hazardous if they are given against well built houses properly situated and by people of moral credit.
He says: "The only thing necessary to start a wave of house buying in this country is to make it possible for people to buy without paying barbarous prices for the use of second-mortgage money, and to have these mortgages run until they are paid out."
He says we must incorporate into the home building business the lessons which the Government taught us by selling Liberty Bonds on the installment plan, and which the automobile industry has developed with such great success.
"You can buy an automobile for cash cheaper than on long terms," he says, "but the automobile industry does not tolerate the infliction of carrying charges on its customers such as the building and real estate industries tamely accept as an inescapable cause of sales resistance."
He suggests that "certain interested business groups ought to be glad to lend at 6 per cent, under strict control, all the money needed in the second-mortgage house field." They should NOT look for exorbitant profit on this investment, but should get their return from the stimulation of their businesses. He says that all manufacturers who make materials that go into home building should join in this movement. He lists a lot of them. (We hung our head when we found he did NOT list the lumbermen, which simply meant, to our mind, that the do-nothing-for-yourself history of lumber is the answer.) He suggests that these manufacturers create a pool of money to be loaned on properly safeguarded second mortgages extending from 5O per cent to 90 per cent of the value of the house.
"When they do thet," he says, "they will find that there are .literally millions of people of sound character in the United States who will be eager to buy homes at the cheaper prices that will follow."
He shows in detail how under such conditions people could buy homes with their rent money.
"It is generally agreed," he says, "that there can be no
recovery from depression until construction begins again. For reasons which I will discuss further along, it is quite hopeless to expect any early resumption of the construction of big buildings. Our hopes must be planted on smaller foundations-those of small homes."
These are only some of the high lights of this illuminating article. He concludes by saying: "For many years to come the small house is going to monopolize the funds of small investors. We have too many skyscrapers; we can never have too many properly situated homes."
News of uqusual interest to the building trade was contained in the recent announcement bv the Pacific Portland Cement Company, San Francir"o, oi a new Tan Cement. This innovation marks the first real improvement in the color of Portland Cement in 108 years, and brings cement into line with the modern color trend and opens up new possibilities for its use in present day architecture.
"Tan Cement was not discovered by accident", said J. A. McCarthy, vice-president and general manager of the firm. "A number of years ago we set out to overcome the color obstacle of Portland Cement and the new Tan Cement, which has rewarded our efforts, is the result of long experiments and persistent effort on the part of our entire technical staff".
The new product is a true Portland Cement guaranteed to pass the standard specifications of the Ambrican Society for Testing Materials.
The tan, which is a permanent part of the cement, is not only a desirable color in itself, but lends itself easily for producing other colors with minimum amounts of pigment. The new tan color is also available in a plastic waterproof cement, a fact which greatly broadens its field of usefulness.
A laboratory test for permeability by a recognized authority was made on two discs made of this waterproof cement, 6 inches in diameter and 1 inch thick. The discs were placed under 50 pounds rvater pressure in the permeability machine for 48 hours, with the result that there was no leakage and the gain in weight was nil.
The British Columbia lumber industry is showing greater general activity and the situation is improving with demand still exceeding curtailed output, states a telegram from Trade Commissioner E. G. Babbitt at Vancouver to the Lumber Division of the Department of Commerce. British Columbia lumber exports were active with over 12,000,000 board feet being exported during the week ending January 3oth, mainly to Japan.
The Red Cedar Shingle Congress will be held in Seattle, March 17.
Northern California lumber secretaries, members of the Western Institute of Trade Secretaries, met in San Francisco February l.
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Salesman familiar with Southern California Architects. Lumber Dealers and Contractors desires connection as representative for Northwest mill, or for a manufacturer or distributor of building materials. Past three years Southern California District Representative for Eastern Manufacturer. Age 37-married. Can furnish references, will appreciate an interview. Address care California Lumber Merchant, Box C-424.
Experienced lumberman wants position. Knows lumber and shingles. Several years'experience as lumber grader in the Northwest. Has had some selling experience. Can handle office details. Can furnish reference. Married. Address Box C-425, care California Lumber Merchant.
Lumberman familiar with details of wholesale lumber business wants position in wholesale ofifice. Has had several years' experience with wholesale lumber firms. Has had experience in selling and also good stenographer and bookkeeper. Address Box C-427, care California Lumber Merchant.
WANTED-By middle aged retailer of broad experience, position as manager of good yard in city of four to fifteen thousand population; central California preferred. Good salesman; expert on collections and result getter. Clean record and best of references. Want connection where an interest can be acquired after ability is proven. Reply California Lumber Merchant, Box C-421,
Lumberman with several years experience in all branches of office work desires oosition. Can furnish good references and will appneciate 'an interview. Addreis Box C-423, California Lumber Merchant.
By experienced all around lumber office clerical man. A-1-refeiences regarding integrity and general-qualjfications. Address B-ox C-426, California Lumber Merchant.
Lumberman and shingle expert with years of experience, familiar with all detaili of the mill, wholesale and retail business, qualified to fill any position in sales department or in offici, wants position.- Witt go anywhere. Address Box C-428. The California Lumber Merchant'
The office of the California Lumber Merchant is constantly receiving appliotions, from both men and women, deeiring work with lumber concerns. Moot of t{rege have had previous lumber oqterience.
When you are in need of help of any kind, either office or yard, why not get tfie habit of calling us first and giying ur an opporhrnity to be of seryice to you as well as to tfioceneeding employment? There is no charge with this rervice' to employer or employee.
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