HE SWINGING CLIPPER, "Paul Bunyan'r Grain Straightene/' is another example of Red Riverts painstaking efforts to improve ever5r detail of plywood manufacture.
Designed and built in the Red River shops, the swinging carriage of the clipper enables the operator to change the angle of cut to correspond with the grain. If an occasional sheet has diagonal grain it is clipped so the grain will run parallel with the edge of the panel.
Straight-grain clipping and ply-rnatching are utilized by Red River to counteract diagonal grain stresses that might cause the panel to twist.
The dictinctive meritr of "old faahioned pine" texture that reducc working and finiahing costs, combincd with Red River'r advanced rtandardc of manufacturc.
MANUFACTURER'S and BUILDER'S STANDARD and SPECIAL PLYWOODS
Thickner /6, incln(3-pIV) upwarda Sizee up to 5xl6 feet
WALL PANELS and r#ALLBOARD CONCRETE FORMS, SHELVING BOX PANELS and LUGS CORES, TRUNK STOCK .KNOTTY PINE" STRIP-FACED CABINET and DOOR PANELS
Special Treatment For New Color-Finirhes at Lower Costs
Sec new Red River Price Lict No. 107. It simolifiee pricing and rpecification.
RED RIVER MIXED
PLYWOOD and LUMBER PRODUCTS
OFFER EXCEPTIONAL ECONOMIES
Subrcription Pricc, $2.lXl per Year Singlc Copier, 25 cents each.
Douglas Fir-The West Coast Lumberments Association reports that all market outlets excepting the local trade dereased for the week ended April 1. Rail and domestic cargo markets continued in fair volume but the export trade was low. Or' ders for the week showed a decrease of t4roOOrOO0 feet, and production a loss of 2r00or000 feet. As the spurt in ordets of the previous week did not result in added production of consequence, tfie statistical pooition of the industry is stronger than at any dme this year. The unfilled files are increasing and inventories continue to shrink.
A total of. ZSZ down and operating mills which reported to the Association for the week ended April 1 produced 62,441,' 593 board feet of lumber. This was a decrease of 219721272 feet or 4.5% undet their cut in the preceding week. The average week's production of this group of sarvmil[s in 1933 has bern 56264,165 f.eet; during the same period of. 1932, thett weekly average was 6514091175.
New business reported for tfie week ended April 1 by 178 mills was 73rl3grg58 board feet against a production of. 55r' 7831712 feet and shipments of 71,988,387 feet. Shipments were over production by 29% and current sales were over Pro' duction by 3l.l/a. The orders booked for the week by this group of identical mills were less than their o'rders of the preceding week by lr'9o2,282 ?."t_a l*t or 16/o.
Lumber production and new business booked at the sawmills during the week ended April 1, 1933, wete so'mewhat lower than during the previous week, but shipments wete the high' est of-any week since last September, according to rePorts to tfie National Lumber Manufacturerst Association from regional associations covering t{re opetations oI 652 leading hardwood and softwood mills. During the first quarter of. 19t3, production was 11 per cent below the corresponding period of LglZ
The next monthly golf tournament of the Orange County lumbermen will be held at the Santa Ana Country Club, Santa Ana, Calif., Wed. afternoon, Apr. 19. These monthly tournaments are proving very popular with the lumbermen and a good attendance is expected. Lunch will be served at the Club. All lumbermen are invited to attend.
and new business was 16 per cent below. Shipments werc 26 per cent and ordets 73 per cent above the production of the quaftef.
Production during the week ended April I amounted to 961 339,000 feet; shipmen" ** Itol6t?fi)0 feet.
The Southern Pine Associatio'n for tfie week ended April I reported new business frorn 92 mills ae 2$854.OOO feet; shipments, 2914161000 feet, and production, l9r244rW l.@t. Orders were 40 per cent over production and 9 per cent below shipments. Shipments were 53 per cent above production.
The Vestern Pine Association for the week rqrofted new business from 111 mills as ,7r54rrOOO feet; shipments, t 162rr000 feet, and production, 1118361000 feet Ordere werc 217 per cent i,bove production and 12 per cent above shipments. Shipments were 184 per cent above production.
264 hardwood mills for the same week reported new business as 1511551000 feet, or 67 per cent above productiorg and shipments ltr62SrOOO feet, or 46 W cent above production. Production was 9r3lOrOOO feet.* * *
Buyrng in the California matket slackened up some during the past weekas compared to the spurt that followed the 6ank holiday and the Southern Califomia eathquake. There is a fair seasonal demand, and when reconstruction gets undet way in the earthquake area trhere should be a gradual demand for lumber. The market is bettet, and the lumber situation, in general, looks encouraging.
Prices at the fir mills are firm. The shingte market is f,irrr and stocks at the shingle mills are reported low. Orde$ at the pine mills are increasing and prices are better.
Unsold lumber stocks on the public doc&s at San Pedro to' taled 3r945ro00 feet on April 8 as compared to 4r131r0(X) feet the previous week. Cargo arivals at tfiis Port for the week ended April 8 amounted to 21635,o$ feet and included 8 car' goes of 'Fir; cargo arivals the previous week totaled 810231000 feet. On April 8, 46 lumbet vessels wete operating rn the coastwise setvicel 59 vessels were laid up.
--But up-stat e f aller coontryman dealer vas hot under das collar. He say, "Yogi, for vy das Palco Folks rave about vat ya call em Pr em i um
Posts !"
Sez he, "Posts it !!"
I told him, I sez, "Ven Mr. Gotrox got vun medal for saving das Redwoods das Palco Folks got vot ve call das hind
is posts, ain't
tit in Minnesooto. Palco
swap some vonderful accessible timber for some even my brother Yohn shake his head over loggin' off.
"Sooch Redwood as never vent into posts' sez Yohn, "but if ve can't log it out ve can post it out. "
"Fancy", sez Yohn, "enough posts w i th ou t vun cull in a carload to last for a veneration. "
(tffiw
Somehow or other I can't believe that the word "holiday" will ever again hold out to me as much charm and allure as it used to do. I've found out that there are holidays and holidays-and some of them aren't really holidays at all.
{.{r*
Spring is here, the grass is greening, the trees are leafing, the birds are nesting, the baseball season is opening, beer is back, and somehow or other the depression seems farther away than it has in a long, long time.
**!k
What is depression, anyway, but a low tide that follows a high one? And what ever follows a very low tide, but a very high tide? Slowly but surely the tide is coming back in. I believe it, I feel it, I know it. And, I should addr NEED it'
A selling expert says that in the era of prosperity that will inevitably follow the depression it will become a recognized efrort in all merchandising organizations to make salesmen out of all their workers. Sure ! That's an entirely workable plan. But to make workers out of their salesmen-THAT'S the big job !
*{r*
That New York magazine that announced last year a policy of publishing no paid advertising, has gone out of business. So OUR plan of publishing just a very little paid advertising, proved best after all.
Someone asked a nationally known automobile manufacturer how the auto industry dared keep right on spending a lot of money for advertising during the past three months, in the face of conditions. His answer is a classic. He said: "If business is going to tr)ot, what difference does it make whether or not we put out some advertising money right now? and if business is coming back-as we confidently believe-we want to be out in front."
*i.*
Right in the midst of the "bank holiday" General Motors brought out a new motor car, and spent a quarter of a million dollars that week end alone, for advertising it. And that attitude helped the morale of everyone who was watching conditions-as who was not?
*rF{<
They used to say that the difference between a banker
and a pawnbroker was that the pawnbroker loaned his own money. Nowadays the difference is that the pawnbroker loans money.
rF**
I'm afraid I will never be able to fully appreciate the business ability of the motor car industry until they quit advertising their products at a certain price "F.O.B. Somewhere Else." The assininity of quoting a price that gives the reader no information whatsoever hurts the advertiser in the rnind of every person who thinks. Why they keep it up, no man knoweth.
:F**
When they get talking about "infation" lately, the matter is presented in such illusive fashion that I feel about like I do wheq I try to imagine the immensity and endlessness of space, a la Einstein. All I lrrow about it is that I have a burning desire to see cash in circulation in this country again. f want to get hold of enough of it to pay my debts with. I want to tear up a lot of notes that have my name signed to them. That's what rnost other men want. If they have to cut down the size of a dollar in order to enable me to do that-that's okra with me. If this be treason, make the most of it !
**!3
Seldom do we concoct debts in dollars of one size, and repay them in dollars of exactly the same size, anyway. Sometimes we borrow a dollar that we buy with two pounds of butter, and when it comes due have to pay it with a dollar that costs four pounds of butter; and vice versa. For three years most of us have been trying to pay debls and the interest on debts. Those debts were made when certain grades and species of lumber were selling at $30'a thousand feet. \Me've been trying to get rid of those debts-or carry them-when those same lumber items are begging for buyers at $10 per thousand feet. And it's a tough game that has whittled most of us down to a thin nub. I'm entirely willing, speaking for myself, to get a chance to pay those debts with dollars of somewhere near the same size as those I borrowed. f don't want a dishonest dollar; I don't want a repudiated currency; but a little more even exchange wouldn't be bad. ***
A friend of rnine, an American who lives in Mexico, writes me expressing the hope that we will devise a dollar very soon that will buy a dollar's worth of living and hap
piness in the United States, and yet sell for two pesos in Mexico, and a relative value in other parts of the world. He expresses the opinion that if we would just do that we would sell our surplus goods to the rest of the world, reduce our unemployment to a minimum, and get out of this trouble in considerable of a hurry. ***
He says that Uncle Sam used to play with John Bull and the rest of the world in an export game using gold chips. Uncle Sam cornered all the gold chips, refused to play for anything else, so the other boys, who had no gold chips but plenty of silver ones, begaq playing in a game by themselves, leaving Uncle Sam out of it. Now Johri Bull is sitting in a grand game, the sky the limit, and making plenty of money playing with the rest of the world with these silver chips, while Uncle Sam sits alone at his gold chip table, with nobody to play with. He says that with a dollar costing 3.50 pesos, none but the rich Mexicans can build with our lumber; and no American steel rnill - can compete with foreign steel mills for the sheet steel business of Mexico, for the same reason.
Tom Dreier has the right idea. He says that "unscientific tariffs rrrade by log-rolling politicians must end. There can be no security in a world where tariffs are made by amateurs governed by narrow selfishness and ignorance. The tariff question is no longer a local question. It is one that concerns all nations. Tariffs must be made by trained specialists who think in terms of what is best for the world. Is it fair to expect the men we send to Congress to design bridges or skyscrapers or ocean-going ships? We insist on having trained engineers design our ships and bridges, but apparently we see nothing silly in allowing a Congress to decide tariff questions. We might just as well let children play with giant firecrackers or bombs." To that I say "Righto!"
We put a tariff against shipments of Canadian lumber into this country a year ago, and f have seen facts and figures tending to prove that the lumber industry in this country has profited by this tariff-made exclusion of Canadian lumber. The fact that Canada immediately retaliated -as what red-blooded people would not-by cutting down her purchases of ALL commodities from the United States THREE TIMES THE AMOUNT that our tariff reduced her sales to US, enters not at all into the strange thinking of people who would tell us that tariff was a wise one. The lumber industry depends as much as any other industry on the general prosperity of the people of all this nation. And when an act is performed that prevents the sale of ONE dollar's worth of Canadian goods in THIS country, and THREE dollars'worth of American goods in CANADA-the lumber industry must in the long run be
one of the chief sufferers. Yet there are people who would have us understand that this was a smart trick.
Whenever I encounter that sort of thinking I recall to mind the story of the train wreck .witness, which I have told for many years. This man testified at the inquiry into the causes of the wreck that he was walking along the railroad track where the wreck occurred, saw a train rushing headlong toward him on the same line of track frorn either direction, and turned and ran out into the middle of a plowed field from which safe place he watched the trains meet head on and pile up. The attorney for the railroad asked him: "Do you mean to tell me that you stood on that track, saw those two trains rushing at one another, realized what an awful thing was impending, and then, instead of doing something to prevent the disaster, you ran out into the field to safety and watched those trains pile up? Do f understand you to admit that?" "Yes sir," replied the witness. "But my God !" exclaimed the lawyer, "what did you THINK?" "I thought," casually replied the witness, "what a lousy railroad this is, and what a hell of a wreck they're going to have." ***
In the spring of,L929 the Federal Trade Commission began hearing testimony to discover whether or not a whitelooking pine that gfows in the State of California, and which from time immemorial has been designated and sold and used as "California White Pine" was entitled to use the term "white." With all the wisdom for which that body has become notable, the Commission decided that such use of the word "white" was wrong, deceiving to the public and injurious to competitors, and rnust NOT be used any longer in connection with this particular wood. I immediately expressed the opinion in these columns that the Commission was wrong. In the first place I figured the Commission is always wrong, and that it was safe to copper any of their bets. In the second place I object to botanical opinions governing business afrairs. Some botanist guy away back yonder decided that a pine tree that has three needle leaves is a yellow pine; and that one that has five needle leaves is a white pine. Just who gave hi.rn permission to arrive at that conclusion, deponent sayeth not. But it has been declared as a matter of truth ever since that the five needle leaf denotes the "true" white pine. t*rl.
Now the California White Pine tree is a three needle leaf affair, called by the botanists Pinus Ponderosa. Three generations ago they began cutting these trees in California, and finding that the fiber was essentially that of a pine, and that the wood was very white in color, they called it "White Pine;" and because they found it growing in California, they called it "California White Pine." Being a
(Continued on Page 10)
BY FREDERICK K. STEYERHAEUSER
o \7hen 4-seuARE Lumber was introduced in r9z8,it was the physical expression of our convictions concerning the future of the lumber industry.
o It exptessed the desire of a certain section of the industry to materially improve the character of its ptoduction so that lumber m€ht be more readily used and be made more acceptable to the user as the fine building we know it to be.
o 'We knew that sooner or later the Public who writes the history of all industries would decide whether lumber deserved to live in this modern wodd.
o N7e determined, if human ingenuity could devise it, that the products from our mills would be made worthy of the Public's continued use. If that were so, obviously
we had to make ir easy for our buyers to recognize and identift the fruits of our work.
o So with improvement came identification, the mark of our mills, which were willing to stand or fall on the quality of the lumber they were so competent to manufacnre. This idea, so cofirmonplace in all industries but ours, seemed revolutionary to countless of our friends.
o The experimental phase of the 4-seuARE idera is now passed. The added costs of manufacnrre, refinement and protection given to lumber and which originally were borne by the public in the form of hrgher prices, will now be assumed by the manufacnrrers as their major conuibution to the Public they serve and to the Industry they fePfesent.
o Beginning immediately, the affiliated lumber interests whose production we market, will produce on a broad scale a full line of improved and identified lumber-ranging from No. 4 boards to the finest clear, under the rU7eyerhaeuser 4-sQUARE uademark.
o This complete line will be sold at the price of our ordinary lumber to 4-SQUARE Deralers only, who are thus put into a position of ralizing on the relationship orlglnally estabtished when 4-sQUARE Lumber was first launched-
Saint Paal, Minnesota March 8, rg33
PRESIDENT ITEYERHAEUSER SALES COMPANY(Continued from Page 7)
simple soul I couldn't help believing that a wood that does grow in California, and that IS white in color, and that undeniably fS a pine, has a right to be called California White Pine. I said so. Some of my friends who make lumber from five needle leaf pines took me to task for that opinion. The Federal Trade Commission made their decision, and then denied the defendants' petition for a rehearing. Then I was certain of my ground. When the Federal Trade Commission decides a matter, I instinctively take the other side. But when they go farther and AFFIRM their original decision-that settles it as far as I am concerned. I lay my money against them.
***
The defendants took their case to the United States Circuit Court of Appeals who, on April 4th, 1933, decided that the Federal Trade Commission was wrong, that no deception is practiced and no competitors hurt in calling a white pine tree that grows in California by the name California White Pine. So we are back where we started, and where we belong. California White Pine IS California White Pine. Pinus Lambertiana continues to be that marvelous wood, California Sugar Pine. Pinus Strobus continues to be that grand, soft-fibered tree of the northern states-Northern White Pine.
**t<
Years ago when a bunch of college sharps testified before the Federal Trade Commission that the only wood that has a right to be called "mahogany" is the product of a certain branch of a certain tree, f remarked in rny rough and uncouth fashion-"Aw, nerts !" And I contributed all the help I could to beat that silly conclusion before the Commission and in the courts, where it was finally decided that these botanists were taking too much for granted. f was afraid that if we let them get away with that sort of bull they would soon erase the "butter" from apple butter, and the "milk" from Milk of Magnesia, because they are not dairy products. My aim and ambition is to get the Government and the botanist out of all private business. Step by step we're winni"t o"t**1t. *
George Bernard Shaw, world's all-around heavyweight champion monstrosity, has come, stepped lightly upon our shores, uttered a series of moronic close-ups through his whiskers, insulted a woman or two, and then left. That last was the only good thing he did. Our great American boot-lickers, including one of our most famous wise-crackers, rallied to his call, and worshipped at his shrine. The
man who insulted Helen Keller showed he was still in prime form at his best game-throrring stink-pots. What a man ! As an egotist he dwarfs into comparative insignificance that earlier addle-pated notable-Nero. His dignity'is comparable only to that of a Missouri mule. A digger Indian could give hirn lessons in manners. That some out-standing writer in this country hasn't the bowels and brains to take his pen in hand and in letters of fire tell the world what the decent men of America think of that old. buzzard,. is just too bad. That England doesn,t muzzle, chloroform, or deport the sad old rascal to Russia, is a matter of deep regret.
When you see a rnan putting a paint job on his house, you know he either wants it to look like someone was living in it, or wants to sell it for a better price. ***
Every lumber dealer should sell paint. paint is an economic and civic necessity. Every surface needs protection to preserve it from deterioration. Wood decays; metal rusts and corrodes; concrete disintegrates. All these surfaces need paint protection. Paint is sanitary. It kills disease germs. Therefore paint promises health. ***
Paint is insurance against decay. Decay insurance is important and necessary. Paint increases property value far beyond the cost of painting. Not to paint when necessary is both costly and wasteful. By saving wood, metal, and concrete surfaces, paint reduces property upkeep, minimizes repair bills, and makes the possession of material things yield the maximum of pleasure, service and profit.
Paint is a side-line for the lumber dealer that knows no closed season. Winter, summer, spring and fall, it is always a good season to go out and sell some paint. The lumber dealer is the ideal paint dealer. And it pays him well for his work.
Chas. R. McCormick Lumber Co. will unload their sbcond cargo of lumber at the Port of Stockton from the McCormick Steamship Company's steamer H. F. McCormick on April 20.
Dedication of the Port of Stockton, which recently completed its 88-mile, $6,000,000 deep water ,channel to the Pacific, took place in that city April 5. The dedication ceremonies were attended by more than 1000 railroad, steamship, lumber and other business executives from all over the state. Throughout the day thousands of visitors inspected the new harbor, where the McCormick Steamship Company's intercoastal freighter West Cape was loading cargo for Atlantic ports which included 2@,00O feet of California Pine lumber from Northern California and Southern Oregon. The West Cape was the first intercoastal steamer to visit Stockton, and the largest vessel that has reached the port.
The formal dedication took place at the Port inauguration banquet held in the Civic Memorial Auditorium, under the auspices of the Stockton Chamber of Commerce. Hubert H. Briggs, chairman of the Marine Committee was general chairman, and E. L. Wilhoit, past president of the Stockton Chamber of Commerce was toastmaster. The program was broadcast over the Pacific Coast network of the Columbia-Don Lee broadcasting system.
Con J.'Franke, mayor of Stockton, welcomed the large gathering.
The mayor's talk was followed by greetings from Governor James Rolph, Jr., and J. C. Strittmatter, freight
traffic manager of the McCormick Steamship Company.
Peter B. Kyne, internationally known California author and creator of Cappy Ricks and other sea characters, gave a short address in which he stated that for many years he has been associated with ships and lumber, and that therefore the subject lies very 'close to his heart. He expressed himself as being thrilled with the great undertaking just completed.
A. J. "Gus" Russell, manager of the Santa Fe Lumber Company, San Francisco, gave an address on "\Mhat the Port of Stockton Means to the Lumber Industry." This address appears in full on another page.
Other speakers were Henry A. Palmer, editor of the Traffic World, Chicago, and A. A. Stagg, dean of football coaches, now with the College of the Pacific, Stockton.
Five firemen were injured in a fire that destroyed the greater part- of the lumber stock, and entirely destroyed the shed stock of the Jones Lumber Company, Portland, Ore., March27. Equipment for handling lumber shipments was burned, but only slight damage was done to the sawmill, planing mill, office and dry kilns. The mill will be shut down for an indefinite period.
One of my retail lumber friends in Texas vouches for the truth of the following story, because it happened to him just a short time ago.
One of the local shoe stores had a colored porter fixing up some temporary shelving, and so he dropped into the lumber yard and asked for 75 feet of one by six strips, and
60 feet of one by four strips.
"Do you want lineal feet, or board feet?,' asked the lumber dealer.
The colored one scratched his head ruefully.
"Dey nevah tole me, Cap'n," he admitted; ..spose you jes mix tem up."
Calling for a more rigid regulation of construction of buildings, to make them fire and earthquake proof, especially schools, in unincorporated territory of ios Angeies county, the board of supervisors at its meeting on April 10 amended the new county building code that was adopted as an emergency measure following the recent earthquake. The board acted on the recommendations of the recent grand jury and Coroner's jury following their investigations on the earthquake situation. The new ordinance is now the uniform building code drawn up by the Pacific Coast Building Conference which has been adopted by eighty-six municipalities of the state.
There was no uniform building code for unincorporated territory in Los Angeles,county until Mar,ch 2O, last month. At that time the board of supervisors adopted an emergency ordinance patterned after the building aode of Santa Barbara. Through the office of the County Regional Planning Commission, the board has set up machinery for the issuing of permits under the new code. All plans and specifications for every building to be erected in county territory, or buildings to be altered or repaired, must be submitted to the department where expert construction engineers will pass on building permits.
A. M. Baxter, president of J. H. Baxter & Co., returned to San Francisco on April 5 after spending two weeks at the company's Los Angeles office.
Mason Kline, Union Lumber Company, San Francisco, was a re'cent visitor at the company's Los Angeles office where he spent a few days on €ompany business.
At the annual conferen,ce of the Western Forestry & Conservation Association recently held at Seattle, Wash., George B. Mcl-eod, Hammond Lumber Compahy, portland, Ore., was re-ele.cted president. The following were ele'cted to serve as vi,ce presidents : California, H. W. Cole; Montana, W. C. Lubrecht; Idaho, S. G. Moon; Wastr"ington, C. B. Sanderson; Oregon, E. S. Collins.
Trustees elected included : California, D. S. Painter; Montana, Paul Neils; Idaho, G. F. Jewett; Washington, J. L. Bridge; Oregon, E. B. Tanner. C. S. Chapman was elected treasurer. E. T. Allen, the Association's chief forester, was in ,charge of the program.
Santa Fe Lumber Company, San Francisco, will discharge a large shiprnent of lumber from the steame.r H. F. McCormick at Stockton, April2O. Part of the lumber will be distributed locally and part will move by truck to various ValIey points.
Jas. E. "Jimmy" Atkinson, district sales manager, Chas. R. McCormick Lumber Co., San Francisco, attended the port inauguration banquet at Stockton, April 5, and during the last three days of the week toured a portion of the lower San Joaquin Valley in company with Jerry Stutz, the company's salesman in that territory.
The California Redwood Association's publication No. 504, "California Redwood in Modern Timber Structures." revised and brought up to date, is just off the press. This publication contains a great deal of information for construction engineers on the uses of structural grades of Redwood, and is attractivelv illustrated.
During the month of April, Pioneer and Flintkote have joined hands in advertising the greatest roofing deal ever offered in Southern California.
Pioneer and Flintkote dealers can 66eash int' on this special offer.
Reud, the f)etails on follouting pages. o ..
RESIDENT ROOSEVELT'S "New Deal" is ceating jobs creating buyers . . . building business throughout America!
Pioneer and Flintkote's "New Deal" which is being widely advertised this month to owners of homes, ofrce and store buildingo, and factories-is creating jobs for roofers . . . creating buyers of roofing . and building business for Pioneer and Flintkote deders. This t'New Deal" in roofing ofrers . . Lowest Prices . . . Lowest Down Payments . . . Easiest Monthly Terms. The Re-roof Now and Pay Later mess:rge is being delivered through newspapers of Southern California TODAY!
This "New Deal" is a special roofing opportunity for a limited time only. Take advantage of its tremendous pulling power fot sales. Get the full benefits in your territory by telling the SAME story and advertising it locally!
Lumber Co., San Francisco, at the Opening of the Port of
Your Excellency, Mr. Toastmaster, Ladies and Gentlemen:
The Port of Stockton means a very great deal to the lumber business and by the same token, the lumber business means a very great deal to the Port of Stockton which is in every way as it should be.
There is no ,commodity of a more expensive, cumbersome and unwieldy nature in handling, loading, transporting and delivering to the ultimate consumer than lumber.
Coal, grain, cement, salt and numberless ,commodities may be handled by the application of the law of gravitation thus reducing labor costs but lumber remains a stubborn article and is handled today almost as it was thirty years ago.
Pullman ,car rvindows and lumber resist modern methods to a very great extent.
The principal cost of refined lumber delivered to a building site in Stockton is made up of labor and transportation for the stumpage value, that is the value of the standing tree, is only a very small portion of the delivered cost of the finished article at Stockton.
In establishing the Port of Stockton you have made possible the elimination of extra handling, extra transportation and when proper rates are accorded to the port and when familiarity u'ith the work of discharging and re-handling lumber from vessels have reduced labor costs, there will be a substantial saving to every consumer of forest products in that vast territory ,contiguous to the Port of Stockton.
And that territory is in no rvay a meager area for on the steamer "I{. F. McCORMICK" due here April 20, lumber rvill be dis,charged for points as far north as Sacramento, as far south as Bakersfield, as far west as Pittsburg and east to the Mother Lode.
The inland movement of forest products is largely by truck. In establishing your port you have made possible due to the congested metropolitan conditions that maintain, the irossibility of much cheaper truck transportation from Stockton than the larger and more 'congested ports.
A truck and a trailer, as an illustration, leaving Oakland must proceed for a long distance at a most careful and slow rate of speed; large quantities of fuel and lubricant are consumed in stops at boulevard crossings and in awaiting safety signals, rvhile to reach San Joaquin Valley points, two ranges of hills that rvould be deemed m,ountains in many countries, nrust be negotiated.
As compared to this, the truck haul from Stockton escapes traffic congestion and is accomplished with practic-
ally no costly grades, and a lower insurance basis is enjoyed and applies than where trucks are used in metropolitan districts.
When rivers seek new channels there is bound to be a disturbance to the old and existing order of things.
The re-location of transportation routes brings about the same result. Damage is done in both cases and certain opposition must naturally be expected but as time goes on and conditions generally improve you may be assured lumber will play its full part in the upbuilding of Port Stockton.
Perhaps, however, too much thought has been centered on the inbound lumber tonnage and not sufficient consideration given to the tremendous movement of outbound forest products.
Within 100 miles of this auditorium it is estimated that the stand of growing timber tributary to Port Stockton is the equivalent of 400,000 cars or enough to fully load 6,000 steamers of ordinary capacity should all of this move out of the Golden Gate.
Eighty per cent of this stand is Sugar and White Pine.
Within 300 miles of Stockton there is normally manufactured 12,000,cars of lumber per year. Of this, 6,000 cars is of a species and grade which may ordinarily be expected to move through the Golden Gate to Atlantic Coast and foreign ports.
These figures will give you some idea of what ,Port Stockton means to the lumber industry and what the lumber industry means to Port Stockton, and I cannot help but feel that our good friend, the represent?tive of the Chas. R. McCormick Steamship Company is perhaps unduly alarmed in his estimate of tonnage possibilities.
On this first fine freighter of the McCormick Line there is an appreciable lumber tonnage for Atlantic ports and I believe there is no port in the world, certainly none in America, where the different species of native woods lend themselves to so gigantic a movement both inbound and outbound as may be ,confidently anticipated at Stockton.
I have mentioned that the stumpage value of lumber is negligible as compared to the refined value at destination. I might add that the timberman no matter how many years he may pay taxes on his crop, harvests it but once.
A number of years ago in speaking before the Rotary Club of Bakersfield, in August, and no one other than a young and inexperienced performer would undertake a trip to Bakersfield in August, I used this same phrase.
After I had finished. the chairman stated that the state-
ment in question struck a sympatheti,c cord in his breast as his business labored under precisely the same handicap as he also harvested his crop but once.
The ,chairman's remarks caused a very great deal of laughter, the ,cause of which was utterly unknown to me until I was advised that he was Bakersfield's leading undertaker.
We can therefore see that many of the deficiencies and abuses which we think are'confined entirely to our own line of business are in manv ,cases common to other lines as well.
I thank you.
Seventy-four cities of Southern California ended the month of March with an aggregate building volume of $4,000,761, a total ol$2,186,287 above their February totals. Long Beach leads the Southern California cities for the month with a total of $1,101,435. Los Angeles' building operations for March totaled $958,441, a gain of $256,862 over its February figures. Other Southern California cities showing strong gains over the February totals were Torrance, Santa Ana, Huntington Park, Beverly Hills, Redlands, Visalia, South Gate, Compton, Ifuntington Beach, Whittier, Lynwood, Fullerton and Upland.
Torrance showed a big gain during the month of March as compared to the previous month, the March building figires totaling $565,365 as against $14,300 in February. This advance was due to the construction of refinery units by the General Petroleum Company, the job exceeding $500,000.
San Francisco, Oakland and Berkeley recorded substantial gains in building for the month of Mar'ch as compared to their February totals. The San Francisco building permits for Mar.ch totaled $548,231, a gain of $225,574 over the month of February. San Fran,cisco with a total of $15,428,443 for the first quarter of 1933, due to the San Francisco bay bridge projects, leads all other California cities in building thus far in the year.
Frank McNulty, sales manager of Hobbs, Wall & Co., San Francisco, resigned his position effective March 31, and has assumed the management of his own yard, McNulty Lumber Co., at San Bruno.
Dear Jack
Your editorials-pages 6 and 8, April 1st issue, are a "knock out'l-it should be in every paper and trade journal in the U. S. A.
Thanks for your brains and gift of expression-
Sincerely,
Sylvester 'Weaver, Los Angeles, California.W. E. Rutledge, who has been in charge of the New York office of the Hammond Lumber Co., has been made eastern manager of sales, succeeding the late W. R. McMillan. Mr. Rutledge, who has been with the company for 24 years, started to work first at the mill in Samoa, and spent two years in the San Francis'co office before going East. He will continue to make his headquarters in New York City, and will make regular trips to Chicago.
E. E. Abrahamson will be in charge of sales at the Chicago office. He has been with the company for 2l years, having also started his lumber career in the mill at Samoa. He has handled Redwood sales out of Chicago for several years.
Mr. Rutledge will have for his assistant in the New York office John G. Klopfenstein, who has handled fir sales from the Chicago office for the last seven years.
Frank H. Campbell, who has been engaged for the last seven years in promoting the sale of Redwood in new territory, has been added to the Eastern sales staff, and will work in this capacity from the Chicago offi,ce.
United States Circuit Court of Appeals decided April 4 that although in reality of the Yellow Pine family, California White Pine has been known by that name for so many years that to call it White Pine is not "deceiving the public", and "injuring 'competitors" as chirged by the Federal Trade Commission.
The opinion was rendered in an appeal ol 12 Pacific Coast lumber companies from the Federal Trade Commission order.
The Long-Bell Lumber Sales Corporation has installed an exhibit at the Ar,chite,cts Building Material Exhibit, Fifth and Figueroa Streets, Los Angeles, showing their new achievement in building construction, Enterlocking Fabricated Building Lumber. A frame model of a residence shows the many features of this new development. Enterlocking Fabricated Building Lumber is manufa,ctured of Douglas fir at the company's plant at Longview, Wash., and comes to the job pre-fabricated, ready to put into place. The display is creating a great deal of interest with the building industry.
34O STOCKTON ST.. SAN FRANCISCO Nar Union Sqw - Telephoe Sutter 240 l5o Rooms, Each with Tub and Shower Stricdy Fireproof $2.OO to 13.{D Single - $2.5O to 14.fi) Double Spaial Wee&ly ard Mmthly Ratea$eruilg CIub Brea.kf*tc 25c, 35c, 50c. Dimen, including Sun&y, Sllc
Take Any Yellou Cab ds Our Cuest . Free Gardge
Since automob'e ;:::T:":,, advertise prices "f.o.b. Detroit" and radio manufacturers quote their sets priced at a certain figure "less tubes," we suggest that other lines follow the same practice, sornething like this:
"Try this snappy hat, $4.50 less sweatband."
"Try these delicious canned peaches, only 15 cents, sweetening extra."
"Look over this fine home, well located, $5,754, windows and doors extra."
"Spectacles that fit your personality, price $8, lenses extra.tt
"A fine, cornfortable shoe for men, $7.50, soles extra."
"This snappy suit of clothes, with two pairs of pants, price $30 f.o.b. New York."
I love the half forgotten roads
When April sings her roundelay, And robins in old orchards croon Their morning hymns to greet the day.
I love the half-forgotten trails
That wind through summer-scented hills, Beyond some far horizon where The rainbow's azure color spills.
I love October's fires at night, Where memories their treasures bring, It's there forgotten April's are, When age grows young, remembering.
-Harold D. Carews.
VICTOR HUGO SAID:
"It is beautiful that Force should have Right for a master, that Progress should have Courage for a leader, that Intelligence should have llonor for a sovereign, that Conscience should have Duty as a despot, that Civilization should have Liberty as a queen, and that the servant of Ignorance should be Light."
The railway tracks ran parallel with the fence of the insane asylum, and the brakeman stood alongside the track waiting for the engine to switch back. Inside an inmate leaned against the fence, eyeing the brakeman.
"Do you work for the railroad?" asked the one inside.
"Yes," replied the brakeryan.
"Do you have to work every day, whether you like to or not?"
ttYes.t'
"Do you work no matter how bad the weather is, or how bad you feel?"
ttYes.t'
'Did it ever occur to you that you're on the wrong side of this fence?"
Longfellow said this of critics: "Some critics are like chimney-sweepers; they put out the fire below, and frighten the swallows from their nests above; they scrape a long time in the chimnel, cov€r themselves with soot, and bring nothing away but a bag of cinders, and then sing frorn the top of the house as if they had built it."
"Niggah, whah you bin lately? Ah ain't seed you?"
"Ah bin lookin' fo'work."
"Boy, you curosity goin' t'git you in trouble, yit."
Mother: "Daughter, do you know where bad little girls go ?"
Precious Youngster: "Anywhere, Mother-anywhere."
"We learn practically nothing from a victory. All our lessons come from defeat. A winner forgets most of his mislshss."-Coach Meehan.
That orderly marketing is a problem more important than any of the many problems already tackled by the industry, was the opinion stated by Secretary-Manager Arthur Bevan of the Red Cedar Shingle Bureau at the Red Cedar Shingle Congress held in Seattle, March 22 and 23. Mr. Bevan's report showed that the Bureau with 95 per cent of the produ,ction of the Red Cedar Shingle industry represented in its membership is in a stronger position than at any time in its history. As a result of discussion of the marketing problem a committee will investigate the possibilities of co-operative selling
Much satisfaction was expressed with the splendid leadership of the retiring president, Dale Craft, Royal Shingle Co., Whites, 'Wash., and the great achievements brought about under the management of Arthur Bevan, but both the retiring president and Mr. Bevan warned the manufacturers that the big job of reform in marketing and selling lies ahead.
Dr. Henry A. Burd, of the University of Washington, addressed the meeting on the subject of orderly marketing.
Leslie J. Ayer, counsel for the bureau, outlined a method of group selling that would be legal and prevent cutthroat competition.
R. P. Milne, of Seattle, advertising and merchandising counsel, spoke on the fine trade promotion work that had been done in the last year, particularly in the re-roofing and remodeling field, and urged the manufacturers to back up their field men and support the lumber dealers with an advertising program.
Leo Black, Seattle Cedar Lumber Manufacturing Co., was elected president; C. J. Cutler, Hammond Cedar Co., Ltd., New Westminster, B. C., was elected vice-president and Arthur Bevan was elected secretary-manager and treasurer.
Officials of the Chas. R. McCormick Lumber Co., San Francisco, have a special interest in the visit of the frigate U.S.S. Constitution to San Francisco. When the vessel was reconditioned in 1927 the navy used 150,000 feet of special stru,ctural grade Douglas Fir, furnished by this company.
Expert counsel to prevent firesSpecialized policies to protect against lossSubstantial dividends to protect against cost. 'Write any of our companies.
Catnlt nf.ctrffifrtld flc hnbcnor l|lhel brmcConpuyof lmruc Corprry of Vu Wcrt' Olio feuficld, Obio ladiau Lrubcnor lldul lfortlrstcn llltml Fin lnunne Gooput of Arochtioa of ladirupolir, lul. Sqttlc, WuL Thc Lcnbcr iluturl Fln Pcurylruir Lurbcno hnrue Coupary of lhurl Firc hnme-Co. of Eo.too.lle Pf,ilrdclplir,Pl
The Field bill, designed to prevent faulty school constru,ction and as a safeguard against earthquake damage, was signed by Governor James Rolph, Jr., at Sacramento, on April 10. The bill was introduced in the Legislature by Assemblyman C. Don Fields of Glendale, Calif., following the Southern California earthquake when many s'chools in the quake zone were damaged. The bill carries an urgency clause and became effective when signed.
Under the new law, every public school house built or repaired in California must be constru,cted from plans designed by licensed architects or engineers, must contain safety factors to withstand horizontal earth shocks, must pass rigid, double inspection by the local and state authorities, and be certified as to quality of materials and soundness in workmanship. Sworn affidavits by builders, contractors and inspectors must be filed several times during construction attesting to adequacy of'construction and materials. Violations of these provisions are made a felony.
Approved by both the State Highway Department and the Bureau of Public Rbads, Washington, D. C., a laminated fire curtain of. 2x4 Redwood has been ordered from the Hammond Lumber Company, San Francisco, to be installed on every tenth bent of the timber construction of the Yolo Causeway job. Thoroughly dry stock is being used in order that no shrinkage can take place after the curtain is fabricated. This type of wall, it is claimed, makes a combination that is fire retardant and at the same time has a high insulation value.
Fred Burgers, associated with covering his old
well known Redwood salesman, is again the Union Lumber Company, and started territory, the San Joaquin Valley, April 1.
6 *neeb save you money
Two years ago the Pioneer Paper Company, of Los Angeles, came out with its new line of Forestry Blend asphalt shingles. It was a smashing, instantaneous hit. ' Always seeking something new to highlight their merchandising, they then went looking about for another new .idea that would be both useful and attractive. A year ago 'they found it. The idea came from the fertile mind of ]ack Plunkett, their leader and General Manager. He called it "Red Seal Openers" for asphalt roll roofing
He had looked over their business, which fundamentally 'consists of creating markets for asphalt products, and 'asked the question-"What is the oldest-fashioned, most ,archaic thing about asphalt roofings?" And he promptly guessed the answer. It was "the wrapping around the ,roll." Never had this been changed. From the beginning of the roll roofing business aSphalt rolls had been simply wrapped in a protective covering of paper. This, when the time for use came, had to be clumsily cut away. Often it was stuck to the outside of the roll. It took time, and efjfort, and generally some loss of the enclosed stock to get the roofing out of its wrapping and ready fgr business.
So they contrived a rip cord to do the work. No ordinary rip cord, mind you. They made it of twisted red and ,white 'cord, running lengthwise of the roll, of course, and held in place, ready for pulling from either end of the roll, by a good looking red seal. Thence the name.
When the roofer gets ready to use a roll of Pioneer roofing he simply picks up the end of the red and white cord as it projects from the Red Seal, pulls on it, the package splits neatly open, there is no loss of time or contents, and the roll is ready. The cover just falls away.
Naturally it was an instantaneous- hit. The Flintkote Company, asso,ciated interest of Pioneer Paper, which mer.chandises asphalt roofing and other products all over the United States, announces that the Red Seal Opener is being adopted in all their eastern plants, and the rolls with this novel attachment will be sold all over the country.
Pioneer has found the Red Seal Opener and the red and white rip cord a decided help in selling their roll roofing, and experience has given the building trades so high an opinion of its usefulness, that they have decided in just a year's time that it is one of the greatest merchandising features ever employed in their business.
"Zip-and it's off !" is their slogan with regard to the Red Seal Opener. And, because the building artisan and mechanic has given unqualified approval to this innovation for HIS convenience and assistance, he asks for Red Seals when he specifies roll roofing.
'So now, through the great Flintkote organization which covers the country, users of roll roofing everywhere will be able to say, when they come to open a roll-"Zip-and it's off !"
I Chicago, Ill., April l,-The April edition of the Lumbermen's Blue Book is ofi the press, and is being delivered to subscribers. F. .W. Wright, General Manager, remaiks that ,despite the extraordinary amount of revision required under present conditions, the book is out on time, as usual. He 4scribes the ability of.the "Blue Book" organization to keep :pace with the large volume of changes in ratings and list'ings..to the fact that the regular avenues of information are supplemented by the close cooperation of subscribers, and this is especially true in connection with the regional Trade Interchanges which develop advance data.
The o'Blue Book" is an activity of the National Lumber Manufacturers Association, in conjunction with the Credit Clearing }Iouse, and has at its disposal the facilities of a network of affiliate offices from coast to coasf' Executive headquarters are maintained at 323 South Franklin Street, Chicago, and Eastern headquarters in the Grand Central i'Terminal, New York City, with field representatives at ,various' important lumber cefiters.
W. R.'Chamberlin, president of W. R. Chamberlin & Co., isan Francisco, returned April 4 from a business trip to .Los Angeles.
Rotary Club members of Davis, Calif., heard an interesting talk by C. H. Griffen, Jr., general manager of the California Redwood Association, at their luncheon meeting ol1 March 27. 'Illustrating his talk with motion pictures showing earthquake damage in Southern California cities, Mr. Griffen explained the reasons for.the damage, and empha. sized the fact that good construction would have prevented practically all of the damage to wooden structures. He also showed pictures of some outstanding Redwood jobs. Mr. Griffen gave a similar talk before the Rotary Club of Dixon on March 29.
Pacific Manufacturing Co. recently sold through their San Francisco office one of their Eldorado Factory Built Homes to the Hope Ranch, Santa Barbara. This will be erected on the Hope Ranch subdivision on the coast just north of Sant3 Barbara. The Pacific Manufacturing Co. is hopeful that this ,concern will standardize on these houses for their sub. division on which they expect homes. to build between 25 and 4O
Adoption of the Uniform Building Code by Los Angeles county as a whole was recommended on March 28 in the verdict of the Coroner's jury of building experts impaneled by County Coroner Frank Nance following a review of the recent Southern'California earthquake situation. Members of the jury included: Nels Gross, president of the District Bonding Company; C. T. Manwaring, head of the Board of Fire Underwriters ; W. A. McNeil, contractor; D. H. Merrill, secretary, Pacific Coast Builders Conference; Irving C. Harris, consulting structural engineer and geologist; Ralph E. Homann, president of the California State Builders' Exchange; Sterling C. Lines, consulting engineer; Earl T. Heitschmidt and E. M. Scofield, structural engineers, all of Los Angeles.
In the verdict, the opinion is expressed, 'ithe great amount of damage that resulted from this shock was due to faulty construction of the buildings damaged. Buildings of good construction es'caped damage or came through with only minor damage, even though situated directly adjacent to buildings that were demolished."
The verdict stated: "The more populous portions of Southern California are so situated with reference to fault z'ones that there is no reason to expect here the serious effects that have resulted from great earthquakes in other parts of the world. On the other hand, there is no reason to think that there will not be other shocks in the future."
Recommendations contained in the verdict follow:
(1) The "Uniform Building C'ode" should be immediately adopted as a legal code 'covering construction and or repair of all buildings in Los Angeles county, including Section 2311 (a) of the appendix thereof as an integral part of that code, with addition of a paragraph to Section 23Il (a) providing that a factor of 1@ per cent against lateral forces be required in construction of all fire walls, towers, friezes, cornices, signs, overhanging.or protruding obje'cts, lvater towers, penth,ouses, etc., except that the use of iime mortar referred to in this code be eliminated.
(2) That in repair of structures within Los Angeles county, damaged, but not justifying demolition, constituted authorities be guided by the prin,ciples and requirements of the "Uniform Building Code" with appendix as specified in recommendation No. I above, and including also the ex,ceptions noted in said paragraph 1 above, to the end that such repair be made with every .consideration given to safety of life and property.
(3) That every masonry building of any height, and every wood frame building more than two stories in height, be designed by either a licensed architect or a registered structural engineer, and that every skeleton frame building be designed structurally by a registered structural engineer or certified ar'chitect who qualifies as a structural engineer, and that the construction of every such building be supervised by a registered structural engineer or a
licensed architect who qualifies as a stru,ctural engineer,
(4) That the State contractors' license law be strengthened so as to require still greater ability and integrity on the part of contractors.
(5) The jury desires to emphasize the fact that this investigation has clearly developed the type of stru.ctures most suitable for s,chool buildings, and to offer the recommendation that in buildings of more dhan one story in height Class A (type 1) construction should be used exclusively.
(6) One-story structures can very satisfactorily be constru,cted of wood frame, fire-resistive lath and plaster inside and out, and similar fire-resistive roof construction.
(7) It is the opinion of this jury that the best means of permanently, effectively and economically insuring safe construction and maintenance of school buildings is to consolidate the administration of all school building affairs in one control body in the county.
(8) Based on the evidence, we further re,commend that there should be an immediate inspection of all buildings used for schools and or for public assembly, and that all su,ch buildings which have suffered damage or are found to have elements involving the hazards pointed out herein, be removed or reconstructed in accordance with the standards recommended herein. Schools and buildings of public assembly which, by reason of their location, are subject to unusually severe hazards due to ground conditions, should be removed or made exceptionally resistent to the effects of earth vibrations. Buildings other than schools and buildings of public assembly should be inspected and hazardous conditions eliminated.
(9) Attention of this jury has been called to an emergency organization which for some time has functioned informally in the city of Los Angeles. This organization has included the fire department, police department and other governmental agencies, aided by such bodies as the Chamber of Commerce, Red Cross, United States Army and Navy, and by certain of the public service corporations. It is understood that even in its present state this organization proved rernarkably efficient in meeting the problems which confronted the 'city upon the occurrence of the recent shock. Accordingly, it is recommended that such organization or one of similar character be legalized, by ordinance, and that all cities and towns be brought into the plan to the end that under centralized authority, such an organization be made to function in a co-ordinated manner for the entire county.
This jury would emphasize strongly the very obvious need for irnmediate action. If for instance (cities and towns of this ,county co-operating) proper ordinances are made effective without ttndue delay and then a sustained and co-ordinated effort ,compelling the adherence to legally
pres'cribed requirements is put forth, the security of this community against earthquake hazards should be assured. The practical problem before us, then, appears to be this: Shall we permit a possible repetition of the loss in lives and property at some future date when by the application of common-sense methods of preparedness, such losses as occurred as a result of the recent shock may be avoided.
Los Angeles county has not been found wanting as regards other problems it has been compelled to meet in the past, and it is not unfitting to believe that its constituted authorities and citizens alike will lend their best efforts to the end that in this instance, too, there shall not be a departure from a course which so far has made possible the community's remarkable development.
The new sawmill re,cently built for W' P. Mclntyre & Son of Fortuna, Humboldt County, located on Howe Creek, has been completed and will start up for a steady run about May 1. The mill is situated in a choi'ce tract of Redwood of about 60 million feet. The initial run of the mill proved satisfactory, and the company is now ready to make shipments by water or rail.
The motive power for the new mill is furnished by twin steam engines, 11x18. The head rig consists of triple circular saws, each 52 inches in diameter, and the equipment includes a regular gang edger, a gang trimmer, and a four side Berlin planer. The estimated daily capacity is about 20,000 feet.
t'Otly the Pigton movestt
rA to2-inch Drilling Capacity
Weights 10 to 20 lbs.
Priced at t10O and uP.
Etectrrc
Portablc Gr{ndcm and BGlrGh TSrPer Goncrete Surfaccm Strand FterlDle
Secretary Carl Moore of Hoo Hoo Club No. 39 reports an active demand for tickets for the First Annual Reveille to be held at the Hotel Leamington, Oakland, Friday, April 21. Tickets are $1.50 each, and dinner will be served promptly at 6:30 p.m. Chairman Morton of the entertainment committee promises a fine entertainment program.
Entries for the golf tournament, to be held on Saturday morning, for which the green fees are $1.50, including lun'ch, should be sent to C. I. Speer, Zenith Mill & Lumber Co., Oakland, ,chairman of the golf committee.
Indications point to an entry of about 60 for the tournament. Some very handsome prizes will be awarded to the winners. Golfers are requested to be on hand in good time as the first foursome will be started at 9 a.m., in order that the competition will be over by noon.
Clem Fraser, Loop Lumber & Mill Co., Alameda, is general chairman.
MacDougall & Cole of Los Angeles, who handle the line of the Peterman Manufacturing Company of Tacoma, Wash., report what they believe to be one of the fastest bits of service on record.
At 9:00 a.m., Saturday, April 1, they accepted an order from a Los Angeles lumber firm for a carload of panels and wallboard, the order being subject to shipment by boat leaving Tacoma the following Monday. A wire was dispatched to the Peterman plant and thirty minutes later a telephone call from the mill advised they could get the shipment out immediately. Specifications were then wired the mill, and an air mail letter received in Los Angeles Monday, April 3, informed them that the shipment was on the dock Saturday noon, just three hours after the order was placed in Los Angeles.
M. William Davis, well known hardwood lumberman of San Francisco, passed away at his home in San Francisco, March 31, from a heart attack.
Mr. Davis, who was 61 years of age, was born in San Francisco, started his career in the hardwood lumber business forty years ago, and was one of the first salesmen on the road selling hardwood lumber at a time when San Francisco supplied hardwood for all of the Pacific Coast states. He ,cl4irred the distinction of having imported the first cargo of Philippine Mahogany into San Francisco, in 1913.
Mr. Davis built up a large and successful business, and was active up to a few days before his prissing. Associated with him in the Davis Hardwood Co. were his two sons, William and James, and his brother Ben F. Davis. He is also survived by his widolv, Mrs. Lulu S. Davis, another brother, Simon E., and two sisters, Miss Mollie Davis and Mrs. Joseph Cheim.
Masonic funeral services were held on Saturday, April 1, under the auspices of Lincoln Lodge, No. 470, F. and A'M., and were largely attended by friends in the variqus branches of the lumber industry.
Redwood or White Pine .connection for Ohio territory requiring full and exclusive time. Have been exclusive Cypress salesman in Ohio many years for large Cypress manufacturer. For obvious reasons would prefer change from Cypress to Redwood or White Pine. Address Box C-469, The California Lumber Mer'chant.
Wanted to trade for Lumber Yard in thriving California town, WELL IMPROVED CLEAR NORTH DAKOTA FARM, SIX HUNDRED ACRES. Address Box C-474, California Lumber Merchant.
Lumber yard in Southern California. Old established yard. Stock about $12,000.00; sheds, trucks and office fixtures $7,500.00. Can lease real estate very reasonably. Business good, wonderful opportunity for good lumberman, It will pay to investigate. Address Box C-475, The California Lumber Merchant.
British Columbia waterborne lumber exports from the principal B. C. ports during the first two months of 1933 totaled 92,896 M Bd. F't., ,compared rvith 110,829 M ft. in the same period ol 1932, a decline of 16 per cent, state reports from Vice Consuls Nelson P. Meeks at Vancouver and Robert M. Newcomb at Victoria made publi,c by the Lumber Division of the Department of Commerce. Total February 1933 exports amounted to only 40,677 M ft., compared with 53,525 M ft. in February 1932.
British Columbia waterborne exports to the principal markets during the first 2 months of 1933 compared with the 1932 period, respectively, in board feet, were as follows : to the United States 419 M ft. compared with 23,789 M ft., a decline of about 98 per cent; to the United Kingdom and Continent 19,953 M ft. compared with 13,625 M ft., an increase of 46 per cent; to the Orient (Japan and China) 57,250 M ft. compared with 60,990 M ft., a decline of 6 per cent; to Australia and New Zealand 14,637 M ft. compared with 10,449 M ft., an in,crease of 40 per cent.
Seattle, Washington.-Creosoted wood piles 43 years in service at Pier No. 3, East River, New York Harbor, were found on a recent thorough inspection to be in excellent condition, according to a report by L. E. Driver, chief engineer to the New York Dock Company, the owner, dated April9, 1932.
9 years' experience in the mill-wholesale and retail trade. Thorough knowledge of cost accounting and sales promotion. Knowledge of the German and French language. Some capital available for secure investment. A-1 references. Desirous of position with reliable concern. Address Box C-472, care California Lumber Mer,chant.
Lumberman for the past several years manager of large retail yard in California would like to make connection with line yard concern. Fifteen years' experience in the logging, mill, wholesale and retail ends of the business. Can assume responsibility and has initiative to produce results. Address Bdx C-473, The California Lumber Merchant.
Seattle, Wash., April l.-The first distribution of a new architectural service, consisting of an eight-page pamphlet giving four floor plans and perspectives of homes which can be built at a cost of from $800 to $1800, depending on local price, is being mailed to retail lumber dealers throughout the country by the West Coast Lumbermen's Association.
In the announcement to retail lumber dealers, the Association expressed the belief that a million small homes might be sold in the United States during the year 1933 if the proper kind of small home plans ,could be gotten to the public. Dealers were urged to secure copies of the booklet, "West Coast Plans for Small Homes", for local distribution and to advertise these modern small houses in their local newspapers, the Association to provide at cost the necessary illustrations.
The booklet contains four perspectives and floor plans as follows:
1. A studio home with a vaulted ceiling, by H. E. Crawford and Arnott Woodroofe, associate architects, Walla Walla, Washington. Has living room 16x24 feet; trvo bed rooms and kitchen; cost at Walla Walla, $1,250.
2. Early American Cottage, 1933 Model, by F. M. Smith, Jr., architectural designer, Seattle; four rooms and garage; cost at Seattle, $1,000.
3. New England Cottage in the Modern Style, by H. H. Riley, architect, Seattle; four rooms and garage, cost about $1,000, at Seattle.
4. A simple Colonial, by H. H. Riley, architect, Seattle; three rooms, bath, breakfast nook and garage; cost about $800 at Seattle. Provision for extra room upstairs.
Plans, specifications and bills of materials, the Association announced, will be furnished at cost to retail lumber dealers. Copies of the booklet may be had by the public at ten ,cents each to cover printing and mailing costs.
We carry the largest and best assorted stock of Plywood west of Chicago. Our well assorted stocks, our well known dealer policy and our central location guarantee the kind of service you demand. Progessive lumber merchants should carry these quality products. Familiarize your trade of the advantages of using Plywood. For remodeling and modernizing they are real economy.
