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Cnuforme Street

Mqrlite Survey Shows Bqthrooms, Kifchens Top Remodeling lisr

Bathrooms and kitchens are one-two ou the remodeling list, according to a recent survey of Marlite paneling dealers by Marsh lVall Products, Inc., Dover, Ohio.

The survey of 389 dealers showed that 55.74 per cent of their Marlite jobs w-ere bathrooms. Each of the dealers included in the survey had sold at least five Marlite jobs during the past year.

Kitchens accountecl lor 27.21 per cent of the remaining installations. All other rooms provided the remaining 17.05 per cent.

R. A. Huff, aclvertising manager ucts, believes the survey confirms owners think first of the bathroom of Marsh Wall Prodthe theory that homeand kitchen when planning a modernization project.

"Since our paneling is washable and especially designed for hard wear and high moisture areas," Huff says, "it is only natural that our dealers should have considerable success selling bathroorn and kitchen jobs."

According to the survey, 5,162 of. the 7,306 jobs reported fell into the remodeling category. This rvas 70.65 of the total.

"Our sales philosophy traditionally has been that' remodeling business is relatively depression proof. Those who depend entirely on new construction business immediately are subject to the whims of the economy. Aggressive dealers r,vho concentrate on the remodeling market have been successful during good and bad building periods," Huff emphasizes.

Marsh Wall Products will use the results of the survey to plan new Marlite sales and advertising aids for its dealers.

"We realize that the dealer is the most important cog in our sales operation," Huff points out, "and our consumer magazine advertising alr,vays directs the reader to contact the local Marlite dealer. In addition, all inquiries received from consumer advertising are processed and sent to our active dealers."

Full color \{arlite ads will appear during the coming year in Better Homes and Gardens, IJonse Beautiful and other major consumer publications.

June Meet for Western Dry Kiln Clubs

The ma"rketing of kiln-dried lumber, as well as more r ne marKetlng oI sfirictly technicai subj ill be discussed ,at the 14th sqrlctly technlcal subjects, wlll be dtscussed rat the l4th Annual Meeting of the Western Dry Kiln Clubs at the ryreetlng western _ury tllln ( University of California in Berkeley, June 14.

John Reno of The Pacific Lumber Company will discuss Marketing Aspects of Kiln-Dried Lumber. Edwin Knight of the Western Pine Association will speak on Seasoning Quality and The Lumber Market, and Gene Pong, Wood Technologist of the Southwest Forest and Range Experi- ment Station, will discuss The Effect of Commercial Kiln Ptyilg on the Grade of Shop and Better Douglas Fir. Specific drying problems of Western Red Cedar--and red alder will also be discussed. Reports from research of the University of California, the California Redwood Association, tbe Oregon Forest Products Laboratory, the California Redvrrood Association, the Oregon Forest Products Laboratory, the lJniversity of Washington and Louisiana State University will be presented.

Raymond C. Rietz, National Progress Leader-Lumber Drying, will report The Technique of Lumb,er Drying: Current Status, Progress and Prbblems. Loren W. -Benjamin of the Simpson Timber Company will report on research on Roof Covers and Degrade of Redwood.

Further information on the meeting is available from Dr. Fred Dickinson, University of California Forest products Laboratory, 1301 South 46th Street, Richmond 4. California.

Willamette Volley Hoo-Hoo Plans Annuol Golf Tournomenl

The Willamette Valley Hoo-Hoo Club will hold its Twenty First Annuat Gbtf Tournament at the Eugene Country Club on June 8th. Nels Sandstrom is General Chairman of the committee handling arrangements.

Californians on their wav to Centurv 21 in Seattle are invited to stop in for the Twenty First at Eugene. Several hundred members of the forest products industries in the Northwest will attend to play golf, cards and enjoy the banquet following these activities.

A team-of-four tournament will be the main feature of the day with teams entered from several sections of the Northwest and from California, classified by handicap into three groups: Construction, Standard "nd Utility. fne High _Sailors of Eugene, whose members are Jim Mills, Nefs Sandstrom, Ted Wood and Grant Lovegren, are the defending team champions.

In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAUTY IS AGED.IN-THE.WOOD:

On lhe way lo "Century 21," don't forget "Eugene 21," sile of the 2lst Annuol Willomene Volley Hoo-Hoo Club Golf Tournoment, June 8. Pictured here are some of the kingpins behind fhe big avent: Nels Sondstrom. genercl choirmon; Jim Mills, golf orrcngements; Wymon Hommer, president of Willomette Volley Hoo-Hoo Club; ond Arr Milhoupt, publicity choirmon,

Jack Starr will defend his championship on the nine hold one club tournament and Jack Bronde oJ Lebanon will defend the individual low gross championship for the eighth -time. Ted Woods and Jim Nfills are in -charge of the golf arrangements and Nole Wicks and Grant tovegren will award the 9250.00 worth of prizes.

The Gin Rummy Tournament, starting at 3:00 P.M. in the clubhouse lounge under the direction of Ross Carter and_ Don Barker, rvill drau' a large group of players who don't want to be too far from the bar. rvhich-will be,.on the house" from noon till nine-thirty. The buffet dinner, always a superb feast at the Eugene Country Club, will cap the days events for the 400 to 500 lumbermen exDected to attend. Additional members of the committee are: Registration, Jack McDonald, Colen Garoutte and Ken Broadwater; I{ouse, Bill Erskin€, \V1,6xn }fammer and Lyle Pearson; Finance, Phil Glenn ; -Publicitv. Art Milhaupt; Hotel Reservations, Don Davis.

Pocific Coost Co. in Merger

Stockholders of Pacfic Coast Co. in April approved the merg'er of the Bell Co., Cleveland manuficturii of alumi_ num-building_products, into the company through a share_ for-share stock exchange.

The Pacific Coast Co. said it intends to pursue an asgr.essive ac-quisition progrqm: Rell Co. had sales of gl ll5 million and net income of $76,585 in the year ended last August 1.

Manufactured by:

Sales Agents:

BRITISII COTUMBIA T(IRESI PR|)DUCTS IIMIIED, VANCOUVER, B.G.

MacMl[All, BI0EDE! & POWEtt RIVER, tTD., vAt{c0uvER, B.c.

Representatioe' F0 RREST Vt. W ltS 011 P.O. Box 774 San Marino, California SYcamore 4-7835