The California Lumber Merchant - May 1962

ROCKPORT means lhe hest in REDWOOD

Always well up to grade, Rockport Redwood comes from high quality, old growth Redwood timber; the very best.

Rockport's Certified Dty Redwood Bevel Siding and Finish are featured products to please your trade.

GABIE NOOFED SINGTE TRACK KIINS

THE CALIFORI\IA LUMBER MERCHAI\T

Nafional Foresf Products Week Committees Named For Los Angeles

Meeting April 11 at I-os Angeles It Chamber of Commerce Building, members of the Los Angeles Committee for National Forest Products Week, under the able chairmanship of Dee Essley, laid the groundwork for "The Week's" promotion f.or 1962.

National Forest Products Week this year will be observed October 2L-27. The following committee chairmen were named:

Finance : Leonard Crofoot.

Allied Services: Bill Hanen.

Display: Paul Hollenbeck.

Retail Relations: Wavne Mullin.

Publicity ; Stella Roaih.

I.uncheon : Harold Cole.

Hoo-Hoo Coordinator: Harvev Koll.

Speakers' Bureau: Elmer Ostlrman.

was also suggested.that IVIr. Osterman name someone in the Los Angeles area as co-chairman.

George Scrim continues to serve as secretary.

A suggestion was also made that a "Forest Products Personnel" committee be set up, with a union representative to be asked to head this, action to be taken on this subject by Wayne Gardner.

Opening the meeting, Chairman Dee Essley first observed that because of the diversity of local groups concerned with wood promotion, a great deal of lost motion resulted, and that the solution should be in a more combined effort.

(Continueil on Page 70)

Howey

Sicrro' Ccccqde logging Confercnce for his finc work ond drol of l{oo-Hoo in bcholf of Notionol Forcsl Pro& ucts Woek. Howoy, recn lrere in thc hordJrot prr' ssnred by t$c Confcroncc ond drcrlod in lho gorb rypicol of lhc "lumbcrJoct," ir conSrcluloted by othcr prornincnt Californio lunbrnnrn, Ehncr F. O:lermcn, Suporvirr of Gonrrvotion Educotion, ond Jomo X. llacc, Dcpuly Slola Fot.3lct, bofh of fhc Colifonio Divition of Forc:lry. "Notionol Forrrl Produd. WcrlC' will lhir ycor bc obrcnrd by Prcridcntiol Proclonotion, Ooobrr 2I-27.

Koll (center), longlime lumbennon ond Sno* of thc Univerre, receivet recognition from the

Things done by men r.r'ho enjoy doing them, are very likely to be done u'ell. That applies to both the big and the little things of life.

A well known actress was seen in public with an ex-boyfriend, and a pal said to her: "I thought you said you'd throrvn him over." "I did," said the actress, "but you know how women throw."

And then there is the grandpappy who admits that chewing tobacco is a filthy habit, but defies anyone to prove that it ever started a forest fire.

There are two reasons why many people don't rnind their ou'n business. First, they have no mind. Second, tl.rey have no business.

A super-salesman is a man who can convince his best girl that a gaberdine coat looks better on her tharr mink. Ife can charm the birdies out of the bushes, and then sell then.r at a profit.

Two Athenians back in the days of Diogenes, saw l-rim on the street one day and one said: "There goes that old infidel Diogenes---he thinks there's only one God." Arr infidel is often just one whose opinions are different from yours.

Abe Lincohr rvent to hear the great orator, Colonel R. G. Ingersoll, and returned ar.rd said to his .ivife "What a r,vonderful instrument is human speech when played by a master." Abe, a great orator himself, bou'ed before the almost superman eloquence of Ingersoll.

Real orators are scarce. Most political speakers sit blinking on the clead limb of political lreredity, hooting the same hoots that have been hooted ever since po,litics began. Once in au'hile, tl-rough, someone climbs out of the rut and utters something that repays you for your listening effort. For instance, \',re heard one politician flaying another, ancl rve gurgled rvith delight when l-re uttered this potent play on u'ords and logic: "Some good and wise tnen 'rvill probably vote for him," said the speaker, "bl1t my observation is that the good who do so are not wise, and the wise who do so are not good."

A gang of colored boys in the south were arguing one day about what was the best food in the world. Nominations were made by various of the group in favor of many delectable dishes, from possum to ham-bone, until finally someone spoke up ancl said, "I votes for black eyed peas as de best." Instantly an older man retorted : "Bov, you don't mean de best, you mean de very best."

Many years ago a newspaper columnist named Robert

l,lV alanaik Sfoaq

By Jack Dionne

BY JACK DIONNE

Quillen won the loud acclaim of this writer when he said: "My favorite of all foods-which I never tasted till I was 25 years old-is black eyed peas. They must be cooked with salt pork and enough water to provide lots of soup. Eaten n'ith piping hot cornbread and good butter, they provide a feast that nothing else can equal." Thus Robert Quillen qualified for this column's Hall of Fame.

General John J. Pershing was for many years credited to a large degree with the autho,rship of those now famous words of the First World War-"Lafayette, we are here." But Pershirrg, aln'ays honorable, at all times denied that he was the man. And finally rvhen the General published his memoirs in 1931. he paid tribute to the real author of the phrase, Colonel C. E.-Stanton. Up to that time, Colonel Stanton had said nothing on the subject, but '"r'hen Pershing thus pointed him out, he admitted that he was the author.

Nlost of the great inventions of the past centur tury of miracles-is the result, not of one man's genius, but of the efforts and energies of those who followed up some basic idea with a ne\\'er and better one. Sir Charles Wheatstone, for example, patented the first telegraph instrumer.rt, a crude affair with, holvever, the underlying principles in operatior.r. But Samuel Morse conceived the idea of transmitting messages over rvire by means of an electric current, and he made the first commercial application. This was follorved by the laying of the Atlantic cable. which rvas simply a farther step along rvith the same idea and principle.

The establishment and final perfection of the telephone was not the work of one man's brain. Each step tvas brought about by the conception of a new and better idea, supplant- ing and superseding the previous one. The thought of creating sound by an electric current was born in the mind of Alexander Graharn Bell. His first idea .rvas the invention of a musical telegraph. For years he studied and lvorked along this line. And the idea of conveying sound, words, was born in his intagination. It resulted in the first telephone device. But perfection came only with a succession of new ideas conceived by himself and his associates.

Transmitting messages through ether u'as an idea lr'hich brought the wireless, perfected by N{arconi. It .ivas founded upon theories rn'hich the brains of others had conceived. The idea that created the gas balloon was succeeded by the thought which resulted irr the dirigible, followed by the invention of the airplane. The first principle was worked out more than a century before by Cayley, an Englishman. It was improved upon by Langley. It was made piacticable by the Wright Rrothers in 1903, and since then there has been continual improvement through new brains and nevv ideas.

for a big house wrecking payroll regularly.

They could have saved known his state of mind. the Ould Sod and said:

company, and Pat was put on the money for awhile on Pat had they for he r,l'rote home to the folks on

"Sure it's one gran' job I'm afther havin' over here. They're paying me four do,llars a day to tear dor,r'n a Protestant church, and if they only knew it I'd tear it down fer nothin'."

And Enioy Doing lt Too Pat came over to this country and landed in New York, and he wasn't long in getting a good job. His big muscles and willingness to work made him a very desirable man

FOR CUSTOMERS U/HO \IIANT A FRESH, NEuI LOOK IN AN ACOUSTICAL CEILING. Here's a brand-new design concept in J-n'I ttcoustical ceilings ! Called Comet Fibretone, its small, circular perforations of varying sizes rvere inspired by the brilliance of a comet for those who rr'atlt a fresh, contemporary feeling in their homes. J-M Fibret one is highl1t el|icient acoustically, too, absorbing much of the disturbing room noises that strike it. Easy to apply. Washable, of course.

Lay in your stock of J-It Comet Fibretone now. Ask -vour Johns-Nlanville man about the full line of J-M acoustical ceilings as advertised nationally in Look, American Home and Better Homes & Garclens. Or rvrite to Johns-Manville, Box 111, Dept. CLI -5, Nerv York, N. Y. In Canada: Port Credit, Ontario. Cable address: Johnmanvil. Jouxs-MaNVILLE

Wesf Coast Lumbermen's Association

Asks For Emergency Quota Protection

President Kennedy was asked bv the West Coast Lumbermen's Associition of Portland, Oregon, to invoke an immediate emergency quarterly quota on softwood lumber imports coming from foreign countries.

G. Cleveland Edgett, an executive of the West Coast Lumbermen's Association, testifying April 15 in Washington, D.C., before the Senate Commerce Committee chairmanned by Sen. Warren G. Magnuson (Wash.), urged the emergency measure until solutions can be found for the complex competitive problems of the hard-pressed West Coast lumber industry.

The quarterly quota proposal, Edgett said, would permit foreign softrvood imports up to 10 percent of the nation's quarterly consumption. This volume is 2.7 percent less than Canada shipped last year, but is 1.1 percent above the previous te.n-year average.

Edgett told the senators the West Coast lumber industry needed immediate relief from the increasing volurne of softwood lumber from Canada r,r'hich reached a peak volume of almost 4 billion feet in 1961.

Edgett said West Coast lumber rvorkers had lost $40 million in annual wages to Canadian competition, that sawmill production in the Douglas fir region alone had fallen 1.3 billion feet in 1961 below the ten-year average,

and more than 7,4N lumber workers had lost jobs.

He said the outlook for the future is even more alarming as British Columbia officials forecast an increase in lumber output to 8 billion f.eet by 1975, 2l billion feet above current levels. The vast bulk of this projected increase u'ill be exported to the United States, Edgett declared.

Edgett pointed out to the senators that what West Coast lumbermen seek is equality with foreign competitors in the market place, not subsidies or cash handouts. He outlined a series of possible corrective measures. which he said would take time and perseverance to enact, thus the emergency request.

Edgett defined for the Senate Committee the various problem areas where the industry is denied equality. He suggested the following seven points be explored further after the quota is imposed:

1) The question of modifying the Merchant Marine Act of 1920 and the Shipping Act of 1916,

2) A review of the regulations of the fnterstate Commerce Commission and the Federal Maritime Commission,

3) The need for a closer look at the .ori diffet.ntials that exist in loading lumber at various U.S. ports,

4) The possibility of using the United States Stabilization Fund to counteract any massive intervention by

Canada in the foreign exchange field,

5) The necessity for a realistic reappraisal of reciprocal tarifis on softwood lumber with Canada,

6) Study of an extension of the Buy America Act principle covering domestic lumber in federallv financed or insured housing, and

7) A change in federal timber sale policies to provide a continuous supply of raw material at competitive prices.

Our industry r,r'ill be the first, Edgett promised, to suggest removal of quantitative limitations once we are satisfied that all artificial restraints imposed on our industry by government decree have been removed.

trdgett said, "We don't think American lumber workers should be unemployed while their counterparts in foreign lands are prospering from lumber sales in our domestic markets. American Sarvmills should not be permittecl to face financial ruin while our domestic markets are being opened up to lumber from foreign countries where ntlmerous cost advantages are enjoyed."

The West Coast lumber executive told the senators that the lumber industry in the Pacific Northwest was not a dying industry, but on the contrary it had modern'sawmills, ample raw material, skilled r,r'orkmen and a national as well as worldwide acceptance for its lumber.

WCLA Re-Elects Officers

William R. Garnett. Tacoma. for more than 30 years in forest industries, was re-elected president of the West Coast Lumbermen's Assn. at its annual meeting in Portland.

In its years-old tradition, WCLA also re-elected other officers for a second one-year term:

Vice president for Oregon, Nils B. Hult, Junction City; vice president for Washington, Ben H. Gardner, Jr., Seattle; vice president for California, Jack Fairhurst, Fortuna; treasurer, R. W. Middleton. Aberdeen. Wash.: secretary, William Swindells, Portland, and executive vice president, H. V. Simpson, Portland.

Newly elected from among WCLA's 14 districts to serve as area trustees were:

William D. Anderson, Raymond, \Atash.; Theo. A. Deal, Longview, Wash.; Donald C. Thomas, Portland; Paul B. Co,le, Springfie,ld; Jim S.

Whipple, Drain; and J. J. McGrew, Medford.

Newly elected as trustees-at-large were:

R. W. Middleton, Aberdeen, Wash.; Charles L. Morey, Tacoma; and H. G. Kelsey, Longview.

Newly designated trustees ex officio, this group representing WCLA on the National Lumber Manufacturers Assn. board, were:

Ben H. Gardner, Jr., Seattle, and E. N. W. Hunter, Portland.

To represent special industry groups, newly elected was Arthur Lindley, Dexter, for small mills, and re-elected was Val Gardner, Springfield, for timber fabricating oompanies.

Re-elected for one-year terms on these two groups were:

Trustees at large-F. M. Crawford, Ukiah, Calif.; Jack Fairhurst, Fortuna, Calif.; C. L. Fallert, Brookings; John M. Fulton and C. H. Wheeler. Port-

land; William Lulay, Scio; R. T. Moore, Jr., Grants Pass; William J. Runckel, Hood River; L.L. Stewart, Cottage Grove.

Trustees ex officio (re-elected)-J. N. Cheatham and William Swindells, Portland; R. S. Douglas, W. R. Garnett, Corydon Wagner and George H. Weyerhaeuser, Tacoma; George C. Flanagan and T. K. Oliver, Medford; N. B. Giustina and Eliot H. Jenkins and M. R. Leeper, Eugen.e; Nils B. Hult, Junction City; R. M. Ingram, Aberdeen, Wash.; John D. Leland, Longview, Wash.; H. W. McClary, Shelton, Wash.

Continued as district trustees: Ralph L. Willis, Sedro Woolley, Wash. ; O. Harry Schrader, Jr., Seattle; Jon. R. Titcomb, Tacoma; A. J. Frank, Stayton; Ray Miller, Monroe; Do:r Hendricks, Springfield; James H. Whitty, Coos Bay; Leon Holyfield, McCloud, Calif. Sam Witzel, Arcata.

Why gambleb-n less than the best? Get your redwood from ibmc, a known, dependable source, where only the finest redwood from Del Norte and Humboldt counties is used to fill your orders. Why gamble on late deliveries? ibmc's inventory, YOUR INVENTORY, assures you of prompt shipments every time.

ft's no gamble when you rely onibmc's unmatched ability to deliver the items you want, when you want it. For a sure thing, phone your redwood order to ibmc right now!

Hard Work - Fine Enfertainment Mark LMA's Two-Day Convenfion

t.floy, Am I Confused", the title chosen by the Rev. Jim U W. Brougher, Jr. for his keynote address on Monday, April 9, describes our feelings as we attempt to bring you the coverage on the 22nd Annual Lumber Nlerchants Association of Northern California Convention at Yosemite National Park, April 8-10.

We are confused because never before has LMA done such an outstanding job of packing such a variety of subjects interesting speakers, plain hard facts, and yes, recreation, into a two-day package. Any LMA member who missed this one missed a convention that rvas the most certainly not "just another convention."

Well, let's start at the beginning, and that would be on Sunday, April 8, when the boys met at the Wawona Country Club to square off for the 22nd Annual LMA Golf Tournament. Fortunately, sunny skies fo,r two weeks preceding the convention had cleared the course of snow. This brought a big sunny smile from tourney chairman

Craig Gaffney too.

Winner of the Lorv Net Perpetual Trophy was Hugo Miller, of California Pacific Sales Corp., San Francisco. Ralph Lamon copped the low gross plaque (as he has been known to do in the past.)

Elmer Rau Opgns Morning Session

LMA President Elmer Rau opened the morning session in the Indian Room, tl-re subject "Hovrr To Improve Yonr Advertising, Merchandising' and Customer'Relations". Panelists included Al Buckner, M&D Store Fixtures; Edmond Boles, public relations council, Fresno ; Jack Doscher, advertising executive and former head of Operation l{ome Improvement; and Joe Schram, Editor, Buiiding Products Dealer.

In the lead-ofi spot, Schram defined advertising as "Salesmanship in Print." We mention that because, like salesmen, there are good and bad advertising promotions. Schram discussed several various services offered to the retailer, services giving him the b,enefit of a professional layout. "Do-it yourself" advertising rnany times will not give an advertiser value received for his advertising dollar.

How to figure an advertising budget came under scrutiny. Some firms spend as little as l/o of their gross sales on advertising; some spend as much as 6/o, Schram noted.

Principal reasons for this spread would be type of customer they are trying to attract (contractor or consumer), and location of yard.

The "wave" method of advertising was discussed (a1ternating big ads r,'i'ith small ads) ; the pros and cons of various media were outlined (newspaper and yellow page directory advertising getting the nod from the majority of the dealers present.

Schram noted tha,t it is reasonably easy to check the results of any given newspaper ad at the cash register. Newspaper spreads will pull the hardest within three days of the insertion; hence, Thursday afternoon papers generally are the best buy for optimum store traffic on the weekends.

Yellow page listings under all major lines carried, instead of one large display ad under one category, has proven more successful, Schram noted.

Last, but most important, Schram stressed "continuity" in all advertising. Arrive at an adequate budget, select the correct media for your promotion, the correct layout ("image"), and then stay with it on a regular basis. A valuable by-product of regularly scheduled advertising is "customer retention". This is another reason why any advertising promotion should be well thought out and planned from the very beginning. Each ad should be a good salesman; each ad should carry the company's logo (signature cut). A theme, or slogan is also helpful in preserving "customer retention", Schram noted.

Schram also urged the listing of prices in all newspaper advertisir.rg (do-it-yorrrself projects and remodeling jobs are usually generated by the little lady-and let's face it fellas, she's been trained to look for prices ever since she and mom went shopping for that first party dress).

The subject of store display and layout then came under discussion, M&D's Al Buckner directing this part of the prog'ram. In general store layout, Buckner stressed good lighting, adequate parking, showroom frontage, window display and location of the checkout counter where it will pull people through the maximum part of the store.

Buckner recommended wiring with outlets placed so center islands could be electrified (more and more displays are electrically operated) ; elimination of fixture bases on wall displays (put back-up stock out where it can sell too) ; self-service layout, r-hether store is completely self-service or not (easier inventory control) shoulder height island gondola displays (to allorv clear view of store) and standardization of all fixtures and color schemes to allow flexibility and interchangeability of both inventory display and fixture location.

Want some food for thought? According to Buckner, when entering a store men g'enerally turn to the rightwomen to the left. Let the marriage counselors think orr that one for awhile !

Public Relations is a hard thing to pinpoint, but PR man Edmond Boles of Fresno came up with a pretty good stab when he defined public relations as "those actions which do not have to be taken in order to stay in business".

Thc big "Snofori" wos the hit of th. convention. lrip lo Bodger Poss wsr mode by chortercd bus. Group anioyed "weosel" ridcr, wotched tki expcr|s on slolon coune, enioyed cocktaib, dinnar.

Photogrophed ct LfrlA's rpcokc/s tcble. Frcm left: Tom Yoncey, Yoncey Lunbcr Co.; Bob Butdrer, Son lorcnzo lumber Co.; Elmer Rou, Mqdero Lumber & Hordwora; Frcnk Hcord, llotroni-Hcard lumber Go.; Cloir Hicks, Hicks lumber Co.; Horry Swifi (rpeoker); Eorl Rurh, Pcrlier Lunbcr Co.; ond Norm Greirboch, tamps tumbcr,

Constant attention to public relations can add up dividends, Boles noted, but the smartest PR man

to big has yet to come along who can improve a firm's image when it is not deserving of the community's support.

courtesy . . . downright rudeness in many cases !

"Doins rieht-and then tellins the world. ir d. is public rela-

"Doing right-and telling the IJolng rrgnt-ano relations," Boles told the group. What did he consider one of the most common examples of poor public relations committed by western retailers (all groups) ? Lack of common

Last on the morning program was Jack Doscher, former head of Operation Home Improvement, who explained how OHI set the stage for the home remodeling plum that is ripe for the picking tday. Dosher, who now runs a leading advertising service for retail lumber merchants, also stressed the importance of directing the remodeling message to women. "Present new home projects in each ne.vv

Evcryonc enioyed ll/lA's Yosemite rneer! TOP, from left: Arcoto Redwood,s pqul Wond, wife Ann, ond Ed French of "Frendrie thc Crqne.,, Iliddle: Pacifc Lumber wq3 th.;e in force; here wc hove Jim Hopkinr, Gtenbrook lumbe/r Bob Horhgwgy, Ecd fotmcn, Horry Hood qnd Bud Robcy. Righr: Rolph lonon collcoing hir low gros trophy from Croig Gofiney.

SECOND, from lcft: ilr. qnd lirr, Armin Spccked of l/loryvillc,r Speckerr Building Supplia (notc $ot nomc chcnge). Middle: oopr, moved in o linje clore, bur wl :rill gor nort of Berkcley wholcroler Poul Goboury, Tohoe City dcqlei Cfiqrlie Cror:, Bud Borbcr of Bornie Earber & Associoter, ond Jqck Dorihcr. Righrr Hom Kcott. Yorcrnitc Lumber, snd ChorlSe Dorr, K-Y lumbcr, colhctcd rorncloot too.

lHlRD, from !cft: ABC'e Ed Livoni ond Cloir Hicks wirh their belter holvor. Middle: Heoldrburg relailer Russ Steysn. ond Joe formey. Right: Jock Jonssc, Arlie Chortcr qnd Ghorlie Dort.

FOURTH, frorn lcft: llr. ond Mrr. Al Stockton, A, l. Stockton lun6er Co. Ncxt: Homcr f. Hsyword's Hql Hortne$ ond hir wifc, Next: l/lr. ond Mrr. Gcorge Xreirs of Sinrpson. Righr: Bud ,llcGortnoy, Cloir Hickr, Jr., ond Jock Volkcr.

BOTtOl , frorn left: Ann ond Pqul Word rhoring o liborion with Al cnd Alcrgo 8ell. lliddlc: Gucs who won on downhill rlqlom?--occ Mox Good (righr); Wcycrhocu:cr/: Davc Eirhop hodt up hL "grecn" for lhc cqrnerornsn.

ad-and above all, advertise with continuity," Doscher stated.

The future of selling the remodeling package? According to national suvrey, people move on an average of every

Officerc ond Direclorc, 1962-63

Lumber Merchonts Associqtion of Northern Cqlifornicl

Elmcr Rou, AAodcro, Prsridcnt

Cloir Hickt, Solinat, Vice Preridcnt

l. E. Horton, South Son Froncirco, Treosurcr

Jock Pomeroy, Son Frcncirco, Execulive Vicc Preridcnl

Directorc, Hold-Overc

Bob Potlerson, St. Heleno

EJmcr Rou, Modcro

5 years, Doscher noted. Each move constitutes new remodeling and home improvement projects. This factor combined with the growing families (and incomes) of younger first home dwellers makes the home remodeling (Continueil otr. Page 28)

Clqir Hickr, Solinor

l. E. Horton, South Son Froncirco

lorry King, Bokcrrfield

Worrcn Moorehcod, Escolon

Fronk Murphy, Cormcl Vollcy

Gerold Derr, Elk Grovc

lce Doud, Scrn Jose

Homer Hoyword, Solinor

Frqnk Hedrd, Woodlond

Jim Ross, Honford

Dole Ruso, Sfockton

Wendell Scoft, Fremont

lew Silvero, Antioch

Mikc Simpson, Socrqmcnto

Armin Spcckcrt, Moryrvillc

Slcvc Yocacr, Scntq Roro

Joe Kirk (Director-ot-lorgc), Sonto Morio

Direclors, Newly Elected

Eugene Bell, Clovis Lumber Compony, Clovir

Rod Bronson, /r{elrore Lumber & Supply Co., Ooklond

Bob Butchcr, Son Lorenzo Lumbcr Co., Sonlq Cruz

Froncis Christionren, Modcsto Lumber Co., Modecto

C. F. Goodwin, George C. Jocobs Co., Eureko

Normon Giresboch, tompc Lumber Co., Tulore

Bill Hording, The Pocific Coorf, Son Froncisco

Eorl Ruth, Porlier Lumber Co., Inc., Porlier

Tom Yoncey, Yoncey Lumber Co., Newmcn

Uppcr, lcfi: Allrc. Hood, formcr Americon LumSermon cditor and mottor merchandiser Art Hood and l/lr. ond iilrs. Hcrry Swift ot LllA Yosamite Convcntion.

iliddle: Clork ond Mrs, Brcdford olso enioying the fertiviti*. Right: Thi3 thre€sorna of rnow bulnicr including Union lumbe/s, Bovord Shiblcy cnd Pottcr ttsfflar dnd Mike Simpson, Friend & Terry Lumbir Co. portokc of thc Areot outdoorr ot convention "Snofori" ot Eodgcr Poss, lhc hit of tftc convonlion, lliddlc, lefi: Union Lumbe/r veep ond gcncrol rolesmonoger Sherm Bidrop, lro Hoilon, lresrurer of LMA ond Joe Kirk, Kirk Lumbcr & Bldg. lloreriols, director

ol lcrgc for lMA, Next: Wholarole Building Suppl/r Jock Volker. Cenler: Prcxy Rou, Dotty Ducrt, Mrs. Rqu cnd Arroyo Gronde deoler Herb llccoslin. Ncxt: BilD chief, Bill Griave. Right: Centrol Lumber's Jirn Ro:s tokes "ftvc" lo gcl his likeners ccptured, Botlom, lcft: Mrs. ond Rors Fo:ler, King lumber Co., ond Fronk lsolc of Fiberboord. Ncxt: K-Y Lurnbs/r Chorlie Dort ond ihc migus. Nexr: Bob Reid, Modesto Lunrbe/r Frqncir Chrirtionrgn ond Arlic Ghcrlcr. Righf: Jim Duort ond lohoe Decler Chorlie Cross in vory prctly rurroundingr.

Thonks Are Owing to the Following Firms Who, Through Their Generous Contributions, Served oe Hosls ot fhe Cockrcil Porty Enioyed by Members qnd Guests ql the 22nd Annuol Gonvention, Ahwohnee Hotel, Yosemile, Lumber Mqnufqcturers Associotion of Northern Californio.

Allied Building Credits

Amcricqn Distributing Compony

Americon Sisolkroft Corporotion

Arcolo Rcdwood Compony

Armstrong Cork Compony

J. H, Boxlcr & Co.

Eestwoll Certoin-leed Soles Corporolion

Blua Diomond Compony

Bonnington Lumber Compony

Building Moteriol Dislributors, Inc.

Colovaror Camenl Compony

Cqlifornio Redwood Associotion

Colifornio Wesfern Stoter Lif-

-lnruronce Compony Celolex Corporotion

The Robert Dollor Compony

R. H. Emmerson & Son

Arcoto, Colifornio

Evons Horbor Products Co.

Fibreboard Poper Producis Corporotion

French & St. Cloir (lnsuronce Brokcrs)

Gorahimc Corporolion

Grcrgio-Pocific Corp.

Hobbs Woll Lumber Co.

Johns-Monvilla Solcr Corporotion

Koiser Aluminum Building Products

lomon Lumber Compony

A{osonite Corporotion

Notionol Associotas, lnc, (Pension Consuhonts)

Pocific Cement & Aggrcgotes, lnc.

The Pocific Lumber Compony

Poromino Lumber Compony

Permonente Cemcnl Compony

Pickering Lumber Corp.

Plywoll Products Compony, Inc.

Red Codor Shinglc Bureou

Reid ond Wright Inc.

United Stqtes Gyprum Co.

Wendling-Nothon Compony

West Coosl Lumberren'r Associolion

Weslern Pine Associotion

Wcslern Pine Supply Co.

Wcyerhoeuser Compony

Wholcsole Building Supply, lnc.

Rockport Rcdwood Co.

Schlogc Lock Compony

Simpson Timber Co.

Torter, Webrlcr & Johnron, Inc.

U.S. Wholerole Supply Co.

Union lumber Compony

Dick Crosr, Merccd Chorlcs Dort, Frcrno

S4SEE & PATTERI{S

(IUALITY C(lMM(|l{S

GREEN & A.D.

K.D. CTEAR & AYE

WATER REPELTEI{T TREATIl{G

PAPER WRAPPED Frl{tsH & stDtt{G

Noiionql, Forest Products Week

(Continued" from Page 7)

NIr. Essley then had this interesting suggestion which, while it could not be put into effect this year, he thought should be given thoughtful consideration for 1963: that the annual meeting and trade show of the Lumber Association of Southern California be arranged to coincide with National Forest Products Week. The trade show could then by united effort be built into a really big promotion, and the public would be invited to attend, thus bringing the publicity of forest product's directly to the public. Though such a program would require a great deal of coordination and effort, its success in bringing the industry promotion before the public-thus far not too successful-should be great. Wayne Mullin was appointed to investigate the possibility of coordinating this program for '63 with the Lumber Association.

It was voted that Stella Roach of the Furniture Mart, who in the past ye,ars has handled publicity on a volrlntary basis, be this year engaged as Publicity Director at a fee of $100 per month.

It rvas also recommended that emphasis be given to the big luncheon of the week, witl.r special effort given to bringing in more people outside the fielcl. As someone observed, "Lumbermen are already sold on lumber, what rve need to clo is influence more businessmen outside our own ranks." The lut.rcheon date is set for \Ateclnesday, October 24. at the Chamber of Commerce Building.

It is also hoped that, through the establishment o{ a Speakers' Bureau, more speakers can be placed before various service clubs during the week. One of last year's outstanding a'ctivities in this regard was the appearance before Los Angeles Rotary Club of S. W. "Tony" Antoville, Chairman of the Roard, U. S. Plywood.

Those in attendance at the meeting included Harvey Koll, Fred Comstock, \\rayne Gardner, Elrner Osterman, .Ianres Mace. Dick Barton, Leonard Crofoot, Guy Barnette, George Scrim and Don Dick.

As it was also decided that this year's efforts would closely follow the suggested program of Hoo-Hoo, we are publishing in full the report of the Hoo-Hoo Committee which met March 14 in Washington, D. C., to consider ways and means for wood promotion.

Plqnning for fhe 1962 NFPW

The first o'bservance Forest Produqtrs Week in ter of record. Hoo-Ifoo of National 1960 is a matis recognized

as the sponsor of NFPW. The success of the first observance must be credited to the cooperation of industry associations, business organizations and individuals. The Hoo-Hoo organization, primarily through the appointed State Chairman and its ,clubs u'ere responsible for carrying out the program on the local level.

The second observance in 1961 benefited by the experience gained the previous year and its success was heralded by the industry and by all participants. The reports from all areas bear witness to lts success.

The o,fficial date for the third observance is October 21-27. The joint resolution passed by the 86th Congress in June, 1960 sets the date and provides also for annual observance. 'fhis resolution reads as follows:

RESOi-VED BY THE SENATE AND HOUSE OF REPRESENTATIVES OF THE UNITED STATES OF ANI]'RICA IN CONGRESS ASSEN,IBI-ED,

That the seven-day period beginning on the third Sunday of October'in eac[ year is hereby designa"ted as National Forest Product lVeek, and the President is requested to issue annually a proclamation calling upon the people of the llnited States to observe such week with appropriate ceremonies and actlvrtles.

The above Itesolution answers the cttrestions regarding the date lor 1962 NFP\AT.

'Io repeat, it reads : "The seven-day periocl beginning on the third Sunday of October. This establishes the date : October 21-27 for 1962.

The Planning Conference

In anticipation of the 1962 observance, a Nati,onal Forest Products Week planning conference was held in Washington, D. C., Nlarch 14, 1962, attended bv the Policv Committees of Hoo-Hoo and Industry Associations.

The following were present:

For Hoo-lIoo-Chairman Harvey Koll (Snark), and Secretary Ben F. Springer, I\fartin Wiegand (PastSnark) also representing National American Wholesale Lumber Assn.

For National Re'tail Lumber Dealers Assn.-Robert E. Paine.

For National Wood Council-Bernard C. Hartung, Secretary.

For National Lumber Manufacturers Assn.-Robert Avery, H. P. Anderson, A. \4. Hattal, Richard Jordan.

For American Forest Products Industries, Inc.-Ben C. Rhodes.

The rneeting was conducted by Ben Rhodes, AFPI, Director of Public Information, and lf oo-Hoo Secretary Ben Springer.

After reviewing past performances the opinion prevailed that the 1962 observance should follow the established program. Hoo-Hoo is to continue rvorking on the local level, that is

through its clubs and is to be supported by the various associations making available the necessary material. The need for effective publicity and. originality was recognized, and brought out a number of suggestions which are here reported. They are submitted for consideration of all interested industry groups with the suggestion that they may be adopted where feasible and desirable in any specific area.

1. General acceptance in all areas and on all levels of a Lumber Jack type of uniform, "Check Shirt-Blue Jeans" to be worn through out the rveek, to focus the attention of the public on the observance of THE WEEK. The idea was submitted that all merchants dealing in mraterial of this kind be alerted and be asked to join to make available in all areas.

2. All companies are to be encouraged to mark all shipments, rail and truck, with banners during the week. Recommended, too, that where possible, buyers and shippers collaborate to make complete train loads of shipments marked with banners for NFPW. The following suggestions covered advertising details :

1. Develop stickers or stamps for use on stationery or envelopes. In lieu, thereof, however, again make available the rubber stamp, used in previous years.

2. Bumper strips, as n'ell as, r-indorv strips, rvith appropriate slogans.

3. Attempt to get an issue of a commernorative stamp.

4. Develop art for a postage meter slug. (I,Ir. Rhodes was named a committee o{ one to investigate this.)

There is to be no restriction on the slogan. Here are a few suggestions. C)ther suggestions are welcome.

Lumber Your Best Buy

There's Nothing in the World Like Wood I Make My Living from the Forest Live-Work-Build Better with Wood

5. Cooperative advertising-Locally lurnber dealers should be asked to develop cooperative newspaper advertising, and also running individual ads, to tie in with NFPrfir. All regular and steady advertisers should run special copy in trheir regular ads on NFPW. Special local committees may well work on these cooperative plans and togetl-rer rvith the regular advertisers talk to the papers for presenting editorial rnaterial.

6. 'lhe group requested R. E. Paine, NRI-DA. and Ben Rhodes of AFPI togetl.rer with I-oren Dorman of NLMA, to constitute an informal study group to explore the practicabality of a custorn tabloid advertising insert in claily 11e\4/Spapers.

(Continued. on Page 76)

GETTING IT OFF THE GROUND!

The Sole Support of Pole Support, In Addition To Many Uses, Now Allows Residential Construction to Take To the Hills

Pole-type construction is not new, but the continuing discovery of new uses for this proven, versatile and economical method of building brings it increasingly into the spotlight.

l'l-re "pole-type" method of building construction was originally developed, according to the Western Wood Preserving Operators' Association, primar- ilv to solve the problems in economic farm operation. Costs for such buildings are but a fraction of those involved in conventional construction of barns, sheds and other farm structures.

Iu recent years architects, as u'ell as engineers, have perceived the many advantages inherent in pole-type construction. Architects are now introducing this method for home designespecially for steep hillsides or other sites whose terrain would require costly preparation.

They have found that building on poles, sunk in the ground, increases versatility in design and minimizes or eliminates the problem of interior bearing walls, since the embedded exterior poles provide the foundation for the

Rigid-pole construclion wos chosen by orchitect-owner Edwin Wodsworth lo suspend his home economicclly over o brook on o sleep qnd wooded hillride; house is locoted in Woodside, Colifornio. J. H. Baxtet & Co. supplied lhe poles, pre33ure-tteoled with Chemonite to resist wood-iol ond lermifes,

Rigid-pole construclion cut cos?s drcsricclly in thi: church in Northern Colifornio, seen in eorly stcgas of con3lruction. Girders show incisor teeth morks, o result of rhe J" H. Boxl€r proce$ lo os3ure even. deep peneholion of tho Chemonite wood preservolive under-pressure tr€olmonl.

This view token during eorly construction of the Wodsworlh home reveols the sturdy rigid-pole conslruction.

building as roof.

well as support for the

Sub-slruclure of the Wodsworth steep cnd uneven lerruin. hone sionds

BEVEI. CHANNET. RUSTIC - BOARD & BATTEN - DECKING

PANEI GRADE.GREEN & DRY DIIITEIISION

WESIERN RED INCENSE

ATASKA YETTOW FOUNDATION

CEDAR FENCING (oll

Cedor Shingles

Cedor Shokes

Cedqr Shims

Cedor Polings

Gedor Hip & Ridge

_Horiz-o,ntal llorizon!41 Vertical Board Tongue & Drop Siding Bevel Siding & Batten eroovi Siding

Wholesale Only

Truck and Traifer Rail

L. C. L.

Representing:

* McD0NALD CEDAR PR(IDUCTS, [ID.

*IAMF|IRD CEDAR, LTD.

* TUMAC LUMBER c0., lilc.

In the San Francisco area, many such homes have been built, and new tracts are now planned for hilly districts considered unfeasible for conventional construction.

IUany believe that pole-type construction, using the pressttre-treated rn'ood, may well be the ultimate answer to the problem of opening up similar areas for residential exDansion in Southern California.

lhir oftrqctive povillion in Bowden Pork, Polo Alto, Colifornlc, wos built wilh Boxco Chernonited poles ond redwood beoms, lo protect sgoinsl lermites qnd wood rot. Moteriols cosl wo3 only $855. londsccpe orchitects wero Royslon, Hqnqmolo ond Mcyer, 5cn Froncitco.

Our thonks to J. H. Boxter & Co,, los Angeleo, for lhese interesting photos illustroling the modern uses of pole support,

Lumbermen's Mercantile Breaks Ground

Ground breaking for facilities to house Lumbermen's Mercantile of Calif., Inc. took place in April at the eight acre Fremont (California) site, lVarm Springs Road, Durham Road and Fremont Boulevard. The local ceremonies, sponsored by the Fremont Chamber of Commerce, were followed r,'i'ith a civic luncheou honoring' executives of the building materials supply nrm.

Lumbermen's l\4ercantile of California is a subsidiary of Lumbermen's \{ercantile Co., Shelton, Washington, a 77 year old firm with five stores in the Northwest.

Fremont Mayor John L. Stevenson and Joe E. Alter, president of the Chamber of Commerce ,were among the dignitaries assisting with the dedication. T. C. Rowe, president of the

parent company and Wendell H. Scott, manager of the Fremont operation, represented the new concern.

Rowe disclosed that Fremont was selected as site for the firm's first expansion outside the Northwest because it "came up first" in studies conducted for the firm by a national research firm.

He said Lumbermen's Mercantile. which will cater to contractors and industry as rvell as home owners, expects to be the largest building materials sales outlet in the West when it opens its doors in June. "And we expect to grow from that point," he said.

Main structure of the ooeration will be a 30,000 square foot warehouse. A 2.400 square foot sales ancl office unit and a number of storage structures will complete the plant. Entrance 'ivill

be from Fremont Boulevard with ample parking area available.

In addition the list included: Ernest Andrews, president, Fremont Junior Chamber of Commerce; Guy Cluser, Chairman Industrial Committee, Fremont Chamber of Commerce: Rollin Cunningham, Councilman; D. A. Daggett, Industrial Agent, Soutl-rern Pacific Company; Carl \Ar. Flegal, Councilman; Lawrence W. Nfilnes, Public Works Director.

John A. Parry, Councilman; Roy \Ar. Potter, Planning f)irector, Howarcl Reese, City Manager, Angelo J. Siracusa, General Manager, Chamber of Commerce; Kenneth Steadman, Councilman, Donalcl O. Teter, Chief Builcling Inspector, Claire Lopez, Chairman, Planning Commission, and Carolvr-r Kille. "Miss Fremont".

Shown is qn orfirt's rendering of the Lumbernien's Merconlile of Cotifornio proiect for Fremonl. Ground breoking ceremonies were held Morch 29 ct the 8-ccre site locoted ol the coniunction- of Worm Springs Rood, Durhqm Rood cnd Fremont Boulevcrd. Conrlruction of 45,000 squore feel of sqles ond worehoule spcle will be completed in June,

Many manufadturers of DFPA-trademarked plywood now offer another service to help increase your profits through lower handling costs and faster turnover. Besides reducing labor and space costs, standardized plywood unit loads mean quicker, damage-free erdels, easy inventory, systemized storage and elimination ,of pilferage. Color-coding minimizes confusion between grades of sheathing with Exterior and Interior adhesives. Exterior-bonded unit loads are.edge-stained red, Interior green. Ask your supplier for DFPA plywood unit loads in your next orden

ll0uclls Rn ?tilt0oD ts$0cnTt0]t / T[00m 2, msilltcT0rl

Plonning for NFPW

(Continueil trolln Page 10)

Cooperation from Outside the Industry

1. The discussion developed ideas regarding the cooperation of manufacturers serving the industry who maY be interested and would appreciate the opportunity to promote and to cooperate in The Week program. It was suggested that some of these manufacIurers might be willing to furnish hats of the helmet type to be worn in conjunction with the Lumber Jack Uniform for the Week. Several in attendance agreed to contact some of these manufacturers who might well appreciate this opportunity. It was stipulated that the hats must be made of paper pulp and not of metal.

2. In addition, it was pointed out that in some areas locals of the International Brotherhood of Carpenters and Joiners actually had cooperated in The Week observance in some areas, and have expressed a desire to join in 'Ihe Week aitivity. It was the sense of the meeting that organized groups and committees give consideration to these Locals where this program fits into the picture and there is compatibility between local management and the unions. The idea was presented as desirable for cooperation in building exhibits and the exhibit of homes would be part of the program which could prove most effective.

Now Plan Lor t962 NFPW

The meeting closed on a big note of enthusiasm. The new ideas presented together with the repeat of past performance would assure a lively and interesting 1962 NFPW. It is suggested that all interested parties give consideration to the ideas to fit them in with the local program. Local units may anticipate a detailed working sheet which will embody many of these ideas. It is important that we again have State Chairmen and also local and regional committees. It is important too that executives, as well as employees be fully informed for successful participation on the local level. It is suggested again that local units should set up speaker bureaus and be in a position to provide speakers in each area. Retail yards, lumber stores, and plants should look forward to having "Open House" during NFPW, and local exhibits should be provided in places like banks, building and loan offices, and other public places to present the story of NFPW to the public.

All of these details will be developed as \,\'e progress. Now is the time to plan the local program and to get lW% participation for a successful 1962 NFPW.

Hoo-Hoo Clfiers 1962 "Nnlionol Forest Products Week" Stomp

Now you can support the Industry that supports you by purchasing and using the attractive new 1962 "National Forest Products Week" rubber stamp. The stamp is available through the Southern California Division of IIoo-Hoo for only $2.00, which includes a deluxe green stamp pad.

Widespread attention was gained last year by the imprint of the "National Forest Products Week" stamp on outgoing mail. Through the use of this stamp on all your outgoing correspondence you will make every piece of mail more appealing to the eyes of the receivers. The use of this stamp will also reward your company by promoting new business in the Lumber Industry.

You can get your 1962 "National Forest Products Week" stamp by sending $2.00 to the following address:

H. W. Koll, State Chairman of Southern California Hoo-Hoo, 1707 West 49th Street, Los Angeles 62, California

Big Turnout of Golfers for Dubs Silverqdo Meet

In the absence of Dubs prexy \Arendell Paquette, vice-president Bill Bonnell guided the l57th Monthly Dubs, Ltd. Tournament through a stlnny, warm afternoon at the Silverado Golf Club near Napa, on April 20. Over 40 golfers enjoyed a perfect afternoon of golf, and nearly 30 stayed on for dinner and the regular monthly rneeting. Prizes were awarded to the following:

First flight honors ended in a split between George Monnier and Charlie Larson; second place went to Ji* Maher, and third to Gran Geisert, just one stroke behind.

In the second flight it was Ralph Bowman on top, followed by Jack Crane, Art Bond and Hugo Miller.

Third flight winner lvas Bill Gilmore, Ed French and Bill Bonnell close on Bill's heels.

Following the club's May tournament, which will be held in coniunction with the Oakland Reveille at Castlewood on May 18, Dubs will once again journey to the Monterey Peninsula for its annual party at the Mark Thomas Inn, June 8 and 9.

T. M. Gobb Exponds Service fo Decrlers

Ty Cobb, president, T. M. Cobb Company announced recently the purchase of the assets of Santa Rosa warehouse owned by Hogan Wholesale Ruilding Materials Co. of Oakland, California.

Present personnel will be retained with Rutherford (Bud) Gray as manager and Vern C. Stamme in charge of office and warehouse.

Cobb added .that their policy of "Wholesale Onlv" which has been in effect for almoit 30 years will also apply to the new acquisition.

Several new lines will be added to the present inventories by this progressive firm which also maintains warehouses in Los Angeles and San Diego and a moulding mill at Marysville, California.

Appreciotion for tlervice Rendered

Persons outside the Southern California area may not be aware of the intense activity over the past months in Los Angeles City Hall concerning the outlawing of wood shingles in fire hillside areas of the city. This, of course, is a result of the disastrous Bel Air fire of last fall.

Thanks to the services and efforts of many lumb,ermen, thus far no discriminatory legislation against u'ood has been passed. Among those partic- ularly active was Harvey W. Koll, Snark of the lJniverse, Hoo-Hoo, and Virgil Peterson, secretary-manager of the Red Cedar Shingle Bureau, had this in particular to say about llarvey's work:

"Now that the City Hall hearings are be,hind us-and I hope that we can consider it to be at least an interim victory if not a rather permanent one -I would indeed be an ingrate if I didn't write you and tell you how very grateful we are to you for your fine support throughout.

"Certainly your activities in our behalf were in the very finest tradition of Hoo-Hoo. It is the sort of thing which makes me feel that our sprawling lum- ber industry isn't so terribly disorganized, after all, and that we can and u'ill respond to the challenge."

Wqlton-Smith Estoblishes Northern Cqliforniq Ofiice

Announcement has been made by Bill Smith, Jr., Walton-Smith & Co., Inc., of the opening of a Sacramento office for buying and selling. The firm is well known as a wholesale lumber distributor.

The new office is being run by Marshall Schmidt. Mr. Schmidt was formerly sales manager of State Box Company and sales manager of Woodleaf Timber Coro.

Address of the new Walton-Smith operation is Box 755 West Sacramento; telephone FR l-7962.

Walton-Smith in Southern California is located at 20940 South Alameda, l,ong Beach; telephone SP 4-1146.

REDWOOD 'COMMOntS. I UNCOMMON PROFITS'

Noyo Redwood Construction Grades can be made to work magic with the help of a little extra advance planning. By carefully analyzing the requirements of each job, you can save substantially on lumber costs and still getthe proven superior durability and appearance of CRA Redwood.

At the Union Lumber Company, Commons are manufactured with the same quality controls that have made Noyo Uppers so dependable. So don't hesitate to use Commons; just select them wisely based on the end-use'you have in mind. Noyo Commons are milled in the following construction grades:

1. SELECT IIEART: All heartwood for most exacting gervice where strength and high durabiliff are required. Excellent for retaining walls, posts, curbing, framing, roofing, decking, shop work and qualiff garden structures.

2. CONSTRUCTION HEART : A decay-resistant heartwood grade for all purpose home, farm, garden, shop and industrial uses where Select ig unwarranted. Fine for fire walls, fencing, framing, etc.

3. SAP COMMON: A very servlceable and economical grade which will give excellent performance in sheathing, sub-flooring and similar types of construction.

4. MERCHANTABLE: Both heart and sap pieces are included, as are larger knots and face defects. Well suited for recutting. A money-saver for fencing, sub-flooring, sheathing, and a number of industrial, farm, home and garden uses.

Take advantage of the uncommoz profits in Noyo Redwood Commons. For the latest prices and availabilities contact your Union Lumber Company source today. Or write for further information.

Auuoutrcement was macle last month by Bill Brauning, president of the Associated Redwood Mills. Arcata. California, that the Los Angeles area distribution yard has been moved to 7257 Telegraph Road, Los Angeles 22, located in the Nlorrtebello industrial district.

The expanded facility includes a five acre storage yard, under cover storag'e sheds and customer milling. Its location assures fast pick-up and delivery to all Southern California cities and cornmunities, it was said. An inventory in excess of a million feet of choice redwood r,l'ill be maintained at all times for fast, efficient service to retail clealers and industrial users.

Bill Brauning, chief executive of the remanufacturing and distribution concern maintains head ctuarters at the Arcata plant in order tb expedite pro-

Associated Redwood Mills Moves Los Angeles Offices And Distribution Yard

ment in wood production on the local level, the operation will eventually package all the component parts of a piece of furniture, for instance, to be assembled and finished by the rvholesale and retail dealer.

duction ancl shipment on a nationtvide basis. He is also owner of Lane Portland Company, Inc., involved in the

nrass-production of pre-firrished, cutto-length parts ready for assembly in furniture, toys and other consumer rtems.

Hailed as an exciting new develoP-

Federql Trqde Commission lssues Rules For Aluminum Siding Ads

The U. S. Federal Trade Commission has issued trade practice rules for the residential aluminum siding industry which were to become effective May 6.

The adoption of the rules should have a desired effect on sales by manv retail lumber dealers. It is hopld ttrey will spell the end for "suede shoe" ap- plicators and eliminate unfair competition between aluminum and other materials.

Among practices that are specifically prohibited are the following:

a. that industry products require no repainting or repairing for the life of the structure, or that the initial cost is the only cost; or

b. that the colors in which the industry products are finished will remain unchanged or are impervious to the elements or will last a lifetime; or

c. that industry products, or any part or parts therof, are everlasting or are made of indestructible materials:

or

d. that industry products provide everlasting insulation; or

e. that thermal insulating values of aluminum exceed that of any other metal or other material; or

f. that nothing can damage aluminum siding.

The rules also deal with the deceptive use of "model home" representations, deceptive pricing, phony gift offers, bait advertising and a number of ills that have long plagued legitimate manufacturers, dealers, builders and contractors.

In other action, the FTC has announced that it is studying a draft of guide for advertising shell homes. The basic difference between a trade practice rule and an advertising guide is that the former is usually instituted by the industry concerned, while the latter is instituted bv the Commission itself.

The new Southem California offrces and distribution yard are managed by Carl Dupray and Ralph Steffen, two well known veterans ih the wholesale distribution field. Dupray has been educated in the sales field in the southland area having started his lumber career back in 1946. Steffen, who has been in the business for almost 20 years started his career at the mill level ancl rvorked through production, shipping and sales.

No information is yet available as to what the advertising guide for shell homes will contain, but it will probably curb deceptive practices in advertising of loan terms, extent of completion, and amount o,f materials that a shell house purchaser receives.

"Lokeside in April"

The 431st Terrible Twenty Tournament rvas held at Lakeside Golf Club, Friday, April 20, 1962 with hosts Oli'r'er, Perong and Hipple officiating.

Dr. Paul Rekers (81-12-{-19) with his one iron off the tee handled things in great shape and ran his penalty handicap to 6. Bob Dilworth (86-14-72) won the high bracke't for the first time in over a yeaf.

In match play Dr. Rekers made short work of Pick Maule. had him out at the l?th hole, so won both 6 months tournaments in the low handicap bracket. Virg Oliver barely beat Syd Alling 2 up, and plays Hervey Bowles in the finals of next month in the high bracket.

Corl Duproy

"Masonite House of Applied Research"

In its continuing research to develop hardboard applications that will improve home construction and lower building costs, Masonite Corporation recently completed the "Masonite House of Applied Research." This house was erected near the company's central Research and Development Laboratory at St. Charles, Ill. In the planning of this house the Masonite research staff consulted with the Washington office of the Lumber Dealers Research Council (Lu-Re-Co) in handling many of the details, drawing upon the council's practical experience.

As a proving ground for laboratory ideas in development over the past two years, the research house includes several innovations in both materials and applications. Some may have industryrvide impact, while others in the "blue sky" category may never be marketed, according to O. W. Frost, director of research and development.

Frost said that the house was built to test the practicability of:

1. Large componertt units up to 8'xl2' of pre-primed, exterior, load-bearing panels having no obvious joints to mar their appearance.

2. Joining stress-skin panels which have both interior and extterior surfaces applied in the shop.

3. Prefinished modular component interior panels that are erected by time-saving techniques.

4. Floor-to-ceiling height passage doors and cabinet doors that have a novel convex construction and require no fitting.

5. A simple mass-production of making and installing cabinets.

6. A nerv fype of prefinished hardboard roof panel that combines both sub-roof and roof covering.

Exterior wall components in the research house are innovations primarily because of their large size, their stressskin glued construction and the methods used in joining them in the wall so that they show no obvious joints. They point the way to a better built house using the minimum of materials and without the common earmarks of panel construction.

New V-Groove Siding

The joint problem rvas handled in several ways. Some of the panels have as exteriors the company's new XNinety V-Groove Siding. llere the horizontal v-shaped grooves hide the joints between panels. On other portions of the exterior surface an experimental type of rnolded siding with lap type, horizontal shadowline was trsed. In these panels two 4' wide sheets of siding are mounted horizontally rvith a ship-lapped joint between the tlpper and lower boards which is lost in the shado'ivline. This unique panel combines the strength advantages of a large sheet with the horizontal lines of lap siding. The use of window panels and off-sets disguise the joints in many cases.

was spread on the edges of both Panels and the panels brought together in the proper position. A tapered spline was dropped into the space formed by joining the grooves in the two panels. A second tapered spline was inserted and hammered to a tight fit and the unneeded end was sawed ofi. The result is a weather-tight joint and a strong, rigid wall with greater rack resistance than is possible with joints held by nails.

Some interiors of the component exterior wcll pnnclr of the "llqsonite Hou3e of Applied Reseorch" ore foclory-finished cherry-grcined hordboord, requiring no on-the-lob finishing ond liille moinfcnonce. Tcchnicionr ora rhown ioining lwo componenl unirr by driving o rpline into q grooyo belwsen odjoining poncls. fhe tapered spline bcing hsmmend inlo plocc fttr ogcinrl o rplinc previously dtoPpsd inlo thc slot.

The house will be occupied by a member of the research staff so that in the months and years ahead frequent checks can be made of the new products and application techniques.

The inside surface of some of the exterior walls is Royalcote Cherry woodgrain in the new Honeytone color. Ffere, again, the vertical lines absorb the joints. These factory-finished panels elirninate the need for on-the-job decoration and provide easy maintenance. In other panels the inside surfaces have the hardbo'ard applied horizontally and the horizontal joint is 6lled and finished to make a smooth wall surface.

Since the skins are factory-applied to both sides of the component loadbearing panels, it was necessary to devise a new method of joining the sections. Groves were made in the vertical ends of each panel edge. Epoxy glue

Loborotory techniciqns line up one of the 8'xl2' componenl exlerior woll ponels ot the "Mcsonite House of Applied Research." Fobricoted in the shop, the oulsize panels reveql no obvious ioints. The exterior hordboqrd shown is on experimentol type of molded siding hoving a lop-lype shodowline. The horizontol shipJopped ioint between lhe two 4'xl2' pcnels comprising lhe componenl unit is lost in o shodowline.

To start assembly, an exterior component panel was positioned, plumbed and held in place temporarily by a brace. The end of the bottom rail was then solidly toenailed to the base plate previously installed on the foundation. An overhanging lip of the exterior surface was then nailed to the edge of the plate, thus anchoring the panel.

After an adjoining panel was positioned by the spline method, the two exterior component panels were linked by a metal plate nailed across the joint on the top edges. At the outside corners the meeting panels were joined by nailing a 2x2 lumber strip to each panel, thus locking the outside corners (Continued, on Poge 24)

MIIULDINGS & MILLWORK

CUT.STOCK & LUMBER "lllcH SlEtRA" SPTCIALTY PROIIUCTS

PLYII'O(III & Il(l(IRS (Truck and trailer shipments -single or double-DFPA Interior Sheathing)

DFPA grade-rnarked plywood products from West Coast Veneer at Crescent City, Calif.

For mouldings, millwork, cut-stock, and lumber, call: Frank Morrisetlte or Bob Clark

For lumber and specialty products, call: Bill Davis

For plywood and doors, call: Dan Krieger

Featuring the same quality sources for lumber, millwork and plywood " and wholesale buying from feading inland specie mills"

Exhibits, business meetings and good fellowship characterized the 11th Annual Woodrvork Institute of California Membership Meeting and Millvvork Seminar held March 29 and 30 at the Ambassador Hotel in Los Angeles, California.

Hailed as a great success, the two day event was inaugurated Thursday afternoon, 2:00 p.m. with the opening of the exhibits. Such prominent W.I.C. members as United-states Plywood Corp., Tarter, Webster & Johnson, Ifouston Waterproofing Mfg. Co., and California Panel & Veneer Co. were all represented.

What's New in Millwork

Over 150 millwork manufacturers' personnel and architectural representatives assembled for the seminar discussion, "What's New in the Millwork Industry," which followed. Speakers for this afternoon session were: Burdett Green, Area Representative, Fine Hardwood Association; Ross Rasmussen, Area Sales Manager, Weyerhaeuser Co.; Dr. O. H. Schrader, General Manager, Washington Division, U.S. Plywood Corp.; Larry Price, I\{anager, Research and New Product Develooment. The Pacific Lumber Company and Wayne Gardner, Technical Representative, National Lumber 1\4anagers Association.

Glenn Miller of Pacific Lumber Dealers Supply, Inc., llarbor City, rapped the gavel to open the evening session rvhich attracted 300 persons. Retiring president, Reg Taylor explained the Woodwork Institute's Certified Compliance Grade Stamp Program and the beneficial effect it has had on the industry and architectural profession in a talk entitled "Two Years of Quality Control."

Problems of Contractor

Clarence Wapner, past President of the Il.C.A., School Builders Council, delivered the next address; the problems of the general contractor relative to his position with the architect and millwork manufacturer.

of ldeas--

Stimulafing Exchange Key to Successful W. l.C. Annual Meet

Final speaker, William J. Bircl, Western Vice-President, John Harlcock Nlutual l-ife Insurance Co., presented a lively cliscttssion ou the current economic conditions of the West Coast and California in particular. He also renclered some sage advice on the entire national economic picture.

Woodwork Promotion Committee

l'aul Beruardis, Ray Erkson, Les Sterett, Ray Mosher, Santa Barbara Mill and Lumber, Santa Barbara; Bud Brick, Glenn Miller and Joe lVfarinelo.

Technical Committee

S. S. Karns, Hollenbeck-Bush Planing Mill, Fresno; Erick Ahlbom, Sierra Mill & Bldg. \{ats. Co.. Sacramento; Al Smith, Union Planing Mill, Stockton; Reg Taylor, Taylor Millwork and Stair, Gardena; Roland Mott, \A/estern Lumber Co., Nationa City; Ed Bernhauer, Fresno Planing lrfill Co.' Fresno and Norbert J. Eggert, Hartmann-Sanders, Inc., Sauta Fe Springs.

Committee members appointed at the new board of directors meeting, Friday morning by Dick Delacy, president include:

Executive Committee

Dick Delacy, Central Mill & Cabinet Co., San Francisco; Les Sterett, Fresno Planing Mill Co., Fresno; Paul Bernardis, Capital City Planing Mill, Sacramento; Bob Leishman, Crorvn City Lumber and Mill, Pasadena; Glenn Miller, Pacific Lumber Dealers Supply, Inc., Harbor City; Joe Marinello, University Showcase and Fixture Corp., El Cajon; and Reg Taylor, Taylor Millwork and Stair, Gardena.

Legislative Committee

Paul Bernardis, Paul Guignet, United Wood Products, Inglewood; Morrison Smith, California Manufacturing Co., Sacramento.

A.W.I. Liaison Committee

Dick DeLacy

Fixture Guild Liaison Committee

Charles Stauffacher, The Fink and Schindler Co., San Francisco, and Reg Taylor.

Finance Committee

Les Sterett, Bob Leishman and Bud Brick, Van Houten & Brick. Santa Cruz.

General Membership Committee

Ray Erkson, IVIinton Company, Mountain View, and Al Ebneter, Portola Planng Mill, San Francico.

Wood Window Promotion Committee

Glenn Miller, Les Sterett and George Ryan, E. D. Delaney, Inc., Inglewood.

-l'he ne-rt order of business was cleliverecl at lttnch, Glenn Miller presiclins. -\rthony Ramos of the State Cottttcil" of Carpinters described the prornotional efforts the Carpenter's lJnion is intentling to introduce in a tnove <lesiqrre<l to further the use of Calif orrri-a-m an uf actured products.

Res Taylor and Bernie Barber, Jr.. the Jecrelary of the institute, gav'e brief reports on the past year's activities and Dick Delacy briefly outlined his program for the coming year. Ralph Hairison of L E. Chilton Millwork, Nashville, Tinn., president of the Architectural Woodwork Institute, addressed the group briefly, complimenting the institute on its activities aud 'wishing the members continued success with their programs. BYrol TaYlor, past president of the W.I.C. gave a ihort^talk regarding some possible future activitiei which the W.I.C. might find beneficial to the entire millwork industry.

A dinner dance at the famous Cocoanut Grove preceded by the president's reception that evening concluded the succesful meeting and seminar'

TWENTY-FIVE YEARS AGO_OR TODAY

YOUR BEST BUY IS STItt THE CAIIFORNIA IU'IIBER. MERCHANT

I Yeor$3.00

2 Yeors- $5.00

WHY NOT TODAY?

Cher Wilson,

Mill ond Cqbinct Co,, Sonto Ano; Al Ebnerer, Portolo Plcning frlill, Son Froncisco; Roy Erkson, ilinfon Compony, llountoin View; Doug DeWitt, G.ncrol Vcnecr ilfg. Co., South Gqte ond George Rycn, E. D. Deloncy Co., Inglewood. Righf: The principol speoker for the evening, Wrn. J. Bird. On hb righr, Glcnn Miller qnd on hir left, Reg foylor ond Clorencc Wopncr. Second, left: post presidenl Byron foylor, incoming pr.3idenr Dick Detocy, Rolph Horriron, prcridcnl of

the A,W.l., retiring president Reg Toylor ond secretory of fhe W,l.C. BErnie Borber. lAiddle: Wood Sculptor, Hil Mac Dcvid corves o figuro to the interest of mony posser-byr on tha opening ofternoon of exhibitr. Right: [. B. Wilkinron, gencrol moncger, Slroit Door ond Plywood Corp., ot lhe oftemoon :how. Third, lcft; Tortet. Webstsr & Johnson'r Jim Duort ond Fronk Scrogin in front of their disploy. Right: Gencrol Vencer l/lfg. Co.'r disploy ottrocts on infelerled group. Botfom, left: Weyerhoeuser Compony's exhibir ir slso crornincd by intere:ted porlict. Middlc: O, [ong, Tcch. Rep,, W.l.C., tends tho In3riruto boorh. Righr: Retiring prerident, Reg Toylor, dirploying rhe gifr whidr wos presentod to him.

Upper, left: New membcrs of rhe W.l.C. Boord of Director!, elected for three yeor3 ol the Annuol Membership l|leeting ond l/lillwork Scninor, held Morch 29 ond 3O ot the Ambo:sqdor Hotel, Los Angeler. Left to right:

Wibon

Lumber lmports Taking U.S. Jobs Says Western Pine Chief

The 4 billion board feet of Canadian lumber marketed last year in the United States represented 56,000,000 man hours .of employment, or yeararound work for 31,000 men, according to W. E. Griffee, Portland, Ore., secretary-manager of the Western Pine assoclatl0n.

In a statement prepared for a Senate Commerce Committee hearing in Washington, D. C., on April 16 on lumber import problems, Griftee reported U.S.-produced lumber is being displaced in the U. S. markets at a rate that is causing "concern and foreboding" in western lumber towns.

"The trend of imports is up," he said. "As recently as 1949 Canadian shipments of 1.3 billion board feet represented 4.6 percent of the U. S. softwood market, while last year's 4 billion feet brought it up to more than 13 percent of U. S. consumption. In contrast, our production fell 13 percent in the past two years and prices have dropped to 1947-49 levels."

Lower costs and a favorable rate of money exchange are giving Canadian lumber a clear track to U.S. markets and placing U.S. mills in real

"Mqsonile House"

(Continueil frorn Page 20) permanently. The space was then covered with suitable corner boards.

Each exterior component is made with a 2x4 lumber perimeter but with a minimum of lumber studding since the outer and inner glued-on skins contribute to the load-bearing capacity. Trvo inches of fiberglass insulation with an aluminum foil vapor barrier toward the inner surface provides ample resistance to moisture and heat passage.

The inside partition system has been under development by Masonite for some time and demonstrates rapid assembly capability. The prefinished Masonite hardboard surfaces with adhesive assembled frame and core pro-

trouble, he added.

Reviewing the situation for the 12state Western Pine region, where his association represents about 400 mills, Griffee said annual average production of 8 to 9 billion feet, or 280,000 carloads, amounts to about 30 percent of all U.S. softwood output. At normal operating pace, the industry employs 70,0W direcely with annual payroll topping $300 millions.

"Our region's sawtimber backlog is an abundant 620 billion feet," he added, "but there's twice that much in British Columbia. Today's production rate in the B.C. interior is 2.6 billion feet; projections place it at 4.5 billion feet by 1975. The British Columbia Forest Service looks ahead still farther to an allowable annual harvest of 12 billion feet."

Western Pine people are especially disturbed, he explained, by the trend in spruce imports from interior B.C. These grew from 531 million feet in 1949 to more than 1,400 million feet n 1961. Spruce is a leading species in interior B.C. and sells in direct comith a number of Western petrtlon wlth a nu Pine region species.

"Spruce imports from up there now

vide a lightweight, easily handled panel. One by two wood strips nailed to the floor locate the oanels and a lx2 rvood strip nailed to the outer wall aligns the first panel. Matching splines join the panels without fastenings and leave a pleasing grooved effect between panels. Nails to the ceiling and into the floor runner fasten each panel in place.

All the non-load-bearing interior partitions of this three-bedroom house lvith four closets were erected in less than one-half day. Careful estimates indicate a saving of up to $5 per lineal foot of partition compared to conventional partitions of studs, gypsum board with taped joints and painted surface. Advantages are low in-place cost, quick erection, little or no finishing on the

amount to nearly three times our own spruce shipments, and have a potential of going much higher," Griffee reported.

Timber resources are largely government-held both in British Columbia and the Western Pine region, he explained, making government timber policies most important in lumber operations. One of the major handicaps under which Western Pine mills are operating, he testified, is stumpage costs considerably higher than Canada's.

He said U.S. government policy rnakers should rvork out a program to afford equal opportunity for American industry to compete for American business.

"Surely a wholesale transfer of U.S. forest industry jobs to Canada is not to be condoned," Grifiee declared. He predicted that if present unequaled competitive conditions are allowed to continue, "large segments of the U. S. lumber industry, including the Western Pine region industry as we know it today, will cease to exist, and forested parts of the Old West will sprout a new type of ghost town by the hundreds."

job, adaptability to non-modular length partitions and simple construction at corners.

'fhe passage doors between rooms are of a novel construction since they are of ceiling height and have convex surfaces. They save costly installation of headers in the wall above the doorrvay, permit free circulation of air at the ceiling and require no fitting because they overlap the opening on both sides.

Their construction is simple. In the shop two prefinished hardboard panels are glued back to back on the long edges. These pairs are then stacked and put under pressure until the glue is set and they can be shipped flat to the job.

(Condtnued' on Page 26)

RUCE

PIY ONUS

You make extra prof its on paneling sales with Bruce. Ply matched moldings, stain, and putty sticks

Thc Bnrc'c.Pl1'paneling line mal<cs it casr'lol ar.rvone to rlo a lrrolcssiontrl-looliing par.rcling.jolr rrnrl this ntealts nrot'e panelirrg sales lol r'orr. pirrs cxlra plrifits lrom act'cssorv salt:s.'l'hc conrlllcie

Ilt'Lrt'e.I'lv linc itrclttcles lrrt'finishc<l harrlu'oorl nrolcl ing. stain. and puilr'stit'lis to maich all 13nrce.Pl1' Itlttetling f inishes. Comlrincrl rvilh 1l"re I'arnotrs Illrrt'e'l)lv featurers (genrrine halcln'oorls. ltatcnlerl Rnrc'e lrrrliorl-in I'ini-qh), it nroiurs tht'1incs1. fastcst-selling uanclinc lirrc rrrounrl. \\'r'itc L1s ol'a,qli lorrr IllLrct,. l)lv clistlilnrlol lol rleilils

PancJing illusiraled is Bruce. Ply Antique Birch, one of 30 specics and grades avai ablc

C. H. Wendel Heads Vermiculite Institute

Vermiculite Institute held its 21st annual convention, March 17-22, at the San Marcos Resort in Chandler, Ariz.

C. H. Wendel of Los Angeles, Cal., was elected president to succeed L. J. Venard of Minneapo,lis, Minn.

E. R. Murphy, managing director, and R, W. Sterrett, treasurer, were reelected. J. H. Greer of Houston, Tex., and D. J. Boone of Chicago were chosen as new directors. Hold-over directors, besides Wendel, are C. E. Goyer of lVfontreal, Que., and L. K. Irvine of Salt I-ake City, Utah.

Venard anounced that there had been another increase in vermiculite tonnage during the past year, which was the highest since 1956. It represents an increase over 1960, even without the additional tonnages of recent new member companies, he stated. Mixed goods plaster sales (acoustical and fire fireproofing products) for the year just ended show the highest total in the industry's history.

R. L. Upchurch, chairman of the Insulation Committee, discussed waterrepellent vermiculite for insulating masonry 'rvalls. He said that last year's promotio,n was the most extensive ever given a single vermiculite product and will be intensified this vear.

Institute members co-operated with allied industries, such as the Portland Cement Assn., National Concrete Masonry Assn., Mason Contractors Assn., and Structural Clay Products Institute. District and regional meetings were held with architects and contractors. Masonry fill was advertised in leading consumer and co,nstruction magazines. Building material dealers capitalized on this umbrella of national advertising by tieing-in at the local level with newspap,er mats, As a result, sales of the product increased 50 per cent and more in many areas, compared with 1960, Upchurch said.

The institute is also co-operating with organizations in the electric heating industry, such as the Edison Electric Institute and National Electrical

Manufa.cturers Assn., on their proposed all-weather comfort s,tandard for electrically heated and air-conditioned homes.

Upchurch also stressed the large reinsulation market for vermiculite loose" fill. He pointed out that in the last decade the cost of gas has risen 36 per cent; oil, 78 per cent; and coal, 77 per cent. High winter fuel costs are a strong incentive for owners of poorly insulated buildings to add more insulation. The same applies to power costs in southern United States, where unit air conditioners are becoming popular. Reinsulating with vermiculite will be featured this year in national consumer advertising and backed-up at the local level with new sales aids for dealers.

A. W. Dambros. chairman of the Plaster Committee, reported that the Uniform Building Code has approved several important fire ratings for vermiculite Type-MK fireproofing.

R. B. Moran. chairman of the Concrete Committee, informed the delegates that the institute's certification program of applicators of vermiculite concrete roof decks has had a wide response from architects and the builtup roofing industry.

\A,'endel announced that the training program for salesmen of institute member companies, started three years ago, rn'ill continue this year. It will be supplemented by a refresher course for former participants to keep them abreast of changing conditions. In addition, a short course in sales management for executive personnel has been developed by Northwestern University and will be given at Evanston, fll.

The meeting closed with the annual banquet.

"Mqsonile House"

(Continued from Page 24)

At the site a sharpened 1n'x1" stick is used to separate the hardboard panels at the center and a /+"*3/+" wood

separator is slipped in and the pointed stick withdrawn. Thus a door with convex surfaces on each side is formed which has surprising strength and rigidity. Simplicity in construction and installation are the features offered.

Cabinet doors used throughout tl-re house are made with the same simple construction.

Cabinets are assembled from simple nrass-produced panels. A 4'x8' hardboarrl sheet is glued to 1x2 and 1x3 framing placed to permit subsequent ripping into the desired shelves and other cabinet parts. With a minimum of fitting, tl-re parts are assetnbled into tht' conrplete cabinet.

'I'he roof covering used ou the house is conrpletely experimental, being zrn attellrpt to combine the sub-roof and the roof covering in a single prefinisl-red harclboard panel n-rade with X-90 fiber, the exclusive ingredient of Masonite X-Ninety Siding. These panels, which span either 1€' or 24' spaced rafters, are applied directly to the roof trusses with a minimum of labor.

Voughn Pipes (holding ploque), representing Building Moteriols Distriburors, lnc., Sqn Jose. Cclif.. receivas congrolulclions from J. V. Jones, Generol Sqles Moncger of Armstrong Cork Compony's Building ProducE Division. ffie ploque wos oworded to the tan Jose wholesqle firm for hoving ochieved, during 1961, rhe greolesl incresse in sqles of Armstrong building producls in the Western Section of the country. wlr. Pipes received lhe oword during the lSth Annuol Convantion of Armstrong Building Products Wholesqle Dislribulors, held April 3-4 in Mocon, Ga. Richard Srreorer (righr), is the Armetrong soles representoliye serving Scn Jose-Son Frqncisco oreo.

THERE'S ilO DOUBI WHEN YOU DEAL WITH sllr[tt,l 0N s HARDWOODS

FOR EYERY PURPOSE!

FOR MOR,E THAN A DECADE WE HAVE BEEN OFFERING THE TRADE OUATITY PRODUCTS AND FAST, EFFICIENT SERVICE.

Att SPECIES OF FINE CABINET WOODS . . OID-GROWTH DOUGTAS FIR, FROTN TNED.

FORD, OREGON . . SPECIAT REQUIRE. MENTS - WIDTHS, LENGTHS, COLORS.

JUST

ST]UltutCDNS

LfllA Gonvention

(Continueil trom Page 8)

and improvement market all important, and possibly salvation of the retail lumber industry . providing

dealer controls the sale and sells the package.

Guest speaker for the after lunch program was the Rev. Jim W. Blougher, Jt., ol the First Baptist Church, Glendale, who combined sharp wit with some good honest soul searching on the topii "Boy, am I confused". (we're still confused, so that must mean we understand the problem.)

A'final business session in the Indian Room by Eldon Carl, general manager of the California Association o{

Employers, completed the first day's program. Carl's subiect. "\Mhere does The Wholesaler. Distributor and Re-

the the ject, "Where does Wholesaler,

tailer Stand Under the Wage Hour Law" received close attention from the group.

Business for the day completed, conventioneers boarded buses for the big LMA "Snofari" at nearby Badger Pass Ski Lodge wherl they enjoyed "weasel" rides over the beautiful Badger Pa.ss slopes, cocktails on the lodge's sundeck, slalom races by Yosemite ski professionals, dinner and the famous downhill ski torch parade. A fine outing rvith just the right change of pace, the Snofari was the hit of the convention.

"How to Maintain a Satisfactory Profit?"

The grand ma.ster of building materials retailing, Art Hood, former editor of American Lumberman, opened up the final day's program. On an outline handed out before his talk, Art introduced his subject, "How To Maintain a Sustained Satisfactory Profit", with the following paragraph which we take the liberty of reprinting here.

"It is an inexorable fact of business life that the production of a sustained satisfactory profit year after year is both the No. I obligation of a manager and the supreme. test of his efficiency. In the final analysis, failure to make a profit is failure of management."

- Covering the wide range of everyday profit leaks,,Hood, like the sptakers befo,re him, stressed the package sale as a means to combat ever increasing competition from many quarters.

- One of the more recent sources of competition, one relatively new to the California scene, is the cash & _carry operation, Hood noted. It is significant, he pointed -out, tiat during late Spring of this year, four large cash & carry opeiations will bpen their doors for business in northern California. Volume potential of these four outlets is estimated at approximately $12,000,000. annually. Be_cause of its nervness in the area, the subject of cash & carry received considerable attention during the morning session and several workable ideas were advanced on the right way to compete with these big building-matelials celnters. it was g6nerally agreed that the Package Sale

HARDWOOD LUIABER contractor relations, (made possible through- hiJ more diversified -invent-ory, iontractbr relations. fixibititv of services, credit and fi- ty and fi-

CC, tU| PANY

8725 CTETA STR,EET DOWNEY, CAIIFORNIA

P.O. BOX 48

SPruce

3-l9lo

Ctnce a customer, you ore olwoys o friend ond we oim to strengthen thot friendship through every ossociotion.

nancing) was the independent operator's one big lever to be used in prying business away from the cash & carry operation.

The final men's luncheon was presided over by LMA vice-president Clair Hicks, Hicks Lumber Company, Salinas. Featured speaker was Harry Swift, a nationally known authority on management and personnel problems. Swift, an excelient and oulstanding speaker, spoke of the "Twilight Zone" of thinking, the zon-e of thought that is not au-dible, but nevertheless received by another Person. "Our thoughts are but a hollow sphere wherein they are echoed ba& to us-indifference for indifference, love for love," Swift spoke.

A final afternoon workshop was cancelled so conventioneers could enjoy a little late afternoon sunning befor-e attending the lait- of three industry spogsored cocktail parties in the main lounge. Final order of business at the President's Banquet waJthe awarding of golf prizes, and

MINUTES FROM SANTA ANA FR,EEWAY WITH FAST DETIVERY TO AtL SOUTHERN CALIFORNIA CITIES AND TOWNS

UNTIMITED SOUR,CE OF SUPPTY WHOTESATE ONLY

then it was "on with'the show", Dinty Moore the producer, dinner dancing and good fellowship until someone remembered that tomorrorv was "back to the shop" day. If only two things were brought back from the convention -Improve Your Company's Image, and Push the Package Sale-those two days more than paid their own way. Ask t'he man who was there.

TIIEET HOBBS WALI'S DON TIIUIIER

fon heads up our sales office in Southern California, a territory he's served for over 22 years.

Long experienced with Flintkote Co. and Lerrett Lumber even before joining Hobbs S7all, Don knows lumber and building materials as few men do. He knows the Los Angeles market and knows its requirements. Don is one of several Hobbs N7all lumber specialists good men to call when you want the right grader at the right prices in redwood, fir, pine and other species.

$Zhy not put them to work for you next time you need a t. & t. or carload shipment?

fOP: Prexy Rou introducing the oclion-pocked llondoy moming ponel on Advcrtiring, llerdrondicing ond Customer Relotions. Seoled: Joe Schrom, Al Buckner, Edmond Bolas ond Jock Doscher.

SECOND: windup ovolion for oficers cnd two new directors pi6sent: Bob Butcher (new direeter)r viee preriden+ €leir Hieks, trssurer lro Horlon, lom Yoncey (ncw dircctor), executive vice president Jock Pomeroy ond LlflA president El:ner Rcu.

IHIRD: Hugo Miller received low net perpetuol trophy from Croig Goffney ond prexy Rcu.

Northern Colifornio Building Gqin Seen

Northern California home building is expected to be up 5 per cent over la.st year according to Wells Fargo Bank in its recent Business Review

Gains in population rvill cause a further pick-up in multiple-family units along with a reversal of the twoyear decline in single-family units, the bank estimated from industry sources.

Last year 55,4ffi housing units with a total value of $622 million were authorized in Northern California's 10 major counties, up slightly from 1960.

January results support the industry's optimistic outlook for 1962.

In the 1O county area, housing units authorized were up 17 per cent over last January and value was up 36 per cent. i\4ultiple-family units continued to make rlp more than half the total, but single units were ahead a healthy 21 percent, the bank stated.

Women in Consfruction Hold Annuol Forum

Represent'atives of Women in Construction Pacific Region Chapters ; San Francisco, San Diego, Oakland, Sacramento, Los Angeles, California and Portland, Oregon and Seattle, Washington will be in attendance June 9, 1962 at their 2nd annual forum, Hollyhock lfouse, Barnsdall Park,

Los Angeles, Californra.

The day whicl-r will inclucle a trip to I)isneyland, will also feature workshops dealing with membership, bylalvs, bulletin, Publicity ancl other ulrases of WIC activities.

- The National Association Women in Cor.rstruction established in Fort \Vorth, Texas in 1953 norv boasts 64 chapters in l8 states.

Owens-Pqrks Esfnblishes New Division

O'rvens-Parks l,umber Company, consiclerecl one of the volume yards in Southern California operating a retail

yard in Vernon on approximately 9f acres of ground, has recently established a wholesale division to service retail lumber dealers with inventory fiIl-ins and hard to obtain items.

Assistant sales manager, Don Brown u'ill be in charge of the nerv operation u'ith George W. Mattes lvholesale and industrial division assisting him.

Brown, a native Southern Californian born in 1931, graduated from Compton College in 1950. He then started rvith Owens-Parks in the mill, became :rn orclerrnan, grater and served as a loading foreman for six years, moving to inside sales in 1959.

Ilocl Facilitics and Salss at Port Huenemc, Callf.

Hal Reeve/ Eugene, 0reg0n/ TWX: EG 3007-U

Laft: Don Brown, in chorge of lhe new Owenr-Porks lumber Compony's wholesole division which serviceg retoil lunber daalers with inyentory fill-ins and hard to obtoin items. Righr: Assisting hirn is George W. iloffes.

Sferling Set to Show Big New Yard

St_erling Lumber Company completed work on one of its olclest- (in years), but newest (in appearance)'yards lait month at Folsom, California. The brand-new building materials center is located at 616 EasI Bidwell Street and replaces Sterling's old yard which has served the citizens of the Folsom area for several decades.

.The Folsom .yard, coincidentally, is where Sterling's new general maniser. Lloyd Carter, first jolned the big- 16 yard chain organization some 27 lears ago.

New in every respect, the Folsom yard is located on a choice 2 acre plot. completely paved, and feature. . io--

bined showroom-warehouse building with nearly 12,000 sq. ft. of sales and storage area. The showroom itself takes up.approximately 2,000 sq. ft. with an additional 1200 sq. ft. foi back stock and large displayi. The warehouse is approximately 8,000 sq. ft., not counti_ng a 10 foot overhang along the side for all-weather loading of trucks. The operation also has additional undercover- storage in a new 72,x24, open face shed further back in the new yird.

I'[anager Bob Creasy had set mld to Iate April as a target date for his big grand opening celebration-and from our quick ".1,.?k" prevue of the opera- tion, it should be a real whopper!-

i/lcnoger

Neither roin, nor sleet, nor snow kept our intrepid comeromon from his chore. ln.belween roin squolls he ducked ourside ro get rh"r" shots of Srerliig,sn;; Folsom operction showing its nicely engineered combinqtion showroom-wq-rehouse

Bob Creosy stonds beside one of his brundnew islond disploys. The store feotures oll new disploy fixtures ond o greotly exponded inventory for the drop-in trqde. The new store witl operote on o semi-self service bosis, wilh oll inventory individuolly togged os well os bin-togged. Contrcctor soles will be hondled sepcrotely from the retoit trode.

O'Malley Opens New Yard at Scottsdale

O'Malley Lumber officially opened its newest building materials center at Scottsdale, Arizona, on March 3. The new yard operates under the name of O'Malley's Building Materials, 7735 East McDowell, Scottsdale. Yard area is 160' x 275', cornpletely paved, and store area is approximately 2500 sq. ft., not including & covered porch on the front of the store building which can be used as an outdoor display area.

Ar.r estimated 32,W0 people live rvithin a lrl mile radius at present and it is estimated by O'Malley officials that this figure will double within the next. two years as the Scottsdale area continues to gain in popularity. A complete one-stop-operation. O'Maliey' Building Materials is set up to handle the walk-in custom builder trade exclusively.

Manager of O'Malley's newest outlet is W. H. "Wilk" Sanford. Wilk was formerly manager of the hardware and tool department at O'Malley Lumber at 4th & Madison and when that yard closed he held the same position at the Contractors and Industrial yard of O'I\4alley's. Wilk is married, the father of four children and an avid sports enthusiast. The sports part carne naturally to Wilk as he was coach of St. Mary's High School in Phoenix from 1950 to 1958, when he originally joined O'Malley's.

The nerv yard will be a four man operation and will feature a complete line of hardware, paints, K.D. dimension lun.rber and building materials, Itob Hawkes, formerly at O'NIalleyScottsdale, rvill be \\rilk's assistant manag'er.

W. H. "Wilk" Sonford, mcndger ol the Scottsdole op. erolion shows the new 3fond up rocks O'Molley uses f .r m ra efticient hondling of plywood, woll boords, Mas n t: ond clher buildlng motariols.

fhe Block Top pcrking ond slorqge oreo in front.

customers

WE I{ D T I 1{ G. NAIHAI{ COil PANY

Big Joint Goncoi for Boy Ares Hoo.Hoo Clubs Rescheduled

' Because all advance indications point to a runaway attendance, officials of Santa Clara Valley Hoo-Hoo Club 170, San Francisco Hoo-Hoo Club 9 and Oakland Hoo-Hoo Club 39. have rescheduled the three-club concat originally set for May 10, to Thursday everring, May 24. H'owever, the plac-e will remain the same, the always popular Chez Yvonne Restaurant in Mountain View where the boys can have the run of the place instead of sharing it with another service club on the original clate.

Several of the "Big'Wheels" of Inter-

national will be on hand for the event. including Snark of the Universe Harvey Koll of Los Angeles, State Deputy Snark for Northern California Al Kerper of Paul Bunyan Lumber Co., and Supreme Scrivenoter Vaughan Justus, New Mexico Timber Corporation. Seats on the remainder of the Degree Team will be filled by past presidents and officers of the thr.ee participating clubs.

In all, this evening promises to be one of the really big events of the HooHoo year in northern California. Mark your calendar now, May 24 the new revised date, 6:29 p.m. the time, Chez Yvonne Restaurant, I\{ountain View, the place. See you there !

Home Show Announces Theme For 1962

A theme of "Everything, including the Kitchen Sink" was announced today for the 1962 Los Angeles Home Show to be held at the Sports Arena June 2l-July l.

"Our theme will be in keeping with our 'new look' for 1962," explained Carl F. Kraatz, managing direttor of the Home Show. "We are broadening our appeal this year. Our show will encompass everything inside and outside of the home."

Highlight of the ITth annual trade and consumer exposition will be the three full-scale model homes.

n3 yaeRs oil

CNUFORME STREET

Mqrlite Survey Shows Bqthrooms, Kifchens Top Remodeling lisr

Bathrooms and kitchens are one-two ou the remodeling list, according to a recent survey of Marlite paneling dealers by Marsh lVall Products, Inc., Dover, Ohio.

The survey of 389 dealers showed that 55.74 per cent of their Marlite jobs w-ere bathrooms. Each of the dealers included in the survey had sold at least five Marlite jobs during the past year.

Kitchens accountecl lor 27.21 per cent of the remaining installations. All other rooms provided the remaining 17.05 per cent.

R. A. Huff, aclvertising manager ucts, believes the survey confirms owners think first of the bathroom

of Marsh Wall Prodthe theory that homeand kitchen when planning a modernization project.

"Since our paneling is washable and especially designed for hard wear and high moisture areas," Huff says, "it is only natural that our dealers should have considerable success selling bathroorn and kitchen jobs."

According to the survey, 5,162 of. the 7,306 jobs reported fell into the remodeling category. This rvas 70.65 of the total.

"Our sales philosophy traditionally has been that' remodeling business is relatively depression proof. Those who depend entirely on new construction business immediately are subject to the whims of the economy. Aggressive dealers r,vho concentrate on the remodeling market have been successful during good and bad building periods," Huff emphasizes.

Marsh Wall Products will use the results of the survey to plan new Marlite sales and advertising aids for its dealers.

"We realize that the dealer is the most important cog in our sales operation," Huff points out, "and our consumer magazine advertising alr,vays directs the reader to contact the local Marlite dealer. In addition, all inquiries received from consumer advertising are processed and sent to our active dealers."

Full color \{arlite ads will appear during the coming year in Better Homes and Gardens, IJonse Beautiful and other major consumer publications.

June Meet for Western Dry Kiln Clubs

The ma"rketing of kiln-dried lumber, as well as more r ne marKetlng oI sfirictly technicai subj ill be discussed ,at the 14th sqrlctly technlcal subjects, wlll be dtscussed rat the l4th Annual Meeting of the Western Dry Kiln Clubs at the ryreetlng western _ury tllln ( University of California in Berkeley, June 14.

John Reno of The Pacific Lumber Company will discuss Marketing Aspects of Kiln-Dried Lumber. Edwin Knight of the Western Pine Association will speak on Seasoning Quality and The Lumber Market, and Gene Pong, Wood Technologist of the Southwest Forest and Range Experi- ment Station, will discuss The Effect of Commercial Kiln Ptyilg on the Grade of Shop and Better Douglas Fir. Specific drying problems of Western Red Cedar--and red alder will also be discussed. Reports from research of the University of California, the California Redwood Association, tbe Oregon Forest Products Laboratory, the California Redvrrood Association, the Oregon Forest Products Laboratory, the lJniversity of Washington and Louisiana State University will be presented.

Raymond C. Rietz, National Progress Leader-Lumber Drying, will report The Technique of Lumb,er Drying: Current Status, Progress and Prbblems. Loren W. -Benjamin of the Simpson Timber Company will report on research on Roof Covers and Degrade of Redwood.

Further information on the meeting is available from Dr. Fred Dickinson, University of California Forest products Laboratory, 1301 South 46th Street, Richmond 4. California.

Willamette Volley Hoo-Hoo Plans Annuol Golf Tournomenl

The Willamette Valley Hoo-Hoo Club will hold its Twenty First Annuat Gbtf Tournament at the Eugene Country Club on June 8th. Nels Sandstrom is General Chairman of the committee handling arrangements.

Californians on their wav to Centurv 21 in Seattle are invited to stop in for the Twenty First at Eugene. Several hundred members of the forest products industries in the Northwest will attend to play golf, cards and enjoy the banquet following these activities.

A team-of-four tournament will be the main feature of the day with teams entered from several sections of the Northwest and from California, classified by handicap into three groups: Construction, Standard "nd Utility. fne High _Sailors of Eugene, whose members are Jim Mills, Nefs Sandstrom, Ted Wood and Grant Lovegren, are the defending team champions.

In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

ITS BEAUTY IS AGED.IN-THE.WOOD:

On lhe way lo "Century 21," don't forget "Eugene 21," sile of the 2lst Annuol Willomene Volley Hoo-Hoo Club Golf Tournoment, June 8. Pictured here are some of the kingpins behind fhe big avent: Nels Sondstrom. genercl choirmon; Jim Mills, golf orrcngements; Wymon Hommer, president of Willomette Volley Hoo-Hoo Club; ond Arr Milhoupt, publicity choirmon,

Jack Starr will defend his championship on the nine hold one club tournament and Jack Bronde oJ Lebanon will defend the individual low gross championship for the eighth -time. Ted Woods and Jim Nfills are in -charge of the golf arrangements and Nole Wicks and Grant tovegren will award the 9250.00 worth of prizes.

The Gin Rummy Tournament, starting at 3:00 P.M. in the clubhouse lounge under the direction of Ross Carter and_ Don Barker, rvill drau' a large group of players who don't want to be too far from the bar. rvhich-will be,.on the house" from noon till nine-thirty. The buffet dinner, always a superb feast at the Eugene Country Club, will cap the days events for the 400 to 500 lumbermen exDected to attend. Additional members of the committee are: Registration, Jack McDonald, Colen Garoutte and Ken Broadwater; I{ouse, Bill Erskin€, \V1,6xn }fammer and Lyle Pearson; Finance, Phil Glenn ; -Publicitv. Art Milhaupt; Hotel Reservations, Don Davis.

Pocific Coost Co. in Merger

Stockholders of Pacfic Coast Co. in April approved the merg'er of the Bell Co., Cleveland manuficturii of alumi_ num-building_products, into the company through a share_ for-share stock exchange.

The Pacific Coast Co. said it intends to pursue an asgr.essive ac-quisition progrqm: Rell Co. had sales of gl ll5 million and net income of $76,585 in the year ended last August 1.

Manufactured by:

Sales Agents:

BRITISII COTUMBIA T(IRESI PR|)DUCTS IIMIIED, VANCOUVER, B.G.

MacMl[All, BI0EDE! & POWEtt RIVER, tTD., vAt{c0uvER, B.c.

Representatioe' F0 RREST Vt. W ltS 011 P.O. Box 774 San Marino, California SYcamore 4-7835

P[B$()NAI,$

P. R. "Traveling Bob" Kahn of Forsyth Hardwood Co., San Francisco, has just touched down for a quick breather after two *'eeks at Tahiti and the Fiji Islands. Bob will leave for Europe on May 16, just three days after he climbed off the plane from his 'fahiti junket. Nice of you to visit San Francisco, Bob. Hope you can stay longer next time I

Jim Hughes has replaced Gary Fischer at Foxworth-Galbraith Lumber Co., Superior, Arizona. Jim was formerly assistant manager to Clint Skrla at Foxworth-Galbraith's Grants, New Mexico operation.

Recently retired general manager of Sterling Lumber, Fred Sayre, and the missus are having the time of their life seeing the sights. The couple are due home any day now after a month's vacation trip which started at Vancouver and wound up at Las Vegas. They first flew to Vancouver, B. C., where they boardecl P & O's new "Oriana" for a voyage down. the Coast to San Francisco, where they turned in their sea legs and hopped in the family car for a trip to Palm Springs, Phoenix and Las Vegas.

Gary Fischer, the very successful manager of the Superior, Arizona, yard of FoxworthGalbraith, recently moved to Prescott, Arizona, as lnanager of the company's big yard operation there. Gary replaces Jim Brown who has gone into another line of business on his own.

crretucrtl ;riu ffi

Jim Nelson, popular retail lumber dealer of Buena Park, California, along with his wife and family, presently on an extended trip to Europe via Pan American Airways, Most of their time will be spent in trhe Scandinavian countries but time out will be taken to visit Paris, London, Rome and other areas of the continent.

Bill Stuart and his wife Dory on a trip up the coast last month to San Francisco and way rpoints. It was a combined business and pleasure venture.

Harry White, Long Beach wholesaler, is fast getting his old baseball form back. He is shooting a good stick of golf rather than swinging a bat.

Lock Bethuen, sales executive for Gulf Forest Products, Inc., Tarzana, California, on an extended trip throughout the pacific northwest on rprocurement expedition for his wholesale distributing concern.

Clif Roberts, San D'iego retailer, and his wife Dorothy, were recent visitors with the Jim Kirby family in the San Fernando valley.

A. W. (Art) Neth, well known southland wholesale lumber distributor, vacationing during the mon,th of April. Back on the job early in May. A combined business & lrleasure trip to the pacific norithwest.

Snark of the Universe Harvey Koll, Los Angeles, up to Sacramento area for a combincd Sacramento-Fairfield Hoo-Hoo,mee,ting in Fairfield on April 27. C. D. LeMaster and Jack Berry, both of Sacramento, on the rece'iving committee.

Lyle Brewster, Southern California rep for Hobbs Wall Lumber Co., up to Northern California in mid-April otr business. Following a day in San Francisco on bus,iness, Lyle then toured the mills in the areas of Sacramento, Auburn, Placerville and Grass Valley.

Keith Harry, who is now attached to Georgia-Pacific's New York office, spent the end of April vacationing around his old San Francisco haunts and making arrangements to move his family to the East Coast.

J. B. Phelps, United States Plywood Corporation has announced the arrival of John Frank Phelps born April 14, Huntington Memorial Hospital. He happily reports that both mother and baby are doing fine and that he is gradually recovering.

Georgia-Pacific Corp. named Ralph Bishop as manager of the company's big San Jose warehouse on April l. Ralph was transferred from Denver where prior to joining the company he operated his own warehouse there.

John Vanguard, head of Vanpont International, of S,an Francisco, has just returnerl from a 6 week business trip through Europe, including a side .trip to Italy where he took in the Milan Wo,rld Trade Fair.

Lloyd Hecatfiorn, Paul Ward and Pete Kepon attended a sales meeiing of Arcata Redwood Co,mpany at Arcata during late April and Pete wound up rerturni.ng to his Southern California territory with a broken ankle. Now we've heard of getting your arm twisted for that las,t o,ne. but an ankle . too much !

NewBowSawLlne

New bow s'aw line features heavy seamless tubing in a scientifically curved arch to transmirt tension evenly and exert maximum cutting pressure. Strongest lmd bearing construction-the oval cross section-evenly distributes stress to withstand extr€me thrus.t. Baked enamel finish. Tension lever clamp permits safe and quick change of blade. Blades are finest analysis Swedish charc,oal steel, 'tapered to thin back. Each saw packaged in individual polybag. Full range of styles, length fuom 27 to 42 inches. Open stock replacement blades. WITHERBY PRODUCTS DMSION, John H. Graham & Co. Inc., 105 Duane S,t., New Yo'rk 8, N.Y.

FREE

One of the problems faced by every business man is the efficient use of available

space. An important subdivision of this problem is the proper selection of cabinets and their associated drawers to provide storage that combines space-saving with easy accessibility. Precision Equipment Co. has just published a chart which solves this problem. The chart is very easy to use. Simply select your specific storage needs from the proper column. Then, reading across the other column headings you can easily locate units having the bins, drawer unit inserts, etc. to meet your exact requirements. Associated rvith the Chart are descriptive listings and drawings, elaborating in detail the many types of storage available for any business need.

For your free storage Planning Chart, write to Precision Equipment Co., ,f411K Ravenswood Ave., Chicago 40, Illinois and be sure to mention the name of this magazine-

. . Storoge Plonning Ghqrt

Neut Product Profits

"New Finonciol Aids for Housing"

A vest pocket summary of "New Financial Aids for Housing" has been prepared for staff personnel and is now offered to all 'etail building material dealers and builders, by Georgia-Pacific Corporation.

Free copies are available to these groups.

This brief summary, compiled from a number of sources, has been checked by federal housing officials. It analyzes key points of new FHA and VA programs as a quick reference guide for those who are meeting needs of the housing industry with quality softwood and hardwood plywoods, hardwood and softwood lumber and hardboards of almost every ty.pe from Georgia-Pacific's 1,000,000 acres of perpetually growing timberlands and its modern forest products manufacturing plants from coast to coast.

As is any summary, this is not a substitute for the detailed and extensive regulations under which lending institutions nlust operate. It will, hou'ever, serve as a quick guide in explaining new housing finance opportunities.

For copies of this informative, interesting booklet, contact your local or area Georgia- Pacific Corporation, Equitable Building, Portland 4, Oregon.

Island City, New York. Independent laboratory tests have proved "Silent Guard" to be 5O/o more effective for sound deadening purposes than standard wall paints.

"Silent Guard" is recommended for walls and ceilings; dry wall construction and plaster; wood, hardboard, masonite, metal and masonry. It is applied directly on the surface with standard rollers. No surface preparation or primer coats are required. "Silent Guard" dries tack-free in one hour, to an attractive, stipple finish.

Althought available in white only, "Silent Guard" blends easily with colors in oil or [Jniversal tinting colors. Its sound deadening qualities make it ideal for apartments, hospitals, schools, public buildings and other structures where it is important to reduce the noise level.

"Silent Guard" is available in one gallon and five gallon cans, as well as in standard drums. It is a non-toxic, quality alkyd paint, blended with specially selected synthetic fibers. Tests conducted by Foster D. Snell, Inc., a leading research organization, indicate that the acoustical properties of "Silent Guard" are most pronounced in the "speech range," reducing the amount of sound energy transmitted by 50/o, even when applied to but one side of a wall. Additional sound deadening may be achieved by coating both sides of the wall.

Further details available on request. Write: The Monroe Sander Paint Corp., 10-18 46th Ave., Long Island City, N. Y.

Plywood Wropped "Temporory Boxcors" to Cut Lumber Shipping Costs

PORTLAND, Ore.-A new plywoodwrapped "temporary boxcar" has been developed by trVestern lumbermen to eliminate damage and the former extra costs of ship- ping dry lumber on open railroad flatcars. The unusual cars will be attracting attention nationwide within a few weeks.

The load itself forms the weatherproof "boxcar." Both the lumber and its protective wrapping go into the customer's inventory or onto the construction site at the end of the line, it is explained by Georgia-Pacific Corp. in a notice to its fir and pine lumber customefs.

The big forest products nranufacturer, which developed the new shipping system, said savings through elimination of special wrappings are among several advantages.

The new method, which the company said has been extensively tested on transcontinental shipments in all types of weather this winter, is an improvecl "floating load" with individual units of dimension lumber steel-

strapped in weatherproof plywood sheathing.

Both the dry lumber and the small amount of exterior-glue-line 4 x 8-foot by %-inch CD plywood sheathing are normal purchases by the customer. Both arrive undamaged and ready for use at destination, it is explained, with no charges for the special loading.

"Requests for the new cars have mushroomed in recent weeks from only word-ofmouth reports on initial test cars," G-P officials revealed.

Paper wrappings, with which the lumber industry has been experimenting extensively, will be continued by G-P on other open-car shipments at customer request.

Use of open flatcars for weatherproof shipping allows mechanical loading: to a 75,00Gpound maximum-load rail rate savings of $1.50 per thousand board feet, which is passed along to the customer. In addition, tight hand loading of boxcars to attain such full loads is eliminated, along with the problems of recurring U.S. boxcar shortages.

There are additional substantial savings for customers in full mechanical unloading, the report indicates.

The G-P system now allows unloading in eitlrer 4 x 4-foot or 2 x 4-foot units in the various standard lengths. Test cars have been unloaded in from 0 to 45 minutes, depending upon which size units are handled, G-P said.

Loads are basically steel-strapped 2 x 4foot units of dimension lumber, a unit size G-P said is now preferred by many customers. These are combined into separated 4 x 4-foot units which have steel-strapped weatherproof plywood sides and tops and special paper ends.

Only 4 x 8-foot plywood sheets are used. Only the plywood's back is exposed, and special techniques were developed to eliminate strapping damage.

Each 2 x 4 and 4 x 4 unit is strapped individually, and the entire load then is strapped together to form one solid 75,000-pound weatherproof "boxcar" of lumber with a plywood outer shell.

"The result is a mixed car with dry lumber plus 1900 to 2lW feet of plywood sheathing, both of which the customer purchases at the going market price in his normal ordering. Both the plywood and lumber arrive ready for use," according to Mel Prawitz, G-P's fir lumber sales manager.

The plywood "'boxcar" system is being made available immediately for Douglas fir, white fir and hemlock dimension lumber shipments from G-P sawmills at Toledo and Springfield, Ore., and Feather Falls, Cal., r,r'ith other mills expected to be included later.

Focutql informotion, photogrophs ond drowings of Simpson redwood ore contqined in the new 1962 Redwood Siding ond Poneling cofolog (A.l.A. No. l9-D-2) now qvqilqble from Simpson Timber Compcny. The ottroctive, four-color cdlolog featutes product infornotion on Simpson's tifecoot focfory-primed rcdwmd products cnd economicol 1o Hondo interior poneling. Speciol Simpson potterns ond dimensions ore illustroted with cross-section drowings. Copies of this cctolog mcy be obtoined by writing Simpson Timber Co., 2042 Wcshingron Bldg., Seottle l, Wosh,

New Point Softens Sound

The development of a completely new type of paint which effectively and significantly reduces sound penetration, has been announced by Harold Tanney, President, Monroe Sander Paint Corporation, Long

This unusuol new moneyroving ideo for lumber shipping is c plywoodwropped corlood of dried dimension lumber. Exlensive tests indicqle il eliminoles domcge ond exlrc cost of old oPencqr psper wropping syrlems, solves boxcor shorloge problems, cnd speeds looding ond unlooding. Developed by Georgic-Pocific Corp., if is being sfoded immediolely on o notionwide delivery bosis from the compony's wesl coosf ftr ond pine sowmill operotion3. Upon delivery, both lhe w*lherproof plywood sheothing ond the dry lumber go inlo inv€nlory or conslruclion.

TONY SAYS: "Therc is no substitute for er.perience. Our usell trained sales staff is on the alert to obtain those hard-to-get items for IOUTHE RETNL DEALER," . . . Tony Marquez has been with MASON SUPPLIES' sales deparhnent for more than 17 years that is why he says, "There is absolutelg no substitute for ex.peri,ence and, knoto hous,"

YOU CAN DEPEND ON US FOR ALt GIUATITY STANDARD BRAND ITEMS . . AVAIIABIE

PICK-UP

WHOLESAIE 1UTBER AYAI1AB1E

From Ycrrd Stocks

Plywood Service Estqblishes

New Western Division

John Perkins, General Sales Manager of Plywood Service, Inc., of Dillard, Oregon, announces the appointment of Wendell L. Garrett as General Sales Manager of the new \Mestern Division which will be located in Los Angeles.

Garrett will be in charge of all sales for this Division which will include Forrest Industries' flooring products, including Par-Tile Wood Block Flooring, Forrest Z-By-Flor, Quik-Flor and Random Plank; the lndustrial panel line which includes Forrest Par-Tex 3-D Sidings, wa1l paneiing, ceiling panels, insect repellent board, plywood and particle board underlayments.

Having spent the rpast 2O years in the building material industry, Garrett was General Sales Manager of the building materials divi-

sion for Pioneer-Flintkote for the 13 Western States; served as National Merchandise Manager of roofing and allied products for the Celotex Coporation out of Chicago. Garrett was on the Board of Governors of ARIB Bureau of New York; an associate member of the RCA Contractors Association of Southern California; a member of the Industry Club of Los Angeles and a member of the 30,/30 Club; a Director of the PCA Corporation of Los Angeles and a member of trhe Chevy Chase Country Club.

During World War II Garrett served in the Army Air Force as Sergeant Major and constructed and organized Air Cargo Transport Terminals throughout the South Pacific. The new Western Division offices of Forrest Industries are now located at 46261 Hollywood Blvd., Suite A, Los Angeles 27, California.

Remodeling Textbook ls Gomplete Guide

A comprehensive new textbook on how to prepare for, evaluate and sell in the growing remodeling market has just been published exclusively for retail building material dealers.

Covering 15 major phases of renodeling sales in its 46 pages, the new text was written by the merchandising department of Georgia-Pacific Corp. as part of a new series of merchandising aids being made available to approximately 14,000 retail dealers the company serves.

The title is "Guide to Merchandising Remodeling."

"In virtually every IJ. S. city, 30 per cent of its homes will see a build-on, repair or fix-up project this year," it was pointed out by K. C. Swanson, G-P warehouse division merchandising manager, in announcing publication of the new text.

Major chapters include:

l. Analysis of the market, indicating that every homeowner in the retailer's sales area is a potential remodeling customer wi,thin the next three years.

2. tlow to calculate local dollar potential from available building statistics.

3. How to prepare for the remodeling business, including the percentage of sales to anticipate by quarters, and the percentage of inventory needed for nerv rooms, garages, kitchens, basements and other projects.

4. Selling the customer.

5. Surveying the project, including 10 major steps and sam,ple job survey forms.

6. Sub-contractor operations.

7. Planning the job, including examples.

8. Costing the job. with estimating procedures and poterrtial pitfalls.

9. "Easy-Does-It" sales aids available to the dealer at no cost.

10. Evaluation of the dealer's salesmen, with a check list.

11. Successful remodeling centers, showing examples with photos and data.

12. Operational profit controls, including contracts, change orders, permits, insurance and completion certificates.

13. Inventory profit control methods.

14. How to plan a successful local advertising program, including tie-ins with major national advertising for local impact.

15. An appendix of cost data forms for the dealer's use.

"Separate manuals have been prepared to cover financing of remodeling with G-P's new no-recourse $5000-for-5-years plan for retailers, which makes big-ticket sales on long-term consumer credi't a cash transaction for the dealer," Swanson indicated.

for the firs,t rthree months of L962 compared with 52 cents a yea.r ago and cash flow was $1.46 compared wi'th $1.26, based on the average number of shares outstanding during the respective quarters.

The marked increase in sales and earnings is attributed by Georgia-Pacific management to growing pr,oduct demand, improving p,rices, and an expanded merchandising program, encompas'sing all phases of merchandising from in'tensive product advertising to promotional and financing assistance for Georgia-Pacific's dealers across the country.

Record First Quqrler in Profits, Sales, Cnsh Flow Reported

by Georgio'Pqcifir

Georgia-Pacific Corporation's sales, earnings, and cash flow for ,the three rnonrths enderd March 3l were the highest of any first quarter in his.tory, it has been announced by Chairman ,Owen R. Cheatham and President Rober,t B. Pamplin. Sales were up 33.7 per cent, profits 20.1 per cen't, and cash flow up 25.1 per cent over a year ago.

Sales for ,the first quarter of 1962 amoun,ted to $64,768,824 compared with $49436,106 forthe first quarter of 1961. Net profits after taxes were $4,013,308 and cash flow was $9,758,890, c,ompared with 93,341,301 and $7,795,769 respectively for the comparable period in 1961. On a per common share basis, Georgia-Pacific earnings were 58 cents

THE NEW BALBOA

Georgia-Pacific's I'rocery and multiwall paper bag plant adjacent to its Toledo, Oreg'on paper rnill, as well as its new corrugated box plant at Modesto, California, are expecrted to be i'n operation during April, management says. Engineering plans for a new pulp and pape,r mill at E,ureka-Samoa, California are nearing completion and construction will start later this year for completion around the end of 1963. The mill will produce appnoximately 300 tons per day of bleached kraft paper and board, bu,t it will not be necessary to harvest a single additional tree since the mill will be operated entirely on chips from the company's Eureka-Samoa opera,tions.

Georgia-Pacific management stated its belief rthat resul,ts will improve even lurther in the second quarter an.d throughout the year on the basis of increasing demand and prices for products an,d expected acceleration in ,the economy.

Georgia-Pacific is a leading integrated forest products company which manufactures paper, pulp, oontainerboard, plywood, hardboard, redwood special,ties, lumber, and wood chemicals.

mR. DEAIER-

Are you getting your shore of Soles ond Profits from this Door?

The "BALBOA" DOOR is o competitively priced door but sfill hos Quolity ond Customer-Appeol.

lf our Soles Deportment con be of help in promotionol work to your customers, we ore olwqys hoppy to hove you coll on us-

We qre qll ofier the sqme end results:

This modern styled aluminum door will enhance the beauty of any home. 100% double weather-stripping Ball-bearing rollers-adjustable Condensation gutter at sill Beautiful anodized finish.

OBITUARIIS

Alfred E. Wolfi, 80, pioneer San Francisco lumberman and export executive, died on April 6.

A native of Australia, Mr. Wolff was educated 'in San Francisco schools and lived in the Bay area for nearly 70 years.

His entire working career was spent in lumber, primarily in the expor,t side of the ind,ustry. A member of the J. J. Moore & Co. export staff for many years, he joined Rounds Trading Company in San Francisco during 1939. Although he officially retired in 1952, he couldn't bring himself to part with ,the industry which had been so much a part of his life. He remained on w.ith Rounds unrtil two years ago when the com-

pany moved i'ts headquarters to Cloverdale. Mr. Wolff is survived by his wife, Helen, of their San Francisoo home, and two daughters, Mrs. Daniel Giles of Fairfax and Miss Jane Wolff of San Francisco.

New Computer for Colculoting Rqfter lengths

Emmert Products Company of Sycamore, Illinois, novr manufactures a brand new service tool, designed and developed for all professions associated with roof framing. Officially known as the DIAL-A-LENGI H RAFTERULE, its simple dial settings give accurate dimensions of the common, jack, and hip or valley rafters for any building span. The RAFTERULE creates a standard method of calculating rafter lengths and eliminates the necessity of reading the framing square, books, or charts.

t00l( F(|R THls BRAl{ll When You Buy

PRESSURE TREATED TUMBER

This dependable, easy-to-read computer is proving itself invaluable to LUMBERMEN,

ESTIMATORS, COMPONENT MANUFACTURERS, BUILDERS,

ANd MANY OTHERS by putting accurate roof fram,ing answerrs at their fingertips.

By setting the RAFTERULE indicator to a selected roof pitch, ANYONE can accurately determine the rafter lengths for any building span. Since readings are graduat'ed much like a carpenter rule, rafter lengths are easily read to t/s" or less. This sturdy, all-plastic calculator also contains information on angular rafter cuts for radial arms saws as well as plumb, level, and side cut data for use with any framing square. All necessary instructions are self contained. Included with each unit is a durable, protective case.

The DIAL-A-LENGTH RAFTERULE sells for just $4.95 each prepaid, with satisfaction guaranteed. This practical trade-aid is available by mail from Emmert Products Company, Sycamore, Illinois. Free descriptive literature mailed upon request.

New Sowmill Automqtion Pqrts Avoilcble

Sawmills no longer need to use make-shift, "jury-rigged" components to save manpower in mechanizing and automating mill operations. Now, standardized individual very heavy-duty components are being made available by Mater Division of Appleton Machine Company, Corvallis, Oregon, and Appleton, Wisconsin.

The Mater Automation Components make do-it-yourself automation easier in both large and small mills. Previously available standard items which worked well in ordinary factories broke down when subjected to the shock loads, fine sawdust, and extremes of environmental conditions in the sarvmill. Mater Components are rugged enough to take the beating which only sawnrills can give.

Mater Automation Components are heavyduty standard parts which mill operators can insert in their own roll cases, lumber transf ers, controls, equipment, etc., to automate the operation of different mill functions. The Mater Components consist of push-button handles, selectors, automatic measuring and zeroing components, modulating pneumatic controls, heavy control consoles, heavy pin stops, trip switches, and control gates.

The Mater Components greatly simplify the automation of mill functions. A Mater field engineer is also available at standard field engineering rates to help mill operators work out their automation problems.

New Plywood Joint

Wins FHA Acceplance

Tongue and groove joints developed by the Douglas Fir Plywood Association have won FHA acceptance as an alternate to standard butt joints and blocking on plywood subfloors, the association has announced.

Neil A. Connor, director of FHA's Architectural Standards Division, informed the association this alternate will be included in the next Minimum Property Standards and that the Washington office will advise local insuring offices of its acceptability vr'hen requested.

The joint is similar to the one engineered for use with 2.4.1, the 7rA,-inch combination subfloor/underlayment panel and is applied to plywood of. fu-inch, s/s-inch and )/a-inch thicknesses.

IJse of this joint instead of blocking makes possible savings of about V5 per house on conventional floor construction.

PLY-SAWN

THE NEW

LOOK IN

DOUALAS FIR SIDING Distinctive t Versatile t Economical

Write or call collect today for full details and specifications.

(g&@wuulBr$DA&ffi P&YW@@D G@.

specialists in Douglas Fir Siding

P.O. Box 95, Cloverdale, California - TW 4-3387

Dick Ranft - Sales Manager

Sales Representatives:

Los Angeles - PACIFIC WOOD PRODUCTS - MA 8-7261

San Francisco - KEN SHIPP - OX7-7832

WEEHERNGilTN WNTER yEilnufl0il til saililER

ttcl.cl. .3.ln.t DUIT. .r iAlN COLD ht d FL|ES... IOIQU|TOEA.,. tt|gEqr rEsts

Hollywood Jr. Twins Are All-Purpose Doors

Say goodbye forever to old fashioned screen, sash and storm doors. for here arc two all purpose doors...COMBINAT|oN SCREEN AND METAL SASH DOORS that fit all types of rttall construction and harmonrze with any interior styling.

Nole tlrese 4-ln-l ADYANTAGEIS

Q Gomrort f) r.o'o-y

a Tha Hollfu,ood Ja Tuins paflnlt rnoila SrB buying a S[h, ScraGn and liSht In Htch.n .nd 3cilica porchd. Stqm Dor. Holly!flood Jrr. |rr rll 3

a GiYa rdquatc Grry wntll.tlon.

a lmact-tltht, ru3t proot 3craam.

a SBh Gl.ra mltf ba cl3.nod wlth ra3a.

Gonvenience

a No mm drtourlnS around ! supcrilu- ou3.rtra door wlth.n rrmtul ot bundl€..

a l{o moro $8gln& fiimay acnan doolr rhlch lnYltc lntrudffi.

a Acit .3 .n .ddltlon.l protactlon tor hdrcilif.. Sha nrt conytn€ xr'th out tUG thEuth nrh opcnlnt wlthilt unlod3lng th du.

a BurSl.rpmf. A dmpL touch ot fin. awt locta xth.

@mbined into I dd.

a S.YG3 on hrrdw.rc. hanglnt.nd p.inting.

a S.w3 on crpGmlva rcplrcrmarts. a S.nr ipacc... Th. Holly|,ood Ji Tulm may bo hung to 3wln3 In tr ost. L.rc .nil.blc fioor 3prca whlch la uru.lly lort In lltchan or atry way.

f,lf Pcnel or Flush

o Hollywood Ja Twin3 ilYr you ,ou? cholca of r p.nal or lluth door b hammlz! wlth rntr 3tyla rrdrlbafrrr or lntdlor d6lgn. a Flsh dffi rv.ilrblG ln ?hlllpDln Lurun, OdGnt l &h (S.n) d Elrdr a P.n.l door| rwll.bL ln Dlno anlt

Writa loe hcq illu*orad lilcrolwc

WEST GOAST SGREEII GO.

raNu;ActutEts 0t SctEEN Doots, towrE Doors I sBtjTllrs ll27 Eort 63rd Shect, lor Angelcr, Ga]ifornio ADqmr l-1108 't Afl Wcrl Cosl Produclt oro ditlribuled by rcpuloblc dcolcrr nolioavido f

.elunlter, EanA 7,a@/il loo/d Aif/4oilf Seln? 4oz OAK, BEECH, cnd MAPIE FIOORING Brodley Unit Wood Block Flooring Higgins Lominqted Block Flooring Ook Threshold qnd Sill Truck Body Lumber ond Sfokes Cedor Closet Lining

Hollywood Ji rhilln8 rdiurtrbl. h.trl a$h.

Servicing Retsil Lumber Deqlers ond Wholesole Distribution Yords ONLY

Water - &ail Shipmentt

TnEl 0tildtA lLutuilts) Ei R SinLEi si, llNr rH.

lN&***-"- W

rclophoncs MUrroy l-6il6l

Hlllcrest 6-3347

lO45 Wegl Huntington Drlvc Arcodio, Colifornio

J-M Strongbord Roofers Afford Many Advantages

Johns-Manville has begun marketing its new Strongbord Roofers, a residential roof sheathing that has excellent insulation qualities and other important advantages.

Strongbord Roofers insulate up to four ard roof sheathing. Because of their high neous construction and V-Tite joints, they resistance.

The new J-I\f Roofers come in

times better than standasphalt content, homogeprovide excellent weather

two-by-eight foot sheets,

Branch Oftco lOlO G Street, Arcoilrc VAndyke 2€60l

three-quarters of an inch thick. They are fast and easy to apply and virtually elinrinate cutting waste, yet on jobs where rafters age spaced on l6-inch centers, their bracing strength exceeds that of common horizontal roof sheathing.

Furthermorg standard galvanized roofing nails can be used.

Strongbord Roofers are made of special wood fibers bonded together with selected bituminous compounds to form a dense, rigid panel of exceptional strength and high moisture resistance. The bitumen forms an integral bond between fibers all the way through the sheet and this, coupled with a special sealer coat, gives Strongbord Roofers their high weather resistant quality.

For a free folder on Strongbord Roofers, write to Johns-Manville, Dept. SR-462,72 East 40th St., New York 6, N. Y.

"Cutting Cosls"

A new handbook, "Cutting Costs with Uni't Load Handling," has been published by The Ralrnond Q6'rporation and is being distlibuted at no charge. Various ways of arranging uni't loads are described and illustrated. Skids, pallets, bins, boxes, special frames and many other ways and means of utilizing the unit load principle are described. Illustrations include drawings, sketches and on-the- job photos. The handbook will be of special intere.st and help t<r ilnyone interested in better methocls of assembling, handling and storing materials in mass.

Write to The Raymond Corp,oration, 7,6-193 Madison Street, Greene, N. Y., and ask for your free copy.

LASCO lndustries R"pont"Tole, ln"r.or" For | 5fh Consecutive Yeor

An increase in sales for the 15th consecutive year, to a record $2,706,430, was reported for the 12 months ended December 31, 1961, by Lasco Industries, Montebello, California, manufacturer of plastic pipe, fiberglass building panels and chemicals.

President Roderick Lynch, in his annual message to shareholders, said sales for the year top,ped 1960's 92,355,556 by 15 per cent. Net profit after taxes was $27,724, equivalent to 7 cents on each of 374,989 shares currently outstanding, as compared with $56,015 or 15 cents a year earlier.

John's-l/lonville's new Slrongbord Roofers ore tough roof sheothing unir with high insulotion quolities. Mqde of speciol wood fibers ond bituminous compounds, they offer exceptionol resistonce to weolher. They ore lighf ond eosy to hondle.

Lynch attributed the earnings decline to non-recurring costs involved in introducing a new line of plastic pipe for use as electrical conduit, establishing national distribution and adding equipment capable of doubling the Company's building panel production capacity.

*ill you-our mony, mqny stounch qdveriisers thought-provoking, entertoininq, highly interest-

A | F i - | ond thousonds ol reoders-join us in moking this ing. There wili be mony photos o{ todcy ond ; g

E I S I ""e ol the greotest issues in the qnnqls of lumber? yesterdoy, of people, ploces crnd things. l 0 I I

3 H F I fhis big ond exciting July lst issue ol The Coli- tur,,rh n{ +ha crraracc a{ nrrr .,d0 annirrarca ; ; I Z

< * Y I iornio Lumber Merchqnt will be c "showcqse

Much ol the success oi our "40 Anniverscry a z t -l-l' b H.!r rsqrra ^rihah^ci hr6a6h+mi{rr+,,-a.^,^t,i^.., Issue"willdependuponyou,yourinterestond 2t -sHH|l:1l,:,:'",,11""1MeIcIlqrlI.*',.,o,".oDnowcqseIssue,,willdependuponyou,yourinterestondryi e E 3 | 3",i: J":ii:.:,:::::T:::Siitf;"iiil:T porticiporion we osk thcrt vou send us '.*" ol f s E

E 5 e I ern Lumber; on opproiscl ol the dynomic preseni; your own illustrious post cnd progressive fiature' * = @ 3 t:Fl clook-oheodintotheexcitingcnrdever-chonging Wesolicityourodvertisingporticipotioninthis E5,H 6 I tr | fr;;.". v s's ever-eus'e.rv "Showcose Issue"-to sell your products ond F H ^ * < I ;.::::-""="- s^Lrtllre u'q svcr-u'q.e're "showcose sell ts -d -

2 | Iulure' services to our mcny thousqnds oI ottentive

there will be mony poses ol stor qrticles, reqders.

o Prompt delivery by our trucks

o Immediate service on "will calls"

o Complete milling facilities

New, modern dry kilns Centrally located

o Competitively priced

A Growing lnvestment

The white-collar worker who sits at a desk and longs for his own tree farm is doing something about it.

American Forest Products Industries, the national Tree Farm sponsor, reports that investment ownership of tree farms in the nation has jumped 23 per cent in the past 10 years-from 10 per cent to 33 per cent of all tree farm ownerships, including farm and industrial.

James C. McClellan, AFPI chief forester, says the investor usually has a dual motive-he not only wants the income from regular crops of trees, but he wants the multiple use v2luss-wsod, lvater, wildlife, recreation and soil stabiliza:tion.

"We find that in most cases, when a school teacher, a bank clerk, a lawyer or some other investor, buys a tract of land and starts growing trees, he (or she) is nearly always driven by the urge to get outdoors and enjoy the woods, even if only for the weekend."

Fortunately, said NlcClellan, all of the extra benefits of tree farming are compatible with the main purpose-that of providing wood for forest products. Without more than 5,000 wood-derived items used every day, the nationls standard of living would drop sharply. The forest industries provide fulltime jobs for nearly a million and a half employees who take home an annual pay envelope of about $6 billion.

The investors, like most other tree farmers, know that all picnic and no payroll is a poor substitute for satisfaction.

And profit from tree farms is no longer limited to income from timber sales. More and more are tree farmers recognizing the opportunities for making their timberlands available for public recreation-at a fee. Mounting evidence indicates that the public is happy to pay a fee for such prlvrl fishin ivileges, especially carnping, hunting, picnicking and nlng.

Add soul satisfaction to the pleasure-profit motive and the increase in the investment you have the full answer to ownership, said McClellan.

Lumber Stqtistics

Lumber mills belonging to the California Redwood Asso,ciation showed an increase in shipments during 1961 while shipments of other western lumber mills declined, the Association has disclosed.

Comparing year-end shipment reports by trade associations, the Califo,rnia Red'wood Association said the collective shipments of its six member mills (Arcata Redwood Company, Georgia-Pacific Corporation, The Pacific Lumber Company, Simpson Timber Company, Union Lumber Company, and Willits Redwood Products Company) rose 2.2 per cent in 1961. In the same period, shipments from the Douglas fir region dropped 6.8 per cent, and shipments from the Western pine region dropped eight-tenths of one per cent. Shipments from the Redwood Region as a whole -including members of the Association and non-members -were brought to a net loss of nine-tenths of one per cent by declining shipments from non-member mills.

The Association said its members were also the only group among those surveyed who shipped more lumber in 1961 than in 1959.

New President for Fuller Point Firm

W. P. Fuller & Co.. 112-vear-old San Francisco'headquartered paint and glass firrn, in April announced appointment of its first president from outside the Fuller family.

The new chief executive is Harold Williams. He is executive vice president and chief of staff of Hunt Foods and Industries, Inc., into which the historic paint and glass firm was recently merged.

Williams succeeds W. P. Fuller tinue to serve on the Hunt board operating committee of Fuller.

W. P. Fuller III, vice president, will industrial and automotive paint sales charge of the glass division as well.

Brawner. who will conof directors and on the take charge of the and continue in

At Fontqineblequ

My love and I to Fontainebleau

Drove through the slanting, silver rain; Never was fairer rvay to go

Than that same road to Fbntainebleau

For slender dreams were blossoming: It: cloth o-f gold and.mauve, the spr-ing, Through fragrant rarn, Was oftering.

Fluttering leaves at Fontainebleau

Where sheated in silver as a sword. Were starred r,r'ith many a pearl. and O, Our hours were short at Fontainebleau ! AIl other da]'s may pass and fade

But not this-one that love had made

For our reward

In light arrayed.

Do you remember the FontainebleauThis swift turned tree, that drorvsy bloom, Such- song from lark and thrush as ihough Our hearts were pierced at Fontainebleari?

I can recall your softest sigh

That as a white moth drified bv. And each perfume, And our-goodbye.

-Elizabeth Shaw Montgomery

Grond Advice

If people 'r'r'ould whistle more and whine less ; hustle more and holler less; work more and worry less: boast more and beef less; give more and grab less ; business would be better darn fast.-Galen Starr

Ross

Thorequ Soid:

That as long as a man s,tands in his own way, every- thing seems to be in his way, government, society, and even.the stars and planets; the only real obstacles io our happlness are wrong. thoughts and emotions.

The Pogon

The little lo,nely souls go by !_egking their God who lives on high, rvYith conscious step, and hat and all. As if on Him they meant to call In sorne sad ceremonial. But I, 'r,'i'ho am a Pagan child, Who know how dying Plato smiled. And how Confucius lessoned Kings, And of the Buddha's wanderingsf Find God in verv ""?1il#*fo."in.

Lo, (0, Lr*.

Longtime Reqder

Ole May California Lumber Merchant

Dear Ole:

Just received my copy of "Old Faithful" California Lumber Merchant this morning and digested its interesting contents as always.

I don't know whether you know it or not, but if you will ask Jack Dionne, I am probably as old a subscriber as you have on the books-not in years of age, although I am now 75-but I was on the same floor in the old Santa Marina Bldg. at Market and California Sts. in San Francisco with my Hendrickson Lumber Company, with Guy Buell who.first started this paper and still have several clippings with pictures when I was Snark of Hoo-Hoo during the 1915 World's Fair and we had our historic Hoo-Hoo House right in the Fair Grounds. In looking back, I remember I only lost about 7000 bucks during that year, by my having to be at our Hoo-Hoo House every day to welcome the Hoo-Hoo from all over the world, thus neglecting what little business there might have come in.

I might add that I have been a constant subscriber ever since, although I have been out of the lumber business for now over 33 years. I s,till am a paid-urp member of Hoo-If oo with an old nunrber 20,744; and even at my age I am still a radio and TV actor here in New York, having just finished a three and one-half year lead run on "From These Roots" on NBC-TV, which unfortunately left the air the first of this year.

Give my kindest regard to Jack and get him to tell you about the time that Gus Russell and I put one over on him, when radio was in its infancy in 1925 and I was president and manager of the old radio KYAB which I promoted in Oakland that year. It's a kick.

Sincerely, Rod Hendrickson, 55 West 55th St., New York, N. Y.

It's Been Our Pleosure

Attn: Don Dick, Ole May Dear Don and Ole:

.As the current Hoo-Hoo year draws to a close, I would like to thank the California Lumber Merchant for the wonderful job of publicity that you have done for the Los Angeles Hoo-Hoo Club #2.

Your efforts on our behalf have certainly made the job of the Executive Committee of the Club l$0/o easier during the past years.

Again, many thanks for everything and my best personal regards to all of your staff.

Sincerely and fraternally yours, Joe Petrash, Presiden! Los Angeles Hoo-Hoo Club #2.

Ook

Door Sills - Hqrdwood Mouldings ond Ponel-Wqll

ond Domestic - Philippine - Joponesc Hordwoods

Warehouse Delivery or Corlood

CAI,XNDAR OT COMINO XYIMS

ftrAY

Women in Construction (Los Angeles Chapter)-May 15. Gala Bosses Night, Chalon Room, Furniture Mart at 1919 S. Broadway. Cocktails, 6-7 p.m., dinner, 7 p.m. Tickets 94.00. For reservations: Edith Parker, DUnkirk 3-1281.

Black Bart Hoo-Hoo Club 181-May 16. Place to be announced.

Dubs, Ltd.-May 18 Monthly Tournament to be played in conjunc- tion with Reveille Tournament, Castlewood Country Club, Pleasanton.

San Diego Hoo-Hoo Club 3-May 18. Open meeting at the Bahia's Bay Room on Mission Bay, San Diego. Featured speaker will be William "Bill" Bradley of U.S. Plywood Corp., San Diego.

Oakland Hoo-Hoo Club 39-May 18. Annual Reveille and golf tournament, Castlewood Country Club, Pleasanton, Bill Johnson chairman.

Inland Empire Hoo-Hoo Club-May 19. Annual golf tournament and "Ladies Night" dinner-dance. Desi Arnaz' Indian Wells Hotel. Numerous door prizes for the ladies.

Salt River Valley Hoo-Hoo Club No. 72-May 22. Golf. tournament, ll:59 a.m., Paradise Valley Country Club. Dinner. Annual membership meeting and election of. 1962-63 officers.

Santa Clara Valley Hoo-Hoo Club 17Q San Francisco Hoo-Hoo Club 9 and Oakland Hoo-Hoo Club 39-May 24. T'hree-club concat. 6:29 p.m., Chez Yvonne Restaurant in Mountain View.

JUNE

Willamette Valley Hoo-Hoo-June 8. Twenty-first annual golf tournainent at the Eugene Country Club.

National Association of Women in Construction-June 9. Second annual forum of the Pacific Region. Workshops, discussions and luncheon at Ilollyhock House, Barnsdall Park, Vermont & Hollywood Blvd., Los Angeles. Evening entertainment at Disneyland. For details, contact Florence Barbour, Pacific Regional Director2053 Meadow Valley Terrace, Los Angeles 39, phone: NOrmandy 3-8651.

Western Dry Kiln Clubs-June 14-15. 14th Annual Meeting, to held in the Student Union Building, University of California Berkeley. The Central California Dry Kiln Club will be hosr.

Ircs Angeles Home Show-Jwre 2l through July 1. Sports Arena. For space reservat.ions, con,tact William Satterwhite, assistant manager, 6399 Wilshire Blvd., Los Angeles 48. Phone: OL 3-f524 qr OL 3-8610.

National Plywood Distributors Association-lane 27 -29. 20t h Annual Convention, Bayshore Inn, Vancouver, British Columbia.

A

Bslonced for eqse of hondling

Especially odoptoble for filling cuslomer orders

BERKOT WItt CUSTO'I,I BUITD TO FIT YOUR NEEDS

As lhc expresrion goes, "qll fhot glinerr is not Soldl,, Herb Cooper of thc Cooper lumber Compony, Podlond noticed the porodox involved in this scenc cnd rncpped it for the lumber fllcrchqnt.

AI.BERT A. KEIJIJEY

REDWOODDOUGLAS FIRRED CEDAR SHINGLESPONDEROSA d SUGAR PINE

A Medford Gorporation Representative

1928 Sandszeek Wcry

Redwood Promotion Aids

AI.AMEDA, CAIJFORNTA

Telephone: LAkehurst 2-2754

The California Redwood Association is making a special effort this year to shorv dealers how to take advantage of CRA's promotion efforts. Their most important pitch is an offer of free quantities of two new envelope stuffers, or silent salesmen.

A new leaflet, REDWOOD PROMOTION AIDS, tells how a

REDWOOD PROI OTION AIDS-The Colifornio Redwood Asrociotion, in on effolt to bring its prornotion down lo the gross roots by osking deolers to tie in, hos produced o nlw leqflet, REDWOOD PROII^OTION AlD5. outlining six moior ccmfoigns for lhe coming yeor. The leqflet describes how o deoler con qssocicte himself profifqbly wirh CRA odvertising ond publicity-how he con rnoke CRA odve*ising sell redwood from his yord. This yeor, CRA is giving qwdy c thousond copies of o new envelope stufier free lo deolers ordering 200 copies of the naw booklets, REDWOOD DECKS ond REDWOOD AT POOISIDE. Wrile the Cofifornio Redwood Associotion. DePsrlmenf P-15, 576 Sscromenfo Stre€t, Scn Frqncisco II, Coliforniq for your free copy of REDWOOD PROIIiOTION AIDS.

P.O. Box 240

dealer can make CRA advertising sell redwood from his yard. The free envelope stuffers for ins,tance, are illustrated with the same picture CRA is using in its advertising and publicity. Any dealer can get a thousand of these traffic builders by buying 200 copies of either of the Association's new booklets-REDWOOD DECKS or REDWOOD AT POOLSIDE.

Besides the free stuffers, CRA is also offering free ad mats, advertising slides, radio spot copy, and point of purchase display materials. All these materials are described in REDTfrTOOD PROMOTION AIDS, available free from the California Redwood Association, Dept. P-16, 576 Sacranrento Street, San Francisco, California, or through one of tthe member mills: Arcata Redwood Company, Georgia-Pacific Corporation, The Pacific Lumber Company, Union Lumber Company, Simpson Timber Co., and Willits Redwood Products Company.

The leaflet outlines the CRA's six major promotions for the currerlt year and tells how literature, advertising, and publicity will support these promotions, and hou' a dealer can tie in.

Other new booklets produced by the CRA's prize winning literature division are a new edition of REDWOOD HOMES, REDWOOD INTERIOR FINISHES, and REDWOOD EXTERIOR FINISHES.

REDWOOD PROMOTION AIDS tells how a dealer reaps the benefits of CRA advertising in leading shelter n.ragazines by idcntifying himself as a source of California Redwood Association lumber. It also describes how the retailer can make use of CRA publicity. l'he CRA placed enough feature releases on redwood in newspapers during January and February of this year to print a 14-page newspaper e:rch month just with publicity material supplied by CRA.

New Bookler Aids Church Commillees

A new guidebook, "Selectring and Working with your Church Architeot," has been published by Weyerhaeuser Company Rilco engineered wood products division as a service to the building industry and church building commit'tees. Written by Architect Robert L. Durham, F.A.I.A., of Seattle, Wash., member of the Church Arch,iteotural Guild of America, its purpose ris 'to ass,is,t lay building committees of all denominations in enjoyable fulfillment of church building programs. The brochure is free to persons serving on church committees. Write to: Weyerhaeuser Company, Box B 145. Tacoma. Wash.

2540 Huntinglon Drive, Sqn Morino 9, Colifornio TWX: Alhm

Bob Hoover

Stuqrt Jones

Dick Hoover

HALEY

Lctest lmprovements Bring to | 78 Totol VW Truck Chonges Since l95O

A number of improvern=ents-among them enlarged tail lights and front turn signals which can blink simultaneously as emergernc-y flasher systeris-are incorporated in Volkswagen's full line of 1962 trucks now in authorized dealer showrooms.

Changes in the 1962 models bring t'o 178 the number of improvemen,t's b"uilt into Volkswagen trucks over the last dozen years without al,tering the vehicle's external shape or functional design' The company's pol.icy of retaining original styling permits improvements without corresponding price increases.

Models in the Volkswagen line include economical panel delivery trucks, dual-purpose fombi station wagons and both single and double-cab pickups. lVlore than 125,000 Volkswagen trucks -now are in daily use ln the U.S., serving members of virtually every industry' Operating econornies of Volkswagen trucks permit their owners to use them for small d'eliveries-at a profit.

CRESCEI{I

BAY DOORS With Microline Core

THE WESTS FINEST FTUSH DOORS Sold

Success of the various Volkswagen trucks is due to basic design *hi;h p".t t op to 1,830 pounds of payload in'to 170 cubic feet of space mounted^on a highly-maneuverable chassis' Despite a capacity irearl' double that oi siand,ard half-ton trucks, the pace-sstting V-olki-ag.tts are only nine inches longer than Volkswagen's worldfamed sedans.

Other features include a high 9.4-inch road clearance which enables the vehicles to move eisily across extremely rough terrain, r."", .t gin.s which provide superior traction under all rtypes of driving ."riaiti"ns and excellen,t visibility from up-front positions over thi wheels. Loads are ca.rried smoothly and safely between the axles on independently-sprung wheels.

iie z,?5,z'pou.td ptnel delivery trucks have virtually dus'tproof' u"itir"a'fodii. sttengthened and rat'tle-proofed by some l3'000 spot welds.

Volkswcaen's double-cob pickup lruck corries fivesrill ofierc o 30 squore-foof lood oreo rcled for necrly

;",ii,i.-1$J1: '1-i.. , -.,; persons comforroblY ond 1,0fl)-pound poyloods.

Operating costs are as little as 1.45 cents per mile for gasoline, oil and lubricatio,n, according 'to ac'tual user reports. Mileage per gallon averages about 25 with some owners reporting 28 or more' Powered by Volkswagen's four-cylinder, air-cooled magnes'iurn engines, the trucks are Capable of 60-'mile-an-hour cruising speeds' Ali forward gears are synchromesh for smooth and easy shif'ting' Fully-loaded, Volkswagen trucks can climb 26/o grades'

A{1 1962 Volkswage'n trucks are equipped with gasoline qaug€s, also one of this yeai's improvemenrts in the sedans. Other changes include adjustable front seats which slide easily on sp.ecial tracks .tti t.'t.."i newly-designed parts requiri'ng no lubrication-tie rod jo,ints, clutch and-b'rake pedal bearings and both the han'd brake and clu,tch cable tubes.

The Kombi model is des'igned for use bo'th as panel truck and eight-passenger station wagon. Rear seats may be removed'

.*i', J.''.',

Both the single and double-cab pickups may be equipped

@'ffiill#-@

NOW AVAILABLE

The 1962 "Notionol Forest Products Week" Rubber Stomp

lPGns Culs Lr.rmber llill luel Costs 75o/o

Savings of 75 per cent in fuel costs have been realize<l wich & Sons lumber mill at Provo, Utah, by converting saw engines from gasoline to liquefied petroleum,

NATTIONAL FORES]T PRODUG]TS WEEK

by the Prestrrrill's

A family operation, the mill produces approximately 2,000,000 feet ol lumber per year, most of which is consumed by pacific States Castiron Pipe, near Provo, and Newpark Mining Company, near Heber, Utah.

Prestwich started the business 17 years ago and since then has taken in three of his sons, Eugene, Wallace and Edward, as partners. Two other sons, Earl and Max, are school teachers but spend their sunlrrrer vacations bringing in timber from nearby mountains to keep the mill su,pplied.

Prestwich uses war surplus Continental tank engines to power the big rotary saws. F'or several years, the engines were fueled with gasoline at an operating cost of $12 for 45 gallons of fuel daily. Morc recently, he converted to LP-gas and cut costs to three dollars for 16 gallons consumed daily.

LP-gas is the same fuel used on farms, in suburban homes and in smali towns across the nation for modern gas appliances in the home and as combustion fuel for tractors and other farm and industrial vehicles.

In addition to the fuel savings, Prestvvich said his oil consumption "is almost zero," with oil being changed once every two or threc nronths. Prior to conversion, the engines required an oil change of five gallons each seven or eight days, or a difference of more than 200 gallons ove,r a period of a year.

Total combined savings of fuel and oil run approximately $2,500 per year.

"In addition to fewer oil changes, you add a good deal less oil with LP-gas than with gasoline," Prestwich said. "The reason is that there's nothing in LP to dirty the oil; so the entire engine stays cleaner."

OcroBER 21-27

This ottrqctive rubber stomp cqn be yours by sending o check for $2.0O to the following oddress:

H. W. Koll, State Chairman 0f Southem Galifornia Hoo-Hoo 1707 West 4Sh Street los Angeles 62, Galif.

This price includes stomp ond green ink pod. Wide spreod ofiention wos oroused lost yeor ot the oppeorqnce of this imprint on outgoing moil.

(lUR ]{tlRMAL SERVICE BEGII{S where 0THER

WH(lLESATERS

TEAVE (lFF

coll Unired when you need that EXfnA SE?WCE or EXIhA QAAU|Y

UNITED OFFERS SPECIAL SETECTION OF WIDTHS, LENGTHS & TEXTURES ]OR SPECIAT REQUIREffIENTS

L.C.L. SHIPMFNIS FROA,{ YARD STOCK

There is no substltute lor Seryice

ANgelus 3-6166, lor Every Purpose"

rerf,5wqgsn 5 | roz rfucx moeF raolutc entqrg€d toil Itghts ond lront luln ligncls which con be rnode ro blink simultoneourly qj emerg.ncy fiosher sys.

wi,th bows and tarpaulins to convert to weatherized vans. rrUrrsrr wrrrrlr isn ss mqqs ro sttnr 5tmutrqnsoutly qt emetgancy nO3nef Syslems. The ponel delivery model feofures wide double ride doors ond on 1,850pound poylood copociiy.

Mcrlin Prerrwich feeds log through sow ct his fomily mill ot Provo, Utoh. Wor rurplus Conlinrntol enginc whidr powerr rhe mill is rhown at lighr, while roughcut lumber b rtackcd at left. Prestwich rovc: opproximofoly $2,50O yccdy since converling lhc goroline enginer to liqucftcd petroleun gor.

TWENTY.FTI'E YEARS AGCD TODAY

As Reported in The California Lumber Merchant, May 15, 1937

Ross Kinney, who has been 12 years with the Zenith Mill & Lumber Compann Oakland, will travel ,the Peninsula 'territory and the coast counties as far south as San Luis Obispo for Hobbs Wall & Co., San Francisco, starting May 15.

Jim Farley, assistant Wes'tern sales manager, The Pacific Lumber Company, is back from attending .the 22nd, anntal'co,nvention of the Arizona Retail Lumber & Builders Supply Association, held at the Adams Hotel, Phoenix, May 7 and 9.

Howard Abbott, of the sales deparrtmenrt of Union Lumber Company, San Francisco, was back at his desk April 29 from a three weeks' business trip .to New York, Chicago, M'inneapolis and D.enver. He speeded up his trip a little by flying from New York to Chicago, which is now on a four hour schedule.

W. F. Baird, general sales m,anager of the Michigan-Californ'ia Lumber Company, left May 9 on one of his regular tr'ips to the East, calling on s'ales connections. On reachi,ng New York he plans to extend hris tr p by a visit to British Isles and France, sailing from New York on the "Queen M,ary."

Monarch Lumber Co. with headquarters at Great Falls, Mont. tras purch,ased the Stephenson Lumber Co. at But,te.

William Wallace Mein, president of Calaveras Cement Company has sailed for England for the puripose of making a three months' study of current practices.and new developments in the European cement industry.

Al Raubemheimer has been appo,inted wholesale representative 'for the San Pedro Lu,mber Co. in Arizona. H'is headquarters will be at Phoenix.

Paul L. Matthies has joined the sales stafi of T. M. "Ty" Cobb, Los Angeles, wh,olesale distribu,tor of sash, doors, frames, California pine lu;mber and mouldi,ngs. He will cover the Los .dngeles and San Fernando Valley te,rritory.

Fred Dollahite has been appointed manager of the Whiting-Mead Company store at Eas't San Diego. F,or a number of years he was manager of their store a.t Oceanside. Vincent Lewis succeeds Mr. Dollahite as manager of their Oceans,ide s ore. Mr. Lewis has been connected wi,th the Oceanside store for the past nine years.

George Clough has been appoin'ted director of sales for the San Pcdro Lumber Company in Southern California. Mr. Clough has been wirth the company for the past sixte,en years. From 1927 to 1936, he was manager of their branch at Westminister, and for ,the past year was manager of the Compton yard.

Harry S. Thomso,n, well known San Francisco retail lumberman and Mrs. Thomson left San Francisco April 25 for Montreal to sail on the Canadian Pacific line Duch'ess of ,dthol on a seven weeks' European trip. They will arnive in England in time for the Coronation and will spend some time at the Paris Exposition as well as touning in England and on the Con,t.inent.

C. M. Martin, who op,erates the Farmer's Co-op, a farm supply business at Phoenix, Ariz. has started a retail lumber v'ard.

Thoughr For Todoy

Conducting business without advertising is like winking at a girl in the dark. YOU know you're doing it, but nobody else does.

soves ftltE,.. toves W0RK,..sdves lt0llEY !

Biqsest Sales Potential in Years! Solana's new SSS Cedar Paneling is-"iatin-imoottr machine pre'finished in depth to cut finishing tosii up to 8O%! Actually'reduces the 5 finishing steps formerly iequired to one single finish coat! Luxury wood pqneling at huge savines to help youi customers build more house for less money! Soiin? Brand'S'uper Satin Surface Cedar Paneling means sales for you!

Bie Sales Development Program ls Pre-selling Your Customersl So-t,ana's Ed. Heaine is conducting a full'time sales development oroeiam with architects, designeis, builders and contractors in lheios Angeles area. All sales are through established local retail lumber dealers onlY.

FOR THE FULL SUPER SATII{ SURFACE STORY-

In the Los Angeles area, call Ed. Hearne, REdwood 7'6681, Corona.

' In San Diego & lmperial Counties, phone Solana Cedar & Milling Co" BElmonl 2-7681 or SKyline 5-9364 "solana Brand" is the trademarkd se:iJ:."a1ft Satin surface cedar Panelins

SOLANA CEDAR & MILLING COMPANY

GtUl(

UICK.DRYING SEATER

This pole gloss < surfoces. lt is fos resislont to dirt hord weor. THIS CAN'T BE BEAT!

ss cooling seols ond finishes wood fost-drying . . . wqterproof . . . ond irt ond grime, soop scrubbing ond HIS IS A CUSTOMER PTEASER THAT \T!

or Write us for Triql Order

We guoroniee you won't be disoppointed

New Folding Nose Hnnd Truck Developed by Mogline, Inc.

A new Folding Nose Hand Truck, designed for hotlr conventional and soecialpurpose use in wholesale ancl retail boeralions, has been introduced by Magline Inc., leading producer of hand trucks, floor trucks and other light metal materials handline cquipment.

The new dual-purpose ,truck features a 24inch, one-piece tapered nose plate that folds down for handling unusually large, bulky ite.ms such as bags, carito.ns, cases, etc. By raising the nose plate, the unit converts to a

standard hand truck, with the folding nose extension recessed snugly against truck frarne wherr in the "up" position.

Accortling to the mauufacturer, the truck was originally developed for the U. S. Post Office l)epartment where it is used to handle bulky cartons, odd-shaped parcels, mail bags, etc., as well as for conventio,nal han.d truck jobs. Of rugged magnesium construction, the new Magliner Folding Nose Truck weighs only 27 lbs., and is available in three models rvith capacities 'to 500 lbs. Choice of wheels includes 8" moldon rubber, 8" or 10,, semipneumatic; optional hanger hook re,tracts rvhen not in use.

Olympic Folder Describes Pre-Finished Wood Products

A new folder describing the seven pre- finished wood products manufactured by Olympic Stained Products Co., Seattle, is now available to all lumber distributors and dealers.

The rnulti-color, eight-page folder, "Olym- pic Pre-finished Sidings," contains detailed information on the materials and applica- tions of each of the seven products.

Pre-finished wood products detailed in the trew folder are: Cedarcrest, a clear bevel siding; furnished with colored nails and rvrapped in weatherproof paper for maximum prc,tection between the factory and the job. All Olympic pre-finished wood products are kiln dried and nranufactured fronr specially selected Western Red Cedar and are 100 per cent usable.

Copies of the new folder, designed for easy filling and ready reference, are available to all lumber distributors and dealers from Olympic Stained Products Co., 1118 Leary Way, Seattle 7, Washington.

New Plqstic Epoxy-Metol

All Purpose Glue

Wilhold's newest Epoxy Glue-plastic Epoxy-Metal is available in a Twin-Tube carded pack. 'Ihis new glue gains extra strength from its powdered steel content. yet remains "Plastic" enough to withstand heavy shock loads. Wilhold Plastic Epoxy- Me,tal dries a light grey color and forms a terrific bond to metals, concre,te, glass, ceramics and hand plastics. Perfect for use at home, on the boat or in the shoo. Twin tube carded-bubble packed lis,t 98 cents.

Ask your wholesaler or write Wilhold Glues, Inc., Los Angeles 31, Chicago 12, Ill.

r887

SLAB DOOR,S

wooD wrNDows & sAsH

Ar.uMtNUti wtNDows

ATUMINUM SCREEN DOORS

touvER wtNDows

[Udlow 8.2141

1962

DOUGTAS FIR, PTYWOOD HARDWOOD PTYWOOD HARDBOARD PRODUCTS BOX GrASS DOOR, & WINDOW FR,AMES

rHE CAIIFOR]IIA DOOR COilPANY

4940 District Boulevord OF tOS ANGETES a Los Angeles 58, Colifornio

Big Beom Pole Flore Colled Giont Step

Forryord ln Rood ond Highwcy Sqfety

Truckers, lumbermen, linemen, co,ntractors, farmers, sportsmen, and many others face the problem of hauling various cargo which sticks out well bey.ond the end of their truck or traile'r.

Recognizing ,the serious highway hazards which these long poles, beanrs, timbers and other lengthy materials can create, U-C-Lite has developed the specially-designed Model Number ll8PF Big Beam Pole Flare. Quickly and firmly attached to the cargo ,tip with

its own steel cleate,d baseplate and chain, the Big Bea.m Pole Flare produces a flashing day-or-night warning to all approaching drivers.

Cornpact, rugged and economical, the Big tseam Pole Flare meets a pressing need for safety in special cargo hauling and also provictres added safety, day or night, for any highway emergency situation! Power is provided by one standard 6-volt bat,tery, obtained anywhere. Battery case is 20-gauge steel, rustproof and wea.therproof, w,ith hinged cover and snap catch, finished in red enamel. The flashing bulb is covered with a red fresnel lens of durable molded plastic. Weight of the unit with battery is 3 lbs.

A product of U-C-Lite Manufaoturing Co., the Big Beam Model Nunrber ll8PF Pole Flare is finest quality Aurericanmade to the highest standards. For complete inforrnation, write to U-C-Lite Mfg. Co., 1050 West Hubbard S,treet, Chicago 22, Illinois.

Weyerhoeuser Announces lmproved Filled Timblend For Smooih Pointed Surfqces

An improved filled flakeboard that can bc finished super-smooth wi,th all conventional coating n.raterials including paint, enamel, lacquer, or clear finish is atrnounced by Weyerhaeuser Company.

Known as fille'd Timblend, the flake-typc irarticleboard features a new trallslucent filler material that also seals the surface for exceptional paint holdourt and sttrface smoothness. For many end-uses, only one finish coat is rree cled.

Builcl.ing uses {o'r improved filled Timblend include kitchen cabinets, wardlobe doors, wainscoting, bi-fold dools, wall paneling, partitions, screens, and many o'ther purpo,ses

where a smooth painted surface is desired. Produced in all srtandard sizes up to 54" x

Smooth pointed surfqces even wilh one-cool coveroge, dro eosily ochieved with brush, spray or roller on new lilled fimblend. An irnproved filler-seoler is fqctory-opplied to the surfoce of the Weyerhoeuser Conrpony filled eoke-type porticleboord. Ponels ore sanded to close toleronces (before being filled) ro sssure fine finislres wirh enomel, locquer or cleor coolings.

192" and in th,icknesses ol s/s" to 1/g", T|'JIblend is available both filled-one-side (F-l-S) and fille.d-two-sides (F-2-S). Other products in tl-re Timblend flake panel line include standard panels for core stock, harclwoocl veneered panels for cabine't doors and ends, panels bo,nded with waterproof pheonolic :rdhesive, arrd fireretardant treated panels. For complete Timblend iuformatiou, write \\ieyerhaenser Company, Box B 101, Tacorrra. Waslr.

2lOO

FOR INVENTORY FILL.INS

DOUGTAS FIR DilNENSION IN PACKAGED IOTS

Stock Avollcble F.O.B, frucks. Vernon Yard or long Beoch Dock

Toff Free - ZEnirh 5l7l - Don Brown Softwoods. . Plywoods... Sosh ond Doors . .

@wemE=PARKE buMtsER @owopANB!

P.O.

TWIX HARBORS ]UTBER COTTPAilY

Mqnufqcturers

Shippers

Oulslanding Service For Wholesalers

Fire Fighting Potenfial Surveyed By Loggers - Lum bermen in California

A forest fire fighting force of more than 13,000 nren was available to help in fire emergencies in California's commercial timberlands in 1961, according to Knox Marshall, Forest Errgir-reer, Western Pine Association, Sacramento.

l\'Iarshall repolted to the California State Board of Forestry meeting in San Diego April 24, that the forest products industry in the state rvas surveyed during the past three rnonths and asked questions like how many trained nlen are available to fight {ires: how much and what kind of equipment can be dispatched to a fire; how nrany men and how rnuch equipment went to how many fires in 1961; and thel' q'61" asked to describe their fire prcvention efforts during the 1961 season.

The survey, Marshall said, covered 29 per cent of the total volume of timber harvested. "With nearly a third of the industry covered," he said, "we feel that the data gathered is valicl aud represerrtative of the total effort.

"Extending the survey data to cover the statewide industry indicates that nearly 12,000 forest industry employees are available for fighting fires and would be accomplished by 1,2N trained supervisory personnel," Marshall said.

"Nlillions of dollars worth of logging and roa<l construction equipment was available atrd much of it was used last year, for fighting forest fires. For instance, 89 per cent of the companies surveyed sent both men and equiprnent to fires during the 1961 season.

"The statewide forest products industry," according to Marshall, "has more than 1,000 mobile radios worth approximately $1 million which could be useful for emergency fire communications. Nearly a thousand bulldozers and 150 truck transports to haul them vgere available-

"Over -[00 crew busses to haul men, nearly 300 large tank trucks and 250 portable pumpers units were in the woods and available for fire emergencies," Marshall said. "Special fire caches and normal woods operations could provide lhousands of hand tools and nearly 2,000 chain saws in enrergencies," he said.

"Fire control potential is only part of the story," Marshall said. Lumber companies also rnaintained aerial and ground detection forces of their own, and in rrrany cases were participating in cooperative fire prevention and detection progranls with both the California Division of Forestry and the U. S. Forest Service.

"As an example, 40 per cent of the cor.upanies surveyed contributed to cooperative aerial patrol systems for additional fire detection and 46 per cent employed additional fire patrolmen on the ground. Nearly a thousand miles of roads were either built or maintained specifically for fire detection, just by the companies analyzed in the survey."

Of the companies canvassed, 54 per cent shut-down s,oods operations to fight fires and. 28 per cent closed mill operations to answer the call for men and equipment.

'In the survey, which sampled 29 per cent

of the states'lumber industry,1,200 forest industry employees went to 185 forest fires last year and they took 72, bulldozers, anlong other items of equipment and know-how, to help control the fires.

"Additional concerll for fire preveutiou on California's commercial forestland, in both public and private ownership, is reflected in the fact that the industry contributed neariy $2 million to fire prevention campaigns alone," Marshall said.

In the state as a whole the forest products industry ranks third among the manufacturing industries and employs a total of nearly 125,000 persons whose annual take-honre pay exceeds $700 million.

New Wolnul Reference tYlqnucll

"Walnut Veneer Types," published by the American Walnut Manufacturers' Association, Chicago, is a newly revised edition of the Assooiation's manual that serves as the clefinitive reference for the major walnut veneer types used in the building and furniture fields.

Printed in seven colors, this new version presents the standard grain and figure categories and .their correct specifications in the technical terms used bv the Walnut industry. Forty-five diffe'rent plates are shown, including flat sliced, half round, quarteted, an<l rotary-the four basic cuts that produce walnu,t's many unique grain and figure patterns.

This standard publication may be referred to by architects, desiglers, furniture manufacturers, etc., in specifications when a particular type of walnut veneer is required. For example, an architect wishing to take advantage of the richer natural growth characteris.tics of a certain type of walnut veneer may specify "semi-figured sliced, pin-knotty,

Sinrua "For Better RED\UZOODBetter Call Sierra"

American Walnut as illustrated in plate 12 of Walnut Veneer Types booklet, American {a_l1u't Mfgrs.' Assn.," or any other typ.e of his choice. Similarly, furniture designers or manufacturers who may wisl to use ,llain sliced" walnut for a case piece may refir to "Plate I of the Walnut Veneer Types booklet."

Genuine American Walnut represents the only major commercially important species of walnut in America. It has been regarded historically as America's finest hard wood. Its fame is world wide and for hundreds of years American Walnut veneer and lumber have been a major export item to the fine furniture makers of Europe. American Walnut and its old world sister, Cercassian or Europ.ean Walnut, are the principal represen'tatives of Juglans, the world's finest wood ramily.

"Walnu.t Veneer Types" r€ports that despite Federal Trade Commission rulines to the contrary the term walnut is used 6ccasionally today in connection with certain tropical hardwoods, (African walnut, Australian walnut, Queensland walnut and Rhodesian walnut, for example), which have no botanical or physical relationships to true walnut.

All veneer types shown in "Walnut Veneer Types," as well as further information and technical assistance, are available from members of the American Walnut Manufacturers' Association, who may be reached through their Chicago office located zt 666 Lake Shore Drive. Copies of the booklet "Walnut Veneer Types" are available from Association headquarters irr limited quantities at 50c each.

New Side-Grinding Process Gives Longer Life to Sow Blcdes

A side-grinding process which removes burrs caused when saw blades are stamped from s,teel coils has been announced by Frank W. Swett & Son, Inc., manufacturers of Nickel Steel wood-cutting bandsaw blades.

As a result of side-grinding, Nickel Steel blades provide cleaner cuts with less feed pressure. Blades also retain a keen cu'tting edge for a longer period before resharpening is required.

An additional benefit of side-grinding for users is the substantial reduction in sanding required because of the cleaner cut.

For additional information on this new process, direct inquiries to Frank W. Swett & Son, Inc., 11 S. LaSalle S,t., Chicago 3, Illinois.

Mosonite Suggests This

An economical, easily-constructed and nice appearing ceiling in a basement or garage converted to family use can be built by lay- ing cut-to.fit pieces of pre-painted hardboard over a network of I x 3-inch lumber nailed to form shoulders at the bottoms of the joists.

Masonite Corporation, which originated the idea, has issued a bulletin on paneled ceilings to illustrate the s,irnrple method. The quarterinch panels are held in place by gravity. No nailing or other fastening is required.

Advantages, the company says, are an attractive architectural efiect, one-man application, no loss in ceiling height and easy application. Wood shoulders nailed to the joists should be pre-painted in a color contrasting to that of the hardboard. This will heighten the effect of a beam ceiling, the bulletin says.

In large rooms, two or nore I x 3's placed at right angles to the joists support ends of the hardboard panels.

Lumber and building supply dealers wishing to obtain an ,initial supply of 15 copies of free technical bulletin A-267 tor distribution to prospects should write to the Home

Moore Dry Kiln Appoinis Agency

Harry Watson Advertising has been appointed to handle the advertising for Moore Dry Kiln Company, North Portland, Oregon.

Moore Dry Kiln Company was founded in 1879 and is the world's largest and oldest manufacturer of Dry Kilns and Veneer Dryers. Moore's plants in North Portland, Vancouver, B.C. and Brampton, Ontario manufacture many types of equipment in addition to their primary function of engineering, designing and manufacturing all types of Dry Kilns and Accessories, such as Recorders and Controllers and their own Dry Kiln Paint.

For instance, their manufacturirrg plants and their foundry (Vancouver Iron and Steel Foundry Co., Vancouver, Washington) now manufacture such equipment for lumber handling as automatic lumber sorters, stackers and unstackers. They also manufacture cable lifts, electric swedes, power transfer cars, turntables, car pullers and many other items.

Allied with their lumber and sawmill equipment, Moore rnanufactures suoh items as Roller Veneer Dryers, Gypsum Dryers, Hardboard and Softboard Dryers and several models of Unit Heaters for factory heating.

Service Bureau, Masonite Corporation, 11t W. Washington St., Chicago 2, Ill.

View of qn ollrocliye yel economicol ceiling whore construction hos been developed by Mosonite Corp.

Modcrn Roller Equipment

Ponderosq &

Big Demond For Durofloke

The Stockton Box Company of Stockton, California has been named as a new distributor for Duraflake, according to W. W. Affolter, sales manager of the Albany, Oregon manufacturer of particle board.

Duraflake, the new boarcl formed from wood particles, was introduced in late 19'60 and demand has been so great that the ultrasmooth board is now distributed nationally. The $l,750,000 Duraflake plant operates around the clock to produce l0O tons of Duraflake and Duraflake underlayment daily.

Duraflake lJnderlayment and its furniture and woodworking counterpart, Duraflake, ,include the best features found in wood particle and flake boards. Smooth, sturdy and low rnoisture-absorbing, Duraflake Underlayment is acceptable for use in FHA-insured homes. It is available in all standard underlayment thicknesses.

Used for a single wall construction, closet cloors, toys, furniture, and kitchen counters, Duraflake will not telegraph through veneer or chemically,impregnated papers.

l-he extremely smooth surfaces and strong internai bond which makes Duraflake superior to other boards is achieved through the unique German-developed Bison system

which ingeniously produces boards with the larger wood flakes in the middle and the "fines" forming the smooth outer surface.

The Duraflake Company has one of the largest press sizes in the industry, producing panels as large as 5 by 16 feet, permitting a great latitude in manufacturing.

Both grades of Duraflake board are tested and approved by TECO quality control service, a facility of the Timber Engineering Company of Washington, D.C. TECO laboratory technicians conduct daily in-plant testing procedures to be sure the panels meet the industry and Duraflake's own rigid standards.

CEI.OTEX ADDS IHREE NEW WAI.NUT WOODGRAIN HARDBOARD PANELS. fhree new wclnul woodgrcin colors hove been qdded lo lhe Celotex Corporotion's line of interior hordboord pcneling. The new colors feqture o foclory.opplied ftnish which noeds no woxing ond cqn be cleoned wilh o domp sponge or o solvent such qs locquer lhinncr withoul danoging the surface.

Avqiloble in Nolurol, Golden ond Silver-groy cofor tones and Vq"x0'x8' dimenrions, lhe new wolnut woodgroins provide o touch of low-cost luxury to ony home, ofice or odrer interior. The rqndomgrooved ponels moy be opplied to sluds or furring strips with hordboord nqils or to cxirting woll: wilh odhesive.

Suggested retoil price is 25 cents per squore foot. Furlher informqtion rnoy be recured from lhc Celolex Corporalion, 120 5. LoSolle Street, Chicogo 3, lllinoir.

5_5431

Ofsen Co- T. E.---.....-.........---...-.......BRodshow 2-7913 CHtp Norionol ....-.-.....Htllcre;r..6-6918 OfegOn

Oregon-Pocific Forest Prod. Corp.-...PArkwoy 2-152O Coost ploning Mill...-.-.......,.-............-MAdison 2-llgl

Osgood, Robert S..---.-.----............-.--..-.DU nkirk 2-8278

Oxford Lumber Co., Rex.-.-...-..-..---AXminsier 3-6238 Gildon

BUYER'Is GUIDE

SAN FR.ANCISCO

sAsH-DOORS-WtNDOWS-mOUTDtNGS BUITDING 'IAAIERIATS

Blue Diomond Co.....-.....-.....................YUkon l.l0ll

Cof overos Cemenf Co,---.....-.......-.-.....DOuglas 2-1221

IREATED IUMBER_POIES

Boxter & Co., J. H.............--.....-..-..-....YUkon 2-0200

Hofl Co., Jomes L.-...........................--....SUlter 1-752O

McCormick & Boxtar........-..-..-...-.-....-...-YUkon 2-4033

Wendling.Nothon Co..........-.----......-,---...SUtter l-5363

Woodside Lumber Co......-.....-......-.....Dlomond 3-5644

BAY AREA

IUMBER AND TUMBER PRODUCTS

Bender Lumber Soles, Eorla.-.........-ANdover I -7260

Boldt-Beocom Lumber Co......----..--.[Andscope 5-3846

Bonningfon Lumber Co.....-.......-.-...-.Olympic 8-2881

Bruce Co.,

4-8760

Wesfern Lumber Compony..----......-.......-.PIoza 6-7111

Weyerhoeuser Compony-...--.....------......---Plqzo 5-678I

Whof esofe Building Supply, lnc.----..TEmplebar 2-6964 Woodside Lumber Co..-.-..---..-.-..........D1omond 3-5644

Ziel & Co., Inc......---.--........---.---....--......-.YUkon l-0210

ADI'ERTISERS INE'EX

.......---------

vou sau) it inThe Cahfomia Lumber Merchant) A33ocioted Redwood Milts-.-.--_-...-37 Alkins, Kroll & Co...-..-...--.._,--------*

R.------.-----....-*

Smifh

Snollslrom Iumber Co..---...-..,.--.-.. i

5o-Col Building lvloteriols Co.--...-59

5olono Cedor & Milling Co..---.--.--54

South Boy Lumber Co.----..-.------.--- |

Soulhern Orogon Plywood---,--.-.... *

Soulhwesl Plywood-,--.-...----------....--- |

Slqhl Lumbs Co.-----.----...--.---"..--...* Slondord lumber Co., Inc,..-.--.-----51

Stonton & Son, E. J.....--..-.--..------..

Stroble Iumbor Compony.-.----.-----.,-52

F6rn Trucking Co.-.-...--...-----.-.-.---.-.. ' Johns-Monville ,-_-..-.---,-_----_---------.. 3 Oliver tumber Co..--_--..,_,.----.----.----64

Ford Trucks..---....--.--....---...-.--.....---.-ll Johnson Iumber Supply Co..-....-,-- * 05god Inc.. Robsrt S,---.--......-.-_-.26

Fountoin Ibr. Co., Ed.......----.---,---

Freemon & Co., Stephen G,..-.------

Fremont Forerl Producls.-........-..--..- r Ostrom Lumber Co..-.._-__...--......-..-. *

Owens-Porks Iumber Co.---..-.-.-.-..57

Oxford Iumber Co., Rex,--,.--.-.,--..-59

Tocomo Iumber Soles, lnc,..-.-..---44

Tortsr, Wgbrter & John:on..-....----*

Triongle Iumber Co.----.--.-...--...,,-,.-60

Tri-Stoie Plywood Co.,.--..--..----....-- r

Twin Horborr Iumber Co.--..-.-----.--52

U, S, Plywood Corp,.-..-....-....--.,...*

Ulrich. Hsmqn H,-:-..--.--....-.---.---.-, *

Union Lunber Compony-.--....-.......--17

United Whlse. Lbr. Co.------...---.-....53

Vqn ldo Iumbsr Solee, Roy.--...---. *

L. A,. Dry Kiln & Storogs, Inc.-,--58

Iomon Iunber Co,-.....-..-..-.-.--..-----*

Io9co Indu3lrisr--

l-oshley Lumber, Inc.-----...---,--..... *

le Iumber Houling...-.-.....-....-.-...61

Iev Iumbsr Co,..-.-----..----.-,-,-----,-----, *

Loop Iumber & A{ill Co...-..-.---.----*

Ios-Col Iumber Co.-.--..---...-...--..--.-48

Lumbar Cenler Milling Co.---.......-*

Lumbq Dcolgn Moleriols Co,--...-..17

Quolity Ploning Mill....-.......-..--.-...59

Dqvidron rr/cticrn Plywood....--...

Dcl Vollc, Kqhion' d C;.--.:::::.::::

Diobold lunber Co., Corl--.--.-.....

Doolcy & Co...--.......-.--......--.---...-.--

6lSSlFll,0 ADVERI|S|tlHosltlon W.nted ll.5O pcr llnc, mlnlmum 13.00; Hslp Wlnted and others S2.00 p.r llnc, nlnlmum 14,00. Two llnes of address (your tddress or our Bor rumb!?) oount as ono llne. Clos|ng drtes tor copy, 5th .nd 20th.

HELP WANTED

CTASSIFIED ADVERTISEMENTS

WANTED GENERAL OFFICE GIRL for Wholesale lumber company in Montebello. Should be experienced. Salary open. Excellent working conditions. Write, Box C-91, The California Lumber Merchant, 108 W. 6th Street Bldg., Los Angeles 14, California.

WANTED: MANAGER, LUMBERYARD, experienced for retail building materials and lumberyard in small town. Must be able to live there. Family man preferred, Salary and bonus commensurate with experience. Rush full details to Box C-90, The California Lumber Merchant, 108 West Sixth Street Bldg., Los Angeles 14, Calif.

WANTED-EXPERIENCED RETAIL LUMBER SALESMAN with contractor following in L. A. a.rea to work for well-established lumber firm. Salary plus comrnission. Territory unli'mited. Excellent opportunity for the righrt man. Write Box C-88, The California Lumber Mer'chant, 108 West Sixth Strcet Bldg., Rm. 508, Los Angeles 14, Calif.

SALESMAN WANTED: Progress,ive and expanding wholesale lumber producer with distnibutrion yards wants experienced and aggressive salesman for our location in Orange-Anaheim area. Sales to include bbth carl,oad and LC.L. shipmenrts of all softwood species for indus,trial and retail accounts. Write Box C-89, The Californ,ia Lu'mber Merchant, 108 West S,ixth Street Bldg., Los Angeles 14, Calif.

RENO, NEVADA YARD NEEDS experienced lumber & building material man capable of pri.cing sales tickets, figuring estimates, reading blue prints, keeping up price books and accounting for incoming material. Box C-85. The Caliiornia Lumber Merchant, 108 West Sixth St. Bldg., Room 508, Los Angeles 14, Calif.

POSITION WANTED

EXPERIENCED LUMBERMAN, OWNED AND OPERATED OWN LUMBER YARD FOR 25 YEARS. I am s,eeking employrnent within a 150-200 r'adius of Los Angeles. Would be interested in order desk work or assistant managership of retail lutnber yard. Write: Box C-83, The California L'r.rmber Merchant, 108 West Sixth Street Bldg., Room 50& Los Angeles 14, Calif.

l{ames of Advertisers in this Department using a Bor Number cannot be diwlged. All inquiries and replies should be addressed to Box shown in the advertisement.

NORTHERN CALIFORNIA SALES REP., established outlets, wishes additional building material lines. Write Box C-87, The Califortria Lumber Merchant, 108 West Six.th Street Bldg., Rm. 508, Los Angeles 14, Calif.

EXPERIENCED LUMBERMAN, all levels,- wholesale, retail and mill. Formerly executive staft large distribution firm. Available immediately. Write, Box C-92, The California Lumber Merchant, 108 West Sixth Street Bldg., Los Angeles 14, Calif..

EQUIPfrIENT FOR SALE

BALL BEARING AMERICAN f4 combination rip and re-saw. 25 H.P. motor and blades. $2,500. Frank E. Jones Machinery Corp,, 1403 Sante Fe, Los Angeles 21, Calif.

WANTED: EIGHT WHEEL, two axle trailer with lumber rollers. Contact Hammond Lumber Company, Box 7100, Long Beach, Calif., call NEvada 6-9991.

ONE-500 Newman planer & f,nat.cher. Double profile with rnotors. ONE--4' Woods #137 M w,ith 8 knife top & bottom _!91d.. ONE-Mereen-Johnib,n 54' resaw with motor & vari-drive. ONEMofiet twin band rip saw. ONE-chain feed double cut-ofi saw with 5 H.P. motor. COMPLETE-filing room equipment, curt-ofi saws and blowers. Frank E. J,ones Machinery, 1403 Sante Fe, Los Angeles 21, Cali|

R,.C. 150 HYSTER WITH SIDE SHIFT-EXCELLENT CONDITIONT-$8,0@. Wall Dry Kiln Co., Inc., call NEvada 6-3488.

MISCETLANEOUS WOODWORKING MACHINERY-Special Mat'tison 276. Viking Machinery, 1000 Foothill Blvd., LaVerne, Cal,if. Phone: LYcoming 3-302r.

FOR SALE OR TRADE OR WHAT HAVE YOU. HOUSE, air-condirtioned, two bedrooms, living-r,oom 18x24, kitchen & kitchen' ette, dinning room. I-arge carport, patio, gues't house. Corner lot 75x200 surrounded c€men,t block wall-beautiful view. Location: Rancho Mirage, Hyway 111, halfway between Thunderbird Country Club and Shadow Mountain C.lub. Palm Des'ert. Brush Industrial Lumber Co.,7653 Telegraph Rd., Montebello, Calif.

SUBSCRIPilON

The Californio lumber Merchont

.ALL POPAUN SPECIES .ALI S'ZES

... the all new "VENT-AIR"

Att DOORS ARE HOT PRESSED with Type 2 Ureo Resin qnd Belt Sqnded. Core conslruclion is qn oll-wood grid, wilh 2l horizontql Ribs qnd 2 conlinuous Verticols, spocing between Ribs is 3Vq". End rqils qre 2V2", Sllles sre l3A" qnd lock Block oreq is 4x21", All doors qre gudrqnleed for one yeqr ogoinst delominqtion or defects in mqteriol qnd workmqnship, ond will be reploced lN THE WHITE ONIY. Doors musl be properly hondled, slored qnd seqled. All doors ore mqnufoclured in complionce with qll Commerciql Stqndqrds requesled. (cs r7r-58) o

ARGATA REE WOOED GO]UIE \NY

For the ultimate in wood exterior side walls, use ARCO'S Certified Kiln Dried Vertical Grain sidings and rustics. These sidings precisely manufactured from selected soft textured Redwood kiln dried to exact standards by ARCO'S skilled personnel,

S's{s-'-;;""i;

provide years of pleasure and satisfaction. They greatly enhance the value of any residence or building, and provide confidence and proven dependability found in no other siding product currently available. Mem ber of Cal ifornia Redwood Association.