TWo Ve terans of the lv{ighty Forest

And Their Conffibution To Comm Erce

-|HREE centuries and more, this giant Sugar Pine has grown upon Sierras' I slopes, maturing to that perfection for which this wood is famous. Ripened to the height of merchantable value, the sturdy woodsman, harvester of Nature's greatest crop, in turn completes his task. Follow then the processes of men and machines which transform this forest monarch into shapes and sizes for indusry and hom.t. Q Skill and pride too, enter into this transformation, producing stock in millions of feet, using science in drying, care in handling and security in hous, ing against the day of loading for shipment. Q Such is the magnitude, and such the spirit of the organization behind the forest products of Pickering in the Far West. ( Ready now for you in ample stocks, California White and Sugar Pine in Lap and Bungalow Siding, Finish, Drain Boards, Moulding and Common Lumber-of texture, color and quality that creates only admiration. M"y we quote?

(Continued from Page 16.)

They want you to understand that they pick out the finest of soft, and mellorv logs, and that they take their time cutting delightful lumber things out of these logs.

Mr. Kingsley is an irnpressive fellow. He's a good lumberman, every way you can measure one. He is a natural cooperator, and a born progressive. He has just finished a most successful year as President of the West Coast Lumbermen's Association, and he made a splendid officer, giving his time and brains freely to the cause. He is for every good thing that comes up in the industry. And he is so inordinately proud of his Super Finish he almost gets you to eating it with sugar and criam, when you visit his plant with him.

He has with him as his Sales Manager a younger man who has thoroughly absorbed the spirit of the West Oregon organization, Mr. Charles E. Miller. He is a splendid Lieutenant to a most worthy Captain. If you didn't know he was a Northwesterner, you'd suspect that he "mout be from the South." If he can't over-sell you on Super Finish your sales resistance must be strong, indeed. I{e is Vice President oJ the firm, and a man worth while.

Likewise Mr. Kingsley has his son, Archie Kingsley, growing up in the business. He is Secretary of the company, and is just fitting into several very valuable niches in the organization. The young man is the proverbial "chip of the old block," and is showing Super Finish qualities.

His firm, his son, his organization., his Super Finish, and the reputation of sterling dependability and integrity that clings to his concern in the minds of all men, are the chief stars in the business crown of Mr. Ed. Kingsley. And they are well worth while.

Pulp Plant For Longview

Longview, Wash., Aug. 4.-Final arrangements have been concluded whereby one of the largest wood pulp and fibre manufacturing plants in the United States is to be located here.

The new plant will represent an investment of two and a half million dollars and will produce 100 tons of pulp and 100 tons of pulp products every twenty-four hours.

The company, which is to be known as The Longview Fibre Company, will employ between 300 and 400 men and possibly some female labor. It is said by officials that the average payroll will amount to $2,000 per day with parts of the plant running twenty-four hours per day and 300 days per year.

'IPACKED IN WOOD; BUY 'EM"

On their own initiative employes of the Willapa I,umber Co. at Raymond, Wn., acting through their 4L local, prepared a float for the Fourth of July parade in that town that brought the importance of wooden boxes to the consciouness of thousands of people, including the merchants. The employes did not generalize about the matter. They piled high on a platform of the float wooden boxes iq which groceries and other supplies had been packed. The boxes carried trade marks. A slogan on a banner, "They're packed in wood, buy 'em," told the story. Merchants and customers saw the banner and the trade marks. They know that Raymond's chief industry is lumber. And Raymond and the Willapa Lumber Co. are to be congratulated for having a group of employes who not only have an interest in what is going on in the lumber industry, but who are willing and capable to do something about it. When men and management throughout the industry show as much interest in the welfare of the industry as a whole as did these employes, the industry will be the better for it.

Vacation Time Brings Harilwoods to Nlind

WHILE MOTORING- fiFtX"?"&T: MAPLE, BIRCH, AsH, oAK, GUM oR MAHoGANY usED

WHILE BOATING- THtJ5"oii$t3$f"tT;t+t.tqi": oR MAHoGANY usED ro MAKE

WHILE DANCING- ilIIIilf; "oF#8*"r r$?,off .,y#""'*,lb?o.f fil, Wf,l gi you cLrD E.

WHILE GOLFING- THINK OF THE HICKORY USED IN YOUR CLUBS.

WHILE FLYING- THINK OF THE SPRUCE USED IN THE AIRPLANES.

H^A,RDWOODS HAVE MADE YOU SAFE, SURE AND SATISFIED

WHEN YOU RETURN PEPPY, PEELING AND PREPARED TO TACKLE THE WORLD GIVE US A THOUGHT YOUWLL NEED HARDWOODS