BMDTEY BRAND HARDWOODS

Scientific Hln drying prescrves within our productr nature'l rtundy and beautiful qualities, while

Modern machinery and rkilled human effort iurtifter our rlogan

"If lt's Bradley's lt's Better"

TRY US FOR

OAK F.'LOORING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORING

AROMATIQUE CEDAR LINING

RED OAK TRIM

SAP GUM TRIM MOULDINGS

GUM FURNTTURE STOCK

Furniture Stock in Setr CUT TO SIZE Ready to Arsemble

Flat Surfacer Hardwood Trim Sanded

(Continued from Page 36)

Mr. G. F. Hoff, Secretary of the San Diego County Branch of the Institute and Secretary of the Materialmen's Association of San Diego, closed the morning session with an address on "Cooperation a Practice, Not a Theory."

Mr. Hoff held his hearers with well put arguments for

OF ART(ANSAS cooperative and coordinated efforts by business men en;A'.Ji; any line of activity, and particularly.strc.s.sed the i"Ea ior constructive educaiional work in the building material field. -a tf."iuf luncheon session was held at noon, attended by fiftv of the delegates.

Mr. H. P. Dixon. American Door gave an impromptu talk on "The Roads."

Company, Los Angeles, Sign Post at the Cross

Friday afternoon Mr. H. L. Sullivan, \Mestern Lumber Co-p"tiy, San Diego, opened the meeting with a short talk on "Standard Trade Practices."

After indulging in a few self-depreciatory remarks-rerarding his ab"ili[' as a speaker, Mr. Sullivan proceeded to irodu.]e one of the best addresses of the entire convention' nni. Sittivan declared that it was not the fault of the manufacturer, in most cases, if the retail distributor failed to make a living profit on his sales. His idea of pro-per-merchandising is to-stick to the '1One Price" plSn of s^elling. One price-to all and hold to that price.' even in the face of the severest price-cutting competition."

He stated that his subject was a mighty broad one and covered much territory. In the speaker's opinion this- is one of the most important matters for mill men to constder and cited the benehts to the Redrvood mills of their Standard Trade Practices. He suggested that Redwood could be bousht with safety from lny mill that was producing the matErial under the regulations of the California Redwood Association and that tf,e dealer was assured , at all times, of prices that were in line and fair, in addition to the assurance of risht srades, etc.

The speaklr mentioned retail conditions in San .Diego and told his audience that the yards there were enjoying no profits on their sales, at the present-time, all througi. the lacli of the.thing that had been chosen for him as his subject.

G. A. (Doc) Hunter, Research Manager for the Millwork 'Institute, led'the discussion on "The Manual of Millwork." Mr. Hunter introduced a sample of Sections I and 2 of the proposed Manual, an educational series of pamphlets that wili be mailed to architects all over the state, and dealing with a phase of the millwork industry.

ThaC evening the entire gathering met in the basement banquet room 1f the hotel for their Tri-Annual informal stag banquet and entertainment'

(Continued on Page 40)