The California Lumber Merchant - November 1932

RED RIVER'COLOR.TREATED'' PLYWOOD PANELS, DOORS, LUMBER, MOULDINGS. SMOOTH OR SANDBLAST SURFACE

Better finishes, lower cost, 'M.A.GIC', semi-finished for Dealer's Stock.

TO SE,LL FIOME, RE,MODELLING ,,FIRST SELL THE IA,ICENTIVE"

I Show attractive displays to stimulate desire.

II Advertise present low price level of building materials.

ilt Have stocks on hand for immediate delivery.

It takes the specialties to arouse the interest of prospective builders. They do not enthuse over two-by-fours and boards; these necessary staples go along with the job.

Specialties are expensive if the Dealer buys them with intermediate handling and profit added to his cost.

Buy specialties direct from the factory. Small lots at carlot prices-no extra handling. Included with lumber shipments.

RED RIVER MIXED CARS and POOL CARS CALIFORNIA PINE LUMBER ,,EXTRA QUALITY,-GRADE FOR GRADE''

sAsH, DOORS, FRAMES, MOULDINGS, MILLWORK

PLYWOOD PANELS and WALLBOARD

LOG CABIN SIDING, CABIN DOORS

You can keep up assorted stocks with a conservative inventory You wontt have to turn dovm those assortrnent orders.

TRADE fn

MILL, MINNEAPOLIS

8O7

DOORS, STANDARDS and SPECIALS

CALIFORNIA PINE or HARDWOODS

FACTORIES and SALES, WESTWOOD, CALIFORNIA

Distributing

SAFEKOTE STRATEX BUILDII{G PAPER

Waterproof Airtight - Weatherproof

FOR ALL SHEATHING PURPOSES

Undet siding, stucco, shingles, etc. tlnder Floors to prevent warping; around window frames, and many other uses.

A PROFITABLE LINE FOR THE DEALER

Small investment-No deterioration-Clean-Easy to ha,ndleEstablished resale prices-Prompt service from seven points on the Pacific Coast.

Ask your nearest Distributor for Samples and Detailed fnfonnation

DISTRIBUTORS

J. E. Higgins Lumber Company

Strable Hardwood Company

\V. E. Cooper Lumbgr Company

San Francisco, California Oatland, California Los Angeles, California

McCraken-Ripley Company

Miller-McDermott Hardwood Co. Lockwood Lumbet Company Portland, O.egott San Diego, California Seattle, Vachin$on

Ff arris-Pendergrass Co. Fresno, California

THE CALIFOR}.IIA LUMBERMERCHANT JaekDionne,publ*hu

How Lumber Looks

Lumber production during the four weeks ended October 29 was higher than during any month since May and new busi' ness was lower than since August, according to reports to the National Lumber Manufacturerc Association from regional associations covering the operations of 701 leading hardwood and softwood mills. October'orders were slightly below the normal seasonal decline as compared with July and August and were about 22 per cent under the comparatively high record of September.

During the week ended October 29, reported production was l23r4f.4r00o feet or 24 pet cent of capacity. New businesE was 12714241000 feet or 25 pet cent of capacity, compared with 26 per cent the previous week and 2E pet cent the week before.

Douglas Ffu-322 mills reporting to the Vest Coast Lum. berments Association for the week ended October 29 operated at 24.6 per cent of capacity, the sarne as for the previous week. During the week 196 of these plants were reported as down and 126 as operating.

217 mills reporting for the same week produced 6212881989 feet or 26.2 pet cent of their weekly capacity. Orders were reported as 52,274rO68 feet and shipments '6Q488,742 f.ea. Current new business of these mills was 16.1 per cent under production and 21.9 per cent of their weekly capacity; ship. ments were 2.9 per cent under production.

Unfilled orders at these 217 mills for the week decteased 914611000 feet from the previous week. New export business increased 944rO0O feet; new domestic cargo orders were 1r894r 000 feet under and new rail business decreased 4r4l2,OOO f.eet, while the local trade increased 52rOOO feet as compared with the previous weekts business.

fnventories at 144 mills increased 1861000 feet from the week ending October 22, and arc 26.6 per cent less than at this time last year.

116 mills reporting to the Southern Pine Association for the week ended Octobet 29 rcported new business as 26'949'(X)0 feet, shipments 31r044r(XX) feet, and production 2rr942rOOO feet. Orders were 13 p€r cent above production and 13 per cent below shipments. Shipments wete 30 per cent above productio'n.

The ITestern Pine Association for the week repotted new business for 103 mills as tlr442rOOO feet, shipments 33'675'fi)0 feet, and production 26r795rW feet. Orderb were 17 Per cent above production and 7 per cent below shipments. Shipments wete 26 per cent above production.

258 hardwood mills reporting. for the sami week give new business as 14ro61rfi)0 feet, or 51 per cent above production, and shipments 17r8l7rfiD feet' or 92 per cent above ptoduction. Production was 9,292,OO0

Unsold stocks on the public docks at San Pedro are still low, and on November 9 totaled only 1r833r(XX) feet. Cargo arivals at San Pedro for the week ended November 5 totaled 7,080r(X)0 feet, which included 7 cargoes of Fir amounting to 614801000 feet, and I cargo of Redwood carrying 6fi)r(D0 feet. 56 vessels were operating in the California lumber service on November 5, and 52 vessels were laid up.

The California market was not very active during t{re past two weeks, but with the national election over it is thought that the actual consumption of lumber will show an improvement. Mill prices are firm. For the first eight days of November, the Los Angeles building permits totaled i357,679.

State Proposition No.3 Deleated Ne* Manager for Vallejo Yard

State Proposition No. 3 to abolish trust deeds which appeared on the November 8 election ballot was defeated by a large vote. With most of the precinct returns heard from as we go to press, 10,008 precincts out of a total of the State's 10,547 precincts, the vote was as follorvs: Yes, 463,888; No, 1,307,848.

E. H. Case has been appointed manager of the Vallejo Lumber Co., Vallejo, succeeding Carl Mitchell who resigned to enter the contracting and home building business. Mr. Case, who has recently been living in Southern California, came to California several years ago from Illinois, where he hacl 25 years' experience in the lumber bttsiness in Chicago and vicinity.

Slrcct Tclcn'hm DOuth. {ft Soutbcrn O6cc 2nd Nrttol B.tiL BUl. Hodo, Tctu

Subrcriptilon Pricc, $200 pcr Ycrr Sin3lc Copict,25 ccntr crch. LOS ANGELES, CAL., NOVEMBER 15, 1932

THB GREATEST ACHIEVEMENT IN BUILDING CONSTRUCTION IN A CENTURY OF PROGRESS

(A) Joilt Hodero. (B) Stud PlateE or Sills. (C) Rafter PlateHalf Rmd. (D) Flor ud Ceiling Joists. (E) Studc. (F) Window and Dor Header. (G) Gable and Domq Studs. (H) Rafteru (I) Hip Jack Raften. (J) Valley Jack Rafters. (K) Bridsins. (Ll) Fin Stop-Squre End" (Il) Fire StopMitered. (M) Fillet. (N) Square End Bord Stck. (O) Disgqal End Sbetils.

ENTERLOCKING FABRICATED BUILDING LUMBER

The climax of many years of coordinated reseaach by architects, engineers, builders and lumbermen. It keeps lumber in t{re leading place as a building material and puts it far in advance wit{r reference to mdern attempts to supply better buildings at lower coct. Enterlocking Fabricated Building Lumber ofiers advantages to lumber dealer, carpenter and owner:

1. It will reduce the "in place in the building" cost jointc) wedge the framing part! tog6her, stifiening the becaure it eliminates waste lumber and freight paid on structure, maling it pocitively certain that the framework wade lumber-the moct economical and yet the right of the building will be of cturdy conrtruction. grade of lumber for the purpote intended io choren-to , ?-- i l.tg" ertent building ii 'bre laid out" as the joist --.lir-.tT-*qt greater loen controence Decaute or lne headerq eiur and platee are' mortised ,o """"i"1 'Jr,'i :ff{I-:-f-t*-$F:

poeition the joistc a-nd "ttdc exactly on l6'inch centerE. H:J:""t confirucuon oue to tne enrerlocKlng Jornr rea'

2. Mates a stronger and better building becaure I ' ', thete is but one grade of thir material-the right one for Enterloc&ing Fabricated Building Lumber ie manufacthe particutar ure-and propedy searoned+trength re- tured of Durable Douglar Fir by the Long-Bell Lumber quir.ement of each piece is assured'by careful selection Salee Corporation at Longwiew, Vashington, under the at f.ctortejofutrr studs and all other parts are sawed to t 1'rohtin patentr, a system of production of standard precise length and rquareness so that the loads and part! on eapocially designed machines which give high stteEser are equolly dirtributed, arsuring rigidtity and precicion. It ie distributed through the regulat estabavoiding structural setding of the building-enterloct- Iished channel for diseribution of building material..-+he ing joints (modern and improved mortise and tenon retail lumber dealer.

For Literature aite

LONG-BELL LUMBER SALES CORPORATION

LONGVTEW, VASH. Lumbermen Since 18?5 KANSAS CITY, MO.

V.gabond Editorials

Bv Jack Dionne

A pessimist is a man who knows the price of everything, and the value of nothing.

***

When anaemia is added to ,mediocrity, not much may be expected. But when enthusiasm is added to qualitylook out for big things.

"An economist," says an" n*a,r*l man, "is a man, who knows everything, and can't DO anything." And the economist says, "A practical man is one who perpetuates the mistakes of his ancestors." So you can take your choice.

Fair play is the Uigg"Jt *t* " modern business. A clean deal is the only deal that pays. It pays in dollars and cents. It rings loud on the cash register. The law of tooth and fang must be discarded. ***

Tell your farm customer, Mr. Lumber Dealer, that"a proper roof on the barn he's got, may save his grain and hay from rot." ***

It is reported that Bromo Seltzer has been paying unusual dividends the past two years. And we sometimes hear the present era referred to as "the aspirin age." Yes, the headaches of 1930, 1931, and 1932 will long be remembered.

t*rt

A certain farmer had a fine crop of hazel nuts, which was frequently raided at night. So he hung up in plain view this sign: "Trespassers take warning. All persons entering this wood do so at their own risk, for though common snakes are not often found, the Corylus Avellana abounds everywhere about here, and never gives warning of its presence." There were no rnore trespassers. yet Corylus Avellana only means hazel nuts. (Isn't there a moral here that might well be applied to the depression 'fear ?)

**:k

Someone once asked the great teacher Confucius about another world, and that wise man answered: ..How should f, who know so little about this world, know anything about another?" Today thousands of teachers whose pure

wisdom compares $rith that of Confucius as does a drop of water with the boundless ocean, can tell you all about that subject.

What a lot of foolish gibberish we write into our bu$iness letters. We use words and phrases which, if they were used in our everyday conversation, would get us promptly locked up in a booby-hatch. And why shouldn't we talk just plain, intelligent, straightforward American? Why use all such senseless bunk as "your favor at hand," "beg to acknowledge," "we are in receipt," "we sincerely trustr" t'beg to advise," "your esteemed favor," "this is to inform,tt ttas per youf requestr" ttattached heretor" ttwe beg to remain," and all such folderol. Begging, trusting, thanking, informing-all monkey business. Write like you talk. Cut the senseless bunk from business correspondence.

I feel the same way about prayers. The prayer that whines and begs can never appeal to that Mind that made a billion suns and holds them in eternal position. ff sorne men addressed their earthly father as they do their heavenly Father, the old man would probably kick hell out of them.

The fastest growing thing in America in twenty years has been the ownership of corporation stocks by individuals. Ilere are the facts: in 1910 about seven million Americans owned stock in the large corporations; in 1920 this had increased to twelve millio,n; then the big increase started: in 1923 the number had reached fourteen million; in 1928 it was eighteen million; and in lg3? it has become twent;r-four million. Mind you, I'm speaking of the big corporations, not the little business affairs. Today twentyfour million people own stock in the two hundred largest corporations in this country. The "big corporations" in other words, have become the people.

Take the American Telegraph & Telephone Company, for example. Today 79 per cent of its stock is owned in units of less than 25 shares, while General Motors has more than 364,000 stockholders.

For a decade we've been thinking nationally in terms of intensified and increased production of everything. Now, faced by the fact that our machines and our fanns can probably produce more than we can ever consume, we are trying tb think the other way. And it's mighty hard to reverse our thinking so diametrically. Speed has been our fetish; production our shibboleth. But we've got to find substitutes for them'

We've got to do it in the lumber industry. Lumber has well kept pace with the rest of the world in its efforts at volume production. From now on. this industry-or its production departrnent-has got to try for quality rather than quantity, perfection rather than speed. We will turn the log over more frequently on the carriage, and cut it as the butcher does his rneat-to get the best possible re-

sults rather than the quickest possible chunks. And we must sell it that same way.

Just because a man u.*"': ,,lrn oru"anlessly in and demand a load of lumber is not proof that he doesn't need it. wouldn't buy it, or couldn't pay for it. Going out and discovering the absolutely essential needs of the community is no fad. In times like these it is the only road to selfpreservation.. Remember, the big bill is always figured with a sharp pencil; the little order packs the profits. ***

Sat talking to a retail lumber friend of mine in his office the other day, and a rnan came in and wanted two pieces of one by four twenty, delivered. My friend made out an order slip showing the price of fifty cents for the two

(Continued on Page 8)

Durability; Ability to "stay put" (giving permanently true alignment) ; Ability to withstand weathering; Freedom from pitch and oils; Ample strength for modern designing; Abilityto take and retain smooth finish; No splits or splinters !

RedwoodSeatsil""Hellgt"ll""""il",it?t$:,.;3u"[*83flT.1?''L]'?3#;

Vagabond Editorials

(Continued from Page 7)

pieces. The buyer looked at it and asked: "How much is that a thousand?" "Oh," said my friend, "I didn't know you wanted a thousand." "I don't," said the other, "I just want the two pieces, but what are you charging me a thousand?" "I don't seem to understand," said my retail friend; "you want only two pieces, yet you talk about how much a thousand I am charging. I'm not charging you by the thousand, at all. I'm charging you by the piece. If you want a thousand, I'll be glad to make you a per thousand price. But since you don't, f can't see what difference the per thousand price makes to you. The price, per strip, is twenty-five cents. And it's purely a service to you." And the customer went away grumbling. The fellow that originally taught the public to figure lumber at so much per thousand feet ought to be caught and hanged, anyway.

A few years ago 95 per cent of the coffin and casket busi.ness went to wood. Today it mostly goes to metal. I asked the editor of a mortician's joutnal why the change and he replied that "the metal industries have broken into the market through g'6od "dtruttising and aggressive selling." He expressed the opinion that wood is the natural and best material for coffins and caskets and is only losing that ness through lack of effort, as contrasteil.tothe and intelligent methods of the other fellows.

We find many instances where wood has lost markets because the competition had a first class cornpetitive argument. But here is one individual case where it is just poor selling and lack of trade extension and trade promotion work. The only reason wood still does a large part of the casket business is because it is so splendidly qualified for the purpose. The casket and coffin material business in the United States is about $62,000,000 annually.

i The lu-ber dealers of California held a very useful and interesting annual convention in Los Angeles during the past two weeks. It was marked by vigorous discussions and forceful addresses on subjects pertinent to the welfare of the lumber industry in California. What a splendid organization Harry Lake and associates have made of their association? Give them the support they deserve in all parts of the state and the lumber industry will be in the best position of its entire history in this territory. There is no possible substitute for leadership; and the quality of its

leadership has made this association a thing splendidly worth while in the last several years. But it required tireless and courageous effort on the part of those men who saw the necessities, and went out to accornplish things. More power to thern.

Prominent in the convention the other day was that keen and association-minded lumberman, Jerry Sullivan, Sr., of San Diego. There is no better association man in California than Jerry, and no man who stands higher in the councils of the organization. For about fifty years he has been supporting and working with lumber associations, and attending their meetings. He believes in the need for business organizations as he does in the blessedness of the home, the school, the church, in our social life. It is men like Jerry Sullivan that make associations possible. 'He is the type of wheel-horse that keeps them up and going. No meeting in Southern California would be complete without him and his pipe.

\flhlesalers and Manufacturers """Meet in San Francisco

A, group of representatives of Northwest lumber manufacturers met in San Francisco October 31 with members of the'California Wholesale Lumber Association, for the purpose of discussing marketing and distribution problems. Five of the group made the trip from the north by air. These were: Guy E. Smith, Chas. R. McCormick Lumber Co., Seattle; A. H. Landram, St. Paul & Tacoma Lumber Co., Tacoma; Alvin Schwager, Nettleton Timber Co., Seattle; R. A. Clark, Bloedel-Donovan Lumber Mills, Bellingham, and E. C. Stone, Stimson Mill Co., Seattle.

Others who attended were Frost Snyder, Clear Fir Lumber Co., Tacoma; E. H. Ffouston, Long=Bell Lumber Sales Corp., Longview, Wash.; J. E. Morris, Weyerhaeuser Sales Co., Tacoma; O. R. Schramm, Schafer Bros. Lumber & Shingle Co., Montesano; Russell J. Hubbard, Winchester Bay Lumber Co., Portland; G. A. Robertson, Portland Lumber Mills, Portland; H. E. Jenkins and George M. Walmsley, Jones Lumber Co., Portland; C. E. Price, Clark & Wilson Lumber Co., Portland; Raymond Lewis, Willapa Harbor Lumber Mills, Raymond, 'Wash.; J. F. Justice, Hammond Lumber Co., Portland; D. H. Doud, Defiance Lumber Co., Tacoma, and Herbert Busterud, Coos Bay Logging Co., North Bend, Ore.

,,CULLUD FUN,, SOLVES

THE CHRISTMAS GIFT PROBLEM

Having followed Jaclc Dionne's humorous stories in The Gulf Coast Lumberman and The CALIFORNIA LUMBER MERCHANT for the past twelve or fourteen years, it was only natural for me to expect great things of his book,"Cullud Fun."

I am happy to report that it exceeded my fondest expectations and has provided some much needed amusement for me and my friends.

I might also add, that it has been of valuable assistance in solving that annual and perplexing problem of suitable Christmas gifts.

T. L. SUBLEfi, Strable Hardwood Company, Oakland,

California

This is llrHY Tou get so tnuch trom

JOBBING IDEPARTIIENT

Mdormic& ownr and operatei its own great millc at St. Fleleos, Port Ludlow and Port Gamble, aesuring depend. ability of cupply. McCormick eteamships transport stocke from millg to wholesde yat&

An ttin gtock" service that ic complete million feet stocks are maintained in in every detail. 1Or San Francisco for',. Northern California trade; the same in Wilnington and San Diego for the south. Llntreated and Creosoted Lumbet. Piling Polea, Ties and Portr, Lath, Shingle.ry Box Shook.

nte a ooptl

MR. JACK DIONNE, Los Angel,es, C,alif. Enclosed Jfrnd $2,(n for uhich scnd

of "Cullud Futt."

Individual attention to eacL dealer'r requirement for profitable re-ralc.---.no overloading.

State Retailers Hold at Los

Harry A. Loke Re-

The annual convention of the California Retail Lumbermen's Association was held at the Hotel Alexandria, Los Angeles, on Thursday, Friday and Saturday, November 3, 4 and 5, 1932. The program was very constructive and the business sessions were well attended, retail dealers from all sections of the state being present.

Harry A. Lake, Garden Grove Lumber Co., Garden Grove, was re-elected president. E. T. Robie, Auburn Lumber Co., Auburn, and Earl Johnson, Johnson Lumber Co., Pasadena, were re-elected vice presidents, and Ross

N. Whitacre, N. Whitacre & Son, Los Angeles, was the first speaker and discussed the advisability of the building of small homes sponsored by the government on long time loans at a low rate of interest. To have a revival of home building we must have funds, he stated.

Mr. Whitacre referred to several meetings recently held in Los Angeles by a group of business men which included several lumbermen for the purpose of discussing a revival of home building. He read a tentative plan drawn up by a committee authorized at one of the meetings and which

Blanchard, Blanchard Lumber Co., North Hollywood, was re-elected treasurer.

The following were elected to serve as directors: Redwood Empire-Sonoma Valley District, Mead Clark, Santa Rosa; Pomona Valley District, Chas. P. Curran, Curran Bros. Inc., Pomona; Santa Clara District, A. L. Hubbard, Hubbard & Carmichael Bros., San Jose; S'an joaquin Valley District, Ray Clotfelter, W. R..,Sliulding Lumber Co.. Visalia; Pasadena-Alhambra District, Earl Johnson, Pasadena; Long Beach District, A. E. Fickling, fbng Beach; Orange County, Hirry A. Lake, Garden Gr5ve; Imperial Valley, C. E. Sones, Sones Lumber Co-, Et-Centro; Northern Counties-Sacramento Valley, E. T. Robie, Auburn, ancl Director-at-Large, Fr.ank G. Duttle, Sterling Lumber Co., Oakland.

Paul Hallingby, Hammond Lumber Company, Los Angeles; Earl Johnson, Pasadena, and C. W. Pinkerton, Whittier Lumber Company, Whittier, served as the program committee and were extended a rising vote. of thanks by the convention in appreciation of their tireleis work in arranging for such an interesting program.

Thursday Afternoon

Paul Hallingby, Hammond Lumber Company, Los geles, presided at the Thursday afternoon session.

rvas sent out to those attending these meetings for their opinion as to its workability and to secure suggestions as to any changes that might be advisable for the successful rvorking of the plan. The plan follows:

"Building Loan Banks to be established in tor,r'ns, cities or districts that qualify.

"Banks to be organized by local people or by the U. S. government.

"First money to be furnished by the government out of any funds available.

"Money so furnished to be repaid to the government out of sale of building bonds of $10 denominations and over.

"Each bank to repay to the government from sale of bonds taken by members of the bank and of sale to the public.

"Government to have on deposit at all times an amount equal to the amount of money derived in the sale of bonds of each bank but at no time to be less than one-half the capital furnished in the beginning, unless the bank be self sustaining through its own efforts in the sale of bonds.

"The bonds to be government bonds.

"The money derived by the sale of bonds by the bank An- shall become a deposit of said bank to be used by the bank 'in making 2O-year loans.

Ross Blanchard, Re-elected Tredsurer

E. T. Robie Re-elected. Yice President

Harry A. Lake Re-elected President

Earl lohnson Re-elected l/ice President

Dee C..Essley Manager

Annual Con vention Angeles

elected President

"Officers of each bank to be elected from local building businesses, trades or allied industries.

"No loan to be made for over $3500.

"Money to be used for building new homes or for refinancing safe home owners' loans.

"Loan board of each bank to determine rvhat constitutes a safe loan.

"No loan to be for over 75 per cent of appraised value of property."

Fred Holmes, Holmes Eureka Lumber Company, San

Kenneth Smith, Los Angeles, gave an interesting talk on the development of the steel house. He discussed the various types of houses that the steel companies are building which can be. set up in four or five days, and their plans for financing these houses for the home owner. He stated that the lumbermen will have to do a lot of thinking regarding the future, and that the next major nerv industry in this country will be fabricated houses.

"selling on Quality, Not Price" was the subject discussed by R. Pryne, Pryne & Co., Inc., of Los Angeles, manu-

Francisco. told of the successful results of the conferences held by the Lumber Committee of the California Retail Lumbermen's Association and the Relationship Committee of the California Redwood Association at which meetings matters of interest to both the retailers and the manufacturers were discussed. He stated that the Redwood manufacturers are glad to cooperate with any of the local groups. Several dealers from Northern California expressed their satisfaction as to the results of these meetings. Mr. Holmes also showed a circular with illustrations of suggested advertisements, cuts and mats which the Asociation will furnish for dealer use in their local advertising.

"Lumber and Profits" was discussed by C. H. Griffen, Jr., San Francisco, secretary-manager of the California Redwood Association. Mr. Griffen said that the dealers should give more time to the merchandising of lumber and sell it right as it was the'biggest sourc6 of their business and developed the greatest profit.A great deal can be accomplished by contacting the architects,.he stated. Francis E. Boyd, Boyd Mill& Lumber Co', Santa Barbara; Jerry Sullivan, 'Western Lumber Co., San Diego, and F. Dean Prescott, Valley Lumber Co., Fresno, also talked on this subject.

facturers of steel specialties. The pendulum is swinging back to better merchandise, and prosperity will not return until we stop talking price and talk quality, Mr. Pryne stated. Good merchandise makes more profit, he said. If you want to sell steel specialties and sell quality, he told the dealers that there is a good chance to make a profit which should develop in a greater profit later on.

Earl Johnson, Johnson Lumber Co., Pasadena, was the first speaker on roofing conditions in the state. E. T. Robie, Auburn Lumber Co., Auburn; W. S' Cowling, Dixie Lumber & Supply Co., San Diego; Harry A. Lake, Garden Grove Lumber Co., Garden Grove; F. G. Duttle, Sterling Lumber Co., Oakland; E. Steffensen, Orange County Lumbermen's Club, Santa Ana; Henry M. Adams, Henry Adams Lumber Co., Anaheim; Ross Blanchard, Blanchard Lumber Co., North Hollywood, and Frank L. Fox, Fox-Woodsum Lumber Co., Glendale, also took part in the discussion. President llarryA. Lake was the last speaker at the morning session and talked on "Cooperative Conditions Over the State." Among the outstanding things accomplished during the past year, he stated' were the fine pro*

(Continued on Page 14)

Chas. P, Curran

A. E. FicHinc

A. L. Hubbard

Electcd Directorg

C, E. Sones

Mead Clark

U CT S d Po,lco Redwood Ba'rk Fibre

This insutation that Ma Nature has made up for her big boy, Sequoia, gets'em coming and going.

Last summer it cured a fever of 105 for Old Sol of the San Joaquin. This winter the home will be easy to heat.

Retailers' Annual Convention

Continued from Page 1l)

gram worked out by the Redwood Association, and the organization of the California Wholesale Lumbermen's Association which is functioning with practically 100 per cent of the dealers in the northern part of the state. He discussed lumber conditions, and also talked on the activities of the lumber groups throughout the state. Mr. Lake urged that the local groups be kept functioning, and asked the dealers to cooperate with the state association.

Friday Morning

Kenneth Smith presided at the Friday morning session.

Frank J, O'Connor, San Francisco, secretary-manager of

that the chamber of commerce cannot do anything until organization has been completed.

E. F. Watkins, Los Angeles, manager of Purchases and Stores, Southern California Edison Company, Ltd., read an excellent paper on "Buying and Selling for Profit." Mr. Watkins used a reproduction of two posters with his address titled "Where do you fitin-The Paddock or the Corral?" In the paddock were the thoroughbreds representing the capable, well appointed business men, ready and willing to shoulder the load and run a clean race. In the corral are the jackasses representing the mavericks in

the California Wholesale Lumbermen's Association, was the first speaker, his subject being "The California Wholesale Lumberriren's Association: Is it a threat or a promise ?" He stated that the aims of the association are to help both the wholesalers and retailers in overcoming many difficulties that have prevailed in the past; eliminate the transit shipment of lumber, and stabilize the lumber market. Several Northern California retailers reported that the Association is doing excellent work and is cooperating very closely with the lumber groups in that section. Mr. O'Connor advised that the Association is cooperating with the mills; also that their organization would be pleased to cooperate with any of the lumber groups in the state.

"Why the Public Wants Price Stabilization" was discussed by M. C. C. Hine, chairman of the Price Stabilization Committee of the Los Angeles chamber of commerce. Mr. Hine told of the activities of the Los Angeles chamber of commerce to bring about price stabili zation in Southern California, what they accomplished and what the chamber can do. When the chamber took up the work, he stated, price competition had become so acute that it was utterly impossible to continue this price cutting without hurting the community. Two important things to bring about price stabilization, he stated, are organization and cooperation; this will solve a lot of your problems and things will work out satisfactorily. He impressed on the dealers

business who bray, kick or balk and generally mess up things and are allowed to run loose. The moral is that the thoroughbreds must form a rodeo committee and see that all mavericks are hog-tied, branded and kept in the corral with their kind where they may kick and bray at each other but not spoil the race for thti thoroughbreds.

Excerpts of Mr. Watkins' address follow:

"The buyer who in a time like this, scuttles the seller's ship for an immediate price advantage, may by that very act contribute toward destroying his own best source for future supply.

"The seller who, in a time of flush business activity, overreaches the bounds of legitimate price demand, is by that very act destroying the faith and confidence which may hold him the support of valuable customers during lean times.

"The principle involved here has nothing to do with cant or sentimentality. It is not a preachment nor a vague theory for moralists. There is nothing about the subject that suggests any 'holier than thou' atmosphere. We need not raise the eyebrow, nudge our neighbor, or wink across the table at a suggestion which imposes upon each of us-you and me-the obligation to deal in business fairly, justly, and with understanding consideration. It is just plain, good, sound business.

(Continued on Page 20)

C. H. Griffen, Ir.

Kenneth Smith Paul Hallinsby Took Part in Convention Program

Herers a NE\f story to tell

LINTKOTE dealers who are "bearing down hardt'on the distinctive beauty of Forestry Blend Colors are finding ready Iisteners and active buyers.

They are featuring this exclusive product because it is easy to sell. And it is easy to sell because it has far more beauty, far more individuality than any other type of shingle coloring on the market. Soft, natural tones of red, green and blue, drift in sweeping blends of color across the surface of the entire roof . . . a totally new effect that may be used successfully on any type of home finished in any combination of colors.

Forescy Blend Colors are yous to talk about . yours to sell. Vhen you feature them, you are putting your efforts behind an exclusive product. You are creating business that is removed from comPetitive conditions in your territory. The rainy season is just ahead. Plan an intensive drive to bring in Forestry Blend business, NOW!

ilrny Se BDII3O

o I!

I,ay plarrs norrr to Eet yo

Evety indication points to volume re-roofing business this winter. fn many territories activityhas already commenced. Property owneftr who have long postponed needed repairs are in the market now for complete re-roofing jobs and roofing repairs.

The dealer who gets out in the field now and lines up these jobs

PIONEEB PAI

4r9 Pittoct Blocl PORTLAND, ORBGON Brordrry Ol{Xl

son

before the rains start, is going to reap the profits. Roofing prices are right .. and thrifty buyers are taking care of their roofs now. Make sure they buy from YOU! Pioneer $hingles, Pioneer Roll Roofing, Pioneer Asphalt Emulsion . three outstanding groups of re-roofing products!

MY FAVORITE STORIF,'S

By Jach. Dionne

Age not guaranteed-Some I have told for 2O years-Some less

How She Broke lt Up

The two young married women were talking seriously over the afiairs of married life.

"f am very much concerned lately," said one of them, "about the way my husband is treating me. Gradually he has been getting lax in his attentioRs, stays down town for dinner quite frequently, leaving me home alone, and sometimes comes home late at night with very slim excuses. I don't like it at all."

"I went through that same experience," said the other, "but I soon broke it up."

"How?" asked the first.

"Well, I waited until he came in very late one night, and as he came quietly up the stairs I called out, 'Is that you, Charlie?' And that broke him of staying out nights."

"My goodness," said the other. "How did that break it up ?"

"My husband's name is John," said the first.

Yolo Causeway Will Be World's Consolidation

Largest Redwood Bridge

The bridge to be built for the widening of the causeway across the Yolo By-pass on the State Highway about five miles east of Sacramento, will be the largest ever constructed of Redwood. More than 5,500,000 feet of .structural Redwood, and 3473 pieces of Redwood piling, exceeding 15O,000 lineal feet will be used.

The present causeway has about 2470 feet of timber trestle, 14,000 feet of con,crete trestle and a bascule span, with a 2O f.oot roadway. The widening ,consists of building a Redwood trestle the complete length, 16,435 feet, and replacing the bascule span with a new one the full width. The old railing is to be removed, and the whole bridge will be resurfaced, making one complete roadway 42 feet wide, and a three-foot sidewalk.

250,000 feet of stru,ctural Douglas Fir will be used to replace the floor of the old structure.

Test piling has already been shipped and construction is planned to start immediately.

LUMBERMEN SAVE TIME BY AIR TRAVEL

Guy W. Smith, general sales manager, Chas. R. McCormick Lumber Co., Seattle, and A. H. Landram, sales manager, St. Paul & Tacoma Lumber Co., Tacoma, recently made round trips by air between their northern cities and Los Angeles. They left their home cities October 30, spent a few days in San Francisco, where they conferred with officials of the Chas. R. McCormick Lumber Co., and went on by air to Los Angeles. Mr. Landram returned to Tacoma from San Francisco by the afternoon plane on November 5, and Mr. Smith took the sky route north a ferv days later.

It is announced that the Wm. Smith Lumber Co., San Francisco, and the Smith Lumber Co. of Oakland have consolidated, and that the company will be known in future on both sides of the bay as the Smith Lumber Co.

William Smith is president, Reginald Smith is vice-president, and Charles Lindsay is secretary.

R. W. HUNT VISITS LOS ANGELES

R. W. Hunt, San Francisco, district manager for California, 'Weyerhaeuser Sales Co., traveled to Los Angeles to attend the annual convention of the California Retail Lumbermen's Association. The company's five California salesmen were also in attendance at the convention, and Mr. Hunt took advantage of the occasion to hold a sales conference. The Northern California salesmen are W. E. Barrvick, J. A. Stapleton and L. A. Keswick. and the Southern California men are W. H. Morrison and C. H. Miller.

HAPPY EVENT

Mr. and Mrs. Walter Peterson of Bakersfield are receiving congratulations on the birth of a son. Mr. Peterson is manager of the Bakersfield Building Materials Company.

RETURNS FROM NORTHWEST TRIP

T. P. Hogar, Jr., of the T. P. Hogan Co., Oakland, returned recently from a 10-day business trip to the Northwest. Mr. Hogan made the trip by automobile, and was accompanied by his brother-in-law. He traveled north on the Pacific Highway and came back by way of the Redwood Highway. While in the Northwest he visited Portland, Tacoma, Olympia, Aberdeen and Hoquiam.

November 9,1932

Mr. Jack Dionne, California Lumber Merchant. Central Building, Los Angeles, California.

My dear friend Jack:

On behalf of the Board of Directors, the Membership, and myself personally, as President of the California Retail Lumbermen's Association, I wish to thank you very much for your very interesting talk and entertainment at our luncheon.

Yours very truly,

CALIFORNIA RETAIL LUMBERMEN'S ASS'N.

H. A. Lake, President.

ATTENDS CONVENTION

J. Walter Kelly, district sales manager, Chas. R. McCormick Lumber Co., San Francisco, attended the annual convention of the California Retail Lumbermen's Association, held in Los Angeles, November 3, 4 and 5. Before leaving for home Mr. Kelly attended the U. C.-U. S. C. game at the Olympic Stadium.

VISITS SO. CAL. AND ARIZONA

Al Nolan, Western sales manager, The Pacific Lumber Company, San Francis'co, left November I for a three weeks'trip to Southern California and Arizona points. He attended the annual convention of the California Retail Lumbermen's Association in Los Angeles November 3-5, and took in the California-U. S. C. game, November 5.

SPENDS VACATION IN SOUTHERN CALIFORNIA

Arthur F. Fischer, Manila, Director of Forestry in the Philippine Islands, is a Southern California visitor and is sojourning at San Diego.

, LUMBERMAN ELECTED SUPERVISOR

Ollie Mapes, of North Sacramento, Calif., has been elected supervisor of the fourth district of Sacramento County. Mr. Mapes is owner and manager of the Mapes Lumber Company.

HAROLD PLUMMER VISITS LOS ANGELES

Harold Plummer, San Francisco, sales manager of the Union Lumber Company, was a visitor at the company's Los Angeles office around the first of the month. He also attended the annual convention of the California Retail Lumbermen's Association.

WILL FURNISH LUMBER FOR HETCH.HETCHY PROJECT

The city and county of San Francisco has awarded a contract to the E. K. Wood Lumber Company covering 2,500,000 feet of lumber for use in the Hetch-Hetchy work to be delivered over a period of a year. The lumber will move to Livermore, Calif., on a special freight rate granted to the municipality by the Southern Pacific Company, from Cottage Grove, Oregon, to Livermore. The lumber will be furnished by the J. H. Chambers Lumber Company of Cottage Grove.

FOR SAFETY'S SAKE

Firee cost rnoney. Even with ample inrurance they reFrerent a heavy losr. \!(re endeavor by erpert counrel to prevent 6res for our policy-holderr. If you do have a fire, adjustmenu are fair and paytnenu pronpt. And our rubstantial dividen& protec! againrt exce$ive cost.

Ask any o! our companies ulnt that mutual interest meons itt protection and soving.

Gcrnllurfrclrrrnlrtrd fu hrlcrltrtrrt lrmculrrr rf hrnrcGorrrr d Vuf,rn OSr ludr|l, Ofb blluhdrnobrd Xrnlnrm ft|rd Rlt hrrucrGoleul rf Aodrdc cf habllo8.' hd. lctd.. YrL lb hrlrr Xrhrl Phr ?orylnje lnLrrnr lsruocrrpur d hdfinbrnncr.rf i.rx,Ir-. ltlbl&ll+h

Retailers' Annual Convention

(Continued from Page 14)

"It must be apparent to every man here, especially if his books are closed for 1931 operations, that to continue to sell on a basis which fails to cover a proper overhead burden plus a reasonable profit, can lead only to disaster. This is all elementary true-you know it, you agree it is so. You listen to speakers, even orate yourselves, write articles and adopt resolutions against profitless sellers and chiseling buyers, and then go right ahead yourselves goug-

level we ever dreamed were possible. This can be done, has been done, and is being done, and the men who are doing it have sense enough to refuse to join the lunatics. They keep clear of sales which do not carry a profit in addition to burden. The management of such concerns will not tolerate any salesmen with the price complex.

"What we need is courage to face facts, character to stand by sound principles, a militant personal honor in

ing and chiseling with such vigor that there is hardly a man or an industry left untainted with some phase of this mania for self-destruction.

"We are in hot water most of the time trying to keep out of hot water. If we intimate to a supplier that his price is too low and suggest that we are not yet looking for charity nor to be haled into court for contributing to the delinquency of a bidder, he will come running in next time with his cost sheets and want us to tell him the price he should quote. So we get nowhere along those lines.

"The prqsent chaos in commodity prices, the wholesale scrapping of preconceived notions as to manufacturing and distribution methods and practices, is, of course, painful and upsetting to all of us. But our job as American men of energy and courage is not concerned with letting our emotions govern our outlook or submerge our judgment under any set of conditions. The wailing wall may serve its purpose in Jerusalem, but can serve no good purpose here.

"Our job is to clean house, reduce costs down below any

Convention

our dealings, a keener sense of individual responsibility in our human relationships."

Friday Noon

The Frolic luncheon for men only was held at the Alexandria Hotel on Friday noon with a large attendance. Kenneth Smith acted as master of ceremonies. Paul Hallingby extended greetings to the visiting lumbermen attending the convention. Kenneth Smith read a telegram of greetings from the Sawtelle chamber of commerce, and in appreciation of the civic activities in that community by A. J. Stoner of the Sawtelle Lumber Co., the chamber presented him with a beautiful present. Mr. Stoner responded very fittingly in appreciation of the gift.

In introducing Jack Dionne, publisher of "The California Lumber Merchant," Mr. Smith said that he has branched out from his editorial writings and is now a full-fledged author, having recently published "Cullud Fun," a compilation of some of his famous negro stories. Jack, who always has a fund of stories on hand, told several of his favorites that were greatly enjoyed by the gathering.

Valter S. Spicer H. H. Spaulding Attended

t. F. Vright Onie V. Ham.ilton

C. E. Bonestel

Friday Afternoon

C. W. Pinkerton, Whittier Lumber Company, Whittier, presided at the afternoon session.

' A d.b"t" of the Trust Deed Law, which was State Proposition No. 3 on the November 8 ballot, opened the afternoon business session. Leslie H. Kranz spoke in favor of the amendment, while former Senator Harry Chamberlin spoke against it. Both sides presented their arguments in a very convincing manner, and the speakers were given a fine round of applause at the conclusion of the debate.

C. H. Wade, president of the Twelfth District Federal Home Loan Bank at Los Angeles, presented the workings of the Federal Home Loan Banks. The dealers were interested in knowing how long before the construction in-

John C. Cremer, Manager of Lumber Research, Inc., of Seattle, Wash., was the last speaker of the afternoon session. He stated that after makinq a trip over the country he found that new'innbvations in merchandising were not' proving profitable, and that lumbermen were finding that the road to profit in many cases lies in going back to the old principles on which the lumber industry was builded.

Friday Evening

The annual banquet and dance was held in the ball room of the Hotel Alexandria on Friday evening. During the dinner hour, F. Dean Prescott took the stage and paid Harry A. Lake, president of the Association, a splendid compliment in behalf of the association for their appreciation of his fine work and efiorts during the past year. Mrs.

dustry would feel beneficial results from this agency, and Mr. Wade answered many questions regarding the operations of the Home Loan Banks.

Dudley Chandler, Credit Material Dealers' Credit Association, and C. W. Pinkerton addressed the meeting on legislative matters of importance to the building industry.

A motion presented by Jerry Sullivan, and seconded by E. T. Robie, opposing State Proposition No. 3 for abolishing trust deeds was unanimously passed. The convention also went on record as opposed to the Uniform Mechanics Lien Law as the present Mechanics Lien Law is better adapted to the dealers' needs than the new law; the motion was presented by E. T. Robie and seconded by Henry M. Adams.

Fine Cabinet \7oods -

Floorins

Lake was presented with a beautiful bouquet of flowers. Following the dinner, dancing continued until midnight.

Saturday Morning

Harry A. Lake was re-elected president of the Association at the Directors' meeting on Saturday morning. E. T. Robie, vice president of the Northern District; Earl Johnson, vice president of the Southern District, and Ross Blanchard, treasurer, were also re-elected to serve for the ensuing year. Balancing the Association budget was also given consideration at the meeting.

Saturday Afternoon

On Saturday afternoon, many of the lumbermen attended (Continued on Page 22)

A. I. Russell R, T. Gheen.

L. S. Turnbull

C, M. Cooper Attended Convcntion

Retailers' Annual Convention

(Continued from Page 21)

the annual football game between the University of California and the University of Southern California at the Olympic Stadium, Los Angeles.

The following resolutions were adopted:

RESOLVED, that the California Retail Lumbermen's Association in convention assembled do extend by this resolution their appreciation of the help and cooperation of the advertisers who have taken space in the Year Book and to the exhibitors who have contributed to the success of this convention.

our appreciation and thanks for the donations of the badges for the delegates to this convention and for the assistance of a clerk at the registration .desk.

RESOLVED, that the Secretary be instructed to write to the lumber retail papers a letter of appreciation of the publicity which they have given, making for the success of our convention.

RESOLVED, that the convention here assembled by rising vote express their thanks and appreciation of the tireless work of the program committee, consisting of Mr.

RESOLVED, that the Secretary of the Association be instructed to write a letter of appreciation to the management of the Hotel Alexandria for the assistance extended to us in the furnishing without cost meeting rooms and committee rooms for the sessions of this convention and also the many courtesies extended throughout the sessions of this convention to the delegates.

RESOLVED, that the Secretary be instructed to write to each of the speakers a letter of appre,ciation, thanking them for their valuable help in giving to this convention interesting and constructive discourses on practical methods that may be pursued in the establishment of our industry on a more satisfactory basis.

' RESOLVED, that the Secretary be instructed to write a letter of appreciation and thanks for the financial assistance in the matter of contribution of money to our conveirtion fund from each of the following cement companies:

Riverside Cement Company

Monolith Portland Cement Company

California Portland Cement Company

Southwestern Portland Cement Company

RESOLVED, that we extend our thanks and appreciation to Mr. Kenneth Smith for conducting the program of the noonday frolic luncheon for the delegates and visitors to this convention.

RESOLVED, that the Secretary be instructed to write to the Chamber of Commerce of Los Angeles, expressing

RESOLVED, that this convention here assembled do express their appreciation and thanks for the valuable and untiring work of the standing committees who have functioned for the past year.

RESOLVED, that we express our approval and appreciation of the organization during the past year of the California Wholesale Lumber Association, headed by its President, Mr. Frank O'Connor, and that we personally express to Mr. O'Connor our appreciation of his cordial cooperation in attending various group organization meetings throughout the state.

RESOLVED, that we extend to the California Redwood Association our appreciation of their friendly cooperation with the organized groups in the various localities and the beneficial results to our industry in cooperating with our Lumber Relations Committee.

RESOLVED, that we extend a vote of appreciation to the Western Institute of Trade Secretaries for their consistent and untiring efforts in working out the mutual problems of our stabilization program.

RESOLVED, that we recognize the progressive steps for the advancement of our industry in the organization of the California Lumbermen's Council and recommend to our members a careful study of the program of the Council.

(Continued on Page 25)

H. G. Larrick terry Sulliuan, Ir.

F. Dean Prescott

Paul Hallingby, Mr. C. W. Pinkerton and Mr. Earl Johnson.

L. R. Byers Auended Convention

NOW'S THE TIME TO START TO BUILD

Digging is cheaper, foundations are cheaper i Now's the time to start to buitd. You buy lumber for nothing, they throw in the roughing, i Now's the time to start to build.

Get an architect that's almost starvingHe'll make your plans and specs for just a farthing; tf you're in a hurry you u/on't have to worry For now's the time to start to build.

Bricks are now cheaper, cement is now cheaper, i Now's the time to start to build.

$oofing is caving, in glass there's a saving, ', Now's the time to start to build.

Fifty contractors will gladly do your bidding, You can pass the good ones up for one that's skidding, If profits l,ook quite dim, the subs will all help him, Now's the time to start to build.

Plumbing is cheaper, wiring is cheaper, Now's the time to start to build. Labor is active, terms are attractive, Now's the time to start to build.

There will come a day when prices will be higher, Now's the time to open up and be a buyer, And if you are craving, to make a big saving, Now's the time to start to build.

Ralph Gross in Atlantic City Realtor.

"THE JOKE OF THE MONTH'|

(Contributed by a lumberman)

A Retail Lumber Dealer is a man who knows a Great Deal about a Very Little, and who goes on knowing More and More about Less and Less until finally he knows Practically Everything about Nothing.

A Wholesale Lumberman is a man who knows a Very Little about a Great Deal, and keeps on knowing Less and Less about More and More until finally he knows Practically Nothing about Everything.

IN XANADU

In Xanadu did Kubla Khan

A stately pleasure'dome decree: Where Alph, the sacred river, ran Through caverns measureless to man Down to a sunless sea.

-Samuel Taylor Coleredge.

A PRAYER FOR HOME

We thank Thee for this place in which we dwell; fd the lsvethat unites us; for the peace accorded us this dayi for the hope with which we expect the morrow; for thf health, the work, the food, the bright skies that make oup lives delightful; for our friends in all parts of the eart$ and our friendly helpers in this foreign isle. Give us couri age, and gaiety, and the quiet mind. Spare us to ouf friends, soften us to our enemies. Bless us, if it may bel in all our innocent endeavors. If it may not, give us thi strength to encounter that which is to come, that we bc brave in peril, constant in tribulation, temperate in wrath and in all changes of fortune, and down to the gates of death, loyal and loving to one another.Robert Louii Stevenson.

POOR ADVERTISING COPY

William Wrigtey was once dissatisfied with his adveri tising copy, and said so to Barron Collier.

"What is your gum flavored with?" asked Collier. "Spearmint."

"Then why show a bulldog tearing the seat out of 4 tramp's pants? and the phrase, 'Don't cheu' the rag-chew Wrigley's Gum?' Why not advertise Spearmint?" And he DID.

POLITICIAN AND STATESMAN

A politician thinks of the next election; a statesman of the next generation.-James Freeman Clarke.

FRIENDSHIP

If a friend of mine gave a feast, and did not invite me to it, I should not mind a bit. But if a friend of mine had a sorrow and refused to allow me to share it, I should feel it most bitterly.If he shut the doors of the house of mourning against me, I would move back again and again and beg to be admitted, so that I might share in what ! was entitled to share. If he thought me unworthy, unfit to weep with him, I should feel it as the most poignant humiliation, as the most terrible mode in which disgrace could be inflicted on me. He who can look on the loveliness of the world and share its sorrow, and realize something of the wonder of both, is in immediate contact with divine things, and has got as near to God's secret as anyone can get.-Oscar Wilde.

Retailers' Annual Convention

(Continued from Page 22)

RESOLVED, that our Legislative Committee be requested to carefully survey the movement on the part of the National Joint Committee.for the revision of the bankruptcy law and that the Legislative Committee be requested to render to the Board of Directors of this Association at their next regular meeting after January lst, a report and a recommendation for action of our State Board.

RESOLVED, that we render tribute by standing vote in silence in the honor and memory of Mr. A. C. Bowers of Anaheim, recently departed, who had long been with us and rendered throughout the years valuable contribution of'personal service and advice for the benefit of the retail industry in our state, and that our Secretary be instructed to write to the family of our departed friend a letter of condolence.

RESOLVED, that we express to our Secretary, Mr. D. C. Essley, a hearty vote of thanks for the efficient service he has rendered throughout the year and for his ever genial spirit.

RESOLVED, that we express our appreciation to the Vice Presidents of this Association, Mr. E. T. Robie of the northern district and Mr. Earl Johnson of the southern district, for the untiring efforts which they have contributed in looking after their respective districts, attending direc-

TAIN.GS You Want To Rernember About CEDAB

Cedar u ured for clorct linilg murt havc ccrtain cherectcrirticr to bc 1007o edeptrblc.

I.-RED HEARTWOOD

Good ccd.r dct l|nh3 m.t hrn r blrL porcatrto ol rcd hsrtwcod. rBrcwa'r Supcr- c.du L bb nqo q nan nd hcrrhroo&

2._OL CONTENT

Th. oll cot ot ol fod cadrr nurt bc h|3h r u to hsn cePlctc noth rcPclling qudl' dc. rBwa'r Srocrccdar tr r|||rrut d lt l|/|y'o noth ropdllng dl otaL

3.-BEAUTY

Tho gah oa c.drt vood nu.t bc rtrncdrc to bnn ilt rtor bcruty. rlrhllad SuPcrudar llnrd ctetr m wldcly Lrown tor thGtr &cretirc bau$.

WRTTE FOR DETAIIJ

tors' meetings and the many group meetings for the advancement of our state program and the good of the industry.

RESOLVED. that the members of the California Retail Lumbermen's Association express to Mr. Harry A. Lake, its honored and beloved President, our most hearty approval and appreciation of his administration during a period in which great uncertainties and complex problems have prevailed, and that we give him by rising vote, an expression of thanks for his untiring efforts and unselfish devotion in the leadership of the retail lumber industry of California.

Ladies Entertainment

The committee arranged an enjoyable program for the

ladies attending the convention. Following luncheon Thursday noon, they spent the afternoon making a trip through one of the large moving picture studios. Friday noon, they enjoyed luncheon at the Ambassador Hotel with a bridge party in the afternoon. The annual banquet was held on Friday evening.

(Continued on Page 26)

E. J. Strnta & So Is Aryrla J. E. Hlsriu Lbr. Co., Su Fruclrco Stnbla Herdmod f;o. Oelland

t. E. Peess A. L. Hoooer Attended Convention

Retailers' Annual Convention

(Continued from Page 25)

Socretaries' Meeting

On Friday morning, prior to the convention business session, the secretaries of the various lumber groups held a meeting when they exchanged information regarding association activities and lumber conditions in the various sections of th-e state.

Exhibits

One of the special features of the convention was the lumber and building material exhibits located on the mez-

Attended Convcntion

zanine floor of the Hotel Alexandria, to which the general public had been invited to visit. The following firms ha<l exhibits: Hammond Lumber Company; ?araffine Companies, Inc.; United States Lime Products Corp.; Fix-Tex of Southern California; Pryne & Co., Inc. ; Truscon Steel Company; The Celotex Co.; Masonite Corp.; and The Lumbermen's Service Bureau.

Registration

H. M. Adams, Henry Adams Lumber Co. ... .Anaheim

Noah Adams, Noah Adams Lumber Co. Oakland

Jl"k Q. {llgn, Riverside Cement Co.. . Los Angeles

4rs. J. C. Allen . Los Angeles

Chas. C. Adams, Chas. C. Adams Lbr. Co.. San Bernardino

Mrs. Chas. C. Adams . San Bernardino

W-. J. Anderson, Blue Diamond Co., Ltd. Los Angeles

A C. Baker, Northwestern Mutual Fire Assn.. Los Angeles

Mrs.,A. C..Baker Los Angetes

Arthur Bevan, Red Cedar Shingle Bureau Seattle

C. E. Bonestel, Peoples Lumber Co. .. .....Ventura

Mrs. C. E. Bonestel .....Ventura

F. L. Bauer, Bauer Lumber Co., Ltd. Cgmpton

Alberta R. Brey .....Porterville

E. H. Biggs, IJnion Lumber Co... .....Los Angeles

Glenn I. BillheimeJ, Pasadena Lumber Co. ......Pasadena

Miss M. Ball . Porterville

M. D. Bishop, Coast Counties Lumbermen's Club. Watsonville

Mrs. Merle D. Bishop , .Wat+ortville

E. M. Birdsall. .. Lcis Angeles

Roscoe Blanchard, Blanchard Lumber Co.. No. Hollywood

Francis E. Boyd, Boyd Lumber & Mill Co...Santa Birbara

H. W. Brown, Celotex Company, The .. Los Angeles

Robert Cameron, Marin County Assn. . .Mill Valley

Milo V. Chapin, Montebello Lumber Co. ......Montebello, Fred A. Chapin, Fred A. Chapin Lbr. Co...San Bernardino, Mrs. Fred A. Chapin San Bernardino

Mead Clark, Mead-Clark Lumber Co. Santa Rosa

Mrs. Mead Clark . Santa Rosa

E. H. Clay, Celotex Company,'The .Los Angeles

{. S._Qoryling, Dixie Lumber & Supply Co.....San Diego

Mrs. W. S. Cowling .San Diego

John V. Creath, Central Coast Lumber Yards. Morro Bay

J. L. Dart, Calif. Portland Cement Co. . Los Angeles

Jack Dionne, The California Lbr. Merchant..Los Angeles

F. G. Duttle, Sterling Lumber Co. .. ... .Oakland

Mrs. F. G. Duttle .....Oakland, Wm. Harrison Enlow, Hammond Lbr. Co.. Watsonville

Mrs. Helena I. Enlow ..;.. ...Watsonville

Frank L. Fox, Fox-Woodsum Lumber Co.........Glendale

A. A. Frost, Frost Hardwood Lumber Co. San Diego

W. P. Frambes, Masonite Corp. .....Los Angeles

C. C. Ganahl, C. Ganahl Lumber Co.. Los Angeles

Ernest Ganahl, Grim-Ganahl Lumber Co. .Anaheini

R. T. Gheen, C. D. Johnson Lumber Co.. Los Angeles,

C. D. Gibson, San Bernardino Lumber Co.. .San Bernardino

Mrs. C. D. Gibson San Bernardino

OleGohlke,Geiblumber Co. .. ....Carlsbad

Frank N. Gibbs, Gibbs' Luniber Co. .. .. ..Anaheim

M. R. Gill, Union Lumber Co. . Los Angeles

E. A. Goodrich, Union Lumber Co. .I-os Angeles

H. A. Graham, H. A. Graham Lumber Co.. Long Beach

Harry Graham, Pioneer Paper Company. Los Angeles

C. H. Griffeo, Jr., California Redwood Assn.. San Francisco

Mrs.C. H. Griffen,Jr. ... .....San Francisco

(Continued on Page 29)

A, I, Stoner Elmore King

R. McCormick Lumber

Francis Bi Boyd .H'enry M. Ailans

Celotex Co. Have Attractive Exhibit at Retailers' Annual Convention

One of the interesting exhibits at the annual convention of The California Retail Lumbermen's Association held at the Hotel Alexandria on November 3, 4, 5, 1932, was the entire line of products displayed by The Celotex Co. These included their Standard Building Board and Lath; Celotex Tile Board; Celotex Green Label Board, and Celotex Hard Board and Panel Board.

HILL et UOBTONT Inc.

lVholesalers and Jobbers

Dennison Street Wharf - Oakland, Calif. and Northern California Ageno for Booth-Kelly Douglas Fir Lumber

IT TOU DON'T TNAIDE WTTII U8 WT EOTE LOSE

Our Motto: "Promise Less-Do More" Catl ANdover 1077

One counter of the display, as noted in the above illustration, is built of r/a inch Hard Board, while the other counter is made from fu inch Panel Board. All these Celotex products, with the exception of Green Label Board, are manufactured under the exclusive Ferox Process treatment.

An interesting feature of the exhibit was the guessing contest as to how many nails were contained in a small Celotex panel which was displayed on the counter and shown at the right in the illustration. L. K. Leishman, of the Crown City Manufacturing Company, Pasadena, Calif., was the winner of the two dollar cash prize, his guess being 185, while the actual number of nails in the panel was 184 Over 15O took part in the contest.

L. J. Hackett, Los Angeles, West Coast manager of The Celotex Co., and several of their field men were in attendance at the exhibit during the convention.

JOINS ASSOCTATTON

Tacoma Lumber Sales Agency, with offices in Tacoma and Los Angeles, has become a member of the California Wholesale Lumber Association.

The Celoter Co. exhibit at the annual conaention ol the California Retail Lwnbermets Association.

California Building Permits For October

CityLosAngeles.... ..........$

*Included in Los Angeles totals.

Retailers' Annual Convention

(Continued

P. G. Galle, 'Western Luurber Co. . Rbedley

Mrs. P. G. Galle .ReedleY

Lew J. Ifackett, Celotex Company, The Los Angele,s

Ross -E. Hall, Century Lumber Co. . Long Beach

J. F. Justice, Hammond Lumber Co.. Portland, Oregon

Paul Hallingby, Hammond Lumber Co. ..'...Los Angeles

Mrs. PaulHallingby .....LosAngeles

f.rom Page 26)

W. G. Hamilton, Holmes Eureka Lutnber Co.. Los Angeles

S. J. Hathaway, Sunkist Lurnber Co. . Monrovia

Arthur C. Hayward, Homer T. Hayward Lbr. Co.. Salinas

Sam T. Hayward Lumber & Investment Co... .....LosAngeles

Geo. E. Houmes Los Angeles

Orrie

Mrs.

SYNTRON MOTORLESS ETECTRTC HAIIIIEBS

t'Oolythe Piston movest'

Y, to 2-inch Drilling Capacity

T7eights 1o to 20 lbs.

Priced at f 100.and up.

Eteetrlc Drltlr, All Slzcr

Portablc Gr{nder end Bcnch tlr!rcr

Gmccete Surt eers

Strend FterlDle Sheltc and Equlpncrrt

ElcccrtcHand Sewr

Sendem. Pollrherc Butlcr3

W. F. Hayward, Pacific Coast Mfg. Co. ..... . Santa Clara

J. W. Heinecke, J. W. Heinecke Lumber Co...... 'Ontario

E. W. Hemmings, California Redwood Assn.. Los Angeles

Fred Holmes, Holmes Eureka Lumber Co...San Francisco

A. L. Hoover.... ..Los Angeles

R. W. Hunt, Weyerhaeuser Sales Co.. San Francisco

Earl Johnson, Johnson Lumber Co. .. .....Pasadena

Mrs. EarlJohnson ....Pasadena

J. Walter Kelly, Chas. R. McCormick Lumber Co. ....San Francisco

Arthur H. Kelly, A. H. Kelly Lumber Co. ..Visalia

E. W. King, King Lumber Co. . ' Bakersfield

Robert Kimble, Jr., Valley Lumber Co. . Hanford

Mrs. Robert Kimble, Jr. ..Hanford

Mrs. James C. Kimble ..Visalia

A. A. Kayser, \Mest Coast Lumbermen's Assn.. Los Angeles

R. R. Leishman, Calif. Redwood Assn. ' Los Angeles

G. V. Learned, Tri-City Lumber Co. ......Hermosa Beach

H. A. Lake, Garden Grove Lbr. Co. ..Garden Grove

M. S. Lopes, Calif. Wholesale Lbr. Assn. ' .!-ot Angeles

Chas. B. Lyons, Hammond Lumber Co. ......-Los Angeles

Mrs. Chas.B.Lyons ..'.'LosAngeles

Henrv Laws. Henry Laws Co., Ltd. . Santa Rosa

Leslie G. Lynch, Pitten Blinn Lumber Co.. Los Angeles

Lathrop K. Leishman, Crown City Mfg. Co.. Pasadena

D. E. tiggett, Liggett Lumber Co.. . - Santa Ana

H. G. Lirrick, The Lumber & Builder Supply Co. ....Solano Beach

T. E. Martin, The Calif. Lbr. Merchant Los Angeles -Stanley

C. Moore, Fir-Tex of South. Calif... Los Angeles

Glen M. Miner, Whiting Mead Co. ... .:.San Diego

Iason C. McCune, J. H' Baxter & Co.. .I os Angeles

"Chas. L. March, Himmond Lumber Co.... .Madera

Mrs. Chas. L..March ...Madera

Paul M. P. Merner, Merner Lumber Co.........Palo Alto

Mrs. PaulMerner ....PaloAlto

H. E. Milliken, Viney-Milliken Lumber Co'......Covina

M. H. McCall, Union i.umber Company. " ' ' ' Los Angeles

(Continued on Page 30)

L. A. Sterett E, B. Culnan

A. I' Nolan Attended Convention

Harry Graham Paul M. P. Merner

W. Hamilton. Lumbermen's Service Bureau San Diego

Orrie W. Hamilton , San Diego

CLASSIFIED ADVERTISING

Rate---$2.50 Per Column Inch.

LUMBERMAN WITH MANAGEMENT AND EXECUTIVE ABILITY OPEN FOR POSITION

California lumberman rvith executive ability arrd with lifteen years practical experience in the loggir:g, mill, wholesale and retail ends of the business is open for a position with a progressive lumber company where responsibility and initiative is essential. Position must have good future prospects. At present employed and for the past ten years has been manager and sales manager of large metropolitan wholesale and retail yard in California. Extensive acquaintanceship with lumber executives, manufacturers, wholesalers and retailers on the Pacific Coast. Will consider going to Orient, Central or South Ainerrcan countries. Ad-diess Box C-458, Care California tumber Merchant.

WANTS TO PURCHASE

Want to make bonnection rvith Portable Saw Nlill in Southern California for the purchase of complete output of lumber, from 10,000 to 15,000 feet of lumber per day. Address California Lumber Merchant, I3ox c-459.

EXPERIENCED OFFICE MAN WANTS POSITION

Young man with several years' experience in Los Angeles lumber office rvants position. Expert stenographer and typist and familiar with all branches of oftice work. 27 1'ears of age. Will appreciate an interview. Address Box C-460, The California Lumber Merchant.

POSITION WANTED

As branch yard manager of assistant manager, by married man 39 years of age, 3 years as bookkeeper in bank;9 -vears branch yard manager in middlewest, 6 years local experience, farniliar with all office details. Can take materibl lists fronr blue prints; good at selling and collecting; alrvays able to get a profit. Local references given. Want to connect with progressive concern. Write Box C-461, California Lumber Merchant.

MILLWORK SUPERINTENDENT AND DRAFTSMAN

Nlight invest in good plant; estintator; 20 years' experience; 10 years superintendent. Can contact architects and contractors ; age 37. Address lfox C-462, California Lumber Merchant.

Retailers' Annual Convention

(Continued f

A. A. Maas, The Lumber & Builders Supplv Co. . Encinitas

Val B. Nygaarcl, lJlue Dianron<l Co., Ltd. Los Angeles

A. J. Nolan, The Pacific Lbr. Co. . San Francisco

Frank J. O'Connor, Calif. Wholesale l,umber Assn.. ...SanFrancisco

Paul E. Overend ....Sacramento

S. L. Pan'ser., Celotex ComPany-,'fhe . Los Angeles

J. H. Peterson, \!'est-King-Peterson Lutnlter Co, .San Diego

H. P. Plummer, Union Lumber Companl'. San Francisco

C. A. Pontius, Haurmond Lun.rl>er Co.. Riverside

Mrs. C. A. Pontius Riverside

A. Price, Patten-Blinn Lumber Co.........Los Angelcs

li. Dean Prescott, Vallel'Lunrber Co.... ....Irresno

Mrs. F. Dean Prescott... .....Iiresncr

I.-. K. Peil, San Joaquin Lumberrnen's Club ..Fresno

NIrs. Ii. K. Peil Fresno

J. E. Peggs, W. R. Chamberlin ct Co.. San Francisco

Sarn J. I'iercr', Johns-I'Ianville, Inc. .San Francisco

A. J. Russell, Santa Fe Lurnber Co.. San F-rancisco

Ii. T. Robie, Auburn Lumber Co.... .Auburn

W. F. Ilugg. Shattuck-Ilugg Lurnber Co.. ..Upland

Mrs. \\r. F. Rugg Upland

S. P. Ross. Ccntral Lun-rber Co. Handforcl

E. P. Ruth, Reedlc,r' Lunrber Cr-,. .. ..Reedler'

l3ill Sampson, Sampson Co. Pasadena

Roy L. Sandefur, Dill Luml>el Co. . .....Arlington

\,'Irs. H. Spaulding Hernet

L. C. Sruull. Rilerside Ccurcut Co. .I-os Angele-. Fred Schaer, Pioncer Pape r Courpan,r' San Diego

>m Page 29)

H. H. Spaulding, H. H. Spaulding ....Hemet

I-. A. Sterett, Millwork Institute of California......Fresno

I)an Strite, Hammond Lumber Co. . Los Angeles

Mrs. Dan Strite Los Angeles

Walter S. Spicer, Newport lleach Lbr. Co...Nervport Iliach

E. Steffensen, Orange County l.rrmbermen's Club Santa Ana

Il. If. Servarcl, Doll>eer-Carson Lnmber Co.. Los Angeles

Virgil G. Schoeneman, Citizens' Lbr. Co. .. ..Selma

X{rs. Marguerite Schoeneman ...Selma

A. T. Show Los Angeles

KennethSmith LosAngeles

A. J. Stoner, Sawtelle Lurnber Co.. West Los Angeles

Mrs. A. J. Stoner ...West Los Angeles

Jerry Sullivan, Sr., Western Lurnber Co.........San Diego

Jerry Sullivan, Jr.,'Western Lumber Co........ .San Diego

Jas. A. Stapleton, Weyerhaeuser Salcs Co...San Francisco

H. II. Shattuck. Shattuck I-unrl>cr Co.... ..Ontario

NIrs. H. M. Shattuck .....Ontario

Frederick L. Sayre, Sterling Lnmber Co.........Oakland

Mrs. F. L. Sayre Oakland

I-. S. Turnbull, Shevlin Pine Sales Co.... .....Los Angeles

H. F. Vincent, E. K. Wood Lumber Co. San Francisco

J. tr. Wright, Brel'-Wright Lumber Co.. .Porterville

N. \\:hitacre, N. \Vhitacre & Son E. Los Angeles

trfrs. Whitacre .. ..Los Angeles

Stnart Work, T. A. Work Lumber Co. Nlonterey

I:red A. \\ritmer, Ilonterey Lurnbermen's Club . ....Pacific Grove

A. D. White, Inlanrl Iimpire Institute Ontario

H. I.l. Whittcrnorc, IJcnson T,umbcr Co. San Diego

W, T. Wallacr:, ll:rrnrrrourl ],unrlrt.r ('r,.. .. .Sarr Iirancisco

C. G. Ward, ljarr Lnmber Co. .. ..Santa Ana

Interior

'We carry the largest and best assorted stock of Plywood west of Chicago. Our well assorted stocks, our well known dealer policy and our central location guarantee the lcind of service you demand. Progessive lumber merchants should carry these quality products. Familiarize your trade of the advantages of using Plywood. For remodeling and modernizing they are real economy.

Also a Complete Line of Pressed W ood Mouldings SEND