KUSHTY
Product Offering
Kushty Community - Blog Page Sitemap - these two sections will be discussed in the marketing campaigns in further detail
In the first 18 months of launch, an exclusive limited-edition collaboration with a men’s mental health charity will be created to see the hype and popularity of the product. As Kushty grows, a standard basic collection will be made permanent featuring the most popular silhouettes.
Packaging Labels
KUSHTY Hoodies: £55
KUSHTY Oversized Tees: £35
Kushty Wellbeing - Support Page
A page dedicated to offering support and advice to anyone who needs it. It ranges from small questions to immediate help and further professional support to let men know it is okay.
Clothing labels
Created using high quality sustainable cotton, the collection will come in in a selection of colourways and sizing ranges from XS to XL to target the everyday young man. Clothing and Laundering labels will have “how are you” and “you are not alone” printed onto them to provide a more personalised experience and to aid the individual to think about their feelings throughout the day.
HOW WE WORK
Kushty is split into three segments, from impactful capsule collections, to helpful resources and on and offline experiences to help create conversation around mental health and positivity. The online experience has been designed to fit perfectly with the consumers need for a frictionless experience (Stott and Walker, 2018).
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