Peckham
01: POP UP EVENT
A three-day multi-purpose, educational, fashionable, and interactive pop up and fundraising event at Copeland Park, Peckham between Wednesday 8th June 2022 and Saturday 11th June 2022. Tickets cost £10.00. The proceeds of each ticket sold (£1) will be donated to HUMEN to raise awareness for mental health charities.
To increase awareness and interest into the brand story and website, whilst offering the limited-edition collection to consumers. It is said that opening a new store can “increase traffic to a retailer’s website” (Stott and Walker, 2018). Therefore, this is an opportunity for consumers to be “[exposed] to a brand they may only be able to interact with online” (Compremedia, 2019). Furthermore, it will provide consumers the sensory experience they have been craving as they miss meeting face-to-face (Bell, 2021).
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