Q. Thanks for interviewing with us. Tell everyone who you are and what you do? A. My name is Miguel, I am 35, originally from Venezuela but have lived in London for the past 12 years and I am the creator and Managing Director of Kromo Menswear. Q. Tell us about “Kromo Menswear” and the motivation behind the brand? A. Kromo is a sustainable menswear label founded in London during the first COVID-19 lockdown; all our products are also manufactured in London and we source our eco-friendly fabrics from Italy and Germany. Our minimalist aesthetics focus on comfort, quality and durability. The motivation behind the brand is the amount of waste you can nowadays find in the ocean, mostly coming from plastic and also how much the fashion industry and especially fast fashion contributes to pollution overall. Q. Can you tell us more about the new garments you just released? A. Sure, for our first collection we decided to launch with 4 styles made from 2 types of fabrics, one organic and one regenerated. Our t-shirts and vests are made from bamboo lyocell and our shorts and swim briefs are made from 78% regenerated nylon, better known by its branded name, ECONYL® which is made from retired and abandoned fishing nets and other pre and post-consumer waste like carpet fluff. Each product has taken the name of a city that is very closed to my heart: London (London Essential T-Shirt) - Where I’ve lived the past 12 year and where I have experienced the
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WIB Magazine
