Annual Report 2021 of Creative Industries Styria

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Innovation and creativity have long held a special status in Styria. Having realized that potential from early on, the course was set for the strategic development of this important industrial branch with the founding of Creative Industries Styria in 2007. Since then, the Styrian creative economy has developed extremely positively, earning itself an excellent international reputation.

tries and highlighting the achievements of its members – especially at a time when flexible, quick “out of the box” thinking and acting is more in demand than ever. Creative Voice was originally conceived as a video format in which individual creative professionals introduced themselves, their work and their companies, providing insights into their everyday life and describing how they dealt with the new situation. The series proved highly successful and the format was therefore continued beyond the original theme. More and more companies created their own video clips and a wide range of topics was covered. Dozens of clips can now be seen on the Creative Industries Styria website. The new podcast by Creative Industries Styria is, in a way, a further development of Creative Voice. The medium podcast, the “radio of the internet”, boomed during lockdown. Creative Industries Styria recognized its potential and began production on the podcast “Gespräche über Design, Kreativität und Business” (Conversations about Design, Creativity and Business). In these entertaining interviews, the who-is-who of the Styrian creative scene talk about their work, about trends and topics in the industry and about challenges and solutions in their respective areas of responsibility. By the end of 2021, six episodes of the podcast were aired and made available on all well-established podcast platforms. Design Transfer Cleverly interconnecting design and corporate culture: That is the goal

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of Design Transfer, a three-stage consulting program and flagship project of Creative Industries Styria. Targeted and solution-oriented design is the be-all and end-all for modern companies to shine with innovative concepts and to be able to prevail over the competition in the future. Design Transfer not only connects creative professionals and companies, the integration of design also gives companies significant advantages, allowing them to unlock their full potential, acquire new customer bases and improve their positioning on the market. In close cooperation with company management, Creative Industries Styria develops individual Design Transfer guidelines and specifically filters out which services are needed in order to optimize strategic decision-making and achieve company goals. Design is becoming an important concept that helps to highlight new perspectives on classic design processes and thus to ensure longterm corporate success. Styrian Products Styrian Products focuses on design and products Made in Styria, raising awareness for good, and therefore internationally successful design. The ever-growing collection of products now includes over 100 exhibits from around 60 Styrian manufacturing companies that have mastered the interplay between the creative and traditional economy. These products come from a wide variety of areas such as furniture and fashion, accessories and tableware, industrial machines and solid wood prefabricated houses, consumer goods

Creative Industries Styria

With its concentrated innovative power, the creative sector managed to react quickly to difficulties throughout the COVID-19 pandemic years and to master the crisis well overall. Our entrepreneurs have shown courage, seized opportunities and contributed decisively to the economic upswing that we were able to achieve last year. As a networking organization, CIS has a significant hand in this success, constantly promoting cooperation between creative companies and businesses from other sectors. My special thanks go to General Manager Eberhard Schrempf and his team for their great commitment. Thanks to their achievements, I am convinced that the Styrian creative economy will continue to enhance its formidable position in the future. Barbara Eibinger-Miedl Member of the Government of Styria responsible for Economics and Innovation


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