Arabian Travel Market 2023 - Official Show Daily - Day 4

WHERE TRADITIONS HAPPEN

WHERE HERITAGE HAPPENS

DAY 4

Standing together

The ATM Best Stand Awards saw Hilton bagging the show’s inaugural Sustainable Stand Award, in recognition of the group’s responsibly designed stand and the team’s commitment to a sustainable future for the hospitality industry

Experts map out the datadriven future of travel

The Travel Tech stage hosted a packed panel discussion on ‘The Main Trends Impacting Travel in 2023 and Beyond’, yesterday. Experts discussed intelligent retailing, challenges and opportunities in the industry, future investments in artificial intelligence (AI) and machine learning, and sustainability.

The session started by highlighting how the pandemic has transformed the travel industry on all levels, driven by customers’ expectations, technology developments, challenges raised by the economy and industry dynamics. Today, data plays a key role in providing better customer engagement, which manifests in enhanced pre-travel experiences. Customers are also increasingly looking for flexibility and want to know how they will be accommodated in case of disruptions.

Panelist Dean Wicks, Chief Flights Officer (CFO), Wego, said that when people search for flights, they get a multitude of options. But what they are really looking for is affordable flights and flexible time choices. “There is a need to use data to do this intelligently, get rid of the clutter and provide customers with an enhanced experience.”

On the other hand, panellist Andy Finkelstein, SVP – Global Agency Sales & Delivery at Sabre, stressed that there are certain data privacy and

sovereignty challenges that the industry needs to tackle.

He said: “The opportunity lies in not just how one provider uses data. The industry needs to put a mechanism in place through which data can be shared across an ecosystem of providers. For example, in the case of a flight disruption, how will a hotelier accommodate the traveller, or what changes can the ground transportation team offer? All this can lead to a hassle-free experience that often leaves travellers today scrambling to make alternate arrangements. Being intentional about it and bringing it together in one place will lead to more insightful decision-making.”

Wicks added that the ecosystem should not just be exclusive to airlines, as the right data platform could offer curated flight options and then move on to recommending hotel options, ground transportation or tours and activities.

“Wego has over 30 million app downloads in the Middle East. We take data from our users to understand customer behaviour. We look at trends, such as if they are looking to purchase insurance or hotels, which helps us understand if and when we can cross-sell. Not every single journey is the same, but we utilise massive amounts of data, machine learning and AI to bring together a product that is personalised.”

Speaker Jason Hooper, Head of Digital Solutions at Dnata, added that AI and machine learning are helping complement the data around customer profiles, and going forward, this is an important investment area for the company. “We have a certain level of AI and machine learning in place today in our online tools that make recommendations based on what other travellers are doing. We have also invested in analytics and a data platform that will assist in predicting future trends and risks.”

Wicks concluded: “We encourage all our employees to be actively involved in the latest technologies, such as ChatGPT. We are also working on plugins for our customer service and are looking at how we can utilise AI tools in every aspect of what we do.

“We are looking at how we can talk to our customers in multiple languages and provide them with accurate responses. Moreover, our content team has been able to produce 10 times the amount of volume compared to what they produced prior to the use of AI. We also have a team of AI engineers who are finding ways to accelerate the growth of everything we do through AI and machine learning. We are seeing massive results and return from it and are working towards doing much more with it.”

ATM 2023: The Main Trends Impacting Travel in 2023 and Beyond

Thailand unveils sustainable tourism plans for 2023

play a key role. The third is the aspect of developing cultural strategies, such as promoting sustainable destinations and local communities, and the last segment is the impact of the environment as a key factor in supporting tourism climate action and promoting land tourism ecosystems.

“With the growing interest of the Middle East market in sustainable travel, shopping, health and wellness activities, we wish to deliver fresh travel experiences through the soft power of Thailand’s 5F tourism: Food, Fight, Fashion, Film and Festival, while highlighting Thailand’s strength in nature and Thainess”.

In 2022, Thailand welcomed approximately 314,882 Middle East visitors, with nearly 100,000 visitors from Saudi Arabia and around 66,000 visitors from the UAE. Visitors from the region have a high average length of stay and daily expenditure. In 2019, UAE visitors had an average length of stay of 11.14 days, while Thailand’s overall average was 9.26 days. The average daily expenditure of UAE visitors was more than US$220, while the overall Thailand average was US$166.

Thailand is showcasing the best of the destination at ATM under the theme ‘Visit Thailand Year 2023: Amazing New Chapters’. The Tourism Authority of Thailand is highlighting the most sought-after experiences in the country, with a special focus on its sustainability, health and wellness offerings.

Yuthasak Supasorn, Governor of the Tourism Authority of Thailand, said that responsible and sustainable tourism will be the main direction for the authority moving forward. He stated: “Earlier this year, Thailand Tourism announced 17 sustainable tourism goals divided into four main categories to be incorporated

Emirates set to soar

as the skies opened again. After 30 years of operating the world’s largest airline and as one of the flagship carriers of the UAE, there simply was no option to sit back and stop.”

In Q1 2023, Dubai welcomed close to five million visitors, already exceeding pre-pandemic numbers. According to Clark, demand will continue to be as robust as it has been recently, and the leisure and hospitality sectors will see a big uptick in the next five to 10 years.

and serviced over the year and beyond. From sustainable development goals, it goes on to sustainable tourism goals, which focus on awareness, education and accessibility. The second main criterion is the socio-economic way, in which the inclusivity and development of local sourcing to waste management

Thailand expects to welcome 25 million visitors this year. In the first quarter of 2023, the country witnessed a 15 per cent increase in tourists from the UAE, following a 30 per cent overall growth in visitors throughout 2022.

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Sir Timothy Clark KBE, President of Emirates Airline, addressed travel and tourism delegates at ATM on Tuesday. Speaking on the Global Stage with renowned aviation commentator John Strickland, Clark discussed the resurgence in passenger numbers that is being witnessed by the airline industry worldwide as well as the opportunities and challenges ahead.

Addressing the performance of Emirates in the post-pandemic era, Clark said: “We used the period during the pandemic to carefully organise our resources and devise a solid plan, which allowed us to kick-start as soon

Clark also touched upon the airline’s sustainability strategy. He said: “The fuel from the aviation industry accounts for two to two and a half per cent of global emissions. As passenger numbers grow, so must our efforts to mitigate our carbon footprint.

“Emirates runs a number of sustainability initiatives across the business. Our first flight using Sustainable Aviation Fuel (SAF) took to the skies in 2017 and, earlier this year, we operated a demonstration flight using 100 per cent SAF. We also recycled 500,000 kilograms of plastic and glass over the course of 2022. As far as we can, we try to offset.”

Sir Timothy Clark

Sardinia eyes UAE tourism market

Sardegna Turismo, the official tourist board of the Italian island of Sardinia, is showcasing the best of the destination at ATM. Represented by Giovanni Chessa, Councillor for Tourism, Handicrafts and Trade of the Sardinian Region, the territory, along with nine local operators and institutions, is welcoming visitors to its stand to discover the destination’s culture, traditions and essence.

With its participation, Sardinia hopes to strengthen the flow of tourists from the UAE. From June, Flydubai will operate three weekly flights to Cagliari, which is Sardinia’s regional capital.

Chessa said: “We are excited to be here at ATM and to have the opportunity to showcase our island, especially after the recent announcement that, from June 22, Flydubai will begin direct flights from Dubai to Cagliari three times a week. Available on Tuesdays, Thursdays and Saturdays, with the option to travel either economy or business, the new flight path to Sardinia can accommodate those seeking short-term or long-term trips.

“Furthermore, UAE citizens can now stay in Italy for up to 90 days visafree, which makes it perfect for those looking to escape the summer heat.”

Italy has long been a popular destination for UAE travellers during the summer months. Around 2.47 million tourists visit the country every year, with Sardinia taking centre stage through several attractions and areas of outstanding natural beauty. From rafting to trekking, boat excursions, kayaking, cycling tours and climbing, the island offers exciting outdoor activities in the wildest settings of the western Mediterranean.

Sardinia is famed for its beautiful 2,000 kilometres of coastline, with stunning beaches and spots for surfers, sailors and divers. There are countless archaeological treasures, including the Nuraghes, which date back more than 3,000 years and are inscribed on the UNESCO World Heritage Site list. For those in search of a gastronomic tour, the destination is famous for its excellent cheeses like pecorino and smoked ricotta.

Sardinia is investing heavily in sustainable development and ecotourism. Its unspoiled nature, biodiversity, natural parks and marine areas have positioned it as one of the richest ecosystems in the Mediterranean.

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Mauritius promotes new campaign

welcoming hospitality. In 2022, Mauritius recorded a total of 45,582 arrivals from the Middle East, marking a significant increase of 22.3 per cent compared to the previous year. The island has been actively promoting its tourism offerings in the Middle Eastern market, and the country’s participation in ATM 2023 is expected to further boost its visibility and attract more tourists from the region.

Mauritius has a wide range of tourism offerings that cater to diverse interests, making it an attractive destination. The island is known for its luxurious beach resorts, offering an idyllic retreat for honeymooners, families and leisure travellers. It is also a haven for water sports enthusiasts, with its crystalclear waters providing opportunities for snorkelling, diving, fishing and more.

The island’s unique cultural heritage, with influences from India, Africa, China and Europe, offers a fascinating blend of traditions, music and cuisine that appeals to culture seekers. Additionally, the country boasts pristine nature reserves, including UNESCO World Heritage Sites.

Mauritius has long been a sought-after destination for travellers seeking a tropical getaway. At ATM this year, the island nation is showcasing its diverse appeal, with its white sandy beaches, turquoise waters, green mountains and vibrant culture, under its latest campaign ‘Feel our Island Energy’.

Arvind Bundhun, Director of Mauritius Tourism Promotion Authority, said: “We are thrilled to be part of Arabian

Travel Market this year. Mauritius has long been a sought-after destination for travellers from around the world, including the Middle East. We look forward to promoting our world-class tourism offerings, sustainable practices and legendary hospitality at the event.”

In recent years, Mauritius has witnessed a growing number of tourists from the Middle East, attracted by its natural beauty, luxurious offerings and

Sani/Ikos Group returns to ATM

Featuring unique beachfront locations across the Mediterranean, the Sani/Ikos Group boasts a rapidly growing portfolio of award-winning luxury resorts. Following its successful participation in ATM for the first time last year, the group returns to Dubai for its second showing during the event’s 30th edition.

“We are very excited about attending ATM and look forward to meeting key partners and sharing our latest developments and ambitious plans,” said Antonis Avdelas, the group’s Chief Sales & Marketing Officer.

“We operate over 3,450 rooms and suites across 12 unique resorts in Greece and Spain, all ranked amongst the best in the world.”

Ikos Resorts will expand its luxury, all-inclusive offering this year with a second property in Spain, Ikos Porto Petro in Mallorca, following

the successful launch of Ikos Andalusia. In proximity to the Porto Petro marina and Mondragó Natural Park, the property will add a total of 319 rooms, suites and bungalows to Mallorca’s hospitality offering.

Ikos Andalusia, the group’s first property to launch in Spain, has also undergone expansion and will reopen this season with a new kids’ club, deluxe pools and restaurants to further enhance the guest experience. In 2024, a second phase will welcome a new collection of luxury villas and more upgrades.

Over on the Greek island of Corfu, the group will raise the curtains on Ikos Odisia later this month. The opening follows the success of the award-winning Sani Resort in Greece, which has become a hospitality destination in its own right.

Avdelas said: “Sani Resort is the ultimate Mediterranean escape offering

excitement, tranquillity and luxury. Set on the unspoiled coast and surrounded by pine forests, the resort welcomes guests to five individual five-star hotels featuring more than 40 restaurants and bars, Michelin-starred menus, boutique shopping and an unrivalled

Mauritius has a strong focus on sustainable tourism, with efforts to protect its delicate ecosystems and preserve its unique cultural heritage. Visitors to the Mauritius pavilion at ATM will learn about the island’s commitment to sustainable tourism practices and its efforts to protect the environment while offering unforgettable experiences to travellers.

range of activities. These include the world-class Rafa Nadal Tennis Centre, Chelsea Football Academy and Bear Grylls Survival Academy – all of which have been big hits with our guests.” VISIT STAND EU1850

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Mauritius

Maldives boosts sustainability efforts

the actions being taken by the Six Senses Laamu resort, which has put in place several steps for sustainable growth and is proactively educating tourists on best practices of sustainability and protecting the coral reefs.

Some of their initiatives include using heat from power generators to heat showers so that extra boilers are not needed. They also challenge suppliers to provide low-plastic or more sustainable options, have installed solar panels around the resort and offer sustainability tours to guests, showing them what they can do back home to reduce their carbon footprint.

welcomed over 1.67 million tourists last year, surpassing initial arrival targets. We have witnessed increasing tourist arrivals from Russia, India and the Gulf countries.

“Year after year, we have witnessed a steady increase in the number of tourists visiting the Maldives from the UAE, solidifying its position as the crucial partner in our tourism sector. Both countries have deeprooted connections that extend far beyond the flourishing tourism industry and share a strong foundation built on mutual Islamic values.”

The Maldives Marketing & Public Relations Corporation (MMPRC/ Visit Maldives) hosted a press conference on day two of the show, where they shed light on the country’s sustainability initiatives. This year, MMPRC is leading one of the largest delegations to the show, with over 200 partners representing 90 travel and tourism establishments.

Maldives is one of the most beautiful places on earth and has one of the largest coral reef systems in the world. However, it is also one of those countries that will get hit earliest by the climate crisis. This would dramatically impact the country’s tourism industry, which contributes over 20 per cent to the GDP.

To illustrate the sustainability efforts in the country, the conference spotlighted

ISO showcases its newest invention

globally, thanks to its IT projects that have benefited the tourism industry.

Markus Kretschmer, Managing Director at ISO Travel Solutions GmbH, said: “We now provide blockchain solutions for the travel industry and for airlines. ISO is one of the first companies in travel IT to promote this fascinating new technology.

“We also have a new system, Atlantic, for companies that sell tailor-made trips and want to allow their customers to create their own individual itineraries. This comes with an easy-to-use customer website and artificial intelligence components in the background to steer the booking workflow of the customer.”

ISO will also shine the spotlight on its proven flagship system, Pacific, which is well-suited for larger tourism companies. New functions have been added to this system, with an enhanced interface and connections.

MMPRC is also focusing on promoting the Maldives in the Middle East, providing opportunities for trade and increasing arrival figures from the region. In 2022, a total of 21,127 travellers arrived in the Maldives from the Middle East.

The press conference was attended by Aminath Shabeena, Ambassador of the Republic of Maldives to the UAE. She said: “Despite the unprecedented challenges presented by the pandemic and recent geopolitical conflicts, Maldives has remained resilient and

Thoyyib Mohamed, CEO and Managing Director of Visit Maldives, shared that, by the end of 2022, the country had almost completely recovered from the pandemic’s impact. He said: “Our arrivals were just two per cent short of reaching the 2019 level, which was a record year for us. This year looks promising, too. At the end of the first quarter, we achieved 21 per cent growth in arrivals compared to the same period last year. Tax receipts from tourism also increased by 28 per cent for the same period.”

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At ATM this year, ISO is showcasing its latest invention. Founded in Germany in 1979, ISO offers software solutions and services for tour operators, destination management companies, airlines and airports in many international markets. The company has been participating in ATM since 1999 and has grown

Kretschmer added: “For ISO Travel Solutions, ATM is a must-visit event. This is the best place to meet the relevant tourism companies in the Middle East and to promote our IT solutions and services that are made in Germany.”

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Explore Global celebrates 25 years of business

2023 marks a big year for Explore Global, the UK-based DMC that provides a comprehensive range of high-quality travel products paired with exceptional service and customer satisfaction. The team is celebrating 25 years of being in business and also marking 15 years of participation in ATM with their very own stand.

Founded and operating in London, Explore Global was established with the aim to provide bespoke travel solutions for corporate and leisure travellers across the globe. The DMC provides inbound travel services to the UK, Europe and America.

Led by Director General Sarab Monib, the team is showcasing its expertise in luxury accommodation and ground services all over Europe and the USA, bespoke support, tailor-made packages, and a B2B online booking system.

Monib said: “It has been quite a journey and our team is delighted to be here at ATM to soak up the buzz of all the latest news and facilities trending in the travel sector. We could not wait to come back to the event to meet all of our existing partners as well as forge new business relationships.

“We always wanted to be unique and make a difference in our sector by progressing with time and yet strengthening relationships with

our partners and suppliers. Our strength lies in listening carefully to their needs and providing the most adequate bespoke solutions to their requirements. Our expertise in the corporate sector makes us stand out from the crowd and our team is always on hand to suggest and guide as well as support our clients from the start to the end of their journey, offering a truly personalised and bespoke service.

During this year’s event, Explore Global announced the launch of its new online reservation system. Monib said: “Explore Global is a DMC with a soul that keeps its eyes firmly set on the future and, to this end, we are pleased to announce the launch of our new online reservation system with EGL Travel, which caters specifically for the corporate market requirements.

“Our system uses advanced booking engine software. It is a fast and reliable solution to cultivate the best rates for accommodation worldwide. In the future, we will continue to follow the latest industry trends and maintain our high standards. We look forward to sharing all our latest adventures in person. So come and visit us as we celebrate our 15th year at Arabian Travel Market with our very own stand.”

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Hilton London Metropole enhances offering

Hilton London Metropole, located on the iconic Edgware Road in the English capital, has emerged from a radical refurbishment, which the hotel is highlighting during its participation in ATM this year.

Hazem Aouad, Director of Sales - Middle East & Leisure at Hilton London Metropole, said: “We have worked incredibly hard to transform our entire hotel into what it is today, retaining our incredible location that is so popular with our visitors from the GCC, while elevating the entire guest experience throughout the hotel.”

The 1,100 guestrooms and suites at Hilton London Metropole have been redesigned with a contemporary and bold aesthetic that reflects different London boroughs. In the hotel’s east wing, all executive rooms and suites as well as a new lounge have become a boutique hotel concept.

Four dining venues have been relaunched with new concepts, including Tyburn Kitchen, serving locally sourced ingredients, and a new, relaxed market-style dining outlet that celebrates London’s street food scene.

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Almosafer invites travellers to discover Saudi Arabia

Almosafer, part of Seera Group, has recently amalgamated all of Seera’s travel businesses under the Almosafer umbrella, consolidating Almosafer’s position as the most holistic travel company in Saudi Arabia.

Millennium Hotels & Resorts announces sustainability vision

Millennium Hotels and Resorts announced its sustainability vision at ATM. In line with the show’s theme, the hotel group’s stand is free from paper and single-use plastic, and features food and beverages from local suppliers.

The brand is committed to minimising its impact by actively addressing issues related to the use and conservation of energy and water, elimination of single-use plastics, supporting local communities and SMEs, and working towards obtaining ISO14001 certification by the end of 2023.

The group’s 2023 sustainability vision aims to look for improvements

A NEW CHAPTER IN OUR STORY IS NOW BEING TOLD

Sri Lanka offers the best of Asia

now welcoming almost close to 6,000 tourists a day, which is remarkable.”

Padma Siriwardena, Managing Director of Sri Lanka Tourism Promotion Bureau, shared that the country has been actively promoting its tourism industry to the Middle Eastern markets, with targeted marketing campaigns and initiatives to attract tourists from the region.

Sri Lanka Tourism Promotion Bureau held a press conference on day two of the show, which was attended by Harin Fernando, the Tourism Minister of Sri Lanka, and Udaya Indrarathna, Ambassador of Sri Lanka to the UAE. A delegation of 50 companies is showcasing the country’s top tourist attractions, such as its cultural heritage, beaches, scenic landscapes and wildlife.

Fernando said: “It has been a bumpy ride for Sri Lanka for the past couple of years, but I am delighted to say that we have bounced back. We are a resilient nation and are at ATM to highlight our many offerings.

“For the last five months, we have had over 100,000 tourists every month coming into Sri Lanka. Our capacity is around 8,000 tourists a day, and we are

She said: “ATM provides an excellent platform for Sri Lanka to showcase its tourism offerings and build new partnerships with travel professionals and trade partners. Travel and tourism was one of the most affected sectors in Sri Lanka due to the country’s economic crisis. But within a short period of time, the industry is back stronger. Over 440,000 tourists arrived by the end of February 2023. We are on track to achieving our arrival targets of US$1.55 million in 2023.”

Fernando concluded: “We don’t want Sri Lanka to be a bucket list country. We want everyone to fall in love with Sri Lanka and make it their getaway place of choice.”

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Ajman Tourism spotlights sustainable tourism projects

said: “Our participation in ATM comes in support of our partners from the travel, tourism, hospitality and government sectors who will collectively promote Ajman – the best-kept secret of the UAE’s tourism industry.

“Our participation also comes against the backdrop of continuous growth in the tourism industry, which is a major contributor to the emirate’s GDP as well as the recently announced Public-Private Partnership law that came into effect from January 2023 that will boost investment in tourism projects in the coming years.”

NSAS Tourism rolls out new booking portal

Egypt-based travel agency NSAS

Tourism has developed a unique and innovative B2B system, NDCport.com, allowing tourism businesses to access a host of experiences from around the world in one single platform.

Eng. Seif Bahgat, CEO of NSAS Tourism, said: “With our one-of-akind B2B system, you can now explore the world in one click. Our team has worked tirelessly to craft this portal that promises to revolutionise the travel and tourism industry. We are confident that the system is a game changer, and we invite you to join us in exploring the future of travel.”

Along with the new portal, NSAS Tourism is also highlighting all travel and tourism-related services in Egypt.

The Ajman Department of Tourism Development (ADTD) is presenting pioneering tourism projects focused on sustainability at ATM. The projects align with the sustainable tourism guidelines outlined in the Ajman Tourism Vision 2030, which will see the emirate emerge as an international tourist destination focusing on sustainability and eco-tourism.

Ajman has been named the fourth safest city in the world for 2023,

bypassing several regional peer cities by global research portal Numbeo.com.

Tourism in Ajman has been growing steadily due to the emirate’s increasing number of attractions, including beaches, mangroves, hotels, resorts, restaurants, souks, entertainment facilities and new developments that cater to both domestic and international tourists.

HE Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development,

Ajman is home to 44 hospitality establishments ranging from one-star to five-star hotels, resorts and luxury hotel apartments, with 3,997 rooms and 250 establishments that serve a growing number of regional and international tourists.

Following stellar growth in 2022, Ajman’s hotels and serviced apartments recorded a three per cent increase in hotel revenues in the first quarter of 2023 compared to the same period in 2022, mostly due to the higher demand that is pushing the average daily room rate, making investment in hotels and the tourism industry more profitable.

Discussing the team’s sustainability efforts, Bahgat said: “We’ve implemented several measures focused on promoting sustainable tourism practices and reducing our energy consumption. We’ve also partnered with local suppliers who share our commitment to sustainability, including hotels and transportation providers that meet our environmental criteria.

“We actively promote ecotourism initiatives to our clients and encourage them to minimise their environmental impact while travelling. Overall, we’re committed to continuing to seek out new ways to reduce our environmental impact and work towards a more sustainable future, while continuing to provide our clients with enjoyable and responsible travel experiences.”

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Standing out at ATM

Judged by an independent panel of industry experts, the ATM Best Stand Awards recognise creative design, people skills and the business-friendly appeal of the exhibition stands. With over 2,000 exhibitors pulling out all the stops to showcase their creative and business flair during the event’s 30th edition, it was no easy task for the judges to decide who would take top honours.

The categories this year included Best Stand Design over 150 square metres, Best Stand Design under 150 square metres, Best Stand for Doing Business, Best Stand Feature, Best Stand at ATM Travel Tech and a brand-new category – Most Sustainable Stand.

The new category was introduced to encourage exhibitors to think green, in line with ATM’s pledge to work towards net zero. Entries were based on their supplier choice, material usage, operational efficiency and what happens to the stand once the show concludes.

And the winners are...

MOST SUSTAINABLE STAND

Hilton was presented with the inaugural Sustainable Stand Award. The hospitality brand was praised by the panel of judges for its decision to engage a local supplier in the creation of its stand as well as its commitment to repurposing as many materials as possible over the coming three years.

To support its ecologically responsible approach to its stand design, Hilton is measuring its environmental footprint with a carbon calculator and has taken steps to mitigate the impact of its catering activities throughout the show, in line with the company’s long-term sustainability goals.

The judges commended a number of other exhibitors for their sustainable efforts, including The Royal Commission of AlUla for paying close attention to the sustainable materials used in its stand’s design, and Switzerland Tourism for its sustainability wall and the reusable modular system that it adopted.

BEST STAND DESIGN (over 150m2)

Saudia was selected by the judges for the second year running. The kingdom’s flag carrier received praise for its impactful use of digital screens and reflective flooring, which the panel said created a genuine ‘wow factor’.

BEST STAND DESIGN (under 150m2)

Barbados Tourism Marketing Inc., whose showcase was inspired by the home of global superstar, Rihanna, took home the honour. The ATM judges commented on the design’s success in representing the feel of Barbados, as well as the innovative integration of digital screens. Cinnamon Hotels and Resorts was highly commended by the panel in this category for its layout and use of recycled materials.

BEST STAND FOR DOING BUSINESS

Dubai Department of Economy and Tourism (DET) won in this category, thanks to its impressive threestorey exhibition space. The stand’s comfortable seating, spacious layout

and high-quality hospitality combined to create an inviting environment for visitors, according to the panel. Sharjah Commerce and Tourism Development Authority was highly commended in this category for its use of space and its success in reflecting the emirate with an eye-catching powerboat centrepiece.

BEST STAND AT ATM TRAVEL TECH

The award was won by WebBeds, thanks to its welcoming, functional and eye-catching design, as well as its spacious upstairs meeting area. The judges also commended RateGain’s stand, whose use of wood distinguished it from many of its other Travel Tech counterparts.

BEST STAND FEATURE

Visit Maldives wowed the judges with its digital floor area. The striking display depicted a marine environment complete with whale sharks and manta rays, capturing the essence of the Indian Ocean destination effectively and memorably.

This year’s Best Stand Awards at Arabian Travel Market recognise the creative design, people skills, business-friendly appeal and sustainability factor of exhibiting companies

Beacons of the future

to mountains, volcanoes and a wealth of wildlife. Upon completion in 2030, it will be home to 50 resorts, offering 8,000 hotel rooms and more than 1,000 residential properties spanning 22 islands and six inland sites.

While contributing to the thriving economy is a key priority, the destination is also setting new standards in sustainable development.

AMAALA

Intended to complement and sit alongside NEOM and the Red Sea is Amaala on the northwestern coast of Saudi Arabia.

Encapsulating three sites located within the Prince Mohammad Bin Salman Nature Reserve – Triple Bay, Coastal Development and The Island –the development will cover an area of more than 3,800 square kilometres. It is expected to have around 2,000 hotel keys, 800 residential villas, apartments and estates, plus 200 retail spaces.

ALULA

AlUla’s Journey Through Time master plan aims to transform the ancient Nabataean region into a destination of art, heritage, culture, tourism and nature. With goals to attract two million visitors to the region annually, new direct flights and an array of new hotel openings show that things are more than underway.

open soon. There will be more than 300 recreational facilities and the area will be divided into five major themes: parks and attractions, sports and wellness, nature and environment, arts and culture, and motion and mobility.

ASEER DEVELOPMENT PROJECT

As part of the tourism strategy for Vision 2030, the redevelopment of the southwestern Aseer region hopes to attract more than 10 million visitors by 2030. The US$13 billion project will transform the mountainous area into a year-round destination featuring hotels, residential units as well as commercial and entertainment attractions.

DIRIYAH GATE PROJECT

Set to become one of the world’s largest culture and heritage city, the Diriyah Gate project, overseen by the Diriyah Company, will see the redevelopment of the birthplace of the kingdom.

All construction of the luxury development will be in the traditional Najdi architectural style and it will include an array of museums, galleries and shops.

Saudi Arabia is in the midst of massive changes and gaining ground are some of the world’s most ambitious gigaprojects. From theme parks and metro lines to untouched islands, the country’s biggest developments that are taking shape are rooted in its past with a focus on its future. Key to attracting foreign investment, they reflect the reforms taking place as the kingdom moves away from its oil-dominated economy.

NEOM

Planned for completion in 2025, NEOM was first announced as one of Crown Prince Mohammed bin Salman’s showcase projects in 2017. Set to become a city of the future, the project is key in Saudi Arabia’s postoil diversification plan, expected to contribute at least US$100 billion to the country’s GDP by 2030.

Located in northwestern Saudi Arabia, the smart city will span 26,500 square kilometres, which is 35 times the size of Singapore, and will feature 450 kilometres of coastline. A hub for innovation, NEOM will also become home to future technologies, such as biotech and future food.

Gaining

Saudi

NEOM recently announced the launch of its first luxury island destination in the Red Sea. Sindalah will begin welcoming visitors in 2024, offering an all-encompassing island experience in the kingdom.

THE RED SEA PROJECT Merging the goals of sustainability and tourism, Red Sea Global was established in 2018 to transform 28,000 square kilometres of coastline to the kingdom’s west. The destination is an archipelago of over 90 untouched islands, home

The country hopes to transform the region into a living museum, utilising its rich natural and human history to attract the world’s curious travellers. A low-carbon tram line, connecting the region’s five districts, will cement its commitment to sustainability, following a similar route to the ancient Hijaz Railway traversed by pilgrims for centuries.

QIDDIYA

Set to become the kingdom’s entertainment, sports and arts capital on the outskirts of Riyadh, the Qiddiya project will span 334 square kilometres, offering a mix of attractions ranging from a 20,000-seat cliff-top stadium to a Formula One-standard racetrack. The US$8 billion project has been underway since 2019 and phase one is due to

The area is already home to the At-Turaif District, a UNESCO World Heritage Site, which was a 15th-century trading hub made up of mud-brick structures and became the seat of power for the House of Saud in the late 18th and early 19th centuries.

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Bajdah, NEOM

ground in

Arabia are some of the world’s most ambitious gigaprojects

The giga-projects transforming the Kingdom of Saudi Arabia are being designed to create a new tourism landscape while contributing to the country’s growing economy

At-Turaif, Diriyah

The St. Regis Red Sea Resort

One summer isn’t enough

A trip to Abu Dhabi offers solo travellers, friends and families memorable experiences, unmissable events and magical moments, with jam-packed itineraries filled with cultural, leisure and sporting activities suited to every kind of visitor. The sensational new summer campaign is proving that ‘One Summer Isn’t Enough’ to experience everything that the emirate has to offer.

The campaign sees The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) partnering with global superstars for a series of social media videos to share exciting new tourism products for the summer season.

Indian superstar and Abu Dhabi brand ambassador Ranveer Singh encourages visitors to explore the emirate, sharing his holiday highlights in Abu Dhabi’s new summer campaign film, One Summer Isn’t Enough, where audiences will see the actor explore some of the UAE capital’s hotspots.

To help visitors see as many of the emirate’s attractions as possible, DCT Abu Dhabi has announced three exciting new products and packages for local, regional and global visitors. These include the Abu Dhabi Summer Pass, the

‘Kids Go Free’ promotion and the ‘Stay More, Pay Less’ offer.

The ultimate summer must-have, the all-inclusive Abu Dhabi Summer Pass provides travellers with access to world-class cultural and leisure attractions, all-star hospitality, and deals and discounts at Abu Dhabi’s finest restaurants and cafés. With no shortage of options, friends and families can tour the world’s finest art collections at Louvre Abu Dhabi, feel the thrills and spills at Yas Island’s theme parks and immerse themselves in the history and culture of the emirate at Qasr Al Watan and Qasr Al Hosn. Available for pre-purchase from April 27 to August 15, the Abu Dhabi Summer Pass is active between May 1 and September 30.

Calling on families to embark on an unforgettable Abu Dhabi adventure, the ‘Kids Go Free’ offer allows visitors to experience the warmth of Emirati hospitality with accessibility and affordability in mind. Benefiting all budgets, the ‘Kids Go Free’ hotel and attraction package unlocks the perfect perks to make this summer’s family holiday in Abu Dhabi one to remember. For each paying adult booking at

least one night, one child aged 11 and below can enjoy a complimentary stay at participating hotels, free access to thrilling theme parks and hearty breakfasts to give them the energy to experience Abu Dhabi at no extra cost. Currently open for bookings, the offer will run and be redeemable from June 1 until September 30.

With Abu Dhabi’s ‘Stay More, Pay Less’ summer deal, guests can immerse themselves in the vibrant culture, breathtaking sights and luxurious experiences that the emirate offers. With over 40 participating luxury, city and family hotels and beach resorts, guests will receive incredible savings with one free extra night when booking stays between May 1 and September 30, 2023.

With seemingly no end of options for award-winning restaurants, iconic cultural sites, theme parks, sporting events and tranquil beaches, it is no wonder that one summer isn’t enough in Abu Dhabi.

For more information, visit summer.visitabudhabi.ae

DCT Abu Dhabi has announced three exciting new products and packages for local, regional and global visitors

Abu Dhabi’s new summer campaign proves that the UAE capital has plenty to offer, leaving visitors wanting to come back for more

Yas Marina Circuit Rixos Premium Saadiyat Island

Pixoul Gaming

An entertaining evening

InterContinental Dubai Festival City hosted the official Arabian Travel Market 2023 show party, giving guests an enjoyable evening

Best of show

As Arabian Travel Market 2023 draws to a close, we provide a snapshot of highlights from this year’s event

Global Stage

THURSDAY 4TH MAY

10:15 - 11:30

INVESTING IN TOURISM’S FUTURE LEADERS

The panel discussion will focus on the benefits of engaging young people in the tourism industry, exploring the issues important to this younger generation, and how industry professionals can connect with their potential future employees. Following this session, we will have a short break-out where we invite students to network with industry leaders.

Moderators: Varisha Faisal; Mansoor AlHosani

Speakers: Tim Cordon, CEO - Middle East & Africa, Radisson Hotel Group; Mark Kirby, Head of Emaar Hospitality Group; Mira Zakharia, our Senior Director of HR, RAKTDA

11:45 - 12:15

GLOBAL HORIZONS: DEFINING TRAVELLER BEHAVIOURS

This session will use Skyscanner’s unique search data to cover the latest travel search and booking behaviour, including seasonality and booking horizons, and help you piece together who the traveller of 2024 will be.

Moderator: Nick Hall, Digital Tourism Think Tank

Speakers: Mike Ferguson, Director, Destinations & Hotels, Skyscanner; Sasha Al Jurdi, Head of Content and Programming at TikTok MENA

12:20 - 13:20

BEYOND 2031: WHO ARE THE MIDDLE EAST’S FUTURE TOURISTS?

It is important that the industry keeps up with trends and looks further than just year-on-year, instead has an eye

on 10 or 15 years into the future. This session will look at trend reports, analysis and booking patterns of travellers to help paint a picture of the Middle East’s travellers of the future.

Moderator: Rohit Talwar, CEO, Fast Futures

Speakers: Eva Stewart, Global Sector Head of Travel and Tourism, YouGov; Richard Stolz, Principal, Roland Berger; Sarah Duignan, Director of Client Relationships, STR; Dave Goodger, MD- EMEA, Oxford Economics

13:30 - 14:15

INNOVATING TRAVEL - EXPERIENCES, TOURS & ATTRACTIONS

What role will Tours, Attractions and Experiences play in tourism moving forwards, and are they worth the investment?

Moderator: Joe Naaman, Partner,

Twenty31 Consulting

Speakers: Stephanie Reichenbach, Founder, Nara; Liam Findlay, Chief Executive Officer, Miral Destinations; Joss Croft, CEO, UKinbound; Farshid, CEO of Turpal

14:30 - 15:15

SPACE TOURISM, DO WE HAVE LIFT OFF?

Join our speakers as they discuss whether space tourism will actually be achieved and become a new part of travel or whether it is a race that can never be won.

Moderator: Jenny Southan, Editor, Founder and CEO, Globetrender

Speakers: Daniel Macinne, Director, PriestmanGoode; Michael R. Henderson, Co-Founder, Moon World Resorts Inc.

THURSDAY 4TH MAY

11:00 - 11:30

ENCOURAGING INTERNAL

CHANGE: THE DIGITAL MINDSET

This session is dedicated to digital transformation and the mindset and cultural shift required to support, embrace and remain agile to fully maximise digital and technology opportunities on the horizon. At a period of such seismic disruption when it comes to digital, driven by major developments in artificial intelligence, a session focused on the skillset, culture and knowledge required to tackle this could not be more timely.

Moderator: Nicholas Hall, Founder,

Digital Tourism Think Tank

Speakers: Aun Asia, Director of Digital Field Marketing (UAE)Marriott International; John Lee, CEO, H20 Hospitality; Daniel Rosado Bayón, Director, Spanish Tourism Office for Middle East

11:45 - 12:30

DEMYSTIFYING NDC: INSIGHTS, OPPORTUNITIES AND CHALLENGES

How ready are you for NDC? Discover the latest trends and opportunities in NDC adoption. What does NDC mean for travel companies? Learn how NDC can be a force for good, albeit with

Travel Tech Stage Sustainability Hub

11:30 - 12:00

RURAL TOURISM: TAKING TOURISTS OFF-THE-BEATEN TRACK

Rural tourism encourages the spread of tourists, reliance on public transport and is another opportunity to support heritage and culture locally. It is also a vital part of sustainable tourism. Learn the benefits of rural tourism and how you can tap into this growing market.

Moderator: Rashi Sen, Editor, TTN

Speakers: Matthias Albrecht, Director GCC, Switzerland Tourism; Yamina Sofo, Director of Sales & Marketing of German National Tourist Office for Gulf Countries; Ansar Babu, Director of Global Distribution & International Operations, Royal Commission of AlUla; Emily Jenkins Head of Product Development DW Travel

12:15 - 13:00

TACTICALLY SUPPORTING SUSTAINABILITY

challenges. Gain practical insights and applications from TPConnects, to help you navigate the dynamic world of modern airline retailing.

Speakers: Rakshit Desai, Chief Executive Officer, TPConnects; George Rajan, Vice President – Sales, TP Connects

12:40 - 13:30

CHATGPT: IS IT THE FUTURE OF CONTENT?

ChatGPT is one of the hottest words across all industries at the moment, but what really is it?

Speaker: Matt Gibson, CEO, Upthink

14:30 - 15:15

DIGITAL INTERACTIONS AND DATADRIVEN DECISION MAKING

Collaborative working is a key point to any company’s success. Data is a vital part of any strategy, having the potential to use this effectively and sharing it with other networks can work to your benefit.

Moderator: Becky Syder, Commercial Director, Oxford Economics

Speakers: David Goodger, Managing Director - EMEA, Oxford Economics; Gabriel Seder, Vice President, Global Development, Destinations International; Ghadi Achkar, Market Manager, AirBnB

THURSDAY 4TH MAY

Education about sustainability also must include addressing the most difficult of all in this effort to save our planet –shifting the mindset of travellers and suppliers. Here are two companies using their platforms to change behaviours through commercial activities.

Moderator: Ben McCabe, Founder, McCabe & Associates

Speakers: Hon. Vensensius Jemadu, Deputy Ministry of Culture and Tourism, Indonesia; David Bishop, Government Affairs, CONSULUM; Rhea Saran, Global Head of Brand and Content, Travelzoo

13:10 - 13:45

PLANTING THE SUSTAINABILITY SEED: CHANGING CULTURE WITH EDUCATION

How can you embed the sustainability mindset into the culture of your business? This session will demonstrate how to successfully manage, change and encourage sustainable mindsets in your staff to ensure that all practices from start to end are sustainable, rather than seeing sustainable policies as a check box exercise.

Moderator: Jane Witherspoon, Journalist, Euronews

Speakers: Hind El Aoufi, Digital LeaderMiddle East, Practice Director Digital Lab, EMEA; Basmah Al Mayman, Regional Director for the Middle East, UNWTO

14:00 - 14:45

WORKSHOP - DEVELOPING A SUSTAINABLE TOURISM ACTION PLAN

Showcasing those who are successfully taking a sustainable approach, from destinations to tour operators, hotels to aviation. Learn about the struggles they have faced and how to avoid them moving forwards.

Moderator: Tarek Shawki, Managing Partner, Katalysts & Co

Speakers: Jared Harckham, Head of Aviation, ICF; Ripin Kalra, Sustainable Destination Development, Urban Resilience - Project BASED

Decoding the modern traveller

After almost two years of being kept on home turf, 2022 saw people take to the skies, seas, tracks and roads once again. Even amid rising costs, travellers were eager to explore the world more than ever before. But not with the same mindset as before; evolved travellers are now seeking a lot more from their trips.

Skyscanner’s 2023 travel trends report revealed that consumers are looking to make better decisions about their discretionary spending, with 46 per cent of travellers planning the same number of vacations in 2023 as 2022 and 41 per cent thinking of going on even more trips next year. More than half of the respondents shared that rising costs and inflation are factors in their travel booking decisions, and travellers are looking to visit places where their currency will go further.

Seeking quality above all else, travellers today want more than limited guided tours offering the highlights of a destination. There is a desire to go deeper, explore more comprehensively and have a positive impact on the places they visit. They are looking for immersive experiences that will continue far beyond checkout. And while adding new meaning to their adventures, they are also hoping to make meaningful changes in the way they travel to avoid a negative impact on the planet.

Simon Casson, President of Hotel Operations, EMEA, at Four Seasons Hotels & Resorts, said: “Guests no longer travel to simply visit new places. They wish to connect with the world on a deeper level and truly experience the unique character of each destination. Expectations have also evolved, particularly among millennials and Gen Z travellers.”

This evolution in the way we experience the world is giving rise to a whole host of travel trends, among which new experiences, transformational retreats, luxury and sustainable offerings are valued more than others.

EMBRACING AUTHENTICITY

In its 2022 Travel Report, TripAdvisor revealed that about three-quarters of travellers surveyed have new priorities

while travelling, which included having new experiences and learning about the destination’s history and culture. This is where experiential travel comes in. It involves meaningfully connecting with a particular place’s history, culture, people, food and environment. This form of travel shifts the focus from the traveller to the destination they seek to engage with and offers complete immersion into the very essence of the locale.

According to Stephanie Reichenbach, Founder of Nara, a luxury camp based in the Dubai Desert Conservation Reserve: “With easy access to affordable flights and budget vacation packages, today’s tourist is generally already well-travelled. But they are now seeking richer, more holistic experiences. People want to really experience a country, immerse themselves, understand its culture, taste the local cuisine and discover

areas that are not typically touristic. We’ve found that our guests at Sonara Camp love the idea of riding a camel to the camp or eating dishes created from locally sourced produce, heightening the experience’s authenticity.”

SEEKING TRANSFORMATION

Going one step further from experiential travel, transformational travel takes authentic, local, culture-centric and off-the-beaten-path experiences to another level by incorporating an element of self-discovery and selfreflection. Through these experiences, it encourages travellers to incorporate the growth gained from their travels into their daily lives back home.

According to Casson, the trend towards transformational travel is continuing, especially within the luxury segment. Across its

Experiential, transformational and luxury tourism gain momentum as travellers seek to create a positive impact in their own lives and also on the planet

Guests no longer travel to simply visit new places. They wish to connect with the world on a deeper level and experience the character of each destination

Qasr Al Sarab Desert Resort by Anantara, Abu Dhabi

Four Seasons Resort Bali at Sayan

portfolio, Four Seasons Hotels & Resorts, therefore, offers a host of experiences that resonates long after suitcases are unpacked.

At the Four Seasons Tented Camp Golden Triangle, visitors are in the company of rescued elephants, surrounded by the thick jungles of Thailand’s Chiang Rai province. Here, guests can accompany mahout guides through the grasses and learn the stories of these gentle giants and discover their distinct personalities in a lesson that helps them build trust.

At the Four Seasons Resort Rancho Encantado Santa Fe, the Equus Experience pairs guests with horses for leadership training and personal and spiritual growth through equine interaction. Hidden in the lush jungle greenery overlooking the Ayung River Valley, the Four Seasons Resort Bali

at Sayan offers traditional Balinese chakra ceremonies that are meant to align guests with the energy of the Earth using singing bowls and deep, slow massage to bring inner peace and help them embrace their full potential.

LUXURY REDEFINED

Once only symbolising all things grand, Casson points out that luxury travel has evolved. “In the past, luxury was associated only with opulence and exclusivity. Today, what resonates more powerfully with guests is the notion of connection. Across every touchpoint, whether face-to-face or digitally, travellers wish to be recognised as special guests and welcomed like a friend. They appreciate the genuine, personalised service and care provided by staff who share a passion for creating special moments every day and delivering

them with a genuine heart. True luxury is not about rigid, impersonal service; rather, it’s about creating a sense of belonging with a focus on the simple elegance of empathy in our service.”

SUSTAINABILITY FIRST

With an ever-increasing awareness of the negative impact of climate change, travellers are becoming more and more conscious of their footprint. To offset this, many travellers seek alignment with brands that are conscious of creating a positive impact on the destinations in which they operate.

“Tourism is a huge part of our global culture, allowing us to explore different parts of the world, meet people from different walks of life and experience new traditions and activities. It brings benefits to both travellers and the communities they visit, so it is generally seen as a

force for good,” said Amir Golbarg, Senior Vice President of Operations –Middle East & Africa at Minor Hotels.

“However, since we’ve become more aware of the threat of climate change and our role in escalating it, it’s become imperative to consider how we can lessen our impact on our environment and the world at large. We also need to align with consumer sentiment.”

With an extensive portfolio of hotels around the world – and a special focus on the luxury segment with brands like Anantara and Tivoli – the organisation seeks to balance luxury and sustainability by delivering high-end experiences while still creating a positive impact.

“Sustainability and luxury can be complementary; a sustainable offering doesn’t mean that it looks, feels or tastes any less than premium. For example, using glass water bottles instead of plastic in guest rooms enhances the guest experience, and not just from an environmental perspective.

“It’s also about delivering quality high-end amenities while minimising our impact on the environment. This can be achieved through the use of high-count linen sheets with organic cotton or the use of eco-friendly materials, such as bamboo, in hotel décor. Also, energy-efficient lighting can provide a warm ambience, and refillable bathroom amenities look luxurious and are also less wasteful.”

Putting these principles into practice, the group is working on transforming the offering across four of its awardwinning UAE resorts under the tagline of ‘Indigenous Sustainable Luxury’.

“Qasr Al Sarab Desert Resort by Anantara has partnered with Al Ain Water to launch biodegradable water bottles and remove 190,000 plastic bottles from use every year to become the greenest desert resort in the world. Also, a greenhouse at the resort provides over 150 kilograms of organic produce every month, which is used in our signature dishes.

“At Anantara The Palm Dubai, 62 per cent of the waste produced has been consistently recycled and upcycled, while at Anantara World Islands Resort Dubai, the team reached 61 per cent waste diversion, placing both resorts among the best in the world when it comes to reduction of waste to landfill. To achieve these results, we have, among many things, installed a Food Digester in both hotels, allowing us to recycle more than 46 tonnes of food waste on-site. We have also installed bottling plants to replace plastic with glass, thus reducing usage by saving over one million plastic bottles per year.

“In the future, our projects will be designed with indigenous sustainable luxury in mind, from the ideal location to build a resort to the use of sustainable materials. The protection and promotion of local flora and fauna will be paramount, which in turn is a feature that guests will appreciate.”

The Nest by Sonara, Dubai

Four Seasons Resort Koh Samui

Cyprus

Known to be one of Europe’s sunniest islands, Cyprus is the perfect yearround destination offering everything from gourmet tourism to natural beauty, heritage and nightlife. Beyond its sun-soaked stretches of sand, the island’s compelling culture and landscapes are steeped in myth and riddled with ancient riches.

Its multilayered past has left ancient treasures strewn across the island. Neolithic dwellings, Bronze Age and Phoenician tombs, remnants of once-mighty kingdoms, Roman mosaics, mountaintop castles and Byzantine churches with their renowned frescos lay scattered through the countryside. While strolling through its cities, visitors can spot the preserved architectural legacy of the Lusignan, Venetian and Ottoman periods.

Travelling around, the island’s landscape changes from its mountainous south to its terraced Limassol vineyards. The quaint city of Limassol offers a truly authentic experience of the island while outdoor adventurers will love the rocky south where hiking, biking and more abound.

Though known for its nightlife, the town of Ayia Napa also boasts a popular

underwater sculpture park, set as an underwater forest with over 130 works of art in a protected marine area. Drawing its culinary influences from Greece and Turkey, the country’s tavernas are the best way to soak up the local cuisine, whether meat or fish caught fresh from the sea.

Bulgaria

Ministry of Tourism of The Republic of Bulgaria / EU1835

Bulgaria is located in Southeast Europe and in the eastern portion of the Balkan Peninsula. A fascinating country at the crossroads of Europe, Asia and Africa, it is now one of the region’s up-andcoming destinations; a mix of old and new; a country with a difference.

Over the centuries, the country has passed through the hands of many an empire, from the Roman to the Russian, and present-day

Bulgaria was the cradle of some of the earliest civilisations in Europe. Ancient cultural monuments include an array of fascinating UNESCOlisted sites. The list features the likes of the Kazanlak Tomb, the Thracian Tomb by the village of Sveshtari near Razgrad, the Madara Horseman, the Boyana Church, the Ivanovo Rock Churches near Ruse, the Rila Monastery and the Old Town in Nessebar.

natural beauty

outdoor adventure lovers

around the country offers an insight into this historic legacy of the melting pot nature of Bulgarian heritage.

Its natural beauty is one of its biggest attractions for nature and outdoor adventure lovers. The landscape is as diverse as it is breathtaking, consisting of lowlands, plains, foothills, plateaus, river valleys, basins and mountains of varying elevations.

From hiking or horse riding through the mountains in summer to skiing in winter, or a trip to the country’s healing thermal springs, there is never a shortage of things to do when in Bulgaria.

Lifestyles and cultures in Bulgaria have developed over thousands of years, drawing on diverse influences from Thracians to Greeks and Romans to Slavs, meaning the nation is a rich tapestry of civilisations. Travelling

With its fascinating gastro heritage, the cuisine is another reason to come, while for beach lovers, the Bulgarian Black Sea or many of its dramatic rivers dotted by magical forests offer the perfect escape, with activities such as fishing and water sports also available all around the year.

Bulgaria’s

is one of its biggest attractions, with plenty to do for nature and

St. Alexander Nevsky Cathedral, Sofia

Vacha Reservoir

Blue Lagoon

Tombs of the Kings, Paphos

Beyond its sun-soaked stretches of sand, the island’s compelling culture and landscapes are riddled with ancient riches

Cyprus Deputy Ministry of Tourism / EU1530

Croatia

Croatian National Tourist Board / EU1770

Boasting more than 4,000 kilometres of coastline and close to 1200 islands, Croatia’s sun-drenched credentials are impressive. Add to it the troves of Roman and Venetian-era architecture, UNESCO-listed sites of cultural and natural heritage as well as gorgeous nature parks, mountain ranges, lakes and rivers, all of which come together to make Croatia a destination of abundance.

There is such a diversity of landscapes and cultural attractions that a single visit can’t possibly cover

them all. Yet, for those seeking the highlights, city hopping is one of the best ways to discover the destination.

The capital city of Zagreb is known for its café culture. Made for strolling, visitors can wander along the tree-lined promenades or stop at the open-air markets for fresh produce.

For a spot of history and culture, Dubrovnik features more than a dozen churches, medieval monasteries, elegant squares of limestone and centuries-old residential quarters.

Historic canals, fashion, decadent chocolate, mussels, waffles and chips, belfries, castles, carnivals and more, Belgium has a lot to offer. The country sits in the heart of Europe and is well connected by air, rail and land. Whether for a weekend break or a longer trip, business or leisure, there is plenty for tourists to discover across the breadth of the country.

For those who enjoy walking, sports and the outdoors, the Ardennes, the green heart of Belgium, is the place to go. To make the most of its coastal beauty, the long stretch of sandy beaches is ideal.

The capital city of Brussels is a trading hub as well as an arts centre. In areas such as Rue des Bouchers, a wide range of museums and galleries as well as live performances and concerts offer visitors the chance to soak up the local culture.

Business travel remains significant, with Antwerp the world’s diamond capital. Outside the city, there are many more places to see, including the unmissable medieval city of Bruges, which offers a slower, more quaint destination for visitors from abroad, where the heritage and culture of Belgium are perhaps best displayed.

Some of the country’s best beaches can be found in the seaside town of Hvar, where visitors flock during the summers to soak up the sun.

Nature lovers will find Plitvice Lakes National Park awe-inspiring. Made up of 16 interconnected lakes, linked by gushing waterfalls in the forested heart of the country and a dozen smaller ones, including reed-fringed ponds, visitors can explore this stunning natural landscape through wooden boardwalks covering the expanse of the park.

There’s also the Mljet region, with a sprawling national park in the west, where visitors will find two sublime cobaltcoloured lakes, an island monastery and the sleepy port of Pomena; while the eastern part of Mljet is home to tranquil bays and brilliant beaches.

Whether for a weekend break or a longer trip, business or leisure, Belgium has a lot to offer

Leuven Town Hall

Bruges

There is such a diversity of landscapes and cultural attractions in Croatia that a single visit can’t possibly cover them all

Krbela Mala island

Dubrovnik Golden Horn Beach

Czech Republic

Over the last few decades, the Czech Republic has emerged as one of Europe’s most popular travel destinations, with its capital Prague renowned for its natural beauty and fascinating cultural attractions.

The varied terrain in the Czech Republic has led to hiking and skiing being key activities, while the UNESCO World Heritage Sites and cultural attractions have also acted as a powerful visitor magnet, particularly in architecturally stunning Prague. The capital is also known for its thriving nightlife, regularly attracting millions of visitors from across the globe.

Known as the cradle of Czech culture and one of Europe’s most fascinating cities, Prague offers a near-intact medieval core of Gothic architecture that transports visitors back 500 years. The 14th-century Charles Bridge, connecting two historic neighbourhoods across the Vltava River, with the castle ramparts and the spires of St. Vitus Cathedral rising above, is one of the classic sights of world travel.

Alongside its rich history, Prague’s urban heart is peppered with a rich array of cultural offerings and a newly emerging foodie scene. But

Japan

there is much more to the country than just its buzzing capital.

Those willing to venture away from the city will discover mineral springs in Karlovy Vary, a 13th-century Gothic castle in Ceský Krumlov and a range of natural attractions in Krkonose National Park. Museum-filled Brno is also emerging as a popular destination for those wishing to learn more about the history of the country.

Last year, a total of 19.5 million tourists visited the Czech Republic, representing an increase of 71 per cent compared to 2021 levels. Visitor numbers are expected to significantly rise this year.

Japan National Tourism Organization / AS6340

One of Asia’s favourite destinations, Japan has something for everyone. From the hot springs to volcanoes, magical untouched beaches and rugged mountains of Kyushu, the country is a natural wonder, not to mention its famed gastronomy and unique culture.

Since introducing a full visa waiver for UAE nationals in November 2022, Japan has witnessed an increase in arrivals from the GCC, many of whom flock to this East Asian nation for its famed cherry blossom season.

It is the country’s diversity which continues to attract visitors. Okinawa offers a distinct island culture born of the subtropical sun, white sand, coral, mangrove jungles and the age of the Ryukyu Kings, while in Hokkaido, Japan’s great white north offers wild, white winters and bountiful summers. It has become a haven for dedicated foodies, nature lovers and outdoor adventure fans seeking an adrenaline rush with activities including bungee jumping, snowboarding and canyoning.

The Kansai region is one of contrasts, from the glittering lights of Osaka and Kobe to the cultural treasures of Kyoto and Nara. Meanwhile, the bright lights and sensory overload of central Tokyo stand out against the slower pace of the UNESCO World Heritage city of Nikko, a beautifully preserved site allowing visitors to disappear into the country’s past.

Japan has become a haven for foodies, nature lovers and outdoor adventurers seeking a rush with activities such as bungee jumping, snowboarding and canyoning

Mount Fuji

Tokyo

Czech Tourist Authority – Czech Tourism / EU1520

Prague

Malá Úpa

Greece

With its ancient ruins, piercing blue skies, the balmy Aegean lapping an endless coastline and a culture alive with passionate music, wonderful cuisine and thrill-seeking activities, Greece is a wonder!

Steeped in history, alive with culture and boasting an endless coastline, there are few other countries in the world that offer such a plethora of stunning attractions. From the Acropolis of Athens to the cobbled Byzantine footpaths and sun-kissed beaches to paradisiacal islands, there is so much for visitors to explore.

According to recent data published by the Bank of Greece, travel traffic to the island country in 2022 amounted to 27.8 million, marking an increase of 89.3 per cent compared to 2021 levels, which saw 14.7 million visitors.

The country’s capital, Athens, is the ideal destination for those wanting to embrace Greece’s rich culture. Home to historic remnants that date back thousands of years, such as the Temple of Poseidon and the magnificent Acropolis, the city also has excellent beaches and an array of restaurants serving Greek cuisine.

Island hopping is a great way to explore all that the country has to offer,

Slovakia

Trnava Regional Tourism Board, Slovakia / EU1661

Sitting right in the heart of Europe, Slovakia is a mystical land. Its terrain is dotted with castles and mountains, with a premium wellness offering that promises an escape unlike any other. Its capital city of Bratislava draws visitors to its resplendent old town, with its urban landscape set along

with Crete one of the most popular, thanks to its vibrant villages, ancient treasures and splendid beaches. With so much to offer, it is little wonder that the ancient country has grown in popularity and is often the destination of choice among travellers the world over.

Trnava is famed for its health and wellness offerings, which include natural springs and spas

the Danube River. But where Slovakia shines brightest is in its outdoors.

Walking trails in the High Tatras – the mountain range in Slovakia – meander through landscapes of unearthly beauty. Hikers will find serenity in the mirror-still glacier lakes backed by two-kilometre-high peaks.

The Slovakian region of Trnava is famed across Europe for its health and wellness offerings, which include natural springs and spas that promote healing. The region is home to some of the world’s leading luxury wellness resorts and also offers plenty to explore, from medieval cities and castles to more adventurous pursuits.

Slovakia’s less-visited east is speckled with quaint churches, national parks, rivers and more.

Despite a storied history and varied topography, Slovakia is a small nation. Yet, its marvels are mighty, offering visitors plenty to do.

Santorini

Steeped in history, alive with culture and boasting an endless coastline, there are few other countries in the world that offer such a plethora of stunning attractions

Greek National Tourism Organisation / EU1850

Trnava

Nezbudská Lúčka

Acropolis of Athens

What the exhibitors say...

A selection of exhibitors share their goals and ambitions for this year’s show

HILTON LONDON METROPOLE

“We are delighted to be back at the 30th edition of ATM and share the news about our transformational refurbishment. This is such an important event for us where we are able to network with existing clients and meet new ones. We have worked incredibly hard to transform our entire hotel into what it is today, retaining our incredible location that is so popular with our visitors from the GCC and also elevating the entire guest experience throughout the hotel. This year’s show theme ‘Working Towards Net Zero’ is incredibly exciting to be a part of, and fits in so well with Hilton London Metropole’s ESG initiatives.”

SANI/IKOS

“This is our second time at ATM and we are eager to grow our relationships across the global tourism industry and meet with new partners in the region. We believe that the unique appeal of our brands will bring something new to the Middle East market. However, this is a relatively new market for us and we have so much to learn. ATM is our opportunity to do just that. We look forward to cementing new relationships with partners and professionals from across the region. In return, we are confident that this market will be excited by our resorts that offer something new to visitors from the region.”

“This year, 2HUB. Travel is exhibiting for the first time at ATM, with the objective of meeting clients as well as suppliers, both old and new. The event offers a fantastic opportunity for building brands in the travel and tourism sphere. For us at 2Hub.Travel, visibility at this global event is a key objective. In past editions of the event, we have witnessed that the footfall received at Dubai World Trade Centre is phenomenal, and we are certain of its success this year, too. As one of India’s fastest-growing B2B travel tech companies, catering to B2B resellers across India, we have a lot to share at the show this year.”

“With our participation in ATM, we aim to showcase our offerings, learn from industry experts and create new partnerships. We also seek to strengthen our brand presence, identify new ways to enhance our services and stay up-to-date with evolving customer preferences and the latest technology. We look forward to meeting new partners and customers who share our passion for travel and drive mutual growth and success. Overall, we are excited to use this event as a platform to showcase our expertise and make a positive impact on the industry.”

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“We know that around 40 per cent of total booking revenues for the upcoming summer will be generated by destinations of the Eastern Mediterranean, with Greece at the top of the list. This gives us a lot of confidence in the international travel and tourism sector for the year 2023, despite the well-known uncertainties of global political and economic developments. Therefore, ATM will give us the exciting opportunity to interact with our potential clients face-to-face and build lasting and more powerful business relationships with them in the near and distant future.”

MUNICH AIRPORT

“Munich Airport hopes to showcase its services and infrastructure to potential partners and customers in the Middle East region at this year’s ATM event in Dubai. We, at Munich Airport, have been participating in the event for more than 20 years now. During the year ahead, Munich Airport aims to attract more airlines and increase passenger traffic through its modern facilities, efficient operations and excellent customer service. It also seeks to promote the city of Munich as one of Europe’s top destinations this summer.”

ISO TRAVEL SOLUTIONS

“ATM is a must-visit event. This is the best place to meet tourism companies in the Middle East and promote our IT solutions and services that are made in Germany. We have been exhibiting since 1999 and will continue to do so in the future. We are excited to showcase our blockchain solutions for the travel industry and for airlines. ISO is one of the first companies in travel IT to promote this technology. We also have a new system for companies who sell tailored trips and want to allow their customers to create their own individual itineraries.”

GO GLOBAL TRAVEL GROUP

“This is the first time that Go Global Travel Group will be participating in ATM. Go Global Travel is an innovative hotel and technology provider with over one million hotels and apartments in more than 70,000 locations around the world, with connections to more than 20,000 travel agencies worldwide. To support our products, we have 18 offices around the globe. At ATM this year, we are thrilled to present our platforms, variety of travel products and latest technological improvements, and are looking forward to meeting our partners.”

ANTONIS AVDELAS Chief Sales & Marketing Officer

GROUP

NITYA C ACHARYA General Manager

ROYAL ARABIAN DESTINATION MANAGEMENT

HAZEM AOUAD Director of Sales - Middle East & Leisure

FLORIAN POETSCH Director – Route and Passenger Development

FRANCESCO DELEDDA Chief Business Manager

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MARKUS KRETSCHMER Managing Director

GMBH

STRATIS VOURSOUKIS Director of Sales & Marketing and Head of DMC

COSMORAMA TRAVEL GREECE

ANAND SRINIVASAN Chief Commercial Officer 2HUB.TRAVEL