UPSTATE
A century of success OUR BRAND NAME MAY BE NEW BUT WHO WE ARE TODAY RESTS ON A PROUD CENTURY OF SERVICE EXCELLENCE IN SYDNEY REAL ESTATE. REFLECTING ON 100 GOLDEN YEARS OF HELPING AUSTRALIANS FIND THEMSELVES IN A BETTER PLACE, WE’VE BUILT ON A LEGACY OF FORWARD-THINKING VISION, AMBITION AND DEVELOPMENT.
Peter Mosedale and fellow co-owner Lachlan Yeates began their real estate careers together at an agency in Freshwater. Joining forces with commercial property expert, Vincent West, they started their own agencies in Dee Why and Collaroy. In 2019 they merged the agencies, including one with direct lineage to the Weight family, and Upstate was born. We’ve been on a long and colourful journey to become the Upstate that we are today. Our story began when one of our parent companies, ‘Weight and Co’, was established in 1922. Looking back at newspaper articles from the 1950’s, when typical sales agents were selling an average of 50 properties a year, our very own Mr. Woodrow Weight was selling around 130 properties in Manly-Warringah! Weight and Co were the talk of the town, setting records in the 1940s and contributing to the development of the local community. After 100 years, some things change and others stay the same – but all for the better. From traditional selling techniques back then to the latest tech
today, we’ve always maintained the same selling integrity and supported our local communities.
A CENTURY OF SUCCESS We now have over 118,000 prospective buyers and tenants on our database, a 35% market share in the commercial real estate sector, and achieve on average 25% above the sale guide price. With a single, central office, our 80+ dedicated staff go the extra mile every single day to deliver the Upstate promise we’re known for. While we’ve grown into a big agency over the century, our track record and commitment to bespoke service has allowed us to maintain our origins as a boutique agency. Continually setting new records, our determination is what drives this growth and success for our community. Now, we have expanded our real estate services to adapt to the evolving market and to accommodate the needs of our clients, offering: • Residential and commercial property management • Residential sales and leasing • Commercial sales and leasing • Commercial asset management
• Project marketing and site amalgamation • Complementary property concierge services • Financial advice and mortgage brokering • Digital marketing and creative specialists
100 YEARS OF SERVICE While ‘Weight and Co’ worked with traditional selling methods, we have built upon this, now adopting a digitalfirst approach to meet and assist clients across different platforms at their own convenience. From Facebook and Google Advertising, YouTube, Signboards, Digital Property Reports, Chatbots, Email Marketing, Bitcoin, QR Codes and Apps – Upstate is consistently bringing people closer to their dream properties. But numbers aside, we measure our own success by the success of the people we work with. We are always honoured to be welcomed into people’s homes and given the opportunity to play a huge role in realising their goals and dreams. We’ve come so far since 1922, and we couldn’t have gone this far without you. From modest beginnings to promising futures, Upstate is here to stay for a hundred more. •
SUITE 15, LEVEL 1, 888 PITTWATER ROAD, DEE WHY (02) 9971 9000 // www.upstate.com.au // INSTA: MY_UPSTATE 44 // Home + Property
WORDS + PHOTOGRAPHY: UPSTATE REAL ESTATE
2022 is an exciting milestone for us because we’re 100 years young this year.
