PRO50 2016

Page 52

MANUFACTURER

ENABLING AN EXTENSIVE MEDIA PRODUCTION ENVIRONMENT

A

vid is the world’s leading

The Avid Everywhere strategic vision

and services that run on top of it, enabling

provider of audio and

addresses the entire media value chain -

customers to create, deliver and monetise

video technology for

from the way media is created and managed

content in smarter, faster, easier ways - with

media organisations and

to the methods used to monetise, distribute

whichever Avid or third-party solutions

independent professionals. Customers

and track content - enabling broadcast,

they choose to use.

use Avid solutions to create, distribute

video and audio professionals to connect

From large enterprises to post facilities,

and monetise the most prestigious and

with their audiences in powerful, efficient,

schools, recording studios, editing suites

award-winning films, videos, music

collaborative and profitable ways.

and professional home studios, the secure

recordings, TV shows, live concerts and

Avid solutions have been recognised with

and protected Avid MediaCentral Platform

numerous industry and technology awards,

offers common services and a unified

including two Oscars, a Grammy and 14

front-end experience, no matter how

Emmys.

professionals choose to access it.

in research and development and currently

The Avid Line-up

Platform, Avid’s industry-leading Artist

holds over 200 patents. By envisioning and

To bring the Avid Everywhere vision to

Suite, Media Suite, Storage Suite and

delivering groundbreaking and innovative

life, the company introduced the Avid

marketplace solutions provide customers

solutions that fundamentally improve the

MediaCentral Platform - the foundation

with all the tools needed to create, manage,

way media professionals work, Avid has

of the industry’s most open, extensible,

store, distribute and monetise content.

become the leading technology provider

and customisable media production

Cutting-edge solutions, powered by the

and trusted strategic partner for video and

environment. The Avid MediaCentral

Avid MediaCentral Platform, enable media

audio production, broadcast, live sound,

Platform streamlines and simplifies

organisations and professionals to enhance

shared storage and more.

workflows by tightly integrating all products

collaboration, streamline production and

news broadcasts. Ever since Avid led the revolution in non-linear editing over 25 years ago, the company has continued to invest heavily

50

Building on the Avid MediaCentral


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