PACKAGING & MATERIALS è NEWS
An embossable BOPP film Innovia Films are launching Rayoface™ mBoss their BOPP film that has been especially engineered to offer long-lasting premium embossing performance. The new film offers increased shelf appeal and consumer engagement through bold tactile features as well as the eye-catching print and foiling capability of the paper-like surface. At 130 micron, it has a premium feel and offers high conversion and labelling efficiencies due to its exceptional dimensional stability. Rayoface mBoss™ has a high level of opacity, even when wet and is suitable for use with a wide range of inks and foils as well as textured varnishes. Richard Southward, Global Product Manager, Labels explains «Third party trials have demonstrated the longevity and robustness of the embossed features through the supply chain, ensuring the on-shelf impact and brand experience that Rayoface™ mBoss can generate».
The cold embrace of the sleeve Cold finishing becomes sustainable in a sleeve designed by Luxoro to clad an amaro bottle, a perfect synthesis between tradition and modernity. Among the best-selling “spirits” in Italy, amari have been part the Italian food and wine culture since time immemorial, since herbal infusions were used as medicines to gradually turn into digestifs present on every dinner table. Presented on the occasion of the digital event “See.Click.Feel - Luxoronline 2020”, the packaging for amari proposed by Luxoro manages to blend, with technological savoir fair, the codes of a long-standing tradition with those of an original modernity, notably featuring respect for the environment. Enthusiastically printed by the partner Multistampa Srl, the sleeve project is by the Art Director Stefano Torregrossa
(O’nice Design). Tear me off and recycle me. Thanks to a pre-punched vertical band, the “Tear me off and recycle”, the PET sleeve can be easily removed and separated from the glass, thus facilitating segregated collection. The sleeve wraps the bottle in a precious embrace, closely following its shapes catching the eye and the imagination of the consumer: leaves and flowers hark back to the alchemical origin of the amari, and the colors celebrate the natural soul of the product.The cold finishing, in this case, has been used in different ways, taking advantage of both the transparency of the sleeve itself and the main feature of the cold transfer, which enables perfect overprinting, thus making the overlying color brighter. Interesting then the fact that you can freely play both with colors and with metallization. One can notice the different stages in which Luxoro
ventured, where the cold silver is diluted in the shades of the four-color process: some small graphic elements reflect the various shades of the effect which, in some points and thanks to the overprinting, takes on different tones of intense color and brilliant and homogeneous metallization.
The cold printing products - excellence of the Kurz range, of which Luxoro is distributor in Italy - have a versatile quality and stand out for their high covering power and the perfect definition of even the smallest details. In the case of the sleeves made for the amaro bottle, these characteristics are evident in the graphics of the leaflets and in their veins, whose extreme brilliance can be admired on full backgrounds. An added value, in terms of performance and technique, of the cold effects line is immediate drying, which allows you to use the printout immediately after production, even when the substrates and inks change. Last, but not least we have the cold silver used for the sleeve finishing: perfectly recyclable, it does not in any way affect the substrate on which it is printed, complies with all European and international safety standards and is produced as “zero impact”. A BOTTLE THAT SPEAKS OF ORIGINS San Benedetto Mineral Water presents the restyling of Pura di Roccia, the minimally mineralized water that flows out of the Biellese Alps. The size of the 1.5 l bottle is new, chosen to be more in line with the “main target” represented by families. The design, done ex novo, enhances the Alpine peaks that give rise to the water, emphasizing its belonging to the territory with the reproduction of typical floral elements. The logo, enclosed in a frame that gives further value and delicacy to the brand, already evocative in itself, has also been completely redesigned. On the pack the product pluspoints are also highlighted, to be immediately recognized and perceived by the consumer from the moment of purchase.
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22/10/20 10:50
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