FA C T S E F I G U R E S
Barbara Iascone
An analysis of the development of the market, of the methods and of the physical goods purchased on the online platforms linked to forms of packaging.
PACKAGING & e-commerce W
hen we talk about e-commerce we refer basically to a type of purchase and distribution. This analysis includes the purchase and sale of products and services through the IT channel, the so-called “online purchases”. Based on the nature of the subjects involved, it is then possible to distinguish two types of e-commerce: Business to Business (B2b), when the relationship is between two companies (a supplier and a buyer), and Business to Consumer (B2c) when the relationship is between a supplier company and a final consumer. The data shown in this report refer only to the sale and purchase of goods that require packaging; we will therefore exclude everything that refers to services, insurance, travel, etc. The big picture According to Netcom (the Italian Digital Commerce Consortium) estimates, approxi-
www.packmedia.net
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mately 20 million monthly deliveries in our country derive from e-commerce, with a consequent significant flow of packaging. Even more significant are the numbers in light of what is happening due to the particular emergency situation created by Covid-19. According to Nielsen’s first analyses, the governmental measures imposed to stem the spread of Coronavirus are profoundly changing the way we purchase. Specifically, already in the first weeks of quarantine, online purchases of consumer goods (from packaged to fresh or frozen food, from drinks to household and personal care items) increased by 81%. Beyond the current anomalous situation, the e-commerce area has already featured double-digit annual growth rates for a couple of years, ranging between 20% and 10%. In more mature markets (USA, China etc ...), e-commerce now represents a channel of primary importance for the purchase of goods,
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