INTERIOR DESIGN - INTERNATIONAL RETAIL
Tongrentang - Zhima Health Offline Experience Store Project Commissioner/Creator Beijing Wuxiang Space Architecture Design Team Tan Wei, Zhu Chenxu, Zhang Guiying, Jia Zhiyong, Yu Yue
“I hope people in the world are free of disease, and I would rather the medicine on shelf is full of dusts.” Envisioned by this ideal, Tongrentang has gone through 350 years of history from herbs to royal medicine to health tonics. Even if one has not stepped into Tongrentang medicine shop, its reputation has probably branded in the hearts of every Chinese. However, when you doubted whether Tongrentang was out of date and only a signboard left, it has done something big. In 2020, the new brand Zhima Health owned by Tongrentang was officially launched. Relying on the brand-new Zhima Health Concept Store, the immersive shopping experience that completely subverted tradition has began formally. The old brand is showing its strength in a younger, trendier and broader way. From today on, Zhima Health is your new activity center in the city.
London Design Awards 2020
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