PLM - MARKETS
Private labels are gaining market footholds in
Fresh dairy We’ve been watching private label evolve for some time now and even buck the inextricable past of basic and premium pricing segments, with an increasing presence in premium segments, certified products, regional specialities and innovation in terms of service and packaging.
T
he lockdown and other measures to stem the health emergency gave a big boost to domestic consumption of cheese, especially dairy products of industrial brands and private labels. From January to June 2020, in fact, according to data processed by Iri and Gfk released by Assolatte, cheese sales in modern distribution increased by 11.6% compared to the same period last year and, among the most consumed products, in first place is mozzarella for cooking (+67.7%), followed by mascarpone (+50.6%), sliced
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