United Kingdom
Domotex August 2020
British Wool in China
D
espite the challenges posed by COVID-19 British Wool have continued their expansion into the Chinese market. Graham Clark, Director of Marketing, explains, “China remains one of the largest potential growth areas for our business. Along with the majority of businesses, clearly COVID-19 has disrupted our plans; however, before the pandemic hit we were Lovo product launch
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making really good progress working on a number of exciting new product projects and we look forward to continuing to do so as the market gets back to some sort of normality.” A new British Wool bedding collection was launched in the 2019/20 season with the leading on-line Chinese brand Lovo, Clark continued. “In the first season alone we sold a staggering 30,000 duvets. The Chinese consumer
really seemed to buy into the British style branding and the fact that wool has so many amazing benefits in the sleep arena. The product even managed to win an award at the Luolai Group (Lovo’s parent company) annual review. We look forward to working with Lovo to help grow this range and develop further new products in the future.” The British Wool licensee scheme is also starting to gain momentum
